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American Family Insurance Championship Tournament Structure o Partnership with the PGA TOUR Champions o Steve Stricker American Family Insurance Foundation host organization o Hosted by 14-time PGA TOUR winner & Wisconsin native, Steve Stricker Kirk Triplett– 2016 Champion University Ridge Golf Course o Public golf course located Madison, Wisconsin o Home of the University of Wisconsin golf teams o Ranked #5 Best Campus Courses by Golfweek PGA TOUR Champions o Hall of Famers, Major Champions, Ryder Cup and President’s Cup team members Fred Couples – 2017 Champion o 50 years of age and older o Approachable and interactive with fans and sponsors Charity and Community Impact o All proceeds benefit local charities, including American Family Children’s Hospital, with over $4,000,000 raised in three years o Estimated $15,000,000 annual area economic impact o Over 3,200 volunteers supported tournament execution in three years Scott McCarron – 2018 Champion 2018 Tournament Results Participation o 65,000 total fans from 29 states o Downtown concert featuring REO Speedwagon & guest DJ Shaquille O’Neal o Attendance ranked in the top 5 for PGA TOUR Champions o 1,200 volunteers representing 13 states o 175 sponsors ranked in the top 5 for PGA TOUR Champions Fans surround the 18th green Tournament Field o 28 out of the top 30 ranked players o Fred Couples, Davis Love III, Vijay Singh, John Daly o Wisconsin natives: Steve Stricker, Jerry Kelly, Skip Kendall o Celebrity Foursome: Brett Favre, Derek Jeter, Andy North & Lee Trevino Media Coverage 2018 Celebrity Group o Over 75 million total impressions o Strong coverage from ESPN Wisconsin, Midwest Family Broadcasting, Milwaukee Journal Sentinel, NBC Madison, NBC Golf Channel and Wisconsin State Journal Click for 2018 Tournament Highlight Video Tournament Feedback “Madison is an ideal market for the PGA Tour Champions – the city is just the right size and the tournament is the biggest thing going until Wisconsin Badgers football cranks up. The local media has provided blanket coverage. You can’t be “I think Steve and his team that a Madison resident and not he’s put together have done an know this thing is going on”. absolutely fantastic job.” Jerry Kelly PGA TOUR Member & Madison Resident 2019 Tournament Schedule Saturday, June 15 5k Run/Walk Monday, June 17 Practice Rounds Tuesday, June 18 Practice Rounds The First Tee Youth Clinic Pro-Am Reception Wednesday, June 19 Pro-Am Tournament Shaquille O’Neal at Charity Concert Thursday, June 20 Pro-Am Tournament Friday, June 21 Tournament Round One Charity Concert Saturday, June 22 Tournament Round Two Celebrity Group Sunday, June 23 Tournament Final Round Trophy Presentation Volunteer Celebration *Schedule subject to change Steve & Nicki Stricker meet with a Family from the children’s hospital Live TV Coverage June 21, 22 & 23 Reaches 205 countries and 145 million homes Sponsorship Opportunities Expo Village On Course Display Driving Range Bleacher Seating Exit Sampling Quiet Paddles Fan Pavilions Celebrity Group Caddies Golf Carts Video Boards Guest Services Charity 5k Run Youth Activities Autograph Alley Putting Green Naming Rights Concerts Pro-Am Tournament Concessions Products Club Naming Rights Volunteer Village First Aid Station Women's Day Social Media Beer Garden Spectator Guide Ticket Sponsorship Retail Promotion Kids Zone Pro-Am Tournament & Party Pro-Am Experience o Your foursome will play University Ridge Golf Course, in tournament conditions, with a PGA TOUR Professional. o VIP activities for your foursome including valet parking, meals & beverages. o Each participant will receive a premium gift package Nick Faldo & Foursome Shopping Experience including a clubhouse shopping experience. o Invitation for each participant and guest to the Pro-Am Party, which includes a night of music, food and beverages with PGA TOUR Champions and celebrities. Schedule o Tuesday Pro-Am Party Downtown Madison o Wednesday Pro-Am Tournament Day 1 Pro-Am Play Steve Stricker & Foursome o Thursday Pro-Am Tournament Day 2 Pro Am Playing Positions Contribution 8 players - 4 per day $26,000 4 players - 2 per day $15,000 4 players - 1 day $15,000 JJ Watt John Daly Club Strick – 17th Green Club Strick Package o Open-air club seating on the exciting Par 3 o Located behind the 17th Green o Three day or single day tournament options o Food and full bar beverage services in shared area o TV’s, Wi-Fi, spectator guides and private restrooms o Preferred daily parking passes o Additional valid any one day grounds tickets Club Parking Grounds Days Contribution Tickets Passes Tickets (per day) (per day) 3 10 5 10 $10,000 3 5 2 5 $5,500 1 10 5 10 $4,000 Dream Club - 18th Green Dream Club Package o Climate controlled interior lounge with amenities o Prime location next to 18th Green o Provided all three days of tournament play o Food and full bar beverage services o TV’s, spectator guides, Wi-Fi and private restrooms o Preferred daily parking passes o Additional valid any one day grounds tickets Club Parking Grounds Days Contribution Tickets Passes Tickets (per day) (per day) 3 8 4 8 $12,500 3 4 2 4 $6,500 1 4 2 4 $3,000 Skybox – 18th Hole Skybox Package o Open-air skybox with reserved seating area o Logo recognition within skybox o Located along 18th fairway & green o Provided all three days of tournament play o Food and full bar beverage services in shared area o TV’s, Wi-Fi, spectator guides and private restrooms o Preferred daily parking passes o Additional valid any one day grounds tickets Skybox Skybox Parking Grounds Days Contribution Size Tickets Passes Tickets (per day) (per day) 3 Full 24 12 24 $31,000 3 Half (shared) 12 6 12 $16,500 American Family Insurance Championship Thank you for your participation and support towards growing the charitable impact over $5,000,000! The American Family Insurance Championship is a fundraiser for the Steve Stricker American Family Insurance Foundation (501c3), making it possible for a portion of your investment to be considered a tax-deductible donation. Please consult your tax advisor..
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