• Abstract and Figures
• Public Full-text

Statistical Tables SIGs Report April 2009 to March 2010

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 500 Q2 TYPES OF RADIO IN HOUSEHOLD ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2160 968║ 2361 1168 563║ 281 310 787 660 555 442 494║ 3352 591 1378 2151 1757 1491║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15089║ 7428 7661 9205 4080║ 10144 4945 2392║ 1241 1356 3133 2862 2200 2140 2157║ 14312 2597 5730 9359 7351 6497║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ FIXED RADIO ║ 3080║ 1506 1574 1853 852║ 2076 1004 502║ 255 267 681 578 497 385 416║ 2919 522 1204 1876 1527 1298║ ║ 87%║ 86% 88% 86% 88%║ 88% 86% 89%║ 91% 86% 87% 88% 89% 87% 84%║ 87% 88% 87% 87% 87% 87%║ ║ ║ ║ ║ ║ ║ PORTABLE RADIO ║ 2594║ 1279 1315 1577 695║ 1756 838 416║ 210 217 533 469 425 353 388║ 2462 426 959 1635 1218 1166║ ║ 74%║ 73% 74% 73% 72%║ 74% 72% 74%║ 75% 70% 68% 71% 77% 80% 79%║ 73% 72% 70% 76% 69% 78%║ ║ ║ ║ ║ ║ ║ CAR RADIO ║ 3082║ 1547 1535 1845 882║ 2124 958 516║ 244 262 708 602 505 389 372║ 2928 506 1214 1868 1572 1266║ ║ 87%║ 89% 86% 85% 91%║ 90% 82% 92%║ 87% 84% 90% 91% 91% 88% 75%║ 87% 86% 88% 87% 89% 85%║ ║ ║ ║ ║ ║ ║ LONG WAVE RADIO ║ 2369║ 1215 1155 1417 662║ 1622 747 392║ 168 197 543 456 398 314 294║ 2268 365 908 1461 1196 1005║ ║ 67%║ 70% 65% 66% 68%║ 69% 64% 70%║ 60% 64% 69% 69% 72% 71% 59%║ 68% 62% 66% 68% 68% 67%║ ║ ║ ║ ║ ║ ║ RADIO VIA TV SET ║ 1765║ 892 873 1007 544║ 1149 616 321║ 174 181 462 363 281 175 129║ 1658 355 816 949 1005 586║ ║ 50%║ 51% 49% 47% 56%║ 49% 53% 57%║ 62% 58% 59% 55% 51% 40% 26%║ 49% 60% 59% 44% 57% 39%║ ║ ║ ║ ║ ║ ║ RADIO VIA PC/INTERNET ║ 1629║ 819 809 909 517║ 1019 609 319║ 183 188 451 348 253 132 73║ 1516 371 822 806 988 458║ ║ 46%║ 47% 45% 42% 53%║ 43% 52% 57%║ 65% 61% 57% 53% 46% 30% 15%║ 45% 63% 60% 37% 56% 31%║ ║ ║ ║ ║ ║ ║ RADIO ON MOBILE PHONE ║ 1670║ 831 839 928 528║ 982 688 324║ 212 211 479 351 238 114 64║ 1535 423 902 768 1041 417║ ║ 47%║ 48% 47% 43% 55%║ 42% 59% 58%║ 75% 68% 61% 53% 43% 26% 13%║ 46% 72% 65% 36% 59% 28%║ ║ ║ ║ ║ ║ ║ RADIO ON MP3 PLAYER/ ║ 1099║ 544 555 577 340║ 613 486 215║ 163 153 319 215 155 67 27║ 995 316 635 464 687 249║ WALKMAN ║ 31%║ 31% 31% 27% 35%║ 26% 42% 38%║ 58% 49% 41% 33% 28% 15% 6%║ 30% 53% 46% 22% 39% 17%║ ║ ║ ║ ║ ║ ║ DIGITAL RADIO (DAB) ║ 219║ 118 102 123 66║ 134 86 40║ 29 22 58 46 34 19 12║ 203 50 108 111 125 66║ ║ 6%║ 7% 6% 6% 7%║ 6% 7% 7%║ 10% 7% 7% 7% 6% 