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COMPLETE INDEX PAGE 7

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e Vest time to see us is when we're and beautiful too. And that'll tell you working hard. Walk into our research of expecting to see you. a lot about our company and our department and start asking some fast neak into 3 East 54th Street or any philosophy. Walk through our halls honest questions. You'll get some fast ne of our other offices and take a close and see our people. honest answers. And when you're all ook at the Edward Petty Company. You'll notice our shipping clerks. finished checking, don't stop there. Ile first thing you should see secretaries, printers, estimators, Do some comparison shopping.. s our receptionist. marketing specialists, Sneak into the offices of any of the other he's bright and she's beautiful. promotion writer, clerical help, top television representatives hen you look at the furnishings and salesmen and executive staff all have in the city, and see how they hold up ecor, you'll find that they're bright something in common. They're all under a surprise visit.

The representative is sometimes the only part of your station that people ever get to see. Edward Petry & Company neck into east 54st Meet America's fastest- growing "IN" group. CATV viewers

In 18 years, the number of CATV (Cable television) viewers has increased ten million percent. These are the people who enjoy the full capabilities of their TV sets. Throughout America -in large cities or small communities -the cable delivers to them a large choice of TV programs in living color and crystal -clear black- and -white. CATV has dusted off their window to the world. It can do the same for everyone in America. Systems now under construction will provide their subscribers with up to 20 TV channels over a single cable. These include a wide selection of VHF and UHF broadcast channels and service channels, originated at the head -end, which can cover emergency warnings, time, weather, stock market quotations, and events of purely local interest such as high school sports, town meetings, concerts, etc. This audio -visual highway to our homes is recognized today to be an integral part of total communications. CATV has the down -to -earth potential of becoming the key contributor to total communications -the means whereby the broadest possible range of viewer interests will be served in the future. Techniques are presently being worked out to enable CATV to provide facsimile newspapers in the home, a home library reference service, full educational services, and even a method for shopping by cable. In fact, the future of CATV is limited only by the imagination. For complete information about why the CATV systems of tomorrow are equipped by Jerrold today, write CATV Systems Division, Dept. H, Jerrold Electronics Corporation, 401 Walnut St., Philadelphia, Pa. 19105.

FIRST IN CATV JE R RO LV f

Fe6.4- 10.1966

m When ED MACAULEY talks, St. Louis Sports Fans Listen Noln-Oemo.erat Mon., Jan. 8, 1968 che ,5porting News February 18, 1967 Ecl NBA Neglects Spectators ST. LOUIS, MO. -This ma come as a sports director surprise to many vision of local tele- Macauley fans, but Easy Ed Macauley Station KT believes been taking an interest in pro basket- objective look ball is being at the sport damaged because room - and he finds "the game is always the for criticism. Macauley same." The basic trouble Sports of basketball, with pro the National e1Basketball he said, is its lack Association's great of involvement of the the Boston stars with that is, it fan; an editorial Celtics and St. spectator does not give the Louis Hawks. Now, anything to think as the about in the pattern Currently the St. Louis Football Cardinals are going It's of play. through a period of adverse publicity because of reports run, shoot; run, shoot, with no variations of dissension and discrimination that may, or not, exist or defense. in offense on I there is the team. From everything can determine, No critic' 0 a problem on the dub, but that's not the topic of is valid unle this discussion. Three -Point Whenever reports like this are aired by television commentators or appear in the newspapers, the manage- Field Goal Zones ment personnel of many professional teams take the attitude, with us, that these things should not be dis- Urged by cussed. We hear the comment, "It's been blown out of "Easy proportion or, the public shouldn't know about those Ed" Macauley because within own things it's our organization." iVr,tten for United Press America At times, it seems that these same people would like International Top All- us to say only the good things about a team. If there's By ED MACAULEY for past dissension, we shouldn't mention it. If some of the Sr. LOUIS, Gagers fans MO.-Basketball players don't think their coaches are doing a good job, ask the same question picked what are we going - 20 years or if the coaches don't think the players are adequate the big to do about the man, the big, big for job, or if there's internal bickering, these things This is a problem man? NEW YORK (AP) -Bill shouldn't be mentioned. have to that will Ed be faced if the sport Bradley of Princeton, to continue to prosper is f St. Louis, Bill Rus- of increased competition in light Francisco, Wilt sports dollar. for the sell of San and The Chamberlain of Kansas tD Cincinnati. will alwaysbbe there. man Oscar Robertson f about the Don't worry Would you pick little big man. Just stye the an all -time college man credit for ability players as for it would change the and basketball All- America of the game. complexion years? The the past 20 game would change are the consensus mendously if tre- They !oint there were a three_ choice of Associated field goal for a shot theefi sts from 25 to 30 feet made I'less since ket. It from the bas- was selected ynC194s8. would mean rewarding individual skills Cousy of other the same as Bob sports. in J U P I SPORTS SPORTS DIRECTOR LOUIS) ---ED MACAULEY, (ST. UNIVERSITY TODAY THAT WASHINGTON OF KTVI, SAID A POSSIBLE with THREE COACHES AS Sports HAS INTERVIEWED COACH DAVE FOR FOOTBALL HEAD ED MACAULEY REPLACEMENT OF CENTRAL COLLEGE RON SCHIFFER OF twice each week night on PUDDINGTON. WERE OF EARLHAM COLLEGE The KTVI News Report IOWA AND RICK CARTER FOR THE JOB." "DEFINITELY INTERVIEWED THAT UNIVERSITY INDICATED MACAULEY SAID, "THE JUNIOR COLLEGE WAS CHUCK ROSS OF CHICAGO KTVI4, ALSO INTERVIEWED." ST. LOUIS aa.«Hwdto beat!

Ask your H -R representative to deal you a winning hand on KRLD -TV in the Dallas -Fort Worth market.

lk represented nationally by KRLD-TV The Dallas Times Herald Station CLYDE W. REMBERT, President

i-FT. 14-11

4 BROADCASTING, January 29, 1968 Uncle's eye CLOSED CIRCUIT" Antitrust Division of Department of Justice is looking into ownership com- regular bination involving CATV's, news- to make considerable financial com- operating on series project. Fox TV is to place series papers and TV stations. At least three mitments, is sounding out key- market scheduled Reported- into syndication about March 1. such combinations, two in mountain stations' reactions to idea. ly, Filmways, at urging of Mr. Allen's states and one in Southwest, have re- men ceived letters of inquiry regarding agent, Creative Management Associ- Music possible anticompetitive aspects of ates, is seeking 52 -week commitments from stations and assurances that pro- All- Industry TV Stations Music joint operation. These follow inquiries License Negotiating Committee, now into newspaper -TV ownership in Mid- gram would be programed as night- time instead of daytime presentation. going into seventh year of litigation west and Southwest (CLOSED CIRCUIT, to establish reasonable rates for TV- Fate of Pat Boone Show, other Film- Jan. 15). station American ways 90- minute daily series, appar- use of music of Society of Composers, Authors and ently is still undetermined, but repre- Publishers, is taking steps to make Moving force sentatives of Mr. Allen insist that he music -rate path less rocky in future. would not be coming in as replace- In meeting last week at Fla., Sources within retailing field point ment for Mr. Boone. Sarasota, to one major single factor pushing group decided to set up subcommit- hard on retailers to move into radio - tee to study possibilities of creating TV more deeply-giant Sears Roe- Two to watch organization that would work, in buck & Co.'s trend toward greater words of one member, "on a long- broadcast involvement during past Pretigious Brookings Institution, term and continuing basis" to "secure year; others must do same to keep up. Washington, has one project under- and preserve fair rates." Committee Sears was preparing Friday to an- way and another proposed that could is headed by Charles Tower of Corin- nounce new national radio -TV adver- deeply affect broadcasting. Already thian Broadcasting. Subcommittee is begun is tising director, John Beebe, now with in -depth study of impact of expected to be named shortly. advertising on market structure, being broadcast- active Wrigley in Canada. In looking to future, however, researched by Professors Tom Wilson He will report to Gar K. Ingraham, music committee is not taking eyes of University of Toronto and William national retail sales promotion and oft its more immediate, though pro- Camanor of Harvard. Proposed but advertising manager. tracted, lawsuit against ASCAP. J' yet to be considered by trustees of reaffirmed intention to push ahead, noted research organization is full and there were indications would Once again study of government- regulated indus- it call up second half of last financial tries, including broadcasting. Brook- pledge made by estimated 360 -375 FCC is expected to consider this ings board next meets late in April. week yet another waiver of top -50 TV stations that support it. There by Metro- was speculation that committee's law- policy to permit purchase mouths media Inc. of KSAN -TV (ch. 32) San Horse's suit against ASCAP would come to trial this spring, but it's also under- Francisco from S. H. Patterson for National Association of Broadcast- is rec- stood there will first be one more $1 million. Commission staff ers' Future of Television Committee, ommending what would be eighth meeting in which committee and continuing new policy of getting waiver of policy, which was designed ASCAP will try to negoiate settle- briefings from outside experts, will limit acquisitions of television sta- ment that has eluded them in several to meet with officials of Comsat and more than two of negotiation attempts in past. tions to three (no President's telecommunications task them VHF's) in 50 biggest markets. force next month. Committee will Metromedia now owns V's in four big Family reunions meet on Feb. 20 with Comsat's di- markets. Staff points out that seller rector of marketing, George Lawler, Three television networks have set tried but failed to find buyer, other and on Feb. 21 with Eugene V. Ros- their annual affiliates meetings this that sale would result in improved tow, chairman of task force. (At spring; two will be in Los Angeles, service to San Francisco. meeting few weeks ago of staff mem- third in New York. ABC-TV this year Meanwhile, commission marks time bers of NAB and task force, broad- will forego usual meeting with its on proposed top -50 market rule that cast representatives got idea that task affiliates in Chicago (March 31 -April policy hdd been designed to imple- force was heavily oriented toward 3), at time of National Association of ment. Item was on commission agen- wire distribution system for TV [see Broadcasters' convention, holding it da last week but was passed over page 88]). month later (April 28 -30) on West without discussion, presumably be- Coast. CBS -TV will meet with affili- cause not all commisioners were pres- New product ates in Los Angeles May 14 -15. NBC - ent. TV and stations will convene in New Twentieth Century -Fox Television York March 27 -29, just before NAB convention in Chicago. Allen revival? is reported to have acquired syndica- tion rights to new John Gary Show, ABC -TV's affiliates however, will Filmways TV is negotiating for 90- minute variety- entertainment se- have their first opportunity to meet at Steve Allen to host new 90- minute ries that goes into production in one time with network's new president, talk -entertainment five -times -per -week Florida shortly. Series is co- produc- Elton H. Rule, in Chicago on March series, not unlike one star did for tion venture of Scripps- Howard /WGN 31. They plan dinner- business meeting Westinghouse Broadcasting some years Continental Productions, said to be to which top ABC executives will be back. Filmways, which would have rare instance of two station groups co- invited.

BROADCASTING. January 29, 1968. Vol. 79 No. 5. Published every Monday by BROADCASTING PUBLICATIONS INc. 1735 DeSales Street. N. W. Washington, D. C. 20036. Second -class postage paid at Washington, D. C. and additional offices. Postmaster: Send Form 3579 to BROADCASTING, Washington, D. C. 20036. lOtire're turned on.

WJW-TV CLEVELAND We're turned on Week after week, WJW -Television is being turned on NEW YORK LOS ANGELES PHILADELPHIA DETROIT MIAMI more often by more people than any TV station in WHN KGBS WIBG WJBK WGBS Cleveland. Why? Because of local programming, like hard -nosed newscasts, Indians and Browns games, top- TOLEDO CLEVELAND CLEVELAND DETROIT MILWAUKEE WSPD WJW 14 /11 41 WJBK -TV WI7bTV flight movies. Because of leading CBS programming. Because of the color trend we started and are continu- ATLANTA TOLEDO ing to lead. In short, because WJW -TV gives Cleveland BOSTON STORER WAGA -TV WSPD -TV WSBK -TV ..0Aoc,,,G co,wrn.r what it wants -with style. So when you think Cleveland, think WJW -TV.

6 BROADCASTING, January 29, 1968 WEEK IN BRIEF

Station groups lose fight for further time restriction AT &T's proposed rate increase might add about $25 standards as NAB TV board in Sarasota, Fla., approves million to more than $60 million broadcasters now pay four commercials in program interruptions and three on for program -transmission service; one or more of radio station breaks. See .. . networks might fold if rates go into effect. See .. . NETS BEAT CODE OPPONENTS ... 21 AT &T's RATE INCREASE ... 78

NAB's radio board approves revised set of time stand- NAB boards hear staff report that urges action against ards for single- sponsored programs, rejects proposed land- mobile forces who say radio -TV could as well be amendment giving radio code "man -in- white" standard distributed by wire, set funds for immediate research proj- similar to one existing in TV code. See ... ect with other industry groups. See ... RADIO BOARD OK ... 24 TOUGH FIGHT FOR SPACE ... 88

At least one major tobacco company has agreed to drop Senator McCarthy moves from FCC to courts as FCC football sponsorship. Senators Robert Kennedy, Warren denies his request that networks give him time equal to Magnuson plead for similar action by other five large ciga- that afforded President Johnson last month, says FCC rette producers. See ... "knuckled- down" under presidential power. See . . . APPEALS CIGARETTE'S DROPPED BALL? . .. 30 McCARTHY ...92

former assistant to President Ken- 1968 perspective finds optimism tempered with caution Theodore Sorensen, in TV industry, radio seeking first billion -dollar sales year, nedy, proposes sweeping changes in this election year: of -time Washington as hub where major issues of fairness doc- suspension of Section 315, donation eight prime TV hours for "great debates." See ... trine, spectrum uses will be decided. See .. . TV: NO GREAT UPSWING ... 38 SORENSEN'S PLAN .. , 93

RADIO: BILLION- DOLLAR YEAR ... 38 Canadian Prime Minister Lester Pearson appoints new top executives of Canadian Broadcasting Corp.: George F. Davidson, as CBC president; Laurent A. Picard, vice presi- BASIC QUESTIONS IN WASHINGTON ... 50 dent of corporation. See ..

CATV: FUTURE IN BIG CITIES . .. 66 NEW CBC HEADS ... 101

DEPARTMENTS

AT DEADLINE 9 MONDAY MEMO 18 ßroadcasti,iq BROADCAST ADVERTISING 21 OPEN MIKE 15 rxE BUSixsaaewoFiar

BROADCASTING, January 29, 1968 7 Sign of Growth

The past decade has been one of extraor- CBS Enterprises distributes television ucational projects and related areas. dinary growth for the communications entertainment programs on film and As a leader in our field, we will con- industry. And, most particularly, for us. video tape. We provide live programs via tinue to grow-broadening our horizons For this reason, we chose a new name- satellite and microwave. We distribute a to encompass the newest and finest tech- CBS Enterprises, instead of CBS Films daily newsfilm service, plus news, sports nological advances to serve you better. -and now a brand -new trademark. Both and documentary programming. We are It is this unceasing exploration into new are clear signs of our expanding world- engaged in licensing and merchandising. and better means of communication wide involvement in a growing number We produce cartoons for theatrical and worldwide that is now, more than ever, of enterprises. television release. We are involved in ed- part of our trademark.

CBS ENTERPRISES Late news breaks on this page and on page 10 Complete coverage of week begins on page 21 AT DEADLINE

Looks like $100,000 and would frustrate commission's in- Put own house in order tent to promote early activation of for spectrum research viable UHF station in Battle Creek. to resist foes, CBA told Meanwhile, FCC advised licensees Board of National Association of Friday (Jan. 26) that they will be re- Threat of radical changes in nation's Broadcasters appropriated $124,000 for quested-as they have been in past basic communications policies means industry research, including minimum election years -to answer questionnaire broadcasters should put own house in of $50,000 for project designed to show on political broadcasts during coming order to better fight for industry's in- why television should not lose spec- primary and general elections. terests, Senator Gordon Allott (R- Colo.) trum space to national wire system and Notice was devoted mainly to ad- warned Friday (Jan. 26). $25,000 for study of local TV measure- vising broadcasters and candidates how Senator told Colorado Broadcasters ment methodology. they might contribute to smooth func- Association that anti-broadcasting forces Spectrum research funds are ex- tioning of political broadcasting law in Washington were putting on pres- pected to come by diverting appropria- and rules, particularly in retaining rec- sure for establishment of department of tions from other research projects, and ords on political broadcasts as well telecommunications with powers to to be supplemented by additional $50,- as other information. change present policies including fre- 000 from NAB surplus. Commission urged broadcasters and quency allocations. Possible areas to be covered in spec- candidates to negotiate differences be- Further, he said, move is afoot to trum research are social effects of fore appealing to commission. give President power to sieze communi- changes from broadcast to wired serv- cation facilities in non -wartime emer- ice, costs of conversion, possible al- Stanton says no to bid gencies. ternatives and regulatory philosophy in Senator Allott said he preferred general. from Democrats for time revamping of FCC to administration Among projects deemed definite are takeover. But, he added, industry must role of radio in lives of young people, Demand by Representative Wayne L. focus on problems of overcommercial- $24,000; role of broadcaster in commu- Hays (D -Ohio) for equal time for ization, make stronger efforts to accom- nity affairs, $17,500, and research on Democrats to respond to Republican modate CATV and land -mobile inter- local TV measurement methodology. party's reply to State of Union message ests. In other actions, NAB board: carried on CBS last Tuesday (Jan. 23) Was informed that annual salary was rejected by CBS President Frank WPEN sale confirmed of Vincent T. Wasilewski, NAB presi- Stanton. dent, had been increased by $5,000 to Dr. Stanton told Mr. Hays that CBS Federal judge in Phliadelphia told $65,000 annually, and that his deferred was providing on- the -spot news cover- owners of WPEN Philadelphia Friday salary also was increased from $5,000 age of president's message and said this (Jan. 26) to cooperate in securing FCC to $10,000 annually. is exempt from equal -time provisions approval of sale to Martin Field, Phila- Suggested that Mr. Wasilewski re- of Communications Act. He added that delphia real estate developer, for $5 duce number of outside speaking en- CBS made time available to Republi- million. Station is being sold by Old gagements to about five a year. can congressional leaders as matter of Colony Trust Co., Boston, trustee for Approved cutback in fall confer- independent journalist judgment, noting creditors of Penrose Industries Corp., ences from eight to six. Being dropped this was consistent with fairness doc- parent of station licensee. from 1968 conferences are Washington trine of FCC. and St. Louis. Congressman Hays had demanded one hour of time on CBS to reply to comments made by Republicans which. Ratings photo finish Battle between Michigan he said, "berated" Mr. Johnson and Democratic party. It was near stand -off and about 'V' and `U' shaping up closest 30- market Nielsen report TV nets bill $1.5 billion of season in rating averages cov- Dispute between ABC -TV affiliate ering week ended Jan. 21, and in Grand Rapids, Mich (wzzM -Tv), Network TV billings in 1967 totaled out Friday (Jan. 26). and would -be ABC -TV affiliates in estimated $1,499,867,200, representing Depending on inclusion of Battle Creek, Mich. (wwwu -rv), has 6.3% gain over 1966. President Johnson's State of Un- led to FCC order setting for hearing Television Bureau of Advertising, ion address Jan. 17, respective Grand Rapids station's application for which had previously issued estimate rankings of networks were sub- translator in Battle Creek. of $1.5 billion (BROADCASTING, Jan. ject to change. Commission, on Friday (Jan. 26), 15), reported its figures compiled by Including LBJ coverage, rat- also set aside earlier uncontested grant Leading National Advertisers Friday ings averages were CBS -TV 18.9, of translator to wzzM -TV. (Jan. 26) and noted that weekend day- NBC-TV 18.6, ABC -TV 17.9. WWWU -TV, which is not yet on air, time periods alone showed 12.6% in- But they were NBC 18.8, CBS has permit to operate on channel 65. crease. 18.7 and ABC 18.6 when exclud- One of principals is Mary Jane Morris, Major sportscasts were credited by ing 9 -11 p.m. Jan. 17, in which former secretary of FCC. TVB as being instrumental in increase all networks telecast LBJ or anal- Hearing order includes issues to de- during these periods. Overall, daytime yses, with exception of CBS which termine whether grant of translator ap- was up 6.8 %, nighttime 6 %. October returned to commercial program- plication would impair WWWU-TV'S was biggest billing month of year (over ing at 10 p.m. opportunities to compete successfully, $163 million).

BROADCASTING, January 29, 1968 9 WEEK'S HEADLINERS

U. S. and creative director. Edward N. director. Richard F. Casey, Benton & Ney, executive vice president, interna- Bowles senior VP, moves up from ARF tional, named president, Young & Rub - treasurer to vice chairman. Bayard E. icam International. Other changes: Sawyer, executive VP, McGraw -Hill William J. Colihan Jr., executive vice Publications, elected treasurer, succeed- president, retires to public service areas; ing Mr. Casey. George H. Brown of James P. (Joe) Wilkerson, executive Ford Motor Co., Paul W. Thompson vice president, resigns to devote full of Readers Digest Association and time to position of president of Star Harold H. Webber of Lever Bros. were Stations Inc. (KOIL and KICN[FM], elected ARF directors. both Omaha; KISN Vancouver, Wash. Mr. Clipp Mr: Koehler [Portland, Ore.], and WIFE -AM -FM In- dianapolis) (BROADCASTING, Jan. 8). Roger W. Clipp, vice president and general manager of radio and television Lee Currlin, division of Triangle Publications Inc., VP in charge of retires Jan. 31. George A. Koehler, now programing for station manager of Triangle's WFIL-AM- past four years at FM-TV Philadelphia, succeeds him. Mr. Benton & Bowles, Clipp started in 1935 at WFIL (then New York, named owned by Lit Bros. department store director of mar- and sold to Annenberg Co. in 1946). keting for CBS - During his tenure company's radio TV network sales Mr. Page Mr. Mayo . and television division expanded to department. He Robert C. Mayo, managing director 16 stations and nine CATV systems. is succeeded by who has on boards of CBS Europe and CBS Ltd., appoint- Mr. Clipp, served Mr. Currlin Merril Grant, VP, of National Association of Broadcast- network relations ed executive assistant to president of CBS Television Services division, effec- ers, Television Code, and Television at agency, whose appointment as man- tive Feb. 5. Kenneth J. Page, VP Bureau of Advertising, will remain ager of programing was announced of CBS Films Canada Ltd., named to re- with Triangle as vice president and con- earlier (Week's Headliners, Jan. 15). sultant to radio and TV division but place Mr. Mayo, who makes his head- with no responsibilities for day -to -day quarters in Zug, Switzerland, Mr. Mayo operations. Mr. Clipp will reach the has been in broadcasting for more than compulsory retirement age of 66 on 30 years with CBS and WOR -AM -TV New Sept. 20. York.

Alan D. Courtney, director of Stockton Helf- pro- grams, Metro -Goldwyn -Mayer Televi- frich, manager of sion, named senior VP of Four Star National Associa- International Inc., North Hollywood. tion of Broadcast- Mr. Courtney, an executive for MGM ers Code Authori- TV since 1963, previously was VP -pro- ty office in New grams for CBS -TV and VP in charge York since join- Mr. Brooks Mr. Hammer of national sales for MCA Inc. ing NAB in 1960. Gerald W. Brooks, executive VP, named director of Gibson Greeting Cards Inc., Cincin- Carl W. Nichols, Jr., 44, president of Code Authority, nati, named president and director of Cunningham & Walsh, New York. succeeding How- Official Films Inc., New York, acquir- elected chairman of board, post vacant Mr. Helffrich ard H. Bell, who ing title relinquished by Louis C. Ler- since 1962, when John F. Cunningham, resigned to be- ner, who retains board chairmanship. one of agency's founders, retired from come president of American Advertis- Jerry Hammer, independent packager, active management. Mr. Nichols is ing Federation (BROADCASTING, Jan. named VP of Official Films. Mr. Brooks succeeded by Anthony C. Nevins, 36, 15). Mr. Helffrich joined NBC in 1933 has served as VP, marketing, at Amer- executive vice president, but will con- in script division but soon transferred ican Airlines and at Mack Trucks Inc. tinue as chief executive officer. to continuity acceptance and became Mr. Hammer was executive producer director in 1955. will He direct Code's of ABC -TV's Camouflage series and George F. Davidson, in Canadian three offices from New York. formerly was president of Jerry Ham- federal civil service since 1944, named mer Associates, New York. president of Canadian Broadcasting Edward L. Bond Jr., president and Corp. and Laurent A. Pirard, member chief executive officer, William P. John D. Henry, manager of research, of committee for higher education of Reilly, senior vice president, and Steph- Procter & Gamble, elected chairman of Superior Council of Education in Que- en O. Frankfort, executive vice presi- Advertising Research Foundation. Mr. bec. named VP of CBC. Mr. Davidson dent and creative director, at Young & Henry, who joined P &G in 1945, suc- will be responsible for corporation's Rubicam, New York, named respective ceeds as ARF chairman, Robert K. policy matters while Mr. Picard will board chairman, vice chairman of board Drew of Milwaukee Journal (WTMJ- oversee day -to-day operations (see page and general manager, and president- AM-TV Malwaukee). who continues as 101).

For other personnel changes of the week see FATES & FORTUNES

lo BROADCASTING, January 29, 1968 WGN CONTINENTAL BROADCASTING COMPANY Chicago: WGN Radio, WGN Television, WGN Continental Productions Company Duluth: KDAL Radio, KDAL Television Denver: KWGN Television Michigan and California: WGN Televents, community antenna television New York, Chicago and Los Angeles: WGN Continental Sales Company

BROADCASTING, January 29, 1968 11 DATEBOOK

A calendar of important meetings and ductions, to elect directors and consider other business. Burbank, events in the field of communications. Calif. Feb. 7- Winter meeting. Alabama Cable vindicates first or revised listing. Television Association. Albert Pick motel, Montgomery. Jan. 29 -First meeting of Atlanta Broad- casting Executives Club. Program includes Feb. 7- 8- Michigan Association of Broad- election of officers and featured speaker casters annual legislative dinner and mid. Ivan Allen, mayor of Atlanta. Atlanta. winter convention. Jack Tar hotel, Lansing Jan. 30- 31- Annual winter meeting of Wis- Feb. 7 -9 -Fifth annual convention of the consin Association of Broadcasters. Red National Association of Television Program Carpet Inn, Milwaukee. Executives. Royal Orleans hotel, New Or- Jan. 31- Deadline for entries in station leans. award and special citation categories, Na- Feb. 9 -Final mailing of television aca- tional Academy of Television Arts and Sci- demy awards entry cards to all television ences, Hollywood; international award, producers and National Academy of Televi NATAS, New York. sion Arts and Sciences members.

FEBRUARY Feb. 9- Newsmaker luncheon sponsored b_ the International Radio and Television So- Feb. 1-Deadline for submitting entries for ciety. Speaker will be Vincent Wasilewski, the 20th annual George Polk Memorial president of the National Association of Awards for outstanding achievement in Broadcasters. Waldorf-Astoria hotel, New journalism, sponsored by the department of York. Journalism. Long Island University. Recog- nition is given mainly for foreign, national, Feb. 11 -12 -First full meeting of 118 -mem metropolitan, interpretive, magazine, tele- ber National Citizens' Committee for Public vision and radio reporting as well as for Television. New Orleans. community service, criticism, news photog- Feb. I3- 14- Winter meeting of National raphy and the television documentary. Association of Broadcasters radio code Entries should be filed with Prof. Jacob H. board. Ivanhoe hotel, Miami Beach. Jaffe, curator, George Polk Memorial Awards, Long Island U., Brooklyn, N. Y. Feb. 14 - National Winter Convention of Aerospace and Electronic Systems (WIN - Feb. 1- Deadline for entries for the 36th COM). Featured panelists will be: H. J. annual Distinguished Service Awards of Schlafly, senior vice president, Telepromp- Sigma Delta Chi, professional journalism ter Corp.; Sigmund H. Reiger, vice presi- society. Entries must be submitted in the dent, technical, Comsat Corp.; James following categories: general reporting, Parker, system engineer, CBS: Edward "ditorial writing, Washington correspond- Taylor, carrier division, American Tele- ence, foreign correspondence, news photog- phone and Telegraph Co. International Spots on WJXT don't fool raphy. editorial cartoon, magazine report- hotel, Los Angeles. around. They work. ing, journalism research, radio and televi- Feb. 16- 18- Meeting of the New England sion reporting and editorializing, and public chapter of the American Women in Radio They open doors and minds service by newspapers. magazines, radio and Television. Stotler Hilton hotel, Boston. stations or networks and television stations and pocketbooks. nr networks. Entry blanks may be ob- Feb. 20-Hollywood chapter of The Nation- tained from Sigma Delta Chi, 35 E. Wacker al Academy of Television Arts and Sciences There's plenty to work with Dr., Chicago 60601. tribute to Milton Berle, commemorating his 20th anniversary in television. Century in our 45- county, $2 billion Feb. 1- Deadline for entries in the 1967 Plaza hotel, Los Angeles. Medical Journalism Awards of the Ameri- North Florida /South Georgia can Medical Association. Awards are given Feb. 20- Luncheon meeting of New York market. for distinguished reporting on medicine or chapter, International Advertising Associa- health on a U.S. radio or television station tion. Featured speaker will be H. M. Con- Your spots are or network, and for distinguished editorial nelly, VP for Kraft Foods. Biltmore hotel, welcomed into writing on a U.S. radio or television station New York. or network. 72 percent more total homes, All entries must be sent to the Feb. 20 -21 -State convention, Louisiana As- on the average, than any Medical Journalism Awards Committee, sociation of Cable TV Operators. Monteleone American Medical Association, 535 North hotel, New Orleans. other Jacksonville TV station. Dearborn St.. Chicago 60610. Feb. 20 -22-21st Western Radio and Televi. That's an average of 44,600 Feb. 1 - Annual meeting of Minnesota AP sion Conference, sponsored by Western Broadcasters Association. Hotel Radisson, Radio and Television Association. Featured TV homes per quarter hour Minneapolis. speakers will include: Avram Westin, Public during the overall broadcast Feb. 2- 3- Winter meeting of New Mexico Broadcast Laboratory; Lawrence Laurent, Broadcasters Association. Speakers include radio and TV editor for The Washington week, Saturday through Sun- FCC Commissioner Robert E. Lee: Gover- Post; Dr. Richard Meyer, director of school day, 9 a.m. to 12 midnight.` nor David S. Cargo: George Bartlett. NAB television service, Educational TV Corp., vice president for engineering: Robert New York; Dr. Robert Hilliard, chief, FCC Heald and Thomas Wall. Washington at- educational television branch, and John Soap, cigarettes, automotive, torneys. Sheraton Western Skies motel, Bystrom, Department of Health, Education drug or whatever product... Albuquerque. and Welfare, Washington. Jack Tar hotel, San Francisco. move it -fast, on- Feb. 5- Deadline for filing reply corn - ments on FCC's proposed rulemaking that Feb. 22- Deadline for applications for CBS would permit standard broadcast stations Foundation Inc. 1968 -69 news fellowships at operated by remote control to transmit tele- Columbia University. Applicants must quali- metry signals by intermittent subsonic tones. fy in one of following categories: news and public affairs staff employe of CBS News, Feb. 5 -7 -Tenth annual conference on ad- CBS -owned radio stations, CBS -owned tele- vertising /government relations sponsored by vision stations, U. S. stations affiliated with, the American Advertising Federation. Wash- but not owned by CBS Radio, or U. S. sta- ington Hilton hotel, Washington. tions affiliated with, but not owned by CBS JACKSONVILLE, FLORIDA Television; regular members of staffs of Feb. 5 -17 -1968 Monte Carlo International non- commercial educational radio and tele- Television Festival. Gold Nymph Prizes are vision stations that are engaged for a sub- CBS to be awarded to (1) a program deemed to stantial portion of their time in news and contribute the most to the ideal of inter- public affairs programs: teachers of courses TELEVISION 4 national peace, (2) the writer of the best in the techniques of radio and television documentary, (3) the best director, (4) the news and public affairs at colleges and uni- hest children's program, (5) the best orig- versities. Address Call TvAR all correspondence to: Today inal scenario for television, or the best Julius F. Brauner, executive director, CBS for facts on script for television, and (6) the best actor Foundation Inc., 51 West 52 Street, New Total Market Dominance or actress. Monte Carlo, Monaco. York 10019.

Same'. MB fob Mer 1967 Suge91166 1.1.6aI,en, du,W .n ,a,d rpert Feb. 6- Annual meeting, Walt Disney Pro- Feb. 27 -28-Annual State Presidents Con-

12 BROADCASTING, January 29, 1968 c0nnit Miami,'

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BROADCASTING, January 29, 1968 13 ference of the National Association of tional Association of FM Broadcasters. Broadcasters. Marriott Twin Bridges motel, Palmer House, Chicago. Arlington, Va. March 31 -April 3- Annual convention of Feb. 28 -March 1- Second annual cable - the National Association of Broadcasters. casting seminar, sponsored by National Ca- Conrad Hilton hotel, Chicago. ble Television Association. Workshops will cover all phases of cablecasting, including APRIL programing sources, production, lighting April 1- Deadline for entries in American and camera techniques. Enrollment limited Bar Association annual Gavel awards corn- to 75. Fee, 850. Principal speakers: Senator Frank petition which includes radio -TV. Address: E. Moss (D -Utah) and George Hatch, Committee on Gavel awards, 1155 East 60th KUTV(TV) Salt Lake City (group broad- St., Chicago 60837, caster and multiple CATV owner). Sam Street, NCTA liaison. Hotel Utah Motor April 1- 2- Eighth annual Washington con- Lodge, Salt Lake City. ference on business- government relations sponsored by The American University. MARCH Shoreham hotel, Washington. For further information write Robert W. Miller, direc- March 4 -5 - Annual convention of Illinois - tor, business -government relations program, Indiana CATV Association. Holiday Inn school of business administration, The East, Springfield, Ill. American University, Massachusetts & March 5- Annual spring meeting of New Nebraska Avenues N.W., Washington 20016. York State Broadcasters Association. Ten *April 2- Annual membership meeting of Eyck hotel, Albany. Association of Maximum Service Telecast- March 7- Annual dinner, Radio- Television ers. Conrad Hilton, Chicago. Correspondents Association. Shoreham hotel, April 3 -7 -Third semi -annual conference of Washington. members of the Intermarket Association of Advertising Agencies. El Matador hotel, March 8- Deadline for receipt of entry Palm Springs, Calif. cards from members of network news divi- sions, producers and craftsmen for 20th April 4- Awards presentation in the fourth Annual Emmy awards, sponsored by Na- annual competition for the ANDY awards, tional Academy of Television Arts and given by the Advertising Club of New York Sciences. for advertising creativity. New York Hilton hotel, New March 14- Deadline for filing comments York. on FCC's proposed rulemaking to spe- April 4-5- Region II conference of the Na- sify. in lieu of the existing MEOV con- tional Association of Educational Broad- cept, a standard method for calculating rad- casters. Atlanta Cabana hotel /motel. At- iation for use in evaluating interference, lanta. Inquiries regarding the session coverage and overlap of mutually prohibited should be sent to: Louis Peneguy, Georgia contours in the standard broadcast service. ETV Network, State Office Building, At- lanta 30334. March 14- Anniversary banquet of the International Radio and Television Society. * April 5- 6- Annual Spring meeting of In- Gold medals to be presented to Presidents diana AP Broadcasters Association. Hall Elmer W. Lower, ABC News, Richard S. State University, Muncie. Salant, CBS News. and William R. McAn- * April 16-New deadline for filing reply drew, NBC News. Waldorf -Astoria hotel. comments on FCC's proposed rulemaking to New York. specify, in lieu of the existing MEOV con- March 14- 15- Annual spring meeting of cept, a standard method for calculating Arkansas Broadcasters Association. Holiday radiation for use in evaluating interference, Inn, North Little Rock. coverage and overlap of mutually prohibited contours in the standard broadcast service. * March 15- Deadline for entries in Alpha Epsilon Rho (national honorary radio -tele- April 16-Newsmaker luncheon sponsored vision fraternity) production awards com- by the International Radio and Television petition for standard -length films; fiction Society. Waldorf- Astoria hotel, New York. Big slick in Texas and documentary. Programs must be stu- April 16 -19 -18th annual broadcast industry dent produced and directed but need not conference sponsored by San Francisco State Best Gulf Coast Combo - be student written or conceived. File entries College. Broadcast media awards are voted Best Gulf Coast Buy with: Jeff Greenhawt, production awards to entries of unusual merit in both radio chairman, Emerson College, 130 Beacon and television. Categories include local Street, Boston. news, information and documentary pro- March 16- Annual Alabama grams, special events, station editorials, in- AP Broadcast- structional programs and entertainment. Houston's proven pro - ers Association seminar and awards ban- quet. Birmingham. Both commercial and educational stations K_NUZ ducer with professional are eligible in the competition. San Fran- personalities and award winning * March 18 -19- Spring convention, Pacific cisco State College, San Francisco. Inquiries news staff. 24 Hours. Northwest Community Television Associa- about entry details should be addressed to tion. Ridpath hotel, Spokane, Wash. Professor Benjamin Draper, radio -TV -film department, Francisco March 18 -22 -1988 San State College, International Convention San Francisco 94132. Number 1 FM and Exhibition of the Institute of Electrical ee and Electronics Engineers. New York * April 18- 20- Annual spring convention of in Houston, Hilton hotel and Oregon with over 1/2 million watts of vertical the Coliseum, New York. Association of Broadcasters. Thun- derbird motel, Eugene. and horizontal power of wonderful March 20- 23-Annual West Coast meeting stereo ... with twice the pleasure. of Association of National Advertisers- Del * April 21 -22- Annual spring convention of 24 Hours. Monte Lodge, Peibie Beach, Calif. Texas Association of Broadcasters. Flagship hotel, Galveston. March 21 -27 -Fifth Hollywood Festival of World Television. Los Angeles. *April 23- 25-Annual conference, Petroleum Industry Electrical Among flagship sta- March Association. Beaumont's 22-Newsmaker luncheon sponsored speakers are Frederick W. Ford, president KAYO tion with personalities by the International Radio and Television of the National Cable TV Association, who and the ratings to make sales for Society. Winners of the International Broad- will speak on "Tomorrow's Technology products. 24 Hours. casting Awards competition will be pre- Today." Galveston, Tex. sented. Waldorf -Astoria hotel, New York. N April 24- 27- National convention of Alpha For Complete Information March 23-Georgia AP Broadcasters Asso- Epsilon Rho, national honorary radio -tele- ciation annual awards banquet and news vision fraternity. Tulsa, Okla. clinic. Regency Hyatt House, Atlanta. THE KATZ AGENCY, Inc. April 25- 27-Annual convention, Texas STATION March 24 -26-Spring meeting, Southern CATV Association. Marriott motor hotel, CATV Association, Callaway Gardens, At- Dallas. TI NRREPRESENTATIVES lanta. April 28 -30- Meeting of the board of di- rectors represents K -Que in March 29 -31 -29th national convention of of the American Women In Radio New York, Chicago, Detroit and Los Angeles. Intercollegiate Broadcasting System. Palmer and Television. Century Plaza hotel, Los House, Chicago. Angeles. In Houston call Dave Morris JA 3 -2581 March 29 -31 - Annual convention of Na- * Indicates first or revised listing, 14 (DATEBOOK) BROADCASTING, January 29, 1968 BROADCASTING PUBLICATIONS INC. PRESIDENT SOL TAISHOFF OPEN MIKE6 VICE PRESIDENT MAURY LONG VICE PRESIDENT EDWIN H. JAMES Were You Pleased SECRETARY .. LAWRENCE B. TAISHOFF TREASURER B. T. TAISHOFF Lauds trial -press coverage COMPTROLLER ... IRVING C. MILLER ASST. TREASURER ... JOANNE T. COWAN with EDITOR: I have just seen your story about the Reardon Committee final re- port in the Jan. 15 issue of BROADCAST- Your New Ratings? Hoa,Icastîng ING. It is an admirable story in all re- We hope so, but if you are one of Executive and publication headquarters: spects- complete, accurate and, I think, BROADCASTING -TELECASTING Bldg., 1735 DeSales the station owners or managers who Street, N.W., Washington, D. C. 20036. Tele- fair. Congratulations. Don Hyndman, just can't figure out why things came phone: 202 638 -1022 director of public relations, American out the way they did, maybe we can EDITOR AND PUBLISHER Bar Association, Chicago. Sol Taishoff help. Editorial Ratings can only tell you what hap- VICE PRESIDENT AND EXECUTIVE EDITOR pened, not why? The old system of Edwin H. James Lazarus story reprints EDITORIAL DIRECTOR (New York) trial and error is a method of cor- Rufus Crater recting rating problems that isn't MANAGING EDITOR EDITOR: We were most interested in Art King your article on F. & R. Lazarus depart- necessary any more. In time con- SENIoR EDITORS: Frederick M. Fitzgerald, sumed, money spent, income lost Earl B. Abrams, Lawrence Christopher ment store in the Jan. 8 issue of BROAD- and (Chicago), Leonard Zeidenberg, David Ber - CASTING. 500 of because of unsatisfactory program lyn (New York), Rocco Famighetti (New Please mail me reprints York), George W. Darlington, Morris Gel- this article.... D. Bradshaw, vice periods, it can be most expensive. Sherm Brodey. ASSO- J. man (Hollywood), president, WRFD Columbus- Worthing- CIATE EDITORS: Joseph A. Esser. F. Martin Through our consultation and super- Kuhn, Robert A. Malone, Martin Mitchell; ton, Ohio. STAFF WRITERS: C. Anthony Beargie, Murray vision of sound, depth research in M. Martz, Sue M. Tropin; EDITORIAL ASSIST- (Reprints are available at 20 cents each for you find ANTS: Jerry Fisher, Phyllis L. Halleran, SEC- orders under 100 copies and 15 cents each your market, can out not RETARY TO THE PUBLISHER: Gladys L. Hall. for over 100, plus shipping charges. Write only what your strengths and weak- Reader's Service, Broadcasting Publications Business Inc., 1735 DeSales Street. N. W., Washing- nesses are, but also those of your ton, D. C. 20036.) competitor as well. No VICE PRESIDENT AND GENERAL MANAGES matter what Maury Long you may have heard or read, images NATIONAL SALES MANAGER are important Warren W. Middleton (New York) -not only the station's ADVERTISING DIRECTOR Support for Hawks's Memo image as a whole, but the image Ed Sellers strength and weakness of every per- INSTITUTIONAL SALES MANAGER Eleanor Manning EDITOR: We were much impressed with sonality and program under your di- PRODUCTION MANAGER: George L. Dent; Tao.- the Monday Memo written by Marshall rect control. Harry Stevens; CLASSIFIED AD- Etc MANAGER: Hawks in the Jan. 15 issue of BROAD- VERTISING: Gretchen Coates; ASSISTANT PRO- Image movement, DUCTION- TRAFFIC MANAGER: Bob Sandor; AD- CASTING. up or down, in VERTISING ASSISTANT: Carol Ann Cunning- many cases precedes rating change ham; SECRETARY TO THE GENERAL MANAGER: Would you be able to send us 50 re- Doris Kelly. prints of the article ... for circulation by six months to a year. COMPTROLLER: Irving C. Miller; ASSISTANT A$DITOR: Eunice Weston. among our friends ?-Natalie E. Waters, Studies for our clients have taken assistant director, department of com- us not only into twenty -one of the Publications and Circulation munication services, Metropolitan top thirty markets, but into markets DIRECTOR OF PUBLICATIONS Church Federation of Greater St. John P, Cosgrove below the top one hundred. We have Louis, St. Louis, Mo. SUBSCRIPTION MANAGER also done work for a large number Richard B. Kinsey of the leading William Criger, Marilyn Johnson, Stanley EDITOR: Should reprints of Marshall station groups and Palczewski, Jr., Kwentin Keenan, Kath- Hawks's be two of the three networks. All in all, erine Tucker, Phyllis Wachtendorf. Monday Memo made avail- able, I would like 200 of them... This we have completed over one hun- Bureaus letter is worth the attention of station dred major TV and radio studies, New York: 444 Madison Avenue, 10022. Tele- managers and program directors. Mc- encompassing some 55,000 in- person, phone: (212) 755 -0610. Alister C. Marshall, director of broad- in -depth interviews. EDITORIAL DIRECTOR: Rufus Crater; SENIOR casting, Virginia Council of Churches, EDITORS: David Berlyn, Rocco Famighetti; If you are concerned about current ASSOCIATE EDITOR: Michael Hornberger; SSTAFI Manassas, Va. WRITERS: George de Pue, Phil Fitzell, Hazel ratings and would like a sound ob- Hardy; NATIONAL SALES MANAGER: Warren (Reprints are available at 15 cents each for W. Middleton' INSTITUTIONAL SALES MANAGER: orders under 100 copies and 10 cents each jective look at your station and its Eleanor R. Manning; EASTERN ADVERTISINI for over 100 copies, plus shipping charges. relationship to the market, give us MANAGER: Greg Masefield; ADVERTISING As Write Reader's Service, Broadcasting Pub- SISTANT: Laura D. Gereau. lications Inc., 1735 DeSales Street N. W., a call for a presentation with ab- Washington, D. C. 20036.1 Chicago: 360 North Michigan Avenue, 60601 solutely no obligation on your part. Telephone: 312 236 -4115. Smolt EDITOR: Lawrence Christopher; Mn WEST SALES MANAGER: David J. Bailey; As. srsrANT: Rose Adragna. Hollywood: 1680 North Vine Street, 90028 Correcting the record Telephone: 213 463 -3148. SENIOR EDITOR: Mor- ris Gelman; WESTERN SALES MANAGER: BR' MCIP Merritt. EDITOR: The information you published ASSISTANT PUBLISHER McHUGH AND Lawrence B. Taishofl on page 64, BROADCASTING, Jan. 15, was HOFFMAN, INC. in error on two counts. Television & Advertising Consultants BROADCASTING Magazine was founded in 1931 First, my name is Ralph W. Sterling, by Broadcasting Publications Inc., using the 430 title, BROADCAsTnic-The News Magazine of not Philip. Second, the name of William N. Woodward Avenue the Fifth Estate. Broadcasting Advertising' L. Pope and wife, who are also stock- was acquired in 1932, Broadcast Reporter in Birmingham, Mich. 48011 holders of Korral Radio Inc., was omit- 1933 and Telecast" in 1953. BROADCASTING - Area Code 313 TELECASTING was introduced in 1946. ted.... -Ralph W. Sterling, manager, *Reg. U. S. Patent Office 644-9200 Copyright 1968, Broadcasting Publications Inc. KDOM Windom, Minn.

BROADCASTING, January 29, 1968 15 In the Minneapolis -St. Paul market...

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ACCEPTANCE..:,. more than meets the eye ARB shows...

WCCQ RBDiQ delivers greater audiences than TV

WCCO "Radio's morning WCCO Radio delivers a ... your sales story is fea- audience is larger than the greater audience than all tured on WCCO Radio, it evening audience of any four Minneapolis -St. Paul makes big impact in a set- Twin Cities TV station. television stations com- More total persons (12+) ting of outstanding accep- bined! Based on total per- and more adults per aver- tance. At a remarkably low sons (12 -+-) and adults per age quarter -hour. Based on cost -per- thousand. Which average quarter -hour, 6:00 6:00 -10:00 A.M., Monday - is why we say there is more Friday for WCCO Radio; A.M. -6:00 RM., Monday - to advertising than meets 6:30 -10:30 P.M., Monday - Friday, for both WCCO Friday, for TV. Radio and TV. the eye. wccQ MINNEAPOLIS -ST. PAUL RB DID RADIO REPRESENTED BY e c e e SPOT o e SALES Source: ARB estimates. Oct.Nov. 1967 for Radio; Oct. 1967 for TV. All data subject to Qualifications which WCCO Radio will supply on request. MONDAYMEMO from RUDY PERKAL, Cole Fischer Rogow Inc., Beverly Hiiis, Calif.

Radio delivers the freight for Hying Tiger

Do any of you older folk (over 25) Then the fates stepped in. In Los an already existing program in both remember radio? Not radio as everyone Angeles, Flying Tiger's headquarters markets and, fortunately for us, readily knows it today, the radio of sitars and city, Tom Franklin's Executive Wire available for sponsorship. rock 'n' roll, of news deadlines and sports business-news program on KFI became History repeated itself. Tiger received summaries, of two Oils separated by a available for sponsorship. Tiger's adver- numerous favorable comments. Re- 30. I mean radio the way it used to be. tising and sales departments agreed with quests for literature came in. And there The kind that had honest -to- goodness the agency-a test was in order. On were traceable leads, traceable sales. So programs and personalities and with July 25, 1966, the first broadcast con- we expanded further-to Cleveland an opening, closing and middle com- tract for Flying Tiger was issued. (WERE), Boston (wxnx), Philadelphia mercial in every program. And you Interesting things began to happen (wit.) and San Francisco. knew which company sponsored what immediately. People wrote in asking for But in San Francisco, we had our program. Tiger's booklet of services. Tiger sales- first failure. At the end of the first 13 Together with our client, Flying Tiger men reported that when they made sales weeks, nothing at all had happened. Line, Cole Fischer Rogow rediscovered calls the potential customers would Undaunted, we changed stations. Our this kind of radio. And the results have often mention having heard the pro- budget allowed us to put together a been most gratifying. gram and the commercials. Letters were two -program buy in the San Francisco Our story starts with a major revolu- received by our client, congratulating market, over KNBR and KCBS. The tion in American business -a distribu- them for providing a real business -news change in stations brought an agreeable tion revolution. Business had long be- service. change in results. fore completed its manufacturing revo- And then "it" happened -the "mo- Total Coverage Going into 1968, lution. Any company could manufacture ment of truth" for the program, the we recommended and Tiger agreed to as much of its product as it wished. But station, the agency and the client. Tiger an expansion of the business -news con- a new question had come up. How made the first air -freight sale directly cept to all Tiger -served cities. Encour- could a company produce to its heart's traceable to the program. This order aged by our notable success with this content-and continue to sell as much was followed by many others. Naturally, concept, we even worked with station as it manufactured? we renewed our contract with KFI. The reps and program directors to develop That's when the business- community's second 13 weeks produced even stronger such formats where none existed. As a attention focused on new markets. And indications that we had been well ad- result, programs have been recently this, in turn, led to detailed analysis of vised to turn to radio. Now the ques- purchased in Binghamton, N. Y. distribution methods and increased in- tion: Could the type of program that (WNBF), Detroit (wcAR), Portland, terest in distribution by air. Just as im- worked for us in Los Angeles work in Ore. (Kow) and Seattle (KVI). portant -and for the first time -top other Tiger -served cities? Our formula for success has been management began to look into distri- Spreading Out We initiated a sta- simple, and we're keeping it that way. bution problems, rather than leave the tion- and -program search in New York Flying Tiger's customers are business- solutions to their traffic departments. and Chicago. And we made it clear that men. Businessmen listen to the radio. As the world's largest all -cargo air- we were not necessarily interested in To reach them, find a program they like line, Flying Tiger Line was vitally af- buying the top -rated stations. We were -one that provides business and stock- fected by this revolution. Air -freight concerned with the right audience, an market news. Schedule it in key traffic business began to increase. But to stay audience heavily composed of adults, of time. And then relax. ahead of the industry, it became im- businessmen who turned to news pro- Our experience has indicated that re- perative that Flying Tiger's message grams with mature approaches. sults will show up very quickly. If the reach top management men who were When we expanded our new concept program works, you'll know soon usually not readily accessible to local in Tiger advertising to New York and enough, and the only job will be to Tiger salesmen. Chicago, we did so with Bob Wilson's provide continuously good commercial Switch To Radio Ouite naturally. Business News over WNBC and WMAQ copy. If the program doesn't work, re- this situation demanded a dramatic in those cities, respectively. This was evaluate the station. change in media philosophy. More and more, Cole Fischer Rogow placed larger percentages of Flying Tiger's growing budget into management media. Tiger Rudy Perkal joined Allied Advertising ads were seen with greater frequency Agency, college. In 1951, in news weeklies and business maga- Cleveland, after zines. he moved to Los Angeles where he joined But now another question had arisen. Smith, Bull & McCreery as copy chief. In 1955 he Buchanan copy Was there, at this time, a place in Fly- joined & Co. as ing Tiger's advertising for other media? chief and later moved to the account side Shouldn't particular attention be given of the business. In 1959, he became a to broadcast media. which had already partner in Charles A. Mottl Inc. and two been used with notable success by the years later joined Hal Stebbins Inc. as passenger airlines? The account group vice president in charge of client service. and the agency's media department went He joined Cole Fischer Rogow in 1965 round 'n' round, examining and cross - and currently is a vice president. examining every possible angle of broad- cast advertising.

18 BROADCASTING, January 29, 1968 A UD10168 The Sound of/the Year There's something new in Detroit. Audio /68 -the right -now, all -go sound of WWJ Radio. News? The latest. Music? The greatest. Conversation? The brightest. Designed especially for those who think ...and listen ...young. ; It's the Sound of the Year. Detroiters love it!

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Morrie Carlson Ask Your Neighbor Marty SportsLine 5:30 - 9:00 AM 9:15 -12 Noon 12:30 - 5:00 PM 7:00 -11:30 PM Morrie calls the morning to Women with household prob- Right- with -it music, move - Larry Adderley's nightly run- order on a musical note. lems phone in. Others re- along conversation. Marty ning report covers the sports He's as quick with a quip as spond. They love to talk - McNeeley makes afternoon spectrum. Scores and high- with a popular song! and listen - to Bob Allison! a happy happening! lights almost as they occur. NEWST/ME Weekday mornings- Detroit's only full half -hour of news -weather -sports, at 6, 7, and 8. At noon -30 minutes of news with George Kendall and women's features. 5 to 7 pm, two full hours of rapid -fire news, weather, sports, business, commentary and features. Newstime-plus dozens of reports 'round the clock make Audio /68 the newsiest sound in Detroit.

