Advertise IN TELFORD AND WREKIN
1 ADVERTISING OPPORTUNITIES ADVERTISING Contents
Why advertise in Telford and Wrekin 03 Why Offer locations 04 Traffic counts on arterial roads in Telford and Wrekin 05
On our road network 06-09 How n Roundabout advertising 06-07 n Boundary sign advertising 08-09
Southwater car park 10-13 n External posters 11 n Internal posters 12 n Car park ticket advertising 13
Pantomime sponsorship 14-17
Council website advertising 18-19
Discover Telford advertising 20-24 n Option 1 - free online business profile 22 n Option 2 - MPU advert 23 n Option 4 - Wayfinding totems 24
Telford Ice Rink Advertising 26-27
Wellington Car Park Advertising 28-30 n Car Park ticket advertising 29 n Digital ticket machine display 30
www.advertiseintelford.co.uk 2 [email protected] Why advertise IN TELFORD AND WREKIN
OVER 5M PEOPLE 170,000 PEOPLE LIVE £800M OF INVESTMENT can access the town IN THE TOWN IN THE TOWN within an hour Projected to grow to in the past 2 years around 200,000 by 2031
WAGES HIGHER THAN 82,700 PEOPLE TOURISM HOTSPOT THE WEST MIDLANDS WORKING IN 5,500 Tourism is worth £300m AVERAGE BUSINESSES to the Telford economy £497.50 per week in the borough 4.4m visitors a year
TOP 10 IN THE UK FOR INTERNATIONAL 1M SQUARE FOOT OF DELIVERING HOUSING REPUTATION RETAIL SPACE GROWTH for advanced One of the UK's largest for the past two years manufacturing, shopping centres engineering and agri-technology
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ver Wo Ri Stockton Badger Darley Crowgreaves Willey Stanlow Hifnal k o Linleygreen o Br ley h g u H Church Stableford Preen Ackleton Apley Forge Traffic counts on arterial roads IN TELFORD & WREKIN
A5 East 973,388 PER YEAR
A4169 BUILDWAS BANK 361,816 PER YEAR
A518 NEW TRENCH ROAD 977, 652 PER YEAR
A442 SUTTON MADDOCK 495,820 PER YEAR
MALINSGATE 765,492 PER YEAR
FORGE GATE 464,464 PER YEAR
A464 STAFFORD PARK 1,016,080 PER YEAR
B5061 HOLYHEAD ROAD (Wellington) 534,456 PER YEAR TRAFFIC COUNTS
A518 STAFFORD ROAD (Newport) 523,952 PER YEAR
A442 SHAWBIRCH 495,820 PER YEAR
All data based on seven day averages between 7am - 9am and 4pm - 6pm
www.advertiseintelford.co.uk [email protected] 5 Roundabout advertising
Why our Roundabouts? n Seen by thousands of local people, In a survey of over 1,000 local residents, 84% visitors and commuters recalled seeing a sponsorship sign on our n No other advertisers on same roundabouts. 85% of our existing sponsors roundabout. Existing advertisers have would recommend advertising on our priority when due for renewal roundabouts. n Flexible payment options with prices starting from £7.55 per day What will I get? Your business name, logo and a brief What our customers say message will be printed on the signs that "These signs are a crucial and integral are erected on your chosen roundabout. part of my business. People travelling We will work with you to ensure you get a from 90 miles away have used them to design that really works for your business. find us but some customers have come to see us purely because they’ve seen Your company will have sole advertising the signs." space. Mr Dams, Corner Farm Antiques Unique and innovative way to advertise your business: n Unique and innovative way to advert your business n Select a roundabout near to your premises and drive custom in your direction n 24 hrs a day, 365 days a year brand exposure in high traffic volume locations
www.advertiseintelford.co.uk 6 [email protected] Roundabout advertising PRICES From £4.11 per day
Location Size and content Installation and Duration maintenance 55 roundabouts around 1160mm x 400mm Contracts are for the Borough. exact artwork The sign and post a minimum of 12 dimensions. installation is included months. Longer Visit our website www. Full colour signs. in the cost of the agreements are also an advertiseintelford.co.uk advertising. option. for full details. Content can include: Company name; logo; Signs remain the web address; and property of Telford & strap line. Wrekin Council and are maintained throughout the agreement by the Council.
