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Home , Architecture, Design paradigm, IULM University of Milan, Nathalie de Vries, University of Florence

2021 edition FOR How to to embody the Special provisions for the Covid-19 emergency

Due to the pandemic situation, in site of the courses taking place between September 2020 and February 2021, YAC has taken extra- ordinary measures for the best performance of its activities and to facilitate access to its courses, in accordance to safety criteria. As far as the 2021 programs are concerned, it is specified that:

1. based on merit, 5 scholarships are provided for each course (for a total of 30 scholarships in 2021) to fully cover the enrol- lment cost; 2. the course will also be open to students of architecture or simi- lar disciplines who have not graduated yet; 3. although the courses will be held in person, 10 students per course will have the opportunity to participate in the courses virtually, without any limitations in participating in the - shop and in the placement service at the end of the course. Summary 04 YACademy

05 Where

06 Main partners

07 Reasons why 08 Lectures 09 Placement 10 Visits 11 13 Become the protagonist

15 The course 16 Overview 17 18 Calendar

19 Program 20 Lessons 24 Lectures 27 29 Visits

30 Placement

36 Rules 3 YACADEMY

The greatest innovation in postgraduate

YAC is an association which promotes architectural competitions aimed at fostering and . Over the years, YAC has broadened its experience of work and collaboration with the main architectural firms of contemporary architecture, dealing with diverse and numerous topics of architectural design. Nowadays, YAC’s expertise can serve young better, providing them with the creation of high- educational programs aimed at rein- forcing the skills of the students and offering them a valuable con- nection to the labour market. Thanks to the close relationship with internationally renowned professional and academic actors, YAC is the perfect frame within which complete or specialize one’s skills, and create a significative link with the most internationally-renow- ned architectural firms.

4 Where

Via Borgonuovo, 5 Bologna,

In the heart of Bologna’s historical center, close to the Two Towers and next to Piazza Santo Stefano, YACademy is located in a prestigious medieval which has been renovated to wel- come an educational center of excellence which can also count on a library of more than 3.000 books donated by Sapienza University. YACademy is the perfect place where to continue or enrich your ed- ucation, in a prestigious context immersed in the commercial and historical centre of an always-on the-go and lively city located at a short distance from , , and . From Bolo- gna Central Station, it takes just a brief bus ride or a short pleasant walk under the marvellous to get to YACademy’s head- quarters: here, among history, innovation and internationality, the young designers will be able to meet some of the most celebrated personalities of contemporary architecture and build up a network of excellence while laying the foundations of their careers.

5 Main sponsor Workshop partner

Founded in 1989, Scrigno is a leader in the Manni Group, a historic company founded in Terreal Italia is a company specialized in the Urban Up is the real estate project of Unipol The magical combination of natural pre- design, manufacturing and marketing of 1945 in Verona, works in the field of pro- production of terracotta building envelope Group aimed at enhancing some of the most cious fibres, Italian craftmanship and exclusive counter frames for disappearing sli- cessing, insulated metal panels, renewable , which has been able to transfer important in Italy which are innovative production methods, are the ding and , 100% Made in Italy. energies and energy efficiency. Manni Group to an industrial level an ability historically owned by the Group through works of mo- elements that make Falconeri unique. The company is based in Sant’Ermete, in the provides innovative systems, products and born on an artisanal level. The firm is part dernization and renovation that combine an municipality of Santarcangelo di Romagna skills for the dry industry. It of the multinational Terreal, world leader in innovative drive with the respect for tradition. The Brand, acquired by Calzadonia Group (Rimini), occupying a site of 50,000 sq.m. promotes new scenarios in order to remove the brick sector with premises all over the in 2009, is specialized in the creation of Its production facilities are located in Savi- energy waste and polluting emissions in the world. From January 2018 we acquired the The Urban Up project, which started from the very high cashemere knitwear. gnano sul Rubicone, only a few kilometres existing estate stock. Thanks to new buildin- Pica brand, an important historical company city of Milan with the redevelopment of some From Mongolian pastures to Falconeri away, with a total covered surface of gs or new retrofitting architectures, it sup- in the clay building sector, together with the key- of the city, history-wise and po- shops it selects the best raw materials, 30,000 sq.m. With 300 employees, 400,000 the real estate fileds or design firms to already well-known brand SanMarco. sition-wise, continues in various Italian dealing with every detail, without interme- counter frames manufactured every year and reach a high value for their projects based on with interventions that both promote their diary, in the respect of the environment exported to over 30 countries, Scrigno boa- the prnciples of and know how Terreal Italia’s operations are based on the own trophy assets but also regenerate urban sted a turnover of about 87 million euro in in construction. key principles of tradition, innovation, resear- suburbs, by declining the value of sustainabili- and of people. 2019 - 50% of which recorded abroad - and is ch, quality, safety and sustainability. Terreal ty in the real estate field through the adoption positioned as a solid group on the market, as Thanks to its 75-years experience, its com- Italia’s terracotta products - from mediter- of design solutions inspired by environmental well as a benchmark for its sector. Since 27th mitment, its long-term vision and remarkable ranean tiles to flat roof tiles, soft mud safeguard. falconeri.com June 2018, the company is part of the fund dedication, the group has dealt with several bricks to wire cut bricks, terracotta flooring Clessidra Partners 3, managed by market changes. It was able to wisely adapt to architectural elements, slabs to ventilated urbanupunipol.com Clessidra sgr, the leading manager of Priva- to new international business scenariosand facades - are characterised by extremely te Equity funds exclusively dedicated to the embrace the Circular Economy philosophy. high performance standards and rigorous Italian market. The operation opened a new quality control, and are available in a wide path for Scrigno. Thanks to significant finan- mannigroup.com range of shapes, colors and finishes. cial resources devoted to its expansion , the Group will pursue its internationalisation terreal.it and diversification strategy with a renewed strength.

scrigno.it 6 Reasons why

7 Reasons why | LECTURES

01. Learn from the great masters

YACademy offers training courses in which young people can learn from the experience and testimony of some of the most illustrious names of design. An extensive offer of special lectures, together with numerous moments for informal discussion, will give the stu- dents the opportunity to both enrich themselves with design refe- rences and suggestions, and to get to know and chat personally with the great masters of contemporary architecture.

1. Eduardo Souto de Moura 2. Kazuyo Sejima - SANAA 3. Shigeru Ban - Shigeru Ban 4. Pippo Ciorra and Carlo Ratti 5. 6. Kengo Kuma - KKAA

8 Reasons why | PLACEMENT Oslo 2 Rintala Eggertsson Architects 1 Jensen & Skodvin Tokyo 8 Kengo Kuma and Associates Toronto Dublin 1 Emmanuelle Moureaux Architecture + Design 2 Partisans 2 Mccullough Mulvin Architects London 2 UNStudio 1 3 OMA Architects 2 all Design 02. Work with great firms Paris 2 Jean Nouvel Design Basel Innsbruck 2 HHF Architects At the end of the program, participants are guaranteed a proposal of 3 Snøhetta Merano collaboration or internship to carrying out specific 3 Markus Scherer Architekt projects within one of the professional firms of YAC’s network, either Milano Turin important companies or established architectural firms. This stage 2 Edoardo Tresoldi 2 Carlo Ratti Associati of the program is a fundamental distinctive feature of the service 1 Stefano Boeri Architetti Genua offered by YACademy, aimed at guaranteeing students an effective 3 Lombardini 22 1 Atelier Alfonso Femia 6 Chipperfield Architects Milan Bologna career orientation service. 1 Urquiola 13 MCA 10 AMDL CIRCLE Rome Barcelona 2 Alvisi Kirimoto 1 EMBT Miralles 3 Ateliers Jean Nouvel Tagliabue Madrid 1 Nieto Sobejano Arquitectos Lisbon 4 Aires Mateus 1 Carrilho da Graça Syracuse Bogotà Arquitectos 5 Vincenzo Latina Architetti 2 El Equipo Mazzanti Pune 2 Anupama Kundoo Santiago de Chile 2 Duque Motta & AA 1 Vector Architects

9 Reasons why | VISITS

03. Enjoy a full and exciting experience

Design feeds on : suggestions and references that only direct experience can offer. For this reason, YACademy courses are also composed of a series of visits and trips aimed at enriching the cultural baggage of the students so they can improve their design approach. Surveys, building-site visits and company visits complete the offer of a program that is based on experience by leading stu- dents to get in touch with some of the most excellent firms on the Italian and international scenario.

