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How Lego Constructs a Cross-Promotional Franchise with Video Games David Robert Wooten University of Wisconsin-Milwaukee
University of Wisconsin Milwaukee UWM Digital Commons Theses and Dissertations August 2013 How Lego Constructs a Cross-promotional Franchise with Video Games David Robert Wooten University of Wisconsin-Milwaukee Follow this and additional works at: https://dc.uwm.edu/etd Part of the Mass Communication Commons Recommended Citation Wooten, David Robert, "How Lego Constructs a Cross-promotional Franchise with Video Games" (2013). Theses and Dissertations. 273. https://dc.uwm.edu/etd/273 This Thesis is brought to you for free and open access by UWM Digital Commons. It has been accepted for inclusion in Theses and Dissertations by an authorized administrator of UWM Digital Commons. For more information, please contact [email protected]. HOW LEGO CONSTRUCTS A CROSS-PROMOTIONAL FRANCHISE WITH VIDEO GAMES by David Wooten A Thesis Submitted in Partial Fulfillment of the Requirements for the Degree of Master of Arts in Media Studies at The University of Wisconsin-Milwaukee August 2013 ABSTRACT HOW LEGO CONSTRUCTS A CROSS-PROMOTIONAL FRANCHISE WITH VIDEO GAMES by David Wooten The University of Wisconsin-Milwaukee, 2013 Under the Supervision of Professor Michael Newman The purpose of this project is to examine how the cross-promotional Lego video game series functions as the site of a complex relationship between a major toy manufacturer and several media conglomerates simultaneously to create this series of licensed texts. The Lego video game series is financially successful outselling traditionally produced licensed video games. The Lego series also receives critical acclaim from both gaming magazine reviews and user reviews. By conducting both an industrial and audience address study, this project displays how texts that begin as promotional products for Hollywood movies and a toy line can grow into their own franchise of releases that stills bolster the original work. -
The Double-Sided Message of the Lego Movie: the Effects
Cedarville University DigitalCommons@Cedarville Department of English, Literature, and Modern English Seminar Capstone Research Papers Languages 4-30-2015 The ouble-SD ided Message of The Lego oM vie: The ffecE ts of Popular Entertainment on Children in Consumer Culture Jordan Treece Cedarville University, [email protected] Follow this and additional works at: http://digitalcommons.cedarville.edu/ english_seminar_capstone Part of the Art Education Commons, Child Psychology Commons, Children's and Young Adult Literature Commons, and the Literature in English, North America Commons Recommended Citation Treece, Jordan, "The oubD le-Sided Message of The Lego Movie: The Effects of Popular Entertainment on Children in Consumer Culture" (2015). English Seminar Capstone Research Papers. 28. http://digitalcommons.cedarville.edu/english_seminar_capstone/28 This Capstone Project is brought to you for free and open access by DigitalCommons@Cedarville, a service of the Centennial Library. It has been accepted for inclusion in English Seminar Capstone Research Papers by an authorized administrator of DigitalCommons@Cedarville. For more information, please contact [email protected]. Treece 1 Jordan Treece 8 April 2015 The Double-Sided Message of The Lego Movie : The Effects of Popular Entertainment on Children in Consumer Culture One of the most popular and highest-rated films of 2014, The Lego Movie , directed by film powerhouse duo Phil Lord and Chris Miller, has entertained billions of viewers in the past year. With nonstop humor, impressive use of computer animation technology, a clever story-line, a cast of famous actors, anticipated sequels, and the nostalgia of a familiar toy brand, The Lego Movie is bound to be one of the most influential children’s films of the decade. -
See You Later
