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TRANSFORMATIONAL GUM HEALTH WITH THE + ORAL-B REGIMEN

JENNIFER TURNER, RDH, BSC., CLINICALLY PROVEN FOR HEALTHIER Vice President, Dental Hygiene Operations AND SENSITIVITY RELIEF 123Dentist Our clients need to be educated during their dental hygiene already impacts 55% of adults1 appointment that matters. Crest has led the but due to recent public health events, toothpaste evolution to perfect a stabilized stannous fluoride extended periods between client visits (SnF2) formula that works to penetrate deeper into the biofilm have brought extra challenges into the to provide soft tissue protection and to strengthen hard tissue. dental hygiene operatory. Crest Gum Detoxify’s activated foam penetrates up to 4 mm Dental hygienists are concerned for our client’s oral health subgingival where SnF2 helps neutralize gingivitis-causing and know that when we recommend an elevated regimen it . It has a substantivity of up to 12 hours. can transform and enable improved client health. Preventing Crest Gum & Sensitivity’s InstaShield formula quickly treats biofilm formation is the key to managing gum health. Poor and helps prevent§ root sensitivity by creating an acid-resistant maintenance can result in oral biofilm dysbiosis resulting in protective layer to shield exposed dentin. It also helps heal an inflammatory reaction that can lead to hard and soft tissue gingivitis by killing plaque bacteria, disease. Better biofilm maintenance can help improve client a risk for – a cause oral health with predictable outcomes. This can also make the of root sensitivity. dental hygiene appointment easier and less strenuous. We can By using Crest Gum , help achieve optimal biofilm maintenance through innovative your clients have 3.7x better odds home care regimen, backed by evidence, consisting of the of shifting to generally healthy Oral-B iO powerbrush and Crest Gum toothpastes. (<10% bleeding) vs. sodium fluoride 4 ROUND CLEANS BETTER FOR toothpaste. * HEALTHIER GUMS TRANSFORMATIONAL GUM Oral-B iO’s new magnetic drive delivers clinically HEALTH STARTING FROM DAY 1 proven oscillation-rotation technology, but with the When the Oral-B iO and Crest Gum toothpaste are combined benefit of micro-vibrations, resulting in concentrated as a regimen we can help return 100% of gingivitis clients to energy being directed to the bristle tips for a deep healthy!5 Employing innovations can be a critical factor to help clean. Its Smart Pressure Sensor changes color transform clients’ for better biofilm maintenance, based on brushing force and thereby coaches the improved compliance and increased predictable oral health brusher to maintain consistent pressure in the ideal outcomes. It is imperative that the recommendations we make window of 0.8-2.5N via positive reinforcement. The to our clients are rooted in evidence-based dentistry and Oral-B iO is designed for a better client clinicals. The scientific research behind the Oral-B iO and experience and compliance. There has never been Crest Gum toothpastes provides us with the confidence to a better time to educate clients about this amazing recommend this regimen to our clients so they can achieve state-of-the-art technology. positive oral health outcomes. Recent studies have shown that the Oral-B iO had 4.5x better odds of transitioning to healthy gums 2 vs. Sonicare DiamondClean and 14.5x better Scan the QR code to learn more about 3 odds of transitioning to healthy gums vs. manual. Oral-B iO and its client benefits

9 84% ‘HEALTHY’† USING ORAL-B iO VS. 53% USING SONIC‡2 Scan the QR code to learn more about 9 82% ‘HEALTHY’† USING ORAL-B iO VS. 24% USING MANUAL‡3 Crest’s SnF2 Gum line

†<10% bleeding sites ‡at Week 8; §Starts working immediately by blocking tubules for relief within days; *Crest’s Gum toothpaste and Oral-B iO are validated by the CDA for the following oral health benefits: gingivitis, sensitivity, enamel acid erosion, plaque and cavities References: 1. LI Y et al. Prevalence and severity of gingivitis in American adults. American Journal of Dentistry 2010;23(1):9-13. 2. Adam R, Ram Goyal C, Qaqish J, Grender J. Evaluation of an oscillating-rotating toothbrush with micro-vibrations versus a sonic toothbrush for the reduction of plaque and gingivitis: results from a randomized controlled trial. Int Dent J. 2020;70 Suppl 1:S16-S21. 3. Grender J, Ram Goyal C, Qaqish J, Adam R. An 8-week randomized controlled trial comparing the effect of a novel oscillating-rotating toothbrush versus a manual toothbrush on plaque and gingivitis. Int Dent J. 2020;70 Suppl 1:S7-S15; 4. A. Biesbrock A, et al. The Effects of Bioavailable Gluconate Chelated Stannous Fluoride Dentifrice on Gingival Bleed- ing: Meta-Analysis of Eighteen Randomized Controlled Trials J Clin Periodontol, Dec 2019. 5. Adam R, Grender J, Timm H, Qaqish J, Goyal CR. Anti-Gingivitis and Anti-Plaque Efficacy of an Oral Hygiene Routine including Oral-B iO Oscillating-Rotating , Stannous Fluoride Dentifrice, CPC Rinse and Floss: Results from a 12-week Trial. P&G Data on file ©2020 P&G ORAL-27522 PGOCA-201194