Dwayne John Al Les Kirk George Don Sonny Allen Riley Spears Ackerman Martens Knight Kendall Kremer Eliot James News Weather Sports Anchorman Business News Sports Weather News MORNING EVENING WWII RAI//fi I/fRill Owned and Operated by The Detroit News NBC Affiliate Represented by: McGavren -Guild -PGW Radio, Inc. One Grand Smile The thousand dollar smile belongs to Phil Ganz of SSC &B in New York. He has won the Grand Prize in WBTV's "Top 25" Contest for advertisers and agency personnel. The prize -a $1,000 bill. Phil predicted 22 of the 25 top shows in the Charlotte market's fall ratings. His entry was one of 400 received. Five other winners took home $100 bills. They picked at least 20 of the top shows. For complete information regarding the

ratings , contact your nearest TVAR office or WBTV, Charlotte. By the way, the "Top 25" (both NSI and ARB, Nov. '67) in the Charlotte market are all on WBTV. It's one grand station. WBTV CHARLOTTE JEFFERSON STANDARD BROADCASTING COMPANY WBT / WBT -FM / WBTV / WBTW JEFFERSON PRODUCTIONS PRAM; January 29, 1968, Vol. 74, No. 5 Networks beat TU code opponents Groups lose fight for further time restriction standards as NAB board approves four commercials in program interruptions and three on station breaks

An 11th hour attempt by two station duce the number of interruptions in the by Charles H. Tower, Corinthian Broad- groups to further restrict the proposed program" and to clarify that the defini- casting, who had offered a similar pro- new time standards of the National tion of multiple-product (piggyback) posal to the TV code board prior to Association of Broadcasters television spots does not apply to retail or service that group's December meeting. code fell short last week as the NAB's establishments such as a department Mr. Tower proposed to put a limit TV board adopted the package rec- store that might want to promote a on the total number of commercial ommended by the TV code board a variety of items. messages within programs as well as month earlier (BROADCASTING, Dec. 18, An attempt to make the commercial within breaks. The new standards pro- 1967). standard more restrictive was put forth vide for no such limitation. He and At its meeting in Sarasota, Fla., Thursday (Jan. 25), the TV board adopted the recommendation that there be a maximum of four consecutive commercial announcements in any Lowell Thomas NAB pick for service award (prime or nonprime) program interrup- tion and that there be a maximum of three consecutive commercial announce- Lowell Thomas, who made his 1925 was a recount of man's first ments in any station break. radio debut almost 43 years ago, last round -the -world flight. He broad- Those standards along with the pre- week was selected as the recipient cast his first news commentary at viously passed over -all interruption of the National 6:45 p.m. on Sept. 29, 1930, and standard will go into effect officially Association of the news commentary, now on CBS, on Sept. 15. But as outgoing Code Broadcast- has been on the air since that date Director Howard Bell phrased it, "Any ers 1968 dis- at the same hour -making it the subscriber who wants to implement the tinguished longest run in network history. new standards ahead of that time may service award. Mr. Thomas's news program on do so." The presenta- NBC -TV in 1939 was the first TV The TV board also approved a code tion, an annual news program and the first spon- amendment prohibiting use of TV ad- event since sored TV news commentary. He also vertising to promote mail -order sale of 1953, will be produced TV's High Adventure ser- guns and ammunition. made at the ies in 1957 -59. That series had its the Following approval of the amend- April 1 open- initial run on CBS -TV with General ments NAB President Vincent Wasilew- Mr. Thomas ing general as- Motors sponsorship. ski proposed, and the board approved, sembly of the He holds two baccalaureates and the appointments of Robert Ferguson, NAB convention in Chicago. Mr. two masters degrees from a total of wTRF -TV Wheeling, W. Va., and Thad Thomas was the unanimous choice three schools: the University of Sandstrom, wIBw -TV Topeka, Kan., to of the DSA Committee at last Tues- Northern Indiana, University of Den- the TV code board. Mr. Ferguson, who day's (Jan. 23) meeting. ver and Princeton University. is outgoing chairman of the TV board The award is given for "significant Previous recipients of the NAB was named new chairman of the TV and lasting contribution to the Amer- award have been: David Sarnoff code board. Messrs. Ferguson and ican system of broadcasting by virtue (1953) ; William S. Paley (1954) ; Sandstrom will replace Clair McCol- of singular achievement or continu- Mark Ethridge (1955) ; Robert E. lough, Steinman Stations, Lancaster, ing service for or in behalf of the Kintner (1956); Herbert Hoover Pa., TV code chairman, and Robert industry." (1957); Frank Stanton (1958); Schmidt, KAYS -TV whose Hays, Kan., Mr. Thomas, 74, is 3.74% owner Robert W. Sarnoff (1959); Clair R. terms are up at the conclusion of the of Capital Cities Broadcasting, a McCollough (1960) ; Justin Miller NAB convention in Chicago on April 3. world traveler, author (of 50 books) (1961) ; Edward R. Murrow (1962) ; Grouping Approved The only and lecturer of note and has been Bob Hope (1963) ; Donald H. Mc- made by the television board changes a network newsman since 1930. Gannon (1964); Leonard Goldenson in the proposed TV time standards were A native of Ohio, his first broad- (1965) ; Sol Taishoff (1966) ; Chet to allow a single sponsor of a program cast from KDKA Pittsburgh in March Huntley and David Brinkley (1967). to group more commercials in any interruption if it "wishes to further re-

BROADCASTING, January 29, 1968 21 NETWORKS BEAT TV CODE OPPONENTS continued credits in excess of 30 seconds and promos. Public- service spots and pro- mos for the same show are excluded. John T. Murphy, Avco Broadcasting, Study Ordered However, at the (In prime time includes commercials, Cincinnati, were the only ones who sup- June 1967 TV board meeting the code billboards, public -service spots, promos ported that plan. board's balloon of intent blew up. The for other programs and below -the-line Mr. Tower also suggested that a fur- parent board put off any action on pro- credits, i.e. technical and physical serv- ther restriction be added to the criteria posed revisions and asked for a joint ices. In nonprime time includes com- of those multiple- product spots that TV board -TV code board committee mercials, billboards, promos for other are defined as integrated (two or more to make a deeper study of the situation programs, below- the -line credits. Pub- spots that seem to the viewer as one and come up with solutions. lic service spots are excluded.) spot). He proposed the criteria also A little more than three months Allowable Nonprogram Material In state that the products advertised be later, in October, the TV board did prime time a maximum of 10 minutes manufactured by the same firm. In put its stamp of approval on the new an hour is permitted, in nonprime a that proposal he received support from standards, at least those limiting the maximum of 16 minutes an hour. (In Mr. Murphy and from Harold Essex, number of program interruptions and prime time a maximum of 10-minutes, WSJS -TV Winston -Salem, N. C. the total nonprogram time. But there 20- seconds and hour; in nonprime a After those two votes, the board were still reservations about how many maximum of 16- minutes, 20-seconds approved the time- standards package consecutive commercials should be al- an hour.) virtually as it had been submitted by lowed. So the problem was referred Program Interruptions In prime the television code board. back to the code board and the Decem- time they are limited to two in any Victory for Networks The board's ber recommendation was the result. 30- minute program and four in any action was seen as a victory for the Following last week's TV board ac- hour program, except for one -hour networks, which had been unalterably tion, here's how the new time standards variety shows which have a limit of opposed to any further restrictions in (effective in September) compare with five. In nonprime, they are limited to the time standards. Prior to the code the present standards in major areas. four in any half -hour period. Programs board's December meeting CBS -TV had Present standards are shown in paren- of less than a half -hour have the follow- threatened to leave the code if limits theses. ing maximum number of interruptions: that were "too burdensome" were Nonprogram Material In all times five minutes, one; 10 minutes, two; 15 adopted. this includes billboards, commercials, minutes, three. News, weather and After that code board meeting, the sports and special- events programs are reaction from both networks and sta- exempt. (No comparable provision.) tions was that the proposals were "liv- Billboard In all times they shall be able." But in the days preceding last limited to programs sponsored by a week's session, the specter of the net- single or alternate -week advertiser and works' pullout was again raised, al- Wool puts more in spot limited to the products advertised in the though one board member maintained program. (In all times, each opening he didn't think threat of the and closing billboard, regardless of the "the net- The Wool Bureau, Inc., works leaving the code really entered New number of sponsors, shall be limited York, has announced it will place into the board members' minds" when to 10 seconds each and should be con- 50% of its advertising budget they were discussing the time standards. in fined to sponsor name, product and spot television in the top -30 mar- established claim or slogan.) The TV board's action concludes a kets during the fiscal year begin- Announcements In all major change, on paper, in time stand- ning July 1. TV currently receives Consecutive ards, although in day -to -day practice 15% of the bureau's advertising times, a maximum of four consecutive the code will appear to have undergone dollars. commercial announcements within a a minor-if any-change. It also marks Bureau spokesmen would not program interruption and a maximum the conclusion of an effort to streamline reveal total annual billings, but of three consecutive commercial an- the code that began last May when did indicate that the ad budget nouncements within a break will obtain. the code board started on the job. will be increased by some 25% (In all times, no more than three an- At that time the code board set up during the coming fiscal year. nouncements shall be scheduled con- secutively.) two main restrictions for time stand- AC&R Advertising Inc., New ards: total nonprogram time and num- York, handles the account. Station Break Length No provision ber of program interruptions. When The Wool Bureau is the U. S. in new code. (In prime time a maxi- it set those standards the code board's branch of the International Wool mum of 70 seconds in any 30- minute intent was to simplify the code lan- Secretariat, which spends about period. In nonprime a maximum of guage, eliminate many of the specifics $40 million annually on world- 130 seconds in any break.) and adopt more generalities. wide promotion of wool, accord- Multiple- Product Announcements The feeling then, as expressed by ing to spokesmen. An integrated spot is defined as two or Mr. Bell, was that the time standards Investment in spot TV is part more spots that appear to the viewer were getting too bottled up in minute of an effort to increase consumer as a single announcement, all others details and weren't functioning as well recognition of the organization's are piggybacks and will be counted as as they should. "wood mark." separate messages. (Integrated spots In May the code board did not in- In the past, it was pointed out must have products or services, re- tend to set up limits on the number last week by a spokesman for lated in character, purpose and use; be of commercials that could be placed in the bureau, the objective of its treated in audio and video to appear a program interruption or station break promotion has mainly been to as a single announcement, and be con- or to set up criteria for counting multi- create an awareness of the prod- structed so they can't be divided into ple- product spots or to put a time limit uct among manufacturers and two or more separate announcements. on the length of a station break. The merchants. All others are piggybacks.) code currently has rules in all those Although the time standards took up areas. the bulk of time spent on code matters,

22 (BROADCAST ADVERTISING) BROADCASTING, January 29, 1968 Maybe position will decide commercial's price

Television, agency and advertiser While there seemed to be little National, Advertisers repeatedly urged sources appeared to be at least doubt that the new four -commercial the broadcasters not to adopt the loosely agreed last week that the maximum could accommodate the kind of time standards that were average viewer probably won't no- relatively new 30- second commercial fixed last week. Indeed the ANA tice a lot of difference on the screen length more readily than the present made a last- minute appeal before when the TV code changes adopted three -commercial limit, there ap- the NAB TV board took action. last Thursday (Jan. 25) go into ef- peared to be no general agreement Before the NAB board went into fect Sept. 15, 1968 (see page 21). that the new standards would, in its meeting it received comments col- But some advertiser and agency themselves, significantly encourage lected by the ANA from members of authorities thought TV advertisers greater use of 30's. its television committee. Some of might see a painful difference -not Some agency authorities who the comments expressed resigned ac- on the screen but on their sales thought eventual network sales of ceptance of the probability that the charts. With the limit on consec- 30's to be inevitable speculated that NAB TV board would adopt the utive commercial announcements the code changes would contribute code board's proposals, but all found raised from three to four, these less to that result than purely eco- fault with the standards that were sources feared there would be a nomic considerations. finally adopted. definite fall -off in sales effectiveness Who Will Notice? Broadcasters Several of the ANA committee between the first, say, and the fourth. tended to stand by their earlier pre - members were quoted as raising And if that happens, TV broad- diotions that, except for fewer bill- questions about the effectiveness of casters may be asked to recognize boards, the changes will probably go consecutive commercials. Others still another difference-in the pric- unnoticed by the average viewer said that the proposed standards ing of different positions in the se- (BROADCASTING, Oct. 9, 1967). They would accentuate the "clutter" of quence. "An advertiser does the best said this was especially true of net- nonprogram material to which the he can to buy value," one official work commercial formats but might ANA has consistently objected. said. "If the full value isn't there, he be less true of some local- station One saw good in the probability doesn't want to pay as much." scheduling. that the new standards would lead This official, although he felt the Aside from the reduction in bill- to the availability of individual 30- code changes would affect viewers boards it was suggested the main second commercials that could be "as potential customers of an adver- effect at the network level would be used by advertisers who were unable tised product," said he frankly to cause some shows, probably few, to afford longer lengths. But, the didn't know whether they would be to reduce the number of program same member said, the individual affected simply as viewers in search interruptions-though in most cases 30's would probably be priced high- of relaxation. probably not their total commercial er than half the rate of minutes, and Viewers May Hate It Another time-to conform to the new limit that would mean a net increase in executive, an agency official who also on interruptions. advertiser costs. has followed code developments One network executive, who spec- The ANA identified none of the closely, thought the increase in con- ulated that the effects of the changes members who were quoted. secutive- message limits would pro- would go largely unnoticed not only Throughout the consideration of vide "more viewer irritants." He did by most viewers but "by most of us code changes, the ANA advocated not appear to expect many generally in the business too," summed up his that the code establish a guaranteed noticeable differences in commer- view of the TV board's action this maximum amount of program time cial formats, however, except the ad- way: "They have ratified the status and leave to broadcasters and adver- dition of the fourth commercial, es- quo." tisers the positioning of nonprogram pecially in longer-form programs. Last Gasp The Association of material.

the TV board did approve the guns, ABC -TV on April 8 (10 p.m. to con- Nalley's history. Between 75 to 100 ammunition and fireworks amendment clusion). spots a month are already running in recommended by the code board. In some of these markets. Quaker Oats Co., Chicago, will use addition to outlawing all mail -order Electric Pro- heavy daytime and prime nighttime TV Companies Advertising pitches via TV for firearms and ammu- gram (ECAP), W. & spot campaigns in selected test markets through N. Ayer nition, the ruling requires that when Son, both New York, will fully starting in February for new instant hot sponsor the products are advertised for in- NBC wheat cereal. Agency: LaRoche, Mc- News' second of four scientific person sale they must be promoted only documentaries, Tomorrow's World: Caffrey & McCall, New York. as "sporting equipment" and must meet Feeding the Billions, on NBC-TV Fri- safety standards and applicable laws. Nalley's Inc., Tacoma, Wash., a division day, Feb. 23 (10 -11 p.m. EST). In Fireworks may be advertised subject of W. R. Grace & Co., New York, other NBC -TV sales, Breck Division, to applicable laws. through Carson /Roberts/Inc., Los An- American Cyanamid Co., Wayne, Business geles, has started expanded spot TV N. J., through Young & Rubicam, New briefly ... campaign for its heat -and -serve line of York, has purchased time in six night- Eastman Kodak Co., Rochester, N. Y., canned foods. The new campaign will time series; while Norwich Pharmacal through J. Walter Thompson Co., New use more than 50 stations in 25 major Co., Norwich, N. Y., through Benton York, will sponsor the 40th annual markets in California, Washington, Ore- & Bowles, New York, sponsor in 11 awards presentation of the Academy of gon, Idaho, Montana, Utah, and Wyom- nighttime programs plus Frank McGee's Motion Picture Arts and Sciences on ing. It will be the heaviest campaign in Saturday and Sunday Reports.

BROADCASTING, January 29, 1968 23 to ease the burdens on smaller stations whose prospective employes had to travel long distances to secure third - Radio board OK's class operators' licenses. Referring to the FCC's recent action of allowing one- year provisional licenses by mail (BROADCASTING, Jan. 22), he said it was new time standards not all the committee was seeking but "it was considerably more than when we started." Rules for single- sponsored programs revised He also noted the growing interest in high-school broadcast clubs and career guidance programs and that 15 junior but `men -in- white' may still broadcast colleges will have broadcast programs underway this year. David Morris, KNuz Houston, chair- The radio code batted .500 when it many smaller communities where the man the Future of Radio Commit- came up before the National Associa- local drug -store owner also happens to of tee said aims of that group are to tion of Broadcasters radio board in be a pharmacist and likes to deliver his the role public- relations activi- Sarasota, Fla. last Wednesday (Jan. 24). own commercial, such a ban could have study the of ties by local stations, seek a simplified The board approved one amendment to produced serious economic effects on station -reporting procedure to music - the code and failed to act on another. stations. The board said it felt such an licensing firms, urge the FCC and its Passed was a revised set of time amendment was not needed in the radio to step up the number of standards for single- sponsored pro- code and that the respectvie profession- staff trips to meet with broadcasters, and to study grams. Rejected, via the tabled route, al societies were properly controlling the potential problems connected with was a proposed amendment that would members of their industries. the FCC's consideration of joint AM- have given the radio code a "man -in- A report by Raymond Plank, WKLA white" standard similar to one existing Ludington, Mich., chairman of the FM, AM -TV, FM -TV or radio -news- in the TV code. Small- Market Radio Committee, noted paper ownership in a single market. Job Recruiting The radio board approved President the success of that committee's attempt Frank Gaither, Vincent Wasilewski's nomination of wss Atlanta, chairman of the public - two new members to the radio code relations committee, said the committee board for two -year terms: Richard E. would like radio-TV stations to acquaint Adams, WKOX -AM -FM Framingham, listeners with the availability of career Mass., and E. J. Patrick, suvr Rocky material on broadcasting, wants NAB Ford, Colo. They will replace Clint to prepare and distribute material to Formby, KPAN Hereford, Tex., and explain to the public the difference be- Michael Cuneen, WDLA Walton, N. Y., tween "public," educational and com- who will conclude their terms at the mercial broadcasting. end of the 1968 NAB convention in He noted that 932 NAB members Chicago. have already requested the tape -live The radio board approved eliminat- presentation "The Many Worlds of ing time standards for single sponsors Inner Space" and that a special speech of programs longer than 15 minutes. kit on that subject is being prepared However, it added a provision to allow for broadcasters' use at high school and billboards, i.e. the sponsor's name and college groups. address, at the beginning and end of the Harold Krelstein, WMPS -FM Memphis, program. The new standards set a max- a member of the FM committee, re- imum amount of commercial time for ported the FCC, within 90 days, is single- sponsored programs of five, 10 expected to issue a proposed rulemaking and 15 minutes: the five minute allow- that would allow totally unattended ance of one -and -a -half minutes and 15- FM operations. He added that such pro- minute allowance of three minutes re- cedure would require very sophisticated main unchanged. The 10- minute pro- and expensive equipment. gram allowance of two -and -a -half min- TV pushes Lees Carpets In other actions, the radio board utes has been increased from two min- approved merging the annual spring utes and 10 seconds per program. James Lees & Sons Co., a divi- program clinics with the annual fall Under the old standard a sponsor of sion of Burlington Industries, is regional meetings, and it called on the an hour program was allowed only sev- taking its outdoor carpeting where FCC to make every attempt in getting en commercial minutes. Now programs it belongs: out in the open. out the previous year's financial figures longer than 15 minutes will have com- Using a "go outside and play earlier than they have been released in mercial time figured on the basis of the on the carpet" theme, Lees will the past. The 1966 figures were not re- 18 minutes per hour allowed under the show its "Topside" product dur- leased by the commission until late code. ing March, April and May on December. Specific Reason The radio board NBC's Danny Thomas Show. Ac- attacked the men -in -white recommenda- cording to the company, this will tion, not so much because it placed re- mark the first time that any out- Rep appointments... strictions on use of physicians, dentists, door carpet has had the benefit of WWAY -TV Wilmington, nurses, dental assistants, nurses aides, national exposure on prime -time N. C.; KzAZ- physical therapists or actors represent- network television. TV Nogales- Tucson, Ariz., and KOTA- TV Rapid City S.D.: ing them, but because the ban would Doyle Dane Bernbach, New National Tele- have included pharmacists. York, is the agency. vision Sales, New York. The reasoning seemed to be that in WBLG -TV Lexington, Ky.: Holling-

24 (BROADCAST ADVERTISING) BROADCASTING, January 29, 1968 THE SOUND OF THE MAJORITYOlO Miami, Florida

And ... wh000000 else would furnish 50,000 sun visors to Play -off Bowl and Super-Bowl fans. WIOD ... that's wh000000! You see, Miami really counts on WIOD to do things like that. They know that when something is happening or even about to happen ... WIOD is there. That's why they listen to WIOD.

It's sort of nice to be taken for granted by a whole city!

Nationally represented by Edward Petry & Co., Inc.

COX BMOAOCAS11NG [ORRORA11ON STA110NS WON AM -FM TV. AIIANTA, WMIO AM- FM -TV, OAVIOM, WSOÇ AM,MIV, CHARLOTTE, W100 AM FM, MIAMI, WIICTV, PITTSBURGH A WU, SAN FRANCISCO.OARLANO

BROADCASTING, January 29, 1968 25 BAR network -TV billing report for week ended Jan. 14

BAR network -TV dollar revenue estimate -week ended Jan. 14, 1968 (net time and talent charges in thousands of dollars)

ABC CBS NBC Total Total Week Cume Week Cume Week Cume minutes dal lars 1968 1968 ended Jan. 1- ended Jan. 1- ended Jan. 1- week week Grand Grand Day parts Jan. 14 Jan. 14 Jan. 14 Jan. 14 Jan. 14 Jan. 14 ended ended total total Jan. 14 Jan. 14 minutes dollars Monday- Friday Sign -on -10 a.m. $ 79.6 $ 137.6 $ 305.6 $ 566.6 62 $ 385.2 113 $ 704.2 Monday- Friday 10 a.m.-6 p.m. $1,216.9 2,323.5 3,042.7 6,952.3 2,254.1 5,837.6 864 6,513.7 1,690 15,113.4 Saturday -Sunday Sign -on -6 p.m. 642.3 1,336.4 2,693.9 4,656.2 154.6 562.0 191 3,490.8 372 6,554.6 Monday -Saturday 6 p.m. 7:30 p.m. 407.9 742.8 504.6 1,009.1 552.2 2,009.7 70 1,464.7 149 3,761.6 Sunday 6 p.m: 7:30 p.m. 376.5 544.3 284.6 384.6 192.6 357.7 30 853.7 50 1,286.6 Monday- Sunday 7:30 p.m. -11 p.m. 5,181.4 9,807.7 6,678.3 13,506.5 5,973.7 11,896.0 395 17,833.4 790 35,210.2 Monday- Sunday 11 p.m.-Sign-off 343.3 509.6 23.6 47.2 389.4 727.3 61 756.3 112 1,284.1

Total $8,168.3 $15,264.3 $13,307.3 $26,693.5 $9,822.2 $21,956.9 1673 $31,297.8 3,276 $63,914.7

BAR network -TV billing report for week ended Jan. 21

BAR network -TV dollar revenue estimate -week ended Jan. 21, 1968 (net time and talent charges in thousands of dollars)

Total Total ABC CBS NBC minutes dollars 1968 1968 Week Cume Week Cume Week Cume week week Grand Grand ended Jan. 1- ended Jan. 1- ended Jan. 1- ended ended total total Day parts Jan. 21 Jan. 21 Jan. 21 Jan.21 Jan. 21 Jan.21 Jan. 21 Jan. 21 minutes dollars Monday -Friday Sign -on -10 a.m. - - $ 89.6 $ 227.2 $ 341.8 $ 908.4 71 $ 431.4 184 $ 1,135.6 Monday- Friday 10 a.m. -6 p.m. $1,234.3 $ 3,557.8 3,151.9 10,104.2 2,284.9 8,122.5 888 6,671.1 2,578 21,784.5 Saturday-Sunday Sign -on -6 p.m. 1,056.1 2,392.5 1,728.2 6,384.4 1,046.6 1,608.6 260 3,830.9 632 10,385.5 Monday- Saturday 6 p.m. 7:30 p.m. 200.2 943.0 589.6 1,598.7 545.7 2,555.4 69 1,335.5 218 5,097.1 Sunday 6 p.m. 7:30 p.m. 66.0 610.3 525.9 910.5 187.8 545.5 22 779.7 73 2,066.3 Monday-Sunday 7:30 p.m.-11 p.m. 4,567.6 14,375.3 6,467.2 19,973.7 6,517.2 18,413.2 396 17,552.0 1,186 52,762.2 Monday- Sunday 11 p.m.- Sign -off 227.0 736.6 11.8 59.0 396.5 1,123.8 57 635.3 169 1,919.4

Total $7,351.2 $22,615.5 $12,564.2 $39,257.7 $11,320.5 $33,277.4 1763 $31,235.9 5,040 $95,150.6

bery Co., New York, effective June 2. Jan. 28 to March 23. The cost of the February and March are the "biggest campaign is estimated at $2 million. TV- viewing months of the year" and KZAZ(TV) Nogales, Ariz., and KTEN coincide with the period when the pub- TV Ada, Okla.: National Television A CBS -TV official said it marked the lic is deciding the car it will purchase. Sales Inc., New York, and Adam first time that a commercial by a single Young -VTM Inc., Los Angeles. advertiser would be broadcast at least once on every prime -time program. The SRA drops trade show Wn'.0 Highland, Ill.: Walton Broad- purchase, negotiated through D. P. casting Sales, Chicago. Brother & Co., Detroit, be will carried Station Representatives Association on 27 series and four feature -film seg- announced last week that the Radio ments in prime CBS sells Oldsmobile time, plus eight Walter Commercials Trade Show, scheduled Cronkite news periods and eight Na- for Feb. 7 -9 at the Waldorf- Astoria tional Hockey telecasts $2- million package League for a hotel in New York, has been canceled. total of 47 minutes, of which 31 min- The event was to be held under the Oldsmobile Division utes will appear of the General between 7:30 to 11 auspices of SRA, but spokesmen said Motors Corp. said last week it had pur- p.m. last week that a number of West Coast chased at least one commercial partici- The commercial motif for Oldsmo- radio producers decided 10 days ago not pation in every prime -time evening pro- bile will be "Give Olds Young Wheels to participate. SRA said that under this gram on CBS -TV's entire 200 -station a Whirl." According to an Oldsmobile circumstance, it decided to cancel the line up for its winter promotion from spokesman, the months of January, trade show. 28 (BROADCAST ADVERTISING) BROADCASTING, January 29, 1988 Introducing 24 TV Specials. If they flop,we have no one to blame but ourselves.

We at Group W had some ideas for And rather than have commentator lish special, "As You Like It," are the finest TV Specials. Ideas so exciting, there was only Rod MacLeish interview only national politi- Shakespearean players in the world: The one company we wanted to produce them. cal leaders for his specials, we sent him around Royal Shakespeare Acting Company, featur- Ourselves. And when we did, we stopped at the world interviewing premiers, prime min- ing Vanessa Redgrave. nothing to make them the finest shows Group isters and other statesmen. And the stars of the two hour special W has ever offered. In addition to the programs we created about the Russian Revolution, "Ten Days For instance, to produce Mery Griffin's ourselves, Group W evaluated almost every That Shook the World," are Lenin, Trotsky, St. Patrick's Day Special, we didn't let Mery special that was produced in Europe. Six of Rasputin, the Czar and the Czarina. The sing "In Dublin's Fair City" in a New York them were so outstanding, we felt we had to program is narrated by Orson Welles and in- studio. Instead, we moved him and the whole present them to American audiences. cludes newsfilm never before seen on tele- company to Dublin's fair city itself. For example, the performers in the Eng- vision. For one of his specials, Mike Douglas These few examples are typical of the gave some talented young entertainers the effort put into our 24 TV Specials. chance to show what they can do. And just for If they flop, we have no one to blame good measure, he threw in a cast of extras that t ourselves. GROUP BOSTON WOO . WBZ.TV NEW YORK WINS included Bob Hope, Jerry Lewis, Governor PHILADELPHIA %YW %YW -TV BALTIMORE WIZ-TV Ronald Reagan, Vice President Humphrey PITTSBURGH KOKA . KOKA-TV PORT WAYNE WOWO and Senator Robert Kennedy. CHICAGO WINO SAN FRANCISCO RPI% LOS ANGELES IOWB

WESTMGHOUSE BROADCASTING COMPANY Susan Je nfl ings...

28 BROADCASTING, January 29, 1968 is alive today because WVL television taught her mother rescue breathing! ?woJec\ Eg \;-esent7 Susan Jennings is a bright, vivacious New For minutes, that seemed like hours, she Orleans teenager. She is a student at Louisiana continued the rescue breathing, remembering as State University in New Orleans, sweet 17, and best she could the techniques explained on the filled with vitality and life. And yet, a few short show. months ago, Susan almost died. Finally, just as the police emergency unit Her mother, awakened in the middle of the arrived, Susan stirred. And precious seconds night, rushed into Susan's room to find her later, she began to breathe. Today, she is back lifeless on the bed, her head hanging down over in school, reclaimed from death by rescue the side. She was not breathing. The mother breathing. screamed ... but then, in her panic, somehow Her mother, Mrs. James Jennings, presented remembered a PROJECT LIFE program on with the Lifesaver's Award of the Louisiana mouth -to -mouth resuscitation she had seen on Department of Health, told health officials that WWL -TV four days earlier, one of seven special WWI. -TV should get- the award, instead. documentaries on safety produced during the "PROJECT LIFE saved my daughter's life," year. While a younger son called for help, she she said. immediately began giving mouth -to -mouth re- PROJECT LIFEc an investment in a safer suscitation to Susan. New Orleans-by WWL -TV! WWL -TELEVISION NATIONALLY SERV/NG NEW PROUDLY REPRESENTED BY ORLEANS THE KATZ AGENCY, Inc.

BROADCASTING, January 29, 1968 29 sports programing but that the com- New heat plying company was listed to protect Eastman drops its identity. The letter acknowledged discussions on cigarettes between the cigarette industry and the its TV list senators but noted that "a special op- self exists at portunity for -regulation Rep cites competition Kennedy and Magnuson seek the moment. We are told that within the next few days your company as from station groups end of football sponsorships well as the industry generally will be or deciding whether to enter into renew in top -10 markets and may be making headway advertising contracts on telecasts of football games and of other programs At least one major tobacco company as well." Self- representation by the group - was reported to have agreed to Senator The letter mentions the intent of owned TV stations in the top markets Robert F. Kennedy's (D -N. Y.) cam- "one major company" to forego pro - has struck an economic blow against the paign to eliminate cigarette advertising football advertising: "We think this independent station representative, Rob- from pro -football telecasts by late last example is a salutary step ", the ert E. Eastman said last week as he week as Senator Kennedy was joined letter continues, urging that the ex- closed the doors of Eastman TV Inc. by Commerce Committee Chairman ample be followed. last Friday (Jan. 26). Warren Magnuson (D-Wash.) in a plea In addition to withdrawal from foot- The TV rep firm was a subsidiary of for similar action by the other five ball telecasts the two senators urge Robert E. Eastman and Co., New York, large producers. that programs attracting audiences of with Mr. Eastman as president. At its A spokesman for Senator Magnuson more than 10 million under -21-year -old largest, Eastman TV represented 25 said he could not reveal the name of viewers should also be avoided. The stations, a company spokesman said, the complying cigarette company but present Cigarette Advertising Code but the number dwindled. Eastman, added that he understood that the com- standards are to limit cigarette commer- which now represents about 100 radio pany had an agreement with Senator cials to those programs that have fewer outlets according to industry sources, Kennedy not to reveal its identity until than 45% of the 21 -or -under age group acquired the TV- station list of the aow- after conclusion of negotiations with in the audience. defunct Select Station Representatives networks on advertising contract re- A goal of Senator Kennedy in his in June 1965. Stations once repre- newals. talks with tobacco -industry leaders has sented by Eastman have joined other A letter, signed by both senators, was been substitution of the percentage cut- TV rep firms, as have many former sent to the American Tobacco Co., P. off with an absolute numerical index, Eastman TV employes. A company Lorillard Co., Philip Morris Inc., Brown on the grounds that many programs spokesman claimed former Eastman - & Williamson Tobacco Corp., Liggett with high ratings can draw substantial repped TV stations were aware of the & Myers Tobacco Co. and R. J. youth audiences even though they fall impending dissolution of Eastman TV. Reynolds Co. It was noted that this below the 45% mark. Commenting in a special statement, was the first letter urging self -regulation The spokesman for Senator Mag- Mr. Eastman wrote that one of the for the tobacco companies to be issued nuson noted that a number of bills reasons he dropped his TV activities jointly by the two senators, although that the two senators have introduced was that business in the "top -10 cities they are cosponsors of antismoking are still pending before Senator Mag- is where the money is. Group owner- bills. nuson's Commerce Committee, and ship with self- representation limits the It was indicated that one of the six could be pushed if it was deemed neces- availability of stations in these top - major companies listed was already in sary to insure sufficient self- regulation volume markets. Therefore the com- agreement with the letter's request on by the industry. petition between reps for the smaller markets is keen. "It costs as much or more to sell a TV schedule in Abilene [Tex.] than it Olympia keys its campaign to natural events does in San Francisco. The return in revenue to the rep from Abilene is microscopic as compared to that from Keying on the believability ap- San Francisco," he said. proach to beer advertising, Olympia Higher Take Mr. Eastman wrote Brewing Co., Tumwater, Wash., will that many small- market situations re- tap its 1968 television campaign with quire a commission of 20% to be a people- oriented format. profitable, and that several TV stations The ads will portray beer as an he once represented volunteered per- addition to the good times that centages in this range once Eastman people have but "never assuming was "about to expire in the TV busi- more than a believable share of the ness. importance." The brewery went to "Why didn't we stay in [TV] then? the new approach to create a feeling ... I believed in 1965 [when Eastman of happy, youthful nostalgia "with acquired the Select Stations list] that Olympia fitting in naturally, with television was ready for honest-to -good- natural situations." planning sponsorship of a series of ness salesmanship. This was prema- The 30- and 60- second color spots specials on a regional network. ture," he wrote. "It is still ratings, are slated for prime -time showing Agency is Botsford, Constantine and demographics, price, CPM -a straight- in 11 western states. Olympia is also McCarty, San Francisco. jacket situation. You either have the spots with the horses or you don't." Mr. Eastman, who said he insists on 30 (BROADCAST ADVERTISING) BROADCASTING, January 29, 1968 "His advertising spots are usually sold out, his ratings often top rival network - owned stations..." Newsweek (Nov.13,1967)

The Alan Burke Show

52 weekly programs. Two hours each. First -run. No re -runs. Color. Rating Share Households ARB /NSI ARB /NSI ARB /NSI San Antonio/ KENS 10:30pm Sat. 12/6 44/ 24 34,900/ 15,000 Wichita / KARD -TV 10:30pm Sat. 7/ 5 32/26 15,100/ 12,000 New York/ WNEW -TV 11:00pm Sat. 7/ 6 18/ 16 376,200/ 335,000 Washington / WTTG 11:00pm Sat. 5/ 5 22/ 17 52,900/ 59,000 (Data are ARB.N51 estimates for Nov.'67 and are subject to (tualit ications of said reports.) Distributed by (C Wolper Television Sales A Metromedia Company 485 Lexington Avenue New York, New York 10017 (212) 682 -9100

BROADCASTING, lanuly 29, 1999 31 "eyeball -to- eyeball" selling, wrote that that 47% of the population was under is an outgoing medium.' " such salesmanship costs more than de- 25 in 1966. But it attempts to disqualify Dayton's operates five stores in and livering "avails by messenger... . the figure as the basis for a rational around Minneapolis. It's total 1967 sales "We are in a personal- service busi- marketing approach for most products, totaled $250 million. ness and it is extremely difficult to serve and to substitute its own concept of "the two highly competitive media under crucial customer in the marketplace for the same roof." He concluded that most goods and services, is between 35 FDA tells more Eastman is going to "stick to our spe- and 49 years of age." cialization and do the best job we know Census Bureau figures are used to how in radio." point out that of the 47% under 25, on drug study 36% were 17 or younger and only 11% Does radio shore up were 18 -24 years of age; that only 6.1% of family heads were 18 -24 years old, Most of 3,600 drugs now U.S. economy? and they had only average incomes (the same percentage of family income as of under analysis are not family heads, 6.1 Radio is "VIP -a very important %). advertised on radio -TV project" at Holzer /Taylor /McTighe/ According to a CBS Radio spokes- Dawson, a Hollywood -based advertis- man commenting on the study: "The ing agency that bills between $1 mil- youth market is the most conservative The potential impact of a drug - lion and $5 million annually. So im- buyer group, whereas the 35-49 group efficacy study on radio and television portant is it that the agency consistently is the most adventuresome and experi- advertising of drug products was still channels 50% of its allocations to the mental and offers the true potential for left undetermined last week following medium. brand switching." a meeting in Washington of the Food Emphasizing the weight given to The spokesman said the study's fig- and Drug Administration with the drug radio, Lou Holzer, chairman of the ures (from Brand Rating Index studies industry. board and account supervisor for the in December 1966 and May 1965) in- William W. Goodrich, assistant gen- agency, unabashedly told a luncheon dicate consistently higher usage and eral counsel for the FDA, told the meeting of the Southern California brand -switching among 35-49- year -olds drug manufacturers that the advertis- Broadcasters Association in Hollywood for regular coffee, margarine, headache ing of nearly all of the 3,600 drugs now last week that "if radio commercials remedies, cigarettes, gasoline, beer and involved in the massive drug -efficacy air travel. were taken away our country would be review for FDA will have to be bankrupt within six months." changed. But most of the drugs, he said, are not in the over -the-counter Mr. Holzer, who had many years of Retailer background in radio, also paid his re- triples category and, consequently, not adver- tised on radio and television. spects to singing commercials. If a radio -TV picture is worth a thousands words in budget What advertising will be affected will depend on television advertising, he suggested, a the decisions reached by singing commercial in radio "must be A new department -store convert to 29 panels of medical and scientific ex- worth a million words." broadcast advertising, Dayton's of perts established by the National Acad- William J. Taylor, executive vice Minneapolis, last week announced that emy of Sciences' National Research president and radio -TV director of the of its $3- million advertising budget in Council. The panels are evaluating the agency, told SCBA that besides afford- 1968 some $465,000, or 151 %, will effectiveness of some 3,000 drugs ap- ing clients great circulation at reason- be spent in radio -TV. This marks an proved for marketing between 1938 almost and 1962 on able cost, radio is used extensively be- 300% boost from the $120,000 the basis of safety alone. cause time and again it has generated (4 %) the retailer placed in broadcast FDA Commissioner James L. Goddard from "great motivation" and proved that a similar budget last year. announced earlier that the government "it works." He detailed the Tom Jeglosky, Dayton's vice presi- intends to remove "ineffective" drugs continuing dent success story of McMahan's Furniture and publicity director, in a news from public use during the next two Stores, a West Coast group preview of what he planned to show to years (BROADCASTING, Jan. 8, 1968). that uses store radio as a primary medium managers of the Associated Mer- When the study is completed, manu- but princi- chandising pally during only a three -day period Corp. (of which Dayton's facturers will have only a month to is a one a year (BROADCASTING, member) in New York, explained cease voluntarily marketing drugs found Feb. 3, the move 1964). The results have been to broadcast as part of the to be useless. The FDA will tell other "almost store's concept incredible," claimed Mr. Taylor, of change, a move manufacturers to change their claims with heading toward in the stores doubling and "total communications" advertisements or to retest drugs in sometimes in which TV tripling their normal grosses. and radio become in- order to prove they do what they are tegral parts of the message. claimed to do. Mr. Jeglosky said Dayton's is using The FDA is hopeful that the study CBS Radio Spot Sales broadcast advertising in such a way as will be completed by June 30. to emphasize "a word, a trend, an idea In a related matter, FDA Commis- has new market study that is blown up or toned down for a sioner Goddard and Paul Rand Dixon, more tactile, audio sense." The thrust chairman of the Federal Trade Com- "The Changing Marketplace and the into TV-radio derives from Dayton's mission, announced last week that their Crucial Customer," third in a series attitude toward publicity, which, he two agencies have revised a 1954 agree- of marketing studies prepared by CBS said, is now more like "a legitimate ment to coordinate their administrative Radio Spot Sales and being released thinking arena, a policy maker, a and legal functions in protecting the today, Jan. 29) to agencies and adver- prober. Publicity," he continued, "is consumer. The agreement provides that tisers, mounts an attack on the famil- no longer an applique operation." He the FTC will be supplied copies of all iar statement that "half the population added: "The time has come to stop in- reports on over -the -counter drugs that of the U. S. is under 25 years of age." creasing print lineage. In fact, we fall within its jurisdiction and that The study does not attempt to dis- should actually be reducing that lineage. could be charged with false or mis- prove the statement. It acknowledges As Marshall McLuhan has said, 'Print leading advertising. 32 (BROADCAST ADVERTISING) BROADCASTING, January 29, 1968 This is the story of one of Baltimore's most respected and world famous "Johns institutions. It is a one -hour color film exploring the Johns Hopkins Hospital, Medical School and School of Hygiene and Public Health. Central figures on theJohns Hopkins medical team are some600full -time faculty Hopkins : members and the 237 young men and women who are resident physicians. The film presents the daily involvement of the Chief Resident in Medicine. Also featured are treatments for cardiac arrest in the hospital emergency ¿Jvledical room, abdominal and eye operations, the revolutionary Hopkins Comprehensive Child Care Clinic and research development of an artificial heart and organ transplantation. The role of the Johns Hopkins Medical Institutions in the Giant" Antarctic, India, Peru and other parts of the world is also shown. "Johns Hopkins: Medical Giant" was sponsored in prime time on Another in a December 1, 1967 - 7:30 -8:30 P.M. on Channel 2 by the Baltimore works series of documentaries of Western Electric, manufacturing and supply unit of The Bell System, produced by WMAR -TV through Cunningham & Walsh advertising agency.

In Maryland Most People Watch COLOR -FULL

CHANNEL 2, SUNPAPERS TELEVISION TELEVISION PARK, BALTIMORE, MD. 21212 Represented Nationally by KATZ TELEVISION

The illustration is a reproduction of a painting of the famous Johns Hopkins "Big Four" in the institution's Welch Medical Library. Left to right, Dr. William H. Welch, Dr. William Osier, Dr. William S. Halsted, Dr. Howard B. Kelly. What in theworl.!s going on here? For a period of five days earlier this month, the CBS Evening News with Walter Cronkite had the largest circulation ever delivered by a nightly news broadcast series -a weekly average of over eleven million homes per minute and an estimated 22 million viewers. It is significant that this mark was set by CBS. But hardly surprising. CBS News is the leader in virtually every category of news broadcasting scheduled by the three networks. Over the years viewers have learned to rely on its "Professional Worldwatchers" and the worldwide organization they represent to get the news first, get it right, and get it in perspective. For millions of Americans that is important -particularly in this critical election year. It might be nice if people stopped trying to take the world apart and put it together again. But they won't. And it's good to know that as long as there's a world worth watching CBS News' Worldwatchers will be watching it for you.

Audience evinmut based on NTI AA rninau.p I January. 1967 -1 January, 1963 and week of Joni., 8.14, 1968. Viewers per set miumle, 1 January. 1968. .Wbkel la qualifications m'ailubk on request. Watch the Worldwatchers *CBS News McGannon flays Dodge cation," the book outlines the com- Philadelphia agencies pany's selling philosophy and provides on TV measurements a summary of Petry's major divisions. plan spring merger A letter announcing the availability of The assertions by Sherwood Dodge, the brochure for educational purposes Two Philadelphia agencies, with esti- president of the Advertising Research is in preparation and will be sent to Foundation, that a review of ARF's mated combined billings of over $12 the deans of universities with outstand- million, have reached an agreement in recommended standards for TV meas- ing departments in broadcasting and principle to merge around April 1. urement is upcoming (BROADCASTING, journalism. The two agencies are Spiro /Laven- Jan. 22) drew fire last week from a The book was developed and pro- director of ARF. son Inc., formerly Lavenson Bureau of duced under the supervision of Robert Advertising, and Ringold/ Kalish/ Wal- Donald McGannon, president of L. vice TV Hutton Jr., president and pert Co. The new shop, as yet unnamed Westinghouse Broadcasting Co., chair- promotion manager, and William H. man of both the Broadcast Rating Coun- will have branch offices in New York Steese, vice president and radio pro- and Palo Alto, Calif. cil and the National Association of motion manager, both of Petry. Broadcasters' research committee, noted The announcement was made by that the ARF committee "has not met Walter A. Spiro and Herbert H. Ring- in months and probably was not exposed Media accept bigger old, presidents of the two firms. to the assertions contained in [Mr. Dodge's] speech." marketing role New radio department at Blair In a telegram to John O. Henry, ARF chairman, Mr. McGannon said The media are becoming more aware John Blair & Co., New York, has he was concerned with reports of Mr. of their role in the marketing process, established a spot -radio creative and Dodge's comments to the New York members of the Advertising Club of sales development department to pre- chapter of the International Advertising Greater Miami were told last week. sent the benefits of the medium to ad- Association and that "serious and con- Peter E. Schruth, senior vice presi- vertisers and agencies, it was an- structive consideration" of TV- audience- dent of Westinghouse Broadcasting Co. nounced last week by Thomas Harri- measurement methodologies "would and vice chairman of Westinghouse son, president, Blair Radio Division. have included dialogues with the BRC Learning Corp., told club members that Robert Dwyer, vice president, will and the NAB research group, both of he discerned a growing recognition by supervise the department. Its first proj- which have full-time professional re- media of their responsibility in the ect will be preparation of a compre- search staffs and are concerned with "systematic accumulation of knowledge hensive presentation on the marketing audience measurements over a long- about changing markets, demographics, opportunities provided by spot radio. term, continuing basis." buying habits and a diversity of cus- Mr. McGannon noted that several tomers -the kind of research which Agency appointments ... research projects on national and local helps the client in his specific market- TV measurements had been completed ing planning." Carter -Wallace Inc., New York, as- by those groups and had received To this end, he said, Westinghouse signs its Rise instant lather and a num- publicity. Broadcasting has launched two major ber of unidentified new product assign- The industry and the public, Mr. projects as part of its formal marketing ments to Carl Ally Inc., there. Billings McGannon added, "could be misled program: the Marketing Information total about $2 million. Rise was han- when such speeches tend to imply Bank (MIB) and the Consumer Atti- dled by Sullivan, Stauffer, Colwell & sweeping discoveries and new causes tude Panel (CAP). MIB, he said, is a Bayles, which remains agency for Car - for alarm. There is little question vast reservoir of facts extracted from ter-Wallace's Arrid deodorants. among professional waves of questionnaires completed by researchers [that] Uncle Ben's Inc. the national television ratings are funda- permanent panels of 5,000 families lo- Division, Mars Inc., Houston, Tex. (rice), moves $2.5 -mil- mentally correct. I cated in 10 major markets. Consumer Further couldn't lion help but wonder Attitudes Panel, he said, provides a account from Ted Bates & Co., whether the profes- New York, to sionals on the means of measuring attitudes in an at- J. Walter Thompson Co., ARF's committee had Chicago. endorsed or would endorse Sherwood's mosphere of over -all objectivity and conclusions." maximum elimination of bias, Mr. Seeburg Corp., Chicago, moves na- The broadcasting and advertising in- Schruth said. tional advertising account from Post - dustries, he added, "are seriously and "If media know more, and can help Keyes-Gardner, Chicago to Brickman & continuously concerned about the pre- [their] customers know more," he said, Selders Advertising there. cision of audience measurements and "the result will be substantially more Pizza Huts Inc., Wichita, Kan., names their improvement . . . and would effective marketing programs." Goodwin, Dannenbaum, welcome participation in constructive Littman & Wingfield, Houston, to handle advertis- efforts to achieve high qualitative re- New N.Y. FM rep firm sults." ing for 235 Pizza Huts in 31 states. Client's budget will be in excess of Media 500 Inc., new representative $200,000. Rep operations detailed firm at 500 Fifth Avenue, New York, Chicken Delight Inc., nationwide in new Petry book has been formed to represent Sun- shine United Network, Fort Lauder- chain of retail food outlets, has ap- Edward Petry & Co. has published dale, Fla. pointed Wilton, Coombs & Colnett Inc., San Francisco, a 32 -page, hard -cover book that is Peter Piech, president of Producers to handle advertising and intended to serve as a report of stew- Associates of Television, will continue promotion in Northern California Pacific ardship and progress for the owners in that job in addition to being presi- and Northwest. and executives of the firm's client sta- dent of the new firm. The network, Conex and Hi -Cone Divisions, Illi- tions as well as an educational training consisting of 13 Florida FM stations, nois Tool Works Inc., Des Plaines, Ill., document for students of broadcasting was organized last November by Wil- switches account from M. M. Fisher and journalism. liam Gebhart (BROADCASTING, Nov. 13, Associates to Waldie and Briggs Inc., Titled "A Short Pause For Identifi- 1967). Chicago. ITW is radio advertiser.

36 (BROADCAST ADVERTISING) BROADCASTING, January 29, 1968 For air media: a period of stern adjustment

Signs of a buyers' market turn up in TV (page 38). For radio this could be first billion -dollar year if economy stays hot (page 38). The 1967 record: a ievelling of growth rates (page 40). Why color counts (page 46). Mixed readings in Washington (page 50). For public television:

more promises than payments (page 60) . An iffy time for CATV (page 661 Station trading still stays strong (page 74).

perspective Television: No great upswing this year STEADY GROWTH AT 6 % -7% PREDICTED, BUT SHARP GAINS UNLIKELY

Optimism tempered with caution Stripped of niceties, this means that growth over the previous year. characterizes the business mood of the prevailing view among agencies is A canvass of leading reps indicates television in 1968 as the industry pre- that spot-TV's salesmen should price that the first quarter of 1968 is show- pares to bounce back from a 1967 that 30's with little or no premium. In the ing an improvement over the 1967 fell short of expectations. area of research, it means that agency period. They are reasonably confident Representatives of networks, agencies men want demographic information that 1968 as a whole will wind up with and spot representatives are confident but want it based on more sizable at least modest gains over 1967. that television's upward sales curve samples, though they pointedly ignore They applaud the Television Bureau will continue in 1968. But the sharp who is to pay for the expanded re- of Advertising for its efforts in carry- gains achieved before 1967 are prob- search. ing the story of TV to leading agencies ably beyond reach this year. They The cost of television continues as in conjunction with representatives. In stress that a general upturn in the its most overriding problem, according addition, reps themselves are intensify- economy could wipe away the reserva- to agency specialists. Related to costs ing their activities in the area of sales tions they have over the comparatively are such offshoots as overcommerciali- development to bring advertisers who modest gains they project for this year. zation, lack of product protection and have not used the medium into TV and Authoritative industry sources expect a resultant loss of commercial effective- to expand billing from current users. total advertiser spending in television ness, they maintain. But they agree that The three television networks ex- to rise about 7% this year. They look television is still an awesome sales tool. press optimism that 1968 will be an- for network -TV billing to grow 6% or In the programing area, the popular- other record -setting year. Officials ac- 7 %, local television about 7% and spot ity of feature films continues as the knowledge there has been a softening television about 6 %. most distinct trend, followed by a move- in the advertising economy but are Perhaps the most formidable chal- ment toward programs of 90 minutes sanguine about the prospects for 1968. lenge faces spot TV. Analyses provided or more, and the accent on specials. They cite the continuing excitement to BROADCASTING by media directors of Color is no longer considered a spec- provided by color, the growth and leading agencies point substantially, if tacularly strong talking point; it is here popularity of specials and the intrinsic not unanimously, to the conclusion that and has been here in virtually full force values of TV as a sales medium. the spot business must adjust itself for the past two years. Thomas H. Dawson, president of the more realistically to the advent of the National representatives in the spot - CBS-TV network, notes that in 1967, 30- second commercial and must work TV field are poised for a recovery from when advertising in general was down toward supplying more accurate and 1967, which undoubtedly was one of as compared to 1966, network televi- more meaningful research information. the poorest in TV history in terms of sion "recorded a high level of sales and

Radio: Aims for billion -dollar year ECONOMY IS BIG QUESTION TO LEAP FORWARD, BUT RISE SEEMS SURE

There is speculation that 1968 may industry, and cut -backs by cigarette ad- cate they are alert to the several eco- be radio's first billion -dollar sales year, vertisers, long a mainstay among radio's nomic indicators -auto sales, new but it is tempered by a wary cautious- clients. housing starts, etc. that give hints of ness engendered by apprehensions over A month into the new year reveals what lies ahead in the coming months. the course of the nation's economy. that many remain concerned about a But more than one broadcaster ex- It's believed that radio could experi- continuing softness. Cigarette dollars presses concern that the general un- ence a growth year that would boost are still not back in, at least not as they certainty surrounding a guns- and - butter its sales past the magic billion -dollar once were. And predictions for 1968 economy in a political year may render mark. are made still more difficult by the fact the conventional indicators useless. "We But radio's growth is surrounded by that a new concept in radio network- hope for the best, we think it'll be a so many "ifs" that few are willing to ing-ABC's quadri- partite plan and a good year, but it depends on the whole come right out and say 1968 will be wide- ranging audience study- Radio's economy," is a comment heard often. that good a year. Industry sources say All- Dimension Audience Research, or In short, everyone's optimistic that they expect total sales to be up 5% to RADAR-may have significant effects by year's end, radio will have registered 6% over 1967 with local radio growing on agency buys in the months ahead. substantial gains, but almost everyone by 6 %, spot by 5 %, and network by Slow First Half Broadcasters and is hedging his bets. 3 %, but their projections are tempered leading station reps say privately that ABC Radio President Walter A. by concern over the state of the general the first quarter, and probably the en- Schwartz said he expected that the economy, and by the knowledge that tire first half, of 1968 will not break adoption earlier this month of ABC's what were described as "bright hopes" any records. They are hopeful, how- four- network radio plan would "put for 1967 were subsequently dashed by ever, that business in the second half vitality into network radio, thus en- wide -spread softness in the advertising will move strongly forward. abling our affiliates to provide their business, labor problems in the auto Both station operators and reps indi- listeners more services and their adver-

38 (PERSPECTIVE '68) BROADCASTING, January 29, 1968 programing achievement and CBS Tele- "Sample sizes are too small." He criti- people viewing rather than home view- vision maintained its leadership as the cizes the "tendency to break down ing. world's largest advertising medium. samples over so many demographic and TV research is adequate "only for "The continuing interest in specials product -usage categories." He also hits round numbers on a national basis," was encouraging too," Mr. Dawson what he calls "the strange, wild varia- according to Bob Engelke, media di- says, "Nearly 100% of the CBS Tele- tions, producing totally unbelievable rector of Wells, Rich, Greene, New vision Network's entertainment specials patterns in the diary method, particu- York. In his opinion, proliferating were sold during the 1967 -68 season larly the rate of return." demographics and product -usage data and our news programs enjoyed a high TV research also was found lacking are "simply inadequate. It's impossible record of sales and achievements. by Harold Miller, vice president in to divide the samples into so many "We face the coming year with great charge of media and programing serv- categories as they do and still maintain confidence. We already have signed an unprecedented amount of first -quarter business. This could be an indication that 1968 could well be one of the most successful years in the history of the CBS Television Network." Research Agency media executives are almost unanimous in their criticism of local ratings research. Bertrand Wagner, vice president-as- sociate media director at Sullivan, Stauffer, Colwell & Bayles, New York, indicates his agency is dissatisfied with spot ratings, especially the proliferating demographics and product-usage figures. Mr. Miller Mr. Wagner Mr. Beria Mr. Roth "It's very difficult to feel reasonably sure about their accuracy," he says. ices at Grey Advertising, New York. reasonable accuracy. Of course, that "We are interested in such categories It has not, he says, come up with raises the question of who is going to in order to more precisely locate our sufficient answers relating to the quali- pay for better research and how much audiences." But, he adds, the agency tative aspects of TV programing and it is going to cost. I don't know the is somewhat inhibited from using the commercials, especially as they bear answer to that one." data "because of the general question on effectiveness. Higher Costs Many agency men of their validity. The problem, of Though research has "come a long cite the rising cost of television as the course, is in the sample sizes used." way," Paul Roth, vice president in major problem facing the medium. Frank Gromer, Foote, Cone & Beld- charge of media for Kenyon & Eck- Higher price tags, in their view, are ing vice president for marketing serv- hardt, New York, thinks there is a need leading to a splintering of commercials, ices, echoes Mr. Wagner's view: for more complete information on Continued on page 44

tisers greater commercial acceptance. an "irreversible . . trend to news, um in terms of its delivery of reach "Initial reaction from the industry sports and specials by all radio net- and frequency, on the most economical has been enthusiastic. It leads us to works. basis, of all major media. Interest in believe we are on the right track," he "The imagery transfer concept, de- network radio, because of RADAR, is adds. Mr. Schwartz says he feels the veloped almost 10 years ago, has been at an all -time post -TV peak." RADAR studies "will provide data not very competently confirmed by new re- Agency Views Robert Pearlstein, only on listening to all of the [ABC] search and should be the basis for most associate media director of BBDO, networks but also demographic and radio commercials in the future," he which spent $30.5 million in radio in product usage data by [each separate] said. 1967, voices optimism over radio's pros- network . . . RADAR will, in fact, Mr. Culligan indicated he felt that pects for 1968, stating there will defi- prove out our four -network concept. "engineered circulation," with special nitely be an increase in spending over "We are confident that ABC will commercials promoting "product con- 1967. He feels that network radio par- make a substantial contribution to the sumption as well as product purchase, ticularly has values in terms of effi- growth and popularity of network ra- will be accepted as routine." As for ciency and in merchandising potentiali- dio in 1968," he says. programing, he said "Mutual will pro- ties. Personnel Changes Noted CBS Ra- vide the most frequent news and maxi- He indicates that FM is "an area of dio would not comment on its prospects mum coverage of the Presidential cam- the future" and holds out promise for for 1968, but industry sources say the paign and the Olympics." growth if set prices drop and penetra- coming year could see a number of NBC Radio President Stephen La- tion increases. Mr. Pearlstein feels significant changes in this CBS division. bunski indicated the year was shaping that FM needs more research and says Heralding such changes, it was felt, up rather well for his network. He said: its possibilities will be enhanced if were several important personnel shifts "With more than two months re- RADAR takes cognizance of FM. In that took place in 1967, among them maining, bookings for the NBC Radio radio research, he says, RADAR is a the replacement in May of broadcast network in the first quarter to date have "step in the right direction." veteran Arthur Hull Hayes, CBS Radio already surpassed last year's results for "RADAR's methodology is sound," president, by Clark B. George, former the entire quarter.. . he reports. "Now we have to see more manager of WCBS -TV New York. "I also anticipate that the new of what RADAR comes up with." Matthew J. Culligan, president of RADAR research study will reconfirm But a spokesman for another leading Mutual, says 1968 will continue to see the strength of the network radio medi- Continued on page 40

BROADCASTING, January 29, 1968 39 A levelling of curves in 1967 FOR BOTH MEDIA RECORD BILLINGS -BUT GROWTH SLOWS DOWN

In terms of growth, radio and television time sales in and television recovered strongly. Will history be repeated? 1967 bore closer resemblance to those of 1961, an interval That's the multi -million -dollar question of 1968. of short recession, than to those of any other recent year. Tables below and at right show annual time sales since Total radio billings in 1967 made an annual gain of 2.8 %, records in both media were begun. The 1967 figures are television, only 0.3 %. But growth rates don't tell every- estimates compiled by BROADCASTINO from a survey tabu- thing. Radio billings in 1967 were $937 million, and in lated by the Washington firm of Sinrod & Tash, certified 1961 only $617 million; TV billings last year were $1.8 public accountants. In all cases net time sales are after billion, only $1.1 billion in 1961. promotional and frequency discounts but before deduc- In 1962, the year after the previous plateau, both radio tion of commission to agencies and station representatives.