FINAL-1 Sat, Dec 15, 2018 5:42:00 PM tvupdateYour Weekly Guide to TV Entertainment For the week of December 23 - 29, 2018 Busy Philipps hosts “Busy Tonight” INSIDE •Sports highlights Page 2 See you •TV Word Search Page 2 •Family Favorites Page 4 •Hollywood Q&A Page14 later The battle for late-night dominance continued in 2018 with new hosts, new shows, new formats and surprising turnarounds in ratings. TBS announced that “Conan” would undergo some serious format changes designed to retain its young audience and pull in new viewers from the digital generation, while actress and social media sensation Busy Philipps (“Dawson’s Creek”) began hosting her new late-night vehicle, “Busy Tonight,” on E! WANTED WANTED MOTORCYCLES, SNOWMOBILES, OR ATVS GOLD/DIAMONDS BUY SELL ✦ 37 years in business; A+ rating with the BBB. TRADE To advertise here ✦ For the record, there is only one authentic CASH FOR GOLD, Bay 4 Group Page Shell PARTS & ACCESSORIES We Need: SALESMotorsports & SERVICE please call 5 x 3” Gold • Silver • Coins • Diamonds MASS. MOTORCYCLE1 x 3” (978) 946-2375 We are the ORIGINAL and only AUTHENTIC INSPECTIONS CASH FOR GOLD on the Methuen line, above Enterprise Rent-A-Car 1615 SHAWSHEEN ST., TEWKSBURY, MA at 527 So. Broadway, Rte. 28, Salem, NH • 603-898-2580 978-851-3777 Open 7 Days A Week ~ www.cashforgoldinc.com WWW.BAY4MS.COM FINAL-1 Sat, Dec 15, 2018 5:42:02 PM COMCAST ADELPHIA 2 CHANNEL Kingston Sports Highlights Atkinson Londonderry EFC 47 Brendon Katz vs. Sizwe 12:30 p.m. (8) Soccer EPL Arsenal Boston Celtics at Memphis Grizzlies Salem Sunday Sandown Windham Mnikathi at Liverpool Liverpool, England Live Memphis, Tenn. -
Awesome New Additions to the Legoland® Windsor Resort in 2019
AWESOME NEW ADDITIONS TO THE LEGOLAND® WINDSOR RESORT IN 2019 • Everything is Awesome as LEGOLAND Opens “The LEGO® MOVIE™ 2 Experience • Brand New The Haunted House Monster Party Ride Launching in April 2019 • LEGO® City comes to life in a new 4D movie - LEGO® City 4D – Officer in Pursuit 2019 will see exciting new additions to the LEGOLAND® Windsor Resort when it reopens for the new season. From March 2019, LEGO® fans can discover The LEGO® MOVIE™ 2 Experience, April will see the opening of a spooktacular new ride; The Haunted House Monster Party and in May, a families will see LEGO City come to life in a new 4D movie; LEGO® City 4D - Officer in Pursuit! The LEGO® MOVIE™ 2 Experience In The LEGO® MOVIE™ 2 Experience, guests can experience movie magic and explore an actual LEGO® set as seen in “The LEGO® MOVIE™ 2”. Returning heroes Emmet, Wyldstyle, and their LEGO co-stars can be spotted in their hometown of Apocalypseburg recreated in miniature LEGO scale. Families will be amazed by the details that go into making this 3D animated blockbuster movie. The LEGO® MOVIE™ 2 Experience is created out of 62,254 LEGO bricks, featuring 628 types of LEGO elements, utilizing 31 different colours. The new attraction offers guests a up-close look at Apocalypseburg and movie fans can stand in the same place as characters from the film and imagine being in the action. LEGOLAND Model Makers have been reconstructing a piece of the set from the new movie for five months, working with Warner Bros. -
A Celebration of Superheroes Virtual Conference 2021 May 01-May 08 #Depaulheroes
1 A Celebration of Superheroes Virtual Conference 2021 May 01-May 08 #DePaulHeroes Conference organizer: Paul Booth ([email protected]) with Elise Fong and Rebecca Woods 2 ACKNOWLEDGMENTS This has been a strange year, to be sure. My appreciation to everyone who has stuck with us throughout the trials and tribulations of the pandemic. The 2020 Celebration of Superheroes was postponed until 2021, and then went virtual – but throughout it all, over 90% of our speakers, both our keynotes, our featured speakers, and most of our vendors stuck with us. Thank you all so much! This conference couldn’t have happened without help from: • The College of Communication at DePaul University (especially Gina Christodoulou, Michael DeAngelis, Aaron Krupp, Lexa Murphy, and Lea Palmeno) • The University Research Council at DePaul University • The School of Cinematic Arts, The Latin American/Latino Studies Program, and the Center for Latino Research at DePaul University • My research assistants, Elise Fong and Rebecca Woods • Our Keynotes, Dr. Frederick Aldama and Sarah Kuhn (thank you!) • All our speakers… • And all of you! Conference