University of California, Berkeley Nonprofit Organization THE MAGAZINE OF THE HAAS SCHOOL OF BUSINESS AT THE UNIVERSITY OF CALIFORNIA, BERKELEY Haas School of Business US Postage 545 Student Services #1900 PAID Berkeley, CA 94720-1900 Portland, OR Permit NO. 2917

BerkeleyHaasSummer 2012 8 WIN-WIN 14 Wicked Solutions 16 CULTURE CLUB Haas athletes apply lessons from the field of Sara Beckman teaches students how to Three alumni help foster their companies’ sports to the world of business conquer our most vexing problems unique cultures

Question Confidence the Status Without Quo Attitude

Haas Homecoming Students Beyond Saturday, OCTOBER 6 Always Yourself Home! Come back to Berkeley-Haas for a Mexican Fiesta and lectures Welcome from two of Haas’ most popular professors. Then watch the Golden Bears face off against UCLA in the newly renovated Memorial Stadium.

Speakers: • severin Borenstein, What Will It Take to The Power of Make Renewable Energy Competitive? How Haas’ Defining • kellie McElhaney, The Lioness Factor: How Women Create Value for Businessmen Principles are sparking change at the school Learn more at haas.berkeley.edu/alumni/homecoming Buy tickets at Culture calbears.com The Berkeley-Haas Advantage

Step outside of your day-to-day and return to one of the most

stimulating business environments in the world. Summer 2012

FEATURES AND DEPARTMENTS The Culture Issue Senior Editor Richard Kurovsky UP FRONT Editor Our Executive Education programs teach you the skills to embrace Ute S. Frey Managing Editor Upcomingthe complexitiesprograms of unpredictable business environments and Ronna Kelly, BS 92 the acumen to develop pioneering ideas that shape the business Design Cuttriss & Hambleton, product mlandscapeanagement in your industry. Berkeley Staff Writers August 13-17, 2012 Valerie Gilbert, Jennifer Ruppert, Pamela Tom 2 Haas List Contributing Writers High impact Leadership Haas Design and Laura Counts, Mandy Innovation Strategy Club Erickson, Kim Girard, Max September 27-28, 2012 holds first innovation Jacobson, Layne Lynch, Dan tournament. Mitchell, Nate Seltenrich, Bill Snyder, Karen Sorensen 4 Haas News Photographers The Executive coaching institute Dean Rich Lyons on Noah Berger, Jim Block, September 29-October 7, 2012 transforming the Tomi Deák, Alex Fradkin, Haas campus. Toni Gauthier Illustrators 6 Power of Ideas Angus Greig, Christoph Hitz, Engineer as Leader Prof. Andrew Rose on Mark Smith mega events. October 24-26, 2012 Berkeley-Haas magazine is published by the Haas School IN THE BACK of Business, University of California, Berkeley. For The Executive program in innovation further information, contact: Berkeley-Haas November 12-16, 2012 Magazine Editor Haas School of Business University of California Berkeley, CA 94720-1900 Venture capital Executive program 510-643-0259 December 3-7, 2012 MBA students put their own spin on a Haas Defining Principle for their Alcatraz swim. page 8 [email protected] Berkeley-Haas Summer 2012, 18 Haas Network Number 80 8 Win-Win Profiles of six alumni For change of address, email who excel in their work [email protected]. Haas athletes apply lessons from the field of sports to the world of business. all Berkeley-Haas alumni enjoy 22 Campaign for Haas Minder Cheng, MBA 89, special pricing for open-enrollment PhD 94, supports finance 10 The Power of Culture PhD students. programs. How Haas’ Defining Principles are sparking change at the school 24 Worldwide Events To find the right opportunity for you, contact: BrightSource CEO John Woolard, MBA 97, Kristina Susac, Director of Marketing and Open Programs 14 Wicked Solutions talks energy +1.510.642.9167 | [email protected] Senior Lecturer Sara Beckman’s unique MBA core course gives students the toolkit to conquer our most vexing business and societal problems. 26 Alumni Notes

39 Obituaries

16 Culture Club 40 Personal View Three alumni help foster their companies’ unique cultures. Scott Johnson, MBA 81, executive.berkeley.edu sets sights on MS drugs. Cover photograph by Jim Block. Pictured: Kerry Ko, Tomer Ovadia, Shweta Doshi, and Mark Lee, all BS 12. Summer 2012 1 Up Front

Visit berkeleyangelnetwork.com to learn more about Cal angel Haas List investors.

Faculty Students Blogging on Energy Students Olympic Glory Ready, Set, Two undergrads and one alumna headed 3Finance 5 to London this summer to participate in Innovate! PhD Honor the Summer Olympics. Matteo Maggiori, PhD 12, Alumna Lauren Boyle, BS 11, and was the first Haas student undergraduate Mathias Gydesen, BS 1The Haas Design and Innovation Strategy to be chosen to participate 13, competed in swimming events, rep- Club’s innovation tournament winners in the prestigious Review resenting New Zealand and Denmark, demonstrate their Photohawk application. of Economics May Meet- 8Alumni Pictured here: Cheryn Flanagan of design firm ings in Europe. The May respectively. Seeding Entrepreneurs Sequence; Deepti Gottipati, MBA 13; Evan Meetings “award” is given Boyle qualified for the 200-, 400-, and Atherton, MS 12 (Mech. Engineer.); Adam 4Financial Engineering From climate change Every year, the UC Berkeley community launches doz- annually to the nation’s Menter of Autodesk; Eileen Chang, MBA 12; and to speculation in oil 800-meter freestyle races and the 4x200- ens of companies—many guided by angel investors. seven most promising A Deep Dive into Gabe Cohen, MBA 13. Ethics, Regulations markets, no energy Some of these investors also have ties to the cam- graduating economics and meter freestyle relay after setting a na- The Berkeley Master of topic is off limits in the pus, yet until recently there was no organized way for finance doctoral students, tional record in the 400-meter freestyle Financial Engineering new blog launched by these alumni angels to connect with each other or with who present their research Program offered a new the Energy Institute at in New Zealand. She also competed in the budding UC Berkeley startups. That changed last year at several European elective this year to Haas. Recent posts on when several Cal alumni, including George Willman, universities. Maggiori has 2008 Olympics. Gydesen qualified in the give students a better the Energy Economics MBA 93, and Jerry Engel, Lester Center for Entrepre- studied the international 100-meter backstroke following a career- understanding of the Exchange include “The neurship founding director, launched the Berkeley financial role of the U.S. importance of the Death Knell for Nuclear best at the Indianapolis Grand Prix. Angel Network. and the U.S. dollar as law and ethics in the Power in the U.S.,” by Meanwhile, Kylan Nieh, BS 14, was The network has attracted 100 members. Two Haas a global safe asset. He aftermath of the 2008 Elizabeth Bailey, the companies have been offered funding. landed an assistant pro- selected by Coca-Cola to participate as financial crisis. institute’s new executive “The Berkeley Angel Network made the daunt- fessorship at NYU’s Stern Speakers from director, and “The Lunch an Olympic torch bearer. Nieh spent ing task of finding interested investors much easier,” School of Business and investment banking, law, Table: Are Apples Really countless hours in his youth training to says Bhavin Parikh, MBA10, CEO of Internet test-prep Economics Department. and the Securities and More Energy Efficient be an Olympic gymnast before an injury company Magoosh. “I presented my company to over Exchange Commission Than Dells?,” by Catherine sidelined him. Then Nieh co-founded 20 pre-qualified investors and received some funding Students sketched teddy bears, scribbled hit home to students that Wolfram, the institute’s within weeks.” flow charts, and even flapped their the models they would co-faculty director. two nonprofits and became his high Bookmark or subscribe to arms like hawks for the Haas Design design in their careers school valedictorian. At Cal, Nieh teaches would have to incorporate the blog at energyathaas. a leadership course and runs a national Students and Innovation Strategy Club’s first elements of new, very wordpress.com. Spotlight on campaign to collect school supplies for Latin America innovation tournament in San Francisco complex regulations, says Executive MBA students in need. Students’ BUY STOCK in March. Their challenge: help Autodesk Lecturer Greg La Blanc, who taught the class. New Program 9 growing use the cloud and the crowd to help Students also learned Launched interest in Latin America Online2 Learning from cases and group Haas has just has combined with the far-flung teams work better together. projects that ethics are 6 launched a new Haas School’s expand- Teams had 30 seconds to make pitches Haas Foray rarely black and white Berkeley MBA for Execu- ing network in the region Rankings10 and returned for multiple rounds. Each into Digital and often extend beyond tives Program. Hundreds to enable students to Second in time, judges prodded them to go further. an individual to involve an of individuals already organize a Latin American Haas is launching two organizational failure. have expressed interest Business Conference for U.S. News The team of students who flapped their digital courses on a pilot basis in the program, an- three consecutive years. Mike Pesky, MFE 12, The Evening & Weekend wings soared to victory with their proposed to optimize the teaching opportunities offered by this nounced earlier this year The latest installment, on was among the many Berkeley MBA Program game-changing medium. with the decision to end Feb. 24, included keynote Photohawk application to crowdsource students who finished climbed to #2 in the U.S. Haas’ first online course, Data and Decisions, was the Berkeley-Columbia speakers Walter Schalka, 3D models. The team included Gabe Cohen the course thinking Kylan Nieh, BS 14 News & World Report rolled out to evening-and-weekend students in June. Executive MBA Program. CEO, Votorantim Cimentos, and Eileen Chang, both MBA 12, and it should be required. ranking of top U.S. part- It will be followed in the fall by an online version of “In any job, there are Haas held a focus group 7 a Brazilian cement com- time MBA programs, Power and Politics, a popular MBA course, which at- with about 60 Berkeley- pany; Stelleo Tolda, COO, Deepti Gottipati, MBA 13. ethically grey areas, and released in March. The tracted a long waiting list. Columbia alumni in MercadoLibre, the region’s Autodesk Director of Strategic students must know program, which ranked Instructors are exploring the new opportunities cre- June to gather their largest online trading plat- how to navigate such #3 last year, tied this year Initiatives Jonathan Knowles was so ated by the online environment, including enhanced suggestions for the new form; and Eduardo Leon, issues prior to having for second with Chicago impressed that he tweeted, “I have a collaboration, more interactive exercises, and use of program. To learn more, partner, Boston Consulting to deal with them,” says Booth. new positive perspective on MBAs real-time data to improve student learning. Funds Pensky, who now works visit mbaforexecutives. Group, Mexico. Panels also after being a judge @BerkeleyHaas from a $1 million matching gift from Steve and Susan in Morgan Stanley’s haas.berkeley.edu. examined clean energy, Chamberlin, MBA 87, former members of the Haas Securitized Products technology entrepreneur- Innovation Tournament today.” faculty, are being used to cover the pilots’ costs. Group. ship, and venture capital.

2 BerkeleyHaas Doug Duran, Bay Area News Group Summer 2012 3 Up Front Up Front

Follow Dean Rich Lyons Haas News on Twitter @richlyons.

New Faculty Competition Reaches Chilling Academic DEAN’S LETTER Books 50 Nations Research? More than 600 entries from a record 50 countries “Best Paper” explores effects of licenses competed in the Global Social Venture Competition this year. The competition, started in 1999 by Berkeley A Haas PhD student, a professor, and an alumnus MBA students, culminates in a final round in Berkeley co-authored an article that won a 2012 “Best Paper” every April. distinction from the Academy of Management. As part of the competition leadership team, Tarek PhD student Neil Thompson co-wrote the winning Hosny, MBA 12, built new partnerships with business paper, “Materials Transfer Agreements (MTAs), schools in Kenya, South Africa, and Turkey. Licenses, and the Flow of Scientific Knowledge,” “Since I began working on this in 2010, interest with Professor Emeritus David Mowery and alumnus Arvids Ziedonis, PhD 00, of the University of Oregon. David Vogel in social entrepreneurship has been growing and The trio used data from the University of California The Politics of Precaution: growing,” he says. system to investigate whether licenses and Regulating Health, Safety Of the Haas entries, Watsi, a team that includes agreements governing the exchange of research and Environmental Katie Dewitt, MBA 13, won the $1,000 People’s Choice Anand Thiruvengadam, Julie Lutz, and Robert Espinosa, all materials have a chilling effect on academic Risks in Europe and the MBA 13, work on plans for a yoga apparel maker at design firm Award. Watsi is a global peer-to-peer crowdsourcing research, as some scholars and policy-makers United States (Princeton fuseproject’s San Francisco office. platform that enables donors to fund low-cost medical believe. Their preliminary results found little evidence University Press) treatments in developing countries. that such agreements are constraining scientific communication, except in some specific contexts. Going to the Mat A Finance Family Affair Students in two courses advise yoga apparel maker Transforming the When an El Salvadoran apparel manufacturer Father and daughter share insights decided to stretch into its own yoga/active wear line, with students it pulled Berkeley MBA students in to recommend Finance students enjoyed an unexpected two-for-one Haas Campus market entry strategies. special this spring when Professor Christine Parlour We have a great deal to celebrate as we prepare to begin a new academic year. We The firm, TexOps, has partnered with Yves Béhar’s invited alumna Larissa Roesch, MBA 97, to speak in have started work on “Transforming the Haas Campus,” our pledge to ensure the Kurt W. Beyer design firm fuseproject on its new WITH (Wear it to her MBA Investments course. competitiveness of our school through state-of-the-art facilities that support Grace Hopper and Heart) line of synthetic sustainable apparel. A Roesch, a vice president and member of the Fixed learning, collaboration, and community. the Invention of the team in the Haas@Work experiential learning course Income Investment Policy Committee at Dodge & Cox, This summer, we began installing new air conditioning in Cheit Hall. Those Information Age made recommendations on marketing, distribution helped Parlour wrap up her course’s fixed income of you who remember suffering through the hottest days of the school year in (MIT Press) channels, business models, and market entry section with real-world applications and also agreed stifling classrooms will appreciate the necessity of this project. Soon students concepts, while students from the Corporate Social to meet with other MBA and undergrad students in a will only be sweating over their studies in Cheit classrooms. Responsibility project course advised on promoting more casual Finance Practitioner Chat forum. Fortu- We have also drafted detailed plans for a complete renovation of our Haas the sustainability of the line. itously, Roesch’s father, Rick Roesch, MBA 64, also an courtyard, and anticipate breaking ground over winter break. Our goal is to make “Learning and understanding the team dynamics alumnus, was visiting and joined his daughter. Roesch Lecturer Krystal Thomas (standing, center), BS 94, teaches in the our courtyard much more useable and inviting by creating new, larger spaces were the most rewarding part,” says evening and retired from Citibank/Citigroup after serving as head of UC Summer Institute for Emerging Managers and Leaders. where students, faculty, staff, and visitors from across campus and beyond mingle, weekend student Jason Lin, MBA 12. “It was great to Asia, head of Personnel, and head of Investor Relations. socialize, and share ideas. We envision the redesigned courtyard as a kind of see the team coalesce over time and really perform.” “It was great to get some fixed-income perspec- Institute Prepares Diverse town square—a place that sparks innovative thinking—and look forward to the Indeed. Hearing the students’ thoroughly researched tive—especially from a successful woman,” said Laura energy and buzz of our new central meeting place. assessments of everything from revenue analyses to Bentzien, MBA 12. “I’m fascinated by Wall Street history, Generation of Leaders We couldn’t have executed these important transformations without con- Twenty-five undergrads from around the country came de-risking strategies, the client was moved to high and so hearing about Citi’s transformation from an tributions from alumni like you. Giving back has always been an important Ericka Lutz to Haas in May for a new UC program for students from praise and a heartfelt namaste. insider was a real treat,” added Dan Kanivas, MBA 12. part of our Haas School culture, and our Campaign for Haas supports the most The Edge of Maybe historically black colleges and universities. Finance Practitioner Chats are organized by the Haas vital school-wide initiatives: curriculum enhancements, experiential learning, (Last Light Studio) As the first host of the UC Summer Institute for FEEDBACK From Our Readers Finance Group, MBA Career Management Group, and scholarships and fellowships, faculty research, as well as campus renovations. Emerging Managers and Leaders, Haas provided Together, we can make sure that Berkeley-Haas continues to develop the business Fred Selinger MBA Finance Club. On Twitter sessions on everything from open innovation to leaders who Question the Status Quo, have Confidence Without Attitude, think Personal Financial Just received the Berkeley Haas alumni negotiations to choosing a graduate school. Beyond Themselves, and remain Students Always. Today, just as during your Management: from magazine in the mail...nice redesign. “Our group project really allowed me to go beyond my- time at Cal, we rely on our alumni partners to ensure a bright future for Berkeley- College to Career, Good job, and Go Bears! self. I was forced to push myself and put my differences Haas. Somebody else made it better for you while you were here. Now we need 3rd Edition (Pearson) @leimer, Bradly Leimer, BS 92 aside to work with individuals I barely know to create a your help in paying it forward. business model,” Angel Mills, a Howard University junior, Nora Silver Redesign Overdue I look forward to bringing you more exciting news as we usher Haas to a new said of an open innovation project. “The tools that I took Telling the Whole The update was overdue and for the level of innovative leadership. As always, I welcome any other suggestions and from the class will be beneficial for me in the future.” Story: Voices of Ethnic most part a vast improvement with comments at [email protected]. Students receive all-expenses-paid fellowships Volunteers in America the exception of the cover for the to attend the career-building program for two (Community Initiatives) Spring 2012 edition. While the photo is clean and Sincerely Yours, upbeat, it’s more like the cover I would expect in the consecutive years. The fellowships are sponsored by supermarket checkout line. Wells Fargo and California Wellpoint. One of the six John Locke Alderson, MBA 67 Rich Roesch, MBA 64, and daughter Larissa Roesch, MBA 97, UC business and management schools will host the Send feedback to [email protected]. speak at a Haas finance course. institute each year. Rich Lyons, BS 82

4 BerkeleyHaas Summer 2012 5 Up Front Up Front

Watch Prof. Ming Hsu talk about marketing and neuroeconomics at Power of Haas Ideas haas.org/neuroecon.