Television time sales 1948 -1967

% change á change % change % change from National from from from National previous Non - previous previous previous Year Network year Network year Local year Total year

1948* $ 2,500,000 '$ 6,200,000 T 8,700.000 1949 10,796,000 $ 7,275,000 9,460,000 27,530,000 1950 35,210,000 +226.1 25,034,000 +244.1 30,385,000 +221.2 90,629,000 +229.2 1951 97,558,000 +177.1 59,733,000 +138.6 51,304,000 + 68.8 208,595,000 +130.2 1952 137,664,000 + 41.1 80,235,000 + 34.3 65,171,000 + 27.0 283,070,000 + 35.7 1953 171,900,000 + 24.9 124,318,000 + 54.9 88,474,000 + 35.8 384,692,000 + 35.9 1954 241,224,000 + 40.3 176,766,000 + 42.2 120,131,000 + 35.8 538,122,000 + 39.9 1955 308,900,000 + 28.1 222,400,000 + 25.8 149,800,000 + 24.7 681,100,000 + 26.6 1956 367,700,000 + 19.0 281,200,000 + 26.4 174,200,000 + 16.3 823,100,000 + 20.8 1957 394,200,000 + 7.7 300,500,000 + 6.9 174,000,000 - 0.1 868,700,000 + 5.5 1958 424,500,000 + 7.7 345,200,000 + 14.9 181,300,000 + 4.2 951,000,000 + 9.5 1959 445,800,000 + 5.0 424,200,000 + 22.9 200,600,000 + 10.6 1,070,600,000 + 12.6 1960 47 1,600,000 + 5.8 459,200,000 + 8.3 215,800,000 + 7.6 1,146,600,000 + 7.1 1961 480,300,000 + 1.2 480,100,000 + 4.6 199,600,000 - 7.5 1,160,000,000 + 1.2 1962 521,500,000 8.6 554,100,000 + 15.4 227,900,000 + 14.2 1,303,500,000 + 12.4 1963 537,900,000 3.1 616,000,000 + 11.2 240,800,000 + 5.7 1,394,700,000 + 7.0 1964 563,400,000 + 4.7 710,800,000 + 15.4 275,700,000 + 14.5 1,549,900,000 + 11.1 1965 594,000,000 + 5.4 785,700.000 + 10.5 302,900,000 + 9.9 1,682,600,000 + 8.6 1966 616,700,000 + 3.8 871,700,000 + 10.9 346,400,000 + 14.4 1,834,800,000 + 9.1 1967t 635,591,000 + 3.1 855,421,000 - 1.9 349,888,000 + 1.0 1,840,900,000 + 0.3 In 1948 FCC reported only "total revenues" (from time talent and services) from "network programs" and from business "sold directly by stations." Hence figures for that first year of television financial reporting are not comparable with figures fo r time sales in ensuing years. 11967 figures estimated by BROADCASTING. All others are from FCC.

a

It may offer more opportunity in pro- graming types, thus allowing an adver- RADIO AIMS FOR BILLION -DOLLAR YEAR Continued from 39 tiser to home in more closely" on a target audience; but he adds: The ABC agency was not as optimistic as Mr. year. ratings "will show whether or not it's Pearlstein. "If radio holds its head The effects of the national economy a worthwhile buy." above water in 1968, then it will be will be felt most in radio -more so than Mr. Kanner also comments on the accomplishing a great deal," asserts TV, especially if there are expenditure RADAR study, which he believes may Bern Kanner, senior vice president and cutbacks, Mr. Kanner asserts. Network well "emerge as a rating system, but director of media management, Benton radio, he says, isn't as strong as in past more has to be done before we cross & Bowles. His agency plans to spend years. As for ABC's four-network plan, the Rubicon." about 2% of its budget in radio this he feels that "it first has to prove itself. FM Growing Foote, Cone & Beld-

40 (PERSPECTIVE '68) BROADCASTING, January 29, 1968 Radio time sales 1935 -1967

% change change % change % change change from from National from from from Nationa'. previous Regional previous Non - previous previous previous Year Network year year Network year Local year Total year

19351 $ 39,737,867 $ 13,805,200 $ 26,074,476 $ 79,617,543 19362 1937 56,192,396 +41.4 $2,854,047 23,177,136 +67.4 35,745,394 +37.1 117,908,973 +48.1 1938 56,612,925 + 0.7 2 28,109,185 +21.6 32,657,349 - 8.7 117,379,459 - 0.6 1939 62,621,689 +10.6 2 30,030,563 + 6.8 37,315,774 +14.2 129,968,026 +10.7 1940* 71,919,428 +13.1 1,869 ,583 37,140,444 +23.8 44,756,792 +20.0 155,686,247 +20.5 1941 79,621,534 +10.7 2,752,073 +47.2 45,681,959 +23.0 51,697,651 +15.5 179,753,217 +15.4 1942 81,744,396 + 2.7 3,444,581 +25.2 51,059,159 +11.8 53,898,916 + 4.2 190,147,052 + 5.8 1943 99,389,177 +21.6 6,256,508 +81.6 59,352,170 +16.2 64,104,309 +18.9 228,102,164 +20.0 1944 121,757,135 +22.5 7,612,366 +21.7 73,312,899 +23.5 84,960,347 +20.3 287,642,747 +26.1 1945 125,671,834 + 3.2 8,301,702 + 9.1 76,696,463 + 4.6 99,814,042 +17.5 310,484,046 + 7.9 1946 126,737,727 + 0.8 8,043,381 + 3.1 82,917,505 + 8.1 116,380,301 +16.6 334,078,914 + 7.6 1947 127,713,942 + 0.8 7,012,689 -12.8 91,581,241 +10.4 147,778,814 +27.0 374,086,686 +12.0 1948 133,723,098 + 4.5 7,329,255 + 4.3 104,759,761 +14.4 170,908,165 +15.6 416,720,279 +11.4 1949 128,903,467 - 3.6 5,994,858 -18.2 108,314,507 + 3.4 182,144,301 + 6.5 425,357,133 + 2.1 1950 124,633,089 - 3.3 6,897,127 +15.0 118,823,880 + 9.7 203,210,834 +11.6 453á64,930 + 6.6 1951 113,984,000 - 8.5 8,481,000 +23.0 119,559,000 + 0.6 214,519,000 + 5.6 456,543,000 + 0.6 1952 102,528,000 -10.0 7,334,000 -13.5 123,658,000 + 3.4 239,631,000 +11.7 473,151,000 + 3.6 1953 92,865,000 - 9.4 5,192,000 -29.2 129,605,000 + 4.8 249,544,000 + 4.1 477,206,000 + 0.9 1954 78,917,000 -15.0 4,767,000 - 8.2 120,168,000 - 7.3 247,478,000 - 0.8 451,330,000 - 5.4 1955 60,268,000 -23.6 3,809,000 -20.1 120,393,000 + 0.2 272,011,000 + 9.9 456,481,000 + 0.7 1956 44,839,000 -25.6 3,585,000 - 5.9 145,461,000 +20.8 297,822,000 + 9.5 491,707,000 + 7.7 1957 47,951,000 + 6.9 3,709,000 + 3.5 169,511,000 +16.5 316,493,000 + 6.3 537,664,000 + 9.3 1958 42,786,000 - 8.7 3,733,000 + 0.6 171,939,000 + 1.4 323,207,000 + 2.0 541,665,000 + 0.9 1959 35,633,000 -23.4 188,143,000 + 9-4 359,138,000 +11.1 582,914,000 + 7.6 1960 35,026,000 - 1.7 202,102,000 + 7.4 385,346,000 + 7.3 622,474,000 + 6.8 1961 35,837,000 + 2.3 199,980,000 - 1.1 381,425,000 - 1.0 617,242,000 - 0.9 1962 37,326,000 + 4.2 212,113,000 + 6.1 415,810,000 + 9.0 665,249,000 + 7.8 1963 41,797,000 +12.0 224,701,000 + 5.9 445,243,000 + 7.1 711,741,000 + 7.0 1964 43,783,000 + 4.8 237,290,000 + 5.6 482,695,000 + 8.4 763,768,000 -1. 7.3 1965 44,602,000 + 1.9 254,107,000 + 7.1 529,073,000 + 9.6 827, 782,000 + 8.4 1966 47,217,000 + 5.9 284,552,000 +12.0 580,210,000 + 9.7 911,979,000 +102 1967t 47,957,000 + 1.6 292,370,000 + 2.7 596,748,000 + 2.9 937,075,000 + 2.8

Nationwide and regional networks combined. 'Figures prior to this date not comparable in all categories. ' Data not available. ".Regional network calculat ions discontinued in 1959. f1967 figures estmated by BROADCASTING. All others are from FCC.

ing vice president for marketing serv- that until recently FC &B buyers were billings at LaRoche, McCaffrey & Mc- ices, Frank Gromer, expects his agency's prohibited from using radio reports. Call, according to James Tommaney, investment in network and spot radio More recently, they have been permitted senior vice president. The agency has to increase about 5% during the year. to use ARB reports, but only as guides no network or FM radio investments. He anticipates FM's "growth to a to stations' rankings in their markets. Mr. Tommaney considers radio re- larger share of the total radio dollar." He views the trend to spot radio as search pertaining to day -parts adequate, He "conceptually favors" ABC Radio's part of "the long -term trend toward but does not rate that dealing with four- network approach, but seems to greater media flexibility," also mani- demographics so highly. He sees no have adopted a wait- and -see attitude fested in regional editions of national trend toward locally or regionally because of "their clearance problems." magazines. placed spot buys or barter arrange- Mr. Gromer considers most radio re- An increase in new products will be ments. search "woefully inadequate," and says responsible for increased spot radio Better Data Erwin Ephron, media

BROADCASTING, January 29, 1968 41 Five years of rock -clearing is bringing a harvest to radio

Despite a "delicately poised" the expenditures of leaders by com- show many significant companies economy, radio hasn't been sounder pany and brand. An expenditure substantially expanding their radio in 20 years, according to Miles Da- measurement company is active in investment. These are some of them: vid, president of the Radio Adver- the field-Radio Expenditure Re- First nine months tising Bureau. ports of Larchmont, N. Y.- supply- Company 1986 1967 change (000) (000) Mr. David last week prefaced his ing the facts to RAB for quarterly Amer. Home Prod. $3, 372 outlook for the year with a retro- and annual release. Sun Oil Co. $1,765 +383% General Foods 1,083 2,292 +111 spective look at radio's past five "Problem 2 -no reach and fre- Bristol -Myers 579 2,112 +265 years. Mr. David said: quency figures: Well on its way to Wm. Wrigley Co. 1,415 1,855 + 17 Noxell Corp. 346 1,096 +217 "Let's look backwards. Of course, solution. At least two well- established American Cynamid 351 1,424 +306 Mobil Oil Co. 224 1,195 +433 this is forecast time. But in today's measurement companies now pro- Fla. Citrus Comm. 294 1,893 +544 economy everyone is so busy strain- duce studies which can provide Sinclair Refining 240 1,068 +345 ing to see what's immediately ahead, weekly reach and frequency. RAB "In local radio, substantive break- we all need an orientation- break. has a yardstick of reach and fre- throughs were made as well. For ex- "Where were we five years ago? quency averages which advertisers ample RAB worked closely with By 1963 radio had come through the and agencies are using enthusiastic- Sears, Roebuck in many ways in- frightening fifties a changed medi- ally to assess what radio delivers. cluding the preparation of a how -to- um. Programing was redesigned. Our (This is all made possible because use radio manual for their stores. role in people's lives was assured. the industry enlarged the amount of There has been stepped up use of Radio sets were selling fast. Local knowledge about radio measurement radio by individual Sears stores all business was growing well. But our through the All -Radio Methodology over the country. Today, Sears is national /regional and co -op adver- Study. the number one radio account in a tising future was doubtful. Maybe "Problem 3 - creative apathy: number of cities. RAB hopes to make even dismal. Also on its way to solution. Major further contributions to better un- "Tick off some of the problems: events to dramatize radio's creative derstanding of radio among major "1. You couldn't even tell the potential have became industry high- retail chains in 1968. players. No scorecard listed adver- lights. RAB publishes a creative "Which brings us all the way tiser expenditures. Every quarter newsletter for 2,000 creative people. round from looking backwards to when advertisers of other media We believe it's the only newsletter looking forwards. Because of the were published, the absence of radio in the world that comes with a re- tremendous progress in providing burned in the impression we were cording; creative people can hear as the kind of information and coun- disappearing. well as read it. They are also kept seling advertisers and agencies need, "2. There was no way to evaluate up -to -date on radio's creative oppor- radio is in a better position to ac- radio's audience in direct compari- tunities through personal RAB pres- celerate growth than we have been son with other media. We had no entations. before. figures for the audience delivered by "Problem 4-households as the Won't Rest on Laurels "It will a total budget -only the audience unit: There's growing recognition be a challenging year, nonetheless. 'rating' of a single spot. No reach now that the basic marketing and The economy is delicately poised. and frequency of total schedules, no media evaluation unit should be in- But we're confident that we can do cumulative audience. dividuals. more good now than we ever could "3. Creative people in many agen- "What has followed the problem - before some of the perennial radio cies were only dimly aware radio had solving? In 1966, radio achieved its problems were resolved. So much so continuing significance for their cli- greatest growth of post -TV time both that RAB has greatly expanded its ents. And in 1967, nationally and locally. sales effort this year. We'll call face - "4. The unit for media evaluation despite the fact that advertising total- to -face on fa'r more major national was total- still households. Radio's great ly apparently stood still, radio advertisers, more regionals, more strength as 'a medium able to ly held onto its previous year's big target retail, and more cooperative individuals was hidden. gains and added further growth. It major advertising decision executives than "That's where we were five years was slow growth compared to the ago -vulnerable despite the many preceding year but demonstrated in any past year. faithful advertisers buying us, some that we could make progress even in "We know radio's state of the almost intuitively. an uncertain economy. medium hasn't been sounder in 20 The Cures "What's happened Proof of the Pudding "As this years. There will be many more top - since? is prepared we have the RAB spot level people in the advertising com- "Problem 1 -no published budg- radio figures available for the first munity who share this awareness by ets: Solved. The industry publishes three quarters of last year. They the end of 1968."

research director at Papert, Koenig, rectified. "Radio data is becoming more agency does not anticipate spending Lois, says that PKL probably will be comprehensive. It's not totally adequate appreciably more in radio during 1968. wing slightly more radio. The in- for our purposes yet, but several de- "The basic research problem of out -of- crease- somewhere in the vicinity of velopments- notably RADAR -are en- home listening is still a gray area, and 3% to 5 %, the industry norm-prob- couraging," he says. radio research in general is inadequate." ably will go either to network or FM. Bert Wagner, vice president and as- The one bright spot on radio's 1968 According to Mr. Ephron, the short- sociate media director of Sullivan, horizon, according to Mr. Wagner, is comings of radio data are slowly being Stauffer, Colwell & Bayles, said his that "FM is increasingly competitive

42 (PERSPECTIVE '68) BROADCASTING, January 29, 1968 we've got a face

and one that Chicago likes! It's a modern blend of news, information, talk and sports that brings the world to your doorstep every day ... keeps you alert and on your toes u it's the warm, friendly approach of a Mal Bellairs, Lee Phillip, a Dr. Kehm. It's the biting caustic comment and two -way telephone discussions of a Jerry Williams or a Don Cannon it's the "right now" on- the -spot coverage of hard news ... the "no-nonsense" frank discussions of people and issues making headlines in today's fast -moving world it's the personal selling magic of a group of pros who will not be ignored it's the station people have to listen to it's the station to use to sell your product or

service For further details, call your nearest CBS Radio Spot Sales office.. . or Jack Bivans, General Sales Manager at (312) 944 -6000.

A TH7 7AUYOfCN/CACO CBS STON WßßMíiìiiiin

BROADCASTING, January 29, 1968 43 Mr. Engelke Mr. Gromer Mr. Petcavage Mr. Ephron Mr. Tommaney Mr. Kanner

with AM." as it has found more uses for its clients gaining a larger share of the radio dol- He sees "a great deal of spot radio in the medium. lar as presentations from representa- business and only some network, but it Y &R uses a combination of network tives and stations have become "more would be hard to measure a trend to- and spot radio for the national clients sophisticated and more mature," Mr. ward spot." He says SSC&B "has ex- active in the medium. FM too has been Fuller states. perimented with barter off and on, but our involvement is minimal." No Predictions Robert E. (Buck) TV: NO GREAT UPSWING continued from page 39 Buchanan, vice president and associate director of the broadcast department, J. Walter Thompson Co., says it's diffi- which, in turn, results in clutter and a prospect of clustering commercials cult to predict the amount of money loss of commercial effectiveness. "would inevitably reduce the medium's that will be allocated to a particular SSC&B's Mr. Wagner calls it TV's effectiveness" even further, he believes. medium over the period of a year be- major problem in 1968. "The rising Mr. Gromer says he hopes for "solid cause of the wide variety of clients cost of television with fractionating research into the question of clutter" JWT has. But he adds that it is rea- audiences produces higher costs -per- during the year. sonable to assume that JWT will spend thousand. We've gone to 30-second Programing In the programing as much money in radio as it did in commercials to halve the cost, but TV arena, more movies, more specials, and 1967. He notes that the agency's in- is still expensive. Unless we get into more variety programs are predicted by vestment over the past few years has I5's.... I see the day when television agency spokesmen. remained relatively stable, with spot costs will be computed in cost -per- There won't be anything new in net- work-TV programing gaining an increasing share and network thousand -per second." except more movies, the opinion Bern Kanner, a decreasing proportion. Albert Petcavage, media vice presi- in of dent at Doyle Dane Bernbach, New senior vice president and director of He is cautious in his remarks about York, says television's is media management at Benton & ABC's four -network operation. He says efficiency de- clining in comparison Bowles, New York. Specials will con- the concept seems sound but the agency with other media. "Although there are no obvious changes tinue, but each network will be a bit feels there "is no need to rush in . .. within a year's time, it's evident more wary about proceeding without we want to see how it goes." He indi- that the cost -per- thousand gap between TV advertiser commitments. Mr. Kanner cates that clients that have not used and other media is narrowing," he says. says that the networks were "burned nework radio or have used it sparingly TV's most pressing problem in Mr. somewhat" in carrying some specials conceivably could become interested if Petcavage's view concerns 30- second this season without full sponsorship. sufficiently large group a demographic commercials and how they should be Grey's Mr. Miller says the big un- can be assembled. priced. Another cost problem he cites answered programing question is: has JWT used FM in the past and is the lack of a consistent policy within "How do you program against motion will continue to use it to reach partic- the industry on cut -in rates. pictures ?" ular groups, such as ethnic, high- income Peter Berla, a senior vice president Mr. Roth of K &E believes there is and other specific segments. He reports at Carl Ally Inc., New York, ties tele- a marked trend toward "formula pro- budgets for FM have remained at a vision's higher costs with the prolifera- graming" with movies and variety fixed level over the past few years. tion of media, especially additional tele- shows in the ascendancy. Pilot produc- Bob Engelke, media director for vision stations. "The more television tion and new program ideas are at their Wells, Rich & Greene, predicts that FM stations there are," he says, "the lowest points in years, he notes. The will become rapidly more competitive smaller the splintered audience becomes. time might be right, he ventures, for a with AM, and reports his agency uses We have to make more choices as to sports program in prime time on a the medium for its attractive rates and where we're going to place our adver- regular basis. demographics. tising. The proliferation of media Following is a summary of TV bud- He also cites what he calls "a long- raises the cost of doing business." get prospects during 1968 from a cross - term trend against network radio, in FC &B's Mr. Gromer says television section of leading advertising agency favor of local," and says WRG is using is "a less effective medium than it was executives: no network radio at present. several years ago." He points to "the Mr. Berla at Carl Ally Inc., says his James H. Fuller, broadcast super- continuing increase in commercial ac- agency will spend half of its TV dollars visor, Young & Rubicam, predicts that tivity, clutter" and costs as the primary in network, half in spot, in 1968. Y &R will be using more radio for its reasons for his opinion. Other reasons The general economy "pervades clients in 1968 than in 1967. He notes he cites are "increasingly fractionalized" everything" in agency plans for tele- that for the past three years the agency viewing and even "personalized" view- vision in 1968, according to Herbert has been expanding its radio investment ing in multiset homes. Clutter and the Maneloveg, vice president, director of

44 (PERSPECTIVE '68) BROADCASTING, January 29, 1968 .01 I I. //lliiesffr'' Sout I

" Vt 04%. - .1:;r"." 410110,--; -`e tor- ,10#'

malle=616ammmellYearle=latc,== As usual, WTV1 does not have all of the Top 40 peograins- in Soutknorida. Only 29, says ARB. Only 29, says NSI.

NSI and ARB for Miami, November, 1967, based on weekly average of total homes viewing each program. (Audience data are based on research techniques which yield statistical estimates only, and are limited in their accuracy by any sampling deficiencies inherent in the survey from which these data were derived.)

Complete color facilities / Represented by Peters, Griffin, Woodward, Inc. / A Wometco Enterprises, Inc. station / CBS affiliate

BROADCASTING, January 29, 1968 45 media, BBDO. The agency's business age allotted to TV by K&E clients will in the ratio of its network -TV buys to ought to increase some 5% (network remain about the same but the amount spot -TV buys in 1968. Last year, PKL and spot), but clients will be watching will increase because of over -all ex- spent an estimated $11.5 million in net- budgets more carefully than ever and panded billing. He indicates K &E is work, $13.5 million in spot. this will be reflected in media choice oriented more toward network TV be- Mr. Ephron indicates that this year and strategy, Mr. Maneloveg says. cause its cost -per -thousand is about the may see some changes in the pricing "This year will be pretty much a same as spot's but network provides structure, particularly for network buys. buyer's market, as it was in 1967," says advantages in isolated positions and There will probably be a re- evaluation Mr. Kanner of Benton & Bowles. greater audience selectivity. of corporate sponsorship. "Corporate Mr. Kanner says Benton & Bowles James Tommaney, senior vice presi- pricing," he says, "will get closer to will boost TV spending by 10% in dent, LaRoche, McCaffrey & McCall, 'opportunistic' scatter -plan costs. 1968, but the gains will register pri- whose network TV investment is much "Why should a sponsor make a com- marily in new -product marketing. larger than its mitment for a buy that costs him, say, While costs increase, he indicates, spot, expects to $4.25 CPM early in the season when clients will still keep their budgets level. increase net- later, due to softness in the business, Over -all, he thinks, 1968 product sales work billings in he can make the same buy for $3 ?" will be kept down and "tied tightly" to 1968, with spot Mr. Ephron asked. the economic outlook. staying about James M. Ellers, vice president and Mr. Kemp of Compton is optimistic the same or account supervisor, Warwick & Legler over an increase in TV spending in growing at an Inc., New York, projects W&L's 1968 1968 because a number of clients plan average rate. He TV spending at 25% ahead of last year. to expand use of network and spot. attributes the in- The heaviest traffic, he says, will come DDB's Mr. Petcavage says his crease in net- from Timex watches, which this year is agency plans no substantive changes in work to a large aiming for 12 to 13 network TV spe- the ratio of network to spot -TV buys. number of ad- cials-up from 11 specials in 1967. "We may be a little heavier in network, Mr. Bahr vertisers moving Mr. Engelke says Wells, Rich, but not much more than we were last into TV from Greene, will probably increase its tele- year." It's estimated that DDB spent print advertising. vision investment in 1968. But he hits 65% of its TV dollar in network in LaRoche's clients tend to use a hard on what he considers the medium's 1967 (BROADCASTING, Nov. 27, 1967). selective scatter plan rather than full "major problems " -increasing costs While Mr. Petcavage was generally sponsorship and Mr. Tommaney sees and inadequate research. optimistic about the coming year in a trend toward 30- second commercials. Warren Bahr, senior vice president advertising, he thinks political adver- Mort Keshin, senior vice president and media director of Young & Rubi- tising should help firm the past year's and media director of Lennen & Newell, cam, expects TV billings from clients to spotty performance. says the agency's projections for 1968 increase over 1967 but indicates the TV Rise at FC &B Mr. Gromer says include an increase in over -all billing percentage of over -all billing could be FC &B will increase its TV investment and a proportionate gain for TV. He lower. He feels that the soft market in "between 5% and 10 %," in 1968. cautions, however, that the softness in advertising probably will continue for Mr. Miller indicates that television advertising is likely to continue, at some time, and he voices the hope that expenditures for Grey clients are not least for some months. local stations will meet the crisis by apt to increase in 1968. Heavier in Spot Mr. Ephron says what he calls a more realistic and prac- Mr. Roth estimates that the percent- Papert, Koenig, Lois, plans no change ticable approach to pricing. Color wins over TV advertising

Black- and -white commercials are the exception ed, or as one agency president put it: "They've backed away from what is naturally right." as advertisers, agencies become color oriented Classified now as the exception, the monochrome TV message for a major to reach growing number of color- equipped homes advertiser still remains an integral (though small) part of media planning, especially when "special cases" arise. In 1968 the advertiser might do well than in January 1967. B &W Over Color A few instances to call his TV- buying not advertising but The networks report high color -vs: where black and white outplays color in colortising. black -and -white ratios: NBC with 100% a projected campaign were cited last Every major national client in the color, CBS with 91% color and ABC week by various agency spokesmen advertising world is color- oriented. with 87% color (excluding weekend questioned on the subject. Most speci- Every major advertising agency has be- sports specials). fied that budgetary problems warrant come the colorbearer. No one appears -Why color? Because it's "natural," use of black and white, especially with color-blind to the statistics: because "without it you lose some- film and tape equally expensive. One An estimated 30% of U. S. TV thing," because "everybody else is using spokesman cited color commercial costs homes now have color sets. By the end it," because color is now regarded as that range from $5,000 up to over of 1968, it may climb 5% to 10% "routine," and "standard" and "neces- $50,000 for one commercial. higher. sary." Other agency people said they would According to latest NBC estimates, Black-and -white TV commercials not use color only when special effects there are approximately 14 million col- haven't lost their foothold in the tele- were desired -a newspaper or news- or homes in the U. S.- 4,490,000 more vision medium, they've merely retreat- reel effect, for example. Several men -

46 (PERSPECTIVE '68) BROADCASTING, January 29, 1968 At RCA our new corporate symbol is really a minor change compared with the innovations it will signify in decades to come.

47 BROADCASTING, January 29, 1968 Sure your programming looks good in color. But how does it look in black and white?

It might look like this if you're operat- perfect black and white all the time. ing cameras without separate Why? Separate luminance, registra- luminance. tion stability, common sweep ampli- fier, negative registration. All are key But, you needn't worry, if a sepa- factors in making the PE-250 the rate luminance channel is carrying broadcasters' preferred image builder your black and white signal. -for both black and white, and color. It's something you don't even have to The PE -250 is so dependable three think about with General Electric's major networks in North America use PE-250 live color camera. Even if your if +ho rrtee} ; .. 46 .. which to base a decision that the ac- practices and policies half way through If you quisition would serve the public interest their new renewal period. by enabling ABC to compete on a more One long -pending rulemaking that equal footing with CBS and NBC. But was concluded last year provides for don't believe the department, in an unprecedented uniform 6 a.m. standard time sign -on intervention in a commission proceed- for most daytime -only stations. The your eyes, ing, argued that the FCC had failed to new rule also permits fulltime stations consider adequately the anticompetitive to begin using daytime facilities at 6' call and aspects of the proposed merger -and a.m. rather than sunrise. asked the U. S. Court of Appeals in Still Losing Ground Retrenchment ask to see Washington to review the case. Mem- in the field of broadcast regulation, 9! bers of the commission majority grum- however, hasn't enabled the commission bled that the department was out of its to keep up with its other work. Back- our depth in broadcast matters, but the de- logs in the CATV regulation -the last partment won the fight, by default, major acquisition of commission re- presentation. when ITT, wearying of the two -year sponsibility -keep growing; petitions effort to merge, terminated its agree- for waiver of the CATV rules are num- ment with ABC at the first opportunity, bered in the hundreds, and some have ATLANTA on Jan. 1. been awaiting action for more than a General Electric Company Similarly, a 4-to -3 decision to ap- year. Visual Communication Products Department massive Room 517 prove -again without a hearing-the The investigation of AT&T's 1330 W. Peachtree St., NW transfer of five television construction rate structure has reached the point at Atlanta, Georgia 30309 permits held by warehouseman D. H. which issues bearing on rates charged 404.892 -0101 Overmyer to a subsidiary of the AVC for various services, including program CHICAGO Corp. aroused the interest, if not the transmission, are being considered. But General Electric Company wrath, of the House Commerce Corn - even as that investigation continued, Visual Communication Products Department AT&T last week announced 117 S. Main St. mittee. Chairman Harley Staggers (D- it would Mt. Prospect, Illinois 60056 W.Va.) called the commission before file new tariffs providing for sharp in- 312 255 -3200 his group for an explanation of the ap- creases in transmission costs-a filing CLEVELAND proval, which appeared to run counter certain to precipitate a new and, for the General Electric Company to a commission policy designed to bar commission, burdensome rate hearing Visual Communication Products Department such wholesale acquisitions of major - (see story this issue). 910 Williamson Building market television properties. Further Another AT&T rate to- Cleveland, Ohio 44114 case bound 216 781.6822 hearings on the issue are expected. affect broadcasters' transmission charges. DALLAS The commission's approach, how- involves Sports Network Inc.'s com- General Electric Company ever, has for the most part given ele- plaint that occasional -use rates it pays Visual Communication Products Department ments in broadcasting an opportunity for interconnection are discriminatory Room 400, 4447 N. Central Expwy. to quiet nervous stomachs that had as compared with the contract, high- - Dallas, Texas 75205 frequently been upset in the bad old volume rates charged networks. 2L4 526.0426 The days of Chairmen Minow and Henry. commission's Common Carrier Bureau, HOLLYWOOD There has been a virtual drying up of in its proposed findings in the case, in General Electric Company Visual Communication Products Department ideas for new regulation in the broad- effect, agreed, and recommended that Room 304, 3518 W. Cahuenga Blvd. cast field. (One exception was the rul- the carrier's rates be adjusted to elimin- Hollywood, California 90028 ing in June that the fairness doctrine ate what the bureau considers their 213.466.5241 applies to cigarette advertising. But that inequitable character. KANSAS CITY decision appears to have been based New Fight Now heating up is a General Electric Company Visual Communication Products Department as much on political and moral as on battle that the commission will have to' 3628 West 95th Street ideological or legal grounds.) resolve between four ground-based com- Leawood. Kansas 66206 Old Proposals Sometimes Die And mon carriers and the Communications 913 649.7131 the tough proposals left over from Satellite Corp. over the ground -based NEW YORK those days are expected to be quietly systems' proposal to lay a fifth trans - General Electric Company laid to rest. One, to limit ownership of Atlantic cable- TAT-5. AT&T, ITT, Visual Communication Products Department of America Western Graybar Bldg., Room 2613 television stations in the top -50 markets Radio Corp. and 420 Lexington Avenue to three (no more than two of them Union International say the cable, New York, New York 10017 VHF's), is believed to be on the verge which would link the U.S. with the 212.751.1311 of extinction. Another, to bar networks Iberian peninsula, would provide less SYRACUSE from owning or controlling more than expensive and more reliable service General Electric Company 50% of their prime -time programing, than would a new satellite. Visual Communication Products Department 1900 Brewerton Road is expected to meet a similar fate before And the flood of equal -time and fair- Mattydale, New York 13211 the year is out. ness- doctrine complaints expected at 315.456.3686,2165 In addition, the old controversy over the commission this Presidential-elec- WSHINGT,ON,A,G ,. whether to 'whit:eábditt. the tcoin- tion: year is cetain'io provide'á'trltititi Geñerä l!Eléctrinompa ny mission should limit commercial prac- mental headache to staff and commis- Visual Communication Products Department tices of broadcasters was defused as a sioners alike. Indeed the troubles started 777 14th Street, NW well Washington. D.C. 20005 result of the commission decision in early this year, with a publicized 202.393.3600 1966 to require license renewal appli- complaint in behalf of Senator Eugene cants to explain the public -interest rea- McCarthy (D-Minn.)--the only an- Visual Communication Products Department, sons for proposing to exceed the Na- nounced candidate for the Democratic Electronics Park, Syracuse, New York 13201 tional Association of Broadcasters com- Presidential nomination -that the net- mercial -time standards. Those whose works refused to provide him with time reasons fail to satisfy the staff are di- equal to that afforded President John- GENERAL ELECTRIC rected to report on their commercial son in the one -hour three- network pres- (PERSPECTIVE '68) 53 BROADCASTING, January 29, 1968 entation of A Conversation with the force to determine whether the spec- the Justice Department and of the President last month. trum is being used to maximum advan- President's Council of Economic Ad- But the commission's major concern tage and whether the Communications visers. Chairman Hyde is an ex- officio this year is in research, particularly as Act of 1934 and the Communications member. The group's report is due in related to spectrum management. The Satellite Act of 1962 need revision, August, but it seems unlikely that dead- search for ways to relieve the spectrum and to look into a variety of questions line will be met. shortage of land -mobile-radio users - concerning the launching of a domestic Although the commission will con- and that will almost certainly involve communications satellite-how soon tinue work underway for almost two a transfer of some spectrum space now will one be economically feasible, years on the question of whether non- reserved for television, if only on a should a domestic system be of general government entities should be allowed sharing basis- occupies considerable purpose or specialized (say, for broad- to own and operate domestic communi- time and energy. casting), should there be more than cations satellites, it is unlikely in the Of even greater longe -range impor- one, and would such a system affect extreme that the agency will reach a tance is a projected over -all research Comsat and the international common conclusion that would conflict with and policies-studies program, one that carriers. whatever the task force ultimately rec- will involve an examination of how Task -Force Personnel The 16 -mem- ommends in that area. to make more efficient use of the spec- ber task force is headed by Eugene V. Involved in the commission proceed- trum. The commission is now attempt- ing is the Ford Foundation proposal ing to define the limits of that study so that a satellite communications system that it may obtain outside research help. be established that would be limited But the study is expected to include House studio goes color to use by broadcasters and that would the long -promised inquiry into the im- turn over its profits to noncommercial Color is coming on strong at plications of the new and sophisticated television. But of immediate interest the House of Representatives' re- communications uses being made pos- is Comsat's proposal cording studio in Washington. that, while the sible by technological developments commission ponders various - They've even changed the photo- the legal among other things the so -called home and policy questions mural backdrop of the Capitol involved in the communications center. The present proceeding, it be permitted to launch dome from black and white to a inquiry into the relationship -so far a pilot program. color shot. The occasion: installa- as the commission's regulatory respon- FCC Downgraded? tion of a high -band color video- There are those sibilities are concerned- between com- critics of the commission who say that puters and the communications indus- tape recorder, two cameras and a playback chain. one reason the task force was estab- try, may become a part of the overall lished is that the commission is not do- The new setup should be ready project also. ing the job that needs doing. And there by Feb. 1, reports the studio's Hyde's Project The project, which has been talk-thus far unconfirmed director, James B. Perry. Film Chairman Hyde is credited with large- by any responsible source the color has been available to mem- -that ly formulating and pushing, represents action set motion by the President bers for some time (drapes were in a major new kind of effort on the will result in the creation of a cabinet - pulled across the black -and-white part of the commission. level Department of Communications, background when color film Recent events have made it clear was which would incorporate the FCC. - in the cameras), but the new tape if it wasn't before -that the commission Such talk may be extreme. But it isn't master of its fate. Justice's inter- system offers fast playback and improved quality at about the seems unlikely that the commission and vention in the ABC -ITT case served its basic policies will emerge unchanged same cost to members as color as a warning . that the department will from the studies that the task force film, Mr. Perry says. Members and look over the commission's shoulder, the Budget Bureau are now making. It pay a service charge that includes and not necessarily only in cases in- may well be that the groups of experts volving transfers of valuable proper- amortization of equipment, he notes. employed by those groups find no con- ties. The department, which has long in the The new equipment includes tradiction proposition that the been interested in network ownership an basic framework for communications Ampex VTR 1200, Marconi cam- or control of programing, hired a con- regulation laid out in 1934 does eras and Conrac switching and not sultant to pore over the commission's fit the needs 1968. playback gear. of files in the 50-50 proceeding -and may On the Hill While the FCC is pre- The Senate is taking a more decide to take action on the matter if occupied with such arcane matters as conservative stance toward the the commission does not. the most efficient use of the spectrum newer video technology. The Sen- Furthermore, the House Commerce and the development of sophisticated office Committee is exhibiting an interest in ate sergeant at arms' says communications technology, the work- there are no plans at the present maintaining a close check on commis- ing politicians in Washington will be time to keep up with the Joneses sion matters. It not only plunged into concerned with such nut -and -bolts in the other body. Lack of any is- the Overmyer case, it directed the com- sues as what CATV's copyright liability demand by senators for color mission to delay action for a year on should be, and how the Corp. for Pub- video -tape capability is cited as the 16-year -old proposal to establish lic Broadcasting should be funded. the reason. But pay television as a regular, nationwide as the report that follows makes clear, service. The commission, which had all dominant issues affecting broadcast- been moving toward a decision in the ers will be colored by one central fact: proceeding, hasn't responded to the re- Rostow, undersecretary of state for This is an election year. Every House quest -but it is not likely that the political affairs, and includes on its member and one third of the senators committee will be disappointed. membership representatives of govern- are up, so to speak, for license renewal. But the major threat to the commis- ment agencies concerned with spec- The central headache, for broadcast- sion's traditional role was contained in trum matters -DTM, Department of ers and politicians alike, lies in the legal President Johnson's wide- ranging state- Defense, State, National Aeronautics and administrative thicket surrounding ment in August on telecommunications and Space Administration, Department section 315 of the Communications policy {BROADCASTING, Aug. 21, 1967). of Commerce, United States Informa- Act: Its boundaries are the fairness The President established a special task tion Agency-as well as officials of doctrine, personal- attack rules and

54 (PERSPECTIVE '68) BROADCASTING, January 29, 1968 Every number here is a winner when you're looking for Texas 77001, 713- 221 -4376. 11. Bleu Beathard, P. 0. Box straight talk about the petroleum business. A call or wire 2180, Houston, Texas 77001, 713 -221 -4976. 12. Clay Hooper, to the Humble PR man nearest you will get you the facts P. O. Box 3950, Baytown, Texas 77520, 713 -583-5711 13. Bill and figures you need. Brooks, 1105 West 22nd Street, Oak Brook, III. 60523, So, don't gamble when it's so easy to win. Pick a 312- 654 -2600 14. Conrad Lemon, P. 0. Box 316, Benicia, number. Any number. You can't lose. Calif. 94510, 707 -745 -3450 15. D. I. Bolding, 1800 Avenue 1. Jay Rose, P. 0. Box 2180, Houston, Texas 77001, of the Stars, Los Angeles, Calif. 90067, 213- 879 -2700 16. Joe 713- 221 -5343 2. Bill Richards, P. 0. Box 60626, New Tucker, 34th Fl., Southland Center, Dallas, Texas 75201, Orleans, La. 70160, 504 -527 -3636 3. Bill Neely, P. 0. Box 214- 748 -8261 17. Hank Rosenthal, P. 0. Box 420, Charlotte, 367, Memphis, Tenn. 38101, 901- 272 -2461 4. Arch Smith, N. C. 28201, 704 -523-2211 18. Steve Huston, 2000 Classen P. 0. Box 2180, Houston, Texas 77001, 713- 221 -4643 5. Jack Center N., Oklahoma City, Okla. 73106, 405 -528 -2411 19. Howard, P. 0. Box 120, Denver, Colo. 80201, 303 -534 -1251 Doug Mayfield, P. 0. Box 551, Baton Rouge, La. 70821, 6. Pat O'Connor, Foot of East 22nd Street, Bayonne, N. J. 504 -359 -7711 and 20. (Not shown) Jay Spry, 15 West 51st 02002, 201- 474 -0100 7. Tom Gallagher, P. 0. Box 222, St., New York, New York 10019, 212-974 -3620 Linden, N. J. 07036, 201 -474 -0100 8. Jim Grady, Hutchinson River Parkway, Pelham, New York 10803, 914 -738 -4700. 9. Bill Farlie, P. 0. Box 1288, Baltimore, Md. 21203, H U M B LE Oil & Refining Company... 301 -825 -5400 10. Fred Wichlep, P. 0. Box 2180, Houston, America's Leading Energy Company

BROADCASTING, January 29, 1968 55 equal -time requirements. And no relief least, will be present throughout the law -with satisfactory CATV provi- is in sight, although there will be no session. Much legislation is held over sions- through to enactment. (Congress shortage of studies, investigations and from the previous session, and issues will recess for the political conventions the airing of congressional grievances. never die. and perhaps adjourn early thereafter.) The problem lies in the very com- Congress is not noted for its pro- And most observers expect that the Su- plexity of the rules and the conflicts ductivity, even in a nonelection year. preme Court will uphold the lower they seek to remedy, not in any lack Last session, no less that 82 bills (some courts, holding CATV's fully liable. of interest on the part of Congress. A were duplicates) were referred to the On the other hand, if the cable in- House Commerce Committee staff House Commerce Committee and filed terests compromise their issues in the member notes that the typical congress- under "communications." Of these, 62 bill, allowing it to become law, and man's eyes tend to glaze over when would, if passed, have affected broad- then the court upholds their plea for approached with run-of- the-mill broad- casting. Yet only one measure made complete exemption, industry leaders casting legislation but that he will snap it all the way through the legislative would then be in the position of hav- to attention whenever Section 315 is gauntlet to become law: the Public ing agreed to a degree of liability un- mentioned. Broadcasting Act of 1967. The other necessarily. It seems most likely, how- As a harbinger of this year's con- measures are still pending. ever, that all parties will wait for the gressional activity it may be noted that Major issues and bills pertaining to court decision and, rely thereafter on the first scheduled hearing in the sec- broadcasters this year: a series of ad hoc agreements with the ond session of the 90th Congress will Copyright Of far-reaching import, copyright proprietors that infringement be the House Commerce Committee's which can affect the whole economic suits will be withheld until a new law panel- format look at the whole range structure of the cable television indus- can be hammered out. Similar agree- of fairness-doctrine -editorializing-equal- try, and which may hit broadcasters di- ments are already in force, pending the time problems. rectly by assessing fees for recording court's decision. Fairness will undoubtedly artists for airplay of records, this legis- make the Public Broadcasting What promised first when lation is now before the Senate Judici- year's major headlines the last year to be one of the large legisla- Senate Commerce Committee finally ary Committee. It is one of the few tive battles this year will probably only releases its major computer-digested bills that was to emerge as expected provoke an occasional potshot. The study of the broadcasting of contro- law during the first session, but an inter - missing ingredient: presidential push. versial programs, fairness practices and committee flare -up during House pas- The issue: permanent financing for the attitudes; the committee report is ex- sage on the extent of CATV copyright Corp. for Public Broadcasting, still to few weeks liability rendered the bill unmovable, as pected within a and will -if collect its first -year temporary funds. it's ready in time -provide considerable far as the Senate was concerned, until ammunition for the House panel dis- the warring factions (broadcasters, When the administration bill was sub- cussions. cablemen and copyright owners) could mitted last year an administration Long delayed, the Senate fairness - be brought to some degree of agree- study was instituted on permanent - doctrine study was expected to be is- ment. financing proposals. Hill sources now sued last year, but at last report was Chances for passage this year are expect the study report to be delayed still being set into type by the Govern- now rated at 50-50 by staff counsel. a year, and it's reported that the Bud- ment Printing Office. Last year was CATV interests, who demonstrated dur- get Bureau will ask for an additional spent making corrections and revisions. ing House passage that they had suffi- $20 million in temporary funds. In ad- A further delay may be ih prospect cient political muscle to modify or dition, requests for authorized funds -one that shows how the human ele- stall the measure, now have to cast for noncommercial educational station ment can confound attempts to pre- their strategy in the light of a coming construction and facilities grants are to dict events on Capitol Hill. Last week U. S. Supreme Court decision (not ex- be cut back. Senator John O. Pastore (D -R.I.) was pected until midsummer) on cable sys- Pay TV Stalled for one year by reported to be "resting comfortably" tems' copyright liability under the pres- a House Commerce Committee resolu- after what was diagnosed late Friday ent law. tion, the FCC may be unleashed to (Jan. 19) as a very mild heart attack. During House passage the entire sec- resume its subscription -television pro- Senator Pastore, as Communications tion of the bill spelling out CATV ex- ceeding after Congress adjourns. Not Subcommittee chairman, must approve emptions was deleted, leaving the cable - many members expect that legislation the final version of the fairness report men with no exemptions if the bill can be enacted this year to permanent- before its release. should become law without the section. ly crimp pay -TV's plans. But if other issues remain unpre- If they should lose the court suit it Representative John E. Moss (D- dictable (fairness- doctrine controversies would be touch and go whether there Calif.) says he wouldn't favor another rate as a sure thing), their potential, at would be time to pressure the new delaying resolution- "the promoters are entitled to definitive action by the Congress," he explains, adding that he's "not overly optimistic" over the chance for stronger action, either. And another close colleague, Richard L. Ottinger (D- N.Y.), who is the only one of the three to hold a seat on the Communi- cations Subcommittee (the panel that took the preliminary action that led to last year's anti -pay -TV move), is on record as favoring subscription TV. The hope of Representative John L. Dingell (D- Mich.) to keep the pay - TV pot boiling, however, is .bouyed by the plans of the chairman of the Senator Pastore Rep. Moss Rep. Macdonald Communications Subcommittee, Tor-

56 (PERSPECTIVE '68) BROADCASTING, January 29, 1968 bert Macdonald (D- Mass.), to hold this year a broad -scale inquiry into the effects of pay TV on UHF and CATV operations, and vice versa. Mr. Mac- donald says he has the acquiesence of the Commerce Committee chairman, Harley 0. Staggers (D- W.Va.), in such a project. Consumer Bills Measures protect- ing consumers, directly (as from haz- ardous radiation) or indirectly (as stric- tures on marketing practices,) are sure to be in the forefront this year. Al- though the industry seems to have the problem of X -rays from color sets somewhat well in hand after last year's blow-up involving General Electric large- screen sets, studies of sets in use continue to reveal above -standard read- ings, although testimony in hearings established that the magnitude of such aberrations were unlikely to cause dam- age to viewers. Nonetheless, Hill con- cern will probably cause enactment of pending legislation giving the Secretary of Health, Education and Welfare some standards -setting and enforcement au- thority in this area. Trafficking in Licenses Of peren- nial interest in the House Commerce Committee, a trafficking issue lurked behind the last session's last -day hearing on the FCC's approval of D. H. Over - myer's construction -permit transfers. No legislation is expected, but the House panel announced further hear- ings on the Overmyer case and may proceed with a broader inquiry. Task Force Although the report of the President's task force on telecom- Puss'cATSII munications is not now expected until Congress is nearing adjournment, ad- Think tiger when you think Rockies, vance activity on the issues may be KWGN Television is the tiger of the Rockies. provided by the House and Senate. Recognizing that, with the task force, When you think cost per thousand and the President has the ball on most of quality audience, think of our tiger. the largest issues facing the communi- cations world, the Senate Commerce Really roaring these days. Committee is planning to invite the task force to air its preliminary find- NIELSEN RECORDS THE PROGRESS ings, if any are ready for view before Denver Metro Day --Part Share of Audience midsummer. November November % Increase Longer Licenses Bills that have 1966 1967 over 1966 been introduced for four- or five -year MONDAY-FRIDAY license terms, long a hope of broad- 160 30% 90% casters, still languish in committee 4 -6:30 PM piegeonholes. Sufficient support to pry SUNDAY -SATURDAY them out has not been forthcoming 6:30 -10 PM 6% 10% 66% from high places, it's said. An observer noted that last year President Johnson SUNDAY -SATURDAY asked for four -year terms for congress- 9 AM- Midnight 9% 12% 33% men, but even that got nowhere. Other Voices Meanwhile, there are it's time for tiger talk in the Rockies other agencies of the government that act more directly on the lifeblood of broadcasting- advertising. CHANNEL DENVER At the Federal Trade Commission, KWGN a principal activity in 1967 has been in TELEVISION the field of cigarette smoking. Follow- ing demands from Congress, the agency A WGN Continental Broadcasting Company Station has moved, cautiously it's true, into the

BROADCASTING, January 29, 1968 57 testing of cigarettes for tar -and -nicotine significant move in the broadcasting medicines, although this area falls un- content. The big battle inside the FTC field was its intervention in the ABC- der Federal Trade Commission juris- has been on the length the cigarettes ITT merger. It is, however, looking diction. As the year drew to a close, should be smoked -down to 23 mm into the entry into feature film produc- FDA Commissioner James L. Goddard or to 30 mm from the end-before the tion of ABC and CBS, following a com- announced that he was on the verge particulates and other effluvia are an- plaint by Hollywood producers through of listing over 100 patent medicines alysed. The battle saw Chairman Paul Jack Valenti, president of the Motion and drugs sold over the counter that Rand Dixon and one other commis- Picture Association of America, and do not perform the cures they purport sioner outvoted by their three col- Louis Nizer, New York lawyer who to. Many of them, it's understood, are leagues; 23 mm was the final determina- represents major motion picture pro- major advertisers in broadcasting as tion. ducers. well as print media. As the year ended, the FTC issued And still continuing at the depart- its first report on the tar -and -nicotine ment is a study begun in 1966 into content of virtually every brand ad- network program- buying practices. It's vertised, and even some that aren't. conceivable that a report on this sub- At the moment, advertisers have not ject may be forthcoming in 1968. Big issues in materially changed their advertising be- Nor has anything further been done cause of these results, although a few on a suggestion, made by Assistant At- have let it be known that they have less torney General Donald F. Turner two Supreme Court tar -and -nicotine than their competitors. years ago and repeated at intervals In the background, however, lurks last year, that some method be devel- Cases on FCC's cable the uneasy possibility to advertisers, oped to get more information on prod- and to both broadcasting and print ucts to consumers. jurisdiction and fairness media, that the federal government may This trend toward stronger and someday insist that this information be stronger consumer protectionism is could alter the ground rules put not only on every package of ciga- rampant throughout the federal govern- rettes but in all advertising. ment. It had its fount in the White Short -Time Bind Should such a House, where President Johnson in his Before 1968 is over the U. S. Supreme move take place, its impact on broad- State of the Union message to Congress Court will probably speak on two of cast advertising could be considerable, two weeks ago called for more govern- broadcasting's most nettlesome prob- not only because of the negative im- ment supervision and help for consum- lems- fairness and CATV. The court pressions that these would convey, but ers -even to the appointment of a con- has these issues before it and it's pos- also the burden it would place on the sumer counsel in the Department of sible that final decisions may be an- little bit of time used for on- the -air Justice. Earlier last year, the President nounced before summer. cigarette commercials - generally a relieved Mrs. Esther Peterson, assist- In the fairness area, the Supreme minute or less. ant secretary of labor, from her post Court has agreed to review the Red Even the National Association of as consumer adviser to the White House Lion case. The Red Lion stations, Broadcasters became anxious about the -Mrs. Peterson had incurred the dis- WGCB -AM -FM in that Pennsylvania com- trade commission's attitude toward the pleasure of advertisers and agencies be- munity south of York, are owned by the use of tar-and -nicotine percentages in cause of some of her suggestions. In her Rev. John H. Norris, a conservative cigarette advertising. It asked whether place, the President appointed a TV minister whose stations present a decid- the FTC intended to require this in- personality, Betty Furness, who to the edly conservative window to the world. formation to be included in all adver- surprise of almost everyone, has be- He is fighting an FCC order requiring tising. No, the FTC chairman wrote come an effective spokesman for the the stations to furnish, to persons back, it is not being required, but no consumer point of view. attacked, rebuttal time on the air re- objection would be taken to its use. The President also promised to pro- gardless of whether or not they can Pain -Killer Headache The commis- tect viewers from the "hazards" of afford to pay. sion's attack on the advertising of head- radiation from TV sets, meaning pre- The case began during the 1964 ache remedies and other analgesics, be- sumably, although no one is certain Johnson -Goldwater presidential election gun a year ago, has followed a rocky at this point, federal standards. The campaign, when the Rev. Billy James road. Several of the principal manufac- radiation scare began early last year Hargis, another religious spokesman of turers have gone to court, and the FTC when General Electric let it be known conservative stripe, castigated author cannot move further until these, ques- that it was modifying over 100,000 of Fred Cook, who had written an anti - tions, involving mainly procedures and its color sets to overcome excessive Goldwater book. jurisdiction, are decided. radiation. The succeeding furor, al- Free Time Mr. Cook demanded During the year, the FTC, working though seemingly damped by coopera- time to answer. Red Lion offered to sell with TV -set manufacturers, got an tion from the Electronic Industries As- him time, since the Hargis program was agreement to standardize TV picture sociation and TV -set makers, involved sponsored, but Mr. Cook demurred. tube sizes so that the advertising hyper- Capitol Hill, the U. S. Public Health Red Lion then offered to give him free bole will no longer obtain. Service, the Pinellis county, Fla., health time if he would swear he was unable to The big victory for the FTC in 1967 department, and even safety champion pay for it. Again Mr. Cook refused, and was the U. S. Supreme Court decision Ralph Nader. this time he complained to the FCC. upholding the agency's fight to force The protectionism policy of the fed- The commission, almost a year later, Procter and Gamble to divest itself of eral government even showed up at told Red Lion that broadcasters are re- Clorox, which P &G had acquired sev- the Food and Drug Administration. quired to provide time to persons as- eral years ago. This was followed short- Early in the year, FDA issued guide- sailed, under the agency's fairness ly thereafter by a consent order in the lines on the advertising of prescription policy, without regard to ability to pay. General Foods -SOS case, in which GF drugs that require full disclosure of The U. S. Court of Appeals for the agreed to relinquish ownership of SOS. what the drug does or doesn't do, in- District of Columbia upheld this decla- Other Antitrust A few blocks down cluding side effects. Alarmed advertis- ration, and Red Lion turned to the the street from the FTC is the Depart- ers saw in this a step toward rules for Supreme Court. ment of Justice, whose major and most the advertising of non -prescription Meanwhile, shortly after the Red

58 (PERSPECTIVE '68) BROADCASTING, January 29, 1968 Duriig February and March we'11 be putting our new radio circulation study in good hands. CP -first radio circulation study in 7 years -will (so far) be circulated among 360 radio stations, and the following advertising agencies and advertisers:

AGENCY CITY AGENCY CITY

Ad Factors Portland, Ore. Honig- Cooper & Harrington San Francisco !r N. W. Ayer Philadelphia Ralph Jones Cincinnati Bates Advertising New York Henry J. Kaufman & Assoc. Washington Benton & Bowles New York Kenyon & Eckhardt New York Leo Burnett Chicago Lang- Fisher & Stashower Cleveland Bonsib Advertising Fort Wayne Lennen & Newell New York

Botsford, Constantine & Lewis & Gilman Philadelphia McCarty, Inc. Seattle W. E. Long Chicago Cargill, Wilson & Acree Richmond McManus -John & Adams Chicago Carson Roberts Los Angeles Needham -Harper & Steers Chicago Cunningham & Walsh New York Potts -Woodbury Kansas City Dancer -Fitzgerald- Sample New York Quality Bakers New York D'Arcy Advertising New York Sachs, Finley & Kaye Los Angeles W. B. Doner Baltimore Joseph Schlitz Milwaukee Emery Advertising Baltimore SSC &B New York William Esty New York J. Walter Thompson New York Fuller- Smith -Ross New York Van Sant Dugdale Baltimore Gardner Advertising New York West, Weir & Bartel New York Gerber Advertising Portland, Ore. Winfield Advertising St. Louis Glenn Advertising Dallas Young & Rubicam New York Grey Advertising New York Zimmer -Keller & Calvert Detroit

For full information, write, wire or phone in New York: 730 Fifth Avenue, 212 -JUdson 6 -3316; in Chicago: 435 N. Michigan Avenue, 312 -644 -7141; In Los Angeles:6404 Wilshire Boulevard, 213- 653 -7733. CP The Puise, Inc.

