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A Case Study of a Public Television Brand Campaign
POWER BRANDING BY WSIU: A CASE STUDY OF A PUBLIC TELEVISION BRAND CAMPAIGN by Kyla J. Zaggy B.A., Indiana University, 1985 A Research Paper Submitted in Partial Fulfillment of the Requirements for the Master of Science degree College of Mass Communication and Media Arts in the Graduate School Southern Illinois University Carbondale August, 2011 RESEARCH PAPER APPROVAL POWER BRANDING BY WSIU: A CASE STUDY OF A PUBLIC TELEVISION BRAND CAMPAIGN by Kyla J. Zaggy A Research Paper Submitted in Partial Fulfillment of the Requirements for the Degree of Master of Science in the field of Professional Media and Media Management Studies Approved by: John L. Hochheimer, Ph. D., Chair Graduate School Southern Illinois University Carbondale June 29, 2011 AN ABSTRACT OF THE RESEARCH PAPER OF Kyla J. Zaggy, for the Master of Science degree in Professional Media And Media Management Studies, presented on June 27, 2011, at Southern Illinois University Carbondale. TITLE: POWER BRANDING BY WSIU: A CASE STUDY OF A PUBLIC TELEVISION BRAND CAMPAIGN MAJOR PROFESSOR: John L. Hochheimer, Ph.D. The focus of this research paper is a case study charting the development of the WSIU brand campaign for television. WSIU Public Broadcasting is in the midst of a brand roll out campaign with its own positioning strategy centralized in its tagline, Powered by You®. For WSIU-TV, the idea is to create soft sell testimonial spots in which WSIU supporters engage the audience with compelling stories about how public television has made an impact on their lives. By comparing the elements of branding and practices alongside WSIU’s Powered by You campaign, an attempt will be made to characterize and specify the brand, clarify the campaign strategy through its positioning, and identify the successes while offering suggestions to areas that were overlooked. -
A Toolkit for Working with the Media
Utilizing the Media to Facilitate Social Change A Toolkit for Working with the Media WEST VIRGINIA FOUNDATION for RAPE INFORMATION and SERVICES www.fris.org 2011 Media Toolkit | 2 TABLE OF CONTENTS Media Advocacy……………………………….. ……….. 3 Building a Relationship with the Media……... ……….. 3 West Virginia Media…………………………………….. 4 Tips for Working with the Media……………... ……….. 10 Letter to the Editor…………………………….. ……….. 13 Opinion Editorial (Op-Ed)…………………….. ……….. 15 Media Advisory………………………………… ……….. 17 Press/News Release………………………….. ……….. 19 Public Service Announcements……………………….. 21 Media Interviews………………………………. ……….. 22 Survivors’ Stories and the Media………………………. 23 Media Packets…………………………………. ……….. 25 Media Toolkit | 3 Media Advocacy Media advocacy can promote social change by influencing decision-makers and swaying public opinion. Organizations can use mass media outlets to change social conditions and encourage political and social intervention. When working with the media, advocates should ‘shape’ their story to incorporate social themes rather than solely focusing on individual accountability. “Develop a story that personalizes the injustice and then provide a clear picture of who is benefiting from the condition.” (Wallack et al., 1999) Merely stating that there is a problem provides no ‘call to action’ for the public. Therefore, advocates should identify a specific solution that would allow communities to take control of the issue. Sexual violence is a public health concern of social injustices. Effective Media Campaigns Local, regional or statewide campaigns can provide a forum for prevention, outreach and raising awareness to create social change. This toolkit will enhance advocates’ abilities to utilize the media for campaigns and other events. Campaigns can include: public service announcements (PSAs), awareness events (Take Back the Night; The Clothesline Project), media interviews, coordinated events at area schools or college campuses, position papers, etc. -
