Analysis of Market and Program Demand

2017

PREPARED FOR FAIRMONT UNIVERSITY SEPTEMBER 2017 Table of Contents

Overview...... 3 Objective ...... 3 Research Data Sources ...... 3

Summary Findings ...... 3

West Virginia Location Analysis ...... 4

Reputation and Brand Awareness ...... 7

Educational Programs ...... 8 Overview of Market and Occupational Demand ...... 8 Competition ...... 11 MAT and M.Ed. Program Summary Findings ...... 11

Technology Programs ...... 13 Cybersecurity Overview of Market and Occupational Demand ...... 13 Computer Science Overview of Market and Occupational Demand ...... 15 Computer Engineering Overview of Market and Occupational Demand ...... 17 Competition ...... 21 Technology Programs Summary Findings ...... 21

Master of Business Administration (MBA) ...... 21 Overview of Market and Occupational Demand ...... 21 Competition ...... 24 MBA Program Summary ...... 24

Master of Architecture ...... 25 Overview of Market and Occupational Demand ...... 25 Competition ...... 26 Master of Architecture Program Summary ...... 27

Master of Criminal Justice ...... 27 Overview of Market and Occupational Demand ...... 27 Competition ...... 29 Master of Criminal Justice Program Summary ...... 29

Appendix ...... 30 Data Sources ...... 30

Synergis Education – Proprietary and Confidential ©2017 OVERVIEW OBJECTIVE Synergis Education analyzed the viability of eight graduate programs, listed below, for Fairmont State University (FSU) for the purpose of assessing the feasibility of a shared revenue partnership.

Programs Currently Offered: New Program Offerings:  Master of Architecture  MS in Computer Engineering  Master of Business Administration  MS in Computer Science  Master of Education  MS in Cybersecurity  Master of Arts in Teaching  Master of Science – Criminal Justice

RESEARCH DATA SOURCES The research conducted utilized a combination of data sources including, but not limited to, Google Analytics, school websites and Emsi Data. Emsi data is a hybrid dataset derived from official government sources such as the US Census Bureau, Bureau of Economic Analysis, and Bureau of Labor Statistics. Leveraging the unique strengths of each source, the data modeling team creates an authoritative dataset that captures more than 99% of all workers in the United States. This core offering is then enriched with data from online social profiles, resumes, and job postings that provides a complete view of the workforce. Emsi data is frequently cited in major publications such as The Atlantic, Forbes, Harvard Business Review, The New York Times, The Wall Street Journal, and USA Today.

Please refer to the Appendix for specific references.

SUMMARY FINDINGS Programs that showed promise based on employment gaps, search demand, and program growth potential included the Master of Education, Master of Arts in Teaching, and Master of Science in Computer Science. The projected growth of these programs would be incremental and therefore, from a financial standpoint, a revenue share would not be in the best interest of the University. However, Synergis Education Academic Services Team could assist the

University in moving their curriculum to a modality that would make them more competitive. Additionally, it is recommended that FSU consider working with Synergis Education in developing current in-demand programs with national appeal to attract students outside of its current geo-specific area.

WEST VIRGINIA LOCATION ANALYSIS Located at the north-central tip of West Virginia, the university is close to several metropolitan areas including Pittsburgh, Youngstown, Washington D.C., and Baltimore. With well-known institutions in several of these areas, FSU will rely largely on the population of West Virginia for program enrollments.

West Virginia’s lagging economy and low education attainment levels will drive low enrollment numbers for graduate programs. Ranking 47th or 48th nationally in education rankings, only 11.5% of West Virginia residents possess a Bachelor Degree (6.8% below the national average), and 6.4% hold an Associate Degree (1.5% below the national average). Table 1: West Virginia Educational Attainment

By 2020, 51% of all jobs in West Virginia will require some training after high school; however, only 11% of jobs in the state will require a master’s degree. As evidenced below, the top growing industries and occupations in West Virginia between 2011 and 2016 were as follows:

Table 2: Top Growing Industries

Table 3: Top Growing Industries Detail

Table 4: Top Growing Occupations

Table 5: Top Growing Occupations Detail

In summary, as West Virginia tries to revamp its economy and improve their education levels, the State’s focus will be on increasing vocational and technical training. Therefore, while search trends are positive and Cost-per-Clicks are competitive, without a strong need for a master’s degree in this market, driving a significant student population will be difficult. However, as these students reach career ceilings, it is probable that the demand for higher education could increase.