BROADCASTING, January 29, 1968 59 ity item for this year will be new equip- further plans for fund raising at the For the last 15 years educational ment for NER's reproduction center in local, regional and national levels. In- broadcasting has been blocked from de- Urbana, Ill. creased political pressure from the grass velopment by the lack of funds. And Money, especially from private roots will also be attempted to spring 1968 promises much of the same. The sources, will remain the pressing prob- open the federal treasury. The committee outline for public broadcasting has been lem for this year. Meeting Feb. 11 -12 also plans to seek Advertising Council drawn. Now required are sophisticated in New Orleans, the National Citizens assistance for the placement of ETV's public relations and political activity Committee for Public Television will campaign on stations and in newspapers. that can bring this plan into reality. Big cities brighten CATV's future COURT PROBLEMS AREN'T SLOWING DOWN DRIVE INTO NEW MARKETS

For all its unsolved problems and for the stubborn, and sometimes slash- franchises have been issued by munici- uncertain future, the CATV industry ing attacks on CATV by broadcasters. pal governments of major cities among in the last half of the 1960's still is For, if CATV becomes established in the top -100 TV markets: New York; confident and looking for new horizons. the big cities, broadcasters wonder if Philadelphia; Trenton, N.J.; Winston- The problems are many -copyright, over- the -air TV there can continue. Salem, Raleigh -Durham and Asheville, FCC regulation, telephone company The CATV industry had its origins all North Carolina, and El Paso and competition are among the most serious in the small towns of the country, bring- San Antonio in Texas. The latest in -and are being litigated in the courts ing television to areas where reception this trend toward big-city cable opera- and before the FCC. But the eyes of was limited or inadequate. Today it has tion took place early this month when CATV operators are on distant vistas. begun to find its way into metropolitan Newark, N.J., a distinct part of the One such panorama that many ob- areas because it has found that TV greater New York metropolitan area servers feel can mean a CATV breakout reception in many of the larger cities with a population of over 400,000 of tremendous proportions, with a con- is also in many instances limited and granted a CATV franchise to Cablevi- current significant impact on broadcast- inadequate, principally because of ob- sion of New Jersey, owned by a group of ing, is already discernible-the opera- stacles such as tall, skyscraper buildings, Newark and Philadelphia businessmen. tion of cable systems in the major cities. and man -made interference. Interesting too are the identities of This underlies the assured attitude by Big-City Movement During the those seeking and getting cable author- CATV entrepreneurs, and is the reason last few years, more and more cable izations in the larger cities: Tele- prompter, which has Hughes Aircraft as a substantial partner, in New York and Trenton; Triangle Publications, Jerrold Corp., Telesystems Inc., Phila- delphia Bulletin, International Equity and Paul Harron, in Philadelphia; Gen- eral Electric Co. in San Antonio; Jack Kent Cooke in El Paso, WSJS-AM -FM -TV in Winston -Salem;. Jefferson- Carolina Corp. (the Jefferson stands for Jefferson Standard Broadcasting and WRAL -AW- FM-TV for Raleigh -Durham, Harold H. Thorns (wANc -Tv) for Asheville. Many are group broadcasters and mul- tiple CATV operators; others are cable groups. Robert H. Beisswenger, president of Jerrold Corp., believes 1968 will be the year when big -city CATV systems prove feasible. Referring to the three fran- chised operators in New York City, Last year MTA appraised CATV systems Mr. Beisswenger said recently: "Now it will be possible to prove conclusively with a value in excess of $35,000,000 how advantageous a CATV system can for tax and investment purposes. be to a major metropolitan area by providing superior, interference-free re- ception and extra channels for public - service programing." The New York MALARKEY, TAYLOR and ASSOCIATES systems, he added, are expected to be "outstanding examples of the worth- CATV while service CATV can give to major urban areas. This might well set the BROKERS / CONSULTANTS/ ENGINEERS standard for other metropolitan markets around the country." 1101 - 17th Street, N. W. Washington, D. C. Phone: (202) 223 -2345 Big Potential The growth potential of CATV is not confined to large cities, i however, since, according to figures of 66 (PERSPECTIVE '68) BROADCASTING, January 29, 1968 a ask 411 rIP10 n quit /i1/lili y aroi..n The hill folk figgered Ameco had a foot-stompin' good deal. So, they made their mark for AMECO TURNKEY! When you want to join the CATV hoedown, call us - we'll play your tune, too.

*West Virginians know a thing or two about CATV. There's more cable TV per capita in The Mountain State than in any other! arreco p. o. box 13741 Phoenix, Arizona 85002 phone (602) 262 -5500

BROADCASTING, January 29, 1968 67 the National Cable Television Associa- have failed." requirements." tion, only 5.6% of all television homes According to the Adler study, the Also enthusiastic about the prospects in the U.S. have CATV. As 1967 reasons for the success of CATV are: for the industry was the American ended, these same sources indicated "A wide margin between income and Newspaper Publishers Association, there were 1,870 cable systems in op- normal annual operating expenses." which said CATV "may well represent eration, serving 3,165,000 customers. "A one -time investment which can be one of the most exciting diversification Two studies conducted last year came depreciated in as little as five years." opportunities for newspapers in several to the conclusion that CATV is still a "Freedom from competition, usually decades." solid investment. because of the obvious economic un- The association said CATV has a A study conducted by John Adler & feasibility of building a competitive sys- unique capability, since it can carry Associates, a management- consultant tem, rather than from legally exclusive multiple color and black- and -white TV, firm, for the Advertising Research Foun- franchise provisions." FM radio, facsimile, teletypewriter, dation noted that "virtually all CATV "Leveraged ownership, where capital "and other input/output devices" si- systems earn a high rate of return on borrowed directly from banks or finance multaneously. It added that cable could invested capital." The study pointed companies, or indirectly through install- be ideal for "the computer -based home, out that, as of 1966, "only four out of ment payments to suppliers, often has business and school information services about 1,600 systems were known to provided from 50% to 80% of total of the future." Court Cases Despite the favorable outlook for the CATV industry, its rate of growth may be vitally affected in 1968 (see page 58). The court will The Spotlight Is on by decisions of the U. S. Supreme Court hear arguments in March on the FCC's authority to regulate CATV, and will decide if CATV systems must pay roy- alties for the copyrighted TV programs they pick up and transmit to their cus- tomers. Already working on the copyright Superior Tape Cartridge Recording problem is an informal group of CATV operators and broadcasters. A second and Playback Equipment ad -hoc CATV committee has been meet- ing irregularly in New York with motion picture and music copyright representa- tives. Frederick W. Ford, president of the National Cable Television Association, pointed out another factor to be con- sidered in the copyright issue when he recalled that Justice Department officials last year had warned Congress of the antitrust implications of holding the cable industry liable for copyright pay- ments. "The interests of copyright pro- Model 500 Super B Model 400 -A tection do not appear to warrant run- ning the risk of . anticompetitive consequences," a Justice Department 131112411 spokesman testified...... Congress is expected to adopt a new copyright law in 1968. The House - passed version does not say anything about CATV. It originally contained a Model 500 -BR

COMPACT 500 SUPER B SERIES -Completely solid state, handsome Super B equipment features functional styling and ease of operation, modular design, choice of 1, 2, or 3 automatic a electronic cueing tones, separate record and play heads, A -B monitoring, biased cue record- 5 ing, triple zener controlled power supply, transformer output . .. adding up to pushbutton só " broadcasting at its finest. Super B specs and performance equal or exceed NAB standards. Record -play and playback -only models are available. 50 models B RACK -MOUNTED SUPER B MODELS -The 500 -BR rack offer the same Super Centralized design and performance features and are equipped with chassis slides ready to mount in your 2.5 Register STOPWATCH rack. Each unit slides out for easy head and capstan cleaning and other routine maintenance. All Super B models carry iron -clad full -year guarantees. Radio and TV people -get ECONOMICAL 400-A SERIES-Now even the smallest stations can enjoy Spotmaster the most of every minute you pay for the last dependability with the low -cost, all solid state 400 -A series, available in compact record -play -to List Price $42.50 split- second with the Mi- and, playback -only models. Performance and specifications are second only to the Super nerva Stopwatch designed B series. Professional for radio and TV use/ For complete details about these and other Spotmaster cartridge units (stereo, delayed - Price Eliminates the possibilitt programming and multiple- cartridge models, too), write, wire or call of "last minute" errors - today. Remember, Broadcast Electronics is the No. 1 designer /producer easy -reading - OFFICIAL- of broadcast quality cartridge tape equipment ... worldwide! LY ADOPTED by major net- works. Write Dept. B TO- ==I DAY for complete catalog. BROADCAST ELECTRONICS, INC. M. Duco mmun Company 8810 Brookville Road, Silver Spring, Maryland 20910; Area Code 301, 588 -4983 Specialists in Timing Instruments 580 Fifth Ave., Ne w York 10036 -Plaza 7-2540

68 (PERSPECTIVE '68) BROADCASTING, January 29, 1968 From a recording studio or a rehearsal or concert hall -from creased every day. f7 Through MI new talents have found an the musical theater-from television and radio -the sound of audience. New music has been able to gain a hearing. New music written and performed by talented people can be heard vitality has been brought to traditional forms of music. The everywhere today. ,.f7 BMI in a little over a quarter of a cen- result has been an enrichment of the store of music to which tury has developed an organization through which more than music users and the public have access

have to license 13,000 writers and 8,000 publishers chosen ALL THE WORLDS OF MUSIC FOR ALL OF TODAY'S AUDIENCE public And their number is in- their music for performance. BROADCAST MUSIC, INC

PALACE... where tFie new RE15 was born! typical boom or stand operating posi- .. j a'.r ,.. tion) the area of greatest cancellation is oriented directly at the sources of un- wanted sound -the audience and the sound reinforcement speakers. E -V Reliability ABC -TV also demanded plenty of output. They got it. A crisp -55db. And they got the reliability and ruggedness typical of all E -V professional dynamic microphones, as well. Famous E -V QF The biggest names in show Acoustalloy® diaphragm plus multiple business play the Hollywood dust and magnetic filters assured un- Palace on ABC -TV. They demand the changing response and sensitivity. Plus finest sound possible. And they get it a "bass tilt" switch to cure boomy from the new Electro -Voice RE15. It's acoustical problems. no accident, and here's why: ABC -TV The slotted "backbone" of the REIS sound engineers worked with us for identifies it as the latest in the Electro- almost two years perfecting the RE15. Voice series of Variable -De and Con- Their demands reflected the problems tinuously Variable-De microphones. that make TV variety programs one of It's very possibly the most the toughest assignments for any sound significant achievement engineer. of them all. Write for Small in Size your copy of They asked for a small, light micro- phone. The REIS is shorter than a pencil, with a body no thicker than a Cannon XL connector. And it weighs just 8 t ounces. Perfect for a fast -moving boom or for hand -held applications. The REIS is down only 3 db at 80° off axis (in any plane) and just 8 db at 90 °. Flat Off -Axis Response But at 120° and 180° the level drops over ABC engineers requested the same 19 db, and at 150° the RE15 response is response curve off axis as on axis. With almost 26 db below the on -axis level. a big band in the same studio, some band This super -cardioid pattern (with a small Microphone Facts that giv pickup from the back of the solo micro- lobe at the back, 15 db down) proved all the details. And, for an phone would be inevitable. It wasn't much more useful than a classic cardioid. impressive demonstration of REI easy to make this "off mike" pickup as With the microphone tipped 30° (a capability, find a TV set with really smooth, flat and wide range as the on- good audio, and tune to the Hollywood axis response, but that's exactly what Palace on ABC -TV, any Saturday night. the REIS has to offer at every angle. Or match the REIS with your own list of demands. We think you'll agree that a Super -Cardioid Pattern star was born on the Hollywood Palace! But the next request almost stumped us. They asked for wide front pickup, FREE! Any E -V professional microphone will so that a boom operator could easily be repaired without cost if it fails in the first "work" two or more performers, yet two years -regardless of cause. That's right, they wanted the RE15 dead at the rear repairs are free for the first two years ... no for longer "reach ". In short, a polar questions asked! pattern similar to a ball sliced neatly in L. to R.: Robert Crawford. Chief Utility; Eric Reid, Chief Boom Operator: Eugene Lukowski, Technical Director; John Neal, Audio ELECTRO- VOICE, INC. for ABC's Hollywood Palace. half! And that's almost what they got. Engineer, Cecil Street, Buchanan, Michigan 49107 giee.Yokr.® A SUBSIDIARY OF GULTON INDUSTRIES. INC.

high fidelity speakers and systems tuners, amplifiers, receivers public address loudspeakers microphones phonograph needles and cartridges organs space and defense electronics HERBERT VICTOR - ASCAP 54 YEARS AGO HAD A DREAM ROOSEVELT - PRESIDENT AtID HAD A DREAM - OF DIM ES lUD THE MARCH

F DIMES THE 1968 MARCH ASCAP SALUTES DTV PROGRAM WITH A STAR-STUDDED Is You

its a areq A half-hour to dfaSG the Ma s ¡cal salute ch of n ASCAP Dimes (1sm,n 30th anniversary. its STARRING:n color y. °n Lttown p ¡peronynCerts and White) ow Henning, Carve Kathy Doodle - Linda FOR Smith. Lee, ASCAP. PalStanley Tr

McHugh,ms' Harold and Johnny Wash-

ADDITIONAL 1968 MARCH OF DIMES MATERIALS Television by Sonny and Cher, the Doodletown Pipers and Rod Film Spots - 10 March of Dimes announcements includ- McKuen. On the flip side, spot announcements of vary- ing one with Jane Wyatt and another with Rod McKuen. ing lengths by Sonny and Cher, Herb Alpert, Dionne (16 mm color or black and white.) Warwick, Rod McKuen, Paula Prentiss, Ward Ellis (Doodletown Pipers), Neil Diamond and James Brown. Live Materials - Copy with four slides and additional live spot announcements of varying lengths for Women's Country and Western Disc - Two five -minute musical pro- Programs, News Commentators and Sportscasters. grams and spots by Hank Snow and Dottie West. Special FM Transcription -A 15- minute Radio version of Radio the TV Show "The Song Is You" with Paul Smith, Celebrity Disc -A five -minute musical show by Dionne Johnny Mercer and Tony Curtis. On the flip side, a five - Warwick. On the flip side, spot announcements of vary- minute musical program by the Doodletown Pipers, and ing lengths by Joan Crawford, Robert Hooks, Gig Young, spot announcements of varying lengths. Robert Morse and Carol Lawrence. Spanish -A five -minute musical program by Tito Puente Teen-age Special - Three five- minute musical programs and spot announcements, all in Spanish. THE NATIONAL FO UNDA TION- MARCH OF DIMES George P. Voss, Vice President for Public Relations 800 Second Avenue, New York, N.Y. 10017, OXford 7 -7700 section treating CATV on a sliding ress in our relation with commercial scale -from complete exemption for broadcasters, ETV interests, copyright those systems that do nothing more than Spot bargains in Reno owners, news media, the financial com- carry local TV stations, to full- scale, munity and virtually every other major copyright liability for those systems im- Reno can boast another attrac- group whose support or attitude will be porting programs from distant TV sta- tion for capital seeking a bargain a factor in our continued growth." tions. The Senate version, still in com- ride on the wheel of fortune. "Our industry can be expected to mittee, contains the disputed CATV A CATV firm there is offering give greater attention during the new section. TV spots on the cable's local year to the efforts of some states to PUC Regulation CATV operators origination channel for a rock- regulate our industry as a public utility also face the threat of state public utility bottom price of 15 cents for a full -and to the questionable legality of legislation. This threat has hung over minute -121 cents for volume franchise fees." the industry for years. By the end of buyers. This price buys a minute Other trends showing promise for 1967, however, only two states, Con- of exposure for a client's slide in CATV in 1968 include the movement necticut and Nevada, had put CATV a rotary projector drum: the slide toward mergers within the industry. under PUC control. is guaranteed to show up on home Last year Gencoe Inc. became a sub- Another CATV problem, which the screens tuned to a local- orgina- sidiary of Livingston Oil Co., a publicly industry hopes will be resolved in 1968, tion channel during off hours at held, listed company. In addition, Corn - is the growing practice of common car- least 58 times weekly. munity Cablecasting Corp. and United rier telephone firms to offer to lease The weekly charge will be $8.- Cablevision Inc. joined together to form facilities to cable TV- franchise holders, 70 for one slide, $14.50 for two, Cypress Communications Corp. as against permitting CATV business- said Ron Sutherland, manager of Networks also think enough of men to string cable on telephone poles, Community Antenna Co. (division CATV's future to have invested in the the usual method used to wire a com- of H &B Communications Inc.). industry. CBS has CATV interests in munity. The system planned to begin serv- Canada and through the parent com- CATV operators leasing such facil- ice this month with at least four pany, a system in San Francisco. NBC ities are left in the position of having local accounts. owns a system in Kingston, N.Y. nothing to sell but their services. In On the technical side, CATV sees order to counter the practice, the cable promise in the successful experiment of industry has asked the FCC to require for writing the laws that will dictate the Theta Corp., New York, where a broad- telephone companies entering CATV to ground rules under which we operate band, microwave, short -haul develop- secure a certificate of necessity from for years to come." ment using 18 gc was proven. Theta the commission. "Our relations at the FCC have is jointly owned by Teleprompter Corp. The CATV industry also dislikes the improved to the extent that five of the and Hughes Aircraft. The technique is trend toward higher prices charged by agency's seven commissioners felt that subject to FCC approval. the telephone companies for pole use. they and the cable industry would derive And, finally, the cable industry is mutual benefit from an exchange of also watching closely the entrance into ideas and information during our re- Join the Search CATV of telephone companies. Inde- gional meetings." pendent telephone companies, such as "In the courts our record has been for America's General Telephone & Electronics, one of both victories and defeats, but Outstanding United Utilities and Continental Util- our average has improved of late and Homemaker .. ities, are entering CATV as owners and we hearings before the highest have won sponsor the operators in greater numbers. court in the land on the two issues most Despite its problems, the CATV in- important to our future -copyright and MRS. AMERICA dustry is optimistic in regard to the FCC jurisdiction." PAGEANT coming year. Frederick Ford, NCTA "There could be important devel- president, cites the following reasons for opments in the offing in connection with IN YOUR this optimism: industry self -regulation as a means of CITY "We have gained the respect, sup- protecting the interests of both system port and understanding of leading operators and the public." Builds AUDIENCE senators and congressmen responsible "There has been substantial prog- Builds IMAGE Builds PROFITS

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BROADCASTING, January 29, 1968 (PERSPECTIVE '68) 73 Economy troubles station sales

Although last year's dollar volume was highest

IN !- il i. _ . 1_ _

A 14 -YEAR RECORD OF STATION TRADING

Dollar volume of transactions

Combined Total Radio Only Radio-TV TV Only 1954 $ 60,344,130 $ 10,224,047 $ 26,213,323 $ 23,906,760 1955 73,079,366 27,333,104 22,351,602 23,394,660 1956 115,605,828 32,563,378 65,212,055 17,830,395 1957 124,187,560 48,207,470 47,490,884 28,489,206 1958 127,537,026 49,868,123 60,872,618 16,796,285 1959 123,496,581 65,544,653 42,724,727 15,227,201 1960 99,341,910 51,763,285 24,648,400 22,930,225 1961 128,804,167 55,532,516 42,103,708 31,167,943 1962 101,742,903 59,912,520 18,822,745 23,007,638 1963 105,303,078 43,457,584 25,045,726 36,799,768 1964 205,756,736 52,296,480 67,185,762 86,274,494 1965 135,123,766 55,933,300 49,756,993 29,433,473 1966 135,718,316 76,633,762 28,510,500 30,574,054 1967 172,072,573 59,670,053 32,086,297 80,316,223 Totals $1,708,113,940 $688,940,275 $553,025,340 $466,248,325

Note: Dollar volume figures represent total considerations joint radio -television properties, individual values were reported for all transactions, whether majority or minority not assigned to the radio and television stations. Such sales interests were involved. In many transactions involving are reported in the column headed "Combined Radio -TV."

derson Belk for $1.6 million; KOAA -TV $1.3 million, and KSAN -TV San Fran- Avery -Knodel issues Pueblo, Colo., to William Grant and cisco to Metromedia and WMIL -AM -FM associates who are selling the KOA Milwaukee and WMIN -AM -FM Minne.. '68 spot forecast stations to GE and KVII -TV Amarillo, apolis-St. Paul to the Malrite group for $1 million Tex., to Stanley Marsh III, both for each. Avery -Knodel, New York, has come KROY And in FM, the major pending ap- $1.5 million each; Sacramento, out with a pocket -sized prognosis of plication is the WON Continental Broad- Calif., to Atlantic States Industries, for spot broadcast advertising in 1968. The KYXI $1- million purchase of WFMT $1.35 million; Oregon City, Ore. casting's 24 -page booklet, in Spot," con- (FM) "'68 (Portland) to McLendon Stations for Chicago. tains the observations, predictions and suggestions of leading figures in the radio and television advertising busi- ness. a pioneer brok erage service The mood set by these observers is one of cautious optimism. Because of WEST CENTRAL MIDWEST Well established daytimer serving rich farm Exclusive daytimer. Gross near $60,000. 1967's general economic leveling that market. Average annual gross $85,000. Growing market. Farm and industry. Priced brought erasures to the predictions on Priced at $150,000 including real estate. at $120,000. $25,000 down. many performance charts including that of CALIFORNIA EAST spot advertising, the proponents of Daytimer serving growing market of 75,000- Market of 700,000. Priced at $185,000. this outlook call for a critical analysis plus. Has done well in the past but more Terms. of costs, an acute concentration on -.1 .... _- .... - - -. ....C_..,.. -- i +v.?._ ... «_ -.2,-*'i :,;; Mq--*

Dorothy might never have visited Oz if weather radar had been around.

Remember The Wonderful Wizard would be much too expensive. conditions firsthand. They don't have of Oz? And how Dorothy was carried Up until now, that is. to rely completely on reports relayed over the rainbow by a tornado? At the Weather Bureau's request, via teleprinter or telephone. Nowadays she might never have ITT Industrial Laboratories has devel- This means that local forecasts and made that visit. With weather radar, oped a low -cost system to transmit warnings are more accurate. And the the Weather Bureau would very likely up -to- the -moment radar weather pic- better they are, the better off everyone have detected the tornado conditions tures to almost any place in the U.S. will be- fisherman and farmer, pic- in time to warn her. This unique system transmits the nicker and pilot. Weather radar is one of the Bureau's radar pictures, displayed on the mas- Everyone, that is, except maybé most useful weapons against rampag- ter radarscope, over ordinary tele- Dorothy. ing weather. The trouble is, a complex phone lines to simple receivers at International Telephone and Tele- weather radar installation at each of neighboring stations. graph Corporation, New York, New the Bureau's hundreds of offices The local weathermen see weather York 10022.

BROADCASTING, January 29, 1968 77 THE MEDIA AT &T proposes rate increase

Networks, and ultimately stations, may have to pay additional $25 million a year if FCC approves plan; broadcasters to fight proposal

The broadcasting industry, whose at- those stations that are considered mar- the tariffs it would' file for video and torneys have been sparring with AT &T ginal and requiring them to pick up audio service (BROADCASTING, Aug. 1, on the complex subject of rate- making private microwave service if they wish 1966). But a company witness in the principles in an FCC inquiry into the . to remain affiliates. One TV network over -all rate inquiry had indicated that giant utility's rates, found itself last source said his company already was the new tariffs would not be filed until week facing the hard fact of proposed considering this approach; he said some the conclusion of the present phase of AT &T rates that would add an esti- 50 stations were under review. that proceeding, which deals with the mated $25 million to the more than Actually, the use of private micro- principles on which rates should be set. $60 million that broadcasters now pay wave as a means of obtaining televi- Big Switch Joseph Kittner, repre- for program -transmission service. The sion network service is growing rapidly, senting the networks in the rate hear- company says the new rates are needed even under present rates. From 1960 ing, said the filing would represent a to cover costs-a point broadcasters until 1966, according to AT&T figures, "radical change in procedure" and "re- are certain to dispute. 177 stations -about one-third of all flects a basic disregard ... of the very If allowed to go into effect as pro- television outlets- substituted such pri- purpose of this phase of the case." posed, the new rates would have major vate service for AT&T lines. However, none of the attorneys in the and direct impact on the television and Growing Service Costs are said to case argued that AT &T was legally radio networks -and the radio net - be much cheaper. As a result even barred from filing new tariffs. works in 1966 reported an over -all loss some strong stations have found it to Mr. Garlinghouse said AT &T in- of $1.7 million-but shock waves their advantage to pick up the tab for tended to put the new rates into effect would be felt by many stations. private microwave service rather than by April 1. Oppositions that broad- Spokesmen for ABC, NBC, Sports have the networks pay the AT&T costs casters are certain to file could result Network Inc. and the National Asso- and then pass them along. One means in the commission's suspending the ciation of Broadcasters made it clear the networks have of recovering trans- tariffs for a maximum of 90 days while that those organizations would do what mission- line costs is to require stations ordering a hearing to resolve the dis- they could to oppose the new rates. to carry a number of "free hours" - pute. (CBS was reported not to have reached hours of network programing that sta- Thus, since a hearing would be al- a decision.) Thus, a hearing on the pro- tions carry without compensation. The most certain to stretch beyond 90 days, posed rates -which would be the first "free- hour" formula is used by CBS -TV AT&T could conceivably impose the ever on over -all AT&T tariffs providing and NBC -TV. ABC -TV makes a stand- new rates by July 1-which, as one for program transmission-is in pros- ard deduction from station payments to network official pointed out, would be pect. But the new rates could go into defray distribution charges. at the start of network coverage of the effect by July 1. Some sources pointed out that net- political conventions, a time when Network Costs The three television works are not likely to be in a sym- line costs begin to soar. However, the and four radio networks are believed pathetic frame of mind in discussing commission has in similar situations in to pay AT &T some $50 million for pro- these matters with stations. They note the past informally requested AT &T to gram transmission. In the case of radio, that 1967 was something of a disap- postpone the effective date of new some industry sources say there is a pointment, financially, for the networks rates, and the company has generally possibility that one or more of the net- and that there is no assurance that 1968 complied. works will fold if the new rates go will be much better (see page 40). William M. Ellinghaus, vice president into effect; the $1.7 million loss in AT&T's plans were revealed by F. of AT&T, said in New York that the 1966 for the four networks (a break- Mark Garlinghouse, AT&T vice presi- rate increases are being sought "be- down among them is not available) is dent and the company's chief counsel cause revenues from program transmis- almost twice the $988,000 they lost in in the over -all rate investigation that sion and Telpak services should be 1965. The networks' 1967 P&L figures has been underway for two years, in a higher in relation to the costs of pro- are not yet available. hearing in that proceeding Monday. He viding these services, and these changes For stations, the higher rates would said that the new tariffs for higher we hope will correct this." not only mean higher costs for those rates for program -transmission service AT &T has submitted data indicating services they contract for directly with would be filed this week. He also an- that, on the basis of a full- additional- AT&T but, for affiliates, tougher bar- nounced that new tariffs providing for cost theory it is advancing in the current gaining on the part of the networks in higher rates for Telpak, which pro- hearing, costs for providing video and negotiating new affiliation contracts or vides volume -rate offerings to users audio services exceed revenues. In 1965, amending present ones. with large commercial- communications full- additional costs for video were $60.4 The networks would be expected to requirements, would be filed. million, while revenues were $44.1 pass on some or all of the additional Attorneys for users of the services million; for audio (both for television costs that would be charged to them affected registered shock and dismay. and radio), the respective figures were directly. What's more, they would prob- AT &T had indicated it intended to file $26.4 million and $22.2 million. ably consider dropping from the line new tariffs -in July 1966 it described Picture for 1968 The company has

78 BROADCASTING, January 29, 1968 also submitted estimates, based on the imposed by market conditions. Broad- million in 1965 and would, on the proposed rates and a projected volume cast industry attorneys in the current basis of its estimates, amount to $20 of broadcaster business, that full -addi- hearing have objected not to the theory million under the proposed rates -an tional costs for providing video service but to the lack of a ceiling, and they increase of $11 million, or 123%, in would be $62 million in 1968, and have sought to discredit the company's 1968. In 1965 costs exceeded revenues revenues $65 million; and that costs for marketing estimates. by some $16 million, according to audio and revenues from that service They have indicated they will cite the AT &T figures; in 1968, the company would balance off at about $27 mil- growing number of stations using pri- says that gap would be narrowed to $7 lion each. vate microwave as reason for AT &T to million. Thus, on the basis of AT &T's figures, lower rather than raise its rates. They Audio occasional- service revenues, the broadcasting industry would pay will probably argue also that the im- which were $5 million in 1965, would more than $92 million for video and minence of domestic -satellite service- increase to $6.8 million in 1968, under audio service in 1968 if the new rates and its potential for reducing costs -is the proposed rates, an increase of $1.8 were to go into effect immediately, an another reason for lower rates. million or 36 %, on the basis of com- increase of $25 million over the $66 The new rates would not apply to pany esimates. In 1965, AT&T says, million networks and broadcasters paid educational television and radio. Mr. costs exceeded revenues by $5.7 million; AT&T in 1965. Garlinghouse said that the company they would exceed revenues by $3.6 In arriving at cost figures, AT &T decided to exempt educational stations, million in 1968 under the new rates. includes federal tax payments as well after discussing the matter with the The proposed rates for regular con- as an amount for an 8% return on in- commission staff and "at the commis- tract service would not increase so vestment. Broadcasters are expected to sion level." dramatically; in video revenues would question the propriety of including The sharpest increase in rates would rise from $35.2 million in 1965 (when those figures in determining costs, as be those involving so- called occasional costs were $35.5 million) to an esti- well as the manner in which AT &T service-that which is used for coverage mated $44.7 million in 1968 (when arrives at its figure for net investment. of spot news and sports events, political costs would be $35.8 million) and from The full -additional -cost -theory sys- conventions and other stories for which $17.2 million to $20.2 million in audio tem is designed to permit each of the continuing line service would not be (respective cost figures are $15.7 mil- company's services to cover the full - feasible. AT&T says the gap between its lion and $16.3 million). Indeed, the additional cost involved in furnishing revenues and costs in program- transmis- charges for interexchange channels its service and, in addition, to provide sion matters result almost entirely from (which link exchanges) would remain a contribution to cover common costs. this service. the same -$35 per mile for an eight - No Ceiling Thus, it provides for The company says that television hour day in video, $4.50 per mile for a floor but no ceiling -other than that occasional- service revenues were $9 an eight -hour day in audio.

The new rates AT &T wants from radio -TV

Broadcasters would find themselves with sharply in- CHANNELS FOR AUDIO TRANSMISSION creased bills from AT&T if it is able to implement the Present and proposed rates for major service elements tariffs it plans to file this week. A National Association Monthly service -charge per month Present Proposed of Broadcasters' exhibit in the current FCC hearing into Interexchange channels -per mile AT&T's rate structure provides a comparison of present Type 6005 (A) -eight hours per day $ 4.50 $ 4.50 and proposed rates: Add') hours per day 0.25.0.15 -0.10 0.20 Type 6003 (C)-first hour 1.50.0.75* 1.75 Add.' hours per day 0.25 -0.20* 0.15 24 hours 4.00 5.20 CHANNELS FOR VIDEO TRANSMISSION *AM and PM rates Present and proposed rates for major service elements Station connections With type 6005 channels - Monthly service -charge per month Present Proposed Eight hours per day 55.00 85.00 Interexchange channel-per mile Add'I hours per day 3.00 -2.00 3.00 Eight hours per day $ 35.00 $ 35.00 With type 6003 channels -first hour 15.00 25.00 Each additional consecutive hour 2.00 2.00 Add'! hours per day 1.50 2.00 24 hours 20.00 30.00 Station connection Eight hours per day 500.00 1,200.00# Local channels Each additional consecutive hour 35.00 125.00 Nonequalized (1st quarter Additional for color 450.00 mile -each add'I quarter mile) 3.50-1.25 10.001 #(color and black and white) 100- 5,000 cycles 3.75-1.50 18.00t 50- 8,000 cycles 3.85 -1.60 24.00t Local channel 50- 15,000 cycles 4.10 -1.85 30.00t 175.00 1,200.00 Per channel -first month tflat rate -no mileage charge Per channel -each additional month 175.00 700.00 Plus per quarter -mile, first 8 miles 20.00 Occasional service Occasional service Interexchange channels -per mile, per hour Type 6004 (B) 0.15 0.25 Interexchange channel mile per hour 1.00 1.60 -per Type 6001 and 6002 (E &D) 0.10 0.15 250.00# Station connection -per month 200.00 Station connections per hour 10.00 25.00 -plus, With type 6004 channels -per month 20.00 30.00 #(black and white and color) plus per hour of use -1 1.75 2.50 Additional for color -per month 250.00 With type 6001 and 6002 channels - -plus, per hour 10.00 minimum charge 10.00 15.00 -per hour of use 0.625 1.00 Local channels -per month (plus mileage charge per day) 175.00 Local channels r/z monthly riz monthly -first day 400.00 -per week service service, -additional consecutive days, each 100.00 rate rate

BROADCASTING, January 29, 1968 dismissed by the commission last week. NCTA retains copyright lawyers The stations that complained were KWAB -TV Big Spring, Tex.; WKYT-TV Lexington, Ky.; WBRC -TV Birmingham, Move made for aid in negotiating with film Ala.; WLTV(TV) Bowling Green, Ky.; KCRA-TV Sacramento, Calif.; Kzrv(Tv) producers, Ford gets new three -year contract Corpus Christi, and KCEN -TV Temple - Waco, both Texas. The CATV industry is preparing to reported its version out to the Senate ATR's plans were scaled down con- come to terms with copyright owners floor. The bill that is under considera- siderably in November when it asked after a dozen years of unpaid use of tion by the Senate committee includes the commission to dismiss 84 of its TV programs, many of them copy- the CATV provisions that were stricken 140 -odd applications for construction righted. from the House bill on the floor. This permits for microwave radio stations This was considered to be the basic occurred when a jurisdictional dispute in the network (BROADCASTING, Dec. 4, meaning of the hiring last week of the over CATV developed between the 1967) . ATR, 100% owned by CATV New York law firm of Katz, Mozelle House Judiciary Chairman Emanuel entrepreneur Bruce Merrill, had claimed and Schier by the National Cable Tele- Celler (D- N.Y.), and House Commerce that "changes have occurred which vision Association. Chairman Harley O. Staggers (D -W. make it undesirable for the applicant The action was taken by the NCTA Va.). to prosecute these applications further." board, meeting in Dallas. It also ap- In other actions, the NCTA board: The commission noted that the dis- proved a new three -year contract for Extended to May 31 a contract missal of major portions along ATR's the NCTA president, Frederick W. with Richards Associates, Washington, route "rendered moot" the broadcasters' Ford, retroactive to Jan. 1, 1967 (see as public- relations consultants to the contentions that the microwave pro- below). association. posals would form the "nucleus of a In announcing the law -firm retainer, Took under consideration a pro- vast network criss -crossing the nation." the trade association said the move was posal for the establishment of a CATV The remaining applications, the com- made "to assist in copyright negotia- hall of fame. mission said, appear to be those in- tions with film producers and other Heard reports on NCTA public - volving modifications of existing facili- copyright holders." It also noted that relations projects, court actions, and ties and construction of new facilities Walter Schier "is recognized as one of recent FCC developments. "of more modest proportions." ATR's the nation's leading experts on the applications, the commission said, production and use of copyrighted would serve communities largely within audio-visual material by television and Objections to CATV its general service area. Further, it other media." said, none of the remaining applications proposes to provide service through The NCTA board also approved a plan dismissed report by Alfred R. Stern, president any of the complaining broadcasters' of Television Communications Corp., service areas. a multiple CATV group, on talks that A furor raised by broadcasters who Customers Back Away ATR dis- have been, and are still being, held objected to proposals made by Ameri- missed major links along three routes: with film producers, networks, broad- can Television Relay that would have California to Oregon, California to casters, music representatives and other created a 1,610 -mile point -to -point mi- Texas and Illinois and Indiana to Ken- copyright holders, and on the subject crowave relay system serving CATV's tucky and Alabama. The carrier said of CATV's inclusion in the omnibus with distant signals has been squelched that commission delay in processing copyright revision bill. by the FCC. Their requests to con- the applications and withdrawals of Mr. Stern for the last six months solidate all of ATR's pending applica- customer requests for service "in cer- has headed an ad hoc group of cable tions for hearing because the proposals tain instances" made prosecution of the representatives in discussions with copy- represented, in the words of the Na- applications "undesirable." right owners. He was also co- chairman tional Association of Broadcasters, 'a The commission, however, said that with group broadcaster- multiple CATV ready-made pay -TV network," were it would consider in connection with owner George C. Hatch of a committee of broadcasters and cable operators that met several times last year. That committee issued a final report last Ford gets 20% pay hike month (BROADCASTING, Dec. 18, 1967) indicating 10 areas of agreement, but Frederick W. Ford, president of equity leaving for future decision two sensitive for retirement purposes. the National Cable TV Association points-cable origination and It's understood that a group of carriage since he resigned of outside TV programs from the FCC in CATV-industry leaders banded to- in underserved 1965, areas. had a new contract last week, gether to provide Mr. Ford with a and it's retroactive to Jan. 1, 1967, substantial line of credit at low in- The report was submitted by the when his old one ran out (CLOSED terest-to be used when and if committee to both the NCTA and he the CntcUIT, Jan. 15). He's continued decides National Association of Broadcasters. as to invest in one or more head of the CATV industry associa- CATV systems. When Mr. Ford be- Waiting for Senate At the present tion under extensions of his old came NCTA president three years time the new copyright law has been contract. ago, he was given financial help in passed by the House of Representa- The new contract gives Mr. Ford buying the Blythe, Calif., cable sys- tives, but minus any reference to CATV a $10,000 raise, to $60,000 annually, tem. He sold the system late last making cable TV directly liable for and includes "necessary" expenses, year when it failed produce copyright to infringement suits. as did the old one. It also provides the expected revenues and equity A Senate committee, meanwhile, has for deferred payment to build up an growth. held hearings on various phases of the pending copyright bill, but has not

00 (THE MEDIA) BROADCASTING, January 29, 1968 specific applications financial and anti- competitive issues raised by the broad- casters. They had alleged that ATR Staff follows orders on CATV tests was not financially qualified to construct and operate the facilities proposed. (In November Mr. Merrill, president and Two weeks after it instructed its test was offered by Valley Cablevi- principal stockholder of Ameco Inc., staff to draft orders denying requests sion Corp., which is co -owned by CATV- equipment manufacturing firm, for experiments designed to measure ws.rv(Tv) Elkhart and WNDU -TV and reported for the fiscal year ended June the impact of CATV systems on lo- WSBT -TV both South Bend, all Indi- 30, 1967 a net loss for the company cal UHF stations in major markets ana (BROADCASTING, Oct. 16, 1967). in excess of $2.5 million [BROADCAST- (BROADCASTING, Jan. 15), the FCC The Goshen vote was 5 to 2 with ING, Nov. 13, 1967]). adopted the orders denying requests Commissioners Robert E. Lee and The broadcasters also claimed that for such studies in Philadelphia and Lee Loevinger opposing the decision. ATR's agreement to purchase its equip- Goshen, Ind. The vote on the Philadelphia ex- ment from the Raytheon Co., a financer The scaled -down Philadelphia test periment remained 4 to 3 with the of ATR, would foreclose other CATV was proposed by Suburban Cable TV same four -member majority, who microwave equipment sellers from sell- Co., a subsidiary of Triangle Publica- voted against the original plan, op- ing to what they said would be the tions. Suburban had been turned posed to the revised one-Chairman largest CATV microwave equipment down in September when it proposed Rose! H. Hyde, Commissioners Rob- buyer in the U.S. The commission said a larger version of the test (BROAD- ert E. Lee, Kenneth A. Cox and that the ATR contract in terms of the CASTING, Oct. 9, 1967). The Goshen James J. Wadsworth. national market was "insignificant."

Northwest Inc., a Dalton, Ga., CATV, copyright legislation that might affect Second CATV to view which was accorded the same privilege CATV's. six months ago (BROADCASTING, July 3, Filing separate, but similar comments financial reports 1967), told the commission last week were Newchannels Corp., National that it has come to terms with the two Trans -Video Inc., Jerrold Corp., High television stations opposing it in a Fidelity Cable Television and Cox The FCC has again permitted a CATV hearing. The commission had Cablevision. CATV system to inspect the confiden- permitted Multivision to examine the NCTA termed the proposed rule - tial annual financial reports of a tele- annual financial reports of WRCB -TV making "a diversionary move to find vision station with which it is involved and wTvc(Tv), both Chattanooga. The a bogeyman outside" the UHF televi- in a hearing. CATV, however, asked the commission sion industry. The proposal, it said, The commission action will permit to dismiss its waiver request because avoids an "introspective analysis" of Jackson TV Cable Co., serving Jackson it had reached an agreement to provide that industry's symptoms. If ACTS's and Blackman township, both Michi- the complaining stations simultaneous complaint arises from the small audi- gan, to inspect the financial reports nonduplication program protection. ences commanded by below top-100- (form 324) for a four -year period of market stations then, NCTA suggested, Television Corp. of Michigan Inc., li- that time, study and effort might be censee of share -time station WILx -TV devoted toward "a new assessment of Onondaga, Mich. That information is ACTS proposals the commission's channel -allocations ordinarily kept confidential, although policy and the technical capabilities of the commission will permit disclosure rebutted by CATV UHF television." That would be pref- or inspection of the reports on "an ap- erable, it said, rather than "deprive the propriate showing." public of service which they demand." According to the commission, Jack- Modifications in the FCC's CATV Whose Burden? The CATV owners son TV had "reasonably indicated the procedures proposed by the All -Channel refuted ACTS's claims that the present necessity" of obtaining the information Television Society last December have rules place "an unreasonable burden and had specified with "sufficient pre- drawn opprobrium from several multi- upon those small- market stations seek- cision" the information requested. ple CATV owners and the National ing what little relief is available." In Jackson TV, which had requested a Cable Television Association. They fact the owners cited that if there is a waiver of the CATV rules to import termed the ACTS requests an 'over- burden in the rules, it is borne by the two distant Toledo, Ohio, signals, was kill." CATV's. Since an "automatic stay" in required under the hearing rules to In December ACTS (among other CATV operations is effected when a prove the effects of current and pro- proposals) called for the commission below top -100 market station files a posed CATV service in the Grand to institute a rulemaking that would protest with the commission, the own- Rapids -Kalamazoo and Lansing mar- amend the CATV rules, eliminating the ers asked: "What more does ACTS kets on existing, proposed and potential top -100 market distinction and making want? The freezing of a CATV propos- television stations in that market. The their provisions applicable in all TV al by the mere filing of a piece of CATV said it couldn't meet that burden markets regardless of national ranking paper would not appear to be too of proof unless it had access to certain (BROADCASTING, Dec. 11, 1967). That heavy a burden." financial information of WILX-TV "in- was the main target of the CATV The CATV owners further excori- cluding, but not necessarily limited to, owners' comments, although they also ated ACTS' proposal to Chairman Rose1 investment, operating and other reve- complained about an ACTS suggestion H. Hyde that the commission's CATV nues, and operating and other costs." that the commission might want to task force be placed within the or- The commission agreed, though the "freeze" all CATV activity while it is ganizational framework of the Broad- vote was split 4 to 2 with Commission- considering the ACTS proposals. The cast Bureau. Though the task force is ers Kenneth A. Cox and James J. owners said the matter shouldn't be a understaffed, the owners said, that Wadsworth dissenting. current subject for rulemaking at all group has now "accumulated sufficient In a related matter, Multivision since Congress has under consideration experience'" and expertise" in the cable

BROADCASTING, January 28, 1988 81 industry "to warrant its maintenance as cated considerable interest in the efforts crepancies" and whether "such discre- a separate and functional commission the commission had made to deter- pancies" are usual. body." A better solution, they proposed, mine Mr. Overmyer's financial condi- The subcommittee also wants to know would be to increase staff size rather tion (he said he was selling the permits if the commission has previously au- than effect a reorganization. because of financial difficulties) and in thorized transfers of construction per- the financial consideration he received mits, where only a portion of the sell- for the transfer. er's stock was sold with or without He was paid $1 million for out -of- the buyer being given an option to ac- Hill letter seeks pocket expenses for 80% of all of quire the balance. the five permits, and was granted loans A number of the questions dealt totalling $3 million. In addition, the with the commission's attitude toward more Overmyer data agreement gives the AVC subsidiary, group ownership -what studies has the U.S. Communications Corp., an option commission made to determine if group The House Investigations Subcom- to acquire the remaining 20% of the ownership enhances competition? Is it mittee has taken to the mails in a permits for up to $3 million, the price in the public interest to encourage group resumption of its quizzing of the FCC to be determined under a formula. ownership of UHF stations? Is it in on its approval of the transfer of five The subcommittee asked for copies the public interest to encourage a net- UHF television construction permits of the documents embodying the various work of UHF stations? from D. H. Overmyer to a subsidiary agreements. It also asked whether the The subcommittee also asked for a of the AVC Corp. commission was satisfied, when it list of all proceedings in which the commission has waived its "50- market conrmision had been called be- granted Mr. Overmyer the five con- The rule" (presumably the commission's in- the struction permits, that he was able to fore the subcommittee on the eve of terim policy limiting the acquisition of of the first of the finance all the stations, and whether, adjournment session stations in the top -50 markets to three, 90th Congress for an explanation of before approving the transfers to U.S. Communications, it required Mr. Over- no more than two of them VHF's), the Overmyer matter (BROADCASTING, and its three -year transfer rule, barring of myer to document other efforts he had Dec. 18, 1967). At the conclusion assignments or transfers of stations Harley O. made to finance the stations. the bearing, Representative within three years of their acquisition. Va.), chairman of the Staggers (D-W. Discrepancies The subcommittee Each of the five permits is for a subcommittee and its parent, the Com- its noted that AVC estimated costs for station in the one of the top -50 mar- indicated the merce Committee, that equipment involved in the transfers to kets-San Francisco, Pittsburgh, New- commission could expect more ques- be double what Mr. Overmyer had port, Ky. (Cincinnati), Atlanta, and tioning. estimated it would cost him two years Rosenberg, Tex. (Houston). A sixth In the hearing and again in the 26- earlier. The subcommittee asked if the UHF property acquired by the AVC question letter, the subcommittee indi- commission had examined "these dis- subsidiary, WPHL -TV Philadelphia, is also in the top 50.

Changing hands .. . prime time in a media ANNOUNCED The following station sales were reported last week subject to transaction begins when FCC approval. WCAM Camden, N. J.: Sold by City of Camden to McLendon Stations you consult Blackburn first (group broadcaster) for $1,450,000. superseding sale in 1966 to L&P Broad- The decision of buyer or seller to call on our casting Corp. for same consideration. L&P Broadcasting, owned by Leonard experience and vast knowledge of the market well ahead and Phil Chess, Chicago, is licensee of WVON Cicero (Chicago) and WSDM- of actual negotiations is time well spent. Not to (FM) Chicago. Transfer of station to avail yourself of all the facts, both pro and con, Chess brothers was set for hearing two years ago by the FCC on the question could result in the loss of much more than time. of whether or not survey of needs and reliable interests of people of Camden was ade- Rely on Blackburn, the broker. quate. This hearing was never held. WDAS Philadelphia, which had opposed sale, is party to hearing. As part of new transaction, McLendon group is & Company, III seeking to purchase land that is owned BLACKBURN by city and has been offered for sale. RADIO TV CAN NEWSPAPER BROKERS Bids for the land are due today (Jan. 29). WCAM, founded in 1925, is on NEGOTIATIONS FINANCING APPRAISALS 1310 kc, with 1 kw days and 250 w WASHINGTON, D.C. CHICAGO ATLANTA BEVERLY HILLS nights. jam H. W. Caall11 Clifford B. Marshall Colin M. Sel,b lack .Ilaackburn William R. Ryan Robert A. Marshall Bank of America Bldg. WuNS Lewisburg, Pa.: Sold by C. fie, M. AMck Hub Jackson Many Building 9465 Wilshire Blvd. E. Miller and associates to Trans - BCA Maas Eugene Carr 1655 Peachtree Rd. 274 -8151 333-B27I 333 N. Ave. 873 -5626 National Communications for approxi- mately $105,000. Ellis E. Erdman and Richard M. Feldman are president and

82 MK MEDIA), BROADCASTING, January 29, 1968 Columbia full time since Nov. 5, financial vice president of Trans -Na- of Carnegie boosts EEN The $150,000 -a -year cost of in- tional Communications, respectively. 1967. is split evenly between Mr. Erdman is also president of WTKO terconnection EEN and National Educational Tele- Ithaca, N. Y. Wurfs is daytimer on with $250,000 grant whose joint affiliates have the kc with 250 w. Broker: Edwin vision, 1010 of presenting regular NET Tornberg Co. opportunity The Carnegie Corp. of New York shows and special events from a live was to announce Sunday (Jan. 28) its feed rather than waiting their turn on The transfer APPROVED following first grant to noncommercial television NET's "bicycle" network. was approved by of station interests -$250,000 for locally produced, live, Mutual Help EEN and NET also FCC last week (For other FCC ac- the special- events coverage to be carried undertake special joint productions, tivities see FOR THE RECORD, page 105). by the Eastern Educational Network such as Congress '67, an 80- minute re- (EEN). The corporation formed and KKJO St. Joseph, Mo.: Sold by view of the work of the 90th Congress, financed the $500,000 Carnegie Com- Joseph W. Marti and the estate of seen last Dec. 15, and the American mission on Educational Television, John Marti to Thomas R. Elkins and Symphony Orchestra concert under the which reported its design for public others for $150,000. Mr. Elkins is pres- direction of Leopold Stokowski, which broadcasting a year ago (BROADCASTING, ident Marti Broadcasting Corp., licensee will be seen Friday, Feb. 2, Jan. 30, 1967). of KKJO. KKJO operates fulltime on In addition, EEN carries the Public 1550 kc with 5 kw. Alan Pifer, Carnegie president, said Broadcast Laboratory's two -hour news of the grant that `BEN is a good ex- and cultural -affairs shows on Sundays. ample of a regional -television organiza- Because EEN interconnection saves tion which has elected to depend upon PBL the cost of interconnecting Bos- the resources of local stations in pro- ton, Philadelphia and Washington with Channel 20 added ducing programs rather than upon New York, PBL rebates 75 %, or $23; central -production facilities. In addition, 000, of what the cost would have been to Fort Myers, Fla. it has shown great initiative in arrang- for its seven -month interconnection. ing for a live interconnected network. Don Quayle, EEN executive director, Thus our grant to the network is very said "it took Carnegie a while to under- its of The FCC has amended table much in accord with the recommenda- stand the concept of regional network- to allocate assignments of TV stations tions of the report of the Carnegie ing. But the idea intrigues them, and That is channel 20 to Fort Myers, Fla. Commission, which emphasized the they are interested in testing it. The the second commercial channel in Fort importance of strengthening local pro- grant will be used exclusively for local Myers. duction facilities." production, but EEN doesn't now and The action was proposed by the fol- EEN has interconnected 17 of its will not for some time have its own lowing potential applicants for channel 24 stations in 12 states and the District central-production facilities." 20: Kenneth J. Schwartz; Hubbard Broadcasting Inc.; Gulf American Corp., and WSUN -TV St. Petersburg, Fla. Group -owner Hubbard Broadcasting owns KSTP- AM -FM -TV Minneapolis -St. BROKERS GROW, TOO! Paul; KOB - AM - FM - TV Albuquerque, N. M.; WGTO Cypress Gardens, and i is permittee of WOTG -TV Ocala and WTOG(TV) St. Petersburg, all Florida. On February 1, a sign posted on the door of our old Washington Fort Myers currently has WINK -Tv, office will read, "Sorry, Hamilton -Landis & Associates, Inc., has channel 11; two TV translators import- moved to 1100 Connecticut Avenue, N.W." (Less than one -half block ing Miami stations wcKT(TV) and away). It's a brand new building and our suite is 520, directly in WLBW -TV, and a CATV, Southern Cablevision. front of the elevator lobby. Like before, we are still convenient to FCC headquarters and broadcasters who come to town. More im- portantly, the new quarters make room for expanding our Wash- Pucinski's WEDC ownership ington staff. Except for a new face or two, everything else remains the same including our telephone number, EX 3 -3456. Another name can be added to the list of congressmen known to be share- holders in or having some other con- Come see us. You are cordially invited. nection with broadcasting concerns. Representative Roman C. Puoinski (D- Ill.), according to the most recent ownership records at the FCC and con- firmed by him, is board chairman and WASHINGTON. D.C. 1100 Connecticut Ave., N.W. owns 600 shares (60 %) of common cZniitAmy 20036 202/393 -3456 stock in WEDC Chicago. (Foreign CHICAGO Broadcasters Inc. is the li- 1507 Tribune Tower 60611 Language AND ASSOCIATES, INC. 312/337.2754 censee.) WEDC has no network affilia- DALLAS tion. Mr. Pucinski reports that the sta- Brokers of Radio, TV, CATV & Newspaper Properties 1234 Fidelity Union Life Bldg. tion is family owned. His inclusion on Appraisals and Financing 75201 the list raises to 16 the number of 214/748.0345 and senators with some SAN FRANCISCO representatives AMERICA'S MOST EXPERIENCED MEDIA BROKERS 111 Sutter St. 94104 connection with commercial broadcast- 415/392.5671 ing (BROADCASTING, Jan. 15). 83 BROADCASTING, January 29, 1968 to reopen maximum diffusion of control of mass - of its decision. It had a second motion, Broadcasters communications media and a best prac- filed by the Department of Justice, sug- with NCTA ticable service to the public (with a gesting that the case be remanded to negotiations preference accorded to local residence the FCC so that the commission could and broadcast experience). dismiss the ABC-ITT application for Reopening of formal negotiations with WEBR that since the approval of the proposed merger. The the National Cable Television Associa- had contended Buffalo Evening one of Department of Justice believed that tion over differences of opinion between News owns the -affiliated sta- dismissal of the case by the court would broadcasters and CATV operators was area's three VHF network tions (WHEN -Tv), a grant to WEBR leave the FCC approval on the record. announced at the NAB TV board meet- "would improve the opportunities for The merger was dropped on Jan. 1 ing in Sarasota last week. effective competition between the two when the ITT board voted to terminate NAB President Vincent Wasilewski daily newspapers." However, the board the agreement with ABC. The ITT ac- appointed a seven -man committee to said, that contention "ignores complete- tion followed two years of FCC and reinstitute the meetings. ly" the objective of the diversification legal proceedings to win government were: Robert Appointed for NAB criterion-a maximum diffusion of con- approval, with the Department of Just- -TV Wheeling, W. W. Ferguson, WTRF trol. "To abide by WEBR'S request and ice entering the case as an intervenor Va., TV board chairman, John T. Mur- further concentrate control of such before the FCC early last year. It was TV phy, Avco Broadcasting, Cincinnati, media ... in the hands of those who the Department of Justice that took the board vice chairman; Richard Dudley, presently possess the potential for ex- case to the appeals court, after the FCC chair- WSAU Wausau, Wis., radio board pressing their views to a substantial again approved the merger on the same man; John F. Dille Jr., Communicana audience would frustrate this paramount 4 -to -3 vote. The court never issued a Group of Indiana, past joint chairman; objective," the board said. decision. Charles H. Tower, Corinthian Broad- In a related matter Ultravision cur- casting, New York; Arch Madsen, Kst.- rently has locked horns with Courier Wal- Tv Salt Lake City, and Willard Cable over that system's plans to ex- NAB specifies times bridge, KTRK -TV Houston. pand its service in the Buffalo market. Status reports on CATV also came Two week's ago a FCC hearing exam- for '72 -'73 sessions up, but one anticipated item failed to iner concluded Ultravision failed to materialize. Roger Clipp, Triangle Sta- prove that Courier's proposals would Dates for the 1972 and 1973 Nation- tions, Philadelphia, had been expected cause "the early demise" of UHF in al Association of Broadcasters conven- to reintroduce a proposal that NAB the market (BROADCASTING, Jan. 15). tion were set for April 9 -12, 1972 in create a CATV department. The expec- Chicago and for March 25 -28, 1973 in tation seemed even more assured when Washington at the joint session of the all board members, on their arrival at D.C. appeals court NAB board last Tuesday in Sarasota, the hotel, found copies of "Broadcast- Fla. ers and CATV," a special study pre- drops ABC -ITT case In other business, the board re- pared by Triangle (CLosEn Cmcurr, elected Everett Revercomb to his 13th Jan. 15) waiting for them. But Mr. The U. S. Court of Appeals for the term as secretary- treasurer. Clipp not only did not reintroduce his District of Columbia last week dis- In the engineering field the board motion, he did not even bring up the missed as moot the long- standing approved a fourth-engineering /manage- subject of the book - broadcasters who ABC -ITT merger case. The court acted ment seminar at Purdue University in have interests in CATV -at the meet- in response to a motion by the FCC the fall. The upcoming seminar will be ing. and ABC -ITT, filed earlier this month an advanced one and open only to those (BROADCASTING, Jan. 8). who have attended one of the first three. The court had no comment on its ac- The board heard the report of the tion official Review board upholds beyond the announcement American Values committee in which Chairman Carl E. Lee, wKZO -Tv Kala- Buffalo ch. 29 grant mazoo, Mich., said that more than 3,100 booklets of editorials compiled by the committee in its first cam- The FCC's review board has affirmed Collins in Senate race two a hearing examiner's initial decision paigns had been requested by stations. that favored Ultravision Broadcast- At the Tuesday -morning committee ing Co. over WEBR Inc. in their con- Former Florida Governor Le- meetings, the convention committee test for channel 29 in Buffalo, N. Y. Roy Collins, who was president went over plans for the March 31 -April (BROADCASTING, Aug. 29, 1966). of the National Association of 3 Chicago session. As usual two lunch- Broadcasters from 1961 to 1964, Ultravision is a partnership of Florian eon speakers are already set: NAB has announced his candidacy for R. Burczynski (45% ), Stanley J. Jasin- President Vincent Wasilewski on April the Democratic nomination for ski (45 %) and Roger K. Lund (10 %), 1 and FCC Chairman Rosel Hyde on U. S. senator from Florida. The three Buffalo residents. Mr. Jasinski April 2. The April 3 speaker has not incumbent, George Smathers owns 54% of WMMJ Lancaster, N. Y. (D- been named. Ga.), said two years ago that he WEBR is licensee of WEBR -AM -FM Buf- The membership committee heard intended to retire at the expiration falo and its parent company, Buffalo that NAB's station membership stood at of his term this year. Mr. Collins 3,815 as of Jan. 1, (N. Y.) Courier -Express, owns Courier primary an increase of 63 faces opposition for the stations from the previous Cable Co., a Buffalo CATV. nomination from Florida year. Total Attorney membership, including networks In its decision the board found that General Earl Faircloth. The Dem- and as- sociate members, stood at 4,055, although both applicants are qualified ocratic party in the state is still an increase of 83 from 1967. to be licensees, Ultravision, from a com- regarded as badly split since the parative standpoint, "is unquestionably election of a Republican governor, Code membership was given as 2,489 the superior applicant." Ultravision, Claude Kirk Jr., two years ago. in radio, an increase of 65, and 398 in the board said, met two primary objec- television, an increase of seven in the tives of the comparative process -a past year. 84 BROADCASTING, January 29, 1988 Attention TV Stations: We've got news for you! 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BROADCASTING, January 29, 1968 85 Hyde calls for of our nation," he said, require the best efforts of all. `climate of conscience' Over 300 delegates met for the open- ing session of the convention at which Dr. Clyde Taylor of the National As- FCC Chairman Rosel H. Hyde, sociation of Evangelicals attacked the speaking before the annual convention "extremist" religious broadcast of the of National Religious Broadcasters in right and the left. He said that this Washington last week, said that broad- group of broadcasters was responsible casting, under enlightened leadership for the existence of the fairness doc- and imaginative use, can be "the most trine. The abuse of freedom, he stated, effective unifying force available to brought controls: "The personality and man." character of a person or organization The social ills, social turbulence and may be attacked in a free society with- harsh attitudes that refleot today's chal- out that entity having a right to defend lenging problems indicate "the need for itself. The fairness doctrine endeavors greater efforts to relate social behavior to provide this." with the high ideals which religion Other speakers at the conference in- he said. The per- traditionally teaches," FCC Chairman Hyde (I) and Dr. Berter- cluded Robert J. Rawson, chief, renew- sonal and professional commitment of mann at NRB's Wednesday luncheon. al and transfer division of the FCC's the religious broadcasters, he comment- Broadcast Bureau; Roy Danish, director ed, would appear "to have a limitless of the Television Information Office, potential as a force to unite a com- climate of conscience." The stresses and and Frederick W. Ford, president of munity; to create in the community a strains that "threaten the social fiber the National Cable Television Associa-

