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Davie Village MARKET PROFILE DAVIE VILLAGE January 2015 | Volume 1 / Edition 1 LOST LAGOON COAL HARBOUR STANLEY PARK R O B T S E O E N ST R LO W P EN W DE R R S N ST E E T A R R E M T O N B E S D O 24-Hour Vehicle T N S O ENGLISH R E D Traffic Counts: BAY R A C Approx.W 15,000 vehicles G E O R G IA S T ENGLISH D Daytime Pedestrian BAY BEACH T A S V E R I T O E ST U B B S O R N V Traffic Counts: E E IL T L A G Approx. 8,950 pedestrians E P A D C A IF V IC T S IE V S T D R A IL R L R A U G B E SUNSET DOWNTOWN BEACH T S E GENERAL CHARACTER: L L VI N A VANIER R • Davie VillagePARK includes a 3-block area between Burrard andG Jervis Streets. “ To look at the West End • An established and vibrant commercial precinct of approximately 190 commercial businesses. FALSE G• RA Well-anchoredNVILLE ISLAND with a supermarket,CREEK drugstore, and liquor store establishing its primarily role as a today is to see 45,000 neighbourhood convenience shopping precinct. folks who willingly trade • Restaurants, bars, and entertainment are an important draw to this area and add to its vibrancy. density and congestion • Davie Village is a focal point of activity for the LGBTQ community. • St. Paul’s Hospital’s large workforce and visitors generate significant demand for goods and services. for convenience and amenities… that being KEY DEMOGRAPHICS: the very definition • High density residential area with approximately 13,000 persons within a 3-block walking distance. of urban living in a • 62.2% of the population is in the prime spending years between 20 and 44 years of age. • Median personal incomes levels are 4.1% above the Metro Vancouver average. downtown core.” • Visible minorities comprise 26.7% of the population (41.7% in Metro Vancouver) • The median age of the population is significantly younger compared to Metro Vancouver. – Vancouver Sun, • Only 4.1 % of the population is aged 0-14 years (16.4% in Metro Vancouver). September 2014 • 64.2% of the population is single (never married) compared to 34.1% in Metro Vancouver. • 98.9% of residents live in apartment buildings (84.4% are rented units). TRAFFIC: • High traffic area. • High levels of both vehicular and pedestrian traffic throughout the daytime and evenings. • Vehicular traffic is comprised of both local and regional traffic as Davie Street provides an important connection between English Bay and the Downtown. • Thurlow Street provides an important connection to Davie Village from Robson Street and the Downtown. PARKING: On Street Parking: Approx. 60 Stalls, ($2.50 per hour) Off-Street Parking: 224 Stalls, rates vary starting at $1.00/hr DAVIE VILLAGE: WEST END PLAN DEVELOPMENT POLICIES • Building heights: up to 18.3 metres • Density: up to 2.2 FSR • Limit residential development to ensure vibrancy at all times of the day. • Increase allowable commercial uses (e.g. offices and boutique hotels). • Enhance Davie Village’s distinctive character as a hub for the LGBTQ community through the use of colour and lighting, and as a space for nightlife, celebration, events, gathering and community programming. • Retain and enhance the lower scale buildings through reinvestment and façade improvements. • Allow commercial and community facilities/spaces above the first floor level. RECENT/EXPECTED ACTIVITY: • City of Vancouver is focusing new investment to enhance the appearance and use of Davie Village. • Major mixed-use development on the Community Garden site (Davie at Burrard) expected in near future. • Professional Building at 1033 Davie recently underwent a major facelift. • The Pumpjack pub has expanded in the 1100 block; Marquis Wine expanded in 1000 block. • Bute Plaza (1200 block Bute) is undergoing a design process to create vibrant outdoor space. • Major renovation on 1200 block from old format SuperValu to modern Independent Grocer. • St. Paul’s Hospital is scheduled for a $600 to $700 million redevelopment on its current site. • Two major residential developments planned adjacent to Davie Street: on Thurlow a half block north of Davie and; on Burrard one block south of Davie. MERCHANDISING HIGHLIGHTS: BUSINESS CATEGORY #OF BUSINESSES % OF TOTAL 0.0% 0.0% MAJOR/ANCHOR STORES 3 1.6 1.6% 1.6% SPECIALTY