January 2010 Petfood I N D U S T R Y

PetfoodGuide Forum to Asia Forum Asia 01/2010 Industry www.PetfoodIndustry.comPetfood

What are Chinese pet owners buying?

Under the microscope: Salmonella control STILL GROWING top 10 global petfood players The most successful companies remain industry leaders and continue to reach new heights even in an uncertain economy

Digital version at www.petfoodindustry-digital.com

101-1001PETcov_C2201R7802.indd 101 12/23/2009 9:49:47 AM The freedom to sit back and enjoy the journey

The Peterson Company, along with our partnerships in the food industry, have dedicated resources to the development of specialty proteins, fats and fibers designed for petfoods. Our expertise, and that of our partners, has allowed us to create a unique line of specialty ingredients for the specific needs of the petfood industry.

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IndustryVolume 52 • Number 1 PetfoodDigital version available at www.petfoodindustry-digital.com

Features

Top 10 global petfood players | 24 By Jessica Taylor The most successful companies remain industry leaders and continue to reach new heights even in an uncertain economy.

Guide to Petfood Forum Asia | 38 24 Learn from the experts to succeed in this dynamic petfood market.

What are Chinese pet owners buying? | 42

On the cover: Even during a By Coco Liu global recession, the top petfood Petfoods with low prices, larger packages and good reputation are popular in China. companies around the world have continued to thrive.

Photo by Willie Cole, Fotolia.com Under the microscope: Salmonella control | 46 By Kendra M. Waldbusser 38 Biomapping may be the future to aid manufacturers in suppressing and controlling bacterial contamination. Columns

Something to Chew On By Debbie Phillips-Donaldson | 6

Petfood Insights By David Dzanis, DVM, PhD, DACVN | 52

January 2010 Petfood I n d u s t r y

002-1001PETtoc_C2201R7861.indd 2 12/23/2009 9:38:31 AM 003-1001PETtoc_C2201R7861.indd 3 12/23/2009 9:39:33 AM EDITORIAL STAFF 01/2010 Industry Debbie Phillips-Donaldson, Editor-in-Chief Petfood Jessica Taylor, Associate Editor Copy Desk Staff The online community for Ken Jennison, Managing Content Editor www.PetfoodIndustry.com petfood professionals Sue Roberts, Senior Content Editor Tara Leitner, Senior Content Editor Andrea Saladino, Associate Editor Kathleen McLaughlin Milella, Community Community Manager/SEO Editor Candi Teachman, Art Director Petfood-Connection: Finalizing payment with companies in China CORPORATE HEADQUARTERS PETFOOD INDUSTRY, 303 N. Main St., www.petfood-connection.com/pro les/blogs/ Ste. 500, Rockford, Illinois 61101-1018 USA. nalizing-payment-with Tel: +1.815.966.5400, Fax: +1.815.966.6416. CORPORATE OFFICERS James W. Watt, Chairman Gregory A. Watt, President/CEO Daily Tweets Bruce Plantz, Vice President, Director of Content www.twitter.com/petfoodindustry James Munch, COO/CFO Joyce Neth, Vice President, Director of Insight, Research and development

PUBLISHING SERVICES Stay Connected James Wessel, Circulation Director For subscriptions, address changes, past www.companies.to/petfood-connection.com copies—[email protected] Jim Riedl, Production Manager For advertising material, deadlines and processing—[email protected] Petfood Industry TV www.youtube.com/user/petfoodindustrytv SUBSCRIPTION INQUIRIES/ CHANGE OF ADDRESS Contact the Circulation Department at Online exclusives 303 N. Main St., Ste. 500, Rockford, Illinois 61101-1018 USA. Tel: +1.815.966.5400; Fax: +1.815.968.0513; E-mail: jwessel@ Profiles: Top 10 petfood companies wattnet.net. Subscription print edition prices: Read more about the top global players and their brand USA $84.00/yr, Canada $102.00/yr, Outside USA & Canada via Airmail $144.00/ philosophies. yr; $14.00 per copy unless marked. Digital edition sent by email: $36.00/yr. Prices in www.petfoodindustry.com/Top10extras.aspx US dollars. Business or occupation information must accompany each subscription order. For change of address, contact the circulation department listed above and give BOTH old Timelines: Worth celebrating and new address. Delve into the histories of petfood companies and suppliers PHOTOCOPY PERMISSION Permission is granted by the copyright owner, celebrating signiﬁ cant anniversaries. Watt Publishing Co., provided the appropriate fee is paid directly to Copyright Clearance www.petfoodindustry.com/Milestones.aspx Center, Inc., 222 Rosewood Drive, Danvers, Photo by Seal do Mar. BigStockphoto.com MA 01923 USA, tel +1.978.750.8400, fax +1.978.750.4470.

BULK REPRINTS Article: Controlling mycotoxins Contact FosteReprints, +1.866.879.9144 or Karin Griessler, technical manager with Biomin, explains www.fostereprints.com. how mycotoxins can present such a risk to petfood but also © Copyright 2010, Watt Publishing Co. can be controlled. All rights reserved www.petfoodindustry.com/Mycotoxins.aspx

JanuaryJanuary 20102010Petfood PetfoodI nI d n u d s u t s r yt r y

004-1001PETtoc_C2201R7861.indd 4 12/23/2009 9:40:54 AM Palatability for wellness - 80298 © RCS Paris - B 337 934 483 Photo : Johner Images

SPF, worldwide leader, innovates and invents the Palatability New Generation combining its best performing palatants with exclusive solutions for the well-being of cats and dogs. With 12 plants in the world, SPF is the only one able to offer a true local approach providing you differentiation and competitiveness. www.spf-diana.com A Diana Ingredients company

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Share your Something to Chew On thoughts Debbie Phillips-Donaldson Comment on this month’s issue at Petfood-Connection.com or e-mail [email protected]. Innovation still drives success

BUSINESS AND MARKETING experts included several from rapidly growing regions have always known the way to such as Latin America (Nutriara Alimentos, continued growth and success is for example) and Asia (Nisshin Seifun through innovation. In no industry Group). In fact, Asia is the only region where is that more true than petfood. the growth rate in cat and dog food sales is The fact that our industry expected to be nearly the same over the next has continued to grow, despite five years as in the previous five (see p. 39). the global recession, is at least partly because petfood manufac- YOU CAN FIND examples of some new cat Our industry turers keep finding and creating and dog products starting on p. 18. As you continues to grow new ingredients, formulations, have probably noticed, we’re introducing processes, formats and packaging to a few changes in the magazine, and that’s because you keep make even healthier, more conve- one of them: We’ve expanded this depart- creating healthier, nient and appealing products. ment, combining new retail products (for This is true of the pet industry consumers) with new products from suppliers more convenient and overall. In 2008, the number of (for manufacturers). We’ve also added a larger appealing products. new pet product launches in the Industry Calendar (see p. 64). US alone hit 1,074, compared with In contrast, we’ve downsized the news 957 in 2007, according to Packaged section (p. 10), because by the time we can get Facts (citing Productscan Online news into a printed magazine, most of it is not from Datamonitor). And that’s with the reces- so new! But rest assured we will continue to sion officially starting in December 2007 and update news online as frequently as possible hitting the US economy hard in September and deliver it to your inbox regularly via our 2008. e-newsletters, Pet e-News (bimonthly) and Nutrition News (monthly). You can sign up IN “TOP 10 global petfood players” (p. 24), for both free newsletters www.wattnet.com/ you can see the new product trend continuing subscription/petsub.html. for petfood. Data from Mintel show the top 10 companies for new cat and dog food product SPEAKING OF ONLINE , we will be carrying launches globally for 2009 through October. many of these changes through to our website, The total number of new products from these PetfoodIndustry.com, this summer with leaders has increased compared with the completely new functionality and features, amount from the top 10 for the same period including more blogs and better access to other through 2008: 648 new cat food products for media such as videos, podcasts and eLearning. 2009 vs. 625 in 2008 and 615 new dog food Please stay tuned for updates throughout the year. products in 2009 vs. 585 in 2008. We hope you enjoy the magazine’s new Over the last several years, the top 10 look and, especially, continued success in this companies for new petfood products have new year. ■

Debbie Phillips-Donaldson is editor-in-chief of Petfood Industry magazine. E-mail her at [email protected].

January 2010 Petfood I n d u s t r y

006-1001PETchief_C2201R7860.indd 6 12/23/2009 11:52:59 AM Food Safety = Petfood Safety. The safety and quality of your products is the top priority; for your customers, for their pets, for your business and for us. Buhler brings a wealth of knowledge from the human food industry to the petfood industry. With the addition of Aeroglide® to the Buhler family, we can now offer one of the most complete lines of process technology available anywhere; from raw ingredient receiving and extrusion through drying and coating. A full line of equipment, combined with in-house process engineering and unrivaled after sale support, equals customized solutions without limits.

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Learn more Industry News The latest news and updates are always on Quick-Hits www.PetfoodIndustry.com  Horizon Systems Inc. has appointed Alex Gordzica as its corporate compliance engineer. Last chance to save on  American Dehy- Petfood Forum Asia drated Foods Early-bird registration for this announced dynamic event, and 20% savings, end the addition of January 18. Petood Forum Asia will All you’ve ever wanted to Aime King to the take place March 3 in Bangkok, Thai- know about pet nutrition ... position of sales land in conjunction with the largest ... You can ask the experts at Petfood Work- and marketing feed event in the world, Victam Asia. shop: Hands-on Nutrition! manager. Headline speaker Dr. George C. This interactive symposium, scheduled  Ken Chancey, Fahey, PhD, of the Department of for April 14-15 in Chicago, Illinois, USA, will president of Animal Sciences at the University of feature a panel of experts answering your ques- wholesale Illinois, is a noted expert in companion tions about companion animal nutrition issues. distributor Pet Food Ltd., died animal nutrition and will be sharing The panel will include noted nutritionists such on December 2 his research on feline nutrition. For as consultants Greg Aldrich, PhD, and Tom at the age of 53. information on other speakers and to Willard, PhD, and Serge Boutet (of Mondou Ltd.  Castor & Pollux register, visit www.petfoodindustry. in Quebec, Canada). Pet Works has com/petfoodforum.aspx. Be sure to register for Petfood Workshop appointed Robb 2010 by February 15 so you can save up to 20%! Caseria as CEO And if you also register for Petfood Forum 2010 and Andrew (April 12-14), you’ll save even more. For more Mitchell as information and to register, go to www. VP of sales & petfoodindustry.com/petfoodforum.aspx. marketing.

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January 2010 Petfood I n d u s t r y

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Novus renovates farm, receives FDA launches pet widget LEED certification The US Food and Drug Administration recently Novus International Inc., an animal health and launched a pet health and safety widget for consumers nutrition company, recently purchased a small farm as part of an ongoing effort to provide timely public in Montgomery City outside St. Louis, Missouri, USA, health information. for use as a research facility. The widget—a

INDUSTRY NEWS INDUSTRY The company embarked on a major renovation portable application that that now qualifies the home for the internationally can be copied onto any recognized Leadership in Energy and Efficient Design other website or blog— (LEED) for Homes certification. will include topics such as how to report a problem with petfood, purchasing pet drugs online and caring for a pet in a disaster. Visit www.fda.gov/ AnimalVeterinary/ResourcesforYou/ucm192894.htm.

