Are you an entrepreneur or an investor in the dairy chain? Are you interested in Greece? If yes, this guide is made for you. Designed as a toolbox, it will give you an overview of the general conditions for investment in Greece, of the specific measures for the Thessaly dairy chain, as well as information on support organisations and other useful contacts. It presents 14 concrete investment and partnership opportunities proposed by local stakeholders.

This publication has been produced as part of the LACTIMED project with the financial assistance of the European Union under the ENPI CBC Mediterranean Sea Basin Programme. The contents of this document are the sole responsibility of ANIMA Investment Network, LACTIMED coordinator, the University of Thessaly (UTH), LACTIMED partner, and can under no circumstances be regarded as reflecting the position of the European Union or of the Programme’s management structures. LACTIMED aims to foster the production and distribution of typical and innovative dairy products in the Mediterranean by organising local value chains, supporting producers in their development projects and creating new markets for their products. The project is financed by the European Union for an amount of EUR 4.35 million (90%), through the ENPI CBC MED Programme. The European Union is made up of 28 Member States who have decided to gradually link together their know-how, resources and destinies. Together, during a period of enlargement of 50 years, they have built a zone of stability, democracy and sustainable development whilst maintaining cultural diversity, tolerance and individual freedoms. The European Union is committed to sharing its achievements and its values with countries and peoples beyond its borders. The 2007-2013 ENPI CBC Mediterranean Sea Basin Programme is a multilateral Cross-Border Cooperation initiative funded by the European Neighbourhood and Partnership Instrument (ENPI). The Programme objective is to promote the sustainable and harmonious cooperation process at the Mediterranean Basin level by dealing with the common challenges and enhancing its endogenous potential. It finances cooperation projects as a contribution to the economic, social, environmental and cultural development of the Mediterranean region. The following 14 countries participate in the Programme: Cyprus, Egypt, France, Greece, Israel, Italy, Jordan, Lebanon, Malta, Palestinian Authority, Portugal, Spain, Syria, Tunisia. The Joint Managing Authority (JMA) is the Autonomous Region of Sardinia (Italy). Official Programme languages are Arabic, English and French. © Copyright LACTIMED 2015. No part of this publication may be reproduced without express authorisation. All rights reserved for all countries. Electronic version available on: www.lactimed.eu

. Main author: Jeanne Lapujade, ANIMA Investment Network

. Other contributors to this brochure: - Dimitra Gaki, Dimitris Goussios and Prodromos Mardakis, University of Thessaly (UTH); - Konstantinos Tsiboukas, Agricultural University of Athens (AUA); - All project promoters mentioned in the part “Investing and forming partnerships” of this brochure.

. Official sources used for the part “An attractive investment framework”: - Enterprise Greece (Investment and Trade Promotion Agency of Greece); - European Commission.

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ELECTRICITY GENERATION FROM BIOGAS ...... 14 REPRODUCTION OF IMPROVED LOCAL SEEDS ...... 15 BANK OF NON STARTER LACTIC ACID BACTERIA STRAINS...... 16 AGRICULTURAL SCHOOL OF THESSALY...... 17 PRODUCTION OF MACEDONIAN-STYLE PEPPERS STUFFED WITH FETA CHEESE ...... 18 MANUFACTURING OF PACKAGING FOR LOCAL PRODUCTS ...... 19 PROCESSING OF THE WHEY PRODUCED BY THE CHEESE-MAKING INDUSTRY ...... 20

IMPROVEMENT OF NATIVE AND TAME PASTURES ...... 21 ADVISORY SERVICES TO FARMS ...... 21 DEVELOPMENT OF REARING FACILITIES...... 22 DISTRIBUTION OF FROZEN PIZZAS AND PITAS MADE IN THESSALY ...... 22 PARTICIPATORY SYSTEM OF GUARANTEE FOR DAIRY PRODUCTS ...... 23 PROMOTION AND DISTRIBUTION OF THE TYPICAL DAIRY PRODUCTS OF THESSALY ...... 23 DEVELOPMENT OF THE THESSALIAN BREAKFAST IN THE REGION’S HOTELS ...... 24

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3  An economy on its way to recovery The Greek economy, having achieved high growth rates until 2008, showed signs of recession in 2009 as a result of the global financial crisis, and from 2010 onwards the recession intensified considerably due to country’s fiscal imbalances. The need for consolidation led the country to embark on a quadrilateral mechanism of financial support (Brussels Group), comprised of the European Union, the International Monetary Fund, the European Central Bank and the European Stability Mechanism. The restrictive income policy and drastic limitation on public expenses during the past five years have had a negative impact on GDP growth. However, growth is projected to gain some momentum in 2016 as confidence strengthens and as structural reforms finally take hold and boost exports and investment.  A Hub for trading with South-eastern Europe and the Eastern Mediterranean In 2014, the total value of Greek exports totalled EUR 27.188 mln, accounting for 15.2% of Greece’s GDP. Despite the fact that the economic crisis in Greece has continued in 2015, exports remained almost at the same levels as the previous year. Exports to the European Union reached 48% in 2014, highlighting the importance of Greek foreign trade to the EU. Greece’s main export partners are: Turkey (12%), Italy (9%), Germany (7%), Bulgaria (5%), Cyprus (5%), United Kingdom (4%) and USA (3%). The most exported commodities are: food and beverages, industrial products, petroleum and chemical products. In 2014, the total value of Greek imports totalled EUR 47.734 mln. The EU was an important trade partner for imports, accounting for 48%. The main countries of origin are: Russia (10%), Germany (10%), Iraq (8%), Italy (8%), China (5%), Kazakhstan (5%) and Netherlands (5%). The most imported commodities are: machinery, vehicles for transportation, fuel, chemical products and food. Greece is an ideal location to access the emerging markets of South-eastern Europe and the Eastern Mediterranean, while also being perfectly suited as a gateway to the European Union from the Middle and Far East. Transportation, location, and logistics, as well as the EU and Eurozone membership, provide investors with important advantages.  Developed Infrastructure Greece has a developed infrastructure that enables the uninterrupted implementation of most investment activities. Within the framework of holding the 2004 Olympic Games in Athens, and the investment in the following years, a number of changes and improvements in a variety of areas were materialised. The economic crisis that has intensified since 2010, and continues today, has inevitably reduced available resources. However, through private investor participation, and given Greece’s current restrictive capabilities, investment in strategic projects that facilitate transport, logistics, and telecommunications will continue, so the flow of goods, services, and information is carried out efficiently, promptly, and cost effectively.  A rich human capital During the last three decades, demographic shifts, EU integration, and global trends have been reshaping the economic landscape. Greece’s human resources successfully adapted to the needs of today’s economy. There is a good supply of highly qualified labour in Greece, capable of effectively supporting any investment project. Greeks are eager to invest in training their children. There are roughly 180,000 students enrolled in post-secondary educational institutions in Greece. During recent years the number of graduate students has increased significantly, reaching 37,014 enrolled in graduate programmes, and 23,066 enrolled in doctoral programmes in the academic year 2013/2014. Greece's "intellectual capital" will continue to be a strong national asset and investors who are seeking special skills will have a host of competitive advantages when choosing Greece as an investment location. 4 Greece’s Investment Incentives Law governs the terms and conditions of direct investment in Greece and provides for incentives, available to both domestic and foreign investors, dependent on the sector and the location of the investment. The Investment Law of Greece aims to increase liquidity, accelerate investment procedures and ensure transparency. The Law 4146/2013 “Creation of a Development Friendly Environment for Strategic and Private Investments” was specifically designed to improve the institutional framework for private investments. New provisions have been introduced regarding the provision of liquidity and acceleration of the grant disbursement procedures: . Investors can receive 100% (increased from 50%) advance payment of the grant with a letter of guarantee; . They may choose the preferred mix of benefits (tax-relief or grant) for investments up to EUR 50 mln (enhanced flexibility of financing for small and medium investors); . Tax-relief may be up-front to enhance both the liquidity of companies and their viability; . Investors who apply for the benefits of the Law may cover the requirement for a minimum 25% own capital by using the company’s liquefiable assets; . Sectors of entrepreneurship to be supported through the Law are expanding; . The previous time limitation for the submission of investment plans (only in April and October) is abolished and submissions may be made throughout the year.  The offered financial incentives The Investment Incentives Law provides 4 different types of aid: . Tax breaks: exemption from payment of income tax on pre-tax profits which result, according to tax law, from any and all enterprise activities; . Cash grants: gratis payment by the State of a sum of money to cover part of the subsidised expenditure of the investment; . Leasing subsidies: payment by the State of a portion of the instalments paid under a leasing agreement executed to acquire new machinery and/ or other equipment; . Soft loans by the National Fund for Entrepreneurship and Development (ETEAN): soft loans from credit institutions that cooperate with ETEAN for the amount of the investment covered by a bank loan. The aid referred to above shall be aggregated for the purpose of determining the total amount of aid allocated to the investment project. In this case, the benefit of the funding above is included in total aid, which may not exceed the limits delineated on the Regional State Aid Map.  The investment zones The percentage of financial support through the available types of incentives is related to the size of the enterprise and the region in which the investment project is implemented. Greece is divided into 3 investment incentive zones: . Zone A: Prefectures of Attica and Viotia; . Zone B: Prefectures with a GDP per capita exceeding 75% of Greece’s average; . Zone C: Prefectures with a GDP per capita less than 75% of Greece’s average, the Regions of East Macedonia and Thrace, North Aegean, South Aegean and Ionian islands. The latter enjoys the most generous incentive schemes, which can reach up to 60% under specific conditions. The table below shows the percentage for large enterprises, medium-sized enterprises and small and micro enterprises in Attica and Thessaly.

