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Campus Marquee Enrollment History Success Starts Here Marketing Plan and Toolkit for Pre-K and Kindergarten Recruitment www.fwisd.org/prekmarketing Activities at your Campus • Promote Campus Tours on your website and social media platforms Marketing Materials • Every campus that requested banners and yard signs should have received them. • Place these at front entrances, near drop-off or where they can be seen from the street. • Location, Location, Location! Marketing Materials • Have a plan before Spring Break • Fill out your Google Form so that maintenance staff know where your banner will be located and where to place it at your campus. Campus Marquee • Pre-K – Kinder Registration Begins April 1 • Prekinder – kinder inscripciones a partir del 1 de abril • If possible, post before you leave for Spring Break or once you return Callouts • Phone Callout: Monday, March 29 • Text: Wednesday, March 31 • Script in online toolkit: www.fwisd.org/prekmarketing Teacher Script • Video script for social media or your website • Script in online toolkit: www.fwisd.org/prekmarketing Social Media • Follow social media calendar provided by Kiana King • Post content in addition to the calendar – Campus or District Pre-K events – Meet each Pre-K teacher – Week of the Young Child (April 10 – 16) – Día del Niño (April 30) – Credible articles focused on the importance/benefits of Pre-K – Day in the life of a Pre-K student – Student growth – Virtual classroom tour (pictures or video) – Pre-K curriculum Social Media • Post in local Facebook groups • Facebook and Instagram are the priority platforms. • Ask local businesses that have a social media presence to post Pre-K content. Write the caption and send the visual. 2019-20 Texas Kindergarten Entry Assessment (TX-KA) Fall 2019 % of Kinder-ready students District average based on TX-KEA Literacy Score 65% Students who attended FWISD PK were more often “on-track” for Kindergarten than students who did not attend FWISD PK. Note: K-ready is “on-track” on TX-KEA Literacy-Reading composite. Source: 2019 TX-KEA results Week of the Young Child • April 10 – 16, 2021 • Board Recognition March 23 District Campaign - TV • 30 second commercial • Runs March 22 – April 9 • NBC, CBS, TX 21, Univision, Telemundo, Cozi TV, EdTV • Download from online toolkit: www.fwisd.org/prekmarketing District Campaign - Radio • KVIL – 103.7 FM – • KFZO – 99.1 FM – ReGional Rock/Alternative Mexican - Spanish • KLUV – 98.7 FM – Classic Hits • KTCK 97.5 FM & 1310 AM – • KJKK – 100.3 FM – Adult Hits Talk • KMVK – 107.5 FM – ReGional • KSCS – 96.3 FM - Country Mexican - Spanish • KPLX – 99.5 FM - Country • KKDA – 104.5 FM – Hip-Hop • KBFB – 97.9 FM – Hip-Hop • KRNB – 105.7 FM – Urban ADult • KZMJ – 94.5 FM – Adult Urban Contemporary Contemporary • KLNO – 94.1 FM – ReGional • Spotify – All Genres anD Mexican – Spanish poDcasts • KDXX – 107.9 and 107.1 FM – • March 29 – April 9 Spanish Contemporary Hits District Campaign - Postcard • Targeted audience of homes with young children in 12 zip codes • Arrives the week of March 22 Community Outreach • Bookmobile pop-up events are underway in school communities around campuses with highest loss and student mobility • Collaborating with faith groups, non-profits, and apartment complexes Community Outreach • Request the Bookmobile for your campus event: [email protected] • Regions 3, 4 and Leadership Academies will be prioritized District Campaign - Outdoor • Neighborhood Billboards • Bus Ads • Bus Benches • February 22 – April 30 Marketing Toolkit • www.fwisd.org/prekmarketing • Download printable flyers in English, Spanish, Arabic, Burmese, Nepali, Somali, Swahili and Vietnamese • Download social media graphics, scripts for callouts, and the 30 sec. commercial Parent Questions? • Let’s Talk www.fwisd.org/prek • Email [email protected] • Call or Text 817.500.0381 Principal Checklist ü Visit the marketing website – and check out your Principal toolkit ü Campus tour information on your website – and consider social media links ü Spring break plan for your outside advertising – including confirming locations with maintenance ü Schedule your ParentLink callouts by this Friday ü Share all of this information with campus staff/your team .
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