St. John Fisher College Fisher Digital Publications Sport Management Undergraduate Sport Management Department Fall 2013 The Boston Bruins’ Use of Social Media to Engage Fans in Promotions Samantha Rogan St. John Fisher College Follow this and additional works at: https://fisherpub.sjfc.edu/sport_undergrad Part of the Sports Management Commons How has open access to Fisher Digital Publications benefited ou?y Recommended Citation Rogan, Samantha, "The Boston Bruins’ Use of Social Media to Engage Fans in Promotions" (2013). Sport Management Undergraduate. Paper 72. Please note that the Recommended Citation provides general citation information and may not be appropriate for your discipline. To receive help in creating a citation based on your discipline, please visit http://libguides.sjfc.edu/citations. This document is posted at https://fisherpub.sjfc.edu/sport_undergrad/72 and is brought to you for free and open access by Fisher Digital Publications at St. John Fisher College. For more information, please contact
[email protected]. The Boston Bruins’ Use of Social Media to Engage Fans in Promotions Abstract The topic of my research paper is the Boston Bruins’ use of social media to engage fans in promotions. More specifically, my research question is how do professional hockey teams use social media sites, such as Twitter, to increase fan engagement with team promotions? This research is important because we learned more about how social media sites are utilized in a positive way and were able to see what it takes to make these social media sites successful at the professional sport level. Some findings that have already been conducted on this topic include the different types of promotions and involvement, fan motivation on social media sites, social media in professional hockey specifically, and NHL teams using social media sites.