Not—"All Wool and a Yard Wide" But—"Vulcanized Cord" and a Mile Long!

Perhaps that "mile""' is an exaggeration by a few yards. But in the midst of some of the eareless claims made for distance, you can forgive lis perhaps for a slight mis-state- ment to get a good headline. What we want to tell you is that the Hagen Vulcord intro- duces the principle of the Cord motor car tire into golf ball construction and this means durability and economy—plus. Distance—click—feel off the club head—the Hagen Vul- cord has all that the heart of any golfer could desire. We're going to spend a lot of money to let golfers country- wide in on the secret of this Vul- canized Cord Covered Vulcord Ball. And so it will be to your advan- tage to have a supply on hand when your members ask for them.

The L. A. Young Golf Company Detroit -:- -:- Michgan HOW SOME FELLOWS BECOME PROS By JOHNNY TAKACH Pro. Blackheath CC TpZRA APPLESAUCE'S paw's farm is who do not play tournament golf any more on the main highway at the edge of but who know every detail of the golf town. Ezra's done a little caddying. stroke, like Jim Wilson, Alex Cunning- Farming doesn't make enough money for ham, Eddie Garre and A1 Lesperance. Men Ezra. So he mows a spot in the front of these types can tell in 10 minutes 40, sets up distance markers, builds some whether a pro is so qualified as an in- tees and has himself a practice range. structor that he has a right to take a Ezra puts up a sign: "Ezra Applesauce, pupil's money for lessons. pro." Why shouldn't the suckers believe On that account I am sure that estab- it? Ezra does. Golfers and fishermen are lishment of a pro's credentials to teach much alike. They'll try any kind of bait would not be a hard matter for the PGA. and if it catches a fish now and then they After that's done and a fellow is an ap- don't stop to think that they might be proved instructor-member of the PGA, doing a lot better. then why not provide him with a sign for display at his shop showing his stand- Most golfers will accept playing advice ing, and begin to drum into the gullible from practically anyone, and if he's public's mind the idea "accept no substi- lucky enough to hit one straight long ball tute" for a qualified golf teacher? right after getting the advice he stays Qualified pros at fee courses and at winter "sold"—for a time. That's what sets Ezra schools can tell you that the problem of Applesauce up in business as a pro. Ezra the unqualified golf instructor is getting may meet a golf club member or official to be a serious one. This winter I have who's strong in a club political situation labored at an indoor school with pupils and before long Ez is a pro at a golf whose games have been set into stubborn club with widened opportunity for fooling bad methods by faulty instruction. It's ignorantly with the games of hopeful a tough job for me, or any other pro, golfers. to keep fellows interested in golf and get Why it is that people invest in golf them going right, after they have been lessons without investigating the teacher's started wrong and are pretty much in the qualifications first, I never have been able habit of error. to learn. Golfers will shop for clubs and Instructor qualifications are not, by a balls with some degree of care, but when long way, confined to the essentials of the it comes to lessons, the basis of better swing. Almost anyone who has played golf, they'll go for almost anything. much golf knows enough about swing fun- Consequently it's up to the properly damentals to talk about them to the ex- qualified pro instructors to protect players tent they can kid the unsuspecting sucker. against the discouragement and extrava- gance of ignorant instruction. If — and What Makes a when—this is done, the lesson business Competent Golf Instructor? will increase greatly and many golfers The instructor to be worth the pupil's will be lifted out of dufferdom. time and money, in my opinion, must have the following qualifications: Pros Know 1. He must be a fairly good judge of Good Teachers human nature. Some policies that will get It is not difficult for one who really pupils in a receptive, understanding frame knows golf to identify a competent golf of mind won't register at all with other teacher. In the Chicago district, for in- pupils, so the pro has to know his cus- stance, there are playing stars like Ar- tomer's frame of mind. mour, Cooper, Laffoon, Loos, Metz, 2. The pro must have some knowledge Orville White and Frank Walsh; others of the fundamentals of anatomy. His is who combine better than average pro the job to make better golfers of the fat games with extensive instruction experi- and the lean, the tall and the short, the ence, like Bob MacDonald, Harry Hamp- men and the women, the stiff and the flex- ton and George Smith; and veteran pros ible. He can't handle his job well unless I RU E IEM PER ROLL CALL (yjj Champ umòu

North, South, East, West — the following major golf tournaments of 1936 were won by players who use TRUE TEMPER Shafted Clubs.

