16Th International Product Development Management Conference

16th International Product Development Management Conference

June (7) 8-9, 2009 Enschede, The Netherlands

Preliminary Programme Version 29-5-2009 Saturday 6 June 2009

12:00-12:30 Welcome and snacks PhD Workshop ( Drienberburght) 12:30-18:30 PhD Workshop Drienerburght 19:00 Barbeque for PhD workshop (De Boerderij)

Sunday 7 June 2009

09:00-12:00 PhD Workshop Drienerburght 12:30-13:30 Lunch PhD Workshop & Organizing Committee (separate locations!) 14:00-17:00 Organizing committee meeting Drienerburght 16:00-17:00 Registration Drienerburght 17:15 Busses to Twentse Welle 17:30-19:30 Welcome reception Twentse Welle Brief notes by Prof. Kees Aarts (MT member IGS, the sponsor of the reception) and Dr. P.J. Klok about the Innovative Development of Roombeek after the FireWorks disaster 18:30-20:30 “Bike cabs” from Twentse Welle to the city centre Monday 8 June 2009

Conference day 1 – Product Development & Knowledge Management and IT 08:30-09:00 Registration - Conference Hotel Drienerburght 09:00-09:30 Opening & Welcome – Agora, De Vrijhof Chairman of the Organzing Committee: Prof. Christer Karlsson Rector Magnificus: Prof. Ed Brinksma Local Hosts and conference chair persons: Prof. Aard Groen & Prof. Petra de Weerd-Nederhof 09:30-10:30 Keynote address - Agora, De Vrijhof Prof Michael Song Prof Mark Parry 10:30-11:00 Coffee break 11:00-12:30 Parallel sessions Room A Room B Room D Room E Room F Poolzaal 5 Poolzaal 6 Kleine zaal Drienerburght Drienberburght Drienerburght Drienberburght Drienberburght Vrijhof Vrijhof Vrijhof Theme A1 Theme C1 Theme C5 Theme G1 Theme H1 Theme I1 Theme I2 Theme B1 ORGANIZING FOR PD STRATEGY & PD STRATEGY & NETWORKS & RADICAL PRODUCT PRODUCT PRODUCT KNOWLEDGE & IT PRODUCT PERFORMANCE PERFORMANCE ALLIANCES IN PD INNOVATION DEVELOPMENT DEVELOPMENT RESOURCES IN PD DEVELOPMENT Strategic External NPD Sourcing Managing Radical PROCESS PROCESS Structuring Orientations Orientation Innovation Managing The NPD NPD Process Problem Process Solving Anthony DiBenedetto John Christiansen Koenraad Debackere Thomas Hustad Jose Luis Munuera Paul Coughlan Roberto Verganti Erik Jan Hultink STRUCTURING PRODUCT FOUR ORIENTATIONS TO MARKET ORIENTATION, TECHNOLOGY ABSORPTIVE OR CREATOR: AN SYSTEMATIZATION OF KNOWLEDGE TACITNESS INNOVATION PROJECTS IN THE STRATEGIC QUALITY, INNOVATION SOURCING DECISIONS IN DESORPTIVE CAPACITY? INTERACTIVE, TEAM- RECURRING NPD AND THE EFFECTS OF ENGINEER-TO- ORDER MANAGEMENT OF NEW SPEED AND NEW EXPLORATORY PROJECTS MANAGING ADVANCED BASED INTER- PROBLEMS: FORMAL AND INFORMAL INDUSTRIES: A PRODUCT PRODUCT BONESSO SARA R&D IN SEMI- ORGANIZATIONAL COST OPPORTUNITIES AND CONTROL MECHANISMS CONTINGENCY DEVELOPMENT: A PERFORMANCE. THE COMACCHIO ANNA, CONDUCTORS FOR MANAGEMENT COST CHALLENGES IN ON NPD PROJECT PERSPECTIVE CONTINGENT MODERATING EFFECT PIZZI CLAUDIO RADICAL INNOVATION. EXERCISE EXPEDITING PROCESS OUTCOMES ALBLAS ALEX APPROACH OF THE ORDER OF FELK YACINE AFONSO PAULO