4% 2%║ 6% 9% 8% 5% 7% 4%║ ║ ║ ║ ║ ║ ║ NONE ║ 64║ 34 29 43 15║ 38 25 12║ 4 8 16 12 8 7 7║ 60 13 29 34 36 23║ ║ 2%║ 2% 2% 2% 2%║ 2% 2% 2%║ 2% 3% 2% 2% 2% 2% 1%║ 2% 2% 2% 2% 2% 2%║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 500 Q2 TYPES OF RADIO IN HOUSEHOLD ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 477 979 847 947 198 82║ 1456 1794 279 140║ 979 935 977 638║ 2155 1374║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15089║ 1969 4273 3531 3850 1037 429║ 6242 7381 1466 709║ 2807 4139 4732 3411║ 8195 6894║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ FIXED RADIO ║ 3080║ 432 868 744 798 177 61║ 1300 1543 238 119║ 840 819 883 537║ 1873 1207║ ║ 87%║ 91% 89% 88% 84% 89% 74%║ 89% 86% 85% 85%║ 86% 88% 90% 84%║ 87% 88%║ ║ ║ ║ ║ ║ ║ PORTABLE RADIO ║ 2594║ 360 720 622 661 163 69║ 1080 1282 232 117║ 584 728 748 535║ 1487 1107║ ║ 74%║ 76% 74% 73% 70% 82% 84%║ 74% 71% 83% 83%║ 60% 78% 77% 84%║ 69% 81%║ ║ ║ ║ ║ ║ ║ CAR RADIO ║ 3082║ 451 885 760 732 186 67║ 1336 1492 254 129║ 810 848 858 566║ 1826 1256║ ║ 87%║ 95% 90% 90% 77% 94% 82%║ 92% 83% 91% 92%║ 83% 91% 88% 89%║ 85% 91%║ ║ ║ ║ ║ ║ ║ LONG WAVE RADIO ║ 2369║ 353 680 583 574 135 45║ 1033 1157 180 93║ 649 606 710 405║ 1428 941║ ║ 67%║ 74% 69% 69% 61% 68% 55%║ 71% 64% 64% 66%║ 66% 65% 73% 63%║ 66% 68%║ ║ ║ ║ ║ ║ ║ RADIO VIA TV SET ║ 1765║ 279 545 433 421 67 20║ 824 854 87 40║ 555 465 475 271║ 1147 618║ ║ 50%║ 59% 56% 51% 44% 34% 25%║ 57% 48% 31% 28%║ 57% 50% 49% 42%║ 53% 45%║ ║ ║ ║ ║ ║ ║ RADIO VIA PC/INTERNET ║ 1629║ 288 554 384 330 56 16║ 842 715 72 28║ 550 419 410 250║ 1087 541║ ║ 46%║ 60% 57% 45% 35% 29% 19%║ 58% 40% 26% 20%║ 56% 45% 42% 39%║ 50% 39%║ ║ ║ ║ ║ ║ ║ RADIO ON MOBILE PHONE ║ 1670║ 275 507 413 396 60 20║ 781 809 79 29║ 552 439 457 222║ 1090 580║ ║ 47%║ 58% 52% 49% 42% 30% 24%║ 54% 45% 28% 21%║ 56% 47% 47% 35%║ 51% 42%║ ║ ║ ║ ║ ║ ║ RADIO ON MP3 PLAYER/ ║ 1099║ 182 352 270 239 41 14║ 534 510 56 23║ 367 319 270 143║ 714 385║ WALKMAN ║ 31%║ 38% 36% 32% 25% 21% 17%║ 37% 28% 20% 16%║ 37% 34% 28% 22%║ 33% 28%║ ║ ║ ║ ║ ║ ║ DIGITAL RADIO (DAB) ║ 219║ 52 69 49 42 6 2║ 121 91 8 3║ 103 64 29 23║ 161 59║ ║ 6%║ 11% 7% 6% 4% 3% 2%║ 8% 5% 3% 2%║ 11% 7% 3% 4%║ 7% 4%║ ║ ║ ║ ║ ║ ║ NONE ║ 64║ 6 18 14 22 2 1║ 24 35 4 3║ 19 16 20 9║ 43 21║ ║ 2%║ 1% 2% 2% 2% 1% 2%║ 2% 2% 1% 2%║ 2% 2% 2% 1%║ 2% 2%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 501 Ownership in-home or for personal use ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2160 