Lead in time Typical views/car Prices and offers flow Two weeks from Minimum contract 12 months approval of artwork. Details available on Starting from £1500+VAT for 12 months request. Offers available for longer periods of time and on multiple locations
www.advertiseintelford.co.uk [email protected] 7 Boundary sign advertising
Why our boundary signs Benefits: Situated in great locations on arterial n 24 hours a day, 365 days a year brand routes into Telford, our boundary signs exposure offer a unique way to build your brand in n Flexible payment options with prices the local community. starting from just £1.37 per day n Unique way to advertise your business Our 'Welcome to Telford'boundary signs are full colour and offer a unique way to raise the profile of your company to What our customers say thousands of motorists 24 hours a day, 365 "Signal 107 have taken advantage of the days a year. opportunity to promote itself in prominent council-owned locations in Telford What will I get? Town Centre which has only helped to Full colour signs including your company strengthen the links between the borough name, logo, web address and strap line. and the station."
Only one advertisement is available "We enjoy working in partnership with per location. Telford & Wrekin Council and we look forward to future projects and events."
Signal 107
www.advertiseintelford.co.uk 8 [email protected] Boundary sign advertising PRICES From £1.37 per day
Location Size and content Installation and Duration maintenance 15 signs available in 1160mm x 430mm Contracts are for multiple locations exact artwork The sign and post a minimum of 12 Visit our website www. dimensions. installation is included months. Longer advertiseintelford.co.uk Full colour signs. in the cost of agreements are also an for full details. advertising. option. Content can include: Company name; logo; Signs remain the web address; and property of Telford & strap line. Wrekin Council and are maintained throughout the agreement by the Council.
Lead in time Typical views/car Prices and offers flow Two weeks from Minimum contract 12 months approval of artwork. Details available on Starting from £500+VAT for 12 months request. Offers available for longer periods of time and on multiple locations
www.advertiseintelford.co.uk [email protected] 9 Southwater car park ADVERTISING SITES
Why Southwater car park? to make the process even easier. This multi-story car park is conveniently We have: located on the entrance of Southwater, n 10 poster sites positioned on Telford’s Telford Shopping Centre and The box road in the town centre on the International Centre, Telford. outside wall of the car park. This site can be purchased for an entire campaign or Southwater is a vibrant centre which on an individual basis. attracts visitors both day and night. This n Three internal poster sites at the main includes; the library; IMAX Cinema; Ice exit point of the car park leading into Rink; TenPin Bowling; Mecca Bingo; and Southwater. Telford Town Park with its 162 hectares of n Advertising space on the reverse of the green space and attractions. car park tickets.
Southwater and its neighbours also offer a Benefits: lively events calendar throughout the year n Southwater multi-story car park attracts so there are plenty of reasons for people to circa 25,000 visitors per month visit the town centre and use the car park. n An ideal opportunity to capture a new audience What will I get? There are a range of options available within and around Southwater multi-storey car park and we can work with you to create a campaign that suits you.
We also offer in-house design and printing
www.advertiseintelford.co.uk 10 [email protected] Southwater car park EXTERNAL POSTERS PRICES From £100 per month
Location Size and content Installation and maintenance 10 poster sites Total size including frame: 2000mm high x 1000mm available on the wide. Posters need to be 1955mm x 955mm Inclusive external wall of inclusive of a 12mm margin. Customers provide Southwater Car Park, artwork for posters printed on 5mm rigid panel. Northfield Street.
