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The University of Texas at Austin THE UNIVERSITY OF TEXAS AT AUSTIN 2019-20 SPONSORSHIP PORTFOLIO THIS IS TEXAS UNIVERSITY OF TEXAS ATHLETICS MORE THAN THE UNIVERSITY OF TEXAS IS ONE OF THE MOST PREMIER 1.3 MILLION UNIVERSITIES AND ATHLETIC PROGRAMS IN THE NATION. SPECTATORS PER YEAR 480,000 51,000 23,000 LIVING ALUMNI STUDENTS FACULTY & STAFF 20 VARSITY SPORTS 500 STUDENT-ATHLETES WON MORE BIG 12 TITLES THAN ANY OTHER SCHOOL SINCE 1996 RHODE 4,200 SCHOLARS ALL-AMERICAN HONORS 9 130 OLYMPIC MEDALS ALL 20 VARSITY SPORTS TEAMS ADVANCED TO POST-SEASON PLAY 2017-18 MORE THAN NATIONAL NAISMITH AWARD WINNERS CONFERENCE 55CHAMPIONSHIPS 2 HEISMAN TROPHIES 500 WINS LONGHORN NATION OF TEXAS ADULTS 19% ARE LONGHORNS FANS » Longhorns fans are responsible for earning 22% of household income in Texas » In 6 of the past 7 years, Texas is the #1 favorite college DALLAS football team among Hispanics. Texas games deliver 200% 1,281,751 (17%) bigger Hispanic audiences versus all regular season college football games according to ESPN. EL PASO 88,267 (11%) AUSTIN » Since 2011, the Texas Longhorns rank as the #7 favorite 780,593 (36%) college football team according to ESPN HOUSTON 1,049,607 (15%) SAN ANTONIO 579,148 (23%) MORE THAN 5 MILLION HARLINGEN/MCALLEN ADULT LONGHORN FANS 155,601 (17%) Source: Scarborough Research 2018 Multi-Market, Release 1 (Dec 2016 – May 2018)) TEXAS FAN DEMOGRAPHICS Gender » 62% male » 38% female Age Household income » Ages 18-34: 22% » Less than $35k: 22% » Ages 35-49: 28% » $35k-$49,999: 19% » Ages 50 or older: 50% » $50k-$74,999: 15% » $75k-$99,999: 15% Education » $100k-$249,999: 23% » 64% College Educated » $250k or more: 6% Additional Information » 27% Hispanic origin » 64% Homeowners Source: Scarborough Research 2018 Multi-Market, Release 1 (Dec 2016 – May 2018) ACTIVATING WITH TEXAS INTEGRATED MARKETING CAMPAIGN IP Rights Campus TV Longhorn IMG Sports Marketing Event welcomes the opportunity to Radio Sponsorship develop an integrated marketing campaign using the following assets to meet your company’s Community Marketing Assets In-Venue objectives. Relations Hospitality Digital Print OFFICIAL CORPORATE SPONSORS The Official Corporate Sponsor program includes the premiere sponsors of the Longhorns, providing companies: » Official status » Category exclusivity » Promotional use of Texas Athletics trademarks and imagery » USA Today’s #1 rated logo in NCAA LONGHORN NETWORK » Longhorn Network (LHN) is a 24-hour HD channel, owned and operated by ESPN, covering all things Longhorns nationwide » LHN broadcasts 175 exclusive events nationwide featuring all 20 Texas sports and various original programming: » Live Football, Basketball, Baseball, Volleyball, Softball Soccer, Tennis, Swimming, Golf, Track and Rowing events » All Access exclusive behind the scenes access from the gridiron to the locker room » Texas Game Day and Texas Game Day Final (pre and post game shows) » Game Plan weekly coaches’ shows » Longhorn Extra This Week » Live press conferences » Bowl Game, NFL Pro Day, and National Signing Day specials Opportunities » Commercial spots » Presenting sponsorships » Features » Entitlements » Billboards » Bottom Line » Live Stream » Statcast Source: Scarborough, Multi-Market, Texas DMA, 2014, Release 2 LONGHORN RADIO NETWORK » Longhorn Radio Network covers 90% of the state Longhorn IMG Radio population with more than 30 over-the-air affiliates, plus Network Affiliate Map satellite and internet broadcast partners » Longhorns Football game day broadcasts have the largest unique cume listening audience of any college sports broadcast in the state » Annual Longhorn Radio Network broadcasts include: » Live Football and Men’s Basketball Game Day » Spanish Football broadcast » Weekly coaches’ shows » All post-season broadcasts Opportunities » Commercial spots » Live reads » Segment sponsorships » Billboards » Entitlements IN-VENUE: SIGNAGE Venues » Darrell K Royal-Texas Memorial Stadium » Frank Erwin Center » UFCU Disch-Falk Field » Gregory Gymnasium » Mike A. Myers Track & Soccer Stadium » Red & Charline McCombs Field » Lee & Joe Jamail Texas Swimming Center Permanent, LED and Rotational Opportunities on: » Videoboards » In-Camera View » Scoreboards » Basketball Goals » Balcony Rails » Baseball Outfield » Field/Court Level » Concourses IN-VENUE: VIDEOBOARDS » Under the direction of Athletics Director Chris Del Conte, Athletics has committed itself to providing the best game atmosphere in college sports. Game presentations are designed to engage fans at every turn while staying flexible enough to capitalize on big moments. In less than a year, Texas has created a home field advantage that is the best-selling ticket in Austin » Video board across all Texas venues provide coverage to more than 100 LIVE events annually