LFP WORLD CHALLENGE: WORLD AND OTHER EVENTS LFPLFP WORLDWORLD CHALLENGECHALLENGE

– The LFP WORLD CHALLENGE is a program created in 2014 by the Spanish Professional Football League with the support of the Spanish Government, the National Sports Council and the Spanish Institute for Foreign Trade.

– An initiative to bring professional clubs over the world closer together to internationally project the image of Spanish football, spread the values of our country’s brand and generate new opportunities for all parties involved staging cultural, PR and corporate events.

– With a yearly participation of Athletic Club, Atlético de , Sevilla FC and Valencia CF alongside other key clubs of La Liga to enhance the quality and consistency of the events and program overall. LFP WORLD CHALLENGE

Brands & Events

The overall program is structured by the following sub- brands, each standing for different events to be held until 2017:

• La Liga World – Exhibition football series between most popular domestic clubs and best representative teams from La Liga.

• Experience - Cultural and corporate events held parallel to football matches.

• La Liga Legends - PR events and meetings with some of the best former players (legends) from La Liga.

• La Liga Promises - Youth tournaments between La Liga grassroot and other international clubs.

• Champions of Spain – Showcasing other successful Spanish sport disciplines around the world. LFP WORLD CHALLENGE Schedule

2015 1st Quarter Postseason 2014/15 Pre-season 2015/16 Autumn December

2016 1st Quarter Postseason 2015/16 Pre-season 2016/17 Autumn December

2017 1st Quarter Postseason 2016/17 Pre-season 2017/18 LA LIGA WORLD LA LIGA WORLD

Key Facts

– A series of professional football exhibition games in different territories over the 5 continents between some of the key clubs in La Liga and most popular local clubs or, directly, between teams from La Liga.

– The 3-year exhibition matches (2015-2017) will end with a world-class football tournament including the participation of some of the most successful Spanish clubs in history and other previous participants of La Liga World. Criteria such as performance on the pitch and fair play in previous matches would drive the selection process.

– This final event will be the culmination of the 1st edition of the LFP World Challenge and will be hosted in one single territory during the 2017/18 pre-season. SPAIN EXPERIENCE LALALA LIGALIGA LIGA PROMISESPROMISESPROMISES CHAMPIONS OF SPAIN LFP WORLD CHALLENGE

The beginning: Countries visited in 2014

GERMANY TURKEY USA VS. VS. HONG KONG MEXICO VS QATAR . THAILAND COLOMBIA INDONESIA + MALAYSIA PERU VS.

CHILE VS AUSTRALIA . LFP WORLD CHALLENGE

Destinations (2015-2017):

RUSSIA · CHINA · HONG KONG · JAPAN · BRAZIL · TURKEY · SOUTH AFRICA · AUSTRALIA · NEW ZEALAND · USA · CANADA MEXICO · MIDDLE EAST · SOUTH KOREA · CHILE · ARGENTINA · COLOMBIA · POLAND · MOROCCO · ALGERIA · TUNISIA INDIA · SINGAPORE · THAILAND · VIETNAM · FORMER SOVIET UNION STATES · INDONESIA · MALAYSIA LFP WORLD CHALLENGE

Summary all La Liga World matches and other Events

LA LIGA WORLD OTHER SPORT EVENTS

2015 15 matches 8 countries 2 Champions of Spain 3 La Liga Promises 1 La Liga Legends

2016 15 matches 8 countries 2 Champions of Spain 3 La Liga Promises 1 La Liga Legends

2017 15 matches 5 countries 2 Champions of Spain 3 La Liga Promises 1 La Liga Legends

TOTAL 45 matches 21 countries 18 sport events THANK YOU FOR YOUR ATTENTION