% aid for large % aid for medium- % aid for small and Region Prefecture Zone enterprises sized enterprises micro enterprises

Attica Attica A 15% 20% 25% Thessaly Larissa B 30% 35% 40% Thessaly Magnesia B 30% 35% 40% Thessaly Karditsa C 30% 40% 50% Thessaly Trikala C 30% 40% 50% 5 Projects qualify for the incentives if they meet the following prerequisites: . Large enterprises: minimum investment of EUR 1 mln; . Medium-sized enterprises: minimum investment of EUR 500,000; . Small enterprises: minimum investment of EUR 300,000; . Micro enterprises: minimum investment of EUR 200,000. Own equity participation is set at 25% at least. Investment projects in industrial areas and innovation zones enjoy higher percentages, which can reach up to 50% for the areas examined.  3 general and 4 special categories of investment plans General categories are competitive and viable investment projects with documented profitability. The incentives offered aim at supporting investment in R&D and innovation, promoting regional cohesion and green development, and improving entrepreneurship and the quality of investment decisions. Special categories face specific challenges in the development process and correspond to certain areas of interest: youth entrepreneurship, large investment projects, integrated long term (2-5 years) business projects for technological and organisational modernization of companies, and investment synergies and networking (clusters). Summary of the main incentives offered to the 7 categories of investment plans

Category Target group Offered incentives

General Tax breaks of up to 100% of the maximum All enterprises irrespective of sector Entrepreneurship allowable amount of aid All forms of aid. The subsidy rate and leasing Investors with projects that address local Regional subsidy may reach up to 70% of the maximum needs or capitalize on local competitive Cohesion allowable amount of aid. For new enterprises this advantages percentage is increased by 10 percentage points. Enterprises that invest in innovation and All forms of aid. The rate of subsidy and leasing Technological want to upgrade their technology subsidy may reach up to 80% of the maximum Development infrastructure allowable amount of aid. Aid for virtually all costs (including operational) for Youth Investors from 20 to 40-years old 5 years from the start of the business. Total aid Entrepreneurship may reach up to EUR 1 mln. All forms of aid, either in one form or a combination of forms. The level of aid decreases Large Investment Investments with a budget of at least as the amount of investment increases. The Plans EUR 50 mln percentage of the subsidy may not exceed 60% of total aid. Companies legally formed at least 5 Promotes technological, administrative, Integrated, Multi- years previous to application, to organisational and business modernisation. 100% Annual Business implement integrated multi-annual (2-5 of the maximum regional aid applicable shall be Plans year) business plans with a total budget granted. of at least EUR 2 mln Partnerships and networking configurations or clusters. They shall be Partnerships and comprised of at least 10 enterprises in Any form of aid Networking Attica and Thessaloniki and of at least 5 enterprises in other prefectures, operating in the form of a consortium.

A new investment law is expected to be passed in 2016. Its specific provisions are not yet known but they will most likely lead to an improvement of investment incentives, especially for foreign investors.

6 A historic region of Greece, Thessaly has a coastline on the Aegean Sea and is situated between Macedonia to the north, Epirus to the west and Sterea Ellada to the south. It has a population of 750,000, covers an area of 14,037 km² and is divided into 4 prefectures: Karditsa, Larissa, Magnesia and Trikala. Its capital, Larissa, is ideally situated between Athens and Thessaloniki. The great central plain is surrounded by impressive peaks such as Mount Olympus, the Pindus range, Mount Othrys and Mount Pelion. It has access to the Aegean Sea through the Tempe Gorge and the Gulf of Volos. A highly diversified agricultural sector grew up in the Thessaly basin in classical times. At that time, wheat and livestock were the region’s main assets and a vital commodity. Today, the region produces olives, vines, almonds, lentils and fruits, but cereals and cotton remain the main crops. This region alone accounts for 9.5% of the entire country’s farms (more than 76,500). The agricultural tradition and a good communications network encouraged the development of food processing industries. Thessaly is extremely proud of its cheesemaking tradition, a legacy of the semi-nomadic origins of a large proportion of its breeders and cheesemakers. Pastureland is vital to the breeding industry and livestock consists mainly of small ruminants. The dairy industry is also important in the region and traditional products made from sheep and goat’s milk, including the most iconic, Feta PDO and traditional yogurt, are increasing in demand. Although the number of herds decreased over time, dairy farming, and especially sheep farming, is flourishing in response to ever-growing demand. The dairy industry has become more efficient and profitable, combining harmoniously modernity with tradition. Thessaly is a key player in the sector, accounting for almost 20% of the country’s milk production and more than 30% of all its Feta cheese!