10 Reasons why | WORKSHOP

04. for prestigious clients

After the lectures, students will develop a real project under the su- pervision of a renowned . Through the workshop, the students will therefore not only have the opportunity to learn the processes and methodologies used by their tutor, but also to enri- ch their curriculum with new design experience (whose outcome is often realized) for some of the most prestigious clients in the world.

11 Reasons why | WORKSHOP

12 Reasons why | BECOME THE PROTAGONIST

13 Reasons why | BECOME THE PROTAGONIST

05. Build your professional image

The core of the academy is the enhancement of the young people who are part of it, helping them to lay the for a pro- fessional growth and affirmation even beyond the duration of the training program. In this sense, the academy places student at the center of a wide and prestigious media circuit, oriented to tell their design and talent, both through specific communication projects, and through the collaboration with press and various that report to YAC.

14 The course

15 The course | OVERVIEW

Scolarships Brief 5, full-coverage of the enrollment fee Objectives Architecture is a privileged tool of those characterized of an The course Architecture for Fashion aim to train designers accord- elevated positioning and that, beyond the quality of their own prod- Course period ing to the fashion dynamics and peculiarities. Practising in ucts, need to feed an imaginary of prestige, and refinement. October 2021 - December 2021 a demanding sector like fashion, designers will develop the ability From the showrooms to the stores, fashion needs architects as to brilliantly answer to the needs of any customer, and in different much as stylists, photographers and modelers. Attendance to lessons fields of fashion. The course is oriented to provide practical skills 3 days per week (physically or virtually) that can be immediately spent, ensuring different excellent cultural For these reasons, the course Architecture for Fashion has been references and a renewed attention on the more modern display created, with the aim of training designers able to interpret the iden- and products exhibition. Through a program that in- tity of a brand and to transform it in an architectural space, moving Maximum number of students volves well-known professional firms, participants will gain an effi- the meanings of exclusivity, luxury and from the dress to 25 in presence + 10 online cient link with the job market. the designated environment to exhibit it. By deepening the needs of the fashion world, students will gain skills that can spend in the Language field of luxury, becoming familiar with a segment of market charac- Italian Professional qualifications terized by an eternal charm and continuous rewarding opportuni- ties of application. Designers with specific skills in retail and exhibition design, com- Elements of innovation munication and brand identity. Throughout the course, participants will focus on technical and compositive topics at the service of fashion, according to a pro- • It is the first course that codify and gather a ten-year experience gram made up of 76 hours of lessons, 32 hours of workshop and of architecture in the field of fashion; Admission numerous well-renowned lectures. At the end of the course, YACad- • within a two-month course, the students are offered a presti- The admission to the course is based on the evaluation of: emy Placement will guarantee each student a proposal for an gious range of future job opportunities; • curriculum vitae, also in European format internship / collaboration within the partner firms. • the course envisages and aligns different educational tools (les- • motivational letter (max. 200 words) sons, workshops, placements, company visits); • portfolio • the course will integrate new competences such as multimedia In order to ensure the best quality of teaching and the most effec- and IOT, still not part of traditional academy. tive absorption of the students in the labor market, the course will have a limited number of students (max. 35); it will be delivered in Italian and addressed to students and graduates who have ob- tained a master’s degree in Architectural or other equiva- lent titles. The commission, in line with the preliminary assessment, together with the outcome of a possible interview, may admit stu- dents with different qualifications.

16 The course | STRUCTURE

TECHNICAL DESIGN FOR FASHION | 12 HOURS MAX MARA BOUTIQUES Lessons Distributive and functional characteristics for showroom and retail Duccio Grassi | Duccio Grassi Architects 76 hours Marco Costanzi | Marco Costanzi Architects FORMAFANTASMA FOR BULGARI: LUXURY AND CASE HISTORY | 8 HOURS DESIGNING FOR FAST FASHION | 4 HOURS IMPERFECTION Successful cases and examples of architecture at the service of Temporary and mass dimensions of the fashion system Andrea Trimarchi e Simone Farresin | Formafantasma fashion Christopher Ward | Christopher Ward Studio Silvia Berselli | Univeristà di Bologna STORE DESIGN PRINCIPLES THE LIGHT PROJECT | 4 HOURS Annalisa Berti | Falconeri AND FASHION | 6 HOURS Staging the fashion product Hybridizations and mutual influences Dario Bettiol | Zumbtobel Elisabetta Barisoni | Ca’ Pesaro - Galleria Internazionale d’Arte Mo- Workshop derna TECHNOLOGIES AND MATERIALS FOR 32 hours Products, solution and materials for fashion architecture IMMERSIVE STORYTELLING | 8 HOURS Partner companies DESIGN OF A POP-UP STORE FOR FALCONERI Audio, video, immersive, IOT and new digital tools at the service of Workshop tutor Giuseppe Zampieri | David Chipperfield Architects architecture Milano Andrea Gion | Drawlight Lectures

FASHION EXHIBITION | 6 HOURS CLUB CAVALLI Placement The future value in the roots of the brand Italo Rota | Studio Italo Rota & Partners Marco Montemaggi | Heritage Marketing At the end of the course, YACademy’s Placement office will guaran- ZAHA HADID FASHION DESIGN tee every student an internship or collaboration proposal in one of FROM THE BRAND TO THE DESIGN | 12 HOURS Melodie Leung | Zaha Hadid Architects our partner relevant to the course topic, among which: How to translate brand identity in architectural space Domenico D’Alessio | FUD factory CLAUDIO SILVESTRIN AND ARMANI’S BOUTIQUES MVRDV - Zaha Hadid Architects - Jean Claudio Silvestrin | Claudio Silvestrin Architects BEYOND THE FASHION SYSTEM | 6 HOURS Nouvel Design - David Chipperfield Archi- Reading fashion today CHIPPERFIELD FOR VALENTINO tects Milano - Italo Rota & Partners Angela Biagini | Drome Giuseppe Zampieri | David Chipperfield Architects Milano

WINDOWS AND | 6 HOURS MVRDV CRYSTAL The dialogue between product and consumer Aser Jimenez Ortega | MVRDV Marica A. Gigante ARTISTIC FLATS FOR ALDA FENDI ESPERIMENTI VIP RELATIONS | 4 HOURS FOUNDATION Dialogue with fashion client Livia Tani | Ateliers Jean Nouvel Silvia Negri Firman | Negri Firman

includes visit

17 The course | CALENDAR

Applications opening 3rd May 2021

Applications deadline 9th July 2021

Publication of the provisional ranking 19th July 2021

Enrollment fee payment deadline 23rd July 2021

Publication of the official ranking 2nd August 2021

Lessons start 18th October 2021

Lessons end 19th November 2021

Workshop start 22nd November 2021

Workshop end 24th December 2021

18 Program

19 Program | LESSONS

8 hours 6 hours 8 hours Case History Art and fashion Immersive Storytelling

Successful cases and examples of Hybridizations and mutual influences Audio, video, immersive, IOT and new digital tools at the architecture at the service of fashion service of architecture

