THE UNIVERSITY OF AT 2019-20 SPONSORSHIP PORTFOLIO THIS IS TEXAS UNIVERSITY OF TEXAS ATHLETICS MORE THAN THE UNIVERSITY OF TEXAS IS ONE OF THE MOST PREMIER 1.3 MILLION UNIVERSITIES AND ATHLETIC PROGRAMS IN THE NATION. SPECTATORS PER YEAR 480,000 51,000 23,000 LIVING ALUMNI STUDENTS FACULTY & STAFF

20 VARSITY SPORTS 500 STUDENT-ATHLETES WON MORE BIG 12 TITLES THAN ANY OTHER SCHOOL SINCE 1996

RHODE 4,200 SCHOLARS ALL-AMERICAN HONORS 9 130 OLYMPIC MEDALS ALL 20 VARSITY SPORTS TEAMS ADVANCED TO POST-SEASON PLAY 2017-18

MORE THAN NATIONAL NAISMITH AWARD WINNERS CONFERENCE 55CHAMPIONSHIPS 2 HEISMAN TROPHIES 500 WINS LONGHORN NATION OF TEXAS ADULTS 19% ARE LONGHORNS FANS » Longhorns fans are responsible for earning 22% of household income in Texas

» In 6 of the past 7 years, Texas is the #1 favorite college football team among Hispanics. Texas games deliver 200% 1,281,751 (17%) bigger Hispanic audiences versus all regular season college football games according to ESPN. EL PASO 88,267 (11%) AUSTIN » Since 2011, the rank as the #7 favorite 780,593 (36%) college football team according to ESPN 1,049,607 (15%) 579,148 (23%)

MORE THAN

5 MILLION HARLINGEN/MCALLEN ADULT LONGHORN FANS 155,601 (17%)

Source: Scarborough Research 2018 Multi-Market, Release 1 (Dec 2016 – May 2018)) TEXAS FAN DEMOGRAPHICS

Gender » 62% male » 38% female

Age Household income » Ages 18-34: 22% » Less than $35k: 22% » Ages 35-49: 28% » $35k-$49,999: 19% » Ages 50 or older: 50% » $50k-$74,999: 15% » $75k-$99,999: 15% Education » $100k-$249,999: 23% » 64% College Educated » $250k or more: 6%

Additional Information » 27% Hispanic origin » 64% Homeowners

Source: Scarborough Research 2018 Multi-Market, Release 1 (Dec 2016 – May 2018) ACTIVATING WITH TEXAS INTEGRATED MARKETING CAMPAIGN

IP Rights Campus TV

Longhorn IMG Sports Marketing Event welcomes the opportunity to Radio Sponsorship develop an integrated marketing campaign using the following assets to meet your company’s Community Marketing Assets In-Venue objectives. Relations

Hospitality Digital Print OFFICIAL CORPORATE SPONSORS

The Official Corporate Sponsor program includes the premiere sponsors of the Longhorns, providing companies: » Official status » Category exclusivity » Promotional use of Texas Athletics trademarks and imagery » USA Today’s #1 rated logo in NCAA

» Longhorn Network (LHN) is a 24-hour HD channel, owned and operated by ESPN, covering all things Longhorns nationwide

» LHN broadcasts 175 exclusive events nationwide featuring all 20 Texas sports and various original programming: » Live Football, Basketball, Baseball, Volleyball, Softball Soccer, Tennis, Swimming, Golf, Track and Rowing events » All Access exclusive behind the scenes access from the gridiron to the locker room » Texas Game Day and Texas Game Day Final (pre and post game shows) » Game Plan weekly coaches’ shows » Longhorn Extra This Week » Live press conferences » Bowl Game, NFL Pro Day, and National Signing Day specials Opportunities » Commercial spots » Presenting sponsorships » Features » Entitlements » Billboards » Bottom Line » Live Stream » Statcast Source: Scarborough, Multi-Market, Texas DMA, 2014, Release 2

» Longhorn Radio Network covers 90% of the state Longhorn IMG Radio population with more than 30 over-the-air affiliates, plus Network Affiliate Map satellite and internet broadcast partners

» Longhorns Football game day broadcasts have the largest unique cume listening audience of any college sports broadcast in the state

» Annual Longhorn Radio Network broadcasts include: » Live Football and Men’s Basketball Game Day » Spanish Football broadcast » Weekly coaches’ shows » All post-season broadcasts

Opportunities » Commercial spots » Live reads » Segment sponsorships » Billboards » Entitlements IN-VENUE: SIGNAGE