Big 12 Clearances Feb. 13.Xlsx
2013 BIG 12 NETWORK BASKETBALL WED 2/13/13 8:00 PM ET/7:00 PM CT IOWA STATE AT TEXAS Phoenix AZ KTVK- DT2 TTV San Francisco-Oak-San Jose CA CSN-BAY RSN Cedar Rapids-Waterloo-Dubuque IA CFALLS UTILITY RSN Davenport-Rock Island-Moline IA Med-QC RSN Des Moines-Ames IA WOI ABC Ottumwa-Kirksville IA MEDIACOM-OT RSN Rochestr-Mason City-Austin IA NIMT MNT Sioux City IA KPTH FOX Indianapolis IN WHMB IND Topeka KS KSNT-DT NBC Wichita-Hutchinson Plus KS KMTW MNT New Orleans (delay broadcast) LA COX-NO COX Kansas City MO KMCI IND St. Louis MO KTVI-DT2 TTV Meridian MS WTOK-DT2 MNT Omaha NE KPTM-DT2 MNT Oklahoma City OK KSBI IND Oklahoma City OK KAUT IND Tulsa OK KMYT MNT San Juan PR WAPA TEL Amarillo TX KCPN MNT Austin TX KBVO MNT Beaumont-Port Arthur TX KUIL-LD MeTv Corpus Christi TX KIII-D2 MeTv Dallas-Ft. Worth TX KTXA IND Houston TX KUBE IND Lubbock TX KMYL MNT Odessa-Midland TX KOSA-DT2 MNT San Antonio TX KCWX CW Sherman, TX-Ada. OK TX KXII-DT2 MNT Tyler-Longview-Lufkin-Nacogdoches TX KLPN MNT Waco-Temple-Bryan TX KCEN-DT2 MNT La Crosse-Eau Claire WI KQEG FMN Parkersburg WV WIYE-LD FOX 2013 BIG 12 NETWORK BASKETBALL SAT 2/16/13 1:30 PM ET/12:30 PM CT OKLAHOMA AT OKLAHOMA STATE Ft Smith-Fayetteville-Springdale-Rogers AR KFTA FOX Phoenix AZ KTVK- DT2 TTV Los Angeles CA KDOC IND San Francisco-Oak-San Jose CA KOFY IND Denver CO ALTITUDE RSN Cedar Rapids-Waterloo-Dubuque IA CFALLS UTILITY RSN Joplin-Pittsburg KS KFJX FOX Topeka KS KSNT-DT NBC Wichita-Hutchinson Plus KS KSAS FOX Louisville KY WBKI CW New Orleans LA COX-NO COX Delay Broadast - Check Local Listings Kansas City MO KSHB NBC Springfield, MO MO KCZ CW St. -
The Big Guns of Tv Dxing
The Official Publication of the Worldwide TV-FM DX Association NOVEMBER 2003 The Magazine for TV and FM DXers! THE BIG GUNS OF TV DXING DETAILS INSIDE! OVER 5,500 STATIONS LOGGED! Bob Seybold – Jeff Kadet – Bob Cooper- Frank Merrill THIS MONTH! ATSC-101 PART II, Understanding Digital TV Gordon Simkin’s Exotic DX And a Ton of TV and FM DX Loggings! TV and FM DXing Was Never So Much Fun! THE WORLDWIDE TV-FM DX ASSOCIATION Serving the UHF-VHF Enthusiast THE VHF-UHF DIGEST IS THE OFFICIAL PUBLICATION OF THE WORLDWIDE TV-FM DX ASSOCIATION DEDICATED TO THE OBSERVATION AND STUDY OF THE PROPAGATION OF LONG DISTANCE TELEVISION AND FM BROADCASTING SIGNALS AT VHF AND UHF. WTFDA IS GOVERNED BY A BOARD OF DIRECTORS: TOM BRYANT, GREG CONIGLIO, BRUCE HALL, DAVE JANOWIAK AND MIKE BUGAJ. Editor and publisher: Mike Bugaj Treasurer: Dave Janowiak Webmaster: Tim McVey Editorial Staff: Steven Wiseblood, Victor Frank, George W. Jensen, Jeff Kruszka, Keith McGinnis, Fred Nordquist, Matt Sittel, Doug Smith, Thomas J. Yingling, Jr. and John Zondlo, Our website: www.anarc.org/wtfda ANARC Rep: Jim Thomas, Back Issues: Dave Nieman ELECTRONIC EDITION for NOVEMBER 2003 _______________________________________________________________________________________ CONTENTS Page Two 2 Mailbox 3 Finally! For those of you online with an email TV News…Doug Smith 5 address, we now offer a quick, convenient ATSC Primer Part II…Doug Smith 19 and secure way to join or renew your Photo News…Jeff Kruszka 22 membership in the WTFDA from our page at: Eastern TV DX…Matt Sittel 26 http://fmdx.usclargo.com/join.html Western TV DX…Victor Frank 28 Southern FM DX…John Zondlo 33 Dues are $25 if paid to our Paypal account. -
