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Brand Hostage How NGOs achieve their Strategic Goals on a Reputational Battlefield by Allan Su & Stefanie Wolff May 2017 Master’s Programme in International Marketing & Brand Management Supervisor: Mats Urde Examiner: Veronika Tarnovskaya Abstract Title: Brand Hostage - How NGOs achieve their Strategic Goals on a Reputational Battlefield Authors: Allan Su and Stefanie Wolff Course: BUSN39 Degree project in Global Marketing Date of Seminar: 2017-05-31 Supervisor: Mats Urde Purpose: The purpose of the study is to explore the phenomenon of brand hostage, with the aim to develop a framework and a definition for a deeper understanding of its modus operandi. Relevance: Over the past two decades, disruptive and successful NGO campaigns have increasingly targeted corporations, which makes the topic a major concern for managers. Nevertheless, both from an academic and practitioner's perspective the phenomenon remains elusive and neither well understood nor described in theory or practice. Methodology: A qualitative multiple-case study with a constructionist and interpretivist stance has been chosen to follow the inductive approach. For the data collection and analysis of that data, a grounded theory approach was applied. The selected NGO cases encompass three Greenpeace campaigns as well as one campaign each from the Organic Consumer Association against Starbucks and Green America against General Mills. Findings: The research findings indicate that the phenomenon of brand hostage is significantly more complex than stated in current literature, as demonstrated in the developed NGO brand hostage framework resulting from the case analyses. Furthermore, there exists the possibility of a continuing partnership after the resolution. Contributions: The research contributes to NGO, reputation management and crisis communication theory by providing a framework and definition of the brand hostage phenomenon. -
Forest Values Surrounding Ancient Cedar Stands in British Columbia's Inland Temperate Rainforest
FOREST VALUES SURROUNDING ANCIENT CEDAR STANDS IN BRITISH COLUMBIA’S INLAND TEMPERATE RAINFOREST by Jessica N. Shapiro B.A., McGill University, 2009 THESIS SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF ARTS IN NATURAL RESOURCES AND ENVIRONMENTAL STUDIES UNIVERSITY OF NORTHERN BRITISH COLUMBIA August 2012 © Jessica N. Shapiro, 2012 ABSTRACT The Inland Temperate Rainforest (ITR) of British Columbia is a globally unique ecosystem containing areas of high biodiversity, including ancient cedar stands in the upper Fraser River valley. The forest is located in a region historically focused on the economic values of timber. Increased research about and recreational use of the forest, however, has demonstrated a wider array of forest values that is yet to be fully documented. The purpose of this research is to document the breadth of forest values surrounding the ancient cedar stands to gain a better understanding of the significance of this globally unique forest. Through content analysis, as well as surveys conducted in two communities in the ITR, data were collected from trail users, the public, and local residents. Results reveal a broad set of forest values that inform the ongoing debate currently surrounding the best and highest use of the ancient cedar stands. Keywords: globally unique ecosystem, ancient cedar stands, forest values ii Table of Contents Abstract ii Table of Contents iii List of Tables, Charts, and Figures v Dedication & Acknowledgements vi CHAPTER ONE: Introduction 1 1.1 Research Question -
Demand-Side Interventions to Reduce Deforestation and Forest Degradation
Demand-side interventions to reduce deforestation and forest degradation Nathalie Walker, Sabrina Patel, Frances Davies, Simon Milledge and James Hulse DEMAnd-sidE inTERVENTIOns TO REDUCE DEFORESTATION And FOREST DEGRADATION Acknowledgements Increasing recognition of the role that commodity demand-side measures can play to address deforestation has resulted in a recent surge in efforts to assess progress and chart ways forward. As an initial step towards taking a holistic look at the range of available commodity demand-side measures, this paper was the result of a collaboration between the International Institute of Environment and Development (IIED), Global Canopy Programme (GCP), CDP Forests (formerly Forest Footprint Disclosure Project) and The Prince’s Rainforests Project (PRP). In this regard special thanks are due to Andrew Mitchell (GCP), James