1 Metropolitan Open 12 Miami Open 2 National Open 13 North and South Open 3 Hershey Open 14 Professional Golfers \ Charleston Gardens Open Assn. Championship 5 Masters'Tournament 15 Miami Biltmore Open 6 Augusta Open 16 Riverside Open 7 Sacramento Open 17 San Francisco Match ft Santa Catalina Open Play Open 9 Seattle Open 18 Western Open 10 Lake Placid Open 19 St. Paul Open 11 Glen Falls Open 20 Los Angeles Open

All golf club manufacturers use TRUE TEMPER Shafts for their better clubs. Championship players use golf clubs with TRUE TEMPER V Shafts to win tournaments.

The reasons for this preference are four: TRUE TEMPER Golf Shafts are the strongest golf shafts made; they are the "sweetest" in action; they are made in every design which adds beauty or utility; they are made in every degree of whip or flexibility to give you a tailored fit. For these same reasons TRUE TEMPER Shafts add value to the clubs you sell and satisfaction to your own game.

For 1937 we pledge our unstinted efforts to cooperate with the Golf Professionals of America in the sale of better golf clubs, TRUE TEMPER Shafted.

THE AMERICAN FORK & HOE CO. c:. Sporting Goods Division Dept. 16 Geneva, Ohio he knows enough about human structure nings are split among the first two teams, to adapt the swing to the type of player 60-40. he's instructing. "I keep a card file and give the teams 3. He must have a keen, analytical eye. credit for anything they may want, There are dozens of little spots where whether it be lessons, balls, club-cleaning, a golf stroke can go wrong, and if a pro etc. The beauty of the whole thing is that guesses around trying to locate a fault I've got a lot of the boys doing business he will have the pupils hopelessly con- with me who formerly rarely came into fused. the shop. 4. And, of course, the instructor must "Say Smith has $9.00 credit and he's have a thorough knowledge of all phases been wanting to get a new set of woods of the game. that cost $25. He gets them. If we have It's not easy to have these four qualifi- 40 in the dog-fight, I get the 40 bucks cations. Every first class instructor I worth of business, and out of that $40, know has these four points highly devel- I may get $100 more. Still another thing. oped in his instruction work but still is I've got my golfers playing with each thinking and studying to develop himself other and knowing each other. It's break- in each direction. Some of these instruc- ing up the cliques." tors consider that after 25 years or more teaching they have plenty to learn. But pOLLOWING the now famous 18 sug- that doesn't bother Ezra Applesauce. In gestions for pro selling, the Texas less than 25 minutes he paints his sign PGA supplied its members with 13 letters and nails it up and that makes him a pro covering details of pro merchandising and so far as he is concerned—and unfor- service. The letters were drafted by tunately, so far as some of the golfers at George Aulbach, secretary of the asso- large are concerned. ciation and Dallas CC pro. They are excellent suggestions and a copy of the bulletin may be secured from Dog-Fight Event Brings Sales Aulbach as long as the supply lasts. Into Pro Kennel QN-THE-JOB PROS are looking for Women's Invitation at Aiken—First in- events to snap up competitive and en- vitation golf event for women at Aiken, tertainment interest for their members. S. C., will be held at Highland Park GC, When they can put in an idea that has March 15 to 20. A championship and two lively interest for members and increases other flights of 16 will qualify. There are pro-shop business, they have a winning no entry or green fees. John R. Inglis, hunch. widely known veteran pro, is golf director of the City of Aiken's sports commit- Here's the close-up on the highly suc- tee which is conducting the event. cessful dog-fight events conducted by Dan Many women' probably will want to se- Goss at the Highland Park course, Bir- cure invitations to the affair inasmuch as mingham, Ala. Danny gives you the dope: Aiken is a swanky sports settlement. "I have such an event every Saturday Johnny Inglis will accommodate any pros afternoon and every Sunday morning. It who want to secure invitations for women costs $1.00 to enter, and say you get 40 members of their clubs. entered—that's ten foursomes. I pick 10 captains, either 10 good players, 10 fair golfers, or even 10 dubbs; just as long as Martin's "Fifty Years of American Golf" all the captains are about alike. A Lively Classic "The captains' names are placed in a Dodd, Mead & Co., 449 Fifth ave., New York City, have published H. B. (Dicky) hat, and they pick their teams in the order Martin's book, 'Fifty Years of American in which their names are drawn. No. 1 Golf.' The price is $5. Martin has done gets first choice, No. 2 second choice, etc. a marvelous job in compiling a lively Captain No. 10 gets to pick two men, then word and picture history of golf in the No. 9 picks his second man, then No. 8, United States and his book is one that etc., up and down. This makes the draw will be read with avid interest by men as even as it can be made. and women golfers, whether they be duf- "The teams play in their own foursomes, fers or sharpshooters, veterans or be- ginners. and the foursome with the lowest best The book really is one that will score ball wins. If there are six foursomes or among the classics of sports writing and less, the winner takes all—in merchandise. have a wide sale among golfers and golf If there are over six foursomes, the win- clubs. P. G. A. presents top quality, vulcanized cover golf balls at 75c and 50c retail