REPUTATION AND BRAND AWARENESS Across West Virginia, search trends for the school’s brand name “Fairmont State University” index higher than most of their WV competitors. FSU did see a significant increase in search trends in March of 2017 with their second-place finish in the NCAA Division II Basketball Tournament. Only West Virginia State University and Marshall University surpass FSU in search demand in West Virginia and FSU is best known in Clarksburg-Weston, WV. Awareness of FSU is minimal across the US, but the school has gained some recognition in Maryland, Pennsylvania, Washington D.C., and Ohio.

FSU has mixed critiques from various student review sites, and rather than being a variation of good and bad, opinions vary from one extreme to the other. For undergraduate programs, some students love the small size, faculty, and location, while at the opposite end, students think the education is poor, overpriced, and, according to studentreviews.com, 55% of individuals would not return.

There are very limited reviews on the graduate programs. One recent complaint referred to the MBA program, and one site indicated 80% (survey of 5 students) thought highly of the programs.

Clearly, FSU is in a position to build upon its growing reputation and brand towards national recognition. Additionally, as FSU ranks second in terms of brand traffic among its competitors -- with strong awareness in the market -- bidding on brand terms will help optimize the overall paid search costs, once programmatic marketing commences.

EDUCATIONAL PROGRAMS OVERVIEW OF MARKET AND OCCUPATIONAL DEMAND West Virginia had 33 regional institutions that had completions in educational degree programs over the last 14 years. In 2016, there were 2,235 regional program completions against a total of 4,150 annual job openings. Of the 2,235 completions, 49.3% were at a master’s level, and 35.3% were at a bachelor’s level.

Synergis Education – Proprietary and Confidential ©2017 At a master’s level, there were 13 regional institutions that had completions in the last 14 years. In 2016, there were 1,102 regional program completions against total annual job openings of 1,409. Regional completions by institution in 2016 were as follows:

Institution 2016 Completions West Virginia University 371 Marshall University 337 American Public University System 138 Fairmont State University 55 Concord University 46 Shepherd University 39 West Liberty University 36 Wheeling Jesuit University 25 Salem International University 17 Ohio Valley University 15 West Virginia Wesleyan College 15 Bethany College 6 Strayer University-West Virginia 2

Synergis Education – Proprietary and Confidential ©2017 The occupational market demand for educators holding a master’s degree in West Virginia is projected at a negative -6.6% while at a national level, the anticipated growth is +9.1%.

The table below details the target occupations that are projected to grow between 2017-2027.

Median Annual Growth Occupation 2017 Jobs Hourly Openings (2017-2027) Earnings Postsecondary Teachers 2,680 234 $27.29 +5.34% Preschool Teachers, Except 232 23 $13.33 +1.72% Special Education Self-Enrichment Education 206 26 $15.49 +9.71% Teachers Teachers and Instructors, 161 19 $17.03 +6.21% All Other

Top 10 Employers The employers posting the highest number of jobs provides the institution with an opportunity to reach out to the community to gain input when developing or refreshing programs or working to place interns and graduates. For this particular degree 9 of the 10 are competitors, however, they are:

1. West Virginia University 2. Workforce West Virginia 3. ITT Technical Institute 4. American Public University System, Inc. 5. Kaplan, Inc. 6. Blueridge Community & Technical College 7. Liberty West University 8. New River Community and Technical College 9. Fairmont State University 10. Marshall University

