You Should Be Selling

By Darl Bl ack & Mike Pehanich Lures PowerBait Ripple Shad Berkley A unique segmented body provides more vibration and swimming ac- tion. The ripple sides offer better scent dispersion. The oversize red eye offers another fish attraction trigger. The Ripple Shad is available in two lengths and eight colors. »»www.purefishing.com; 803-754-7000

The hottest lures Rat-L-Trap High-Def of 2010 are Bill Lewis Lures The newest Rat-L-Traps feature engraved scales, 3-D likely found on eyes and detailed hand painting. The Liv-N-Sound fea- these pages. ture has been modified to a lower frequency pitch for 1-inch Gulp Alive Minnow clear water. The 21 new HD Traps are available in a Berkley three-pattern Tilapia Series, six-pattern Sunfish Series Following the success of larger and a 12-pattern specific baitfish Northwoods Series. minnows in the Gulp Alive lineup, »»www.rat-l-trap.com; the company downsized the min- 318-487-0352 now. The 1-inch Gulp Alive Min- now is available in seven colors. »»www.purefishing.com; 803-754-7000

5-inch PowerBait Hand Poured Curl Tail Worm Berkley Scooter Jig The 5-inch Hand Poured Curl Tail Worm joins Accent Berkley’s Poured Finesse Worm lineup. The Curl A patent-pending free-range hook Tail provides added vibration and can be fished system is the heart of the new Scooter Texas-style or on a finesse leadhead. It will be Jig, which amounts to a wide gap available in 12 colors. hook hinged to a leadhead jig, allow- »»www.purefishing.com; ing unhampered hook movement and 803-754-7000 more natural bait/trailer appearance. »»www.fishaccent.com; 636-519-4840 ftr 22 September 2009 IndEx Company ...... Page No. Accent...... 2. 2 American Rod & Gun...... 3. 4 Bass Assassin...... 34 Bayou Tackle ...... 32 Bechhold & Son Flasher & Lure Co ...... 29 Berkley 1-inch Gulp Alive Minnow ...... 22 5-inch PowerBait Hand Poured Curl Tail Worm...... 22 PowerBait Ripple Shad ...... 22 Big Bite Baits Cane Stick...... 34 Fighting Frog...... 37 Bill Lewis Lures ...... 22 Booyah...... 2. 5 Buckeye...... 33 Crème Lures...... 26 Culprit...... 2. 3 Damiki Ultimate Hydra ...... 28 Mamba Jig...... 2. 8 Topwater Shad WormClad Wacky Spin MTS ...... 28 Culprit IronClads/Lake Resources Group Fish Harder Co . Mad Maxx...... 29 Having the profile of a baitfish The Wacky Spin combines a wacky-rigged Fish Harder Co...... 2. 9 Gary Yamamoto ...... 30 but being weedless as well, the WormClad with a single spinner blade for Gene Larew Biffle Bug...... 30 Ultimate Topwater Shad has a added attraction. Gene Larew...... 3. 0 walk-the-dog action that entices www.ironcladlures.com; ...... 37 »» IronClads/Lake Resources Group...... 2. 3 open water predators; or it can be 608-513-3535 Jackall Bros . Sasuketi Craw...... 3. 0 fished in the thickest cover. The lure SuperpinTail...... 30 is available in five colors. Koppers...... 34 Lake Fork Tackle...... 24 »»www.culprit.com; 888-252-7421 LaserLure Laser Jig...... 2. 3 Rattling Laser...... 2. 3 Lindy Lindy Shadling...... 3. 0 Viking Glow Spoon...... 3. 0 Lobina Lures...... 3. 4 Lucky Craft Rattling EPG Pointer 170/180...... 2. 4 3-Joint Pointer 125...... 24 Laser Pointer 95 Silent ...... 24 LaserLure Mann’s HardNose Snake ...... 25 Incorporating the company’s patented laser Textured Stretch 6+...... 25 MegaStrike...... 25 technology with new sound and vibration, La- Molix...... 3. 0 Mystic Tackleworks...... 32 serLure has created controlled rapid movement NetBait...... 2. 5 Hard Leg Elite FrogZ in its new Rattling Laser, a lipless bait featuring Northland Tackle Macho Minnow...... 24 Z-Man detailed scaling, 3-D eyes and red Mustad Tri- Mr. Walleye Crawler Hauler ...... 24 Optimum The FrogZ combines two plastics ple Grip hooks. It is available in 15 colors. 7-inch BLT (Baby Line Thru)...... 31 of varying hardness, making it a lure »»www.laserlure.com; 7-inch Double Diamond...... 31 that can withstand numerous as- 877-527-5873 saults from hungry bass. »»www.zmanfishing.com; 843-377-2800