—sold by master professionals, and by them alone —to players at clubs where first-class pro service is provided —for the assurance of most satisfactory playing performance to the professionals' patrons.

The Professional Golfers Association guarantees the quality golf balls sold by its members.

THE PROFESSIONAL GOLFERS ASSOCIATION OF AMERICA

14 EAST JACKSON BLVD. 150 NASSAU STREET CHICAGO NEW YORK A GREAT /bu

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HOT NATIONAL PARK • ARKANSAS Golf classes conducted by Joe Patelli at the new muny course designed and constructed by Robert Trent Jones, jr., at Amsterdam, N. V., have had a registration of more than 200, about 80% of whom never played golf before. The success of the Patelli classes shows the tremendous development possibilities for golf at new municipal courses, says Jones, who was responsible for the introduction of the idea at Amsterdam.

REVIVAL IS ON NAGA Certain of Boom in Greenkeeping Activity N indication of how prospects in the course maintenance field look to A those who have expertly surveyed the situation comes from Frank Ermer, chairman of the show committee, National Association of Greenkeepers of America. Ermer said, Dec. 14: "With only three booths left in the main ex- • hibit floor for the eleventh annual cation for the betterment of operation at Greenkeepers conference and exhibi- their courses, and that such expense is tion, the certainty of a sell-out of manifestly unfair considering the gener- space in the main hall has forced us ally low point of greenkeepers' salaries to engage additional display space in and their remarkable achievements in de- the lobby adjoining the hall. Reports pression maintenance, much of which is from various parts of the country due to their lively interest in educational promise a record attendance and indi- work. cate a great volume of business will To keep expenses down the association be placed at the convention to meet has arranged for standard rates at the Wardman Park of $3 for a single room the tremendous demand for equip- and bath; $5 for a double. Lowered rail- ment and supplies resulting from im- road fares since the 1936 convention and proved conditions at golf clubs and excursion rates in several territories are the buying curtailment of depression expected to swell attendance and reduce years." the expense of greenkeepers attending. The exhibition and conference will be Exhibitors booked for the Washington held at the Wardman Park Hotel, Wash- convention: ington, D. C., Feb. 2-5. Johns-Manville Co.; International Har- A strong bid is being made to have golf vester Co.; Perfection Sprinkler Co.; F. H. clubs send their greenkeepers to the Green- Woodruff and Sons; John Bean Mfg. Co.; keepers annual sessions and set the con- Skinner Irrigation Co.; GOLFDOM; L. R. vention expense down as a course budget Nelson Mfg. Co.; Standard Mfg. Co.; item. Many of the nation's best operated Gravely Motor Plow & Cultivator Co.; golf clubs of varying sizes have adopted Philadelphia Toro Co.; McClain Bros. Co.; this policy. It has been pointed out by Mallinckrodt Chemical Co.; 0. M. Scott & GOLFDOM that greenkeepers spend approxi- Sons Co.; Jacobsen Mfg. Co.; Buckner mately $50,000 annually in their self-edu- Mfg. Co., Milwaukee Sewerage Commis- sion; Toro Mfg. Co.; Root Mfg. Co.; Buehl Bel Air, Calif.; William Smith, Red Run Perforator; Universal Sand & Equipment GC, Royal Oak, Mich.; Chester Menden- Co.; Worthington Mower Co.; Arthur hall, Mission Hills CC, Kansas City, Mo. Peterson Co.; Ideal Lawn Mower Co.; W- W Grinder Corporation; Wood Ridge Mfg. Co.; F. W. Bolgiano & Co., Inc.; Canadian Green Section Grass Dye Amazes