968║ 2361 1168 563║ 281 310 787 660 555 442 494║ 3352 591 1378 2151 1757 1491║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15089║ 7428 7661 9205 4080║ 10144 4945 2392║ 1241 1356 3133 2862 2200 2140 2157║ 14312 2597 5730 9359 7351 6497║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Any internet access (in ║ 2249║ 1115 1134 1307 726║ 1507 742 420║ 217 207 544 486 395 250 149║ 2109 425 969 1280 1237 794║ home) ║ 64%║ 64% 63% 61% 75%║ 64% 64% 75%║ 77% 67% 69% 74% 71% 57% 30%║ 63% 72% 70% 60% 70% 53%║ ║ ║ ║ ║ ║ ║ Broadband internet access║ 2085║ 1036 1048 1216 680║ 1396 688 388║ 202 192 511 451 369 227 133║ 1954 394 905 1180 1154 728║ ║ 59%║ 60% 59% 56% 70%║ 59% 59% 69%║ 72% 62% 65% 68% 66% 51% 27%║ 58% 67% 66% 55% 66% 49%║ ║ ║ ║ ║ ║ ║ Regular internet access ║ 390║ 192 199 225 120║ 260 130 74║ 39 36 85 84 67 51 29║ 366 74 159 231 205 147║ ║ 11%║ 11% 11% 10% 12%║ 11% 11% 13%║ 14% 11% 11% 13% 12% 12% 6%║ 11% 13% 12% 11% 12% 10%║ ║ ║ ║ ║ ║ ║ Mobile broadband ║ 841║ 422 420 496 273║ 520 321 182║ 88 99 261 178 127 60 27║ 791 187 448 394 539 215║ ║ 24%║ 24% 23% 23% 28%║ 22% 27% 32%║ 31% 32% 33% 27% 23% 14% 6%║ 24% 32% 33% 18% 31% 14%║ ║ ║ ║ ║ ║ ║ Plasma TV or LCD TV ║ 2043║ 1031 1012 1188 625║ 1335 708 362║ 201 201 530 419 325 212 155║ 1914 402 932 1111 1149 693║ ║ 58%║ 59% 57% 55% 65%║ 57% 61% 64%║ 71% 65% 67% 63% 59% 48% 31%║ 57% 68% 68% 52% 65% 46%║ ║ ║ ║ ║ ║ ║ Digital TV service ║ 2708║ 1345 1363 1619 807║ 1809 900 469║ 240 256 651 528 438 315 281║ 2556 496 1147 1562 1434 1034║ ║ 77%║ 77% 76% 75% 83%║ 77% 77% 83%║ 86% 82% 83% 80% 79% 71% 57%║ 76% 84% 83% 73% 82% 69%║ ║ ║ ║ ║ ║ ║ DVD Player/ Recorder ║ 3186║ 1570 1617 1918 925║ 2136 1050 530║ 272 288 744 628 512 388 356║ 3014 559 1303 1883 1659 1256║ ║ 90%║ 90% 90% 89% 96%║ 90% 90% 94%║ 97% 93% 94% 95% 92% 88% 72%║ 90% 95% 95% 88% 94% 84%║ ║ ║ ║ ║ ║ ║ Digital Camera/Camcorder ║ 2035║ 987 1048 1204 665║ 1358 677 389║ 208 191 521 433 338 206 137║ 1902 399 920 1115 1145 682║ ║ 58%║ 57% 59% 56% 69%║ 58% 58% 69%║ 74% 62% 66% 66% 61% 47% 28%║ 57% 67% 67% 52% 65% 46%║ ║ ║ ║ ║ ║ ║ BlackBerry ║ 204║ 111 93 120 66║ 134 71 45║ 24 18 65 50 33 11 4║ 192 42 106 98 133 48║ ║ 6%║ 6% 5% 6% 7%║ 6% 6% 8%║ 8% 6% 8% 8% 6% 3% 1%║ 6% 7% 8% 5% 8% 3%║ ║ ║ ║ ║ ║ ║ iPod/MP3 Player ║ 1582║ 778 804 861 524║ 894 688 316║ 234 209 460 331 232 88 30║ 1431 442 902 680 999 350║ ║ 45%║ 45% 45% 40% 54%║ 38% 59% 56%║ 83% 67% 58% 50% 42% 20% 6%║ 43% 