THE MOST VISITED TOURIST ATTRACTION
ABOUT BROADWAY AT THE BEACH Broadway at the Beach is South Carolina’s number one tourist destination, attracting more than 13 million visitors annually. Broadway is set on 350 acres in the heart of Myrtle Beach and features world class shopping, dining, attractions and entertainment in a series of magical, interconnected villages, surrounding the 23-acre Lake Broadway.
Day or night, Broadway at the Beach is a must-see shopping, dining and entertainment destination for visitors of all ages. The center is one of Myrtle Beach’s most energized experiences, joining together a distinguished collection of specialty shops featuring national and local brands, more than 20 restaurants and eateries, the area’s most popular attractions, world-class entertainment and hotels.
On the heels of celebrating its 20th anniversary in 2015, Broadway at the Beach embarked on its largest, most comprehensive reinvestment plan to date, ensuring it continues to be a vibrant destination for residents and visitors to shop, dine, and be entertained for years to come.
780,000 13 MILLION Square Feet Annual Visitors
2 3 MARKET HIGHLIGHTS
ANNUAL VISITORS (IN MILLIONS) REASONS TO VISIT MYRTLE BEACH
20 17.9 ONE OF THE MOST POPULAR FAMILY BEACH DESTINATIONS ON THE EAST COAST 17.2 16.1 TripAdvisor TOP 25 Travel Destination 15 15.2 and TOP 10 Beach in the World US News & World Report TOP 10 Best Family Beach Vacations 14.5 Travel Channel TOP 10 Vacation Spots 10 14.0 SOUTH WORLD CLASS GOLF 101 golf courses host more than 3 million golf rounds per year CAROLINA 5 Myrtle Beach, SC SPORTS TOURISM Outdoor sports complexes 0 100,000 sq. ft. indoor sports facility 2010 2011 2012 2013 2014 2015 The Ripken Experience Source: Myrtle Beach Chamber WITHIN A DAY’S DRIVE OF MOST EASTERN U.S. CITIES
ATLANTA 364 miles INDIANAPOLIS 749 miles % POPULATION GROWTH FROM 2010 TO 2016
BOSTON 888 miles NASHVILLE 593 miles POPULATION ESTIMATES METROPOLITAN STATISTICAL AREA 2010 2016 GAGR RANK CHARLOTTE 171 miles NEW YORK 685 miles The Villages, FL 94,280 123,996 4.7% 1 CHICAGO 943 miles PHILADELPHIA 596 miles Austin - Round Rock, TX 1,727,656 2,056,405 2.9% 2 Myrtle Beach has Midland, TX 141,791 168,288 2.9% 3 been the fourth CINCINATTI 642 miles RALEIGH 193 miles Myrtle Beach - Conway - North Myrtle Beach 378,584 449,295 2.9% 4 fastest growing MSA Cape Coral - Fort Myers, FL 620,590 722,336 2.6% 5 in the country from COLUMBIA 138 miles ST. LOUIS 898 miles Greeley, CO 254,164 294,932 2.5% 6 2010 to 2016 St. George, UT 138,443 160,245 2.5% 7 DETROIT 838 miles WASHINGTON 450 miles Bend - Redmond, OR 157,839 181,307 2.3% 8 Source: Myrtle Beach Chamber Odessa, TX 137,083 157,462 2.3% 9 Raleigh, TX 1,137,392 1,302,946 2.3% 10 Myrtle Beach’s ease of access, 100,000 rental units, Bismarck, ND 115,392 131,635 2.2% 11 Orlando - Kissimmee - Sanford, FL 2,139,507 2,441,257 2.2% 12 temperate climate and 60 miles of beachfront Charleston - North Charleston, SC 667,501 761,155 2,2% 13 attracts a growing number of residents and tourists. Houston - The Woodlands - Sugar Land, TX 5,948,174 6,772,470 2.2% 14 Daphne - Fairhope - Foley, AL 183,199 208,563 2.2% 15 4 5 A+ LOCATION HWY 17
PROPOSED POWER CENTER ATLANTIC INTRACOASTAL WATERWAY 250,000 SF 13,156 AADT
HWY 501 61,540 AADT HWY 17 HIGH VISIBILITY
19,700 AADT Located on US Highway 17 Bypass, which is the major corridor through the 69,100 AADT SEABOARD COMMONS Myrtle Beach area. Connecting Myrtle Beach to Wilmington, NC to the north and Charleston, SC to the south. 420,000 SF
