Stoke Caldwell Profiled in Washington and Lee School of Law Magazine
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The Washington and Lee School of Law Magazine Spring 20 07 S t o k e Caldwell ’86 ........................ NASCAR Lawyer L AW S YMPO S IUM ON W OMEN ’ S R IGHT S M U sl IM A L UMNI AlsoP OWE ll AT 1 0 0 ; L EE AT 2 0 0 Stokely Caldwell ’86 is a dealmaker. His days at W&L led him to Charlotte, N.C., just as NASCAR began its ascent. You might call that “right place, right time,” but the niche he’s created and inhabited for 17 years has little to do with luck, and everything to do with ability. 18 W & L L A W A L UMNI M AGAZINE V O L 6 . 2 In 1971, stock car-racing fans had to sit through ABC’s “Wide World of Sports” to catch a brief clip of the Daytona 500. Thirty-six years later, NASCAR is America’s No. 2 television sport behind the National Football League, with a new eight-year TV contract worth $4.5 billion. A lot has changed in NASCAR over that time. Few have had a perch to watch the sport’s trans- formation—and even fewer had a hand in transforming it—like Stokely Caldwell ’86. After graduating from the Law School, Caldwell took a job with the Charlotte firm of Robinson, Bradshaw & Hinson. He’s now one of six managing partners and the head of RBH’s sports law group. It’s in the latter capacity that Caldwell has fashioned a unique niche in the big money, 200-miles- Tom Jones ’86 (left) and Stoke Caldwell ’86 (right) at the Las Vegas per-hour world of NASCAR. Motor Speedway with Mario Andretti moments before taking “A lot of the same people I worked with a spin around the track in his Indy car. at the beginning of this thing I still work with now,” he said. “Sometimes we’ll all together think back on “Stoke is a true business partner. He fulfills a partnership role in how much it’s changed.” the advancement of your company.” What Caldwell calls “this thing,” is the business of rep- Caldwell’s niche is one that didn’t exist until NASCAR’s resenting NASCAR drivers, teams and sponsors, something burgeoning popularity caused money to pour in during he does for the sport’s biggest names. Jeff Gordon, Dale the early 1990’s. As he explains it, he was in the right place Earnhardt Jr., Dale Jarrett and 2007 at the right time and had the ben- Daytona 500 champ Kevin Harvick all efit of an early break. call Caldwell—to them he’s Stoke—for outside counsel. So do the Roush and “I’ve been a Evernham race teams. A large compo- lawyer for 35 years nent of his work is representing third- Stokely Caldwell has spent most party entities looking to form contrac- myself, and I’ve of his professional life in Charlotte, tual relationships with teams and driv- lived this niche. N.C., the hub of all things NASCAR, ers to make T-shirts, die-cast replicas but his Virginia roots are deep. The and other race-related trinkets. In his I know a lot of good Roanoke native, who’ll turn 51 this 16 years in the sport, he’s seen every May, received an economics degree side of every kind of deal. And because lawyers across from Hampden Sydney in 1978. of that he has a singular knowledge of the country, After graduation, unsure about his the NASCAR market, something of future, he returned home and took a immense value to his clients. and I can’t imagine job with Dominion Bancshares. “I’ve been a lawyer for 35 years trusting someone Four years later he married Julie myself, and I’ve lived this niche,” said Dalhouse, daughter of Dominion Geoff Smith, president of the Roush- to act as my sur- president Warner Dalhouse, and the Fenway Racing team. “I know a lot of two moved to Boston, where she had good lawyers across the country, and I rogate on these been living after graduating from the can’t imagine trusting someone to act as NASCAR matters University of Virginia. Caldwell took my surrogate on these NASCAR matters a job similar to the one he left in other than him.” other than Stoke.” Roanoke—selling services to other John Bickford, Gordon’s stepfather ...................... banks—but soon decided against and president of Jeff Gordon Inc., agreed: banking as a career. GEOFF SMITH president, Roush-Fenway Racing S PRING 2 0 0 7 19 In April, Stoke Caldwell ’86 (right) joined Dale Earnhardt Jr. to celebrate the grand opening of the new headquarters for Earnhardt’s company, JR Motorsports. The two are standing inside Earnhardt’s NASCAR Busch Series race team