Hulse (CDP Forests), Frances Davis (GCP), Nathalie Walker (FFD), Edward Davey (PRP), Irene Klepinine (PRP), Georgia Edwards (PRP), Duncan Macqueen (IIED), Simon Milledge (IIED), Leianne Rolington (IIED) and Lucile Robinson (IIED). The paper builds on an international workshop held in February 2013, also co-convened by the International Institute of Environment and Development, Global Canopy Programme, CDP Forests and The Prince’s Rainforests Project. The active inputs from presenters and participants representing private sector, civil society and government are sincerely appreciated, and The Royal Society is acknowledged for providing an atmospheric venue setting within the City of London rooms. Barbara Bramble (National Wildlife Federation and also Chair of the Roundtable on Sustainable Biofuels) deserves special mention for having chaired the event to ensure a day of informative and provocative discussions. Lastly, Duncan Brack and Alison Hoare (Chatham House) are acknowledged for their efforts to enable coordinated preparations and follow-up to this work. -
Kumi Naidoo, Secretary General of Amnesty International, on How to Make Corporations (Including Google) Do the Right Thing
ISSUE 23 MICHAELMAS TERM 2018 OXFORD UNIVERSITY CENTRE FOR CORPORATE REPUTATION The Big Interview Kumi Naidoo, Secretary General of Amnesty International, on how to make corporations (including Google) do the right thing Marketplaces on the dark web Country reputations Keeping it real How trust works in the land of the fake How perceptions of a nation’s firms From craft beer to crowdfunding, why are affected by terrorist atrocities, authenticity means such different Viewpoint – does being good pay? what influences the level of impact, things to different people Perspectives from sustainable and the buffering effect of investing and CSR research promotion strategies News and appointments COMMENT WHAT’S THE MOTIVATION? climate change – particularly given the is not going to get any easier, but the cost recent 12-year warning from the United of being seen not to try are getting higher. Nations. That threat is already creating some interesting “bedfellows”. In this AUTHENTICALLY YOURS issue Andrew Parry of Hermes Investment The current focus on authenticity in Management (see p4), explains how business promises much: to enable Hermes is trying to put sustainability and consumers to access goods that reflect Google (“Don’t be evil”) and parent good governance on the agenda of public their values; even to embed pro- company Alphabet (“Do the right thing”) companies, with the added benefit that it social motivations into businesses and are having some difficulty convincing their can pay to do the right thing. economies. Trust academics to spoil it staff of their good intentions. Earlier this all: on p10 the winner of our latest Best year the corporation ditched Maven, an AI Both were attendees at our Activist Published Paper award, Justin Frake, project to aid the targeting of US military Congress in August, which sought to examines the inexact processes behind drones, in the face of an employee revolt. -
Download the Transcript Here
What Could Possibly Go Right? Hosted by Vicki Robin for Post Carbon Institute Learn more and listen to all episodes: https://bit.ly/pci-wcpgrseries Episode 22 with Kumi Naidoo Kumi Naidoo Human Rights & Environmental Justice Activist kuminaidoo.net Transcript Kumi Naidoo If we don't connect and we don't find the intersections between our different struggles, we are not going to be able to move forward. Vicki Robin Hi, Vicki Robin here, host of "What Could Possibly Go Right?", a project of the Post Carbon Institute. We interview cultural scouts to help us see more clearly so that we can act more courageously in these crazy times. I'm so pleased to introduce you to our guest today, Kumi Naidoo. He is a new friend of mine and I think that he'll be a new friend of yours. His biography starts with anti-apartheid protests in his native South Africa at 15 years old, and runs through many organizations and projects, most recently as International Executive Director of Greenpeace International, and Secretary General of Amnesty International. As of June 2020, Kumi has served as the first Global Ambassador for Africans Rising for Justice, Peace and Dignity. So for over forty years, Kumi has been a voice among many for social, economic and environmental justice. From his humble township upbringing in South Africa to his work as an anti-apartheid activist to his leadership of international NGOs, Kumi has remained rooted in Martin Luther King's creative maladjustment principles, refusing to normalize inequality and devoting himself to economic justice. -