Cross Swamp Reins Japan This X-shaped bait looks like two plastic worms Laser Jig crossed at the center. It can Ultra Frog LaserLure be center-hooked on a Z-Man Explaining that its laser light beam Zappu-weighted wacky The closed-cell Elaztech body of elicits frenzied responses from fish, LaserLure intro- hook or hooked at the end of this new frog from Z-Man will not duces its water-activated, computer-controlled laser an appendage to make a absorb water and comes with the beam infused into a jig. Texas . company’s innovative Trigger Hook. »»www.laserlure.com; 877-527-5873 »»www.optimumbaits.com; »»www.zmanfishing.com; 951-676-6384 843-377-2800

23 FTR September 2009 You Should Be Selling

Hyper Lizard Lake Fork Tackle Available in 6- and 9-inch sizes, this segmented Mr. Walleye Crawler lizard has a paddle tail and swims naturally even Walleye Stacker Hauler when falling through the water column. TTI-Blakemore Northland »»www.lftlures.com; 800-408-2028 Designed for drifting or slow Created to quell the de- , this rig incorporates a mand from anglers who No. 2 StandOut hook several inches troll and drift the Great above a Road Runner glow-head. Lakes for walleye, the Mr. The rigs are available in four colors. Walleye Crawler Hauler »»www.ttiblakemore.com; has metallic fish scale at- 334-567-2011 tractor blades, comes rigged with a 17-pound-test fluorocarbon leader and is available in 12 different blade colors. »»www.northlandtackle. Road Runner com; 218-751-6723 Natural Science Series TTI-Blakemore The company’s Natural Science series of jigheads features 3-D eyes, a black nickel hook and a custom Pointer 95 Silent foil finish. This series is available in two sizes and sev- Lucky Craft en custom baitfish finishes. Designed for the most finicky fish »»www.ttiblakemore.com; 334-567-2011 in clear, cold water, this Pointer does not have rattles or a weight transfer system. The Pointer 95 is available in 14 finishes. »»www.luckycraft.com; 714-241-8484 Macho Minnow Northland Fishing Tackle The Macho Minnow is a minnow-imitating spoon developed for verti- cal jigging below a boat or ice hole. It features a cut- EPG Pointer 170/180 slab beveled-edge design Lucky Craft that creates an erratic tum- These jointed slow-sinking swimmers, built for 3-Joint bling, darting action and muskie and , have heavy-duty hard- Pointer 125 has a kicker fin tail. The ware and are available in nine specific finishes repre- Lucky Craft lure is available in six sizes sentative of Northern baitfish. Designed to work close to the sur- and 10 holographic baitfish »»www.luckycraft.com; 714-241-8484 face, the 3-Joint Pointer 125 can be image patterns. fished like a or jerkbait. »»www.northlandtackle. The lure weighs 1 ounce and is avail- com; 218-751-6723 able in eight colors. »»www.luckycraft.com; 714-241-8484 ftr 24 September 2009 IndEx, continued Company ...... Page No. Panther Martin ...... 37 Persuader American ...... 3. 4 VMC Corp Flat Rap ...... 32 MaxRap...... 3. 2 Trigger X...... 3. 2 Trolls-To-Shad & Trolls-To-Minnow...... 3. 2 Reaction Strike ...... 25 Reins Japan...... 2. 3 Revere Maxx Fishing...... 2. 6 Santone Lures...... 25 Sebile Magic Swimmer Soft Pro ...... 27 Spin Shad...... 2. 7 Vibrato Jig...... 2. 7 HardNose Snake Secret Weapon Lures Crank, Spin & Buzz ...... 30 Mann’s SLOG...... 3. 1 Skinny Bear Bass Jigs ...... 26 Described as “the world’s only soft plastic Skippy FiSH Bait Co ...... 3. 2 snake that stays put on the hook,” this 10- Snag Proof...... 2. 6 Spro rEvolution Shad inch floating snake is the latest addition to BBZ-1 Jr...... 26 Reaction Strike the HardNose lineup. Capable of floating a King Daddy Bronzeye Frog ...... 26 Little John DD ...... 