Duration No limit
Lead in time Typical views/car Prices and offers flow Three weeks from The cost per board is £100 plus VAT PCM. approval of artwork. 25,000 visitors per Deals of £250 plus VAT for 3 months or £900 plus month VAT for 12 months. One off production and fitting cost of £92 (single sided).
www.advertiseintelford.co.uk [email protected] 11 Southwater car park INTERNAL POSTERS PRICES From £300 per month
Location Size and content Installation and maintenance 1200mm x 1800mm Three poster sites Inclusive available inside Content to be approved by Telford & Wrekin Council Southwater Car Park, Customer provides artwork level 2 by the pay machines.
Duration See Prices and offers.
Lead in time Typical views/car Prices and offers flow Three weeks from The cost per board is £300.00 plus VAT PCM receipt of artwork. 25,000 visitors per month. 3 months in advance £765.00 plus VAT (15% discount) 6 months in advance £1440 plus VAT (20% discount) 12 months £2700 plus VAT (25% discount) One off production and fitting costs of £59 (single side).
www.advertiseintelford.co.uk 12 [email protected] Southwater car park TICKET ADVERTISING PRICES From £1500
Location Size and content Installation and Duration maintenance On the back of the 85mm x 50mm 60,000 tickets currently car park tickets at N/A give two to three One sided colour Southwater Multi Story months usage. print to customer Car Park, Northfield specification. Street, Telford Town Centre.
Lead in time Typical views/car Prices and offers flow Four weeks from £1500 plus VAT including plate fees and full colour receipt of artwork. 25,000 per month print (two to four colours) for first order £1200 plus VAT subsequent orders with same artwork
www.advertiseintelford.co.uk [email protected] 13 Pantomime sponsorship OAKENGATES THEATRE @ THE PLACE
Why our pantomime? platforms, direct marketing campaigns Oakengates Theatre @ the Place is via our email database Telford's premier entertainment venue. n Press and Print – exposure in all We provide flexible accommodation to Panto related PR, advertising in local showcase a diverse and high quality range newspapers, flyers across the Borough. of live music, dance, drama and family n Your company will be promoted and shows and host business events and have product placement opportunities award ceremonies. during the pantomime performances and across all Council buildings. Each year we host 50 shows of our pantomime production which attracts over Benefits: 20,000 ticket sales from customers living in n the West Midlands. Exposure to thousands of people across the Borough and further afield What will I get? n Your company will benefit from a This unique advertising partnership will range of advertising and promotional comprise a targeted campaign to promote opportunities the panto and its sponsor across the n Event exclusivity borough and beyond using a range of n Use of our experienced Marketing and multimedia marketing mediums, including: PR team who have excellent relations n Outdoor promotion – billboards and with a wide range of media partners posters in various locations across the n 50 VIP tickets to pantomime borough performances n Utilising engaging online platforms over a three month period, including the Place's and Telford & Wrekin Council's websites' advertising, social media
www.advertiseintelford.co.uk 14 [email protected] www.advertiseintelford.co.uk [email protected] 15 Pantomime sponsorship OAKENGATES THEATRE @ THE PLACE Unique advertising partnership Oakengates Theatre @ The Place is Telford’s premier entertainment venue providing a diverse and high quality range of live entertainment.