[Daniel, 14, Santiago, Chile] Vision Fr Movemen N T
2002 [Daniel, 14, Santiago, Chile] vision fr movemen n t oceans ancient forests climate toxics nuclear power and disarmament genetic engineering [featuring year 2001 financial statements] 2001financial year [featuring [Bill Nandris, one of the‘Star Wars 17’] 1 greenpeace 2002 brunt of environmental degradation of environmental brunt It is the poor that normally bear the It is the poor that normally “ shatter spirit In Brazil, with great The situation is serious, but Summit’s innovative economics and the actions fanfare, governments set not hopeless. On the plus Agenda 21 – millions of of states are pulling in a out on the ‘road to side, the past decade has people around the world quite different direction. sustainability’. But most of seen the adoption of are tackling local Individuals, businesses and them have now ground to a significant environmental environmental issues with countries have a choice. halt, mired in inaction and legislation at national and dedication, energy and no We can have limitless cars As I write this, final preparations are underway for the Earth Summit in Johannesburg. in Summit Earth the for underway are this, preparations write final I As a return to ‘business as international levels and an small measure of expertise. and computers, plastics usual’.The road from Rio is increasing ecological In schools, children from and air-freighted knee-deep in shattered awareness among policy virtually every country are vegetables, but in exchange promises, not least the makers and scientists. learning about the we get Bhopal and craven caving-in by the But perhaps most environment and its Chernobyl, species USA to the interests of the significant of all is the importance for their future. -
Legitimacy and Exclusion in the Canadian Boreal Forest Agreement
Neoliberal conservation: Legitimacy and exclusion in the Canadian Boreal Forest Agreement by Stephanie Kittmer A thesis submitted to the Faculty of Graduate and Postdoctoral Affairs in partial fulfillment of the requirements for the degree of Master of Arts in Political Economy Carleton University Ottawa, Ontario ©2013, Stephanie Kittmer Library and Archives Bibliotheque et Canada Archives Canada Published Heritage Direction du 1+1 Branch Patrimoine de I'edition 395 Wellington Street 395, rue Wellington Ottawa ON K1A0N4 Ottawa ON K1A 0N4 Canada Canada Your file Votre reference ISBN: 978-0-494-94605-3 Our file Notre reference ISBN: 978-0-494-94605-3 NOTICE: AVIS: The author has granted a non L'auteur a accorde une licence non exclusive exclusive license allowing Library and permettant a la Bibliotheque et Archives Archives Canada to reproduce, Canada de reproduire, publier, archiver, publish, archive, preserve, conserve, sauvegarder, conserver, transmettre au public communicate to the public by par telecommunication ou par I'lnternet, preter, telecommunication or on the Internet, distribuer et vendre des theses partout dans le loan, distrbute and sell theses monde, a des fins commerciales ou autres, sur worldwide, for commercial or non support microforme, papier, electronique et/ou commercial purposes, in microform, autres formats. paper, electronic and/or any other formats. The author retains copyright L'auteur conserve la propriete du droit d'auteur ownership and moral rights in this et des droits moraux qui protege cette these. Ni thesis. Neither the thesis nor la these ni des extraits substantiels de celle-ci substantial extracts from it may be ne doivent etre imprimes ou autrement printed or otherwise reproduced reproduits sans son autorisation. -
Ethical Shopping Guide to Disposable and Reusable Nappies