DIAGNOSIS RIJSDIJK SERGE JASPER VELDMAN COLOMBO GABRIELE MARKET ENTRY PASCAL LE MASSON, MANUEL NUNES COSTA JANAINA ROBERT DE JONGE, JAN EMILIO BELLINI RODRIGUEZ PINTO BENOIT WEIL, PATRICK MASCARENHAS VAN DEN ENDE JAVIER COGEZ HORNOS PILAR CARBONELL ANA CREUSA SAYURI T. ISABEL RODRÍGUEZ- AMARAL AND ESCUDERO HENRIQUE ROZENFELD THE SILENT SALESMAN: TYPES AND COORDINATING NEW TECHNOLOGY ALLIANCE MANAGEMENT CAN OBJECTS PROVIDE A THE PROBLEM-SOLVING INFORMATION SOURCE PACKAGING, DRIVER FOR CHARACTERISTICS OF PRODUCT PORTFOLIOS AND CONTROL IN RADICAL MEANS TO SUPPORT PROFICIENCY OF NPD EXPLOITATION/EXPLORA INNOVATION IN THE FOOD GENERICALLY DIFFERENT DEVELOPMENT AND FINANCIAL INNOVATION PROJECTS: EFFECTIVE TEAMS: THE TION AND NPD AND BEVERAGES PRODUCT PLATFORM MANUFACTURING – PERFORMANCE: EVIDENCE FROM A MANAGEMENT OF NEW MODERATING ROLE OF DECISION-MAKING INDUSTRY STRATEGIES MECHANISMS AND DISENTANGLING VALUE- MULTIPLE CASE STUDY PRODUCT SYSTEMIC PROBLEMS RISOM JESPERSEN COLENBRANDER WANDER KARLSSON CHRISTER THEIR PERFORMANCE ENHANCING AND COST- FRATTINI FEDERICO DEVELOPMENT? – AN JASPERS FERDINAND KRISTINA S.J.M HARKEMA MARTIN SKÖLD EFFECTS INCREASING EFFECTS OF VITTORIO CHIESA, LUCIO EXPLORATORY STUDY JAN VAN DEN ENDE LAUGEN BJØRGE OPEN INNOVATION LAMBERTI, GIULIANO FELEKOGLU BURCU TIMENES FAEMS DRIES NOCI ANJA M. MAIER JAMES NURAN ACUR, HARRY PETRA ANDRIES, MOULTRIE BOER MATTHIAS DE VISSER, BART VAN LOOY NOVICE-EXPERT RECOGNIZING THE ROLE INSTIGATING SUPPLIER OFFSHORING MANAGING THE THE CHALLENGE OF R&D SYSTEMATIC KNOWLEDGE, CONSULTATIONS AS A OF THE PRODUCT LIFE PERFORMANCE SOFTWARE PRODUCT DUALITIES OF PROJECT VALUATION: IDENTIFICATION OF MODULARITY AND VEHICLE FOR CYCLE IN THE USE OF IMPROVEMENTS DEVELOPMENT – A COMPETENCE CAPABILITIES IN PROBLEM SOLVERS SUPPLIER INVOLVEMENT ORGANIZATIONAL STRATEGIC DURING THE NEW HOLISTIC VIEW ON EXPLOITATION AND ESTIMATING FINANCIAL FROM ANALOGOUS IN HIGH-TECH NEW LEARNING: A FIELD STUDY ORIENTATIONS TO PRODUCT SOURCING DECISIONS IN EXPLORATION: IMPACT IMPACTS, INTELLECTUAL MARKETS: AN PRODUCT IN ENGINEERING PRODUCT MAXIMIZE INNOVATIVE DEVELOPMENT PROCESS SMALL FIRMS ON NEW PRODUCT CAPITAL AND LIFE EMPIRICAL DEVELOPMENT DEVELOPMENT OUTCOMES KRAUSE DANIEL R. KYRKI ANNA PERFORMANCE CYCLES EXPLORATION OF THE SMALS RAPHAËL DEKEN FLEUR PALADINO ANGELA STEPHAN WAGNER THROUGH QUALITY AND SUOMALA PETRI POTENTIAL OF THE KRISTINA LAUCHE MAAIKE RAYMOND PRICE INNOVATION JUHO KANNIAINEN, SEARCH METHOD KLEINSMANN MARCO MOLINA-CASTILLO ANTTI LÖNNQVIST, 'PYRAMIDING' AURISICCHIO ROB FRANCISCO J. SANNA PEKKOLA, POETZ MARION BRACEWELL DANIEL JIMENEZ- JUHANI UKKO REINHARD PRÜGL JIMENEZ AND JOSE-LUIS CHRISTIAN FABSICH MUNUERA-ALEMAN 12:30-13:45 Lunch (Faculty Club) Parallel sessions Room A Room B Room D Room E Room F Poolzaal 5 Poolzaal 6 Kleine zaal Drienerburght Drienberburght Drienerburght Drienberburght Drienberburght Vrijhof Vrijhof Vrijhof Theme A2 Theme C2 Theme C6 Theme H2 Theme I3 Theme I4 Theme L1 Theme O1 ORGANIZING FOR PD STRATEGY & PD