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2019 BID Services Guide English.Indd 1 3/12/19 11:32 AM Your BID Services

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2019 BID Services Guide English.Indd 1 3/12/19 11:32 AM Your BID Services Sunnyside Shines BID Services Guide As a business within the Sunnyside Business Improvement District (BID), you have access to a number of services offered by us, at no cost. As a non-profit organization that strives to support a vibrant commercial district in Sunnyside, we connect property owners and merchants alike to valuable resources that enhance your success. The primary services we provide and organize include: •Daily street cleaning •Business assistance and advocacy •Monthly graffiti removal within the district •Streetscape and public plaza management •Continuous marketing of Sunnyside’s •Special events throughout the year vibrant business community Additionally, we can connect you to the following local resources: •Advertising and marketing opportunities •Referral services for property owners through us or our network partners to recommended contractors and other •Free regulatory compliance advisory visits property management resources •Small business loans •Free listing of available properties for •Free workshops and courses on business lease and businesses for sale through and financial planning, digital marketing, our website, newsletter, and other social media, and more communications We serve all properties fronting Queens Boulevard from 38th Street BID Map to 50th Street, as well as Greenpoint Avenue from Queens Boulevard to mid-block between 42nd and 43rd Streets. As a BID, Sunnyside Shines provides services funded through property tax assessments Queens Blvd e and various grants. Av elt v Roose 39th St All property owners, merchants, and residents within our district have 39th Pl 40th St d St 41st St the opportunity to register their membership in the BID. As a BID 42nd St 47th 43r Ave 44th St 45th St member, you have the opportunity to vote for the organization’s 46th St 47th St 48th St e 49th St Board Members every year at our Annual Meeting in March. Make Av 50th St sure to register online ten days before the meeting in order to vote. eenpoint Gr Please reach out to us for more information on the process. Sunnyside Shines BID Sta Directory Have a question? Want to get involved? Get in contact with us! For all general inquiries, Jaime-Faye Bean please call us at 718-606-1800 or email at Beny Castro [email protected]. Executive Director Marketing Associate [email protected] [email protected] To learn more about the organization, visit us at www.sunnysideshines.org and follow Jaime Cho our Instagram, Twitter, and Facebook Program Manager @sunnysideshines. [email protected] 2019 BID Services Guide English.indd 1 3/12/19 11:32 AM Your BID Services Business Assistance Supplemental Sanitation If you have a question or concern, Business Education Workshops We can also provide you with information Street Cleaning don’t hesitate to get in contact with us. We provide an on-going series of free on business courses throughout NYC, Our street maintenance team supplements your efforts by We can connect you to your local business resource workshops in which means even more resources to grow sweeping the sidewalks and emptying trash receptacles and litter representatives, city agencies, and Sunnyside – from digital marketing to and sustain your business. daily in front of your storefront and within the district. other relevant resources to help financial planning – catering to your resolve your issue at hand. needs. We choose topics based on the If there is chronic littering or accumulation of garbage near your feedback of BID merchants, so if you business, let us know by calling (718) 606-1800 or emailing have a suggestion for a workshop topic, [email protected]. If there is illegal dumping, misuse of let us know! garbage can, or if you would like to request a garbage can, Marketing please call 311. Business Directory and Shopping & Banner Sponsorship Program Dining Guide Street banners are available for discounted We distribute a printed business directory sponsorship to BID property owners and booklet that serves as a shopping and merchants to advertise their business to the dining guide with a neighborhood map to 60,000 people who live, work, and shop direct community members and visitors to in Sunnyside. The application process starts your business. As a BID member, you will January every year. Graffiti Removal be automatically listed in the both the Photo Credit: Kamila Harris Photography Since 2013, we survey the neighborhood on a monthly basis for For more information on pricing, banner on-line and printed business directory. On-line Advertising graffiti on street furniture, storefronts, roll down gates, and locations, or application process, please We update our on-line platforms – with a mailboxes. To update your information, please call call (718)606-1800 or email Jaime-Faye combined audience of 10,000 – frequently To report graffiti on your business within the BID, please call us at (718)606-1800 or email Bean at [email protected]. with business features and