Synergis Education – Proprietary and Confidential ©2017 COMPETITION School Format Credits Per Credit Cost Tuition School Location Master of Education (MEd) Fairmont State University Online 36 $367.00 $13,212.00 Fairmont, WV Marshall University Online 30 to 36 $387.25 $11,617.50 Huntington, WV American Public University Online 36 $350.00 $12,600.00 Charles Town, WV West Virginia University Online 30 $429.00 $12,870.00 Morgantown, WV West Liberty University Online or Ground 30 $446.00 $13,380.00 West Liberty, VA Alderson Broaddus University Online 30 $525.00 $15,750.00 Philippi, WV Concord University Online 36 $453.00 $16,308.00 Athens, WV Wheeling Jesuit University Online 33 $550.00 $18,150.00 Wheeling, WV Frostburg State University* Varies 33 to 45 $413.00 $13,629 - $18,585 Frostburg, MD California University of Pennsylvania Online 30-39 $500.00 $15,000 - $19,500 California, PA Point Park University* Varies 36-42 $595.00 $21,420.00 Pittsburgh, PA *All MED's on ground with the exception of special eduation Master of Arts in Teaching (MAT) Fairmont State University Online 38 $367.00 $13,946.00 Fairmont, WV Hybrid (2-3 Marshall University 36 $387.25 $13,941.00 Huntington, WV ground classes) Concord University Online 36 $453.00 $16,308.00 Athens, WV All Schools Assume In-State Tuition Fees.

MAT AND M.ED. PROGRAM SUMMARY FINDINGS West Virginia is currently in a teacher crisis with over 700 open positions mostly due to the lack of pay for teachers. Therefore, there is a strong need, but not enough demand, for these positions. In addition, hiring methodology has been strict and WV is trying to relax these rules to increase applicants.

According to the West Virginia Board of Education, special education has the largest number of openings, which is beneficial to FSU’s M.Ed. – Special Education program. West Virginia’s tiered certification process also increases the potential demand for masters’ degrees:

 Step 1: 3-Year initial teaching certificate and then most apply for renewal.  Step 2: To renew, a student must demonstrate professional improvement which could include working towards the master’s degree or an endorsement.  Step 3: After 5 years, teachers must renew once again and to gain the permanent teaching certificate they need to complete a master’s degree.

West Virginia is also part of the NASDTEC Interstate agreement, which allows teachers to potentially teach in other states that are part of the interstate agreement. For a state school, FSU cost of attendance is lower and therefore students can complete their master’s and easily transition to other States for employment, if desired.

Search trends in West Virginia, Washington D.C., Maryland, and Pennsylvania show a strong trend for M.Ed. keywords; however, costs to acquire these students will be expensive. By state, West Virginia ranked in the 40th spot for interest in a Master of Education, while Pennsylvania ranked 6th, D.C. 14th and Maryland 19th.

There is also demand for the Master of Arts in Teaching in the regional areas. Costs to acquire these students are lower than the M.Ed. which is due to the lower competition in the area. Typically, an MAT degree is granted to those students who already hold a bachelor's degree in an area other than teaching, it is harder to target and acquire this particular student.

The concentrations that FSU offers in Professional Studies and Digital Media, New Literacies and Learning show little demand in the area; however, there is interest in special education in the geographical locations analyzed.

For special education, search demand by state ranks as follows:  West Virginia - 17th  Pennsylvania - 20th  Maryland - 23rd  Washington D.C. - 39th

TECHNOLOGY PROGRAMS CYBERSECURITY OVERVIEW OF MARKET AND OCCUPATIONAL DEMAND Cybersecurity professionals commonly hold a degree in CIP Code 11.1003 - Computer and Information Systems Security/Information Assurance. For this degree program, West Virginia had 4 regional institutions that had completions in the last 14 years. In 2016, there were 342 regional program completions against a total of 492 annual job openings. Of the 342 completions, 29.5% were at a master’s level, and 56.1% were at a bachelor’s level.

At a master’s level, there was only 1 regional institution, American Public University System, that had completions in the last 14 years in CIP Code 11.1003 - Computer and Information Systems Security/Information Assurance. In 2016, they graduated 101 students against annual job openings of 58.

Regionally there were 2 similar programs that graduated an additional 36 students at a master’s level. They are as follows:

CIP Program Institution 2016 Code Completions 11.0101 Computer and Information Marshall University 17 Sciences, General 11.0701 Computer Science West Virginia University 19

The occupational market demand for Cybersecurity professionals holding a master’s degree in West Virginia is projected to grow by 8.5%, which is below the national growth rate of 13.3%.

The table below details the target occupations that are projected to grow between 2017-2027.