STRATEGY & RADICAL PRODUCT PRODUCT PRODUCT ENTREPRENEURSHIP TEACHING PRODUCT PERFORMANCE PERFORMANCE INNOVATION DEVELOPMENT DEVELOPMENT AND PD INNOVATION & NPD DEVELOPMENT Strategic Decision Exploitation/Explorat Corporate Vision In PROCESS PROCESS MANAGEMENT Team Building Making ion Effects On Radical Innovation Realigning The NPD NPD Process Teaching Courses In Financial Process Integration And NPD Performance Coupling John Christiansen Holger Schiele Thomas Hustad Paul Coughlan Christer Karlsson Hans Koller Anthony DiBenedetto Keith Goffin PROMOTORS, CHAMPIONS THE EXAMINATION OF THE IMPACT OF INNOVATING THROUGH WITH A LITTLE HELP MANAGING THE ROLE OF NEW LANGUAGE BROKERING: AND GATEKEEPERS – STRATEGIC DECISION INVENTION ACTIVITIES CORPORATE FORESIGHT FROM OUR FRIENDS: TECHNOLOGICALLY PRODUCT TEACHING THE STATE OF THE ART AND MAKING FLEXIBILITY IN ON FINANCIAL IN A HIGHLY UNCERTAIN REFRAMING AND UNCERTAIN DEVELOPMENT PROCESS ESSENTIALS BY FUTURE RESEARCH NEW PRODUCT PERFORMANCE: CONTEXT REALIGNING PRODUCT DEVELOPMENT IN MARKET CREATION SIMULATING THE KATHARINA HÖLZLE. DEVELOPMENT COMBINING THE BATTISTELLA CINZIA DESIGN PROCESSES PROJECTS – ON THE THE CASE OF A HIGH- CONCEPT ALEXANDER KOCK, HANS KANDEMIR DESTAN EXPLORATION/EXPLOITA GIANLUCA BIOTTO, GREEN LAWRENCE IMPORTANCE OF TIME TECH START-UP DEVELOPMENT PHASE GEORG GEMÜNDEN, NURAN ACUR TION AND ALBERTO F. DE TONI SIMON BOLTON CONSTRAINTS AND BEN MAHMOUD-JOUINI DELL'ERA CLAUDIO TANJA PETERSEN SOLITARY/COLLABORATI SYSTEM COUPLING SIHEM TOMMASO BUGANZA, VE DICHOTOMIES MAGNUSSON THOMAS PHILIPPE SILBERZAHN CAMILLA FECCHIO, FAEMS DRIES NICOLETTE LAKEMOND CHRISTOPHE MIDLER ROBERTO VERGANTI 13:45-15:15 RENE BELDERBOS, BART LETEN, BART VAN LOOY WHAT DIFFERENCE MAKES BUILDING AN EFFECTS OF COPING WITH RE-INNOVATION IN NEW THE EFFECTS OF BUSINESS SUPPORT A REPORT ON THE THE DIFFERENCE: A META- INTEGRATIVE MODEL OF INSTITUTIONAL CORPORATE PRODUCT OPERATIONS PRODUCT MODULARITY, WITHIN BUSINESS EXPERIENCES GAINED ANALYSIS OF TEAM PORTFOLIO DECISION- SHAREHOLDER’S ENTREPRENEURSHIP AND ITS INTERFUNCTIONAL INCUBATORS FROM EVALUATING THE DIVERSITY, MAKING: A MULTIPLE INVESTMENT HORIZON AND RADICAL CONSEQUENCES INTEGRATION AND RATINHO TIAGO COSIGA NPD COMMUNICATION, CASE STUDY AND THE FIRM’S BOARD INNOVATION CHENG CHI-JYUN SUPPLIER INVOLVEMENT RAINER HARMS SIMULATION GAME PERFORMANCE KESTER LINDA COMPOSITION ON HEIDEMANN LASSEN ERIC C. SHIU ON NPD TIME AARD GROEN RIEDEL JOHANN LEONE LUDOVICA ABBIE GRIFFIN, ERIK JAN EXPLORATION AND ASTRID PERFORMANCE KULWANT PAWAR MARTA DEGL'INNOCENTI HULTINK, KRISTINA EXPLOITATION BJØRGE TIMENES ROBERTO FILIPPINI FRANCESCA VICENTINI LAUCHE STRATEGY LAUGEN RICK MIDDEL DANESE PAMELA KOK ROBERT T.J.B.M. POSTMA IDEATIVE NONCHAMPION: STRATEGIC DECISION MAPPING THE WINDS EXPLORATORY AND FLEXIBLE NEW PRODUCT CONCEPT DECISIONS - A APPLYING AGILE KEY OBSERVATIONS AND A PERSON WORTH MAKING AND NEW OF CREATIVE EXPLOITATIVE MARKET DEVELOPMENT FOR USE WEB OF PROJECT MANAGEMENT REFLECTIONS ON IDENTIFYING? PRODUCT