Promoters whose investment amount is below EUR 3 mln can submit their application to the Investor Service Office of the Thessaly Region, which will provide them with the necessary permits and authorisations. However, when the investment amount is above EUR 3 mln, they have to submit their application to the Investor Service Office of the General Secretariat for Strategic and Private Investments, which undertakes all licensing procedures. The contact details of the Investor Service Office of the Thessaly Region and the General Secretariat for Strategic and Private Investments can be found in the section “Support Organisations and Other Useful Contacts”. Thessaly has 3 industrial areas (Volos, Larissa and Karditsa) and 1 technology park (Volos), which can be good locations for an investment.

 European Structural & Investment Funds The European Commission has adopted a "Partnership Agreement" with Greece setting down the strategy for the optimal use of European Structural and Investment Funds (ESIF) in the country's regions and cities for 2014-2020. About 25 % of ESIF funding is allocated to the key strategic priority of enhancing competitiveness and outward- looking entrepreneurship, which includes sectors such as tourism, agriculture and aquaculture. Smart specialisation strategies focusing on the competitive advantage of each region are the key to success. Increasing investment in R&D, education and training and improving environmental quality are also key challenges. The funds available will be distributed as follows: - EUR 15,275 mln for the Cohesion Policy (5 national and 13 regional programmes implemented under the European Social Fund, European Regional Development Fund, Cohesion Fund, Youth Employment Initiative); - EUR 4,718 mln for the European Agricultural Fund for Rural Development; - EUR 388 mln for the European Maritime and Fisheries Fund; - EUR 984 mln for European Territorial Cooperation (11 programmes). Most of the funds are dedicated to regional projects. Beneficiaries include individuals, organisations or firms, whether public or private, responsible for initiating and implementing operations. Around EUR 300 mln could be delivered through financial instruments, mostly to SMEs. 7  Thessaly’s Smart Specialisation Basing on the results of the RIS3 process (Strategies for Smart Specialisations), significant part of the financial resources available in Thessaly for 2014-2020 will be directed to the agri-food sector, which is a strategic sector in Thessaly. Priority fields for research, technological development and innovation in the food sector are as follows: . Modernization and improvement of regional added value by using technologically driven innovation: - Development of new, competitive and certified agricultural products; - Development of new, competitive and certified foods and beverages with inputs from the primary sector; - Use of modern technologies and systems to reduce input quantities in the production process; - Reduction of production costs (including the cost of energy and transport); - Development of alternative uses of by-products of the primary sector, including their use as an energy resource; . Improvement of the regional added value through marketing and organisational innovation, including the use of ICT, the promotion of product specificities, the connection with “creative” tourism and the upgrading of human resources; . Implementation of innovative tools in the agri-food sector to reduce the volume and toxicity of waste and the sector’s environmental footprint.  2014-2020 Rural Development Programme (RDP) Support for rural development is the 2nd Pillar of the Common Agricultural Policy, providing Member States with an envelope of EU funding to manage nationally or regionally under multi-annual, co-funded programmes. With a total budget of EUR 5.9 bln for the period 2014-2020 (EUR 4.7 bln from the EU and EUR1.2 bln of national co-funding), the Greek RDP will fund actions under the 6 rural development priorities: - Knowledge transfer and innovation in agriculture, forestry and rural areas (expenditure is distributed across other focus areas); - Enhancing farm viability and competitiveness in agriculture and promoting innovative farm technologies and the sustainable management of forests (EUR 835 mln); - Promoting food chain organisation, including processing and marketing of agricultural products, animal welfare and risk management in agriculture (EUR 472 mln); - Restoring, preserving and enhancing ecosystems related to agriculture and forestry (EUR 2,472 mln); - Promoting resource efficiency and supporting the shift towards a low carbon and climate resilient economy in agriculture, food and forestry sectors (EUR 1,264 mln); - Promoting social inclusion, poverty reduction and economic development in rural areas (EUR 685 mln). The 5 biggest RDP measures are: - Investments in physical assets (EUR 1,490 mln); - Areas facing natural or other specific constraints (EUR 1,101 mln); - Organic farming (EUR 801.2 mln); - Agri-environment and climate measures (EUR 472.2 mln); - Farm and business development (EUR 438.1 mln). The RDP will also support local development via LEADER Local Action Groups covering nearly half of the country's rural population.  National Fund for Entrepreneurship and Development (ETEAN) ETEAN is Greece’s national fund to support enterprises, particularly small, medium and innovative enterprises. It provides leverage financing through revolving debt, bank guarantees and counter guarantees, joint ventures and equity participation. Under the ETEAN umbrella, specific funds are created for green development, entrepreneurship, outward-oriented business activities, fisheries, agricultural development and social entrepreneurship. To benefit from these advantages, businesses have to contact the banks selected by ETEAN through an open international tender. For every Euro the State guarantees, the banks shall guarantee two. With guarantees from ETEAN, enterprises may borrow totally secured business loans with significantly less collateral than normally required by banks.

The Rural Enterprise Fund (ICF) is a separate unit within ETEAN to facilitate the financing of investment projects under the Rural Development Programme.

8  The Cluster

The cluster comprises 7 small and medium cheese enterprises and the dairy farms linked to them (400 herds for milk production), representing a production potential of 3-4 mln tons of Feta per year, 4 livestock farming cooperatives (representing 240 herds), 2 cooperative banks, 12 research centres, 3 professional and support organisations, the Regional Union of Demes of Thessaly, the Region of Thessaly and the Union of Hellenic Chambers of Commerce and Industry (UHCCI).

The purpose of the Terra Thessalia Lactis cluster is to bring together those working in the dairy chain around a regional platform for dialogue, which establishes cooperation mechanisms based on 3 distinct structures: . A territorial assembly, governed by the signature of a charter enabling the participation of SMEs, research bodies, public authorities and civil society, whose missions are to: - Support the dairy chain; - Ensure the implementation of a strategy for the development of Thessalian dairy products; - Act as a forum for discussion, exchange of ideas and project formulation; . An operational structure, in which the various stakeholders in the dairy chain are working together on several priorities: - Develop and implement a strategy for the cluster; - Organise and provide the following services: i) Feed - Ration, ii) Development of the participatory guarantee system, iii) Marketing and promotion of products, iv) Coordination of contacts with markets and v) Promotion of R&D projects. . A promotion company, responsible for marketing member cheese-makers’ products, particularly under the cluster label.  The Label

The cluster developed a place-based quality label named Terra Thessalia Lactis for products that meet the requirements of a specific participatory guarantee system. This flagship action of the cluster ensures the distinctive quality of cheeses, based on the fact that the latter are produced by small and medium-sized units, mostly family- owned, using milk from semi-extensive livestock holdings situated less than 15km from the dairies. The labelled cheeses are made with spring milk (rich in nutrients and flavours), respecting traditional methods and fair relations between all the partners in the value chain (especially in redistributing added value between the various players).