AFIA embraces use of social media The American Feed Industry Association (AFIA) now has accounts with Facebook, Twitter and LinkedIn to disseminate news, information about AFIA issues, events, job openings and more. Links to each of these outlets can be found on The LEED-certified Novus research facility in St. Louis, Missouri, USA. AFIA’s home page, www.afia.org.

Ireland company expands with exports Ireland-based Mackle Petfoods announced it is investing £250,000 (US$406,267) in the extension of warehouse premises and construction of an effluent plant to support new contracts with supermarket retailers in England, which are expected to increase annual turnover by up to £5 million (US$8.1 million), according to the Belfast Telegraph.

1300 Minnesota Ave. Billings, MT 59101 406-245-6231 Fax 406-245-6236 www.agrisystems.net

January 2010 Petfood I n d u s t r y

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Zuke’s announces support initiatives for retailers Zuke’s, a manufacturer of all-natural pet treats, announced its 2010 retailer support initiatives, many of which are currently in effect. “We want to support this trend by providing our retail partners with the tools and incentives they need to increase the sell-through of these products in natural and general grocery,” said Patrick Meiering, founder of Zuke’s. Support initiatives include in-store sampling programs, store locators on the Zuke’s website to push retailer sales and

INDUSTRY NEWS INDUSTRY tradeshow specials to support new and existing products.

Executives discuss safety at Petfood Forum 2010 A roundtable of executives from petfood companies, suppliers and industry organiza- tions will hold a strategic-level discussion on petfood safety during Petfood Forum 2010 (April 12-14, Chicago, Illinois, USA). For an updated list of the executives, visit www. petfoodindustry.com/ forum2010schedule.aspx. Also learn from a keynote presentation by world-renowned dog trainer Joel Silverman, host of Animal Planet’s Good Dog U, and a market outlook report from David Lummis of Packaged Facts. Find other speakers and topics at www. petfoodindustry.com/ forum2010content.aspx.

Petfood Forum April 12-14, 2010 Hyatt Regency O’Hare Chicago, Illinois, USA

Don’t forget to register before February 15, 2010, for the early bird discount! Go to www. petfoodindustry.com/ petfoodforum.aspx.

January 2010 Petfood I n d u s t r y

016-1001PETnews_C2201R7859.indd 16 12/23/2009 9:26:06 AM The handle that changes everything. The new standard for convenience in petfood packaging that your customers will love.

With our latest innovation, the Grab ’n’ Go Handle, Peel Plastics makes it easier to get a grip. No more struggling to lift a heavy bag of food off the shelf, to the car and into the home. Contact us for more information and give your customers the convenience they deserve. They’ll give you something in return: ever-increasing sales.

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For Consumers Dry bison formula Hand-rolled dog treats Natural Balance Pet Foods’ Limited Ingredient Diets Cardinal Laboratories offers Pet Botanics has a dry dog food with bison as the main Omega Treats for dogs. The hand-rolled protein source. The formula is free of grains snacks look like sushi and are made from and contains no corn, soy or wheat, all-natural, human-grade ingredients, according to the company. The according to the company. The snacks offering is part of the compa- feature codfish layered with tuna, salmon, ny’s grain-free hypoallergenic duck or chicken, depending on the flavor. line. Omega Treats also have omega 3 and Natural Balance Pet Foods omega 6 fatty acids. Inc. Cardinal Laboratories +1.800.829.4493 +1.800.433.7387 www.naturalbalance.net www.cardinalpet.com

Raw bison dog formula Weight management formula Nature’s Variety offers Raw Bison for dogs Dogswell’s Shape Up is a weight management formula as the seventh variety in its frozen raw diet containing L-carnitine, dried line. The bison diet is formulated kelp, dandelion oil, ginger and with grass-fed, free-range bison turmeric. It is available in both dry and is free of grains and fillers, food and chicken jerky treats. The according to the company. The chicken and oats recipe is low in raw diet is designed for increased fat and calories, according to the control of allergy symptoms, company. healthy skin and less shedding. Dogswell Nature’s Variety +1.888.559.8833 +1.888.519.7387 www.dogswell.com www.naturesvariety.com

Stand-Up Pouch Machinery • Fill/Seal • Form/Fill/Seal • Specialty Pet Treats • Pet Food

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January 2010 Petfood I n d u s t r y

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For Consumers

Holistic feline recipe varieties. Formulas include Turkey & Chicken, Red Meat, Holistic Select from WellPet/Eagle Pack Pet Foods offers the Herring & Salmon and Weight Management. The treats are canned Holistic Select Chicken Lamb recipe for cats. It features designed with high meat and lower carbohydrate levels. vitamins, minerals, fruits and vegetables. Natura Pet Products Inc. The recipe is designed for healthy, acidic 1.800.532.7261 urine and contains lower levels of magne- www.naturapet.com sium, according to the company. Eagle Pack Pet Foods Inc. +1.800.225.0904 www.holisticselect.com Empyreal® 75 gives you more

Dog digestion .because it gives them more. supplement Lutein and Vitamin A promote Dog-Wa’s herbal Ideal for high-protein eye health and better vision supplement is low-carbohydrate diets designed to aid diges- High palatability– tion, reduce gas and Testing shows cats prefer higher promote fresh breath. Low ash and The liquid supplement features vita- inclusions of magnesium Empyreal 75 mins, minerals and antioxidants and is for urinary meant to be mixed with water or food. tract health Dog-Wa Essential Fatty Acid, Linoleic for healthy +1.877.949.8423 skin and coat www.dog-wa.com Empyreal 75 gives you: Food Safety Wet dog food Mars’ Pedigree + offers Healthy Empyreal 75 corn protein concentrate provides pet food manufacturers Skin & Coat wet food for with a minimum of 75% (82% dry basis) consistent, pure, safe source of dogs with chicken, rice protein for dog and cat diets. It is: and omega-3 rich salmon. U A natural protein source, no preservatives added. It features ingredients to U Produced in a food plant from U.S.-sourced grain. promote a soft, shiny coat U A “patented process,” pasteurized and washed, to destroy bacteria and and healthy skin, according reduce harmful levels of mycotoxins and other potential contaminants. to the company, and is suit- U Transported in dedicated fl eet of trucks and rail. able for adult dogs of small, U Certifi cate of Analysis issued for every shipment to ensure quality, food medium and large breeds. safety, and security. Mars Petcare US Inc. +1.615.309.104 4 Certifi ed High Quality–Credentials www.mars.com Empyreal 75 is backed by an impressive list of credentials. These include: U Meets AAFCO defi nition for both corn protein concentrate and a natural ingredient. U Gluten-free. U Produced in an AIB-inspected facility. U GRAS status. U Kosher and Halal certifi ed. Nutritional dog, Empyreal 75 corn protein concentrate is, cat treats literally, in a class by itself. To learn more, EVO from Natura Pet Products offers visit empyreal75.com or call 866.369.5498.

Petfood I n d u s t r y January 2010

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For Manufacturers

E. coli, Salmonella test lettuce, according to the company. DuPont Qualicon offers the Bax DuPont Qualicon

PRODUCTS System E. coli O157:H7 MP enrich- +1.302.695.5301 ment media for Salmonella testing. www.qualicon.com The product is validated for use on ground beef, beef trim, spinach and Torque device Plastic Technologies Inc’s TorqTraQ device is designed to simplify torque testing on both closures DHA GOLD® has and cappers, while gone natural! minimizing down- Same great time. The portable TorqTraQ has a metal product, now disk with indentations naturally preserved. to facilitate gripping and is approximately 4 inches in diameter. It can measure in pounds of force per inch or newtons per meter. Plastic Technologies Inc +1.419.725.5620 www.plastictechnologies.com

Fish oil powder Pharmachem Laboratories has Pharmomega, a fish oil powder for dry applications in petfood. Stan- dardized to 9% EPA and 6% DHA, Pharmomega is produced through a proprietary process under cGMP standards, according to the company. DHA Omega-3: Every Family Member Pharmachem Laboratories Inc Deserves A Healthy Start In Life. +1.201.246.1000 www.pharmachemlabs.com Pets can also beneﬁt from an adequate supply of DHA omega-3. Made from algae grown in fermentation tanks, DHA GOLD contains Lubricant line no ocean-borne contaminants such as those potentially found in tek Biosciences Corporation. Krylon Products Group offers food- ﬁsh by-products. Made in the USA from a sustainable, vegetarian grade lubricants for the Tri-Flow and source, DHA GOLD provides a minimum 17% DHA and is now Sprayon product lines. The lubricants naturally preserved. meet industry food-grade standards, according to the company. Products For your free sample of the new gold standard in DHA omega-3: in the line include Sprayon Food call 1-800-662-6339 or email [email protected] Grade Silicone Lube, Sprayon Moly Chain and Pin Bushing Lube, Tri-Flow tion. DHA GOLD is a registered trademark of Mar trademark tion. DHA GOLD is a registered Synthetic Food Grade Grease and Tri- DHA Flow Synthetic Food Grade Oil. Krylon Products Group GOLD +1.800.777.2966 www.martek.com www.kpg-industrial.com ©2009 Martek Biosciences Corpora

January 2010 Petfood I n d u s t r y

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For Manufacturers

module is designed for small sample amounts such as kernels, seeds and powders or meals. Perten Instruments Group +46.8.880.990 www.perten.com

Wrap film ® Vector Packaging’s Fresh Wrap Empyreall 75 gives you more barrier shrink lidding film is designed to keep products looking .because it gives them more. fresh and maximize shelf life. The controlled shrink is meant to eliminate wrinkles and give a Lutein and Vitamin A Essential Fatty tight, clean appearance. The plastic promote eye health Acid, Linoleic and better vision for healthy film is available clear or custom skin and coat printed. Concentrated Vector Packaging Antioxidants, Beta- source of Leucine, +1.800.435.9100 Carotene & Zeaxanthin Glutamine, and www.vectorpackaging.com for healthy immune Methionine systems promotes digestive Drum dumper health, lean muscles High protein Flexicon is offering a drum builds, repairs, and dumper that seals drums against maintains muscle a discharge cone, tips the drum, mates the cone against a gasketted Empyreal 75 is a Manufacturer-Friendly Protein connection and Empyreal 75 gives you more than a pure, high-protein source. It also: discharges bulk U Creates “space in the diet” because of high protein density for material through a greater ﬂ exibility to vary ingredients. slide gate valve. The U Provides opportunities to reduce diet costs by complimenting dumper accommo- variable animal proteins. dates drums from 30 to 55 gallons. U Provides a cost-effective source of essential amino acids— A pneumatically Methionine, Leucine, Valine, and others. actuated slide gate U Cuts drying costs—less water required in extrusion. valve prevents U Extends product shelf life with high concentration of natural material flow until the discharge carotenoids and antioxidants. cone has been properly seated in the U Ensures a uniform, consistent kibble with superior elasticity, binding, gasketted receiving ring. and coating characteristics. Flexicon Corp +1.888.353.9426 U Delivers excellent ingredient-commingling and fat-binding properties. www.flexicon.com Empyreal 75 corn protein concentrate is, Micro sample module literally, in a class by itself. To learn more, visit empyreal75.com or call 866.369.5498. Perten Instruments offers the Micro Mirror module—a sample presentation system for the DA 7200

Petfood I n d u s t r y January 2010

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For Manufacturers Fortify your Pet Food with 2 new forms of Omega-3

• Dry Omega-3 Fish Oil Powder is standardized to 9% EPA and 6% DHA.