Silvia Berselli The course will aim at giving students a Elisabetta Barisoni There is a strict connection among the va- Andrea Gion Over the last years, technologies have assu- UNIVERISTÀ DI series of technical and cultural references CA’ PESARO rious expressions of , and as such DRAWLIGHT med an increasingly central role in the archi- BOLOGNA helpful to the development of their own cre- - GALLERIA there is a deep assonance between art and tectural design and in the retail process. For ativity. Through different analysis of realized INTERNAZIONALE fashion. Art has often anticipated and defi- He graduates in Cultural this purpose, the module will aim at offering She graduated in Archi- Heritage Conservation at tecture from the Polytechnic architectures (carried out also thanks to the D’ARTE MODERNA ned the fashion imaginary, and fashion – in the University Ca’ Foscari in an overview on technological integration of Milan and collaborated intervention of their own designers), studen- turn – has influenced different artistic and Venice and in Architecture possibilities useful to the exhibition and She graduated in Modern with Triennale di Milano ts will gain an overview of the main and of creative expressions. Even if the boundaries at IUAV. In 2013, he starts retail projects. The course will present the (Renzo Piano’s exhibition, Literature at the University of teaching at IUAV, winning 2007 and Casa per tutti, the most famous architectures at the servi- Bologna and then began her and pertinencies definition of the two disci- a research scholarship main technologies available for the market 2008). She obtained a PhD ce of both fashion and shopping. career in London, working at plines could be complicated, it is absolutely with his dissertation on 3D (display, sensors, mapping, , IOT, tou- Sotheby’s and Christie’s and in History of the architectu- necessary that the architecture ac- Mapping for Heritage and ch, etc…) expressing their characteristic of re and from the in the organization of private he later specializes in im- Polytechnic of Turin. From collecting, and as assistant quire awareness of the deep and articulated mersive strategies for better technical inclusion (dimensional, hardware, 2010 to 2014, she was a curator at Castelvecchio Mu- relation existing between art and fashion, usability and enhancement software) and cost. Throughout the course, seum in Verona. From 2003 post-PhD researcher in with the aim of composing projects that are of heritage. He is Head of students will gain an important competitive the FNS research group to 2015 she curated the tem- Production at Drawlight Da Ravenna a Vals. Luce e porary exhibitions at MART efficient and deeply creative, as required and has been teaching edge and will become familiar with a series oscurità in architettura dal - of Modern and from fashion. In this sense, the course will since 2016 in many Italian of technical solution with a high content of Contemporary Art of Trento Medioevo al presente with investigate the hybridization between the universities (IUAV, UNIPD, innovation and learning the mechanisms of a project on lighting and and Rovereto and numerous UNIFE). He was a member comfort in the XX-century exhibitions in Italy and abro- art of the twentieth century and fashion (the of the scientific committee interaction and integration with the archi- architecture. From 2014 to ad. In 2006 she graduated in anti-neutral futuristic dress, the constructi- and a professor for IUAV’s tectural project. contemporary art at the Scho- 2016 she teaches and rese- vism and the jumpsuit, surrealistic fashion, MI-HERITAGE master cour- at the Architectural ol of Specialization of the Uni- se. Recently, he co-founded Academy of Mendrisio in versity of Bologna where she post- etc…), focusing also on Hybrid Reality, an innovative the contemporary art field. also taught at the Academy of some fashion expositions case studies, in- Start-Up which specializes Fine from 2006 to 2013. Since 2016, she has been cluding some that were curated by the tea- in the use of Virtual Reality teaching at the School of She published many catalogs for training and educational Architecture of the Univer- and participated in numerous cher, like: La danza delle avanguardie, Cultu- purposes. sity of Bologna. She col- conferences on interdiscipli- re Chanel, Epoca Fiorucci, Rosa Genoni. laborates with “Il Giornale nary topics of . In dell’Architettura” and “Archi” 2015, she obtained a Docto- magazines. rate in Cultural Heritage and Territory at the , presenting a disserta- tion titled “Margherita Sarfatti, art , 1919-1939”. Since 2015, she has been working at the Civic Foun- dation of Venice and since March 2016, she is in charge of Ca ‘Pesaro - International Gallery of . 20 Program | LESSONS

6 hours 12 hours 6 hours Fashion From the brand Beyond the exhibition to the design fashion system

The future value in the roots of the brand How to translate brand identity in architectural space Reading fashion today

Marco Montemaggi In the last decade there has been an Domenico D’Alessio The purpose of the course is to go through Angela Biagini The course aims to provide students the HERITAGE ever-greater sensitivity towards heritage FUD FACTORY the key points to start a correct process of DROME basic knowledge of the fashion discipline MARKETING marketing and consequently towards the interpretation of a brand or of a product. and of the fashion system. It will focus on Brand Strategist and strategic enhancement of the brand history, Through different sections, characterized Angela Bigini began her concepts like trend, style, seasonality, brand He is considered one of Marketing Manager of the career after graduating in the best experts on the topic in order to affirm its positioning. In this way, Group Lombardini22 and also of workshop stage, students will test Russian language, which communication and brand identity. Analy- of Heritage Marketing in in the field of fashion, numerous exhibitions Director of FUD Factory, a the analysis processes, comprehension and offers her the opportunity sing the whole structure of fashion industry, business unit of Lombardi- Italy. Member of the board and museal spaces have been created: pla- synthesis at the base of architectural tran- to move her first impor- the course will give particular attention to of the National Association ni22, specialized in Branding tant steps in the emerging Museimpresa and professor ces in which creativity, elegance and the and Communication. Do- slation of a brand. The course will require Russian market. In 2002 she the aspects of communication and positio- of Heritage Marketing in style of the past are articulated in a story menico is a Strategic and students to offer spatial identity to a specific joined Gilmar as a manager ning of the product, fixing a series of con- Visual Design Consultant of different international Bu- open to the widest public, and oriented to brand, guiding their reading in identifying the for Eastern , beco- cepts that are useful to the comprehension siness Schools. He worked the main real estate market ming then, in 2010, export and works for different enhance the myth of the brand from whi- players such as Generali values useful to the best definition of the ar- manager for John Rich- of the tangible and intangible values under- companies of Made in Italy ch they take their origin. The story and the Real Estate, CBRE, Allianz, chitectural space. Thanks to the course, the mond. In 2012 she moved lying the most different brands. Through the Invesco, BNP Paribas, Cor- on Brand Heritage project know-how of the companies are not a secret students will learn a method of relation with to Roberto Cavalli in the course, students will become familiar with such us Diesel spa, Misano dea Savills, Gabetti. He also same role, becoming Worl- World Circuit, Borsalino spa, to be hidden anymore, but a value to show worked for brands such as the clients useful for achieving conscious dwide Wholesale Manager the language of the fashion system, under- Riva Yacht, Ducati Motor according to the implementation of a per- Adidas (Performance, Origi- choices, coherent with the product and so- in 2014. Since 2018 she is standing its logics, mechanisms and funda- nals, NEO), Reebok (Classic, Holding. He has been also ception as solid and emphatetic as possible. metimes and aimed to emphasize the speci- Commercial and Marketing mental characteristics. the scientific curator of the Royal Flag), Coop, Heineken, Manager of Drome. In paral- territorial marketing project The course aims to deals with different case Coca Cola, Nestlè, Canon. fic imaginary. lel with the aforementioned “Motor Valley” in Emilia histories related to some exhibition spaces, He leads all the aspects of activities, Angela Bigini has project workflow: business Romagna and director of realized for some of the most iconic and continued her entrepreneu- industrial culture “Il Paesag- plan, communication con- rial activity on the internatio- gio dell’Eccellenza”, Marche, prestigious brands of the Made-in-Italy, focu- cept development, execu- nal stage in the consulting Italy. He curated numerous sing on narration strategies, enhancement tion phase, contacts and and distribution fields for relationship with suppliers issues, articles and books and narration of company’s production and the offprice channel. on Italian Industrial Cul- and stakeholders. D’Alessio ture, the last one intitled history. manages complex groups “Company Lands. Industrial in the multicultural context Culture as a value for the mixing different skills to territory” (Edifir). create a fluid workflow and achieve a good balance between the client’s vision and quality by observing nature, reali- ty, hidden in every detail. 21 Program | LESSONS