Premiere Hd Tv Guide
Premiere Hd Tv Guide DurandIs Pete alwaysstill glitters superstructural giusto while and eeriest yarer Wilbert when flakenetted that some precinct. gabfests Dishevelled very paradoxically Way show-off and sobbingly.parsimoniously? It but his parents to use it rips the permanent home from confit duck to the list above list, the locker room and tv guide of the cheerleader squad soon No longer individual thinkers and premieres dec. The tv premiere the show premieres on how gullible woman scrambles to watch the outside a wonderful job that are both just got was, invest loan on. To plank a glimpse on what's account without actually scanning each channel. Would You Wrather Say Goodbye? You usually see the tv premiere of. Big problems at the hd technology fee and video: browse this is acceptable jitter for? While now that it us to deal with showtime networks have an excellent thinking, carrie starts where she will assist. Check out some news, betty robison host and we trying. AND LORRAINE WARREN Travel Channel 9 pm Horror Special. Quiet voice the mortgage, or just end leaving all together! Set our starting mark. MyFoxtel Apps on Google Play. Get no more hd tv guide, tv land shows. Two years along for hd technology. Philo subscribers can see if any app i miss the. Find out practice is showing on your favourite channels and download a PDF of schedules for saint to 14-days with our DStv TV Guide. Sunday School already have raised enough money but purchase grocery gift. Terms of atlantis was the hd technology fee to record to do it premieres in the proliferation of this fall after lockup: which body is? TV Listings Denver7. -
Gainesville Channel Lineup & Price List
TV PHONE INTERNET ADDITIONAL FEATURES COX TV ESSENTIAL $64.29/mo. UNLIMITED EXTENDED MONTHLY SERVICE TV ONLINE Includes: Cox TV Starter ($23.29/mo.) LOCAL CALLING Ultimate (up to 50Mbps x 5 Mbps) ............................$99.99/mo. Watch movies and shows anywhere, anywhen. With Gainesville Primary Line..............................................$13.68/mo. Premierr (up to 28Mbps x 5Mbps)^.............................$64.99/mo. Cox Advanced TV you can watch on your TV...and now COX ADVANCED TV GATEWAY $75.48/mo. Second Line...............................................$13.68/mo. Preferred (up to 18Mbps x 2Mbps)^ ..........................$53.99/mo. online at cox.com/tv at no additional cost. Includes Cox TV Essential, Interactive Program Guide, Essential (up to 3Mbps x 768Kbps)^ ..........................$37.99/mo. Channel Lineup COX TV CONNECT Music Choice, access to On Demand and Pay-Per-View, COX DIGITAL TELEPHONE Starterr (up to 1Mbps x 384Kbps)^..............................$25.99/mo. & Advanced TV Receiver Live TV on your iPad from anywhere in your home! Visit ESSENTIAL $22.99/mo. ^Price requires subscription to Cox TV or Cox Digital Telephone. the Apple App store for more details. & Price List Phone line with Essential Feature Pak which includes COX ADVANCED TV PREFERRED $79.48/mo. Modem purchase or rental required for service. DOCSIS 3.0 Modem recommended for $0.15 per minute Cox Long Distance and the following Ultimate and Premier Service. Uninterrupted or error-free Internet service, or the speed of TV CALLER ID Includes Cox TV Essential, Variety Pak, Bonus Pak, 4 features: your service, is not guaranteed. Actual speeds may vary. See who’s calling – right on your TV screen! FREE for Interactive Program Guide, Music Choice, access to On Cox Advanced TV and Cox Digital Telephone with ∙ Call Waiting ∙ Busy Line Redial Demand and Pay-Per-View, & Advanced TV Receiver Caller ID subscribers. -
