CONTENTS

1 P4-5 6 P44-49 8 P54-61 WELCOME SPECTATOR SUPPORT FROM APPEAL PACKAGE ALAN GOW 2 P6-19 4 P24-33 7 P50-53 THE TV & 2021 CHAMPIONSHIP MEDIA REGULATIONS 5 P34-43 9 P62 SPONSORSHIP TOCA & MARKETING TEAM 3 P20-23 2021 CALENDAR

2 3 2021 BRITISH TOURING / WELCOME CAR CHAMPIONSHIP

Thanks to the extensive and unrivalled live television coverage from our friends at ITV, and indeed the power of social media, we were proud to have still provided the same superb action and entertainment that fans have WELCOME come to expect, as the huge Welcome to the 2021 British Touring levels of support inspired our Car Championship marketing brochure, teams and drivers to put on a document that we firmly believe the best show possible under highlights why the BTCC is the UK’s only very different and difficult recognised elite series. circumstances.

For obvious reasons, 2020 proved is now the youngest competitor ever One of the final statistics in this The calendar will once again be venues, officials, sponsors, partners, to be the most challenging and to win multiple BTCC Drivers’ titles – at brochure highlights the relentless bookended at – the marshals and of course our fans. All are unprecedented campaign in the just 26-years-old – and his exciting growth of the BTCC in recent years, with season getting underway on the Indy crucial to this unique championship’s championship’s illustrious 62-year driving style is what keeps fans on the more than 1,000 independent outlets circuit and concluding on the world- achievements. history and the only season in which we edge of their . Laser Tools having covered the championship in famous Grand Prix circuit – whilst were unable to welcome our significant has expertly risen through the ranks in 2020 – both nationally and globally – Thruxton will also host two race Within this brochure, you will find key and loyal fanbase trackside. Despite recent years and impressively became producing an incredible 20.3% increase meetings during the year. Further trips statistics as well as quotes from senior the challenges faced, we truly felt the the first Independent outfit to win the on the previous season. to , , Croft, directors of a number of leading brands, public’s enthusiasm and support in overall championship since 2014. Snetterton, and Silverstone outlining the extensive benefits they so many other ways, in what proved In addition, the ever-growing fanbase ensure that the UK’s most competitive have enjoyed through their involvement to be a remarkable and rewarding It was still a hugely valiant title defence continues to enjoy more video and championship will visit every corner of and association with this famous staple achievement in completing 100% of our from , as he narrowly social content than ever before, with a the country. in British motorsport. revised calendar. missed out on winning Britain’s most reach of around 15 million people across coveted motorsport crown for a record the BTCC’s official social media channels Our thanks go to Title Sponsor I hope you share the passion conveyed Thanks to the extensive and unrivalled fifth time, but BMW nonetheless walked every month. and Official Tyre Supplier Goodyear for in this brochure and we look forward live television coverage from our friends away with both the Manufacturers’ and their continued support, along with our to welcoming you to the best show in at ITV, and indeed the power of social Teams’ championships. Looking ahead, we are already busy other commercial and technical partners, town in 2021. media, we were proud to have still preparing for another record-breaking all burgeoning relationships of which we provided the same superb action and As mentioned, we simply could not campaign in 2021. First and foremost, are extremely proud. With best regards, entertainment that fans have come to have put on this remarkable show we are looking forward to welcoming expect, as the huge levels of support without our long-term broadcast our hugely loyal fanbase back to The BTCC continues to go from inspired our teams and drivers to put partner ITV, attracting impressive TV the circuits, with around 380,000 strength-to-strength, but we couldn’t on the best show possible under very audiences once more despite the spectators regularly attending events bring this magnificent sporting spectacle different and difficult circumstances. delay to proceedings. In fact, such is each season over the last five years. to life without our loyal teams, drivers, the ongoing success of the series and Alan J Gow I congratulate Ash Sutton and Laser its prosperous relationship with one BTCC Chief Executive Tools Racing on their impressive haul of of the UK’s network giants that a new overall and independent honours. Ash five-year term was recently agreed, ensuring that the BTCC will remain live and free-to-air until at least the end of the 2026 season.

4 5 2021 BRITISH TOURING / THE CHAMPIONSHIP CAR CHAMPIONSHIP

THE CHAMPIONSHIP The British Championship is one of the world’s pre-eminent motor racing competitions and boasts a heritage stretching back more than 60 years. Only NASCAR and Formula 1 have longer continuous histories than the BTCC, giving a clear indication of the series’ enduring appeal.

THE HOME OF LEGENDS

Established in 1958, the BTCC has championship’s inaugural campaign, of . The legendary continually attracted legendary names with the old marketing mantra of ‘win on Italian outfit was the third manufacturer and iconic marques which relish Sunday, sell on Monday’ ringing true for of the decade to take home the overall the opportunity to go doorhandle- all brands and manufacturers involved. title before Ford and its flagship RS500 to-doorhandle for one of the most entered the fray. BMW also pitched up prestigious trophies in racing. Over the Cars of all shapes and sizes have with its iconic M3 saloon and the pair course of the last six decades, race-tuned traditionally made up the BTCC grid, proceeded to battle it out at the head of versions of easily recognisable road cars with the diverse scope of entries a key the championship well into the ‘90s. have battled for superiority around the selling point for the series. British-built UK’s premier motorsport venues to create household names such as Austin, , a spectacle like no other. With the very Lotus, Jaguar, Sunbeam and Triumph best touring car talents behind the wheel fought for titles in the early years of and industry-leading engineers in the competition, with the major homegrown garage, it is easy to see why the BTCC marques of the ‘50s, ‘60s and ‘70s continues to be the country’s biggest and embracing a range of different body best motorsport success story. styles and philosophies with surprising results. A key element of the BTCC’s attraction to fans is the opportunity to see their The success of these formative seasons own car - or one they aspire to buy led to the world’s most prominent - competing with and beating rival automotive giants pulling out all the stops makes and models out on the circuit. to secure success in the ‘80s, with This is as prevalent today as during the and leading the way before the 6 7 For us, bringing the Hyundai i30 into the BTCC in 2020 was both a tremendous challenge and a tremendous honour. To take on the task of introducing a brand new car in only our second season in what we consider to be the world’s toughest touring car championship demanded incredible commitment from the whole team, but each and every member stepped up to the plate magnificently.To a podium finish in the car’s first race weekend – making history in the process – was a superb achievement, and demonstrated how the BTCC’s regulations offer all teams fielding all shapes and sizes of car the opportunity to compete on equal terms. Unlike in some other series where it comes down to having the biggest budget, in the BTCC, it is all about skill and ingenuity. As a small Independent team, being able to genuinely take the fight to the Manufacturer outfits is not only THE UK’S ELITE DIFFERENT DRIVERS hugely motivating but also key to keeping our 1958 15 loyal sponsors happy. MOTORSPORT SERIES REACHED THE PODIUM WAS LAUNCHED MORE IN 2020 – MORE

THAN SIX DECADES AGO THAN HALF OF THE JUSTINA WILLIAMS ORIGINAL ENTRY LIST TEAM PRINCIPAL,

8 9 2020 was certainly an interesting season for various reasons, and congratulations must go to the whole team at TOCA for pulling it together and delivering virtually a full campaign with some fantastic racing right the way through – it was a remarkable effort by all involved in very difficult circumstances. The BTCC is just such an exciting and enjoyable spectacle, and such a competitive series in which the level seems to go up DIFFERENT each year and the margins are always so DRIVERS WON small. We saw so many different winners CONSECUTIVE RACES IN 2020 in 2020 and so many different drivers on 63 the podium, and that’s probably the thing BTCC SEASONS DIFFERENT about the BTCC that’s most engaging for 7 spectators – it’s always incredibly close. TEAMS WON RACES IN THE 2020 GRAEME GRIEVE SEASON CHIEF EXECUTIVE OFFICER, BMW UK