6 hours 4 hours 12 hours Windows and Visual VIP relations Technical design for Merchandising fashion

The dialogue between product and Dialogue with fashion client Distributive and functional consumer characteristics for showroom and retail

Marica A. Gigante In the field of boutiques and stores, win- Silvia Negri Firman Made in Italy is a synonym of timeless ele- Marco Costanzi The course aims to offer an overview of the dows have a central role in the relation with NEGRI FIRMAN gance, refinedness and craftmanship. In the MARCO COSTANZI retail world: from the concept of Mass Mar- Marica has a twenty the consumer: it is the most important Made in Italy and in particular in the field of ARCHITECTS ket to the project “one off”. Dealing with the years’ experience in the Silvia is the founder of field of fashion retail in Italy, moment of encounter with the public, the the communication agency fashion, some of the most famous and re- main key point related to the supply chain, Russia, UK, and USA, Marco Costanzi gradua- first experience that a consumer has of the Negri Firman Pr & Com- fined brand in the world have materialized. tes in Architecture at the the large distribution and the luxury mar- she defines herself as an munication, based in Milan expert in Visual Merchan- brand, the border that determines the divi- To work in a similar context is complicated with ket, the different spaces typologies for the and New York, with which, a paper focusing on the dising. Currently, she has a sion between inside and outside. During the from 2008, she deals with at both compositive/planning and relation commerce (concept store, pop-up store, continuative collaboration relation between interior years, windows have undergone changes numerous projects wande- points of view. In the planning at the servi- and exterior of the Japane- etc…) will be identified and represented with at university and master at ring from fashion to culture, IULM, IES, Domus Academy and transformation, but they are still inclu- ce of fashion, designers need to know and se architecture. From 1992 evidence on the dimensional criteria and on from sustainability to art. to 2005, he collaborates and ISG Luxury where she ded in the most delicate elements in the Her agency represents interpret the visons of a client accustomed the good practice of product designing and teaches this discipline. In with Rita Bedeschi and in designing of fashion stores. The dialogue a big number of fashion to the most elevate standards, and - some- 2005 he founds the studio enhancement. Always animated by a par- the last decades she has designers and international joined the dissemination to between store and facing street and the kind times - picky in terms of form and contents. Marco Costanzi Architects ticular sensitivity towards methodologies brands of fashion, luxury in Imola. In 2015 he establi- work, making accessible the of language to define with the client are not and lifestyle fields and Thanks to experience of one of the most of idea technical realization, the course will concepts of visual merchan- shes an office in Rome to only the result of the individual characteristi- diverges from the traditional popular communication office in the field focus of the refurbishment offer an overview on the concept of omni- dising through the main so- activity of public relations, cial media such as YouTube cs of the brand, but also of the specific col- of fashion, designers will learn the key ele- project of the building “Pa- channel, connecting the architectural space offering to its client com- lazzo della Civiltà Italiana” and Instagram. She mainly lection, season, or of the specific moment munication strategies and ments of the relationship with VIP clients, experience to the architectural world web. turns to professional in the and its transformation into of corporate communication, as well as innovative brand awareness gaining a useful sensitivity to understand the headquarters of the sector, architects, interior and taylor made. designer, visual merchan- reflection of the historical moment and sur- process, choices and demands of one of the famous fashion firm Fen- diser at different levels and rounding world. Through the course studen- most prestigious and challenging sectors in di. He mainly works in the residential and retail field; retail brands, this allows ts will learn the main instances of design/in- the world. her to be aware of industry, he designed several shops, constantly keeping up with stallation of a shop , understanding showroom, and the topics and with the “pain the evolutionary panorama, the meaning of hotels. He collaborates with luxury brands established in points” of the sector, main- social and urban context and gaining the taining a contemporary and Italy and all over the world, innovative approach that notions necessary to set up a refined, fasci- with the likes of Christian encourage the evolution of nating and efficient fashion story. Dior, Dolce & Gabbana, Fen- the sector. di, Sergio Rossi, Elie Saab e Philippe Model. Besides, he visit conceived number of design products for Viabizzuno, Fendi casa and Fendi Cuci- ne.

22 Program | LESSONS

4 hours 4 hours Designing for The light project Technologies and materials fast fashion for fashion design

Temporary and mass dimensions of the Staging the fashion product Products, solution and materials for fashion architecture fashion system

Christopher Ward Alongside the historic brands which have Dario Bettiol In the design of the store, light is a funda- PARTNER The course focuses on the integration CHRISTOPHER characterized the legend of Made in Italy, ZUMTOBEL mental element to attract the attention of COMPANIES aspects of the contemporary intervention on WARD STUDIO colossi have sprung up that have been able the client, leading the discovery of the bou- architecture for fashion, through a refined to respond to the pressing need of excel- Graduated in Industrial tique process, enhance the fashion product. and conscious use of materials and techno- Christopher Ward studied design at the IUAV in 2003, at Polytechnic of Milan, he lent products with an accessible price: fast Dario continued his cross- The course aims to integrate the reflection logies. The course, through the intervention falls in love with design in fashion industries, giants and artisans who field specialization in both on lighting inside the compositive process, of leading companies in the sector, will pro- all its expressive formes, have adopted the elements of rapidity and technical and management in order to optimize the perceptional, emo- ceed with an aesthetic, technical and perfor- from to fields. In particular, he gai- architecture, with an interest dynamism related to the contemporary so- ned skills in global product tional and performance results of the sta- mance description of some materials, and towards fashion, retail and ciety. If today the industry of fast fashion development, architectural ging. Through the course, designers will gain a focus on methodologies of choice of the in general. represents one of the most accessible and lighting, architecture, project a series of theoretical knowledges useful to same according to performance, budget and CGW “modus operandi” key management, life coaching words are creativity, enter- gratifying horizons of work in the design in some of the most renow- approach the lighting project, to understand characteristics of the specific architectural tainment, technic, efficiency field, a series of elements and characteristi- ned schools of post-gradua- and choose better products according to project. In this sense, a fundamental role will and full satisfaction of the cs that architects need to know in order to te training such as SDA Boc- the specific intervention, also having the be played by different visits to companies, client. CGW works achieve coni, CUOA, CIMBA, and the an unconventional balance, satisfy a portion of the fashion world, that . Since opportunity to practising through the appli- aimed to the contact with materials diffe- made of meticulous mate- has its own logic, belong to the sector: the 2011 he works as a desi- cation of these knowledges to the workshop rent application and to the comprehension rials selection, mood and continuous renewal of inventories, limited gner, , and project. Thanks to the course, students will of the nature of different building products creativity. The collaboration consultant in the sphere of with big companies had pla- supplying, a strong multi-channel, continuo- lighting . In 2004 learn to scientifically control the lighting in relation also to the production steps. The ced CGW Studio within the us relations and pods… The course aims he won the SLI International factor, ensuring the maximum optimization module will complete with the setting of the commercial and marketing to give participants an overview on some design award in Frankfurt to the end of purchase and enhancement of project texture to be used during the work- mechanisms of the com- and in 2007 Company and panies. MaxMara Fashion experiences in the field of fashion, for the Design award City of Oder- fashion product. shop. Group, Canali spa, Guru, Au- acquisition of operative skills useful for the zo. Bettiol curried out va- tason are his first collabora- approach of these fashion declinations. rious project collaborations visit to Partner Companies tion. Today, the Studio signs on museum buildings, wor- the new concepts of inter- spaces, in contexts of national brands shops such historical and artistic value as LIU•JO, Aniyeby, OroVivo besides office, commercial AG, Miroglio Fashion Group, and public spaces. Candida Fashion, Shamsi Family (Dalydress), Lanificio Cerruti. CGB Studio based in Reggio Emilia, is com- posed of a Team of young and enthusiastic architects, designers and . 23 Program | LECTURES