information on (718) 606-1800 or email [email protected] and we will [email protected] community events, promotions, and more! add your business to our list of sites to clean. To let us know of your property listings, TIPS business news, promotions, product features, and staff hirings, or if you would Public Plaza Management •Ask us about how to use digital marketing for your business! We can help you start your social like to be featured in our monthly merchant media accounts and discuss about ways you can engage your audience and customers. As part of the NYC Department of Transportation (DOT)’s Beautification & Streetscape Initiatives profile, please call (718)606-1800 or email •Cross promote with other businesses! Whether it’s exchanging promotional materials or NYC Plaza Program, Sunnyside Shines has managed and From advocating for increased amounts of Citi benches, installing [email protected]. linking each other’s business web address in social media posts, it means more exposure maintain the Lowery and Bliss Plazas under the elevated 7 tree guards and planting new trees to adding hanging street to a wider audience. Did You Know? Based on our 2017 train since 2014. The plazas serve as a community gathering baskets in partnership with Council Member Jimmy Van Bramer, •Participate in local and nationwide promotional campaigns to expose your business further. community survey, a majority of respondents space for all to enjoy every day. Throughout the year, we we strive improve the Sunnyside streetscape to make the •Consider having a “pop-up” event at other local businesses! This is where you promote your use hyperlocal sources, such as the coordinate a series of plaza events to provide access to neighborhood a better place to shop and do business for you and goods and services at temporary locations to build interest for your business and engage Woodside Herald, SunnysidePost.com, entertainment and local cultural arts and to promote the your customers. new customers. and our social media channels to get neighborhood as a whole. •Send press releases to local media about your business, new products, and promotions. their serving of Sunnyside news. Special Events Throughout the year, we coordinate a General Schedule: If you are interested in participating in any series of neighborhood events to •Taste of Sunnyside (May) of the events, let us know! Before each promote Sunnyside and to highlight •Sunnyside Spa & Salon Fest (late Summer) program we will notify you by mail, phone, businesses like yours. From holiday •Beats in Bliss Plaza (May – September) email, or business to business outreach. retail to food-centric promotions to •Fitness Programming (summer months, in weekly performances and activities, Plan with us! Every month we hold a our Plazas and neighborhood parks) marketing committee meeting with we try to create events that will draw •Sunnyside Restaurant Week (Autumn) people to the district. merchants, community members, and •Holiday Lighting Ceremony (first Tuesday partner organizations to strategize ideas after Thanksgiving) for marketing initiatives. To express your •Holiday Shop Local Programming interest, please contact Jaime-Faye Bean (November/December) at [email protected]. 2019 BID Services Guide English.indd 2 3/12/19 11:33 AM Business Assistance Supplemental Sanitation If you have a question or concern, Business Education Workshops We can also provide you with information Street Cleaning don’t hesitate to get in contact with us. We provide an on-going series of free on business courses throughout NYC, Our street maintenance team supplements your efforts by We can connect you to your local business resource workshops in which means even more resources to grow sweeping the sidewalks and emptying trash receptacles and litter representatives, city agencies, and Sunnyside – from digital marketing to and sustain your business. daily in front of your storefront and within the district. other relevant resources to help financial planning – catering to your resolve your issue at hand. needs. We choose topics based on the If there is chronic littering or accumulation of garbage near your feedback of BID merchants, so if you business, let us know by calling (718) 606-1800 or emailing have a suggestion for a workshop topic, [email protected]. If there is illegal dumping, misuse of let us know! garbage can, or if you would like to request a garbage can, Marketing please call 311. Business Directory and Shopping & Banner Sponsorship Program TIPS – Compliance (5 Common Mistakes) Dining Guide Street banners are available for discounted We distribute a printed business directory sponsorship to BID property owners and •Request an updated private carter decal from your booklet that serves as a shopping and merchants to advertise their business to the contractor, which means it should be square shaped instead dining guide with a neighborhood map to 60,000 people who live, work, and shop of rectangular. direct community members and visitors to in Sunnyside. The application process starts •Fire extinguishers should be off the floor and hung 5 feet Graffiti Removal your business.
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