THE MODERN ERA The BTCC in its present form is home to Hyundai, Infiniti, Mercedes, Vauxhall and renowned teams, unrivalled engineers9 VW cars were also present on the grid in The 1990s heralded a rich period in and world-class drivers as well as first- 2020. For 2021, there will be yet another the BTCC’s history as its legacy was rate officials, experienced management different model on show, with Team cemented both nationally and around and leading sponsors - all of whom HARD at least two brand new the world. Manufacturers made the combine to ensure the championship Cupra Leons. most of favourable economic conditions continues to thrive. and booming automotive interest by Key to the BTCC’s enduring success has spending huge amounts of money in Having been an integral part of the been the potential for independently- a bid to become the authority on the championship in the ‘80s and ‘90s, BMW run teams to face off against major biggest domestic sporting platform officially rejoined the BTCC fold in 2017 manufacturers on a level playing field available. This era was and enjoyed stunning success alongside without the need for factory support, characterised by Alfa Romeo, BMW, West Racing, again winning both as proven by Ash Sutton’s title triumph Ford, , Mazda, , , the Teams’ and Manufacturers’ titles in with Laser Tools Racing in 2020. , Toyota, Vauxhall and Volvo all 2020. Meanwhile, Toyota - a stalwart of The consistently close competition proffering their full backing to teams and the series in years gone by - made waves is testament to carefully formulated forming works’ outfits. This investment with its return in 2019 and combined sporting and technical regulations, created a fearsome technological arms with to launch allowing any number of entrants on race that produced spectacular racing consecutive championship challenges the capacity grid to experience success on massive budgets. The level of in an all-new Corolla. Finally, multiple - regardless of car body styles or expenditure was ultimately unsustainable title-winning manufacturer Honda - in engineering philosophy. This mantra and the bubble burst at the turn of the conjunction with long-term partner Team encourages ultra-competitive racing Millennium, but the varied, high level of Dynamics - completes the modern-day between a host of recognisable makes competition remains to this day. factory-backed entries, while , Ford, and models, with single-car teams able

10 11 “The BTCC is one of the best-loved, most famous motor racing championships in the world and provides a 15.8 great opportunity for Goodyear MILLION* to get close to the hearts TOTAL UK TV AUDIENCE and minds of motorsport * All UK TV data supplied by Nielsen/BARB enthusiasts.” – one fewer event in 2020 due to delayed season

Working across many over the BEN CRAWLEY years, the BTCC was a very pleasant surprise. MOTORSPORT DIRECTOR, It isn’t often you find a competitive elite GOODYEAR that welcomes people into the ‘inner circle’ like the BTCC does. The talent that takes to regularly take on larger manufacturer- day as the Yuasa Racing star “It’s an absolute dream to win this title,” backed outfits – whatever their budget. looked to banish memories of his 2019 said Sutton. “The BTCC is one of the part in this sport is unprecedented and in my A prize fund in excess of £250,000 heartache, but it was 2017 champion toughest and most competitive series humble opinion not recognised enough – from – including Goodyear’s rewarding tyre Ash Sutton who kept his cool around the in the world, so to come out on top is bonuses – ensures there is plenty to play 1.2-mile circuit, winning race two before hard to put into words. This one feels the skills of the drivers and the dedication for across the ten race weekends. coming home sixth in the final race of even sweeter than back in 2017. It has of the teams to the loyalty of the fans. I the season to claim his second overall been a long time since an Independent The battle for the overall Drivers’, title in the series and a first for Laser team won the overall championship, so have never witnessed a sport so passionate Manufacturers’ and Teams’ titles in Tools Racing at the wheel of the new I have to thank Laser Tools Racing, BMR about its fans and a sport with such loyal and 2020 went right down to the wire in a Infiniti Q50. Turkington finished 14 points Engineering and everyone involved. dramatic finale at Brands Hatch. As in behind, while Cammish was a further two fanatical fans. The BTCC epitomises what sport 2019, five drivers entered the weekend back in his Type R (FK8). “We all really missed the huge crowds should be about – it’s competitive, driven, fun with a mathematical chance of claiming in 2020, but hopefully we’ve been able the crown and a spectacular showdown As well as overall Drivers’ honours, to put on a show for everyone during and exhilarating but most of all supportive, ensued around the historic Indy circuit. Sutton and Laser Tools Racing claimed what has been a difficult year and fingers a community that thrives on success and both Independents’ titles while Team crossed we will be able to welcome Defending champion Colin Turkington, BMW took Manufacturers’ and Teams’ them back trackside in 2021. It’s been achievement. hunting a record-breaking fifth BTCC title, honours. Turkington was presented absolutely mega to even be racing after was the man to catch with the Northern with the Goodyear Wingfoot Award for everything that’s happened, and without Irishman holding a slim nine-point best qualifier across the campaign and the fans’ support at home that wouldn’t advantage over the chasing pack prior to Michael Crees won the Trophy have been possible.” SUSANNAH SCHOFIELD OBE the action getting underway. However, - for competitors yet to score a podium CEO, PITCH SPORT BTCC APP wet weather left the Team BMW star finish before the start of the season - struggling for grip in his 330i M Sport driving for The Clever Baggers with BTC and opened the door for his rivals. Dan Racing outfit. Cammish won the opening race of the

12 13 We are delighted to be bringing in a new marque to the BTCC. The CC has enjoyed a great deal of success over its life, but it’s time for change as we look to the new hybrid era of touring cars.

We have done a lot of research and we believe that the dimensions and overall shape of the Cupra Leon will Twitter BTCC work perfectly with the current BTCC regulations. A lot of hard work and countless hours lie ahead, but we are DIFFERENT confident that we can turn this new 15 car into a competitive beast that will MAKES OF CAR HAVE ENTERED be mixing it at the front from the get-go next season. DIFFERENT UNDER NGTC

MARQUES BREAKING NEWS: REGULATIONS, 11 ON THE 2020 Motorsport Games signs long-term OF WHICH HAVE agreement with the British Touring Car MANAGING DIRECTOR, Championship to create video game BTCC GRID WON RACES TEAM HARD 1070 LIKES and esport series

10All drivers and teams are encouraged to 2018, and the new system is due to come the BTCC and the TOCA Hybrid project collaborate with the BTCC in engaging into effect in 2022. This hybrid solution, itself,” said BTCC Chief Executive, Alan promotional activations, from ITV which will sit within the current technical Gow. television features and Pit Lane Walkabout regulations, is set to replace the current autograph sessions to PR stunts. The success ballast system and will allow “The BTCC was the first major touring championship is continually striving to drivers to use additional power for passing car series to confirm its intentions innovate and entertain, demonstrated by and defending while heralding new and pathway for introducing hybrid the willingness of series organiser TOCA competitive strategies and opportunities technology and this is clearly another to experiment with the format of race during each race. hugely significant milestone as part of that. weekends. The influx of entries over the past five years, as well as the expansion BTCC organiser TOCA awarded an “This is obviously just the start of the of existing outfits, is evidence that this exclusive contract to Electronics extensive programme ahead, prior to the approach is paying dividends. for the design, supply and servicing of full introduction of hybrid technology this system, and Speedworks Motorsport into the BTCC in 2022, but Cosworth, The hugely successful NGTC regulations successfully integrated and validated the Speedworks and all of the technical are well into the second half of their solution into its new Toyota Corolla during partners involved should be congratulated extended 15-year term and are due to be a promising maiden test run at Snetterton for the professionalism, expertise and in place up until the end of 2026. With in July. All major TOCA technical efficiency shown. the short to mid-term future of the BTCC partners worked in tandem to define the on a stable footing, TOCA has taken the specification, technical integration and “Despite these challenging times, the opportunity to announce a pathway for performance parameters of the power BTCC and its partners have worked RACE- the introduction of hybrid technology into unit, ensuring its packaging and cost were extremely hard to ensure that the TOCA the series. The BTCC therefore became the most suited to the series. Hybrid car made its track debut as WINNING first major touring car championship in the originally planned and it was an extremely world to announce a transition to hybrid “The first track test was an extremely positive and successful test.” MARQUES power when plans were outlined in August proud moment for everyone involved in IN 2020

