www.prensario.net www.prensario.net Peterson and Findus Animacars Cleo b-Water Birdland La Casa Animada UNIQUE TAX INCENTIVES & ADVANTAGES FOR ANIMATION COMPANIES! Bodytown Interstellar Ella Emmy y Gooroo Anima Kitchent 3 Doubles Tomavision 4% 50%-45% Soft landing Corporation Tax Deduction for investment Tailored training packages Canary Islands in Spanish productions European quota programming Special Zone or co-productions Creative talent Work-life balance 50%-45% 0% Competitive costs www.canaryislandsfilm.com Direct deduction for Regional VAT Lanzarote · Fuerteventura · Gran Canaria Tenerife · La Gomera · La Palma · El Hierro international productions www.prensario.net www.prensario.net [ SPECIAL REPORT | STREAMING ] VIX: the children behavior NEW and streaming video SPANISH consumption habits ANIMATION The second ‘Streaming Video Consumption Study’ carried out by VIX, delved into answering some unknowns in the habits of children under 18 years of age in the preschool, elementary, middle and high school segments. PREMIOS QUIRINO DE LA ANIMACIÓN IBEROAMERICANA 2021 @La Laguna, Tenerife Video streaming and OTT services are the console of videogames (14%) first contact that new generations have with in the following positions. It MOST POPULAR APPS (APRIL 2021) the internet, who learn to navigate even befo- should be clarified that the re they know how to read and write, however, mobile takes relevance from 100 NOMINACIONES: 84% very little is still known about how to speak to junior high and high school. them and attract them. In relation to what they 80 – YO, ELVIS RIBOLDI Among the most important findings of VIX watch, content creators such 56% Mejor serie 60 report, it was found that 7 out of 10 children as vloggers, influencers or under 18 years of age consume streaming tiktokers, are their favorite 40 33% – LOS ZURF regularly. And they are also the first to focus content, especially for basic 21% Mejor serie their entertainment on Connected TV (CTV). education levels, however, 20 12% 8% More than half of them consume up to 3 hours VOD or the letter, follows – HOMELESS HOME 0 of content a day, which already exceeds their them very closely, being the Mejor cortometraje time on air or pay television. cartoons and animated or VODs TikTok YouTube WhatsApp Facebook Instagram Key to underline is that their habits are clo- juvenile series are the most Mejor diseño de animación sely aligned with their free time and the time popular, and after that the Source: VIX slots in traditional content, those of preschool musical contents as well as – ROBERTO age usually connect in the morning, primary those of a didactic or acade- watch content with parental supervision. Mejor cortometraje after school, while secondary and high school mic nature. Lastly, 2 out of 3 of the parents surveyed in the evening. In this study carried out on parents, we also affirmed that the advertising that their child – GYLT Another relevant finding is that 1 in 3 of them asked them questions about their perception sees online influences their purchase deci- Mejor animación de videojuego have their own mobile device, this being the of their children’s consumption, and although sions, and even 48% of them agree that online one most used after the CTV (49%), and leaving 78% of them are concerned about what chil- advertising is already more important than – WAYBACK the tablet (20%), the computer (14%) and the dren can watch online, only 37% of minors what they see in traditional way . Mejor desarrollo visual Mejor diseño de animación WHAT DO THEY CONSUME THE MOST? (APRIL 2021) MOST USED DEVICES (APRIL 2021) – UMBRELLAS Mejor diseño de animación 49% Similar Times Connected TV Own Mobile 36% – LOOP Mejor diseño de sonido y música original 21% Streaming Tablet 20% 27 MAYO. 17:30H 56% Presentación conclusiones mesas de PC 14% 23% 56% trabajo nuevo estímulo para la PSX or Xbox 14% creación digital Programa Ibermedia TV Father’s Mobile 13% 0 10 20 30 40 50 Click to access the event! Source: VI Source: VIX 4 www.prensario.net www.prensario.net 0001 00001 0000001 00001 01 001 0001 000001 00000 0000100000000000010000000 [ PREMIUM INTERVIEW | DIGITAL ] 00010110111011110111111 Roku Kids & Family: strong brands and safe content To compete with other OTT platforms such strong brands, and recognized talent as Netflix and Amazon, Roku is rapidly buil- behind. Likewise, we are searching and ding a dedicated kids and family content exploring other types of formats and section within its The Roku Channel service. content such as interactive titles’. Jennifer Vaux, director of programming acqui- In addition to content purchased by sitions of the service, offered details about the Roku, users with premium accounts have IF YOU DON´T HAVE A FRIEND... strategy towards the different genres for this the possibility to access subscription- IF YOU DON´T HAVE A FRIEND... business segment. based kids and family content from part- BUILD ONE! Announced by the end of 2019 as part of ners such as Hopster, Noggin and