FINANCIAL REPORTS

IRS to continued softness in spot -TV sales, Meredith v. set for claims -court trial the company said. Expenses were up less than 1 %. LOSS OF FOUR NETWORK TIES TURNED BLACK INK TO RED Taft's board has declared a quarter- ly cash dividend of 15 cents a share, A 12 -year battle by a TV station to was reduced to $41,000, and in 1963 payable March 14, to stockholders of win a tax break because of the loss of KPHO -TV made its first profit, $122,000, record Feb. 15. four TV- network affiliations, is nearing since 1955. In 1964, KPHO -TV showed For nine months ended Dec. 31: its second hurdle in the U. S. Court of a $184,000 profit, and in 1965, $481,- 1967 1966 Claims. A recommendation by a corn - 000. Earned per share $1.93 $1.62 Net revenues 25,681,660 22,644,804 missioner of that court in favor of In the late 1950's, the document Operating profit Meredith Broadcasting Co. has been shows, Meredith seriously considered (before depreciation) 11,444,772 12,208,278 Earnings 9,566,272 10,651,794 challenged by the Internal Revenue buying KOOL -TV for $4 million; it fig- Extraordinary credit 1,575,000+ Service and is expected to be argued ured it could sell KPHO -TV $2 Net earnings 6,495,782 5,431,907 for Before federal and state income taxes and before the claims court in March or million. extraordinary credit. **Gain on sale of WKYT -TV, less related April. Last September, Claims Commis- income taxes. The dispute is over the allocation of sioner Herbert N. Maletz recommended $459,706 charged to intangible assets that Meredith be credited with $359,- in the $1.5 million 1953 purchase by 706 in its 1953 tax return as charg- Lamb Communications Meredith of KPHO-TV Phoenix from able to KPHO -TV's lost network affilia- John C. Mullins and associates. IRS, tions. He also proposed that $50,000 buys midwest CATV taking its accustomed position, refused of the KPHO -TV purchase price be Lamb Communications allocated to the Inc., Toledo, to permit Meredith to amortize the station as a "going Ohio, has acquired Wonderland network-affiliation contracts. concern," and the same Ven- amount for tures Inc. for preferred and common When Meredith bought KPHO -TV, it pending TV- advertising contracts. stock valued at over $1 million. Won- was the only TV station operating in derland Ventures operates a CATS/ Phoenix. It was affiliated with the ABC, Taft net up with system with 2,500 subscribers in Flint, CBS, NBC and Dumont networks. Be- Mich., and has lease-back arrangements ginning in 1953, however, the channel TV station sale with Michigan Bell Telephone Co., 5 station began losing these affiliations which is building a CATV system in as new Phoenix TV stations began Taft Broadcasting Co. reported net Lansing, Mich., and with operations. Ohio Bell It lost NBC in 1953, ABC earnings from operations for the nine Telephone Co. for prospective in 1954, cable CBS in 1955 and Dumont months of its fiscal year ended Dec. systems in Fremont, Sandusky, Akron went out of the network business in 31, 1967 down 9.4 %, while total net and Canton, all Ohio. 1955. earnings, including a capital gain from Earlier this year, Lamb Communi- After losing last the affiliation, (CBS the sale of WKYT -TV Lexington, Ky. cations acquired WICU -TV Erie, Pa., moved to for the Gene Autry-controlled (to Bluegrass Broadcasting group for $2.5 million in cash plus stock, aggre- KooL -Tv), KPHO-TV'S balance sheet $2.5 million), were up 19.6 %. Net rev- gating $6 million (BROADCASTING, Dec. turned from black to red ink. Losses enues, however, increased by over $3 25, 1967). from 1956 to 1961, the claims commis- million. Both Wonderland Ventures sioner and found, ranged from $124,000 to Third- quarter earnings showed a de- wicu -Tv were owned by companies $207,000 annually. In 1962, the loss crease of 12.7 %, attributable chiefly controlled by Edward Lamb, who is 86 BROADCASTING, January 29, 1968 tion. The NRA's plenary session in- One -year renewal WTLS. cluded an award to Broadcasting Pub- The commission said the one -year lications Inc. for its support of re- given to WTLS renewal will permit it to re- examine the ligious broadcasting. station's operations. The National Religious Broadcasters embraces 200 organizations that spon- The FCC has granted a one -year franchise sor religious broadcasts. Its directors renewal to WTLS Tallassee, Ala., be- Cable include such well known broadcasters cause of the station's owner's alleged during the course awarded in Newark as Dr. Billy Graham (Hour of Deci- derelictions revealed of pursuing another broadcast applica- sion) and Dr. Theodore Epp (Back to Community Cablevision Corp., a Bible). tion. the renewal had been deferred newly formed Newark, N. J., CATV began in 1943 when The WTLS The association pending commission action on an ap- operation headed by Newark attorney an ad hoc committee invited ministers plication by Prattville Broadcasting Co. Charles Handler, has been granted an to- and religious broadcasters to come for a new AM in Prattville, Ala. Ned exclusive cable franchise for that city. gether to discuss the formation of the N. Butler has a 50% interest in Pratt- The firm, whose other stockholders NRB. Among the invited ministers ville; he also owns WTLS. were identified only as "a group of were Dr. Peter Marshall, the chaplain The Prattville application was denied Newark and Philadelphia businessmen," of the U.S. Senate; Dr. M. R. DeHaan by the commission's review board (a de- must begin operating within two years, of the Radio Bible Class; Dr. Walter A. cision subsequently upheld by the com- according to the terms of the franchise. Maier, the first speaker on The Luther- mission). The board found Mr. Butler Installation and monthly fees will be an Hour, and Dr. Eugene Bertermann, had actual knowledge that falsified not more than $35 and $5, respective- who has served as the NRB's president program logs had been submitted with ly. The city will receive 4% of the for the past 11 years. his 1964 license -renewal application for firm's annual gross revenue.

president of Lamb Communications. Financial notes ... ly dividend of 25 cents per common Mr. Lamb, and Arthur Ingram, vice share to holders of record Jan. 26, pay- (wsIM -AM- president, said last week that negotia- Gross Telecasting Inc., able Feb. 15. Currently, there are declared tions are actively underway for addi- FM-TV Lansing, Mich.,) has 1,522,348 shares outstanding. Red Owl dividend of 40 tional acquisitions in the television, ra- the regular quarterly stations are IütSI St. Louis Park and class A common dio, CATV and publishing fields. cents a share on the WEBC Duluth, both Minnesota, and stock, and 71 cents a share on the WNAX Yankton, S. D. class B. Both are payable Feb. 9, to stockholders of record at the close of Memorax Corp., Santa Clara, Calif., Wometco to buy business Jan. 25. manufacturer of magnetic tape, an- nounces a 3 -for-1 common stock split Puerto Rican theaters Metromedia Inc. has declared a to shareholders of record Feb. 2. Addi- quarterly dividend of 20 cents per com- tional shares will come from authorized, mon share, payable March 15 to stock - but unissued, shares. a Wometco Enterprises Inc., Miami, holders of record Feb. 23. This is in diversified company with TV- station addition to a 2% stock dividend de- Storer Broadcasting Co. has declared holdings, announced last week that it clared last month, also payable March a regular, quarterly dividend of 25 cents to acquire Com- has agreed in principle 15. per common share, payable March 11 monwealth Theaters of Puerto Rico to stockholders of record Feb. 23. Inc. on the basis of one share of Wo- Packard Bell Electronics, Los An- An agreement has been signed for metco class A common stock for each geles, producer of color TV sets, stereo the merger of Capitol Records Inc., three-and -one -half shares of Common- equipment and electronic systems, has Hollywood, into Audio Devices Inc., wealth stock. agreed in principle to being acquired by New York. Capitol Records is 99.7% - Commonwealth, which has approxi- Teledyne Inc., Hawthorne, Calif., for owned by Electric & Musical Industries mately 515,000 shares oustanding op- more than $27 million in stock. Tele- Ltd., Middlesex, England. Audio De- erates 22 movie theaters in Puerto Rico dyne produces industrial and military vices makes precision magnetic tape and three in New York, and is involved electronics products and specialty for instrumentation, sound and stereo in film distribution and vending in metals. Under the proposed agreement cartridges and for computers. Puerto Rico. For the fiscal year ended Teledyne will exchange one share of its April 30, 1967, Commonwealth reported common stock for each 71 of Packard revenues of $4.4 million and net earn- Bell's shares. Involved in the transac- Capital- Technicolor vows off ings of $250,376. tion price is $19.2 million for Packard For 1967, Wometco released unau- Bell's outstanding shares in addition to Merger talks between Technicolor dited figures showing revenues of $57.5 $8.5 million for a convertible note. The Corp. and Capital Film Laboratories by di- million and net earnings of $4.3 mil- agreement is subject to approval Inc., Washington, have been called off, vote lion. rectors of both companies and to a according to Alfred E. Bruch, president of Packard Bell shareholders at a spe- The acquisition is subject, among of Capital. cial meeting on a date not yet deter- things, to a favorable tax ruling Mr. Burch also announced that Capi- other mined. from Puerto Rican authorities. tal is going ahead with its expansion Wometco, listed on the New York Red Owl Stores, Minneapolis, oper- program for handling super 8mm film Stock Exchange, closed last Thursday ator of a chain of supermarkets and in Washington and 16mm color and at 22%; Commonwealth, traded over drug outlets which also owns three ra- Ektachrome and 8mm super 8 facilities the counter, at 5% bid, 61/2 asked. dio stations, announces regular quarter- in Miami. 87 BROADCASTING, January 29, 1968 - EQUIPMENT & ENGINEERING Tough fight for spectrum space

That's what NAB promises in face of growing demands by other frequency users who say

radio -TV could as well be distributed by wire

The National Association of Broad- the Tuesday (Jan. 23) joint board meet- ices or the military." casters last week began planning how ing. In addition to the task -force study, to counter the threat of dislodgment The Tuesday meeting was highlighted he pointed out the Budget Bureau's from the broadcast frequencies. by reports from Paul Comstock, vice current study of communications or- At meetings in Sarasota, Fla., the president for government affairs; Doug- ganizations in government and felt that NAB boards were briefed on what were las Anello, general counsel, and George "some major revision of governmental said to be real dangers that radio and Bartlett, vice president for engineering. structure ... [possibly] urging that all television, especially television, were Mr. Comstock's report spelled out authority to allocate the spectrum be marked for eviction from the airways what NAB staffers have been trying to lodged in the executive branch ... will to make room for other services. convey to the board members for sev- be recommended." Most of the discussion dealing with eral months: That among the staff of "Some individuals in government, attacks on the spectrum took place at President Johnson's telecommunications academic and even business circles," the television board meeting on Thurs- task force there are indications of "an he continued, "will suggest the creation day (Jan. 25). But to make sure that initial bias ... in favor of nonbroad- of a new department or expansion of both radio and TV board members un- cast users." Many of the specialists on an existing department to absorb the derstood the urgency for a defense, the that task -force staff, the report noted, most important functions of the FCC." whole picture was laid before them at "are experienced primarily in wire serv- Tough Foes In addition to the

NAB doesn't like land- mobile report, either

In the diplomatic language used sion broadcasting might well be re- tee "does not consider either the when talking to a government offi- placed by a nationwide system of establishment of a system of prior- cial, Vincent Wasilewski, president wired television and the vacated fre- ities of tightening up on the service of the National Association of quencies allocated to the land -mobile eligibility requirements in those serv- Broadcasters, has called a report by services." ices where public interest factors are the FCC's land- mobile advisory This "excursion into the need for considerably less than in some others. committee "deeply disturbing." additional frequency space," he add - . nor did the committee consider But the intent of the letter sent ed, "far exceeded" the limitations the fact that many of the mobile to FCC Chairman Rosel H. Hyde placed on the committee before it units licensed in ... minimal public - and Task Force Chairman Eugene began the study. Almost as if to add interest services are being used in Rostow on Jan. 19 and released last insult to injury, Mr. Wasilewski such a manner that they could be week, was clearly that the NAB's pointed out, the committee did not replaced by telephone service." hackles had been raised by the re- have a broadcast member on it. He NAB also criticized the committee port which was released late last said he hoped that any further talks for failing to "even consider the pos- year (BROADCASTING, Dec. 4, 1967). on the subject would have broadcast sibility of establishing priorities" The letter noted, and in 11 pages representatives on hand. within the business, special industrial of supplementary "comments" em- The supplementary NAB com- and manufacturers radio services. phasized, that NAB felt the advisory ments said the land -mobile report's Thus, NAB said, "a diaper wash committee, headed by Commissioner premise that frequencies allocated to service, as a commercial activity, is Kenneth A. Cox, had gone "far land mobile must be "sufficient to accorded the same consideration as afield" from its original purpose, accommodate the needs of every any other applicant, irrespective of which was to find better use of fre- applicant who meets the eligibility the relative importance of the com- quencies already allocated to land requirements of the service in which mercial activities in which they may mobile. he applies," was a false premise. be engaged." Instead, Mr. Wasilewski said, the NAB also feels the committee ig- The advisory-committee report, Cox committee had "singled out for nored the fact that portions of the NAB charged, misleadingly "at- specific attack" TV's portion of the spectrum can be exhausted "in tempts throughout to create the im- spectrum. "Indeed, it went so far as terms of present demands and tech- pression that land -mobile users gen- to suggest that conventional televi- nical capabilities" since the commit- erally contribute heavily to the

88 BROADCASTING, January 29, 1968 government studies, the increasing pres- As it had two days earlier, the prob- asked that the board be told as soon sure for more spectrum space being lems broadcasting faces in preserving its as possible about "a plan for the total generated by the business and public share of the spectrum took center stage financing of these research projects in- users of land mobile remains a cause at the Thursday (Jan. 25) meeting of volving as much as possible all facets for concern. These users, Mr. Corn- the National Association of Broadcast- of the broadcasting industry." stock said, "are receiving an increasing- ers' television board in Sarasota, Fla. NAB staff members had already met ly favorable reception by the govern- The land- mobile problem gained with executives from five other trade ment despite the absence of objective more than the usual amount of atten- associations: Association of Maximum proof of their case." The sum of all tion from the board, which passed three Service Telecasters, Television Infor- these areas of concern was a not -too- resolutions-that in itself unusual -on mation Office, Television Bureau of Ad- heavily veiled request that the joint the subject. Present at that portion of vertising, National Association of Edu- board at its Friday meeting (see page the meeting was Donald McGannon, cational Broadcasters and All- Channel 9) allocate funds for research that will Westinghouse Broadcasting Co., chair- Television Society to plot an industry- combat these antibroadcasting forces. man of NAB's research committee. Mr. wide course of action. It is anticipated Three weeks ago NAB and five other McGannon, who had been asked to ap- that all of the trade groups will lay cash trade associations agreed on the need prove reallocation of some of next on the line for the projects. for immediate research to support year's research funds to make an im- In a companion resolution the board broadcast use of the spectrum (BROAD- mediate defensive spectrum study, said heartily endorsed the comments sent to CASTING, Jan. 15) and Mn Comstock he would not stand in the way of tem- FCC Chairman Rosel Hyde and Eugene emphasized the need for prompt action. porarily diverting the funds. However, Rostow, task force chairman, on what "We must have the facts and arguments he felt the NAB and other trade asso- NAB has found to be "errors, discrep- within the strongest six months to make ciations opting for the special study encies and erroneous conclusions" in possible case for continued use of the need to define more clearly their ob- the FCC's committee report (see story existing spectrum allocations for broad- jectives. below). casting. Though the issue will ultimately The research projects were to be pre- The board not only supported those be resolved in the political and eco- sented to the joint board on Friday (see comments, but found that the nomic arenas, the need right now is page 9). LMAC report "did not fulfill its to convince the task force." In one resolution the TV Board vir- prime function and went beyond its prime function." In addition to trade -association re- tually gave the staff a blank check with As a result, search, he recommended that individual which to develop "essential research the board said, the initial comments should be supplemented broadcasters attempt to put "these issues projects." It authorized "such funds as quickly. in proper perspective" with members of are required to proceed expeditiously Congress and the task force. in establishing these projects." It also Kear and Kennedy Study Also in

safety of life and property" while for this computation, based on the NAB noted that such a wire sys- implying that the "economic and cost per magahertz, is not valid, NAB tem would constitute pay TV and human" values of television do not said, since it "ignores the technical would lead to additional costs for encompass safety of life and prop- realities of different forms of radio certain program services that "would erty but lie "solely in its being a communications." If the same cri- only aggravate the problem of pro- source of entertainment, instruction terion were used per allocated TV viding service to the poor." NAB and information." channel, NAB claimed, it would added that it intends to have re- Acknowledging the safety and show TV using its allocated space search to "determine the true annual public-service factors attributed to 50 times more intensively than land cost of maintaining such a system." public-safety radio services and "to mobile uses its allocated space. Regarding the advisory commit- a lesser extent" the power and petro- The $3.6- billion -per-year figure ar- tee's comments on broadcast reve- leum services, NAB maintained that rived at by the committee in figuring nues, NAB made the following ob- such factors "are wholly lacking" in out how much it would cost to move servations of where the report went the discussion of some of the other television from frequency to wire is wrong: the report's contention that land- mobile services. It noted that erroneous, according to NAB, be- UHF revenue in 1965 was only the special industrial and manufac- cause it does not account for con- 2.5% of all TV revenues although turers' radio services are discussed in struction of a national grid system; UHF represents 85% of TV spec- detail without breaking down the it does not take into consideration trum space is based on facts that amount of safety and public-service the greater construction costs in rural were available eight months after the usages. That omission, NAB said, areas and underground construction All- Channel Receiver Law -to pro- "must be considered a screen." in highly urbanized areas; it does mote UHF -went into existence, and Television's contribution to safety not provide for TV service to those 47% of the UHF allocations are re- and public service, ranging from with portable sets or those who view served for noncommercial stations. emergency weather warnings to in- TV aboard ships, buses, trailers and NAB also charged the report con- formation during periods of emer- other self -powered vehicles; it ig- tained other "distortions and inac- gency "cannot even be measured," nores providing service to people curacies; among them an estimate of NAB said, because of the vast num- unable to pay a $20 connection AM-FM operating costs of $586 ber of people the medium reaches. charge or to maintain a $5 monthly million for 1965, while the FCC's NAB felt another soft spot in the service charge, and it does not con- own official figures released later committee's report was the state- sider the cost of distributing the TV showed costs of $714 million and ment that land mobile uses the spec- signal from the station to local head - failure to consider television adver- trum four times more intensively end of the cable system. tisers expenditures in estimating TV than television. The committee's basis In addition to all these points, broadcasting costs in 1965.

BROADCASTING, January 29, 1968 89 the land mobile area, the board let NAB's engineering study on spectrum CAB lashes out at FCC land- mobile group usage slide off into the never -never land of further study. The report, prepared CITES GROUP'S FACTUAL ERRORS, FAULTY LOGIC for NAB by Kear and Kennedy, Wash- ington engineering consultants, showed that -if necessary- broadcasting could The joint FCC -industry Committee first called for the commission to take give up the top -three UHF channels to for the Full Development of All-Chan- no further action on CATV matters ex- nel (CAB) met Thursday land-mobile (BROADCASTING, Jan. 8). Broadcasting cept on requests seeking CATV com- The board's resolution, however, (Jan. 25) in New York, and heard the pliance with its rules, "until administra- found that "certain assumptions" in the initial report of its subcommittee on tive procedures have been established report are "not necessarily based on ex- specifications. which will permit the orderly process- isting fact" and the board felt "a care- The report was passionately critical ing and resolution of CATV matters." ful study" may show the land -mobile of the FCC's land- mobile advisory com- The second resolution empowered the share of the spectrum is not as crowded mittee report, which it described as All- Channel Television Society (ACTS) as it seems; that all uses of the spec- "an amazing compilation of statistical to undertake a survey of UHF construc- trum are not of equal value, even those and factual inaccuracies using highly tion and report back to the full com- used by land- mobile services, and that debatable logic, compiled in a very self - mittee, after which the survey would forwarded there may be other answers to the land - serving manner and going entirely be- be to the FCC. mobile problem, if that area is truly yond the scope of its authorization. . . A third resolution, dealing with re- crowded, rather than reallocation of "We cannot in any manner accept search, was postponed to CAB's March UHF channels. the assumption that seems to underlie meeting in Washington. much of the report, namely that pres- ent and prospective television would TV repairmen want be more efficiently distributed by a WDBO -TV allowed wired system," the report said. FTC rate guidelines CPM The report countered allega- to short space tions in the land -mobile study concern- The FCC has waived its -mile The National Alliance of Television ing intensive use of the allocated spec- 220 separation rule to grant an application and Electronic Service Associations, trum space in terms of "cost per mega- of WDBO-Tv Orlando, Fla., to Chicago, whose membership includes herz" with figures showing that on a change its cost-per -channel basis, land -mobile has antenna site and increase its antenna local radio -TV repairmen, has taken its height. case for standard rate practices to invested $1.1 million, while television WDBO -TV will move its antenna Betty Furness, to has invested $56.1 million. The report site special assistant to approximately 3.5 miles north of President Johnson for consumer affairs. also criticized the basis for computing Bithlo, Fla., and 19 miles east of its NATESA's objective: elimination of comparative "savings to the national economy" resulting from land- mobile present transmitter site, and increase service gyps. antenna height to 1,465 feet. The move Frank J. Moch, executive director of and television use of the spectrum as logically "faulty" and "without factual will short-space co- channel wax-Tv NATESA, wrote Miss Furness on Jan. (ch. 6) Miami by about 1.5 miles. The 18 to plead for help in getting state basis." The subcommittee urged more effi- commission last year granted wax-Tv legislatures to enact repairman licensing a transmitter move that involved a statutes and to convince the Federal cient use of spectrum space already allocated to land mobile on a priority short- spacing of six miles. Trade Commission to approve repair - The commission found that wnso- rate guidelines. The letter noted the basis: (1) public service, (2) other public agencies, (3) utilities, (4) gen- TV's proposed directional antenna will FTC turned down NATESA's request. provide "equivalent protection" to The FTC failed to note "that a 'Blue eral business and (5) miscellaneous consumer uses, alleging that: `Block wcrx -Tv, so that interference "will not Book' of service rates has long and exceed that which would exist if the almost universally been used in the allocations inhibit maximum utilization and the freedom with which channels transmitter were at the required mini- auto trades," the NATESA letter said. mum separation specified in the rules." The FTC also overlooked news reports are awarded to all users regardless of that it "had apparently authorized a demonstrated need is equally waste- home -improvement association to issue ful." Technical topics .. . The report was presented by William a rate schedule for that industry, which Computer expansion RCA said last too Putnam, president of Springfield Com- has been plagued by `phony bar- week it is forming a new multi- million- gain peddlers'," NATESA said. munications and a member of the sub- committee, in the absence of chairman dollar corporation with Commercial Seymour Siegel, of wNYc -TV New York. Credit Co. to establish and operate computer centers in principal U. S. RCA New Research Chairman There gets big TV order cities for time -sharing and other data was also a lengthy and frequently heat- processing service to subscribers. First ed discussion of the work of the CAB U. S. Communications Corp. an- center will be opened in Baltimore this research subcommittee. The A. C. Niel- nounced last week that it has signed a year, with 10 or more in other cities contract sen Co. and the American Research with RCA for three 110 -kw to be subsequently placed in operation. 'ITU -110A transmitters for installation Bureau were said by several members at three company -owned stations: to be reluctant to cooperate fully with Marketing agent Tri-Video Inc., Hol- wpm. -Tv Philadelphia, KEMO -TV San the subcommittee as long as its chair- lywood, has been named exclusive Francisco and WECO-TV Pittsburgh. The man was also the head of a competing Southern California systems engineer- contract runs to about $1.2 million. research firm. The CAB appointed Ar- ing company for International Video A company spokesman indicated that thur Schatzow, chief of the FCC's re- Corp. Tri-Video will be marketing three additional maximum power trans- search and education division, chairman IVC's recently announced color televi- mitters will be ordered for its other succeeding Albert B. Petgen, president sion recording system that is priced at stations in Cincinnati, Atlanta and of Med -Mark Research. less than $18,000 for video tape re- Houston. CAB also passed two resolutions. The corder, camera and monitor.

90 (EQUIPMENT & ENGINEERING) BROADCASTING, January 29, 1888 Hard Nosed.

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BROADCASTING, January 29, 1968 91 PROGRAMING

during such preliminary periods would McCarthy appeals to courts render the equal -time law "unwork- able," the commission said. It added that the interpretation ad- FCC denies equal -time request in unanimous decision vanced by the McCarthy camp "is of such a nature as to leave candidates, ruling President has not announced his candidacy political figures and broadcast licensees in a hopelessly uncertain and untenable Senator Eugene J. McCarthy (D- would undermine the efficacy of the position." Accordingly, the commission Minn.) is moving from the FCC to the congressional plan in Section 315 [the said: "We decline to enter this tangled courts in his effort to force the networks equal -time law], has never been devi- political thicket and instead adhere to to give him time equal to that afforded ated from in any commission ruling, the `public -announcement' provision of President Johnson last month in the and should therefore be followed here." our long -established rule as the proper three- network, one -hour A Conversa- Not All Run The commission guidepost." tion with the President. pointed out that many incumbent offi- The commission's answer to the ar- The commission, in a unanimous cer holders frequently engage in activi- gument that such an approach would ruling last week, rejected the contention ties giving rise to speculation they will render the equal -time law worthless is that the President is "a legally qualified seek re- election -they make speeches, that the fairness doctrine is available to candidate" for re- election and that Sen- confer with financial sources -but that deal with abuses and to insure that the ator McCarthy, who has announced some of them decide not to run. To electorate is informed of all sides of his candidacy for the Democratic presi- attempt to determine when or whether controversial issues. dential nomination, is therefore entitled the incumbent has become a candidate The commission also rejected Mr. to equal time. Clark's contention that the senator is The commission based its decision entitled to time under the commission's on its "long- established rule" that a personal- attack rules and its fairness "legally qualified candidate," in the doctrine. The personal- attack complaint -time is a was based on several presidential refer- terms of the equal law, The news in "person who has publicly announced 1984 ences to an apparent collusion between that he is a candidate ." The net- Senators Robert F. Kennedy (D -N.Y.) works cited the same rule in denying Ben H. Bagdikian, critical ob- and Mr. McCarthy -he talked of "the the senator's request for equal time server of the nation's news media Kennedy-McCarthy movement" and of (BROADCASTING, Jan. 8). They-and the (he used to be a newspaperman the "interest of both of them in the commission in its ruling-pointed out himself on Presidency." that the President has not announced the Provi- Not Personal But the commission his candidacy. dence [R.I.] said these statements "clearly did not Will Seek Court Review Joseph L. Journal) is constitute" a personal attack, which is Rauh, the senator's attorney, promptly leading a defined in the rules as an attack "upon announced plans to appeal the decision RAND the honesty, character, integrity or like in the U.S. Court of Appeals in Wash- Corp. -spon- personal qualities" of a person. ington. "The FCC ruling that Presi- sored study The fairness -doctrine argument was dent Johnson is not a candidate for of what based on Mr. Clark's assertion that re- election would make a first-year law news and "there should be a well -rounded presen- student blush with shame," Mr. Rauh its delivery tation of views on the issues of Viet- said. may be like nam." Senator McCarthy is one of the "What the commission has done is Mr. Bagdikian in the next leading critics of the President's Viet- to make it possible for the President generation. nam policy. to be treated as a noncandidate right The project will consider both But the commission noted that the down to the Democratic convention in the printed daily press and broad- three networks have given considerable August." He noted that he had offered cast news, analyzing among other time to a wide variety of views on to prove in a hearing that the President things how newspapers and radio Vietnam, including Senator McCarthy's. is actively engaged in advancing his and TV stations make decisions The commission letter, dated Jan. 24 cause in primary -election campaigns in on news content and what impact and released a day later, noted that the several states as well as in running developments in communications deadline for filing replies to the sena- full- fledged renomination and re- election techniques may have on the news tor's petition for equal time had ex- campaigns throughout the country. media. pired on Jan. 22 and that the matter He said that the commission's ruling, Mr. Bagdikian is president of "is thus now ripe for decision." This in view of these asserted activities, the Mellett Fund for a Free and appeared to be the commission's answer "makes a mockery of the law," and Responsible Press, and has con- to Mr. Clark's charge, issued on Jan. added: "It is a sad day for the country ducted a number of studies of the 23, that the commission was "stalling" when a commission of the federal gov- news media under grants from the on the issue for fear of White House ernment gives up its independence and Guggenheim, Reid and Dell "displeasure." knuckles down to presidential power." foundations. Working with Mr. The commission ruling, contained in Bagdikian as consultants on the a letter to Blair Clark, the senator's newspaper analysis will be Dr. Program notes ... campaign manager, noted that the "pub- William L. Rivers and Dr. James lic- announcement" requirement was de- N. Rosse, both of Stanford About movie- making The newly - veloped more than 25 years ago "for University. formed news and documentary depart- the sound public -policy reasons of ment of Four Star International has an- avoiding a chaotic situation which nounced its first series, The Motion

92 BROADCASTING, January 29, 1968 Picture Hall of Fame. The series, which and the San Diego junior golf program. opportunity' to be heard applicable...." either may be offered for network sales NBC Radio's Monitor will broadcast Donation by each of the major or placed in first -run syndication, will tournament highlights that weekend. television and radio networks of a total of eight prime-time hours-an hour involve a minimum of 26 segments. A new tornado A Weather Bureau The shows will examine the develop- each simultaneously during the eight color film, Tornado! which emphasizes weeks immediately preceding the Nov. ment of the motion picture industry precautions to be taken to reduce dan- from start to present with emphasis on 5 election -with four of these hours to gers from tornadoes, has been released be used for a series of "joint appear- the stars and executives who have con- and is available to TV stations, schools tributed to its growth. ances or debates," and each of the other clubs, and civic groups. The film was four divided equally between the two Instant Poll WHYN -TV Springfield, written by Coe -Peacock and produced candidates. Mass., reports public response has been by ASTRA Films Inc., Washington. Agreement by the two major party highly satisfactory to a new feature - Three scores Century Library of nominees to a series of four "great called "Today's Vital Question" Music and Sound, new division of Mark debates." (TVQ) -which is part of the station's Century Corp., New York, is scoring Prohibition by Congress of the news programs. Viewers are given a industrial films for Eastman Kodak, purchase of network time segments timely question in the morning news- U. S. Air Force and the New Jersey longer than five minutes for presidential cast and results are broadcast on the State Board of Education. A catalog candidates of the two major parties. evening news shows (Sample: If next of music and sound effects is available Adoption by Congress of the pro- Tuesday were Election Day, would you from the library, 3 East 57th St., New posal by CBS President Dr. Frank vote for President Johnson? Response: York. Stanton for a "national voting holiday," Yes, 57 %; No, 43 %). during which polls in every part of the country would be open for the same Ad -Man film The rehabilitation of a 24-hour period, thus "preventing any San Francisco advertising executive, possibility that the broadcasts of pro- who had a near -fatal automobile acci- jections based on eastern states' returns dent on a California freeway, is the Sorensen's plan might influence the turnout or decisions subject of an industrial film produced of voters in western states." particularly for showing on television Mr. Sorensen noted the "massive stations by the Insurance Company of for TV politics campaign budgets of both major parties North America. Written, produced and -budgets so large as to require the directed by Herb Golden of the Holly- Calls for suspension of support of affluent special- interest wood -based production company of the donors -including outlays for radio and same name, the color film follows the Section 315, eight free television that climbed from roughly fortunes of advertising man Bob Bur - $10 million in 1956, to nearly $15 mil- gon from the time of his accident to prime -time TV hours lion in 1960, to nearly $25 million in his current position as head of his own 1964, nearly half of this in the presi- agency, Merchandising Dynamics. The dential contest alone." Philadelphia insurance group is present- Theodore C. Sorensen, who was spe- Mr. Sorensen emphasized that "more ing the premiere of its film at an invi- cial assistant to President Kennedy, last voters will be informed and influenced tational luncheon in San Francisco's week proposed a "package" of sweep- regarding their election -day decisions by Fairmont hotel, Feb. 6. ing changes to allow more comprehen- television than by any other source." radio and television pre- He described televised "great debates" Walter Schwimmer Inc., Chicago, has sive network sentation of the issues in this year's as opportunities for the presidential signed TV personality Allen Ludden to presidential election, while reducing the oandidates to "dramatize their differ- host new half-hour musical game show major campaign budg- ences, spotlight the issues, test in color for TV titled Win with the parties' "massive their ets" for broadcast time. abilities and increase the interest, en- Stars. Now in production at NBC -TV Addressing a luncheon of the Amer- thusiasm and competence of the voting Studios in Burbank, Calif., program will ican Women in Radio and Television public." by syndicated by Schwimmer. in New York Tuesday (Jan. 23), he Voter Impressions In reply to a Distributor named Carousel Films urged the changes on a trial basis for newsman's question as to how televi- Inc., New York, has been named dis- the 1968 presidential candidates only. sion debates "tested candidates abilities tributor for the 16 mm film version of Mr. Sorensen's proposals, "the first five to function as President of the United CBS News' experimental 57- minute of which," he said, "are best treated as States," Mr. Sorensen said that while documentary, Road Signs on a Merry- a package, the adoption of each one "clearly they are not the sole test of all Go-Round. The color show broadcast making the most sense only if the the abilities required, confronting the last October, based on writings of others are adopted," follow: issues alone with his opponent tests in theologians Martin Buber, Teilhard de Suspension by Congress of Section a real way his judgment, depth and Chardin and Dietrich Bonhoeffer, is 315(A) of the Communications Act knowledge of the issues," and that available from Carousel, 1501 Broad- "to permit the allocation of substan- while TV debates do not give the aver- way, New York 10036. tial amounts of free [network] televi- age voter "a precise understanding of sion and radio time to the two major all the issues," they do give him "a More golf NBC -TV will broadcast party presidential candidates without general impression of uncanny accur- final rounds of the first annual Andy granting equal amounts of time" to acy." Williams San Diego Open Golf Tourna- minor -party oandidates. In response to a question about pro- ment Saturday, Feb. 10 (6 -7 p.m. EST) Such action should be taken by fessional campaign managers' opinion and Sunday, Feb. 11 (4:30 -6 p.m. EST) Congress at "the earliest opportunity that "the one -minute spot is the strong- from Torrey Pines golf course. The . to free broadcasters from this re- est use of television for a candidate," third largest tourney with a purse of striction during the primaries and pre- as in Jack Tinker & Partners' TV cam- $165,000, it will feature top golf pro- convention competition," and to further paign for the re- election of New York fessionals and show business celebrities. provide protection for minor -party can- Governor Nelson Rockefeller, Mr. Proceeds will go to the Salk Institute didates "through the fairness doctrine, Sorensen replied: "Yes, in terms of for Biological Studies, La Jolla; Calif., making its requirements of 'reasonable getting your money's worth, it is." But

BROADCASTING, January 29, 1968 93 he added: "A serious candidate for the still to be invited will be representatives concludes, is probably, or ought to be, presidency needs to be seen in the of the advertising industry. The staff unconstitutional although a narrow de- greater depth afforded by half -hour and plans a maximum of 20 panelists. fense could possibly be made for it. five - minute segments." The Barrow Report Mr. Barrow, Specialty Dr. Stanton has Informal comment from network indicated now Wald Professor of Law at the uni- to the subcommittee he will testify sources on Mr. Sorensen's package that of versity, was the director of a special only on Section 315 and political proposals was limited to enthusiastic broad- FCC network study staff that in 1957 casting problems. The hearing, although support for suspension of Section 315. issued a massive set of recommenda- billed as a "fairness- There weren't, however, any immediate doctrine panel," will tions, some of which were later adopted, consider the offers of eight hours of free prime general range of broadcast time. that became known as the Barrow re- content regulation. port. Among its recommendations that The first morning's session, according were later put in force, the report urged to the schedule as it now stands, will be elimination of network option time (a devoted to Section 315 equal -time prob- move Barrow set as that, when adopted, had the re- lems. The first day's afternoon or eve- sult of increasing, rather than decreas- ning session will focus on the fairness ing, the number of program hours doctrine as such and include editorializ- Hill moderator cleared by networks, contrary to its in- ing, personal -attack rules, and applica- tended effect), elimination of "must - tion of the fairness dooctrine to product buy" lists of stations and prohibition of advertising. Plans move ahead for networks acting as sales representatives The second day's sessions will both for television stations other than those be devoted to exploring possible changes House panel sessions they owned (BROADCASTING, Oct. 7, in the law or rules and administration, 1957). taking into account the potential impact on fairness doctrine Other recommendations that were of changing technology. not adopted included one that would In preliminary letters to panelists, the limit network ownership to three VHF subcommittee staff has submitted a list House Investigations Subcommittee stations in the top -25 markets. Another of proposed questions for discussion, staff member Daniel Manelli was in FCC project urged in the Barrow report, with the request that participants submit Cincinnati last week working on an however, continues to this day: a net- other questions that might be useful. outline for the forthcoming fairness - work program practices study currently The subcommittee's questions give an doctrine hearing with Roscoe Barrow, under the direction of Ashbrook Bryant. indication of specific proposals that may professor and former law- school dean Reliable sources report that Mr. Bar- later be brought before members of the of the University of Cincinnati, who, row had been collecting information on parent Commerce Committee: the subcommittee Counsel Robert Lishman fairness doctrine from network offi- Assuming the First Amendment to has confirmed, will serve as moderator cials several months ago for what he apply to all communications of ideas, was for the panel discussions. reported to have said was a paper what circumstances justify a different Twelve of a minimum of 16 posi- he was preparing on the subject. Mr. standard of content regulation in the Barrow tions on the panels have been filled. told BROADCASTING, however, case of the electronic media as opposed The four panels are now planned for that he did not have a paper in prepa- to printed media? ration on the morning and afternoon or evening ses- fairness doctrine, although If there are such differences, is the sions on two days (instead of four his teaching duties required him to keep present pace of technological advance- mornings, as originally proposed). As current on the subject. He added that ment tending to eliminate them? of late last week no dates had been he did not wish to take any position on Outside of the area of "illegal ut- set for the hearing but Mr. Lishman the doctrine in the light of his role as terances," such as rigged quiz shows, told BROADCASTING that it may not be moderator for the panels. profanity, and the like, is any further held until mid- March. When first an- But the other professor on the panel, content regulation, direct or indirect, nounced the target dates were for the Dr. Robinson, has both a position and a desirable? end of this month or early February. recently published article on the subject. Has the existence of the fairness Difficulties in coordinating schedules In the November issue of the Minnesota doctrine inhibited the discussion of con- of participants have caused the post- Law Review he tests aspects of broad- troversial ideas via the broadcast media? ponement, and consolidation from four casting regulation against the freedom - If so, how? of- the -press days to two is expected to ease the provisions of the First Would the elimination of the fair- Amendment. The problem of making topic assignments. fairness doctrine, he ness doctrine result in raising the power Asked to participate so far are: Vin- of the broadcaster to a dangerous level? cent Wasilewski, president, National What are the alternatives to the Association of Broadcasters; Elmer fairness doctrine? Lower, president Need convention news space? ABC News; Dr. Should the fairness doctrine, or a Frank Stanton, president, CBS Inc.; similar measure, Feb. 16 apply to nonbroadcast Reuven Frank, executive vice president, is the deadline for submit- electronic ting space requirements communications such as NBC News; Donald McGannon, presi- for news cov- CATV originations erage of the 1968 Presidential conven- and cable subscrip- dent, Westinghouse Broadcasting Co.; tion television? On what tions. Square- footage workroom -space basis? William Harley, president, National If the fairness doctrine needs both for the Fontainbleau head- remains in Association of Educational Broadcast- effect, could some more quarters hotel and the convention hall suitable body ers; John White, president, National be established, such as an independent Educational Television, and Glenn O. in Miami Beach and for the Conrad administrative Hilton court, to review ques- Robinson, associate professor of law, hotel and the International Am- tions of fairness? University of Minnesota. phitheatre in Chicago should be trans- Should the term `controversial is- Also, the subcommittee staff has as- mitted to Edmond Lebreton, chairman, sue of public standing importance" be defined, signed spots for two representatives committee of correspondents, by statute Senate or FCC rule, so as to remove of the FCC, one from the Tobacco Press Gallery, U. S. Capitol, the present uncertainty Washington 20510. surrounding the Institute and one from the American scope of the doctrine? Civil Liberties Union. Among others Should the doctrine be limited to 94 (PROGRAMING) BROADCASTING, January 29, 1968 those questions which are to be voted on at an election? NBC sets up another long show If the fairness doctrine were elim- inated, would the public interest be adequately safeguarded by enlarging the 90- minute 'The Name of the Game', spinoff of present Section 509 (rigged quiz shows) so as to make it unlawful for any person first 'World Premiere' film, is set for '68 -69 season to knowingly, and with intent to deceive the public, broadcast any false state- NBC -TV next season will program a of the Game series "as the first motion - ment? This would be similar in effect new series, The Name of the Game on picture series in television." to Section 5 of the Federal Trade Com- Fridays, 8:30 -10 p.m., increasing to Universal will produce 24 of the mission Act which proscribes false and five the number of nights of the week films, and will concurrently distribute misleading statements in advertising. in which the network will have at least them overseas for playing in theaters. one program running 90 minutes or Tony Franciosa, Robert Stack and more in prime time. Gene Barry, as major characters in the Foreign -language The new series will be produced by series, will star in eight films each. Universal Studios, which over the past These films will be separate stories, safeguards ordered few years has assumed an increasingly though with a continuing identification active role in program development for built around the star. According to Mr. The FCC has given WRIB East Provi- NBC. Universal's principal forte in Werner, each star will have a major dence, R. I., 20 days to explain what assisting NBC in program evolvement production unit assigned to him and a measures it will take to set up "ade- has been in the "long form," specifical- fourth unit will be employed on "a quate internal procedures" to insure ly in making motion pictures for televi- swing basis." control over foreign- language pro- sion, with an occasional TV series Worldwide Setting The setting of grams. The commission also served on spin -off. the series is a vast publishing empire a liability with activities throughout the world. the station notice of apparent Game is a new concept but of similar time - Universal had produced a two -hour of $2,000 for failure to file motion picture genre. As described by brokerage contracts and for violations feature, "Fame is the Name of the officials last week, the series will com- Game," as the first "World Premiere." of logging rules. bine major elements of motion pic- In November the commission had re- It was telecast in a movie period on tures with the television series form. NBC on Nov. 26, 1966. It was filmed quested an explanation from wRla why It'll be an anthology within a series, no arrangements had been made for in the studio in 30 days and starred Mr. presented in a manner that's reminiscent Franciosa and Jill St. John. That fea- "responsible" persons with knowledge of earlier experimentation by Universal of the foreign languages it broadcasts ture obtained a favorable national rat- and NBC as in the former 90- minute ing. to monitor the programs. WRIB replied 90 show in prime time, Bristol Court, It was reported in Hollywood that that it requires all foreign-language pro- into which several series were built next fall's series would make use of grams to be translated into English and within a "parent" series. be given to the station one week before some distant location shooting in addi- broadcast. Mort Werner, NBC -TV's vice presi- tion to studio work, and would have the But the commission said that wasn't dent in charge of programs and talent, "markings of a feature film." enough. Translations do not necessarily said the network thinks of The Name Also reported were the appointments acquaint the licensee with what is being broadcast, the commission said, unless procedures are adopted to insure that "the language actually broadcast cor- responds to the translations." The commission claimed that WRIB had not maintained such procedures to insure "sufficient familiarity" with the foreign language broadcast and gave the station 20 days to provide a state- ment of adequate internal procedures.

TV libel case to high court

The U.S. Supreme Court has agreed to review a Louisiana libel case involv- ing a 1962 political speech on WAFB- Tv Baton Rouge, by a candidate for the U. S. Senate. George St. Amant, running against Senator Russell Long (D-La.) in the Democratic primary that year, made charges against Herman A. Thompson, a deputy sheriff of East Baton Rouge parish. Mr. Thompson Mort Werner, (I) NBC -TV vice presi- ture was taken on the set of 'La- sued for $150,000, and won a jury dent in charge of programing, is pic- redo', which Mr. Irving produced for judgment for $5,000, which was upheld tured with Richard Irving, one of the Universal and NBC -TV a few seasons in lower courts. The Supreme Court, three producers for the new 90 -min- ago. The 90- minute 'Virginian' on at Mr. St. Amant's behest, agreed to ute The Name of the Game' series NBC -TV, also produced by Universal, determine whether the libel was uttered to be produced for NBC -TV's 1968 -69 is a 'Laredo' spinoff. ('Television' with actual malice. season by Universal Studios. Pic- Magazine photo).

BROADCASTING, January 29, 1088 95 of David Victor and Richard Irving as first presentation last year (Feb. 22, a business and financial -news service to producers, Mr. Victor on the unit for 1967) to advertisers for the current television and radio stations. the films starring Mr. Stack, and Mr. season. Mr. Sussman has been active in tele- Irving on the unit for the films in which CBS has indicated it'll replace but vision for more than 20 years, and Mr. Barry will star. A third producer is three to four shows. ABC, which has 21 prior to his association with RKO Gen- to be named for the unit filming Mr. program "projects, including pilots" eral, he was vice president and general Franciosa's series. under consideration for next season, manager of WBC Productions and a As viewed in Hollywood, Universal has not disclosed what form its sched- sales executive with United Artists As- is one of the few filmmakers that has ule will take in 1968 -69. sociated. Lancer Enterprises makes its the studio facilities to accommodate headquarters at 663 Fifth Avenue, New production to the extent now planned York 10022. Telephone is 212 -753- by Universal and NBC. And it's of Beckwith Productions 1818. importance to Universal that its more than 25 sound stages be occupied with formed in New York film making, theatrical or TV. Latest ratings bring It was indicated that Universal plans Formation of Beckwith Productions, to work its production units on Game New York, as a TV programing and claims from networks concurrently while filming other TV distribution company was announced series as well as the full -length features last week by Aaron Beckwith, president, Ratings highlights reported last week: for its "World Premiere" commitments who has resigned as vice president and In the fast Nielsen ratings for 7:30 -11 to NBC. general manager of RKO Pictures Co. p.m. in the week ended Jan. 14, CBS - Mr. Werner said the "World Pre- TV had an Mr. Beckwith earlier was vice presi- average rating of 22.6, telecast of "Fame is the NBC -TV 20.1 and ABC miere" dent in charge of special projects for -TV 18.9. of Game" in 1966 "achieved ABC noted Nielsen Name the BBDO, New York; vice president in that figures show level high enough to rank its 1968 National Basketball an audience charge of film syndication for MCA, Associa- among the top -25 motion pictures tion schedule, based on the it and program sales director of ABC-TV. first three television. telecasts of this season, ever presented on network Beckwith Productions has established to be up from the new 90 -min- a 4.7 rating from the first In creative resources, its headquarters at 1600 Broadway, three tele- ute series, along with 'World Premiere,' casts in 1967 to 'an 8.6, an 83% in- New York. Telephone number is Circle finest on -air crease. will give NBC -TV the two 6 -5700. program development sources in the CBS said that in the fast weekly re- television industry." report its Walter Cronkite evening news The "Fame" motion picture cost an Lancer to produce two show got an average 19.8 rating, repre- estimated $900,000 to produce. While senting 11,090,000 homes reached, and no budget figures were available on specials for new season a score that CBS claimed to be the average costs for each of the 90- minute highest rating ever recorded by an series, industry estimates were in the evening news series "since they switched area of $400,000. According to these Two 90- minute color specials are in to half-hour formats" on the networks. sources, the two -hour "World Pre- preparation for the 1968 -69 network The rating also represented the most season miere" pictures range in cost from by Lancer Enterprises, New homes per minute ever reached by a $800,000 up to $1.5 million apiece. York, a diversi- regularly scheduled news show, CBS Other Long Shows In addition to fied entertainment asserted. the Friday 90- minute series, NBC -TV and broadcasting NBC pointed out that on Jan. 22 next season appears set to program two - company recently (Monday, 8 -9 p.m. EST) its mid -season hour or more movies on Monday, Tues- formed by Alvin Rowan and Martin Laugh -In replace- day and Saturday, and the 90-minute Sussman, presi- ment show achieved a 20.2 rating and Virginian on Wednesday. Additional dent. 33 share in the New York Nielsens, "anchor" programing in other nights Mr. Sussman, beating its network opposition. In New on NBC: all or most of Sunday night who resigned in York, Rowan and Martin outscored the (including Bonanza and High Chapar- 1967 as vice pres- second half-hour of Gunsmoke and ral) and probably all or most of Thurs- ident and general Lucille Ball Show on CBS (12.8 and day (including Daniel Boone and Dean manager of RKO 16.8 ratings, respectively) and the sec- Martin Show). Mr. Sussman General Produc- ond half -hour of Cowboy in Africa and tions, said last Rat Patrol on ABC (10.7 and The NBC programing 14.2 re- plan for Fri- week that filming will begin in London spectively). day night conceivably could offer a in June on The Stingiest Man in Town, ratings challenge of showing a feature- a musical adaptation of Charles Dick- film type against an actual movie. Fri- ens' "A Christmas Carol," which will Stations respond in day is a movie night on CBS, starting star Sir Michael Redgrave. Subsequent- at 9 p.m. NBC's new series would ly, he said, Lancer will produce on film San Francisco strike start a half -hour earlier. The new series and tape a musical adaptation of Wash- will be in the periods now occupied by ington Irving's "Rip Van Winkle," with Star Trek and Hollywood Squares. San Francisco -area radio and tele- exteriors to be shot in upstate New vision stations have expanded greatly Currently there is but one other 90- York and interiors in Hollywood. their news coverage as a public service minute program in prime time -- -CBS's Lancer also will function as a TV during the strike at the San Francisco Cimarron Strip at 7:30 p.m. on Thurs- distributor of feature films and is now Chronicle and Examiner day. that began CBS authorities early this winter completing negotiations for a group of Jan. 5. expected to present advertisers a firm 30 foreign -made motion pictures that In addition to more detailed news- nighttime schedule for the next season will be dubbed in English. Mr. Suss- casts, with particular attention to local by mid -January (BROADCASTING, Dec. man disclosed he has been named events, KPIx(Tv) is distributing 18, 1967). But a one- later indications have broadcast consultant to the Dow Jones page Eyewitness News Bulletin. been that CBS aims to duplicate its Co. and will advise D -J in syndicating General Manager Richard Harris 96 (PROGRAMING) BROADCASTING, January 29, 1911 said about 10,000 copies of the bul- letin are being placed daily in major Originator of phone polls drops it hotels and distributed free On down- town Market Street. It is edited by BUT WFIL -TV OFFICIAL SEES FUTURE IN TECHNIQUE Charles C. Coane, xPix(TV) public -re- lations director. The strike began originally Participants at the first national con- lem was the calling -area problem. In as an the extension of picketing by American ference on television news polling, held effect, station coverage beyond calling area Newspaper Guild of their walkout at last week by WNW-TV South Bend, telephone company's local Hearst's Los Angeles Herald- Examiner. Ind., heard the originator of the idea, -which could be substantial- remained unrepresented in the survey (respon- That strike began Dec. 15. Paul Martin, of Triangle Stations, ad- in those areas would be faced A number Chronicle newsmen on mit that Triangle had decided to dis- dents a call if vote). strike are staffing the Newspaper of the continue the method (a decision in with toll they wished to Air at noncommercial xQED(TV). A which he concurred) but in spite of Semantics can cause trouble, both sequence was to be shown nationally that argue that this or similar tech- with questions and with the method's on the Huntley- Brinkley Report on niques had a strong future. critics. He suggested that the use of NBC -TV with San Francisco's new Mr. Martin, national director of ad- the word "poll" was unfortunate as it mayor, Joseph L. Alioto, reading the vertising and promotion for Triangle implies a measure of scientific precise- comics. Stations, told the conference of his ness. "Feedback" would be better, he Pending in federal district court is efforts to introduce the innovation on said. Badly worded questions can easily a National Labor Relations Board suit Triangle's WFIL -TV Philadelphia almost affect responses, too, he noted. against the San Francisco -Oakland a year ago, its subsequent spread to other outlets (Triangle providing assis- Interest attrition -the novelty can Newspaper Guild and other unions wear and good questions can be- charging tance), and WFIL -TV's decision a few off a secondary boycott arising come increasing hard to find. from the Los Angeles strike. A hear- weeks ago to discontinue the method ing on that complaint has been set (see page 98). Minorities with strong opinions for Jan. 31. Mr. Martin observed that he re- can be more likely to vote -throwing Meanwhile, the San Francisco Mail- spected management's reservations about off the totals-and people with negative ers Union is out on a primary strike, the instant polls and listed for his opinions are known to be more likely having been negotiating for a new con- audience many of the pitfalls that to respond than those that favor a tract since last March. And the Lithog- inhere in the system. But he added proposition. that he foresaw a viable future for the raphers and Photoengravers Union, Limitations of the method itself technique as mechanical problems can - without a contract since Oct. 12, has which includes possibilities for cheat- be overcome and that audience response voted strike sanction of its own. ing and distortions when jammed lines indicated a pent -up demand in the audi- A long shutdown of San Francisco's keep calls from registering. two major dailies appeared in prospect, ence for a means of easy, yet in some sense visible, expression. Mr. Martin, however, defended the even if the issue of a secondary boy- relative accuracy of the polls, citing cott is settled in federal court. Problems Speaking during the correlations with other palls (both in- opening session of the conference on stant and conventional) and the use - Thursday (Jan. 25), Mr. Martin cata- fullness of even polls of approximate CBS plans film study logued the difficulties with the instant - accuracy if they provide indications polling system as it has so far been that large numbers of people are suf- of the Viet Cong developed: ficiently moved to express themselves Mechanical problems were the first on a subject. CBS plans to telecast on April 2 -TV encountered. Line shortages resulted in Cautious Use Commissioner Lee, a one -hour documentary film study of thousands of viewers getting busy speaking at the Thursday dinner meet- enemy the Viet Cong, produced behind signals while the call counters on the ing, had only a few words on the in- lines. "yes" or "no" circuits registered no stant -poll technique (also see page 99). consists of films taken The program calls. Related to the line- shortage prob- He said stations would be well advised by Roger Pic, a Frenchman who was with the Viet Cong in battle last fall; sequences obtained from Communist sources in Belgrade and Prague, and Please send footage made available by the U. S. Army from film captured from the en- SUBSCRIBER emy. CBS said it was editing 30 hours mBröädä,stinq SERVICE of film into the one -hour program. 1 year $10 A CBS spokesman said the company 2 years $17 to send its own camera Name Position had attempted 3 years $25 crews into Viet Cong territory with per- Canada Add $2 Par Year mission of the National Liberation Company Foreign Add $4 Par Year Front, but that all of its formal and D Business Address 19681'earkeuk $10. informal requests had been ignored. Home Address January Publleatlea Payment enclosed CAMBRIDGE SCHOOL City State Zip Bill me RADIO AND TELEVISION BROADCASTING Learn by doing. Two Year Work -Study Programs BROADCASTING, 1735 DeSales St., N.W., Washington, D. C. 20036. La Radio and Television Broadcasting and Man- agement. Communications. Liberal Arts. Profes- aiona] training on School Station WCSB and El Address change: Print new address above and attach address label from a WCSB -TV. Activities. Placement. Dormitories. Co -Ed. Catalog. recent issue, or print old address, including zip code. Please allow two weeks Write Mr. Roberts, Cambridge School are one to issues in advance. 632 Beacon Street, Boston. Massachusetts 02116 for processing, mailing labels addressed two

BROADCASTING, January 29, 1968 97 to publicize disclaimers as to the polls' poll" survey because the special auto- since the proposed merger between ABC results and urged cooperation with tele- mated telephone equipment for call-in and the International Telephone & Tele- phone companies to ensure that other surveying was not yet available. The re- graph Corp. was turned down by ITT communications were not disrupted by sult, he said, was the discovery of what on New Year's Day (BROADCASTING, a flood of voting calls. was considered to be a much more re- Jan. 8). During the lengthy FCC hear- Also on Thursday, Frederick H. liable survey technique so the call -out ings surrounding the merger proposal Walton Jr., an attorney with Dempsey method has been retained. ABC officials had frequently expressed and Koplovitz, Washington, discussed The call -out system costs 50% more concern about ABC's financial position possible FCC complications. He con- than the usual call -in system, Mr. Filip if the merger was not effected. cluded that Section 315 equal -time re- related, but WGN Continental is willing Reports that ABC was embarking on quirements would seldom present prob- to underwrite this cost to obtain better a stringent cost -cutting program were lems because the technique did not data. The reputation of the call -out polls supported by the recent confirmation involve use of the station's facilities by is high among civic leaders and con- that the annual ABC News budget had a candidate personally. He warned, gressmen. He said, and many have said been reduced by more than $10 million however, of possible fairness- doctrine the information is most valuable. and, according to some sources, by complications. Nonstaff telephone interviewers su- closer to $15 million (BROADCASTING, pervised by station personnel are used Jan. 22). They could come into play if the to make the call -out polls, Mr. Filip While tending to discount reports of station commented on the results of said. About 1,000 calls are made in massive TV cutbacks, agency and indus- a poll as an element of persuasion. Chicago's eight -county area and 100 try executives appeared more inclined Also, if a vote were sought on a ques- in Duluth daily. A weighted random to give credence to reports that top ex- tion or political race involving three sampling technique and local phone di- ecutives, faced with financial problems, or more with provi- alternatives, only rectories are used. may be giving serious consideration to sion for two choices, fairness problems terminating ABC's radio network opera- could occur, he said. tion. "There's just not enough radio net- Anticipating Commissioner Lee's re- ABC denies plans work money floating around at this marks, he noted that the likeliest danger time," said one media executive at a lurked in representations made for the major agency. poll's accuracy. But disclaimers could for TV slashes -but ... "At a time when both TV and radio undermine the very interest the station business is soft, it's obviously bad busi- was trying to generate, he concluded. ABC officials last week branded as ness to keep an unprofitable operation Call-Out Polls The WGN Continen- "absolutely false" reports that their tele- going, especially in an area where no tal Broadcasting Co. outlets WGN -TV vision network would cut back its week- network has been profitable for years." Chicago and KDAL -TV Duluth are be- night prime -time programing to two lieved to be the only stations using the hours next fall. "call -out" survey technique rather than ABC spokesmen reserved comment, NCTA files brief tabulating viewer call -ins the conference however, on recurring speculation that was told by Eugene Flip, news director corporate executives may withdraw in copyright test of WON -TV. He appeared Friday in be- from the radio network business if half of Bruce Dennis, vice president and ABC's new radio plan does not become manager of news, WON Continental, a profitable operation within a reason- The threat of a "takeover" of the who was recovering from illness. able period. cable -TV industry by copyright hold- Mr. Filip said both WON -TV and Reports of extensive slashes in ABC's ers, if the U. S. Supreme Court upholds KDAL-TV began calling out to viewers operations have been circulating in the contention that CATV operators last September for their nightly "tele- broadcasting and advertising circles are liable for copyright payments, was

More stations vote no on instant polls

One key question about instant ago, told participants at the first sonville, Fla., reported last week that telephone polls: How do the stations annual national conference of tele- his station had decided months ago vote? Early returns are mixed. vision news polling of his manage- not to get into telephone polling. Many more stations don't use the ment's ruling against the method and Not only that, WJXT broadcast an device than do, of course, and some added that he concurred in that de- editorial criticizing its competitor, that have tried it have subsequently cision. But, he continued, instant WFGA-TV Jacksonville, for introduc- decided to vote no. Some, however, telephone polling still has a useful ing the technique. (Two weeks ago defend the method as perhaps in- future (see page 97). WBTV(TV) Charlotte, N. C. termi- accurate but nevertheless a means Meanwhile, in Washington (a city nated its six -week test of the method. of stimulating audience interest in where any kind of poll is taken Voting yes, however, was WUC -TV questions of public importance. seriously) WMAL -TV said it had Pittsburgh, which issued a statement Sure to be an influential "no" vote, dropped its instant telephone survey. defending instant polls. The station's however, will be the decision of the Frederick Houwink, WMAL -TV vice general manager, Roger D. Rice, station that started it all, WFIL -TV president, said the polling was judged said: "We want to become actively Philadelphia, to discontinue auto- not to represent a true cross-section involved within our own community matically tabulated telephone poll- of opinion. The poll was discon- and we feel this is simply one meth- ing. Paul Martin, national director tinued for fear it would "tend to od of doing it." He notes that the of advertising and promotion for damage the credibility of our own station makes no claims that the polls Triangle Stations, who pioneered the news efforts," he explained. are 100% accurate and publicizes innovation at WFIL -TV almost a year And an official of w.rxT(TV) Jack- only percentages of responses.