75% 65% 32% 57% 23%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 501 Ownership in-home or for personal use ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 477 979 847 947 198 82║ 1456 1794 279 140║ 979 935 977 638║ 2155 1374║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15089║ 1969 4273 3531 3850 1037 429║ 6242 7381 1466 709║ 2807 4139 4732 3411║ 8195 6894║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Any internet access (in ║ 2249║ 410 741 534 435 101 28║ 1151 969 129 65║ 736 569 574 370║ 1469 780║ home) ║ 64%║ 86% 76% 63% 46% 51% 34%║ 79% 54% 46% 47%║ 75% 61% 59% 58%║ 68% 57%║ ║ ║ ║ ║ ║ ║ Broadband internet access║ 2085║ 390 697 495 400 81 23║ 1087 895 103 52║ 712 515 528 329║ 1410 674║ ║ 59%║ 82% 71% 58% 42% 41% 28%║ 75% 50% 37% 37%║ 73% 55% 54% 52%║ 65% 49%║ ║ ║ ║ ║ ║ ║ Regular internet access ║ 390║ 68 124 91 73 27 7║ 193 164 34 17║ 112 116 88 74║ 228 162║ ║ 11%║ 14% 13% 11% 8% 13% 9%║ 13% 9% 12% 12%║ 11% 12% 9% 12%║ 11% 12%║ ║ ║ ║ ║ ║ ║ Mobile broadband ║ 841║ 169 277 190 170 26 8║ 447 361 34 17║ 256 285 188 112║ 562 280║ ║ 24%║ 36% 28% 22% 18% 13% 10%║ 31% 20% 12% 12%║ 26% 30% 19% 18%║ 26% 20%║ ║ ║ ║ ║ ║ ║ Plasma TV or LCD TV ║ 2043║ 328 642 511 468 72 22║ 970 979 95 44║ 709 539 504 290║ 1373 670║ ║ 58%║ 69% 66% 60% 49% 37% 27%║ 67% 55% 34% 31%║ 72% 58% 52% 46%║ 64% 49%║ ║ ║ ║ ║ ║ ║ Digital TV service ║ 2708║ 402 802 679 685 105 36║ 1205 1363 140 69║ 848 705 770 385║ 1767 942║ ║ 77%║ 84% 82% 80% 72% 53% 43%║ 83% 76% 50% 49%║ 87% 75% 79% 60%║ 82% 69%║ ║ ║ ║ ║ ║ ║ DVD Player/ Recorder ║ 3186║ 452 916 779 821 163 56║ 1368 1600 218 110║ 923 823 893 548║ 1991 1195║ ║ 90%║ 95% 94% 92% 87% 82% 68%║ 94% 89% 78% 78%║ 94% 88% 91% 86%║ 92% 87%║ ║ ║ ║ ║ ║ ║ Digital Camera/Camcorder ║ 2035║ 350 659 492 420 88 27║ 1009 912 114 55║ 592 583 568 292║ 1285 750║ ║ 58%║ 73% 67% 58% 44% 44% 33%║ 69% 51% 41% 39%║ 60% 62% 58% 46%║ 60% 55%║ ║ ║ ║ ║ ║ ║ BlackBerry ║ 204║ 62 80 34 20 7 1║ 143 54 8 3║ 69 77 43 15║ 142 63║ ║ 6%║ 13% 8% 4% 2% 4% 1%║ 10% 3% 3% 2%║ 7% 8% 4% 2%║ 7% 5%║ ║ ║ ║ ║ ║ ║ iPod/MP3 Player ║ 1582║ 273 518 383 333 57 18║ 790 717 75 29║ 522 426 403 231║ 1046 536║ ║ 45%║ 57% 53% 45% 35% 29% 22%║ 54% 40% 27% 21%║ 53% 46% 41% 36%║ 49% 39%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 502 Propensity to acquire in next 6-12 months ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2160 968║ 2361 1168 563║ 281 310 787 660 555 442 494║ 3352 591 1378 2151 1757 