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This Brand Lives Its Mission of Bringing Hearty- Tasting Subs and a Heart for Community Service

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This Brand Lives Its Mission of Bringing Hearty- Tasting Subs and a Heart for Community Service This brand lives its mission of bringing hearty- tasting subs and a heart for community service. And we’re fully committed to helping campuses enhance their role within their local communities. - Greg Delks, VP Non-Traditional Development WHO IS FIREHOUSE SUBS? Rob Sorenson with his sons, Firehouse Chris and Robin Subs co-founders Sorenson remain Chris and Robin – active in Firehouse circa 1994 Subs operations. Founded in 1994 by brothers and former firefighters Chris and Robin Sorensen, Firehouse Subs is a brand built on decades of community service; steaming hot subs with the highest quality meats and cheeses; and a commitment to saving lives through the non-profit Firehouse Subs Public Safety Foundation. The founders are the real deal, the food is their creation and the franchise family shares their passion for food and community. THE MENU COLD SANDWICH OPTIONS FOR TURNKEY CATERING (SHOWN) AND GRAB-N-GO PROGRAMS 1,000 1,200 200 400 600 800 WHAT HAS FIREHOUSE SUBS DELIVERED? SUBS FIREHOUSE HAS WHAT 0 INDUSTRY LEADING FRANCHISEINDUSTRY RELATIONS 1994 48 STATES, CANADA, PUERTO RICO 1994 SYSTEM LOCATIONS 1995 1996 1997 CONSISTENT, MANAGED GROWTH MANAGED CONSISTENT, 1998 – 1999 2019 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 $ 728K 728K 2018 AUV 2019 ALMOST $50M IN LIFESAVING EQUIPMENT LIFESAVING IN $50M ALMOST TOTAL TOTAL U.S. COVERAGE Technomic Top-Box Ratings Technomic Top-Box Ratings Technomic Top-Box Ratings Sandwich + Bakery Segment, Q2 2019 - Q1 2020 Sandwich + Bakery Segment, Q2 2019 - Q1 2020 Sandwich + Bakery Segment, Q2 2019 - Q1 2020 Food quality Restaurant I can trust Supports Local Communities Firehouse Subs 71.7% Firehouse Subs 41.8% Firehouse Subs 44.3% Schlotzsky's 69.1% McAlister's Deli 39.9% Jersey Mike's Subs 27.9% Jersey Mike's Subs 68.2% Panera Bread 38.2% Bruegger's Bagels 24.7% Jason's Deli 68.1% Jason's Deli 36.1% Panera Bread 24.5% McAlister's Deli 67.9% Bruegger's Bagels 35.9% McAlister's Deli 23.0% Jimmy John's Gourmet Sandwiches 67.1% Jersey Mike's Subs 35.8% Potbelly Sandwich Shop 21.3% Which Wich Sandwiches 65.3% Subway 35.6% Jason's Deli 20.8% Panera Bread 64.8% Potbelly Sandwich Shop 34.7% Jimmy John's Gourmet Sandwiches 20.2% Potbelly Sandwich Shop 64.4% Einstein Bros. Bagels 34.6% Quiznos 19.8% Einstein Bros. Bagels 62.0% Arby's 33.8% Einstein Bros. Bagels 18.9% Quiznos 61.0% Schlotzsky's 33.2% Subway 18.5% Arby's 59.4% Au Bon Pain 32.5% Arby's 18.4% Bruegger's Bagels 58.1% Which Wich Sandwiches 31.3% Schlotzsky's 18.4% Subway 55.2% Jimmy John's Gourmet Sandwiches 30.0% Which Wich Sandwiches 17.8% Au Bon Pain 54.9% Quiznos 29.8% Au Bon Pain 17.7% Chain Average 63.8% Chain Average 34.9% Chain Average 22.4% Food Taste & Flavor Overall Rating Has Excellent Reputation Firehouse Subs 74.5% Firehouse Subs 61.9% Firehouse Subs 43.5% Schlotzsky's 73.1% Schlotzsky's 59.7% Panera Bread 40.8% Jersey Mike's Subs 71.7% McAlister's Deli 59.1% McAlister's Deli 38.1% Jimmy John's Gourmet Sandwiches 69.8% Jersey Mike's Subs 57.6% Jason's Deli 37.0% McAlister's Deli 69.6% Which Wich Sandwiches 57.0% Jersey Mike's Subs 36.3% Jason's Deli 68.6% Jason's Deli 56.6% Bruegger's Bagels 35.9% Which Wich Sandwiches 68.1% Potbelly Sandwich Shop 56.5% Schlotzsky's 33.1% Potbelly Sandwich Shop 68.0% Jimmy John's Gourmet Sandwiches 55.7% Jimmy John's Gourmet Sandwiches 32.9% Panera Bread 65.5% Panera Bread 53.5% Subway 31.2% Quiznos 64.4% Einstein Bros. Bagels 52.5% Einstein Bros. Bagels 30.7% Arby's 63.7% Quiznos 50.6% Potbelly Sandwich Shop 29.9% Bruegger's Bagels 63.5% Bruegger's Bagels 50.3% Au Bon Pain 29.8% Einstein Bros. Bagels 63.3% Au Bon Pain 50.0% Arby's 29.7% Au Bon Pain 58.5% Arby's 45.2% Which Wich Sandwiches 28.2% Subway 57.4% Subway 44.3% Quiznos 25.0% Chain Average 66.6% Chain Average 54.0% Chain Average 33.5% Source: Technomic Ignite consumer brand data (Q2 2019 - Q1 2020) Source: Technomic Ignite consumer brand data (Q2 2019 - Q1 2020) Source: Technomic Ignite consumer brand data (Q2 2019 - Q1 2020) FLEXIBLE, ADAPTIVE PLATFORM OPTIONS Breakfast Cold and/or Hot Grab-n-Go Turnkey, cold sandwich catering program Standard platform supports $50K sales/week BUILD OUT Base platform FF&E starts at $33K No exhaust hood required 1 ton HVAC per 150SF 400 amp, 120/208v, 3-phase Min. 600SF with shared BOH TRAINING (800+SF preferred) Ops Director: 10-day program 50SF cooler, 35SF freezer Manager Certification: 4 weeks Minimum 24’ frontage Staff: 5 days pre-opening; 7 days post-opening Preferred timeline: 14 – 16 wks.
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