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ANNUAL REPORT III A LETTER FROM THE CHIEF EXECUTIVE OFFICER 2020 ANNUAL REPORT 2020 ANNUAL HURON Among the hallmarks of a successful company are the existence of a highly talented team, a continued focus on innovation and a strong collaborative culture. When those attributes are present, the odds of successfully navigating challenging times increases dramatically. 2020 was one of those years where those attributes were critical, and Huron’s collective strengths helped the company navigate a difficult and tumultuous year. IV Navigating Disruption Supporting Our People The health and safety of our people and clients In 2020, we remained focused on executing our is our top priority. This priority has been and will vision of empowering our clients, our people and the continue to be steadfast long after the pandemic communities we serve to help them own their future is over. and enable them to be successful in an increasingly challenging social and economic environment. In early March, our team effectively transitioned to a remote work environment. The seamless transition 2020 ANNUAL REPORT 2020 ANNUAL Supporting Our Clients confirmed the strong operational, financial and cultural foundation we built over the last several Our teams continued to support our clients as they years, enabling our business and people to weather HURON simultaneously addressed current challenges, the challenges brought on by the pandemic. many of which were exacerbated by the pandemic, while also looking forward and preparing for We know the toll of the pandemic on our people has an uncertain future. We were agile and acted been significant. We made every effort to ensure our quickly, introducing creative and innovative people had the proper tools to successfully work solutions to support our clients as they respond from home, including providing additional financial, to and recover from the global pandemic. health and childcare benefits to all team members. We also further invested in our collaborative culture, Throughout the year, we helped hospitals and health which continues to be a primary component of our systems increase bed capacity to serve COVID-19 competitive advantage. patients, and we created free resources for use by any organization to identify and apply for stimulus In 2020, we reinforced our commitment to investing funding and benefits. Our efforts also helped safely in our people and our communities by ensuring bring patients, students and employees back to we have an inviting, equitable and inclusive work hospitals, school and work. With more work to be environment. We also reaffirmed our commitment done to recover from the pandemic, we continue to to diversity, equity and inclusion by establishing work side by side with our clients and communities an action plan that builds on our strong foundation to help prepare them for a sustainable future. of fighting racism and inequality. Through our action plan, we will continue to foster an inclusive culture that encourages diversity, advances diverse We were agile and acted representation across all levels of the organization quickly, introducing creative and expands our community outreach and support. and innovative solutions to support our clients as they respond to and recover from the global pandemic.” Supporting Our Communities Challenges Create V With the impacts of the pandemic being deep REPORT 2020 ANNUAL and widespread, our team quickly adapted our Opportunities approach to community outreach. Through Huron Companywide revenues declined 4% in 2020 Helping Hands, our companywide philanthropic compared to 2019, reflecting the challenges program, our team found ways to continue that the pandemic presented to our two largest to give back to the communities in which we industry verticals: healthcare and education. live and work. Beyond financial donations, we Our strategic focus on expanding our offerings also donated meals to frontline workers and in commercial markets and the progress we HURON collaborated to make masks to protect individuals made in recent years proved to be beneficial in against COVID-19. Masks were distributed 2020, highlighting the benefits of the increased to both our employees as well as to nonprofit diversification in our portfolio. The success of organizations in the communities we serve. our growing focus on commercial markets was reflected in our Business Advisory segment, I am incredibly proud of how all 3,800 members of which performed strongly during the year and our Huron team have supported one another and now represents 32% of total company revenues. our clients under such difficult circumstances. James H. Roth CHIEF EXECUTIVE OFFICER VI 2020 ANNUAL REPORT 2020 ANNUAL HURON Healthcare segment revenues in 2020 declined done to drive operational efficiencies, better 12% over 2019. With the ongoing health crisis, our engage with their customers and make better hospital and health system clients faced significant data-driven decisions. Our services focusing on disruption in their business. As a post-COVID-19 strategy and innovation, business operations, environment comes into focus, our healthcare and digital transformation and analytics enable clients are increasingly responding to evolving care us to help our clients achieve the transformation delivery models and technological advancements they need to successfully achieve their strategic, that are rapidly changing the healthcare industry. financial and operational objectives. Dramatic increases in telehealth and the use of clinical analytics are necessitating changes Education segment revenues were generally in our clients’ business models. Huron’s deep flat in 2020 compared to 2019, following five industry expertise and portfolio of capabilities straight years of solid growth. There is an are well-suited to meet these needs, including increasing recognition among our clients that transforming care delivery, achieving supply the longer-term business of higher education chain efficiency, leveraging technology across will not resemble historical norms, necessitating clinical and administrative settings, and a new strategic and operational vision that applying intelligent automation and analytics. accommodates what is likely to be substantial changes in demand for traditional academic The Business Advisory segment achieved revenue offerings. With our deep industry knowledge and growth of 6% in 2020 over 2019, driven by strong breadth of capabilities, we are uniquely positioned growth in our digital, technology and analytics to help our higher education clients address and distressed advisory offerings. Nearly every these increasingly complex issues and help their company will need to rethink how work gets organizations achieve a sustainable future. In summary, our clients are facing significant We are thrilled to have welcomed the ForceIQ VII disruption and mounting financial and operational team to Huron as we build upon our collective 2020 ANNUAL REPORT 2020 ANNUAL pressures that we believe will drive strong demand Salesforce strengths and deepen our healthcare for our services as the economy stabilizes, and payor expertise. we believe we are well-positioned strategically, financially and operationally to take advantage of We have also invested in programs, benefits and these opportunities as they arise. resources to help our team grow and thrive while also fostering our unique culture. To further align our people within the organization, in 2020, we Building established Huron’s leadership principles. At Huron, HURON leadership starts on day one. With a common Our Business language for understanding what leadership means within our company and how to incorporate For The Future those principles into each individual’s professional While we have navigated the near-term disruption, actions, we are best positioned to further develop our focus has consistently been on positioning our leadership culture while strengthening our Huron for the long term. We are committed to ability to achieve our enterprise strategy. executing on our strategic priorities to drive shareholder value: achieving sustainable organic The investments we made in our business in 2020 growth, driving margin expansion, strategically will help us advance our strategy and strengthen our deploying capital and investing in our people. competitive advantage, setting a new foundation for long-term growth. While there remain some In 2020, we continued to execute on our five- uncertainties in the near term, we remain confident year strategy. We prioritized organic and inorganic in our long-term strategy, our ability to adjust to investments that will strengthen and expand our evolving market conditions, and the strength of our capabilities, including the acquisition of ForceIQ. mission-driven team and collaborative culture that sits at the heart of our company. James H. Roth CHIEF EXECUTIVE OFFICER Huron’s Leadership Principles VIII Our Leadership Principles are a living expression of our culture and growth aspirations and a critical component to our future success. Most importantly, we believe that our Leadership Principles put into action every day by each member of the Huron team will greatly enhance our ability 2020 ANNUAL REPORT 2020 ANNUAL to achieve our vision of empowering our clients, our people and the communities we serve to own their future. HURON Great Leaders... Are curious Know Earn and and have a themselves. foster trust. growth mindset. Are bold and brave Set clear goals Lead like an in their thinking and achieve them. entrepreneur. and their actions.

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