• Omega-3 Chia Seed is one of the richest souces of essential fatty acids, and has a higher ORAC value than fresh blueberries. Case packer • Both have outstanding The model 800T from A-B-C stability & solubility for dry pet food applications. runs a wide range of products with servo-controlled product loading. The floor-level case magazine is designed for ease of loading large case blanks, and a mechanical case opening device utilizes multiple grippers to open each case and square it prior to packing. A-B-C Packaging Machine Corp. 1.800.237.5975 www.abcpackaging.com For further information call Mitch Skop at 201-246-1000, or email [email protected].

PETFOOD PRODUCTION EQUIPMENT AUTOMATED INGREDIENT BATCHING SYSTEMS Steam shrink tunnels Axon, a division of Pro Mach, offers ThermoPoint steam tunnels designed to decrease downtime by facilitating fast changeover between products. Each of the tunnel’s heat zones can be inde- pendently adjusted to deliver steam to the label or band at different rates, heights and angles. The machine is made of stainless steel. Axon LLC 1.800.598.8601 www.axoncorp.com MOVING WEIGH HOPPER TROLLEY

FEEDERS FOR ALL INGREDIENTS! Your product here To feature your new product in www.brabenderti.com Petfood Industry, contact Tara Leitner, Tel: Toll Free: 888. 284. 4574 | Contact: [email protected] +1.815.966.5421, [email protected].

January 2010 Petfood I n d u s t r y

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Online Extra! Check out in-depth cover profiles of the top 10 companies and get to know the brand philosophy behind the globe’s most successful petfood lines at www. petfoodindustry.com/Top10extras.aspx.

With bold strategies like new products, flashier packaging and exotic ingredients, it’s no wonder the industry keeps growing, paws and claws holding on tight!

petfood players By Jessica Taylor The most successful companies remain industry leaders and continue to reach new heights even in an uncertain economy

SINCE 2007, PETFOOD and pet product report U.S. Pet Market Outlook 2009-2010: sales have continued to rise during one of Surviving and Thriving in Challenging the bleakest global economic climates in Economic Times, senior pet market analyst decades. Despite the recession and recalls, David Lummis says the four areas shaping worldwide retail sales of dog and cat food petfood trends during these uncertain times reached nearly US$53 billion in 2008, are humanization, health/wellness, compe- according to data from Euormonitor Inter- tition and demographics. national. That’s a total growth of 34% from Not surprisingly, American and the 2004 amount of US$38.9 billion. European consumers are monitoring their Although this kind of market expan- spending more closely than they have sion is certainly exciting and somewhat in recent years, yet petfood companies unexpected, research firms like Packaged continue an onslaught of new products, Facts, Mintel and Euromonitor all predict a flashier packaging and exotic ingredients. plateau in growth over the next year, as the With bold strategies like these, it’s no world market will either remain in reces- wonder the industry manages to thrive, sion or begin to stabilize. In Packaged Facts’ paws and claws holding on tight!

January 2010 Petfood I n d u s t r y

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1. Mars Inc. production in countries like Russia and US$1 billion this year from the product. World headquarters: McLean, New Zealand, launching several new In June 2009, Pedigree announced Virginia, USA (Mars Petcare: Franklin, lines in India and the US, partnering the biggest brand re-launch in the Tennessee, USA) with institutes and promoting research product’s history. “Good Honest Food” Approximate 2008 global retail in England—Mars seems to be showing is a new US$11.5 million marketing sales: US$13.6 billion no signs of slowing down. With more campaign aimed at promoting consumer Ofﬁ cers: Luc Mongeau, president, Mars Petcare US; Debra Fair, director new product releases than any other trust in dog food and focuses on new of corporate affairs; Kevin Rabinovich, petfood company in both cat and dog recipes and improved appearance and global sustainability director food (see Figure 1), Mars continues to nutritional content. Top brands: Pedigree, Cesar, Goodlife remain a force to be reckoned with. Recipe, Whiskas, Royal Canin Pedigree was re-launched in India 2. Nestlé SA Websites: www.mars.com along with a new range of snacks and World headquarters: Vevey, Swit- Mars Petcare, both in the US and treats. The US-based Mars is looking to zerland (Nestlé Purina PetCare: St. Louis, Missouri, USA) internationally, seems to be bursting increase its retail presence in India with Approximate 2008 global retail at the seams with growth. Expanding hopes of achieving a retail sales value of sales: US$12.8 billion Ofﬁ cers: W. Patrick McGinnis, CEO, Nestlé Purina PetCare; Terrance Block, Figure 1: Top 10 in new product launches president, PetCare North America The top companies for new global dog and cat food product launches in 2009*. Source: Mintel Global New Products Database (GNPD) Top brands: Purina, Purina One, Alpo, Beneful 3 Websites: www.nestle.com; www. purina.com dog food 20 28 A constant on the top 10 list, Nestlé 12 Purina has continued to pump out new 33 product launches, falling just behind 32 28 220 Mars in terms of growth (see Figures 1 37 27 and 2, p. 26), and although pets remain 24 the company’s focus, environmental (as well as economic) sustainability has 27 39 230 become increasingly important. 11 In May 2009, Nestlé Purina PetCare 34 celebrated the installation of a pilot solar 65 energy array on its plant in Denver, 53 137 Colorado, USA. The new system made cat food the company the first manufacturer to use renewable energy to produce petfood, according to Nestlé Purina. 203 The new solar array is just the latest effort by the company to increase energy efficiency; it says that between 1998 and 2008, it reduced energy usage at its nine Pets at Hunter Del Nylabone Home Group Monte Products dry petfood plants by about 20% per Mars Nisshin Nutriara metric ton of product produced. Petcare Aixia Seifun Group Vitakraft Alimentos While going green in its facilities, Colgate- Procter & Hagoromo Nestlé’s pet products continue to bring Mars Nestlé Palmolive Gamble Foods in the green as well. Nestlé’s recent sales *2009 includes only new products tracked through October 7, 2009 of pet care products under the Purina

Petfood I n d u s t r y January 2010

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027-1001PETtop10_C2201R7857.indd 27 12/23/2009 11:14:41 AM Pet EssentiallyNutrition. Commitment. Solutions. Making milestones While all the companies on our top 10 list are breaking new barriers every year, plenty of other petfood players are making a lasting mark, too. Whether it is an anniversary celebrating another successful year in business, a willingness to change with trends or making the manufacturing, packaging and distribution of petfood easier, these companies certainly deserve some extra attention.  Wenger Manufacturing, leading maker of extrusion, drying and cooling products, celebrates its 75th anniversary in 2010. www.wenger.com  Established in 1935, Evanger’s Dog & Cat Food Company is celebrating its 75th anniversary. www.evangersdogfood.com  Linn High Therm GmbH, a leading manufacturer of custom industrial scale and laboratory furnaces, recently celebrated its 40th anniversary. www.linn.de  The LaBudde Group, an ingredient supplier to petfood manufacturers, has been in business for over 100 years. www.labudde.com  65 years ago the processing and packaging systems provider Selo was formed by Willem Seffelaar Sr. and Iman Looyen in the Hague, Netherlands. www.selo.com  The Eukanuba brand of dog food, now made and marketed by P&G Petcare, is celebrating its 40th anniversary. www.eukanuba.com  For more on these companies, visit www.petfoodindustry.com/Milestones.aspx.

name, according to the most recent quar- also plans to bring new petfood plants to Don’t miss ter’s reports, rose at more than double Russia and Thailand to bolster interna- the rate of food and beverage sales for tional profits. any of the the rest of the parent company. Nestlé essential information Why risk inconsistent flavor & DSM has to quality using inaccurate feeders? offer.

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January 2010 Petfood I n d u s t r y

028-1001PETtop10_C2201R7857.indd 28 12/23/2009 11:15:42 AM Petfood Forum Asia LaST chaNcE TO SaVE Learn from internationally renowned experts about the growing petfood market

Gain Valuable KnowledGe, ContaCts and More MaRch 3, 2010 at Petfood foruM asia 2010! part of Victam Asia 2010

networK with new CustoMers and suPPliers 10:00 to 17:00 As part of Victam Asia 2010, Southeast Asia’s largest agrifeed event, Petfood Forum Asia 2010 is the ideal gathering place for the increasing number of Queen Sirikit National petfood professionals seeking knowledge and networking. Meet face-to-face Convention Center with new companies entering this developing market and see how you can grow your business in Asia. Bangkok, Thailand

learn about Global trends Petfood Forum Asia will feature recognized experts, including noted companion animal nutritionist George C. fahey, Phd, of the university of illinois, who will share insight on the latest industry topics and trends including nutrition, To register fill out the form on the back of this page or visit best practices, food safety and more. www.petfoodindustry.com/ Educational workshops include information on: petfoodforum.aspx. • all-breed versus breed-specific diets for dogs –Anton C. Beynen, PhD • nutraceuticals and immune function – David Thomas, PhD PetfoodIndustry • impact of process hardware on petfood safety – Galen Rokey • how to save energy in your processing plant – Enzhi (Michael) Cheng, PhD, and Will Henry • ensuring freshness in petfood ingredients – Jim Mann

For more information or to register, fill out the form on the back of this page or visit www.petfoodindustry.com/petfoodforum.aspx.

Register by January 18, 2010 and Save 20% Only US$245 to attend this premier industry event in one of the hottest Victam Asia 2010 brings together exhibitors, conference delegates and visitors from the animal petfood markets in the world. feed, aquafeed, petfood and grain processing industries. The show also features conferences Registrations received after January 18, 2010 such as FIAAP Asia 2010, GRAPAS Asia 2010 and the Biomass Conference. will cost US$295. Fee includes a light breakfast, For more information, visit www.victam.com. generous buffet lunch and coffee break.