Outdoor Online
48 sheet billboard campaign for four weeks at Online presence on http://theplacetelford.com/, Wrekin Retail Park 3.8 million pageviews per year for Poster located Southwater Car Park for two months http://www.telford.gov.uk/ Poster in Bus shelter at the Forge Retail Park for 42,800 likes and followers on Facebook and Twitter four weeks E-news to all theatre patrons, the Council’s 20,000 posters a flyers distributed borough wide subsribers list and to TLC members. Company logo included in all E-news to all theatre patrons, the District board promotions on main A roads into Telford Council's subscribers list and to all TLC members Pop up adverts to all Council staff. Company logo included in all pop up adverts to all Council staff
Press and in print Council Buildings
Promotion at the official pantomime press launch Company logo projected within the auditorium during the performances Theatre brochure advert from December to July Product placement within the performance (company Inclusion in all the The Place Panto related PR mentioned within the pantomime performance) Colour advertising in Shropshire Star, Telford Journal Logo’s on promotional T-Shirts worn across Leisure and Newport Advertiser, which will include your logo Centres and Council buildings 20,000 posters a flyers distributed borough wide Pull up banners located within busy Leisure Centres distributed to theatre customers and any pantomime promotional events Inclusion on the children’s ‘colouring-in’ sheets provided Plasma screen adverts within Council buildings at family restaurants throughout Telford & Wrekin
www.advertiseintelford.co.uk 16 [email protected] PRICES £8,000 exclusive rights
Duration Typical views
4 month long Billboards, posters and bus shelter advertising are positioned in high traffic flow campaign from areas to maximise exposure September to Ticket sales of over 20,000 a year December OT@P website – Over 1,000,000 page views per year TWC website – Over 3.7 million page views per year Brochure print distribution – 20,000 Local newspapers Social media promotions – over 40,000 likes and follower on our Facebook and Twitter accounts Email campaigns – over 30,000 subscribers
Installation Installation The installation of all billboards and posters will be £8,000 exclusive rights as detailed included within the costs of the advertising. These Bespoke packages are available upon request will remain the property of T&WC and are maintained throughout the agreement by the Council.
www.advertiseintelford.co.uk [email protected] 17 Council website advertising
Why our websites? effective and creative design for your Our website traffic is increasing with initiatives advertisement. Alternatively, you can and additional functionality encouraging provide your own artwork. channel shift. People visit our sites now to do a wide variety of tasks eg; to book leisure Benefits: facilities, pay their council tax, view their bin n Adverts are prominently placed across collection dates, check school term dates, three websites look for jobs, to name just a few. With our n High traffic volume websites and mobile app too, access to our websites is engaging users readily available anytime, anywhere. n We provide analytics for your campaign By advertising across three main websites n managed by Telford & Wrekin Council, Get your business profile in front of we will be able to help you reach local thousands of residents and tourists residents by placing an advert in the right n Our websites attract over 5.5 million place to make sure you reach your target page views per year which offer value for audience as and when they need you. money, affordable, tailored packages.
What will I get? Advertisements will appear on three of our websites: n Telford & Wrekin Council website attracts 3.8 million pageviews per year n Our leisure website attracts over 1.7 million pageviews a year n The Telford Town Park attracts over 250,000 pageviews per year n We can work with you to create a cost
www.advertiseintelford.co.uk 18 [email protected] Council website advertising PRICES From £5 per 1,000 impressions
Location Size and content Duration Adverts are placed across three websites: Leaderboard: Number of impressions www.telford.gov.uk 728 px x 90 px 10,000-100,000 per www.telfordandwrekinleisure.co.uk month MPU: www.telfordtownpark.co.uk 300 px x 250 px Adverts on a leaderboard and MPU (Mid Page Unit) Adverts can be placed on relevant pages along with the homepage so that you have a specific targeted audience.
Lead in time Page views Prices and offers Two day lead time Our websites attract Impressions CPM (cost per 1,000)* Total Cost* on receipt of artwork over 5.5 million page 10,000 £5 £50 to uploading it to the views per year which 20,000 £4.50 £90 websites. Once live you offer value for money, 25,000 £4.00 £100 will receive notification affordable, tailored 50,000 £3.00 £150 and screenshots. packages. 100,000 £2.50 £250 Includes monthly reporting detailing views and click rate * Excludes VAT
wwww.advertiseintelford.co.uk [email protected] 19 Discover Telford WEBSITE ADVERTISING
Why the Discover Telford website? What will I get? The Discover Telford website is a tourism There are 3 main ways that you can information guide to Telford and Shropshire. advertise on the Discover Telford website. To access these services your business It is designed to reach people who are must join the Visitor Economy Forum - a looking for leisure and tourism information free dedicated business community for including events, places to stay, dine out tourism, hospitality and retail sectors and visit as well as businesses looking for (T&C’s apply). venues to host their event in Telford and Shropshire. Option 1: Free online business profile for all tourism, hospitality and retailers (where We are offering businesses the opportunity applicable) based in Telford to feature on the Discover Telford website and Shropshire. www.discovertelford.co.uk which currently attracts over 500,000 page views per year and features over 300 company listings. Option 2: Exclusive website (MPU) advertising space on the website’s main We also deliver campaigns throughout the navigation pages. year promoting the destination, engaging with local residents, leisure visitors (day Option 3: Southwater Digital Wayfinding and overnight), business visitors, event Totems delegates and organisers.