Robust traffic counts: - Hwy AADT 17 61,540 HWY 17 - Grissom Pkwy 19,700 AADT HWY 501 POWER CENTER st - 21 Ave 23,462 AADT 625,000 SF - 29th Ave 13,156 AADT 23,462 AADT
DYNAMIC TRADE AREA GRISSOM PKWY COASTAL GRAND MALL 1,093,200 SF Located within 2 miles of other major shopping centers. HWY 17 BUSINESS Close proximity to the largest concentration of hotels along the Grand Strand HWY 501
HOTEL DISTRICT 6,000+ ROOMS
ATLANTIC OCEAN
6 HWY 17 BUSINESS 7 MERCHANDISING MIX Merchandising Mix by Category (a)
Food, Specialty Beverage and Stores Nightlife 29% 28%
Attractions 43%
FPO
Broadway at the Beach appeals to a broad demographic, produces attractive shopping behaviors and generates strong sales per square foot. 8 (a) Percentage of total square footage 9 CONSUMER BEHAVIOR
Average Duration of Visit Average Number (in minutes) of Stores Entered Average Expenditure
200 196 10.0 $150.0 132.0 7.7 105.0 150 7.5 $100.0 100 84 5.0 2.3 $50.0 50 2.5
0 0.0 $0.0 ICSC Average Broadway ICSC Average Broadway ICSC Average Broadway at the Beach at the Beach at the Beach
CUSTOMERS VISITING & SPENDING MORE ARE STAYING LONGER MORE STORES THAN ICSC AVERAGES
“Maintaining high traffic using a variety of visit motivations ultimately assures strong retaiul sales performance because patrons exposed to retail goods tend to make purchases regardless of the motivation that initially brought them to the site.” H. Blount Hunter I Retail & Real Estate Research
10 11 2017-2018 LEASING MOMENTUM
MOMENTUM OF NATIONAL BRANDS
DAVE & BUSTERS WAHLBURGERS HARD ROCK CAFE
WORLD CLASS ATTRACTIONS
THE SIMPSONS IN 4D
UNIQUE OFFERINGS
PAULA DEEN’S FAMILY KITCHEN Only 1 of 2 locations under brand
12 13 13 Legend Broadway at Temporary Lease
Available 8820 Marina Parkway the Beach Myrtle Beach, SC 29572 Lease Plan 843-448-5123 Ph. Myrtle Beach, South Carolina www.bc-leasing.com 187 The information provided on this map is compiled from various sources. Parcel and Centerline Data are courtesy of Local County’s GIS Department. This data has not been Opening 2017 verified for accuracy and is not guaranteed. The information provided should be used at the user's discretion and for general information purposes only.
N HWY 17 BYP N HWY 17 BYP
215 214 216
213 212 211 210 217 RR 309 209 189 219 310 RR 220 312 191 314 185 183 315 R11 317 308 318 319 1110 307 193 320 R13 181 208A 306 305 321 195 207 RR 206 304 205 322 201B 204 208 203 201A 202 303 LH 179 197 301 323 RR 199 175 174 173 177 165 171 172
168 169 166 167 R10
163A 161B R7 163B PROPERTY 163 160 159 163C 161 164 R8 R9 SITE PLAN HI 402
1175
Zip Line 2700 E100 R6
151 R5 151A
S5C RR S5B 152 150 135 140 S5A R4 136 146 1195 CELEBRITY CIR
Ropes 132 158A Course 124 131 S6 121 R1 142 143A 154 140A 1185 141 R3 122 143 145 155
RR 130A 144 107 130
126 109 110 125 S3 S4 111 128 125A
117 118 S2 116
112A 114 115 112 113 VC BUS
14 ROBERT M GRISSOM PKY 15
Unit Tenant Name SF+/- Unit Tenant Name SF+/- Unit Tenant Name SF+/- Unit Tenant Name SF+/- Unit Tenant Name SF+/- Unit Tenant Name SF+/- Unit Tenant Name SF+/- 107 Sports Fanatics 3,250 131 Gemini Boutique 2,448 160 Good Time Charley's 2,500 183 Broadway Louie's 8,259 211 MAXii Electronics 1,200 317 Coastal Carolina Winery 1,334 R8 Senor Frogs 9,908 109 Crabby Jill's General Store 2,500 132 Coastal Outfitters 3,750 161 Wet Willie's 2,500 185 Carolina Comedy Club 2,860 212 Designer Sunglasses 1,200 318 Beef Jerky Store 1,334 R9 Ron Jon Surf Shop 7,500 