International Trade Professor Andrew Rose Manager of combining large numbers Brain Candy Invention of inventions. That, in turn, Prof. Ming Hsu and requires innovators to neuroeconomics Prof. David Teece on choose between two basic Patent Strategy organizational models: in- By Pamela Tom By Ronna Kelly tegrated or non-integrated. Mega Events In the integrated model, The unexpected economic companies control as many of the technologies return of the Olympics and assets as possible By Bill Snyder in-house. In the non- integrated model—some- Shortly before London’s 2012 Olympics, British televi- times known as open sion watchers learned the $15 billion price tag for the innovation, a term popular- games would grow by at least another $1 billion. Soon ized by Haas alumnus and after, a BBC poll found 64 percent of Brits thought their Adjunct Professor Henry government was spending too much on the games. Chesbrough, PhD 97— But do the costs of the event really outweigh the Magnetic resonance companies create market economic benefits? imaging (MRI) is typically Google’s $12.5 billion relationships with other “The basic mystery is why there’s so much used in medicine to visual- acquisition of cell phone entities by licensing their fanfare for a country to spend billions of dollars to ize the internal structures maker Motorola Mobility technology or selling com- welcome the world for a very short period of time. Does it of the human body. But Holdings earlier this year ponents. Consequently, make sense?” asks Haas Professor Andrew Rose, who by using functional MRI, is a very big example of products contain intel- studied the question in a 2011 article in The Economic Assistant Marketing Pro- how important patents lectual property elements Journal co-authored with Federal Reserve economist fessor Ming Hsu is leading are to innovation—a topic from a variety of sources. Mark Spiegel. the way to understanding Professor David Teece has One significant chal- Many economists say no, “mega events” offer little how the brain functions been studying for decades. lenge with an integrated economic return. But Rose says the answer is more to enable us to make With the acquisition, approach: It is very complex. economic and consumer Google gained owner- difficult to stay at the For developing countries like South Africa or China, decisions. ship of more than 17,000 cutting edge of innovation the expenditures can lead to significant economic gains. In research published in patents that the tech giant in multiple fast-moving Rose and Spiegel found “strong evidence of a large January in the Proceedings hopes can strengthen technology domains. positive effect (some 30 percent higher) of the Olympics of the National Academy of the position of its Android “Even for a pioneer, main- on exports.” Sciences, Hsu and two co- smartphone operating taining a comprehensive That’s because staging a major event signals the host authors from the Univer- system against rivals technological advantage country is ready to liberalize trade and join the world sity of Illinois studied how Apple and Microsoft. across multiple fields can community. It’s a signal directed externally to potential participants responded Google’s strategy is one be difficult, if not impos- trading partners, and internally to businesses consider- to outcomes determined of two business model ap- sible,” notes Teece. ing investments to expand trade. by their own actions and proaches outlined by Teece On the other hand, Take China. In 2001, two months after Beijing won those of opponents. By in his article “Innovation in- nonintegrated models are the right to host the Olympics, China successfully con- examining players’ neural Multi-Invention Contexts: prone to disagreements cluded negotiations with the World Trade Organization. responses in an invest- Mapping Solutions to about the value of the in- Similarly, Rome was awarded the 1960 games in 1955, ment game, they discov- Technological and Intellec- ventions contributed by dif- the same year Italy joined the United Nations. The 1964 ered the prefrontal cortex tual Property Complexity,” ferent firms and strategic Tokyo games coincided with Japanese entry into the processes learning about co-authored with alumni conflict between partner International Monetary Fund. And the 1986 World Cup others’ beliefs. Deepak Somaya, PhD 02, organizations with dissimi- in Mexico coincided with the country’s entry into the Studying decision-mak- of the University of Illinois, lar or opposing goals. General Agreement on Tariffs and Trade. ing processes in the brain and Simon Wakeman, PhD Using case studies of The real benefit does not flow directly from the games may ultimately enable 07, of the European School such firms as Blackberry themselves; in fact, huge expenditures for infrastruc- marketers to improve on of Management and Tech- developer Research in ture such as stadiums that will only be utilized for a few traditional research meth- nology in Berlin. The piece Motion, the authors pro- weeks are foolish, says Rose. For London, which hosted ods to predict behavior, won the best article award vide a framework to help two previous Olympics and is at the center of a highly Hsu says. from the Haas School’s managers maximize their developed trading economy, the Olympics are probably “For example,” he adds, peer-reviewed journal, chances of succession in not a wise expenditure, he says. “we can one day look at California Management multi-invention environ- So, if the mayor of London had asked his advice before neural responses of con- Review, which published ments. Advises Teece: “To bidding for the Olympics, what would Rose have said? sumers and understand the paper in its summer win the competitive battle, “I would have told him it’s a bad idea, and people will how their brains react to 2011 issue. a firm must align its patent blame him for it.” In the article, the advertising campaigns strategy with its business and promotions.” authors note that in many strategy and model from industries, commercializ- the beginning­—not merely ing new products requires as an afterthought.” ILLUSTRATION BY MARK SMITH

6 BerkeleyHaas Summer 2012 7 Beyond Her Own Stats Talia Caldwell, BS 13, captain of the Cal Women’s Basketball Team, may be the edge to an athlete in the hiring process. “There’s an a star on the court, but awful lot to be said for a positive attitude. Maybe it’s she still understands the the endorphins, but athletes have it.” importance of playing as “complete team” to win the Win-Win Leadership Lessons from Rugby game—a lesson in collabo- Haas athletes apply ration that students also lessons FROM THE FIELD OF SPORTS As Voorsanger discovered, it’s hard to overestimate learn at Haas. the value of a great coach. A good one not only builds to the world of business winning teams, he or she helps build an athlete’s char- By Bill Snyder acter, says Holly Schroth, who teaches Negotiations and Conflict Resolution as well as Organizational Be- havior at Haas. Early on a sunny, spring day in late April, 18 well- equally powerful in the competitive business sphere. Last year Schroth wrote an article for the California chilled Haas business students clambered onto the And the link between success in sports and success in Management Review, the Haas School’s peer-reviewed San Francisco shoreline, gasping and shivering after a business doesn’t only apply to those who participate in business journal, that profiled Cal’s highly regarded 1.5-mile swim from Alcatraz. Most wore wet suits; all team sports like football and basketball. rugby coach, Jack Clark, whose techniques are similar wore bathing caps emblazoned with two slogans: “No to those used by successful business managers. “Clark One Escapes” and “Challenge the Status Quo.” Learning to Listen runs his sport like a business,” Schroth says. She gives The first was a light-hearted reference to the Consider Conrad Voorsanger, MBA 98, once a globally three examples: “Escape from Alcatraz” movie and swimming com- ranked gymnast, now a Silicon Valley entrepreneur • “Selection of the right players is critical. Google petition. But “Challenge the Status Quo” was a more and founder of Fitter, a health-care startup. Although asks ‘how Googly are you?’ Coach Clark selects for serious twist on the Haas School’s Defining Principle gymnasts are part of a team, they perform solo— character.” Question the Status Quo, says full-time Berkeley MBA garnering a great score on the high bar (Voorsanger’s • Team building. Everyone on the team must be will- student Dennis Ducro, MBA 13, an organizer of the event) is on their shoulders alone. “Do business and ing to take initiative; that means acting like a leader. swim. “To succeed you need to do things you haven’t sports fit together? They do, and in a big way,” he says. • Meritocracy is critical. You can’t have someone done, you need to lead and be persistent,” he says. “An athlete has to have a systematic repeated model on the team who doesn’t contribute. Everyone on It would be hard to argue that the grueling swim for learning something really, really well. When you’re Clark’s teams agrees that if they don’t perform, didn’t meet those criteria. The students practiced competing you learn that you have reserves that are someone else will get their spot. hard for months, and had to overcome fears of drown- deeper than you expected.” There’s something else as Much like businesses, which must constantly im- ing, hypothermia, and even sharks. Taking on such a well: the ability to learn from someone else. “The way prove to remain competitive, Schroth notes how Clark difficult physical test can be seen as a metaphor for people get good in the gym is by being coached, which says that athletic competition “is not only about win- the challenges the students will face in the workplace means you learn to listen,” an invaluable skill in the ning, but about getting better.” when they graduate, notes Ducro. “You learn to swim business world, he says. Escape from Alcatraz against the tide, especially if you want to be the path- Voorsanger won a scholarship to Stanford as an un- Team Player Berkeley MBA students bending leader that our Dean Lyons stresses so much,” dergraduate but didn’t consider himself particularly A successful career in business is the long-term goal celebrated after braving says Ducro, who is himself swimming against employ- gifted. His coach showed him otherwise. “I went from of Talia Caldwell, BS 13, the first women’s basketball 51-degree bay water to swim ment currents as one of the very few students in his a happy guy with a scholarship to a national team ath- player accepted into Haas’ Undergraduate Program. 1.5 miles from Alcatraz to class planning to work in the mining industry after San Francisco, a physical lete.” Voorsanger got so good that he competed on the As part of the No. 2 team in its conference, Caldwell, graduation. test that organizer Dennis world level and there’s even a high bar “trick,” a diffi- captain of the Cal Women’s Basketball Team, knows Indeed, the worlds of sports and business undeni- Ducro, MBA 13, (top row, cult flip and catch, named after him. (To see it, search you don’t have to be the one to sink the basket to be ably share some similarities. Self-discipline and fourth from left) called a YouTube for his name.) a winner. During what may have been her toughest persistence are just two of several skills required metaphor for challenges in Now that he is building his own company, Voor- game, her high school team went into the locker room the workplace. to succeed in the gym or on the field that can prove sanger says that all things being equal, he would give at half time, behind by 15 points. “People had been taunting us, the other team was celebrating,” she recalls. That was a mistake. The fired-up young athletes charged back on to the court at Sacramento’s Arco Arena and won the state championship by double digits. “We played like a complete team. I can’t “I’ve been playing ball since I was five, tell you who scored what, and we didn’t care. We all wanted the championship more than and I learned to be competitive. (individual) stats,” Caldwell says. Caldwell expects to build a business ca- For me, the bottom line is winning.” reer, though she hasn’t yet decided on a spe- —Talia Caldwell, BS 13, Captain, Cal Women’s Basketball Team cialization. “I’ve been playing ball since I was five, and I learned to be competitive. For me, the bot- tom line is winning.” Of course, that’s typically the bottom line for successful business leaders, too.

8 BerkeleyHaas Summer 2012 9 “Competing in the Global Innovation Challenge and making it to the semifinal round was a very rewarding experience. Having confidence without attitude was crucial in effectively conveying our proposed The Power of solution to corporate executives of a Fortune 15 company. ” Denise Toy, EWMBA 13 How the Defining Principles are sparking change at Berkeley-Haas Lead Internal Auditor, Blue Shield Member of Haas team that made semifinals in the Global Innovation Challenge business competition

Confidence CulBy Ronna Kelly ture Without “I think we’ve more sharply defined ourselves than “All of these efforts have made a world of a differ- Attitude lumnus Kevin Hill, MBA 07, recently lost a we ever have,” notes Lyons. “It surprised me how ence in getting the right fit with students—not just in bet about the Haas Defining Principles at his We make decisions quickly the Defining Principles took root.” the evaluation process, but from the very beginning by based on evidence fifth-year reunion dinner in San Francisco. Take full-time MBA admissions. Three years ago, attracting students who share our values,” Fujii says. Hill bet classmate Amy Dickie, also MBA 07, and analysis, giving us when current students and alumni around the world Lyons agrees: “I do think our Defining Principles are the confidence to act that the four principles that describe Haas’ interviewed a prospective student, they asked about helping us win battles against the toughest competing unique culture were in place when they without arrogance and Confidence Without Attitude even before the Defining schools.” lead through trust and were MBA students. But he was wrong; Haas Principles were formally codified. didn’t codify the principles until 2010. collaboration. “To come up with However, Haas also asked interviewers to deter- Resonating with Students “I’m so familiar with the Defining Prin- mine whether a candidate was a good fit with the Haas That was certainly the case for Brad Wolfe, MBA 13, the innovations of ciples,” says Hill, recalling his surprise at losing. “They culture. The problem: “Everyone could interpret Haas who earned two degrees from Stanford University and tomorrow takes Aactually reflect the principles when we were in the culture differently,” notes Stephanie Fujii, executive worked in its business school as a case writer. a lot of questioning. program from 2005 to 2007.” director of Full-time MBA Admissions and Financial “It really was the four principles that pulled me to Similarly, after reading about the principles two Aid. So two years ago, the admissions team updated Haas,” says Wolfe, who decided to earn an MBA to I want to be in a culture years ago in CalBusiness, this magazine’s predecessor, that emphasizes the process, asking interviewers to evaluate how ap- develop business skills to complement his interest in alumnus Paul McKnight wrote Dean Rich Lyons, “I plicants reflected each Defining Principle. creativity and innovation. questioning. I’m not sure think you hit the nail on the head. Even a 1950 BS grad “The principles give us a common language “The idea of traditional, structured careers is be- every business school can identify with those points.” throughout our process,” Fujii explains. “They are coming rarer. People are charting their own way in does that to the The fact that the principles ring so true for alumni much more powerful than just saying we from two very different times in the Haas School’s have a unique culture at Berkeley-Haas. extent that Berkeley- history underscores their power. Since taking a stand Haas does.” They provide specific behaviors and on its culture by codifying the school’s four Defining values for our interviewers to evaluate— These principles have always been the Haas heart- Brad Wolfe, MBA 13 Principles more than two years ago, Haas has created a qualities we know are a strong fit with Co-President, stronger profile and has more sharply distinguished it- our program and culture.” beat, but we have never used them so deliberately to Haas Design and Innovation self among the world’s top business schools. The prin- In addition, Haas now asks that letters Strategy Club shape our community and to differentiate ourselves ciples, which some students cite as the key reason they of recommendation address how appli- chose Haas, also play an important role in supporting cants embody Confidence Without At- in the marketplace. Dean Rich Lyons, BS 82 the school’s new Innovative Leader curriculum, devel- titude. And applicants themselves must oped at the same time the principles were codified. write essays that implicitly touch on the “These principles have always been the Haas heart- Defining Principles. Among the essay beat, but we have never used them so deliberately to assignments: Describe a time when you Question the shape our community and to differentiate ourselves questioned an established practice or thought within life,” he explains. “Having principles at the school’s in the marketplace,” says Dean Rich Lyons. “Haas now an organization, and describe a time when you were a core is very important because the pace of change is so Status Quo has a more explicit roadmap to determine who will student of your own failure. fast. You have to be nimble but have something at your thrive in the environment that we’ve cultivated here.” We champion bold After students are accepted, the Defining Principles core to guide you.” Two principles spoke most strongly to Wolfe: Ques- ideas, take intelligent Common Language are a common thread woven through Days at Haas, tion the Status Quo and Confidence Without Attitude. risks, and accept One of the most valuable outcomes of codifying an event designed to more intimately introduce sensible failures, new full-time MBA admits to the school. And after “To really come up with the innovations of tomorrow the four principles—Confidence Without Attitude, takes a lot of questioning,” says Wolfe, who founded a speaking our minds Question the Status Quo, Students Always, Beyond prospective students accept Haas’ offer and arrive even when it challenges on campus, O-Week, a weeklong orientation, focuses startup focused on online creativity before coming to Yourself—has been creating a universal language for Haas. “I want to be in a culture that emphasizes ques- convention. the entire Haas community. on one principle each day.

