New England Journal of Entrepreneurship Volume 17 | Number 1 Article 7 2014 Framebuilder Entrepreneurship Joshua Shuart Sacred Heart University,
[email protected] Follow this and additional works at: https://digitalcommons.sacredheart.edu/neje Part of the Entrepreneurial and Small Business Operations Commons Recommended Citation Shuart, Joshua (2014) "Framebuilder Entrepreneurship," New England Journal of Entrepreneurship: Vol. 17 : No. 1 , Article 7. Available at: https://digitalcommons.sacredheart.edu/neje/vol17/iss1/7 This Research Article is brought to you for free and open access by the Jack Welch College of Business at DigitalCommons@SHU. It has been accepted for inclusion in New England Journal of Entrepreneurship by an authorized editor of DigitalCommons@SHU. For more information, please contact
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[email protected]. Shuart: Framebuilder Entrepreneurship Framebuilder Entrepreneurship Joshua Shuart he handmade bicycle industry has grown exponentially over the past decade. Although existing for decades in much smaller numbers, the popularity and credibility of framebuilder entre- preneurship—custom, handmade bike frames—has increased Tsignificantly in the past 10 years. The companies that specialize in custom -producing bicycle frames vary in size, scope, reputation, profitability, and even building materials. Keywords: framebuilder, bicycles, marketing, velocipede A Framebuilders’ Primer Two major initiatives have aided the ascension of framebuild- ing entrepreneurs into the media spotlight—the establishment and perpetuation of The Framebuilders’ Collective (TFC) and the first annual North American Handmade Bicycle Show (NAHBS) in 2005. The Framebuilders’ Collective TFC is a group of some of the most influential, powerful, and successful framebuilding individuals and companies in the in- dustry. Currently, TFC includes 14 members, 7 of which were founding members (see Figure 1).