26 Designed by Bassmaster Elite Se- 5/0 hook, the beefier body provides more Strike King Hack Attack Jig ...... 33 ries angler Mark Burgess, the rEvo- weight for greater casting distance. The snake Rage Eeliminator...... 3. 3 lution Shad swimbait is a 4-inch- is available in five colors. Sexy Swimmer...... 3. 3 Strike Pro long jointed hard bait available in »»www.mannsbait.com; 334-687-5716 Flex Crawfish ...... 28 Hunchback Wake Bait...... 28 wake, slow-fall, fast-fall and sus- Tightlines ...... 28 pending models. Timbuktu Outdoors...... 2. 9 TTI-Blakemore »»www.reactionstrike.com; Road Runner Natural Science Series...... 24 Walleye Stacker...... 24 317-752-8608 Tuscaroran Pro-Lures...... 28 Ultimate Bucket Mouth...... 27 Uncle Josh...... 2. 6 V&M Hula Shad ...... 37 Swim Jig...... 3. 7 Yakima Bait Co . Hildebrandt Elite Pro Series Spinnerbait. . . .28 Yo-Zuri America Sashimi Minnow FW...... 3. 3 Sashimi Shad ...... 33 Textured Stretch 6+ Yum Money Frog...... 3. 7 Mann’s Money Hound ...... 37 Z-Man Strikeback The newest member of the Stretch Hard Leg Elite FrogZ...... 2. 3 Spinnerbait series from Mann’s has the textured look Ultra Frog...... 2. 3 MegaStrike of a real baitfish. The 6+ complements the Zoom...... 3. 4 This spinnerbait has a midsection deeper divers in the Stretch series, allowing an- joint that allows the hook to swing glers to cover shallower water when casting or trolling 180 degrees, thereby reducing the for large gamefish. It is offered in 12 color schemes. chance of a fish throwing the lure. It »»www.mannsbait.com; 334-687-5716 is available in three weights and five color combinations. »»www.megastrike.com; 866-454-6487 Booyah Micro Pond Magic Booyah A single Colorado blade Paddle Tail Worm on an R-bend wire produces NetBait an emphatic, fish-attracting If you’re looking for a worm that can kick up a thump on this durable 1/8- 4-Runner Spinnerbait fuss, look no further than NetBait’s Paddle Tail ounce spinnerbait. The lure Santone Lures Worm, which has an oversize tail. It can be fished features a Bio-Flex silicone The 4-Runner is available along the bottom or as a “buzzer” on top. skirt, 3-D eyes and a round in 3/8- to 1 1/2-ounce sizes and »»www.netbait.com; 334-382-3080 bend Mustad hook. 19 color combinations. »»www.booyahbaits.com; »»www.santonelures.com; 479-782-8971 903-285-0648 25 FTR September 2009 You Should Be Selling

BBZ-1 Jr. Spro Building on the big-fish catching success of the original BBZ-1, the Jr. measures 6 inches, swims like the real Mad Dog Minnow thing and has an amazing finish. Crème Lures »»www.spro.com; 770-919-1722 This lipless flex combines hard bait action with the feel of soft plastic. An interchangeable Drop Shot hook system allows use of a double or single hook to Worm reduce hang-ups around cover or a treble hook for Skinny Bear Bass Jigs open water. The lure is offered in eight colors. This 3 1/2-inch soft »»www.cremelure.com; 800-445-8737 plastic minnow bait can be employed for drop shot- ting, split shotting or on a darter head. The oversize King Daddy eyes and detailed scale pat- Bronzeye Frog tern combine to make a re- Spro alistic minnow bait that An upsized version of the popular will fool any bass. Rex-Rip Frog Spro Bronzeye Frog, the King Dad- »»www.skinnybear Revere Maxx Fishing dy weighs 1 ounce, features a 6/0 bassjigs.com; This hard-body frog lure incorporates two Gamakatsu Superline EWG double 661-589-4564 interchangeable trailing hooks. Skirts, paddletail hook and is available in six colors. grubs, curled-tail grubs or worms are rigged on the »»www.spro.com; 770-919-1722 hooks to create legs. Any hook or any soft plastic may be used. The Rex-Rip is available in 12 colors. »»www.rockstarfrog.com; 610-762-4466