DESTRUCTION IN THE LEARNING IN WITH A SYSTEM OF INTERCONNECTED APPROACH IN NPD LEARNING FROM PITKÄNEN KIRSI DEVELOPMENT NORDIC FINANCIAL DISCONTINUOUS NEW MASS CUSTOMISATION ACTIONS PROCESS: THE CASE OF PRODUCT INNOVATION BIRGITTA SANDBERG AND MOENAERT RUDY SERVICE INDUSTRY PRODUCT CROSS RICHARD KIHLANDER INGRID A SMALL TECHNOLOGY COURSES PEKKA STENHOLM HENRY ROBBEN SKOLD MARTIN DEVELOPMENT RAINER SEIDEL, SOFIA RITZÉN BASED ENTERPRISE SHEKAR ARUNA MICHAEL ANTIOCO ÅKE FREIJ SMITS ARMAND MANUEL SEIDEL, LOGAN CONFORTO EDIVANDRO RAINER SEIDEL VERONIEK GEERT VISSERS WAIT DANIEL CAPALDO DESCHAMPHELAERE JAN DE WIT AMARAL EVELINE ROKS 15:15-15:30 Coffee break Parallel sessions Room A Room B Room D Room E Room F Poolzaal 5 Poolzaal 6 Drienerburght Drienberburght Drienerburght Drienberburght Drienberburght Vrijhof Vrijhof Theme A3 Theme A4 Theme C3 Theme C7 Theme G3 Theme H3 Theme J1 ORGANIZING FOR ORGANIZING FOR PD STRATEGY & PD STRATEGY & NETWORKS & RADICAL PRODUCT PD IN SERVICES AND PRODUCT PRODUCT PERFORMANCE PERFORMANCE ALLIANCES IN PD INNOVATION SOFTWARE DEVELOPMENT DEVELOPMENT Performance Sustainability Collaboration Radical Innovation In Innovation Boundaries Skills & Measurement Capabilities Established Firms & Barriers Ambidexterity Claus Varnes Paul Coughlan Christer Karlsson Holger Schiele Hans Koller Keith Goffin Erik Jan Hultink ORGANIZATIONAL EMPLOYEE SKILL- RESEARCH ON R&D THE INFLUENCE OF HOW TO SUCCEED IN MANAGING RADICAL MODES OF BOUNDARIES FOR THE DEVELOPING PRACTICES PERFORMANCE ENVIRONMENTAL COLLABORATIVE INNOVATION WITHIN COMMUNICATION AND INNOVATION PROCESS: AND NEW PRODUCT MEASUREMENT IN STRATEGIES ON GREEN INNOVATION WITH ESTABLISHED NEW SERVICE BUILD AND BRIDGE, OR DEVELOPMENT: THE HIGH-TECH AND PRODUCT RIVALS? THE ROLE OF STRUCTURES - A CASE DEVELOPMENT BREAKDOWN? RESULTS OF AN TRADITIONAL DEVELOPMENT: AN ABSORPTIVE CAPACITY STUDY OF HEAVY PERFORMANCE BLINDENBACH-DRIESSEN INTERNATIONAL STUDY INDUSTRIES IN TAIWAN: ANALYSIS OF AND APPROPRIABILITY HYBRID-ELECTRIC STOREY CHRISTOPHER FLOORTJE CANTARELLO SILVIA APPLICATION OF COMPANIES WITH RITALA PAAVO VEHICLE DEVELOPMENT ROBERTO FILIPPINI, ANALYTIC HIERARCHY DIFFERENT PIA HURMELINNA- MAGNUSSON THOMAS ANNA NOSELLA PROCESS (AHP) COMMITMENT LAUKKANEN DEDY SUSHANDOYO, CHEN SHU-YUAN TOWARDS CHRISTIAN BERGGREN JIN FENG UEN, SUSTAINABILITY HAN-CHENG CHANG, DANGELICO ROSA M. SHU-YUAN CHEN, VITO ALBINO, 15:30-17:00 CHUN CHU CHEN AZZURRA BALICE DUALITIES OF BARRIERS TO AMBIDEXTROUS POSITIVE AND NEGATIVE TOWARDS A ABSORPTIVE CAPACITY DIGGING INTO STRATEGIC INNOVATION ORGANIZATIONAL EFFECTS OF TEAM FRAMEWORK OF AND THE INNOVATION EXPLORATION TECHNOLOGICAL MIROW CHRISTOPH DESIGN IN TURBULENT STRESSORS ON JOB SUSTAINABILITY VALUE CHAIN: SOME PROCESSES WITHIN CHOICES IN KATHARINA HÖLZLE ENVIRONMENTS: A SATISFACTION AND NEW CAPABILITIES IN EMPIRICAL EVIDENCE ESTABLISHED FIRMS: DEVELOPMENT OF HANS GEORG GEMÜNDEN PROCESS PERSPECTIVE PRODUCT PRODUCT ANNA COMACCHIO, INSIGHTS FROM TWO PERSONAL COMPUTER TRAN YEN