Lifetitne Television 1994 Overview Reaching The Critical Customer • Solidify programming franchise with distinct new original product • Strengthen brand awareness with promotional muscle of events/specials and strong tune-in creative • Strengthen personal relationship with female audience exploiting all available marketing channels • Build a foundation for continued growth • Expand local marketing partnerships with our affiliates TJmn.,fw~Iiftt! eam
.\" Lifetime Sponsors America 3 in the 1995 America's Cup Every four years, the most select teams from allover the world compete for sailing's most coveted prize: The America's Cup. And despite the rising levels of competition from overseas, winning the America's Cup is still considered an American tradition. In the coming year, an historic new dimension will be added to this legacy of American sailing excellence. For the first time, as part of Bill Coke's America Cubed Syndicate, an all-women's team will compete on equal footing with the male teams for the America's Cup. Lifetime is proud to announce that it is coming aboard as the official cable television sponsor. Our affiliation with the women's team will include programming coverage of the events leading up to the final races in May of 1995. Lifetime will also present personal portraits of the sailors who make up the women's team. The America's Cup is one of the most elegant and intense competitions in sports, presenting a tenacious battle of traditions within a panorama of extraordinary natural beauty. lifetime is proud to sponsor the women's team in their historic quest for victory I e
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On May 17th of this year. GNING women across the country, from homemakers and mothers to truck drivers to
m e m b e r s 0 f Con g r e s·s , participated in a national Grits and chintz? The wit and charm of the South rises photo shoot for LIFETIME again when "Designing Women" comes to LIFETIME starting Television's 1994 public with an eight-hour marathon on Labor Day. September awareness campaign, S, 12 noon to 8:00 pm, ET/PT. As part of the celebration "Picture What Women Do." to welcome this snappy sitcom to LIFETIME. the Network Thousands of photographs is offering viewers a chance to enter its "Be a Designing have been submitted Woman" Sweepstakes. The winner will travel, all expenses creating an extensive and paid for two, to Atlanta to attend interior design classes pOignant portrait of the and then spend a cash prize of $10,000 during a VIP shopping American woman's "typical" spree at Atlanta's Decorators' Showroom. Look for further day. As an extension of the details on air. campaign, LIFETIME Television presents a 90 minute special "Picture The day after the marathon viewers can get a glimpse into What Women Do," hosted the world of decorating at Sugarbakers, an Atlanta interior by Mary Alice Williams. This design firm, every weekday and weeknight during a special coincides with the double run of episodes from I :00 to 2:00 pm and 7:00to opening of the "Picture 8:00 pm. Witty. Smart. Sassy. These are some of the words What Women Do" exhibit people use to describe this comedy series featuring an at the National Museum for award-winning