ISSUE #40 JANUARY 29, 2021 A Publication of WWD The Priyanka Project Hot on the heels of her Netflix hit, “The White Tiger,” and gearing up for the publication of her memoirs, Priyanka Chopra Jonas is launching her new hair care line, called Anomaly, at Target on Feb. 1. For an exclusive first look, see pages 7 to 8. PLUS: Everything you need to know about China’s evolving regulatory landscape. PHOTOGRAPHED EXCLUSIVELY FOR WWD BEAUTY INC BY KYLE GAVIN THE BUZZ 2 JANUARY 29, 2021 Beauty Bulletin Broadfoot joins the company in the role from RFi Group, replacing interim CFO Peter Mayston. The change By the comes in the wake of other key hires at the company. Panni Morshedi Numbers: was appointed the chief operating officer last year, following her role as Celebrity managing director at Funding Circle UK. At the same time, Rob Weston Beauty became the chief marketing officer, FROM TOP LEFT: joining from M&S. Brands, Gianni Pieraccioni; Roberto Canevari; Andrea Harrison; Swiss fragrance and flavors supplier Ranked Gillian Gorman Round; Firmenich has named Matteo Matteo Magnani; Celebrity brands performed Marie Charlet; Magnani its chief consumer and the best when tapping into Ryan Nelson innovation officer, global perfumery, a larger mission, data from a newly created position. Magnani Tribe Dynamics shows. most recently worked at Procter & BY JAMES MANSO Gamble, where he served as vice president of fabric care for Europe. The Latest Beauty AS THE LANDSCAPE of celebrity- owned beauty brands gets more At the L’Occitane Group, Yves Blouin crowded, some of the space’s Executive Moves has been selected as both executive original players are still gaining the Beauty brand incubator Maesa has succeeds Gregory F. Polcer. Polcer director and managing director. Bouin most social media traction. Data a new chief executive officer. Coty will retire, effective July 1. most recently served as the managing from Tribe Dynamics shows that alum Gianni Pieraccioni is joining the director and general manager for for the year of 2020, Fenty Beauty and Kylie Cosmetics remained top company in the top slot, effective CVS Pharmacy has promoted Chanel in Southeast Asia, China, players in the space. February 1. He replaces founder and Andrea Harrison to the role of vice Japan, the Middle East and India. The winning strategy for celebrity chief executive officer Julien Saada, president of beauty and personal brands, however, doesn’t have to Peace Out Skincare’s growth has who will stay with the company as care. Harrison most recently led the do with just star power. “The brands chief strategy officer and chairman beauty portion of CVS Pharmacy’s also led to new C-suite positions for that are doing really well leverage of the board. Pieraccioni most business, according to a statement the brand. Marie Charlet joined the beyond their celebrity to create that reecntly served as executive vice from the retailer. She succeeds Maly brand as director of finance, following excitement, and they give people president and president, Europe, Bernstein, who was promoted to vice a stint at Sears Holding Company more than just the recognition and Middle East and Africa at Coty Inc. president of digital and omnichannel. developing financial tools. Also joining glamour to engage with,” said Brit the brand is Ryan Nelson, who is the McCorquodale, senior vice president The Estée Lauder Cos. Inc. has named Clean makeup and skin-care brand new global director of education. of revenue at Tribe. “It has always a new leader of its global supply Kjaer Weis has a new chief executive He most recently served as director been incredibly important for a brand to stand for something, to be chain. Roberto Canevari has been officer. Gillian Gorman Round, who most of education for Drunk Elephant. about something bigger than just the named executive vice president, recently served as the global and North products they put out. We’ve really Oribe alum Jay Morris, formerly global supply chain, effective May 1. America general manager of American seen that extend in a meaningful vice president at the hair care Canevari will report to Fabrizio Freda, Crew and CND at Revlon, joined the way into brand values.” chief executive officer and president. brand, effective earlier this year. brand, has joined the ranks at Canevari, who was most recently Iles Formula, where he serves 1. fenty beauty executive vice president of supply Beauty Pie has ended its search as vice president of global sales. $555,195,705 chain, Europe at Unilever PLC, for a chief financial officer. Eleena —WWD Staff 2. kylie cosmetics $187,859,638 Beauty, with the hero product, improvement of health,” Ghalichi 3. haus laboratories Hairtamin Advanced Formula, going into all