book and swag We are selling our conference book and conference swag again this year! It’s all virtual, so check out our website popcultureconference.com to see how you can order. All proceeds from book sales benefit Global Girl Media, and all proceeds from swag benefit this year’s charity, Vigilant Love. DISCORD and Popcultureconference.com As a virtual conference, A Celebration of Superheroes is using Discord as our conference ‘hub’ and our website PopCultureConference.com as our presentation space. While live keynotes, featured speakers, and special events will take place on Zoom on May 01, Discord is where you will be able to continue the conversation spurred by a given event and our website is where you can find the panels. -
Environment Mapping Using the Lego Mindstorms NXT and Lejos NXJ
Environment Mapping using the Lego Mindstorms NXT and leJOS NXJ Gerardo Oliveira 1, Ricardo Silva 1, Tiago Lira 1, Luis Paulo Reis 1,2 1 FEUP – Faculdade de Engenharia da Universidade do Porto, Portugal 2 LIACC – Laboratório de Inteligência Artificial e Ciência de Computadores da Universidade do Porto, Portugal Rua Dr. Roberto Frias, s/n 4200-465 Porto, Portugal {ei04106, ei03087, ei04085, lpreis}@fe.up.pt Abstract. This paper presents a project of simultaneous localization and mapping (SLAM) of an indoor environment focusing on the use of autonomous mobile robotics. The developed work was implemented using the Lego Mindstorms NXT platform and leJOS NXJ as the programming language. The NXJ consists of an open source project which uses a tiny Java Virtual Machine (JVM) and provides a very powerful API as well the necessary tools to upload code to the NXT brick. In addition, the leJOS NXJ enables efficient programming and easiness of communication due to its support of Bluetooth technology. Thus, exploiting the mobile robotics platform flexibility plus the programming language potential, our goals were successfully achieved by implementing a simple subsumption architecture and using a trigonometry based approach, in order to obtain a mapped representation of the robot's environment. Keywords: Lego Mindstorms, NXT, leJOS, NXJ, Java, Robotics, Mapping, Subsumption Architecture, Behavior-Based, Client-Server. 1 Introduction One of the major problems in the field of robotics is known as SLAM (Simultaneous Localization and Mapping) [3], consisting of a technique used by robots and autonomous vehicles to build up a map within an unknown environment while at the same time keeping track of their current position. -
An Analysis of LEGO's Response to an Attack on Its Partnership With
60 — Elon Journal of Undergraduate Research in Communications, Vol. 7, No. 1 • Spring 2016 An Analysis of LEGO’s Response to an Attack on its Partnership with Royal Dutch Shell MaryClaire Schulz Strategic Communications Elon University Abstract In 2014, Greenpeace launched an attack on a 50-year brand partnership between Danish toy company LEGO and Royal Dutch Shell, an oil and gas corporation. Through the analysis of Greenpeace’s campaign and LEGO’s responses over a three-month period, this case study examined how Greenpeace influenced LEGO’s communications with its consumers and its subsequent decision to terminate its partnership with Shell. Findings suggest that the popularity of a Greenpeace viral video played a role in LEGO’s decision, in addition to accusations questioning LEGO’s investment in children’s futures. I. Introduction In light of worldwide economic hardship and an increasingly competitive business market, it seems that a family-owned business specializing in the manufacturing of tiny plastic building bricks would be struggling for success. But careful craftsmanship coupled with decades of strategic branding has led the Danish toy company LEGO Group to become one of the most popular toy companies in the world. However, LEGO’s 50-year partnership with oil and gas corporation Royal Dutch Shell caught the attention of Greenpeace in July 2014, which launched a campaign attacking the toy company for supporting a corporation threatening the Arctic environment. Greenpeace’s attack on the partnership peaked with its release of a YouTube video titled “LEGO: Everything is NOT awesome,” a work by BAFTA-winning creative agency Don’t Panic. -