Median Annual Growth Occupation 2017 Jobs Hourly Openings (2017-2027) Earnings Computer User Support Specialists 196 16 $21.12 +7.14% Network and Computer Systems 135 9 $28.76 +3.70% Administrators Database Administrators 97 7 $31.47 +6.19% Web Developers 73 8 $19.02 +27.40% Computer Network Support 69 5 $22.81 +2.90% Specialists Computer Network Architects 54 4 $35.10 +7.41% Information Security Analysts 46 4 $35.80 +15.22%

Top 10 Employers The top 10 employers posting the highest number of jobs are as follows:

1. Workforce West Virginia 2. Mantech International Corporation 3. Imagine One, LLC

4. International Business Machines Corporation 5. AFLAC Incorporated 6. Ideal Innovations Incorporated 7. West Virginia University 8. United States Government 9. Hewlett-Packard Company 10. American Public University System, Inc.

COMPUTER SCIENCE OVERVIEW OF MARKET AND OCCUPATIONAL DEMAND There were 14 regional institutions who had completions in the last 14 years in Computer Science. In 2016, there were 97 regional program completions against a total of 843 annual job openings. Of the 97 completions, 19.6% were at a master’s level, and 63.9% were at a bachelor’s level.

At a master’s level, there was only 1 regional institution, West Virginia University, that had completions in the last 14 years in CIP Code 11.0701 Computer Science. In 2016, they graduated 19 students against annual job openings of 156.

Regionally there were 6 similar programs that graduated an additional 156 students at a master’s level. They are as follows:

CIP Title Institution Award Completions Code Level (2016) 11.0101 Computer and Information Marshall Master’s 17 Sciences, General University degree 11.0401 Information Science/Studies Marshall Master’s 11 University degree 11.0401 Information Science/Studies Strayer Master’s 1 University-West degree Virginia 11.1003 Computer and Information American Public Master’s 101 Systems Security/Information University System degree Assurance 14.0903 Computer Software Engineering West Virginia Master’s 16 University degree 51.2706 Medical Informatics Marshall Master’s 10 University degree

The occupational market demand for Computer Science professionals holding a master’s degree in West Virginia is projected to grow by 10.6%, which is slightly below the national growth rate of 13.8%.

The table below details the target occupations that are projected to grow between 2017-2027.

Median 2017 Annual Growth Occupation Hourly Jobs Openings (2017-2027) Earnings Software Developers, 339 32 $39.54 +23.01% Applications

Median 2017 Annual Growth Occupation Hourly Jobs Openings (2017-2027) Earnings Software Developers, Systems 210 18 $34.17 +16.19% Software Computer and Information 204 19 $54.75 +13.73% Systems Managers Computer User Support 196 16 $21.12 +7.14% Specialists Web Developers 73 8 $19.02 +27.40 Computer Network Support 54 4 $35.10 +7.41% Specialists Information Security analysts 46 4 $35.80 +15.22

Top 10 Employers The top 10 employers posting the highest number of jobs are as follows:

1. International Business Machines Corporation 2. Workforce West Virginia 3. Mantech International Corporation 4. American Express Company 5. The Mitre Corporation 6. Sra International, Inc. 7. American Public University System, Inc. 8. West Virginia University 9. Key Technology, Inc. 10. Sirius Computer Solutions, Inc.

COMPUTER ENGINEERING OVERVIEW OF MARKET AND OCCUPATIONAL DEMAND There were 3 regional institutions who had completions in the last 14 years in Computer Engineering. In 2016, there were 58 regional program completions against a total of 306 annual job openings. Of the 58 completions, 27.6% were at a master’s level, and 72.4% were at a bachelor’s level.