10 BerkeleyHaas Summer 2012 11 “We start our lives as students, with the need to learn Why culture? “Some companies how to navigate the world. I strive Prof. Jenny Chatman explains the importance of organizational culture assume tioning, and I’m not sure every business school does an Innovative Leader curriculum to deliver on that undergrads to be a Student that to the extent that Berkeley-Haas does. mission. Always to remain “You have to be humble to really empathize and under- Two key components of that curriculum are the don’t have work stand someone,” he adds, referring to Confidence With- new Problem Finding Problem Solving course (see experience, so adaptable to the When Rich Lyons became Chatman recounts how Dreyer’s faced a confluence out Attitude. “I think that principle really separates Haas page 14) and a new experiential learning requirement students with prior ever-changing dean in 2008, he didn’t of challenges, everything from record-high butterfat and is also crucial to the emergent field of design thinking for MBA students. Also important is an effort by the intend to lead a sweeping costs to Rogers being diagnosed with a brain tumor. experience can world around me and creativity, which are all about empathy.” school to coordinate its curriculum around a set of key culture initiative at Haas. But rather than engaging in panicked cost-cutting, be overlooked. and to stimulate In addition to drawing students on a personal level, capabilities that are instrumental to developing inno- He knew he wanted to Dreyer’s emphasized how much the company valued my passions.” the Defining Principles are creating a more closely vative leaders. I’m working on develop a strategic plan for employees through honest and open communication, knit group of classmates, particularly in the Full-time “The capabilities provide a connective tissue within creating a story Kevin Hill, MBA 07 the school. And from his including flying around the country to meet with more Berkeley MBA Program, where changes in admis- the MBA curriculum at Haas,” says Associate Profes- around undergrads Senior Manager, previous industry experi- than 4,000 employees about a restructuring. Cronk sions and curriculum have been implemented first. sor Terry Taylor, who currently leads the effort to co- Market Intelligence, Autodesk ence, Lyons saw firsthand and Rogers also continued to invest in its Dreyer’s at Haas so that “The chemistry in the class is noticeably different. ordinate how faculty members highlight the capabili- the power of competing Leadership University, “providing unequivocal evidence recruiters better The class has this connection, this bond, that’s even ties. The capabilities are: frame problems; experiment on culture. Seeing a new that Dreyer’s cared about employee development, deeper than what we’ve seen in the past,” Lyons says. to learn; navigate uncertainty; and influence without understand Prof. Jenny Chatman opportunity at Haas to set even during difficult times,” Chatman wrote. “That kind of energizing effect—an esprit de corps— authority. students’ assets.” the school apart, he launched an initiative to sharply The culturally consistent actions paid off for has been palpable.” Lyons and Professor Michael Katz initially re- define the school’s core values, which would go on Dreyer’s, Chatman noted, as the company rebounded Shelly Scott, BS 11 viewed course syllabi and met one-on-one with fac- to be codified into the four Berkeley-Haas Defining with new premium and superpremium product lines Senior Business Development Defining Principles at Work ulty first to identify the crucial capabilities and then Analyst, Intuit Principles. and a new distribution agreement with Ben & Jerry’s. While dozens of stakeholders helped develop the De- elevate their prominence in the curriculum. Helping on-campus recruiting “I was an undergrad here so I had some sense of Reflecting on that period, Cronk said, “It was a common for students with work fining Principles, Confidence Without Attitude traces Associate Professor Don Moore, for example, kicks the distinctive Haas culture, and how it’s remained trust and…openness…people believed the story and experience its origins to a comment made several years ago by a off the first day of his Leading People course outlining constant over the decades,” explains Lyons, BS 82. they understood…there was an enormous amount of recruiter about Haas students being less arrogant than how it will develop several of the capabilities in stu- Fortunately, he could tap one of the nation’s fore- pride and optimism.” peers from other schools. dents. Students learn about influence without author- most experts on company culture right from Haas’ Similarly, the culture initiative at Haas has been On a recent visit to Haas, Intel CEO Paul Otellini, ity as they study the psychology of persuasion. They own faculty: Professor Jenny Chatman, who was very open, involving dozens of stakeholders, from MBA 74, explained why Confidence Without Attitude learn experimentation as part of a group project that instrumental in the school’s culture initiative. students and alumni to faculty and staff. Chatman says and Students Always are important when hiring newly requires students to come up with an idea about lead- “Culture is the glue that holds an organization the process has been far more extensive than efforts minted MBAs. “At Intel we hire many graduates from ing people and then create an experiment to test it. business schools. Too many arrive thinking they’ve together and makes it distinctive,” says Chatman, at other business schools and is more comparable learned all they need to learn. We need to undo that,” Reinforcing Culture who has studied organizational culture since the to the efforts strong culture organizations engage in Otellini said. “That mind-set doesn’t produce the kind Although the Innovative Leader curriculum was first mid-1980s as a PhD student at Berkeley-Haas. “It’s to reap the benefits of a strategically relevant culture. of development that we need in people.” introduced to MBA students, the Defining Principles especially important here at Haas because we have “I don’t think other schools have been as methodi- Another recruiter, Brian Schneider, director of uni- still have a strong presence in other academic pro- such diverse constituencies—students, alumni, cal as Haas. Rich had to do it this way because we versity relations at Zynga, explained how he has seen grams. The Master of Financial Engineering Program, faculty, staff—who have vastly different reasons for had a strong culture already,” she explains. “It’s not Confidence Without Attitude in action among Haas for instance, gives students awards related to the prin- being here.” uncommon to have a strong culture, but it’s unusual grads working for the social media game maker. “Our ciples at commencement each year. And students in Chatman’s research has led her to study such com- to be this methodical, which was necessary to be as industry is an incredibly fast-paced, rapidly changing the Undergraduate Program are assigned to cohorts panies as Southwest Airlines, known for its unique, precise as possible in aligning the school’s strategy Students environment. We value individuals who can take on whose names reflect one of the principles. fun-loving culture and its 39 consecutive years of and culture.” new challenges and quickly grow into leaders. We have The school’s culture initiative also includes Haas profitability. She also studied Dreyer’s Grand Ice And all that work has paid off for Haas, too. Says Always seen this happen with a number of Haas alums at Zyn- staff. Two years ago, the school began presenting De- Cream as alumni Rick Cronk, BS 65, and Gary Rogers, Chatman, “The process allowed us to better under- ga,” Schneider says. “They are not afraid to tackle new fining Principles staff awards at an annual apprecia- BS 63 (Engineering), guided the company through its stand what Berkeley-Haas is good at and zero in on We are a community toughest period ever in the late 1990s. what makes us so distinctive.” designed for curiosity projects, get their hands dirty, and help their teams tion luncheon. This spring Haas created two new part- and lifelong pursuit and peers figure out how to get things done.” time positions focused exclusively on culture-building at the school. “We talk about developing our students of personal and Innovative Leader Curriculum intellectual growth. into innovative leaders, but it’s also an important In tandem with more sharply defining its culture, goal for our staff,” says Haas Chief Operating Officer Berkeley-Haas also refined its mission to “develop Jennifer Chizuk. “It’s how we will continue to thrive.” Alumni Network created a special annual award for tion after two years is really quite remarkable,” Lyons Beyond leaders who redefine how we do business” and created an alumnus who embodies one of the principles. And says. Still, he is aiming higher, for 70 percent recogni- Life After Haas the San Francisco Chapter recently created a new un- tion among alumni who graduated in the past 10 years Yourself dergraduate leadership award that asks applicants to and 50 percent for all other alumni, both by 2014. Alumni, meanwhile, are embracing and ex- We lead ethically choose one Defining Principle to describe how they Why do the Defining Principles resonate with perimenting with the Defining Principles and responsibly, take see their roles as a future member of the Haas alumni alumni so much? “The principles help me and other in all sorts of different ways. One alumnus, the longer view in “At Intel we hire many graduates from business schools. community. alumni talk about where we came from and one of the Bhavik Joshi, BCEMBA 09, co-founder of our decisions and An alumni survey recently found that 41 percent are most important times of our lives in a clearer way,” Too many arrive thinking they’ve learned all they need an early-stage startup, incorporated the actions, and often put aware of the Haas School’s Defining Principles. That says Lyons, himself an undergraduate business alum- principles into his LinkedIn profile last larger interests above to learn. That mind-set doesn’t produce the kind of de- number climbs to just more than 50 percent for alumni nus. “That in turn builds pride and a stronger connec- year, calling them the “four core values our own. velopment that we need in people.” Paul Otellini, MBA 74 , CEO, Intel that I have always leveraged in navigating who have graduated within the last 10 years. tion to the school.” through my professional career.” “A culture strategy is generally understood to be a Share how the Defining Principles resonate with you The North Bay Chapter of the Haas four- to five-year process. To have so much recogni- by emailing Tenny Frost at [email protected].

12 BerkeleyHaas Summer 2012 13 are and articulate what it was good at,” Schoenleber explains. What’s your learning style? Wicked Solutions “We spent a lot of time on what is Students learn about four learning styles in the Problem Finding Problem your brand and your mission, and Solving class. This simple example of a creating a pie shop illustrates how each how to communicate what Kili- style works at each stage of the problem finding problem solving process. Senior Lecturer Sara Beckman’s unique MBA core course gives students the toolkit to conquer our most vexing manjaro does for clients.” PFPS skills have proved valu- business and societal problems. able in other experiential cours- es as well. For her Board Fellows By Ronna Kelly Earlier this year, three Berkeley MBA students had less However, in developing PFPS, Beckman expanded project, Amy Josephson, MBA than 24 hours to address a major challenge for Sony: the class beyond designing thinking to also include 12, dived into “ethnographic/ How to develop a competitive product and marketing creative problem-solving, systems thinking, and criti- day-in-the-life” research in- strategy for the consumer electronics giant best known cal thinking. “By integrating these three areas, we force terviewing mentors about the for the Walkman. students to in effect think about how they think,” Beck- nonprofit Berkeley Community Working with peers from other schools on three man says. Fund to evaluate its student separate teams, Raj Brahmbhatt, Benny Du, and Krish- The course aims to help students learn how to solve mentoring program for Berkeley na Shah, all MBA 13, suggested using strategies from business problems with more discipline “upstream” at High students and recent gradu- their Problem Finding Problem Solving (PFPS) course, the problem-finding and problem-framing stages. Stu- ates. The Board Fellows program taught by Senior Lecturer Sara Beckman. Among the dents learn five primary skills: observing; generating places students as non-voting strategies: come up with as many ideas as possible in insights; diverging and converging; storytelling; and it- nonprofit board members for 15 minutes without any judging; organize the ideas by erating/experimenting, or rapid prototyping. nine months. theme; and then narrow them down to the most promis- Beckman teaches students which learning styles are “From all my ethnographic ing solutions. most useful at different points in the problem-framing research, I was able to gener- While those steps may seem simple, they were unfa- and problem-solving process. (See the adjacent graphic ate a whole host of areas for the ASSIMILATING: Good at understanding a CONVERGING: Good at solving problems and miliar to team members from other business schools. to identify your style.) Students learn about diverging— organization to improve its pro- wide range of information and putting it in a finding practical uses for ideas and theories. Good Yet they were very successful, as the three teams that a learning style that views the world from multiple per- gram,” says Josephson. “PFPS concise, logical form. Doodles graphics and at helping steer a team through conflict and discern included Haas students swept the competition, taking spectives—to understand the context for their innova- really helped me tackle a pretty loves math. Ideal for the Frameworks Stage. the best path. Ideal for the Imperative Stage. first, second, and third places. tion work. And they learn about converging—a learning nebulous topic by having some “PFPS is truly unique among business school courses. style that is ideal for finding practical uses for ideas and clear steps for approaching it.” The skills and way of thinking help set Berkeley MBA theories—to zero in on the best solutions. Josephson’s research uncov- Curriculum Pioneer students apart in case competitions,” says Du. “PFPS The hands-on class requires students to apply their ered one interesting problem: a Senior Lecturer Sara Beckman helps to resolve deadlocks and ambiguity to get to the skills in all sorts of unusual exercises, from devising generational communications teaches students everything root of an issue.” ways to increase fruit consumption in the U.S. to evalu- gap, with mentors confused from systems thinking to But PFPS, the flagship course of the school’s Inno- ating the U.S. education system and its leverage points about how to reach students. rapid prototyping in her groundbreaking Problem vative Leader curriculum, is doing more than helping for change. Full-time and evening and weekend MBA Students relied on Facebook Finding Problem Solving course. Haas win competitions. Students also are quickly put- students take PFPS just before their required experi- and texting, while mentors were ting their PFPS skills to work in their Haas experiential ential learning class so that they can immediately apply using email and telephone. Her learning courses and even their workplaces. The class their new skills. recommendations included de- provides skills for students to Question the Status Quo, veloping clearer communica- one of the school’s four Defining Principles. It was cre- PFPS Around the World tions guidelines. ated in response to Haas codifying its culture and sharp- Teams in the school’s International Business Develop- ening its mission to develop leaders who redefine how ment Program did just that as they worked for clients PFPS in the Workplace we do business. As PFPS breaks new ground in business around the world earlier this year. In Tanzania, a team Evening and weekend MBA school education, it has been attracting the attention of working for Kilimanjaro International, a consulting and students, meanwhile, are tak- other deans around the country. training firm, found one PFPS tool, the business model ing PFPS skills back to the of- “Our experience was canvas, especially valuable. The canvas captures a busi- fice. Kailash Hiremath, MBA 13, that MBA students were ness visually and systemically on one sheet of paper, tapped PFPS when he led a brain- DIVERGING: Good at seeing concrete situa- ACCOMMODATING: Good at learning from not exposed to a formal including everything from customer segments to re- storming session with designers, tions from multiple viewpoints. Interested in hands-on experience and leading teams representation of how sources that serve those segments. sales managers, and the prod- culture and history. Finds links with people. through brainstorming and testing concepts “We force students to in effect Ideal for Observations Stage of problem finding until a final solution is achieved. Ideal for the to think about complex, “Our charge was to develop a comprehensive busi- uct team at Eton, which creates think about how they think.” and problem solving. Solutions Stage. wicked problems that ness plan,” says John Schoenleber, MBA 13, a member green energy consumer products, —Senior Lecturer Sara Beckman don’t have an easy an- of the Tanzania team. “We could have gone in any di- including iPod and iPhone acces- swer,” says Beckman, rection: Should Kilimanjaro expand to Rwanda and sories. “We used the Post-it note explaining the genesis of Ethiopia? Should they diversify? Should they do just method to come up with ideas and concepts on where Dean Rich Lyons has asked architects to design a PFPS three years ago. “The goal is to teach students the consulting? The business canvas really helped us get Eton can go next in terms of products and categories,” special more flexible, open classroom for PFPS in the process of creative problem framing and solving—first our arms around what they do well, what their core Hiremath says. “It worked out very well and was ex- school’s proposed new building, but Beckman has an identifying and framing the problem and then coming competencies are.” tremely engaging for everyone, including our CEO.” even more ambitious goal: create a Haas Innovation Lab up with alternative solutions.” Kilimanjaro CEO and founder Greyson Kiondo also Even Beckman and Lecturer Clark Kellogg, who in which Haas students could collaboratively engage found the canvas valuable. “Seeing the firm visually also teaches the course, are employing PFPS concepts in design and innovation projects with students from More than Design Thinking on one single poster enabled me to better understand as they constantly experiment and update the class in around the Berkeley campus. Beckman is a pioneer in design thinking, which she how the pieces of our firm fit together and where our response to student needs and responses. Beckman “Engaging deeply in the innovation process requires has been teaching Haas students in her Managing New strengths and weaknesses are,” he says. also has held PFPS workshops for Haas staff and re- a lively and energetic space populated by a variety of Product Development course since 1993. In 2010, she One key insight that came from the canvas: The firm cruiters who recently visited the school, and PFPS coaches and mentors and considerable cross-pollina- won an Academy of Management award for a sympo- needed to more clearly convey its value proposition. will be a core component of the Haas School’s new tion across the disciplines,” says Beckman. “It would be sium on integrating design thinking in business school “Moving forward, especially with bigger contracts, Kili- MBA for Executives Program. great to see such a space on the Berkeley campus.” curricula. manjaro needed to better recognize what its skill sets

Illustration by Christoph Hitz 14 BerkeleyHaas Summer 2012 15 Culture Club Learn how three alumni are fostering their companies’ unique cultures.