RETAIL 24 12.6 1.1% HOME FURNISHINGS/HOME DECOR 2 1.1 CLOTHING & ACCESSORIES 3 1.6 5.3% 1.1% 0.5% 5.8% 12.6% FAST FOOD/TAKE OUT 17 8.9 1.6% RESTAURANT 31 16.3 CAFE 5 2.6 RETAIL FOOD 11 5.8 PERSONAL SERVICES 28 14.7 8.9% FINANCIAL SERVICES 2 1.1 19.5% PROFESSIONAL SERVICES 37 19.5 AUTOMOTIVE SERVICES/PARTS 1 0.5 RECREATION & ENTERTAINMENT 10 5.3 16.3% VACANT 11 5.8 HOTEL 2 1.1 COMMUNITY SERVICES & INSTITUTIONAL 3 1.6 1.1% 14.7% NEW CONSTRUCTION 0 0 5.8% SCHOOLS/COLLEGES/LEARNING 0 0 2.6% TOTAL 190 100.0% • Davie Village is well-anchored by a supermarket (Your Independent Grocer), a drugstore (Shoppers Drug Mart), and a B.C. Liquor Store. • Convenience-oriented anchors define the primary retail role for the area. Personal and professional services play an important role in the merchandising mix. • Bars and nightclubs with strong connections to the LGBTQ community create an entertainment draw for the area. • The 31 restaurant and 17 fast food facilities are a major draw to Davie Village. • Majority of the restaurant and fast food facilities are independently owned/operated. • Specialty retail stores including optical, nutrition, wine, pet supplies, dollar store, adult specialty items, florist, and hardware add variety to the mix. METRO VANCOUVER RESIDENTS’ SURVEY [Notes: November 2014; 600 adults; Telephone-online hybrid methodology; +/- 4% error] • 84% of survey respondents ‘very’ or ‘somewhat’ positive about the West End. • 4/5 of residents in the region visit the West End at least once a year and more than 1/3 visit the area on a monthly basis. • Main reasons for visiting include dining, sightseeing, recreational/entertainment, shopping and attending events. • When asked what one change would encourage more visitation improving parking and transportation cited most often. Addressing street disorder like panhandling, area cleanliness and community safety were [combined] reference by only 5% of respondents. • Most residents 64% get to the West End by driving followed by transit 53% and walking/ cycling 18%. MERCHANDISING GAPS & OPPORTUNITIES • Davie Village is the hub of activity for Vancouver’s LGBTQ community with several bars/lounges, nightclubs, and restaurants creating a vibrant commercial environment. • The proximity of St. Paul’s Hospital provides a large source of customers. A clean, well-lit commercial precinct is making the area more attractive to St. Paul’s staff and visitors with higher disposable incomes. • A detailed review of the merchandising mix, area character, and traffic reveals that the Davie Village precinct already has a strong core of businesses. However, there are many opportunities to further strengthen the merchandising mix in all categories. Some of the specific types of merchandising additions that are most appropriate to this area and will help strengthen the business mix for locals and visitors include: Personal, Professional, and Financial Services • Add to and improve the mix of personal services to reinforce the critical local service role. • At least one small bank or credit union branch is needed to serve area residents. Restaurants • Opportunity for at least one established/popular bistro type restaurants in Davie Village to serve both local and non-local traffic. Popular local restaurant chains are preferable to large national/ international chains to help maintain the local flavour of the area. Specialty Food Specialty Retail Home Furnishings/ • butcher (fresh/frozen meats) • book store Home Decor • fresh pasta • soaps/lotions/fragrances • paint/wallpaper • ice cream/gelato • newsstand/magazines • bathroom boutique • “impulse foods” (e.g. cookies/ • sporting goods/sports wear • bedding and linens donuts/cupcakes/crepes) • hobbies/toys • kitchen accessories • gourmet breads • cameras and accessories • home decorations • international cheeses/dairy • luggage/leather goods • small home furnishings products • cards/stationery • pottery/ceramics • office supplies • prints/paintings • art/prints/framing fabrics • balcony/patio furniture • hand-made crafts • patio garden accessories FOR FURTHER INFORMATION: Stephen Regan, Executive Director, WEBIA Office: (604) 694-0144 email: [email protected].
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