029-1001PETtop10_C2201R7857.indd 29 12/23/2009 11:16:29 AM Attendee Registration Form Or register online at www.petfoodindustry.com/petfoodforum.aspx

March 3, 2010 • Queen Sirikit National Convention Center • Bangkok, Thailand

Register by Registration date Registration fee January 18, 2010, to save 20%! Through January 18, 2010 US$245 After Janaury 18, 2010 US$295

Registration includes all conference sessions, a light breakfast, generous buffet lunch and coffee break. Please type or print CLEARLY, IN CAPITAL LETTERS (as you would like it to appear on your name tag):

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Please return this form with full payment (payable to Northern Illinois University) to: Petfood Forum Asia 2010 c/o Registration Office NOTE: Registrations will not be processed without payment; rate is determined Outreach Services by date payment is received. Prior to January 18, 2010, registration fees are refundable minus a US$50 cancellation fee; after January 18, no refunds are Northern Illinois University available. Substitution of registered personnel is available at no charge. DeKalb, Illinois, USA 60115 Fax: +1.815.753.6900 For more information, please contact Kathy Syversen at [email protected] or Tel. +1.815.753.7922.

Petfood Forum Asia 2010 is held in conjunction with Victam Asia 2010. Registration to Victam Asia is free if made online at www.victam.com prior to March 3, 2010. For information on hotels and travel packages, please visit www.victam.com.

For information on exhibiting, contact Victam or Ginny Stadel at [email protected] or Tel: +1.815.966.5591.

030-1001PETtop10_C2201R7857.indd 30 12/23/2009 11:17:04 AM www.petfoodindustry.com 31

Figure 4: Market size according to retail value The market, although still strong, is starting to slow down as the economy catches up (in US$ millions).

TOP 10 TOP 2004-09 2004-09 2004 2008 2009 2004-09 % CAGR % Absolute World Dog and cat food 38959.1 52957.8 52197.9 34 6 13238.9

Figure 5: Market size according to retail volume The small increase of volume in tons of petfood in 2009 reflects the market’s changes (volume in metric tons). 2004-09 2004-09 2004 2008 2009 2004-09% CAGR % Absolute World Dog and cat food 18415676.6 19646256.7 19727469.8 7.1 1.4 1311793.2 Sources: ©2009 Euromonitor International

3. Colgate-Palmolive sales: US$3.3 billion Websites: www.colgate.com; www. O f ﬁ c e r s : Neil Thompson, Hill’s Pet Nutri- hillspet.com World headquarters: New York, tion president and CEO; Janet Donlin, New York, USA (Hill’s Pet Nutrition: chief, Veterinary Business Channel Hill’s Pet Nutrition barely held Topeka, Kansas, USA) Top brands: Hill’s Science Diet, Hill’s on to its spot above P&G Pet Care in Approximate 2008 global retail Prescription Diet total global retail sales, according to

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031-1001PETtop10_C2201R7857.indd 31 12/23/2009 11:17:39 AM And the generation after that. AFB didn’t become the leader in pet food palatibility innovation by resting on our past accomplishments. We did it by looking forward and combining the best in people, facilities and technology to deliver superior product performance for today’s and tomorrow’s pets. NEW TECHNOLOGIES FOR MAXIMUM PET FOOD PALATABILITY.

AFB has facilities located around the globe, including the one-of-a-kind Lovejoy Resource Center, which allows us to collaborate with pet food manufacturers and quickly adapt formulations to elevate the palability of the ﬁ nal product.

By working together, we can meet the demand for product innovation and deliver the next generation of palatability performance to the next generation of companion animals.

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nor th america 800.218.5607 latin america 54.2322.480747 europe 31.73.5325777 asia/pacific 61.398.799093 aus tralia 61.359.711105 [email protected] [email protected] [email protected] [email protected] [email protected]

032-1001PETtop10_C2201R7857.indd 32 12/23/2009 11:51:21 AM And the generation after that. AFB didn’t become the leader in pet food palatibility innovation by resting on our past accomplishments. We did it by looking forward and combining the best in people, facilities and technology to deliver superior product performance for today’s and tomorrow’s pets. NEW TECHNOLOGIES FOR MAXIMUM PET FOOD PALATABILITY.

By working together, we can meet the demand for product innovation and deliver the next generation of palatability performance to the next generation of companion animals.

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033-1001PETtop10_C2201R7857.indd 33 12/23/2009 11:19:55 AM 034-1001PETtop10_C2201R7857.indd 34 34 TOP 10 new petfoods. new for ideas their toUS submit residents contest, inviting Sweepstakes and tion Presenta- Creative Creations a Culinary announced 2009, company the in Earlier list of important and ongoing goals. consumers also remains high on Hill’s curb pet obesity. Staying in touch with Medical Association to prevent Veterinary and American the with partnered and winners challenge nutrition and programs for veterinarians, dental contest power in the industry in the US. the company’s innovation and staying the Pet Food Institute, further solidifying Wheeler retired, was elected secretary of CEO of Hill’s Pet Nutrition after Robert of president and position who took the Figure 2, p. 26). In 2009, Neil Thompson, Euromonitor, with US$3.3 billion (see www.petfoodindustry.com Last year Hill’s announced scholarship scholarship announced Hill’s year Last It’s FREEandthenextissue willbedeliveredrighttoyourinbox. To registerforyourowndigital issueof The digitalmagazineforpetfoodextrusion. please gotohttp://watt.netline.com/extru-tech directly toyourin-box...FREE. to getthenextissuedelivered Subscribe now brought to youby eukanuba.com, www.iams.com Websites: Top Eukanuba, brands: Iams : s r e Lafl c ey, chairman fi f O US$3.27 sales: billion retail Approximate 2008 global Ohio,USA) Ohio, USA (P&G Pet Care: Dayton, World headquarters: &Gamble Procter 4. Naturally Wild dog foods and the inclu- the and dog foods Wild Naturally Eukanuba include segment petfood SKUs. new dog food in Nylabone Nutriara Alimentos, Pets at Home and pups like smaller newer and relatively food (Figure 1, p. 25) but falling behind cat in launches new product in showing astrong and 2008 in sales retail in billion US$3.27 with of growth, amount Iams Eukanuba’s entries in the new new the in Eukanuba’s entries Iams P&G Pet Care managed a modest The Extru-Technician The Robert McDonald, CEO; A.G. www.pg.com; www. . Cincinnati, Cincinnati, , [@] Website: Recipe (Cat andDog) Bits, Milk-Bone, Snausages, Nature’s Top brands: Meow Mix, Kibbles n’ PetMonte Productssenior VP : s r e president c and CEO; fi Jeff Watters, f Del O sales: Approximate 2008 global retail cisco, California, USA World headquarters: Monte Foods5. Del to P&G. system to help fight disease, according immune promotes astronger turn in late the balance of gut microflora, which stimu- new formulas these saccharides), (fructooligo- FOS prebiotic the Featuring maintain pets’ gastrointestinal health. its Iams and Eukanuba brands to help duced prebiotic petfood formulas in both intro- P&G has Pet Care formulations. sion of prebiotics in all of its improved analysts point to stable pet product product to stablepet point analysts performance, industry strong generally US$342.7 million in 2008. In response to from million, 20% to US$412.3 than reported first-quarter sales jumped more consumers. of pet group formed sively exclu- of the guidance the with weeks six Monte developed its new product in just network of dog owners it formed. Del asocial from input Bites, using Breakfast newest product in its Snausages line, resilient and innovative, developing the remained has sales, in US$1.78 billion position with a healthy increase and In September 2009, the company fifth the in Monte,Del strong holding More from the web! the from More com/Milestones.aspx. to www.petfoodindustry. go year, players celebrating milestones this US$1.78 billion To read more about petfood January 2010 January Richard G. Wolford, chairman, www.delmonte.com Petfood Petfood San Fran- San 12/23/2009 11:20:43 AM y r t s u d n I For Quality consumer habits to explain the strong 7. Uni-Charm Corp stock performances. World headquarters: Tokyo, Japan Petfood Del Monte also managed 24 new Approximate 2008 global retail SKUs in the dog food category with the sales: US$0.37 billion Ingredients help of product launches from Snaus- Offi cers: Toshio Takahara, chairman; Gumpei Futagami, president/CEO ages, Milk-Bone and Nature’s Recipe Top brands: Aiken Genki, Neko (see Figure 1, p. 25). Del Monte was also Count On Genki, Gaines the only US-based company on our list Websites: www.unicharm.co.jp; www. Scoular People that rated among the highest in growth, uc-petcare.co.jp with a 71% increase from 2003-2008 (see Unicharm shares climbed 17% in Figure 3, p. 26). the last six months of 2009 and were trading at 5.2 times book value during 6. Agrolimen SA that period. Unicharm Petcare has World headquarters: Sant Cugat said it plans to focus on selling food for del Vallés, Spain (main plants/facilities: El dogs and cats aged 13 years and older, Monjos, Spain; La Chapelle Vendomôise an extremely well-thought out and and Moulins, France) deliberate marketing move, according Approximate 2008 global retail www.scoular.com/petfood sales: US$0.72 billion to Kazuaki Hashiguchi of Ichiyoshi Offi cers: Mario Franques, markets Research Institute. Ingredients: managing director; Franc Andreu, “The company is adapting well to operations managing director the changing needs of pet owners, with • Marine Proteins & Oils Top brands: Affi nity, Ultima, Brekkies, products for aging or obese pets,” said • Animal Proteins & Oils Brekkies Excel, Advance Veterinary Diets Hashiguchi. “It’s focusing on strength- • Pea Protein, Fiber & Flour Website: www.affi nity-petcare.com ening certain areas that are in demand, • Soy Protein, Fiber & Flour Affinity says it is committed to the maximizing the profitability.” • Frozen Fish & Variety following values: imagination, innova- Meats tion, flexibility and a scientific, systematic 8. Nutriara Alimentos Ltda. • Specialty Starches & approach. Besides expanding distribu- World headquarters: Arapongas, Flours tion in Europe, Affinity’s growth strategy Paraná State, Brazil • Organic, Natural & IP is based on new product development Approximate 2008 global retail • Fruits, Vegetables & sales: US$0.34 billion and strong promotion efforts, according Pomaces Top brands: Foster, Freddy’s, Bybos, to markets managing director Mario • Grain Products Dog Show, Blog Dog Franques. Website: www.nutriara.com.br Services: “We have introduced nine new varieties for cats and four for dogs in Nutriara Alimentos Ltda. remains • Blending different European countries in the last in the eighth spot on our list, capital- • Co-Packing 12 months,” he said in a 2008 Petfood izing on the booming Brazilian petfood • Procurement Industry interview. “Our keys to growth market. In Brazil, consumption of • Risk Management are that we have new and innovative prepared petfoods surpassed 40% in • Logistics products, and we are focusing our efforts 2008, Euromonitor says, an increase of in geographical areas in Europe where nearly 20 percentage points from 1998. Contact Us: dry products are growing the most.” Nutriara topped the list in overall growth 250 Marquette Avenue The company is already the leader in from 2003-2008 (Figure 3). Suite 1050 Spain in total market and dry petfood With an almost overwhelming range Minneapolis, MN 55401 with shares above 40% and is making of products for both cats and dogs, Ph: 800-875-7870 considerable gains in countries like Nutriara continues to strive to offer pet France, Germany and Italy. products for animals of all ages, sizes