By Kim Girard and Karen Sorensen

their new job, or a focus on themselves Barista Competition focused on everything from voting Tapping Data instead of the people they manage.) Cultivating Another way Peet’s cultivates mastery and Fostering Synergy rights, to the efforts of Kapor Capital While the information gathered a connection to the company is through a portfolio companies, to an open-mic echoed existing research, Kurkoski says national barista competition, streamed live among Ventures celebration of Women’s History Month. to Guide HR Google used the findings as a foundation Core Values on Facebook. Each year at the company’s In contrast to more formal, orchestrated for change to improve manager training, Alameda, Calif.-based roasting plant, four meetings, the discussions foster greater mentoring, and coaching. The informa- Peet’s finalists have just 15 minutes to press personal connections and creative Part of making human resources tion was also used to develop the bian- After Laila Tarraf, MBA 97, joined Peet’s Cof- and steam 12 drinks, including espressos At Kapor Enterprises Inc. (KEI), Nicole cross-collaboration among the different effective at Google is a willingness to nual survey employees take to evaluate fee & Tea five years ago, she noticed a schism and cappuccinos. Those drinks are judged Sanchez, MBA 12, has the challenging employees and groups, Sanchez says. experiment, says Jennifer Kurkoski, their managers, part of a boss-employee in the growing company’s culture. There by coffee experts on technical drink-making but rewarding job of building an inclusive who earned a PhD in organizational feedback loop. were the veteran, hard-core coffee bean skills, cleanliness, speed, organization, and culture for several ventures that fall Family Friendly behavior from Haas in 2010. Not “This has provided a language for worshipers (who didn’t necessarily value the presentation. under the organization’s umbrella: the KEI also makes sure to celebrate all surprisingly, the search company based having conversations about good bean-counting side of Peet’s) and the newer “The training is intense at Peet’s, and the Mitchell Kapor Foundation, which offers employee accomplishments, even those on algorithms also relies heavily on management,” Kurkoski says. “It’s a managers who needed a primer on Peet’s culture holds baristas to a higher standard,” grants to ensure fairness and equity outside of work, such as graduating from data—even in human resources. constant conversation. People now use rich history. “We needed coffee people to says Tarraf. The winner, whittled from 2,000 for low-income communities of color; an educational program or running a Kurkoski, who manages Google’s their survey results to identify areas for know the business and business people to baristas who are cut to 20 and then four re- Level Playing Field Institute, a nonprofit marathon. It also strives to maintain a People & Innovation Lab development and take action.” understand the founding values and legacy gional finalists, gets bragging rights, a gilded that supports underrepresented casual, family-oriented atmosphere that (PiLab), has used both of Peet’s,” says Tarraf, Peet’s chief tamper (used for compacting ground coffee) people of color in Sanchez believes boosts morale and data and experimen- Food for Thought people officer and VP of human mounted on a plaque, and a donation from science, technology, helps everyone feel at home. Employees’ tation to help drive Google has become well known for the resources. Peet’s to a charity of his or her choice. engineering, children were welcomed into the organi- changes within tasty treats served in its cafés, but free Company leaders and math; and zation over spring break and treated the tech giant’s food can be a double-edged sword, decided to revisit Peet’s Plantation Visits Kapor Capital, workplace—from leading to unwanted extra pounds. core values and, after The late Alfred Peet founded the company in which provides “we know from our healthier cafeteria The company wanted to give workers a year of gathering Berkeley in 1969, coveting the high-altitude early-stage choices to creating healthier options without taking any- employee feedback, coffees of Costa Rica, Guatemala, and East investment in technological side of a way to build bet- thing away. Small tweaks made by the came up with four new Africa. Today, Peet’s sends three groups of technologies the house that you ter managers. company over the past year include: ones: mastery, curiosity, five to seven of its top performing employees that generate responsibility, and prosperity. positive social can’t innovate without • Moving bottled water in refrigerators to these far-flung places to experience where Manager Habits Now, all employee programs, including impact. to eye level and soda to the bottom, the company’s coffee is grown and better making mistakes” In 2009, the tech giant set performance reviews, are designed to Each organization where it’s harder to find. appreciate how a committment to providing a out to get a concrete understanding of reinforce these values, helping the company living wage to farmers is core to the company. has a different staff, and on the surface, to lunch, movies, and other activities, what made a great Google manager. • Shrinking the size of desserts to to speak in one voice, Tarraf says. Last January, Tarraf and her leadership KEI’s technology investment and and at any given time, up to five dogs “There are outcomes associated with about three bites that still satisfy a team spent four days in Guatemala’s Antigua social justice work can look like very wander the offices finding treats and good managers that matter,” Kurkoski sweet tooth but with fewer calories Cheers cards Valley, meeting the owners of a family-owned different functions, notes Sanchez, the welcoming pats. says. Retention and employee happi- and less fat. Desserts are tucked in Many of Peet’s 3,800 employees look no farm that has grown coffee beans for Peet’s organization’s chief people, values, and ness, to name a few. the back of the cafeteria; the salad further than so-called cheers cards on the for 30 years. culture officer, who just graduated from Learning to Err Through “Project Oxygen,” statisticians bar is in the front, so greens are counter—each marked with an icon repre- The trip to the farm, tucked 5,000 feet up the Berkeley MBA Evening & Weekend One challenging area KEI hopes to focus analyzed thousands of manager the first thing hungry lunchers senting one of Peet’s core values—to thank among three volcanoes, fostered employee Program. “The real challenge is in on in the future is acceptance of performance evaluations, annual surveys, might grab. co-workers for “the little stuff,” Tarraf says. understanding of the people who grow Peet’s making sure we’ve correctly articulated mistakes. “We’ve had to work very hard to and interviews. If a barista makes espressos to perfection get where we are today, and we tend to • Offering smaller plates. Research beans, says Tarraf. “The care and quality of the commonalities among each of our After much data crunching and cod- during the morning rush, a manager might avoid failure at all costs,” Sanchez says. shows when people use smaller what they’re producing makes you respect entities.” ing, the research netted “Eight Habits of hand him a mastery card. Or a junior team But “we know from our technological plates they fill the plate with less the bean even more,” she says. Highly Effective Managers,” who share member who offers up a non-traditional idea Let’s Do Lunch side of the house that you can’t innovate food. Baristas and sales and management characteristics like having a clear vision to solve a problem might get a curiosity card leaders return “so inspired about what they A key effort in bringing the different without making mistakes,” she adds. for their team, helping develop employ- These efforts, Kurkoski says, have made from a teammate. Card recipients are tracked learned and saw, and they share that knowl- groups together is a monthly “all- “Accepting mistakes is something we ees’ careers, and being results oriented. workers “really thankful.” on the company’s internal website, and small edge, love, and passion with their store and entity” lunch gathering where all haven’t always been good at here, but (Struggling managers also share charac- gifts are raffled off every quarter to reward their direct reports,” Tarraf adds. “They be- employees listen to or participate in we’re getting better.” teristics such as a lack of understanding participants. come ambassadors and take on that culture.” presentations. The gatherings have of Google culture, trouble transitioning in

16 BerkeleyHaas Summer 2012 17 In the Back In the Back

Learn more about the ambassador at hungary.usembassy.gov/ Your Haas Network ambassador.html

BEYOND YOURSELF Ethics in explores everything from the Wonder Medical and simple rules of ethical Educational Founda- Sin City behavior (never sign a tion, a private charitable Max Oliva, MBA 71 false document) to the organization he runs with From Real Estate link between ethical St. Christopher Parish, his brother, Shyy aims business deals and the Las Vegas to provide and improve Exec to Diplomat 10th commandment health care and education Eleni Tsakopoulos Kounalakis, MBA 92 (You shall not covet your in disadvantaged commu- U.S. Ambassador to Hungary, Budapest neighbor’s goods). nities around the world. Oliva moved from “Education and health When Eleni Tsakopoulos Kounalakis was sworn in as Alberta, Canada, to Las care are the pillars of U.S. ambassador to Hungary in January 2010 at age 43, Vegas, a community that society,” Shyy says. “If you one of the youngest women to head a U.S. embassy, she he says “needed me to fill tackle these two, then had no time for culture shock. a niche,” to teach Ethical it’s truly philanthropy “I knew that the president and Secretary of State Decision-Making at Regis because it’s solving social Hillary Clinton believed I was up to the challenge, so University in Henderson, problems at the root.” I focused on what I needed to know to lead these well- Nev. He resides at St. The foundation has trained diplomats,” she said in an interview following Christopher Parish in focused its work on China her address to the 2012 Alumni Conference at Haas in One could easily miss Fa- North Las Vegas, and his but also has supported April. “I think President Obama was determined to have ther Max Oliva’s collar. The main ministry is called efforts in Brazil, France, political appointees who were not only able to do the upright, outgoing Jesuit “Ethics in the Market- Morocco, and South job, but also would bring something new to the table.” priest casts an imposing place” (ethicsinthemar- Africa. Projects have Indeed, Tsakopoulos Kounalakis’ entry into the dip- figure. He stands an erect ketplace.com). included building schools lomatic corps was a sharp bend in her career, which 6’3”, and at age 72, is still Today, men and women and providing recon- had centered for 18 years on building her father’s going strong, as a lecturer, in the corporate world structive surgery for cleft Northern California real estate company, AKT Devel- consultant, and author. come to Oliva for mentoring lips and palates. opment Corp. Ordained a Jesuit in on both spiritual and ethi- Shyy’s parents estab- The daughter of a Greek immigrant who worked 1972, a year after earning cal issues, anything from lished the foundation in his way from a field laborer to one of the state’s larg- his Berkeley MBA, Oliva conflicts of interest at work 2001 with the intention of est land developers and most generous Democratic has built an unusual ca- to dealing with a wayward passing it on to their sons. donors, Tsakopoulos Kounalakis got an early intro- reer establishing himself teenage son. Says Oliva, While Shyy was grow- duction to politics. After heading from Haas to AKT, as a leader in the field of “The people I meet are my ing up, his parents where she served as president, she helped raised more ethics and spirituality in most enjoyable reward.” took the family to under- than $1 million for Hillary Clinton’s presidential cam- the workplace. developed areas around paign before backing Obama. Oliva had an epiphany Wunderkind the world for months at When she got a call from the new administra- at age 24, working as a Rambo Shyy, BS 09 a time to expose their sons to the hardships of tion with her choice of four diplomatic placements, salesman for a San Jose Co-Director, others and instill in them she chose Hungary because her husband, Markos cannery. “I returned from Wonder Medical and a desire to aid the less Kounalakis, BS 78 (Letters & Sci.), a journalist and a business trip when a Educational Foundation fortunate. Washington Monthly publisher emeritus, had covered startling desire to be- Cupertino, Calif. the end of the Cold War as a correspondent in Central come a priest just came One visit in China was Europe and wanted to go back. into my head.” particularly powerful. Tsakopoulos Kounalakis said the beauty of the place Jesuit training takes Shyy, then 16, was in- and graciousness of the people quickly won her heart. up to a decade. Oliva’s vited to speak to 120 high Yet little did she know she would be serving at such a training included earning school students about complicated time: Hungary has taken a sharp turn to his MBA with a focus on leadership and life in the right, making waves with the European Union and organizational behavior. America. But he soon real- raising fears about nascent democratic institutions. “I After graduation, his ized that despite being the suspect [they would have preferred a career diplomat] path took him to Ireland, area’s top students, they and I wouldn’t have been sent if anyone had bargained South Africa, and Canada, lacked basic opportunities for it,” she joked during her speech at Haas. though he has remained he had taken for granted. Overseeing a 400-person embassy has her draw- in Northern California “The children were ing on her Haas education: working as a team toward for much of his career, Rambo Shyy speaks four super, super stellar stu- a common goal, finding the right information to make including six months as a languages and has visited dents, yet they lacked the decisions, and—perhaps most important—balancing visiting scholar at Santa more than 30 countries. opportunity to share their interests and values. Clara University. He has acted in award- smarts with the world, let “It is my job, every day, to advance the democratic Along the way, Father winning Bay Area plays, alone explore anything values of the United States in every way I can,” she Oliva has written five sung on Chinese TV, and outside of their city,” says says. “If we lose sight of our values because of our books. In addition to presented his paintings to Shyy. “I want to one day interests, we are no longer the United States.” offering seminars to the president of Taiwan. be able to open doors for business groups, Oliva But what Shyy feels these students, so we can also publishes a monthly most passionate about is help advance our world email newsletter that helping others. Through together.”

18 BerkeleyHaas PHOTOGRAPH BY TOMI DEÁK Summer 2012 19 In the Back In the Back

Learn more about alumnus Alan Knitowski’s mobile app company Your Haas Network at phunware.com.

as vice president in the Cool Quant entrepreneurial spirit. Student Always financial modeling group The son of a mason and in Crisis at BlackRock, which ac- librarian, Knitowski was Carolina Marquez, quired Barclays in 2009, taught that dedication MFE 04 Marquez works on the and hard work are the VP, BlackRock trading floor, gathering only avenues to success. San Francisco up-to-the-minute data “My parents said, ‘Even if and continually updating we could afford for you to IT Chief the models in the firm’s go to college—which we Driving Sales for a portfolio management can’t—we wouldn’t pay system. for it because unless you Social Media Darling Despite long hours— earn it you won’t value it,’” “the market never stops” he says. —Marquez enjoys the A high school valedic- Tim Campos, BCEMBA 11 work, which allows her torian, Knitowski used CIO, Facebook, Menlo Park, Calif. to use all her training, in- an ROTC scholarship to cluding a PhD in econom- obtain a BS and MS in in- In 2009, Tim Campos was at what most people would ics from UC Berkeley, in a dustrial engineering and think of as the top of his game. The only person who practical way. then served in the U.S. didn’t think so was Tim Campos. Still in his mid-30s, he The bottom fell out of Marquez also likes Army—an experience he had been the youngest chief information officer of any the housing market the creativity involved greatly values. “If people Fortune 500 company—KLA-Tencor, a leading supplier almost immediately after in working with the think they are having a of semiconductor equipment and services—after stints Carolina Marquez started mortgage market, which bad day, I say, ‘Let’s have at Sybase and Silicon Graphics, among others. her job as a mortgage has a “huge behav- a little perspective. There But he felt he needed a change, so he enrolled in the researcher at Barclays ioral element,” she says. are a lot more ugly things Berkeley-Columbia Executive MBA Program. “People Global Investors in 2007. “People buy houses going on in the world.’” said I was crazy,” he says. “But my career had stagnated. Marquez’s job was based on emotion. It’s a Knitowski didn’t focus I almost felt like the old adage that ‘CIO’ meant ‘career to develop quantitative challenge to use math to on the technology indus- is over’ applied to me.” models for clients to model something that’s try until he was recruited But, wait—he’s still a CIO. The difference, and it’s make trading decisions behavioral.” by Nortel Networks, a big one, is that he’s the CIO of Facebook. The role of based on mortgage- where he had worked the information chief is radically changing, perhaps no- backed securities. But Riding the Tech more than a year when where more than inside the social media giant’s Menlo the market crash turned Wave to Texas he began earning his Park headquarters. Campos likes to say that next-gen- everything on its head. Berkeley MBA in the Eve- eration CIOs are becoming more like chief operating “What we were seeing Alan Knitowski, ning & Weekend Program. officers, with a much greater emphasis on the business was completely outside MBA 99 From there, he vigorously performance of the company (though he’s careful to the historical experience,” Founder and CEO, studied Silicon Valley note that he’s not trying to put Facebook COO Sheryl Marquez says. “So many Phunware, Austin, Texas entrepreneurial culture Sandberg out of a job). of the models had to be and helped start several “As tech becomes more advanced, it becomes easier completely revamped.” companies, including to manage,” Campos says. “And the role of the CIO be- She credits her master Vovida Networks, an comes more about business results—sales.” He sees his of financial engineering open-source telecommu- main role as ensuring that the company’s technology is with helping her adapt nications company that always helping to drive revenue in some way. For exam- to a challenging market. he sold to Cisco Systems. ple, Facebook has millions of small advertisers (as well “I was so well trained in Three years ago, as lots of big ones). Managing that massive customer modeling, I was able to in- Knitowski started base “is very much a data-analytics problem,” he says. corporate the new trends, Phunware, now an Campos earned undergraduate degrees in electrical and at a fast pace.” 85-employee firm that engineering and computer science at Cal before going Still, she says, it was a specializes in creating on to take highly technical jobs at tech companies. So, rough couple of years. “No and managing unique was it a big culture shock when he joined Facebook in matter how conservative Alan Knitowski and his mobile experiences and 2010? Not at all. “Facebook is a very engineering-driv- you thought you were, the wife, Kelly, uprooted their applications. Customers en company,” he says. And the change was just what he prices kept falling,” she family from Newport include ESPN, Discovery, had been seeking when he decided to earn his MBA. recalls. “It’s difficult to Beach, Calif., and moved and the NFL. “We want to “It’s empowering. There’s not a lot of bureaucracy come into work when the to Austin, Texas, in be the preeminent in the management. And yet, it’s more disciplined in news is always negative.” 2008 to allow their four company on earth in our some ways” than his previous employers. It wasn’t until 2009 that children to experience space and the de facto Still young at 39, Campos is nevertheless 10 years investors began to see different parts of the mobile platform.” he says. older than CEO Mark Zuckerberg. That’s not a prob- opportunities in mort- country while growing “We have a ways to go but lem either. It’s new for him to work for a company with gage-backed securities up. But the move didn’t fully expect to achieve that a “charismatic leader,” he says, and he likes it. “I came again, she says. Today, wipe out Knitowski’s in the next several years.” here wondering whether this company was lucky or smart. Now I know—it’s definitely smart.” PHOTOGRAPH BY ALEX FRADKIN 20 BerkeleyHaas Summer 2012 21 In the Back In the Back The Campaign for Haas

