Knowledge - Learning - Inspiration USINESSUSINESS CONCON BwwwB.businessmantra.co.in II Year 1 Issue 2 April 2019
Hon. Kesari Patil Emerging Brands Founder & Chairman, Kesari Tours
Demystifying Corporate Culture
Digital India : what does it mean Abhay Brahme Ajay Kulkarni Atul Deshmukh Mahesh Karande Manish Kelkar SDTRONICS Pvt. Ltd. Kolumbus Health Care ATCON Care Solutions Neevstone B. G. Tours for my business
Customer First
Insight to Japanese Business Culture
Parag S. Kode Suhas Medhi Tushar Kulkarni Valay Mulgund Varsha Kulkarni t Wallet Electro Enterprises Teja Hospitality Services Writer - Lyricist Make Up Artist
Good human relations not only bring great personal rewards but are essential to the success of any enterprise.
-Bharat Ratna J.R.D. Tata
Business Icon | March 2019 | 3 Business Icon Hon. Shri Kesari Patil Founder & Chairman, Kesari Tours 06
Emerging Brands
Abhay Brahme Ajay Kulkarni Atul Deshmukh Mahesh Karande Manish Kelkar SDTRONICS Pvt. Ltd. Kolumbus Health Care ATCON Care Solutions Neevstone B. G. Tours 10 12 14 16 18
Parag S. Kode Suhas Medhi Tushar Kulkarni Valay Mulgund Varsha Kulkarni t Wallet Electro Enterprises Teja Hospitality Services Writer - Lyricist Makeup Artist 20 22 24 26 28
Experts View
Vikrant Vartak Vaishali Bhagwat Shrirang Gokhale Rahul Darshane Demystifying Digital India : what does Customer First Insight to Japanese Corporate Culture it mean for my business Business Culture 30 32 34 36
Business Mantra | March 2019 | 4 Editor’s Credits
Note Founder Editor : Parag Gore Executive Editor : Supriya Shelar
Special Correspondents : Greetings! Renuka Suryvanshi, BUSINESS ICON, a new venture under the flagship of BUSINEESS Shubhangi Warkari MANTRA released its inaugural issue in MARCH 2019, it received an Feature Writer : overwhelming response from the business fraternity and from its well- Gauri Bhade wishers. It’s an e-magazine brand that caters to Maharashtra’s thriving Priti Patwa small and medium sized business sector. BUSINESS ICON has ventured out to play the role of a catalyst and create an environment for business Creative Direction : and industry to flourish. In the process, it provides a leadership of ideas Horizon Spread Media Services for the business community. The profiles or the interviews with “Business Innovators”, the “Creative Mind “and the “Thought Leader” Web Partner : has opened the door to fresh and provocative and innovative thinking. Ashwin Bagul (Apastron Tech) With the values of BUSINESS ICON setting the guideline, the magazine's primary objective is to create awareness about business, Digital Partner : corporate industry, the economy and the society; to generate business Chinmay Kulkarni (Crest Digital Marketing) culture amongst the Marathi business aspirants and to provide ideas of leadership quality. For more information contact : The informative, topical, objective and comprehensive BUSINESS 98900 40013 ICON provides a complete picture about business arena. The content in [email protected] the magazine ensures to keep abreast with the latest business www.businessmantra.co.in information. It highlights many success stories that that will affects, churn and boosts the upcoming business aspirants and will encourage the emerging Marathi entrepreneurs as the iconic brands, to setting new standards in the business precincts Our April 2019 issue became special attraction and we covered the iconic success story of legendry Hon. Shri Kesari Patil who ventured into the wonderland of travel and tourism at the age of 50 and still remains the source of inspiration to many. The magazine's mission is to commend outstanding performance in future to honor and recognize excellence in business and to act as a role model for others to follow and intends to build up enormous goodwill and prestige amongst its readers and followers. The exclusivity of this magazine makes us stand in the sea of clones with our vivid, eloquent and distinctive qualities. We at BUSINESS ICON are constantly attuned to the changing needs of our readers and endeavors to satisfy their needs in the best possible manner. This is what has made the magazine the success that it is. We ensure that our readers are kept fully up to date with the new success stories and to be the leading source for the best ideas in global business — and the resource Note : The views expressed in the articles/entrepreneurs that best serves who want to achieve enduring results.” that are just one interviews are solely their own (of interviewee) and the click away publishers and editors may not subscribe to the same. Business Mantra (Business Icon) does not vouch for any .Parag D. Gore claims made by advertisers/entrepreneurs Founder, Business Mantra
Business Icon | March 2019 | 5 Hon. Kesari Patil Founder & Chairman, Kesari Tours Kesari Bhau... A visionary Dream Chaser...
Courage is the foundation of leadership. The Greek travel becomes a reality, Kesari Tours will be the first to philosopher Aristotle believed courage was the start offering tours to the moon” foundation of all human virtues, because it made the In a freewheeling chat with Business Mantra’s others possible. Our progress up the leadership stairway, correspondent, Kesari Bhau unveiled his life’s journey as an individual or as an organization, is strongly and his invaluable business secrets. It is indeed rare in determined by the extent of our courage. Are we the world of business to make your entrepreneurial continually stretching our comfort zone? Are we ready to debut at the age of 50, when most of your peers are address personal and professional obstacles blocking planning their ‘Vanprasthashram’! our growth? Kesari bhau started Kesari Tours in 1984, at the age of The highly inspirational foundation and growth story of 50, with his better half Ms. Sunita Patil as his partner. Kesari Tours and its iconic Founder & Chairman Mr. He did not have enough capital. However, not having Kesari Patil, popularly known as Kesari bhau, proves that enough capital did not deter him. Kesari bhau avers to truly lead we must listen to our inner voice and act on that if entrepreneurs get de-motivated by various the courage of our convictions. Bhau quips, “If space constraints and do not take their first step, they will Business Mantra | March 2019 | 6 never be able to embark on the most interesting journey Saraswat bank to raise money to buy utensils and other of their lives. things that needed to be carried along with the tours. Kesari bhau always had large dreams and wanted to Kesari Tour’s first tour was to Rajasthan with 13 create a legacy for his next generations. It was indeed a tourists. Number of 13 was below the critical mass. brave move for a geography teacher to start an However, Kesari bhau and Ms. Sunita Patil decided not enterprise that would help lakhs of people to realize to look at profitability and decided to give in their best. their dream of exploring the world. There were many large well established Mumbai based Even though Kesari bhau did not have enough capital, he travel firms. However, Kesari bhau decided not to get had aspirations & self confidence in abundance. Right discouraged by the competition and decided to be since his early days, Kesari bhau had won over hearts of optimistic. a large number of clients by providing them with Kesari Tours arranged three tours, to Rajasthan, fantastic service and fabulous travel experience. Kashmir and Nepal & Himachal, in the first year. Kesari Experience in travel sector was a solid asset that Kesari bhau used to travel with the tour himself. Trips owned. He knew how to deal with people and how to arranged by Kesari tours then had a unique selling tackle with situations. Another solid asset was the pitch ‘swataha malak barobar’ (i.e. owner himself unflinching support he had from his wife Sunita and travels with the tour). children Veena, Shailesh, Zelam & Himanshu. Kesari bhau realized that they cannot survive by doing Bhau made a very modest beginning from a 10X10 ft just three trips a year. Kesari bhau’s daughter Ms. office in a chawl in Matunga. They had just one staff Veena Patil, age 22 then, suggested that Kesari bhau member, hired as a clerk, who continues to work with the should handle Kashmir tours and Veena would handle company even after 30 years. In later years, Kesari bhau tours to Nepal & Himachal. Gradually, Kesari Tours purchased that 10X10 office at INR 1.2 lacs by started arranging trips back to back with most family borrowing funds from relatives and friends. They also members traveling most of the time. had to mortgage Ms. Sunita Patil’s jewellery with Kesari bhau’s son Mr. Shailesh Patil used to accompany
Business Icon | March 2019 | 7 tours up to Jammu and Kesari bhau used to lead the to keep innovating to sustain your position. The entire tour further from Jammu to Kashmir for a week. He used Kesari management always had to keep thinking on to get a batch back in a week to Jammu and then took “what’s new?” another batch along. He used to do so non-stop for 2.5 Kesari bhau’s mantra has always been ‘value for months in summer without a break. He did so when he money’. He always guided his team to keep thinking on was 50-55 years of age despite being suffering from ‘what more can be given’ rather ‘what less can be given’ sciatica (doctor had advised him against travel and (to increase profits). against sitting down)! Kesari bhau did this on sheer will Kesari team launched ‘Honeymoon Tours’. The idea power. was received extremely well. One particular year, Kesari Kesari bhau specialized in arranging trips to Kashmir Tours took a batch of 75 couples along! and knew Kashmir and its history like the back of his One of Kesari Tours most successful programs has hand. In 1990s, Kashmir became inaccessible thus been ‘My Fair Lady’, an exclusive ladies tour. They making their most lucrative location out of their reach. seriously questioned whether this can succeed. An They decided to focus on Nainital. By that time, Kesari article in newspaper spoke about this idea. In first two had developed an image that whichever place Kesari days from the article, there were 50 bookings. They focuses on flourishes! People in Nainital were happy. realized that this is what ladies were eagerly waiting for. Kesari started arranging back to back batches to First tour had 320 ladies! They realized that no one in Nainital. the world had arranged such a large all-ladies tour. Kesari bhau kept accompanying the tours until the age They proved to be pioneers in this space. of 65. By mid to end 90s, Bhau realized that the next My Fair Lady was not just an all-ladies tour. They had generation is ready and started transitioning to them. many features which made the program successful. Over the years, his venture which started as a domestic They made the ladies laugh a lot through many games tour operator with just 13 tourists, transformed into one and activities. They made them do what they never did of India’s leading travel companies, handling millions of in their lives. E.g. they made a 70 year old lady wear tourists internationally. In January 2012, Kesari denims. That lady later boasted that she wore her organized its first trip to Antarctica, thus covering all the grand-daughter’s denims. seven continents. Currently, Kesari Tours has 26 On similar lines, they arrange exclusive tours for senior branches in India, more than 792 office staff and more citizens called ‘Second Innings’, ‘Marigold’ for spiritual than 350 tour leaders spread across India. tours, ‘Chota Break’ for quick getaways, interesting Once you are in a market leadership position, you have MICE offerings for business travelers and special tours for students. Kesari’s unique concept called ‘carry zero money’ which addressed many pain points of a tourist, became an instant hit giving Kesari a serious edge over compeition. Kesari management realized that such new concepts work very well and that they need to keep innovating. Kesari Bhau is a strong admirer of the former President of India and scientist late Dr. A P J Abdul Kalam. Quoting him, Kesari Bhau says, “When we tackle obstacles, we find hidden reserves of courage and resilience we did not know we had. And it is only when we are faced with failure do we realize that these resources were always there within us. We only need to find them and move on with our lives.” Bhau observes, “Miracles do happen if a dream is chased with complete determination, dedication and hard work.” For his unique and inspirational journey and contribution, Kesari Bhau has won many prestigious
Business Mantra | March 2019 | 8 awards including the life time achievement award from • National Tourism Award – 2013-14 for Domestic The Galileo Bird Travel World Awards. A few of his tour operator- Rest of India accolades and awards as follows: A die hard patriot, Kesari Bhau has been giving back to • The Best Family Group Tour Operator in Gujarat the society through ‘Kesari Foundation’. Bhau’s supported by Gujarat Tourism 2017 biography ‘Pravas Eka Pravasacha’, forms a compelling • India's Most Valuable Travel Destination Company read for every entrepreneur and traveler. 2017 at 08th Annual India Leadership Conclave Bhau has given his sweat & blood and heart & soul to • Indian Affairs Business Leadership Awards 2017 make Kesari Tours a highly respected travel powerhouse • Most Popular Brand 2017 by Artha Sanket- in India. It is through his relentless and untiring effort Maharashtra and dedication that Kesari Tours enjoys an envious • Preferred Partner Award 2016 by Sentosa-the position in the international tourism & hospitality State of Fun (Singapore) industry. The iconic entrepreneur has now successfully • Brand Of the Year 2016-17 by Process and developed his successors and transitioned the business Research Evaluators ibrands 360 to them. Kesari Tours now continues to grow leaps and • Best Domestic Tour Operator by Today's Traveller bounds under Bhau’s able guidance and the capable Awards leadership of his successors. • Gallery of Legends Award by West India Travel Award Bhau, salute to your vigour! • Go Achievers Awards by GoAir • India's Top 100 Travel Producers award by OTM • National Tourism Award (Best Domestic Tour Operator-Kashmir) for the years 2013-14 and 2014-15 • Best Domestic Tour Operator by Today's Traveler Award 2015
Business Icon | March 2019 | 9 Abhay Brahme Managing Director
Love Life, Trust People..