At a master’s level, there were no regional institutions who had completions in CIP Code 14.0901 Computer Engineering, General. However, there were 20 similar programs that graduated an additional 304 students at a master’s level. They are as follows:

CIP Award Completions Title Institution Code Level (2016) 04.0201 Architecture Fairmont State University Master’ 1 degree 04.0601 Landscape Architecture West Virginia University Master’s 1 degree 11.0101 Computer and Information Marshall University Master’s 17 Sciences, General degree 11.0401 Information Science/Studies Marshall University Master’s 11 degree 11.0401 Information Science/Studies Strayer University-West Master’s 1 Virginia degree 11.0701 Computer Science West Virginia University Master’s 19 degree Synergis Education – Proprietary and Confidential ©2017

CIP Award Completions Title Institution Code Level (2016) 11.1003 Computer and Information American Public Master’s 101 Systems University System degree Security/Information Assurance 14.0101 Engineering, General Marshall University Master’s 18 degree 14.0101 Engineering, General West Virginia University Master’s 1 degree 14.0201 Aerospace, Aeronautical West Virginia University Master’s 8 and Astronautical/Space degree Engineering 14.0701 Chemical Engineering West Virginia University Master’s 2 degree 14.0801 Civil Engineering, General West Virginia University Master’s 18 degree 14.0903 Computer Software West Virginia University Master’s 16 Engineering degree 14.1001 Electrical and Electronics West Virginia University Master’s 27 Engineering degree 14.1401 Environmental/Environmen West Virginia University Master’s 7 tal Health Engineering degree 14.1901 Mechanical Engineering West Virginia University Master’s 26 degree 14.2101 Mining and Mineral West Virginia University Master’s 5 Engineering degree 14.2501 Petroleum Engineering West Virginia University Master’s 6 degree 14.3501 Industrial Engineering West Virginia University Master’s 9 degree 51.2706 Medical Informatics Marshall University Master’s 10 degree

The occupational market demand for Computer Engineers at a master’s level is expected to remain constant with no growth expectations through 2027. However, growth in the broader sense of this field, to include degrees at all levels, is expected to grow by 14.8%, which is slightly below the national average growth of 15.1%. Synergis Education – Proprietary and Confidential ©2017

The table below details the target occupations that are projected to grow between 2017-2027.

Median 2017 Annual Growth Occupation Hourly Jobs Openings (2017-2027) Earnings Software Developers, 1029 94 $40.80 +21.67% Applications Software Developers, Systems 648 54 $35.28 +14.97% Software Architectural and Engineering 371 28 $61.79 +4.58% Managers Web Developers 352 35 $22.06 +19.60% Computer Network Architects 335 23 $35.64 +6.87% Information Security Analysts 229 19 $35.81 +14.85%

Computer Hardware 192 14 $44.66 +2.60% Engineers

Top 10 Employers There are only 9 employers posting jobs in this area. They are as follows:

1. The Dow Chemical Company 2. United States Department of the Army 3. United States Government 4. Aecom 5. Workforce West Virginia 6. Department of Veterans Affairs 7. Granite Services International, Inc. 8. Gold’s Gym International, Inc. 9. Novartis Corporation

COMPETITION School Format Credits Per Credit Cost Tuition School Location Master of Science in Cyber Security American Public University Online 36 $350.00 $12,600.00 Charles Town, WV California University of Pennsylvania Online 30 $500.00 $15,000.00 California, PA Robert Morris University Online or Ground 30 $895.00 $26,850.00 Moon, PA Master in Computer Science Frostburg State University Online or Ground 30 $413.00 $12,390.00 Frostburg, MD Master of Science in Computer Engineering West Virginia University Online 33 $529.00 $17,457.00 Morgantown, WV All Schools Assume In-State Tuition Fees.

TECHNOLOGY PROGRAMS SUMMARY FINDINGS In West Virginia, as demonstrated above, the biggest career opportunities and openings are in the STEM fields, including manufacturing, health care, IT, and energy. FSU’s location in the technology corridor of West Virginia will lend itself nicely to new technology programs. The master program areas described above have an aggregate growth projected at 9.5% between 2017 and 2027, which is slightly below the national average of 12.8%. Therefore, there is room for incremental growth in these areas. Furthermore, FSU’s existing bachelor programs could serve as feeder programs into graduate studies.

Largely, MS Computer Science would be the strongest program in terms of potential lead volume for FSU to pursue. According to Google, search trends for IT programs are increasing; while volume is there, expect the costs to generate these leads to be high.

MASTER OF BUSINESS ADMINISTRATION (MBA) OVERVIEW OF MARKET AND OCCUPATIONAL DEMAND There are 7 institutions that graduated MBA students, CIP Code 52.0201, Business Administration and Management, General in West Virginia. Regional completions in 2016 were 803 against job openings of 334 that same year. American Public University System graduated approximately 86% of the 803 students.