ASK THE DONOR Upcoming Events Fellowship Empowers haas.berkeley.edu/events Alumni/ An Academic Approach to Clean-tech Entrepreneur Student Investing Welcome Party Chris Zach, MBA 13, president of August 23 Alumnus Minder Cheng takes PhD the Berkeley Selects Haas for Culture, Berkeley training to Wall Street Energy and Lester Center Resources After learning about the environmental Collab- BCEMBA A call from the New York Stock Exchange in 1993 turned and supply concerns associated with orative, a Reunion out to be a defining moment that put Minder Cheng, MBA energy use during his work with Cater- multidisci- pillar Inc. and the Department of Energy, Weekend 89, PhD 94, on a new career path. After agreeing to help the plinary club September 21-23 Chris Zach was inspired to pursue an NYSE on a project exploring how to gain a competitive edge on campus, San Francisco over NASDAQ and Third Market Makers, Cheng chose a ca- MBA. He wanted to play a bigger role where he is reer in business instead of academia. Since then, Cheng has in guiding clean technologies from the launching a Homecoming held leadership roles with BlackRock and Barclays Global laboratory to commercial viability. But new program not just any MBA would do. For Zach, October 6 Investors, Convergence Asset Management, Sumitomo Finance for students Berkeley International, and Salomon Brothers. He serves as a director for MBA 13, the culture at Berkeley-Haas to help was the deciding factor. Investment Technology Group, a strategic advisory board mem- assess the Forum on ber at ParAccel, and a senior advisor to Executive Networks. Zach, the recipient of a Mike and Carol commercial viability of LBNL’s energy Cheng credits the Berkeley-Haas PhD Program for teaching Meyer Graduate Fellowship, was initially inventions. Pathbending him the research methods that led to his successful career. His attracted to the school’s commitment The Mike and Carol Meyer Gradu- Innovation $1.2 million gift, augmented by a UC Berkeley matching to specific values with its Defining ate Fellowships were established in October 11 program, will provide a stipend and cover tuition and fees for Principles. “I want to be at a school that 2010 to support students pursuing a San Francisco eligible PhD finance students. isn’t trying to be everything to everyone,” full-time MBA who also have engineer- says Zach. The principles Students ing experience and intend to pursue an What was the focus of your dissertation? Always and Beyond Yourself especially Pathbending entrepreneurial career. “I am so pleased Leadership I researched market microstructure, upstairs trading, and resonate with Zach. He has always had Chris Zach is receiving this fellowship term structure of interest rates. The market microstruc- a voracious appetite for learning and is because of his excellent academic Talk with Dean ture research led to a job helping the NYSE identify ways interested in clean technology because record, background in engineering, Rich Lyons to increase order flow. My research in upstairs trading— of its critical importance to people and and entrepreneurial focus,” says Carol October 15 helping investors make very large trades without causing the planet. Meyer, BS 69, MBA 71. “Chris is already New York too much disruption in the market—is still very relevant to In addition to culture, Zach found accomplished in his career,” adds Mike my work. Berkeley-Haas appealing because of Meyer, MBA 70. “His multidisciplinary its strength in the area of entrepreneur- San Francisco Why do people invest based on emotion? perspective and humbleness make him ship. “I knew that I’d have a network of the versatile business leader companies Networking People think the Internet is providing accurate information, peers interested in entrepreneurship as but often it’s just noise that triggers an emotional reaction. are looking for now. Event well as the considerable resources of October 16 Designing an investment strategy based on quantitative the Lester Center,” says Zach. Given his San Francisco research is the key to minimizing the impact of emotions interest in clean technology, the Clean- and ensuring consistent investment performance. Deeper Roots in tech to Market Program, and the school’s Big Game What inspired you to invest in Haas PhD students? strong connection to Lawrence Berkeley Big Apple October 20 I wanted to give back to the community that got me started National Laboratory (LBNL) were other An energetic group of East Coast Berkeley professionally. I wanted to help PhD students stay focused key factors. alumni has re-launched the New York on their research and avoid the distraction of looking for Zach’s lifelong passion for figuring out Chapter of the Haas Alumni Network. Play Digital funding sources. how things work first led him to earn a After meeting with Dean Rich Lyons degree in mechanical engineering. He in May, the group finalized new board Media What inspired you to be a judge in the recent Berkeley MBA gained experience in the business of roles and bylaws in June. One major Conference Investment Fund course student competition? technology through rotations in market- goal of the chapter: enable the tri-state October 27 I think it helps students to have outside and practical per- ing, business development, and strategy region’s 1,700 alumni to better connect Berkeley spectives when developing an investment strategy. Some- at Caterpillar, as well as in his work with with each other. To get involved, email thing may look great on paper, but that can change when an energy consulting firm in Washing- Chris Nuttall, MBA 02, chris.l.nuttall@ Haas Gala you factor in tradable size, risk, trading costs, and regulatory ton, D.C., analyzing opportunities for gmail.com, or Will Wright, MBA 09, will_ November 9 environment. new, energy-efficient technologies for wright@mckinsey. com, and join the San Francisco the Department of Energy. A summer new “Haas in NYC” groups on LinkedIn What principles guide you most in life and business? internship with Mission Motors, a San and Facebook. The first is integrity. Integrity is how you build trust with Old Blues Francisco-based supplier of advanced clients, colleagues, and friends. The second is curiosity. If electric vehicle powertrain technol- Luncheon my mind is open, I can notice outliers and use an academic December 6 ogy, is deepening his knowledge of approach to find interesting trading strategies or market the cleantech sphere. He is also a vice Berkeley phenomena. Photograph by Jim Block

22 BerkeleyHaas Summer 2012 23 In the Back In the Back

Check out photos from recent Haas alumni events at Haas Worldwide Events flickr.com/haasalumni.

EVENT All-Alumni Conference Barcelona Symposium 1 Adjunct Prof. Henry Chesbrough; Greg Greeley, MBA 98, VP, Ama- zon EU; and Tammy Beaulieu, MBA 92. 2 Rodrigo Rato, MBA 74, former International Monetary Fund chief. Commencement 3 Adobe CEO Shantanu Narayen, MBA 93, at MBA commencement. 4 1 2 3 4 Acumen Fund Chairman Emeritus Margo Alexander, BS 68, at undergraduate commencement. Haaski Open & Auction 5 Mark French, MBA 98. 6 Cal parent Dennis Gee; Kathy Andrews of Haas; Eric Wold, BS 94; and David Eckles, MBA 73. All-Alumni Conference 7 Neva Ignaton, MBA 02; Robyne Eldridge, MBA 02; and Greg Patterson, MBA 00 5 6 7 8 8 Dean Rich Lyons. 9 Michael Kan, MBA 97, and family at the Reunion Picnic. Women in Leadership Dinner 10 Cora Jane Flood Philanthropy Award recipient Susan Chamberlin, MBA 87, and husband, Steve Chamberlin, a former Haas faculty member. 11 Former Michigan Gov. Jennifer Granholm, BA 84, and Professor and Former Dean Laura Tyson. 9 10 11 12 12 Jen Lyons, MBA 96, and Mary Catherine Birgeneau. Haas Malibu Event 13 Jennifer Ma (right), BS 04, with friend. 14 Haas alumni tour the winery. 15 Mark Rosenthal, BS 82. South Bay Chapter Event 16 Electronic Arts CEO John Riccitiello, BS 81, speaks on digital entertainment. 13 14 15 16 NYC Future of Finance 17 Lisha Bell, BCEMBA 13, and Dean Rich Lyons 18 Alumni, students, and guests listen to a panel discussion. 19 Kris Larson, MBA 88, Anne Nogami, and Deborah Stern. Menlo Circus Club Event 20 Shimanti Guha, BCEMBA 12, and Brian Best, MBA 96. 21 Jennifer Lao, BS 10; Ron Pragides; Larry Pier, MBA 13; 17 18 19 20 Stephanie Chen, BS 11; and Jared Stasik, MBA 12. Latin America Business Conference 22 Bill Reichert of Garage Bright Thinker Technology Ventures. 23 Francisco Carvalho, Carlos Solving the Planet’s Energy Problems Façanha, Valeria Landi, Juan Manuel de los Rios Wakeham, BrightSource Energy CEO John Woolard, MBA 97, carbon-emitting sources of energy. BrightSource is now all MBA 12. spoke about the challenges of decarbonizing the world’s building the world’s three largest solar power plants and NYC Welcome Party power supply at the All-Alumni Conference in April. has plans to build 10 more—“all on a scale that can make 24 Members of the newly Woolard explained how he founded BrightSource a difference,” Woolard noted. 21 22 23 24 relaunched NYC Alumni Chapter to make a meaningful dent in the world’s reliance on Watch Woolard’s talk at insights.haasalumni.org. celebrate with students.

24 BerkeleyHaas Summer 2012 25 In the Back In the Back

Submit your news online at Haas Alumni Notes haas.berkeley.edu/alumninotes.

WHAT’S NEXT UNDERGRADUATE summer sessions. I of reading Internet text has picked up strongly 1972 CAL HOMECOMING helped raise five children and performing voice from the doldrums in OCTOBER 5-7, 2012 We asked Berkeley MBA students from the class of Photos by Jim Block 1940 and was married to conversion to a user’s 2009. At long last, there 2012 about their jobs after graduation and their biggest two wonderful women. telephone. Vijay’s son, are sales of distressed Interviews by Valerie Gilbert David Rea, of Stockton, takeaway from Haas. Read their answers below or watch Now widowed, I enjoy Jay, is a solar engineer Joseph Butler was assets to new owners, Calif., writes, “My wife them on video at haas.org/2012mba. retirement in a resort, for Solar City, based appointed to the City and at smaller discounts and I recently enjoyed play golf poorly, and enjoy in San Mateo. Vijay’s of Pleasanton Housing than what many a two-week, round-trip the company of some daughter, Amba, worked Advisory Commission surviving players had cruise from San Diego very nice friends.” for Cisco in the Silicon in May. The advisory hoped for in 2009-2010. to the Hawaiian Islands. Valley before moving is responsible for In New York City, our Since honeymooning 1961 to Santa Cruz and initiating and pursuing clients are also selling, there many years ago, becoming a real estate opportunities for buying, and investing in we’ve been back many Allan Herzog was agent. Amba has one developing, promoting, trophy multifamily and times and always enjoy awarded the Wells daughter. and retaining affordable (hold your socks) new ourselves. At my age of Fargo Advisors Spirit housing within the city condo development, 93, we limit our travel but Award for 2011. It was and region. but that’s New York still enjoy our Stockton presented on Ellis Island 1967 CAL HOMECOMING for you. My wife’s fine home and a second at the annual Premier OCTOBER 5-7, 2012 1975 jewelry business—at home two hours away on Advisors dinner in what I would call strong the coast.” New York, honoring his Richard Owen, of Randall Hedrick, of startup level, but don’t lifetime commitment to Bakersfield, Calif., Sparks, Nev., has started tell her I said so—has 1951 community service and retired in January after a new career in real dramatically higher to his investment career. estate. Ron Milligan, of spending 25 years with revenue this year over Westminster, Calif., the State Compensation 1976 two years ago, and she continues to teach 1962 CAL HOMECOMING Insurance Fund. He did not suffer a dip in Moritz Plischke, McKinsey, New Jersey Sue Young, Facebook, Menlo Park Nick Romero, Morgan Stanley, journalism at CSU Long OCTOBER 5-7, 2012 is working on an LLM Sherman Chao, of Palm revenue in 2009-2010 I will return to McKinsey & Co. in New Jersey I got an internship to work at Facebook, and I’ll San Francisco Beach. in dispute resolution Beach, Fla., writes, at all. She’s a designer and become a management consultant. For be returning there full time. One of my favor- I’ll be joining Morgan Stanley’s sales and trading from the Straus “My wife and I moved and wholesaler, selling to my experiential learning I did Social Sector ite experiences at Haas was organizing >play, platform based in San Francisco. I’m excited Thomas Jones, of 1959 Institute at Pepperdine to Florida, and now Internet and brick-and- Solutions. I worked with an organization called Berkeley’s digital media and largest student-run because markets are my passion, and my Dana Point, Calif., is the University’s School of I can say I’ve lived in mortar retailers across Rubicon in Richmond that offers employment conference. I got to learn about an industry that background in investment banking really set me Sprague Edwards, president and CEO of Law. Richard continues all four major regions the country. She does a and mental health services for homeless people. I love from the most influential thought leaders up for success. The strong sense of camarade- of Twain Harte, Calif., TMJ Insurance Services, his work as a State of the United States lot of production in Asia, Feeling how my work affects other people got and companies in Silicon Valley. rie both inside and outside the program really spent 40 years working which markets health, me very interested in the social sector. helped open doors for me in my career search. Bar certified workers’ (West, North, East, and her cost of stones in outside sales with life, disability, Medicare compensation law and South). I’m still and (no surprise) gold has Mobil Oil, Johnson and group policies, specialist. He is actively working at Impala Asset also increased strongly and Johnson, and the annuities, IRA rollovers, seeking engagement Management, a hedge since 2007. Part of that is imported pipe and and retirement planning as a mediator and/or fund. We are currently what we read in the Wall tobacco industry. He services. arbitrator. working towards opening Street Journal: demand also spent 20 years an office in Palm Beach. in China for luxury working in the awards 1965 Jeffrey Thornton, see My wife and I have a goods. But demand in and recognition industry. Vijay Kumar (Pandit), MBA 68 notes. calmer and healthier the United States is He was a partner in a of Mountain View, Calif., lifestyle now, compared higher than ever, in part vineyard in Healdsburg, worked briefly in the 1968 to living in the New York due to excellence of her Calif., for 15 years and actuarial department City area. Our family is designs—kudos from the owned a distributing Robert “Bob” Kellerman, of Fireman’s Fund healthy and happy. No savvy retailers—but also business in Santa of Portland, Ore., writes, after graduation. He grandchildren yet, as in part due to general Rosa, Calif., for eight “After a few careers— subsequently worked none of our three sons strength in this sector. years. He writes, “My marketing, store buyer, for IBM and IBM’s is married. One nephew Hey, Haas alums, if any college education was designer, and more—I competitors —Memorex, just married, so the next of you are in commercial interrupted by the Korean am in Portland, looking Amdahl, and BMC— generation of Chaos are real estate, anywhere in War. I was always proud for my next part-time or for over 25 years in getting started with their the United States, please that I got my degree from full-time adventure.” software. Vijay also next phase of life.” contact me—my practice Cal while supporting a founded and ran an has always been national, Archit Bhargava, Google, San Francisco Mark Stolze, Live Nation, Los Angeles Vannie Shu, Clorox, Oakland family and working full 1971 import/export company David Glanz writes, and I love to talk shop. I’ll be joining a startup within Google. It’s a division I will be touring with Neil Diamond for three I’ll be joining Clorox as an associate marketing time in a supermarket “From the vantage point that builds smartphone apps. I found the op- months in a tour liaison role with Live Nation, manager. One of the things I’ve been involved in on the side. He is on Anita (DeArmond) Vogel, (Bio and contacts are on in Berkeley. I also got as a commercial real portunity to work at Google through my entrepre- a concert promoter. I ended up going with a at Haas in marketing is the Elite Eight Case Com- the board of advisers of see MBA 71 notes. www.windelsmarx.com.)” my degree in less than neurship class, where one of my guest lecturers concert promoter for my summer internship. petition. We were challenged with helping an oil InternetSpeech, which estate lawyer in New four years by attending was a Haas alum who founded a company that I was on tour with U2 for 10 weeks. It was an component manufacturer market their products pioneered the technology York, economic activity in happened to eventually become Google Earth. unbelievable experience. to other businesses. We came in first place! commercial real estate

26 BerkeleyHaas Summer 2012 27 In the Back In the Back Haas Alumni Notes

UNDERGRADUATE with the child-birth injury “I’m living the busy life Connections The Power of the Haas Alumni Network 1987 CAL HOMECOMING cont. obstetric fistula at 38 with my wife and three OCTOBER 5-7, 2012 sites in 15 countries in kids. I am forging ahead Phil Livingston, MBA 83 Jerry Weintraub, BS 80, MBA 88 1978 sub-Saharan Africa and with a career in human CEO, Martindale-Hubbell at LexisNexis President and Managing Partner, Diane (Parker) Wisdom, Asia. She writes, “I love Elizabeth Romo, of resources, helping Former Oakland Raiders offensive lineman Phil Livingston con- Weintraub Capital Management of Monument, Colo., my work. I draw on my Berkeley, Calif., and out in my community, siders getting cut from the team one of the most fortunate things It’s hard to imagine a time when Berkeley-Haas had no and her husband, marketing background her husband, Dennis and taking on the role to ever happen to him. That event gave Livingston the chance Development and Alumni Relations team, a group that now con- Tom, celebrated their every day, but now I use Barfield, have completed of president at my to earn his MBA from Berkeley, which literally transformed his sists of 30 professional staff members. As the school’s first stu- it to open hearts, minds, their 14th year as congregation. Go Bears!” career and his life. The fact that the Raiders won the Super Bowl dent alumni relations officer, Jerry Weintraub has fond memories fourth year owning and and wallets to the plight tutors with Boost! in the single year he was with the team probably helps a little, too. of those days and what it was like to create operating Wisdom Tea of very poor women, Bradley Leimer, BS 92 Celia “Patty” Juarez, of In addition to honing his intellectual chops, Livingston relishes an entirely new position. House. The tea house West Oakland, which is in a building from the horribly injured simply for empowers youth with the Orange County, Calif., is how the school connected him to key people, like visiting lecturer It was the early 1980s, a time when the school was transition- Bradley Leimer lives in and alumnus Mike Chetkovich, BS 39, MBA 40, who steered him ing from receiving about half of its funding from public sources 1890s, and Tom and trying to bring a child into skills and confidence to the regional manager Oakland, Calif., with his onto a path of board service, and Jerry Weintraub, BS 80, MBA to a financial model relying upon increased support from private Diane received the Jim the world. I’m the mother be positive contributors for Commercial Banking. wife, Marcia, and son, 88, who helped him get in touch with companies seeking strong philanthropy. It was Weintraub’s job to get the message out to Moore Award for its of an energetic 12-year- to society. They are She and her husband, Oliver. With nearly 20 board leadership. alumni and students about the importance of giving back to Haas, renovation. Both Tom and old-son who keeps me looking forward to their Manny, have a 6-year- years of marketing and “Jerry has introduced me to a number of people who have a message he clearly embraced given his generous, ongoing sup- Diane serve as officers of humble every day!” first season in the new old daughter, Isabella. technology development selected me to serve on their boards or connected me to oppor- port of the school. the Historic Monument Memorial Stadium. Celia writes, “Bella is our in the financial sector, tunities in other ways,” says Livingston. “From the very begin- The position gave Weintraub the opportunity to meet many Merchants Association. 1981 pride and joy. She loves Bradley currently leads ning, when he recommended me to succeed him in the alumni people in the school’s community, including Phil Livingston, MBA The association 1990 school, singing, dancing, Richard Leider is the online and mobile relations office, he’s always been a strong networker and a great 83. Livingston was, as Weintraub recalls “big and boisterous and sponsors several events, gymnastics, and acting.” mentoring Anvil Builders, Heidi (Hirchenhein) channel strategy for people person.” easy to recognize in a group–people gravitated towards him.” including the Art Hop, Celia is involved in her In addition to serving as an executive for several small and When the time came for Weintraub to recruit his successor, he a construction and Jakobsen, of Kentfield, Mechanics Bank. Bradley Concerts in the Park, and community and serves medium-sized companies, Livingston has served on 24 boards knew Livingston would be the perfect person for the job. Wein- engineering firm based Calif., celebrated her writes and speaks about the Chili Cookoff. on several boards, in San Francisco and 10-year anniversary as throughout his career, including Cott Corp., Broadsoft Corp., Seitel traub and Livingston have remained strongly connected over the banking, marketing, and including the Orange Inc., and Catalina Marketing Corp. In August 2009 he joined Lexis- years as friends, business colleagues, and fellow Haas alumni and started by decorated Iraq president and founder of 1980 technology trends, and County Hispanic Nexis, a pioneer in electronic research services for legal profes- donors. Today Weintraub is the president and managing partner of war veteran H.T. Tran. Balanced Bookkeeping, is an active contributor Chamber of Commerce, sionals and journalists, with the goal of improving the customer Weintraub Capital Management, a San Francisco-based invest- an accounting and Kate “Kathy” Grant, of and banking technology Court Appointed Special experience. Although New York is 3,000 miles away from Berke- ment firm he founded in 1992. Through his network Weintraub 1983 business management Santa Clara, Calif., spent proponent across Advocates, and the Think ley, Livingston stays in contact with the school through the strong has helped Livingston uncover several opportunities to serve on a decade in advertising firm based in Marin several social media Haas Alumni Network on the East Coast and the signature events corporate and non-profit boards. Steve Peletz, see MBA Together Leadership after leaving Cal, working County, which provides channels. Prior to held there by the Alumni Relations team. He is also a longtime 99 notes. Council. for Leo Burnett in Chicago accounting for television, joining Mechanics Bank, supporter of the school as a donor to the Haas Fund. and Foote, Cone and 1986 film, and music Bradley spent six years 1996 Belding in San Francisco, production companies. leading marketing and before returning to get a Michael Belkin, of Heidi left Deloitte and technology teams in the Masters of Public Affairs Seattle, is in a band, Touche in 1993 to work credit union industry at Princeton’s Woodrow The Refusers. Their for her first production and nine years leading Wilson School. She is song, “First Do No company, the San analytic and database the CEO of the Fistula Harm,” about childhood Francisco Symphony. marketing initiatives Foundation, supporting vaccinations, recently for over 6,500 financial treatment for women went “viral” on YouTube. 1992 CAL HOMECOMING clients at the insurance OCTOBER 5-7, 2012 division of Fortune 100 Cendant.