at Naralkar Institute in Pune, which he used to attend Life is filled with ups and downs. It is up to us how we between 6 pm and 8 pm. accept it. In this interview we take you through the journey of an entrepreneur, Mr. Abhay Bramhe, owner of He has always been socially active and has participated SDTRONICS now MD of SDTONICS Pvt. Ltd. in many social initiatives such as blood donation, sports competitions etc. Since, he was proactive in taking Born in a small village in Narayangaon in Pune district leadership roles he served at the Gala Owners Abhay completed his education till Class X in Pimpri. His Association (Shopkeepers) as Honorary Cultural and failure in Class XII compelled him to pursue a two years technical course from Cusrow Wadia College in Pune, Social Secretary. He later switched his job and joined where he learnt assembling and repairing of television Godrej Boyce Company. But soon, the company dissolved sets and radio. His quick learning ability and efficiency got and he was left jobless. him a job in a company called Decibells. He continued to His impressive personality and people friendly attitude work over there but his quest to learn did not allow him to got him a job in a company. This time, it was not a sit idle. Abhay managed to study and work both at the typical 8 am to 5 pm job, but it was a journey towards same time. So his duty hours were 8 am to 5 pm, after entrepreneurship. He never dreamt of becoming an which he enrolled himself for a one year diploma course entrepreneur but destiny had some different plans for
Business Mantra | March 2019 | 10 machine operated technologies which reduces production time and increases productivity.
SDTONICS began producing it in their company. Currently, the company provides customized cables to each of their client. Procuring these cables from foreign countries takes more than 16 weeks and double the cost. But SDTRONICS is making import substitute low cost automation cables and supplies the order within short period.
With a long experience of 25 years in an Automation Cables and it’s accessories field, SDTRONICS provides over 800 different types and lengths of power cables, encoder cables, interface cables and communication cables. Mainly they supply Encoder and Power Cables for almost all PLC & SERVO brands including DELTA, SIEMENS, MITSUBISHI, SCHNEIDER, OMRON, FUJI and PANASONIC.
Their potential customers are Mitsubishi Electric, Nichrome, Elmach Packages, Bharat Forge, Delta Electronics, BFW, ITE and various MNC's in automation field.
He always emphasized on customer satisfaction, quality services and keeping the word. SDTRONICS is system orientated company which offers estimated delivery date in 8 working hours. Abhay's company has been certified him. with ISO 9001: 2015 certification. Taking care of his employees, the company organizes birthday celebrations, He began working with his friend whose company was health check up camps, Yoga class, library etc for the registered. This new job was taking good quality employees. components away from old machineries. He used to get money but through his friends account. But soon, his Abhay's friendly nature makes him involved in many friend passed away. Since, Abhay's name was never social activities. He is active member of many networking registered in the company, he lost all his money. But a ray organizations like BBN, Saturday Club etc.. He helps of hope was always alive. These ups and downs gave him other entrepreneurs to run their business system several management and life lessons. “I learnt we should oriented. never work on credit and ensured that there should be Business never runs on one man's aspirations. It's a team zero pendency of work too. Soon I got my first assignment work. Hence, it is important to trust the employees and of 5 PCBs from a company based in Bhosari and my life their abilities. Mr Abhay Bramhe's accidental entry to the changed. I officially registered my company under the automation and cable field made him a successful Shop Act in the year 1994 and started with new entrepreneur and the credit goes to his honesty, hard aspirations and positivity. I started working as PCB work and perseverance. 'A successful entrepreneur is the assembling and Cable assembling work,” Abhay recalled. one who trusts his employees and distributes the work,' In the year 1997, Messung Systems collaborated with is his 'Success Mantra' and this is also his message to Mitsubishi Products in India. This was the turning point the new generation entrepreneurs. for Abhay which gave him the confidence to work even He believes in "Quality is our Heart & Punctuality is our more carefully and honestly. After 2005, his company Brain" started spreading across the country. Today, there are over 250 clients whom Abhay is serving relentlessly with a team of 17 staffers. Industries are now focusing more on [email protected] factory automation. There are many factories that opt for www.sdtronics.com
Business Icon | March 2019 | 11 ‘Good Health and Good Sense’ are two of life's greatest blessings. The fact that medical technology has shown huge development than before, one needs to take steps to secure their health, by taking advantage of the advanced tests and get the correct diagnosis at the right time. It is this theory that initiated Mr. Ajay Kulkarni to start Kolumbus Health Care which offers an array of Meet the Savoir health care services, saving upon time, energy and money.
The brain child of Dr. Vijay Khandekar and Mr. Ajay Kulkarni, Kolumbus Health Care was started in 1990.
Ajay said that “I started my career as an IT professional, but later I shifted to health care and humanitarian services. Kolumbus was setup with a belief that every life is valuable,” also he proudly mentioned that, since its inception, Kolumbus has made a significant contribution to the health care sector, especially the industrial medical services and the occupational health and safety. Currently, it is having a fleet of 38 well equipped ambulances and Our experts work round the clock to bring smile to those in pain. Kolumbus offers numerous health services to the individuals, groups, corporate companies or government sector, providing medical assistant services under one roof.
Kolumbus has three centers in Pune at J M Road, Sinhagad Road and Tilak Road respectively. Each center has fully equipped mobile diagnostic lab on wheels (a mini bus) to provide doorstep services to the groups, offices and households.
The absence of basic and advanced health care facilities has created a huge gap in the health care services sector. Ajay Kulkarni The idea of offering medical home services caved in Director when Ajay was exploring the medical services field and found that there was a huge void for easy, accessible services for senior citizens. Most of the elderly people, who are staying alone, find it difficult to reach the medical centre and access medical services. It adds to their woes and raising the concerns of relatives. To bridge this gap, Ajay started Kolumbus Health Services that offers pre and post medical services in the comfort of home.
Some of the glimpses at the services offered by Kolumbus include Emergency Ambulance Services, Home Diagnostic Services Pathology, X-ray (Portable X-
Business Mantra | March 2019 | 12 Community and Humanitarian services are always a top priority of Kolumbus. Hence, Ajay initiated a separate vertical for Corporate Social Responsibility (CSR) Projects in 2012.
“Our health care domain knowledge helps us to serve the corporate to their medical CSR projects. Our team does everything right from conceptualization to completion of the project including community mapping, project selection, execution, implementation and the post project analysis,” explained Ajay.
‘Mobile Clinic' is Kolumbus's flagship medical project, which has proven helpful in rural areas where even the Primary Health Centers are not available. Projects including malnourishment, women & child health, Vasti Clinics etc also have been completed successfully under
Received award from Gulf Maharashtra Business Forum for 'Medical CSR' of Kolumbus. great achievement in Health Care & Humanity Services in 2017 Besides Medical CSR, Kolumbus also undertakes projects in other CSR sectors as per the guidelines of ray at Home), ECG, Spirometry, Audiometric Ect etc. Government of India. Depending upon the core The patients need not visit the Center for these tests. competency and business interest, it appeals companies Kolumbus also organizes medical events & health check to undertake activities for economic and social up camps for Corporate, schools and communities. Till development of communities, particularly in the vicinity date, around 10,000 families have experienced our of their operations. It includes education, skill services. development for livelihood of people, cultural and social Occupational Health and Industrial Medical Services welfare of the deprived sections of the society.