14 6 15 TITLE Instagram BTCC CONTENDERS ON FINAL DAY OF SEASON

btcc Contenders... READY!? 5 2235 LIKES #BTCC

Instagram BTCC

btcc Oh what a feeling... #BTCC 1624 LIKES

It’s an absolute dream to win this title. The BTCC STAR ATTRACTION is one of the toughest and most competitive series in The BTCC is committed to continuing to podcasts ‘Tin Top Tuesday’, ‘Lamb & fiercely-contested single-make series engage with and appeal to a growing and Flag’ and ‘Never Mind The Ballast’ give featuring Porsche, Ford, Ginetta and the world, so to come out on top is hard to put into knowledgeable fanbase, meaning the fans even greater insight behind the MINI machinery all on show. However, words. This one feels even sweeter than back in 2017. It trackside experience - making sure the scenes of the series while the BTCC app the BTCC remains the headline act, with sport is easily accessible to all supporters - is a growing platform that showcases qualifying on Saturday setting the grid has been a long time since an Independent team won is of utmost importance. Admission is free the industry-leading work done by the for the first of three action-packed races the overall championship, so I have to thank Laser Tools for children at each event and the majority championship’s media team. on Sunday. The finishing order of race Racing, BMR Engineering and everyone involved. We all of circuits extend that benefit to those up one decides how the field will line up to the age of 16, highlighting how the next This impressive social media footprint for race two, while race three’s starting really missed the huge crowds in 2020, but hopefully generation of fans is firmly at the forefront complements ITV’s unparalleled eight- positions are determined by a partially we’ve been able to put on a show for everyone during of the championship’s focus. hour live race day broadcasts, which reversed grid. The top 12 are mixed give the BTCC the honour of being the up via a random draw, making for an what has been a difficult year and fingers crossed we The high level of interactivity between only significant motorsport series to be unpredictable, crowd-pleasing finale. will be able to welcome them back trackside in 2021. It’s drivers and supporters is a standout shown live and free-to-air on a major attribute of the BTCC, with every event British television network. Comprehensive Championship positions then race results been absolutely mega to even be racing after everything adopting an ‘open paddock’ policy that highlights programmes, streaming determine the level of success ballast that’s happened, and without the fans’ support at home allows spectators to get up close to the options via the ITV Hub and bespoke carried by each car, with the leader that wouldn’t have been possible. stars of the show. TOCA has also taken packages for global audiences ensure harbouring the full complement. This steps to ensure that this relationship fans around the world can keep right up- forces drivers and teams to adapt their is just as strong away from the track, to-date with one of the most high-profile strategies, demonstrating their sporting ASH SUTTON working with ITV to produce in-depth championships around. and technical prowess, while generating 2020 BTCC CHAMPION features and interviews that are then some truly breathtaking entertainment for pushed out on social media by teams, A bumper support package accompanies the watching crowds - making the BTCC drivers, the championship and its long- the championship at each of the ten an irresistible win-win proposition for standing broadcast partner. Regular race weekends on the calendar, with competitions, partners and fans alike. 16 17 ON AVERAGE OVER THE LAST FOUR YEARS, THE One thing the BTCC has always had is accessibility. BTCC HAS ATTRACTED There are few other major series – in any sport – where you 384,000 SPECTATORS PER can get up in the morning, go to the event, buy a ticket on BACK TO THE TRACK SEASON. WITH TRACKSIDE the gate and go in and meet the participants. As a sporting ATTENDANCE EXPECTED day out – planned or unplanned – it is quite unique. TO RETURN IN 2021, THE BTCC LOOKS FORWARD TO WELCOMING COMPARABLE DEDICATED FANS NUMBERS NEXT SEASON. 1992 BTCC CHAMPION AND CURRENT ITV4 COMMENTATOR 2016 384,500 2017 385,100 2018 381,600 2019 384,800 TRACKSIDE TRACKSIDE TRACKSIDE TRACKSIDE ATTENDANCE ATTENDANCE ATTENDANCE ATTENDANCE

18 19 2021 BRITISH TOURING / 2021 CALENDAR ICONIC VENUES CAR CHAMPIONSHIP THE LENGTH AND BREADTH OF THE UK FORM THE 2021 8 CALENDAR 2021 Rounds Rounds Rounds Rounds 01 / 02 / 03 04 / 05 / 06 07 / 08 / 09 10 / 11 / 12 3rd /4th 17th / 18th 8th / 9th 15th /16th April April May May CALENDAR Brands Hatch Donington Park Thruxton Oulton Park (Indy) (National) (Island)

ON THE ROAD AGAIN In addition to this, sponsors, teams, drivers and partners benefit from myriad Once again, the 2021 BTCC calendar opportunities for regional marketing comprises an extensive assortment of the activations, while the series’ global UK’s premier motor racing circuits, each broadcast partners offer international reach Rounds Rounds Rounds providing a unique layout with distinct throughout each and every campaign. 13 / 14 / 15 16 / 17 / 18 19 / 20 / 21 features. The demands and range of technical requirements at the various 12th / 13th 31st July / 14th / 15th While the 2020 season had to take place circuits push the teams, drivers and June 1st August  August behind closed doors, with an annual average engineers to the maximum in their quest of 383,600 spectators attending the live Croft Snetterton Knockhill to thrive at each event. events over the past five seasons, 2021 (300) is expected to once again see a strong The current calendar returns to the presence from the loyal ABC1 audience, 30-round format traditionally used by the following continued levels of engagement series, with eight different venues on the during the period. roster. As always, the circuits that make up the schedule are selected for their outstanding combination of high-quality Rounds Rounds Rounds trackside experiences and excellent facilities, as well as their range of locations – ensuring 22 / 23 /24 25 / 26 / 27 28 / 29 / 30 accessibility for BTCC fans all over the UK. 28th / 29th 25th / 26th 9th / 10th August September October Thruxton Silverstone Brands Hatch (National) (Grand Prix)

20 21 The BTCC is unquestionably one of the highlights on Thruxton’s annual calendar, and when we were offered the opportunity to ‘double up’ again in 2021, we didn’t need asking twice. Thruxton could almost have been tailormade for thrilling touring car action, with the circuit’s flowing nature favouring tight slipstreaming battles – at speeds of up to 170mph – that never fail to entertain. 384,000 The championship’s close racing, big Rounds 19 / 20 / 21 FANS ON AVERAGE personalities and unrivalled accessibility make HAVE ANNUALLY it a fantastic family day out for all ages. Having KNOCKHILL sadly not been able to welcome spectators in VIEWED THE ACTION 2020 due to the global pandemic, rest assured TRACKSIDE AT BRITAIN’S we will be pulling out all the stops to ensure MOST PROMINENT fans enjoy the best BTCC experience to-date at Britain’s fastest circuit in 2021. MOTORSPORT VENUES OVER THE PAST PAT BLAKENEY FOUR YEARS OPERATIONS MANAGER, THRUXTON MOTORSPORT CENTRE Rounds 13 / 14 / 15 CROFT

Instagram BTCC

Rounds 10 / 11 / 12 Rounds 04 / 05 / 06 OULTON PARK DONINGTON PARK

Rounds 16 / 17 / 18 Rounds 25 / 26 / 27 SNETTERTON SILVERSTONE

btcc And here he is, your 2020 Rounds 01 / 02 / 03 / 28 /29 / 30 Kwik Fit British Touring Car Rounds 07 / 08 / 09 / 22 / 23 / 24 Champion... Ash Sutton BRANDS HATCH 3484 LIKES THRUXTON

22 23 2021 BRITISH TOURING / TV & MEDIA CAR CHAMPIONSHIP “We are delighted to extend our contract with the British Touring Car Championship. Fans throughout the UK can watch free-to-air some of the best racing in European motorsport through to the end of the 2026 season and we look forward to developing the coverage even further with our friends at TOCA.”

NIALL SLOANE DIRECTOR OF SPORT, ITV TV & MEDIA As the UK’s leading motorsport series, the British Touring Car Championship boasts world-class media figures - from its range of burgeoning social media channels to its unrivalled race day television coverage, not forgetting regular appearances on radio broadcasts and in the printed press. Between the conclusion of the 2019 and 2020 campaigns, a total news reach across all platforms of over 93.5 million people was recorded from more than 1,100 different broadcast, print and online sources globally.

A BROADER PERSPECTIVE

The BTCC’s lasting appeal has enabled television product during primetime year to a close, reminding fans of the the series to shape long-standing on ITV4, live streaming, ITV highlights season’s best moments. BTCC coverage creative relationships with Britain’s top packages and a presence on the ITV is available on-demand via the ITV Hub broadcasters, who have helped to ensure Hub. The broadcast arrangement is set and at itv.com/btcc for 30 days after the series remains original and dynamic. to provide at least 340 hours of coverage the chequered flag falls, helping to The current multi-year partnership with each season - 180 hours of broadcast continually meet the growing demand for ITV began in 2002, with the channel time across the ITV channels (live and streaming and catch-up services. now scheduling an immense eight hours highlights), plus another 160 hours of of primetime programming for high- online streaming and highlights. More Qualifying sessions are streamed live via definition free-to-air motorsport each than 215 hours of coverage during itv.com/btcc and are accessible across race day. the truncated 2020 season yielded mobile devices, while highlights as well cumulative viewer numbers of nearly as expert analysis can also be located A new five-year agreement was reached 16 million. through ITV Motorsport’s dedicated in 2020 for ITV to continue broadcasting BTCC website. all of the BTCC action until at least 2026 In addition to the live coverage, 60 and on Britain’s leading commercial network, 90-minute highlight programmes follow Putting the fans at the centre of the extending an unprecedented coverage the race day show and are broadcast action is paramount to the BTCC, and the package for a UK-based motor racing across the ITV network. A two-hour series is continuously exploring new and series. This comprises a high-quality end-of-season review then draws the exciting methods to achieve this. With 24 25 LIVE & FREE IN 2021, THE BTCC WILL BE THE ONLY MAJOR MOTORSPORT SERIES SCREENED LIVE AND FREE- 19+ TO-AIR ON A MAJOR UK MILLION* TELEVISION NETWORK. TOTAL UK TV AUDIENCE [AT TIME OF BROCHURE PUBLICATION] DURING A REGULAR BTCC SEASON * All UK TV data supplied by Nielsen/BARB

