Reebok Reveals Its Most Comprehensive Womens Collection Ever As It Previews the New Fall/Winter

REEBOK REVEALS ITS MOST COMPREHENSIVE WOMENS COLLECTION EVER AS IT PREVIEWS THE NEW FALL/WINTER ’13 COLLECTIONS IN NEW YORK

REEBOK ENLIST THE HELP OF PARTNERS ALICIA KEYS & TARA STILES UNVEIL NEW WOMENS FOOTWEAR & APPAREL COLLECTIONS, DESIGNED BY WOMEN FOR WOMEN

Boston, MA 09.05.13 – Reebok today provided a first look at their Fall/Winter 2013 Fitness and Lifestyle collections to a selection of global women’s media at The Reebok Women’s Fitness & Lifestyle Event in New York City. The event saw Reebok fitness partners such as Yoga expert Tara Stiles & CrossFit athlete Christmas Abbott reveal the new collections and take the assembled media through a selection of workouts to experience the new collections in action.

The event also provided Reebok partner Alicia Keys with the chance to reveal her new Fall/Winter ‘13 Reebok Classic x Alicia Keys Collection, with the singer hosting media and participating in a Q&A session at her launch drinks reception.

The new collections are part of the brand’s commitment to women’s fitness, aiming to change the way women perceive, define and experience fitness. Reebok wants to empower women to pursue a more engaging form of fitness, embrace their passions and get physically, mentally and socially fit.

The new fitness apparel and footwear collections in Yoga, Dance, Walking, Running and Cross Training have been produced by women for women. The products have been designed with female body movements, body shapes and style preferences in mind to create the most holistic female fitness footwear and apparel collection Reebok has ever delivered.

Barbara Ebersberger, Vice President Studio Fitness said; “Women, and in particular women’s fitness, has always played a key role with Reebok. Reebok were the first brand to create footwear specifically for women to work out in, The Freestyle. Since then we’ve continued to create products designed specifically for women who enjoy an active lifestyle”.

Renowned Yogi and Reebok partner, Tara Stiles, said; “I loved meeting all of the media from around the world and spending time with the other Reebok partners like Amy Dixon and Annie Sakamoto. It was great to get to hang out with such cool, inspirational and fun women. It was so exciting to introduce everyone to Reebok Yoga and the new FW13 product that Reebok and I have designed together.”

The Fall/Winter ‘13 Reebok Classic x Alicia Keys Collection was designed in collaboration with Alicia Keys; this is Alicia’s second range of footwear with Reebok. The FW13 collection introduces exclusive limited edition lines featuring iconic Classic silhouettes which have been given Alicia’s unique creative touch.

Singer, songwriter, producer, mom and Reebok partner, Alicia Keys said: “I’ve had so much fun working on my second collection for Reebok. I love collaborating with the Reebok Classic design team to update my favorite sneakers, with cool new twists like a wedge heel. I’m really proud of the new collection and was excited to give everyone a sneak preview at the event.”

Reebok

Reebok International Ltd., headquarted in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. A subsidiary of the adidas Group, Reebok operates under multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. For more information, visit www.reebok.com.