Golfer. Army and Navy Fans. Details of space and rates may be se- QNCE more Dr. John Monteith, Jr., of cured from Frank Ermer, Box 2257, Brook- the Green Section of the USGA scores lyn Station, Cleveland, O. with his research work. His recently de- John Anderson, Essex County CC, West veloped material for controlling brown- Orange, N.J., is president of the associa- patch, which when correctly applied dyes tion. Anderson and his associates have turf a luxuriant summer green, was given much thought to the preparation sprayed on the two and a half acres of of a conference program that will have the Philadelphia Stadium field the day dollar-and-cents value to each convention before the Army and Navy game. attendent. "Oh, look at the green grass!" was the exclamation of most of the 102,000 per- Convention Educational Program sons on arriving at the field. It was an amazing autumn sight, which was just TUESDAY—FEBRUARY 2. what Philadelphia's Director of Public "The Application of Science to Green- Works McLaughlin decided after seeing keepingby Dr. M. A. McCall, Assistant the effect of this new material at a dem- Chief, Bureau of Plant Industry, U. S. onstration on Monday previous to the Dept. of Agriculture. game. Charles K. Hallowell, Philadelphia ag- "Golf Course Soils," by Dr. James Ty- ricultural extension representative, had son, Soils Section, Michigan State college. visited Monteith and the Green Section "The Agricultural Extension Service gardens in Washington the week before And It's Relation to the Golf Club," by and had seen the effect of grass sprayed Charles K. Hallowell, Philadelphia Exten- with the dyes. Monteith sent a trial lot sion representative, Penn. State college. with Hallowell to spray on a portion of the Stadium football field to show the city WEDNESDAY—FEBRUARY 3. authorities. The result was that 600 gal- "Landscaping the Clubhouse Grounds," lons of water and $10 worth of coloring by Charles H. Connors, ornamental horti- matter was sprayed on the field the day culturist, N. J. State Experiment Station. before the game. The effect was a pleasing green turf, "Maintaining Turf in the South," by J. just what the city authorities had asked K. Hanes, Yeamans Hall Club, Charleston, for on October 1st. It was at that time S. C. that they asked Hallowell for recom- "Soil Organisms in Relation to Golf mendations to improve the turf on the Turf," by Dr. N. R. Smith, Bureau of field. They did as suggested—used lime Plant Industry, U. S. Dept. of Agricul- and complete fertilizer, seeded, and mow- ture. ed the grass at a height of two inches. The response to this program was a turf THURSDAY—FEBRUARY 4. 80% perfect by November 10th. Then Japanese, Asiatic and June Beetle Con- freezing temperatures caused a discol- oration. For that reason Monteith's re- trol is to be covered by an expert from cently developed dyes were used to restore U. S. Dept. of Agriculture. the color. "Growing Seed of Golf Course Grasses," by H. F. A. North, USGA Green Section. Club Honors Striley—Larry Striley's Turf Watering Problems to be discussed thirteenth year as pro at Penobscot by Joseph Mayo, Pebble Beach CC, Del Valley CC, Bangor, Me., was celebrated by Monte, Calif; Harold Clemens, Sunset a party at the club. C. J. Russell, sr., Ridge CC, Northbrook, III.; T. T. Taylor, club official, lauded Striley's work on be- Pomonock CC, Flushing, L. I., N. Y.; J. half of the club. Purses were presented T. Haines, Denver CC, Denver; Frank H. Larry and Maynard Bartlett, caddie-mas- Wilson. Charles River CC, Newton Centre, ter. The event marked the beginning of Mass.; Clarence W. Hazlett, Bel-Air CC, Striley's thirtieth year as a pro. QUICKMAIL