that in mind, the championship strives supplied with the best possible product. many major motorsport championships Motorsport fans want , wheel-to-wheel racing, world- to produce accessible and engaging Not only that, but the BTCC’s global in the world have an unbroken - and in class teams and characterful drivers. The British Touring Car social media posts, with innovative video appeal extends to all four corners of fact increasing - free-to-air broadcasting content produced by ITV. This yields an the globe, with races aired across six relationship spanning a quarter of a Championship continues to deliver all of that better than impressive 500 bespoke features per continents – Europe, North America, century with the same broadcaster, almost any other discipline. There is invariably excitement and year, some of which are posted ‘as-live’ South America, Asia, Africa and Oceania – but by my reckoning it’s probably only during on-track sessions. by key broadcasters including ESPN, Sky one… the iconic British Touring Car drama right to the chequered flag in the final race of the final Sports, Star Sports, TV3 and MotorTrend Championship.” weekend, which means unparalleled entertainment for fans and A new addition for 2020 was the channel. value for sponsors throughout the season. That was especially introduction of social media graphics, On a regional scale, local ITV and whilst title partner Kwik Fit has also “I’m immensely proud of the great and BBC broadcasters supply invaluable important in 2020, as the Coronavirus pandemic caused so produced a number of video features close partnership that we have with ITV,” promotion, with dedicated coverage for much uncertainty, but the BTCC navigated its way through with and documentaries. These have received said BTCC Chief Executive, Alan Gow. drivers and teams whenever the BTCC overwhelmingly positive feedback from “Their commitment and enthusiasm to paddock rolls into town. Sports desks supreme confidence and professionalism. For journalists, the fans, partners and industry professionals bringing the BTCC to as wide an audience often focus on the local competitors, BTCC is the most accessible top-flight racing series around, and have the potential to go viral, with a as possible is absolutely unrivalled. It was adding to the series’ airtime with with opportunities to interview teams, drivers and management total reach of five million people. vital to me that the BTCC maintained its exposure in the build-up to, during and vast live free-to-air coverage. Simply, we after race weekends while offering them thanks to a PR team that understands what makes a story, and In addition, frequent special features want the maximum amount of people to a chance to revel in the spotlight in front the series’ success is driven by one of the largest and most loyal enable viewers to go behind-the-scenes, be able to watch our great racing – it’s the of millions of viewers across the different as key team personnel and drivers bedrock of our enormous popularity. So regions. fan bases in the sport – full live coverage on ITV is testament to provide in-depth session analysis, hiding our championship away behind its enduring appeal. bolstering the BTCC’s status as a a paywall would only have the exact Appearances on some of the UK’s most fan-friendly and engaging motorsport opposite effect. With the new hybrid popular lifestyle shows, meanwhile, are championship providing the most regulations and our fantastic broadcasting similarly a staple, from Top Gear and Good comprehensive view possible into the coverage now locked into place right Morning Britain to Loose Women, The WILL DRON series and all of its stars. The BTCC and through to the end of 2026, it provides One Show, This Morning and Ant and EDITOR, DRIVING.CO.UK AT THE SUNDAY TIMES ITV are constantly communicating to the solid foundation on which all our Dec’s Saturday Night Takeaway. ensure cutting-edge programming, teams and partners can base, and build, with partners and supporters unfailingly their involvement. I’m not sure how

26 27 BTCC MEDIA PARTNERS The BTCC has gone from strength- Partnerships such as this enable the BTCC MEDIA OFFICE AND THE Media partnerships are another crucial to remain firmly on the radar of the UK’s to-strength in recent years and we aspect of the BTCC’s media activity, further OFFICIAL WEBSITE most prominent automotive publications. expanding the series’ reach across the The championship’s Media Office are delighted to be continuing our Coverage includes special features, board. The 2020 season saw the launch maintains close communication with test drives of manufacturers’ road and association with such a prominent of a dedicated channel on Motorsport. national and global media to generate competition cars as well as previews, tv, the ‘Over-The-Top’ platform from comprehensive, high-quality coverage and popular race series. Through race reports and reaction, accompanied Motorsport Network. The BTCC utilises across a wide range of leading outlets, by myriad online articles. For example, our recently-introduced dedicated Motorsport Network’s global production while simultaneously keeping fans Autocar’s content is tailored specifically and distribution service Motorsport up-to-date throughout the season motorsport section of Autocar and to the championship and its audience, 242,000 Studios to create engaging new content via the official btcc.net website. This reaching over half-a-million YouTube expanded online coverage, we’re and tap into a 56 million-strong monthly showcases each aspect of the series’ BTCC.NET UNIQUE subscribers. The series reciprocates these looking forward to producing more audience. extensive media output – from breaking benefits by emblazoning the publication’s news stories covering the entire field exciting BTCC features, news and VISITORS PER MONTH logo in conspicuous locations throughout Haymarket Consumer Media – one of to race results, video content, interview the weekend, from ITV’s interview videos for our audience of car the world’s most renowned and largest audio clips, exclusive features and backdrop to the podium and on the side of publishing houses – has been the official competitions offering money-can’t-buy enthusiasts and buyers alike to enjoy, every car on the grid. media partner to the championship since prizes. In addition, circuit commentary, as this partnership edges ever nearer 2014 with Autocar, the company’s flagship car tracking and live timing ensure fans motoring magazine, supplying regular can be up-close to the action from to a decade of success. features and promotional advertising to a anywhere in the world. dedicated and engaged audience, both in print and online. MARK TISSHAW EDITOR, AUTOCAR

28 29 179,000 52,500 FANS LIKE THE FACEBOOK INSTAGRAM HAS PAGE – A 2.3% INCREASE WITNESSED THE BIGGEST FROM 2019 TO 2020 INCREASE IN RECENT YEARS, YIELDING A 22.1% RISE FROM 2019 TO 2020

Btcc.net attracts over five million visitors grown in significance for drivers, teams The series’ proactive strategy centres The combination of all of these aspects each season, while the championship’s and sponsors due to ever-increasing on captivating, shareable content means the BTCC reaches its global THE BTCC REACHES UP official YouTube channel houses media attention and is now established which subsequently increases fanbase instantaneously, with high- the series’ broadcast-quality pieces as an important date in the motorsport engagement with its fans. The official quality content being seen by more TO 15 MILLION PEOPLE – produced by ITV for Facebook, calendar. In 2019, the launch took place BTCC Facebook and Twitter channels viewers than ever before. The series PER MONTH ACROSS ITS Instagram and Twitter – and serves as in the form of an exclusive curtain-raiser continue to flourish, taking the lead makes a conscious effort to always be an archive for all of the best in historic at the historic Hever Castle with all of on the championship’s social media innovating and pushing forward, which SOCIAL MEDIA PLATFORMS clips and current championship action. the leading contenders in attendance, offering. Around 180,000 fans have helps to ensure the BTCC remains a followed by a day of testing at Brands liked the Facebook page – a 2.3% topic of conversation in the off-season The BTCC’s digital video output reach Hatch with free entry for fans meaning increase year-on-year – while Twitter as well as between races. reflects the success and continued they could enjoy the pre-season buzz. saw a follower gain of 6.1% to 84,900 in demand for ITV-produced, social media- A similar format was planned for the 2020. However, the biggest increase in Working closely with drivers, teams, oriented video content. A viewership of 2020 launch, with an evening event in followers came from Instagram, which sponsors and partners year-long, the five million was recorded throughout Henley-on-Thames preceding testing has witnessed the greatest growth in BTCC Media Office delivers competitions the 2020 season. Audience figures at Silverstone, but the Coronavirus recent years, with a fantastic variety of offering phenomenal prizes, from meet- are sustained during the off-season outbreak necessitated a rethink. first-rate photographic and video content the-team experiences to grid walks as well, with fans exploring the range yielding a 22.1% rise to 52,500 followers. and VIP hospitality. These competitions of highlights footage and recalling SOCIAL STATUS are seen frequently by hundreds of standout, iconic moments from years Page likes and follower figures, thousands of fans across the BTCC’s Yet another key pillar of the BTCC’s gone by. however, only tell a small part of the channels, generating publicity, wider overall media package is social story. Across all of its social channels, invaluable insights and spreading the media, reflecting the series’ main values The annual Season Launch also falls BTCC content regularly reaches 15 message far and wide. and enabling fans to get ever-closer to under the media team’s remit, offering million people each month – a highly their racing heroes and the sport itself. key print, radio, TV and online media the dedicated audience that can easily rival Social media channels provide a unique opportunity to preview the upcoming those from similar series around the platform, allowing the championship season. In recent years this event has globe. For example, the BTCC Twitter to strengthen its connection with BTCC account routinely achieves engagement supporters as it continues to deliver figures that are three-and-a-half times exceptional behind-the-scenes access greater than the industry standard for to the teams, paddock and star drivers. 30 sporting brands. 15m 31 3.2mBTCC ITUNES 74.8mBBC & INDEPENDENT PODCAST RADIO LISTENERS DOWNLOADS ACROSS THE COUNTRY (JANUARY - SEPTEMBER, 2020)