Super Heroes
BRP WRE Bizarro Day! (DC Super Friends) Crime Wave! (DC Super Friends) Super Hardcover B8555BR Brain Freeze! (DC Super Friends) Heroes H2934GO Going Bananas (DC Super Friends) S5395TR T. Rex Trouble (DC Super Friends) W9441CR Crime Wave! (DC Super Friends) Juvenile Fiction Beginning Readers Paperback JUV ASH Batman: The Brave and the Bold Paperback BRP ASH Batman and Friends JUV DCS The Flash: Shadow of the Sun Captain Cold’s Artic Eruption (The BRP BRI Batman Versus Man-Bat Flash) Gorilla Warfare (The Flash) BRP ELI Flying High (DC Super Friends) Shell Shocker (The Flash) BRP FIG Spider-Man Saves the Day The Attack of Professor Zoom! (The Flash) BRP HIL Spider-Man Versus the Scorpion Wrath of the Weather Wizard (The Flash) Spider-Man Versus the Lizard Battle of the Blue Lanterns (Green Spider-Man Amazing Friends Lantern) Beware Our Power (Green Lantern) BRP LEM Superman Versus the Silver Banshee Guardian of Earth (Green Lantern) Batman: Who is Clayface? The Last Super Hero (Green Lantern) The Light King Strikes! (Green Lantern) BRP ROS Friends and Foes (Superman) Man of Steel: Superman’s Superpowers JUV JAF Wonder Woman Team Spirit (Marvel Super Hero Squad) The Trouble with Thor JUV JUS In Darkest Night (Justice League) BRP SAZ Superman: Escape from the Phantom Secret Origins (Justice League) Zone The Gauntlet (Justice League) Wings of War (Justice League) BRP SHE T. Rex Trouble (DC Super Friends) Aliens Attack (Marvel Super Hero JUV LER Batman Begins: The Junior Novel Squad) JUV SUP Superman Returns: The Last Son of BRP STE I Am Wonder -
21034 London Great Britain London
21034 London Great Britain London Originally founded by the Romans over 2,000 years ago, culturally diverse; more than 300 languages are spoken by London has grown to become the cultural and economic its population of over 8.5 million people. capital of Britain and one of the world’s truly global cities. Standing on the River Thames, London’s skyline reflects Famous for its finance, fashion and arts industries, London both the city’s diverse and colorful past and its continued is the world’s most visited city and also one of its most ambition to embrace bold, modern architectural statements. [ “When a man is tired of London, he is tired of life; for there is in London all that life can afford.” ] Samuel Johnson 2 3 The National Gallery From the very start, the aim of the National Gallery was to ensure that the widest public possible could enjoy its collection. When Parliament agreed to pay for the construction of a new gallery in 1831, there were lengthy discussions about where the building should be located. Trafalgar Square was eventually chosen, as it was considered to be at the very center of the city and therefore accessible by all classes of London society. Construction began in 1832 and the new gallery was finally completed in 1838. The building has been enlarged and altered many times as the National Gallery’s collection grew and today holds over 2,300 works of art. Over six million people visit the Gallery every year to enjoy works by Leonardo da Vinci, Vincent Van Gogh and J.M.W. -
LEGO® Shakespeare™ and the Question of Creativity Nathalie Vienne-Guerrin, Sarah Hatchuel
”To build or not to build” : LEGO® Shakespeare™ and the Question of Creativity Nathalie Vienne-Guerrin, Sarah Hatchuel To cite this version: Nathalie Vienne-Guerrin, Sarah Hatchuel. ”To build or not to build” : LEGO® Shakespeare™ and the Question of Creativity. The Journal of Shakespeare and Appropriation, Borrowers and Lenders, 2018, XI (2). halshs-01796908 HAL Id: halshs-01796908 https://halshs.archives-ouvertes.fr/halshs-01796908 Submitted on 21 Nov 2019 HAL is a multi-disciplinary open access L’archive ouverte pluridisciplinaire HAL, est archive for the deposit and dissemination of sci- destinée au dépôt et à la diffusion de documents entific research documents, whether they are pub- scientifiques de niveau recherche, publiés ou non, lished or not. The documents may come from émanant des établissements d’enseignement et de teaching and research institutions