SELF-STUDY REPORT for Accreditation in Journalism & Mass Communications 2015 - 2016 ii Iowa State University Contents 9 Part 1: General Information 19 Part 2: Supplementary Information 35 Standard 1: Mission, Governance and Administration 49 Standard 2: Curriculum and Instruction 65 Standard 3: Diversity and Inclusiveness 91 Standard 4: Full-Time and Part-Time Faculty 111 Standard 5: Scholarship: Research, Creative and Professional Activity 159 Standard 6: Student Services 175 Standard 7: Resources, Facilities and Equipment 189 Standard 8: Professional and Public Service 211 Standard 9: Assessment of Learning Outcomes Greenlee School of Journalism and Communication 2015-2016 iii Tables 19 Table 1. Students 19 Table 2. Full-Time Faculty 20 Table 3. Part-Time Faculty 67 Table 4. Area Population 68 Table 5. Undergraduate Student Populations 68 Table 6. Faculty Populations, Full-time and Part-Time 69 Table 7. Full-Time Faculty Recruitment 70 Table 8. Part-Time Faculty Recruitment 160 Table 9. Student Aid 176 Table 10. Budget iv Iowa State University SELF-STUDY REPORT for Accreditation in Journalism & Mass Communications Undergraduate site visit during 2015-2016 Submitted to the Accrediting Council on Education in Journalism and Mass Communications Name of Institution: Iowa State University of Science and Technology Name of Journalism / Mass Greenlee School of Journalism and Communication Communication Unit 101 Hamilton Hall Address: Ames, Iowa 50011 Date of Scheduled October 25 -28, 2015 Accrediting Visit: Journalism administrator: Michael Bugeja, Director Administrator to whom Beate Schmittmann, Dean journalism administrator College of Liberal Arts and Sciences reports: Greenlee School of Journalism and Communication 2015-2016 v vi Iowa State University Part One | General Information General Information Greenlee School of Journalism and Communication 2015-2016 7 Part One | General Information is to, “create, share, and apply knowledge to make Iowa and the world a better place. We must prepare the leaders of our nation and the world. To make the world a better place, Iowa State will call upon its great strengths in student-centered education, global collaboration, and transformational basic and applied research. Iowa State will lead in developing more sustainable ways to produce and deliver safe and nutritious food, water, materials, and energy; integrate the protection of plant, animal, and human health; and care for our environment. We will design tools and infrastructure that will create entrepreneurial opportunities. The major changes sweeping the world are creating extraordinary opportunities for Iowa State to capitalize on its land-grant mission and be at the forefront in addressing our common, global challenges.” Iowa State University Mission, The Iowa State University Strategic Plan 2010-2015 8 Iowa State University Part One | General Information Name of Institution: Iowa State University Name of Unit: Greenlee School of Journalism and Communication Year of Visit: 2015 1. Check regional association by which the institution now is accredited. ___ Middle States Association of Colleges and Schools ___ New England Association of Schools and Colleges ___X North Central Association of Colleges and School ___ Northwest Association of Schools and Colleges ___ Southern Association of Colleges and Schools ___ Western Association of Schools and Colleges If the unit seeking accreditation is located outside the United States, provide the name(s) of the appropriate recognition or accreditation entities: 2. Indicate the institution’s type of control; check more than one if necessary. ___ Private ___X Public ___ Other (specify) 3. Provide assurance that the institution has legal authorization to provide education beyond the secondary level in your state. It is not necessary to include entire authorizing documents. Public institutions may cite legislative acts; private institutions may cite charters or other authorizing documents. Iowa State University of Science and Technology is a state institution of higher education under the control of the Board of Regents, State of Iowa and is authorized to conduct its business pursuant to Iowa Code Chapters 262 and 266. The Iowa General Assembly chartered Iowa State University in 1858 as the Iowa Agricultural College. The college was designated the nation’s first land-grant college when Iowa became the first state to accept the terms of the Morrill Act in 1862. 