PERFORMANCE DEVELOPMENT SARA BONESSO, ENTITIES DEDICATED TO GAMES CARBONELL PILAR SUTCLIFFE LAURA MARTINA VALENTE ENHANCING RADICAL DEDEHAYIR OZGUR ANA I RODRIGUEZ, JOSE ANJA MAIER INNOVATION TO SAKU J. MÄKINEN LUIS MUNUERA JAMES MOULTRIE SUPPORT EXISTING BUSINESS CHARUE-DUBOC FLORENCE S. BENMAHMOUD- JOUINI , S. LENFLE, C. MIDLER GET FAT FAST - SURVIVING AMBIDEXTERITY IN EFFECTS OF THE RISE AND FALL OF IS FIRM ABSORPTIVE INNOVATION IN ONTOLOGIES FOR NPD PROJECTS SERVICE FIRMS KNOWLEDGE PRODUCT INNOVATION CAPACITY A CREATIVE SME’S IN HUMAN-TECHNOLOGY VAN OORSCHOT KIM GEERTS ANNELIES INTEGRATION ON STRATEGY: A SIGNIFICANT FACTOR FLANDERS: A CASE INTERACTION DESIGN HENK AKKERMANS, FLOORTJE INNOVATION SIMULATION MODEL FOR PRODUCT STUDY BASED ANALYSIS LAMMINEN JUHA KISHORE SENGUPTA, BLINDENBACH- PERFORMANCE – A WALRAVE BOB INNOVATION? NAUWELAERTS YSABEL SAARILUOMA PERTTI LUK VAN WASSENHOVE DRIESSEN, FRAMEWORK AND KIM VAN OORSCHOT, A. THORNTON DEREK FREDERIK VAN ASSCHE MAURI LEPPÄNEN PAUL GEMMEL EMPIRICAL STUDY GEORGES L. ROMME ANN LEDWITH ILKE VAN BEVEREN RUNDQUIST JONAS 18:30 Departure to conference dinner De Jaargetijden Tuesday 9 June 2009

Conference day 2 Entrepreneurship & Creativity-Leadership Parallel sessions Room A Room B Room D Room E Room F Poolzaal 5 Poolzaal 6 Kleine zaal Drienerburght Drienberburght Drienerburght Drienberburght Drienberburght Vrijhof Vrijhof Vrijhof Theme M1 Theme N4 Theme C4 Theme G2 Theme K1 Theme K2 Theme K3 Theme E1 PRODUCT OPEN INNOVATION – PD STRATEGY & NETWORKS & MARKETING, USERS MARKETING, USERS MARKETING, USERS CREATIVITY & DEVELOPMENT IN SME PD IN COMMUNITIES PERFORMANCE ALLIANCES IN PD & PRODUCT & PRODUCT & PRODUCT DESIGN Enabling Innovation In & IN COOPERATION Competitiveness Science vs. Industry DEVELOPMENT DEVELOPMENT DEVELOPMENT MANAGEMENT & SMEs WITH COMMUNITIES Technology Newness Market Research Consumer Consumer BUSINESS Collaborating In Involvement Innovativeness Impact Of The Design Open Innovation Process Rainer Harms Dries Faems Anthony DiBenedetto Bart Van Looy Jose Luis Munuera Aard Groen Erik Jan Hultink Armand Hatchuel GETTING SME THE CO-CREATION EXPLORING THE IMPACT FOSTERING NEW THE CONTRIBUTION OF EXPLORING THE CONSUMERS´ DESIGN DRIVEN MANUFACTURERS TO EXPERIENCE IN VIRTUAL OF TECHNOLOGICAL PRODUCT MARKET RESEARCH POTENTIAL FOR INNOVATIVENESS AND INNOVATION: NEW INNOVATE: THE CASE FOR WORLDS COMPETENCE DEVELOPMENT BY AGENCIES TO RADICAL CONSUMER QUALITY PERCEPTIONS MEANINGS IN THE VISUAL FACILITATION JOHANN FÜLLER DEVELOPMENT ON ENHANCING PRODUCT INNOVATION: INVOLVEMENT IN OF PRODUCTS PRODUCTS OR ALSO IN WAIT ANDREW LOGAN KOHLER THOMAS SPEED AND NPD INTERACTIONS AD-HOC OR EXPLICITLY SERVICE INNOVATION. DESIGNED BY USERS THE BUSINESS MODELS? RAINER H. A. SEIDEL KURT MATZLER PROGRAM BETWEEN UNIVERSITY ORGANISED? ROBERTS DEBORAH FUCHS CHRISTOPH BATTISTELLA CINZIA MEHDI SHAHBAZPOUR DANIEL STIEGER PERFORMANCE AND INDUSTRY: JANSSEN KAREN JAMES DEVLIN MARTIN SCHREIER GIANLUCA BIOTTO, DE WEERD-NEDERHOF OUTLINING KEY ALBERTO