98 (PROGRAMING) BROADCASTING, January 29, 1968 voiced by the National Cable Televi- views, urging a more vigorous prosecu- sion Association last week. tion of the war. In addition, Senator Lee questions CATV operators, the NCTA said in Talmadge added some praise and sup- its friend -of -the -court brief filed in the port for broadcasters. United Artists v. Fortnightly case, At the Thursday luncheon (Jan. 25), ETV news would, if forced to pay royalties on pro- Senator Talmadge cited the services gram material, have to negotiate with performed by broadcasters in educa- 25 or more major syndicators, the three tion and public service and offered his Says government financing TV networks and the three music - aid in giving radio and television "the licensing societies. Since cable owners same measure of freedom to discuss, in- will give it appearance do not choose the programs, they are vestigate and criticize" as newspapers. at the mercy of the arrangements made "Freedom of the press," he said, "as of having biased content by the TV stations whose signals they guaranteed by the First Amendment, receive and relay to their customers. must be made just as meaningful to the "Thus, as a practical matter," NCTA broadcasting industry as it is to the FCC Commissioner Robert E. Lee last week took a said, "... negotiations will usually fol- press. You have my full support in look at the emergence low reception and consequent infringe- bringing this day to pass." of educational television within the structure ment, and the CATV system will have The Jan. 23 -25 institute in Athens, of the nation's television serv- ice, and offered the choice of acceding to the copy- Ga., was under the joint sponsorship of some suggestions on right proprietors' demands or litigating the Henry W. Grady School of Journal- how ETV and commercial television might live damages. Where the claimed statutory ism, University of Georgia, and the together with greater profit damages were large," NCTA continued, Georgia Association of Broadcasters. for both. "it is easy to see how the larger copy- On the one hand, he sees no reason right proprietors and networks would why ETV stations under the Public end up owning the CATV industry." Broadcasting Act, which was enacted In other arguments, the NCTA posi- Is TV- power to pump new life and money into non- tion is similar to that advanced by Fort- critic's commercial television, should compete nightly Corp. two weeks ago in its brief with commercial television in the pres- to the Supreme Court (BROADCASTING, greater than paper's? entation of scheduled hard news. Jan. 22). On the other hand, he suggested -as he has before-that commercial stations Television's critics of the legitimate might be able to help themselves as well theater in New York may have more in- as ETV stations and the public interest writing Hackes calls for fluence than theater reviewers by making "significant financial con - for the print media, a panel of two tributions" to ETV outlets. actors, a playwright, a producer, and upgraded The commisioner, who news status two TV critics concluded last week. spoke at the First National Conference on Televi- The panelists agreed that there was sion News Public Polling, Peter not much wrong with TV drama re- Opinion con- Hackes, NBC News, Wash- ducted by the Continuing Education ington, views, despite their brevity, and that reminded an audience at the Center of Notre Dame, moved into 23rd drama critics may have the largest a annual Georgia Radio and Tele- TV virtually unique position in speaking vision single influence on the theater -going Institute last Wednesday (Jan. against the wisdom of ETV stations' public. 24) that news dissemination was a carrying hard news. prime job of broadcasters -although The conclusions were reached during it No Bar As he noted, the Public was still relegated to secondary "Television's Men on the Aisle," a status Broadcasting Act does not prescribe at too many outlets. He forum presented by the New York scored "rip such programing, and the Carnegie and- newscasts unprepared chapter of the National Academy of read" by disk Foundation report that led to enact- jockeys as a false economy. "The sta- Television Arts and Sciences. On the panel were actors Henry Fonda and ment of the enabling legislation spoke tion with meaningless news will become favorably of the contribution ETV sta- the station with meaningless ratings," he Cyril Ritchard; playwright Arthur Miller; producer Alexander Cohen; TV tions could make in the area of live said. news. Mr. Hackes urged minimum stand- drama critics Leonard Harris of wcBs- said, is that live news ards for broadcast newsman as a step TV, and Edwin Newman of WNBC -TV, His concern, he sponsored corpora- toward raising the journalism status to both New York. John Cannon, chair- from a government- tion carry the appearance of bias. that of a profession. He also entered a man of the New York chapter's forum "may committe, was moderator. With the President appointing the [cor- strong criticism of unprepared hosts on of directors and the local telephone discussion programs. Almost coincidentally with the acad- poration's] board government providing funds, it is Although it could be argued, he noted, emy's forum was an appearance by difficult indeed to look at ETV as a com- shows could defended as controversial Broadway producer David that such be pletely nongovernment function." entertainment and not news programs, Merrick on NBC -TV's Tonight Show many listeners don't differentiate, ac- with Johnny Carson. Mr. Merrick lam- He also said he does not believe the Pub- cepting the uninformed opinions they basted the "superficial attention paid intent of Congress in enacting the lic Broadcasting Act was to create hear as authoritative. by the radio and television critic. "competition to the existing broadcast The institute also heard from two "As a matter of fact," he said, structure but rather to provide a new U. S. Senators -one a bona fide presi- "there's a question in my mind whether exciting choice to the discriminating dential candidate. The candidate, Sena- we can't attack it legally because tele- and audience." tor Eugene McCarthy (D- Minn.) spoke vision ... is not under that protective Tuesday evening (Jan. 23), mostly umbrella of the Constitution, you know, He said that commercial broadcast- about the danger of the Vietnam war freedom of the press. That's why the ers- networks and stations -are doing in stifling domestic debate. Senator FCC regulations and all -I've been into "a very, very good job" in presenting Herman Talmadge (D -Ga.) later that with the FCC on the question of hard news. countered Senator McCarthy's Vietnam free and equal time." His concern for the ETV stations'

BROADCASTING, January 29, 1968 99 "appearance of bias," however, does tions polling their audiences on issues of Ivan Tors to attempt not extend to the belief that such sta- public importance. He said it's possible tions should not present news analyses, for groups to distort the results of the its fifth spin panel shows and editorials in depth. He poll by swamping the station with tele- off feels ETV can perform worthwhile serv- phone calls on one side of an issue. ice in that kind of programing. "If your judgment is to program these Producer Ivan Tors, who four times The commissioner's suggestion that polls, so be it," he said. However, he before parlayed a theatrical feature - commercial stations can serve their own said he would caution disclaimers as film into a television series, is trying selfish interest in contributing to ETV to results. He also said stations should the same route again. His Hollywood - stations is part of an effort to start a work closely with their local telephone and Miami -based Ivan Tors Films Inc. dialogue on the idea going back more companies to make sure that local com- last week acquired rights to a forth- than a year (BROADCASTING, Nov. 11, munications are not jammed. coming book and promptly announced 1966). plans to first produce it as a movie and Experts He said that the commis- then use that production as the basis sion expects licensees to be experts in for a new television series. determining the programing needs WNJR of strike settled The book acquired by Tors Films is their communities. But, he added, the "Valley of the Tigers," recently com- intense competition among commercial The five -month strike of American pleted novel by Roger Caras, set for operators leads to the of Television and Radio presentation of Federation hardcover publication by Little, Brown mass -appeal programing, especially in Artists announcers against Rollins & Co. and in paperback by Bantam prime time, which ignores the Broadcasting's WNJR Union, N. J., needs of Books in this country, and by MacMil- viewers interested in special- interest ended Jan. 11 with the signing of a lan Co. in England. programing. new contract. According to the union, His solution: "To the extent that [an) settlement was on the following terms: Feature films to TV has been the educational station is airing special - base wages were increased from $135 a pattern for all the Tors properties cur- interest viewing, it may not be neces- week ($187.50, including guarantees rently on television. Gentle Ben, which sary for the commercial station to carry against commercial announcements) to started this season on CBS -TV, was as much of this type of programing as $220 a week for the first 18 months of spun off the movie "Gentle Giant," might otherwise be necessary to meet the three -year contract, $240 for the now being released by Paramount Pic- the needs of the community." remainder. The discharge clause, the tures. Daktari, now in its third season, He also advanced another argument five-day week, and permission to pre- also on CBS -TV, was the result of the in favor of commercial TV's supporting record certain local commercials under MGM feature "Clarence, the Cross - ETV outlets. "He should be able to certain conditions are retained, and eyed Lion." Flipper, in reruns on NBC - charge off such contributions as a busi- staff announcers are permitted to op- TV following three network seasons, ness expense." However, the Internal erate turntables on their own record came out of the MGM movie of the Revenue Service has not isssued a ruling programs. The settlement represents a same title. Cowboy in Africa, a current authorizing such deductions. compromise between the union and season entry on ABC -TV, was spawned The commissioner voiced a note of management positions during negotia- by Paramount's "Africa-Texas Style" caution in discussing the practice of sta- tions. theatrical feature. FANFARE ABA adds award for crime -news coverage

The American Bar Association has added a new category to its annual Gavel-awards competition for all news media -a category to recognize out- standing examples of coverage of crime news that contribute to the "preserva- tion of the constitutional guarantee of trial and free press." The original three categories for the Pfizer honors ABA awards also continue in effect. four farm broadcasters These are increasing public understand- ing and appreciation of the American The Agricultural Division of Chas. Tv Oklahoma City. system of law and justice; cooperating Pfizer & Co., New York, last week The four were chosen by a na- with the organized bar to improve named four farm broadcasters as re- tional panel of judges from a field court administration, and explaining the cipients 1967 of awards for outstand- of 37 state winners who were se- role of the lawyer in American life. ing to service American agriculture. lected for outstanding contributions Entry deadline is April 1. C. Jan Westmoreland (center), to their state's agricultural industries. The addition by the ABA of the Pfizer's director of agricultural pub- The national winners are being pre- crime -coverage -award category is sig- lic relations, is shown with the win- sented $250 awards and an engraved nificant because a special committee of ners KOA (1-r): Chuck Muller, -AM- recognition plaque at ceremonies in the association has proposed extensive FM-TV Denver; Ray Wilkinson, their respective states. new restrictions upon coverage of WRAL -TV Raleigh, N. C.; Wally The awards program was initiated criminal trials (BROADCASTING, Jan. Erickson, KFRE- AM -FM -TV Fresno, last year as a means of recognizing 15). The proposals are to be considered Calif., and Russel Pierson, WKY -AM- achievements by farm broadcasters. on Feb. 19 by the ABA house of dele- gates at its meeting in Chicago. 100 BROADCASTING, January 28, 1* Vision spots offered 'Project Life' knocks death rate down to radio -television Is a $300,000 -to- $400,000 price sion in WWL-TV'S regular news show The American Optometric Associa- tag on human life worth footing? drove home the point-with the re- tion is focusing in on Save Your Vision WWL -TV New Orleans thinks so. sult that a dramatic decrease in the Week (March 3 -9) with a series of pub- That's what the station figures it accident rate was evident at nine of lic service films and announcements for spent in advertising, man hours, film- the 10 locations. radio 'and television. ing and processing to conduct a year- "Project Life" made suggestions - The films are 60- and 20- second spots long "Project Life" campaign in extra traffic lights, bigger traffic con- and are available in color. Using a car- 1967 to make New Orleanians aware trol signs -and the city's traffic engi- toon format, they present a "comedy of that their city was not really a very neering department went to work. errors" emphasizing the need for a vi- safe place in which to walk or drive. The campaign cited the inadequacy sion examination for everyone at least The campaign was launched after of emergency ambulance service on once a year. 1966 statistics revealed an almost Louisiana highways (prompted simi- Other timely films available include epidemic rate of automobile acci- lar state action) and urged the adop- a 60- second visit to the world famous dents (86 a day), fatal injuries (2 a tion of a mandatory helmet law for St. Louis zoo portraying the wonder of week) and personal injuries requir- motorcycle and motorbike riders seeing through the eyes of a child, and ing medical attention (35 a day). (passed by the City Council despite a 60 -20 second film showing the rela- The campaign featured special docu- objections from that contingent of tionship of good vision to the enjoy- mentaries, scores of special edito- cyclists). ment of the highlights of a year's events. rials, fatality profiles, safe -driving WWL -TV noted that "Project Life" The radio -TV offerings are part of spot announcements, bumper stick- caused for the first time in 30 years a special all -media packet being offered ers and windshield decals. a marked decrease in automobile by the association. A special documentary outlined accidents (2,500 less than 1966) The American Optometric Associa- the 10 most dangerous places to and traffic deaths (12% decrease tion, 7000 Chippewa, St. Louis. walk or drive in the city. Subsequent from the previous year). According re- editing of the documentary into to the station, the price of the pro- five -minute news specials for inclu- motion was more than "worth it." CATV campaign to use newspapers, radio

Newspapers and radio are likely to be the two major media used by cable - TV systems next month to publicize National Cable TV Week (Feb. 4 -10), according to the National Cable Tele- vision Association. The trade group took a poll of CATV operators on how they intend to pro- mote the special week and the response indicates, NCTA said, that newspapers will be used by 82% of the systems, with radio next with 73 %. Dealer tie - ins ranked third, with 52 %. Other methods: cablecasting, 27 %; direct mail, 25 %; special supplements, 18 %; film showing, 14 %; other (publicity, A shattered motorcycle helmet in adopt a mandatory helmet law are contests, drawings, open houses, plant New Orleans city hall serves as a New Orleans city councilman tours, billboards, etc.), 38 %. reminder of the import of WWL -TV James A. Moreau (left), Mayor Vic- Most of the promotions, NCTA New Orleans' "Project Life" cam- tor H. Schiro and Phil Johnson, said, will be tied in with special -con- paign. The men who helped to WWL -TV's special -projects director. nection offers. INTERNATIONAL Pearson the Treasury Board, as president of the ation of the CBC and its more than names CBC. Laurent A. Picard, a member of 8.000 employes. the committee for higher education of In announcing the appointments at new CBC heads the Superior Council of Education in a news conference in Ottawa, Prime Quebec, has been named vice president Minister Pearson described the posts Responsibilities have been split in of the corporation. as "two of the hardest and most re- the top executive echelon of the Cana- Both men assume responsibilities sponsible positions in the government dian Broadcasting Corp. in line with formerly carried by J. Alphonse Oui- service." broadcasting legislation introduced into met, who stepped down as president in Mr. Davidson, a 58- year -old native the Canadian House of Commons last December (BROADCASTING, Dec. 18, of Bass River, N. S., has been with the year (BROADCASTING, Oct. 23, 1967). 1967). Under the new arrangement Mr. Treasury Board, a committee that con- Prime Minister Lester Pearson an- Davidson will be responsible for policy siders all government spending, since nounced the appointment of George F. matters and Mr. Picard will handle de- 1964. One of Mr. Davidson's duties on Davidson, who has been secretary of cisions involved in the day -to -day oper- the Treasury Board was to review goy-

BROADCASTING, January 29, 1968 101 ernment expenditures that included the think I would not be putting my neck casting legislation. Mr. Sim said he has $144 million operating budget of the into the noose." no particular plans for retirement ex- publicly owned CBC during the current Mr. Picard, 40, a consultant on labor - cept, possibly, for "a little hunting and fiscal year. mangement problems, will serve as gen- fishing." His earlier federal government serv- eral manager of the CBC. He was Before his association with the BBG, ice, dating from 1944, included posts picked by the federal government in Mr. Sim had served for over 20 years as deputy minister of welfare in the 1966 to investigate working conditions as deputy minister for the revenue de- health and welfare department and as of longshoremen in the ports of Mon- partment's customs and excise division. deputy minister in the citizenship and treal, Quebec City and Trois- Rivieres, immigration department. Later he went Que. He has also provided research and to the Privy Council office as director consultative services for several indus- of the bureau of government organiza- tries, including aluminum, printing, O &M firms Paris operation tion. In this post he reviewed the rec- electronics, chemical products, railways, ommendation of the Glassco royal com- paper and wood products, and has acted Ogilvy & Mather International, New mission,on government organization. as consultant to major Canadian and York, has announced "an agreement of No Problems Foreseen Mr. David- international companies. cooperation" with the Publicis Agency son has refused to discuss the specific Another important figure in Cana- in Paris. O&M, which for several years types of problems he may have to deal dian broadcasting, David Sim, 68, one has had a relationship with Publicis, with as president of the CBC. But he of the three full -time members of the said it will now set up an office in Paris does expect to be able to work out a Board of Broadcast Governors, said in and conduct a "symbolic exchange of good relationship with the new and an interview that he hopes to retire shares" with that firm. Part of the more powerful regulatory agency for next month. Mr. Sim said he had ac- agreement calls for an interchange of broadcasting proposed to replace the cepted his appointment to the BBG on trainee personnel and of technical in- present Board of Broadcast Governors. the understanding that he would leave formation between London, Paris and "If I thought otherwise," he said, "I when Parliament approved new broad- New York.

FATES & FORTUNES

BROADCAST ADVERTISING head, and VP -copy group head, re- tion. spectively. Henry Lampert, president and found- Allen N. Turner, with National As- er of The Lampert Agency, New York, Edson F. Allen, Russell A. Bauer, sociation of Photographic Manufac- elected board chairman; Bernard Zami- Verne C. Hohl, and Walter P. Zippel turers, joins association division of chow, executive VP, becomes president; named VP's at Klau -Van Pietersom- American Association of Advertising Milt Roseman continues as executive Dunlap, Milwaukee. Agencies, New York, as staff executive VP but adds new duty in charge of central region. of chairman, Jules M. Bacal and Stuart H. Trott, creative plans board; P. G. Diamandis creative supervisors at Benton & Bowles, Lee E. Carlson, account executive and Irwin M. Barnett, elected VP's, be- New York, and Tom McCabe, associate with ABC-TV Spot Sales, New York, coming additionally director of client media director, elected VP's. appointed sales manager of xYw -TV, services and director of media, mer- Philadelphia. chandising and promotional services, James G. Cominos, senior VP, Need- respectively. ham, Harper & Steers, New York, named president of AM -AD Advertis- Leon Morgan, president of Buchen ing, Chicago, succeeding George An- Advertising, Chicago, named board derson, who becomes chairman ex- chairman, succeeding of J. M. McDonald, ecutive committee. Ross Metzger con- who retires. Emery Dobbins, eastern tinues as AM -AD chairman. division executive VP, becomes presi- dent. David Grant, senior VP, elected Nathan S. Lanning appointed man- executive VP, New York. Bowman ager of spot development division of Kreer, senior VP and director of client Station Representatives Association, Mr. Reiser Miss Young services, Chicago, elected administra- New York. Richard J. Reiser, executive director,

tive and Shirley . senior VP. David Nazionale, senior VP for Young, associate director, Weightman Inc., Philadelphia, and with both in marketing and research depart- ment for 14 years, resigns; of Grey Advertising, New York, agency no future elected plans announced. VP's. Arthur J. DeCoster, manager of Chi- T. Ballard Morton, president of cago office of ABC TV Spot Sales, WAVE Inc., Louisville, Ky. (wAvE- named to newly created position of AM -TV Louisville; wFRV -TV Green Bay, midwestern sales manager. Wisc., and wn -TV Evansville, Ind.), eleoted director of Kroger Co., food re- Dave Grimm, ac- Mr. Burns Mr. Mortimer tailer. count executive with ABC Daniel Burns and Charles Mortimer Gregory P. Fitzpatrick, with Foote, Radio since named 1960, named eastern senior VP's and respective heads Cone & Belding, New York, joins Sulli- sales of merchandising and television pro- van, Stauffer, Colwell & manager for Bayles, that ABC's graming departments, William Esty city, as VP and management supervisor four radio net- Co., New York. on Ballantine Beer account. works (American In- formation, Contempo- Frank Siebke and Ned S. Tolmach John Paul Jones joins Frank B. rary, Mr. Grimm Entertainment join LaRoche, McCaffrey and McCall, Sawdon Inc., New York, as VP in and FM Radio). Leo New York, as VP -art and TV group charge of radio and television produc- Collins, director of advertising and

:102 BROADCASTING, January 29, 1960 sales promotion for WABC-TV New York pervisor with J. Walter Thompson Co., executive with WPHL -TV, that city. since 1963, named to created named newly New York, director of market- George E. Ledell Jr., television sales ing post of promotion manager of four net- services. manager for Edward Petry & Co., San works. George T. Rodman, director of Paul R. Litt, account executive, RKO Francisco, joins KBHK -TV, that city, as advertising, promotion and press infor- General Broadcasting's national sales account executive. mation for WBKB -TV Chicago, succeeds division, Chicago, named general sales Deborah A. Lazarus and Peter P. Mr. Collins at WABC-TV. manager of cKLw -TV Windsor- Detroit Oak join Henderson Advertising Agen- Thomas P. Crolius, senior VP, ac- effective Feb. 1. cy, Greenville, S. C., as copywriter and count supervisor and director of Reach, Joseph C. Winkler, formerly with assistant radio -television director, re- & Co., New joins McClinton York, WCAU and WFIL, both Philadelphia, ap- spectively. & as Ogilvy Mather, that city, account pointed general manager sales for Tom Wood, sales manager of WIBF- supervisor on Consolidated Edison ac- WPBS(FM), that city. count. TV Philadelphia, joins The Hollingbery Mary Jane Thompson, senior copy- Co., as account executive in New York writer for MacManus, John & Adams, office. Los Angeles, returns to Wasey, Erwin Wallis P. Parker Jr., with Baker & Los Angeles, as senior copywriter. Associates Advertising, Springfield, Mo., Roger P. Laven named account su- in art and creative functions, appointed pervisor at Needham, Harper & Steers, to creative staff of White Advertising Chicago. Agency Inc., Tulsa, Okla. R. Terry Cherry, art director for Gray Bill Keup, with local sales staff of and Rogers Inc., Philadelphia, joins WMAQ-TV Chicago, and Ron Cochran, Mr. Rockefeller Mr. Seibel Al Paul Lefton Co., that city, in similar with television division of Metro Broad- Charles A. Rockefeller and David position. cast Sales, New York, named account Seibel, account supervisors with BBDO, executives with National Television David J. DeCapua, account executive New York and Minneapolis, respective- Sales Inc., their respective cities. ly, named VP's. with WKYC -TV Cleveland, appointed manager of Taft Broadcasting Co.'s Jennifer Shull, in charge of casting William R. Holmes, VP and associ- Cleveland sales office. for N. Lee Lacy & Associates, Holly- ate media director for D'Arcy Adver- wood, appointed director of casting Dorothy L. Fell, VP of Radio Fea- for tising, St. Louis, named media research EUE/ Screen Gems, West Coast. director, succeeding Sol Israel, named tures, division of Walter Schwimmer John Milton Seropan, previously assistant to director of marketing serv- Inc., Chicago, named administrative as- sistant to parent manager of San Francisco office Paul ices. J. Dolan Walsh and Harvey E. president of firm. of H. Raymer Co., joins Bernard Diekroeger, media supervisors there, Helen Gray named office manager. Howard & Co., station representative, as account appointed associate media directors. Matthew F. Rao, with McCann - executive in San Francisco. Gerald P. Branson and Timothy G. Erickson, New York, joins Kenyon & Finney named senior media buyers. Eckhardt, that city, as art director. Paul Orio, account executive, NBC - TV Spot Sales, named account execu- Robert S. Tamblyn elected VP of I. A. Saucier Jr., local sales manager tive, WABC -TV New York. Worden & Co., Washington agency. for wTvw(Tv) Evansville, Ind., named general sales manager, Irwin Weinberg, copywriter- producer Lyle Dennison Van Valkenburgh Jr., succeeding Rob- ert Ossenberg, who resigns. at McCann -Erickson, New York, joins broadcast and print media buyer with Kenyon & Eckhardt there as copy- Ted Bates & Co., New York, joins New Ray H. Kremer, former eastern sales writer. York sales service office of Peters, Grif- manager for CBS Spot Sales, New fin, Woodward. York, joins Wildrick & Miller, New MEDIA York -based agricultural and industrial James R. Osborn, general sales man- advertising agency, as director of broad- Joseph H. Higgins, former executive ager for KABC -TV Los Angeles, named cast operations and account executive. VP of WCIX-TV Miami, named executive general sales manager of KGO -TV San VP and general manager of WHP -AM- Francisco. Richard N. Savage, sales William T. Skeeter, with Colonial TV Harrisburg, Pa. James R. Forney, manager at KABC -TV, named general Outdoor Advertising, Norfolk, Va., sportscaster, appointed assistant general. sales manager. are ABC -owned joins WTAR, that city, as account execu- Both manager. stations. tive. Richard W. Giltner, with Clinton E. Albert J. Till, Leo Burnett Co., Chi- Frank Inc., Chicago, joins WBKB -TV cago, named area account executive for there as director of research. Karen Jos. Schlitz Brewing Co., Hollywood, Schmidt, with Leo Burnett Co., joins with responsibility in media for Schlitz WBKB -TV as research analyst. beer and malt liquor in California, Nevada, Arizona and Texas. Quentin Fox, account executive for all Purex brands assigned to Carson/ Mac Lorimer, account executive with Roberts/Inc., Los Angeles, named ac- wFLD(Tv) Chicago, joins sales staff of Mr. Higgins Mr. Forney count supervisor. Reg Bisgrove, in local WLwD(Tv) Dayton, Ohio. James A. Fellows, assistant to presi- sales for KFMB -TV San Diego, appointed Bob Knapp named to local sales staff dent and secretary of National Associa- media buyer for Carson / Roberts/Inc., of WRAL -TV Raleigh, N. C. Los Angeles. Toni Rothberg, in media tion of Educational Broadcasters, Wash- department at agency, appointed media Sam Littleton, account executive ington, appointed director research and buying assistant. Jodie Rhodes, media with WMC -AM -FM Memphis, joins local development. sales department of WREC -TV, that city. buyer, appointed associate media super- Howard D. Holst, director of non- visor. John C. Miller, account executive commercial WKNO -TV Memphis, and Mahlon G. Remington, account su- with Wm Philadelphia, named account Warren A. Kraetzer, executive VP and

BROADCASTING, January 29, 1968 103 general manager of noncommercial wood, appointed head of all commercial held before leaving eight months ago. WUHY-TV Philadelphia and noncom- operations in New York. Bob Milford, William R. Furnell, producer- director, mercial WHYY -TV Wilmington, Del., with Doyle Dane Bernbach, Los An- named production manager for KBHK- elected to three -year term on board of geles, named executive producer for Tv San Francisco. directors, National Association of Edu- VPI of California. Chuck Manno, with cational Broadcasters, Washington, to Filmfair, Los Angeles, appointed pro- Richard Taylor, with WJVA South fill vacancies left by Robert F. Schenk- ducer with VPI in New York. Bend, Ind., and WNIL Niles, Mich., ap- kan, general pointed program director of WHME manager of noncommercial Sid Weiner, assistant to VP of syn- KLRN(TV) (FM) South Bend. San Antonio, and Donald V. dication sales, Screen Gems Inc., New Taverner, president of noncommercial York, named director of film services. Ward Sylvester, production executive wQED(Tv) Pittsburgh, whose terms ex- Larry Lippman, VP of Berkey East- for Screen Gems, named producer of pire. The ern Effects, division of Berkey Video Monkees series. Keigler E. Flake, general manager of Services Inc., New York, named VP wxcr(rv) Hartford, Conn., named VP and sales manager for parent firm. NEWS and general manager. Bill Sanders, on -air personality and Hal Vester, former station manager assistant to VP of WLEE Richmond, of wcoo Greensboro, N. C., named VP Va., appointed program director for of WRNC Raleigh, N. C. WWDC Washington. James M. King, ex- Jim Hawkes, creative services direc- ecutive VP of Tele- tor for KBOI -AM -FM Boise, Idaho, ap- vision Advertising pointed program director. Representatives, New York, appointed gen- John E. Martin, in operations depart- eral manager of KDxA- ment at CBS -TV Hollywood, named Mr. Heinemann Mr. Rosen TV Pittsburgh. Both plant manager at network's Studio Cen- George Heinemann, manager of pub- are Westinghouse ter facility in North Hollywood. Har- lic affairs for NBC News, New York, Broadcasting entities. old E. (Bill) Rosson, also in operations appointed director of public affairs, Mr. King Theodore R. Lon, with for network, appointed to newly cre- succeeding Edward Stanley, who re- WCAO Baltimore as controller, appoint- ated position of coordinator of plant tires. George B. Rosen, with NBC ed assistant business manager for construction and maintenance at Studio News, New York, succeeds Mr. Hiene- KDKA- AM -FM -TV Pittsburgh. Center. mann. Sid Pike, program supervisor for Del W. Hostetler, formerly with Roger Peterson, wounded in Viet- WHDH -TV Boston, appointed station KYW -TV Philadelphia, joins noncom- nam in October 1966, returns to Far manager of WAII-TV Atlanta, succeed- mercial WQED(TV) Pittsburgh as direc- East as ABC News Tokyo bureau ing Frank Cason. tor of production. chief. Kenneth L. Hatch, assistant station Dominic Perruccio, formerly film Robert S. Huntley, with UPI's At- manager in charge of sales for KIRO -TV producer with William Esty Co. and lanta bureau, appointed manager of Seattle, appointed station manager. Kenyon & Eckhardt, both New York, Greensboro, N. C., bureau. named assistant Randy Jeffery, to president of Man- with sales and pro- hattan Sound Studios there. Herb Levy, columnist and editor for graming departments of KSYC Yreka, Vallejo (Calif.) Times-Herald, ap- Calif., and WSDR Sterling, Ill., named Bob Chesson, production director pointed editorial director for KCO-TV manager of WHLT -TV Huntington, Ind. for WUBE Cincinnati, appointed to sim- San Francisco. ilar position with WGH -AM-FM Newport John Longo, with formerly WEIF News, Va. Wes Vernon, political specialist and Moundsville, W. Va., joins WQTW La- newscaster, named Washington corre- trobe, Pa., as general manager. Harvey Kalfin, with ABC New York spondent for xIRO -TV Seattle. as supervisor in production services, Richard H. Meeder, manager of joins woKR(TV) Rochester, N. Y., as James Johnson, with WILL -Tv Ur- WAVY Portsmouth, Va., appointed man- production manager. bana, Ill., joins news staff of wts Chi- ager of WRAP Norfolk, Va. cago. Tom Cross, production manager for Myron I. Roth, with legal department KYAC Kirkland, Wash., appointed pro- of NBC, New York, as attorney, ap- gram director. FANFARE pointed senior attorney. Babette Doniger Mandell, with Grey Dean Linger, director of advertising, Hub Warner, program director for Advertising, Beverly Hills, Calif., ap- promotion and public relations for KBOI -AM -FM Boise, Ida., appointed ad- pointed manager of programing, pro- Corinthian Broadcasting Corp., New ministrative assistant. motion and public affairs for WYDD York, and Don Fischer, director of (FM) Pittsburgh. promotion and advertising for wLaw- PROGRAMING TV Miami, elected to one -year terms on Richard Richter, deputy director of board of Broadcasters Promotion As- Charles F. Simonelli, executive VP Peace Corps in Kenya, joins Public sociation. of Technicolor Inc., Hollywood, re- Broadcast Laboratory, New York, as signs. producer. David J. McIntyre, former news sec- retary and special assistant to Senator Herbert G. Richek, VP of Warner Marty Montell, staff announcer for Joseph D. Tydings (D -Md.), named Bros. -Seven Arts television film oper- WSBT- AM -FM -TV South Bend, Ind., ap- director of information services at non- ations, New York, named to direct ex- point sports director of WXEX-TV commercial WETA -TV Washington. pansion of international film services. Petersburg- Richmond, Va. James E. Betts Jr., who formerly Peck Prior, executive VP of VPI Hal Parets, writer -producer for Hart- operated own PR company in Chicago, Productions Inc., New York, and pres- west TV, named producer of The The appointed manager, press services, Gen- ident of VPI of California Inc., Holly - Pyne Show syndicated series, position eral Foods Corp., White Plains, N. Y.

104 (FATES & FORTUNES) BROADCASTING, January 29, 1968 EQUIPMENT & ENGINEERING appointed district sales representatives ALLIED FIELDS in greater New York area and north- Vinton D. Carver, president A. Pavlov, assistant director of Ather- eastern U. S., respectively, for visual Nicolai and Law- ton division of Litton Industries Inc., communication products department, of consumer survey division, Minneapolis, Karp Robert Rhoades, as- and former VP and gen- Syracuse, N. Y. rence and eral manager of firm's electron tube sociate directors in test audit division division, named president of Newell Joseph M. Engle Jr., district sales of Audits & Surveys Inc., New York, Associates Inc., Sunnydale, Calif. manager for New York, Gates Radio elected VP's. Richard F. Hess, former Co., named regional sales manager. assistant to VP, station administration, Richard T. Monroe, engineering CBS Radio, New York, joins Audits & manager KYW -AM -TV for Philadelphia, W. G. Arthur, personnel manager with Surveys as research group head. Westinghouse Broadcasting station, Kaiser Aerospace & Electronics Corp., named manager of engineering for par- Phoenix, joins Ameco Inc., that city, Fred J. Goldsmith, director of oper- ent firm, New York. as personnel director. ations for U.S. Army 66th Intelligence Corps group in Germany, joins FCC as Rein Narma, VP, Wendell Woody, assistant western re- security officer. engineering and prod- gional manager, Jerrold Electronics uct planning, Ampex Corp., appointed midwest regional man- Corp.'s consumer and ager, Kansas City, Mo. DEATHS educational products Paul J. 63, president of Ra- Tim O'Gorman and Jerry Olson ap- Miller, division, Elk Grove Inc. (WBZE Wheeling, pointed sales engineers for Memorex dio Wheeling Village, Ill., named W. died at his home in Martin's Corp., Elmhurst, Ill. Va.), VP of parent firm and Ferry, Ohio, Jan. 23. Mr. Miller, form- general manager of Noble C. Shumway Jr., chief of an- er president of the West Virginia Mr. Narma consumer and educa- tenna survey branch of FCC's field en- Broadcasters Association, was one of tional products, succeeding John N. gineering bureau, retires Jan. 31. Frank radio's first sportscasters at KQV Pitts- Latter, who resigns. W. Cook, electronics engineer with tech- burgh in the early 1920's and became M. M. (Tex) Haertig, sales specialist nical branch of industrial and public general manager of that station in 1928. on broadcast equipment with export di- safety facilities division of FCC, and He joined WWVA in 1931, became as- vision of General Electric Co., and Myrtle Whitelock, recording secretary sistant general manager in 1946, and Richard M. Smith, sales engineer for and representative of chief engineer's served as general manager of WWVA broadcast equipment with GE's visual office on employes representative board from 1953 to 1963. Mr. Miller is sur- communication products department, of FCC, retire. vived by wife, Vivian.

FOR THE RECORD

STATION AUTHORIZATIONS, APPLICATIONS

As compiled by BROADCASTING, Jan. cost $327,782; first-year operating cost $250; OTHER ACTIONS 000; revenue $275,000. Geographic coordinates Review board in Santa Maria, Calif., 18, through Jan. 24 and based on filings, 42. 53' 22" north lat.; 78. 49' 50" west long. TV broadcast proceeding, Doc. 16430, grant- authorizations and other actions of Type trans. RCA TTU -12A, type ant. RCA ed petition for leave to amend filed Novem- TFU -24DL. Legal counsel Welch, Mott & ber 27, 1967, by Central Coast Television, the FCC. Morgan; consulting engineer Jules Cohen & and amendment is accepted. Board member Associates, both Washington. Principals: Nelson not participating. Action Jan. 18. Abbreviations: Ann.- announced. ant. -an- Florian R. Burczynski and Stanley J. dasin- Review board in Rochester, N. Y., TV tenna. aur.- aural. CATV -community an- ski (each 45 %) and Rober K. Lund (10 %). broadcast proceeding, Docs. 17706 -07, granted tenna television. CE-critical hours. CP- Mr. Jasinski has 54% interest in WMMJ joint request for approval of agreement, construction permit. D -day. DA- direction- Lancaster, N. Y. Mr. Burczynski is majority dismissal and grant filed Dec. 21, 1967 by al antenna. ERP-effective radiated power. owner of bakery. Action Jan. 23. Malrite Inc. and Philip Y. Hahn Jr.; the kc- kilocycles. kw- kilowatts. LS -local sun- agreement is approved; the application of set. me- megacycles. mod.-modification. N INITIAL DECISION Malrite Inc. is dismissed with prejudice. -night. PSA- presunrise service authority. CP for new station on ch. 26, Houston, Action Jan. 18. SCA- subsidiary communications authoriza- Tex., has been granted to Crest Broadcasting tion. SH -specified hours. SSA -special serv- Co., Houston, in a supplemental initial de- ACTIONS ON MOTIONS ice authorization. STA -special temporary cision by Hearing Examiner Chester F. Hearing Examiner Millard F. French on authorization. trans.- transmitter. UHF-ul- Naumowicz, Jr. (Doc. 15827). Grant is con- Jan. 18 in Houma, La., Panama City, Fla. tra high frequency. U- unlimited hours. ditioned on filing by Crest of an acceptable (St. Anthony Television Corp., and Delta VHF-very high frequency. vis.-visual. w- amendment to its application "delineating Teleradio Corp.) TV proceeding, granted watts. .-educational. the details of its studio proposal" within request by Broadcast Bureau and sched- thirty days after the release of the ex- uled prehearing conference for Jan. 25 aminer's decision. (Docs. 17446 -8). New TV stations FINAL ACTIONS Rochester, N. Y. -Philip Y. Hahn Jr. FCC granted UHF ch. 31 (572 -578 mc); ERP 294 kw vis., 29.4 kw aur. Ant. height above average terrain 255 ft.; ant. height above EDWIN TORNBERG ground 235 ft. P. O. address: 1180 East Main Street, Rochester. Estimated construction cost $415,000; first -year operating cost $326,- 500; revenue $187,500. Geographic coordinates & COMPANY, INC. 43. 09' 22" north lat.; 77. 36' 33" west long. Type trans. RCA TTU- 12ALA. Type ant. RCA TFU -30J. Legal counsel Fly, Shuebruk, Blume and Gaguine, Washington; consulting engineer Serge Bergen, Fairfax, Va. Prin- cipal: Mr. Hahn is president, treasurer, di- Negotiators For The Purchase And Sale Of rector and 100% stockholder in drug com- pany; president, treasurer and director of Radio And TV Stations CATV subsidiary of Paine Drug Co., Paine's Inc., and Paine -Erie Hospital Supply Inc., also Appraisers Financial Advisors subsidiary of Paine Drug Inc.; director and stockholder in real estate. Action Jan. 18. New York -60 East 42nd St., New York 17, N. Y. MU 7.4242 Buffalo- Ultravision Broadcasting Co. Re- West Coast -1357 Jewell Ave., Pacific Grove, view board granted UHF ch. 29 (560 -566 Calif. FR 5-3164 mc); ERP 253 kw vis., 127 kw aur. Ant. Washington -711 14th St., N.W., Washington, D.C. Dl 7-8531 height above average terrain 324 ft.; above ground 371 ft. P. O. address: 179 Stanislaus Street, Buffalo 12, Estimated construction

BROADCASTING, January 29, 1968 (FOR THE RECORD) 105 SUMMARY OF BROADCASTING Compiled by BROADCASTING, Jan. 18, 1968

ON AIR NOT ON AIR Total it's CP's CP's Authorized Uc. Commercial AM 4,153' 16 87 4,258 Commercial FM 1,731 48 252 2,031 Commercial TV -VHF 493' 8 14 518 Commercial TV -UHF 118' 26 159 304 Educational FM 320 6 36 362 a 5 76 Educational TV-VHF 67 4 Educational TV-UHF 53 22 34 109

STATION BOXSCORE winner! Compiled by BROADCASTING, Jan. 18, 1968 COM'L AM COM'L FM COM'L TV EDUC FM EDUC TV

Licensed (all on air) 4,153' 1,732 611 320 120 CP's on air (new stations) 16 48 34 6 26 CP's not on air (new stations) 87 252 173 36 39 Total authorized stations 4,258 2,031 822 362 185 License deleted 1 1 0 1 0 CP's deleted 0 2 0 0 0

In addition, two AM's operate with Special Temporary Authorization. , In addition, three VHF's operate with STA's, and two licensed UHF's are not on the air.

Hearing Examiner Jay A. Kyle on Jan. Existing TV stations 17 in Boston (Patriot State Television Inc. and Boston Heritage Broadcasting) TV pro- APPLICATION ceeding, rescheduled Jan. 30 hearing for WFMY -TV Greensboro, N. C. - Seeks April 1 (Does. 17742 -3). transfer of control from estate of Fay M. Hearing Examiner Jay A. Kyle on Jan. Slover to Frank Batten and Virginia Na- 19 in Gainesville. Fla. (Minshall Broadcast- tional Bank, Norfolk, Va. as trustees under ing Inc. and University City Television article 6 of will of Mrs. Stover. Greens- Cable Inc.) TV proceeding, granted request boro News Co. is licensee of WFMY -TV, by Minshall and rescheduled Jan. 19 evi- which is owned by Landmark Communica- dentiary hearing for Jan. 31 (Does. 17609 -10). tions Inc. which is in turn controlled by Hearing Examiner Jay A. Kyle on Jan. Landmark Securities Inc. Mr. Batten is 22 in Gainesville, Fla. (Minshall Broadcast - 33.6% owner of Landmark Securities Inc. Look for this recorded series of 40 ing Inc. and University City Television he will acquire Cable Inc.) TV proceeding, granted request After transfer of control REPORTS 27.3% of additional stock, making him WASHINGTON HEALTH by Broadcast Bureau and rescheduled Jan. 60.9% owner of Landmark Securities Inc. 31 evidentiary hearing for Feb. 1 (Does. now coming your way. 17609 -10). FINAL ACTIONS Hearing Examiner Forest L. McClen- WSUN -TV St. Petersburg, Fla.-Broadcast offer you flexible ning on Jan. 19 in Jacksonville, Fla. (Flori- Bureau granted mod. of license to change Programs and spots da- Georgia Television Inc., Community studio location to west end of Gandy programing for many vital health tips. First Corp., New Horizons Telecasting Inc., Bridge. St. Petersburg. Action Jan. 18. and Florida Gateway Television Co.) TV WMTU -TV Memphis - Broadcast Bureau proceeding, granted petition by Community granted CP to replace expired permit for TEN noted medical authorities discuss First Corp. for leave to amend application new station. Action Jan. 22. to substitute for loan commitment pres- KJJJ -TV Lubbock, Tex.-Broadcast Bu- health topics in an easy, understandable ently on file a clarifying loan commitment, reau granted mod. of CP to extend com- stockholder commitment for endorsement pletion date to July 23. Action Jan. 23. manner. pursuant to the loan commitment terms, current balance sheets for two stockholders ACTION ON MOTION and commitment of spouse of stockholder save lives! Bring your to terms of bank commitment relief owned Hearing Examiner Forest L. McClen- You can help by ning on Jan. 19 in Lexington, Ky. (Berea that stockholder (Does. 10834, 17582 -4). Cablevision Inc., Gregg Cablevision Inc., listeners the facts they need to know, Hearing Examiner Chester F. Naumo- Co.) wicz Jr. on Jan. 17 in Medford, Ore. (State and Mt. Sterling Antennavision peti- of tions by Kentucky Central Television Inc. about: Oregon acting by and through the State (WKYT-TV) and WLEX -TV Inc., Lexing- Board of Higher Education, Liberty Televi- ex- sion, a joint venture of ton, to stay construction and prevent SMOKING DIABETES comprised Liberty pansion of CATV systems in Lexington Television Inc., and Siskiyou Broadcasters findings shall Inc., and Medford Printing Co.) TV proceed- market, ordered that proposed ing, granted petition by Medford for leave be filed on Jan. 31 and replies Feb. 21 CANCER GLAUCOMA to amend application to show changes in (Doc. 16990). roster of officers occasioned by the death of RULEMAKING PETITIONS president (Docs. 17680 -2). s HEART EPILEPSY KUAB -TV Houston -Requests institution RULEMAKING ACTION of rulemaking proceding so as to delete KIDNEY Commission has assigned UHF ch. 20 ch. 27 from Bay City, Tex., and to substitute ARTHRITIS to Fort Myers, Fla. (Doc. 17281, RM -1085, ch. 17, 33, 43, 47, 48, 49, 50, 51, 55, 56. 57, 58 RM- 1106). Action is by amendment to Sec. or any channel above 60. Ann. Jan. 19. EMPHYSEMA PROTECTION 73.606(b) of the table of assignments of WMUL -TV Huntington, W. Va.- Requests television broadcast stations. Channel 20 amendment of rules so as to change tele- will be the second commercial channel in vision table of assignments as follows: PRODUCED AS A PUBLIC SERVICE BY ... Fort Myers. Action Jan. 17. Huntington, W. Va., add .17: delete 67; Williamson, W. Va., add 45; delete 31. CENTER FOR CHRONIC CALL LETTER APPLICATION Ann. Jan. 19. NATIONAL Chesapeake Eng. Placement Service, DISEASE CONTROL, Baltimore. Requests WBFF(TV). RULEMAKING ACTIONS KHAR -TV Anchorage, Alaska - FCC U.S. PUBLIC HEALTH SERVICE CALL LETTER ACTION denied in memorandum opinion and order Mountain Television Inc., Cumberland, petitions to make following changes in table an ADS AUDIO VISUAL PRODUCTION Md. Granted WTBO -TV. of allocations: Anchorage, change from 13 29, 1968 106 (FOR THE RECORD) BROADCASTING, January to 4 and Seward, both Alaska, change from licensee by substituting WLBA Inc. as WONF(FM) Pensacola, Fla.-Broadcast 4 to 13. KHAR -TV also requested that com- applicant in Doc. 16312 and as licensee of Bureau granted mod. of CP to change type mission institute order to show cause look- WLBA, Gainesville. Action Jan. 17. ant., ERP 100 kw, ant. height 400 ft. Action ing toward the modification of the CP to WEBB Sumner -Tutwiler, Miss. (All Delta Jan. 23. provide for operation on ch. 4. Ann. Jan. 19. Broadcasting Co.), rule waiver denied; ap- WCIK Gordon, Ga. - Broadcast Bureau KSLN -TV Salina, Kan. -FCC denied in plication returned. Commission has denied granted license covering new AM broadcast memorandum opinion and order requests of request for waiver of Sec. 1.569 of rules station, delete remote control. Action (1) institution of rulemaking proceeding (application for frequencies adjacent to Jan. 17. 73.606 Class I -A channels) and returned tendered looking toward amendment of Sec. of 1140 WJJD Chicago-Broadcast Bureau granted rules to (a) reassign ch. 9, Lincoln Center, application of All Delta for a CP on 5 Action Jan. 17, license covering change in ant-trans. and Kan., reserved for educational use, to Salina, kc, kw, daytime. studio location, install new type trans. Kan. for commercial use and (b) allocate ACTIONS ON MOTIONS (main), Action Jan. 17. ch. 6 to Lincoln Center, Kan. with educa- WMCL McLeansboro, 111.- Broadcast Bu- tional reservation waiving spacing require- is Hearing Examiner Thomas H. Donahue reau granted CP to replace expired permit ments of Sec. 73.610 of rules and (2) issu- on Jan. 17 in Southington, Conn. (Southing- ance of order directing Mid -America to ton Broadcasters) AM proceeding, granted for new AM. Action Jan. 16. show cause why order of license modifica- petition by Broadcast Bureau and extended WSAL Logansport, Ind.-Broadcast Bu- tion should not be issued to require opera- from Jan. 17 to Feb. 7 time to file proposed reau granted CP to change ant. -trans. loca- tion of KSLN -TV on ch. 9 in lieu of ch. 34. findings, and from Jan. 29 to Feb. 21 for tion (main) to 0.15 mile south of point on Ann. Jan. 19. replies (Dots. 15871). US Route 24, 0.65 mile east of East Roselawn Drive, near Logansport, and make changes Hearing Examiner Charles J. Frederick In ant. system; condition; and CP to change New AM stations on Jan. 17 in St. Louis (Great River Broad- auxiliary trans. location to 0.15 mile south casting Inc.) AM proceeding, ordered that of point on US Route 24, 0.65 mile east of FINAL ACTIONS at further hearing conference scheduled for 30 on East Roselawn Drive near Logansport. Ac- Jan. there will be oral argument tion Jan. 18. Austell, Ga. -South Cobb Broadcasting Co. petition by St. Louis Broadcasting Co. for Broadcast Bureau granted 1600 kc, 1 kw -D. dismissal of application of Home State WXOK Baton Rouge, La.- Broadcast Bu- P. O. address: 5877 Spring Street, Austell Broadcasting Corp. (Dots. 17210 -5, 17217. reau granted renewal of license; condition. 30001. Estimated construction cost $19,462; 17219). And on Jan. 18 granted petition by Action Jan. 19. first -year operating cost $30,000; revenue Prudential Broadcasting Co. for leave to WSMD La Plata, Md.-Broadcast Bureau $35,000; condition. Principal: Martin L. La- amend its application to reflect resignation granted license covering increase in power mar, president. of principal and other appointments and and installation of new type trans., specify Gat den City Ga.- Commission granted dismissed petition of Prudential for leave type trans. Action Jan. 17. 1520 kc, 1 kw-TD to Paul Fred Woods and to reply and reply to opposition to petition WJBK Detroit-Broadcast Bureau granted C. F. Watkins d/b as Woods and Watkins. for leave to amend. mod. of CP to make changes in nighttime P. O. address: Box 1837, Savannah, Ga. Esti- Hearing Examiner Charles J. Frederick DA pattern (MEOV); conditions. Action mated construction cost $19,699; first -year on 24 in St. Louis (Great River Broad- Jan. 17. operating cost revenue $46,381. Mr. Jan. $31,454; casting Inc.) AM proceeding, certified to KOKO Warrensburg, Broadcast Bu- Woods has 25 %n interest in mobile home by Kansas Broadcast- Mo.- sales. Action Jan. 17. review board petition reau granted CP to change ant.-trans. and ing Inc. for leave to intervene (Does. studio location to US Highway 50, 0.9 mile INITIAL DECISION 17210 -7, 17219). east of State Highway 13, Warrensburg. Hearing Examiner Millard F. French on Action Jan. 18. Grant of applications by Eider C. Stang - Jan. 18 in Donelson, Tenn. (Great Southern land and Wallace WAKS Fuquay Springs, N. C.- Broadcast L. Stangland, d/b as Broadcasting Co.) AM proceeding, granted Bureau granted CP to change ant.-trans. and Sioux Empire Broadcasting Co. and John L. request by Great Southern and continued Breech for new daytime AM stations to studio location to intersection of Highway Jan. 19 further hearing to Jan. 23 (Doc. 55 and State Rd. 1111, Fuquay Springs, and operate at Sioux Falls, S. D., has been 17365). proposed in initial decision issued by Hear- make changes in ant. system. Action Jan, 18. ing Examiner Forest L. McClenning. Sioux Hearing Examiner Isadore A. Honig on WCHO Washington Court House, Ohio - Empire proposes to 1520 Jan. 19 in Wanchese, Midway Park and Broadcast Bureau granted CP to change operate on kc, 500 N. C. Co., w, and John L. Breece on 1000 kc, 10 kw. Maysville. (Outer Banks Radio ant.- trans. location to State Route 70, 0.2 KISD Inc., licensee of AM station KISD, Onslow County Broadcasters and Hendon mile south of Hickory Lane Intersection, Sioux Falls, S. D., filed M. Harris) AM proceeding, on examiner's Washington Court House, make changes In opposing petitions 14 pre - to both applications. Action Jan. 19. own motion, postponed Feb. further hearing conference to Feb. 21 (Dots. 17886- OTHER ACTIONS 8). In Elmhurst and Wheaton, Ill. (DuPage County Broadcasting Inc., and Central Du- Review board in St. Louis, AM broad- Page County Broadcasting Co.) AM pro- cast proceeding, Docs. 17210-15, 17217 and ceeding, granted request by DuPage and ex- 17219, granted petition to enlarge issues tended from Jan. 19 to Jan. 23 time to file Now! filed Oct. 12, 1967 by Great River Broad- proposed findings and from Feb. 2 to Feb. 6 casting Inc., Prudential Broadcasting Co., for replies (Docs. 16965 -6). On Jan. 22, by Class AAA Quality Six- Eighty -Eight Broadcasting Co., St. Louis separate action, examiner ordered record Broadcasting Co., Home State Broadcasting closed. And in East St. Louis, Mo. on Jan. Class A Costs Corp., Archway Broadcasting Corp., and 22, (East St. Louis Broadcasting Inc., and Missouri Broadcasting Inc. Board also de- Metro -East Broadcasting Inc.) AM proceed- nied appeal from adverse ruling of hearing ing, granted joint motion by applicants and with Marti STL examiner filed Oct. 23, 1967 by Victory received in evidence Metro -East Exhibit 6 Broadcasting Inc., and denied petition to and East St. Louis 41(A); closed record; For information on complete line of enlarge issues filed Oct. 19. 1967 by Great scheduled March 7 date to file proposed 950 mhz Studio- Transmitter link and River Broadcasting Inc., et al. Board mem- findings and March 22 for replies; approved ber Nelson not participating. Action Jan. 18. request by Metro -East and deleted certain Inter -City relay systems, write MARTI Review board in New York, AM broad- material from affidavit of Ruth Anne Hines Electronics, box 661, Cleburne, Texas cast proceeding, Does. 11227 and 17588, de- (Metro -East Exhibit 6) (Does. 17256 -7). nied motion to accept partial opposition to 76031. petition addressed to issues filed Aug. 30, CALL LETTER APPLICATION 1967 by Straus Broadcasting Group Inc., and Beacon Radio Inc., Berlin, Wis. Re- MONAURAL granted to extent indicated and denied in quests WISS. all other respects petition addressed to is- sues filed Aug. 10, 1967 by Midwest Radio - CALL LETTER ACTIONS Television, Inc. Action Jan. 17. STEREO Review board in Wanchese, N. C., AM Durgin Associates Inc., Gardiner, Me. broadcast proceeding, Docs. 17886-88, granted Granted WABK. II petition for extension of time filed Jan. 15 Yadkin Broadcasting Co., Yadkinville, REMOTE CONTROL by Onslow County Broadcasters and ex- N. C. Granted WYDK. 11 tended to Feb. 6 time within which to file joint opposition to separate petitions to en- TELEMETRY large issues filed by Seaboard Broadcasting Existing AM stations Co. on Jan. 4 and by Onslow Broadcasting tl Corp. on Jan. 8. Action Jan. 17. APPLICATIONS Review board in Sallisaw, Okla., AM KIXF Fortuna, Calif. -Seeks mod. of CP broadcast proceeding, Does. 17775 -76, denied to change frequency from 1280 kc to 1090 petition to enlarge issues filed on Nov. 28, kc, increase power from 5 kw to 10 kw, and 1967, by Booneville Broadcasting Corp. Ac- change type trans. Ann. Jan. 19. 1r/1 tion Jan. 22. KEPR Kennewick- Richland- Pasco, Wash. 1 Commission has denied application filed -Seeks mod, of license to change station July 6. 1967, by John T. Pittard, tr/as Saw - location from Kennewick -Richland -Pasco to nee Broadcasting Co. (WSNE) Cumming, Tri- Cities, Wash. Ann. Jan. 18. Ga., for review of review board decision reversing proposal of hearing examiner and FINAL ACTIONS granting mutually exclusive application of WFIX Huntsville, Ala.- Broadcast Bureau Ernest H. Reynolds Jr., tr /as Hall County granted CP to change ant.- trans. location Broadcasting Co. (WLBA) Gainesville, Ga. to Mill St., Huntsville. Action Jan. 18. (Doc. 16312). In initial decision hearing ex- aminer had proposed grant of Sawnee WFTL Ft. Lauderdale, Fla.- Broadcast Bu- Broadcasting Co. (WSNE) application (Doc. reau granted license covering increase in 16301). Review board in its June 6 decision daytime power, installation of DA -D and had denied WSNE application. Commission trans. Action Jan. 17. in same action granted a petition filed Aug. WFAB Miami -South Miami, Fla.-Broad- 31, 1967, jointly by Hall County and WLBA cast Bureau granted mod. of license to main- MARTI electronics Inc. to amend Hall County application to tain one main studio only at 1034 Biscayne A DIVISION OF MARTI, INC. show the commission- approved change of Blvd., Miami; condition. Action Jan. 17.