The Label has required the introduction of new geo-localisation techniques (sample of sheep and goats equipped with GPS systems) to guarantee these criteria to the consumer. The latter can access information on its cheese via a web platform. This enables the cluster to differentiate its cheeses from other products in Thessaly or other Greek regions. The first labelled cheeses were marketed in autumn 2015 in Switzerland and France and have been very well received.

Contact details of the Terra Thessalia Lactis Cluster Terra Thessalia Lactis - Association of Thessalian Industries & Enterprises (STHEV) Leoforos Karamanli & Biomixanias, 41448 Larissa Contact person: Stylianos Kouzeleas Tel: +30 6906939735 Email: [email protected] Web: www.terrathessalia.gr

9 Enterprise Greece (www.enterprisegreece.gov.gr) is the official agency of the Ministry of Economy, Development and Tourism to promote investment in Greece, exports from Greece and make Greece more attractive as an international business partner. As an investment agency, Enterprise Greece: attracts, supports and retains investment in Greece; promotes Greece internationally through marketing, events and strategic outreach; accepts applications, evaluates and supports Greece’s Strategic Investment projects; provides investors with the Investor Ombudsman service; informs investors of the institutional, tax, legal and financial framework; supports investors in accessing finance. As a trade agency, Enterprise Greece: promotes the export of Greek products and services internationally through marketing, events and trade centres; supports Greek companies with guidance, information and resources to better reach international markets; connects Greek exporters and entrepreneurs with potential partners around the world; organises the presence of Greek companies at conferences, exhibitions and trade shows in global markets; hosts foreign delegations and visitors to Greece; briefs foreign buyers on the Greek market and Greece’s export potential. Enterprise Greece has created a network of stakeholders that includes the 13 regions of Greece along with their respective chambers of commerce and business associations. Head office Offices in Northern Greece 109 Vasilisis Sophias Avenue, 11521 Athens 4 K. Kristali Street, 54630 Thessaloniki Tel.: +30 210 335 5700 Tel: +30 210 335 5700 Email: [email protected] Email: [email protected]

The General Secretariat for Strategic and Private Investments (www.ependyseis.gr/ggsie) promotes the implementation of funding programmes to support Greece's development and private sector investment efforts. The Secretariat operates under the Ministry of Economy, Development and Tourism. Its missions include: the participation in the planning and monitoring of the Investment Incentive Laws; the introduction of measures and institutions to guarantee the efficient use of national and Community funds and their evaluation. The General Secretariat for Strategic and Private Investments undertakes all licensing procedures. Its Investor Service Office handles investment projects with a budget over EUR 3 mln. Head office Investor Service Office 5-7 Nikis Street, 10180 Athens 4 Korai Street, 10564 Athens Tel.: +30 210 3332544 Tel.: +30 210 3258800 / 804 Email: [email protected] Email: [email protected]

The Ministry of Rural Development and Food (www.minagric.gr) is the government body that oversees agriculture and rural policies in Greece. It works in collaboration with farmers and other stakeholders with a view to promoting sustainable agriculture, food safety and security, the viability of the sector and the prosperity of rural areas. The Ministry is the Managing Authority of the Rural Development Programme (RDP). With about EUR 4 bln secured until 2020, the RDP aims to improve the competitiveness of Greek agriculture, to facilitate the entry of young farmers, to promote research and innovation dissemination and to create new favourable conditions for the Greek producer. An accredited Paying Agency, the Hellenic Agricultural Payments Organisation (OPEKEPE), is responsible for implementing the programme payments for all rural beneficiaries. OPEKEPE has a regional directorate for Thessaly & Central Greece in Larissa, as well as local offices in Karditsa, Volos and Trikala. Head office Managing Authority of the RDP 2 Acharnon, 10176 Athens 58 Leoforos Athinon, 10441 Athens Tel.:+30 210 212 4000 / 213 1303000 Tel: +30 210 5275100 Email: [email protected] Email: [email protected]

OPEKEPE head office

5 Domokou Street, 10445 Athens

10 The Region of Thessaly (www.thessaly.gov.gr) is a second-level self-governing body. It is run by a regional governor and a regional council, popularly elected every 5 years. The Region is divided into 4 regional units (Karditsa, Larissa, Magnesia, and Trikala), headed by a vice-regional governor. Decentralized administrations were also created in January 2011 as part of the reform of the country's administrative structure. They are tasked with supervising regions and municipalities. The decentralized administration of Thessaly and Sterea Ellada enjoys both administrative and financial autonomy and exercises devolved state powers in urban planning, environmental and energy policy, forestry, migration and citizenship. The Department of Regional Development Incentives in the Region of Thessaly handles investment projects up to EUR 3 mln. Head office 111 Socratous Street, 41336 Larissa Tel.: +30 2413 505100 / 503607 E-mail: [email protected]

AN.KA S.A. (www.anka.gr) was created 25 years ago with the key purpose to implement programmes (like LEADER) and projects (European, national and regional) contributing to the development of rural and urban areas. It offers integrated solutions and consulting services to the public, social and private sectors. A permanent cooperation has been established between AN.KA. S.A. and research centres, universities, technological institutes, public administrations, businesses and their organisations, as well as other development agencies in Greece and abroad. Such cooperation ensures effectiveness, transfer of know-how and monitoring of development processes. Head office 34 Megalou Alexandrou Street, 43100 Karditsa Tel.: +30 24410 42363

E-mail: [email protected]

A.E.N.O.L. S.A. (www.aenol.gr) was founded in 1992 in response to the need for capacities to manage the LEADER programme in the Elassona province. Today it covers the entire prefecture of Larissa. The shareholders of A.E.N.O.L. S.A. include the Prefecture of Larissa, the Local Union of Municipalities and Communities (LUCC) Larissa, the local municipalities of the Prefecture of Larissa and the Chamber of Commerce of Larissa. Head office Larissa Branch 1 D. Vlachodimou, 40200 Elassona 111 Socratous Street, 41336 Larissa Tel.: +30 24930 25047 / 24222 Tel.: +30 2410 284824 / 284696 E-mail: [email protected]

KENAKAP S.A. (www.kenakap.gr) was founded in 1992 in response to the need for capacities to manage the LEADER programme in Kalampaka and Pyli. The Municipalities of Kalampaka and Pyli were the founders of the agency. They were subsequently joined by the Prefecture of Trikala, the Union of Local Authorities of Trikala, 3 agricultural cooperatives, the Chamber of Commerce of Trikala and all the municipalities and communities of the Prefecture. KENAKAP S.A. implements initiatives to promote the economic and cultural development of the wider area of Trikala. Its main areas of intervention are: animation and support to rural development, environment conservation, promotion of the local products, advanced tertiary services, education and professional development. Head office 84 Ioanninon Street, 42200 Kalampaka Tel.: +30 24320 25370

E-mail: [email protected]

EAP S.A (www.eapilio.gr) was founded in 1991 to support the development of the Prefecture of Magnesia. It assists local organisations and governments in the planning and implementation of development projects and other innovative initiatives contributing to job creation and the improvement of local development indicators. To maximize 11 the effectiveness of these projects and initiatives, it cooperates with the relevant stakeholders at national and European level. Head office 191 Larissis, 38334 Volos Tel.: +30 24210 78391-5 Email: [email protected]