www.advertiseintelford.co.uk 20 [email protected] Benefits: n 500,000 page views per year n Exposure to thousands of people across the Borough and further afield n Your company will benefit from a range of advertising placement opportunities n Use of our experienced Marketing and PR team who have excellent relations with a wide range of media partners n Networking opportunities via the Visitor Economy Forum n You can specify where your advert or event will be placed to reach the right audience at the right time.
www.advertiseintelford.co.uk [email protected] 21 Discover Telford WEBSITE ADVERTISING Option 1 – Free online business profile PRICES Free for businesses who are members of the Visitor Economy Forum - see below for more details.
Location Size and content Duration Listed in the appropriate categories on the Discover Business name Permanent unless time Telford website: Description (500 limited activity or event words) What’s on, Food & Drink, Shopping, Artisan Address Purchased on an Courses & Experiences, Museums & Attractions, Opening time annual basis Outdoor & Adventure Price (if applicable) TLC discount (if Listings can feature on the following Discover applicable) Telford web pages: Email Telephone number 1 Things to do Social media links - 2 Places to go Facebook, Twitter, 3 Where to stay YouTube & TripAdvisor 4 Meeting & Events Upto 10 hero images
Lead in time Page views Prices and offers 2-4 weeks Website 500,000 page Free for businesses in the hospitality, tourism and Images must be views per year retail sector (where applicable) supplied by client prior to upload of content Businesses will be required to join the free business onto website network the Visitor Economy Forum.
www.advertiseintelford.co.uk 22 [email protected] Discover Telford WEBSITE ADVERTISING Option 2 – Exclusive website (MPU) PRICES advertising £45 + VAT per month
Location Size and content Duration You choose the pages which you'd like to feature JPEG Format Monthly on, the main navigation pages include: 316 pixels high x 220 1 Things to do pixels wide 2 Places to go 3 Where to stay 4 Meeting & Events 5 New & Blog
Lead in time Page views Prices and offers 2 weeks Website 500,000 page £45 + VAT per landing page, per month views per year
www.advertiseintelford.co.uk [email protected] 23 Discover Telford WAYFINDING TOTEMS Option 3 – Southwater Digital Wayfinding PRICES Totems £350 + VAT per month
Location Size and content Duration There are three digital wayfinding totems located JPEG Format Monthly outside Telford Ice Rink, Meeting Point House and Dimensions: 1080 Coal Grill & Bar pixels x 1480 pixels (portrait
Lead in time Visitor footfall Prices and offers 4 - 6 weeks (Artwork Southwater attracts Adverts will be displayed across all three totems. must be received 4 over 770,000 people The monthly cost is £350 + VAT PCM weeks prior to booking a year including both 3 months in advance £893 + VAT (15% discount) date) leisure and business 6 month in advance £1,680 + VAT (20% discount) visitors. 12 months in advance £3,150 + VAT (25% discount) Adverts are shown in 10 second periods and will be shown a minimum of 60 times per hour, per wayfinding totem
www.advertiseintelford.co.uk 24 [email protected] 25 Telford Ice Rink Rinkside Advertising
Why Telford Ice Rink? Benefits: Telford Ice Rink is Telford's premier leisure n Advertisements are permanently destination and attracts over 150,000 users displayed for all sessions and activities and spectators each year from Telford and at Telford Ice Rink. all over the West Midlands. This is unique n Telford Ice Rink is Telford's premier opportunity for you to advertise your business Leisure destination and attracts a high to a wide audience of potential customers. number of diverse users. Our customers include: n Cost of advert includes materials, n Thousands of adults and children who installation and placement for 12 attend public skating sessions each week months. n Adult and junior hockey players, Ice Hockey parents and fans n Figure skaters n Ice show customers. Many of these visitors making a trip to the Ice Rink can often spend upwards of two hours or more either participating or spectating.
