Chicago Sponsorship Opportunity REAL MEN COOK . C IN , for charity 2012 S IE IT R AR EAL MEN CH Sunday, June 17, 3:00PM - 6:00PM Ray and Joan Kroc Corps Community Center 1250 W. 119th Street, Chicago Real Men Charities, Inc. presents Real Men Cook events as a national crusade to positively change the way the world views men, African American men particularly, in relationship to their families and the community. The event is a food tasting, family celebration featuring men volunteering to cook for and serve their community. Founded in 1990 this annual event held each Father’s Day in cities throughout the U.S., Real Men Cook (RMC) has become the single largest family celebration in the U.S. and the leading urban Father’s Day experience. The organization’s mantra is “Representing Real Fathers in Our Communities.” The Real Men Cook Father’s Day Experience • The Processional and Roll Call of Cooks • Official Greetings by City & State Leaders • Food, food & more food!! • Family reunion atmosphere – socializing, picnicking, festivities and sampling from more than 100 cooks! • Musical Entertainment • Pavilions - Health and Wellness – health screenings and healthy cooking demos - Real Men Read – childhood and adult literacy - Kids Zone – interactive games and fun - Soul of Fatherhood Award Presentations Our Audience • Women, aged 35+, solidly middle income, well-educated, more single than married, most with children. • Almost 70% are female • 60% aged 35+, 35-49 aged segment is the largest age demo (40.6%) • 43% have HH income of $61k to $100k • More than half (56.6%) are college graduates or have advanced degrees • 51.6% are single and 10.9% are divorced • 40% have children under age 18, in the household • Attendees tend to view the Real Men Cook Father’s Day event as a social occasion. There is solid repre- sentation of 1st time attendees, as well as, those who are returning from previous years. • Many are consciously loyal to a Real Men Charities program. Overwhelming majority plan to come again in the future. • The top 3 main reasons for attending are… Spend time with family and friends (30.6%) Enjoy the food (25%) Support RMC causes (19.4%) • Over 75% attend with ADULT family and friends • More than half (59.1%) are first-timers • 40% have attended at least 2 times prior • 85% say they definitely/probably will return Source: CR Market Surveys, June 2009 Event Markets New York Benton Harbor Philadelphia Detroit Chicago Washington DC St. Louis Los Angeles Phoenix Atlanta Dallas New Orleans Houston Miami • RMC events have occurred in up to 12 markets, simultaneously, on Father’s Day • Per market attendance - 6,000 average The Road To Father’s Day: Lead In Activities The Soul of Fatherhood Award In-Store Cooking Demos/Food Tastings The Soul of Fatherhood Award was introduced at RMC “Real Men” Chefs will treat consumers to a preview of the Chicago 2011 when awarded to President Barack Obama delicious recipes that will be served at the Father’s Day and received on the President’s behalf by Assistant U.S. event. Surgeon General, Dr. James Galloway. The award salutes the father or father figure’s leadership of and service to his These in-store events/promotions will be held during the family and community, as well as his life’s achievements and weekend preceding Father’s Day at sponsors’ retail loca- strength as a role model. In 2012 we will expand The Soul of tions. The Sponsors’ products will be featured in the Fatherhood Award program so that it is a consumer-driven sampled recipes by the “Real Men” Chefs. experience. Our goal with this program is to delight consumers, drive Consumers across the country, will nominate the men in consumer traffic to our sponsor’s stores and increase their lives. Celebrities and other notables will serve as at-retail sales. Our in-store events will be supported by radio, judges. There will be one winner in each RMC city who will digital media and in-store circulars. be announced at the Sunday event. Prizes include cash (with matching $$ to charity) and sponsor packages (e.g., wardrobe from Macy's, a new "man cave" from Lowe's or Home Depot). The Soul of Fatherhood Award contest will be supported in-market through magazines, radio, digital and social media. Benefits of Sponsorship • An opportunity to make memorable, emotional connections with African American families, in the Chicago market. • Be a part of the only large-scale, multi-market event that promotes and embraces the active, positive role of African-American men in their families! • An opportunity for organic brand/product integration into experiences which are con- ceived and customized for African American “fathers” and families. • Access to thousands of educated, middle income African American families through media, PR/editorial, and on-site at-retail engagement marketing opportunities (preceding Father’s Day) • To have your brands that are associated with food, home, hearth, family summer fun - establishing a relationship with male and female consumers when they are immersed in a food/family-based emotional state • Benefiting from the halo effect of becoming a part of an annual ritual for African American families. Past Corporate Sponsors Past Notable Participants President Barack Obama (Then Senator) Celebrity Chef G. Garvin Marc Morial, President Nat’l. Urban League Tom Joyner, Radio Personality Roland Martin, Journalist Eddie Levert, Recording Artist Shemar Moore, Actor Doug Banks, Radio Personality Roy Jones, Jr., World Champion Boxer Lennox Lewis, World Champion Boxer Earvin “Magic” Johnson, Entrepreneur Damon Dash, Recording Executive Victoria Rowell, Actress Congressman John Lewis Don “DC” Curry, Comedian Sponsorship Opportunities Sponsorship opportunities are available in Chicago - Title, Presenting, Official Sponsor levels - or we can customize a specific sponsorship opportiunity to address your specific marketing goals. Title Sponsor Presenting Sponsor Official Partner Recognition as “Title Sponsor” in all Recognition as “Presenting Sponsor” in all Recognition as “Official Partner” in all consumer and press communications consumer and press communications consumer and press communications Logo placement on television spots – A minimum of 50 promotional A minimum of 25 promotional if applicable, A minimum of 100 announcements to air on top urban announcements to air on top urban promotional announcements to air radio stations – examples: V103, WGCI, radio stations – examples: V103, WGCI, on top urban radio stations – WGRB, Power 92.3, Soul 106.3, WVON WGRB, Power 92.3, Soul 106.3, WVON examples: V103, WGCI, WGRB, (includes live liners, billboards, & spots)* (includes live liners, billboards, & spots)* Power 92.3, Soul 106.3, WVON (includes live liners, billboards, & spots)* Logo Inclusion in Local Newspapers – Logo Inclusion in Local Newspapers – Chicago Sun-Times, Chicago Tribune, N’DIGO, Chicago Sun-Times, Chicago Tribune, Logo Inclusion in Local Newspapers – Chicago Defender, Citizen Newspapers (tbd) N’DIGO, Chicago Defender, Chicago Sun-Times, Chicago Tribune, Citizen Newspapers (tbd) N’DIGO, Chicago Defender, On-air announcements within Citizen Newspapers (tbd) radio programming On-air announcements within radio programming On-line exposure and web site links On-line exposure and website links on www.Realmencook.com on www.Realmencook.com On-line exposure and website links on www.Realmencook.com Prominent logo placement on all Prominent logo placement on all on-site signage on-site signage Logo Placement on on-site signage Integration into “at-retail” events, Premium Booth/Tent Space at RMC event Booth/Tent Space at RMC event if applicable Integration into stage announcements Integration into stage announcements Participation in Soul of Fatherhood at RMC event at RMC event Award program On-stage presence with sponsor VIP credentials for up to 6 individuals Premiere Booth/Tent Space at RMC event representatives at RMC event Stage announcements at RMC event Opportunity to sponsor gift bags for Chefs and/or attendees at the RMC events Investment: $10,000 On-stage presence with sponsor representatives at RMC event VIP credentials for up to 8 individuals Opportunity to sponsor gift bags for Cooks and/or attendees at the RMC events Investment: $15,000 VIP credentials for up to 10 individuals Investment: $25,000 .