ensemble cast with Dixie Carter, Delta Women in the Arts in Burke, Annie Potts, Jean Smart and Meshach Taylor. Washington, D.C., showcasing DESIGNING WOMEN selected photographs. PREMIERES: MONDAY, SEPTEMBER 5 12:00 NOON - 8 P.M. ET/PT PICTURE WHAT WOMEN DO AIRS: MON-FRI I :00-2:00&7:00-8:00 P.M. ET/PT SPECIAL AIRS: TUESDAY, SEPTEMBER 13, 9:00 P.M. - 10:30 P.M., ETIPT ENCORES, SATURDAY. SEPTEMBER 11. Il,OON·1 ,OOPM ETIPT IN TH1.NAM[ Of Coming houe in October ...... Lifetime Originals Clapprood Live ~s~ '~jr -:;r"'e '-=,3:)C'" Looking for love} LIFETIME "Against Her Will" promises to be the place this Melissa Gllberc and Marlee Matlin Lifetime Magazine star In the L!FETIME World d, ~.1,~R~t 1'l('"'I-~."~ ,veE'''_, September with the premiere Premiere MOVie Against Her Will' of the original series "In the The Carrie Buck Story" In her first Lifetime World Premiere Movies Name of Love," Hosted by role as a hearing character, Matlin portrays Carrie Buck, a mentally Rachel Ward, this half-hour What Every Baby Knows handicapped woman who becomes :J,- -:- 2p,,-, .. -j'-l':O"-:'''' weekly series shares the true the test Clse for the landmark deCISion legaliZing the sterilization Your Baby and Child romantic encounters that with Penelope Leach Br-':,\~ ,~"' ,e "':.i"-e .... ,- ~,.:.. - =~ changed people's lives of women against their will. "Mom & Me: Old McDonald's from the most celebrated Farm" Shop 'Til You Drop pairs to everyday people, E-I-e-I-o' A teleVISion program CJr~e~':1qts ....'r ~ .. ,~ ~ ~ ~ ~""', c:=- ~ '--' __ Compelling, touching and that both preschoolers and their mothers can watch together This Supermarket Sweep memorable, the stories told J[;'::!ate(],er";'r::;" • .... e '1)05 ~ • ",.,. live lctlon series features barnyard .'ie ,,::::,"SUI"',":'-jd. ,> ',:::- ~ 1"~ _~. ~_ lr-",,!'"',ZF::"j 5r'CiJP n,s ':::l'""": '·l·::e within the series stem from animals from the popular children's It Figures every era, and revolve song to take young viewers through C;"'d,:e"'e ~.- cke~ .-'i-': c i.'" : d' .lvr)rl<.O·,~~ learning actiVities around individuals from every The Everyday Workout "Anne Rice: Birth of the E",er.-:>se ~·":uCjt.·:·· ':::t"t""',.l :<~'-ei"i( ot·-'7'-C, walk of life, From promise Vampire" ,feWer"s ,1 ...Jni':::h.;t: '~ .. ~r:,:: S>: r'p,s'~'i:':'l to ~ r ('C';""'~''''':d' r"ee,]e, to passion, "In the Name LIFETIME presents "Anne Rice The Hidden Room ~he .'I"t'~ Birch of the Vampire," a one-hour ileS ',-:;' 'J,';:,j:'-..o. J :.- I -'", j :'Z',:·:I of Love" captures and reveals '/III$t special premiering In October that unusual tales of true Girls' Night Out unlocks the mystery behind one of EJcri ')V-'.J,·,ja',.. " romance. filmed in exotic the world's most popular novelists and romantic locations "Victims for Victims: The Romance Theater Theresa Saldana Story" ::/eu S,ltu~':!;lY ~n: fe:,~',= :::r"e';e",r.s 0 "e around the world, :,~cnes tea:u(~s -""'o,/-es ':::a;eC ,'ve Actress Theresa Saldana portrays ,nOwT IDm;:l''''C~ "-:;ve's "IN THE NAME OF LOVE" herself In the true story of how she Queens ..... 05: S,';s" Bigger.:; cr'e'-:;'.:e~ '~Jyt." ..... ~ N-: ...· 1 PREMIERES: SATURDAY, survived the severe emotional and ,'.-c, .jr"losc'-'J:ec :J. k ;n:JIV "' .... ~..