Petfood I n d u s t r y January 2010

035-1001PETtop10_C2201R7857.indd 35 12/23/2009 11:22:48 AM 036-1001PETtop10_C2201R7857.indd 36 36 TOP 10 Website: Lider, K&S, Equilíbrio Top brands: Família Max, Big Boss, Duarte, technicalAnderson director : s r e president; c Paulo ﬁ Tavares, f O ﬁ nancial director; sales: Approximate 2008 global retail Brazil ções, World headquarters: SA 9. Alimentos Total Foods. Cargil from units pet the incorporated recently also has Mintel (Figure 1, p. 25). The company product launch top 10 lists, according to was on both the cat and dog food new company The of Brazil. region every in found be can and acceptance, and are bestsellers, thanks to their quality and special health needs. Many products • Q&AwithAAFCORepresentatives Priorities • UpdateonDomesticPetFoodandIngredientRegulatory • LessonsinFeedIngredientApprovals • HowtoHandleStateandFederalInspections • FDA’s ViewofSalmonellaControlinPetFood,IngredientsandFeed CurrentRegulatory • AFIA’s SalmonellaControlGuidanceDocument Update • InternationalRegulatory • ALookatInternationalIngredientPurchasing&Supply • AGlobalPerspectiveonthePetFoodMarket presentations onthefollowing: The conferencewillfeature www.petfoodindustry.com Total Alimentos has ranked as the the as ranked has Total Alimentos US$0.32 billion Antônio Teixeira Miranda Neto, www.totalalimentos.com.br d A te: J An Três Cora- AFIA’ . 26,2010–9 loCA s PET FOOD P tIon: g et F A . m ood . –5 eorgIA 850 stock keeping units (SKUs). units keeping stock 850 or about lines product 125 encompasses Miranda estimates the Total portfolio president Company company’s sales. Today, petfood comprises 70% of the Europe. US and China, in branches opened sales it has globally, expanded has company the As accounts. retail other and store pet to 12,500 directly Total maintains a large sales force selling countries. to 33 Total exports producers selling to the Brazil market, Besides being one of the largest petfood market. Brazilian booming out the over down, as Total and Nutriara battle it growth has shown no signs of slowing 3, p. 26). That (Figure 2003-2008 from rienced the second fastest rate of growth expe- having years, three world past the ninth largest petfood company in the C P To keep quality and service high, high, service and To quality keep . ommIttee m w . ( orld networkIng C ongress

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GUIDE TO

Learn from the experts to succeed in this dynamic petfood market

IN THE FAST -GROWING ASIA -PACIFIC In addition to learning about the PETFOOD market, information and industry during the Petfood Forum knowledge lead to business growth. Asia sessions, you’ll enjoy plenty of Register Petfood manufacturers can gain all networking with new and familiar online today! by attending Petfood Forum Asia, where colleagues. You can also visit exhibits If you register for Petfood Forum Asia by January 18, leading industry experts will share their of ingredients, equipment and other you’ll receive the early bird insights on important topics such as supplies vital to the petfood industry and rate, only US$245. Visit nutrition, safety and market trends. meet with key suppliers’ representatives. www.petfoodindustry.com/ Scheduled for March 3, 2010, at the Following is the latest scheduling, petfoodforum.aspx. Queen Sirikit National Convention topic and speaker information available Center in Bangkok, Thailand, Petfood at press time. For updated information, Forum Asia will be held in conjunction visit www.petfoodindustry.com/ with Victam Asia 2010, one of the largest PFFAsia2010content.aspx. ■ agrifeed events in the world.

Schedule of events safety can be directly impacted by 14:50-15:30 Coffee break key hardware components in the 15:30-16:10 9:00-10:00 Registration and extrusion process, with an emphasis Critical breakfast on controlling Salmonella. processing issues in today’s production 10:00-10:40 Market and new 12:00-13:30 International Lunch environment: Enzhi product trends driving Buffet, Retro Live Cafe (Michael) Cheng, PhD, tech- growth: A leading research fi rm nical sales engineer/director 13:30-14:10 presents data and trends explaining All-breed of sales, Asia, for Extru-Tech what’s behind petfood growth in versus breed-specifi c Inc (ETI), and Will Henry, Asia-Pacifi c and globally, and offers diets for dogs: Anton technical sales engineer/ projections for the industry’s future. C. Beynen, PhD, head of research & development for R&D for Vobra Special Pet ETI, cover important topics 10:40-11:20 Ferment- Foods, the Netherlands, and that can help you save able carbohydrates professor of animal nutrition at Raja- money on your factory fl oor. in feline diets: George mangala University of Technology C. Fahey Jr., PhD, professor in Thailand and King Saud Univer- 16:10-16:50 Effect of of animal and nutritional sity in Saudi Arabia, discusses his nutraceutical ingredi- sciences with the Depart- research into whether breed-specifi c ents on the immune ment of Animal Sciences at the diets make sense for dogs. function of cats: David University of Illinois, presents his Thomas, PhD, director of the 14:10-14:50 research on fi ber as an important Ensuring Centre for Feline Nutrition ingredient for feline health. freshness: managing and senior lecturer with the Institute biogenic amines in of Food, Nutrition and Human 11:20-12:00 Impact of petfood ingredients: Health at Massey University in New process hardware on Jim Mann, technical service Zealand, has developed a simple petfood safety: Galen manager for Kemin Nutri- protocol to evaluate the immune- Rokey, process manager surance, introduces measures that enhancing effects of adding supple- of the Petfood Applications can reduce the risk of bacterial ments to commercial cat foods. Group for Wenger Manu- degradation and biogenic amine facturing, explains how petfood formation in petfoods.

January 2010 Petfood I n d u s t r y

038-1001PETpffasia_C2201R7856.indd 38 12/23/2009 11:35:46 AM www.petfoodindustry.com 39

Petfood growth in Asia still strong Despite the worldwide reces- increases of recent years. than 17% from now through sion, the petfood industry is still But the Asia-Pacific market 2014, reaching US$5.98 billion, growing—though Euromonitor Inter- is one in which growth will according to Euromonitor, down national says the growth rate has stay healthy: Sales of dog and just slightly from the 18.6% slowed dramatically from the huge cat food will increase more growth the Asia market has

Table 1. Asia Pacific cat and dog food sales and growth Euromonitor says growth rates in most Asia-Pacific countries will decline over the next five years but will still be in the double digits. Sales in US$ millions % total growth % CAGR Country 2004 2009 2014* 2004-09 2009-14* 2004-09 2009-14* China $171 $305 $407 78.2 33.4 12.2 5.9 Hong Kong $48 $60 $74 25.1 23.2 4.6 4.3 Japan $3,490 $3,803 $4,285 9.0 12.7 1.7 2.4 Malaysia $47 $71 $87 52.8 21.9 8.9 4.0 Singapore $30 $46 $51 53.5 11.5 8.9 2.2 Taiwan $158 $219 $257 38.8 17.5 6.8 3.3 Thailand $121 $282 $409 133.4 45.0 18.5 7.7 Total Asia-Pacific $4,300 $5,101 $5,980 18.6 17.2 3.5 3.2 * Projections from Euromonitor International. CAGR = compound annual growth

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enjoyed from 2004-2009. on very small bases. (see Table 1, p. 39). As of For example, China’s cat Online extra! November 2009, the region’s and dog foods sales rose To see how the rest of the global cat and dog food sales totaled 78% from 2004-2009 but still petfood market compares to the Asia- US$5.1 billion. only amounted to US$305 Pacific region, find more data from Breaking down the data by million for the last year. Euromonitor at www.petfoodindustry. country, Euromonitor says all Euromonitor predicts the com/stillgrowing0912.aspx. the main Asia-Paciﬁ c markets growth rate will decline to will enjoy double-digit 33% from now through 2014, growth in cat and dog food with sales reaching US$407 much lower growth—and in million that year. (For more some cases, even declines—

PETFOOD FORUM ASIA FORUM PETFOOD on this petfood market, see Japan’s sales will rise 12.7% Find exhibitors online! “What are Chinese pet owners from now through 2014, Visit www.victam.com to find the buying?” on p. 42.) Euromonitor projects, up from most up-to-date list of petfood exhibi- But there’s good news for 9% over the past fi ve years. tors, hotels offering special rates and the host country for Petfood That growth will lead to a total Forum Asia: Thailand’s cat and other travel information. Register online of US$4.285 billion in 2014. dog food sales will increase Euromonitor also projects before March 3 for free admission to 45% over the next fi ve years, volume (in metric tons) of dog Victam Asia. according to Euromonitor, and cat food sold in Asia- reaching a total of US$409 Pacifi c will grow by nearly million in 2014. The Thai cat the same amount (15.5%) as sales from 2009-2014. As and dog food market had will sales. dynamic as those rates are, grown 133% from 2004-2009. All the data points to a nearly all are lower than over And while developed, steadily growing petfood the past fi ve years; and most mature petfood markets else- market for this part of the of the growth is happening where in the world will see world.

PetfoodIndustry www.PetfoodIndustry.com

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January 2010 Petfood I n d u s t r y

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Half of the pet owners in Chinese urban areas buy petfood from retail outlets.

More Chinese pet owners are buying commercial petfood, especially those in urban areas, and basing their purchase decisions on price, package size and product reputation. What are Chinese

pet owners buying? By Coco Liu Petfoods with low prices, larger packages and good reputation are popular in China

ZHAO NAN , A 23-year-old clerk from owners will pick up whatever they find on Xi’an, China, who favors Samoyed, lost the shelf. As interviews with several demon- two dogs last year, one because broken strate, many have established their petfood chicken bones in homemade petfood purchasing standards according to price, pierced its guts. To avoid further accidents, package size and product reputation. Zhao says he decided to buy prepared petfood for his third Samoyed. ALTHOUGH CHINESE PETS are starting Like Zhao, more pet owners in China their love affair with commercial petfood, have started purchasing commercial most can only enjoy inexpensive products petfood rather than cooking for their worth about 10 yuan (US$1.46) per kilo- pets at home as they become more gram. Price sensitivity is a major reason concerned about their pets’ health and Chinese pet owners stay away from high- seek convenience (see Figure 1). Half of end petfoods and pet snacks. the pet owners in Chinese urban areas “Price always comes first,” says Lin buy petfood from retail outlets, and the Shujie, 25, a journalist from Southeast number is even higher in major cities such China’s Xiamen. “Of course I would like as Chengdu, Beijing and Guangzhou. to buy the cheapest one as long as it does But this does not mean Chinese pet not make my cat sick.”