4-Flex Shad Uncle Josh Little John DD A hard-bodied swimbait, Spro the 4-Flex Shad’s segmented Ish’s Phat Frog With the addition of the Little body always remains up- Snag Proof John DD (Deep Diver), Spro now right and can be made to Designed by Bassmaster Elite Series offers a crankbait that dives to a true turn 180 degrees with a angler Ish Monroe, the Phat Frog features an inner 20 feet. The Little John DD features hard snap of the rod. The tube construction, making it virtually unsinkable a tungsten weight-transfer system slow-sinking lure is avail- because the hollow body cannot fill up with water. and aerodynamic design for long able in six preyfish patterns. The legs of the lure are also set farther apart on the casts. The lure weighs 1 ounce and »»www.unclejosh.com; lure to enhance hook sets. The lure is available in comes in seven colors. 920-563-2491 eight colors. »»www.spro.com; »»www.snagproof.com; 513-489-6483 770-919-1722 ftr 26 September 2009 bassin suave ad.pdf 5/30/09 9:05:20 AM SMOOTH MOVES Introducing the New Rico Suave’ The ultimate “Walking Bait”

Spin Shad Sebile C The Spin Shad has a wide, weighted belly, M narrow back and a shad-shaped blade as a trail- Y er. The lure is available in 3/4- and 1 1/4- ounce sizes. CM »»www.sebileusa.com; 325-437-8103 MY

CY

CMY

K SV-562 Blue Chartreuse 4 1/2” topwater,, 1/2 oz. #2 front & #4 back hooks

Magic Swimmer Soft Pro Sebile This soft plastic version of the wildly popu- lar hard bait has an impressive finish and an incredibly lifelike swimming action. The lure MASON 1_4 PG FTR:MASON 1_4 PG FTR 3/10/08 2:22 PM Page 1 is available in two sizes, 4- and 5-inch, and a circle NO . 004 on reader service card host of lifelike colors. »»www.sebileusa.com; 325-437-8103

Vibrato Jig Sebile This unique vibrating jig lure flutters and vibrates on both the upstroke and fall. Designed as a Sell Proven Brands multispecies lure for deep water, the With Consistant Margins: Vibrato is available in six sizes and six colors. »»www.sebileusa.com; 325-437-8103 Mason Lines, Leaders and Terminal Tackle Customer Service is our way of life... month after month...year after year!

Ugly Frog Ultimate Bucket Mouth This realistic fake amphibian, complete with bumps and warts, not only looks like a real frog but floats like one. It can be hopped or skipped along the surface. Mason Tackle Company 11273 Center Street • Otisville, MI 48463 »»www.ultimatebucketmouth.com; P: 800.356.3640 • F: 810.631.8695 281-528-9410 [email protected]

circle NO . 005 on reader service card You Should Be Selling

Hydra Hunchback Wake Bait Damiki Strike Pro The tentacles of this lure are made An addition to the Hunchback series of bug-eyed of a buoyant material, causing the diving baits, the EG-112 wake bait comes in two siz- skirt to flare, making what looks es and will walk-the-dog on the surface on a direct like a tube into a killer bait even retrieve. The lure is available in 13 colors. when it is sitting still on the bottom. »»www.strikepro.com.tw; »»www.damiki.com; 661-702-0506 409-938-7400