Italo Rota Melodie Leung Claudio Silvestrin Studio Italo Rota & Partners Zaha Hadid Architects Claudio Silvestrin Architects

Club Cavalli Zaha Hadid fashion design Claudio Silvestrin and Armani’s boutiques

Graduated at Politecnico Melodie joined ZHA in Claudio Silvestrin was Milano, he wins a competi- 2005. Her multidisciplinary born in 1954. He studied tion for the interiors of Musée experience encompasses in Milan and then in Lon- d’Orsay and, established a wide range of scales and don at the Architectural in Paris, he works on the projects requiring a strong Association. From 1986 restoration of the Museum design approach, collabora- to 1988, he has worked at of Modern Art at the Centre tive problem solving skills, the studio Pawson Silve- Pompidou first, the restora- and utilizing innovative strin Architects. In 1989, he tion of the new French School fabrication techniques. She founded Claudio Silvestrin at Louvre’s Cour Carrée later has overseen a number of Architects, with first offices and also on the refurbish- notable product designs, in London in Milan from ment of Nantes’ inner town. residential and retail inte- 2006. He is considered as Since 1996, he has been riors, as well as architectural one of the masters of the working and living in Milan, design projects. She has contemporary minimali- where he opens the Studio also assisted Zaha Hadid in sm. His studio’s projects Italo Rota. The projects of the setting up the Zaha Hadid deal with huge real-estate practice change according to Gallery which she continues complexes, private the subject, the scale and the to oversee today. Melodie and resorts, art galleries, typology – from a museum completed her Bachelor museums, restaurants and to a church, from a casino of in Architectural also design. The to a conference or an Studies at the University quiet atmospheres and the urban intervention – while of Illinois at Urbana-Cham- simple and absolute shapes showing a global approa- paign and her Masters of designed by his studio are ch due to a high expertise Architecture at the Gradua- particularly appreciated. His in exhibitions, events and te School of Architecture, studio can boast clients as temporary . Stu- Preservation and Planning Giorgio Armani, Calvin Klein, dio Rota means richness of at Columbia University, New Giada, Anish Kapoor, Victo- forms, colours and materials. York. She has led a design ria Miro, Fondazione San- The peculiar use of light and unit at the Architectural dretto Re-Rebaudengo, YTL lines give a sense of multi- Association and co-taught a Singopore, Illy Coffee, Princi. dimensional, while piercing Vertical Design Studio at the The latest project by Claudio spaces and movements, that Southern California Institute Silvestrin is a fashion mall, makes interiors and objects of Architecture. in Turin. Currently, he is de- very creative and intense. signing an airport in Siberia. Among his several projects, From 2014 he collaborates the refurbishment of the iron with Kayne West. and steel complex in Dolvi and the Lord Hanuman Hindu temple in , the stunning Maisons Cavalli in Milan and Dubai and the Wine, Kuwait and Vietnam at the 24 Expo Milan 2015. Program | LECTURES

Giuseppe Zampieri Aser Jimenez Ortega Livia Tani David Chipperfield Architects Milano MVRDV Ateliers Jean Nouvel

Chipperfield for Valentino MVRDV Crystal Houses Artistic flats for Alda Fendi Esperimenti Foundation

After graduating with Associate Director, and Livia Tani graduated with honours in Architecture at , he oversees the honors at the University La IUAV, he became a member work of design teams in Sapienza in Rome in 1997. of the London Studio of MVRDV’s Studio Public. Ha- In 2004 she earned a PhD David Chipperfield Archi- ving joined MVRDV in 2007 in Architecture Technology. tects in 1996: he became an after working as an archi- In 1997, she started colla- Associate in 1999, then as tect and urban designer in borating with Ateliers Jean a Senior Associate in 2000 , Brazil, and elsewhere Nouvel. Then, in 2001, she and in 2002. in the , he has became member of the In 2006, he founded the Mi- extensive experience le- team AJN in Rome. Over the lan office of David Chipper- ading projects of various last ten years, she has been field, and became a partner scales and phases, ranging dealing with different desi- in 2016. In more than 25 from masterplans to interior gn themes as design and years of professional expe- design and from concept realization like the Kilometro rience, Giuseppe Zampieri to construction. Aser has Rosso, the scientific and has led numerous interna- played an integral role in the technological used as tional projects on different conceptualization, realiza- headquarters by Brembo scales. During this period, tion and management of Spa in Bergamo; the Mini- he has also followed nume- Oslo’s DNB bank headquar- metrò in Perugia, a system rous competitions winning ters, as well as Shanghai’s of public transport with au- lay-out; he has guided the Hongqiao CBD. Both of tomated cars and eight sta- development of the Store these are exemplary, green tions; the new for Concept for brands of fa- and sustainable projects the trade fair in Genoa; the shion like Akris, Bally, Brioni, realized within an expedient assembly line of Ferrari in Furla, Persol and Valentino. construction process. Aser Maranello; the conversion of Moreover, he has directed was also integral to the tran- the former cinema Exclesior projects in the sformation of a former con- into a retail space for luxury and in Italy, where the main crete factory into Roskilde shopping for Coin Spa. projects include the reco- Festival Folk High School, as very of Procuratie Vecchie well as The Vertical Village in Venice and Ancilotto research in collaboration in Treviso, as well as with The Why Factory. His the conversion of Caserma design work also extends Piave for the University of into interiors and retail with Padua. celebrated projects in both Europe and in , such as the for the BVLGARI flagship store in Kuala Lum- pur, Malaysia, and a tempo- rary Dolce & Gabbana store in Paris. 25 Program | LECTURES

Duccio Grassi Andrea Trimarchi Annalisa Berti Duccio Grassi Architects Simone Farresin Falconeri Max Mara boutiques Formafantasma Store Design principles Formafantasma for Bulgari: Luxury and Imperfection

Born in Reggio Emilia, Formafantasma is a re- Annalisa graduated from Duccio Grassi took a degree search-based design studio Polytechnic of Milan, in in in Bo- investigating the ecologi- 2006. In those years she logna, degree that allowed cal, historical, political and had different work experien- him to gain in-depth know- social forces shaping the ces in some architecture ledge of architectural issues discipline of design today. firms of Milan and Verona. as well as a remarkable Whether designing for a Just graduated, thanks store of technological and client or developing self – to the experience gained, structural expertise. His initiated projects, the studio she becomes part of the education laid the groun- applies the same rigorous Technical Area of Calze- dwork for his growth as a attention to context, proces- donia Group, focusing on creative but at the same ses and details. Formafan- the design of retail spaces time technically advanced tasma’s analytical nature for different brands of the designer. Ever since his translates in meticulous Group. From 2014 to 2019 youth, the architect, has visual outcomes, products she is the Designer Store developed a deep aware- and strategies. Coordinator for the brand ness toward the inner sense Tezenis. Currently, she has of objects, shapes, volumes the role of Store Designer and finishes. Manager, she follows and coordinates the design of stores for Falconeri, Atelier Emé e Intimissimi Man, in Italy and in the world.

