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Heath Mccullough Heath McCullough Department of Marketing and Supply Chain Management Haslam College of Business, University of Tennessee 305 Stokely Management Center 916 Volunteer Boulevard, Knoxville, TN 37996 [email protected] | (256) 740 - 9904 Education Ph.D., Business Administration (2018, Expected) University of Tennessee, Knoxville, TN Major: Marketing Minor: Business Analytics M.S., Marketing Analytics (2014) University of Alabama, Tuscaloosa, AL . Achieved SAS Data Mining Certification B.B.A., Economics (2013) University of North Alabama, Florence, AL Research Cause Marketing; In-store Promotions; Biometeorology Interests Manuscripts McCullough, Heath, Bharadwaj, Neeraj, & Ballings, Michel, “Assessing the Under Revision Influence of Cause Marketing on a Focal Brand and Its Main Rival,” Revising for fourth submission (R&R) at the Journal of the Academy of Marketing Science. Allaway, Arthur, McCullough, Heath, Kyoungmi, Kim, McAmis, Greg, & D’Souza, Giles, “Segments of Market Response to the Launch of New Consumer Packaged Goods,” Revising for second submission (R&R) to the Journal of Retailing. Academic 2017 Outstanding Doctoral Student Research Award, Department of Honors & Marketing and Supply Chain Management, Haslam College of Business Awards 2017 Academy of Marketing Science Consortium Student Fellow 2016 Society for Marketing Advances Consortium Student Fellow 2014-Present, University of Tennessee Chancellor’s Scholarship 2014-Present, University of Tennessee ESPN Scholarship Conference McCullough, Heath, Bharadwaj, Neeraj, & Ballings, Michel (2017), Presentations "Winning Customer’s Hearts and Minds With Cause Marketing, But What About Their Wallets?," presented at the American Marketing Association Winter Educators’ Conference, Orlando, FL. McCullough, Heath (2016), “Winning Their Hearts and Minds, But What About Their Wallets? An Empirical Assessment of Cause-Related Marketing,” presented at the Southeast Marketing Symposium (SMS), Starkville, MS. Kelly, Jessica, McCullough, Heath, Roland, Wes & Blackstone, Tanja (2013), “Consumption Patterns and Academic Performance,” presented at the Society of Business Industry and Economics (SOBIE), Sandestin, FL. Teaching Marketing Analytics (MKT 360) Experience University of Tennessee, Summer 2016 Average student evaluation of instructor performance: 4.9/5.0 Marketing Analytics (MKT 360) University of Tennessee, Spring 2016 Average student evaluation of instructor performance: /5.0 4.6 Marketing and Supply Chain Management (MKT 300) University of Tennessee, Summer 2015 Average student evaluation of instructor performance: 4.6/5.0 Leadership United States Marine Corps, 5 years (2005-2010) Experience Scout Sniper Instructor 1st Marine Division Schools Pre-Scout Sniper Course/ Camp Pendleton, California, 2010: Conducted administrative and operational routines, coordinated training activities, and administered periods of instruction on sniper tactics/reconnaissance and surveillance. Scout Sniper Assistant Team Leader 2nd Battalion 4th Marines/ Camp Pendleton, California, 2008-2010: Co-led team of Marine snipers during overseas deployment, conducted mission planning, command briefings, as well as sniper team training. Squad Leader/ Designated Marksman 1st Fleet Anti-Terrorism Security Team (FAST)/ Norfolk, Virginia, 2005- 2008: Served as Designated Marksman during overseas deployment, and led squad of 14 Marines. Professional American Marketing Association (AMA) Affiliations Academy of Marketing Science (AMS) USMC Scout Sniper Association (SSA) .
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