Ellen Woolston Bossert

Ellen Woolston Bossert 36 Nevada Road; Needham Heights, Massachusetts 02494 (home) 781-449-2223 (cell) 617-669-5677 [email protected] PROFESSIONAL PROFILE

Senior executive with nineteen years of experience growing disruptive technologies and transformative business opportunities. Resourceful evangelist and strategic sales driver skilled at raising capital, as well as leveraging business and product innovation to create shareholder value. A versatile general manager who has enjoyed success in a variety of corporate cultures—from startups to Fortune 500—with a proven track record of attracting, mentoring, and motivating first-rate talent. Uses top-tier education and experience to facilitate consensus-building around business objectives and desired outcomes. Significant experience in: Executive Leadership Lead Generation International Sales and Marketing Brand Positioning Whole Solution Selling Operationalizing Technology Business Development Public Speaking Innovative Customer Resolution Raising Capital New Product DevelopmentMarketing Communications (Advertising, Promotions, Public Relations) LEADERSHIP EXPERIENCE

PHILIPS LIGHTING NORTH AMERICA Burlington, MA Vice President Marketing (Senior Director), Green & Sustainability, NA 2008-Present Lead the strategy, marketing, program development and management, policy outreach, global synergy, and product/service plan offering, for Philips NA Green and Sustainability initiatives. Selected for Philips Executive Top Potential Program. Support business development through defined tools, solutions, and service offerings constructed and combined to maximize efficiencies and productivity in both indoor and outdoor construction. Offerings include:  Performance management, energy controls, advanced lighting technologies, benchmarking, audit, and design tools  Turn-key services including legislative compliance, incentive opportunities, and on site support (install, maintenance, disposal) Manage Philips’ response to the US Stimulus plan (ARRA) and overall Government opportunity. Drive business development through multiple paths:  Project pursuit; portal search database development, lead management and qualification, training, sales & CRM support  Proactive advocacy at all levels of government; Channel partnership development

COLOR KINETICS (Acquired by Philips Electronics in August, 2007) Boston, MA Vice President Marketing 2005-2008 Led marketing, corporate communications, product concept development and strategy for formerly public $65M company specializing in intelligent LED illumination. Color Kinetics was acquired by Philips in August 2007 for $791M and $34 per share. Product Development  Conceptualized, created and managed new CK Innovation and Concept Development Team  Generated new product solutions, enhanced pricing, and broadened channel strategy that both drove new uses for SSL and dominated applications formerly served by traditional technologies.  Enhanced product and promotion mix propelled 30%+ growth rate per annum from 2005 to 2007. Brand and Marketing Communications Overhaul  Launched new corporate identity in January of 2007 to reflect leadership position, differentiation against small and large competitors, and transition into the white light space to complement an already successful color business.  Significantly upgraded all communications vehicles into a marketing portfolio that continues to lead the industry today. Investor Relations  Raised level of investor marketing through deeper analysis and illustrations of market (& company) opportunity  Produced company’s first Analyst Day including content crafting, choreography, product presentation, & story  Made Forbes list of top 25 fastest US technology companies two years in a row. ZOESIS STUDIOS Newton, MA Chief Executive Officer 2003-Sept 2005 Built “living” digital characters by constructing computational models of mind that simulates emotions, goals, and behaviors. Technology Development: Developed core technology assets to deliver social learning application for kids.  Oversaw $2M Advanced Technology Program Grant, Commerce Department of the Federal Government. CREATIVE SOLUTIONS CONSULTING SERVICES Jamaica Plain, MA Principal 2002-2003

Executive consultant for small to medium sized companies in transition.

DOMANIA, INC. Boston, MA President 2000 –2001 Responsible for P&L, strategy, and business execution for marketing services/software firm. Domania delivers qualified sales leads to mortgage and real estate industries. Venture Capital Financing: Raised $5 million in new venture financing from top-tier firms. Sales Growth: Increased annual revenue 121% from 585k to 1.3mm during tenure. Chief Marketing Officer 1999-2000 Led customer acquisition and proliferation of Domania brand; Closed strategic alliances and “lead” sales contracts with channel partners. PRESTO TECHNOLOGIES, INC. Cambridge, MA Vice President, Marketing and Business Development; Principal 1998-1999 Responsible for creation and execution of comprehensive strategy, business development, and positioning of software start-up. Presto Technologies--a spin-off of the MIT Media Lab—uses RFID technology in a physical e-wallet that authenticates customer identities and instantaneously processes transactions both at retail and online. Business Development  Licensing and sales contracts: Compaq Computer, The Sabre Group, and The Ritz Carlton LLC.  Managed favorable assignment of the MIT Media Lab's patent and Intellectual Property rights to Presto. Raised Capital: $2.1 million in seed and bridge financing (angel/institutional investors) with executive team members. HASBRO, INC. Pawtucket, Rhode Island Director, Global Brand Development, Girls Toys 1997- 1998 Managed Global Strategic marketing and product development for Hasbro mini-doll business. Relaunched My Little Pony globally. Director, Play-Doh, Compounds Business 1996 - 1997 Managed cross-functional team of product development designers, marketers, and engineers on global $45mm business. P&L. Business Development: Drove growth through innovative product extensions in combination with a focus on a smaller number of profitable evergreen products. Built integrated marketing plan around commercialization. Increased business 24% from ’96 to ’97. Marketing Manager, Tonka Vehicle Business 1995 - 1996

Directed all strategic planning, advertising, promotion, R&D direction, PR, forecasting, inventory management, and external marketing. Integrated Marketing: Developed Company’s first fully integrated marketing program around Tonka’s 1997 50th anniversary. Product Development: Brought technologies (like radio control 3rd function) to traditional Tonka play pattern. Broadened brand identity to leverage equity with wider age ranges. Increased business 10% from ’95 to ’96 (to $68mm) in mature vehicle market. CONVERSE, INC. North Reading, Massachusetts Assistant Category Manager, Fashion Brands 1992- 1994 Responsible for new product development, market research, forecasting, strategic planning, advertising and promotion for Converse’s fashion footwear business (Chuck Taylor All Star, Jack Purcell). Trend Identification and Commercialization: Built kid intelligence networks of Alpha teenagers to identify “forward” trends. Converted trend knowledge into lucrative shoe line that set record sales ($150 mm) and profit ($65 mm). CHASE MANHATTAN BANK, N.A. New York, NY Second Vice President, Pension Trust and Financial Services 1986 - 1990 Management Development Program: Graduated 1st in prestigious Chase MDP Class of ’88; Received Top Performance Award.

EDUCATION

HARVARD GRADUATE SCHOOL OF BUSINESS ADMINISTRATION Boston, MA Master’s in Business Administration 1992  Sports editor/writer at Harbus, HBS weekly newspaper. Selected by faculty as academic tutor in organizational behavior. COLUMBIA COLLEGE New York, New York Bachelor of Arts degree conferred with major in Political Science, Dean’s List, Resident Advisor. 1984-1986  Awarded Columbia’s G. Bjorkwell Prize for “achievement and contribution” to the University.  Selected to Nacoms society of student leaders, 1985-1986. Selected College Basketball Kodak All-American 1984- 1985. HAMILTON COLLEGE Clinton, New York Dean’s List, Varsity Basketball and tennis. 1982-1984

PERSONAL

Classical pianist for 27 years. Interests include music accompaniment, coaching, and public speaking. Sports enthusiast who enjoys a range of activities including basketball, biking, and bungee jumping.