1491║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15089║ 7428 7661 9205 4080║ 10144 4945 2392║ 1241 1356 3133 2862 2200 2140 2157║ 14312 2597 5730 9359 7351 6497║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Any internet access (in ║ 124║ 60 65 77 42║ 79 45 24║ 10 15 39 26 18 12 5║ 118 25 64 61 80 35║ home) ║ 4%║ 3% 4% 4% 4%║ 3% 4% 4%║ 4% 5% 5% 4% 3% 3% 1%║ 4% 4% 5% 3% 5% 2%║ ║ ║ ║ ║ ║ ║ Broadband internet access║ 117║ 57 60 72 39║ 73 44 24║ 10 15 37 24 18 10 4║ 111 24 61 56 75 32║ ║ 3%║ 3% 3% 3% 4%║ 3% 4% 4%║ 3% 5% 5% 4% 3% 2% 1%║ 3% 4% 4% 3% 4% 2%║ ║ ║ ║ ║ ║ ║ Regular internet access ║ 10║ 4 5 7 4║ 7 2 1║ 1 1 2 2 0 2 1║ 9 2 4 6 5 3║ ║ 0%║ 0% 0% 0% 0%║ 0% 0% 0%║ 0% 0% 0% 0% 0% 0% 0%║ 0% 0% 0% 0% 0% 0%║ ║ ║ ║ ║ ║ ║ Mobile broadband ║ 77║ 38 39 43 25║ 43 35 17║ 8 13 22 17 10 5 3║ 72 22 43 34 51 18║ ║ 2%║ 2% 2% 2% 3%║ 2% 3% 3%║ 3% 4% 3% 3% 2% 1% 1%║ 2% 4% 3% 2% 3% 1%║ ║ ║ ║ ║ ║ ║ Plasma TV or LCD TV ║ 86║ 48 37 52 21║ 50 36 14║ 8 9 24 18 13 8 6║ 81 17 41 45 50 27║ ║ 2%║ 3% 2% 2% 2%║ 2% 3% 3%║ 3% 3% 3% 3% 2% 2% 1%║ 2% 3% 3% 2% 3% 2%║ ║ ║ ║ ║ ║ ║ Digital TV service ║ 42║ 23 20 28 11║ 24 19 7║ 3 6 13 8 6 4 3║ 41 9 22 21 27 12║ ║ 1%║ 1% 1% 1% 1%║ 1% 2% 1%║ 1% 2% 2% 1% 1% 1% 1%║ 1% 1% 2% 1% 2% 1%║ ║ ║ ║ ║ ║ ║ DVD Player/ Recorder ║ 12║ 5 7 9 4║ 8 4 3║ 1 1 4 3 1 1 1║ 12 2 6 7 8 4║ ║ 0%║ 0% 0% 0% 0%║ 0% 0% 1%║ 0% 0% 0% 0% 0% 0% 0%║ 0% 0% 0% 0% 0% 0%║ ║ ║ ║ ║ ║ ║ Digital Camera/Camcorder ║ 42║ 25 17 22 9║ 26 16 7║ 4 4 14 8 7 3 2║ 39 8 22 20 25 12║ ║ 1%║ 1% 1% 1% 1%║ 1% 1% 1%║ 1% 1% 2% 1% 1% 1% 0%║ 1% 1% 2% 1% 1% 1%║ ║ ║ ║ ║ ║ ║ BlackBerry ║ 44║ 24 20 21 11║ 23 22 9║ 7 8 13 8 4 2 1║ 39 15 28 16 30 8║ ║ 1%║ 1% 1% 1% 1%║ 1% 2% 2%║ 2% 3% 2% 1% 1% 1% 0%║ 1% 3% 2% 1% 2% 1%║ ║ ║ ║ ║ ║ ║ iPod/MP3 Player ║ 59║ 31 29 35 22║ 38 21 10║ 5 5 22 13 9 4 2║ 57 10 33 27 40 14║ ║ 2%║ 2% 2% 2% 2%║ 2% 2% 2%║ 2% 2% 3% 2% 2% 1% 0%║ 2% 2% 2% 1% 2% 1%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 502 Propensity to acquire in next 6-12 months ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 477 979 847 947 198 82║ 1456 1794 279 140║ 979 935 977 638║ 2155 1374║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15089║ 1969 4273 3531 3850 1037 429║ 6242 7381 1466 709║ 2807 4139 4732 3411║ 8195 6894║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Any internet access (in ║ 124║ 16 33 29 31 12 2║ 50 60 14 7║ 29 28 36 31║ 57 67║ home) ║ 4%║ 3% 3% 3% 3% 6% 3%║ 3% 3% 5% 5%║ 3% 3% 4% 5%║ 3% 5%║ ║ ║ ║ ║ ║ ║ Broadband internet access║ 117║ 15 32 27 29 12 2║ 47 56 14 7║ 26 28 35 29║ 52 65║ ║ 3%║ 3% 3% 3% 3% 6% 3%║ 3% 3% 5% 5%║ 3% 3% 4% 5%║ 2% 5%║ ║ ║ ║ ║ ║ ║ Regular internet access ║ 10║ 1 3 3 3 1 -║ 4 5 1 -║ 4 1 2 3║ 7 3║ ║ 0%║ 0% 0% 0% 0% 0% ║ 0% 0% 0% ║ 0% 0% 0% 0%║ 0% 0%║ ║ ║ ║ ║ ║ ║ Mobile broadband ║ 77║ 14 24 19 16 3 1║ 38 35 4 1║ 26 19 19 13║ 47 30║ ║ 2%║ 3% 2% 2% 2% 2% 1%║ 3% 2% 2% 1%║ 3% 2% 2% 2%║ 2% 2%║ ║ ║ ║ ║ ║ ║ Plasma TV or LCD TV ║ 86║ 14 22 21 22 5 2║ 36 43 7 4║ 30 21 21 14║ 53 32║ ║ 2%║ 3% 2% 2% 2% 3% 2%║ 2% 2% 3% 3%║ 3% 2% 2% 2%║ 2% 2%║ ║ ║ ║ ║ ║ ║ Digital TV service ║ 42║ 6 10 10 13 2 1║ 16 23 3 1║ 11 9 10 13║ 23 19║ ║ 1%║ 1% 1% 1% 1% 1% 2%║ 1% 1% 1% 1%║ 1% 1% 1% 2%║ 1% 1%║ ║ ║ ║ ║ ║ ║ DVD Player/ Recorder ║ 12║ 3 3 2 4 1 0║ 6 6 1 0║ 3 3 3 3║ 7 5║ ║ 0%║ 1% 0% 0% 0% 0% 0%║ 0% 0% 0% 0%║ 0% 0% 0% 0%║ 0% 0%║ ║ ║ ║ ║ ║ ║ Digital Camera/Camcorder ║ 42║ 5 11 12 11 2 1║ 16 22 3 1║ 12 9 10 11║ 27 14║ ║ 1%║ 1% 1% 1% 1% 1% 1%║ 1% 1% 1% 1%║ 1% 1% 1% 2%║ 1% 1%║ ║ ║ ║ ║ ║ ║ BlackBerry ║ 44║ 7 14 11 9 1 1║ 21 21 2 1║ 17 9 13 6║ 27 17║ ║ 1%║ 1% 1% 1% 1% 1% 1%║ 1% 1% 1% 0%║ 2% 1% 1% 1%║ 1% 1%║ ║ ║ ║ ║ ║ ║ iPod/MP3 Player ║ 59║ 6 18 17 15 2 2║ 25 32 3 1║ 24 10 17 8║ 39 21║ ║ 2%║ 1% 2% 2% 2% 1% 2%║ 2% 2% 1% 1%║ 2% 1% 2% 1%║ 2% 2%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 503 Ownership in-home or for personal use ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2160 968║ 2361 1168 563║ 281 310 787 660 555 442 494║ 3352 591 1378 2151 1757 1491║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15089║ 7428 7661 9205 4080║ 10144 4945 2392║ 1241 1356 3133 2862 2200 2140 2157║ 14312 2597 5730 9359 7351 6497║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Telephone ownership ║ ║ ║ ║ ║ ║ Fixed landline ║ 2668║ 1296 1372 1598 706║ 1905 763 416║ 209 184 473 501 454 390 456║ 2535 394 867 1801 1159 1300║ ║ 76%║ 74% 77% 74% 73%║ 81% 65% 74%║ 75% 59% 60% 76% 82% 88% 92%║ 76% 67% 63% 84% 66% 87%║ ║ ║ ║ ║ ║ ║ Mobile phone ║ 3322║ 1636 1687 2026 958║ 2206 1116 556║ 276 308 779 649 538 403 369║ 3149 583 1363 1960 1737 1310║ ║ 94%║ 94% 94% 94% 99%║ 93% 96% 99%║ 98% 99% 99% 98% 97% 91% 75%║ 94% 99% 99% 91% 99% 88%║ ║ ║ ║ ║ ║ ║ Mobile only households ║ 830║ 424 406 545 259║ 439 391 146║ 70 125 309 154 97 46 28║ 787 195 504 326 588 171║ ║ 24%║ 24% 23% 25% 27%║ 19% 33% 26%║ 25% 40% 39% 23% 18% 10% 6%║ 23% 33% 37% 15% 33% 11%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Likely