'A stitch in time saves nine'. So, Kolumbus provides the Ajay proudly mentioned the CSR Project titled 'Devtaru First Aid and Emergency Medical Service to the accident Senior Living Center'- an ultra modern old age home in victims, before reaching to the nearest hospital. Speaking near Sarasbaug. Currently, more than fifty senior about the 'Occupational Health and Industrial Medical citizens are taking advantage of the center. Another four Services', Ajay said, “We offer various options under the more branches of the center will be opened in the city in occupational health and safety, which is one of crucial near future. factor for industries. By taking upfront responsibility to Due to the quality services and dedication of the team, set a clinical set up in factory premises including well Kolumbus has won various recognitions and awards experienced medical recourses, doctors, nurses and including 'The Best Medical Services Projects Award' by emergency ambulance services to be maintain on 24 *7 Rotary International, 'Promising CSR Partner Award' by basis. ACG Cares Foundation, 'The Best Service Project' in In case of causality, our team responds and makes sure Medical Sector by GE International, a special recognition that employee should be reach in time to the nearest from IIT Dharwad and the Savitribai Phule Pune hospital. On its way to the hospital, our medical team University. takes care of the victim/ patient in the ambulance and With somebody like Mr Ajay Kulkarni around us, life is safely handovers the patient to the hospital staff.” indeed lighter and happier. In case of space constrain, Kolumbus provides a 'Mobile Clinic', stationary in the factory premises. This clinic has an OPD setup including all diagnostic services and dental, eye checkup on wheel. [email protected] www.kolumbushealthcare.com
Business Icon | March 2019 | 13 Aniruddha Dalal Atul Deshmukh Business Development Associate Founder & MD
reigning the realm of waterproofing world
transparency and exceptional service. We have the ‘Waterproofing is an unseen beautification of any experience to satiate customers waterproofing needs, construction ’’ …..how splendidly and precisely Mr Atul thus providing the service and quality to create and Deshmukh and his friend Mr. Aniruddha Dalal defined the maintain long-term relationship with them. concept of waterproofing. ATCON CARE SOLUTIONS PVT. LTD. a prevailing name in the sphere of waterproofing We have aligned ourselves with the world's leading manufacturers and are the certified applicators of and building repair solutions provider ventured in June many of the most comprehensive waterproofing 2018 by both these college buddies and now associates systems and solutions. We have a good team of highly in the business. ATCON an emerging organization that qualified applicators who are trained for technical has gained its name- fame in a very short span of time aspects, right execution of works and installation of as the most renowned, reliable and the most respectable right product suitable as per the location of work. Our organization in the domain of waterproofing solution.. applicator team is highly motivated and supported by the technical know how, financial backup and precise Atul possesses the qualities and the capability of a administration to ensure timely follow-up and successful business entrepreneur. ''Though ours is a very monitoring of all work throughout the project. We young venture but we have risen to be an industry leader have the techniques, backed by the expert team and by consistently providing what so many other water the talent. proofers did not…… professionalism, quality of work,
Business Mantra | March 2019 | 14 Over the years with emerging new techniques and practices traditional waterproofing has taken a back seat. We at ATCON are more techno savvy and to keep abreast with the changing scenario we are adapting and developing, upgrading and updating the waterproofing system that involves crystallization method and liquid applied membrane of various natures. Our expertise have the knowledge in procuring right material, understanding chemical compositions, proportion with a customised solution has given us an edge over our competitors. We proudly boast that we are the only specialist and a one stop solution in water proofing that offers multiple options to their customers till they are satisfied with quality assurance.
Further explaining the nuances of the business Atul says that “When one starts a business there would always be With a broad smile on his face and with a conviction in some unforeseen challenges that would arise. Yes, initially his eyes Aniruddha said that “Our main focus and aim we did have a tough start but once we knew we have is to be the one time solution giver where the customers entered into a niche area nothing could stop us and for satisfaction is supreme and sublime and we strive really this I prepared a business plan. Business plan does not hard to achieve it. And to advocate our motto we have help when starting a business, it but allows us to analyse periodic visits to every working site by maintaining the, funding options that we have, making crucial business constant rapport with the client also minutely observing decision, also helps to understand the industry and and keeping a keen watch on the quality control so that market.' Functional and financial risk are one of the we can complete the task with absolute finesse, perceived risks that the entrepreneur has to deal with. The integrity, commitment and dedication'' We'd like to services that we provide are effective and its outcomes are make a number of small- to medium, to big sized accepted by the customer is one of the perceived risk that acquisitions and we are ready to take challenges and he faced.” risks.' ''Our mission is to excel in this field and the word As a CMD my position allows me to see the technical side has spread in the industry which has triggered a of accounting as well as the operational side of business. whooping response“ Being a valued resource gatekeeper, I get to interact with Here we would like to share with you that Dr Ajit the clients. Finance is a powerful function. Business Marathe, MD and Mr Rajendra Sawant, Chairman, both decisions often hinge on our financial acumen and from Nirman Realtor & Developers Ltd are Associated analytical skills. However, in today's challenging as Members of Advisory Board of our venture "Atcon landscape, the ability to influence, collaborate and Care Solutions Pvt. Ltd." communicate effectively with others is just very important. Endorsing his views Aniruddha said ''my journey as a Reinforcing his statement Atul assuredly states that Business Development Associate has taught me the “we want to reign this realm ….As this is a very importance of emotional intelligence to help me be bolder specialised domain and now the time is ripe to enter in my decision-making as it gives me the framework to this niche area. Further stressing his point he said, understanding the consequences of decisions and how "With our ATCON PREMIUM PROCESS in place", I want they might impact people, and for incorporating that to see ATCON at the pinnacle rather I would like create understanding into decision making itself.” Another lesson a proverb that people could relate only to ATCON.. which I learnt is self-awareness—understanding one's 'Where others fail ATCON is there to help'. We want to strengths and weaknesses and acting on that knowledge. build a reputation and a confidence amongst our clients As a BDA my role is defined by the team I build. I build my that where others are unable to do we will do it 100% team with the skill sets that supplement my abilities. I and successfully. then rely on their abilities, delegate responsibility & allow them to do it their way. "It makes them more effective, and motivate them to respond by working hard to live up to the [email protected], responsibilities entrusted to them.'’ www.atconcare.com
Business Icon | March 2019 | 15 Neevstone.. a strong foundation for a flourishing business
sales online.
Neevstone Advertising & Media is an advertising agency with headquarters in Thane. Brainchild of a young Marathi mind namely Mr Mahesh Karande, Neevstone, within seven years of its foundation, has been growing exponentially. It has won one Bronze award and three nominations in India's top advertising awards, so far.
Mahesh decided to be an artist when he was in the 8th standard. He got inspiration from one of his relatives who was a commercial artist. As a student, he was not a bright student at school, but when he entered the commercial diploma college, his talent started shining. He was a topper during the three years of college.
Then worked in different top level companies as an employee. “Earning money was not a priority during those days. I was keen on learning more. It was added advantage working with big companies they taught me to dream big. The world of advertisements was very big than I was assuming. So, I was working Mahesh Karande more pro-actively,” he said. Director Mahesh got a big opportunity when he started working for an internationally recognized company named You need a strong foundation if you want to build a 'Mudra' (it is now 'DDB Mudra'). Mahesh strong superstructure...may it be family relations, a said,“During the six years at Mudra, I worked hard building, health or your business...a weak foundation to understand 'A to Z' of my field. My knowledge doesn't work. And, if you are looking for brand building base got expanded and the depth my and brand promotion of your product or company, then understanding of the Business World also Neevstone in Mumbai is the best option. Neevstone sharpened there.” assures your brand buid and generate leads for higher
Business Mantra | March 2019 | 16 Meanwhile, crazy about cycling and bike riding, Mahesh used to ride to different locations including Bhutan, Arunachal Pradesh and the Himalayas. These bike rides to the beautiful destinations, especially the ride to Himalayas, were unknowingly influencing and shaping up his mind. “My mind was gradually transforming through all these rides. After seeing the incredible nature, I started feeling that human beings are too small in front of the Nature. We should learn from the Nature. It was then I decided to be an entrepreneur, than to be working as an employee. It took six months to take the final decision and on 30th September 2012, I quit my job to start my own enterprise,” he added.
His friend Mr Manish Jain offered him space to start this office. Of course, it was difficult for a person like Mahesh, having no business background at home, to take a big flight initially. Slowly, he started getting command on his business.
Currently, Neevstone is one of the quality conscious advertising agencies in the country. Its approach is an The financial factors always have an upper hand when endeavor to not just build the brand, but to provide it with it comes to sustain ability. Mahesh always tries to fine- a very strong foundation, so it can reach the next level. tunes the cost with the quality of services. “Sometimes Neevstone has its services spread across multitudinous my fee seems higher, but I justify it with my quality spectrums. It offers ATL and BTL services through services. I generate values out of nothing. Thus, the newspaper ads, magazine ads, hoarding, posters, clients are happy with our services and I am referred to catalogues, TV commercials, radio, website development, others by my regular clients.” social and digital marketing, E-mail marketing, SMS Besides his business, Mahesh also runs a Facebook marketing, blogs, mailers and so on. His clientele-base is page titled 'Brand Salla'. This a a platform where also started increasing, covering diverse geographical anybody can seek an advice related to the branding areas. Till date, Mahesh has worked for many companies, their enterprise or business. 'Brand Salla' offers free right from luxury products to mass products. Although it is advice. not planned, Mahesh has worked a lot in 'Food Industry'. Having associated with 'Isha Foundation', Mahesh is a According to him, our 'Ears' should be keen than our very spiritual kind of person. “Whenever I get time, I 'Mouth'. He said, “Speaking less and working more is work for Isha Foundation. It gives me peace of mind. important in this field. We must be able to analyze the Further, I often go for a long ride on my favorite bike. It people and the situations accurately while working in is my passion. I always dreamt of having a world tour marketing and advertising,” He also recommends to make on my bike.” Mahesh loves music and reading as well. the clients a first priority. “By the time I have learnt to be patient and calm and think logically. I always think from Sharing his Success Mantra, Mahesh recommends not the point of view of the clients.” copying other's work, but being yourself. “Blindly following others makes us underestimating our With the emerge of new social and digital media, the world strengths. Don't give up. Chase your dreams of advertisements is changing fast than ever before. We passionately. Then success is yours,” he believes. need to be up-to-date and accurate all the time. When asked how he tackles the changing scenario, Mahesh said, [email protected] “Yes, technology is changing every fraction of a second. I www.neevstone.in am coping up with it. We already have started using digital and social media for advertisements. Moreover, I have started concentrating on the 'Content' part of the advertisement than the 'Entertainment'. The content must be strong and meaningful,” he said.