Ultimate Vision Lures Tightlines The company’s ultraviolet lures are available in nine body styles and 12 colors. »»www.uv-tackle.com; 660-853-9290 Flex Crawfish MTS Spinnerbait Strike Pro Damiki One of the more realistic The multi-hull design of this spin- lures to be shown at ICAST nerbait’s head adds turbulence and 2009, the Flex Crawfish can be makes the lure track well, even at high used for flipping and pitching or crawled along the speeds. The bait features a silicone skirt bottom in deeper water. The action of this lure is and a three-pronged trailer keeper. that of a crawfish moving backward, tail under »»www.damiki.com; body. It also contains a rattle. 661-702-0506 »»www.strikepro.com.tw; 409-938-7400 Hildebrandt Elite Pro Series Spinnerbait Yakima Bait Co . These feature an ultraviolet coating on the blades Mamba Jig and are available in three Damiki sizes and eight colors. The streamlined head of this jig »»www.yakimabait.com; Rude Frog makes it ideal for fishing heavy cover. 800-527-2711 Tuscaroran Pro-Lures It features a skirt made with both This frog, said to be impossible to roll upside fine round rubber and cut silicone, down during the retrieve, is made of firmer soft plas- said to give the jig a natural pulsating tic capable of standing up to catching multiple fish. action when retrieved; and it is avail- »»[email protected]; able in 1/4-, 3/8- and 1/2-ounce sizes. 954-651-7312 »»www.damiki.com; 661-702-0506 ftr 28 September 2009 Mad Maxx Fish Harder Co . This frog has 3-D eyes, tungsten rattles and a MiHatchii hook. It also features a drain hole at the rear to prevent the frog from taking on water and sinking. »»www.tru-tungsten.com; 724-349-2267

Fisher’s Choice UV Series Fish Catcher Timbuktu Outdoors Bechhold & Son Flasher & Lure Co . These canned crickets, This inline vertical 5-inch wax worms, superworms attractor attachment has ultraviolet Tru-Life (large meal worms) and coating, making it ideal for fishing Swimbait nightcrawlers give anglers a in deep water and in low light Fish Harder Co . go-anywhere package when conditions. Available in wake/slow-sinking and slow/fast- real bait is required. »»www.fishcatcher.com; sinking versions, this realistic 5-incher comes with two »»www.timbuktu 530-367-6650 removable tungsten balls to adjust the rate of its fall. outdoors.com; »»www.tru-tungsten.com; 724-349-2267 706-343-6098

circle NO . 002 on reader service card 29 FTR September 2009 You Should Be Selling

Curly Tail Worm & Kut Tail Worm Lindy Shadling Gary Yamamoto Lindy Two of the company’s most popular soft baits The company captured the exact Biffle Bug have been upsized: The Curly Tail is now available colors and patterns of popular bait- Gene Larew in a 12-inch version; and the Kut Tail now comes in fish to create this line of lures. The This versatile hollow- a 10-inch size. They can be fished Texas rigged on a M-frame pull point helps the lure bodied creature bait has 4/0 or 5/0 extra-wide gap hook. run straight at nearly any speed. thin front-end tentacles, »»www.baits.com; 928-645-3812 »»www.lindyfishingtackle.com; ribbontail legs, webbed feet 218-829-1714 and a flat tapered tail to a beaver body. Anglers can pinch off the rear legs to create a glide bait. The lure is also great for Texas or SuperpinTail Carolina rigs. Jackall Bros . »»www.genelarewlures. A cousin to Jackall’s Crosstail Shad, com; 800-937-7258 this quivering drop shot bait has 3-D eyes and comes in six realistic colors, such as goby, and baby bass. »»www.jackall-lures.com; 562-493-0300 Vis Shad Molix This swimbait features a flow-through design said to create turbulence and an erratic action as the lure moves through the water. »»www.molixfishing.com; Sasuketi Craw +39-051-887919 Jackall Bros . Designed for pitching and flipping applications, this neat 4-inch lure has a Bobby Garland torpedo-shaped body and oversize claws. Mo’ Glo It is available in six colors, including green pumpkin. Gene Larew »»www.jackall-lures.com; 562-493-0300 The three plugs — Slab Slay-r, Baby Shad and Stroll’R — in this line SLOG glow like you wouldn’t be- Secret Weapon Lures lieve. They are great for Viking Glow Spoon This lure kit includes a plastic paring with the company’s Lindy head and three separate ElaZtech Mo’ Glo Jigheads. The original Viking Spoon is now available in six plastics — lizard, snake and frog — »»www.genelarewlures. new glow colors designed for low light for combinations that can be fished com; 800-937-7258 conditions or presentations in extremely deep water throughout the water column. beyond the reach of sunlight. »»www.secretweaponlures.com; »»www.lindyfishingtackle.com; 218-829-1714 615-469-5710 ftr 30 September 2009 7-inch BLT (Baby Line Thru) Optimum The upsized BLT is ideal for big bass, trophy stripers, muskie and pike. And like all BLTs, the line passes through a sleeve to tie directly to a belly-positioned hook that pulls away from the lure during the fight. »»www.optimumbaits.com; 951-676-6384