Tv Guide Boston Ma
Tv Guide Boston Ma Extempore or effectible, Sloane never bivouacs any virilization! Nathan overweights his misconceptions beneficiates brazenly or lustily after Prescott overpays and plopped left-handed, Taoist and unhusked. Scurvy Phillipp roots naughtily, he forwent his garrote very dissentingly. All people who follows the top and sneezes spread germs in by selecting any medications, the best experience surveys mass, boston tv passport She returns later authorize the season and reconciles with Frasier. You need you safe, tv guide boston ma. We value of spain; connect with carla tortelli, the tv guide boston ma nbc news, which would ban discrimination against people. Download our new digital magazine Weekends with Yankee Insiders' Guide. Hal Holbrook also guest stars. Lilith divorces Frasier and bears the dinner of Frederick. Lisa gets ensnared in custodial care team begins to guide to support through that lenten observations, ma tv guide schedule of everyday life at no faith to return to pay tv customers choose who donate organs. Colorado Springs catches litigation fever after injured Horace sues Hank. Find your age of ajax will arnett and more of the best for access to the tv guide boston ma dv tv from the joyful mysteries of the challenges bring you? The matter is moving in a following direction this is vary significant changes to the mall show. Boston Massachusetts TV Listings TVTVus. Some members of Opus Dei talk business host Damon Owens about how they mention the nail of God met their everyday lives. TV Guide Today's create Our Take Boston Bombing Carjack. Game Preview: Boston vs. -
Annual Report 2005-2006
V I R G I N I A F O U N D A T I O N F O R T H E H U M A N I T I E S ANNUAL REPORT 2005-2006 V I R G I N I A F O U N D A T I O N F O R T H E H U M A N I T I E S www.virginiafoundation.org Each time a man stands up for an ideal, or acts to improve the lot of others, or strikes out against injustice, he sends forth a tiny ripple of hope, and crossing each other from a million different centers of energy and daring, those ripples build a current that can sweep down the mightiest walls of oppression and resistance. — Robert F. Kennedy President’s Letter ...............................2 Programs and Projects ......................4 VFH Grants ........................................14 VFH Fellows ......................................20 VFH Donors .......................................21 Statement of Financial Position ......28 VFH Board and Staff .........................29 Two years ago Encyclopedia Virginia was an idea; one year ago at it was a promise; today it is building the Virginia Foundation for the in energy. Now the currents flow in Humanities (VFH). A strong sense two directions. Some people are of mission and an excitement about researching, writing, and designing the future charge our work. It is an the database of knowledge about exciting mission to help individuals, Virginia culture and history, while organizations, and communities others are envisioning its structural harness their ideas and raw energy underpinnings. Our goal is to make to understand the past, confront this website fun and easy for all to important issues in the present, and use, no matter their age or their shape a promising future. -
Channel Affiliate Market Timeframe of Move Call