CIP Award Completions Title Institution Code Level (2016) 52.0201 Business Administration and American Public Master’s 698 Management, General University System degree 52.0201 Business Administration and Salem International Master’s 58 Management, General University degree 52.0201 Business Administration and Shepherd Master’s 24 Management, General University degree 52.0201 Business Administration and Wheeling Jesuit Master’s 12 Management, General University degree 52.0201 Business Administration and Fairmont State Master’s 9 Management, General University degree 52.0201 Business Administration and Strayer University- Master’s 2 Management, General West Virginia degree 52.0201 Business Administration and University of Master’s 0 Management, General Charleston degree

There were five similar programs at a master’s level that graduated an additional 330 students in 2016. They are as follows:

CIP Title Institution Award Completions Code Level (2016) 52.0101 Business/Commerce, General West Virginia Master’s 101 University degree 52.0101 Business/Commerce, General Marshall Master’s 84 University degree 52.0101 Business/Commerce, General University of Master’s 36 Charleston degree 52.0101 Business/Commerce, General West Virginia Master’s 12 Wesleyan College degree 52.0213 Organizational Leadership West Liberty Master’s 26 University degree 52.0213 Organizational Leadership Wheeling Jesuit Master’s 6 University degree 52.0213 Organizational Leadership Strayer University- Master’s 1 West Virginia degree 52.0299 Business Administration, West Virginia Master’s 23

CIP Title Institution Award Completions Code Level (2016) Management and Operations, University degree Other 52.0701 Entrepreneurship/Entrepreneuri American Public Master’s 5 al Studies University System degree 52.9999 Business, Management, University of Master’s 36 Marketing, and Related Support Charleston degree Services, Other

The occupational market demand for professionals holding an MBA in West Virginia is projected to grow 4.5% while at a national level the anticipated growth is 10.2%.

The table below details the target occupations that are projected to grow greater than 5% between 2017-2027.

Median 2017 Annual Growth Occupation Hourly Jobs Openings (2017-2027) Earnings Postsecondary Teachers 2680 234 $27.29 +5.34% Management Analysts 696 67 $36.03 +8.05%

Managers, All Other 492 43 $20.32 +15.85%

Computer and Information 204 19 $54.75 +13.73% Systems Managers Social and Community Service 168 17 $23.35 +11.31% Managers Sales Managers 142 14 $40.73 +9.15%

Natural Sciences Managers 48 4 $51.43 +8.33%

Top 10 Employers The top 10 employers posting the highest number of jobs are as follows:

1. Workforce West Virginia 2. West Virginia University 3. ITT Technical Institute 4. International Business Machines Corporation 5. Mylan N.V. 6. Mylan Laboratories Limited 7. Blueridge Community and Technical College 8. Amazon.Com, Inc. 9. American Express Company 10. Kaplan, Inc.

COMPETITION School Format Credits Per Credit Cost Tuition School Location Master of Business Administration Fairmont State University Ground 36 $367.00 $13,212.00 Fairmont, WV West Liberty University Online 30 $450.00 $13,500.00 West Liberty, VA American Public University Online 39 $350.00 $13,650.00 Charles Town, WV Marshall University Ground 36 $383.75 $13,815.00 Huntington, WV Frostburg State University Online 36 $413.00 $14,868.00 Frostburg, MD West Virginia Wesleyan College Ground 36 $425.00 $15,300.00 Buckhannon, WV Shepherd University Hybrid 36 $445.00 $16,020.00 Shepherdstown, WV California University of Pennsylvania Online 36 $500.00 $18,000.00 California, PA Point Park University Online or Ground 36 $595.00 $21,420.00 Pittsburgh, PA Hybrid (4 ground West Virginia University 48 $453.00 $21,744.00 Morgantown, WV classes) Waynesburg University Online or Ground 36 $660.00 $23,760.00 Waynesburg, PA University of Charleston Online or Ground 32 $781.25 $25,000.00 Charleston, WV Robert Morris University Online or Ground 30 $925.00 $27,750.00 Moon, PA Duquesne University Hybrid 36 $898.00 $32,328.00 Pittsburgh, PA All Schools Assume In-State Tuition Fees

MBA PROGRAM SUMMARY Overall, small schools in comparison to larger institutions across the U.S. struggle to generate leads for MBA programs. Costs will be high and volume expectations would be low -- especially in West Virginia where interest for an MBA ranks 48th among all states.