STHEV (www.sthev.gr) was founded in 1957 in Larissa as a non-profit association. It is financed by the subscriptions of its members. Its ordinary members are companies, mostly SMEs. The majority (85%) are manufacturing companies. STHEV aims to the creation of favourable conditions for Thessalian businesses and the region’s economic development in general. It defends private initiatives and motivates the business world of Thessaly to correspond to society's needs. STHEV mainly provides its members with services of representation and support, in research and innovation, export promotion, education, information, career networking and business solidarity. Head office Karamanli Ave. & Viomihanias, 41335 Larissa Tel.: +30 24105 55507 Email: [email protected]

The University of Thessaly (www.uth.gr) was founded in 1984 in the city of Volos. Since then, it has been gradually growing with new Departments in Volos, Larissa, Trikala, Karditsa and Lamia. Its present academic structure consists of 18 Departments and 6 Faculties. Its main mission is the promotion of scientific knowledge through research and the contribution to the cultural and economic development of the local community and wider society. The University has a Department of Agriculture Crop Production and Rural Environment (www.agr.uth.gr) and a Department of Planning and Regional Development (www.prd.uth.gr). The latter includes a Laboratory of Rural Space (www.dyntar.prd.uth.gr), which covers educational and research needs in the fields of development and planning of regional areas. The Lab has coordinated and implemented the LACTIMED project in Greece and contributed actively to the creation of the “Terra Thessalia Lactis” cluster. Head office Laboratory of Rural Space, Department of Planning Argonafton & Filellinon, 38221 Volos and Regional Development Tel.: +30 24210 74000 Pedion Areos, 38334 Volos Email: [email protected] Tel.: +30 24210 74463

Email: [email protected]

Established in 2005, iED (www.entre.gr) is a Greek NGO committed to the promotion of innovation and entrepreneurship. It cooperates with social, academic and business partners from Greece and abroad to produce and transfer know how, promote the entrepreneurial culture and enhance the effectiveness and viability of enterprises. Its main fields of expertise are: entrepreneurship; education and training; employment and social inclusion; regional development; e-learning; youth; SMEs. Head office 60 Iroon Politechniou Street, 41335 Larissa Tel.: +30 24106 26943 Email: [email protected]

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George Vlontzos, Lecturer, Department of Agriculture, University of Thessaly Contacts Tel: +30 2421093083 E-mail: [email protected] Location Thessaly region The project aims to develop a plant generating electricity from the biogas produced by the dairy industry waste. Biogas is produced by the fermentation of biodegradable materials such Project idea as agricultural waste, manure, sewage, green waste or food waste. It is a renewable energy source and exerts a very small carbon footprint. Biogas can be used as a fuel or for heating purpose. The energy in the gas can also be converted into electricity and heat. Dairy farmers, collectors, processors and suppliers in Thessaly (local SMEs and micro- Target market enterprises) Competition No competitor in this segment Collection of biodegradable materials (biomass) Digestion of the biomass by anaerobic micro-organisms in a tank and production of methane and carbon dioxide (biogas) Description of Storage of the digestion residue to be used as high-quality fertiliser activities Incineration of the biogas in a power station to produce electricity Sale and transmission of the electricity produced into the local distribution network Sale of bio-fertiliser to local farmers Fees of a technical, legal and planning expert for negotiations with legal and statutory bodies Costs of permits and financing Purchase of a land and development of a plant according to production needs Investment, Connection costs to the electricity distribution network know-how and expenditure Repair and maintenance costs Operating costs: staff, insurance, transport, licences and pollution control measures Costs related to continuous training in anaerobic digestion technologies, as well as safety and environmental standards

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Ioannis Hatzigeorgiou, Associate Professor, Agricultural University of Athens Tel: +30 2105294416 Contacts Email: [email protected] In collaboration with the Hellenic Agricultural Organization “Demeter” (formerly known as NAGREF) and the THES-GI cooperative Location Thessaly / Availability of suitable industrial areas on the outskirts of the 4 main towns Pastures play a crucial role in the reduction of animal feeding costs, in the functioning of semi- extensive farming systems, the relation between local natural resources and food production (which is a prerequisite for most PDO products) and the quality and identity of dairy products. The majority of natural pastures in Greece (2.7 million ha) are public-owned and under the management of local authorities. The degradation of natural pastures and the density of Project idea sheep and goat farming lead to overgrazing problems, forcing farmers to develop more intensive farming systems, resulting in an increase of their production cost. To address this problem, the project will reproduce improved local seeds, resulting from research and pilot projects conducted by the Agricultural University of Athens over the past years. These seeds multiply by four the biomass produced by existing pastures. Farmers’ cooperatives and local authorities owning pasturelands in Thessaly (first phase), Target market Greece and other Mediterranean countries (second phase) There is no producer of improved seeds of endemic plant species in Greece. Competition The specifications of Feta PDO cheese involve that animals must be fed on domestic feed using local flora with national fodder. Reproduction by the Agricultural University of Athens of the initial amount of seeds required Development of a network of seed growers to produce 18.8 million kg of seeds over 5 years Description of (allowing to cover the 470,000 ha of pasturelands in Thessaly that are concerned by activities overgrazing) Sale of seeds for EUR 5 / kg, generating an annual turnover of EUR 18.8 mln Equipment and Genetic improvement know-how Grain conditioning and storage techniques and equipment

Implementation The implementation of the project could be co-financed by the 2014-2020 Rural Development conditions Programme and by the local authorities and farmers involved.

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Dr Georgios Samouris, Researcher in Food Hygiene and Technology, Veterinary Research Institute of Thessaloniki, Hellenic Agricultural Organization “Demeter” Contacts Tel: +30 2310365382 Email: [email protected] In collaboration with the Laboratory of Dairy Technology, Aristotle University of Thessaloniki Project hosted at the Veterinary Research Institute of Thessaloniki in the initial phase Location Then, establishment of a trading company in Thessaly Feta is a soft white brined cheese made in Greece since Homer's times. It was traditionally produced between January and May, using raw milk without starter cultures. Nowadays, it is mainly made of pasteurized milk, using lactic acid bacteria (LAB) as starter cultures. Using Project idea commercial starters to make cheese with pasteurized milk results in the loss of the unique characteristics of each milk and in the standardisation of products. Therefore, the project idea is to recover the specific characteristics of raw milk cheeses by using selected strains of the microflora of artisanal cheeses to make cheese from pasteurized milk. Target market Dairy companies located in Thessaly (75 cheesemakers and 20 yogurt producers) Large starter production firms which export starters to Greece. However, NSLAB strains Competition collected under this project will differ from these starters because they will enhance the traditional characteristics of cheeses by using indigenous microflora. Isolation and identification of Non Starter Lactic Acid Bacteria (NSLAB) from raw milk and from traditional cheeses made from this milk (24h before salting) Characterization of isolates at species and strain level by the combination of phenotypic and molecular methods (SDS-PAGE, Species-Specific PCR, RAPD-PCR and PFGE) Assessment of the technological properties (acidification ability, caseinolytic activity, ability to Description of generate desired sensory qualities, etc.) of the predominant microflora isolates in order to activities select appropriate strains to be used as starters in selected cheese products Analysis of the antibacterial activity of isolates to select strains with protective ability Evaluation of microbial dynamics during cheese ripening and storage Selection of suitable starter strains taking into account their interaction in mixed cultures Application of the selected NSLAB in experimental cheese making Development of a strain bank and distribution of selected NSLAB