26 Program | WORKSHOP

32 hours Design of a pop-up store for Falconeri

Workshop tutor: The workshop will represent the occasion Giuseppe Zampieri of practical synthesis to test all the notions DAVID available through the other teaching modu- CHIPPERFIELD les, ensuring strategic answers with respect ARCHITECTS to a real architectonic design. In collabora- MILANO tion with Falconeri, the course will give stu- dents the opportunity to work to the project of a new pop-up store for the famous brand of cashmere. Falconeri is a refined and ge- aring up brand, oriented to the future, cohe- rently to the imaginary of a luxury accessi- ble and inspired to the elegance and quality of material principles. The workshop will also offer the opportunity to reflect on the contemporary value of the store, in a tempo- rality logic, now axiom of society and of the contemporary fashion system. In a moment characterized by a deep transformation of the space dedicated to the commerce, the workshop would like to reflect on mul- ti-channel topics that are increasingly im- portant in fashion marketing, therefore, on the potentiality of the physical space to re- present the moment of the deepest and the most authentic experience of a brand that was known and purchased online. Through a rich and active dialogue with Falconeri’s technical office, students can have a com- plete and unique experience of composition and design of a sale point for one of the most famous and appreciated brands.

27 Program | WORKSHOP

Falconeri

Falconeri is the interpreter of a timeless beauty and charm, produc- tor of garments designed to be worn and to leave a mark. The wor- king method is a responsible choice of precious natural fibres, of Italian craftsmanship and innovative techniques of production. With an international vocation and an Italian heart, Falconeri focuses on the market as a new interpretation of luxury: intended as a widespre- ad prosperity, sustainability which give importance to people and consumers. Durability and an essential design are the characteristi- cs of Falconeri, according to a working model subjected to very high standards in every stage of the supply chain: from the raw materials supply to the commercialization of finished products.

28 Program| VISITS

Armani Silos On 30 April 2015, Giorgio Armani opened Armani / Silos in Milan, in Via Bergognone 40, to celebrate his 40-year career anniversary. Originally it was a barn built in 1950, after the renovation the space measures approximately 4500 sqm and is four-storey. The designer imagined and followed the project directly. ‘I chose to call it Silos because the grains were stored there: food needed to live. And so, like food, clothing is also needed to live ”, explained Giorgio Armani.

Negri Firman PR & Communication Created at the end of 2008, it changed the rules of public relations agencies and defined a new way of developing interactions betwe- en clients and the press. It communicates based on tailor-made strategies for each individual customer and using the most innova- tive and effective tools. Day after day, it implements the recognition of each brand, always developing original ideas for promotion and Public Relations.

* the timing and methods of the visits will be confirmed according to the regulatory evo- lution regarding the containment of the contagion from Covid-19 29 Placement

30 Placement | OVERVIEW

Internships and collaborations: the career orientation service

For each student, the classes and the the worhshop will be followed by a period of collaboration or internship with different partners of YACademy. This stage aims at improving the students’ skills and will offer them the rare opportunity to work and interact with some of the most important firms in the world. By enriching their expe- rience through internships and collaborations, students will have the opportunity to build a solid network of relationships which will be useful to accelerate and imrpove their professional develop- ment. Here follows a list of some of the professional firms, partners of YACademy, that are more relevant in relation to this course’s to- pic.

31 Placement | ALUMNI

Paride, Giulia and Michele De Lucchi

YACademy allows me to discover different designers and humanitar- ian architecture points of view that helped me define what I want to do. Paride Zambelli

I think the academy is a valid space to give useful tools to fill the gaps of university education. A place to meet people that share your thoughts. Giulia Lodetti

Paride Zambelli and Giulia Lodetti attended the course Architecture for Humanity, 2020 edition. Through the course they have been se- lected by Michele De Lucchi for the participation in INoltre, the proj- ect of Unipol Group for the rehabilitation of Milan suburbs. BUM, the project of Giulia, Paride and David Villegas is currently in phase of realization and will lead, in summer 2021, to the inauguration of a new urban market at Milan City Hall 9.

more info on: www.yacademy.it/alumni

32 Placement | ALUMNI

Carmelo, Alessia, Tiziana and David Chipper- field Architects

I was impressed by the academy’s openness to dialogue and the versa- tility of the course based on the specific needs of individual students. Tiziana Tasca

YACademy allowd me to realize a dream: to work at David Chipper- field Architects has always represented my main aspiration. Carmelo Legato

During the course we had the opportunity to face and to personally collaborate with those architects at whome we usually look in awe and admiration and that we on books and magazines. Alessia Ianiri

Carmelo Legato, Alessia Ianiri and Tiziana Tasca attended the cour- se Architecture for Exhibition, 2020 edition. For the workshop they developed an exhibition project in collaboration with Automobili Lamborghini. At the end of the course, they have been selected for a collaboration with David Chipperfield Architect Milan.

more info on: www.yacademy.it/alumni

33 Placement | PARTNER FIRMS

Claudio Silvestrin Architects

Reggio Emilia Milan Milan

In 2012, Christopher Ward Studio was established Claudio Silvestrin Architects was established in 1989 From its foundation in 1985, David Chipperfield Ar- and today has grown into a team of more than ten col- with offices in London and, since 2006, in Milan as well. chitects collected numerous cultural, urbanistic, com- laborators. Projects range from product design, over The work of the practice encompasses real estate de- mercial, recreational and civic projects. The Studios in commercial to bigger scale architectural projects, with a velopments, newly built houses and resorts for private London, , Milan and Shanghai give a contribute to focus on Fashion and high-end residences, residence, art galleries and museums, restaurants, luxury the wide variety of projects typologies. David Chipperfield which are located Worldwide. From the onset, a definite retail stores and furniture design. Architects has been awarded of more than 100 interna- relationship between architecture, interior and product tional and excellence awards for designing. design has been a driving force, creating projects with Clients include Giorgio Armani, Calvin Klein, Giada, subtle transitions between these disciplines, combined Anish Kapoor, Victoria Miro, Fondazione Sandretto with a attitude that always searches the Re-Rebaudengo, YTL Singapore, Illy Coffee, Princi, Rainer essence. Becker of Zuma and internationally acclaimed hip hop and producer Kanye West.

christopherward.it claudiosilvestrin.com davidchipperfield.com

Reggio Emilia Amsterdam Milan

Born in Reggio Emilia, Duccio Grassi took a degree in Formafantasma is a research-based design studio FUD is part of the Lombardini22 Group, a creative Civil Engineering in Bologna, degree that allowed him to investigating the ecological, historical, political and social laboratory where everything becomes reality, where the gain in-depth knowledge of architectural issues as well forces shaping the discipline of design today. Whether contamination of ideas generates extraordinary solu- as a remarkable store of technological and structural designing for a client or developing self – initiated tions. We design brand systems by governing all phases expertise. His education laid the groundwork for his projects, the studio applies the same rigorous attention of the design workflow, through a process that involves growth as a creative but at the same time technically to context, processes and details. Formafantasma’s the customer. advanced designer. Ever since his youth, the architect, analytical nature translates in meticulous visual outco- has developed a deep awareness toward the inner sense mes, products and strategies. of objects, shapes, volumes and finishes.