ONLINE, PRINT & RADIO magazine Auto Express is another loyal appointed radio agency, Matt Jones We are delighted to be working with the

supporter of the BTCC, while the world’s Cre8media Ltd, coordinates interviews BTCC to expand the digital reach of the race The national press cover race weekends longest-running and premier racing and reports, generating 85 hours of from start to finish on a regular basis, publication, Motor Sport, hosts a variety airtime on 218 regional and local BBC series and its behind-the-scenes content to consisting of event previews, qualifying of series-specific content both in its print and independent radio stations in 2020, brand new audiences. And with our extensive reviews and race reports both in print editions and across its online channels. with a potential audience reach of 74.8 and online. The Daily Express and million listeners across the country. archive of historic BTCC content over three Daily Star feature the BTCC alongside The BTCC spends its season traversing decades in Duke Video, the possibilities for their other motorsport content such the length and breadth of the country The Official BTCC podcast page on delivering interesting, exclusive content for as Formula 1 and MotoGP. The Daily and therefore takes great care to nurture iTunes features news and interviews Telegraph, Financial Times, Independent relationships with regional media. With throughout the season. A total of 2,473 BTCC fans on this channel are endless. The and Daily Mail have similarly covered local drivers and teams frequently interviews were produced for radio channel will be a destination for fans of the the series in news pieces, while producing the headlines, a plethora of broadcast in 2020, whilst the BTCC articles in the likes of GQ, Square prominent news outlets report on the iTunes page was updated with almost BTCC and a great place for others to discover Mile and Top Gear Magazine outline high-octane action as it unfolds. 1,500 podcasts, yielding 3.2 million the race series. the championship’s link to lifestyle downloads (January – November) – and specialist publications, further The championship also provides radio testament to the series’ enduring highlighting the BTCC’s diverse appeal. stations up and down the UK with popularity. perfect broadcast material. BBC Radio JAMES ALLEN The UK’s leading motorsport news 2’s Chris Evans and Simon Mayo shows PRESIDENT, MOTORSPORT NETWORK outlets – Autosport and Motorsport have both featured championship News – produce extensive multi-page material, as have BBC 5Live, talkSPORT spreads with regular features from the and sister station talkRADIO. The series’ paddock. Popular weekly motoring

32 33 2021 BRITISH TOURING / SPONSORSHIP & MARKETING CAR CHAMPIONSHIP

SPONSORSHIP & MARKETING The BTCC provides unrivalled publicity opportunities, making the series an extremely desirable marketing platform for a wide range of brands. The championship is built upon an historic legacy and has developed an impeccable reputation for generating enthralling on-track action, drawing capacity crowds and offering unparalleled free-to-air television coverage.

The BTCC’s appeal from a sporting partner Yuasa’s tenth anniversary in the Hospitality is the cornerstone of the perspective is enhanced by the fact that championship in 2020, a throwback BTCC’s marketing and sponsorship the country’s best drivers are competing livery was applied to the bonnet of both offering, with the series providing a wheel-to-wheel in well-known cars Halfords Yuasa Racing Honda Civic Type perfect backdrop for teams, sponsors produced by major manufacturers. R FK8s for the Thruxton weekend. and partners to entertain guests at any Businesses looking to boost their brand given race weekend. In a regular season, awareness therefore have a unique THE WEEKEND the paddock is a hive of motorsport opportunity to be part of one of the EXPERIENCE networking and business-to-business most respected motorsport series in the opportunities, with many of the industry’s world, with the championship boasting The BTCC sets itself apart from other key personnel in attendance throughout hundreds of thousands of highly- national motorsport series by being the the year. The potential for corporate engaged fans, impressive TV viewership only major championship with extensive, activities while watching top-drawer figures and an ever-expanding social day-long free-to-air coverage on a prime racing in an exemplary setting positions media reach. UK network courtesy of its long-standing the championship as an ideal vehicle and hugely successful partnership with for facilitating new business ties and Activations of varying size and scope are ITV. The past 63 years have seen the strengthening existing ones. continually implemented throughout the BTCC refine its winning combination of season, with creativity and imagination star drivers, recognisable cars and first- at the forefront of the BTCC’s specialised rate circuits to create an extraordinary marketing and PR programme. Sponsors spectacle that generates thrilling on-track widely adopt a similar approach. As action and attracts record viewing figures. a case in point, to celebrate joint title 34 35 Kwik Fit’s second year as title sponsor was obviously a completely different experience from our first in 2019. However, in some ways the challenges brought by the pandemic served to highlight the strength of the partnerships that the BTCC has built. Working together, TOCA, the teams, the circuits, ITV and all the other stakeholders delivered a season that was not just about operating under COVID-19 restrictions, but also memorable for many positive reasons. While it was hugely disappointing not to be able to be at the tracks, we have engaged with fans through social media and the support from ITV has 1,113TRACKED OUTLETS COVERED 16TEAMS FOUGHT been extensive, delivering strong awareness for the Kwik Fit brand with a nationwide audience. We THE BTCC BETWEEN THE IT OUT FOR are delighted to be continuing our partnership and END OF THE 2019 AND 2020 GLORY IN 2020 are looking forward to the new season, whatever SEASONS ACROSS GLOBAL, 2021 may bring. NATIONAL AND REGIONAL

MEDIA ANDY LANE

(SOURCE: KANTAR MEDIA) MARKETING DIRECTOR, KWIK FIT (GB) LTD

36 37 “We are incredibly proud to celebrate ten years in the British Touring Car Championship with Honda and . Since our partnership began in 2010, we have enjoyed phenomenal success and many fantastic memories, both on and off the track. The Yuasa brand has become synonymous with BTCC racing and the works Honda team – it’s been such a big part of our business culture over the last ten years.”

THIRTY-SIX DRIVERS JAMES HYLTON 36 MANAGING DIRECTOR, HAVE BEEN CROWNED CHAMPION IN THE GS YUASA BATTERY SALES UK LTD STORIED HISTORY OF BRITAIN’S PREMIER MOTORSPORT SERIES

Instagram BTCC 2020 marked our second year in the

BTCC, and whilst it was clearly a very The calendar’s broad geographical to immerse guests in the action while As well as industry-leading coverage different season to our first due to the spread allows teams and commercial circuit commentary, live television feeds on ITV, the BTCC boasts strong partners to host clients from across and timing screens keep everybody relationships with a number of high- pandemic, it nonetheless delivered real the , with each track up-to-speed when out and about in profile television programmes which return on investment – not to mention boasting its own character, history and the paddock. These highly professional help to keep the championship in the iconic layout. The circuits provide a full hospitality operations frequently extend spotlight away from the racetrack. some sensational racing and amazing range of top-class facilities to cater for all beyond race weekends, with guests and Teams, drivers and brands are given results with EXCELR8 Motorsport’s fans and guests – including permanent business partners often invited to take exposure in front of fresh audiences hospitality suites – while teams are part in track day experiences and other thanks to features on the likes of The brand new Hyundais. It was exciting to be constantly competing with each other activations. One Show, Top Gear, Saturday Morning part of that journey as the team developed to offer the best state-of-the-art with James Martin, The Grand Tour and bespoke hospitality units and premium Ant and Dec’s Saturday Night Takeaway, btcc AN IDEAL SHOP the i30, and to see the Draper Tools logo experience packages in the paddock. pushing the BTCC’s reach beyond its Nic Hamilton & ROKiT WINDOW emblazoned across the side of what we core fanbase. join Team HARD. Manufacturer-backed outfits and Racing for 2020 think was the best-looking car on the grid. The BTCC presents exceptional Independent entrants alike now possess Both on-site and away from the circuit, LIKES #BTCC challenge corporate opportunities for companies 3434 After following ‘from the sidelines’ in 2020, guest hospitality areas that rival those from all manner of industries and the BTCC has continually demonstrated we are all hugely looking forward to even seen in Formula 1 and MotoGP, with backgrounds, with countless businesses that its wide range of marketing greater activation of our partnership and many benefitting from raised viewing calling the championship home. opportunities and impressive scope decks that offer the best seats in Recognisable brands from Ginsters and of hospitality packages are highly returning to the track so we can support the house with all the advantages Halfords to Goodyear, Intel and HP are successful at attracting long-lasting the team in person. of peerless VIP service. This luxury involved in productive partnerships up sponsorship agreements that yield experience is thoroughly incorporated and down the paddock, while the series’ proven results. The championship’s top- into the fabric of the race meeting, appeal to both consumer and business- tier standing ensures that it remains an with guests enjoying superb food and to-business applications is reinforced ideal shop window for blue-chip brands KEVIN SMITH drink while gaining unparalleled insight by primetime television coverage, large across the business sphere looking to HEAD OF MARKETING, from direct face-to-face time with crowds on race weekends and a wide- increase their visibility and brand appeal drivers and key team personnel. Q&As, ranging demographic. on the domestic stage. DRAPER TOOLS garage tours and grid walks all help 38 39 Becoming a team title sponsor in the BTCC “I made no secret of how and seeing our brands across the two cars, team impressed I was with clothing, on the hospitality suite, on ITV and the British Touring Car across social media has been incredible – it’s really Championship as a platform. helped to increase awareness. Obviously 2020 was As I found out quite clearly, it is a tough year for everyone involved, and although fiercely competitive, and if you the opportunity to have a full complement of VIP ask anyone involved, it’s that guests was hindered, the team at Ciceley Motorsport unpredictable race result that supported us commercially in many other ways. We is a huge attraction. £24.89m Together with my team at really look forward to the 2021 season when – fingers THE TOTAL NEWS VALUE crossed – our guests can enjoy the full experience. GENERATED BY THE BTCC our sports management and marketing agency, MB Partners, THROUGHOUT THE we proved the value that the CHRIS CHAPLIN 2020 SEASON series can have for a number INTERNATIONAL & TRADE MARKETING DIRECTOR, (SOURCE: KANTAR MEDIA) of major global brands.” TETROSYL AND CARLUBE TRIPLE R