4. Has the journalism/mass communications unit been evaluated previously by the Accrediting Council on Education in Journalism and Mass Communications? ___X Yes If yes, give the date of the last accrediting visit: October 25 – 28, 2009 5. When was the unit or sequences within the unit first accredited by ACEJMC? The unit has been continuously accredited (re-accredited) since 1948. Greenlee School of Journalism and Communication 2015-2016 9 Part One | General Information 6. Attach a copy of the unit’s mission statement. Give date of adoption and/or last revision. The Greenlee School of Journalism and Communication is committed to a philosophy that draws its goals from the larger purposes of a land-grant university as well as its accrediting organization, the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC). The school strives to serve students, the university, professional communicators and the general public of Iowa, the nation and the world through teaching, scholarship, service and professional outreach activities that: • Educate students for careers in journalism and communication. • Promote an understanding and appreciation of the First Amendment and the role of journalism and communication in all societies. • Foster scholarship that contributes to the building of theory and helps to improve journalism and communication performance. • Emphasize communication in an increasingly diverse and multicultural world • Promote accountability and ethical performance. • Increase communication effectiveness in a fast-changing technological society. The activities of the school reflect the university’s commitment to excellence in teaching, research, creativity, professional practice and extension, and the university’s recognition of the importance of service. The mission statement was adopted in 2003 and last revised in 2015 for the school’s 2015-2020 strategic plan. 7. What are the type and length of terms? Semesters of 16 weeks Summer sessions of 4, 6, or 8 weeks 8. Check the programs offered in journalism/mass communications: ___X Bachelor’s degree ___X Master’s degree ___ Ph.D. degree 9. List the specific degrees being reviewed by ACEJMC. *Indicate online degrees. Journalism and Mass Communication, Bachelor of Science Advertising, Bachelor of Arts Public Relations, Bachelor of Science 10. Give the number of credit hours required by the university for graduation. Specify semester-hour or quarter-hour credit. The university requires 120 semester hours for an undergraduate degree. 10 Iowa State University Part One | General Information 11. Give the number of credit hours students may earn for internship experience. Specify semester-hour or quarter-hour credit. Three semester credit hours may be earned for the school’s required 400-hour internship. Additional internships (variable credit up to three credit hours) are possible if approved by a Greenlee faculty adviser. 12. List each professional journalism or mass communications sequence or specialty offered and give the name of the person in charge. The school has three majors: journalism and mass communication, advertising and public relations. The Board of Regents, State of Iowa, approved the public relations degree in fall 2013. There are no official designations of chairs for each major. No formal sequences or specialties exist at the school level or are approved by the college or recognized by the university. In the journalism and mass communication major, there are informal advising tracks for print, electronic media, visual communication and science communication; however, students are not required to specialize in any advising track to meet degree requirements. A common core of courses unifies the school’s three majors. 13. Number of full-time students enrolled in the institution: Reported annually, 34,732 students as of fall 2014. Fall 2014 marks the sixth year of record enrollment and the eighth consecutive year of growth at Iowa State. Previous years reported on the Iowa State University fact page http://www.ir.iastate.edu/ FBArchive.html. 14. Number of undergraduate majors in the unit, by sequence and total (if the unit has pre-major students, list them as a single total): Spring 2015 Enrollment by Major Primary Secondary Total Advertising 215 13 228 Journalism and Mass Communication 314 29 343 Public Relations 202 25 227 Total 731 67 798 Reported enrollment is based on the 10th instructional day of the spring 2015 semester. Preliminary Fall 2015 Enrollment by Major* Primary Secondary Total Advertising 235 12 247 Journalism and Mass Communication 348 24 372 Public Relations 275 28 303 Total 858 64 922 *Official university enrollment figures are available on the 10th instructional day of the fall 2015 semester. Greenlee School of Journalism and Communication 2015-2016 11 Part One | General Information 15. Number of students in each section of all skills courses (newswriting, reporting, editing, photography, advertising copy, broadcast news, etc.). List enrollment by section for the term during which the visit will occur and the preceding term. Attach