F. DE TONI PETRA OBSTACLES AND NURAN ACUR, PRESENTING DESTAN KANDEMIR, MANAGERIAL 08:30-10:00 MICHAEL SONG IMPLICATIONS TO OVERCOME THEM KESTING TOBIAS THORSTEN KLIEWE SMES’ ACCESS TO CONNECTING “VORSPRUNG DURCH IMPROVE KNOWLEDGE MARKET RESEARCH- THE SIGNIFICANCE OF INFLUENCING USER DESIGN LEADERSHIP INNOVATION SERVICES: A INNOVATORS AT IBM: TECHNIK” THE TRANSFER WITH BASED VERSUS CUSTOMER INNOVATION ACTIVITIES AND THE ROLE OF USER CENTRED ANALYSIS SECOND LIFE AS RELEVANCE OF ACADEMIA: TUNE THE CUSTOMER-BASED INVOLVEMENT IN – A MICROECONOMIC DESIGN IN THE FIRM BASED ON TOTAL COST INNOVATION AND TECHNICAL NEWNESS CHANNEL TO THE R&D- SELECTION OF PRODUCT PRODUCT PERSPECTIVE AND BELTAGUI AHMAD BUGANZA TOMMASO KNOWLEDGE FOR NEW PRODUCT ACTIVITY OPPORTUNITIES DEVELOPMENT PROCESS MODEL KULWANT PAWAR, ROBERTO VERGANTI, COMMUNITY DIFFUSION VAN GILS MAARTEN FUCHS CHRISTOPH SANDBERG BIRGITTA RAASCH CHRISTINA JOHANN RIEDEL PAOLO LANDONI PLATFORM TALKE KATRIN GEERT VISSERS JAN DE EMANUELA PRANDELLI LEILA HURMERINTA, CORNELIUS HERSTATT MUELLER JULIA SALOMO, SOREN WIT MARTIN SCHREIER NIINA NUMMELA JOHANN FÜLLER KATJA WIERINGA, JAAP E. HUTTER KURT MATZLER ENABLING INNOVATION THE IMPACT OF PERCEPTIONS OF COMMERCIALISATION EXPLORING THE IMPACT ADDRESSING CONSUMER TRANSLATING LEAN WITHIN SME’S IN THE ALIGNING TECHNOLOGY PRODUCT ADVANTAGE, OF SCIENCE, THE OF MARKET CONSUMER EVALUATIONS OF PRINCIPLES TO THE MANUFACTURING LICENSING AND NEW PRODUCT INTERTWINED ORIENTATION, INFORMATION NEEDS IN INTELLIGENT NEW DESIGN PROCESS: INDUSTRY. PRODUCT PERFORMANCE AND RELATIONSHIP INTERNAL LAUNCH MESSAGES: PRODUCTS IDENTIFYING VALUE IN DE PAGTER H.E. DEVELOPMENT: A ORGANISATIONAL BETWEEN POWER ORGANIZATION, AND HOW TO STIMULATE SCHUHMACHER DESIGNING. S.J.M. HARKEMA CONTINGENCY PERFORMANCE RELATIONS AND PRODUCT THE ADOPTION OF NEW MONIKA VIEIRA SÓNIA PERSPECTIVE LEDWITH ANN KNOWLEDGE CHARACTERISTICS ON PRODUCTS SABINE KUESTER, PETRA BADKE-SCHAUB, LICHTENTHALER ULRICH MICHELE O'DWYER FIGUEREDO ALVARO PRODUCT LAUNCH TALKE KATRIN CLAUDIA GRIGULL ANTONIO AUGUSTO JOHAN FRISHAMMAR BRIAN HEALY ARNOUD DE MEYER SUCCESS SNELDERS DIRK FERNANDES, CARLOS WILLIAMS CHRISTOPHER CARDOSO, TERESA MELANIE WEBER FONSECA 10:00-10:30 Coffee break Parallel sessions Room A Room B Room D Room E Room F Poolzaal 5 Poolzaal 6 Kleine zaal Drienerburght Drienberburght Drienerburght Drienberburght Drienberburght Vrijhof Vrijhof Vrijhof Theme G4 Theme G5 Theme G6 Theme H5 Theme I5 Theme N2 Theme N3 Theme E3 NETWORKS & NETWORKS & NETWORKS & RADICAL PRODUCT PRODUCT OPEN INNOVATION – OPEN INNOVATION – CREATIVITY & ALLIANCES IN PD ALLIANCES IN PD ALLIANCES IN PD INNOVATION DEVELOPMENT PD IN COMMUNITIES PD IN COMMUNITIES DESIGN Activity Duality Organizational Management Of Project Culture In PROCESS & IN COOPERATION & IN COOPERATION MANAGEMENT & Design Of Collaboration Radical Innovation Fuzzy Front-End Of WITH COMMUNITIES WITH COMMUNITIES BUSINESS Collaboration The NPD Process Open Innovation Technology Licensing Creativity In Open