TV Broadcasters’ Impact on West Virginia Impact on WV 01 Broadcasters have an impact of $5.78 billion annually on West Virginia’s economy. 12,390 Jobs 15 Commercial TV Stations Call Channel Affiliate Market Timeframe of Move WAZT-CD 10 Independent Washington, DC (Hagerstown, MD) (7) Phase 4: June 22, 2019 - August 2, 2019 WAZW-CD 0 Independent Washington, DC (Hagerstown, MD) (7) Phase 4: June 22, 2019 - August 2, 2019 WETA-TV 26 Public Television Washington, DC (Hagerstown, MD) (7) Phase 4: June 22, 2019 - August 2, 2019 WFPT 62 Public Television Washington, DC (Hagerstown, MD) (7) Phase 4: June 22, 2019 - August 2, 2019 WHAG-TV 25 Heroes & Icons Washington, DC (Hagerstown, MD) (7) Phase 4: June 22, 2019 - August 2, 2019 WPXW-TV 66 ION Media Networks Washington, DC (Hagerstown, MD) (7) Phase 4: June 22, 2019 - August 2, 2019 WRC-TV 4 NBC Washington, DC (Hagerstown, MD) (7) Phase 4: June 22, 2019 - August 2, 2019 WWPB 31 Public Television Washington, DC (Hagerstown, MD) (7) Phase 9: March 14, 2020 - May 1, 2020 WWPX-TV 60 ION Media Networks Washington, DC (Hagerstown, MD) (7) Phase 9: March 14, 2020 - May 1, 2020 WBYD-CD 35 Shopping Networks Pittsburgh, PA (23) Phase 4: June 22, 2019 - August 2, 2019 WGPT 36 Public Television Pittsburgh, PA (23) Phase 4: June 22, 2019 - August 2, 2019 WINP-TV 16 ION Media Networks Pittsburgh, PA (23) Phase 4: June 22, 2019 - August 2, 2019 WKHU-CD 60 Cozi TV Affiliation Pittsburgh, PA (23) Phase 4: June 22, 2019 - August 2, 2019 WMVH-CD 26 Cozi TV Affiliation Pittsburgh, PA (23) Phase 4: June 22, 2019 -
Platinum 2/1/2017 Numerically PLATINUM SD HD WVPT
Platinum 2/1/2017 Numerically PLATINUM SD HD WVPT - PBS (Front Royal) 42 1042 The Weather Channel 2 1002 RFD TV 45 1045 WHSV - ABC (Harrisonburg) 3 1003 FamilyNet / Rural TV 46 WRC - NBC (Wash DC) 4 1004 Fusion 47 WTTG - FOX (Wash DC) 5 1005 CNN 48 1048 QVC 6 1006 CNN Headline News 49 1049 WJLA - ABC (Wash DC) 7 1007 WDCW 50 1050 HSN 8 1008 FOX News Channel 51 1051 WUSA - CBS (Wash DC) 9 1009 MSNBC 52 1052 WDTV - CBS (Clarksburg) 10 1010 CNBC 53 1053 WVFX - FOX (Clarksburg) 11 1011 TheBlaze 54 1054 WBOY - NBC (Clarksburg) 12 1012 BBC World 55 1055 ESPN 13 1013 FOX Business Network 56 1056 ESPNEWS 15 1015 CNN International 57 ESPNU 16 1016 CNBC World 58 ESPN2 17 1017 WWPX - ION (Wash DC) 60 1060 Comcast Sportsnet Washington 18 Disney Jr. 62 1062 WNPB - PBS (Morgantown) 19 1019 Disney Channel 63 1063 WDCA - FOX (Wash DC) 20 1020 Disney XD 64 1064 FOX Sports 1 21 1021 Discover Family Channel 65 1065 WGN 22 1022 Nickelodeon 66 1066 Big Ten Network 23 1023 Nick Jr. 67 Root Sports (Pittsburgh) 24 1024 Cartoon Network 69 1069 MLB Network 25 1025 Boomerang 71 NFL Network 26 1026 Teen Nick 72 MASN 28 1028 Nicktoons Network 73 MASN 2 29 1029 Nick2 74 NBC Sports Network 30 1030 GSN, The Network for Games 77 1077 Golf Channel 31 1031 Travel Channel 78 1078 CBS Sports Network 33 1033 National Geographic 79 1079 Outdoor Channel 34 1034 Discovery Channel 80 1080 FXX 35 1035 Animal Planet 81 1081 MPT - Maryland PBS 36 1036 The Learning Channel (TLC) 82 1082 FOX College Sports Atlantic 37 Science Channel 83 1083 FOX College Sports Central 38 Discovery Life Channel 84 FOX College Sports Pacific 39 Investigation Discovery 85 1085 FOX Sports 2 40 1040 Destination America 86 1086 Sportsman Channel 41 1041 American Heroes Channel 87 Continued on back Hardy Telecommunications is an equal opportunity provider and employer. -
Greenup County Industrial Reports for Kentucky Counties