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Michalis Papamichail, Chairman of the Board / Vasilis Avramoudis, Managing Director Open Mellon S.A, 73 Al. Panagouli Street, 41223 Larissa Promoter Email: [email protected] / [email protected] Tel: +30 2410551320 / Web: www.openmellon.gr Location City of Larissa / Lease of a land of 20 acres, next to the Athens - Thessaloniki national road Agri-food is the main economic sector in Thessaly. However, it is affected by the lack of education services and advanced research addressing its specific characteristics. Thus, the Project idea project idea is to develop a model agricultural school in Thessaly. It will promote experience- sharing and student exchange between academic institutes in Greece and abroad. Greek students (formal education), Greek & foreign trainees (non-formal education), Greek Target market consumers (sale of products), policy makers (research), Greek & foreign visitors (farm visits), Greek institutions & businesses (consulting), school graduates & start-ups (incubator) Competition The only similar school in Greece is the American Agricultural School of Thessaloniki Provision of education & training services in all levels of formal education (kindergarten, elementary, high school) and non-formal education (vocational training institutes) Recreational programmes and hosting of Greek and foreign producers Description of Production, packaging and distribution of agri-food products as part of education and training activities Research on agricultural varieties, improvements, prospects for specific products in targeted markets, in partnership with tertiary education institutions in Greece and abroad Agri-food business incubator Farm visits and opportunity for the general public to participate in activities Total investment cost = 2,237,500 € including: - Formal education: 600 m² for rooms and 300 m² for administration and common areas - Non-formal education: 250 m² for rooms and 100 m² for common areas - Incubator: 500 m² for offices and co-working space - 2 units for animal breeding and milking equipped with management systems: 1,200 m² Necessary - Cheese and yoghurt production units investments - Crop installation with energy crops for the production of biomass: 5,000 m² - Vegetable garden: 1,000 m² - High-tech greenhouses (automated operations, covering materials, etc.): 500 m² - Land with perennial crops, fruit trees, aromatic herbs and alternative crops: 7,000 m² - Facilities for the collection and reuse of rainwater - Small meteorological station for data collection Human resources: financial & administrative team (7 full-time employees), teachers/trainers (freelance), workers of the livestock and the dairy production units (3 full-time employees) Operating costs of education, consulting, research and farming services Expenditure Maintenance costs of facilities and agricultural machinery Fodder, fertilizers, seeds, etc. (purchased from local producers) Promotion and advertising expenses Year Education/Training Sale of products Consulting Incubator Total turnover 1 267,000 € 0 € 6,000 € 18,000 € 291,000 € 2 458,800 € 270,000 € 12,000 € 18,000 € 758,800 € Expected 3 555,800 € 315,000 € 24,000 € 18,000 € 912,800 € returns 4 633,200 € 405,000 € 48,000 € 18,000 € 1,104,200 € 5 681,000 € 450,000 € 60,000 € 18,000 € 1,209,000 € Period of return on investment = 8 years

Implementation Estimated completion period = 3 years conditions Funding = Existing shareholders (10%) + New shareholders (50%) + Public co-funding (40%) 17

Petropoulos Christos, Agronomist and exporter of Greek vegetables Promoter Email: [email protected] Tel: +30 2232022846 Location Thessaly / Need of a land plot of approx. 0.2 ha for the construction of the plant The idea is to add value to the existing primary production of pepper and Feta cheese in Thessaly through the development of a processing industry, specialising in stuffed peppers. Project idea The latter are usually consumed as an appetizer, served with traditional Greek alcoholic beverages such as Ouzo or Tsipouro. Domestic market: retail stores, gourmet restaurants and delicatessen shops Target market Foreign market: starting with the UK, Germany, Switzerland, the Netherlands and Sweden where the demand already exists (existence of large Greek community) and cannot be met by the current production capacity In Thessaly, 2 firms (Tasoulas LTD and Kedap LTD) produce stuffed peppers, mainly for Competition export, but they use white cheese made from cow’s milk instead of Feta cheese. Production of stuffed peppers (860,000 kg in year 1 and 1,783 kg in year 5) according to ISO and HACCP standards, as well as the GLOBALG.A.P. certification Purchase of Feta from cheesemakers located in a radius of 80 km from the plant Description of Processing of peppers and Feta cheese during 2.5 months per year activities Packaging and labelling of the final products Maintenance and monitoring of the quantities stored in refrigeration facilities Marketing, distribution and sale of the final product for 4.75 € / kg Total investment cost = 480,000 €, including: - Buildings of 1,000 m² = 300,000 € Necessary - Cleaning machine = 50,000 € investments - 4 conditioning machines of 10,000 € each = 40,000 € - 1 packing machine = 10,000 € - Professional refrigeration facilities with a capacity of 250 -300 m² = 80,000 € Human resources = 140,000 € / year including: - 60,000 € for the permanent staff (1 food engineer, 1 accountant, 1 security employee) - 80,000 € for the seasonal staff (1 mechanical engineer, 30 processing workers) Expenditure Raw materials = 808,091 € / year including 81,633 € for peppers, 293,878 € for Feta cheese, 2,580 € for olive oil and 430,000 € for packaging Total production costs = 140,000 € + 808,091 € = 948,091€ Other costs = 860,000 kg x (0.05€ other costs + 0,2€ extra costs+ 0.2€ logistics) = 387,000 € Year 1 2 3 4 5 Quantity (kg) 860,000 1,032,000 1,238,000 1,486,000 1,783,000 Expected Price (€ / kg) 4.75 4.75 4.75 4.75 4.75 returns Turnover (€) 4,085,000 4,902,000 5,880,500 7,058,500 8,469,250 Net Profit (for year 1) = 2,749,909 € Return on investment = 8.51%

Implementation Estimated completion period = 8 months (3 for building and 5 for purchasing machinery) conditions Funding = Own funding (25%) + Bank funding (25%) + European funding / Subsidy (50%)