January 2010 Petfood I n d u s t r y

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Lin buys two packages of buying commercial petfood. kilos—are moving to the top of pet Whiskas—the only cat food brand owners’ shopping lists, Wei says. available in Xiamen—each month for BECAUSE OF COST and convenience, Quan Tian, 24, an advertising her 5-year-old cat. Since the retail price large packages of petfood—10 to 20 agent from Chongqing, says she buys increased from 29 yuan (US$4.25) per 1.5 kilo to 37.5 yuan ($5.49) per 1.4 kilo this year, Lin started complaining Figure 1. Sales of cat and dog food in China Though still totaling less than US$500 million a year, petfood sales in China have grown 78% about her “picky” cat. “If my cat over the past five years and will grow another 33% over the next five, according to Euromonitor. showed interest in homemade food, I 100.0 would not buy commercial petfood.” Several other pet owners say they $500 80.0 also care about petfood prices. As $400 60.0 a result, they usually mix premium products—Royal Canin, for example— $300 40.0 with value-priced brands to provide enough nutrition at a lower cost. $200 20.0 Wei Chunlong, analyst at Shen- $100 0.0 zhen’s Globrand, says over 60% of Chinese petfood buyers can only afford $0 low-end products, and price concerns 2004 2009 2014 prevent most rural pet owners from ■ sales in US$ millions — % total growth

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043-1001PETchina_C2201R7855.indd 43 12/23/2009 11:39:07 AM 044-1001PETchina_C2201R7855.indd 44 44 CHINA pet owners to lower my spending.” owners pet other it with share Ican cheaper. Also, it is because package alarge to buy for Schnauzer.her Miniature “I prefer Life’s Abundance from brand Food 16-kilogram packages of the Health www.petfoodindustry.com Larger packages are favoredalso Conveyor Driers, Truck/Tray Driers, Impingement Ovens, Truck/TrayImpingement Driers, Driers, Conveyor +44 1780 767 007 • 007 767 1780 +44 England +1 919 851 2000 • 2000 851 919 +1 USA NC Raleigh, PERFECTING THERMAL PROCESSING WORLDWIDE PROCESSING THERMAL PERFECTING www.aeroglide.com/petfood Advanced Control Systems Control Advanced Capture The Power A Bühler Group Company Group Bühler A +86-21-5132-1880 • +86-21-5132-1880 China +1 215 464 6070 464 215 +1 PAUSA Philadelphia, two weeks. So, better.” for me, is weeks. bigger two I only need to go shopping once every packages, to large “Thanks province. Cheng, a photographer from Hainan for my three cats frequently,” says Guo a lot and do not have time to buy food by busy working pet owners. “I travel +60 3 6411 9999 6411 3 +60 Malaysia mended as ‘six star’ dog food.” ‘sixmended star’ as to Orijen shifted recently “I buyers. previous from for dogChinese owners—for reviews zines and Goumin.com—a popular site not natural.” are they because brands domestic bought never have “I “Ingredients are a key factor,” she says. she understandtolikes fully quality. from Shanghai, says before buying, Nestle’s petfood,” Huang says. for my dog to eat fine it be should milk, Nestle’s drink can humans if think I Because Nestle. from abrand with idea how to choose petfood. So I started known companies reliable products. well- made by petfood she considers a Chongqing energy company, says to product and users’ quality reviews. enced pet owners pay more attention but experi- new buyers, attract can companies and nicewith packaging their pets. Petfood from well-known for seek owners pet Chinese foods R have to carry heavy goods home. goods heavy tohave carry don’t buyers so services, delivery offer products. Also, online stores usually company websites to avoid counterfeit prefer to buyfrom petfooddirectly pet markets, many people say they petfoods are sold in supermarkets and N O I T A T U P E petfoods. high-end from away owners pet Chinese keeping reason amajor is sensitivity Price Huang says she readsalso maga- her late 20s in awriter Ying, Huang “When I first got my dog, I had no Huang Guoping, 49, who works at Although larger packages of of packages larger Although January 2010 January

S Y A L P because it was recom- it was because

key role in the the rolekey in Petfood Petfood 12/23/2009 1:30:34 PM y r t s u d n I ■ 045-1001PETchina_C2201R7855.indd 45 12/23/2009 11:40:14 AM 46 www.petfoodindustry.com

Environmental swabs can be tested for the presence of Salmonella, and the results will help you determine your risk for contamination.

Online extra! Do mycotoxins pose a risk for companion animals? Karin Griessler DI (FH), technical manager of Biomin Holding GmbH, investigates the natural way at www. petfoodindustry.com/Mycotoxins.aspx.

Under the microscope:

Salmonella controlBy Kendra M. Waldbusser Biomapping may be the future to aid manufacturers in suppressing and controlling bacterial contamination

WHETHER YOU ARE an ingredient supplier to be Salmonella negative. The certificates or a finished petfood manufacturer, typically do not inform processors on evaluating each and every stop along your the methodology used for analysis, the process, especially in the form of a biomap, number of samples taken or where in the is key in eliminating Salmonella. Salmonella process the samples were taken. All these is often considered an indicator organism variables will affect whether that COA for post-lethality contamination in pet is representative of the material you are products, but I would bringing into your plant. The trans- Figure 1. encourage you to look port mode/vehicle might also affect the Biomap of micro load by location at all of your processes product (e.g., the product may have been An example of an aerobic plate count (APC) biomap in a and not just the steps shipped in bulk and come in contact with mock plant, helping track the location of each load and narrowing down where Salmonella contamination may occur. after lethality. the shipping vehicle, which may have Salmonella present on it prior to loading). MANY PROCESSORS COAs have their place but do not replace RECEIVE raw mate- your being an educated buyer/receiver of rials off of certificates ingredients. Know your suppliers. Visit their of analysis (COAs) plants, ask questions and understand their that most likely indi- process. You should see and understand cate the material has how your ingredients are handled as they been tested and found are transported to your plant. You should

January 2010 Petfood I n d u s t r y

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have the kind of relationship with your (time, temperature, nutrient availability, eration of Salmonella you will have. suppliers that allows you to share infor- pH, water activity (Aw) and other micro- The goal is to reduce the amount mation and educate them on your needs. bial interactions) in your processing envi- of Salmonella at multiple steps in your ronment. The more of these components process (often termed a multiple hurdle

SALMONELLA SEVERAL FACTORS INFLUENCE the you can make inhospitable to Salmonella approach) so you have as few as possible growth and proliferation of Salmonella throughout your process, the less prolif- viable cells going into your kill step.

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January 2010 Petfood I n d u s t r y

048-1001PETsalmonella_C2201R7854.indd 48 12/23/2009 1:31:22 PM Petfood Forum 2010 Get the informAtion you need to Grow your business

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April 12 –14, 2010 HANDS-ON NUTRITION Hyatt Regency O’Hare Chicago, Illinois, USA April 14-15, 2010 Hyatt Regency O’Hare Chicago, Illinois, USA Join Petfood Industry magazine and your peers from around the world at the premier event of the petfood industry. Register online at www.petfoodindustry.com/ LEARN ALL ABOUT NUTRITION— petfoodforum.aspx or send in the form on the following page. THE FOUNDATION OF THE INDUSTRY Pet nutrition is one of the key drivers of new product NEW SPEAKERS ADDED! Learn New Information to development. Immediately following Petfood Forum, Petfood Help Grow Your Petfood Business Workshop will provide attendees with an opportunity to Connect with key decision-makers from the petfood industry, participate in interactive sessions focusing on this important market your goods and services, grow your business and learn staple of petfood manufacturing. In addition to general sessions about issues affecting the industry. As many retail industries on product and ingredient trends, regulatory issues and are seeing decreased sales during the economic downturn, communicating with consumers on pet nutrition, interactive the petfood industry has grown in national and international breakout sessions will give you hands-on learning about: marketplaces, and will continue to do so as forecasted by • Feline and canine nutrition basics Packaged Facts. • Key ingredient groups and their nutritional benefits Attendees can participate in interactive sessions about the latest • Processing considerations for petfood ingredients petfood trends and topics from industry experts, including: • Formulation overview • State of the industry report— David Lummis, Packaged Facts • Prebiotic and probiotic supplements in petfood: impact on immunity—Sara Cutler, Kemin Nutrisurance for more information on petfood forum 2010 and/or petfood workshop: hands-on nutrition, visit • Sustainability as a business—and survival— www.petfoodindustry.com/ strategy—Jan Hoijtink, consultant petfoodforum.aspx • Convenience trends in petfood packaging—Alexander Mikolasek, Mondi Packaging • Making private label super premium PetfoodIndustry petfoods competitive—Serge Boutet, Mondou Ltd. save • And many more! on registration by signing up before Also, enjoy a keynote presentation by world-renowned February 15, 2010—save even more dog trainer Joel Silverman, host of Animal Planet’s Good if you register for both events! Dog U. Joel will further discuss the important role the To register, fill out the back of this page or visit human-pet bond plays in his training methods. www.petfoodindustry.com/petfoodforum.aspx.

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Figure 2. In layman’s terms, this If you expect your Salmonella incidence Salmonella incidence by location means the laboratory has to be quite low or you would rather not An example of a positive validation through a lethality step in a mock Salmonella searching scenario. taken your sample and test for Salmonella due to the expense, assumed that if Salmonella another indicator test or organism may is present, it would need to work better, such as aerobic plate count be resuscitated. This means (APC) testing or possibly E. coli or coli- the lab staff put the sample forms. When you sequentially plot the in media with optimum results of your biomap on a chart, you growth conditions (food, may discover hot spots and processes water, pH, temperature) that decrease your micro load (see for Salmonella to revive and Figure 1, p. 46). replicate. If any process is considered a control product but will tell you if you have step, you may want to validate the Salmonella present in your post-lethality IT IS CRITICAL to determine your reduction using the same methodology processing area. micro loads at each step in the process. (test the load prior and after the inter- You can do this with a biomap of your vention as in Figure 2). I encourage you WHEN REVIEWING SALMONELLA results, facility. Take samples at various locations to perform a biomap. The results should always remember pathogen testing such throughout the process and analyze help you determine multiple places for as Salmonella is done after enrichment. them for the amount of bacteria present. control measures for Salmonella. ■

Kendra M. Waldbusser is Director of Quality Assurance for Tyson Foods’ Renewable Products Division. Contact her at [email protected].

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Get more Petfood Insights Read more “Petfood Insights” columns by Dr Dzanis online David A. Dzanis, DVM, PhD, DACVN at www.petfoodindustry.com/ ListArticles.aspx?FolderID=1030.