Synergis Education – Proprietary and Confidential ©2017 Surrounding regional areas rank much higher and larger institutions offer well-known MBA programs within the state. D.C. ranks 2nd, Maryland 7th, and Pennsylvania 11th.

MASTER OF ARCHITECTURE OVERVIEW OF MARKET AND OCCUPATIONAL DEMAND Fairmont State University was the only institution that conferred 1 degree in 2016 at a master’s level in West Virginia. There were 10 similar program completions; each focused on some form of Engineering. In 2016, these programs graduated an additional 127 students at a master’s level. They are as follows:

CIP Award Completions Title Institution Code Level (2016) 14.0101 Engineering, General Marshall University Master’s 18 degree 14.0101 Engineering, General West Virginia Master’s 1 University degree 14.0201 Aerospace, Aeronautical and West Virginia Master’s 8 Astronautical/Space Engineering University degree 14.0701 Chemical Engineering West Virginia Master’s 2 University degree 14.0801 Civil Engineering, General West Virginia Master’s 18 University degree 14.1001 Electrical and Electronics West Virginia Master’s 27 Engineering University degree 14.1401 Environmental/Environmental West Virginia Master’s 7 Health Engineering University degree 14.1901 Mechanical Engineering West Virginia Master’s 26 University degree 14.2101 Mining and Mineral West Virginia Master’s 5 Engineering University degree 14.2501 Petroleum Engineering West Virginia Master’s 6 University degree 14.3501 Industrial Engineering West Virginia Master’s 9 University degree

Synergis Education – Proprietary and Confidential ©2017 The occupational market demand for professionals holding an Masters as an Architect is projected to grow 5.9%, equal to the national growth rate, between 2017 and 2027.

The table below details the target occupations that are projected to grow between 2017-2027.

Median 2017 Annual Growth Occupation Hourly Jobs Openings (2017-2027) Earnings Architectural and Engineering 125 10 $61.61 +4.80% Managers Architects, Except Landscape 80 7 #30.76 +8.75% and Naval Top 10 Employers The top 10 employers posting the highest number of jobs are as follows:

1. Workforce West Virginia 2. Lockheed Martin Corporation 3. Jacobs Engineering Group, Inc. 4. Battelle Memorial Institute 5. Leidos Holdings, Inc. 6. Hamilton Sundstrand Corporation 7. ICF International, Inc. 8. Teksystems, Inc. 9. UTC Aerospace Systems 10. Engineering consulting Services, Ltd.

COMPETITION School Format Credits Per Credit Cost Tuition School Location Master in Architecture Fairmont State University Ground 42 $411.00 $17,262.00 Fairmont, WV West Virginia University Ground 38 $453.00 $17,214.00 Morgantown, WV All Schools Assume In-State Tuition Fees.

Please note that these are the only two schools offering any degree program in the area of Architecture. Although WVU is focused on landscape and is not in direct competition with FSU's program, from a search perspective WVU will be competing with FSU on these same search terms. For example, in an organic search, for architectural degrees in West Virginia, WVU ranks above FSU. This is related to key word search content that WVU has strategically secured placing them higher on industry relevant sites. Therefore, format, credits and tuition become important market factors.

Synergis Education – Proprietary and Confidential ©2017 Master of Architecture PROGRAM SUMMARY NAAB accredited Architectural programs do well at larger universities. However, by 2020 target jobs are expected to decline by 1%. Therefore, there is very limited growth potential for this degree program.

MASTER OF CRIMINAL JUSTICE OVERVIEW OF MARKET AND OCCUPATIONAL DEMAND There were 7 institutions who had completions in the last 14 years. In 2016, 5 of those institutions graduated 252 students against 540 annual job openings. American Public University System graduated 81% of the 252 regional completions.