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Harry Kalliaras, Geologist MBA, Manager, PINDOS XYLON & Co P.O. Box 260, 43100 Karditsa Promoter Email: [email protected] Tel: +30 2441027788 / +30 6932 424959 Location Community of Rousso, Municipality of Karditsa / 10,000 m² land, owned by the promoter Local dairy products are facing the ever-increasing competition of standardised products. There is a real need to raise the awareness of consumers on the higher quality of these Project idea products compared to their competitors. Thus, the project idea is to use packaging to promote the identity and characteristics of local dairy products. It will manufacture packaging boxes made from local raw materials (wood) to distribute locally-produced feta cheese. Cheese-making companies (initially 7 SMEs involved in the Terra Thessalia Lactis cluster) in Target market Thessaly, then Greece and international markets Competition No competitor in this segment Purchase of wood from forestry cooperatives of the Pindos mountains (720 m3 at full capacity) Description of Production of packaging boxes: 1 million at full capacity activities Sale of boxes for 0.49 €/item, initially through the Terra Thessalia Lactis cluster and then other channels Total investment cost = 510,000 €, including: - Warehouse of 400 m² = 65,000 €, (lifetime: 12 years) Necessary investments - Horizontal 2 axes Multi-rip Circular Saw Blade = 60,000 € (lifetime: 5 years) - Horizontal 1 axis Multi-rip Circular Saw Blade = 35,000 € (lifetime: 5 years) - Automatic wood nailer = 350,000 € (lifetime: 5 years) Total costs = 153,500 € per year Human resources (3 full-time jobs) = 48,000 € per year Raw materials = 58,000 € per year Expenditure Maintenance costs = 17,500 € per year Logistics & Handling = 10,000 € per year Overheads = 20,000 € per year Year 1 2 3 4 5 Boxes 500,000 650,000 750,000 850,000 950,000 Price (€) 0.49 0.49 0.49 0.49 0.49 Turnover (€) 245,000 318,500 367,500 416,500 465,500 Expected Financial indicators (for year 1): returns - Annual gross margin = 25% - Net income = 32,375 € - Period of return on investment = 3.8 years - Internal rate of return = 13.2% - Net present value = 653,340 €

Implementation Estimated completion period = 9 months conditions Funding = Own funding (25%) + Bank funding (25%) + European funding / Subsidy (50%)

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Ilias Vasiliou, owner, Bioprotir Argiropouli, Tirnavos, 41500 Larissa Promoter Email: [email protected] Tel: +30 6945242792 City of Larissa / Relocation of the existing facilities of 450 m² in Argiropouli (insufficient for the Location development of the project) in the Larissa Industrial Area Whey is a major environmental issue due to its high pollution load. It is a common practice to use it as feed in pig farms. However, this solution involves high costs and applies to a very small share of the total whey volume only. To address the lack of effective and affordable Project idea technical solution for the integrated management of the waste of cheese-making units, Bioprotir developed a standard compact system (EcoLact) capable of processing and cleaning waste water and whey. EcoLact is protected by a patent at the pan-European level, issued by the Greek Industrial Property Office (ΟΒΙ) and has been successfully tested. Cheese-making units (about 600 active units in Greece) for the processing of whey initially, Target market then mills for the processing of olive oil sediment (high toxicity, contamination risk for groundwater), sewage treatment plants of urban agglomerations and waste landfill sites There are 5 whey processing units in Greece, including one in Thessaly. The latter has been out of operation for more than 2 years because the technology used is expensive and not very Competition efficient. EcoLact is the only complete, integrated solution for the processing and cleaning of the waste produced by cheese-making units (waste water and whey). Installation of pilot EcoLact systems in a small-medium unit without sewage treatment facilities and in a medium-large unit with sewage treatment facilities to carry out further tests Procurement of mechanical components, spare parts and consumables Description of Development of systems (around 12 in year 1 and 38 in year 5) tailored to existing facilities, activities the toxicity of wastes and customers’ specific requirements Installation of the Ecolact System on the customer’s premises and after-sales service Promotion: advertising in printed and electronic media, website development, participation in exhibitions and trade fairs, presentations in events dealing with environment protection Total investment cost = 970,550 €, including: - 4 acres of land at Larissa Industrial Area = 120,000 € Necessary - Buildings including a 700 m² space for production = 317,000 € investments - Production equipment = 146,550 € - Vehicles including a 4-ton forklift, a 10-ton truck with crane and a 3-ton van = 10,000 € - Pilot installations of the EcoLact System in 2 cheesemaking units = 270,000 € Year 1 2 3 4 5 Administration 75,000 82,500 90,750 104,363 120,017 Procurement 1,935,000 2,765,000 3,785,000 5,300,000 6,320,000 Production 67,200 73,920 82,790 92,725 105,707 Payroll 268,800 295,610 343,095 353,388 363,990 Expenditure Marketing 85,000 85,000 55,000 55,000 55,000 R&D 250,000 180,000 80,000 80,000 80,000 Consulting 38,000 41,800 46,398 51,966 58,721 HR (12): 1 CEO, 1 finance & procurement manager, 1 marketing manager, 1 secretary, 4 technicians, 2 welding technicians, 1 electronic systems technician, 1 PLC programmer Year 1 2 3 4 5 Expected Turnover (€) 3,175,000 4,530,000 6,195,000 8,670,000 10,335,000 returns Period of return on investment = 3 years

Implementation Funding = Investor (30%) + JESICCA programme (20%) + European programmes (50%) conditions Amount of funding expected from the investor = 300,000 €

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Konstantinos Tsiboukas, Professor of farm and agricultural business management, Agricultural University of Athens Tel: +30 2105294761 Contacts Email: [email protected] In collaboration with the Hellenic Agricultural Organization “Demeter” (formerly known as NAGREF) and the University of Thessaly Location Thessaly region An overgrazing phenomenon is observed on a large area of natural pastures (37,000 ha with more than 1.5 livestock unit/ ha and 25,000 ha with more than 2 units/ ha), causing major economic and environmental issues. On the one hand, the use of pastures allows farmers to Project idea reduce their feeding costs and to comply with the specifications of PDO cheeses (local origin of animal feeds). On the other hand, overgrazing leads to the permanent reduction of pasture productivity in biomass and the deterioration of the quality of plant species. 23 Demes of Thessaly which manage the majority of natural pasture lands (428,000 ha) Target market Farmers which own cultivated land in Thessaly Partner sought Demes which manage natural pasture lands and farmers which own cultivated land Improvement of natural pastures: seeding once every 5 years with Greek seeds, patented by Australian researchers and tested in Thessaly (they produced very satisfactory results) Creation of tame pastures on cultivated/irrigated land owned by farmers who do not have Description of sufficient access to natural pastures (according to their herd size) activities Development and implementation of an annual and multi-annual management plan for natural and tame pasture (monitored by the Demes’ agronomic services) to assist in the optimization of biomass consumption by animals

Christos Karakostas, President, Sheep Farmers’ Association of Palama and Sofades Contacts Tel: +30 2421074463 E-mail: [email protected] Location Thessaly region The project will address the significant threats to the sustainability of sheep and goat farming in Thessaly and Greece: uncontrolled crossing with foreign breeds in a large number of farms; lack of technical assistance and advice on animal health and feeding; deterioration of pasture Project idea quality and productivity, unorganised grazing and increased feeding in stable. The proposed partnership will provide personal advice to livestock farmers to: tackle their lack of knowledge in feeding and health practices adapted to their animal breeds; link them with research labs for the exploitation of new knowledge and techniques. Livestock farms and pastoral cooperatives in Thessaly (10,000 sheep and goat farms, a Target market cooperative of cattle farmers which has a significant presence at the national level and 4 pastoral cooperatives, including 2 with about 100 members and 2 with approx. 20 members) Partner sought Research centres and laboratories which advise farmers on animal health and productivity Planning of a flexible advisory programme and its implementation Organisation over the year depending on the productive phase of each animal Description of activities Monitoring of the programme: data collection to convince producers of the usefulness and productivity of indigenous sheep and goat breeds Information and awareness-raising events to disseminate the results of the service to farmers