Color my world

IN NOVEMBER 2009, the US Food continue to be declared generically as “artificial and Drug Administration (FDA) color” or like terms. However, for purposes of published a proposal regarding label declaration, “FD&C” and “No.” may be the declaration of color additives omitted from the name. The name “Lake” must in animal feed (including petfood) be used if applicable, though. For example, the labels. The proposed amendment to additives mentioned above could be declared as Title 21 Code of Federal Regulations “Red 40” and “Blue 1 Lake.” Section 501.22 (Federal Register, Vol. 74, No. 224, pp. 61068-61074) would UNDER THE NEW 21 CFR 501.22(k)(2), food add a subsection (k) to incorporate colors that are exempt from certification may these labeling changes as mandated continue to be declared as “artificial color,” by the Nutrition Labeling and Educa- “artificial color added,” “color added” or equiva- FDA proposes tion Act of 1990 (NLEA). lent terms without further elaboration as to the In response to NLEA, an amend- particular color additive used. However, there new color additive ment was incorporated into the are several reasons why a petfood manufacturer regulations. human food labeling regulations may choose not to follow that option. [21 CFR 101.22(k)] in the mid-1990s. For one, the names of many non-certified Although I recall from my service color additives in petfoods—caramel, iron at FDA that a similar regulation for oxide—are apt to be more appealing to the animal feed and petfood labels was consumer than the words “artificial color.” Also, also drafted around the same time, it was not a non-specific declaration may prompt inquiries proposed until now. both from consumers seeking more information and from regulators needing confirmation of BOTH CERTIFIED AND non-certified food compliance with the certified colors provisions. colors must be approved by FDA before use in When the actual name of a non-certified food or feed and then only as specified in the food color is used in the ingredient list, the resulting regulation. Certified food colors have the additional requirement of batch certification, wherein samples of each production batch must How to comment be tested for compliance with codified specifica- You can read the complete Federal Register tions. Notice, “Animal Food Labeling: Declara- Certified color additives are identified by a tion of Certiﬁ able Color Additives,” at http:// color and number (e.g., “FD&C Red No. 40,” edocket.access.gpo.gov/2009/pdf/E9-27984. FD&C Blue No. 1 Lake”). Those intended for pdf. Direct questions to Dr John Machado use in food or feed would be preceded by an “F” at +1.240.453.6854 or john.machado@fda. (i.e., “FD&C” vs. “D&C,” the latter indicating hhs.gov). Electronic or written comments are approval only for drug and cosmetic use). due February 22, 2010. Note that electronic The new regulation 21 CFR 501.22(k)(1) comments must be submitted via http://www. would require that all certified food color addi- regulations.gov, not directly to FDA. Reference tives be declared by their names as specified Docket No. FDA-2009-N-0025 or RIN 0910- AG02 in your comments. in their respective regulations—they cannot

Dr. Dzanis is a writer and consultant on nutrition, labeling and regulation. Tel: +1.661.251.3543; E-mail: [email protected].

January 2010 Petfood I n d u s t r y

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new regulations would still require consideration in the final rule (see On the human food side, FDA it to be clearly identified as a “How to comment”). Because the recently inserted some clarifying color additive. It is not uncommon amendment is mandatory under verbiage to 21 CFR 101.22(k)(2) that practice today for some colors to NLEA, there is likely little argu- is not present in the animal feed be declared without this indica- ment that can be made to dissuade proposal. It would be prudent to tion, but the new regulations FDA from proceeding with a final include similar clarifying language to would clarify that practice is not rule much different from the current the animal feed amendment before it permitted. So, for example, the wording. is finalized. ■ food color “caramel” would have to be declared as “caramel color” or “colored with caramel.”

WHETHER OR NOT they know it, many petfood manufacturers are already compliant with these new regulations. As I recall, FDA had provided informal education to manufacturers in the 1990s in anticipation of the impending A “NOSE” changes under NLEA. This must for Quality Both certified Peroxide Value and non- certified food colors must be Free Fatty Acids approved by FDA before use in food or feed. Percent Fat

have helped, since FDA notes that an informal 2007 survey of 68 petfood and specialty petfood labels found only 13 to be ques- Alkenals tionably compliant and only one definitely out of compliance with the proposed rule. For those products not currently in compliance with the proposed Aldehydes rule, FDA proposes the effectiveness date to be two years from the date of publication of the final rule. FDA does not view any necessary changes “Touch Screen Easy” as constituting major label redesign “Meet the NEW SafTestII™ high sensitivity platform for petfood and raw ingredient testing. Thee but wants to allow for an adequate combination of touch screen based protocols with ready-to-use kits make your most demandingg transition period to deplete existing applications easy to analyze in the connivence of your own laboratory. With nanomolarr sensitivity and high reproducibility, 5%CV, the SafTestII™ AOAC certified platform and kits aree label inventories. the most economical and environmentally-friendly solution for quick, simple and accuratee Interested parties, including determination of Peroxide Value, Free Fatty Acids, Percent Fat, Aldehydes and Alkenals inn petfood manufacturers, may make production, R&D, process control and quality assurance of your products.” comments on this proposal for

Visit us at www.mpbio.com/saftest for just better information, education & deals.

Petfood I n d u s t r y January 2010 North America, Tel: 1.800.848.1163 Asia Pacific, Tel: 65.6775.0008 Europe, Tel: 00.33.3.88.67.54.44 [email protected] TM

053-1001PETinsight_C2201R7853.indd 53 12/23/2009 12:03:37 PM 54 www.petfoodindustry.com

Get more For more “Ingredient Issues” Ingredient Issues columns by Dr Aldrich, go to Greg Aldrich, PhD www.petfoodindustry.com/ ListArticles.aspx? FolderID=1028. Call to action 2010

CUSTOMARILY THIS COLUMN deals ingredient(s) and needs to supply this infor- with specific issues pertaining to a mation. That includes full nutrient analysis of single ingredient. Things like ingredient premixes, too! origin, impact from processing, nutritional value and ingredient mispercep- PREMIX AND FLAVOR suppliers: volun- tions are unpacked and rewrapped in 2. tarily provide your customers with the context. Seldom has this been a forum full list of ingredients and their inclusion levels. for broader petfood ingredient discus- Getting this information shouldn’t require a sions. Maybe as we turn the corner on a nondisclosure agreement. Without exception, new year, it is a good opportunity to add none of the ingredients used in these mixes is a new wrinkle. exempt. So, if the petfood company has to include 5 small steps So, rather than making a new it to comply with the prevailing regulations— would streamline year’s resolution, the following then so should you. action list is proposed. The purpose Further, when assembling ingredient listings information on is to identify a few small steps in order of predominance, the micronutrients or petfood ingredients that would streamline information additives are often sorted down to the fourth and exchange about ingredients used fifth decimal place. Without a detailed composi- to help communicate to produce petfoods and offer more tion (to two or more decimal places) it is impos- with pet owners. clarity to communicate with the pet sible, outside of guessing, to properly align these owner/consumer. The list could be minor ingredients on the label. long, but these five are proposed as a place to start. STATE FEED CONTROL officials and Food 3.and Drug Administration: mandate the INGREDIENT SUPPLIERS : PROVIDE a use of parentheses for vitamin and trace mineral 1.complete nutrient breakdown of your premixes on ingredient lists and discard the term ingredients. Petfood companies are obligated to “byproduct” from the lexicon. meet the requirements of more than 40 nutri- To construct an all-inclusive list of ingredients ents for the foods they sell. This information in order of predominance, the individual vitamins doesn’t just fall out of the sky. The company must and trace minerals often get interspersed with non- either perform the analysis themselves at several nutritive additives and other micro-ingredients. thousand dollars per nutrient or rely on repu- This causes confusion for consumers to the point table nutrient resource datasets when assessing that some call customer service departments asking whether the ingredient will work in a particular for the removal of key nutrients (e.g., menadione product. sodium bisulfite complex, ethylenediamine To their credit, a number of responsible dihydriodide) because they don’t recognize these ingredient suppliers routinely supply this chemical names as vitamins or minerals. The use of detailed information, but too many do not. Some parentheses is consistent with human food labeling presume, incorrectly, that this is the sole respon- and could reduce confusion for the pet owner. sibility of the petfood company or that accurate In this “green” age, insisting on the term data is available in reference tables. However, byproduct is earth-unfriendly. We should be the supplier is the expert on their particular promoting the use of quality secondary material

Dr. Greg Aldrich is president of Pet Food & Ingredient Technology Inc.

January 2010 Petfood I n d u s t r y

054-1001PETingred_C2201R7852.indd 54 12/23/2009 12:17:21 PM streams in an effort to reduce, reuse governments have funded human and and recycle. Plus, it is technically livestock work along these lines, any 10 color incorrect to assume the chicken leg progress that the US petfood industry on your dinner plate is the principal makes will require self-funding. So, product when, in fact, it is a secondary where previous efforts have fallen printing product now that it is not being used short, the industry, possibly led by the for locomotion by the chicken. Thus, American Feed Industry Association by your own definition, everything or Pet Food Institute, will have to help sets you we eat or feed our pets is actually a nudge (shove) NRC forward to make byproduct. this a reality. apart. So, come clean with the name and reduce our carbon-footprint at UNITED STATES DEPARTMENT the same time by simply naming 5. of Agriculture (USDA): include With PolyCello’s 10 color ingredients as what they are—if it is some pet-centric nutrient information process and higher a lung, spleen or intestine, allow it in USDA National Nutrient Database line screens, pet owners to be labeled as such. For rendered for Standard Reference SR22. There are will be quick to pick out meals, define them as “with” or several food databases around the world, your premium packaging. It is technically incorrect to assume the chicken leg on your dinner plate is the principal product.

“without internal organs” whether but this is one of the most comprehen- they be from fowl, fin or hoof. Then sive nutrient datasets known. consumers will be armed with the Given so many petfoods have information they need to make an begun incorporating meats, vegeta- informed choice. bles, fruits, herbs and other ingredients out of the human ingredient NATIONAL RESEARCH supply chain, this dataset could 4. COUNCIL (NRC): commission expand its constituent base if it a full and comprehensive update of included just a few more nutrients. the United States-Canadian Tables Examples would include things like of Feed Composition. This document crude fiber, chloride, iodine and biotin was last updated in 1982. To put it into and, while you’re at it, a value for perspective, this precedes laptops, taurine would be nice, too. Further, cell phones and the World Wide Web. add the nutrient profile for the The world has changed and so has the “refuse” identified on many ingredi- composition of many ingredients. ents—some pets relish those parts. In today’s internet age, an online application, maybe even a wiki, IF ANY ONE of these actions were to would lend itself to a community be initiated this year, it could provide effort—with independent commercial immediate benefit to pets and owners laboratories, petfood manufacturers with lower costs, more choices and and ingredient companies all partic- more responsive pet products. Thus, ipating—and continual improve- if any of these actions compels you, ment as new feed/petfood ingredient please tell someone. Maybe by mass analyses were performed. Any bias action we will get momentum behind could be removed through judicious some of these actions and take our use of statistics and an agreement industry into a more ingredient- An on-going tradition of packaging excellence. ■ among participants on definitions. informed age. www.polycello.com While national and regional [email protected] 1-800-565-5480 Petfood I n d u s t r y January 2010

055-1001PETingred_C2201R7852.indd 55 12/23/2009 12:17:37 PM A partnership with synergy Research Notes