110 Broadway Tourist Tips 1,750 135 Mole Hole 3,500 161B Auntie Anne's 1,000 187 Dave & Buster's 40,000 213 Sand and Sun 1,200 319 Sunglass Hut 1,334 R10 Landry's Seafood 9,000 111 Tervis Tumbler 750 136 It'Sugar 7,250 163C King Kong Sushi 3,400 189 Shuckers Raw Bar 2,400 214 The Yankee Candle 1,944 320 Man Cave Store 2,583 R11 Paula Deen Family Kitchen 20,810 112 Bijuju 1,750 140 Splash 800 163 Flamingo Joe's 1,250 191 Oz 6,916 215 T-Shirt Connection 1,628 321 Blondies 1,300 R13 Margaritaville Cafe' 14,000 112A Old Tyme Portraits 950 140A Tech Stop 1,000 163A Beef Jerky Store 1,250 193 Club Malibu 6,803 216 Splash 1,300 322 Cold Stone Creamery 1,354 S2 Vintage House 6,400 113 Man Cave Store 2,000 141 Sunglass Hut (S) 1,000 163B Magnet Madness 1,000 195 Wahlburgers 5,070 217 Palmetto Paradise 3,187 323 Available 4,252 S3 Build-A-Bear 4,933 114 Master's Editions Fine Art Gallery 1,500 142 Southern Connection 1,250 164 Extreme Pizza 3,500 197 American Tap House 6,286 219 Broadway Tourist Tips 1,602 402 Pavilion Park 6,000 S4 Tsunami Surf Shop 9,000 115 Flip Flop Factory 1,000 143 CROCS 1,750 165 Backstage Mirror Maze 3,350 199 Rooster's Restaurant & Bar 2,780 220 A Silver Shack 527 1110 Ripley's Aquarium 86,000 S5A Christmas at the Beach 2,250 116 Paula Deen Store 3,500 143A The Fudgery 1,000 166 Pepper Palace 1,150 201A Denim Xchange 2,382 301 Dinosaur Exhibit 2,513 1175 Carmike Cinemas 59,646 S5B Pick A Pearl 1,250 117 Southern Candle Studio 1,000 144 Sweet Carolinas 3,000 167 Sunglass Hut (N) 1,000 201B Ride Makerz 2,788 303 Dinosaur Exhibit 1,008 1185 Available 18,639 S5C So Unique! 1,000 118 Lease Pending 2,500 145 Kohr's Homemade Custard 1,500 168 Boardwalk Winery 1,000 202 Del Sol 1,200 304 Dinosaur Exhibit 1,008 1195 Big D Theatre 20,669 S6 Rack Room Shoes 5,750 121 Fric & Frac 800 146 Klig's Kites 4,250 169 Sparkles 1,800 203 Cariloha 1,200 305 Dinosaur Exhibit 990 2700 Lease Pending 8,800 VC Visitor Center 0 122 Broadway T-Shirt Co. 2,500 150 Broadway Magic 750CELEBRITY171 Kilwin'sCIR 1,250 204 Claire's 1,200 306 Dinosaur Exhibit 751 E100 Dragon's Lair Miniature Golf 56,982 124 Lids 1,000 151 Reigning Cats and Dogs 1,250 172 Harley Davidson 2,500 205 The Fudgery 1,200 307 Dinosaur Exhibit 751 HI Hampton Inn 80,976 125 Starbucks 1,250 151A MyCup 800 173 M.R. Ducks 1,250 206 Stupid Factory 2,100 308 Dinosaur Exhibit 750 R1 WonderWorks 39,119 125A Ben & Jerry's 1,250 152 House of Style 2,300 174 Just Horse'n Around 1,250 207 Toys & Company 2,200 309 Old Tyme Portraits 1,354 R3 Lease Pending 8,270 126 The Tinder Box 1,250 154 Wee R Sweetz 1,500 175 Chuck n Ducks Sports Grill 3,000 208 Victoria's Secret 4,500 310 River Street Sweets 2,668 R4 Liberty Brewery & Grill 10,000 128 Savannah Bee Company GREENS BLVD 2,250 155 Tiki Jim's 5,500 177 Fat Tuesday's 2,348 208A Crabby Jack's General Store 3,433 312 Earthbound Trading 2,696 R5 Yamato's Steakhouse 6,000 130 Yours and Mayan 1,250 158A Hollywood Heroes & Villains 1,250 179 Hard Rock Cafe' 11,890 209 Ben & Jerry's 1,200 314 Broadway Tourist Tips 1,119 R6 Joe's Crab Shack 8,100 130A Flashy Feet 1,350 159 Johnny Rockets 2,921 181 Crocodile Rocks 5,450 210 RetroActive 1,832 315 Available 2,108 R7 Key West Grill & Raw Bar 10,000
File Path: X:\GIS_Data\Project_Files\Lease_Plans\Maps\11X17\BATB_New.mxd CONTACT
PAT WALSH [email protected] Leasing (843) 848-4455
JASON ROSENBERGER [email protected] Leasing (843) 848-4454
SHERRY LEONARD [email protected] Specialty Leasing (843) 913-9323
16 17