Act As a Change Agent to Drive Organizational Improvement

Job Summary: A Director of Marketing will take the lead in strategic develop of the Yuengling portfolio of brands. The individual must be an excellent communicator, a leader in the organization that has the ability to motivate and influence others, and foster a cohesive, high performing marketing department. Responsibilities include planning, development, and implementation of brand strategy and high quality marketing programs necessary to support and achieve company sales objectives. The Director of Marketing position will also work closely with other departments such as sales and operations to facilitate cross-functional planning and ensure communication and a high level of performance.

Essential Job Requirements:

 Strong interpersonal skills  Act as a change agent to drive organizational improvement  Lead the annual planning process and assist in the development of a fully integrated marketing calendar  Assist the team in the implementation of effective business planning strategies and ongoing monitoring of marketing initiatives  Conduct post-program recaps and facilitate an evaluation process that provides ROI activity to measure effectiveness  Assist the team in business development and growth opportunities  Supervise the development and delivery of internal/external marketing communications and materials  Position will be based in Pottsville, PA with some travel required for working closely with our sales team, retailers and distributor partners.  Candidates must have 10+ years of consumer products marketing experience, with at least five years in marketing management. Bachelor’s Degree is required.  Solid business background with a broad understanding of beverage marketing, as well as knowledge and understanding of the three tiers of the beverage industry  Must have a proven track record of implementing strategic marketing plans and increasing sales and profitability.

About Yuengling: D.G. Yuengling & Son, Inc. is America’s Oldest Brewery based on Pottsville, PA. Established in 1829, Yuengling is a family owned and operated brewery build on strong heritage and traditions, with a commitment to producing the highest quality Lagers, Porters and Ales for our wholesalers, retailers and consumers. For more information, please visit www.yuengling.com.

For a complete job description and to apply for the Director of Marketing position, forward a current resume and salary requirements to Denise Brennan – Human Resources Manager at [email protected].