Business Icon | March 2019 | 17 Buddhist Caves Tours is becoming
OPERA UR TOR popular. Mumbai, Pune and TO S Aurangabad yes Maharashtra B.G. Tours inbound tours to grow manifold became of this.
Pune As a Tourist Destination : “Shaniwar Wada” – Yes Manish Kelkar, studying about these places the stunning history of the same should be told to visitors, our company is taking special efforts for the same. We are sure you will get to see the great Pune City with new perspective.
Currently Bhutan, Srilanka, North- East, Kashmir, Nainital, Kerala, Ooty, Gujrat, Rajasthan and all other destinations in India are catered. Also Thailand, Vietnam, Cambodia, Dubai, Europe, Australia, New Zealand are going.
We specialize in Students Manish Kelkar Educational Tours, Senior Citizens Director Groups, Honeymoon Tours, Pilgrimage Tours and also Inbound Tourism is what calling us.
Travailing is an experience one needs to take at least once in a lifetime. It's important to become one with the Tourly yours.. nature to experience the adrenaline rush which only traveling can give. B.G. Tours And 'B. G. Tours and Travels' is here for you to give this lifetime experience. An avid tracker, a passionate traveler and tourism expert Late B. G. Kelkar founded this travel Tourism …when it comes mind we always think of a company 20 years back. It is utmost important to have a travel agency. B G Tours the same started 20 years back thorough knowledge before embarking upon a journey as by late Mr. B G Kelkar, is taken forward by Mr. Manish an entrepreneur in tourism industry. Late Kelkar also Kelkar. Now having offices in Pune, PCMC and Kothrud traveled several miles, different destinations to know with nice team. about them, and to promote them.
“Thinking different”, yes always Mr. Manish thinking The company initially began organizing small tours, different so being part Association of Buddhist Tours especially study tours for college students. A few of their Operators. Tourists from Thailand, China, Japan, Korea, destinations included Selam, Coimbatore, Beed, Raipur, Srilanka to India. Yes sending the tourist is common to Amravati, Raipur, Dharwad and Mangalore, and also those places but bringing them here and offer them world many places in the Western Maharashtra. Several class services is the challenge. medical colleges across Maharashtra chose B G Tours to organize their study tours because of its successful The major connect of this eastern world is “Buddha” experience, hassle free arrangements and comfort in These tourists Visit Lumbini and Bodhgaya often. But traveling. being Maharashtrian proud to say 80% of Buddhist caves lie in my state on ancient silk route. Western India After B G Kelkar, his sons, Mr Manish Kelkar and Dr Girish Kelkar are now looking after the company with
Business Mantra | March 2019 | 18 equal zeal and the passion. Manish strongly believes in domestic as well as international tours. The destinations giving travelers the best experience; just not seeing the in India include Rajasthan, Kerala, North East India, world through eyes but capturing the memories for the Himachal Pradesh, Gujarat, Kumaon valley, Tamil Nadu lifetime. Sharing the journey of the company since its temple tour, and many more. The international inception, Manish said, “A traveler, mainly the first timer, destinations include Bhutan, Sri Lanka, Vietnam, always looks for a skilled travel-planner with immense Thailand, Singapore, Cambodia and many other places. knowledge of the place, who is a quick decision maker, The company also organizes customized one day trips values time of travelers and their money. We try to fulfil all for senior citizens and women. these parameters.” In his personal life, Manish is a complete health Best catering services during the tours, proper enthusiast. A spiritual seeker, Manish ensures that he coordination and efficient time management are the walks from Pune to Saswad during the Palkhi procession specialities of B G Tours. The reputation and success of Sant Dnyaneshwar Maharaj and Sant Tukaram Maharaj. He serves food to over 150 Warkaris every year. earned during the past twenty years have led to branches A person, who believes in giving back to the society, opening in cities like Chiplun, Nanded, Mumbai, Chinchwad Manish takes part in many events organized by the and Kolhapur. Rotary Club and offers his contribution to uplift the “Organizing tours is a daunting task for a tour operator. underprivileged. He is also a theater lover and loves to The tour manager must be 'Master of All'. There are people act in dramas. He ensures performing at least in one from different background, status and mentality. Hence, it play in a year to keep him entertained. is important to use presence of mind, take wise and quick “These activities keep me motivated to perform my best decisions and act as per the situations. A trip can give as a tour operator. Healthy and friendly relations with several good as well as bad experiences to both, the the clients, affordable tour packages and finest services traveler and the tour operators,” he added. are expertise of our company and I strive for it,” he There can be unavoidable situations one may come across. highlighted. A few years ago, on one of the trips, there was the Swine Flu epidemic which came uninformed. “The travel and hotel [email protected] bookings we're done and the travel plans were etched. But, www.bgtours.co.in soon, many hotels and resorts denied taking travelers from Pune due to the Swine Flu scare. We needed to take needed to take decision that would suit both the travelers and the hotel owners. So we postponed the dates of the trips. We, on the festive day of Diwali, returned money to some of the clients who cancelled their bookings,”
He recalled adding that one has to plan a way out and make the situation calm, which reassures the trust of the clients in you.
“These are just a few examples. But we are determined to give the best of the best experiences to our clients. What we need is trust on each other and that we have earned from our esteemed clients. They value and appreciate our efforts,” Manish said adding that such experiences teach us a lot. This also helps us in dealing with people, climate and situation.
Today, 'B G Tours and Travels' is known for its hassle free traveling experience to several Business Icon | March 2019 | 19 Parag S. Kode Consultant, Block Chain Technology
Multitasking Personality
Mr Parag S. Kode is a multitasking personality, who balances different businesses in a very smooth way and with equal zeal. Initially, in 2005, Parag worked in the sales department of one of the IT companies in the city. Since 2003, he was also running a shop selling Airtel Prepaid SIM cards. From 2009 onwards, he started giving out SIM cards of other mobile network companies as well. Gradually, Parag entered into the online money transfer business using the app namely 't-wallet' in 2015. Explaining the features of t-wallet, Parag said, “It is a B2B (Business to business) payment option for people to pay their mobile bills in a smooth way.
Business Mantra | March 2019 | 20 When asked is the blockchain anonymous, Parag said, “Because a blockchain ledger is public, maintaining anonymity is hard, especially in the case of Bitcoin. Hence, Bitcoin (and most crypto currencies) are not completely anonymous. Many people trading in cryptocurrency prefer their transactions to be anonymous for various reasons.”
Meanwhile, Parag also threw light on the cryptocurrency. Cryptocurrency is a tradable digital asset or digital form of money, built on blockchain technology that only exists online. At its simplest a cryptocurrency works by logging transactions into a database to work out how much of that currency each individual, It is the first multiple and multi level cash back portal or their address, is holding. offering several features for rendering the clients with a secure, user friendly and quick online payments platform “As far as cryptocurrency is concerned, peer to peer People can directly pay electricity bills here. Currently, business is going on in India. But bank to bank around 10,000 retailers across the country are using this transactions are yet to start. If regulations and portal. It is popular in metropolises in the states like guidelines are in place, in future, we will be benefitted Telangana and Kerala.” by cryptocurrency,” he said. Some people look at it as an investment. But unlike gold, one can't sell out a Parag is now looking forward to expand this business in cryptocurrency. Parag recommended not viewing at multiple districts and multiple sectors such as travel cryptocurrency as a 'currency', but look at it as a bookings, bus, railway or flight bookings, and many other 'commodity'. In the countries like US cryptocurrency is areas. The local level retailers will be connected to it. It will used like any other currency like a dollar. In the be a B2C (Business to Customer) option. countries including the UK, Singapore, Malaysia etc Besides successfully running the t-wallet app, Parag also also cryptocurrency is legal, he stated. offers consultancy for blockchain technology and Cryptocurrency has been in use in India since 2009, cryptocurrency since 2015. While the world is going online but it is popularized after 2016-17. “It is like a share day-by-day, laymen are still unaware of the blockchain market, where we can trade through different technology. Highlighting the significance of blockchain currencies. As per our vision and mission, coins get technology Parag said, “Blockchain is already a growing increased. But unlike the share market, which is technology. Many companies are using it at a large scale. safeguarded by SEBI, cryptocurrency is not a secured All the new ventures and projects are being done using market.” Due to uncertainty and lack of awareness, blockchain technology.” He also cited an example of Parag recommended investing only 10 percent of your Chhattisgarh- the state that has taken bold initiatives to total investment in cryptocurrency and rest of the deliver proactive e-governance to its citizens. investment can be done in other sectors.