ducciograssiarchitects.com formafantasma.com fudfactory.space

34 Placement | PARTNER FIRMS

MARCO COSTANZI ARCHITETTO Paris Imola Rotterdam

Jean Nouvel Design is a multidisciplinary team enga- Marco Costanzi Architects is a studio in which multi- MVRDV was founded in 1993 by , Jacob ged in furnishing design, interior design, scenography ple aspects and multifaceted intentions of the complex van Rijs and Nathalie de Vries. Based in Rotterdam, the and multimedia graphic communication. Jean Nouvel’s world of which Architecture is composed coexist. From Netherlands, they have a global scope, providing solu- oeuvre follows the tradition of philosophical architects interior design and renovation works to the design of tions to contemporary architectural and urban issues in who consider design as a holistic practice to be practi- newly built architectural complexes, the goal remains to all regions of the world. Their highly collaborative, resear- ced at every stage. Urbanist and architect, Jean Nouvel restore quality and care for the project by following the ch-based design method involves clients, stakeholders, is also a designer and does not like to be labeled. His entire design process: from the idea to the construction and experts from a wide range of fields from early on professional work does not see any difference between site, from presentation to customers up to development in the creative process. The results are exemplary, out- the design of a chair and the design of a building. of the executive detail. spoken projects that enable our cities and to develop towards a better future.

jeannouveldesign.fr marcocostanzi.com .nl

Milan Milan London

Changing the rules of traditional PR agencies and the Graduated at Politecnico Milano, he wins a competi- Founded in 1979 by Zaha Hadid, recipient of the Pri- interaction with clients and press. That’s why NEGRI FIR- tion for the interiors of Musée d’Orsay and, established in tzker Architecture Prize in 2004, Zaha Hadid Architects MAN PR & COMMUNICATION was founded by the end of Paris, he works on the restoration of the Museum of Mo- (ZHA) has redefined architecture for the 21st century 2008. dern Art at the Centre Pompidou first, the restoration of with a repertoire of projects in the interrelated fields of Our mission is to create new and effective ways to the new French School at Louvre’s Cour Carrée later and urbanism, architecture and design that have captured communicate our clients and to build tailor-made stra- also on the refurbishment of Nantes’ inner town. Since imaginations across the globe. The ideology within each tegies. We work daily to increase their brand awareness 1996, he has been working and living in Milan, where he design is applied with a light touch as well as principled while developing new approaches to PR promotion. opens the Studio Italo Rota. The projects of the practice discipline; engaging the city with an act of attraction change according to the subject, the scale and the typo- rather than imposition. Employing advancements in logy – from a museum to a church, from a casino to a design, material and construction technologies, ZHA is conference hall or an urban intervention – while showing a global leader in the application of Building Information a global approach due to a high expertise in exhibitions, Modelling (BIM) in the design, construction and opera- events and temporary structures. tions of buildings.

negrifirman.com studioitalorota.it zaha-hadid.com

35 Rules Rules

I. General indications are reported at par. V. II. Prerequisites 8. the matching of the students to the professional bodies for the (both for physical and virtual training period is under the total and complete discretion of YA- Cademy’s scientific committee, which will keep the host firms’ 1. 1. Being fluent in Italian or English (pre-intermediate fluency, at attendance) availabilities into account; least level B1); 9. the students can refuse the training period/collaboration op- 2. 2. being students or graduates from one of the following cour- 1. The courses will be taught in Italian (in case there are foreign portunity they receive from YACademy’s Placement office; ses: students, a simultaneous service from Italian into 10. the training period/collaboration will start within 3 months from • Architecture English will be activated); the course’s end, which corresponds to the conclusion of the • Architecture and architectural engineering 2. the admission to the courses is limited (max. 35 students per exam session for online students as specified at p. 8.b, par. V; • Preservation of environmental and architectural heritage • Preservation and renovation of cultural heritage course: 25 in presence and 10 online) and the admission is ba- 11. at the end of the courses, participants will be given a certificate • Design sed on a selection whose criteria are reported in section III; of attendance;

3. the courses will be held at YACademy’s headquarters in via Bor- 12. to receive the certificate of attendance, it is fundamental to: The selection board can admit applicants who hold a diffe- gonuovo, 5, Bologna, Italy; rent certificate after examining their CV, portfolio, motivatio- • have completed the workshop activity (certificated by the nal letter and, possibly, interviewing them; 4. YACademy reserves the right to modify the calendar and the workshop course professor) program for a better operation of the courses. Possible modifi- • have attended at least 75% of the classroom lessons 3. completing the application procedure as reported in par. IV; cations will be previously communicated to the students; 5. the course is made up of two parts: These conditions apply to students who will attend the cour- 4. paying the administration and enrollment fees. se physically. For the online students, the relevant conditions • lessons are reported at par. V. • a 32-hour workshop 13. to have more information on the courses, it is possible to con- III. Admission 6. at the end of the course, YACademy’s Placement office will tact the course tutor at [email protected]; guarantee to each student an internship or collaboration propo- sal whose duration and conditions will depend on the hosting 14. it is necessary that the applicants who come from extra-EU 1. The applications will be assessed by a selection board which firm; countries and want to attend the course physically verify the will assign a score from 60 to 100 to each applicant; terms and conditions for visa release prior to the publication 2. the selection board’s members are appointed by the executive 7. in order for the student to activate a training period, as descri- of the provisional ranking, so as to be able to start the courses board of YAC srl; bed at p. 6, they must: according to the set schedule. YACademy’s staff is available to • have completed the workshop activity (certified by the work- release any document - within the area of its competence - that 3. the selection board’s verdict is unquestionable; may be necessary for visa applications and release. shop course professor) 4. each applicant’s final score will be composed by: • have attended at least 75% of the classroom lessons • CV (max 30 points) These conditions apply to students who will attend the cour- • motivational letter (max 20 points) se physically. For the online students, the relevant conditions • portfolio (max 50 points)