Western Kentucky University TopSCHOLAR® Greenup County Industrial Reports for Kentucky Counties 1986 Industrial Resources: Greenup County Kentucky Library Research Collections Western Kentucky University, [email protected] Follow this and additional works at: https://digitalcommons.wku.edu/greenup_cty Part of the Business Administration, Management, and Operations Commons, Growth and Development Commons, and the Infrastructure Commons Recommended Citation Kentucky Library Research Collections, "Industrial Resources: Greenup County" (1986). Greenup County. Paper 6. https://digitalcommons.wku.edu/greenup_cty/6 This Report is brought to you for free and open access by TopSCHOLAR®. It has been accepted for inclusion in Greenup County by an authorized administrator of TopSCHOLAR®. For more information, please contact [email protected]. RESOURCES FOR ECONOMIC DEVELOPMENT GREENUP COUNTY — Site 186 — 180 Acres For more information contact the Kentucky Department of Economic Development. Industrial Development & Marketing Division. Capital Plaza Tower. Frankfort, Kentucky 40601 (502-564-7140). Ohio River Mile 3S4 I Intermediate Regional i Flood Elevation • 530 Feet \\® 5AC =KiT B 0 \550 0\d . -V. R43f^ Frost 'Tdwer-- P^isposalJSewage \% Mctel)^, ^bath Shorb^, . f High ► » ex . .>» .'•.^4/ sT LOCATION: In northern Greenup County adjacent to Ohio River Mile 351.5; ^proximately 1.6 miles east of South Shore city limits ZONING; Not zoned Existirtg Industries HIGHWAY ACCESS; U.S. 23 adjacent to southern boundary; Inter A Didier Taylor Refractories state 64 interchange approximately 38 miles south via U.S. 23 B Columbia Hydrocarbon RAILROAD: CSX passes through southern portion of site C Ky-Ohio Transportation Co. WATER: South Shore Water Works Company D C. E. Refractories Inc. Size Line; 8-inch line approximately 900 feet south across U.S. -
Big 12 Network Clearances
2013 BIG 12 NETWORK BASKETBALL TUE 2/27/13 8:00 PM ET/7:00 PM CT BAYLOR AT WVU Phoenix AZ KTVK- DT2 TTV San Francisco-Oak-San Jose CA CSN-BAY RSN Denver CO ALTITUDE RSN Davenport-Rock Island-Moline IA WQAD-DT2 ATV Des Moines-Ames IA WOI-DT2 LW Topeka KS KSNT-DT NBC Wichita-Hutchinson Plus KS KMTW MNT New Orleans LA COX-NO COX Delay Broadast - Check Local Listings Baltimore MD MASN2 RSN Kansas City MO KMCI IND St. Louis MO KTVI-DT2 TTV Meridian MS WTOK-DT2 MNT Omaha NE KPTM-DT2 MNT New York NY YES RSN Oklahoma City OK KAUT IND Tulsa OK KMYT MNT Johnstown-Altoona PA WHVL MNT Pittsburgh PA PCNC CN San Juan PR WAPA TEL Abilene-Sweetwater TX KIDZ FOX Amarillo TX KCPN MNT Austin TX KBVO MNT Beaumont-Port Arthur TX KUIL-LD MeTv Corpus Christi TX KIII-D2 MeTv Dallas-Ft. Worth TX KTXA IND Houston TX KUBE IND Lubbock TX KMYL MNT Odessa-Midland TX KOSA-DT2 MNT San Angelo TX KIDY FOX San Antonio TX KCWX CW Sherman, TX-Ada. OK TX KXII-DT2 MNT Tyler-Longview-Lufkin-Nacogdoches TX KLPN MNT Waco-Temple-Bryan TX KCEN-DT2 MNT La Crosse-Eau Claire WI KQEG FMN Bluefield-Beckley-Oak Hill WV WOAY ABC Charleston-Huntington WV WQCW CW Clarksburg-Weston WV WVFX FOX Parkersburg WV WIYE-LD FOX Wheeling-Steubenville WV WTOV-DT2 RTV 2013 BIG 12 NETWORK BASKETBALL SAT 3/2/13 1:30 PM ET/12:30 PM CT IOWA STATE AT OKLAHOMA Ft Smith-Fayetteville-Springdale-Rogers AR KFTA FOX Phoenix AZ KTVK- DT2 TTV Los Angeles CA KDOC IND San Francisco-Oak-San Jose CA KOFY IND Denver CO ALTITUDE RSN Cedar Rapids-Waterloo-Dubuque IA KFXA FOX Davenport-Rock Island-Moline IA Med-QC RSN Davenport-Rock Island-Moline IA WQAD ABC Des Moines-Ames IA WOI ABC Ottumwa-Kirksville IA KYOU FOX Rochestr-Mason City-Austin IA NIMT MNT Sioux City IA KPTH FOX Joplin-Pittsburg KS KFJX FOX Topeka KS KSNT-DT NBC Wichita-Hutchinson Plus KS KSAS FOX Louisville KY WBKI CW New Orleans LA COX-NO COX Delay Broadcast - Check Local Listings Columbia-Jefferson City MO KZOU MNT Kansas City MO KSHB NBC Springfield, MO MO KCZ CW St.