Innovation Hans Koller Ariane Von Raesfeld Jan Kratzer Armand Hatchuel Roberto Verganti Dries Faems Bart Van Looy Klaasjan Visscher Meijer THE CONTROVERSIES OF COLLABORATIVE SUCCESS FACTORS FOR THE ROLE OF EMOTIONS SUCCESS FACTORS FOR HOW TO DEAL WITH THE EMERGENCE OF FROM INDIVIDUAL TO INTER-ORGANIZATIONAL INNOVATION INNOVATION AS ANTECEDENTS OF MANAGING THE FUZZY OPEN INNOVATION? ARCHITECTURE IN ORGANIZATIONAL AMBIDEXTERITY CAPABILITIES: MANAGEMENT IN COGNITIVE ASSESSMENT FRONT END IN NON- EVIDENCE FROM HIGH MODULAR SYSTEMS : CREATIVITY OR THE ANTOINE MÉLANIE DEVELOPING NETWORKS OF SMALL IN THE EVALUATION OF ASSEMBLED PRODUCT TECH AND LOW TECH COORDINATION ACROSS DIFFUSION OF 10:30-11:30 JULIE DEGRE PLATFORMS THROUGH AND MEDIUM INCREMENTAL VERSUS DEVELOPMENT: INDUSTRIES BOUNDARIES AT ATLAS, CREATIVITY INSIDE THE “DESIGN GAMES” ENTERPRISES: AN REALLY NEW PRODUCTS FINDINGS FROM COLOMBO GABRIELE CERN FIRM SEGRESTIN BLANCHE EMPIRICAL HOFFMANN JONAS PROCESS-BASED FIRMS TOMMASO BUGANZA, TUERTSCHER PHILIPP CÉLINE BOS INVESTIGATION GILLES ROEHRICH JEAN- FRISHAMMAR JOHAN DAVIDE CHIARONI, GARUD RAGHU RESE ALEXANDRA PIERRE MATHIEU ULRICH LICHTENTHALER FEDERICO FRATTINI NORDBERG MARKUS BAIER DANIEL AN EXAMINATION OF THE ORGANIZATIONAL EXPLORING THE HOW SENIOR THE FUZZY FRONT END FACETS OF OPEN OPEN SOURCE CREATIVITY IN DYNAMICS OF TASK AND DESIGN OF MANAGEMENT OF MANAGERS MAKE OF NEW PRODUCT INNOVATION: SOFTWARE USE IN ACCELERATED PRODUCT RESOURCE PARTITIONING COLLABORATION IN COLLABORATIVE FORMAL NPD DEVELOPMENT FOR DEVELOPMENT OF A FINNISH SOFTWARE DEVELOPMENT – A ACROSS MARKET-FACING NETWORK ARENAS FROM A PROCESSES WORK FOR BRAZILIAN CONCEPTUAL FIRMS TRADE-OFF OR NETWORKS UNDER ORGANIZATIONS: THE PLATFORM PERSPECTIVE INNOVATIVE NEW TECHNOLOGY-BASED FRAMEWORK SEPPÄNEN MARKO BALANCING ACT? CONDITIONS OF ACTIVITY ROLE OF MANAGEMENT ELMQUIST MARIA PRODUCTS COMPANIES IN THE PILLER FRANK LAKEMOND NICOLETTE DUALITY IN AN AUSTRIAN TOBIAS FREDBERG SALOMO SOEREN MEDICAL DEVICE KATHLEEN DIENER PERKS HELEN MARGARET INNOVATION NETWORK SUSANNE OLLILA CARSTEN SCHULT INDUSTRY: A CAUSAL DR. STEVE MOXEY VAN DEN ANKER FRED SERGE A. RIJSDIJK MODEL TROITZSCH H. MENDES GLAUCO ULBRICH S. JOSÉ CARLOS DE TOLEDO 11:30-12:30 Venture Lab (Agora, De Vrijhof) Dr. Kees Eijkel Prof. Aard Groen Ir. Miram Luizink 12:30-14:00 Lunch (Faculty Club) Parallel sessions Room A Room B Room D Room E Room F Poolzaal 5 Poolzaal 6 Kleine zaal Drienerburght Drienberburght Drienerburght Drienberburght Drienberburght Vrijhof Vrijhof Vrijhof Theme F1 Theme G7 Theme G8 Theme K4 Theme K5 Theme N1 Theme E2 PD IN A GLOBAL NETWORKS & NETWORKS & MARKETING, USERS MARKETING, USERS OPEN INNOVATION – CREATIVITY & CONTEXT ALLIANCES IN PD ALLIANCES IN PD & PRODUCT & PRODUCT PD IN COMMUNITIES DESIGN Collaboration Technology Life Cycle DEVELOPMENT DEVELOPMENT & IN COOPERATION MANAGEMENT & Relevance Stimulation Of New Understanding WITH COMMUNITIES BUSINESS Product Adoption Customer Needs Creative Behavior In Performance Open Innovation