Elaborating more on the blockchain, Parag said, “As we Parag not only is enjoying his sphere of businesses, but know, the blockchain is a decentralized, distributed and also encouraging others to look at it as a career option. public digital ledger that is used to record transactions “The future of all the businesses will be online. Thus it across many computers so that any involved record cannot is having a potential to grow and accommodate as be altered retroactively, without the alteration of all many stakeholders as it can. Especially, there are many subsequent blocks.” career opportunities abroad. What we need is to cope Commenting on the benefits of Blockchain, he said many up and adapt ourselves to the new technology,” he industry leaders have already achieved significant business said. benefits, including greater transparency, enhanced security, improved traceability, increased efficiency and speed of transactions, and reduced costs. [email protected]
Business Icon | March 2019 | 21 Siddharth Medhi Director
Suhas Medhi Director
components and their importance in electronic circuits. Connecting Dreams.. With an aim to give his dream wings, he decided to venture into the business world. It is often seen that people with positive instincts and risk taking ability tastes success than those calculating their every step. dream doesn't become a reality through magic, and, A Being a strong willed person, Suhas opted to focus on Mr. Suhas Medhi has achieved his dream not by some the distribution of passive electronic components, magic, but through sweat, determination and hard work. which was manufactured in large scale in India then. The owner of one of the most recognized electronic This includes electronic capacitors, plastic film components distribution company, Electro Enterprises, capacitors; resistors, wire wound resistors etc, and in Suhas, in the year 2000, set his foot forth to realize his no time, became a trusted and leading distributor in the dream of becoming a successful businessman. passive electronic components domain. Suhas was always curious towards knowing the One of his company's major highlights that sets him manufacturing aspects of technical components. And, it apart is the customization of the components, i.e.going was this curiosity that leads him towards his passion, to beyond the standard practices, and giving the desired follow it and find answers to the innumerable queries that components needed by the clients. The orders are taken popped up in his mind about technology. Despite being a up after a thorough and deep understanding of the commerce graduate, his inquisitiveness and interest in customers' technical demands about the components technology drove him to grab a job in the purchase so as to avoid any loopholes in the process, and the department of an electronic relay manufacturing company customers gets the best quality products as per his in Pune, where he gained in-depth knowledge about requirement. It is the focus, hard work and intention to various aspects such as manufacturing of electronic go beyond the basic practices that makes him a leader
Business Mantra | March 2019 | 22 in the electronics distribution industry. As a businessman, Suhas believes that quality can never be compromised for numbers, and has vigilantly observed that these principles and ethics have been inculcated across in all his business practices and processes. To work with principles and ethics in the competitive market despite several hiccups is where the real integrity comes forth. These ethics and transparent practices have earned him the respect and trust of his business partners, customers and co-workers that have been strongly standing with him for the last 20 years. In this journey, he met people from different industries, business groups, and made several friends and well wishers. The employees from Electro Enterprises became a part of his family who had been with him in thick and thin. Despite hailing from a middle class family with no- business background and financial support, he crafted a niche for himself by adopting a qualitative, transparent approach. He made strong connects with manufacturers future market trends, understand the competitors and and customers, big and small by understanding and challenges in the area of business. Understand and learn offering them detailed yet smooth process with on time well what you want to do, dare to dream, and follow the delivery of orders. All these aspects joined together crafts path fearlessly that will lead you to success, says Suhas. the business mantra for his success that according to He urges the manufacturers to take advantage of the Suhas proves the true identity of his company. 'Make in India' initiative that opened doors for Electronic industry is known for its volatility, with manufacturers, entrepreneurs in various fields such as technology changing its face every day. There is always defense. According to Suhas, such opportunities are a fierce demand to stay updated with the technological good chance to set a mark in the industry, and give new changes happening around the globe. Suhas is aware of wings to their businesses and dreams. the fact that change is inevitable and, progress is not Recently, his son Siddharth has joined the business and possible without change. Hence, he believes in embracing has introduced a different product altogether to diversify the change by always keeping himself updated about the the brand. Siddharth is a double MBA graduate, who has newer technologies and changing market trends. lived and worked in countries like Singapore, New He knows that the customers are always hungry for better Zealand and Canada. Recently, Siddharth has got the technologies and processes that will enhance their Permanent Resident status in Canada which is popularly product and market value and give them the competitive known as Green Card. He, with his international edge. To feed them with the best for their business, Suhas exposure, has joined his father's business by introducing believes in imbibing trust in his company by staying 'Load Banks' which is a completely different vertical to connected with his clients to understand and meet their 'Electro Enterprises'. Siddharth believes that he doesn't demands in the best possible manner. This gives him a want to enjoy his position in the company just because peek into the future needs of his clients and keeps him an his father owns it but wants the position because he is active player in the competition. the right person to perform the duties. He will definitely Despite being a busy businessman, he is aware of his take 'Electro Enterprises' to new heights. social responsibility and fulfills his part by organizing seminars, workshops for aspiring entrepreneurs and youths and sharing his experiences. A word of advice for future businessmen from Suhas- before venturing into the market, one must observe and study the business [email protected] practices he or she is interested, explore current and www.electroenterprises.in
Business Icon | March 2019 | 23 Hospitality Services
Tushar Kulkrni Director
connect with the people who will decide the fate of Tasteful Success your business. Tushar, though his perfect blend of passion and perseverance has made Teja Hospitality Services a reputed name in the catering industry. 'There is no sincere love than the love of food' Tushar's journey to the food industry started in - George Bernard Shaw. Kolhapur while he was pursuing his studies. There, he often visited the dhaba ran by Mr. Konduskar, a hard working person with an extra ordinary vision and great This is the truest quotation that applies to human sense of successfully running a business, created a beings. Perhaps, more than any other, people are more long lasting impression in the already curious and sensitive towards the food industry, as personal ambitious mind of Tushar, who always wanted to start satisfaction is the most important ingredient in this his own business. industry. And, the owner Teja Hospitality Services Mr Tushar Kulkarni knows the perfect recipe to give you the Tushar's dreams found its wings when his mother most refreshing, delectable experience of taste. supported him greatly in spite of no business background. His mother's blessings, love for food and He is a master in his work and knows the secret to serve passion to create his niche in the industry gave his his clients with the most delicious dishes, full of flavour, confidence a boost. It was these assets that he carried combined with great service, giving them the taste and along in his journey towards his dreams. experience they will always cherish. After working in the corporate sector for a couple of According to Tushar, good food is not just about taste, but years, Tushar set his foot in the food industry in Pune a foundation of genuine happiness. It is an experience- in 2016. With no experience of business, his family good or bad that a person will carry along, helping one members got skeptical, and insecurities started
Business Mantra | March 2019 | 24 popping up with the years, Tushar set his foot in the food smooth functioning, he formulated his own systems that industry in Pune in 2016. With no experience of business, made processes and working effective. his family members got skeptical, and insecurities started Tushar considers that every day is a learning experience. popping up with the Besides running a catering and mess business, he members got skeptical, and insecurities started popping up ventured successfully into corporate catering as well. with the business not flourishing as per expectations even Being an open minded person, Tushar believes that with after tasting initial success, and faced a lot of hurdles in all success comes responsibility and empathy, the ability to directions. connect with the socially downtrodden and empowering. It was a testing time for him, emotionally and financially. Tushar, serves a part of his service as his social People started raising eyebrows over his decision of leaving responsibility to the needed which gives him immense a secure job. It was a tough time for him as he was lagging peace. behind, while his friends were racing ahead in their There is lot on instability in catering with the prices of profession lives and gaining success financially too. But, things changing frequently. But, a transparent process Tushar did not leave his spirit fade away and kept working formulated by Tushar without compromising on the towards his dreams. quality has created a bond of trust with the customers. Tushar, on the advice of one of his well wishers moulded On sharing his experience with new entrepreneurs, Tushar himself as per the demands and expectations of his says that before starting a business, one must have a profession and atmosphere in Pune. He opened himself to thorough study in that sector, apart from deep adopt the demands and techniques needed by his understanding and thinking that will result in good results. profession. Eventually, he got a contract to run a mess at Directing them, Tushar says that one should not get Karve Institute for 200 people which he ran successfully disturbed by the ups and down in their business, but along with his wife, Neeta. Today, too, Neeta manages and urges them to face it with zeal and confidence. “It is not handles over 50% of the business that makes his task easy. the instability of the business that forces the Catering business is a non-stoppable one that has to be entrepreneurs to quit, but the attitude to renounce at the kept running 24*7. But, his technical knowledge as an moment when things are getting better that leads to engineer, planning and effective management of things and failure,” he mentioned. manpower allows him to think in a broader spectrum. For Stating that word-of-mouth is the most effective medium of marketing tool in the food industry, Tushar believes that the satisfaction on the person's face after tasting his food is his biggest award. Grabbing every opportunity that knocked on the way with positivity, and striving to turn it into better prospects is Tushar's mantra for success.
[email protected] www.tejahospitality.com
Business Icon | March 2019 | 25 Valay Mulgund Writer - Lyricist
Valayankit - that Krishnadeo Mulgund pioneered 'Children's Theater' The Story of Lyrical Journey in Pune. With a proud feeling, Valay says, “My grandfather used to write plays for children, direct and choreograph the plays and even making necessary costumes for the same. He has choreographed many popular Marathi musical plays; 'Ghashiram Kotwal' and 'Janata Raja' are amongst them.”
Besides grandfather, Valay's grandmother and mother These insightful lines in Marathi are written by a young were also classical dancers and his elder brother is an lyricist and writer from Pune, Valay Mulgund. 'Laya' ( ) artist having his own designing firm. So, how can Valay refers to tempo of the rhythm and Valay, literally, is living be different from this family of artists? He grew up this rhythm in his life. Born in a family where almost all family members are artists, Valay dreamt of becoming a watching all these art forms around him and started lyricist at very young age. And, he is on the right track, playing tabla, performing in school dramas. His passion focusing on his goal. for music and songs has been percolating in his mind since his childhood. He used to study in the background The viewers of Zee Marathi, Zee Yuva and Star Pravah music and film songs. At one point, he fell in love with entertainment channels can quickly relate to Valay when poetry, which he found a great medium of expression. they listen to the melodious and meaningful title songs written by him. After finishing his matriculation, Valay decided to be a writer and a lyricist by profession. He completed his Valay’s grandfather Late Krishnadeo Mulgund was a graduation and post graduation externally in Sociology drawing teacher at Renuka Swaroop School. He used to perform folk dance since 1940. It is worth mentioning and simultaneously, he nurtured his passion for writing.