MARK BLUNDELL CEO, MB PARTNERS

40 41 Instagram BTCC

HOURS OF UK AIRTIME BREAKING NEWS: 215:40 Team HARD to bring TOTAL NUMBER OF HOURS OF Cupra name to the ITV COVERAGE IN 2020 #BTCC in 2021 LIKES 93.53 3481 MILLION Facebook BTCC THE TOTAL PRINT AND 2020 MEDIA TYPES As the official UK importer BROADCAST MEDIA and distributor of Motul AUDIENCE REACHED BY THE 3561 Internet 78 Unknown Lubricants, Witham Motorsport BTCC THROUGHOUT THE 2250 Broadcast Regionals 45 Magazines Trade became more involved in 915 Magazine, Consumer 13 Irish Nationals the BTCC than ever in 2020. 2020 SEASON 633 UK Additional Regionals 9 Magazines Business (SOURCE: KANTAR MEDIA) We were super proud of our 249 Scottish Regionals continued lubricant partnership 238 UK Key Regionals with Speedworks Motorsport 166 Broadcast Nationals BREAKING NEWS: and our full technical partnership 127 UK Nationals (SOURCE: KANTAR MEDIA) Jade Edwards to Race PMR Astra at Silverstone with Swindon Powertrains, the First female driver to race manufacturer of the championship- LIKES 6900 in the BTCC since 2007... winning engine plus over 80 per 2020 ARTICLE REACH TREND cent of all the engines on the

Facebook BTCC grid. The BTCC is such a brilliant series for Witham Motorsport to support and for fans to follow, and as a showcase for our products 30m – reaching out to a relevant, engaged and highly invested 20m audience – it has no equal. 10m RICHARD SCARBROUGH DIRECTOR OF MOTORSPORT, WITHAM GROUP BREAKING NEWS: 0m TOCA issues revised 2020 BTCC calendar. #BTCC 30/04/20 08/08/20 16/11/20 LIKES 1300 (SOURCE: KANTAR MEDIA)

42 43 2021 BRITISH TOURING / SPECTATOR APPEAL CAR CHAMPIONSHIP

SPECTATOR APPEAL The BTCC boasts more than six decades of consecutive on-track action, making the series the third longest-running motorsport championship in the world. Only Formula 1 and North America’s NASCAR series are older, and with the UK’s premier category set to enter its 64th season in 2021, the appeal to spectators continues to grow. Having adopted many guises during its illustrious history, one constant since the BTCC’s inception in 1958 has been the support of a dedicated and knowledgeable fanbase. Spectators are treated to enthralling doorhandle-to- doorhandle racing and offered unrivalled access to the stars of the show, ensuring a reliable flow of return visitors supplemented by a swathe of new supporters every year.

OPEN PADDOCK POLICY

The BTCC is delighted to consistently This broad appeal makes participation This long-standing attitude towards welcome back loyal fans year-in, year- in the BTCC an attractive proposition for spectator engagement is the bedrock out but is also committed to attracting drivers, teams and partners alike. Myriad upon which the BTCC stands, with new generations of supporters in order commercial opportunities are provided manufacturers and spectators alike to safeguard the long-term future of the through the championship’s outstanding benefitting from the opportunity to championship. While the unprecedented visibility, even before the potential reach inspect the latest machinery in close circumstances prevented visitors from of the comprehensive live television detail. Series organiser TOCA even went attending circuits in 2020, a regular package and catch-up services the extra mile to enhance the paddock season sees the series attract trackside is factored into the equation. The experience at the 2019 Silverstone audiences often larger than those presence of heavy-hitting automotive race meeting, reversing the pit garages traditionally seen at many Premier manufacturers and household name to give fans the full ‘nuts and bolts’ League football matches. Fans of all sponsors on capacity grids strengthen treatment as the cars were prepped ages make up these bumper crowds an already compelling business case. for action. and, while the racing entertainment remains a focal point of the on-site The BTCC sets itself apart from other experience, there is always a wide range series by operating an open paddock of family-friendly activities, initiatives policy, which fully immerses fans in and competitions which cater for the sport and allows them unparalleled supporters both young and old. access to the stars of the championship. 44 45 BTCC TRACKSIDE 2020 was a year like no other, which required ATTENDANCE us all to adapt, and the BTCC was no exception. IN 2019 With fans sadly unable to follow the action trackside, TOCA and ITV both stepped up to this challenge with their broadcast offering, delivering more engaging and high-quality content than ever before, despite the restrictions in place. Although spectators were unable to sample our pasties at the circuits, the BTCC’s first-class media package ensured brands like ours still benefitted 384,800A consistent feature at race weekends and DE). This demonstrates how Facebook BTCC from excellent exposure as fans across the country is the BTCC’s ever-popular Pit Lane commercially appealing the BTCC is Walkabout, where supporters are granted across the board and plays an essential settled into a ‘supporting from home pasty’. Once access to every driver in the championship role in attracting blue chip companies again, the support and love received from BTCC fans and have the opportunity to snap a from assorted industries. selfie, grab a signature or just stop for watching at home has been incredible. We welcome a quick chat. Many fans also choose The BTCC’s Season Launch traditionally the stability and certainty the new five-year deal with to display their allegiance by investing offers media their first opportunity to ITV4 brings and are excited to see how the broadcast in quality official merchandise ranging get a glimpse of new and returning from caps and shirts to posters and other contenders, and has been given a product further develops over the coming seasons. apparel. The Pit Lane Walkabout is a major overhaul in recent years, with perfect opportunity for drivers, teams and an exclusive gala evening followed sponsors to directly interact with a diverse, by a day of testing with free entry for reflects on MIKE SMITH receptive audience comprising an evenly- fans, an open paddock and a lunchtime Silverstone crash MARKETING DIRECTOR, GINSTERS weighted demographic spread across the autograph session allowing everybody It was a big one at Silverstone socio-economic groups (AB, C1, C2 to enjoy the pre-season buzz. on Sunday and we were 805 LIKES all delighted to see Rory showing no ill-effects 46 following the accident. 47 “It’s no exaggeration to say that 2020 was an unconventional season, but amid all the global upheaval and uncertainty, what truly stood out to us was the manner in which the TOCA team dug deep and went above and beyond to put on nine action-packed race weekends in a challenging climate in which many race series struggled to manage even half of their proposed calendar. Similarly, ITV4 did a superb job to bring all of that adrenaline-fuelled entertainment into fans’ homes during the dark days of lockdown, providing unrivalled airtime for sponsors like ourselves and keeping interest levels in the “I’ve followed the BTCC championship sky-high.” since the nineties, and it gets more exciting every year. It’s amazing.”