to change Service Provider next 6 -12 months ║ ║ ║ ║ Mobile phone service ║ 267║ 143 124 149 78║ 148 119 48║ 34 37 82 52 34 18 11║ 245 71 153 114 171 62║ ║ 8%║ 8% 7% 7% 8%║ 6% 10% 9%║ 12% 12% 10% 8% 6% 4% 2%║ 7% 12% 11% 5% 10% 4%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Propensity to acquire in next 6 -12 months ║ ║ ║ ║ Fixed landline ║ 35║ 17 18 21 10║ 21 14 8║ 2 5 15 8 3 2 1║ 34 6 21 14 28 5║ ║ 1%║ 1% 1% 1% 1%║ 1% 1% 1%║ 1% 1% 2% 1% 1% 0% 0%║ 1% 1% 2% 1% 2% 0%║ ║ ║ ║ ║ ║ ║ Mobile phone ║ 10║ 5 5 6 1║ 5 5 0║ 2 0 1 2 1 1 2║ 8 3 4 6 3 4║ ║ 0%║ 0% 0% 0% 0%║ 0% 0% 0%║ 1% 0% 0% 0% 0% 0% 0%║ 0% 0% 0% 0% 0% 0%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 503 Ownership in-home or for personal use ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 477 979 847 947 198 82║ 1456 1794 279 140║ 979 935 977 638║ 2155 1374║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15089║ 1969 4273 3531 3850 1037 429║ 6242 7381 1466 709║ 2807 4139 4732 3411║ 8195 6894║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Telephone ownership ║ ║ ║ ║ ║ ║ Fixed landline ║ 2668║ 418 773 617 609 183 68║ 1191 1226 251 127║ 755 713 713 488║ 1598 1070║ ║ 76%║ 88% 79% 73% 64% 93% 83%║ 82% 68% 90% 90%║ 77% 76% 73% 77%║ 74% 78%║ ║ ║ ║ ║ ║ ║ Mobile phone ║ 3322║ 468 951 810 861 172 61║ 1419 1671 233 120║ 948 891 914 570║ 2053 1269║ ║ 94%║ 98% 97% 96% 91% 87% 74%║ 97% 93% 83% 85%║ 97% 95% 94% 89%║ 95% 92%║ ║ ║ ║ ║ ║ ║ Mobile only households ║ 830║ 58 204 222 320 13 11║ 262 543 25 12║ 220 217 251 141║ 539 291║ ║ 24%║ 12% 21% 26% 34% 7% 14%║ 18% 30% 9% 8%║ 23% 23% 26% 22%║ 25% 21%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Likely to change Service Provider next 6 -12 months ║ ║ ║ ║ Mobile phone service ║ 267║ 38 82 71 61 10 5║ 120 132 15 7║ 72 41 106 49║ 175 92║ ║ 8%║ 8% 8% 8% 6% 5% 6%║ 8% 7% 5% 5%║ 7% 4% 11% 8%║ 8% 7%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Propensity to acquire in next 6 -12 months ║ ║ ║ ║ Fixed landline ║ 35║ 6 9 9 8 1 1║ 15 18 2 1║ 11 7 8 9║ 21 15║ ║ 1%║ 1% 1% 1% 1% 0% 1%║ 1% 1% 1% 1%║ 1% 1% 1% 1%║ 1% 1%║ ║ ║ ║ ║ ║ ║ Mobile phone ║ 10║ 1 1 3 4 1 1║ 1 7 1 1║ 1 2 5 3║ 5 5║ ║ 0%║ 0% 0% 0% 0% 0% 1%║ 0% 0% 0% 1%║ 0% 0% 1% 0%║ 0% 0%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 504 Internet Activity - past month ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2160 968║ 2361 1168 563║ 281 310 787 660 555 442 494║ 3352 591 1378 2151 1757 