Opportunities » In-game/match promotions » Interactive features » Video board graphics » Logo recognition IN-VENUE: ACTIVATIONS Opportunities » Title and presenting game sponsorships » BEVO Blvd. » Longhorn City Limits » On-site promotional displays » On-field/court promotions » Stadium entrance and exit sampling DIGITAL ~2 MILLION FOLLOWERS! » TexasSports.com: Official Website of Texas Athletics » Live stream of Longhorn Network / ESPN App » Athletics email blasts, daily newsletters » 60+ million page views annually » 1.6 MILLION Facebook followers, one of the largest of any university Opportunities » Banner ads » Interactive buttons » Page sponsorships » Social media campaigns PRINT » Texas Athletics distributes more than 1.1 million publications, posters, and schedule cards annually Opportunities » Football Game Day Program » Olympic sport game programs » Football Season Guide » Schedule cards » Basketball Season Guide » Schedule posters » Baseball Season Guide » Schedule magnets » Texas Relays Program HOSPITALITY Texas Athletics sponsorships give companies access to exclusive Longhorns tickets and hospitality areas: » Season tickets » VIP hospitality parties » Access to private suites and clubs » Behind the scenes and field tours » Away game trips to football games » AT&T Red River Showdown » Bowl Game and NCAA Championships COMMUNITY RELATIONS » The Neighborhood Longhorns Program is the premier educational outreach program for the University of Texas at Austin offering economically disadvantaged 2nd through 8th graders the opportunity to envision attending college through incentives and scholarships. » Texas Athletics, in conjunction with the University of Texas, promotes and supports sustainability. Sustainability is a priority in all endeavors and fans are encouraged to do their part to create a clean and sustainable game day environment. » The UFCU Longhorns Kids Club provides access to over 100 regular season Texas Athletics home events. Every Longhorns Kids Club member receives FREE ADMISSION to all Soccer, Women's Basketball, Swimming and Diving, Track and Field and Tennis events, plus select Volleyball, Softball, Men's Basketball and Baseball games. EVENT SPONSORSHIP » The Texas-Oklahoma football game is one of the most passionate rivalries in all of sports. Every year, thousands of fans from Texas and OU invade the Cotton Bowl at the State Fair of Texas in Dallas. The sold-out, split fan seating on the 50 yard line is unlike any other game in college football. » Since 1925, the Texas Relays has been one of the top track meets in the country, hosted at Myers Stadium in Austin during the first weekend of April. More than 6,000 professional, college and high school athletes compete in front of more than 45,000 fans each year. TEXAS EXES » Founded in 1885 as the Ex-Students’ Association, Opportunities the Texas Exes unite, inform and involve alumni for the purpose of promoting, protecting and » Official/Associate Corporate » Event sponsorship » Alumni magazine preserving The University of Texas Sponsor status » Digital communications » Member promotions » Use of trademarks » Direct mail » Provides more than $3.7 million dollars annually to 650 scholarship recipients » 530,000+ living alumni – one of the largest of any university in the nation – with more than 65% living in Texas » Hosts the “Biggest Tailgate in Texas” at the alumni center across from DKR-TMS on football game days CAMPUS: RECSPORTS » The Division of Recreational Sports features six distinct Opportunities program areas: » Fitness & Wellness » Official/Associate Corporate Sponsor status » Informal Recreation » Use of trademarks » Instructional » Event sponsorship » Intramural Sports » Digital communications » Outdoor Recreation » On-campus activation » Sports Clubs » Nine wide-ranging facilities, offering 500,000+ square feet of indoor space and 40 acres of outdoor area » RecSports’ reach extends to more than 50,000 members including students, faculty, staff, alumni, parents, visitors and the general community » More than 10,000 students pass by the Gregory Gym Plaza every day between classes CAMPUS: HOUSING AND FOOD » The Division of Housing and Food hosts Mooov-In every fall Opportunities for students to welcome them to campus and check-in to » Event sponsorship their residences » Digital communications » Over 15 dorms and campus apartments participate with » On-campus activation more than 20,000 people in attendance annually CAMPUS: STUDENT ORIENTATION Opportunities O U R V I S I O N To lead students through EVENT SPONSORSHIP their transition to the » Multiple events targeting incoming students, families, faculty, and staff university community. » Up to 20,000 students and families per event We provide programs and resources that lay the DIGITAL COMMUNICATIONS
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