GW Law Faculty Publications & Other Works Faculty Scholarship 2011 Trademark Infringement, Trademark Dilution, and the Decline in Sharing of Famous Brand Names: An Introduction and Empirical Study Robert Brauneis The George Washington University Law School,
[email protected] Paul J. Heald Follow this and additional works at: https://scholarship.law.gwu.edu/faculty_publications Part of the Law Commons Recommended Citation Robert Brauneis & Paul J. Heald, Trademark Infringement, Trademark Dilution, and the Decline in Sharing of Famous Brand Names: An Introduction and Empirical Study, 59 Buff. J. Int'l L. 141 (2011). This Article is brought to you for free and open access by the Faculty Scholarship at Scholarly Commons. It has been accepted for inclusion in GW Law Faculty Publications & Other Works by an authorized administrator of Scholarly Commons. For more information, please contact
[email protected]. TRADEMARK INFRINGEMENT, TRADEMARK DILUTION, AND THE DECLINE IN SHARING OF FAMOUS BRAND NAMES: AN INTRODUCTION AND EMPIRICAL STUDY ROBERT BRAUNEIS* PAUL HEALD** Many famous brand names have historically been shared among dozens or even hundreds of different companies.1 Courts and commentators often cite well-known examples of sharing like Delta Airlines and Delta Faucets,2 or United Airlines and United Van Lines,3 but the list of companies sharing these brand names and many others is much, much longer. Trademark infringement law has traditionally accommodated brand-name sharing through doctrines that limit protection to closely related goods and to actual trading areas.4 Modern developments in infringement law, however, have challenged those doctrines,5 and trademark dilution legislation is arguably based on the theory that some brand names are harmed by, and should be protected against, any sharing at * Professor of Law, The George Washington University Law School.