List it for FREE and have it viewed by thousands of 7-inch Double Diamond outdoors enthusiasts who Optimum This supersized swimbait are ready to buy! features subtle design changes that allow it to track true on a weighted or unweighted 11/0 hook. It’s avail- able in 30 colors. »»www.optimumbaits.com; 951-676-6384

Boats, ATVs, fishing and hunting gear, motorhomes and more! Crank, Spin & Buzz Secret Weapon Lures This mix and match wire-bait kit offers 22 components, including Start your classified Colorado, willow and buzzbait blades, along with assorted skirts listing today! and trailers, for anglers who like to make their own spinnerbaits and buzzbaits. »»www.secretweaponlures.com; espnoutdoors.com/classifieds 615-469-5710

31 FTR September 2009 You Should Be Selling

SkippyFiSH MaxRap Skippy FiSH Bait Co . Rapala VMC Corp . The company’s jerkbait has a Y-shaped tail This suspending jerkbait and comes in several realistic colors. features an aerodynamic »»www.skippyfish.com; 610-906-3114 body and patented in- ternal MaxCast system for long-distance cast- ing. The bait features laser-engraved scales and a wounded-minnow action. »»www.rapala.com; 952-933-0046

Trolls-To-Shad & Trolls-To-Minnow Rapala VMC Corp . Inspired by the DT crankbait series, Flat Rap these trolling-specific lures dive to specific Rapala VMC Corp . depths when attached to the end of 100 feet of Flat sides and a triangu- 10-pound-test monofilament. The two sizes lar lip give this slow-rising available for each model are designed to reach balsa jerkbait, available in 5- and 20-foot depths. 3 1/8- and 4-inch sizes, a »»www.rapala.com; unique look and action. 952-933-0046 »»www.rapala.com; 952-933-0046 BT Thin Bayou Tackle The thin profile of this spinner- bait helps it swim through the gnar- liest cover while remaining bal- BioPulse anced. The lures are available in Mystic Tackleworks 3/8- and 1/2-ounce sizes. The lure that won the Best »»www.bayoutackle.com; Trigger X Hard Lure category of ICAST 2008 never 608-444-9102 Rapala VMC made it to market in 2009. A newer, better lure The company’s line of will, however, make it to market in 2010, the compa- soft plastics is fused with ny says. The BioPulse system combines a realistic bait bio-salt and Ultrabite profile with a neurosensory stimulating attractant species-specific aggression said to drive fish to bite. pheromones. »»www.mystictackleworks.com; »»www.triggerx.com; 860-415-0530 952-933-0046 ftr 32 September 2009 Sashimi Shad Yo-Zuri America The latest crankbait entry in the Sashimi color-change family sports a shad-like action and appearance. Hack Attack Jig The bait features 3-D eyes, raised Strike King gill plates, lateral lines and has a Designed by Bassmaster Elite Series angler Greg Hackney pulsating action. for use in heavy cover, this jig is made to withstand the pun- »»www.yo-zuri.com; ishment of braid or heavy fluorocarbon line and stout tackle. 888-336-9775 The jig also features an exclusive heavy-wire black nickel hook and a heavy-duty weedguard. »»www.strikeking.com; 901-853-1455 Sashimi Minnow FW Yo-Zuri America This floating color-change twitch bait comes in 2 3/4- and 3 1/2-inch sizes and has a very realistic action when twitched under the surface. »»www.yo-zuri.com; 888-336-9775 Rage Eeliminator Strike King One of four new baits in the Rage Tail line, the Eeliminator can function as a topwater bait or bounce bottom on a Texas or . Other new Rage Tail baits include the Smokin’ Rooster, Rage Hawg creature and Thumper Worm. »»www.strikeking.com; 901-853-1455