Business Mantra | March 2019 | 26 Initially, he worked in recording studios just to know “Every project is unique having its own requirements. I about techniques and process of recording. Recalling the need to understand that requirement, mood and the early days, Valay says, “Opting for no job for bread and situation before writing the lyrics. In a way, I live those butter, but going to be a full-time writer was my serious songs,” he states. decision. And, I prepared myself for it. I thoroughly went Thus, Valay has been busy these days, contributing to on reading and studying writings of different prominent Marathi Theater, albums, television, films and short writers in Marathi, especially the saint poets and films. Recently, 'Samikaran'- a play penned by him has legendary. It helped me to understand different forms of won the first prize at the primary round of 57th Marathi poetry.” Maharashtra Rajya Haushi Natya Spardha. In 2007, Valay presented first public recital of his Valay got opportunity to work with veteran and noted poems- 'Eka Kavitesathi'. In 2008, his first movie song was music directors namely Ashok Patki, Pankajj Padghan, recorded for the Marathi movie 'Achanak' directed by Amitraj, Avinash-Vishwajit, Narendra Bhide, Chaitanya Yogesh Soman was released, and the singer was none Kunte, Rohit Nagbhide and Sameer Saptiskar. other than Shankar Mahadevan! Immediately after the recording, this legendry singer full heartedly admired For his achievements, Valay has been felicitated at Valay's talent. several occasions by renowned personalities like Cricketer Chandu Borde, Scientist Dr Raghunath Like Shankar Mahadevan, singer Sukhwinder Singh also Mashelkar, writer Pravin Davane and Pravin Togadia. encouraged him by expressing faith in his lyrics and saying 'This boy is having exceptional potential of writing Valay's book- 'Ek Zaad Shabdancha'- a compilation of his simple, meaningful songs'. It was great reward for Valay. selected poems, has won the 'Kavi Yashwant Puraskar' instituted by Maharashtra Sahitya Parishad. The e- Meanwhile, Valay handled various writing-forms. He version of this book was launched by BookGanga on translated scripts of cartoon serials and other serials like Gudhi Padwa this year. Valay also was nominated for Shree Ganesh, from Hindi to Marathi, he wrote jingles 'Times MFTA 2018- The Best Lyricist Award'. and scripts for short plays performed during Ganapati festival and even the citations. Valay is satisfied with his lyrical journey so far. He never forgets to thank his wife Utkarsha, who has been a It was 2015 when Valay made his entry to television by backbone of his career and his four-year-old daughter writing title song of Marathi serial 'Duheri' on Star Nabha, who has been soul of his lyrics. Valay also Pravah. Title songs of the first three serials on 'Zee Yuva' expressed his gratitude towards his beloved friends namely 'Freshers', 'Shravanbal Roackstar' and 'Yuvagiri' namely Kedar Sonpatki, Mahesh Limaye, Mangesh and '100 Days' on Zee Marathi are also penned by Valay. Tambe, Bhushan Karandikar, Akshay Kulkarni, Jaydeep Today, Valay's lyrics are being sung by almost all the Kadu, L M Kadu Sir and many others. “All of them are leading singers including Shankar Mahavevan, Siddharth with me since my initial struggle period. It is because of Mahadevan, Suresh Wadkar, Vinodkumar Rathod, Sudesh their moral support I could confidently chase my dream,” Bhosle, Javed Ali, Alka Yagnik, Shaan, Sukhwinder Singh, says Valay. Sadhna Sargam, Harshdeep Kaur, Mahalaxmi Iyer, Bela Valay converted his passion into his profession. Shende, Neha Rajpal, Adarsh Shinde, Sayalie Pankaj, Struggling phase is always there at every step. “But I Swapnil Bandodkar, Milind Shinde, Urmila Dhangar, learnt to accept rejections and failures with a positive Avdhut Gupte, Ravindra Sathe and Anandi Joshi. mind. These failures shape up us. We need to prove Valay has written lyrics for around 22 Marathi movies ourselves to survive in this industry. Paths are always including Achanak, Target, Dandgi Mula, Uday, TTMM, there, we need to find them,” he signs off. Cinemascope, Rangila Raiba, Barayan, Vantas, Land 1857, Kay Jhala Kalana, Sarva line vyasta aahet, Shimmgga, Ti and Ti…and some interesting projects are in the pipeline. He also successfully tried his hands on promotional activities of films 'Farzand', 'Pushpak Viman' and 'Nude'. [email protected]
Business Icon | March 2019 | 27 I love showing people, how easy it is to look amazing..
Varsha Kulkarni Makeup Artist
been creative and dreamt myself behind the scenes, VARSHA MARATHE KULKARNI…. a renowned, wanting to do makeup. I was fascinated and attracted professional makeup artist. who is passionate about beauty towards this glamourous field since I was a child. and the artshas had the privilege of working on some of Basically, I’m a commercial artist so but naturally the the most fascinating faces in the Marathi Film industry… to creative person trapped inside me didn’t let me think name a fewSavita Malpekar,MadhavAbhyankar, AtulKasava, anything else…. I always believed and knew thatI ShrutiAtre,AvinashKharshikar, Ravi Patwardhan, Jayant wanted to be a professional makeup artist. In my Savarkar and so on …”I’ve very many assignments to my opinion I don’t consider any particular person as merit…. likeweddings,theatre plays, my“guru” or a mentor as such.As I am a keen films,advertisements,catalogues, short films, events, observant,I learn from each one I meetand get performances, fashion shows. To name a few a play called inspired.Yes, but definitely the first and the TuzeAheTuzaPashi, alsoa film called Youth Tube and there’s basiclesson I learnt in makeup and hair dressing was one in the pipeline. “ from Satya Naidu. So, reckon her as my first ‘guru’. While speaking about her initial struggling days Varsha Professionally I began my career with one act play said that, “Though I began my career with a small (ekankika) followed by a short film, play and now a assignment but I always believed that no work is small and commercial film. Initially when I accepted my first went on with the flow. I took up the assignment that came assignment, I was bit apprehensive but I converted it my way, irrespective of their size, people or production and into confidence and that triggered bigger and better gradually the word spread and now here I am…. a opportunities. Now that I’ve reached this position it’s successful makeup artist. Once the lady luck smiled on only and only because of my family’sutmost support. me….my career was filled with multicolours” They’re mypillar of strength. My greatest supports are While speaking how she entered this industry,“I had always my mother and my husband and I owe all my success
Business Mantra | March 2019 | 28 to them” On asking what makeup actually consists of,she expressed “I believe that the slightest bit of makeup can transform person’spersonality and boosts their confidence. It’s not about who you aredisguisingrather enhancing their natural beauty. It must look flawless but the overall finish needs to look ultra-natural.We are responsible for adorning and beautifying the facial aesthetics through makeup and determining what is suitable by having the knowledge of different types of makeups and its technics. When asked what changes have happened in the field of makeup industry Varsha said,’’ Makeup as an art has become more advance and upgraded in terms of products and the technical approach to it. Actually,this is a highly skill-basedprofession. Each one has different genres.Makeup done for any function, prosthetic or for anyparticular character for shooting areall diverse in their own way.Each one has its own distinctive characteristics and forms. For example, theatrical makeup is bit loud and the makeup in the filmrequires more fineness and forthe prosthetic makeup the makeup artist has to create anentirely new character. When asked about her fortitude she promptly exclaimed ‘’my strength lies in my, reliability, energy, integrity, dedication, commitment humbleness, honesty and patience. People recommendme for my what I am! My personality always sets me apart from the other artists. This industry is incredibly competitive. A makeup artist When asked what she loves most about being a makeup should always keep on updatingandupgrading their artist she said,’’As a profession one has to travel a lot to knowledge and theirmakeup kit. Everyartist is different and various locations, sets with lengthy working fight their own battle. There was a time when woman hour.Sometimes I’m away for outdoor shooting for makeup artists weren’t recognised at all.Rather couple of days. But once you understand and fathom the tabooed.Female artistsweren’tissued a card from the intensity and the demands of this profession and accept artists association. After completing my training, I it smilingly …..then the success is all yours.I have approached one well-known makeup artist for an experiences that I just would never have if it weren’t for assignment. There I was got to learn that,beinga female being a makeup artist. When we shoot all the unit artist,I’vechosen a wrong professionand I can’t abe a becomes a one big family which creates a great bonding makeup artist for film n theater.Maximum I canachieve in amongst us.” this industry is by beinga bridal make-up artist and that’s As we were about to conclude our conversation Varsha all. It was a bolt from the blue for me but I kept on working with a glow on her face and a glint in her eyes said.” incessantly. And now the tables have turned, the female Ihave several great experiences to share.But here I would artistsare recognised from the artist association and I feel like to share one such incident that gave me a great it’s the biggest achievement for the women working in this sense of happiness. Once it so happened that a bride’s industry. mother got so panicky and went bizarre….she wasn’t in While speaking about her quality she said ‘’I’m a the mood to listen to any kind ofsuggestion … but with professional makeup artist for past 10 years and love what my experience, knowledge and confidence, I continued I do every single day. I treat my clients with utmost my work and then came a moment of truth, I finished respect. Being a professional person,I remain open and upand the mother saw her daughter, she was awestruck speak from a place of expertise and the client feels …!! she had tears up in her eyes, she gasped,and said “ comfortable. My customers inspire me the most. I love to all thanks to you…. my daughter had never looked this hear about their concerns what they want and I give beautiful ever!” and apologised to me in front of the suggestions and execute. After the service is complete and entire baratis. It was the most rewardingand memorable I hand the mirror overandwhenthat AA-HAA moment moment for me.” happens… it’s the most satisfactory moment for me to see my clients feeling beautiful, confident and stunning! [email protected]
Business Icon | March 2019 | 29 Vikrant Vartak
Demystifying Corporate Culture "If you do not stand for something, you will fall for anything” profitability. Ever y organization, from a small On a visit to a Disney theme park, a little girl and her mother entrepreneurship to a multibillion-dollar organization, has came to a fenced-off construction site. To her mother’s a corporate culture whether it knows or not. The corporate dismay, the little girl threw her favorite Disney doll, Belle, culture is much like a personality, in that it changes over over the fence. When park staff retrieved the doll, it was in a time as a result of a firm’s own development or changes in sorry state, spattered with mud, dress torn, hair bedraggled. the environment. Attempts to find a replacement in the shop proved futile: Corporate culture consists of values, beliefs, and norms. Belle had been replaced by a newer model. So the doll was • Values are what an organization considers most taken first to a makeup artist, who washed her and styled her important with respect to its operations, its hair, then to the wardrobe department, which made her a employees, and its customers – the things an new dress, and finally to a ‘party’ with other Disney organization holds most dear, strives for, and wants princesses, with a photographer in attendance. to protect at all costs. Good as new, Belle was returned to her owner that evening, • Beliefs are assumptions individuals hold about along with a photo album that showed what a great time themselves, their customers, and their organization. she’d had during her ‘makeover’. Later, in a thank you letter, • Norms are unwritten rules of behavior that address the girl’s mother described the moment of Belle’s return as such issues as how employees dress and interact. ‘pure magic’. Although values, beliefs and norms are constructed around While such an experience is magic for customers, for a range of organizational variables, authors of the book organizations like Disney it is method. The theme park team Growing Pains state that how the corporate culture is didn’t consult a script or take instructions from their defined with respect to the following four areas has the manager. They did what they did because Disney has created most impact on an organization’s success. a corporate culture where going the extra mile for customers • Customer orientation come naturally. • Orientation towards employees So, What Is Corporate Culture? • Standards of performance, and Corporate Culture is one of those terms that are difficult to express distinctly, but everyone knows it when they sense it. • Commitment to change Members of an organization soon come to sense the Why Is Culture Important? particular culture of an organization. Jack Welch puts corporate culture ahead of results. Welch A clear understanding of the meaning and importance of understood the fundamental power of strong corporate corporate culture remains elusive for many managers. Some culture to drive business results, an insight that was also managers choose to deny the existence of a culture in their the core tenet of his book ‘Winning with a Culture of organizations; others are intimidated by the thought of Recognition’. trying anything so fuzzy, let alone of finding ways to manage it. Welch in an article in Fortune said "Culture matters as much as hard numbers. If your company’s culture is to Although the concept of corporate culture is abstract and mean anything, you have to hang – publicly – those in your may seem somewhat elusive, it is nonetheless real and can midst who would destroy it. Creating a healthy, high- have a decisive impact on corporate success and integrity organizational culture is not puppies and
