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Broadcasting WS 3nn o zo =-<on cri r- sJ Broadcasting p-...D < THE BUSINESSWEEKLY OF TELEVISION AND RADIO CUí n -n O .A r Networks winner in television code showdown. p21 3rrnr PERSPECTIVE 1968: A mood of cautious optimism. p38 z-n;v rn AT &T proposes $25- million -a -year rate increase. p78 NAB promises tough fight for spectrum space. p88 o COMPLETE INDEX PAGE 7 cia.. 14 e Vest time to see us is when we're and beautiful too. And that'll tell you working hard. Walk into our research of expecting to see you. a lot about our company and our department and start asking some fast neak into 3 East 54th Street or any philosophy. Walk through our halls honest questions. You'll get some fast ne of our other offices and take a close and see our people. honest answers. And when you're all ook at the Edward Petty Company. You'll notice our shipping clerks. finished checking, don't stop there. Ile first thing you should see secretaries, printers, estimators, Do some comparison shopping.. s our receptionist. marketing specialists, Sneak into the offices of any of the other he's bright and she's beautiful. promotion writer, clerical help, top television representatives hen you look at the furnishings and salesmen and executive staff all have in the city, and see how they hold up ecor, you'll find that they're bright something in common. They're all under a surprise visit. The representative is sometimes the only part of your station that people ever get to see. Edward Petry & Company neck into east 54st Meet America's fastest- growing "IN" group. CATV viewers In 18 years, the number of CATV (Cable television) viewers has increased ten million percent. These are the people who enjoy the full capabilities of their TV sets. Throughout America -in large cities or small communities -the cable delivers to them a large choice of TV programs in living color and crystal -clear black- and -white. CATV has dusted off their window to the world. It can do the same for everyone in America. Systems now under construction will provide their subscribers with up to 20 TV channels over a single cable. These include a wide selection of VHF and UHF broadcast channels and service channels, originated at the head -end, which can cover emergency warnings, time, weather, stock market quotations, and events of purely local interest such as high school sports, town meetings, concerts, etc. This audio -visual highway to our homes is recognized today to be an integral part of total communications. CATV has the down -to -earth potential of becoming the key contributor to total communications -the means whereby the broadest possible range of viewer interests will be served in the future. Techniques are presently being worked out to enable CATV to provide facsimile newspapers in the home, a home library reference service, full educational services, and even a method for shopping by cable. In fact, the future of CATV is limited only by the imagination. For complete information about why the CATV systems of tomorrow are equipped by Jerrold today, write CATV Systems Division, Dept. H, Jerrold Electronics Corporation, 401 Walnut St., Philadelphia, Pa. 19105. FIRST IN CATV JE R RO LV f Fe6.4- 10.1966 m When ED MACAULEY talks, St. Louis Sports Fans Listen Noln-Oemo.erat Mon., Jan. 8, 1968 che ,5porting News February 18, 1967 Ecl NBA Neglects Spectators ST. LOUIS, MO. -This ma come as a sports director surprise to many vision of local tele- Macauley fans, but Easy Ed Macauley Station KT believes been taking an interest in pro basket- objective look ball is being at the sport damaged because room - and he finds "the game is always the for criticism. Macauley same." The basic trouble Sports of basketball, with pro the National e1Basketball he said, is its lack Association's great of involvement of the the Boston stars with that is, it fan; an editorial Celtics and St. spectator does not give the Louis Hawks. Now, anything to think as the about in the pattern Currently the St. Louis Football Cardinals are going It's of play. through a period of adverse publicity because of reports run, shoot; run, shoot, with no variations of dissension and discrimination that may, or not, exist or defense. in offense on I there is the team. From everything can determine, No critic' 0 a problem on the dub, but that's not the topic of is valid unle this discussion. Three -Point Whenever reports like this are aired by television commentators or appear in the newspapers, the manage- Field Goal Zones ment personnel of many professional teams take the attitude, with us, that these things should not be dis- Urged by cussed. We hear the comment, "It's been blown out of "Easy proportion or, the public shouldn't know about those Ed" Macauley because within own things it's our organization." iVr,tten for United Press America At times, it seems that these same people would like International Top All- us to say only the good things about a team. If there's By ED MACAULEY for past dissension, we shouldn't mention it. If some of the Sr. LOUIS, Gagers fans MO.