Ocitur 2014. Congrés Oci i Turisme International Conference on Tourism between China and Spain ITCHS2014 Mataró (Barcelona) 30 de juny, 1 i 2 de juliol de 2014 Cultural tourism in Mallorca, Menorca, Ibiza and Formentera by Gabriel Mayol Arbona and Sebastià Serra Busquets Research project "Cultural tourism in the Balearic Islands: Analysis, diagnosis and future prospects" Chair Meliá Hotels International Tourism Studies, University of the Balearic Islands, Spain
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[email protected] These islands of the northwestern Mediterranean have developed an important tourism based on its natural and cultural heritage. Talk about cultural tourism resources of basic asset types in each of the islands. We offer tours of natural and cultural heritage. Emphasis on the international recognition of the environmental and cultural values.In Majorca, Minorca, Ibiza and Formentera are important parts of the territory declared as World Heritage by UNESCO from the combination of natural and cultural heritage. Menorca has been declared a Biosphere Reserve by UNESCO and is pending prehistoric heritage is declared as a World Heritage Site. From the nineteenth century until the present proposals for cultural tourism generated from the Balearic Islands have been numerous. Literature and journalism initially collected many of the initiatives. From the beginning of the twentieth century intensified the cultural product based on nature trails and culture based on production painters and writers basically. In the field of tourist guides, photography and film find many innovations and mark the path of the future to the present day. The islands internationally recognized for its sun and beach tourism we want to know and assert cultural and environmental tourism.