What will I get? Our advertising boards are located around the internal perimeter of the ice pad and your advert will be displayed for 12 months giving your business maximum exposure all year round. There are also options to have adverts in place for over 12 months.
www.advertiseintelford.co.uk 26 [email protected] Telford Ice Rink RINKSIDE ADVERTISING PRICES £500 for 12 months
Location Size and content Installation and Duration maintenance Internal perimeter of 2m wide x 900mm Contracts are for the ice pad at Telford high, full colour a minimum of 12 Inclusive Ice Rink displays. months. Longer agreements are also an option.
Lead in time Typical views/car Prices and offers flow 2 weeks from approval £500 plus VAT for 12 months of artwork 150,000 unique users and spectators each year.
www.advertiseintelford.co.uk [email protected] 27 Wellington Car Parks Advertising Sites
Why Wellington Car Parks? stay car park machines in Wellington There are 4 short stay car parks located in dispense 40,000 tickets a month. You Wellington which are all conveniently located can advertise on the reverse side of on the entrance to a vibrant high street, an the tickets which can host multi-colour indoor market and local businesses. adverts to a targeted audience. The car parks are located at: n Car park machine digital screens: Your Nailors Row - 2 machines advert will be displayed on full HD display screens every ten seconds from Victoria Road North (Health Centre) - 9am – 6pm seven days a week. Your 3 machines advert will be seen by thousands of Swimming Pool East (Town Council) - people visiting Wellington as they must 2 machines collect their car park tickets! Swimming Pool West (Civic Offices) - 3 machines Benefits: Advertising on the Wellington Car Park tickets n Target 40,000 people a month and car park machine digital screens gives n Target customers visiting Wellington you the opportunity to put your brand in n Digital advert shown over 140,000 times front of consumers throughout Wellington a month every day of the week. That's thousands of people every day who will recognise, read and respond to your message.
What will I get? There are two options available within our four Wellington Car Parks. n Car park tickets advertising: The short
www.advertiseintelford.co.uk 28 [email protected] Wellington car parks TICKET ADVERTISING PRICES £442 for 40,000 tickets
Location Size and content Installation and Duration maintenance Reverse side of car 60mm wide x 40mm Minimum 1 month. park tickets issued at high Longer terms are also Inclusive machines located in: 2 colour advert. an option Nailors Row - More than 2 colours 2 machines available at additional Victoria Road North costs (Health Centre) - 3 machines Swimming Pool East (Town Council) - 2 machines Swimming Pool West (Civic Offices) - 3 machines
Lead in time Typical views/car Prices and offers flow 2 weeks £442 plus VAT for advertising on 40,000 tickets 40,000 tickets issued Discounts given for longer terms per month
www.advertiseintelford.co.uk [email protected] 29 Wellington car parks CAR PARK TICKET MACHINE PRICES DIGITAL SCREEN ADVERTISING £220.50 per month
Location Size and content Installation and Duration maintenance Nailors Row - Full HD screens Minimum 1 month. 2 machines 13cm high Longer terms are also Inclusive Victoria Road North 23.1 cm wide an option (Health Centre) - 300ppl 3 machines 16:9 radio Swimming Pool East Full colour (Town Council) - 2 machines Swimming Pool West (Civic Offices) - 2 machines
Lead in time Typical views/car Prices and offers flow 2 weeks £220.50 plus VAT per month 40,000 users per Discounts given for longer terms month Advert displayed over 147,000 times per month
www.advertiseintelford.co.uk 30 [email protected]
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32 ADVERTISING OPPORTUNITIES ADVERTISING