HELPFUL NEW FEATURE OFFERED GOLFDOM'S READERS Beginning with February issue

WHAT IT IS —HOW NO FUSSING IT WORKS No loss of time or confusion; no Starting February, GOLFDOM will forgetting to write those offering contain a page of advertisers' helpful ideas in tlieir ads, because coupons on perforated gummed with Quickmail, in one minute and paper. Each coupon will bear an for only one cent in postage, off advertiser's name and address so goes your inquiry. No fuss or that all you have to do to obtain bother now with scribbling on tiny complete information on items ad- reply coupons, addressing enve- vertised is to tear out the gummed lopes, etc. coupon, stick it on a penny postcard and mail. COSTS LESS TO USE Simply lick the coupon like a SAVES TIME stamp, and stick it on the address side of a penny postcard, write You'll save time, money, and you your name, club title and address won't have to tear out pages or on the other side. With Quickmail part pages from your copy of you can mail three coupons for GOLFDOM when addressing ad- the price of one under the old en- vertisers for complete information. velope method.

Now it's easy and quick to get full information before you buy

# Tear Out Paste on Penny m Postcard AOy^ *Tis isil* Fill in Your Name er and Address ClTy Mail GREENKEEPER Q U A L I F I ES

By CLINTON KENT He Is In Best Position to Determine BRADLEY Course Needs, Now Budgets Are Bigger

cost, which makes normal dry weather ^ "Labor and hoard, ^ a dread to the man who produces your golf Worry and wed, facilities. And your great reward Now is the time to make note of these Comes when you're dead; conditions, and take an inventory of your A long time to sweat, golf course investment. In making up the A little to shiver, year's budget, an emergency fund should If that's all we get, be set aside to meet unexpected conditions Where is the river?" as they arise. Every official from the •>. —GRASSHOPPER PHILOSOPHY. president down the line should confer with the greenkeeper. Consider him the sole judge of what amount should be set aside, p REENKEEPERS' perennial problems and if he sees need to draw on this with climatic conditions are again on money, permit him to do so with a free hand. In better times, weather was taken hand, without delay of board meetings. as a matter of course. Today, the ele- Don't worry about him spending need- ments are an important influence on cause lessly. From what I know of greenkeepers, and cost of keeping things green. their own personal financial budgeting Industry as a whole has kept going makes them wise spenders. these lean years on the reserves stored up From the business standpoint, it is only in times of plenty. The business of turf fair to him that he be properly compen- production and golf course maintenance sated for his valued services. And finally, was one of the first to feel the effects of amortize your equipment and material curtailment, and in many cases, will be costs by setting aside an annual depre- the last to recover. Great withdrawals ciation fund for repairs and replacement have been made from soil fertility re- This is not a wail, but a warning! serves, and many courses are trying in vain to produce modern play requirements with antiquated equipment that is suf- N. Y. Greensman Comments on Golf fering from upkeep. Course Labor Conditions Extremes of weather, dry or wet, play havoc with turf and tool. Editor, GOLFDOM The results of stringent "economy" are Dear Sir: apparent on many courses. Ravages of I am very glad to see from Joe Meister's insects, disease and the encroachment of article in October GOLFDOM that there is weeds can be observed from the lack of at least one green-chairman who realizes seed, fertilizer and control materials. Hard the importance of a competent and steady greens, scald and thin turf appear from force of greensmen. the lack of proper irrigation, drainage, It certainly is true that a greenkeeper and maintenance facilities. has his troubles keeping good men from The greenkeeper sees the wear that oc- year to year. When he can't keep them curs on mower knives and drive wheels in and has to go to the risk and expense of dry weather. While the grass may not training new men, whose fault is it? It's need cutting, mowing must be done to keep the club's fault, for when the season is down weed growth and to even turf. Due ended the greensmen are dismissed on to lack of lubricating action of grass, short notice and with no recognition or the reels, even though properly adjusted, thanks. soon heat, expand and bind, resulting in Does the club give these men a Christ- excess wear. Loose soil in thin turf drifts mas present of five or ten dollars ? Very, around grass stools, and pebbles work up very seldom. The club probably will that nick and damage vital machine parts. boast of having a surplus in the treasury Worn and insufficient irrigation equip- while the men who have worked for it ment has to work overtime, at additional have to go on relief unless they are lucky