in France or recherche français ou étrangers, des laboratoires abroad, or from public or private research centers. publics ou privés. "To build or not to build": LEGO® Shakespeare™ and the Question of Creativity Sarah Hatchuel, University of Le Havre Nathalie Vienne-Guerrin, University Paul-Valéry Montpellier 3 Abstract This essay aims to explore the cultural stakes underlying the fleeting and almost incongruous Shakespearean presence in The LEGO Movie (2014), analyze the meeting of "LEGO" and "Shakespeare" in the cinematic and digital worlds, and suggest that at the heart of the connection between Shakespeare and LEGO lies the question of originality and creativity. "LEGO Shakespeare" evinces interesting modes of articulation between art and industry, production and consumption, high- brow culture and low-brow culture and invites us to study how Shakespeare is digested into and interacts with multi-layered cultural artifacts. -
Guests with Disabilities Guide Table of Contents
GUESTS WITH DISABILITIES GUIDE TABLE OF CONTENTS 1......................................................................FAQ/TIPS 2................................................................PREP/ARRIVAL 3 .....MODEL CITIZENS/ FIRST AID/ BREAK AREA/ ACCESS 4..AUTISM/ STORYBOARDS/ CHEAT SHEET/ BLUEHERO PASS 5 ....................................................ADA REQUIREMENTS 8 .........................................................................SAFETY 9 ..............................................SAFETY SYMBOLS GUIDE 10-17 ....................ATTRACTION SAFETY INFORMATION 19-20................WATER PARK/ ENTERTAINMENT/ SAFETY 21 ...................................HOTEL SAFTEY INFORMATION 22...................................SHOPS/ FOOD AND BEVERAGE Additional information about LEGOLAND® Florida Resort, including our services for Guests with Disabilities can be found by visiting our website or by calling (877) 350-5346. All restrictions are also available for download from this website. This guide outlines specific information about each attraction, including height requirements and health restrictions. LEGOLAND® Florida shops, restaurants, show venues and the majority of our rides and attractions are (ADA) accessible to guests who use wheelchairs or are in need of specials services. Please use this guide in addition to the park map to ensure your safety and enjoyment on your visit. FREQUENTLY ASKED QUESTIONS & HELPFUL TIPS What are some tips to prepare my family member with a disability for a trip to LEGOLAND® Florida Resort? -
Company Timeline Innovation and Production Play Experiences For
PlayInnovationCompany and experiencesproductiontimeline for every child We want to continue creating new opportunitiesBeingThrough committed almost for a children tocentury, bringing tothe reach high-quality LEGO Group ® theirLEGOhas grown potential play from experiences by being learning a small to through millions local play. companyof Wechildreninto constantly being around one innovateof the the world, world’s to providewe leading are focusedchildren withonsuppliers providing high-quality of creative a product and playsafe range andproducts thatlearning reflects thatthematerials. individual encourage Here needs themis a timeline andto problem-solve, interests summing of up collaborate,everya family child. belief discover, in an idea, and theimagine. meaning and substance of the LEGO® name and brand, and our most iconic historical events. The LEGO Group A short presentation Based on the iconic LEGO ® brick, the Contents LEGO Group is one of the world’s leading manufacturers of play materials with headquarters in Billund, Denmark, and main offices in Enfield (USA), London (UK), Shanghai (China), and Singapore. Company snapshot 1 PlayInnovationCompany and ‘Children are our role models’ 2 This booklet provides highlights on how ® The LEGO Strategy 3 we set out to achieve our mission to inspire Organisational structure 4 and develop the builders of tomorrow The LEGO Foundation 4 through creative play and learning. LEGO® Education 5 experiencesproductiontimeline Play experiences for every child 7 Highlight of LEGO® products 10 Innovation