Ted Andrews, of Concord, Arvinder Singh, of Jimmy and Eleen (Hsu) Calif., writes, “After a New Delhi, opened a Agustin, BS 96 recent merger, I’m still a publishing company national communications called Sanbun manager, but am now at Publishers in 1998. The Eleen (Hsu) Agustin, of Ricoh USA. For fun, I’m company has published Alameda, Calif., writes, taking an online music over 350 books so far “Our biggest news this class at the Berklee and recently joined with year is that husband College of Music. If there Google Books to promote Jimmy Agustin and I are any East Bay alumni books online worldwide. are expecting our first who’d like to jam some child in September! We time, feel free to contact 1994 are very excited, and me. I’m no Dean Lyons, a little scared! On the Kathy Grant, BS 80, with patients at Gondar University Hospital in but I can play a pretty Lawrence “Larry” Fox, of work front, I’ve gone full Gondar, Ethiopia. mean guitar.” Richmond, Calif., writes, time with social startup

28 BerkeleyHaas Summer 2012 29 In the Back In the Back Haas Alumni Notes

Delivering Happiness million) and have been 2009 been teaching computer for the Grammy Award- Founders. He enjoys 1981 this year and love telling growing the business classes for 13 years at nominated Dallas Wind. traveling with his wife, Shan Kachhi, of Victoria Wray-Greening, people my job title: tremendously ever since. a retirement residence, Anne Delehunt; multiple Hollywood, Calif., is of Claremont, Calif., and Happiness Hustler. My In addition to this, my and was the California Garrett Vogel, of Dallas, recreational sports; and pursuing a career her husband, Jay, have retail shop, Modern wife of 4 years, Jessica, is Volunteer of the Year in works as a financial bird watching. in music and three children: Leslie, Mouse, has officially about to have our first child. 2011. Allan has two sons; consultant to a number of It is a very exciting time.” entertainment. His small public corporations. 1980 Alex, and Chris. She been in business for one has an investment music production fund and the other is a Garrett is also a city writes, “Jay is nosing 2.5 years and we were Michaela Rodeno, of 2005 and entertainment defense attorney. Allan council appointee to toward retirement, delighted to kick off the Napa, Calif., writes, company, Royal Fam has six grandchildren. the board of the Martin without any expectation new year with a fun and Manisha Gupta, of New “Our daughter, Kate, Productions, released its Luther King Community of reaching it. I’ve been surprising mention in the York, is a PhD candidate received her MBA from first full studio album in TH Center. This summer he retired from banking ever in the field of social 1968 45 REUNION Rutgers last month— January issue of Sunset February 2012 and plans was a delegate to the since the twilight zone psychology, with a APRIL 25-28, 2013 sorry, but Haas would magazine! Looking to release two more Texas Democratic Party of babies. Now we have Glenn Sampson, BS 00, reads concentration in peace have been a 3,000-mile forward to what the projects before the end Convention. more flexible schedules The Lorax at the preschool of and violence, at UMass Joseph Carlson, MBA 77 commute—and has rest of 2012 brings. Go his daughter (right, near yellow of the year. Jeffrey Thornton retired and plan to do more Amherst. Manisha just been promoted. Our traveling. Last year we Bears!” poster), Christine. in April as the executive TH is interested in the 2011 1973 40 REUNION 1977 1979 son, John, completed vice president of Farmers went to Switzerland and intersection of research APRIL 25-28, 2013 his first year in wine 1998 Glenn Sampson, of National Bank of Danville, Argentina. We may even and policy, and has done Melissa Medina, of Joseph Carlson, of Grant Ricketts, of El marketing with Hahn Austin, Texas, is a senior Ky. Jeffrey joined the take up golf as we’ve just Mary (Shen) O’Carroll, volunteer work with Washington, D.C., works Monument, Colo., was Cerrito, Calif., is the Family Estate, but so far finance manager with board of directors of Ernie Bumatay, of Rolling purchased a vacation of San Mateo, Calif., is several nonprofits that as a congressional elected Veterans of CEO and co-founder is showing little interest Applied Materials. He the bank as an outside Hills Estates, Calif., was home at Genoa Lakes the head of operations focus on improving race staffer for a California Foreign Wars Post 7829 of Tripos Software, in eventually taking over writes, “I recently took director in 1980 and recently elected to the (downhill from Lake relations. representative. Melissa is Post Commander in April. where he continues to the family winery, Villa of the legal department time out to read The became an employee of Cal Alumni Association Tahoe, on the eastern also the 2012 California In January, Joseph was leverage his background Ragazzi. If he changes of Google. She and her Lorax at my daughter’s the company in 1992. He Board of Directors for flank of the Sierras). 2006 Cherry Blossom Princess elected treasurer for the in enterprise software. his mind, we’ll have husband have a 2-year- preschool. You are never will continue to serve on a four-year term. He is Come see us! I attended for this year’s Centennial VFW District 5 Warriors. Tripos focuses on to develop a strategy old daughter, Anna. too young to learn the Johan Kharabi, of New the board through 2015. the president of Summit the MBA 1981 reunion Cherry Blossom Festival, The VFW Warriors are enterprise sustainability to grow the business social responsibility of York, serves as the senior Prior to his employment Group, a management last year and was thrilled 2000 which celebrates the VFW members who ride management with an enough to provide him a business!” program officer of global with Farmers, he was the consulting firm to see everyone and friendship between the motorcycles. Joseph emphasis on people living. Three years after policy programs at Asia chief financial officer and focusing on corporate renew old ties.” United States and Japan. and his wife, Kathy, are mobilization as a means stepping down from my 2001 Society. Johan works on assistant administrator development and the planning on taking a to scale and achieve CEO job at St. Supery, 1982 the organization’s Track of Ephraim McDowell management and David Chang, of Hong David Morton, of two-month trip to Puerto superior results. Prior I’m enjoying serving II Dialogues, manages Regional Medical Center development of human Rico in the fall with their to forming Tripos, Grant Kong, was married April Berkeley, Calif., is the on advisory boards Beverly Dance, of its resident fellows in Danville. capital. In 2004, Ernie children. was the vice president of 7 in Sonoma, Calif. David founder and director of and trade association Oakland, Calif., was programs, and provides the Men Against Violence was presented with the business development recently a speaker at and his wife celebrated 1969 Joi Grieg, of Washington, boards. If it weren’t for support for a range of Center. Men Against Raymond Miles award for and a founding member the HR West Conference their wedding at a ranch D.C., has been appointed my commitment to Villa other projects focused Violence is a nonprofit alumni service to Haas. at Saba Software. He for human resources and vineyard with family, Dan Hake, of Scottsdale, as the chief technical Ragazzi and the memoir on improving U.S.-Asia organization dedicated continues to be involved professionals. She friends, and Cal alumni. Ariz., is a full-time adviser on the board I’m writing, my tennis relations. to stopping intimate Bill “Pete” Perttula, in Saba Software’s enjoyed participating engineer helping to for Visual Science game would probably partner violence. The of Piedmont, Calif., in-house company in the MBA reunion 2004 design a line of high- Informatics. Visual improve. ‘Retirement’ has Tiffany Miao, of New organization works to is retiring from the rock band, Sabatage. dinner in April at the San frequency, small Science Informatics been a happy surprise.” Trevor Nelson, of Los York, recently completed expand the definition college of business at Grant is active in the Francisco Cookhouse. microwave coax uses information- Angeles, writes, “ Last a research project for of partner violence to San Francisco State Haas entrepreneurship connectors. Dan does technology visualization Ingrid Stange, of year, I partnered with a the Fordham University include the verbal and University after spending program at the Lester John Mulcahy, of San Michelle Olupona, BS 00 3-D computer-aided capability to inform, Norway, founded longtime friend, David School of Law. emotional components 37 years in higher Center and in Haas Francisco, is teaching design to produce make decisions, and Partnership for Change Chasin, (I met him as a of abuse. education. Pete has finance classes at Hult engineering drawings take action using in 2011. Partnership 2007 CAL HOMECOMING specialized in Internet Michelle Olupona, Berkeley undergrad in for manufacturing. He for Change aims at International Business OCTOBER 5-7, 2012 marketing since 1999. evidence-based health of New York, recently 2000, before he and his wife, Charlotte, raising awareness of the School. He writes, “I made information. started a clothing transferred to USC in MBA will celebrate their 23rd need for collaboration some contacts at two line, which combines 2002) in a commercial anniversary in September. Lynne Levesque, of between government, Nippar Poolthananunt, 1965 universities in Romania real estate investment Boston, has been business, NGOs, traditional African prints of Philadelphia, just in fall 2011 and plan to firm—Pegasus 1971 collaborating with David philanthropists, and with contemporary finished her first year Allan Bortel, of Tiburon, return there in 2013 plus Investments. In Barry, BS 38, to write the social entrepreneurs to Western shapes. All of of the MBA program at Calif., retired from Anita (DeArmond) Vogel, do some traveling. My November we closed the story of his life and legacy. obtain sustainable social the fabrics are sourced Wharton. She is interning investment business of Dallas, is working as a golf game should improve largest shopping center The book launched June change. and produced in Nigeria. this summer at Green 13 years ago and now self-employed financial significantly now that transaction of Los 6 in Concord, Mass. (See Mountain Digital, a serves on the Marin consultant. She is on work will not interfere Angeles County for 2011 page 35.) Grant Ricketts,MBA 79 digital media startup in County Commission the board of directors with hitting the little ball.” (Culver Center—$115 Vermont. on Aging. He has also

30 BerkeleyHaas Summer 2012 31 In the Back In the Back Haas Alumni Notes

ALUMNI AWARDS AND ACCOLADES MBA cont. 1987 15th year. I also recently advice!). There is nothing 1994 snuck in a river trip on more satisfying than Maderis Honored by American Liver Lyla (May) El-Safy, of the Tuolumne this spring applying principles Art Altman retired Foundation Los Angeles, is a senior with some good friends.” learned at Haas to a from the Electric Power 1983 30TH REUNION underwriter for private Gail Maderis, BS 78, president and CEO of BayBio, startup. It was great to Research Institute of APRIL 25-28, 2013 bank clients. Lyla has received the Salute of Excellence Award from the David Russell, of see classmates at the Palo Alto, where he three children: one in American Liver Foundation in March. The award honors Auckland, writes, “Nabil reunion in April!” spent two decades college, one who will contributions to the cause of medical innovation. David Becker, of Boulder, Romanos, MBA 89, developing algorithms to Colo., ended his first enter college in the fall, visited me recently help power companies Maderis is a leader in the Northern California 1993 20TH REUNION and one in fourth grade. in New Zealand. We forecast energy markets life sciences community, which is served by BayBio, retirement to join the APRIL 25-28, 2013 She enjoys volunteering, an independent nonprofit trade association. Before Emergency Family spent four great days and manage risk. He and has a book about Gail Maderis, BS 78, joining BayBio, Maderis was president and CEO of Assistance Association on Waiheke, an island has moved to New York, genealogy in publication. CEO of BayBio Five Prime Therapeutics, a protein discovery and as the director of near Auckland. It proved Paolo Bianciardi, of where he will continue development company, where she funded rapid growth through private equity finance. He continues to relaxing for Nabil, who Switzerland, works to work on alternative coach girls basketball at 1988 25TH REUNION had been in Russia, for the American energy, smart grid, and financings and took the company’s first cancer therapeutic from discovery to JoAnn Dunaway, MBA 92, and husband Ray as U.S. Coast Guard Fairview High School. Dubai, and Australia market issues. clinical trials. She also has held senior executive positions at Genzyme. APRIL 25-28, 2013 Auxiliary boat crewmen. Management immediately beforehand, Association in Europe in Abraham Kohen, of New and was on his way to 1992 consulting. Infoteam the area of management York, writes, “When my Ralph Garcia, of San Hong Kong, then Algeria Alumni, Faculty Recog- Asia helps companies education. He is also first born was 6 months Francisco, writes, “I before home to Europe. nized by San Francisco JoAnn Dunaway generate, qualify, and active in trading raw old, she was in the Hearst have become very I moved back to New Business Times recently qualified win new business. Dirk materials, such as Greek Theatre, held by her involved in spreading Zealand in late 2011, Haas alumni and faculty landed on two as boat crewman for writes, “One year into plastics, packaging mother, who was cheering international goodwill but I’m keen to keep my lists of influential Bay Area business the U.S. Coast Guard this adventure I have materials, and me on as I got my second through soccer. I just contacts from Berkeley leaders compiled this spring by the San Auxiliary. JoAnn has been to say it was a roller- compounds between Berkeley master’s returned from a soccer and the Bay Area.” Francisco Business Times. an auxiliary member coaster ride, from finding China, Europe, and South degree. Now the roles are mission trip in which our The newspaper’s “40 Under 40” for two years and also our first office to finally America. Paolo writes, “I reversed, as her mother veterans soccer club 1991 list included alumni Andrew Asa serves as division staff signing the first client! am grateful to Berkeley and I and her younger from San Mateo (San Hindman, BCEMBA 05, president Frank Hundley, of officer for materials and Luckily the first client because I met my wife, sister recently cheered Mateo Brujos Masters and CEO, Tobira Therapeutics, and Bridgewater, N.J., was flotilla staff officer for has become a long- Monica Parcer, there. her on as she was Charities) competed With her, I have two Art Altman, MBA 94 Kristin Groos Richmond, MBA recently promoted to public education. She term partner that fully conferred the engineering against teams from wonderful daughters, 06, co-founder and CEO, Revolution assistant vice president and her husband, Ray, embraces our ideas and PhD in the Greek Theatre.” Guadalajara, Cartago, Koji Asada, of New York, Foods. and senior financial enjoy spending time approaches. In between Valentina and Chiara.” and Victoria, British is a deputy general Hindman, 39, has led Tobira since adviser at Merrill Lynch. together on the water this client work, I am 1985 Columbia. We also Bill Vederman, of manager for the Bank April 2011. Tobira develops treat- Frank graduated in and appreciate the also looking forward to played a match against a Oakland, Calif., writes, of Tokyo-Mitsubishi ments to such infectious diseases Michael Henry, of December as a fellow opportunities for public crossing the Alps on a team from San Salvador “I closed the last of my UFJ. Koji visited the as AIDS and hepatitis. Before To- Needham, Mass., is with the 2011 Class of service. mountain bike in July that included past World clinics about a year Haas School in March bira, Hindman held management the vice president of Leadership New Jersey. and enjoying some major Cup players like Jorge ago so I’m officially to participate as one of positions at Nodality, Onyx Pharma- business development He is finishing up the Dirk Hofer, of Singapore, sport events in Europe, “Magico” Gonzalez. This unfettered. I’m now only the panelists at the Asia at Athena Diagnostics, third year of a six-year has started a business, such as the French ceuticals, and Gilead Sciences. trip was successful in Business Conference. Connie Moore, MBA 80, CEO of BRE Properties, Infoteam Asia, which affected as a patient, but Richmond, 36, co-founded Revo- where he collaborates helping to strengthen the term on the Rutgers Open in Paris and the featured on the cover of a special issue of the provides sales process I have grave concerns He was inspired by the lution Foods with classmate with “gene hunters” who University Board of London Olympics. It’s San Francisco Business Times Kirsten bonds between all five about the future of atmosphere created by discover new disease Trustees. not as difficult as you Tobey, also MBA 06. Revolution countries.” medical practice from the participants. genes, launches new might imagine to get Foods delivers healthy meals and nutrition programs to schools around the nation. every perspective.” genetic tests, and serves Mayer Riff, of Berkeley, tickets, so make travel Richmond also was among four Haas women recognized on the Business Times’ list 1989 Cameron Ragen, of on the senior leadership Calif., left his position as arrangements and we of the “2012 Most Influential Women in Bay Area Business.” The special supplement George Willman, of Seattle, writes, “Larry team that sold Athena Bill Cohen, of Los the assistant head for can meet up!” also featured Connie Moore, MBA 80, CEO, BRE Properties; Jennifer Cook, MBA Palo Alto, Calif., has Fried, MBA 94, and I to Fisher Scientific for Alamitos, Calif., writes, finance and operations 98, senior VP, Genentech; and Maria Nondorf, executive director of Haas’ Center for co-founded the Berkeley (Team Fragen) met Jim $283 million in 2006, “Kathy and I are busy, at Marin County Day Laurence Lawless, of Financial Reporting and Management (CFRM). Angel Network with Maloney, and Tim Terell, and to Quest Diagnostics like all of you, with family School in June. He Portland, Ore., writes, The newspaper featured a cover photo and full-page profile of Moore in which she Professor Jerry Engel of both MBA 94, (Team for $740 million in and business. Our kids is starting a new job “My wife, Helene’s, discusses navigating a male-dominated business world. Moore became chief operating the Lester Center and Terloney) in Arizona in 2011. Michael plays are now 14 and 12. I as the chief financial startup beauty boutique officer of BRE, a real estate investment trust with $3.3 billion in assets and $347 million several other Berkeley- January to compete in a bass in the Artifacts, spend most weekends at officer at The Center for Be-smooth, www. in annual revenue, in 2002 and then CEO in 2005. Haas alumni. (See variety of manly sports, the Massachusetts a soccer or baseball field Early Education in West be-smooth.net, has Cook works as Genentech’s senior vice president of U.S. sales and marketing for page 3.) George also including shuffleboard, Biotechnology but am thankful my son Hollywood in July. entered its second year immunology and ophthalmology. Nondorf has led CFRM’s charge to increase the continues his technology golf, ping-pong, big Council band, which is getting into golf. My and is still growing and profile of accounting at Berkeley and better prepare students for new CPA certifica- law practice at Wilson, chess, billiards, and recently played at an business, Edge Systems profitable (despite my tion requirements. She also helped create the first conference for underrepresented Sonsini, Goodrich and arcade games. Team AstraZeneca holiday Corporation, continues UC Berkeley and community college students to develop skills to ensure their success Rosati. party at Gillette Stadium. to grow, entering our in college and beyond. Dirk Hofer, MBA 92