Venues » Darrell K Royal-Texas Memorial Stadium » » UFCU Disch-Falk Field » » Mike A. Myers Track & Soccer Stadium » Red & Charline McCombs Field » Lee & Joe Jamail Texas Swimming Center

Permanent, LED and Rotational Opportunities on:

» Videoboards » In-Camera View » Scoreboards » Basketball Goals » Balcony Rails » Baseball Outfield » Field/Court Level » Concourses IN-VENUE: VIDEOBOARDS

» Under the direction of Athletics Director Chris Del Conte, Athletics has committed itself to providing the best game atmosphere in college sports. Game presentations are designed to engage fans at every turn while staying flexible enough to capitalize on big moments. In less than a year, Texas has created a home field advantage that is the best-selling ticket in Austin

» Video board across all Texas venues provide coverage to more than 100 LIVE events annually

Opportunities » In-game/match promotions » Interactive features » Video board graphics » Logo recognition IN-VENUE: ACTIVATIONS

Opportunities » Title and presenting game sponsorships » Blvd. » Longhorn City Limits » On-site promotional displays » On-field/court promotions » Stadium entrance and exit sampling DIGITAL ~2 MILLION FOLLOWERS!

» TexasSports.com: Official Website of Texas Athletics » Live stream of Longhorn Network / ESPN App » Athletics email blasts, daily newsletters » 60+ million page views annually » 1.6 MILLION Facebook followers, one of the largest of any university

Opportunities » Banner ads » Interactive buttons » Page sponsorships » Social media campaigns PRINT

» Texas Athletics distributes more than 1.1 million publications, posters, and schedule cards annually

Opportunities » Football Game Day Program » Olympic sport game programs » Football Season Guide » Schedule cards » Basketball Season Guide » Schedule posters » Baseball Season Guide » Schedule magnets » Texas Relays Program HOSPITALITY

Texas Athletics sponsorships give companies access to exclusive Longhorns tickets and hospitality areas: » Season tickets » VIP hospitality parties » Access to private suites and clubs » Behind the scenes and field tours » Away game trips to football games » AT&T Red River Showdown » Bowl Game and NCAA Championships COMMUNITY RELATIONS

» The Neighborhood Longhorns Program is the premier educational outreach program for the University of Texas at Austin offering economically disadvantaged 2nd through 8th graders the opportunity to envision attending college through incentives and scholarships.

» Texas Athletics, in conjunction with the University of Texas, promotes and supports sustainability. Sustainability is a priority in all endeavors and fans are encouraged to do their part to create a clean and sustainable game day environment.

» The UFCU Longhorns Kids Club provides access to over 100 regular season Texas Athletics home events. Every Longhorns Kids Club member receives FREE ADMISSION to all Soccer, Women's Basketball, Swimming and Diving, Track and Field and Tennis events, plus select Volleyball, Softball, Men's Basketball and Baseball games. EVENT SPONSORSHIP

» The Texas-Oklahoma football game is one of the most passionate rivalries in all of sports. Every year, thousands of fans from Texas and OU invade the Cotton Bowl at the State Fair of Texas in Dallas. The sold-out, split fan seating on the 50 yard line is unlike any other game in college football.

» Since 1925, the Texas Relays has been one of the top track meets in the country, hosted at Myers Stadium in Austin during the first weekend of April. More than 6,000 professional, college and high school athletes compete in front of more than 45,000 fans each year.

» Founded in 1885 as the Ex-Students’ Association, Opportunities the Texas Exes unite, inform and involve alumni for the purpose of promoting, protecting and » Official/Associate Corporate » Event sponsorship » Alumni magazine preserving The University of Texas Sponsor status » Digital communications » Member promotions » Use of trademarks » Direct mail » Provides more than $3.7 million dollars annually to 650 scholarship recipients

» 530,000+ living alumni – one of the largest of any university in the nation – with more than 65% living in Texas

» Hosts the “Biggest Tailgate in Texas” at the alumni center across from DKR-TMS on football game days CAMPUS: RECSPORTS

» The Division of Recreational Sports features six distinct Opportunities program areas: » Fitness & Wellness » Official/Associate Corporate Sponsor status » Informal Recreation » Use of trademarks » Instructional » Event sponsorship » Intramural Sports » Digital communications » Outdoor Recreation » On-campus activation » Sports Clubs » Nine wide-ranging facilities, offering 500,000+ square feet of indoor space and 40 acres of outdoor area » RecSports’ reach extends to more than 50,000 members including students, faculty, staff, alumni, parents, visitors and the general community » More than 10,000 students pass by the Gregory Gym Plaza every day between classes CAMPUS: HOUSING AND FOOD