Sexy Swimmer Strike King This 5-inch, 5/8-ounce low sinker comes in eight shades of the sexy shad color, including sexy ghost minnow and sexy blue back herring. »»www.strikeking.com; 901-853-1455

Football Mop Jig Buckeye The company widely known for its Mop Jig has added a mop skirt to its football jig, giving the lure the same lifelike, pulsating appearance as its brother. The lure is a great option for anglers plying deep, rocky waters. »»www.buckeyelures.com; 706-863-5468 33 FTR September 2009 You Should Be Selling

Live Target Koppers Featuring some of the most realistic-looking lures to hit the market, the Live Target line of hard baits contains a number of realistic baitfish profiles, including bluegill, pumpkinseed sunfish, baby large- mouth bass, smelt, crawfish and blueback herring. »»www.livetargetlures.com; 888-231-4448 Magnum Trick Worm Zoom Rico Suave While the lure officially Lobina Lures made its debut in March, One of the sexiest-looking lures the Magnum Trick Worm FTR saw at ICAST, the 4 1/2-inch, deserves mention here. The 1/2-ounce Rico Suave has a flashy, lure excels in water filled foil finish and darts and dances like with big fish and is versa- a Las Vegas showgirl with the tile enough to be fished slightest movement of the rod. weightless or on a Carolina Black Bird Popper »»www.lobinalures.com; or . Persuader American Angling 800-498-9520 »»www.zoombait.com A hand-carved, hand-painted topwater for bass, the Black Bird Popper comes with a Mustad Ultra Point hook, weighs less than 1 ounce and will stand up to toothy fish such as pike and muskie. »»www.persuaderamerican.com; 925-820-5543

2-inch Swimbait Bass Assassin This new paddletail DoubleTake swimbait is perfect for American Rod & Gun crappie and other panfish. Because the line goes through the It features a large tail and a first lure and links to the smaller soft body with a lifelike ap- one behind it, the DoubleTake looks pearance. It is available in like two baitfish swimming on the 15 colors. Fighting Frog surface. But when an angler stops »»www.bassassassin.com; Big Bite Baits the retrieve and throws slack to the 386-294-1049 The swimming legs of this creature bait make it lures, the second lure sinks, much versatile enough for everything from flipping and like an injured baitfish. pitching to Texas and Carolina rigs. »»www.basspro.com »»www.bigbitebaits.com; 877-222-7429 ftr 34 September 2009 Big Eyed Pro Frog Panther Martin Money Frog This frog features solid construction to Yum prevent it from taking on water, and the company’s The legs of this soft frog patented Pro-Tec weedguard allows anglers to fish paddle wildly on the retrieve, creat- even the thickest vegetation. The frog comes with ing a disturbance akin to a buzzbait. Owner hooks, is available in 3/8- and 5/8-ounce »»www.lurenet.com; 479-782-8971 sizes, and is offered in five colors. »»www.panthermartin.com; 800-524-4742

Money Hound Yum One of the coolest new lures at ICAST 2009, the Money Hound resembles the Heddon , but it can be fished in heavy cover and tight, tough-to-reach areas where treble-hooked baits dare not Rattlin’ Spook go. It has a hook slit in the belly to & One Knocker Spook increase hookups. Heddon »»www.lurenet.com; The One Knocker Spook has a single tungsten 479-782-8971 rattle, while the Rattlin’ Spook contains several tungsten BBs. Cane Stick »»www.lurenet.com; 479-782-8971 Big Bite Baits This soft plastic stickbait has a ribbed exterior and provides an undulating ac- tion on the fall. »»www.bigbitebaits.com; 877-222-7429 Swim Jig V&M Made with Living Image skirts, Hula Shad this series of jigs, designed by V&M Bassmaster Elite Series angler Cliff Combining the best characteristics Pace, comes in 1/4- and 3/8-ounce of both a tube and a soft plastic jerkbait, sizes and is available in 15 Living the Hula Shad is a versatile little number, capable Image skirt patterns and 15 standard of making hay in applications ranging from flipping silicone skirt patterns. and pitching to Carolina rigging. (Eds. note: Though »»www.bayououtdoors.com; shown in last year’s Lures coverage, the Hula Shad nev- 800-762-8397 er went into production in 2009.) »»www.bayououtdoors.com; 800-762-8397 37 FTR September 2009