VICTAM Key concepts  Higher fecal moisture in large dogs Asia2010 (JAPAN 93:703-709. doi:10.1111/j.1439- 0396.2008.00858.x) Higher fecal sodium concentra- For everything you need tion and colonic permeability could be important explanations for higher fecal moisture in large dogs. to know about producing  Feline iodine need lower than 2006 NRC (J. Anim. Physiol. Anim. Nutr. (Berl.) PubMed ID: dry petfood: 19906136) The iodine requirement determined for adult cats was higher than current AAFCO recom- • Petfood Processing mendations but lower than the 2006 NRC recom- Technology mended allowance.  Flaxseed and PUFA enrichment in dogs • Petfood Ingredients, (Lipids. PubMed ID: 19890671) One-way transport of DPAn-3 in the circulation may help conserve this fatty Additives & Formulation acid as a substrate for DHA synthesis in brain and • Storage & Distribution retinal tissues, especially when dietary intake is low. Over 6000 visitors to the 2008 show! Higher fecal moisture in large dogs This experiment was conducted to evaluate colonic permeability in dogs varying in body size and to determine whether it is related to fecal sodium concentration and quality. Six dogs each from four breeds were used: Minia- FIAAP ture Poodles, Standard Schnauzers, Giant Asia 2010 Schnauzers and Great Danes (GD). The urinary lactulose to sucralose ratio was Queen Sirikit National Convention Center significantly lower in GD, indicating a higher Bangkok, Thailand 3 – 5 March 2010 colonic permeability. GD also presented higher fecal sodium concentrations and the poorest The Conferences: fecal quality. The higher fecal sodium concen- • Petfood Forum Asia 2010 • The FIAAP Conference 2010 tration could be explained by the higher colonic • The Thai Feed Conference 2010 permeability; both variables could be important explanations for higher fecal moisture in Supported by: Thai Petfood Industry Association large dogs. Thai Ministry of Agriculture & Co-Operatives Source: D.C. Hernot et al., 2009. Colonic perme- Thai Department of Livestock Development ability is higher in Great Danes compared with smaller Thai Feed Mill Association breed dogs. JAPAN 93:703-709. doi:10.1111/j.1439- Thai Chamber of Commerce 0396.2008.00858.x Thai Convention & Exhibition Bureau Now co-located with GRAPAS Asia 2010 – Feline iodine need the rice & flour milling, grain, noodle, breakfast cereal and extruded snack production exhibition & conferences. lower than 2006 NRC The purpose of this study was to determine For information visit: the iodine (I) requirement in adult cats. Forty- www.victam.com or www.fiaap.com two healthy euthyroid cats (1.6-13.6 years old) were fed a dry basal diet (0.23 mg/kg I) for a Your key to success minimum of one month, then switched to a

January 2010 Petfood I n d u s t r y

056-1001PETrsh_C2201R7839.indd 56 12/23/2009 12:20:52 PM www.petfoodindustry.com 57

different basal diet supplemented with seven levels of KI for one year. Analyzed I concentrations were 0.17, 0.23, 0.47, 1.1, 3.1, 6.9 and 8.8 mg I/kg diet (dry matter basis). No significant changes in food intake, weight gain or clinical signs were noted. Serum I, daily urinary I, daily fecal I and urinary I:creatinine ratio were linear functions of iodine intake. An estimate of the I requirement (i.e., breakpoint) was determined from regression of Tc(99m) thyroid:salivary ratio on I intake at 12 months as well as nine months I balance. Extrusion The I requirement estimate at 12 months for adult cats (0.46 mg I/kg) was higher than current Association of Key machinery American Feed Control Officials recommendations (0.35 mg Complete plant design I/kg) but lower than the 2006 National Research Council recommended allowance for I (1.4 mg I/kg). Source: K.J. Wedekind et al., 2009. The feline iodine requirement is lower than the 2006 NRC recommended allowance. J. Anim. Physiol. Anim. Nutr. (Berl.) PubMed ID: 19906136

Flaxseed and PUFA enrichment in dogs A study assessed n-3 long chain polyunsaturated fatty acid (PUFA) incorporation after feeding an alpha-linolenic (ALA) rich flaxseed supplemented diet (FLX) to dogs. Enrichment of ALA, eicosapentaenoic acid (EPA) and docos- apentaenoic acid n-3 (DPAn-3) in the FLX-group occurred Meet us at: early on in both phospholipids (PL) and triacylglycerol (TG) fractions but no docosahexaenoic acid (DHA) was found, consistent with data from other species, including humans. The accumulation of DPAn-3 in fasting PL and TG frac- Extruder 1250 tions is likely due to post-absorptive secretion after tissue synthesis. Because conversion of DPAn-3 to DHA occurs in Combizone dryer canine neurologic tissues, this DPAn-3 may provide a circu- lating reservoir for DHA synthesis in such tissues. Although conversion of DPAn-3 to DHA is slow in most species, one-way transport of DPAn-3 in the circulation may help conserve this fatty acid as a substrate for DHA synthesis in brain and retinal tissues, especially when dietary intake of DHA is low. Source: B.L. Dunbar et al., 2009. Early and sustained enrichment of serum n-3 long chain polyunsaturated fatty acids in dogs fed a flaxseed supplemented diet. Lipids. PubMed ID: 19890671

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057-1001PETrsh_C2201R7839.indd 57 12/23/2009 12:21:11 PM The mirror test for your petfood business

Do you often look in the mirror and think: • I have all of the experience I need because I’ve • I’ve never missed a new opportunity, so unlike been in this industry long enough to know that I others I never have to say: “why didn’t I think of don’t regret any mistake I’ve ever made! that first?” • I’m certain I have an accurate external view of • My business is running as smoothly as it can, or my business; I don’t need any market intelligence is it that I usually tune out the things I don’t like because I have all the data I need, PLUS I’m an to be confronted with. expert in understanding all of the special nuances • I‘m certain that I talk to my customers in a way associated with doing business in many different they easily understand and that can fulfil their geographic or cultural regions of the world. needs – No one does this better than me and my • I believe through globalisation all consumers are organization. becoming alike, so my way of doing business • I have my team of internal experts; they know what will be a roaring success in each country I try I need to know. to enter.

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January 2010 Petfood I n d u s t r y

062-1001PETclass_C2201R7851.indd 62 12/23/2009 4:16:01 PM www.petfoodindustry.com 63 Ad Index

3D Corporate Solutions LLC ...... 8-9 DSM Nutritional Prods Ltd ...... 28 Polycello ...... 55 Acadian AgriTech ...... 63 Exopack LLC ...... 23 Premier Tech Systs ...... 39 ADF-Amer Dehydrated Foods ...... 3 Extru-Tech Inc ...... 31, 34 Roberts Packaging ...... 18 Aeroglide Corp ...... 44 Geelen Counterﬂ ow BV ...... C4 Roquette America Inc...... 37 AFB International ...... 32-33 InterSystems ...... 63 SafTest, Agri Systems ...... 14 Interzoo ...... 15 A Division of MP Biomedicals ...... 53 American Feed Industry Assn ...... 36 Intl Ingredient Corp ...... 51 Sanimax Marketing Ltd ...... 48 Ameri-Pac Inc ...... 41, 57 Kemin Nutrisurance Inc ...... 12-13 Schenck AccuRate ...... 28 Andritz Sprout A/S ...... 57 Lortscher Agri Service Inc...... 45 SPF Diana ...... 5 APC Inc ...... 10 Martek Biosciences ...... 20 Summit Ridge Farms ...... 26 Bemis Flex Pkg-Milprint Div ...... C3 North State Flexibles...... 27 The Peterson Co ...... C2 Bill Barr & Co ...... 47 Novus Nutrition Brands LLC ...... 11 The Scoular Company ...... 35 Brabender Technologie ...... 22 Omega Protein Inc ...... 16 Trouw Nutrition USA LLC ...... 1 Buhler Inc ...... 7 Peel Plastic Products Ltd...... 17 US Commodities ...... 51 Cargill Corn Milling ...... 43 Petfood Industry Victam Intl bv ...... 56 Cargill Sweetners N A ...... 19, 21 Strategic Consultants ...... 58 Decagon Devices ...... 40 Pharmachem Laboratories ...... 22

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063-1001PETadindex_C2201R7844.indd 63 12/23/2009 2:23:48 PM 64 www.petfoodindustry.com Industry Get more Petfood IndustryIndustry CalendarCalendar Find more petfood, pet and feed industry events at www. petfoodindustry.com/ EventCalendar.aspx. Corporate headquarters: 303 N. Main Street, Suite 500, Rockford, IL 61101 Tel.: +1.815.966.5400 Fax: +1.968.0941 S M T W T F S S M T W T F S SALES 1 2 1 2 3 4 5 6 REPRESENTATIVES 7 8 9 10 11 12 13 USA: 3 4 5 6 7 8 9 Steve Akins 14 15 16 17 18 19 20 VP/Publisher 10 11 12 13 14 15 16 Tel: +1.919.387.7961 21 22 23 24 25 26 27 [email protected] 17 18 19 20 21 22 23 February 28

Karen Blandford-Anderson 24

January / 25 26 27 28 29 30  Packaging Conference, February Sales Manager 31 Tel: +1.815.966.5571 8-10, 2010, ARIA Resort, Las [email protected]  AFIA Pet Food Conference, Vegas, Nevada, USA. Visit January 26-27, 2010, Georgia World www.thepackagingconference. Michelle Adams Conference Center, Atlanta, Georgia, com or email info@ Inside Sales Manager USA. For more information, visit plastictechnologies.com for more Tel: +1.815.966.5503 www.petfoodconference.com/ information. [email protected] 2010PFC/index.cfm.  Innovations in Continuous Processing Webinar, February Ginny Stadel 10, 2010. Register online at Sales Associate www.ktron.com/webinars or Tel: +1.815.966.5591 email [email protected] for more [email protected] information.  International Feed and Poultry Expo, INTERNATIONAL: January 26-29, 2010, Georgia World Europe & Asia Conference Center, Atlanta, Georgia, Tineke van Spanje USA. For more information, visit Tel: +31.495.526155 www.ipe10.org.  Zoo Russia Professional, [email protected] February 18-21, 2010, Hall 1,  Global PETS Forum, January 28-29, Crocus Expo, Moscow, Russia. Southeast Asia 2010, Vienna, Austria. Visit For registration information, Dingding Li +86.21.54136853 www.petsinfo.net/pets/petsinfo/ email nviongradova@astigroup. [email protected] globalpetsforum for more information. ru or visit www.zoorussia.ru.  Measurement and Control  Practical Short Course on Feeds & Pet of Water Activity in Pet Food Food Extrusion, January 31-February Products Webinar, February 25, 5, 2010, Texas A&M University, 2010. Register online at PETFOOD INDUSTRY (ISSN 0031-6245) is published monthly by Watt Publishing Co., 303 N. Main St., College Station, Texas, USA. www.petfoodindustry.com/ Suite 500, Rockford, Illinois 61101-1018 USA. All Register at www.tamu.edu/extrusion. ViewWebinar.aspx?id=26330. rights reserved. Reproduction in whole or part without written permission is strictly prohibited. PETFOOD INDUSTRY and its logos are registered trademarks of Watt Publishing Co. POSTMASTER: Send address changes to: PETFOOD INDUSTRY, 303 N. Main St., Suite 500, Rockford, Illinois 61101-1018 USA. Pe- riodical postage paid at Rockford, IL and additional mailing ofﬁ ces. Canada: Canada Post International Publication Product Mail Code 1686232.

JANUARY 2010 Petfood I n d u s t r y

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