» The Division of Housing and Food hosts Mooov-In every fall Opportunities for students to welcome them to campus and check-in to » Event sponsorship their residences » Digital communications » Over 15 dorms and campus apartments participate with » On-campus activation more than 20,000 people in attendance annually CAMPUS: STUDENT ORIENTATION

Opportunities O U R V I S I O N To lead students through EVENT SPONSORSHIP their transition to the » Multiple events targeting incoming students, families, faculty, and staff university community. » Up to 20,000 students and families per event We provide programs and resources that lay the DIGITAL COMMUNICATIONS foundation for students » App inclusions, including banner ads, push notifications to achieve academic and » Emails, pre and post event co-curricular success. » Orientation website link with logo/ad » Inclusion on posts from orientation official Facebook, Twitter, and Instagram accounts OUR MISSION » Orientation pre-show slides – logo recognition To inspire a culture of belonging and to lead the campus narrative as respected experts in the new ON-CAMPUS ACTIVATIONS student experience. Every student that engages » Display/tabling exposure with our programs will gain the knowledge, » Display opportunity on Gregory Gym Plaza confidence, and skills they need to successfully » Opportunity to give away premium items to showcase your brand transition to the university. » More than 20,000 students, parents, and families attending 2019-20 orientation events PROMOTIONAL OPPORTUNITIES » Signage opportunities » Sampling opportunities » Late Night Sampling » Hogg Assembly Audience Demographics CAMPUS: FASHION SHOW Age Range Male 40-70 28% 33% Female 18-40 60% 67% 8-18 12% » The University of Texas School of Human Ecology proudly presents its annual fashion show at the Frank Erwin Center, televised LIVE on LHN, where students present original designs featuring an intriguing mix of textures and techniques » Annual attendance has averaged 5,000+ guests

Opportunities » Event presenting sponsorship » Fashion Alley sponsorship » Award presenting sponsorship » Longhorn Network CAMPUS: TEXAS PERFORMING ARTS

» Texas Performing Arts hosts more than 100 events annually

» Shows include concerts and comedy tours, Broadway shows, opera, classical theatre, contemporary dance, and more

» 69% of theatregoers are between the ages of 34-45 (60% female) with an average annual household income of $155,000+

Opportunities » In-venue logo recognition (programs, signage, etc.) » Displays, sampling and other promotions » Digital assets (banners, event pages and newsletters) » Hospitality (tickets, special events, private party spaces and parking) CAMPUS: JAMAIL SWIMMING CENTER

Lee & Joe Jamail Texas Swimming Center » A premiere competitive, recreational and educational aquatic facility Opportunities » Home to the University’s Swimming and Diving Teams, a variety of university » Facility signage offered swimming and diving classes, and Longhorn Aquatics – a USA Swimming » Promotional activation Club for the community, youth and masters » Swimming and Diving Meet sponsorship » International and National Meets have been hosted at the facility » Hotel and catering partnerships » Considered one of the fastest pools in the country

Longhorn Aquatics » A competition oriented program for swimmers and divers ages eight and up » Over 300 participants per year, training regularly on their path to goals including US Swimming and Diving Nationals, US Masters Nationals, Age Group Nationals, Olympic Trials and the Olympic Games » Fully stocked Aquatics store on site, for all swimming and diving needs for the community CAMPUS: LADY BIRD JOHNSON WILDFLOWER CENTER

» Official Botanic Garden of Texas with 200,000 visitors annually and 13,000 members » 11 million web site page views annually » 30,000 email subscribers + 60,000 social media followers » 70,000 publications circulation » 39% of members have an annual household income of at least $100k » 41% of members are ages 36-65

Opportunities » Bi-annual magazine and seasonal guides » Tickets and hospitality CAMPUS: MCDONALD /STARDATE

» The McDonald Observatory is located in Fort Davis, TX and observes one of the darkest night skies in the US. The visitor center and exhibits attract more than 85,000 visitors annually

» StarDate radio, magazine and website are the public outreach arm of the University of Texas McDonald Observatory

» StarDate Radio has 2.3 million weekly listeners and 6 million podcast downloads per year. Each StarDate Magazine is mailed to 7,000 subscribers. The website receives 8.25 million annual page views

Opportunities » StarDate radio sponsorship » StarDate magazine » StarDate digital assets (banners, event pages and newsletters) » McDonald Observatory in-venue activation Phone: 512-478-1833 x2112

Email: [email protected]

CONTACT US! Address: LONGHORN SPORTS PROPERTIES 2312 San Gabriel, Suite 200 Austin, TX 78705