Solution Provider

Teradata, a division of NCR Corporation, offers , a division powerful analytical solutions including its of NCR Corporation Teradata® data warehouse, services, and analytical http://www.teradata.com/ter/contact.asp applications that help businesses drive growth.

http://teradata.CRMproject.com Growing Your Business with Teradata CRM

n today’s dynamic, multi-channel environment, • Delivering the power to grow individual meaningful and profitable customer communi- Iconsumers have more choices, more infor- customer value through more intelligent cation opportunities. Teradata CRM Modeling: mation, and more access than ever to the marketing campaigns, prioritized communi- • Automatically models “most likely” respon- products and services they want. That means cations across channels, and near-real time ders for a communication. creating competitive advantage, increasing responsiveness. • Eliminates guesswork by identifying customer value and loyalty, and improving • Providing modular CRM software solutions, significant variables that affect response profitability are more difficult than ever. And with many functionality entry points – behavior. yet each is more important than ever. Teradata CRM offerings can easily grow • Learns how frequently you should contact Companies around the world turn to with company needs as they increase and each customer and which channel would Teradata, a division of NCR Corporation, for become more sophisticated. work best for specific messages. powerful, analytical solutions that help them proactively manage their businesses and drive An Adaptable Solution Communication growth. Teradata solutions include the Teradata Teradata CRM is a packaged solution that can be Teradata CRM Communication supports an data warehouse and database, services, and adapted to any business. The solution offers six integrated, enterprise approach to planning, analytical applications such as Customer major sets of functionality: development, and management of customer Relationship Management (CRM). communications across multiple channels, Analysis product lines, and business locations. Using the Teradata CRM Teradata CRM Analysis is tightly integrated opportunities identified by analysis, Teradata Teradata® CRM is a best-of-breed approach that between analysis, action, evaluation, and learning. CRM Communication helps: helps companies identify and act on continuous It provides marketers with powerful tools in a • Determine, plan, and implement the best new revenue and profit opportunities across all robust environment to: communication tactics for each opportunity. channels by: • Track and analyze customer buying behav- • Plan multimedia events including TV, • Providing the power to optimize customer ior over time, and create profiles to realize radio, newspaper, direct mail, Internet, relationships with a common understand- opportunities based on new links discov- and point-of-service. ing of individual customers, generated ered between customer segments and • Benefit from continuous event-based from detailed data at the interaction level. attributes. campaign definitions that automatically • Enabling personalized dialogues with indi- • Define, analyze, and target segments by search out and contact customers that vidual customers driven by deep analytics, behavior, demographics, location, prod- meet desired criteria. broad modeling, and event triggers. uct/service usage and affinities, market • Plan, create, and manage concurrent and basket, customer rankings, groups of trans- sequenced campaigns via a calendar tool. “Quote, Unquote” actions over time – and score results. The calendar displays schedules for all “Analytical CRM is the brains behind the • Build virtually any query easily with no SQL campaigns and communications by type operational arms and legs of a company. With or pseudo-SQL. and over time. applications like Teradata CRM, companies can • Analyze and evaluate customer groups • Deliver personalized messages to each gain a competitive advantage because of their through a visual, ad-hoc reporting interface customer via any electronic channel. ability to centralize the analytics to achieve a and immediately include these segments complete view of their customers and consistently in campaigns. Personalization communicate with them across all channels.” Teradata CRM Personalization gives marketing Liz Shahnam, VP and Director, Modeling users the power to plan and create personalized Infusion: CRM for META Group Teradata CRM Modeling applies knowledge messages for each customer via any electronic http://shahnam.CRMproject.com discovery capabilities to help companies build channel. Users will benefit from the following sophisticated models that identify and predict features:

36 • Defying the Limits Solution Provider Lars Nyberg Stephen Brobst Teradata, a division of NCR NCR Corporation Chairman and Chief Technology Officer – Teradata 1700 S. Patterson Boulevard Chief Executive Officer Dayton, Ohio 45479 Peter Heffring www.teradata.com President – Teradata CRM Division Executive Vice President & Chief Operating Officer – Teradata

• Capability to design email message tem- • Facilitate dynamic merging of variables Businesses worldwide choose Teradata plates using any piece of HTML/XML con- specified in the email personalization wiz- for its proven expertise in data warehousing, tent through an intuitive wizard interface. ard for more effective interaction with Web commitment to excellence and innovation, and • Ability to define rules-based, customized customers. best-in-class technology. To learn more, go to personalization variables for each individ- • Allow marketers to respond to each http://www.ncr.com/crm. ual customer (e.g., customer’s name, indi- customer contact with appropriate vidual offer with highest response probabil- follow-up communication and capture A Teradata Case Study: ity, and most appropriate discount reward) the results of all communications for Insight Into Customer Behavior, – all customized for each customer. later analysis. Needs, and Values • Optional use of static or dynamic variable Offering the right products and services at content, as well as tagging of all links for Teradata CRM Product Architecture the right time strengthens the relationship more effective response measurement. Teradata CRM is designed for premiere per- between a company and its customers. formance: more power, more control, and Teradata CRM provides deep analytics and Optimization codeless customization in a modular, scalable broad modeling capabilities, helping to Using Teradata CRM’s Communication Director environment. The solution architecture pro- quickly identify and support the needs and application, marketers can deliver the most vides a unique metadata structure that allows interests of each customer. effective mix of messages and offers exclusively for easy customization of the application, a National Australia Bank (NAB), one of for each customer based on priority and the three-tier architecture that provides robust Australia’s largest financial services institutions, availability of resources to act within a particular horizontal scalability, a zero-admin client with uses a Teradata CRM solution to manage the period of time. Leads are selected, filtered, and point-and-click query building, customizable frequency, content, and channel method for then prioritized based on specified business security controls, and vision that will ensure customer interactions. In a little more than one rules. This application helps users: that the solution remains state-of-the art year year, the CRM initiative produced one million • Optimize customer communications by after year. sales leads representing AUS $4 billion in managing the frequency and number of opportunities. Among high net worth clients, messages and offers by individual. A Powerful Foundation customer retention rates have improved to a • Seamlessly manage communications Teradata database, the world’s most powerful market leading 98.4%, with wealth manage- across all channels. relational database for decision support, is the ment product sales up 40%. • Prioritize leads and channels based on foundation for Teradata data warehouses and Analysis of both transaction and interaction capacity and existing workload. analytical applications. Its parallel architecture behavior for each customer enables more and robust decision support optimizer easily detailed and thus richer customer profiles. It Interaction handle ever-increasing user needs, data volume, also permits the identification of significant Teradata CRM Interaction enables personalized and query complexity, providing growth without moments of change to know when customers inbound and outbound customer interaction boundaries. are most likely to be receptive to new offers across key touch points such as direct mail, Built on a proven, world-class methodology, and services. Teradata CRM’s superior cus- kiosks, POS, call centers, Web and email. Results Teradata data warehouse and CRM services sup- tomer optimization capabilities provide better can be measured in real time, enabling mar- port strategy development, planning, design, understanding of customers through an inte- keters to immediately understand customer implementation, support, and enhancement. grated view of their behavior over time – and

behavior, draw implications and take proactive More than 2,000 consultants, with an average of the power to act on that information to serve measures to enhance the relationship. The 15+ years of experience, deliver Teradata solu- them more effectively. module provides tools that: tions in 130 countries.

Defying the Limits • 37