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ASVA Visitor Trend Report, November 2014 Dashboard Summary, November 2014

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ASVA Visitor Trend Report, November 2014 Dashboard Summary, November 2014 Usable data was received from 209 sites. The total number of visits recorded in November 2014 Scotland Total Visitor Numbers was 2052228; this compares to 1896890 in 2013 and indicates an increase of 8.2%. Month of November 2,052,228 8.2% p Year-to-Date 30,772,825 4.0% p ASVA's Commentary and Observations for November 2014 From the comparable responses received, visitor numbers to ASVA member sites in November 2014 show an increase of 8.2% Excluding Country Parks on November 2013. 63% of respondents noted an increase, in fact looking at the dashboard summary, apart from ‘Visitor Centres’ all sectors note an increase in footfall. However, some factors that will have influenced the figures need to be noted: Month of November 1,363,347 5.8% p • The 3 Scottish National Galleries sites are now using an electronic counter which gives a more accurate figure than the manual method used in the past. The result is that their November 2014 figures are showing a 25% increase over 2013. In Per Region 2015, the comparison will be ‘like for like’. This report was • Diageo ‘Discovering Distilleries’ are now providing total visitor numbers (including free and paid) whereas in the past it was Northern Scotland 116,836 12.1% p produced for ASVA by only the paid entry figure that was supplied. Whilst this method does more accurately reflect patterns of visitation, the Eastern Scotland 731,642 1.5% p 2013 figures include only paid visitors. Southern Scotland 41,474 -3.4% q • Two of the largest sites in the country – Kelvingrove and the National Museum of Scotland – both show substantial Western Scotland 1,162,276 13.0% p decrease. The former likely to be that in 2013 the spectacularly successful Jack Vettriano exhibition was running. (If the figures for the Diageo and Scottish National Galleries are excluded from both years, the increase is 7%.) Per Attraction Category A number of larger sites saw increases in visitor numbers. These include: Edinburgh Castle, Glencoe, New Lanark World Heritage/historic Heritage Site, Riverside Museum, Royal Botanic Garden Edinburgh, St Giles Cathedral , Strathclyde Country Park, the Falkirk property/stately Wheel and the People’s Palace. It should be noted too that TFW feels that its over 30% increase can at least be partly house 286,210 19.5% p attributed to the opening of the Helix and the Kelpies nearby. (These figures are not published as the sites were not open in Museums & Galleries 613,164 0.1% p 2013, thus there are no comparable figures.) Zoo/wildlife/safari park/aquarium 52,867 3.0% p November 2014 was warmer than average with only four Novembers in the last 100 years being warmer. Autumn as a whole Sports & activities 34,509 34.6% p (September – November) was the third warmest since records began. In terms of rainfall, although the rest of the UK had Forest park/regional higher than average precipitation, Scotland’s was close to normal with 91mm or 95% of average and the driest spot in the UK park/country park 688,881 13.2% p was the Royal Botanic Gardens Edinburgh with just 39mm recorded all month. Sunshine amounts were also close to normal, Gardens 45,762 43.1% p with 50 hours of sun, 92% of the Scottish average. Science Centre 40,768 8.7% p Distillery/whisky related 44,130 6.2% p Visitor Centre 114,460 -4.2% q Boat Trip/Marine 32,172 17.9% p Spend per Gift-Aid Other 99,305 -2.2% q Ticket SPV1 Retail SPV Catering SPV ticket sold2 per Visitor 3.95 (93) 8.79 (54) 1.53 (68) 0.87 (26) 0.57 (7) -10.4% q 24.6% p 59.4% p -30.0% q For further information, contact ASVA at: Confidential information for ASVA members only e-mail: [email protected] Please do not further distribute this report without permission from ASVA Tel: 0141 229 0923 Any commentary to press will be managed by ASVA 2 Spend perticketSpend sold (Avg, persite) pervisitorSpend (Avg, persite) Visitor Numbers Dec 13 Dec 13 Dec 13 £5.53 £7.92 £0.97 997,062 £0.82 Jan 14 Jan 14 Jan Jan 14 £5.38 £9.58 £1.25 951,072 £1.15 Feb14 Feb14 Feb 14Feb £5.67 £9.78 £1.17 1,763,580 £1.73 Mar 14 Mar 14 Mar 14 £4.35 £4.96 £0.83 2,141,505 £0.16 Apr 14 Apr 14 Apr 14 £4.25 £8.28 £1.28 2,744,180 £1.34 May 14 May 14 May 14 £4.48 £8.37 £2.00 2,984,091 £2.31 Jun 14 Jun 14 Jun 14 Jun £4.27 £7.57 £1.81 3,110,528 £0.81 Jul 14Jul Jul 14Jul Jul 14Jul £4.12 £8.87 £1.50 4,174,599 £0.63 Aug 14 Aug 14 Aug 14 £4.07 £8.33 £1.61 4,844,813 £0.81 Sep 14Sep Sep14 Sep 14Sep £4.40 £7.54 £1.77 3,281,023 £0.70 Oct 14 Oct 14 Oct 14 £5.40 £7.82 £1.66 2,725,207 £1.20 Nov 14 Nov 14 Nov 14 £3.95 £8.79 £1.53 2,052,228 Latest Month £0.87 Year-on-Year £3.95 Nov 14 Nov 14 Nov 14 £1.53 2,052,228 £8.79 £0.87 £4.41 Nov 13 Nov 13 Nov 13 £0.96 £7.06 1,896,890 £1.24 -30.0% 59.4% -10.4% ticket sold per Spend Catering Spend Retail Spend Ticket Spend Visitor Numbers 24.6% 8.2% p q p q p 3 Additional Comments Auchindrain Between November and March we operate on reduced opening hours, our Visitor Centre is closed and we offer free admission. Essentially, whilst we're here for winter maintenance work there's no good reason to turn away the few intrepid travellers who would like to take a wander round. We had far more people in November this year than last year, probably because the weather wasn't too dreadful. Chatelherault Country Park Our Retail Event was held in December this year, instead of November which could explain the drop in visitor numbers compared to November 2013. Cragganmore Distillery Visitor Centre Closed from 1.11.2014 Glasgow Science Centre November is 'winter hours' so we operate 5 days instead of 7. Closed Monday and Tuesday, Open 10-3 Wed-Fri and 10-5 Sat and Sun. (FYI summer opening is 10-5 x 7 days.) Highland Wildlife Park We are currently undergoing a Cafe renovation within the visitor centre. This has affected or takings in the catering outlet. New Lanark World Heritage Site We saw a dramatic increase in visitor numbers in November due to the Great Tapestry of Scotland exhibition which ran until 23rd November. and contributed to a rise in the number of admissions through our Visitor Centre. We also opened our Christmas Experience on 28th November and saw over 500 visitors to this during the first weekend. Scottish Crannog Centre Was closed for most of November. Only opened for the first couple of days of the month. _________________ 1 Ticket spend per visitor (Ticket SPV) divides the total ticket revenue by the number of visitors from ticket-revenue submitting sites 2 Spend per ticket sold divides the total ticket revenue by the number of tickets sold. 4 Site-specific report November 2014 u Responses for November 2014 were received from 209 sites u 19 sites requested confidentiality, and although their numbers have been included in the calculations, they do not appear in the tables below. u 13 sites have not submitted results this month last year and thus do not appear in the tables below. November November 2014 2013 Y-o-Y 2014 2013 Y-o-Y Abbot House 3162 3364 -6% Craigmillar Castle 1334 1061 26% Aberdour Castle 845 452 87% Crarae Garden 16 21 -24% Aberlour Distillery 307 251 22% Crathes Castle, Garden & Estate 884 609 45% Alloa Tower 48 18 167% Culloden Battlefield visitor centre 2840 2669 6% Almond Valley Heritage Trust 4556 3897 17% Culzean Country Park 5556 3735 49% Arbroath Abbey 391 470 -17% Dallas Dhu Distillery 151 153 -1% Arduaine Garden 133 63 111% Dalwhinnie Distillery Visitor Centre 2026 1268 60% Argyll's Lodgings 2020 1426 42% David Livingstone Centre 747 1021 -27% Auchentoshan Distillery 1397 1145 22% Dawyck Botanic Garden 2016 2042 -1% Auchindrain 33 22 50% Dewar's World of Whisky 1614 1591 1% Bannockburn 3729 52 7071% Dirleton Castle 1509 910 66% Barry Mill 44 11 300% Doune Castle 2276 469 385% Black House 48 105 -54% Drumpellier Country Park 55099 50531 9% Blackness Castle 1306 655 99% Dryburgh Abbey 590 468 26% Blair Athol Distillery Visitor Centre 2502 1912 31% Dumbarton Castle 893 838 7% Bo'ness and Kinneil Railway 3411 1971 73% Dumfries Museum & Camera Obscura 662 633 5% Bothwell Castle 270 553 -51% Dunblane Cathedral 1176 1106 6% Bowmore Distillery 558 562 -1% Dundee Science Centre 5453 4610 18% Branklyn Garden 32 33 -3% Dunfermline Palace 942 449 110% Brodick Castle 393 232 69% Dunstaffnage Castle 292 202 45% Brodick Garden & Country Park 592 374 58% Edinburgh Bus Tours 37310 38688 -4% Brodie Castle 2435 7122 -66% Edinburgh Castle 77787 71739 8% Broughton House & Garden 210 125 68% Elgin Cathedral 270 192 41% Broughty Castle Museum 1568 1407 11% Falkland Palace & Garden 373 239 56% Caerlaverock Castle 1059 1031 3% FC Scotland - Glenmore Visitor Centre 4573 6037 -24% Calderglen Country Park 66859 63248 6% FC Scotland - Kirroughtree Visitor Centre 3204 3790 -15% Camperdown Wildlife Centre 2949 1778 66% FC Scotland - The Lodge Forest Visitor Centre 6501 6873 -5% Caol Ila Distillery Visitor Centre 396 86 360% Fort George 1353 1072 26% Cardhu Distillery Visitor Centre 332 181 83% Fyvie Castle 128 173 -26% Castle Campbell 460 530 -13% Gallery of Modern Art 43979 49622 -11% Castle Fraser, Garden & Estate 106 85 25% Geilston Garden 30 50 -40% Chatelherault Country Park 33417 39293 -15% Georgian House 2869 2530 13% City Art Centre 5048 9824 -49% Gladstone's Land 702 909 -23% Clyde Muirshiel - Castle Semple Country Park 22740 18937 20% Glasgow Cathedral 9007 9949 -9% Clyde Muirshiel - Greenock Cut Visitor Centre 4411 2812 57% Glasgow Museums Resource Centre 1256 1348 -7% Clyde Muirshiel - Lunderston Bay 13346 11952 12% Glasgow Science Centre 20597 19392 6% Clyde Muirshiel – Muirshiel Country Park
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