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Laboratory of Rural Space, Department of Planning and Regional Development, University of Thessaly Contacts Tel: +30 2421074463 E-mail: [email protected] Location Thessaly region The project will develop modern rearing facilities for sheep and goat farmers (to be financed by the Regional Development Programme 2014-2020) where they will have the necessary infrastructure (water, electricity, manufacturing units for concentrated feed) and services (veterinary assistance, technical and economic advice). The stables will be located in the Project idea vicinity of sufficient grazing areas to allow for the implementation of semi-extensive farming systems. It will create a major incentive for young farmers to establish in the region. Moreover, concentration is a prerequisite for the cooperation of farmers in making cheese and processing the manure produced by their herds into biogas. 23 Demes of Thessaly initially (development of 40-50 rearing facilities, hosting 10 farms of Target market 250-300 smallstock heads each, i.e. 2,500-3,000 heads per facility) Partner sought Demes which manage natural pasture lands Search for suitable areas for the development of these facilities (density of farms, applications by young farmers, availability of pasture land, etc.) Identification and information of beneficiaries (farmers relocating or setting up their holding) Description of Planning and construction of the infrastructure, equipment and services needed activities Organisation of existing and new sheep and goat farms on the basis of a semi-extensive system using nearby pastures Definition of the operating plan with the active participation of farmers and technicians

Alexandra Anastasiou, President of the Women’s Agricultural Cooperative of Pteleos “Ftelia” Contacts Tel: +30 2422029400 Email: [email protected] / [email protected] Location Village of Pteleos The cooperative makes artisanal food products based on local raw materials (olive oil, olives, fruits and vegetables), using modern equipment (oven, refrigerators, freezers) and certification systems (HACCP, ISO). The quality of products facilitated their access to the Project idea market. The cooperative plans to develop its business and to produce frozen pizzas and pitas “made in Thessaly”, using wheat flour, tomatoes, peppers, cheese, olives produced in Pteleos and neighbouring villages. Small shops, fast food restaurants and hotels in Greece and abroad, as well as Greek catering companies / Large industrial groups produce similar products at low cost and export Target market them via their organised distribution networks. However, they have a much lower quality than the artisanal products of the cooperative. Partner sought Distributor for the frozen pizzas and pitas produced by the cooperative Organisation of the supply of raw materials from local producers Cooperation with local businesses (women's cooperatives and artisanal units) to meet market demand for the product Description of Development of a promotion strategy based on the identity and quality of the product by activities involving the various parties involved in Thessaly Marketing, market research, participation in fairs and exhibitions Sales management and distribution (purchase of a refrigerated truck to transport products in Thessaly and cooperation with a specialized company at national and European level)

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Laboratory of Rural Space, Department of Planning and Regional Development, University of Thessaly Contacts Tel: +30 2421074463 E-mail: [email protected] Location Thessaly region The increasing competition in dairy markets and the growing demand for Greek products revealed the need to promote local products and raise awareness on their distinctive features. Developing a participatory system of guarantee for Thessaly’s dairy products will ensure reliable transport to consumers and provide them with accurate and transparent information. It Project idea will be based on 2 main pillars: the territorial pillar will collect, record, evaluate and certify any information related to space, nature, pasture, farming systems, animal welfare, farmers and their local communities; the health pillar will trace, record, evaluate and certify any information related to the safety and quality of milk and dairy products. Livestock farms and pastoral cooperatives in Thessaly (10,000 sheep and goat farms, a cooperative of cattle farmers which has a significant presence at the national level and 4 Target market pastoral cooperatives, including 2 with about 100 members and 2 with approx. 20 members) Small- and medium-sized cheese making businesses in Thessaly (initially 7 SMEs participating in the Terra Thessalia Lactis cluster, sourcing their milk from 60-80 farms each) Research laboratories specialising in the development and management of participatory Partner sought systems of guarantee involving the various stakeholders in the chain, including consumers Definition of the criteria for data collection at the various levels of the value chain Development of an electronic traceability platform Organisation of the collection of data and their processing using cutting-edge technology Description of activities Development of a monitoring process for traceability and certification Organisation of information sessions to disseminate the results of the system to stakeholders and consumers Development of a marketing plan

Charilaos Kalliaras, Coordinator, Trade Thessalia Lactis Company Contacts Tel: +30 6932424959 E-mail: [email protected] Location City of Larissa / Headquarters of the Association of Thessalian Enterprises and Industries With a view to make economies of scale, small and medium-sized cheesemakers participating in Thessaly’s dairy cluster agreed to promote and sell their products in Greece and abroad under the “Terra Thessalia Lactis” brand and according to requirements of the Participatory Guarantee System. The creation of the Trade Thessalia Lactis company is expected to Project idea increase the efficiency of promotional activities, to monitor closely the evolution of consumer trends and to help farmers and cheese makers develop innovative new products. The main target group is middle- and high-income consumers, aware of their food choices (quality, identity and specificity) and looking for quality products (gourmet, terroir, nutrition). 7 members of the Terra Thessalia Lactis cluster, having each a processing capacity of 5 tons/day (i.e. 12,000 tons/year), and other cheesemakers that may join the cluster in the Target market future. The current volume of milk allows the production of 3,000 tons/year of Feta, of which 1,000 tons could be distributed by the company, representing a turnover of 6 to 10 mln €. Consultant or company specialising in the promotion and distribution of quality food products Partner sought in Greece and abroad (Europe, USA, Russia, Australia, Arab countries) Development of a promotion strategy for the selected products (target markets, marketing, Description of events, etc.) activities Management of supply and demand

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Terra Thessalia Lactis - Supporting structure of Thessaly’s dairy cluster Tel: +30 2421074463 Contacts E-mail: [email protected] In collaboration with the Laboratory of Rural Space, Department of Planning and Regional Development, University of Thessaly Location Thessaly region Most hotels in Thessaly, and more generally in Greece, prepare their breakfast with standardized and imported food products, especially for dairy products. Adopting the Thessalian breakfast (initiated by the Hellenic Chamber of Hotels) will give Greek and foreign tourists the opportunity to discover the rich culinary heritage of Thessaly and taste local Project idea products and dishes. They will learn about the origin of products, their specifications and producers. It will help the latter to develop partnerships and adapt their production to consumption trends. Thus, the idea is to development a logistic system to organise the distribution of local products between Thessalian producers and hotels. Hotels in Thessaly, especially those located in tourist areas (Sporades, Pelion, Kalampaka, Target market Lake Plastira, Larissa Coast, etc.) Consultant or company specialising in tourism and/or the distribution of quality food products, Partner sought tourism professional associations Formalisation of the cooperation between hotels and local producers Description of Creation of a quality charter for businesses offering the "Thessalian breakfast" activities Organisation of logistic networks Organisation of events to promote the "Thessalian breakfast" towards hotels

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