HOWARD DONALD RICHARD LAMBERT SINGER, TAKE THAT MANAGING DIRECTOR, EVOLUTION

KEEPING UP-TO-DATE addition of the renowned podcast ‘Tin racing series in the world, the BTCC to the paddock in recent seasons. Radio Adding BMW First to the side of the Top Tuesday’ presented by BTCC pitlane has a rich history in video games and presenter Chris Evans is also a big fan of The BTCC has continually looked to reporter Alan Hyde. its renaissance in the virtual world will the series, describing the championship Team BMW 3 Series race cars was an easy bring fans closer to the action through begin with the development of a new as ‘probably the most exciting form of innovation and, in that spirit, the series decision. As a brand, we pride ourselves Additionally, Pitch Sport introduced a dedicated game, scheduled for 2022. motorsport currently available on planet launched its official app at the end of on our attention-to-detail and going the BTCC prediction and video engagement earth’. 2018, providing exceptional behind- platform in 2020, and has since “Finally, I’m proud to say that the huge extra mile. It is those same qualities that are the-scenes insight as well as easy collaborated with former BTCC driver demand from the BTCC and TOCA game High-profile figures from across the access to live timings and session paramount in the BTCC as teams strive for Paul O’Neill to launch the ‘Never Mind fans is being answered,” confirmed motorsport community, including Formula information. Exclusive interviews, the Ballast’ podcast. A different take on BTCC Chief Executive, Alan Gow. “Just 1 World Champions and hundredths if not indeed thousandths-of-a- exciting competitions, up-to-the-minute proceedings, meanwhile, is provided by like the original BTCC/TOCA game, this Damon Hill as well as Isle of Man TT results, engaging video content and live second in the quest for victory – and those ITV Sport commentator David Addison’s will be a dedicated BTCC game featuring legend John McGuinness, have all paid audio – as well as the opportunity to independent ‘Lamb & Flag’ production all the cars, all the teams, all the drivers tribute to the BTCC and attended race same qualities that are the backbone of Team purchase tickets and merchandise – has – the third podcast dedicated solely to and all the circuits.” weekends over the years to add a dose led to more than 26,000 downloads BMW’s sustained success in the series. BMW the series. of star appeal. And when these celebrity and counting. First is intended to help customers keep their CELEBRITY STATUS endorsements are viewed alongside a The BTCC created further global carefully curated calendar and affordable vehicle in pristine condition, and few owners In July 2019, leading UK motoring The BTCC is privileged to count a headlines in the summer when it ticket packages, it’s easy to see why magazine Auto Express bestowed the number of famous faces amongst its are as invested in their cars as those that announced a multi-year licensing deal the series’ phenomenal success story is ‘App of the Week’ honour on the digital dedicated fanbase, with Olympic hero with Motorsport Games to create the showing no signs of slowing down. follow and support the BTCC. platform, and it has since gone from Sir , Take That singer Howard official video game and associated strength-to-strength with even more Donald and celebrity chefs James esport for the championship. One of content and features, including the Martin and Paul Hollywood all visitors the highest-profile and most beloved YVONNE GENERAL MANAGER, AFTERSALES DEPARTMENT, BMW GROUP UK LTD 48 49 2021 BRITISH TOURING / REGULATIONS CAR CHAMPIONSHIP

REGULATIONS The BTCC is constantly developing and evolving in order to uphold its reputation as one of the best motor racing spectacles around. Technological innovation is therefore vital in order to maintain the close racing and fierce competition with which the series has become synonymous. Major automotive manufacturers and the very best of privateer talent are able to compete on equal terms as part of a capacity grid thanks to the BTCC’s finely-tuned sporting and technical rules. A five-year extension of the current Next Generation Touring Car (NGTC) regulations has since been activated – now set to run until the end of 2026 – providing teams with technical stability and crucial long-term asset protection of their investment.

NGTC limits expenditure through the for introduction in 2022 and set to exist this system, and two-time Independent use of common parts across cars. within the current regulatory framework, Champions Speedworks Motorsport Subframes, electronics, braking systems, the BTCC Hybrid System will allow drivers successfully integrated the solution into gearboxes, intercoolers, wastegates, to deploy additional power for passing their Toyota Corolla, validating it during a turbos, suspension and dampers are and defending while heralding new promising maiden test run at Snetterton all shared components – significantly competitive strategies and opportunities in July 2020. A rigorous test programme lowering barriers to entry for prospective during each race. will continue throughout 2021, in order to competitions and levelling the playing meet all the key parameters required for field. By the end of the current agreement “The advent of hybrid power will sit its successful introduction. in 2026, the hugely successful NGTC within our NGTC technical regulations regulations will have been active in relatively seamlessly and very cost- “It is a great initiative and I am delighted the BTCC for 15 years – with just two effectively, keeping the BTCC absolutely to be a part of it,” said , significant updates during that period. relevant to manufacturers, sponsors and TOCA Hybrid Development Driver. “I’m the public alike,” said Alan Gow, BTCC fully aware this is an historic moment However, the series is constantly Chief Executive. for the series, and we are all delighted to innovating and in August 2018 became have completed an extremely successful the first touring car championship in BTCC series organiser TOCA awarded an test. the world to announce a proposed exclusive contract to Cosworth Electronics move to hybrid technology. Intended for the design, supply and servicing of 50 51 2022 HYBRID THE BTCC HYBRID SYSTEM WILL ALLOW DRIVERS TO DEPLOY ADDITIONAL POWER FOR PASSING AND DEFENDING WHILE HERALDING NEW COMPETITIVE STRATEGIES AND OPPORTUNITIES DURING EACH RACE

“The BTCC is the biggest and best Ahead of the 2020 season, Goodyear manufacturers to develop their own championship in the UK and it’s right announced its return to UK motorsport power units as long as they match series that it should be leading the way in this by becoming the BTCC’s new exclusive specification. Breaking news earlier in technology. The BTCC is leading from the tyre-supplier. A single compound was 2020 confirmed that global industry front yet again, and this will be a great used during 2020 as a cost-cutting leader M-Sport will take over this contract We’re delighted to have been selected addition to the racing.” measure to combat the challenges posed from 2022 and is set to supply the new to supply the new TOCA BTCC engine in by the Coronavirus outbreak, but the BTCC TOCA engine until at least 2026. 2022. “It has been an extraordinary effort by championship will return to its usual The BTCC has long been a popular and Cosworth and all of our technical partners two-compound approach in 2021, which Finally, the TOCA BTCC Licence (TBL) prestigious part of the British motorsport to get to this point – particularly in these is proven to shake up race weekends forms part of the entry requirement scene, and we’re all looking forward to challenging times – so this milestone and place the emphasis on race strategy. process. This tangible asset may – is a proud moment,” continued Neal Goodyear opted to partner with the BTCC with TOCA approval – be sold, gifted, working with TOCA and the relevant teams Bateman, Cosworth Electronics Head as the series offers a high-profile arena in leased, assigned or loaned between on this new and exciting project of Support. which to demonstrate tyre technologies teams. The concept recognises the while providing the optimum marketing commitment of existing teams with “It’s not just a new hybrid system for us; platform to reach high-performance car security of participation and manages the it’s a new electronics package, with a new enthusiasts within the UK. championship’s high popularity. MALCOLM WILSON OBE ECU and hybrid controller, as well as a MANAGING DIRECTOR, M-SPORT new display on the car… it’s all part of our Swindon Engines continues to provide next-generation electronics that are going a TOCA-branded NGTC unit for teams’ to be deployed at the same time as the use as a further means of cost efficiency, hybrid technology in 2022.” although there is also the option for

52 53 2021 BRITISH TOURING / SUPPORT PACKAGE CAR CHAMPIONSHIP

The biggest strength of the TOCA package is its high-quality, free-to-air TV coverage on ITV4 and in 2020 this was even more important as the only way to access the country’s top motorsport marketing platform. No other UK package comes close to this level of exposure.

ANTONY WILLIAMS CHAMPIONSHIP DIRECTOR, MINI CHALLENGE SUPPORT PACKAGE If you want to know where the next BTCC superstar is going to come from, the best place to start is the TOCA support series – indeed, it’s where many of them started themselves. Ninety per cent of the drivers that took to the track in the BTCC in 2020 cut their teeth in at least one of the support championships. Not only do these single-make series hone drivers’ skillsets to prepare them for graduation to the highest level, but they also attract the attention of BTCC team bosses the length of the pit-lane, all keen to keep a close eye on upcoming talent and the touring car champions of the future.

