It’s easy to simply create. The challenge is making something worthwhile.
We’re not interested in wasting people’s time. In an endless stream of mindless content, Image Armory seeks out forward-thinking partners to produce meaningful projects.
CLIENTS
PROJECT UPDATED OVERVIEW DECK 2020 1 IA Overview.
DECK CONTENTS It starts
2 Case with an idea. Studies. Meet our team, see our projects, and imagine where we could go.
3 Our Inspiration. Agency highlights.
PARTNERS AUDIENCE RESULTS
01 Big 02 Subscriber 03 Massive companies. growth. views.
Image Armory has been lucky enough Through our YouTube Producer As of 2019, Image Armory’s projects to partner with some of the biggest program, Image Armory has grown the have amassed over one billion views brands in the world. following of the internet’s hottest stars. online.
Netflix, Google, Facebook, YouTube, Through our partnership with Shots Four years in a row, our projects have Spotify, and Universal Music Group are Studios, we grew their YouTube exceeded performance projections. just a few of the partners that channels from 5.8 million followers to empowered us to make some of our 39.4 million followers over three years. best work.
$12M+ in Production Budgets 680 % Subscriber Growth 1 Billion YouTube Views
CALVIN WILLIAMS CHIEF CREATIVE OFFICER 11000 Billion M
Online 750 M views. 500 M
Year after year, our projects have exceeded our performance milestones.
250 M
Projected Actual 0 M 2016 2017 2018 2019 OUR PHILOSOPHY It’s coming- a purer form of technology that makes us feel again. case study
Project Type. Campaign Goal.
Marketing campaign. Three short films Drive Gen. Z and foreign markets to Black promoting Black Mirror Season 5. Mirror by casting top internet personalities.
CLIENT
PROJECT LITTLE BLACK MIRROR
Results. Views.
Project broke down the stigma that “internet Campaign earned over 20 million views on personalities” can’t crossover to traditional YouTube, with a call to action to watch media. Black Mirror Season 5 on Netflix.
BUDGET RUN TIME Campaign was praised by industry $500k 24min publications including Variety and /Film. case study
CLIENT
PROJECT PRODUCTION STRATEGY
OVERVIEW
Over four years, we helped Shots Studios grow their reach and fanbase through the “cyclone effect.”
While working together, digital management company Shots Studios signed a modern roster of diverse talent.
With a weekly output of five scripted videos, these online creators starred in each other’s comedy sketches and music videos across YouTube, Instagram, and Tiktok.
The cross-promotion was truly viral. Shots Studios is now one of the world’s largest multi-channel networks, with over 10 billion minutes watched.
PLATFORMS case study
Assignment. Campaign Goal.
Develop, produce, and deliver eight narrative Saturate Facebook Watch with top Instagram web series. Each series must be eight talent and attract a young, engaged fan base episodes, featuring name talent. to the Facebook Watch platform. CLIENT
PROJECT EIGHT SERIES DEAL TEMPO DATE OF HONOR AIRPORT SECURITY SQUAD
Approach. Results.
To maximize reach, a deal was reached that Rolled out 64 episodes over six months, allowed a dual-platform release on Facebook saturating the market with fresh episodes. Watch and YouTube. The campaign currently has 50 million views.
BUDGET OUTPUT $1.6M 64 episodes case study
Project Type. Campaign Goal.
Product showcase for the complete Pioneer Introduce Pioneer DJ’s products to the next DJ equipment line. generation of DJs and inspire their creativity.
CLIENT
PROJECT PRODUCT SHOWCASE
Approach. Results.
Over two years, Image Armory produced Pioneer DJ has become the industry how-to videos, product overviews, and live standard for live DJ performance hardware. performance featuring the top acts in dance In 2019, Pioneer DJ was responsible for music. BUDGET DURATION four of the top six best-selling DJ consoles. $1.2M 2 years case study
CLIENT
PROJECT PRODUCTION STRATEGY
OVERVIEW
Since joining YouTube four years ago, Lele Pons has become one of the most recognizable faces on the internet with a reach of 62.5 million followers.
Image Armory has partnered with Lele form the beginning, helping grow her into a true crossover multi-media celebrity.
After achieving YouTube stardom, Lele has gone on to work in
music, television, print advertising, fashion, cosmetics, and live LELE X TARTE events.
Partners include The Grammy Awards, The Voice, Tarte Cosmetics, Netflix, Google, and Cosmopolitan Magazine,
PLATFORMS 62.5 210 56% MILLION MILLION FOLLOWERS Total followers Total monthly Age 13 - 24 across all platforms video views LELE PONS X FUEGO “BLOQUEO” RUDY MANCUSO X QUEEN ALESSO - LIVE IN S.F. LELE PONS “VETE PA LA”
Project highlights.
3LAU MUSICA KO:YU X ANITTA OUR PHILOSOPHY Don’t call it content- it’s an armory of images meant to inspire. OUR COMMITMENT Right now, our partners are changing the future of our planet.
Being a green company means a lot more than just “reducing electricity use by 10%.” To us, green is also a commitment to seeking out and promoting partners that are working to improve the health of our planet. Through our long-term partnership with UnitedAg, we have produced over 50 videos showcasing the challenges and triumphs of American agricultural workers.
PARTNER IMAGE ARMORY
is fragile IMAGE ARMORY IMAGEIMAGE ARMORYARMORY
Chasing likes is a race to the bottom. The more content we post, the less original we become. Copies of copies.
If we are going to ask for people’s time and attention, we owe it to them to We lost share something meaningful,
ourselves Remember you. Who are you? We used to be interesting to technology. before we all started chasing clout. We had something to say, but now we simply repeat what we’ve heard. Great job. We did it. Our whole life is online- Instead of asking “what’s trending,” doesn’t it make you feel empty? let’s try asking “what’s best.” We let the tech we love turn us into cheap parodies of our actual selves. Emotions like excitement, joy, love, and escape are no longer felt- they’re planned Technology could be great- out and recreated for our phone screens. if we used it for good. Didn’t authenticity used to mean something? How did we all decide this is okay?
Something has to change.
HUMANITY MUST CHOOSE
TO DO BETTER OUR PHILOSOPHY It’s up to all of us to create the future we desire.