Zoo- BUILD ONE! The Roku Channel, this content section works moo, as well as children’s entertainment under an ad-supported model, and already from services such as HBO and STARZ, di- has several content partners. ‘We are the #1 rectly within the add-on section on Chan- COMING SOON platform in USA, with around 512 million acti- nels. COMING SOON ve users per month, and precisely this section The executive highlighted that among marked a record of 28 million people viewing Roku’s library of more than 100,000 pieces of content on the interface in 2020’. While the ge- ad-supported content, the kids’ hub features neral Roku Channel is available in other coun- branded channels such Thomas & Friends, tries, the dedicated kids’ section is only in USA My Little Pony and Cocomelon, as well and UK for the moment’, she added. content from partners like All Spark, A The company counts with the Children’s Hasbro Company, Lionsgate, Mattel, poc- Online Privacy Protection Rule (COPPA), and ket.watch, among others. currently is focused solely on acquiring ‘We have the ability to help strong finished shows and movies, ac- brands reach a large audience, that’s be- cording to Vaux. ‘Our acqui- cause it’s free and ad-supported’, remarked sitions top of mind, and we Vaux. She added that habits are changing are looking to diversify the towards streaming for the ‘ease-of-use and channel’s content slate for the value’, and that, mixed with the safe spa- Thomas & Friends, two- to 14-year-olds with ce for kids, is the value proposition that marks My Little Pony and Cocomelon the difference front apart from their compe- are some of the contents available at Roku titors. ROKU SUBSCRIBERS EVOLUTION - IN MILLIONS (2015-2021) Jennifer Vaux, director of programming Source: The Company acquisitions at The Roku Channels 6 www.prensario.net www.prensario.net [ PREMIUM INTERVIEW | DIGITAL ] Disney Latin America: ‘The content business is the emotions’ Santiago de Cárolis, VP, General Manager consume. ‘We take the attributes of our core at Disney Channel, National Geographic, and brand and focus it on younger audiences Head of content & strategy at Disney+, The in a very competitive scenario with Disney Walt Disney Company, highlighted the compa- channels and with competing channels, ny’ top news within Latin America during “Kids that’s why we work on brand positioning Talks”, Kids Corp’ podcast. and value enhancement. A value proposi- With a trajectory of more than 20 years in tion that we want that be agnostic, that the industry, the executive remem- can be consumed through online as well as bered his experience, which through the linear channel’. began with Fox Sports, and Regarding Disney+ content, de Cárolis then continued on National specified that the company is committed Geographic, where he was to IPs, to acquire and develop them: ‘Our in charge of positioning content strategy is to give the best in our the brand. ‘NatGeo came to storytelling’. The executive also comment- plan the world where we live, ed that the content strategy for LatAm will how we live it and how we want have a regional differential, with stories to continue living it in the com- made specifically for this market, without ing years and how we want neglecting global productions such as Sobrevolando, a Disney+ original series counts with to leave it once we leave. those emerging from Marvel Studios. the participation of prominent actors and singers from the region. That’s the kind of content it ‘Emotions is the business of Disney. reflects’,de Cárolis said. Not only for the youngest, but also for According to the execu- the whole. It is a brand that seeks to tive, NatGeo’s strategy is generate engagement with different based on a setting of value both types of audiences and transmit human for the child audience, but values, such as cultural, racial, sexual, or also for the adult audience, ideological diversity’, added de Cárolis. which he believes should be The executive also stated that they ‘evangelized’ about the pro- are open to hearing and developing posal that his children will ideas from new creators and writers who want to promote narratives that fit the brand’s business verticals, with a CAKE’s Pablo is a content with which Disney Latin special emphasis on streaming, which America demystifies the prejudices about people he said will be the main business for with Asperger’s. the brand. LATIN AMERICA: SUBSCRIBERS FORECAST, BY INTERNATIONAL PLATFORMS (2025F) – IN THOUSANDS. Netix 48,000 Disney+ 31,000 HBO Max 12,000 3% 3% Amazon3% 11,000 Apple TV+ 2,700 Santiago de Carolis, VP, General Manager at Disney 10000 20000 30000 40000 50000 Channel, National Geographic, and Head of content & strategy at Disney+, The Walt Disney Company Source: Digital TV Research 8 www.prensario.net www.prensario.net [ MAIN STORY ] [ BY ALBERTO BUITRON] The kid’s global The Lakes International Comic Art Festival (United Kingdom), the Foire du Livre de Bruxelles (Belgium), and the CairoComix industry and beyond Festival (Egypt).