BROADCASTING, January 29, 1968 (FOR THE RECORD) 107 ant. system; condition. Action Jan. 18. Dr. James H. Stauss is dean and Dr. Donald Sioux Falls. Estimated construction cost KEOR Moka, Okla. Broadcast Bureau W. Lambie is treasurer and business man- $26,475; first -year operating cost $5,000; granted mod. of CP to -make changes in DA ager. Ann. Jan. 19. revenue $12,000. Principals: Morton H. system; condition. Action Jan. 19. Burlington, N. J., Burlington County Vo- Henkin, president et al. Applicant owns KGAF -FM Gainesville, Tex. -Broadcast cational High School-Seeks 89.5 mc, ch. 208, KSOO -AM -TV Sioux Falls. Action Jan. 15. Bureau granted mod. of CP to change type 2.49 kw. ant. height above average terrain Garner Investors Inc. Longview, Wash.- trans., type dual polarized ant. Action Jan. 123 ft. P. O. adaress: Cadillac Road, Bur- Broadcast Bureau granted mod. of CP for 23. lington 08016. Estimated construction cost FM to change ant.-trans. and studio loca- $18,108.30; first -year operating cost $1,000; tion to 130 S. Vista Way, Kelso; change OTHER ACTION Principals: Members of governing body are type trans., type ant., ant. height minus members of board of education, who are 21 ft. Action Jan, 17. FCC has advised WFLI Inc., licensee of appointed for four -year terms. Ann. Jan. 23. WFLI Lookout Mountain, Tenn., of commis- OTHER ACTION sion's policy on operation of broadcast sta- Albany, N. Y. -WPOW, Inc. Seeks 107.7 mc, ch. 299, 9.4 kw. above Review Board in Baton Rouge, La., FM tions in public interest rather than for Ant. height aver- proceeding, Docs. 17517 -18. granted to ex- of licensee. age terrain 983 ft. P. O. address 424 West personal or private interest Harrison, Wheaton, Ill. 60187. Estimated tent indicated herein joint request for ap- Action Jan. 17. construction cost $85,578.27; first -year oper- proval of agreement and dismissal of appli- ating cost revenue $40.000. Prin- cation of Romac Baton Rouge Corp., filed ACTIONS ON MOTIONS $30,000; by the applicants on November 21, 1967 and D. cipals: John M. Camp, president and Chief Hearing Examiner James Cun- treasurer (32 %), Ruth S. Camp, secretary held in abeyance in all other respects pend- ningham on Jan. 18 in Iron River, Ishpem- (38 %) et al. Mr. Camp is president, treas- ing resolution of consolidated hearing in ing and Detroit, all Michigan., denied mo- urer, director and 32% owner of WPOW Doc. 17005, et al.; and that application of tion by Northland Advertising and WJPD New York, president, treasurer, Romac Baton Rouge Corp. is dismissed with and expedited hearing and direc- prejudice. 22. for reconsideration 98% M. Ann. Jan. (Doc. 17484). tor and owner of J. Camp Adver- procedures tising Agency, Wheaton, DI. Mrs. Camp is ACTIONS ON MOTIONS Hearing Examiner Isadore A. Honig in secretary, director and 38% owner of Reno -Las Vegas, both Nevada (Circle L., Hearing Examiner Thomas H. Donahue WPOW New York, and an officer, director 19 Athens, Tenn. (Athens Inc.. Southwestern Broadcasting Co. and 2% owner of J. M. Camp Advertising on January in AM Broadcasting Inc. and 3 J's Broadcasting [KORK], 780 Inc. and Radio Nevada), Agency. Ann. Jan, 19. Co.) FM proceeding, granted petition by proceeding. Examiner having under con- Kaukauna, Wis. -Fox River Communica- Athens Broadcasting Co. and continued sideration letter by 780 Inc. requesting ap- tions Inc. Seeks 104.9 mc, ch. 285, 3 kw. Ant. 24 plication 780 Inc. be dismissed without hearing scheduled for Jan. 19 to Jan. of height above average terrain 205 ft. P. O. (Dots. 17617-8). prejudice, order (1) that 780 shall file with address: Box 310, Kaukauna, Wis. 54130. commission, within 10 days of release date Hearing Examiner Millard F. French Estimated construction cost $22,435; first - 17 in Thomasville, Ga, (Triple of order in action, affidavit of one of year cost $10,000; $15,000. on January officers, with personal knowledge of facts, operating revenue C Broadcasting Corp. and Collins Radio as to consideration for dismissal request; Principals: William F. Huffman, resident, Co.) FM proceeding. Granted petition by Richard D. Dudley, executive vice presi- leave to amend application to and (2) each party of applicant remaining dent, et al. Applicant is 100% owned by Collins for in hearing, as to whom conflict would be Forward Communications Inc., licensee of reflect change in name of partnership, removed by 780 dismissal, shall submit for WKAU Kaukauna. WSAU- AM -FM -TV "forced" withdrawal of T. O. Collins as inclusion in record, within 10 days of re- Wausau partner, ownership of Robert P, Singletary lease date of order in this action, affidavit and WMTV(TV) Madison, all Wis- increased as partner from 50 to 60 %, and stating whether or not he has directly or consin and WCAU -TV Sioux City, Iowa. addition of Logan M. Lewis as 40% partner; indirectly paid or promised consideration Ann. Jan. 23. increase in estimated cost of operating for in connection with removal of such conflict *River Falls, Wis., Wisconsin State Univ.- first year to $43,000 by reason of the with- (Docs. 16110, 16111, 16113, 16115). Action Jan. Seeks 89.5 mc, ch. 218, .425 kw. Ant. height drawal and non -participation of Mr. Collins; 17. By separate action, having under con- above average terrain 16 ft. P. O. address: changes in those determining the day -to- sideration petition by Southwestern for 410 South Third Street, River Falls 34022. day programing decisions and station oper- leave to dismiss its application, directed Estimated construction cost $7,292; first - ating directions; and revision in financial each party or applicant remaining in year operating cost $4,000; revenue $9,000 in proposal to reflect Robert P. Singletary as hearing, as to whom conflict would be re- appropriations. Principals: Wisconsin State sole source of funds in new partnership moved by dismissal of Southwestern, to University is controlled by Board of Re- (Dots. 17853 -4). file with commission within 10 days of re- gents of State Colleges. Ann. Jan. 23. Hearing Examiner Jay A. Kyle on Jan. lease date of order in action, required affi- 19 in Berwick and Pittatown, Pa., (Berwick davit with respect to dismissal petition, FINAL ACTIONS Broadcasting Corp. and P.A.L. Broadcast- with action on petition to be held in abey- Baton Rouge. La.- Miss -Lou Broadcasting ers Inc.) FM proceeding, cancelled all pro- ance pending submission of affidavits by Corp. Review board granted 101.5 mc, ch. cedural dates and scheduled following parties concerned. Action Jan. 18. 268, 33.3 kw. Ant. height above average ter- dates: Exchange of exhibits on or before Hearing Examiner David I. Kraushaar rain 370 ft. P. O. address: 820 Commerce May 6; notification of witnesses desired for on Jan. 22 in Bethesda, Md, (Atlantic Building, 333 Laurel Street, Baton Rouge cross -examination on or before May 13 and Broadcasting Co. [WUST]) and Bethesda- 70821. Estimated construction cost $40,500; hearing rescheduled for May 20 (Does. 17884- Chevy Chase Broadcasters Inc. AM pro- first -year operating cost 565.000; revenue 5). ceeding, on examiner's own motion, con- $75,000. Principals: Robert Dowe McGregor, Hearing Examiner Forest L. McClenning tinued hearing scheduled for Jan. 24 until Herbert Vardaman Brown and Miss -Lou on Jan. 19 in Waukegan and Des Plaines. release of Review Board's rulings on matters Broadcasting Corp. (each 33!'s %). Mr. Mc- Ill. (The News -Sun Broadcasting Co., which are now before it and such further Gregor is president, general manager of Edward Walter Piszczek and Jerome K. order as may be called for in circumstances Miss -Lou Broadcasting. Mr. Brown is presi- Westerfield and Main Township FM Inc.) (Docs. 16706 -8). dent of furniture company in Jackson, FM proceeding, granted petition by Maine Hearing Examiner Forest L. McClen- Miss., and is vice president- secretary -treas- Township for leave to amend application to ning on Jan. 19 in Lemoore, Calif. (Braun urer of Miss -Lou. Action Jan. 22. give current information of other broad- Broadcasting Inc. (KOAD]), AM proceed- Dundee. N, Y.- Finger Lakes Broadcast- cast interests of principal of petitioner and ing, granted petition for leave to amend ing Inc. Broadcast Bureau granted 95 9 mc, to conform application of Maine in this application; returned to processing line ch. 240, 0.93 kw. Ant. height above average regard with evidence of record as shown amended application and terrain 460 ft. P. O. address: 30 Main by testimony of principal on Jan. 15 with terminated pro- reference to exercise or expiration of cer- ceeding in Doc. 17433. Street, Dundee 14837. Estimated construction previously held by him Hearing Examiner Naumo- cost $9,772.50; first -year operating cost tain stock options Chester F. $6,934; revenue $10,000. Principals: Henry in other broadcast entities; and closed wicz, Jr. on Jan. 17 in Tolleson, Ariz. (L. record in Docs. 13292, 13940. 17242. O. Smith (KRDS)), AM proceeding, granted Valent (100 %), president, and Robert Burns, petition by ICRDS and dismissed application vice president. Mr. Valent is stockholder of Hearing Examiner Herbert Sharfman and terminated in Doc. 17587. WFLR Dundee and attorney and is partner on Jan. 22 in Lebanon, Mo. (Lebanon proceeding in wholesale and retail milk distribution Broadcasting Co. and Risner Broadcasting FINE and processing. Mr. Burns is general man- Inc.) FM proceeding, dismissed petition by Robert Hecksher, licensee of WMYR ager. vice president and treasurer of WFLR Lee Mace for leave to intervene (Does. Fort Myers, Fla. has been notified by com- Dundee. Action Jan, 19. 17898 -9). mission of liability for forfeiture of 5500 for Ahoskie, N. C.- Roanoke -Chowan Broad- Office of opinions and review on Jan. apparent willful or repeated violation of casting Inc. Broadcast Bureau granted 99.3 16 in San Clemente, Calif. (El Camino commission's rules. Licensee was cited for mc, ch. 257, 3 kw, Ant. height above aver- Broadcasting Corp. and South Coast Broad- six violations, including operation of sta- age terrain 300 ft. P. O. address: Box 232, casting Co.) FM proceeding, granted re- tion by improperly licensed persons (Sec. Ahoskie 27910. Estimated construction cost quest i3y South Coast and extended time to 73.93 (b)). Action Jan. 17. $14.582; first -year operating cost $12,000: Jan. 17 to file opposition to petition to dis- revenue $14.000. Principals: N. W. Garrett. miss application (Docs. 17648 -9). CALL LETTER APPLICATIONS president, and P. G. Sewell, manager. Appli- WHIG, Tattnall City Broadcasting Co., cant owns WRCS Ahoskie. Action Jan. 19. RULEMAKING PETITION Glennville. Ga. Requests WQXE. Clinton, Okla. -Western Oklahoma Broad- Milo Communications Corp. Hollister, WPFP, Northland Broadcasting Inc., Park casting Co. Broadcast Bureau granted 106.9 Calif.-Requests institution of rule making Falls, Wis. Requests WNBI. mc, ch. 295. 100 kw. Ant. height above aver- proceeding to amend rules so as to assign KWIC, Group Communications Inc., Salt age terrain 285 ft. condition. P. O. address: FM ch. 228 -A (93.5 MHz) to Hollister. Ann. Lake City. Requests KRGO. Neptune Park, Clinton 73601. Estimated Jan. 19. construction cost $39.800; first -year operat- RULEMAKING PETITIONS New FM stations ing cost $7.500: revenue $7.500. Principal: Lonnie J. Preston, president. Applicant is KDEX Dexter, Mo.- Requests table of FM APPLICATIONS licensee of KWOE Action Jan. 19. assignments be amended so as to include Clinton. FM Channel 2'72A for Dexter. Ann. Jan. 19. North Manchester, Ind.- Manchester Col- South Williamsport. Pa. Galen David lege. Seeks 89.5 mc, ch. 208, 3 kw. Ant. Castlebury Jr. tr /as Will -Mont- Broadcasting WGLI Inc. Bay Shore, N. Y.-Requests height above average terrain 80 ft. P. O. Co. Broadcast Bureau granted 99.3 mc, ch. petitions for institution of rulemaking pro- address College Avenue, North Manchester 257. 105 w. Ant. height above average ter- ceeding to amend rules so as to assign ch. 46962. Estimated construction cost $47,405. rain 1,230 ft. P. O. address: Box 883, Wil- 276A to Bay Shore. Ann. Jan. 19. Ann. Jan. 23. liamsport, Pa. 17701. Estimated construction KETX Livingston, Tex. -Requests amend- *Grinnell, Iowa -Grinnell College. Seeks cost $14,700: first -year operating cost $9.000: ment of rules to assign FM ch. 221A to 89.5 mc, ch. 208, 10 w. Ant. height above revenue $12.000. Principal: Mr. Castlebury Livingston, Ann. Jan. 19. average terrain 74 ft. P. O. address 6th owns WMPT South Williamsport. Action Commission has proposed tightening Avenue. between Park and East Streets. Jan. 15. rules on availability of FM channels to Grinnell 50112. Estimated construction cost Sioux Falls, S. D.-KSOO -TV Inc. Broad- unlisted communities. Suggestions are con- $9,920; first -year operating cost $1,300; cast Bureau granted 97.3 mc, ch. 247, 28 tained in Notice of Proposed Rule Making revenue $11,500. Principals: Dr. Glenn kw. Ant. height above average terrain 1,860 Leggett is president of Grinnell College, ft. P. O. address: Phillips at 8th Avenue, (Continued on page 117)

108 (FOR THE RECORD) BROADCASTING, January 29, 1968 PROFESSIONAL CARDS

JANSKY & BAILEY JAMES C. McNARY -Established 1926 - GEORGE C. DAVIS Consulting Engineer PAUL GODLEY CO. CONSULTING ENGINEERS Consulting Engineers RADIO & TELEVISION National Press Bldg. CONSULTING ENGINEERS 1812 K St., N.W. 527 Munsey Bldg. Wash. 4. D. C. Box 798, Upper Montclair, N.1.07043 STerling 3 -0111 Wash., D. C. 20006 296 -6400 Telephone District 7 -1205 Phone: 12011 746 -3000 Washington 4, D. C. Member AFCCE Member A FCCE Member AFCCE Member AFCCE

COMMERCIAL RADIO A. D. Ring & Associates GAUTNEY & JONES EQUIPMENT CO. Lohnes & Culver Everett L Dillard, Gen. Mgr. 42 Years' Experience in Radio CONSULTING RADIO ENGINEERS Edward F. Lorentz, Chief Engr. Engineering Munsey Building District 7 -8215 930 Warner Bldg. National 8 -7757 PRUDENTIAL BLDG. 1710 H St., N.W. 298 -6850 Washington 5, D. C. DI 7 -1319 Washington 4, D. C. WASHINGTON 6, D. C. WASHINGTON, D. C. 20005 Member AFCCE Member AFCCE Member AFCCE Member AFCCE

A. EARL CULLUM, JR. SILLIMAN, MOFFET KEAR & KENNEDY GUY C. HUTCHESON & KOWALSKI CONSULTING ENGINEERS 817 CRestview 4 -8721 1302 18th St., N.W. Hudson 3 -9000 INWOOD POST OFFICE 711 14th St., N.W. P. 0. Box 808 WASHINGTON 6, D. C. DALLAS 9, TEXAS Republic 7 -6646 1100 W. Abram MElrose 1 -8360 Washington, D. C. 20005 Member AFOOE Member AFCCE Arlington, Texas 76010 Member AFCCE

GEO. P. ADAIR ENG. CO. KEAN, SKLOM & STEPHENS HAMMETT & EDISON JOHN B. HEFFELFINGER CONSULTING ENGINEERS CONSULTING RADIO ENGINEERS CONSULTING ENGINEERS Radio -Television 19 E. Quincy Street Box 68, International Airport Communications -Electronics Riverside. Illinois 60546 9208 Wyoming Pl. Hiland 4 -7010 2029 K St., N.W., 4th Floor San Francisco, California 94128 IA Chicago Suburb) Washington, D. C. 20006 342 -5208 Telephone: (202) 223 -4664 Phone 312- 447 -2401 KANSAS CITY 14, MISSOURI Member AFCCE Member AFCCE Member AFCCE

JULES COHEN CARL E. SMITH VIR N. JAMES A. E. Towne Assocs., Inc. ASSOCIATES CONSULTING RADIO ENGINEERS & CONSULTING RADIO ENGINEERS Application and Field Engineering TELEVISION and RADIO ENGINEERING CONSULTANTS Suite 716, Associations Bldg. 8200 Snowville Road 345 Colorado Blvd. -80206 1145 19th St., N.W., 659 -3707 Phone: (Area Code 3031 333 -5562 727 industrial Road Cleveland 41, Ohio TWX 910- 931 -0514 Washington, D. C. 20036 Phone: 216 -526 -4386 DENVER, COLORADO San Carlos, California 94070 Member AFCCE Member AFCCE Member AFCCE Phone 592 -1394 Res. 593 -6706

PETE JOHNSON MERL SAXON WILLIAM B. CARR RAYMOND E. ROHRER & Associates Consulting Radio Engineers CONSULTING RADIO ENGINEER CONSULTING ENGINEERS CONSULTINO em -fm -tv ENGINEERS Walker Bldg., 4028 Daley 317 Wyatt Bldg. 622 Hoskins Street Fort Worth, Texas Washington 5, D. C. P.O. Box 4318 304 -925 -6281 Lufkin, Texas AT 4 -9311 Phone: 347 -9061 Charleston, West Virginia 634 -9558 632 -2821 Member AFCCE Member AFOOE

E. HAROLD MUNN, JR. JOHN H. MULLANEY Serving The SOUTHEAST and ASSOCIATES ROSNER TELEVISION BROADCAST ENGINEERING SYSTEMS FREDERICK A. SMITH, e.g. CONSULTANT Suite 71, Consulting Engineer 1150 Connecticut Ave., N.W. ENGINEERS CONTRACTORS Box 220 Washington, D. C. 20036 120 E. 56 St. 230 Newtown Rd. 5 Exchange St. New York Plainview Coldwater, Michigan-49036 Phone 202 -223 -1180 Charleston, S. C. 29401 N. Y. 10022 N. Y. 11803 Phone: 517- 278 -6733 Member AFCCE A/C 803 723 -4775

COMMERCIAL RADIO CAMBRIDGE CRYSTALS MONITORING CO. PRECISION FREQUENCY FRANK A. ZOELLER PRECISION Service FREQUENCY MEASURING SERVICE TELEVISION SYSTEMS MEASUREMENTS SPECIALISTS AM -FM -TV AM -FM -TV FOR CONSULTANT 103 S. Market St., 445 Concord Ave. 20 Years Experience Cambridge 38, Mass. Directory Lee's Summit, Mo. Box 366 San Carlos, Cal. 94070 Phone Kansas City, Laclede 4 -3777 Phone TRowbridge 6 -2810 (415) 593 -1751

BROADCASTING, January 29, 1968 109 iltoadcasting CLASSIFIED ADVERTISING Monday Preceding Publication Date Payable in advance. Checks & Money Order only. DEADLINE: inch.-STATIONS FOR SALE, WANTED TO SITUATIONS WANTED 250 per word -$2.00 minimum. DISPLAY ads $25.00 per BUY STATIONS, EMPLOYMENT AGENCIES, and BUSINESS OPPOR- APPLICANTS: If tapes or films are submitted please send $1.00 TUNITY advertising require display space. 5" or over billed at for each package to cover handling charge. Forward remittance run -of -book rate. Agency commission only on display space. separately. All transcriptions, photos etc., addressed to box numbers are sent at owner's risk. BROADCASTING expressly All other classifications 35C per word -$4.00 minimum. repudiates any liability or responsibility for their custody or No charge for blind box number. return. Address replies: c/o BROADCASTING, 1735 DeSales St., N.W. HELP WANTED 300 per word-$2.00 minimum. Washington, D. C. 20036

RADIO Sales -(Cont'd) Announcenr-(Cont'd) Local Sales manager. East. We are inter- Wanted, announcer with first phone for Help Wanted ested in a man with "creative sales ideas." northeastern North Dakota station. Won- Salary, $900 a month . . plus override on derful opportunity for right man to be- Management gross . plus . . bonus plan . . plus come assistant manager. Salary open. Box . commission on own sales. Opportunity A -191, BROADCASTING. Midwest single market -(12,000) needs sales- to Join progressive operation. Solid sales man- assistant manager. Must have desire background helpful, drive and imagination Large market, established, Ohio modern to be successful radio man. Station show - absolute must. Submit resume, photo, re- country music station has real opportunity ing profit less than year old. Owner has ferences plus three original sales for well versed personality. Send tape, pic- other radio interests. Potential unlimited. ideas. Box A -338, BROADCASTING. ture and details immediately. No "Corn- Box A -186, BROADCASTING. pones". Box A -194, BROADCASTING. Question: 1. Are you a very good salesman? One of those opportunities. Top Ohio opera- 2. Are you now working in one of the top Swingin' soul, major Ohio market needs tion looking for ambitious someone. 28 -35, 45 markets in USA? Answer: If you answer experienced up -tight di. Brown eyes or some programing background, strong on yes to #1 and no to #2 send your Blue. Unusual opportunity. Send tape, de- sales to be station manager in large mar- resume to Box A -350, BROADCASTING tails, picture immediately. Box A -195, ket. Send complete resume, photo. It's only now! If you're not strong on direct sales BROADCASTING. money and if not really good don't waste ... forget it! Northern Ohio . AM station, suburban time. Box A -193, BROADCASTING. to major market. Requires combo 1st phone Network affiliate close to Chicago needs announcer. Modern MOR format. Good Midwest, large market, modern country experienced aggressive salesman. Excellent salary. Box A -211, BROADCASTING. music station needs experienced PD who account list. Hardwork will reward you knows the format and production. If ready with above average income. Box A -366, Two experienced DJ's R &B and gospel. to move up send details, picture, tape now. BROADCASTING. Major east coast chain. Tape and resume to Box A-217, BROADCASTING. Box A -288, BROADCASTING. Great opportunity with one of Florida's General sales manager -major market, must foremost stations: plenty of room for in- Upper Midwest 10 kw, C &W station in small have proven track record in both local and telligent, energetic salesman to advance market ready to add first phone announcer. national sales. Big station with big reve- into executive echelon: stable record es- Start at $110.00 Like small -city life? Then nues; big opportunity for the right guy. sential. Box A -368, BROADCASTING. send resume to Box A -314, BROADCAST- Box A -264, BROADCASTING. ING. Expanding sales staff. Experience, young Station manager, major market, excellent aggressive salesman who loves radio and Wanted -Announcer for small market day - permanent opportunity with long- estab- enjoys work. Excellent opportunity for the timer. If you like to work, I have a job for lished profitable station. Send background, right man. Send photo and complete you. Preferably a family man. Send tape desires and compensation requirements resume to Bernie Barker. WDAK, Colum- and complete info to Box A -329, BROAD- first letter. Box A -281, BROADCASTING. bus, Georgia 31902. CASTING. No tapes or pictures returned. Wanted immediately Nebraska network station needs permanent Hard selling manager for small market sta- sales oriented man announcer with first ticket. Maintenance. tion. Ramrod sales crew, build gross and over 25 to work into sales manager posi- Small image. If have ideas, tion or announcer wanting to make the market -Big Sound. Salary open. you can sell and en- move Start work late February. Box A -347, thuse others to sell -if integrity oozes from to sales. Salary -draw against com- BROADCASTING. your pores this station needs you. Owner- mission, plus car allowance. Must be sober ship can result from a modest beginning preferably single. Contact Don French, Progressive southeast Georgia station WFFG, area code 305 743 -5563. No collect has with this intermountain station ready to calls. two immediate openings. Starting salaries. expand to other markets. Box A -294 $100.00 per week. Send tape, resume and BROADCASTING. photo to Box A -340, BROADCASTING. Countrypolitan member of 7 station group Management: Assistant manager with man- offers opportunity for future management- Hard working contemporary music per- agerial -sales ability. Future stock options ownership. Account list waiting along with sonality to work in 180M southern market. guaranteed & required. $700.00 plus. KSNN, full fringe benefits. Guarantee plus commis- Salary open. Send resume and tape to Box Pocatello, Idaho. sions can net you more than $10,000 first A -360, BROADCASTING. year. Send resume to Manager, WITL, Energetic young salesman, with record, that Lansing, Michigan. A -1 announcer, leading station in southeast: would like to step into management within good starting salary and excellent oppor- a very few weeks in a single station mar- Real opportunity for young man with ex- tunity for advancement with growing or- ket. Call 317 -631 -7013, Mr. Brown. perience in time sales-Ask for general ganization. Box A -369, BROADCASTING. manager, WLUV, Loves Park, Rockford, Illinois. MOR morning man for AM & FM station Help Wanted-Sales with first phone. If you would like to live Local Salesman -announcer. in the beautiful Ozarks and want to learn Sales Manager. East. $300 week plus Immediate opening. the technical end of engineering, send re- commission. Can top $25,000 first year. Must Permanent. Cape Kennedy area. WRMF, sume have outstanding documentable record of Titusville, Florida. and audition tape to Tony Rosmis, building successful local sales department c/o KBLR -KLTB -FM, P.O. Box 360, Bolivar, We're a good company. A chain with a Missouri 65613. All tapes will be returned. in addition to personal sales. Send complete heart resume, current picture and references first of gold. We make money and pay KBUD. Athens, Texas seeking experienced, letter. Box A -66, BROADCASTING. well. The fringe is second to none. You'll mature staff announcer for adult program- work hard but you're with champions. Ex- ing. Radio salesman with proven experience of perience is helpful, but desire is a must. creative selling on the way up to TV sales Like to try for the top? Write WLEE, Rich- Dependable announcer wanted for long management. Desirable to have background mond, Virginia 23226. established Radio -TV station. Nite shift is of leadership qualities, ability to direct now open. Chance for some TV if you qual- salesmen, and business ability. Opportunity Announcers ify. Retirement benefits, group insurance. immediately. Box A -147, BROADCASTING. Send audition tape, complete resume and Full -time experienced announcer, salary picture 1st In radio but not in sales? We have a spot open. Box M -11, BROADCASTING. letter to Will Shaner, KFBC open for you. Generous guarantee plus Radio -TV, Cheyanne, Wyoming. commission. Active protected account list. MOR morning or afternoon man. Experi- Mature Salesman looking for faster growing ac- enced only. Mature. Major university town MOR announcer with experience in Northeast. Box -175, and professional ability. Contact Dale Wood, count list. . . this could be it. Vaca- M BROADCASTING. KWBB, Wichita, tion, hospitalization, life insurance, sick Kansas 67201, leave, Radio -TV announcer. Radio: MOR and good other fringes. Box A -241, BROAD- production plus news announcing. TV: WAAY Radio and Television in Huntsville, CASTING. Sportscasting and on- camera Alabama has an immediate opening for an commercial experienced newsman. WAAY California daytimer seeks hard work. Beautiful midwest community under Radio is core sales 100,000. Send VTR or tape and photo plus rated number one and is a top 40 fulltimer. manager, preferably RAB trained, who can WAAY Television is an NBC station with a and will personally sell, and complete resume to Box A-49, BROAD- train direct CASTING. All material will be returned. million and a half watts. This is an excep- producing sales staff. Excellent salary, tional opportunity to grow with a young bonus, incentives. Updated resume and Afternoon drive. Too 40. East coast. Tape, progressive chain. Rush tape and resume to photo requested. Box A -322, BROADCAST- resume, references, latest picture with first Mr. 31m Kell, P. O. Box 3347, Blue Springs ING. letter. Box A -177. BROADCASTING. Station, Huntsville, Alabama 35804.

110 BROADCASTING, January 29, 1968 Announcers -(Coned) Announcers -(Coned) Technical -(Coned) Immediate opening for experienced an- PD, 2 versatile announcers and news di- Chief engineer combination man. Position nouncer with background in news and rector. Staffing new station. First facility in with existing station constructing new copywriting. Send tape, resume to WASA, 250 thousand plus market -An AM opera- studios. Send particulars and audition. Box Havre de Grace, Md. 21078. tion on an FM frequency. MOR. Lots of A -308, BROADCASTING. room for responsibility, and growth. Tape Permanent position for professional mid- and resume to: Dan Heilman, WOBM, Box Immediate opening for experienced radio morning man. Good pay, advancement po- 927, Toms River, N. J. 08753. engineer with 1st phone for 5kw directional. tential growing North Carolina market. Full technical responsibility. Excellent Send tape resume to WCEC Rocky Mount, Informative soul man for AM drive -time. salary and benefits. Equipment in excellent N. C. Washington soul cooker needs informative condition and previously maintained by our AM drive -time top 40 indoctrinative man long time engineer just hired by Voice of Two announcers, preferably first phone he- who knows how to service the audience. America. Send resume to Al Donohue, locate in South Carolina. Year round fish- If you're intelligent, have some production KMON, Great Falls, Montana 59401. ing, hunting, golf. $120.00 or $135 first phone knowledge, you tell it like it is, and fit the 5000 watt regional. Twenty first year. WDIX, image of the "now soul sound" send us Chief engineer. Ability to do board work Orangeburg. your air check or audition tape. By the helpful. Must be able to supervise installa- way we need a go- gettum news man, too! tion of new studios. Opportunity for ad- Announcer: Small market MOR station on Reply to WOOK -Radio. 5321 First Place vancement. Full details, tape to KVOC, eastern shore of Maryland needs good an- N.E., Washington, D. C., Attention Rudy Box 2090, Casper, Wyoming. nouncer with 3rd -endorsed. Excellent pay Runnells, Program Director. and fringe benefits. Send tape and resume Announcer-first class ticket. No mainten- Immediate opening for chief engineer for to WDMV, P. O. Box 210, Pocomoke City, ance. Excellent pay. Beautiful community WAVA all news radio AM -FM non direc- Maryland or call Tom Pritchett at 957 -0540. tional. Transmitters located in Arlington, of 12,000. Send tape, photo resume. Man- Virginia. Call or write John Burgreen, ager, WORX, Madison, Indiana. WAVA, 1901 Fort Myer Dr., Arlington, Va. All- around staff announcer for middle -of- 22209. road station to handle 8 to 10 morning Country music dj -must be experienced in show and another 2 -hour show in the after- modern, fast -moving format. Young, ag- Interesting opening for 1st phone. New noon. First class ticket preferred but not gressive man seeking advancement pre- modern facilities. No announcing. Call or necessary. Chance to advance within 3 -sta- ferred. Send di show tape, photo, resume, send information to Chief Engineer. WAVI/ tion group. Send audition and resume to salary requirements to Don Kern, W -SHO, WEBO, Owego, New York. New Orleans. WDAO, 513 -224 -1137, Dayton, Ohio 45408. Florida calls! Adult sound, successful full - Baltimore -Our Chief Engineer is leaving Check this! N. H. Radio Network has one timer needs all around announcer -producer March 1st to build his own station, after news and two deejay openings . . . 3 men to work with staff of professionals. Experi- working with WAYS since it went on the moving up. Looking for stable, ambitious, ence. endorsed third, and love of radio air in 1955. Send resume and references to 1111 personable men . . . program and news essential. Send tape, snapshot, full details Personnel Manager, WAYE, Park Ave- directorships definite possibilities for right airmail to Art Ross, PD, WTMC, Ocala, nue, Baltimore, Maryland 21201. No phone men. Send tape and full resume to Bill Florida 32670. calls. Jones, Program Manager, N. H. Radio Net work, c/o WEMJ- Laconia, N. H. 03246. Ohio MOR daytimer needs announcer with First class engineer, must be conscientious 3rd endorsed ticket. Some experience de- hard worker, will consider beginner. Salary with Earl Excellent opportunity- really a fine oppor- sired. Will consider beginner with ability. commensurate experience. Write tunity -for announcer with first class li- Contact Program Director WTNS, Coshoc- Tolley, WNOR, 252 W. Brambleton, Norfolk, cense. Immediate opening. The more ex- ton, Ohio 43812. Va. or call (703) 622 -7071. perience, the more weekly starting salary. Announcer -salesman for good music format. Apply to H. M. Thayer, President, WGHQ, Average from 25 -30 hours weekly on the NEWS Kingston, New York. board. and rest in sales. Salary $100 weekly plus 20% commission on all sales. Must be Newsman -Dd. Top 40. East coast. To form We offer challenge, opportunity for ad- near enough for personal interview. Write team with morning personality. Tape, vancement and growth to the right man to or call Michael Schwartz WTYM Radio, resume references, latest picture with first be the final man to make up this new team Springfield, Mass. 413 -525 -4141. letter. Box A -178. BROADCASTING. to run this leading recently acquired Air - Announcer professional delivery; good What - News director for midwest radio and TV media station. do you offer? Are you voice: production ability preferable; MOR/ in community under one hundred thousand. an announcer -engineer looking for a fu- good music format; must have third en- These regional stations have excellent new ture; are you capable of AM -FM mainte- dorsed or first phone; wonderful conditions; equipment. Mature, well organized, crea- nance, knowledgeable in MOR music, good excellent fringe; fine climate; major mar- tive applicants with journalism degree and on news and production; then you are our ket Texas: salary open; need immediately. newspaper or broadcast experience send man. You'll go far with Airmedia. Send tape Contact Bob Stevens 713- 748 -3980. complete resume and photo to Box A -230, and resume to Hudson Millar, WIRA, Fort BROADCASTING. Pierce, Florida. Morning man, with a bright top 40 sound to work at sales oriented full timer. First but not mandatory. Con- Weekend radio news announcers- experi- Announcer with 3rd phone endorsed. 1 kw ticket preferred enced -for top station in the nation's fourth daytimer with FM this Spring. Could take tact Paul Wierman -309 967 -9521. market. Send resume to Box A -243, BROAD- charge of FM if capable. Maximum on -air CASTING. self expression. Minimum supervision. Lively personality -morning man -salesman. Balanced programming. No rock. All audi- Immediate opening. Adult sound. station In Newsman - sharp, air news shows, specials, tion tapes returned. Mail all to Ed Marzoa, ski -hunting -fishing country. Potential un- re- write, beepers, New York suburban mar- WJWL, P. O. Box 111, Georgetown, Dela- limited. Send resume and air -check to Box ket. Immediate opening, good future. Tape, ware 19947. 3390, Durango, Colorado. resume, salary requirements. Box A -334, Technical BROADCASTING. WKVT, Box 818, Brattleboro, Vermont seek- Experienced on -air news director needed by ing afternoon man. MOR. Some news. First phone for transmitter. No announcing. California contemporary station Send resume, tape, salary requirements. Will train beginner. Box A -143. BROAD- southern David Calef. to expand and manage department. Send CASTING. resume, tape, and photo to Box A -341, BROADCASTING. you're Ground floor opportunity. Florida coastal If tired of the rat race why not set- needs a chief -engineer light announcing. tle down with a well established, growing Assume operations responsibility in per- Metro contemporary wants newsman to corporation. WLBB is looking for a bright. manent position with stable, young cor- gather, write and broadcast news with au- mature sounding announcer. Must be able working-living thority. Join a well equipped, professional to do play -by -play. Our station is located dealishift. All fringe Box dAi199, staff at $7,200.00 minimum annual salary in a college community only 50 miles from plus fringe benefits. Strong air delivery Atlanta. Excellent chance for advancement BROADCASTING. necessary. Send tape, photo and resume to Send tape, and complete resume to Dan Chief engineer- fulltime AM /FM stereo; General Manager, KSTT, Davenport, Iowa Turner, c/o WLBB, P. O. Box 569, Carroll-. must know transmitter and studio opera- 52803. ton, Georgia 30117. tion, purchasing procedures and organiza Donal ability; salary open; excellent living KTBB in Tyler, Texas needs good newsman conditions; major market Texas. Send to take over the news department. Need Ready to move up to a medium market resume immediately to Box A -215, BROAD- someone to work early morning with the located less than 100 miles from Chicago? CASTING. morning man and direct news activities for This is your chance to grow with a growing the balance of the day. Have all parapher- three station group. AM -FM ABC affiliate Immediate opening for experienced chief nalia for top -flight news department. Good looking for DJ who can do news and copy engineer. Midwest market. Many fringe job for the right man. Call or write M. E. writing. Tape and resume to Harold Welter, benefits. Salary open. Box A -221, BROAD- Danbom, Tyler, Texas. Phone area code WLOI, P. O. Box 385, LaPorte, Indiana CASTING. 214 -LYric 4 -7278. 46350. Chief engineer-dj - $175 weekly. Must do WNEW Newscaster -We think we're the proofs and maintain AM -FM in fine small best news operation in the nation. So do Excellent opportunity for right person. Min- city in Ohio, Great Lakes area. Permanent many others. If you think you're ready for imum of $135 to start for a work week of 40 position. Excellent opportunity for right us, we're interested in listening. Contact: hrs. or less plus 15% commission on sales man. References please. Box A -287, BROAD- Alan Walden, News Director, WNEW Radio, (If you wish to sell). Regular salary reviews. CASTING. N. Y., N. Y. (212) YU 6 -7000. All replies confidential. WMHI. Route 5, Frederick, Maryland. Engineer, 1st phone, needed by Fetzer News reporter needed immediately for Broadcasting in Cadillac, Michigan for work award winning medium market department. in 5 kw AM DA under construction. Some Gather, write and air news. Excellent facil- Morning man MOR. Tape and resume to construction and maintenance experience ities and personnel. Send tape and resume WNBF, Binghamton, N. Y. (A Triangle desirable. Phone collect 818 -775 -3478 or immediately! WSOY- AM -FM, Box 2250, De- Group station). write Box A -297, BROADCASTING. catur, Illinois 62526.

BROADCASTING, January 29, 1968 111 Help Wanted Situations Wanted Situations Wanted News-(cont'd) Management-(cont'd) Announcers- (Cont'd) Top grade newsman, to gather, write and Ten years announcing, writing, sales man - Baseball broadcaster "AA" experience seeks deliver at full time swinger. Contact Paul ager, college, family. Box A -345, BROAD - position with station or club. Box A -283, Wierman-309 967 -9521. CASTING. BROADCASTING. Programing, Others As station manager will increase revenue Professional -young- entertaining modern Production- as your best salesman and offer aggressive C &W disc jockey (but not limited to C &W). in sales direction. Increase station acceptance Consider all southern. Calif. given pref- Broadcaster to work New York City. with 20 years uninterrupted experience, erence. Now at top mid -west C &W outlet. Minimum experience two years. Diversified broadcaster thru station managerships. Box Box A -300, BROADCASTING. work . evenings . . married . great in first A -356, BROADCASTING, potential. Resume and telephone Personality with 8 years experience, mar - letter. Box A -150, BROADCASTING. Available Feb. 15-3 man team experienced ried-2 children, wishes to relocate any- Modern network station with latest produc- in management, sales, engineering. Not where with chain or individual top 40 or tion equipment needs production man. miracle men but hard workers, stable MOR operation as announcer or PD. Play - Immediate opening for right man. Box family men, reliable. Box A -358, BROAD- by-play, copy -writing and production ex- A -286, BROADCASTING. CASTING, perience in Penna. 3rd largest market. Write Box A -301, BROADCASTING. Operations manager administrative assist- Mature broadcaster, 10 years in the busi- ant. Implement programing at successful ness, with 7 years management experience Need combo? Let me know. DJ- announcer Rocky Mountain C &W station. Send re- in another field seeks broadcast manage- and production man with first phone and sume and air check to Box A -309, BROAD- ment or programing position. Highly capa- major market experience, can handle part - CASTING. ble. Let's talk. Call my representative: Mr. time chief's duties as well. Eastern Massa- S. Schreier, Detroit. Mich. WO 1 -3777. chusetts desired. Box A -302, BROADCAST- Production man: Exceptionally creative, to ING. produce radio and TV commercials. Send 111 years experience; College graduate; 4 resume and samples. (Rockies) Box A -310, years general manager experience; 33 years Top 40 personality with experience. Strong BROADCASTING. old. Available for management position. on and off air production. Young, draft - Excellent references. Jeff Guier, 3817 Dun- exempt desiring to relocate in major mar- Program director-suburban Chicago, 1st bar Avenue, Youngstown, Ohio 44515. Phone ket. Afternoon drive or evening oriented. class license. Ability to supervise others. 216- 792 -2926. Intention to remain at right station. Heavy Complete information, tape first letter. Box experience in sports. Photo, resume, and A -330, Sales tape on request. Box A -320, BROADCAST- BROADCASTING. ING. Promotion director for national radio chain. Have cash, can invest, sales pro seeks last East coast. Starting salary - $14,500. Send stop. Box A -187, BROADCASTING. Employer will recommend: Experienced resume and samples of audience promo- gal Friday, announcer, receptionist. Ticket - tions. Box A -339, BROADCASTING. Sales- woman-8 years experience -age 32- traffic -copy. Box A -321, BROADCASTING. attractive -also experienced in traffic. Box Office director, copy and sports -coup A -296, BROADCASTING. Creative, humorous top -40 morning person- music station. $600 per month. WG , ality seeking position with professional sta- Greenville, Mississippi. Salesman - announcer First. Salary plus tion that believes in personality. Have commission. Four years- experience, no talent and experience for bigger and better Program director, format oriented, for tapes. Forty. Box A -316, BROADCASTING. things. Are you bigger and better? Box modern country and western station. Good A -325. BROADCASTING. pay, good fringe benefits. In top 75 mar- Sales manager, experienced also radio /TV ket. All replies confidential. Send tape and play -by -play. 1966 -67 sold over $330,000 1st phone announcer employed. married, resume, Box 8588, Charlotte, North Caro- radio time making in- person presentations late 20s. Seeks 1st break in combo work, lina. every format. Owner references. Minimum PD, traffic or what have you. Small or $12M plus override. Box A -331, BROAD- medium southeast market. Day work only. P /D, D /J, D/W -Top twenty market, ex- CASTING. $100.00 or more. Box A -332, BROADCAST- perienced, ready for big challenge and top ING. dollar earning potential. First ticket pre- Salesmanagerisalesman to work under Gen- ferred, but not necessary. Must be strong eral manager. South. 12 years radio, ex- Professional DJ. Warm personality, tight on the air, know current country format: cellent references. Available 60 days. Pres- board, third endorsed. Relocate at once. production and promotion minded. Replies ently G.M. of directional AM in midwest Box A -333, BROADCASTING. confidential. Rush audition tape, summary; market. Box A -354, BROADCASTING. 915 Olive St., Room 821, St. Louis, Mo. Announcer with first phone interested in Announcers challenging position as program director or Situations Wanted -Management assistant. Will begin at bottom. Creative Negro announcer. Personality format ori- freedom a must. Will consider modern Selling manager. Proven record in all media. ented, with news and program leadership. country- rock -MOR. Hard worker. Write Seeks small radio market. Will buy stock. Ten year man. Major markets only. Box Box A -335, BROADCASTING. A -46, BROADCASTING. Box M -200, BROADCASTING. MOR music personality, employed P/T in coast (Full time in Notice . major markets . this top 50 major market on east Cost-sales oriented management. Experi- suburbs) desires full time in top market. enced small medium competitive markets. market's most successful and sought after audience, es- Midwest. Box A -210, BROADCASTING. personality is looking. I am one of the Strong personality. motivates nation's best air salesmen. My resume will tablishes excellent rapor. Box A -343, Hard working small market General man- back that up. Ratings, references, family, BROADCASTING. ager looking for lifetime location. 15 years five years with last station. I believe being DJ, announcer experienced, creative, adapt- experience - management - sales - an- a pro is more than a 40 hour week. Box able, dynamic. Authoritative newscaster. nouncing - play - by - play. Box A -295, A -137, BROADCASTING. Tight board. Third phone endorsed, Depend- BROADCASTING. All night personality, mature, honors, col- able. Will relocate. Box A -344, BROAD- CASTING. Aggressive, young small market manager lege graduate, 8 years experience. Box A -153, BROADCASTING. Female- announcer -D.J. -3rd endorsed. FM with group experience seeks sales or man- looking for advancement in agement opportunity in major or medium Experienced, board, experience, market. Box A -298, BROADCASTING. Announcer /dj- tight progressive position-New Jersey, extreme personable authoritative newscaster. Family lower New York and Long Island area pre- Present employer my best recommendation! man, willing to relocate Box A -170, ferred. Works tight board, strong news and I have their blessing in improving myself BROADCASTING. commercials. Box A -348, BROADCASTING. and G -M in larger market, I'll take charge Soul combo. 1st phone. Elkins graduate. Negro lady dj /announcer -radio & TV ex- and do the whole job for you. 3rd ticket, 918 LU 4 -0957. News. Box A -171, BROAD- perience-excellent R&B dj -3rd class en- married, 32, family. Call me at 806 -983- CASTING. dorsement. Box A -357, BROADCASTING. 2841 after 6:00 p.m. and I'll prove it. Okla- Young looking dj /announcer with 1st phone. Where's my big break into top -40? Have homa, Kansas, Texas, New Mexico. Avail- Wants to move from MOR to top 40 or TV. 3rd, & what it takes( Box A -359, BROAD- able immediately. Box A -305, BRDADCAST- Experienced market of 100.000. Prefer west CASTING. ING. coast. Write Box A -180, BROADCASTING experi- or call 312 -654 -0952. Negro dj -3rd class license. Some Large /major market -top job or opportunity ence. Needs chance. Hurry. Box A -361, DJ- announcer, swinging sound. 3rd en- BROADCASTING. for rapid advancement, Ten years sales top dorsed. school trained, looking for a home, 30 market; general manager, top 100. Seven not a prima donna, tight board, personable. Negro R'n'B jock. First class license. Box years present group. Box A -311, BROAD- Box A -188. BROADCASTING. A -362, BROADCASTING. CASTING. Good voice announcer di, newscaster. Reads DJ tight board, solid news, commercials, man, no General N.Y.C. trained, college education, third well, writes good copy too. Family manager ... midwest ... small to phone. Box A -218, BROADCASTING. floater. Will relocate. Box A -363, BROAD- medium market. Proven ability. Excellent CASTING. track record & references. Experienced all 1st phone eastern announcer, five years ex- phases. Can invest if situation exists. In- perience. strong news background, desires Authoritative announcer dj, newscaster. terview at my expense. Box A -315. BROAD- Florida location. Box A -254, BROADCAST- Mature sound, licensed 3rd class, special CASTING. ING. endorsement. Married. Wants to settle. Experienced director -newsman seeks Sales, personable. Preferably rock, Box sports A -364, BROADCASTING. General manager. Strong on sales. Creative. medium -large market. Box A -127, BROAD- Good administrator. 22 years successful all- CASTING. First phone, married. Top 40, straight. around broadcaster. Wishes to relocate in College graduate, honors, 8 years experi- Draft exempt, veteran. Medium, metro mar- small market where ability and versatility ence, MOR personality, reliable. Box A -245, ket only. Excellent references. Bill: 218 -722- pay off, Box A -323, BROADCASTING. BROADCASTING. 8886, 741 -2251.

112 BROADCASTING, January 29, 1968 Situations Wanted -Announcers Production- Programing, Others TELEVISION-Help Wanted Program director, proficient in all phases, Continued double in programing, production, air shift, Technical- (Cont'd) engineering- chief. I want to talk to owners Soul R &B, top 40 d,{ -Needs start- author- small to medium markets about something Assistant chief with heavy studio experi- itative news-excellent commercials -third worthwhile. Box A -202, BROADCASTING. ence for Rocky Mountain ETV operation. endorsed. Clarence Collins, Box 5627, Chi- Salary open. Send full resume to Box A -83, cago, III. 60680. Available. Farm director 10 years experi- BROADCASTING. ence. Also news director experience. Box Wisconsin Radio- operation Announcer-newscaster: dependable, experi- A -223, BROADCASTING. Television has Steve Bobb -Semple, 919 opening for engineer with FCC first. No ex- enced, versatile. perience required. Good salary and fringe Sterling Pl., Brooklyn, New York 11216. Presently earning $11,500 in small market benefits. Send telephone number and recent . desire move to medium or metro. Age photo. Box A -100, BROADCASTING. Experienced announcer, luminous person- 25, married, 1st phone with six years ex- ality, college graduate, professional sound perience, past three as P.D. and asst. sales Position open for engineer with FCC first for permanent spot. Preferably Hartford, manager. Know all the ins and outs of for TV and radio studio operation. No an- Conn. You will like me I Announcer, 2021 top -40. MOR, and C &W music. Prefer top - nouncing. Will train new man. Latest RCA Davidson Ave., Apt. /4A, Bronx, N. Y. 40 or MOR with sales on the side. Also work, equipment, good salary and fringe benefits. personal and financial references available. Send resume, photo and telephone number. Young personality dj. Top 40 or MOR. 3rd Box A -236, BROADCASTING. Box A -101, BROADCASTING. endorsed. 2 years experience. 21. Will re locate. Bob Ketzell, 412 -225 -4343. Bright and happy- sounding young DJ . First class engineer for TV studio operation promotion -minded idea man seeking a per- in medium North Central market. Will train Experienced news-sports announcer, strong manent home as program director and new man. Latest transmitter equipment- on sales. DJ. Third ticket with endorsement, music director in country and western sta- good salary and fringe benefits. Send relocate. Andy Denonn, Box 562, Sebring, tion or small music. resume, photo and phone number. Box A- market with variety of 102, BROADCASTING. Fla. EV 5 -9846. Draft exempt. Tight board, production news, high school and college play -by -play. Assistant -Chief engineer with transmitter Available immediately - good announcer. Currently employed at number one rated and studio experience. Capable of organiz- Reading ability excellent, tight board, ma- station of 3 station market. Prefer station ing maintenance program and accepting ture voice, draft deferred. Interested in top out west. Box A -293, BROADCASTING. some administrative duties. Medium mar- 40 or middle of the road air show -news- ket east of Mississippi. Salary open. Send production -lots of work -and acquiring Lower California; Strong production man, resume and snapshot to Box A -251, BROAD- 1st phone if the opportunity presents itself. first phone. Ten years present station. Box CASTING. Limited experience but possess the ability, A -351, BROADCASTING. drive and desire to succeed in a competitive Television studio technician requires first market. Will relocate and am willing to Wanted -A permanent position in Texas. class radio telephone license. Minimum comply with your format and follow Oklahoma, New Mexico but will consider all three years experience. Write: Lou Bell, realistic leadership. Contact: Buzzy Beck, offers. 11 years in broadcasting as an- Studio Supervisor, Television Station KNTV, 1118 Wisconsin Avenue, Pittsburgh, Penn- nouncer, newsman, production, continuity, 645 Park Avenue, San Jose, Calif. 95110 sylvania 15216. Phone 412 -343 -3493. sales and management. 3rd class endorse- (408) 286 -1111. Equal opportunity employer. ment. good work, for good pay, age 27, Maintenance technician wanted to install Rock di announcer -1 year radio, 1 year veteran USMC, single, but dependable. Can and maintain microwave, television, audio newspaper experience. Third phone en- start two weeks after being accepted. Box equipment and telemetery systems. Posi- dorsed. Tight. Married, draft exempt. 19, A -353, BROADCASTING. tion involves innovative experimentation in call: 215- 326 -7633, or write Larry Brooke, medical communications, under the direction 37 W. Vine St.. Stowe, Pa. 19464-Will send Outstanding sportscaster. Nine years, Pro - of a leading medical center in cooperation resume, tape & pic. baseball, football, basketball, programing, with WGBH Education Division, Send interviews, sales, commentary, Position complete resume to WGBH, Boston, 02134. Experienced Jock . all phases . . mar- with challenge and future. Personal inter- Attn: Mr. Brask. ried . vet . seeking advancement. view. Available immediately. Dave Williams Northern Va. or Md. . Don Wilson, 1705 P. O. Box 91, Auburn, N. Y. 315 -252 -1669 or Immediate openings for qualified techni- W. 7th. Frederick, Md. ph: 662 -6382 after 6. 252 -7810. cians in all color station. Experience de- sirable. 1st class license required. Contact Technical Big Bands: Then-Now ... Free for return- R. L. Renaud, Chief Engineer. WWJ -TV, ing tapes. 5 hours weekly. Includes 'spot' 622 Lafayette Blvd., Detroit 48231. Phone availabilities. 103 Middle Road, Muscatine, Experienced chief engineer desires position Iowa. (313) 222 -2182. in south or central Florida. Box A -304 We are a rapidly expanding organization BROADCASTING. Free! For returning tapes. JIM 'N' JAZZ. with rapid advancement opportunities and As a 21 years broadcasting AM- FM -DA. Desires Local spot availabilities. 6 hours weekly. top pay for really good engineers. 103 Middle Road, Muscatine, Iowa. bonus we have the best hunting, fishing, employment as technical director of a group and climate in the last unspoiled area of or transmitter engineer. Presently located the United States. Present openings: 1 Ohio. Penna. line. Box A -318, BROAD- TELEVISION-Help Wanted chief engineer and operating engineers for CASTING. a new television station. Other openings Sales will be available in the near future. Phil Chief engineer now employed desires Parmelee, Engineering Supervisor, Western change. Thoroughly experienced in con- Now -Salesmanager for VHF -TV for upper Broadcasting Company, Box 1503, Missoula, struction and maintenance, AM to 5 kw, small network market. Opportunity for go- Montana. directionals and FM. No announcing. No getter that can push sales up. Your oppor- board work. Box A -319, BROADCASTING. tunity. Box A -148, BROADCASTING. Television engineer needed by small state college in Chicago. Rapidly expanding First operator . Engineer. years of ex- Experienced local salesman for top ABC operation, currently purchasing guad VTR. perience, operation and maintenance. Free station in upper middle -size midwest mar- Applicant will be assistant to Chief En- end of January. Prefer southeast or cen- ket. Start with good account list and billing. gineer, and will assume primary respon- tral east coast or Puerto Rico. Reply E. B. Excellent opportunity for big earnings and sibility for maintenance. License desired. Boylan, Box 1432, Wilmington, Delaware. oossible advancement to sales management. Two years experience and two years formal Box A -290, BROADCASTING. training in electronics or equivalent school- NEWS ing required. Salary to $9,000. Contact Civil Announcers Service Personnel Office, Northeastern Illi- News director material -presently all -news nois State College. Bryn Mawr Avenue at operation. Let's talk. Box A -107, BROAD- Radio -TV announcer. Radio: MOR and good St. Louis Avenue. Chicago, Illinois 60625. CASTING. production plus news announcing TV: Sportscasting and on- camera commercial Studio engineer -First class license, experi- work. Beautiful midwest community under Top news broadcaster in No. 1 market ence in operation and maintenance of 3 would like permanent position with ag- 100,000. Send VTR or tape and photo plus and 41,z^ I.O. cameras, monochrome and gressive, quality TV or radio station in complete resume to Box A -49, BROAD- color film chains, studio switching systems. smaller community in Texas or Colorado. CASTING. All material will be returned. TV Tape operator -solid electronic theory Also experienced in announcing, produc- Wanted immediately mature, experi- background to work in videotape duplica- tion, sales and management. Tape, resume TV tion operation, night shift. Will consider and references. Box A -184, BROADCAST- enced announcer for booth and on- recent trade school graduates. Opportunity ING. camera work. Progressive midwest ABC to work toward college degree. Send in- affiliate. Send resume. tape and salary re- quiries to Personnel Division, Indiana Uni- Radio -TV newsman. Finishing two -year quirements. Box A -285. BROADCASTING. versity, Bloomington, Indiana 47401. Army hitch. 5 years experience in all phases Announcer wanted for Va. MOR radio and of radio -18 months TV. Last year spent In 'TV station. Radio air -shift and daily TV NEWS radio and TV news in Saigon. Box A -284, program. Opportunity for good radio man BROADCASTING. to break into TV. Send complete resume, We need newsmen. Openings now exist. tane & picture to Box A -324, BROADCAST- Must have experience. TV -radio network Mature 1st phone professional family man ING. affiliate. Experience or Journalism training seeks position as newsman /Production -On preferred. Midwest. Send data, audio or camera experience. California only. Box Technical VTR, photo and salary requirements to A -306, BROADCASTING. Box M -311. BROADCASTING. Newsman seeks position in western Penn- Chief engineer. TV-radio combination in sylvania. 3 years experience, with first class medium midwest market wants a chief who News director for midwest radio and TV license. mar- is a strong leader and good organizer. Good in community under one hundred thousand. ried, family. Box A -328 technician who will establish good mainten- These regional stations have excellent new oplay-by-play.BROADCASTING. S ance program. Experience in directional equipment. Mature, well organized. creative Experienced news commentator and politi- radio, color TV and construction needed. applicants with Journalism degree and cal analyst available for Washington, D. C. Stable VHF network affiliate. Send resume newspaper or broadcast experience send area. Radio only. Box 7305, Baltimore, and snapshot in confidence to Box M -310, complete resume and photo to Box A -231, Marylandie 21227. BROADCASTING. BROADCASTING.

