Growing Your Practice with Pathology Recognition, Preventive Dental Care, and Value Marketing©
1 Veterinary Dentistry: Growing your Practice with Pathology Recognition, Preventive Dental Care, and Value Marketing© Kevin S. Stepaniuk, DVM, Fellow AVD, Diplomate AVDC Columbia River Veterinary Specialists, Vancouver WA Adjunct Assistant Professor University of Minnesota College of Veterinary Medicine CVMA - Society of BC Veterinarians Chapter Fall Conference and Trade Show – November 9, 2014 INTRODUCTION Developing and growing a successful veterinary dentistry service in a general practice relies on several key factors. But what do I know? My background has allowed me the opportunity to build a general practice, a private referral dentistry practice, develop programs in academia, and develop a specialty practice within a multiple discipline specialty hospital. I do not have a business degree or a corporate leadership position or an entrenched academic ivory tower position. I have, and continue to, work on the front line in the trenches. However, my collective experiences, clinical training, leadership and business training, board positions, and opportunity to see success and failure from both sides of the referral fence, provide me with a unique perspective on veterinary dentistry and oral surgery in veterinary practice; where it has come from, where it is at, where it is going, and where can we direct it to go. I believe there are many missed opportunities in veterinary dentistry, patient avocation, and patient care due to seven (7) common short comings in practical veterinary dentistry©: 1) Lack of collective veterinary dental education
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