32 BerkeleyHaas Summer 2012 33 In the Back In the Back Haas Alumni Notes

MBA cont. 1997 launch in Sacramento online backup company, 1998 15TH REUNION ALUMNI Bookshelf by the fall and Southern Backblaze. He has APRIL 25-28, 2013 Andy Laszlo, of California before the end started learning to play Hillsborough, Calif., co- Two Alumni Collaborate on Nonagenarian’s Lessons on Life of the year. guitar and recently went A collaboration by two alumni from different class years— founded and is on the Dwayne Florenzie, of hang-gliding for a week Dave Barry, BS 38, and Lynne Levesque, MBA 77—has board of directors of Flint San Jose, Calif., works on Srivats Srinivasan, in Mexico. culminated in a new book about Barry’s life titled You Can’t Win Mobile, which recently global mobile Internet of Redmond, Wash., If You Don’t Play. closed its Series A round, strategy and business writes, “Greetings from Willam “Scott” Kucirek, The book was co-written by Barry and Levesque, who co-led by True Ventures development for Cisco. the Pacific Northwest! of Piedmont, Calif., has have been friends ever since meeting 15 years ago at a kickoff and Storm Ventures. Things continue to started an organic candy luncheon for a new Haas Alumni Network Boston Chapter. Flint Mobile provides Nancy Hazlewood, of stay busy for me with business, OCHO Candy, Steve Peletz, MBA 99 Barry, 94, had been writing off and on about his life and a next-generation, Oakland, Calif., continues Nayamode, my digital with a family friend who career for years and approached Levesque a year ago to help him mobile-payments her independent marketing agency, but created the 365 line at particular focus in San complete the project. The resulting book is a combination of service, which enables consulting practice in I’m in the process of Whole Foods. The candy Francisco residential entrepreneurship story, business guide, life lessons, and family mobile phones to accept strategic and financial spinning up another bars are selling well, and properties and history with a historical backdrop dating back to World War I. “Barry violates many of the rules of starting your own business,” Levesque says, credit cards using a planning, primarily in venture in the cloud and the company is looking investment properties noting he had no business plan when he founded his own consulting company after simple downloadable health care, IT, startups, mobile arena. On the forward to expanding around the Bay Area. working for others for 16 years. Instead, he focused on building lifelong relationships, application and requires and nonprofits. Nancy home front, our kids, production. Scott and his no additional hardware. also works part time Nilmini (Gunaratne) networking, and giving back to others. Tim Terrell, Jim Maloney, Larry Fried, and Cam Ragen, all MBA 94, Mihika and Anushka, wife, Mirjana, have two “I feel obligated to share my stories because I believe we all have a responsibility to reunited in Arizona for a friendly sports competition. with the Integrated Rubin, of Washington, consume most of our daughters, Natalie and spread joy, happiness, and goodness as far as we can,” says Barry. “Looking back on my Paul Logue, of Healthcare Association D.C., started a new free time while Rupal Julie. Scott continues life, I know I’ve been lucky, but I also know it’s true that you can’t win if you don’t play. Pleasanton, Calif., is the on health care reform job at the Information Fragen defended their Rich Petersen, of San just got confirmed as a to coach Julie’s soccer What really matters, though, is how you win and how you play.” title, clinching their Jose, Calif., writes, “In vice president of global programs. docent with the Seattle team. Technology Industry Levesque—whose own consulting firm focuses on creativity, leadership, and victory in go-karts. February, my startup, marketing at HP. He was Art Museum.” Council. Nilmini writes, strategy—has enjoyed working with Barry so much that she plans to write another Team Terloney was able FlashSoft, was acquired recently elected to the Kathy Oneto, of San Kim Niquette, of Mill “On the personal side, book that she hopes will feature more Haas alumni. Her working title: Leadership to recover from their by SanDisk, to bring board of directors for Francisco, works at 1999 Valley, Calif., recently I’m heartened by the Lessons from Little Known Leaders. “Everybody knows the stories of Jack Welch and devastating defeat with our software into the the nonprofit Bay Area Anthem Worldwide, a hired Chok Wee, the response to my Los Steve Jobs,” she explains. “But there are a lot of successful leaders in small businesses Theodore Bell, of the hospitality provided SanDisk enterprise Leadership Foundation, branding and design former director of Angeles Times op- who have stories that they want to pass on to the next generation.” Sacramento, Calif., is by the well-coiffed staff storage solutions which provides firm, where she leads information security at ed about my mom’s If you are interested in learning more about Barry’s book or participating in managing a large book of at the Scottsdale W business. Our entire mentorship and financial brand strategy. Oracle, as the director forced sterilization Levesque’s next project, email her at [email protected]. business for Progressive during a Saturday night team has joined SanDisk assistance to high school Elizabeth Pearce, of of incident response and the links between Insurance. Theodore pool party.” to extend the software students in low-income Mill Valley, Calif., has at Kivu Consulting. American eugenics writes, “Ryan and Zach Celebrating the Golden Gate Bridge and increase the communities. He and joined Matches That Kivu Consulting is a and Nazi programs. are 8 and 7 now and Just in time for the 75th anniversary of the Golden Gate size and scope of our his family are active in Matter as the chief digital investigative and My hope is that it getting crazier by the Bridge, photographer Morton Beebe, BS 55, has pub- 1995 business operations.” 4-H and are raising three financial officer. Matches analysis firm, which Kim catalyzes apologies donkeys. That Matter is a dating day!” from the dozens of lished a dramatic coffee-table book on the iconic Bay founded in 2009. Area crossing. The Golden Gate: San Francisco’s Cele- Michaela (Schmieder) 1996 service that introduces states with compulsory Ballek, of Munich, is Gleb Budman, of San brated Bridge showcases stunning images of the bridge, Ira Rubien, of singles over 40. The Francisco Ottino writes, sterilization programs relocating to Berkeley, Mark Beckford, of Francisco, recently many taken from angles that show it in a new light. The Philadelphia, writes, company was launched “I’m living in Rio de and compensation for Calif., this summer San Francisco, has celebrated the five- book also features a short history of the bridge with old “Had an unbelievable in April in the greater Bay Janeiro with my wife. We the victims.” photos and quotes from Bay Area luminaries and visi- after spending 15 years started NetBridge year anniversary of his 15-year reunion. I have Area and is expected to love this city.” tors. Beebe is a world-renowned documentarian of the abroad. She is looking Global, which helps great memories of the Tanya (Shaw) Steinhofer, city whose photographs have been published in such forward to reconnecting technology companies special time I had at Steve Peletz, of San of Mill Valley, Calif., magazines as National Geographic, Life, and Smithsonian. with her classmates and and entrepreneurs do Haas, and my amazing Francisco, recently writes, “My financial showing the campus to business in China. He classmates.” founded Parc Pacific planning firm celebrated her children. writes, “It’s amazing how Ventures. The firm serves its third anniversary Remembering a Forgotten Founding Father many fellow alumni are Rajesh Shah, of clients as a real estate in May 2012. I’m very John Hanson served as the first president of the Continental Eric Krauss, of Seattle, is doing business in China Bangalore, India, was advisory, brokerage, and happy with my decision Congress chartered by the Articles of Confederation in 1781, running AT&T’s machine- or involved with China in yet he is often overlooked in American history books. Alumnus recently in Cairo for the a real estate investment to go off on my own and to-machine business, some way.” Peter Michael, MBA 71, a descendent of Hanson’s, aimed to World Summit awards collaborative. The firm focus on comprehensive applying wireless and IT change that with his new book, Remembering John Hanson. ceremony. These awards specializes in residential financial planning for technologies to business Jonathan Geurkink, The book paints a portrait of Hanson as an American who twice are presented by the UN and investment real women and families problems. of Seattle, has joined helped save the nation’s 13 states as they struggled to unify. and recognize digital estate in Northern with young children. Eric Lesa Sroufe and Co. as content produced for It also examines U.S. history in the 1780s, an era often over- California with a looked by historians. Michael’s book is the first biography of the partner and director of developing countries. investment research. Maryland-born leader in more than 70 years.

Gleb Budman, MBA 99, on a U. C. Berkeley Hang Gliding Club trip to Valle de Bravo, Mexico.

34 BerkeleyHaas Summer 2012 35 In the Back In the Back Haas Alumni Notes

Greg Patterson, of Michael Ellis, of San AREVA Solar, leading Ezra Roizen, of Alameda, book, The Growth of MBA cont. 2003 10TH REUNION San Francisco, road- Francisco, recently APRIL 25-28, 2013 an effort to develop the Calif., and his wife, Firms and Institutional bikes regularly and joined GSB Capital, an largest solar energy Bambi, welcomed Evolution. participates occasionally Asia-focused money project in the Southern Branson Race Francisco continues his focus on Luis Ferreira, of San in triathlons. Greg management firm. Hemisphere. Sam also Roizen to their family. In 2006 sustainability as the Francisco, writes, “Over continues to volunteer Michael writes, “My continues to act as addition, Ezra recently product manager of the last three years, I Qing Li, of Mountain for Haas. He writes, partner, Sang, and I president and CEO of launched www.weover. the Winter Gas Savings had the opportunity View, Calif., writes, “We “Our three kids keep continue to happily live AREVA Enrichment me, a new blog and program at PG&E. On a to work for a company all know how to do a us busy and provide in South Beach with Services. He writes, “The discussion group fun note, we finally found that was reinventing the SWOT analysis for a busi- lots of joy. The Advisory Baxter the dog. Great nice thing about this new surrounding different the courage to take the mobile industry and the ness. Some of us do it Group is growing, and to see everyone at the role is that I’m spending Braden Davis, MBA 04 ways to improve society. kids (3 and 5) on a big way that people interact for our career advance- the institutional division recent reunion!” a lot of time back in the international trip. We with technology. The ment. With the rapid recently launched a Bay Area, which is home Braden was previously Chris Thompson, took them to Vietnam for pace of innovation was development in human basic 401k program for Wendy Hsu and Todd to AREVA Solar.” the head of strategic of Danville, Calif., is two weeks in April to visit exhilarating, and the genomics, soon we’ll startups to compliment are thrilled to welcome initiatives for the managing a financial some friends who are in Justin Gordon, MBA 01, and Alison Pearson with children Kaia and people I worked with be able to apply SWOT the company’s traditional Nicole and Jackson to 2004 product and portfolio advisory practice at the foreign service. Their Taj at their home in Maui. were some of the best analysis for our lives, $10 million to $100 their family. She writes, management unit within Merrill Lynch. Chris and favorite part of the trip? in the world. We had ups Irene Corantis, of resulting in healthier, million-sized 401k “The twins were born QBE North America, his wife, Angie, have The water slide at the never stop discovering topics (impact investing and downs, but at the Athens, and Stavros happier, and more suc- clients and personal March 14 and have where he supported two children, Reagan beach resort. Go figure!” new things to do. I’m very in particular) and about end we were able to sell welcomed daughter cessful lives. We are all wealth clients.” been keeping Mom the chief underwriting (10) and Rhett (5). He active posting pictures leadership lessons from our dreams and passions Melina on Nov. 11. Irene born with about 50,000 2000 and Dad super busy, officer and the product writes, “We haven’t hiked on Facebook, so please the mountains. Emilie to one of Silicon Valley’s writes, “She got off to a genes, out of which only 2001 but somehow we are management team on Everest or cured cancer, “friend” me there (justin. writes, “I’ve taken the icons, HP. Haas School of rocky start, but proved to about a dozen are ‘bad Eric Cutter, of surviving. We are still strategic and operations but we are enjoying A. Maria Dahl, of [email protected]).” last year off to recover Business has allowed me be a hell of a fighter and genes,’ which means we San Anslemo, residing in the Northeast issues. Prior to joining many activities, including London, recently joined from a knee injury, but to not only participate, is now enjoying great are all very good but not Calif., continues to in Connecticut, so QBE, Braden spent five fly fishing, t-ball, soccer, global pharmaceutical Jerome Rougeot is a I’m slowly returning but to be a vivid voice in health and non-stop perfect. Some of the ‘bad work as an energy if you’re ever in the years with McKinsey and Girl Scouts, carpentry, company AstraZeneca, group treasurer for to climbing and other shaping and driving new cuddling. Work-wise, genes,’ when put in the consultant for energy neighborhood, the twins Company working across and bocce. Recently had where she is the Eurocopter, a leading outdoor activities. I waves of thinking and I’m staying focused on right environment, can and environmental would love to meet you!” Europe, with a particular lunch with Rush LaSelle, executive director for helicopter manufacturer. did manage to get to innovation to our lives.” Coke, and love being part become advantageous. economics. Eric works focus on property and MBA 04, and would like business development in Jerome writes, “Just Australia last November, of the team managing Our genes, interacting on energy storage and Uri Man, of Miami, casualty insurance. to reconnect with more oncology. had a wonderful two- and with the help of a Adam Goldworm, of Los this amazing brand for with our environment, in- load-based solutions for recently joined The classmates on a regular week break in French knee brace, trekking Angeles, is co-producing Central and Southern fluence all aspects of our integrating renewable Related Group as the Andy Jagoe, of San basis. Is there any active Justin Gordon, of Paia, Polynesia with my poles, and a supportive LORE at Warner Bros., Europe. Despite the lives, including health, and high penetration vice president of real Francisco, is working on and ongoing periodic Hawaii, is working on a wife, Caroline, and kids friend, I made it to the starring Dwayne “The tough times Greece abilities, personalities, distributed generation. estate development. Venturegrit, an effort to lunch or anything, and concept called “edu- Alienor (13) and Gregoire top of Mt. Kosciuszko— Rock” Johnson. Adam’s is going through, I’m behaviors, and relation- His current projects help startups improve how do I get on the list? vacation,” in which (10); we are now back to the highest peak on the company, Aperture staying optimistic and ships. Wouldn’t it be include working with Eric Meyerson, of San the way they recruit and If not, I would be glad tourists visit Maui to the southeast of France continent!” Entertainment, hoping that we’ll be great if we could decode UC San Diego and Francisco, has started retain talent. to participate in a Go study the technology where we have been continues to shepherd strong enough as a our genome, under- Viridity to use campus a new job as the head Bears!” used to build website living for the past five country to bring about stand the strengths and resources to support grid of content partner the careers of many of Okan Karliova, of startups. (railsonmaui. years.” Hollywood’s top writers, the change we need.” weaknesses, and know operations and working communications for Istanbul, has joined Anita Yuen, of Mountain com). His family also is in directors, and actors. how best to leverage the with EPRI and utilities YouTube after running trendyol.com, an View, Calif., and Mark the vacation advisory 2002 Braden Davis, of New strengths, convert the to value energy storage. video advertiser e-commerce fashion Martel, MBA, 2005, business for the north Julie Hickey, of Oakland, York, was recently weaknesses to strengths He writes, “Kathleen is Emilie Cortes, of marketing for Google company, as the chief welcomed the birth of shore of Maui with Calif., welcomed baby named head of strategic when associating us with still sticking people with Millbrae, Calif., has since 2010. He writes, financial officer. their second son, Paxton mauisurfvacation.com Ellie in December. Ellie planning for QBE North the right environment, or needles to help them spent the last two “A couple of weeks Evan Martel, in April. and sugarranchmaui.com America, the 10th otherwise minimize the feel better. Daegan just years working at Alan before our reunion, I had has two siblings, Jackson Christopher “Dan” and owns a palm tree largest property and threats? This is the excit- turned 7 and Anya is Biller and Associates a ridiculous night out (5) and Lucy (2). Mucha, of Seattle, 2005 farm where he grows casualty insurance ing project I am working almost 10. We’re looking as a senior advising in New York with Eric recently joined Amazon organic fruits and , of company in the Daisuke Asaoka, of on at Blueberry Genie.” forward to our family consultant. Emilie Frandson, Inder Grewal, Darren Reinke and leads Kindle content vegetables. Justin writes, Encinitas, Calif., and United States. Braden Tokyo, completed a river trip on the Green advises union and and Aaron McNally, all for the education and “Please let us know if his wife welcomed their supports the CEO and doctoral program and River in Utah since Anya corporate pension plans MBA 02. That evening, professional categories. you’d like to visit Maui. executive management obtained a PhD from was conceived on the and foundations on we randomly ran into our second son, Kai Reinke, His wife and two It’s a really wonderful team on matters the University of Tokyo Rouge River oh so many asset allocation and old marketing professor, in April. daughters are spending place that reminds me of relating to corporate in March. Daisuke also years ago.” other investment topics. Priya Raghubir, who is time in Puyloubier, a San Francisco in that you Emilie Cortes, MBA 02, at strategy, mergers recently published a She has recently been now at NYU, and shared Sam Shakir, of Chevy village in France, where the top of Mt. Kosciuszko in and acquisitions, and speaking on investment many drinks with her. Chase, Md., became an they will stay until Australia. industry relations. What a trip.” executive director of finishing the school year.

