MID WEEK Top 40 UPDATE BILLBOARD.COM/NEWSLETTERS BILLBOARD.BIZ/NEWSLETTER JUNE 6, 2013 | PAGE 1 OF 9 INSIDE Top 40 And Radio Geeks, Unite! The Connected Consumer PAGE 3 RICH APPEL
[email protected] What’s With a multitude of entertainment options out there, it’s easy to YOUNGER = HIGHER, LONGER, MORE New At forget that in top 40’s long history, a listener’s favorite station has Who are top 40’s P1s, and how engaged are they in the digital uni- The New never been the only game in town. There was always something verse? According to Edison Research VP Jason Hollins, 60% are Music else a consumer could do. Not to mention there are only so many female, 50% are age 12-24 and 60% 12-34, with an average age of hours in a day, right? 28. This younger skew means a greater Seminar The good news suggested by the HOW TOP 40’S P1s COMPARE TO THE POPULATION level of connectivity compared with PAGE 4 PERSONS TOP 40 Infinite Dial’s study of the format’s 12+ P1s not just other formats but to the 12- P1s—released last week by Edi- AM/FM radio usage in car 84% 88% plus and 12-34 population in general. Macklemore son Research and Arbitron—is that Awareness of Pandora 69% 88% Nearly 80% of P1s have Internet ac- & Ryan Lewis there seems to be plenty of room— Having a profile on any social network 62% 82% cess and use Wi-Fi, and one-third own and time—for all players.