-Basketball players don't think their coaches are doing a good job, ask the same question picked what are we going - 20 years or if the coaches don't think the players are adequate the big to do about the man, the big, big for job, or if there's internal bickering, these things This is a problem man? NEW YORK (AP) -Bill shouldn't be mentioned. have to that will Ed be faced if the sport Bradley of Princeton, to continue to prosper is f St. Louis, Bill Rus- of increased competition in light Francisco, Wilt sports dollar. for the sell of San and The Chamberlain of Kansas tD Cincinnati. will alwaysbbe there. man Oscar Robertson f about the Don't worry Would you pick little big man. Just stye the an all -time college man credit for ability players as for it would change the and basketball All- America of the game. complexion years? The the past 20 game would change are the consensus mendously if tre- They !oint there were a three_ choice of Associated field goal for a shot theefi sts from 25 to 30 feet made I'less since ket. It from the bas- was selected ynC194s8. would mean rewarding individual skills Cousy of other the same as Bob sports. in J U P I SPORTS SPORTS DIRECTOR LOUIS) ---ED MACAULEY, (ST. UNIVERSITY TODAY THAT WASHINGTON OF KTVI, SAID A POSSIBLE with THREE COACHES AS Sports HAS INTERVIEWED COACH DAVE FOR FOOTBALL HEAD ED MACAULEY REPLACEMENT OF CENTRAL COLLEGE RON SCHIFFER OF twice each week night on PUDDINGTON. WERE OF EARLHAM COLLEGE The KTVI News Report IOWA AND RICK CARTER FOR THE JOB." "DEFINITELY INTERVIEWED THAT UNIVERSITY INDICATED MACAULEY SAID, "THE JUNIOR COLLEGE WAS CHUCK ROSS OF CHICAGO KTVI4, ALSO INTERVIEWED." ST. LOUIS aa.«Hwdto beat! Ask your H -R representative to deal you a winning hand on KRLD -TV in the Dallas -Fort Worth market. lk represented nationally by KRLD-TV The Dallas Times Herald Station CLYDE W. REMBERT, President i-FT. 14-11 4 BROADCASTING, January 29, 1968 Uncle's eye CLOSED CIRCUIT" Antitrust Division of Department of Justice is looking into ownership com- regular bination involving CATV's, news- to make considerable financial com- operating on series project. Fox TV is to place series papers and TV stations. At least three mitments, is sounding out key- market scheduled Reported- into syndication about March 1. such combinations, two in mountain stations' reactions to idea. ly, Filmways, at urging of Mr. Allen's states and one in Southwest, have re- men ceived letters of inquiry regarding agent, Creative Management Associ- Music possible anticompetitive aspects of ates, is seeking 52 -week commitments from stations and assurances that pro- All- Industry TV Stations Music joint operation. These follow inquiries License Negotiating Committee, now into newspaper -TV ownership in Mid- gram would be programed as night- time instead of daytime presentation. going into seventh year of litigation west and Southwest (CLOSED CIRCUIT, to establish reasonable rates for TV- Fate of Pat Boone Show, other Film- Jan. 15). station American ways 90- minute daily series, appar- use of music of Society of Composers, Authors and ently is still undetermined, but repre- Publishers, is taking steps to make Moving force sentatives of Mr. Allen insist that he music -rate path less rocky in future. would not be coming in as replace- In meeting last week at Fla., Sources within retailing field point ment for Mr. Boone. Sarasota, to one major single factor pushing group decided to set up subcommit- hard on retailers to move into radio - tee to study possibilities of creating TV more deeply-giant Sears Roe- Two to watch organization that would work, in buck & Co.'s trend toward greater words of one member, "on a long- broadcast involvement during past Pretigious Brookings Institution, term and continuing basis" to "secure year; others must do same to keep up. Washington, has one project under- and preserve fair rates." Committee Sears was preparing Friday to an- way and another proposed that could is headed by Charles Tower of Corin- nounce new national radio -TV adver- deeply affect broadcasting. Already thian Broadcasting. Subcommittee is begun is tising director, John Beebe, now with in -depth study of impact of expected to be named shortly. advertising on market structure, being broadcast- active Wrigley in Canada.
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