36 BerkeleyHaas Summer 2012 37 In the Back In the Back Haas Alumni Notes

MBA cont. education and growing 2010 with family and friends In Memoriam Donald Lawrie, BS 50 OBITUARIES both domestically and in Lisbon and Mafra, Donald Schroeder, BS 50 abroad.” Navinjai Mittal, of Portugal. James Moore, BA 33 Janice Scott, BS 50 Fremont, Calif., recently John McGill, BS 34, Robert Willett, BS 50 In addition to his teaching and research, Quigley 2007 Professor John Quigley, advised more than 20 research and governmental TH took the product 2011 MA 58 Merrill Albert, BS 51, 2008 5 REUNION agencies, including the World Bank, Urban Institute, Joshua Atlas, of management executive Janor Tuck, BA 35 JD 55 Leading Real Estate Scholar APRIL 25-28, 2013 Christopher Fong, of and institutions in China, Germany, Hungary, Indone- education class at Haas Harold Fleming, BS 36 Frank Anderson, BS 51 John M. Quigley a lead- Pleasanton, Calif., sia, and Sweden. With a deep love of Sweden, Quigley and is looking forward to New York, will be moving John Reilly, BS 36 William Bagot, BS 51, ing scholar of housing will be taking over as wrote many articles on the Swedish economy. He was applying the skills she into Google’s channel Edwin Luedeking, BS 37 MBA 56 markets, energy efficient chair of the Institute Jens Dueing, of London, elected a foreign member of the Royal Swedish Acad- gained. partnerships division Moto Asakawa, BS 38 Herman Denny, BS 51 buildings, homelessness, of Management started a new position emy of Engineering Sciences in 2006 and received after spending over five Eleanor Leo, BS 38 William Graham, BS 51 and racial discrimina- Accounting’s Committee as principal at the pan- an honorary degree from Sweden’s Royal Institute of years building Google’s Franklin Caffee, BS 39 Willard Rush, BS 51 tion in housing passed on Ethics this summer. European growth capital John Pavolotsky, of San Technology in 2007. education industry Ernest Devaurs, BS 39 Dean Olsen, BS 51, away in Berkeley on May investment company Mateo, Calif., writes, “I Quigley is survived by his wife of 36 years, Mary direct-advertising sales William Fujita, BS 39 MBA 53 12. He was 70. Alejandro Canasi, of Frog Capital. He and am working on technology, Curran, and four children. strategy. Christopher will Peter Chong, BS 40 Bradley Friedlander, Quigley, the I. Donald Mexico City, attended his wife, Anke, recently commercial, and MBA 52 help auto and emerg- Marguerite Lynch, BS 40 Terner Distinguished the alumni reunion in moved into a new house. corporate transactions Greta Mortimer, MBA 52 Professor Emeritus at Greenberg Traurig ing-business channel Edward Ritelli, BS 40 Professor of Affordable April and was happy to Jerry Hagan, BS 53 Housing and Urban Pol- LLP in San Francisco. It’s partners devise new Earl Wong, BS 40 and Retail Expert see many of his fellow Clayton Schloss, of Leon Becker, BS 41 Dorothy Hamilton, BS 53 icy, was a faculty member of the Haas School’s Real been a busy year, trying business models and Louis “Pete” Bucklin classmates. Alejandro San Francisco, joined Thomas Haven, BS 41 David Herrling, BS 53 Estate Group, the Goldman School of Public Policy, to stay ahead of the strategies to help them is excited to announce Google in October as William Kling, BS 41 George Kataoka, BS 53 and the UC Berkeley Department of Economics. Louis “Pete” Bucklin, curve on developments grow their businesses. that he will be getting a workplace services Jerome Edelstein, BS 42 Leonard Isabelle, BS 54, Quigley came to Berkeley in 1979 and since 1999 served a business professor at in cloud services, MBA 64 married this summer. program manager. W. Boyd Ballenger, BS 43 as director of the Berkeley Program on Housing and UC Berkeley for more information security, Peter Dugo, of Horse- Srikanth Mirley, BS 54, Clayton helps improve Robert Galindo, BS 43 Urban Policy, which is administered by the Goldman than 30 years, passed and social media heads, N.Y., started a job MBA 55 Angus Maclaurin, of the performance of the Otis Rosasco, BS 43 School of Public Policy and associated with the Haas away on June 16 at the as real estate develop- Stuart Levin, BS 56 age of 83. Santa Barbara, Calif., food, health and fitness, platforms. The MBA Cedric Sheerer, BS 43 School’s Fisher Center for Real Estate and Urban Eco- ment manager with Harvey Levy, BS 56 Bucklin joined UC and his wife, Michelle, and transportation has definitely come in Elizabeth Blair, BA 44 nomics. He served as the Goldman School’s interim Arnot Realty Corporation William Sisk, BS 56 Berkeley’s School of welcomed a baby boy, services that Google handy in understanding Philip Brown, BS 44 dean in 2008. in April. John Suhr, BS 56 Business Administra- Ian, in February. provides to its my clients’ businesses Richard Davis, BA 44 Quigley wrote 14 books and more than 150 schol- Millicent Evans, BS 59 tion in 1960 as an as- employees. and providing more Marie Ferguson, BS 44 arly articles, served on the editorial boards for more MFE James Kindorf, BS 59 than two dozen journals, and served as a committee sistant professor of Mikhail Shneyder writes, comprehensive service.” Joan Knox, BA 44 Allen Stewart, BS 60 member for more than 100 PhD dissertations. marketing and became “In March I was appoint- 2009 Madeline McLaughlin, 2011 Dale Thompson, BS 60 In the 1970s, Quigley showed, with John F. Kain, chair of the Marketing and International Business ed president and CEO of Derek Suzuki, of Walnut BA 44 Ariel Rak, of Calgary, James Garvella, BS 61 that racial segregation not only ghettoized black fami- Group in 1970. Bucklin served as director of the Nightingale College in Creek, Calif., is the vice Pierino Branella, of Doris Denton, BS 45 Canada, continues to Robert Hager, MBA 62 lies, it also reduced their chances of developing savings school’s PhD program from 1971 to 1984 and as asso- Ogden, Utah. Nightingale president of technology Houston, joined Ernst Carlo Ambrosini, BS 46 work for Dow Chemical. Christopher Newman, through home ownership. Using statistical tools, their ciate dean from 1981 to 1983. is a 1-year-old startup at Voleon Capital Man- and Young as a manager Joan Anderson, BS 46 BS 63 Bucklin, a pioneer in marketing distribution and He and his wife, Iris, 1975 book Housing Markets and Racial Discrimina- institution of higher agement. Derek married in February. Robert Lloyd, BS 46 James Creecy, MBA 64 channel theory, authored several books and dozens of welcomed a baby boy, tion showed that blacks paid substantially more than learning, accredited by Orlanda de Azevedo in a Margaret Fitzmorris, John Vida, BS 65 scholarly articles. His seminal monograph, A Theory Hillel Malachi, in May. BS 47 whites for comparable housing in many cities. Quigley the Accrediting Bureau beach wedding in Hawaii FRIENDS George Weathersby, later showed how segregation reduced job opportuni- of Distribution Channel Structure, published in 1966, The couple also has a Yoshito Shibata, BS 47 of Health Education in May. They enjoyed cel- BS 65, MS 66, MBA 67 ties for minority youth. has been a mainstay of the distribution channels lit- daughter, Keren Neora (4). Philip Baker, MBA 48 ebrating their wedding Eamonn Barrett, MBA 66 In the 1980s, Quigley began to study how govern- erature over the past 40 years. Schools and special- Robert Barclay, BS 48 William Denton, BS 66 ment building regulations and voluntary energy stan- “In many ways, he can be seen as the father of the izing in nursing educa- Thomas Callant, BS 48, tion. Our first program Stewart Bossel, BA 66, dards affected energy efficiency in real estate. In re- main ideas for the current research on distribution MBA 49 MBA 70 dedicated to registered cent work he showed that buildings complying with channels and industrial marketing,” says Professor William Furniss, BS 48 Arthur Wang, BS 70, nursing has almost 50 voluntary Energy Star or LEED standards receive J. Miguel Villas-Boas, chair of the Haas Marketing Tamio Kitano, BS 48 MBA 73 Group. enrolled students and higher rents and higher selling prices. Juanita MacDonald, Linda Weber, BS 71, Bucklin received the American Marketing just became a candi- BS 48 In the 1990s, Quigley showed how housing mar- MBA 72 kets, especially those with limited low-quality and Association’s Paul D. Converse Award in 1986 for date for accreditation Louis Muhly, BS 48, Regina Sing, MBA 72 his significant and outstanding contribution to MCP 52 inexpensive rental housing, contributed to homeless- by the National League Edward Taylor, BS 72 the theory and science in marketing. In 1993, the Thomas Parrish, BS 48 ness. In these markets, even the lowest priced housing for Nursing Accrediting Gale Wrausmann, Journal of Marketing awarded Bucklin its Alpha Albert Yang., BASE 99 William Pillsbury, BS 48 was often too expensive for those in extreme poverty, Commission. This inno- MBA 74 Kappa Psi Award for best management article, and in Henry Stuart, BS 48 and small reductions in supply due to higher govern- vative nursing education Geoffrey Gilbert, BS 76 ment housing standards or demolition greatly elevated 1998, MBA students honored Bucklin with the Earl F. program utilizes hybrid, Albert Yang, BASE 99, Arthur Sturgess, BS 48 Sanjiv Handa, BS 76 Cheit Award for Excellence in Teaching. Herbert Walton, BS 48 the risk of homelessness, he found. distance, and on-ground married Janeen Anthony David Amesbury, BS 77 In a highly influential and prescient 2001 article Bucklin retired from the Haas School of Business Mary Cline, BA 49 instructional methodolo- on March 17, 2012, in Theodore Alves, BA 70, with Karl Case and Robert Shiller, Quigley anticipated in 1993, the same year his daughter, Rhonda, graduat- Patrick Pollock, BS 49 gies. I am very excited to Rome, Ga. MBA 81 the 2001-2006 economic expansion by showing that ed from the Full-time Berkeley MBA Program. After Robert Seymour, BS 49 lead Nightingale toward Michael Morse, BS 01 increases in housing wealth fueled consumer spend- retiring, Bucklin continued teaching various market- Derek Suzuki, MBA 10, and Orlanda de Azevedo at their sunset Charles Aguilar, BS 50 Clifford Dowd, BA 96, becoming a premier ing and macroeconomic growth. After the 2008 finan- ing courses as a professor emeritus until spring 2001. beach wedding in Hawaii Lois Ball, BA 50 MBA 03 institution for nursing cial crisis, Quigley wrote about how better government Bucklin is survived by two children and five Katsunori Handa, BS 50 policy and mortgage products could protect homeowners. grandchildren.

38 BerkeleyHaas Summer 2012 39 In the Back To Give is to Succeed. Haas Personal View By Scott Johnson, MBA 81 When you make In 2001, I read an article in Businessweek about research a planned gift that suggested myelin damage in MS could be reversed, with to Berkeley-Haas, the possibility to restore lost you create a path function in MS patients. This was the first time I read about to success for the the possibility of restoring my- elin, which would accomplish next generation of so much more than slowing the disease progression. students. Upon further examina- tion, I learned that the drug Scott Johnson, development process, an MBA 81, is the CEO, extremely large and compli- president, and founder cated ecosystem, was lengthy of the Myelin Repair and expensive—with little Foundation, a research benefit to patients. And most foundation dedicated surprising from a business to developing the next perspective, there was no generation of multiple plan to guide the process sclerosis drugs. toward a cure. In 2002, I began the Myelin Repair Foundation to unravel the scientific mys- teries of myelin and acceler- ate the scientific research system to produce new treat- ments. By applying business principles to medical science, we set out to recruit the best scientists with expertise in myelin biology to adopt a new way of doing research based on collaboration, which we call the Accelerated Research Collaboration model. By Finding a Cure creating a highly collaborative yet “managed” environ- In 1976, on a backpacking trip through Europe with ment for researchers, we sought to ensure that the work my girlfriend, I lost the vision in my right eye and soon remained within the scope of the overall research plan after experienced a peculiar numbness from the waist geared to achieve patient-centered results. Helen Bulwik BS 71, MBA 72 Our model has accelerated research significantly; down. A doctor there told me I might have multiple Entrepreneur sclerosis (MS). I’d never heard of it. I was 20 years old. scientists have produced more than 100 potential When I returned to the United States, a neurologist myelin repair targets and developed numerous new As the first in her family to attend confirmed what the German doctor suspected. I was research tools that can be used for myelin repair and college and the daughter of Holocaust neurological research. Furthermore, we have received diagnosed with MS, a disease in which my immune survivors, Helen credits Berkeley- system attacks the insulating substance called myelin seven patents, and recently, our research entered clinical that surrounds my nerves. Possible symptoms range trials after seven years—a rapid timeframe considering Haas for making her extraordinary widely, including paralysis, vision and hearing loss, the current snail’s pace of drug development. career possible. By naming the school focus and concentration problems, and incapacitat- Along with our success, we also face challenges. as a major beneficiary in her will, ing fatigue. Today, I am one of 2.5 million people living Since we are completely dependent on philanthropic with MS. There is no cure. donations, the generosity of many foresighted Silicon Helen wants to give future students Like many people diagnosed with MS, I did my best Valley entrepreneurs, MS patients, and foundations the same life-changing chance. to hide and ignore it. Though attacks slowed me down, helped sustain our work in the early days. We face the I completed my undergraduate civil engineering de- difficulty of raising money during one of the worst gree at UC Davis and my MBA from Berkeley-Haas. I economic downturns in U.S. history, a job no less married my girlfriend and launched a 25-year career difficult than executing a plan to develop the first in business and entrepreneurship. By MS standards, I myelin repair drug for MS patients. have been more fortunate than most. But the attacks Achieving a successful myelin repair treatment have taken their toll. I cannot use my right arm and will not be the end of our story. It will be the begin- need a brace on my right leg to walk. ning of a process to establish a new research paradigm With each passing year, I began to lose hope that that speeds patient treatments for all diseases. This is I would benefit from the millions of dollars spent on a day I hope will come soon. finding a cure. Give today, Plan for tomorrow: planyourlegacy.berkeley.edu ILLUSTRATION BY ANGUS GREIG 40 BerkeleyHaas