THANK YOU FOR DOWNLOADING THIS ETHICAL CONSUMER RESEARCH REPORT. It contains a buyers’ guide complete with: • a detailed article • rankings table • Best Buy advice • all the stories behind the marks on the table • company ownership and contact details • full list of references £4.25 EC121 November/December 2009 www.ethicalconsumer.org Subscribe to Ethical Consumer and get instant access to over 80 similar reports (worth over £240) as part of your subscription. Subscribers also get: Revealing the dark heart Ethical Consumer magazine of the chocolate industry – play fair, not dirty Toys & games consoles – cutting the environmental costs - keeping you up to date with all the latest ethical news and analysis Razors & shavers Rating • Unique buyers’ guides with detailed ratings tables, Best Buys advice, (out of 20) Brand 17 company profiles, news, boycotts, comment and more Equal Exchange tea 17 [F,O] 17 Online back issues archive HampsteadCo tea Tea [F,O] & Coffee • 17 Purely Organic tea [F,O] Steenbergs English • Available in print through the post or as a digital download breakfast tea [F,O] Unlimited, 24 hour access to our premium website ethiscore.org been a contributor to carbon emissions which had a damaging effect on the environment. (ref: 3) or dolphin No palm oil policy Sustainable(July 2009) forestry policy (2008) contacted, 123 had a dmitted to selling whale and/ A search was madeWal-Mart of the Walmart did not website respond (www.walmartstores. to a request by ECRA in Ocober 2008 meat. It said Sea Shepherd had been urging its members and the com) on 8th July 2009.for the No company’s policy on popalmlicy oil on could the sustainable be found. -
Greenpeacemagazine\\ Spring/Summer 2011
(June 9, 2011 / 13:33:07) 72194-1_GP Magazine 2011r_p01.pdf .1 Volume 11 Number 08 GreenpeaceMagazine\\ Spring/Summer 2011 Greenpeace International Executive Director Kumi Naidoo addresses protestors at an anti-nuclear demonstra- tion in Dannenberg, Germany just four months before this year's nuclear disaster at Fukushima, Japan. Inside, Greenpeace visits Chernobyl on the 25th anniversary of the nuclear accident there, and takes action against nuclear projects in Canada. \\ www.greenpeace.ca This is a low resolution PDF proof preflighted by Prinect Workflow. PLEASE READ IT CAREFULLY! Although we make every effort to avoid errors, we cannot be responsible for errors you fail to correct. Remember, corrections at this stage are inexpensive compared to the cost of reprinting. We appreciate your business. Thank you for choosing Thistle Printing. (June 9, 2011 / 13:46:09) (June 9, 2011 / 13:43:03) 72194-1_GP Magazine 2011r_p02.pdf .1 Inside Spring/Summer GREENPEACE 2011 INSIDE GreenpeaceMagazine\\ Volume 11 Number 08 Spring/Summer 2011 INSIDE 03 GREENPEACE NUCLEAR SCANDALOUS RECORD FOLIO 04 LEGACY 08 ON CLIMATE CHANGE 09 THE NEXT 40 YEARS 12 GREENPEACE 40TH ANNIVERSARY VICTORIES LIFTING THE LID ON GREENPEACE 40TH 13 06 OCEAN DESTRUCTION 10 ANNIVERSARY Cover: GreenpeaceMagazine\\ Volume 11 Number 08 ON THE Kumi Naidoo speaks at an anti-nuclear Spring/Summer 2011 FRONTLINES demonstration in Germany Editor: Anil Kanji Greenpeace: Design: www.typotherapy.com Greenpeace regularly communicates with our Contributors: Natasha Van Bentum, Richard 14 supporters, the general public and the media Brooks, Bruce Cox, Christy Ferguson, Sarah King, through our website as well as regular email Shawn-Patrick Stensil, Keith Stewart, Hilary Tam. -
Annual Report 2020
Greenpeace Japan Annual Report 2020 1 Annual Report 2020 © Taishi Takahashi / Greenpeace Takahashi © Taishi Reflecting on 2020 2020 was the year when COVID-19 transformed that they will stop investing in new coal fired the way we live our lives and altered societal power plants. 2020 was also the year when norms. It was also a year when many of us were Japan, China and South Korea - three of the reminded of the deep connection between world’s most carbon polluting countries - all human health and the natural environment, as we made carbon neutral pledges. Both of these are were warned that the destruction of ecosystems important victories that were possible only with will increase the chances of us being exposed to our donors’ support. similar novel viruses in the future. In Japan and around the world, people’s day to day lives were 2020 was also a significant year for fashion greatly impacted by lockdowns, national states and the environment, with 80 global fashion of emergency and stay-at-home requests. At brands working towards zero toxic chemical Greenpeace Japan we shifted to remote working, emissions by 2020 as part of Greenpeace’s a transition that fortunately did not cause too “Detox Campaign”, which has been running since much disruption, being an organisation that 2011. Following meetings between Greenpeace is used to holding online meetings with staff Japan and Fast Retailing’s (owners of UNIQLO) members all around the world. President Tadashi Yanai and management, the company announced in 2013 that it would 2020 was also a year when climate change- eliminate the usage and emission of all toxic related extreme weather events such as wildfires, chemicals by 2020. -
Who's Holding Us Back?