-e s'.J:::~:S ::.:-:::' SEPTEMBER 10, phySical wounds Inflicted by a :J'. ,}nd .,.',ewers ,::J.i: n 9:00-9:30 P.M.ET/PT crazed admirer The Marriage Counselor LeDcl~x:;.·r~r5 T jr(~ AIRS: SATURDAYS, Dr 'Nendv ='-1C _c. 1:00-1 :30PM & 9:00-9:30 ET/PT sens,tlve Jdvlce 0'1 '"e·1' ss~es :r,E dCCOMoanv,eatons,,:cs Our Home i'-'1a.rc S'..JmrYle'-s li)sts is ,. e .... e,-'S ~.'..r'l -.:, 'T'1l<.e tne·"'0'it).t '.:::' :,:e r '0"""'''; N,t",:;L.: ;::,e,--.d .... ;·.1 rcft ~J-e sunday monday tuesday wednesday thursday friday saturday
4P.OP Without 4P.6 30P Great 4P.6P Deception: A 1Her Consent. 2Ba.lls of Fire, 989 3Mother'os Secret, '~QO Me !SS.l Gilbe.-t Dern,s QL;.1ld ".;\/Ino~,l 99 I S':('~'en -/1/'2"::'::'''- A.. ~. "lDe 'I'C':irT', seeks Kyder The Stcry of lian Htempts t-.: • n'j h~S E:'crl 19arSt ~er egendJry Countr·... Rock nur-derca -N,te " ~ "st L1FETlrv1E HtJ.Cf(~"- n Roll s,rger. Jerry Lee rLSDJnd to ·c-;-1,I'( l'JOpt WORLD ,--ew,s (nelf' ),)n '1P- P Time Bomb• PREMIERE • i 984 McrS:,ll1 h~~:!"'lld 9P_! IP The Sitter. 6· i OP DeceptIons • MOVIE BiI'y Dee -NI!IJrT1S A 1991 Ki'T'Meyers (Parts 1&11). 985 ':Ie.lut ful bL.t ~J{h';ess Plrents of l 5 teJr old Stephanie "ewers 'e~~::)rlst H:ernpts an 'nl'iukenlyeJve {!''lelr Ident:cai tWI'"'lS swap elec:r,f'fln~ 1111J.ck Chlld"'l :he Clre of.) ,den titles J.nd I'ves for a psyc!"lologlolly week unbalanced WOrT';tn Picture What 9P- i 1P She-Devil 4P.6P Princess 4P.6P Princess 4P.6 JOP The 4P-6P' Moneyon 3P-7P Fatal 4Women Do Day 5 1989 Rose1r,f'e Bar~ 6 Dai,y (Part I), 198J 7 DaiSY (Part II), 8 Falcon & The 9 the Side. 1982 I 0Vision (Part Meryl Streep An L,nds-1~" ~,nj)J.Y 12P-2P OTHER \/V,l-S'H" J,Jdlt'1 ! 983 Wagner Snowman, i 985 I(ll'en V,llentlne. jar"lle 1&11). 19B4 EV3 M3c e urllberHed hcusew'te K~lrtz ~ best seile" WOMEN'S 9P·IIP Impulse, i990 T'mothy -lutton. Two lee C'J~:IS T"'ree S,lInt Invoives h''''1oUS CHILDREN, 1993 sets out ~o Metno,jiclily about a poo~ '~::e Arner!cans commit ""omen enter (he world T"leresa Russel A murder case af former Me'anie Mayro n • destroy her husband s grl (reason:JY'ie:llng of prosttutlon Green Beret Capt r.rr' ler ,1:JOL.( J ""oman life lher he "";l.Iks out on secrets to the Soviet accused of murdeO'"!ng r'ls 2P4P SHAME, 1992 9P.1 IP Stealing n.lrCOt:(; c::.p 9P. I' 30P Do You he' Union p"egnant wI;e J.nd cwo Amanda Dononoe. Home, 1988 M,Hk tTloonightln-;]s .1 Know the Muffin Harmon JOdie Fcs,er member ::;1 :he daughters BP-IOP The Ballad of 9P- :P Tough Love, Man? 1989 P:tm Has-been baSeDJI: plavel" scuad 1985 Lee R.emlck Little )0, 1993 Suzy Dawber A hmdy 7P·9P Love on the s summoned rorre to Puents of hostile. discovers that one of Run, j 9BS Alec BaldWin AIT'I$ A woman rake cJr-e:Jf (he .1sres of drug lbuslng {eenagers :helr c~i1dren hJ.S been A'1 Ht,orney ,5 so reinvents ~erself 15 J. Jr Old frler'd ""ho kll,ed :urn to a controversial cnolested man :n order to survl'IIe desperHely ,n love wnh herself crgJnllatlon fo" he'p her conviCt ,:llent s'"'e 'Il the harsh world of (fle ~elps him escJpe W 10 \IV'est 3P-5P The 4P-6P The 4P-6P The 4P6P Maybe 4P-6 OOP 4P-6P 3P.SP 00 You I I Incredible I 2Stranger I 3Hotel New I 4 Baby. 19BB Jane I 5Outrage. 