Business Mantra | March 2019 | 30 rainbows. And yet, for some reason, too many leaders think a Starbucks continues to be unique? Or despite hundreds of company’s values can be relegated to a five-minute world class amusement and theme parks across the world, conversation between HR and a new employee. Or they think Disney continues to be unique? culture is about picking which words to engrave on a plaque This is because to build a successful and sustainable in the lobby. organization, competitors fail to understand that they are An organization’s culture is not about words at all. It’s about NOT ONLY competing on their products/services but on behavior and consequences. It’s about every single each of the six levels of the Pyramid of Organizational individual who manages people knowing that his or her key Development (given below). An organization must do well role is that of chief values officer. It’s about knowing that at on each of these six processes individually and in a every performance review, employees are evaluated for both consolidated manner. their numbers and their values.” Corporate culture is the apex tier of this pyramid and can Welch advocates getting rid of the person that brings in the become the most important differentiator. Culture has a numbers while behaving in ways completely opposite to the critical impact on overall organizational success. Culture company values. Welch proposes the following: influences every aspect of the Pyramid of Organizational • Making culture an ongoing topic of conversation, Development and every level of the pyramid has an impact training and reinforcement instead of a one-time of the culture. Corporate culture has a direct impact on event financial performance of an organization. • Taking the values off the plaque on the wall and The fabulously written book called ‘Growing Pains’ is a deeply integrating them into the daily work of bible on a very important but as much ignored subject of employees 'Organization Development'. The book provides a description on how culture changes and how this change • Clear rewards and consequences for how employees process can be managed to maintain an organization’s reflect the values in their work. effectiveness while it grows. Corporate Culture Is What Gets Manifested In her interview at The Senate Talk Show in Pune, Meher Pudumjee shared that when she talks to any new joinee in 98239 00090 Thermax, whether an engineer trainee or a lateral recruit, [email protected] she tells them about their history, culture, values & vision. Pudumjee then puts up Thermax’s values before them and asks them if they have heard of Enron?! She avers that if they compare Thermax and Enron’s values, they will look similar! As a matter of fact, all organizations have similar values ‘on paper’. It is how each and every person in the organization follows these values that make all the difference. Values and culture of the organization is this ‘feel’ that one gets while dealing with the organization or while working within it. Pudumjee asserts that the best way to understand an organization’s culture is to talk to its people and even more important ‘observe’. One can say anything one wants, but what is important is ‘walking the talk’. What one says doesn’t matter; people in the organization have to feel it. That’s the whole idea of DNA or culture of an organization. C o r p o r a t e C u l t u r e a n d Organization Development Have you ever wondered why Organizational Development Pyramid despite umpteen number of coffee and tea cafe chains, (from book Growing Pains)
Business Icon | March 2019 | 31 Digital India Vaishali What does it mean for my business Bhagwat
The Digital India Programme is a flagship programme of the Safe and Secure Cyberspace Indian government with a vision to transform India into a The National Cyber Security Policy of India (NCSP) digitally empowered society and knowledge economy. E- was rolled out on 2nd July 2013 vide a notification from the Governance initiatives which were citizen-centric started in Ministry of Communications and Information Technology, mid-90s but did not make much impact. India then launched Department of Electronics and Information Technology the National e-Governance Plan ( NeGP) in 2006 but despite (DEITY) which states the long term goal of building a of successful implementation of many e-Governance secure and resilient cyberspace for its three main projects it did not have the desired impact. The Government stakeholders i.e citizens, businesses and government . of India has now launched the Digital India Program with three primary objectives : (1) Digital Infrastructure as a While the government works towards building a secure and utility to every citizen, (2) Governance and Services on resilient cyberspace through infrastructure , policy and demand and (3) Digital empowerment of citizens legislation, it is also the businesses and people who are responsible to build a secure cyber ecosystem so that they Digital Infrastructure as a utility to every citizen means the can derive benefit from it. following as per information available on the DeiTY website So does a business contribute towards building a safe and • Availability of high speed internet as a core secure cyberspace? How does a business ensure that it is utility for delivery of services to citizens safe in cyberspace? • Cradle to digital identity that is unique, lifelong, The answer today for small business is self-regulation . online and authentically to every citizen Businesses that handle sensitive personal data have a • Mobile phone & bank account enabling citizen mandatory obligation to be complaint with the ISO :27001 participation in digital & financial space Information Security standard . However no such standard • Easy access to a Common Service Centre has been prescribed for small businesses. Voluntary • Shareable private space on a public cloud participation and self regulation amongst businesses to • Safe and secure cyber-space secure its IT infrastructure id dismally low and most businesses resort to some knee-jerk safety practices after Though appearing as an item at the bottom of list “Safe and they have suffered some loss or damage or damage to secure cyber-space” is the key element and backbone that reputation due to data theft, data loss, financial fraud or will promote Digital India and build the trust for businesses software license infringement actions and customers and citizens to communicate and transact over the internet without having to worry about fraud , Digital India should also mean a safer India to conduct business online. How can you as business ensure and privacy and financial crimes. ascertain than. Some countries follow a cyber essentials
Business Mantra | March 2019 | 32 programs that makes it mandatory for businesses to get and non-technical areas. themselves certified as safe businesses. For example if your 7. Malware Prevention : Produce policies that company is bidding for government contracts which involve directly address the business processes (such as handling of sensitive and personal information and email, web browsing, removable media and providing certain technical products and services, the personally owned devices) that are vulnerable to company has to be certified as cyber safe. malware. Scan for malware across your organisation Till we do not have the mandatory regime of cyber and protect all host and client machines with certification , you can follow the following 10 steps to antivirus solutions that will actively scan for malware. cyber security to ascertain that your business is safe and 8. Monitoring : Establish a monitoring strategy and your computer infrastructure is secure . develop supporting policies, taking into account 10 Steps to Cyber Safety in business previous security incidents and attacks, and your 1. Information Risk Management : Identify organizations incident management policies. information assets that need protection such as data, 9. Removable Media : Produce removable media intellectual property , designs drawings , source code policies that control the use of removable media for etc. Identify risks and design and implement a policy the import and export of information. Where the use to manage it. of removable media is unavoidable, limit the types of 2. Secure Configuration : Install firewalls, manage ports media that can be used together with the users, , have a clear access policy , remove or disable systems, and types of information that can be unnecessary functionality, protect the system from transferred. Scan all media for malware using a malware standalone media scanner before any data is imported into your organisation's system. 3. Network Security : Connecting to untrusted networks ( such as internet) can expose your 10.Home and Mobile : Assess the risks to all types organization to cyber attacks. Follow recognised of mobile working (including remote working where network design principles when configuring perimeter the device connects to the corporate network and internal network segments, and ensure all infrastructure) and develop appropriate security network devices are configured to the secure baseline policies. Train mobile users on the secure use of their build. Filter all traffic at the network perimeter so that mobile devices for locations they will be working only traffic required to support your business is from. Apply the secure baseline build to all types of allowed, and monitor traffic for unusual or malicious mobile device used. Protect data-at-rest using incoming and outgoing activity that could indicate an encryption. attack (or attempted attack). Software Piracy a major hindrance in security Last but not 4. User Priviledges : All users of your ICT systems the least India is plagued with Software Piracy issues. Tough almost everybody thinks that is ok to copy , laws in should only be provided with the user privileges that India against Copyright violation are very stringent and they need to do their job. Control the number of attract penal liability. A Study carried out by Reinig and privileged accounts for roles such as system or Plice, 2010 indicates that software piracy is reduced by database administrators, and ensure this type of increase in per capita Gross National Income (GNI) and it account is not used for high risk or day-to-day user further states that one percent increase in the relative size activities. Monitor user activity. of the country's IT industry would imply 10% unauthorized software licenses getting converted to authorized licenses. 5. User Education : Produce user security policies that describe acceptable and secure use of your If as a business you want to enjoy the fruits of Digital India, organisation's ICT systems. These should be formally then you also have a duty to perform, to keep our business IT infrastructure safe and more secure. These 10 simple acknowledged in employment terms and conditions. steps to cyber safety will protect your business from insider All users should receive regular training on the cyber threats as well as external attacks and will form a part of risks they face as employees and individuals. the safe and securer cyber eco-system envisaged by the 6. Incident Management : Establish an incident government for the people. response and disaster recovery capability that Wishing you a safe journey in cyberspace addresses the full range of incidents that can occur. All incident management plans (including disaster recovery and business continuity) should be regularly tested. Your incident response team may www.vaishalibhagwat.com need specialist training across a range of technical [email protected]