The 2016 completions by institution are as follows:

Institution 2016 Completions American Public University System 206 Marshall University 21 Fairmont State University 12 West Virginia State University 9 West Virginia University 4

There were 6 similar programs at a master’s level that graduated an additional 529 students in 2016. They are as follows:

CIP Title Institution Award Completions Code Level (2016) 43.0103 Criminal Justice/Law West Virginia State Master’s 9 Enforcement Administration University degree 43.0104 Criminal Justice/Safety American Public Master’s 143 Studies University System degree 43.0104 Criminal Justice/Safety Fairmont State Master’s 12 Studies University degree 43.0104 Criminal Justice/Safety Marshall University Master’s 5 Studies degree

CIP Title Institution Award Completions Code Level (2016) 43.0106 Forensic Science and Marshall University Master’s 16 Technology degree 43.0106 Forensic Science and West Virginia Master’s 4 Technology University degree 43.0112 Securities Services American Public Master’s 63 Administration/Management University System degree 43.0301 Homeland Security American Public Master’s 150 University System degree 43.0302 Crisis/Emergency/Disaster American Public Master’s 127 Management University System degree

The occupational market demand for professionals holding a master’s level degree in Criminal Justice is projected to grow 6.7% which is below the national growth rate of 11.2%.

The table below details the target occupations that are projected to grow between 2017-2027.

Median 2017 Annual Growth Occupation Hourly Jobs Openings (2017-2027) Earnings Postsecondary Teachers 2,680 234 $27.29 +5.34% Police and Sheriff’s Patrol 192 15 $20.26 +8.85% Officers Correctional Officers and 73 6 $13.99 +2.74% Jailers First-Line Supervisors of 29 2 $27.55 +13.79% Police and Detectives Detectives and Criminal 26 2 $42.67 +15.38% Investigators Emergency Management 17 1 $32.73 +11.76% Directors Forensic Science Technicians 13 2 $27.20 +23.08%

Top 10 Employers The top 10 employers posting the highest number of jobs are as follows:

1. Workforce West Virginia 2. West Virginia University 3. ITT Technical Institute 4. International Business Machines Corporation 5. Blueridge Community and Technical College 6. Mylan N.V. 7. KVC Health Systems, Inc. 8. Kaplan, Inc. 9. American Public University System, Inc. 10. United States Government

COMPETITION School Format Credits Per Credit Cost Tuition School Location Master in Criminal Justice Fairmont State University Online 30 $384.00 $11,520.00 Fairmont, WV Hybrid (4 ground Marshall University 30 $368.31 $11,049.30 Huntington, WV classes) West Virginia University Online 36 $453.00 $16,308.00 Morgantown, WV California University of Pennsylvania Online 36 $500.00 $18,000.00 California, PA All Schools Assume In-State Tuition Fees.

MASTER OF CRIMINAL JUSTICE PROGRAM SUMMARY Criminal Justice keywords generate significant search demand, but usually due to interest at the bachelor’s level rather than the master’s level. In addition, FSU’s competition with Marshall University’s top ranked Master in Criminal Justice will hinder program growth.

Looking at trends of the Criminal Justice degree by state, West Virginia ranks 10th, Maryland 16th, Pennsylvania 18th, and D.C. 25th. However, this is driven by specialty and not by the level of educational attainment.

APPENDIX DATA SOURCES Completers and Institution Data The completers and institution data in this report is taken directly from the national IPEDS database published by the U.S. Department of Education’s National Center for Education Statistics.

CareerBuilder/Emsi Job Postings Data Job postings are collected from various sources and processed/enriched by CareerBuilder data to provide information such as standardized company name, occupation, skills, and geography.

Occupation Data Emsi occupation employment data are based on industry data and final staffing patterns. Wage estimates are based on Occupational Employment Statistics and the American Community Survey. Occupation wage estimates also affected by county-level earnings by industry.

State Data Sources This report uses state data from the following agencies: West Virginia Bureau of Employment Programs, Research Information & Analysis Division.

Google Trend References

Master of Education

Special Education

MAT

MS Computer Science

MS Cybersecurity

MS Computer Engineering

Master of Business Administration (MBA)

MS ARCHITECTURE

Master of Criminal Justice

Competition