The MINI CHALLENGE, Porsche Carrera MINI COMPETITION, Cup and Porsche Challenge, MAXIMUM FUN , Ginetta GT4 SuperCup and Ginetta Junior Championship all shine a spotlight upon As the newest addition to the TOCA a stepping-stone to touring car stardom. the very best in national single-seater, paddock in 2020, there was nothing In evidence of this, former BTCC drivers saloon and sportscar competition. Their remotely mini about the size of the grids such as Ant Whorton-Eales and Max presence also ensures fans enjoy up to 17 in the MINI CHALLENGE in the series’ Coates used the series as a springboard action-packed races at every BTCC event inaugural campaign on the biggest bill in in a bid to re-launch their careers at the – while offering them an early glimpse of British motorsport. highest level. the Ash Suttons and Colin Turkingtons of the years to come. The MINI CHALLENGE and Slightly further down the ladder, the Quaife MINI CHALLENGE Trophy joined feeder ‘Trophy’ serves as more of an The BTCC might be the main act, but the package at different events. The entry class, and its affordable budgets the entertaining timetable of fiercely- former is for cars from the headlining and close racing similarly attracted contested support series ensures there is JCW class, with all drivers competing almost 30 drivers in 2020. Championship never a dull – or quiet – moment when in identical, 275bhp ‘pocket rockets’ Director Antony Williams professed the circus rolls into town. based upon the popular Gen 3 F56 MINI himself delighted with both series’ first Hatch – very much fulfilling the role as season as part of the TOCA family. 54 55 Instagram MINICHALLENGEUK

minichallengeuk 3 races, 3 winners at @DoningtonPark 279 LIKES 90%OF THE DRIVERS THAT COMPETED IN THE BTCC IN 2020 GRADUATED FROM THE VARIOUS TOCA SUPPORT SERIES

“When TOCA invited the MINI “Overall, our experience as a BTCC “It’s been another fantastic year for our CHALLENGE to become a BTCC support support series has far exceeded Ford-powered rising stars, due in no series, it was an incredibly proud day expectations, even with the big small part to having the high-profile for our team, only surpassed when we challenges we all faced in 2020, so a platform of the BTCC package to help finally saw the MINI JCWs roar down massive shout-out goes to Alan Gow and propel their careers at a really crucial to Redgate Corner during the season- his team for all their efforts. We now look stage,” commented Championship opener at Donington Park,” he reflected. forward to getting back closer towards Promoter, Sam Roach. the ‘old normal’ in 2021!” “Whilst 2020 obviously didn’t turn out as “In these uncertain times, having live, free- planned for anybody, especially with the Much like MINI, fellow iconic brand Ford to-air television coverage on ITV4 is a vital huge crowds missing, what is clear is that has enjoyed an historic association with resource whilst the spectator banks remain the team at TOCA did everything in their the BTCC for more than six decades, and empty, and off-circuit, the guidance and It’s been another fantastic year for our power to keep the show on the road – in recent years, the manufacturer has support set out by TOCA have been key Ford-powered rising stars, due in no small part and in my opinion, it was better than ever. played a key role in nurturing young talent in putting on a championship in a really in the formative stages of their careers. tough year for many. to having the high-profile platform of the BTCC “The biggest strength of the BTCC package to help propel their careers at a really package is its high-quality, free-to-air TV Today, the single-seater F4 British “It’s helped us keep the next generation coverage on ITV4 and in 2020 this was Championship certified by FIA - powered of future motorsport stars moving along crucial stage. even more important as the only way by Ford EcoBoost is widely recognised in their development, and I’m confident to access the country’s top motorsport as an essential rung on the ladder for we’ll see many of the ‘Class of 2020’ in marketing platform. No other UK package tomorrow’s racing heroes, and its roll the sport’s top tiers in the not-so-distant comes close to this level of exposure. call of alumni is impressive indeed, from future!” Formula 1 World Champions Ayrton SAM ROACH “That has been especially beneficial Senna, and Jenson CHAMPIONSHIP PROMOTER, to our entry-level Cooper Class, where Button to Le Mans 24 Hours winner F4 BRITISH CHAMPIONSHIP CERTIFIED BY FIA - drivers who are fairly new to motorsport Mark Webber and 2020 BTCC title POWERED BY FORD ECOBOOST can build their experience and profiles protagonists and Dan alongside the stars of . Cammish.

56 57 Twitter BRITISH F4

Ginetta has been a proud partner to TOCA for over a decade, with racing alongside the BTCC playing a key role in promoting and raising awareness of our brand. The skills learned whilst competing in Ginettas on the TOCA package have launched the careers of leading talents in touring car, sportscar and single-seater motorsport across the world. BritishF4 An absolute thriller to kick off our Sunday at @SilverstoneUK CHAIRMAN, GINETTA

SPORTSCARS AND domestic championship, as are 2016 “2020 has been a challenging year, SPORTS STARS BTCC runner-up and 2015 but despite the unprecedented Le Mans 24 Hours winner Nick Tandy. circumstances, we were still able Legendary sportscar manufacturer to deliver a full season that served Porsche has similarly been a long-term New-for-2020, the Porsche Sprint to underline the professionalism, supporter of the BTCC, with its Porsche Challenge GB joined the BTCC support dedication and camaraderie within the Carrera Cup GB (PCCGB) – the UK arm bill at Croft, with a field of Porsche 718 TOCA paddock.” of the popular single-make series – Cayman GT4 Clubsport cars putting on continuing to thrill fans the length and a similarly impressive show. Porsche Fellow sportscar marque Ginetta breadth of the country. Beloved for Cars Great Britain Motorsport Manager celebrated a decade on the BTCC its iconic silhouette and spine-tingling James MacNaughton paid tribute to support bill in 2018 – a milestone rear-engined acoustics, the venerable the work of the TOCA organising team that the Yorkshire company marked GT3 Cup car is a familiar in maintaining the momentum over the by inking a new deal that will keep its feature on the motorsport stage all course of a difficult year. popular one-make series’ on the TOCA around the world, and as the fastest package until at least the end of 2022. one-make championship in Britain, the “The GB has been PCCGB has proven many times over a part of the TOCA package since its Ginetta’s commitment to fostering that it offers a clear path to the pinnacle inception in 2003 and has thrived in young racing talent is demonstrated by of international sportscar competition. an environment that has consistently the establishment of its own curated provided an attractive, high-profile racing ladder. The Michelin Ginetta HOURS OF LIVE ITV In evidence of the calibre of the series, platform,” he explained. “For 2020, Junior Championship enables emerging 70:00 former champion Dan Cammish was a the Porsche Sprint Challenge GB in its talents aged between 14 and 17 to AIRTIME FOR major contender for the BTCC Drivers’ debut season also joined the package, pilot its British-engineered, 1.8-litre SUPPORT SERIES crown in both 2019 and 2020, while benefitting for one weekend from the G40 before they can even drive on fellow front-runners Rory Butcher same strong television coverage and the road, while the Millers Oils Ginetta and Tom Oliphant are also successful high viewing figures. GT4 SuperCup and Protyre Motorsport graduates of Porsche’s blue riband Ginetta GT5 Challenge are aimed at competitors a little further on in their careers.

58 59 In addition to acting as fertile proving grounds for The Porsche Carrera Cup GB has been a burgeoning BTCC drivers, these series also offer Ginetta an exciting pool of resource for its own part of the TOCA package since its inception LMP1 and LMP3 sportscar programmes. in 2003 and has thrived in an environment that

“Ginetta has been a proud partner to TOCA for has consistently provided an attractive, high- over a decade, with racing alongside the BTCC profile platform.2020 has been a challenging playing a key role in promoting and raising awareness of our brand,” affirmed Ginetta year, but has served to underline the Chairman, Lawrence Tomlinson. “The high- professionalism, dedication and camaraderie profile package is a perfect setting for drivers to showcase their talent, with unrivalled levels of within the TOCA paddock. free-to-air television coverage also helping to

guarantee a tremendous return on investment for our drivers, teams and sponsors.

“The skills learned whilst competing in Ginettas on the TOCA package have launched the careers of leading talents in touring car, sportscar and single-seater motorsport across the world. The JAMES MACNAUGHTON likes of , Adam Morgan and Tom MANAGER, MOTORSPORT, Oliphant are race-winners in the BTCC, while PORSCHE CARS GREAT BRITAIN we’ve seen star in Formula 1 and Charlie Robertson go on to contest the top class at Le Mans.”

Indeed, whether they are budding single- seater, saloon or sportscar drivers, young or old, everybody entering one of the TOCA support series enjoys the same outstanding benefits. This includes unparalleled live television coverage as part of ITV4’s HD on-event broadcasts as well as top billing in special ITV highlights show ‘Motorsport UK’, which reaches an audience of around 500,000 per annum.

Britain’s best supporting act? Have no doubt.

60 61 2021 BRITISH TOURING / TOCA TEAM CAR CHAMPIONSHIP

TOCA TEAM BTCC Chief Executive Alan Gow spearheads an industry-leading ensemble of officials that make up TOCA. He is also President of the FIA Touring Car Commission, which oversees touring car racing on a global scale.

ALAN GOW Chief Executive

IAN WATSON PETER RICHES DAN MAYO DR PAUL TRAFFORD Race Director Technical Director Championship Medical Director Co-ordinator

SIMON MELLUISH Media Manager

Telephone: +44 (0) 1372 414120 Mobile: +44 (0) 7590 683299 Email: [email protected]

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