Business Icon | March 2019 | 33 Shrirang Customer First Gokhale
My career as a product designer was very interesting. We "Customer is King", "Customer focus", "Customer is designed products from scratch and put them in local always right" but they do not have actions directed to market. I had a close working with manufacturing and customer. They are not serious. I wish to quote a story marketing. Since it was an entertainment consumer of a "show off" of customer orientation and reality. product, the success of design was immediately Some of you might know it but it is very apt for the measurable through increase in profit. Apart from topic so I repeat it. A top executive of a company stays technology and brand image, customer focus happened to in a renowned hotel on a be a main contributor, this learning I wish to share. business trip. The hotel was posh but he is uneasy as To stay in business you must grow. Growth of a business, he finds few mosquitos in his room that disturbs his especially for consumer semi-luxury product, comes from sleep. Dissatisfied, he writes a letter on return to hotel continues updation of their product range. I observed management as a serious grievance. To his surprise, he many phases like a monopoly, product range revision (both gets an immediate reply from hotel management. The depth and width), competition, cost pressures and fights for director of hotel apologized for what happened and features. In this journey, customer participation became assured him an urgent action taken and spoke of more and more important. customer care. In the envelope, along with the letter, an Your business may be manufacturing : You can have backside, a post it note also got attached by mistake. consumer or industrial product. Mostly for latter you are The small note was addressed to his secretary, Julie, it on OEM supplier, and have one or very few customers. said, "Julie, usual apology letter please". That means There is an intermediate agency like dealer or distributor this so called quick action was just a show and who is your step one customer. For non-manufacturing customer was fooled and note respected. business like software, lawyer, architect, you are in service Quality and care make a foundation to satisfy industry, yet you have sensitive customer. In large customers. It is always true that repeat customers and organizations, one department can be a customer of other word of mouth are the most effective ways than other department, that is called internal customer. Hence for this marketing communications. Brand gets built in that discussion, all types of customers have a relevance. fashion. Purpose of business is to create customer who Almost all people in business and management are aware creates more customers. that customer is very vital. They know quotations like Today's market is buyer's market. You cannot easily
Business Mantra | March 2019 | 34 fool a customer. So to satisfy a customer, first and There were reports from Bangalore once that our car foremost is your product quality. Of course there is no end audio is failing, it gives lot of hum. Visit to site we to quality improvement, but you should evaluate if your found car radios were not used in car but in house with product has 'value for money' from buyer's point. Customer a market availabel 12V battery eliminator circuits. satisfaction is old phrase now, it should be customer That induced hum. However, it gave a clue that delight. He must get delighted by using your product for customer was looking for a cheaper cassette-amplifier long time. When buying, he will get surprised if you have solution, and then power-house was born. some "Wow !" features which he is not expecting, but on How you measure customer satisfaction ? At brand long use, it is however product quality. Here the term level you give a questionaire and ask for 0-10 implecit quality needs to be known. When a consumer evaluation on various questions. You can do it at dealer buys a product, will have properties which will level also. Not absolute figure but a trend through automatically be there which he need not speak out. years has to be watched. Once in a seminar, I asked a Like : product will not corrode, he will not get a electric question to 25 participants, who said their organization shock in handling the product; it will work for few years etc. is customer oriented, to list one major action. Most In a competative environment he looks for what is exclusive relies were vague like quality, service, cost. One in your product. participant said "we have very good trained telephoen Quality is built by design. Customer requirements is a very operator''. Do you know why I liked this reply most ? tricky thing. If you ask customer an open ended question, Many a times other things that actual product he will give a big list. He wants everything, but at less contribute for customer satisfaction. Valet parking for price. So it is better to give him your prepared questonaire, restaurants, cash on delivery option and return policy which is focused. In preparing such questionarie you have for e-shops, home delivery by food joints, satche to compare your own products with competition. An availability for cosmetics are some examples. interesting outcome was from our survey for new products. Thus, for business progress, honest customer focus We conducted a survey asking questions about what is always helps. It takes months to get a customer but a rating for sound quality, power output, aesthetics, second to lose him. sensitivity etc. At the end there was one open line saying pl. write anything else you want. At that time radio recorder market was just booming. To our surprise large number of 98605 65564 people wrote. We want cassette door opening should not [email protected] bang but open softly.'' So, there was a gap between what we were thinking as customer needs and what preference customer had. To consolidate wild thoughts of customers, smart way is to ask him to give importance rating to each of his need. Measurement of good quality is your product specifications matching to customer needs. As a control, your rejection rate on your production process is one indication. Second indicator is tracking failure rate of products in market. That is called field call rate. Both should show a downward trend. There is another type of failure which is zero hour failure. That is at retail shop itself as customer is opening package and first time operates your product, it fails. Zero hour failures are quite damaging. There can be a debate on this failure, some people say that if you have a system that you immediately replace a defective product, customer is happy. My experience is, in long run, that does not work. Good brands never do it. You cannot have high field failure product compensated by a machinery of fast replacement. Study of how customer uses your product is worth noting. In a review we found, that 98% of people were not using 'headphone socket' in Audio System, so we deleted it. Abuse is use by customer which you have not expected.
Business Icon | March 2019 | 35 Insight to Rahul Japanese Business Culture Darshane
Success of Japan brand lies in deep rooted in societal Traditions The Japanese are a people with deep-rooted values, discipline, sensitivity towards society including traditions that are thousands of years old. disabled peoples , inclusive approach , cleanliness and Five things that made Japanese Business successful are finally interest of country first .. 1. The Spirit (Country First ) 2. Punctuality 3. Here are some of the elements that are essential Japanese Discipline 4. Politeness 5. No error attitude. values: Some of the aspects or key factors of Japanese Age Respect and care for ones elders--is an Business Management which contributed to success of important Japan brand ( Toyota, Honda, Suzuki, Sony, etc .. ) are factor for the Japanese. They have a great deal Structure and Discipline of respect for their elders and value them as World-class Japanese automakers Business manage critical members of society. product development in disciplined way.. They set clear, Silence In Japanese culture, those who say very little are understandable goals and communicate them considered credible. Their non-verbal consistently to suppliers, and they use targets and communication are more important than verbal prototypes to enforce those goals. It is a simple, rigid communication. process, much like an assembly line. Suppliers must
Business Mantra | March 2019 | 36 “keep the line moving”—a highly regimented role. The Toyota way of Business Management .. All the Japanese customers and suppliers have surprisingly Toyota production system developed by Toyota Motor similar charts describing their product-development Corporation to provide best quality, lowest cost, and cycles—a single sheet of paper capturing a high-level view shortest lead time through the elimination of waste. of the process and including clearly tagged milestones that TPS is comprised of two pillars 1. Just-in-time 2. begin several years before the start of production… Jidoka Japanese automakers give marching orders to suppliers Just in time ; through carefully considered targets for price, delivery date, A system of production that makes and delivers just performance, and space constraints. Then the suppliers go what is needed, just when it is needed, and just in the off and design to those targets. There is usually little room amount needed. JIT relies on heijunka as a foundation for missing them: a deviation by one supplier will have and is comprised of three operating elements: the pull implications for designers of other component systems. system, takt time, and continuous flow. Thus, for a supplier, design is a “pull system,” in some ways JIT aims for the total elimination of all waste to achieve analogous to the renowned kanban system. It is “pulled” by the best possible quality, lowest possible cost and use explicit customer requirements in the form of targets and of resources, and the shortest possible production and non-negotiable deadlines. Suppliers are expected to work delivery lead times. Although simple in principle, JIT hard to meet targets on time. Although customers generally demands discipline for effective implementation. understand that, if despite its best efforts, a supplier Level Production; Production Smoothing cannot meet a target, but they are unsympathetic if the Basic levelling of production volume and model mix is supplier shows signs that they have not worked very hard. necessary to establish process stability and continuous In short, Japanese automaker’s Business ,use targets as a flow. Levelling the type and quantity of production over major co-ordinating mechanism. a fixed period of time. This enables production to Establish mutual understanding. efficiently meet customer demands while avoiding Very few CEOs of large Japanese companies have any time batching and results in minimum inventories, capital available for managing their companies / Business. They costs, manpower, and production lead time through the keep control of things by giving careful attention to whole value stream. This allows ship to order as per personnel decisions in the upper ranks of the Business and customer request but build to levelling schedule. by requesting meticulous financial and planning reports. Heijunka provides a standardized core for resource But they do not “manage”—that is left to lower levels. planning. The top people spend their time sitting, sipping cups of Role of Jidoka : Self monitoring machines.. green tea, listening, asking a few questions, then sitting Jidoka is roughly translated mean “ Intelligent some more, sipping more cups of green tea, listening, machines “. asking a few more questions. They sit with the people from Providing machines and operators the ability to detect their own Business / industries , with suppliers, with the when an abnormal condition or problem has occurred trading company people, with the managers of and immediately stop work. It is an effort to have the subsidiaries... machine work without continuous direct human Their aim, of course, is not to solve anything but to monitoring and it will sound alert when problem occurs. establish mutual understanding. When there is a problem, Jidoka highlights the causes of problems because work one knows where to go. One knows what the other person stops immediately when a problem first occurs. This and his institution expect, what they can and will do, and leads to improvements in the processes that build in what they cannot or will not do. When either crisis or quality by eliminating the root causes of defects. opportunity arrives, these immobile sitters are able to act with amazing speed, & decisiveness… Focus on Factual Data ; There are three ways to get factual data 1. Listening 2.Reading , 3. Observation.. Careful listening and power of Observations is used by many Japanese company to get factual data which will be 91680 29292 [email protected] used for improvement opportunities , taking decisions ..
Business Icon | March 2019 | 37 Business Mantra | March 2019 | 38