UK Digital Market Overview – September 2018 If you have any questions, please contact:
[email protected] A Guide to Data Sources Total Digital Population = Unduplicated audience across MMX, Mobile Metrix and Video Metrix BROWSING MMX MOBILE METRIX* VIDEO METRIX** Comscore MMX VIDEO Multi-Platform® *Please note that we use the term mobile to refer to smartphone and tablet usage combined **Video not yet included for mobile and tablet 2 Usage by Platform Breakdown of Digital Unique Visitors by Platform 5,499 6-17 yrs 5,499 Age 18+ 40,268 43,489 Total Unique 34,822 Visitors (000s) 30,338 22,940 Tablets Smartphones Desktop Mobile Total Digital Population Source: Comscore MMX Multi-Platform, Sep 2018 MMX Multi-Platform includes desktop browsing, desktop video streams, smartphone browsing & apps, tablet browsing & apps*Desktop refers to ‘Desktop, laptop and notebook. Total 4 mobile refers to smartphone and tablet usage combined Share of Minutes by Platform Mobile Devices now account for 75% of all adult online minutes Share of Total Minutes 18+ Tablets 12% Desktop 25% Desktop 25% Total Mobile Smartphones 75% 63% Source: Comscore MMX Multi-Platform, Sept 2018, UK, Adults 18+ MMX Multi-Platform includes desktop browsing, desktop video streams, smartphone browsing & apps, tablet browsing & apps 5 *Desktop refers to ‘Desktop, laptop and notebook. Total mobile refers to smartphone and tablet usage combined Platform Unique Visitors by Age The Desktop has higher reach amongst Older Audiences Audience by Platform by Age - Unique Visitors (000s) 9,401