1986 I 6Summer Girl. I 7Know the Muffin Journey of Dr. Meg Within. 1990 Kate Hampshire, 1984 Jodie C ..,jrtln A happlly Be3u Br:dges A father 1983 Kim Darby A Man!, 1989 P1rn Jlwber Laurel. 1979 Lindsay Jackson A young mJn FOHer. Rob Lowe na r - ed, C3reer t.lkes the law Into hiS happy family IS SP-7P' Miss America: 'NJgne tries to convince an L:)oney hote' guests Jre orlen:ed coupies fast own rands when hiS Imperceptlbly:lelng Behind tre C~':::'WI1 992 emotionally distraught tr3nsporred roi:er'lna lane lifestyle comes (0 a dJuoghte r 's murdered torn apart by a live-In 6P-BP In a Stranger', C.lrolyn Sapp woman that be IS her and Maine -.hr-ougf-l sudden nalt when the oaby SItter for tne Hand. 992 Rooen 9p· :P Little White long last son magic:!' hal oN.1Ye, "''1 f e deCides she wan~.s summer u'-:ch A bUSiness man Lies. 1989 Anr lillian to h3.\le 1 CabY wlt'lesses a :h:l,j'S 9P-1 I p. For Love of a A pollcewomar, and a 9P-IIP Miss 7p·9P Secret Admirer, Kidnapping Child. 19QO Kevlrl 9P_1 IP The Ballad of doctor heslt3t€' to America: Behind the 1985, C Thomas Howell Dobson Tragedy Little )0. 1993 Suzy revea their true Crown, 1992 Carolyn A comeay Dout In BP lOP Code of strikes two families that AmlS de~ltl:les lfter failing In Sapp The true story of unSigned love ietter that Silence, i 985 Chuck are nelgf-lbors and bve how MISS Amerlcl C:1LlSes J. chlin of confUSion NorriS ,A.. detectives friends ! 992. Carolyn Sapp she ,H'long some ree'lage.rs1nd personai ...... H 19a1nst loved ('lelr paren':s ,::rlT'e
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et/pt monday tuesday wednesday thursday friday saturday sunday et/pt
7AM Consumer AdVISOry 7AM I--- It Figures 7:30 ~ Everyday Workout 8:00 ~ Your 80by &. Ch,ld WI DrPe'7elODe ;"'~QC,'"ll :~Je& Thursl 8:30 Who! E....e.rv Bobv KnowsJ-'·1D(I Ned&F-'1 Consumer Consumer ~ AdVISOry AdVISOry ~ Sisters ~ 9:30 ~ I 10:00 Our Home ~ 10-.30 10:30 11:00 Supermarket Sweep What Every Baby Knows Frugal Gourmet 11:00 Shop 'T,l You Drop Good ~ousekeeplng 11:30 Your Baby and Child T.leVi Ion 11:30 Supermarket Sweep ~ Queens ~ Shop 'Til You Drop 12:30 I 12:30 Sunday Noon Movie 1:00 In the Name OfLove 1:00 I---- Designing Women ...... - 1:30 TBA 1:30 2:00 2:00 I---- Our Home Unsalved Mysteries LA Law I--- 2:30 2:30
I 3:00 ~ thirtysomething Unsolved Mysteries 3:30 I..JfetJme 3:30 Feature # I -4:00 I 4:00 4:30 4:30 I---- Lifetime Afternoon MOVie lifetime I--- I 5:00 Feature:+ I ~ 5:30 I..JfetJme 5:30 Feature #2 6cOO Supermarket Sweep ~ Shop 'Til You Drop 6:30 Lifetime 6:30 7:00 Feature #2 - Designing Women I 7:00 -7:30 7:30 Romance Theater 8:00 Unsolved Mysrerles(M.T.Th.F) ~ Lifetime Magazine(Wed) 8:30 Lifetime I 8:30 Feature #3 9:00 In the Name OfLove I 9:00 9'.30 TBA 9:30 lifetIme Evening MOVie 10:00 10:00 Girls' Night Out TheCommish 10- 10:30 10-.30
11:00 ~~:f~~~~ C1approod Live 11:00 I--- Unsolved Mysteries l.Irr!t:M.dM,sltries 11:30 The Hidden Room 11:30 Girls' Ni!ttt Out 12AM Unsolved Mysteries 12AM Midnight Coller Consumer ...... - 12:30 Advisory 12:30 ~ thirtysomething ~ 1·1~ Consumer Advisory 1·1:3CW1
EASnRN PACIFIC nME ZONES lfRCTIVI AS Of 9/S/94 IOU) TITUS INDICAn NEW PllOGllAMMING HEARST/ Aac-VIACOM ENTERTAINMENT SERVICES TAUC "T"!!LES ,NOICAfE "JE'v'v riME SLOTS