BROADCASTING, January 29, 1963 113 TELEVISION -Help Wanted News-(con t. FOR SALE -Equipment Experienced newsman, network owned sta- Continued News-(coned) tion, desires major market position as re- Still looking for newsman. Write, report porter, newscaster or new director. Box New equipment-Spotmaster, $3.95 weekly. and shoot film for TV- Radio. Send resume, A -104, BROADCASTING. QRK $1.35 weekly, Russco $1.28 weekly. tape and photo to Ed Huot, WTRC, Elkhart, Professional radio /Television newsman and Audiovox, Box 7067 -55, Miami- Fla. 33155. Indiana. responsible broadcaster. All phases includ- ing programing. College Journalism. Top Ampex 354P, Ampex 300C, Neumann, U -47, Production- Programing, Others references. Box A -273, BROADCASTING. Presto 6N, Ampex 350 electronics, Ampex 2010 /amps. Box 15058, Phoenix, Arizona. Professional writer, strong personality and spk ABC affiliate in top 50 with established editorial specialist wants metropolitan op- award -winning tradition seeks man ex- portunity. Degree, multiple- awards, experi- G.M. 6 Cyl Diesel electric plant 60kw 110- perienced in all facets of promotion includ- ence all media. Frequent net -feeder. Em- 440 volts, 60 -50 cycles, 3 phase. A.C. Like ing sales. Opportunities abound for right ployed. Box A -299, BROADCASTING. new condition. R. Warpinski, Rt. 1, Naper- man. Fringe benefits include life and ville, Illinois. 60540, 312 -969 -7405. health insurance, profit sharing. Box A -291, Programing, Others BROADCASTING. Production- Ampex High -band videotape used one sea- Operation /Program director. Young execu- son and in good condition but below Radio -TV sports director for major south- tive with major market station. Extremely broadcast color standards. Hours $50.00, eastern market. Radio play -by -play, foot- heavy commercial and sports remote pro- half hours $25.00. FOB KIFI -TV, Box 2148, ball and basketball. TV sportscasts. Un- duction. Can build and run well- organized Idaho Falls, Idaho. usual opportunity for ambitious, qualified staff. Box A -114, BROADCASTING. man. Send resumes, salary requirements, Priced for quick sale -12 kw UHF trans- picture. We'll contact you for tapes and Producer -director, now employed in top 20 mitter, General Electric type TT -25 -A. audition if you look like right man. Box market. Bachelor's Degree, 2'/ years Presently on Channel 48. For details call or A -313, BROADCASTING. Armed Forces Television. Available Febru- write WCET, 2222 Chickasaw St., Cincin- ary. Box A -279, BROADCASTING. nati, Ohio 45219. Photographer opening at California net- work- affiliated station. Good facilities and Production supervisor desires more active processing equipment. TV experience pref- role in production than present position Translator power. Now put your translator erable will -all offers. Will relocate for right producer - where antenna should be for best coverage, but consider over ability director position. Extensive commercial not where power line happens to be. Use first. Send complete background informa- No tion to John Cohan, KSBW -TV, P. O. Box ETV experience. References, family, BA. the TELAN thermo -electric generator. 1651, Salinas, Calif. Box A -282, BROADCASTING, moving parts, simple to operate, leave un- attended 6 -12 months. General Instrument Wanted, sports reporter- photographer. Write Man with color photography skills and, Corp., Thermoelectric Division, Box 544 -B, or phone Gene Strul, News Director, good production background desires relo- Hicksville, New York 11802, 516 -681 -4300, Age 30, 8 Box ext. 205. WCKT -TV, Miami Florida Plaza 1 -6692. cation. years experience. A -289, BROADCASTING. TV producer -director needed immediately 2 RCA color camera chains, TK -40A modi- for WKBD -TV, Detroit. Minimum of five Communications executive with full -scale fied by RCA to approximate TK -41. $16,000 years experience. Send resume or telephone news and public affairs background in TV, each. Call 317 -773 -0030, or write WURD, Gary Floyd, Production Manager, Kaiser radio and newspaper and U. S. Senate PR Noblesville, Indiana. Broadcasting Corp., P. O. Box 359, South- now ready for college faculty, educational field, Michigan 48075. An equal opportunity TV or related industrial position with pio- neering Box A -307, BROAD- TK41 -C complete including orths. Only employer. challenge. 600 hour, excellent condition, trans. pre - CASTING. amps, extra lenses. Buy now, get loads of Milwaukee ETV stations WMVS /WMVT have immediate Promotion manager -14 years experience, spares. Priced to sell. Reason for selling, opening for experienced creative thoroughly expansion into new color system. Also TV producer director. College degree re- solid broadcasting background, new E.E.V. quired. New facilities fully color capable. experienced in graphic arts fields, excep- set orths for sale. Box A -355, Remote unit /film unit. Excellent oppor- tional creative ability. Minimum salary BROADCASTING. tunity for stimulating work and professional $10,000. Box A -348, BROADCASTING. growth. Contact Otto Schlaak, Manager, Television radio transmitters monitors, WMVS /WMVT, 1015 North Sixth St., Mil- Sports director-mature, solid background, tubes, microwave, cameras, audio. Electro- waukee, Wisconsin. authoritative delivery, over ten years ex- find, 440 Columbus Ave., N.Y.C. perience including radio play -by -play. Box TELEVISION A -349, BROADCASTING. 5 kw FM transmitter- Collins model 737, complete with tubes and last proof. $3500 Producer -director presently employed with FOB St. Louis, Mo. Bill Drenthe, 5437 W. Situations Wanted full color net affiliate, desires relocation and Division St., Chicago 60651, Phone 312 -378- new position in major market TV produc- 7461. Management tion. Please reply to Box A -352, BROAD- CASTING. New and used towers, copper wire for UHF Station manager- seeks potential ground systems, etc. Nationwide service. growth situation. Experienced in all phases Major market promotion manager. now em- Associated Tower Service. (301) 593 -6887. of Production. Sales and promotions. Can ployed withleading VHF station, is looking sell without numbers. Will relocate. Box for new opportunity. Have won several A -268, BROADCASTING. promotional awards of national importance. MISCELLANEOUS Well known in BPA and network area Successful radio sales top 30 market, man- Thoroughly experienced in public relations, 10.000 Professional Comedy Lines! Topics/ ager top 100 wants move to television in market and audience research, sales and swan service featuring deelay comment management or sales with opportunity to Write 'ntrnducttons. Free catalog. Orben Comedy move up. Box A -312, BROADCASTING. Box Ä 67, BROADCASTINGrences. Books Atlantic Beach, N. Y Creative, sales- involved Writer -producer -director, much experience, program manager wishes to direct children's show also f)eelays! 6000 classified sag lines, $5.00. seeking further challenge in management direct commercials for house Comedy catalog free. Ed Orrin, Boyer Rd., in top 20 market. Under 40, MBA degree. write, produce, Long accounts. Write Ed Bliznick, 13160 W. Outer Mariposa. Calif. 95338. successful record with major group in Detroit, Michigan 48223. important markets. Solid experience in all Dr., phases of station "365 Days of laughs" -daily radio gag serv- operations, network liai- Production /promotion manager available im- available in your market. son, license renewals, union contracts, mediately. Young, aggressive, and looking ice -may be etc. Box A -342, BROADCASTING. Sample a month! $3.00, Box 3736, Merchan- for a station on the move. Call 1- 517 -753- dise Mart Sta., Chicago 60654. 1715. Sales WANTED TO BUY-Equipment Now available the 'Grampa Crawdaddy' Still looking for that seasoned TV sales- comedy series . . The original 90 year old man, not just a/c executive? man. No gimmick voice, actual old southern I am the 250, 500, 1 kw & 10 kw AM former, name of game sales, sales. Top We need used, gentleman born 1878 gives spry, humorous grosser 12 years, 8 years here, activating transmitters. No junk. Guarantee Radio birdseye view of life in today's global tired, dormant accounts to year contracts Supply Corp., 1314 Iturbide St., Laredo, punchbowl. 50 wild 30 second samples de- my specialty. Relocate east, west, south. Texas 78040. signed for tight format. $7 to T. Reuter, 502 Only if you mean business, really want National Press Building Washington D. C. Wanted-Used 5kw AM broadcast trans- 20004. business write Box A -326, BROADCAST- mitter in good condition. Specify make, ING . . . Financial references. model and dimensions. Chuck Delperdang, Chief Engineer, KOLY, Mobridge, S. D. One liner price war! Sexy gal, granny, Announcers 57601. Frenchman . . . all on tape! 125 for $5.95. 250 for $9.95. irmail check to Kelly Enter- Presently announcer -weatherman in medium Wanted-Used 16mm camera, edit and prises, 2615 Pixley, St. Joseph, Michigan. market. Seeking advancement and 175 /wk projection equipment or two -way radios plus talent. Married. Stable. Box A -229, and monitors. Specify condition, make and Announcer tapes your copy inexpensively. BROADCASTING. model. Box A -317, BROADCASTING. Free demonstration. Radio Recording Pro- ductions, Box 13, Edgemont, Pennsylvania Situations Wanted -News FOR SALE -Equipment 19028. Radome, 6 foot, fiberglass, heated. Andrews Dee jays -new monthly -"HUMOR ORIGI- Television radio news announcing. Com- HR6 for Ice, dirt and snow protection. NALS." Deejay lines by top writers. 3 mercials. 21 years experience. Writing, Unused. $150.00 each. Sierra Western Elec- recent issues- $5.00, $25.00 yearly. Gag Re- Editing, Metro area. $10- 12,000. Immediate tric, Box 4668, Oakland, Calif. 94623 415- Cap Publications, Box 86B, East Meadow, availability. Box A -82, BROADCASTING. 832 -3527. N. Y. 11554.

114 BROADCASTING, January 29, 1968 INSTRUCTIONS INSTRUCTIONS- (cont'd) 4 -6 FCC License and Electronics Degree First phone in six to twelve weeks through Individualized instruction. First phone courses by correspondence. Also, resident tape recorded lessons at home plus one weeks: Guaranteed. Broadcast Engineering classes in Washington, D. C. Free catalog. week personal instruction in Washington, Academy, Box 22471. St. Louis 63126. Desk 8 -B, 1505 N. Western. Hollywood, Detroit, Atlanta, Minneapolis, Denver, California 90027. Seattle, Memphis or Los Angeles. Sixteen years FCC license teaching experience. Proven results. For references and reserva- Elkins is the nation's largest and most re- tions write, Bob Johnson Radio License Wanted: Instructor experienced in teaching spected name in First Class FCC licensing. Instruction, 1060D Duncan, Manhattan 6 weeks first phone. Reply Box A -292, Complete course In six weeks. Fully ap- Beach, Calif. 90266. proved for Veteran's Training. Accredited BROADCASTING. by the National Association of Trade and Technical Schools. Write Elkins Institute, RADIO -Help Wanted 2603 Inwood Road, Dallas, Texas 75235.

The nationally known six -weeks Elkins Training for an FCC first class license. Conveniently located on the loop in Chicago. Fully GI approved. Elkins Radio License School of Chicago, 14 East Jackson Street, MR. OWNER .. Chicago, Illinois 60604.

First Class License re six weeks. Highest success rate in the Great North Country. Theory and laboratory training. Approved WE RECRUIT TOP for Veterans Training. Elkins Radio License School of Minneapolis. 4119 East Lake Street. Minneapolis, Minnesota 55406. PERSONNEL The Masters, Elkins Radio License Schooi MANAGEMENT of Atlanta, offers the highest success rate of all First Class License schools. Fully GENERAL MANAGERS approved for Veterans Training Elkins Radio License School of Atlanta. 1139 SALES MANAGERS Spring Street. Atlanta, Georgia 30309. BUSINESS MANAGERS Be prepared. First Class FCC License in eta weeks. Top quality theory and laboratory PROGRAM DIRECTORS instruction. Fully approved for Veterans PRODUCTION MANAGERS Training. Elkins Radio License School of New Orleans. 333 St. Charles Avenue. NEWS DIRECTORS New Orleans. Louisiana 70130. CHIEF ENGINEERS Announcing, programing, production, news- casting, sportscasting, console operation. disk Jockeying and all phases of Radio and TV broadcasting. All taught by highly qualified professional teachers. The nation's May We Confidentìaily newest, finest and most complete facilities Including our own, commercial broadcast station -KF.TR Fully aporoved for veterans Station? training. Accredited by the National Associ- Represent Your ation of Trade and Technical Schools. Elkins Institute, 2603 Inwood Road, Dallas, Texas 75235. `Nationwide Since 1946. Original course for FCC first class radio telephone operators license In six weeks. Approved for veterans. Low -cost GBroadcast Personnel dormitory facilities at school. Reservations required. Enrolling now for April 10 -June 26. For information, references and reserva- G onsul tan is tions write William B. Ogden Radio Opera- tional Engineering School, 5075 Warner Avenue. Huntington Beach, California 92847. 645 NORTH MICHIGAN AVENUE CHICAGO 60611 AREA CODE 312 -337 5318 (Formerly of Burbank. California). Are you tired of low pay and bad weather? Come to sunny Sarasota and train for your First Class Radio Telephone License in only (5) weeks. Total tuition $350.00. Job place- BROADCAST SALES ENGINEER ment free. Rooms & apartments $10 -$15 per week. Classes begin Feb. 5, Mar. 11, April 15. Call 955 -6922 or write today-R.E.I., Inc., Exclusive territory for sale of rapidly expanding line of broadcast equip- 1336 Main Street, Sarasota, Florida. ment requires highly motivated, sales- minded individual with strong R.E.I. in the center of the U.S. can train technical knowledge of broadcast equipment. Sell top line of electronics you for thet First Class Radio Telephone equipment primarily to AM, FM, and TV stations. Leading company with License in only (5) weeks. Total tuition $350.00. Job placement free. Rooms & history of high profit and rapid growth. apartments $10 -$15 per week. Classes be- gin Feb. 5, Mar. 11 April 15. Cali WE-1 -5444 or write 3123 Gillham Road, Kansas City, Salary plus commission -with full fringe benefits and travel expenses Missouri. paid. An equal opportunity employer. Send resume to "Yes it's New" R.E.I. at 809 Caroline Street, Fredericksburg, Virginia. But it's R.E.I.'s Box A -124, Broadcasting. famous (5) week course for the 1st Phone License that makes it dependable. Call 373- 1441. Tuition and class schedule is the same for all R.E.I. schools. Help Wanted -Announcers Be sure to write, BROADCASTING INSTI- TUTE. Box 6071, New Orleans, for radio announcing careers. Dee Jay's: Earnings up to $300 weekly, 1st class F.C.C. We need the sharpest, slickest, Dee Jay's in the U.S. Morning drive and all - graduates working at major networks in figure salaries. New York City and stations coast to coast. night show, early evening show. Major chain, top market, five N.Y.'s first school specializing in training No matter what time slot you are now filling, please send a short tape and 1st class F.C.C. technicians and announcers- D.J.'s- newscasters production personnel. An- brief resume to: nouncer Training Studios, 25 W. 43 St., A New York 10036. Veteran approved, licensed Box -365, Broadcasting. by N.Y. State. Phone OX -5 -9245, Our employees know of this ad.

BROADCASTING, January 29, 1968 115 RADIO -Help Wanted -Sales Announcers Technical -(Cont'd)

TWO 2)a[e Ulmer Hot: of controversial, nationally known talk BROADCAST FIELD TOP -NOTCH chow and highly rated drive-time record show on WHO, Des Moina, seeks position ENGINEERS SALESMEN in more important market, Exceptionally well qualified to handle either format. First RCA phone too! We are looking for two top- notch, ex- Call 515-282-1588 perienced salesmen fo permanently join If you have experience in the mainte- our well established company. Travel is nance of UHF or VHF transmitters, tele- extensive. We prefer men currently call- Production -Programing, Others vision tape or color studio equipment we ing on radio station management, or can offer you a career opportunity as a who have proven sales experience in field engineer. Relocation unnecessary It syndicated radio program sales. Our you are now conveniently located near product line of syndicated radio fea- NEED A PROFESSIONAL? good air transportation service. tures has been very well accepted RCA offers outstanding benefits. including throughout the United States and Can- Program Director and News Director at liberal vacation, paid holidays, life in- ada. Our salary, expense and commis- top -rated metro- market station have surance, retirement plan. Plus free medi- sion plan will give you an excellent reached the top of their salary scales cal insurance for you and your family. income and growth potential. Also, a and seek new opportunity. Total of 19 stock participation plan is offered. years experience all phases. Both solid, Write: Mr. J. V. Maguire, RCA Service Please send complete resume detailing professional broadcast executives, but Company, CHIC, Bldg. 225 Cherry Hill. qualifications and experience. All in- will consider staff positions with chance Camden, N. J. 08101. We are an equal quiries will be held in confidence. for advancement. Whatever opening opportunity employer. you have ... if it must be filled by a Box A -207, Broadcasting. professional . . . lets talk. Available RCA separately or as a team. Write: Box A -336, Broadcasting. NEWS %: .ti%%r.°R°.Y.Y: A°: .Yreee TELEVISION -Help Wanted VIDEO TAPE TECHNICIANS WPTR We have several excellent openings, Management Midwest and East Coast, for experi- Albany, New York enced video tape technicians. Sala- e ries from $7,800 to $10,000 depend. ing on experience. Send resume to ¡ Expanding News department. We TV MANAGEMENT Ron Nationwide Broadcast e', need an aggressive newsman who Curtis, will dig for local news. Must have Consultants, 645 N. Michigan Ave., Major Chicago TV rep has created a new divi- Chicago, Illinois 60611. Station pays good sound and be willing to work. sion to provide station clients with programing e and sales information. Man selected to manage our fee. Rush tope, resume and photo to: this Important new division must have station management background. Previous rep experi- ¡ Bob Lawson ence not required. $20,000 base plus profit sharing. Send resume in confidence to News Director NEWS i WPTR ° Albany, New York 12205 Box A -371, Broadcasting. .e.%só1re fie á:á:ee eee.Ve Excellent Opportunity- Northern New England Production- Programing, Others Technical NEWS & COMMERCIAL ANNOUNCER

BROADCASTER Immediate opening. Must be experi- ADVANCE enced in the writing and production of To work in New York City. Minimum television and in "on- camera" delivery experience two years. Diversified work YOUR of both news and commercial material. evenings . . . married . . great potential. Resume and telephone In first letter. CAREER Send VIDEO -TAPE, RESUME AND SALARY REQUIRED to: Box A-149, Broadcasting. - IN TELEVISION Lee Nelson WMTW -TV RADIO- Situations Wanted Opportunities available at top Poland Spring, Maine 04274. Management network affiliate in the booming Pacific Northwest for experienced BROADCASTER high caliber technicians familiar Production- Programing, Others RELOCATING with solid state color equipment. Sold my interests in radio and am look- aiII III]IIIII I I IIIln]Illllll IIIII rli11111l lilt lrL111111illli r] 111111111IIII]IIIIIllIiE ing for General Management opportu- First Phone required. Write Box r. nity. Locate anywhere. Family man PROMOTION MANAGER with excellent track record. Experienced A -337, Broadcasting, to arrange in all phases. First phone ticket. Excellent opportunity in one of the top 25 Telephone 213 -465 -1540 or reply 1743 for details and interview ap- markets for an aggressive, creative, experi- Garfield Pl., Apt. 315, Los Angeles, 90028. pointment. enced young person to manage the on -air promotion, publicity and advertising func- E hors of a major group station located in {.. -.. .. -.. .- .- ..- ..- ..- -+ the midwest. An excellent compensation plan } Top Morning',- W Personality and an opportunity for advancement await READYY r the person selected key position in ASSISTANT CHIEF ENGINEER for this for position as General Manager. Experienced ° station management. Send a strictly confi- __ as Ass't G.M in Sales, Promotion, Employee Growing TV 13 relations, P/L I chain of stations needs Assistant = dential resume of education, experience and statements, operating costs. Chief Engineer immediately. Southeast loca- Creative. salary history to: Eager and Successful. All replies tion. $900$900.00 per month starting salary. confidential. Brochure and references avail- r Box A-260, Broadcasting. _ able. Air Mail request to: a Box A -370, Broadcasting. An Equal Opportunity Employer Box A -303, Broadcasting. i e rr,rrr ,90511 ,95110s5rs 11.5PAINIk ,í1111111I IIC] 11111111IIIiEll li111111111E 11111111111110]ll1II111111IC ltllllll1111t111IIIté 116 BROADCASTING, January 29, 1968 (Continued from page 108) reau granted mod. of CP to change type MISCELLANEOUS trans., install dual polarized ant., ERP 14.5 calling for amendments to Sec. 73.203(b) of kw, ant. height minus 225 ft.; condition. rules to modify the "25 -mile" provision. Action Jan. 15. **************************4- Commission suggests replacing "25-mile" WLOM(FM) Chattanooga, Tenn.-Broad- * HOLLYWOOD MINI -REPORTS rule with 15 mites for Class B or C chan- cast Bureau granted CP to make changes in nels, and 10 miles for Class A channels- It transmitting equipment. Action Jan, 17. * Capsule Info on all phases of show biz. * also proposes that no more than one chan- WOLD -FM Marion, Va.- Broadcast Bu- * Reasonable and salable. Ratings up! * nel assigned to one community in Table reau granted mod. of CP to change type it Write to: may be used in other communities, and trans., type dual polarized ant. Action Jan. * James Shyman & Assoc. * that community that has once utilized 19. rule cannot do so again in order to obtain KXLY -FM Spokane, Wash. -Broadcast * 1300 N. Laurel * a second FM station. Action Jan. 17. Bureau granted mod. of CP to install dual * Hollywood, Calif. polarized type ant., ERP 4.6 kw. Action CALL LETTER APPLICATION Jan. 17, ',Univ. of Idaho, Moscow. Idaho. Re- Broadcast Bureau granted mod. of CPs quests KUOI -FM. to extend completion dates for following FOR SALE-Stations CALL LETTER ACTIONS stations: WRAG -FM, Carrolton, Ala. to June 30; condition; KBBI(FM) Los Angeles, Mt. Sterling Broadcasting Co., Mt. Calif. to Feb. 29; KHVH -FM, Honolulu, Dec. Sterling, Ky. Granted WMST -FM. 31; WORX -FM, Madison, Ind, to Feb. 26; New Hampshire- Vermont Broadcasting WCTC -FM. New Brunswick, N. J. to July FOR SALE Corp., White River Junction, Vt. Granted 9; KULP -FM, El Campo, Tex. to June 24. WNHV -FM. Action Jan. 19. Local station in 65,000 population two - *Wisconsin State University, Stevens CALL LETTER APPLICATIONS station market in Puerto Rico. Adjacent Pont, Wis. Granted WSUS(FM). KPPC -FM, Crosby -Avery Broadcasting to major federal installation. $200,000 Co., Pasadena, Calif. Requests KROQ(FM). terms. Address replies to Existing FM stations WCNT -FM, Prairieland Broadcasters, Ill. WILY -FM. Box A -45, Broadcasting. Centralia, Requests FINAL ACTIONS WVKO -FM. Skyway Broadcasting Corp., KMND -FM Mesa, Ariz.-Broadcast Bureau Columbus, Ohio. Requests WSPO(FM). granted mod. of CP to change studio loca- WPFP -FM, Northland Broadcasting Inc., tion to 146 South Country Club Drive, Park Falls, Wis, Requests WNBI -FM. Mesa, change type trans., type ant., ant. height 1,550 ft. Action Jan, 17. CALL LETTER ACTIONS KPFA(FM) Berkeley, Calif.- Broadcast KWFM(FM), Hennepin Broadcasting TELEVISION Bureau granted CP to make changes in Associates, Minneapolis. Granted KTCR -FM. trans. equipment. Action Jan. 23. WJW -FM, Storer Broadcasting Co., WMFJ -FM Daytona Beach, Fla.- Broad- Cleveland. Granted WCJW(FM). cast Bureau granted license covering new RENEWAL OF LICENSES, ALL STATIONS STATION FM, specify type trans., specify remote Broadcast Bureau granted renewal of control point same as trans. Action Jan. 19. licenses for the following stations and co- KFTM -FM Fort Morgan, Colo. -Broadcast pending auxiliaries, WBBA and WBBA-FM Bureau granted mod. of Doc. 17536 in ac- Pittsfield, WDZ Decatur, both Illinois; For Sale cordance with commission report and order WTRW and WTRW -FM both Two Rivers, adopted Aug. 9, 1967 and released Aug. 14, Wisconsin. 1967 to extend completion date to July 8. .fss:iç<:ïi:i:i<'r":' ...... c....,...... LEi:> Action Jan. 17. MODIFICATION OF CP's, ALL STATIONS s< WLUV -FM Loves Park, 111.-Broadcast Broadcast Bureau granted mod. of CPs Bureau granted CP to replace expired per- to extend completion dates for following mit for installation of new type trans., stations: BYOR Blythe. Calif., to Feb. 14; The only station in retail market dual polarized ant., increase ant, height; KREL Corona, Calif., to May 30; KABC condition. Action Jan. 19. (alternate main) Los Angeles to July 1; of over 600,000. New UHF station, KDVR(FM) Sioux City, Iowa -Broadcast KUDU -FM Ventura, Calif., to Feb. 1; 90% completed, latest equipment. Bureau granted CP to make change in WBOM Jacksonville, Fla., to July 1; KBOI 1; Leased modern quarters. Within 2 transmitting equipment. Action Jan. 17. Boise, Idaho, to July WTRE-FM Greens- burg, Ind., to Feb. 23; WBOC -FM Ocean hours of NYC. cash. Quali- WNGO -FM Mayfield, Ky.-Broadcast Bu- $390,000 reau granted CP to install new type trans., City -Salisbury, Md., to July 29; WBRK -FM fied principals reply to new type ant., ERP 2.15 kw, ant. height 155 Pittsfield, Mass., to July 22; KORK -FM Las ft. Action Jan. 19. Vegas, Nev., to Feb. 15; WFCJ(FM) Miamis- Box A -327, burg, Ohio, to Apr. 15; WKJB, WKJB (Aux.) WPAT -FM Paterson, N. 3.- Broadcast Bu- Mayaguez, P. R., to Jul 1; WCPK Chesa- Broadcasting. reau granted CP to install new dual polar- peake, Va., to Feb. 1; WGH Newport News, ized auxiliary ant., ERP 22.5 kw, ant. height Va., to Apr. 1; WAWA -FM Milwaukee, Wis., 310 ft. for auxiliary purposes only; condi- to July 15; WAGO Oshkosh, Wis., to June tion. Action Jan. 17. 19. Action Jan. 17. WXUR -FM Media, Pa.- Broadcast Bureau Broadcast Bureau granted mod. of CPs granted CP to install new type ant.. delete to extend completion dates for follow - LOWER MICHIGAN vertical polarization. Action Jan. 17. the 500 WATT DAYTIMER ing stations: WUSI- TV(ED) Olney, Ill., to WPAB -FM Ponce, P. R.- Broadcast Bu- July 18; WTRE Greensburg, Ind., to Feb. 15; with CATV FRANCHISE WLOB Portland, Me., to June 15; WASC Highly accepted station in rich county. Spartansburg, S. C., to Feb. 15, and KCBD Good staff, excellent future. $130,000 FOR SALE -Stations Lubbock, Tex., to July 13. Action Jan. 18. cash, or terms. Principals only. Translators Box A -163, Broadcasting. Continued ACTIONS K73AA, K79AT, K7OAA Bishop and Big Pine, Calif.- Broadcast Bureau rescinded action of Dec. 28, 1967, for UHF TV trans- Confidential Listings lators granting transfer of control of li- Alleili2r RADIO-TV-CATV censee corporation from Donald L. Tatum Lague Prnhers N.E. S.E. 5.W. N.W. Robert A. Shelton, Ernest F. Shelton and - - - Bishop Professional Building to Continental 18. 116 CENTRAL PARK SOUTH G. BENNETT LARSON.INC. Telephone Corp. Action Jan. R.C.A. Building. 6363 Sunset Blvd.. Suits 701 K11AT, Gunnison and Gunnison Valley NEW YORK, N. Y. Rural area, Colo.- Broadcast Bureau 265.3430 Hollywood, California 90028.213/469.1171 granted CP for VHF TV trans, to make BROKERS -CONSULTANTS changes in ant. system. Action Jan. 12. K11BY Evaro. Mont. -Broadcast Bureau granted mod. of CP for VHF TV trans- to change frequency from ch. 11, 198 -204 mc, to ch. 6, 82 -88 mc, change call letters to KQ6EZ. Action Jan. 15. Ariz. small fulltime $ 90M 29% Ore. medium fulltime $175M terms KO7FK Broken Bow, Neb.- Broadcast Bu- daytime cash reau granted CP for VHF TV translator III. small daytime 235M terms Ala. small 50M to change frequency from ch. 7, 74 -180 mc, to ch. 6, 82 -88 mc, change type trans., also N.Y. medium daytime 150M nego Wyo. small fulltime 100M SOLD change call letters to KO6EY. Action Jan. 12. KO6BJ Farley N, M.-Broadcast Bureau Fla. coastal daytime 175M terms MW metro FM 100M terms granted CP for VHF TV translator to make changes in ant. Action Jan. 17. Gulf metro daytime 175M terms East major profitable 600M 29% system. Garrison, N. D. Meyer Broadcasting Co.- Broadcast Bureau granted CP for a new VHF trans. to serve Garrison, operating on CHAPMAN ASSOCIATES KMOT (TV), ch.r10,rMnot. Action Jan. 18.f media brokerage service KO4AY Silver Lake, Ore. Broadcast Bu- reau granted license covering- changes in VHF TV trans. Action Jan, 15. 2045 Peachtree Road Atlanta, Ga. 30309 W8EAA Palmerton, Slatedale and Slating - ton, Pa.- Broadcast Bureau granted CP for UHF TV trans. to change type trans.

BROADCASTING, January 29, 1968 (FOR THE RECORD) 117 and make changes in ant. system. Action from Stan Raymond and Zenas Sears to Bureau granted assignment of license from Jan. 12. Belk Broadcasting Co. of Georgia. Princi- Fine Music Broadcast Inc. to Belk Broad- pals: Henderson Belk, president (100 %). Mr. casting Co. of Florida Inc. for $17,205.39. K80BA Dallas, Oregon and Goldendale, Ac- Wash. -Broadcast Bureau granted CP for Belk is owner of Belk Broadcasting Co. of Principal: Henderson Belk, president. UHF TV trans. to change type trans. Ac- Florida Inc. licensee of WPDQ Jacksonville, tion Jan. 23. tion Jan. 16. Fla. and a 99% owner of WIST Inc. licensee WOLI(FM) Ottawa, Ill. -Broadcast Bu- of WRNA(FM) Charlotte, N. C. Considera- reau granted assignment of license from Spokane Television Inc., Spokane Wash. - tion: $770,000. Ann. Jan. 23. Ottawa Broadcasting Co. to WOLI Broad- Broadcast Bureau granted CP for a new KRYS Corpus Christi, Tex. -Seeks as- casting Corp. for $98,001, with covenant not VHF TV trans. to serve northwest Pacific signment of license from South Texas to compete. Principals: Dolph Hewitt and Heights of Spokane, operating on ch. 10, Broadcasting Inc. to Big C Broadcasting Norbert A. Drake (each 48 %) et al. Mr. by rebroadcasting programs of KXLY -TV, Corp. for $500,000. Principals: Big C Broad- Hewitt is under contract with WGN Chi- ch. 4, Spokane. Action Jan. 19. casting Corp. is 100% owned by Sigmor cago as producer, director and talent. Mr. K13BO Sheridan and Fort MacKenzie, Distributing Service Inc., San Antonio, Tex. Drake is attorney, college administrator, Wyo.- Broadcast Bureau granted CP for Principals of Sigmor Distributing Service, director of WIXN -AM -FM Dixon, Dl., and VHF TV trans. to change frequency from Inc. are Tom E. Turner, president and Mary secretary- director of Dolph Hewitt and ch. 13, 210 -216 mc, to ch. 4, 66 -72 mc, make E. Turner, vice president, (each 49.60 %). Associates Inc. Messrs. Hewitt and Drake changes in ant. system, also change call Sigmore Distributing Service is chain of have interest in WGSB Geneva, Ill, Action letters to KO4FD. Action Jan. 17. gasoline stations throughout Texas. Ann. Jan. 19. Broadcast Bureau granted licenses Jan. 23. KLFY -TV Lafayette La. and KXH -TV covering following new VHF TV translators: WCHV and WCCV -FM, both Charlottes- Ardmore, Okla. -Broadcast Bureau granted K13IA, Boise Valley Broadcasters Inc., ville, Va. -Seek assignment from Eastern transfer of control from KWTX Broadcast- Lowman. Idaho; K09HZ, Harriscope Broad- Broadcasting Corp. to Evans Communica- ing Co. to M. N. Bostick and all stock- casting Corp. Havre, Mont.; KO7EA, 3 tion Systems Inc. for $390,000. Principals: holders of same company. Of the 3,100 Cities TV Club Inc., Riddle, Myrtle Creek Edward S. Evans Jr., president, treasurer shares of common voting stock comprising and Canyonville, Ore.; KO2CG, 3 Cities TV and chairman (100 %) et al. Mr. Evans is licensee Texoma Broadcasters Inc., 20% will Club, Inc., Riddle Myrtle Creek and Can- also chairman of board and stockholder in be held by M. N. Bostick and 80% by yonville, Ore.: I04EY Southern Oregon two manufacturing companies. Ann. Jan. 18. KWTX. Action Jan. 22. Broadcasting Co., Grants Pass and Chinook Park, Ore. Action Jan. 17. ACTIONS KKJO St. Joseph, Mo.- Broadcast Bureau KGMR, KGMR -FM, Jacksonville, Ark. granted transfer of control from Joseph W. Broadcast Bureau granted assignment of li-- Marti and the estate of John Marti to Elkins CATV censes and CP (KGMR) to Radio Jackson- Broadcasting Corp. Principals: Thomas R. OTHER ACTIONS ville Inc. and assignment of CP (KGMR - Elkins, president (50.59 %) et al. Mr. Elkins FM) to Radio Jacksonville Inc. (John J. is Marti Broadcasting Corp, president (li- Commission has denied request by Shields, et al): consideration $45,000 (BAPL- censee of KKJO). Consideration $150,000. Valley Cablevision Corp. to conduct ex- 366, BAPH -430). Action Jan. 19. perimental CATV operation in Goshen. Ind., -FM Broad- Broad- approximately 12 miles south of Elkhart, KGEE -AM Bakersfield, Calif.- WHLM -AM -FM Bloomsburg, Pa.- South Bend television cast Bureau granted transfer of control cast Bureau granted assignment of license in -Elkhart market. from Carl E. Haymond (86.6% before, none from Harry L. Magee to Magee Industrial Action Jan. 24. after) to Carl E. Haymond, trustee (none Enterprises Inc. Principals: Harry L. and FCC has ordered Winona TV Signal Co., before, 86.6% after). Action Jan. 19. A. Action Jan. 19. owner and operator of CATV system in James Magee et al. Winona, Minn., to cease and desist from WTHD Milford, Del.-Broadcast Bureau WTRW -AM -FM Two Rivers, Wis.-Broad- further operation of its CATV system in granted transfer of control from Edwin L. cast Bureau granted assignment of license Winona in violation of Sec. 74.1103(e) of Fisher and Raymond W. Masten, to Thomas from Two Rivers Broadcasting Co. to J.J.C. commission's tules. and to provide program H. Draper (49.2% before, 74.6% after) and Broadcasting Corp. for $200,000. Two Rivers exclusivity to KAUS -TV (formerly KMMT). Edward S. Shaw (25.4% before. 25.4% after). is wholly owned subsidiary of WTRW Inc. Mr. Draper's obligation under stock pur- Principals of assignee: Jerry J. Collins, Austin, Minn. Action Jan. 17. chase options totals slightly under $2,500 Commission has ordered Gregg Cablevi- during first year and similar amount dur- vice president (49 %). Mr. Collins has inter- sion Inc.. Hobbs. N. M., to provide program ing each ensuing four years. Consideration in WLKE Waupun. Wis. with wife. Alsoest exclusivity for signals of KBIM -TV Roswell. $12.240. Ann. Jan. 19. granted renewal of licenses for stations. on its CATV system in compliance with 17. Sec. 74.1103(e) of rules. Action Jan. 17. WRLJ(FM) Jacksonville, Fla.- Broadcast Action Jan. FCC has denied petition by Suburban Cable TV Inc., wholly -owned subsidiary of Triangle Publications Inc.. for reconsidera- tion of commission's Sept. 12. 1967 denial of authority to establish experimental CATV operation in Philadelphia area. Action Jan. 24. Commission has denied petition of KCMC Inc., licensee of KTAL -TV Texar- COMMUNITY ANTENNA ACTIVITIES kana, Tex. for show cause order against Tele -Vue of Clarksville Inc., owner and operator of a CATV system at Clarksville, Hills, Calif. (multiple CATV owner); Ca- Tex. KCMC has asked commission to order The following are activities in com- ble Television and Construction Inc., Iola, Tele -Vue to show cause why it should not munity antenna television reported to Kansas (multiple CATV owner); Kansas be ordered to cease and desist from further Cable TV Inc., Ft. Worth, Tex.; Total Tele- violations of Sec. 74.1103(e) of rules. Action BROADCASTING, through Jan. 24. Re- Jan. 17. vision of Topeka Inc.; Topeka Cablevision ports include application for permission Systems Inc.; Topeka Telecable Inc.; CATV Commission has ordered Port Angeles Systems of Topeka Inc. and American Telecable Inc., owner and operator of to install and operate CATV's, grants Quality Cable TV Inc. CATV system at Port Angeles. Wash. to provide nroaram exclusivity for signals of of CATV franchises and sales of exist- Madison -Anson, Maine-Madison -Anson station KVOS -TV Bellingham, Wash. in CATV Co. (owned by John J. Pineau and compliance with 74.1103(e) of rules. Action ing installations. William L. Philbrick) has been granted a Jan. 17. franchise. Firm will offer seven TV chan- Indicates franchise has been granted. nels and a full FM band. ACTIONS ON MOTIONS Peabody, Mass. - Peabody Cablevision Chief Hearing Examiner James D. Cun- Calif. Alarm Corp. has Co., Inc. has been granted a 25 -year fran- on 18 in Belle, Carmel, -The ningham Jan, Lower Malden, been granted a 15 -year renewal of its chise. Installation fee has been set at $15 Dupont City. Rand and George's Creek, all with a monthly fee of $5. The city will West Virginia. (Asbury & James TV Cable franchise. Service) CATV proceeding. designated Ex- San Dimas, Calif. - International Cable receive $52 dollars for each mile of cable aminer James D. Cunningham to serve as Television Corp., Glendora, has applied for laid. presiding officer' scheduI. d a preheering a 15 -year franchise. The city would receive Concord, N. H.-Patriot Realty Co. of conference for Feb. 7 and hearing for Feb. $2,000 upon acceptance of the application, Concord (a subsidiary of Concord Daily 21 (Doc. 17968). and 3% of gross annual revenues. Monthly Monitor) has been granted a franchise. Hearing Examiner Thomas H. Donahue rates would be $5.95 when paid by the Bainbridge, N.Y.- Bainbridge Video has on Jan. 17 in Lewiston and Auburn. both month or $5.45 per month when paid a year received an eight -year renewal of its fran- Maine (Cable Vision Inc.) CATV proceed- in advance. These rates would hold con- chise. Firm plans to modify system to ten ing, granted request by Cable Vision and stant until there are 1,500 subscribers, at channels. dismissed anDl(ca *inn and ordered proceed- which point the fees would drop to $5.25 Narrowsburg, N. Y.- Continental Tele- ing terminated (Doc. 17378). monthly and $5 a month when paid an- phone Corp. (multiple CATV owner) has Hearing Examiner Herbert Sharfman on nually. been granted a 15 -year franchise. Installa- Jan. 23 in Darlington. S. C. (Cosmos Cable - High Springs, Fla. -CAVU Inc. of Willis- tion charge will be $15 with a $5 monthly vision Corp.) CATV proceeding, granted ton, Fla., has applied for a franchise. In- fee. The monthly fee will remain constant motion by Royan of Florence Inc. and con - stallation and monthly fees would be $15 for four years after which time an annual tinued hearing scheduled for Feb. 1 pend- and $5.95, respectively. City would receive 4% increase will be initiated and held until ing disposition of Rovan's mutton to dis- 3% of firm's annual gross revenues for the a fee of $6 is reached. miss, to he filed soon (Doc. 17817). first 10 years. North Tarrytown, N. Y. -U. S. Cablevi- Tampa, Fla.-The Tribune Co., publisher sion Corp. of Poughkeepsie has applied for Ownership changes of the Tampa Tribune and Tampa Times, a franchise. Installation fee would range APPLICATIONS and owner of WFLA- AM -FM-TV Tampa, from $19.95 to $25 while the monthly serv- has become part owner of Community ice rate would be $5. KAHI and KAFI(FM), Auburn, Calif. Cablevision Inc., Lakeland, Fla. Seek assignment of license from Donnelly- Lower Allen Twp., Pa. -West Shore TV C. Reeves to Auburn Broadcasting Corp. Eagle Grove, Iowa -B. V. Willie has ap- Cable Co. (multiple CATV owner) has be- for $315.000. Principals: F. Robert Fenton, plied for a franchise. Monthly fee would gun operation. Installation fee is set at $5 president (75 %). and John McCabe, treas- be about $5.25 and installation charge $15. until final construction is complete after urer (25 %). Mr. McCabe is advertising man- Topeka, Kansas- Community Cable Serv- which the fee will be $15. Monthly fee is ager of retail store chain. Mr. Fenton is ices Inc. of Topeka has applied for a fran- $4.95. Firm is offering a 12- channel system. 60% owner of KFIV Modesto, Calif. Ann. chise. Previous applicants are General Elec- Athens, Tex. -Ray Barnes of Palestine Jan. 18. tric Cablevision Corp. (multiple CATIT own- has been granted a franchise. Operations WAOK Atlanta -Seeks transfer of control er); H &B Communications Corp., Beverly are due to begin in 15 months.

118 (FOR THE RECORD) BROADCASTING, January 29, 1968 ,EONARD J. Patricelli credits in tions in the sales area ( "It was a little .., part a fortuitous knowledge of Career spans soft ") but said "we were pleased it Hamlet's relationship with Ophelia in turned out as well as it did." He is rescuing him from a job in boiler in- hopeful for an upturn in 1968 and said surance and projecting him into the the growth of the stations plan to mount a vigorous more esthetic environment of broad- effort to acquire additional business in casting. the local and regional classifications. Mr. Patricelli, who was elected pres- broadcasting He speaks warmly of WTIC -TV's fa- ident of Broadcast -Plaza Inc. (wTlc- cilities, staff and programing. He point- AM-FM-TV Hartford, Conn.) last No- ed out that all programing on the sta- manager in 1943; vice president, TV vember after 38 years of continuous tion is presented in color; the news de- programs, 1957; vice president and gen- service with the stations, recalled the partment has a full -time staff of 11 eral manager, 1963, Shakesperean ploy last week: and executive vice people, including five cameramen and president, 1966. "I was fresh out of Wesleyan Uni- a mobile unit, and local entertainment As president, he succeeded Paul versity in Connecticut in 1929 with a W. and documentary shows are designed Morency, a colleague for 38 years, who degree in English and a specialty in to be responsive to community needs. has from 18th- century literature," he recounted. retired office but continues as "One of our programs called What consultant to the corporation. "I wanted to be a writer, but my first in the World? has been on the air Though responsibilities in his present job was in the boiler- insurance depart- since WTIC -TV began operations in position encompass all facets of radio - ment of Travelers Insurance Co. in 1957," he reported. "It is a panel show TV operations, Mr. Patricelli retains an Hartford. I was on the job only a few on which well known individuals in the overriding interest in programing. days when I realized I didn't want to He state appear. It has been sponsored con- considers programing the single most - be the bright young man in boiler in- tinuously by the Electric Light Corn - important ingredient of a surance. The company owned wTlc and station. panies of Connecticut. We produce and As an index of growth over the past I heard of a job with the station as a put on many documentaries on local 38 years, Mr. Patricelli remarked that script writer. My supervisor gave me issues and we are particularly proud of the AM -FM -TV permission to apply. staff of WTIC- now totals one program titled The Rat Problem, about 200 in contrast to 20 in "There was a retired vice president back which resulted in a change in the sys- 1929. of Travelers, Walter Cowles, who used tem of garbage collection in Hartford." Mr. Patricelli conceded 1967 to screen all job candidates for the sta- that was Unfair Attack Mr. Patricelli, usual- a year that had not lived tion. He looked at my application and up to expecta- ly amiable and even- tempered, becomes surprised me with this question: 'Young perturbed when he touches upon the man, tell me, did Hamlet feign insanity WEEK'S PROFILE subject of television critics. "We all in his relationship with Ophelia?' I re- know that it's impossible to have high - plied, 'Yes,' and gave a learned dis- quality entertainment shows on the net- sertation for about 15 minutes in sup- works every hour of the day," he stated. port of my view. He sent me right over "But on every night of the week to see the station manager. I had not there is at least one program and some- known at the time that Mr. Cowles was times more that are outstanding. Yet a Shakespeare buff." we rarely see the critics giving proper The station manager asked him to credit to the many fine specials that are write a sample script and to listen to on all three networks. But I'll say this: WTIC that evening. If the script was The audience appreciates the programs used, he was advised, he would become a lot more than the critics do." the first full -time script writer at the Mr. Patricelli has been married for station and in New England. 37 years to the former Lydia Erdman "I went to my fiancee's house that of Middletown, Conn., to whose home night, tuned in and my script wasn't he had scurried to listen to his first ra- used," Mr. Patricelli related. "I was dio script. He speaks with parental crestfallen, but the next day I found pride about his children, Joan (Mrs. out I had been hired. It turned out that Leonard Horton Jr.) and Robert, who the announcer had taken it upon him- was a Fulbright scholar, a White House self to rewrite the script that the man- Fellow, editor of the Harvard Law Re- agement had liked." view and is now in Washington as Sen- Well Prepared Mr. Patricelli paused ate minority counsel and special legal Leonard Joseph Patricelli president, a in - to for moment his reminiscenses and Broadcast-Plaza Inc. (WTIC-AM -FM-TV counsel Senator Jacob Javits (R- added with a smile: "What nobody Hartford, Conn.); b. New Haven, Conn., N.Y.) . knew until a few years later was that March 1, 1907; B.A. in English, Wesley- His interests outside of his job, his I had written my college senior thesis an University, Middletown, Conn., 1929; family and his many community -in- on the subject of Hamlet's relationship with WTIC since 1929 as script writer; volvement projects reflect his musical program director; VP, TV programs; VP with Ophelia." and general manager; executive VP and and literary inclinations. He plays the His talent for writing and his knowl- president since Nov. 1967; m. Lydia fiddle in a Dixieland band, composed of edge of music (he was a violinist and Erdman, 1930; children -Joan (Mrs. long-time friends, who meet in each a choral singer in college) were valu- Leonard Horton Jr.) and Robert; national other's homes and at private parties. He able assets both in those early radio director, Broadcast Pioneers and Broad- occasionally composes music, and has casters Foundation; member -Hartford days and subsequently. Among today's Rehabilitation Center; director, Connecti- a private collection of first editions. well -known figures whose talent was cut Society for the Prevention of Blind- "Some day I would like to write a nurtured at wrtc are actor Ed Beg- ness; the Connecticut Cancer Society, novel about the TV -radio industry," he ley, TV -radio host Allen Ludden and Hartford Golf Club; active in Wesleyan remarked. "It would not whitewash the composer Robert Maxwell. University affairs; edited "Songs for industry, but I would show it in its New England Colleges" and "Wesleyan Mr. Patricelli's rise at WTIC was Song Book "; hobbies -golf, gin rummy, proper light, which hasn't been done steady. He was appointed program music, collecting first- edition books. up to now."

BROADCASTING, January 29, 1968 119 EDITORIALS Right means, wrong end don't understand the situation. The Williams measure, if embraced in the new copyright law, would probably double the broadcasters' bill for music licensing. AS a close adviser to John Kennedy, Ted Sorensen was There is no economic justification for adding to the in a to much about the effects of broad- position learn broadcasters' bill. Featured artists are already handsomely cast political campaigns. So Mr. Sorensen must coverage of compensated by proceeds from record sales (which are to be conceded to be speaking from experience when he advo- a great extent influenced by broadcast exposure of the in the political cates, as he did last week, extensive reforms records). Nonfeatured musicians are well paid for their broadcasting law. work according to scales established by their union. Indeed Regrettably, however, he is speaking more as politician it could be argued that some musicians are being overpaid than as objective political observer. His recommendations, for their contributions to contemporary recording. which described in elsewhere in this issue, are are detail A true representation of music economics must be made directed more toward the use of broadcasting as a political to the senators who have been beguiled by the performers' more function as a instrument than toward its productive arguments. Much personal work remains to be done on medium of journalism. the Hill. Mr. Sorensen wants Section 315 suspended for presi- dential and vice presidential candidates so that the net- works could provide large blocks of free time to major - is not lost party candidates without having to provide quite that much M time to minor -party aspirants. (Minor candidates would with a great deal get some exposure through the operation of the fairness THE year 1968 confronts broadcasters faced at the advent of doctrine.) This time would, of course, be under the candi- more uncertainty than they have dates' control. Here Mr. Sorensen is thinking of radio and most recent years. What happened in 1967 and what is likely to come in TV as nothing more than larger versions of a political rally. 1968 reported and in detail in the Perspec- He is getting closer to the mark when he suggests that are examined the major -party nominees agree to join in "great debates" tive section of this issue. In sales, of course, what happened in at least some of which, presumably, they would also be in 1967 was disappointing. is a that will be made subjected to questioning by broadcast newsmen. But he is We think there danger too much probably being unrealistic in according any hope to the of the 1967 slowdown and that a pessimistic atmosphere prospe_t of an incumbent President's sharing the same tube will be unwarrantedly perpetuated. Jeremiahs beget Jere - with his principal opponent. miahs. It was, after all, a year of softness for all media. The economic outlook for 1968 is decidedly better, and as What is needed is indeed a suspension -or better yet, repeal -of Section 315, but with no strings attached. Un- other reports in Perspective indicate, unbridled enthusiasm encumbered by the equal -time restrictions and debilitating may not be in order, but realistic optimism is. effects of the fairness doctrine, broadcasters could produce Certainly broadcasters should not be concerned exclu- news specials that examined candidates and issues in detail. sively about sales. For aside from growth rates, Perspective That kind of examination would be more enlightening to finds many conundrums to cope with-new and perhaps the electorate than the unedited and uninterpreted political sweeping restrictions on advertising, community -antenna TV rally. regulation, CATV copyright and studies that could affect to But repeal of Section 315 will remain a lost cause until basic spectrum assignments, name a few at random. We these as issues broadcasters unite in a sustained and coordinated effort to mentioned examples of pending "aside in obtain it. Maybe they aspire to no higher function than from growth rates," but reality, of course, their outcomes that of supplying the physical means of distributing cam- can affect growth rates profoundly. Broadcasters cannot paign oratory. afford to disregard them or give them secondary importance. If unwarranted requirements and limitations are decreed in Washington, the question of growth rates could become Double trouble academic.

BROADCASTERS may be paying too little attention to an attempt by performing artists to acquire protection under copyright law. If the artists get their way, a per- former's recorded rendition of a song could be copyrighted as the words and music written by the author or composer are. A station broadcasting the record could then be charged performance fees by both the performers and the writers- composers. A couple of weeks ago Senator George Murphy (R- Calif.) announced his conversion to the performers' cause (BROADCASTING, Jan. 15). The word from knowledgeable sources is that a good many other senators have been simi- larly won over (see story on Washington outlook in Per- spective section of this issue). Senator Harrison Williams (D -N. J.), who introduced the copyright legislation for the performers, said in the same Los Angeles news conference in which Senator Murphy announced his support, that he anticipated "no real hostility" from broadcasters in the Sen- ate's consideration of his measure. If Senator Williams's reading of the broadcasters' cur- Drawn for BROADCASTING by Sid Htx rent temperature is correct, it is because the broadcasters "Darling! Does this mean we're going to have a spin off ?"

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