said. “It’s been a really expansive $141,764,661 Launches at Ulta doors. The rest of its lineup, which year, we’ve had so many customers 4. kkw beauty includes a shampoo, conditioner, discover us because the pandemic $98,558,293 Tk Caption gummy vitamins, an immunity has been so long.” 5. rare beauty supplement and a postnatal Integral to growing their business supplement, will be available on is their relationship with consumers, $60,024,579 Ulta’s website. Prices range from $20 Milani said. “Our decision has always 6. kylie skin to $30. Hairtamin didn't comment on been very thoughtful in that we really $31,486,411 sales, but industry sources estimate wanted to crawl before we walked, 7. fenty skin wholesale sales to reach between to understand our core customer, $8 million and $10 million for the who she is and what’s important $25,819,197 Tk Caption brand's first year at Ulta. to her,” she said, adding that the 8. florence by mills The retail expansion comes at brand's database of over 700,000 $16,143,718 ¬ Hairtamin, the hair-care and a time of growth for Hairtamin, customers is a goldmine of data 9. honest beauty supplement brand founded by TV which benefited from consumer’s and consumer insights. “You can’t personalities and entrepreneurs skyrocketing interest in self care really gain that sort of data in a retail $14,012,195 Lilly Ghalichi and Leyla Milani, has and health. “The pandemic has space. With our business being 10. victoria beckham beauty found its first retail partner. really put a focus on a brand primarily d-to-c, we really wanted to $12,989,038 The brand will launch at Ulta like ours that focuses on overall use that.” —James Manso Source: Tribe Dynamics, 2020 HELPING 1000+ RETAILERS ENGAGE CUSTOMERS & DRIVE RESULTS. Email | SMS | Identity Resolution Behavioral Marketing | Predictive Analytics Customer Insights | Personalization www.listrak.com NEWS FEED 4 JANUARY 29, 2021 the company will launch Marc Jacob’s Fragrance Sales Bounce Back Perfect fragrance in China, capitalizing on its number-one position as the top In a tough year, scent sales were a bright spot for beauty. BY PETE BORN launch for 2020 in the U.S. and the U.K., said Isabelle Bonfanti, Coty’s A CHARGED UP fragrance of a fragrance is 14 to 15 percent of by selling small sizes of scents for a low chief commercial officer, luxury. business has stepped into 2021 with sales. For My Way, it was 30 percent. price. The cost can then be applied to “The luxury market is booming,” an inspired attitude. “The discoverability and even the the purchase of a larger size. said Bonfanti, adding that Coty “We see a tremendous acceleration propensity to purchase online was Environmental fragrance has also outpaced the market last year. of fragrance in general,” said much stronger,” Grant said. seen a boom, powered by consumers Looking into 2021, she noted that Stéphane de La Faverie, group “The way that we brought the looking for a sense of comfort. a number of companies had held president of Estée Lauder Cos. Inc. fragrance to life online was also “We are putting a lot of innovation back on launches last year, and as a “It’s not only a U.S. phenomenon, very different in terms of really on this area of candles, bath and body, result, the second half of the year is it’s global,” with growing markets in ingredients, the in-real-life imagery body oil, some diffusers — all of these expected to be particularly robust. China, Russia and the Middle East. of how consumers are using the things that accelerated tremendously,” Bonfanti stressed that Coty will As for the U.S., the prestige fragrance, different types of close ups de La Faverie said. “When you be on the hunt for innovation and fragrance business was up 2 percent on the bottle.” combine the idea of home being a safe sustainability, particularly new materials for the third quarter of 2020, Grant also pointed to “a really big haven and add the ability to move that can yield products for emerging according to NPD. evolution in terms of how consumers luxury fragrance high touch from a categories like clean fragrances. In the key month of December, are digesting the fragrance category store to online, you have the perfect “Clean beauty today is about fragrance sales increased by 3 and understanding the fragrance equation to accelerate fragrance and meeting the consumer desire for percent in the U.S., while skin care elements (online),” adding that engage more consumers.” minimalist formulas and more dropped by 9 percent and makeup L’Oréal is striving to improve content De La Faverie believes the transparency,” she said. “We can use plunged by 32 percent, according to and tools of engagement. The momentum is here to stay, sentiments those natural ingredients.