Location: Daikanyama HILLSIDE TERRACE

« Apéritif – the French lifestyle » The biggest French event in Tokyo, on May 19, 20 and 21

From 19 to 21 May 2017, "French lifestyle" will be honored during a special event in Tokyo and then in 17 other cities of Japan throughout June. During these 3 days, Japanese and French amateurs and professionals will discover different gastronomic specialties and share all the aspects of the French lifestyle.

More than 30 brands and Chefs join the event to recreate a convivial and elegant French universe. The cheese dairy Ile de France will organize an Art Deco Café and a "Cheese Party" to offer visitors a unique experience in a 1930s atmosphere. Lovers of charcuterie will taste the Basque products of producer and artisan Pierre Oteiza. A dozen French or Japanese Chefs from renowned restaurants in Tokyo will cook their French specialties.

The champagnes Bauget Jouette and Duval Leroy can be enjoyed as an accompaniment to all these delicacies. Visitors will be invited to discover grape varieties through a personality test. The Japanese, beers lovers, will rediscover the products of the Strasbourg Kronenbourg and attend a garçons de café race.

To go even further in the discovery of the French lifestyle, five experts will offer lectures and workshops on the tableware arts, the art of receiving guests or French literature.

 When: Friday 19 May 12:00 - 20:00 Sathurday 20 May 11:00 - 19:00 Sunday 21 May 11:00 - 19:00  Location: Daikanyama HILLSIDE TERRACE  Expected participation: 20,000 people  Activities: ・ Sale and tasting of appetizers and drinks, ・ Seminars about Art de Vivre by Japanese experts ・ Café Art Déco and Cheese party ・ Collection of stamps at different stands to participate in a contest and win amazing prizes ・ Garçons de café race ・ And more!  Organization: MAAF (French Ministry of Agriculture, Food and Forestry), Sopexa Japon  With the special cooperation of Daikanyama HILLSIDE TERRACE (http://www.hillsideterrace.com/) Information about the event will be updated on the website http://www.aperitifjapon.com/ and on the Facebook page.

*About “Apéritif à la française”

Launched in 2004, APF was initiated by Sopexa and the French Ministry of Agriculture, Food and Forestry and is now celebrated in over five international cities, including Montreal, Copenhagen, Dubai, Tokyo, and Hong Kong, and focuses on the sophisticated French lifestyle during this celebration of conviviality and pleasure.

As the etymology of the word suggests, the Apéritif, derived from the Latin verb “aperire” which means “to open” was originally enjoyed just before a meal in order to whet the appetite and was traditionally served with some appetizers or light snacks, like olives, savoury cakes, peanuts or crackers. The Apéritif moment is now still considered a perfect, convivial pre-dinner time to relax and socialise.

From North to South, each region of France has its favourite food and drink that is enjoyed during Apéritif. From Picon in the North, Kir Breton in Brittany, Pastis in Marseille, Rosé wine in Provence or Pinault des Charentes in the South-West, France offers a mosaic of taste sensations. This regional diversity is equally represented in the food, with tapenade, gougère, saucisson sec, pâté, rillettes and olive cake in traditional French cuisine.

Our sponsors For more information about Apéritif in Japan please contact: Sopexa Japan Cécile Lacroix [email protected] http://www.aperitifjapon.com/

For general information about Apéritif à la française contact : Sopexa Jocelyne Fouassier [email protected] http://www.aperitifalafrancaise.com/