Who’s holding us back? How carbon-intensive industry is preventing effective climate legislation Executive Summary November 2011 Foreword by Kumi Naidoo © GREENPEACE/MATTHIAS WÜTHRICH © GREENPEACE/MATTHIAS But while their actions may be invisible, their outcomes are anything but. Collectively they spend the equivalent of the GDP of entire nations, to block progress on climate legislation, and ensure that fossil fuel and nuclear subsidies continue to give unfair advantages to dirty energy, above the safe, clean renewable energy future the public demands. This report shows beyond a shadow of a doubt that a handful of carbon-intensive companies who stand to benefit from inaction have been holding us back, and the politicians who choose to act on their behalf. In this report, we document the tricks of the trade that polluting corporations use to pull the strings of our politicians and mislead the public. We expose the web of influence that sees these companies pit our leaders and For two weeks in December, the next climate entire countries against each other to hold back action on the climate. summit (COP17) will converge in my hometown of Durban in South Africa, where negotiators There is however, a glimmer of hope on the horizon. Despite the massive odds against it, renewable energy from 194 countries will meet to grapple with the has doubled in growth each year over the past decade. greatest challenge of our times: climate change. It employs more than 2 million people worldwide, and in the US already provides more jobs than coal. Despite the global economic crisis, investment in renewable In the past year alone, we have seen a dramatic increase in energy hit a record $243 billion in 2010, and is expected extreme weather events exacerbated by climate change. -
Kimberly-Clark Sets the Bar Higher for Tissue Products with Stronger Global Forest Policy
Kimberly-Clark Sets the Bar Higher for Tissue Products with Stronger Global Forest Policy Greenpeace Ends Its "Kleercut" Campaign and Applauds the Company's Sustainability Efforts Washington -- Aug. 5, 2009 -- Kimberly-Clark Corporation, the maker of Kleenex, Scott and Cottonelle brands, today announced stronger fiber sourcing standards that will increase conservation of forests globally and will make the company a leader for sustainably produced tissue products. Greenpeace, which worked with Kimberly-Clark on its revised standards, announced that it will end its "Kleercut" campaign, which focused on the company and its brands. "We are committed to using environmentally responsible wood fiber and today's announcement enhances our industry-leading practices in this area," said Suhas Apte, Kimberly-Clark Vice President of Environment, Energy, Safety, Quality and Sustainability. "It is our belief that certified primary wood fiber and recycled fiber can both be used in an environmentally responsible way and can provide the product performance that customers and consumers expect from our well-known tissue brands. We commend Greenpeace for helping us develop more sustainable standards." Kimberly-Clark has set a goal of obtaining 100 percent of the company's wood fiber for tissue products, including the Kleenex brand, from environmentally responsible sources. The revised standards will enhance the protection of Endangered Forests and increase the use of both Forest Stewardship Council (FSC) certified fiber and recycled fiber. By the end of 2011, Kimberly-Clark will ensure that 40 percent of its North American tissue fiber - representing an estimated 600,000 tonnes - is either recycled or FSC certified, an increase of more than 70 percent over 2007 levels.