shop. “I had always thought about law school, so I took a flyer on spectacular environment it would be for us,” he said. “The dif- the LSATs and did well,” he remembers. When he visited W&L, ference at W&L that we found was that for most of the kids it Caldwell said, he quickly realized this was the place for him. was a first choice. That wasn’t the case at the other schools.” “I was just really intrigued with W&L, the size of the Anne Jones and Julie Caldwell worked during the day, school, the reputation, the facilities. I had done the small- Anne with IBM in Roanoke and Julie with Burlington school thing all along, so I liked that.” Industries in Glasgow, while Stoke and Tom went to classes Less than a week into classes, Caldwell met Tom Jones— and studied. Then the four would get back together for those their study carrels backed up to each other—and they forged near-nightly dinners. an instant friendship. Both Jones and Caldwell were mar- Caldwell was No. 1 in his class by his final year, and his wife ried, had been out of college for a few years and had jobs in was expecting their first child shortly after graduation. What the business world before deciding on law school. Caldwell should have been an exciting time for the young family, how- remembers eating dinner with the Joneses four or five nights ever, soon turned into an ordeal. With exams approaching, Julie a week. “I think that understates it,” Jones said from his home delivered a baby boy 10 weeks early. Julie and their son, Gray, in Scottsdale, Ariz. were rushed to the University of Virginia medical center. Jones came from a big-school background (University of “We had a little 3-pound baby that spent a month in the Oklahoma), but had the same feeling about W&L as Caldwell. intensive care unit,” Caldwell remembered. “So I was living in a He looked at Vanderbilt and Southern Methodist but never gave hotel room in Charlottesville. I would get up at 5 a.m. to drive to them a second thought after visiting Lexington. Lexington, take an exam then drive back to the hospital. Then “The moment we got there, it was just really clear what a I’d go back to the hotel room and study.” 20 W & L L A W A L UMNI M AGAZINE V O L 7 . 2 With characteristic understatement, Caldwell described lunch at the track. Such was still the case in the early 1990s, it as “an interesting time.” Maybe most interesting is that when Caldwell was introduced to the sport. Caldwell maintained his No. 1 class ranking and graduated A business client of RBH, Ken Barbee, wanted to with the John W. Davis Award. get into the NASCAR souvenir “It was unbelievable that he was business. Caldwell, who had a able to be as successful as he was with “I like background in mergers and acqui- the pressure of a premature child,” said sitions work, was assigned to han- Jones, who now owns a software com- having some variety. dle the licensing issues. “Here I pany. “It was amazing.” am starting a new field, and I’ve Gray stayed on an oxygen monitor But representing got some rookie lawyer,” Barbee for weeks but gradually improved. He drivers, teams and remembers with a chuckle. “We is now a junior at the University of knew nothing about NASCAR.” North Carolina, and daughter Lauren sponsors plus licensing There was no template for this is a freshman at Elon University. companies and kind of work. Caldwell had to learn as he went. “That wasn’t really an exper- all the different players tise we had at the firm,” he said. In fact, it wasn’t an expertise in the sport gives me a anyone had. “Licensing [in its cur- Caldwell has what he calls a “house lot of variety anyway. rent format] didn’t exist,” Barbee call” practice. “There’s not a week that said. “That’s not to say there weren’t goes by that I’m not in some race shop A lot of different things licensing agreements back then, but or office for meetings,” he said. “It’s come across my desk Stoke pretty much laid the format for worked well for me to go to them licensing as it is today.” because their time is tight. It’s enabled on a daily basis. It was Caldwell’s work for Barbee me to get to know everyone in the office that set him up for a stroke of good and have a relationship with them.” Right now on my desk luck. One of Barbee’s early licensing The personal touch Caldwell I have contracts involv- agreements was with a young driver employs goes a long way in the racing from Indiana.