Audience Targeting Tips
Being on an ad-free platform such as Netflix doesn’t make a show off-limits to advertisers. Viewers of shows like Stranger Things consume huge amounts of show-related, fan-created content on YouTube. Here are some tips & tricks for building your Stranger Things audience targeting plan.
STRANGER THINGS REACH
Stranger Things has global scale both on and off Netflix platforms, representing a huge audience brands can reach on YouTube. 25M+ 300M+ 361K viewers watched Stranger views against show-related, people finished the entire second Things Season 2 fan-created Stranger Things channels season within the first 24 hours
STRANGER THINGS FAN CONTENT CATEGORIES
When building a media plan around fan-created content, the following content categories should help you organize your approach. EPISODE-SPECIFIC Post-release content is popular with fans looking for commentary and episode recaps
RECAP HIDDEN EASTER EGGS REACTIONS WHAT YOU MISSED
BREAKDOWN EPISODE EXPLAINED HIDDEN MEANING
THEORIES & FORECASTS Speculation on plot points for the new season leads to prediction videos and fan theories
SEASON THEORY SEASON PLOT LEAK PRE-RELEASE PREDICTIONS
MAJOR THEORY CONFIRMED HIDDEN CLUE
OFF-CAMERA & BONUS CONTENT
Fans will breakdown deleted scenes, cast interviews, and teaser trailers for video content
TRAILER EXPLAINED DELETED SCENE ANALYSIS
COMMENTARY & CAST INTERVIEWS TEASER BREAKDOWN STRANGER THINGS
Audience Targeting Tips
STRANGER THINGS DEMOGRAPHICS
When layering your targeting, consider the main Stranger Things demographics. 18-36 Male demographic made up 43% of Stranger Things viewers make up a little Stranger Things Season 2 viewers more than 50% of their audience
BUILD A STRANGER THINGS TARGETING PLAN
CHANNELS VIDEOS KEYWORDS A solid way to reach Stranger Things fans is by building out a whitelist Build a keyword strategy and update it focused on the fandom’s go-to channels and videos. Here’s a selection you after Netflix releases Season 3 to target can build into your campaigns. content about shocking developments from The Upside Down!
SCREEN RANT The Upside Down! 5.7M Subscribers Stranger Things 3 41.5M Monthly Views Millie Bobby Brown 622.2K 15.2K Eleven cosplay Views Monthly Views EMERGENCY David Harbour AWESOME Shadow Monster 2.9M Subscribers Stranger Things lights 26.7M Monthly Views Stranger Things toys 1M 1.3M Finn Wolfhard IGN Views Monthly Views 11.9M Subscribers The Upside Down 96.8M Monthly Views Natalia Dyer Charlie Heaton Joe Keery CINEFIX 923K 20.2K Stranger Things trailer 3.2M Subscribers Views Monthly Views 9.4M Monthly Views Officer Hopper Hawkins Indiana Demogorgon COLLIDER VIDEOS Gaten Matarazzo 549.2K Subscribers Noah Schnapp 5.5M Monthly Views 1.7M 29.6K Views Monthly Views