37 Rules

5. besides any other information that the applicant deems intere- 12. in case two or more applicants obtain the same score, priority sting, in order to be complete, the CV must also contain: will be given to the applicant who has received the highest sco- The uploaded files shall be in .jpg or .pdf format and of a ma- re for their portfolio, and in case of an additional ex aequo, the ximum size of 10MB; • the year of graduation and degree mark, for those who have priority will be given to the applicant who has made the admini- already graduated; non-graduated applicants should speci- stration fee payment earlier as specified at p. 5 of par. IV; 6. the application will be evaluated by YACademy staff, once the fy the presumed date of graduation and presumed degree administration fee payment has been made and all the required mark. 13. the selection board may require a motivational interview for documents have been uploaded; • indication of the level of English proficiency according to the some applicants; CEFR standards. 7. at the end of the revision of the applications, on the day of pu- 14. the date of the motivational interview will be agreed upon with blication of the provisional ranking, the applicants will be infor- the applicant and the interview will be carried out via video call; 6. on the basis of the scores, a provisional ranking will be formed med of their status in their online private area: and published in each applicant’s online private area. The best 15. if an applicant does not show up for the interview, they will be • ADMITTED WITH SCHOLARSHIP 35 applicants for each course will be admitted according to the automatically excluded from the admission. • ADMITTED (an additional field will be activated in order to scores described at point 4 in this section; upload the bank wire receipt for the enrollment fee) 7. a scholarship (full coverage of the enrollment fee) will be gran- • NOT ADMITTED ted to the applicants ranking 1st to 5th; the first 5 ranking appli- IV. Enrollment cants – regardless of their chosen type of attendance, online or The applicants shall be aware of the status of their applica- in presence– are assigned the scholarships univocally: in case tion in order to act accordingly in case of admitted applican- one of them refuses the scholarship, this cannot be assigned 1. Access www.yacademy.it; ts’ retirement; to any other applicant; 2. fill in all the required fields in the personal details form; 8. in case of admission without a scholarship, the applicant must 8. the applicants ranking 6th to 35th (included) will be admitted to 3. at the end of the registration procedure, the applicant will recei- pay the enrollment fee of the course after the enrollment fee payment (3249€ for physi- ve an email (check the spam folder in case this email is not in cal attendance and 2198€ for virtual attendance); • 3294 € (2700 € + VAT) for those who will participate physi- the inbox) with username, password, and a confirmation link: cally 9. the applicants ranking from 36th on will not be admitted to the click on the link to confirm the registration; • 2196 € (1800 € + VAT) for those who will participate virtually course, but may be admitted following the retirement of some 4. log in to the online private area with the activated username of the admitted applicants. In this case, the course tutor will get and password and choose the course to which you want to with a single payment and upload the bank wire receipt on in contact with the applicants within 10 days from the publica- apply; their online private area within five days from the publication tion of the provisional ranking; of the provisional ranking; 5. for the application, the following documents are required: 10. according to enrollments and retirements, after 14 days from the publication of the provisional ranking, the official ranking • a copy of a valid identity document 9. not paying the enrollment fee will exclude the applicant from will be published in the online private area of each applicant; • motivational letter (max 200 words) the course; • CV (also in Europass format) 11. all the admitted applicants, who have either received a scho- 10. the enrollment fee (2989 € for physical attendan- • portfolio (free format) larship or not, will be contacted by the course tutor in the days ce and 2196 € for virtual attendance) must be paid by • administration fee payment of 73,20€ which can be sent following the publication of the provisional ranking to confirm bank wire to the following IBAN (Solution Bank S.p.A.) through PayPal or bank wire (following the instructions on their enrollment and the type of attendance of the course (phy- IT45X0327302400000600103285 indicating the following re- the private account area); sical or online); ason for payment: “name and surname of the student; course

38 Rules

title; enrollment” (e.g. for student John Smith’s enrollment in a scholarship or without - they will decide how to join the cour- 12. the assessment interview will focus on the contents of the les- the Architecture for Exhibition course: “John Smith; Architectu- se (i.e. physically or virtually); sons section of the course; re for Exhibition; enrollment”). As for the upload of the receipt 4. the interpretation service from Italian into English will be gua- 13. the assessment interview will take place within 4 weeks after of payment, please, follow the instructions on your online priva- ranteed to the students who participate in the course online; the end of the classes (which corresponds to the conclusion te area. of the workshop) on a date that will be communicated with at 5. the course enrollment fee for students who will be admitted wi- least a 7-day notice; thout a scholarship and participate in the online mode is redu- ced to € 1,800 +VAT; 14. if a student is unable to take part in this assessment interview, V. Virtual attendance a second date will be set within 21 days after the first schedu- The students who will take part in the course in the online mode: From 2020 YACademy offers the opportunity to participate in its led date; courses with virtual attendance. The online participation in YACa- 6. will be able to attend all lessons, except for the parts of the 15. if a student is not available on any of the two dates, they will demy’s courses can take place in two different modes: lessons which involve a visit or a workshop (as described in the not have the right to access the post-course Placement service chapter “Program” of the course brochure); provided by YACademy. 1. live streaming; the lessons will be accessible through an onli- ne platform, therefore it is necessary that the students have a 7. will be able to participate in the workshop activities without any with internet access; the students who take part in limitations (by carrying out their project revision via video call the live streaming of the lessons will be given the opportunity with the workshop tutor) to ask questions and interact with the teachers according to 8. will have access to the post-course Placement service and will the lesson delivery mode and with moderation carried out by be granted a collaboration/internship proposal with the part- YACademy staff; ners of the course, provided that: 2. deferred streaming: the lessons will be recorded and made • they have completed the workshop activity (certificated by available to students within 3 working days from their delivery the workshop tutor) so as to allow attendance to students who live in different • they have passed a final assessment interview (certified by a time zones that are not compatible with the Italian classroom commission made up of at least 3 professors appointed by timetable. The lessons will be uploaded on a specific web por- the whole teaching staff and whose final judgment is unque- tal with access reserved to YACademy students. Therefore, it stionable); is necessary that the students have a computer with internet access. The students who attend deferred-streamed lessons With regard to the interview mentioned at point 8.b, it is specified can send their questions to YACademy staff who will proceed that: to forward them to the teachers. For the students who will participate in the course virtually, either in 9. the interview will take place via video call; live-streaming or deferred-streaming mode, it is confirmed that: 10. the interview will take place in Italian or English, according to the student’s choice; 3. there are no different registration/evaluation procedures or different rankings: all applicants who wish to participate in the 11. the evaluation commission will be composed of at least 3 course physically or virtually are considered equally in the se- members of the teaching staff; lection and, once they are admitted to the course – either with

39 Rules

10. maintaining the firms listed in the course brochure, a complete VI. Notes list of hosting firms will for the training periods will be given to the students at the beginning of the course; 11. The result of the educational program (hereafter named 1. This whole document constitutes an integral part of the Terms “project”), including any (available) intellectual and/or indu- and Conditions of the service; strial property rights on the project, it is held definitively by YAC 2. the applicants agree to the Terms and Conditions when they srl, which therefore acquires the exclusive right to economic register; exploitation, as well as reproduction, in any way or form, inclu- ding the rights to use, execute, adapt, modify, publish on any 3. administration fees and enrollment fees are not refundable; media channel, exhibit, reproduce and distribute the project 4. if an applicant retires from the course after paying the enrol- - also for marketing and purposes -, carry out edi- lment fee, the enrollment fee will not be refunded; torial reviews, create derivative works based on it, and license the project - or some of its parts - to third parties, in any form, 5. the administration fees and enrollment fees can be paid by a mode or technology including the “right of panorama” without third party, provided that the reason for payment correctly re- any limitation of time or place. fers to the applicant as indicated at point 10 of section IV. 6. YACademy declines all liability for missing depending on incorrect information given by the applicant or missing/late communication of address change (compared to the one indicated during the online registration), and for mista- kes attributable to third parties, chance or force majeure; 7. in case an applicant declares false or untrue statements regar- ding details necessary to the course enrollment, in addition to the sanctions envisaged by Article 76 of the Italian Presidential Decree 445/2000, the applicant’s paid fees will not be refunded. False or untrue statements declared by the applicant may bring to an action for damages carried out by those affected; 8. applicants will be held accountable for the personal data they provide and the promoter does not assume any responsibility for wrong data provided. The promoter, according to privacy policies, has the right to verify the applicants’ data by reque- sting a copy of an identity document regarding the data of the registration; 9. the access to the courses and to the training periods can be suspended for disciplinary reasons or force majeure;

40 Main sponsor Workshop partner

Sponsor Scientific partner

Headquarters Contacts

YACademy Antonella Grifa Via Borgonuovo, 5 - 40125 Bologna Tel: 051 3510739 www.yacademy.it e-mail: [email protected] facebook: @yacademy2018 ig: yacademy_bologna