Design Theory Across Industries Rainer Harms Aard Groen Ariane Von Raesfeld Claus Varnes Bart Van Looy Klaasjan Visscher Armand Hatchuel Meijer Jan Kratzer LEARNING DYNAMICS: A THE IMPORTANCE OF YOU LIVE AT LEAST SOCIAL CONTAGION AS TOWARDS A A COMPARISON OF PORTFOLIO KEY FACTOR TO ACCOUNT VISIBILITY FOR R&D TWICE: RE-CREATING A DRIVER OF NEW COMPREHENSIVE CREATIVE BEHAVIORS IN MANAGEMENT OF FOR THE R&D COLLABORATION PRODUCT LIFE PRODUCT UPTAKE UNDERSTANDING OF ONLINE COMMUNITIES INNOVATION FIELDS : GLOBALIZATION PARADOX JOLINK MARK CHRISTIANSEN JOHN K. LANGLEY DAVID LEAD USERNESS: THE ACROSS CULTURES APPLYING CK DESIGN DALMASSO CEDRIC BEN DANKBAAR CLAUS J. VARNES NICO PALS ROLE OF PERSONALITY JAWECKI GREGOR THEORY IN CROSS KIENZLER VINCENT ; DIANA STORM-NIELSEN, J. ROLAND ORTT AND CREATIVITY JOHANN FÜLLER, INDUSTRY SARDAS JEAN-CLAUDE ERIK JOHNSEN WINTER FAULLANT RITA JOHANNES GEBAUER EXPLORATORY MARTA GASPARIN ERICH SCHWARZ, INES PARTNERSHIP KRAJGER, ROBERT GILLIER THOMAS PIAT 14:00-15:30 BREITENECKER GERALD ROUSSEL BENOIT TRUCHOT PATRIC MANAGING OFFSHORE DO STRATEGIC MOTIVATIONAL THE ROLE OF THE VOICE- MORE THAN JUST THE ROLE OF PRODUCT DEVELOPMENT – AN ALLIANCES REALLY FACTORS OF OF-THE-CONSUMER IN CUSTOMER NEEDS: INDIVIDUALS IN DEVELOPMENT INTERCULTURAL MATTER WHEN IT PROFESSORS FOR THE START UP PROCESS HOW SERIAL OUTBOUND OPEN PRACTICES FOR PERSPECTIVE COMES TO FIRM PARTICIPATION IN FOR HIGH TECH INNOVATORS DEVELOP INNOVATION: A STYLISTIC PRODUCT EDOFF PETRA PERFORMANCE? LOCAL CLUSTER KNOWLEDGE INTENSIVE A DEEP FRAMEWORK AND AN INNOVATION: THE CASE CHRISTER NORSTRÖM, KOLLER HANS INITIATIVES FIRMS UNDERSTANDING OF EXPLORATORY ANALYSIS OF THE FASHION YLVA BOIVIE CHRISTIAN LANGMANN TEICHERT THORSTEN ENGLIS BASIL, BUSINESS CUSTOMERS’ CHIARONI DAVIDE INDUSTRY TRAN YEN THOMAS CLAUß PAULA DANSKIN ENGLIS, PROBLEMS MATTIA BIANCHI AARD J. GROEN GRIFFIN ABBIE VITTORIO CHIESA RAYMOND PRICE FEDERICO FRATTINI BRUCE VOJAK TEAM CREATIVITY IN RELEVANCE AND TECHNOLOGY CUSTOMER-CENTRIC VIRTUAL PROTOTYPING WHICH CREATIVITY AN EXPLORATORY CROSS-CULTURAL CONTRIBUTION OF STANDARDS BATTLES OPEN R&D AND IN PRODUCT COMPONENTS QUALIFY STUDY ON MODULARITY COMPLEX NPD PROMOTOR NETWORKS AND NETWORKS INNOVATION IN THE DEVELOPMENT: USERS' CONSUMERS TO ADOPTION: A CASE SCHÖNROK JOHANNA IN CROSS-COMPANY DURING THE TELECOMMUNICATION CONTEXT RELATED ENGAGE IN OPEN STUDY OF PERSPECTIVES INNOVATION PROJECTS: TECHNOLOGY LIFE INDUSTRY UNDERSTANDING INNOVATION PROJECTS? IN DESIGN AND AN EMPIRICAL CYCLE: THE CASE OF HD STEINHOFF FEE KAAPU TAINA – EXPLORATION OF PRODUCTION OF A INVESTIGATION DVD AND BLU-RAY BREUER, HENNING TARJA TIAINEN, ASKO ASYMMETRICAL EFFECTS BRAZILIAN AUTOMAKER RESE ALEXANDRA VAN DE KAA GEERTEN ELLMAN FÜLLER JOHANN CAUCHICK MIGUEL NICOLAI SAND ERIK DEN HARTIGH KURT MATZLER KATJA PAULO AUGUSTO DANIEL BAIER ROLAND ORTT HUTTER JULIANA HSUAN CLAIRE STOLWIJK 15:30-16:00 Coffee break 16:00-17:00 Closing session – Agora De Vrijhof  Best Paper Award  Outlook to 2010 Conference  Closing