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Mclaren Special E Media information 3 December 2014 McLaren Special Operations introduces Defined range of options Five tiers identify the levels of bespoke work available to from MSO as the company embraces an unprecedented period of growth Differing levels of personalisation offer complete tailoring of any McLaren model through MSO Bespoke, MSO Heritage, MSO Limited and MSO Programmes New Defined range to include a line of series options available on all new McLaren models McLaren Special Operations (MSO) has announced a range of available series options for the McLaren 650S, and Asia-only 625C, under the newly established ‘MSO Defined’ division. This forms the first of five tiers of personalisation and support offered by MSO, catering for the needs of all McLaren customers, and joins MSO Bespoke, specialising in one-off models; MSO Limited, producing limited-edition series production cars; MSO Heritage, focused on the maintenance and storage of historic cars; and MSO Programmes which includes the McLaren P1™ GTR. “There is a strong desire for drivers to personalise their cars and I’m convinced that the introduction of MSO Defined line will prove popular amongst our customers,” explains Paul Mackenzie, Executive Director of McLaren Special Operations. “Every McLaren is unique but now, with more choice than ever before, we are enabling our customers to truly express themselves through their vehicles.” MSO DEFINED The MSO Defined category of personalisation includes an aerodynamic kit, designed to enhance the purposeful design of the groundbreaking McLaren 650S, to subtle carbon fibre interior upgrades. The exterior styling can be modified with an addition of a carbon fibre rear diffuser and extended side door blades that premiered on the limited-edition MSO 650S earlier in the year. Weight-saving options in the form of a full carbon fibre rear deck and mirror arms are also available, while new interior options include extended carbon fibre shift paddles 1/4 and a redesigned instrument cluster with Formula 1™ inspired shift lights mounted on the instrument cluster that have been created in response to a popular demand from track day enthusiasts. MSO BESPOKE MSO Bespoke provides an almost limitless level of customisation to McLaren owners, including unique paint, leather and stitching colours, stand-alone upholstery and body changes to create truly bespoke vehicles. Since launching the 650S earlier this year, 20 percent of vehicles produced at the McLaren Production Centre have included a degree of MSO Bespoke content. This number rises to approximately 95 percent for the McLaren P1™, with each one of the 375 examples being unique to its owner in some way. The division was also responsible for the McLaren X-1, a one-off car that had to be specially designed and engineered, including on-road testing and homologation. MSO LIMITED The limited-run and special edition examples of the 650S and 12C produced by MSO are designed, developed and produced under ‘MSO Limited’. Models produced include the McLaren 50 12C and 12C Spider, built to celebrate the 50th anniversary of the McLaren brand in 2013 and, more recently, the MSO 650S, which debuted at the 2014 Goodwood Festival of Speed. MSO HERITAGE McLaren Special Operations, as it is known today, was launched at Pebble Beach Concours d’Elegance in 2011. However, a division was first set up as the McLaren Customer Care Programme in the 1990s to service, maintain and personalise the McLaren F1 for owners. This service continues at McLaren, and is now managed by the MSO Heritage team, offering an unrivalled level of knowledge and expertise on the McLaren F1, and also working with Mercedes-Benz SLR McLaren models MSO PROGRAMMES Finally, the recently-launched MSO Programmes division encompasses the upcoming McLaren P1™ GTR Driver Programme. Each car will be built, maintained and prepared 2/4 by MSO in advance of the exclusive track days held at the world’s most iconic Formula 1™ circuits. Ends Notes to Editors: A selection of high resolution images accompanying this release is available to download from the McLaren Automotive media site – www.media.mclarenautomotive.com. About McLaren Automotive: McLaren Automotive is a British manufacturer of luxury, high-performance sports cars, located at the McLaren Technology Centre (MTC) in Woking, Surrey. Following the company’s global launch in 2010, McLaren Automotive launched the groundbreaking 12C and 12C Spider and followed this in 2013 with the limited-run McLaren P1™. In keeping with its plan to introduce a new model each year, the company recently unveiled the 650S Coupe and 650S Spider. The brand continues to expand, operating through a dedicated global network of retailers in every major automotive market. McLaren Automotive Partners To support the development, engineering and manufacture of its range of innovative and highly acclaimed sports cars, McLaren Automotive has partnered with world leading companies to provide specialist expertise and technology. These include Akebono, AkzoNobel, ExxonMobil, Pirelli, SAP and TAG Heuer. Designed for the track; Developed for the road The connection between Formula 1 and road cars at McLaren is a natural process of experience, knowledge, principles and process transfer. Through the integration of 50 years of Formula 1™ racing expertise and knowledge, and over 20 years of heritage in producing landmark sports cars, McLaren Automotive designs, develops and builds a range of technologically advanced and groundbreaking high performance sports cars which are designed to be a no compromise drive on both road and track. McLaren has pioneered the use of carbon fibre in vehicle production over the past 30 years, and since introducing a carbon chassis into racing and road cars with the 1981 McLaren MP4/1 and 1993 McLaren F1 respectively, McLaren has not built a car without a carbon fibre chassis. Visit cars.mclaren.com for more details. 3/4 Further information Wayne Bruce Global Communications Director | McLaren Automotive Limited Phone: +44 (0) 1483 261067 Mobile: +44 (0) 7768 132429 E-mail: [email protected] Dave Eden Global PR Manager | McLaren Automotive Limited Phone: +44 (0) 1483 262867 Mobile: +44 (0) 7500 857089 E-mail: [email protected] Twitter: www.twitter.com/DaveEden Media website: www.media.mclarenautomotive.com Twitter: www.twitter.com/McLarenAuto Facebook: www.facebook.com/mclarenautomotive Instagram: www.instagram.com/McLarenAuto You Tube: www.youtube.com/mclarenautomotivetv 4/4 .
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