1491║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15089║ 7428 7661 9205 4080║ 10144 4945 2392║ 1241 1356 3133 2862 2200 2140 2157║ 14312 2597 5730 9359 7351 6497║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Bought holiday/flight ║ 465║ 226 239 323 154║ 317 148 114║ 18 48 141 114 74 47 23║ 457 66 207 258 302 144║ on-line ║ 13%║ 13% 13% 15% 16%║ 13% 13% 20%║ 7% 15% 18% 17% 13% 11% 5%║ 14% 11% 15% 12% 17% 10%║ ║ ║ ║ ║ ║ ║ Bought other goods ║ 537║ 272 266 348 182║ 355 182 135║ 30 57 181 140 80 33 16║ 522 87 269 268 379 128║ on-line ║ 15%║ 16% 15% 16% 19%║ 15% 16% 24%║ 11% 18% 23% 21% 14% 7% 3%║ 16% 15% 20% 12% 22% 9%║ ║ ║ ║ ║ ║ ║ Paid bills on-line ║ 797║ 398 399 548 298║ 593 204 210║ 11 54 269 226 141 64 32║ 793 65 334 463 549 237║ ║ 23%║ 23% 22% 25% 31%║ 25% 17% 37%║ 4% 17% 34% 34% 25% 15% 6%║ 24% 11% 24% 22% 31% 16%║ ║ ║ ║ ║ ║ ║ Looked at property pages ║ 378║ 192 186 256 136║ 260 118 93║ 10 33 142 104 52 29 10║ 376 42 184 194 278 90║ on-line ║ 11%║ 11% 10% 12% 14%║ 11% 10% 17%║ 3% 11% 18% 16% 9% 6% 2%║ 11% 7% 13% 9% 16% 6%║ ║ ║ ║ ║ ║ ║ None of these ║ 2347║ 1156 1191 1376 548║ 1540 807 277║ 232 201 405 359 359 347 445║ 2193 433 837 1510 965 1151║ ║ 67%║ 66% 67% 64% 57%║ 65% 69% 49%║ 82% 65% 51% 54% 65% 79% 90%║ 65% 73% 61% 70% 55% 77%║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 504 Internet Activity - past month ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 477 979 847 947 198 82║ 1456 1794 279 140║ 979 935 977 638║ 2155 1374║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15089║ 1969 4273 3531 3850 1037 429║ 6242 7381 1466 709║ 2807 4139 4732 3411║ 8195 6894║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Bought holiday/flight ║ 465║ 123 170 94 64 10 3║ 293 158 14 9║ 191 90 131 53║ 341 123║ on-line ║ 13%║ 26% 17% 11% 7% 5% 4%║ 20% 9% 5% 6%║ 20% 10% 13% 8%║ 16% 9%║ ║ ║ ║ ║ ║ ║ Bought other goods ║ 537║ 126 201 113 78 16 3║ 327 191 19 9║ 153 150 154 81║ 351 187║ on-line ║ 15%║ 26% 21% 13% 8% 8% 4%║ 22% 11% 7% 6%║ 16% 16% 16% 13%║ 16% 14%║ ║ ║ ║ ║ ║ ║ Paid bills on-line ║ 797║ 208 321 155 88 19 6║ 529 243 25 12║ 290 208 207 93║ 556 241║ ║ 23%║ 44% 33% 18% 9% 10% 7%║ 36% 14% 9% 9%║ 30% 22% 21% 15%║ 26% 18%║ ║ ║ ║ ║ ║ ║ Looked at property pages ║ 378║ 84 149 81 54 9 2║ 233 135 11 8║ 147 94 91 47║ 279 99║ on-line ║ 11%║ 18% 15% 10% 6% 4% 3%║ 16% 8% 4% 6%║ 15% 10% 9% 7%║ 13% 7%║ ║ ║ ║ ║ ║ ║ None of these ║ 2347║ 204 533 597 775 167 72║ 737 1372 239 118║ 552 639 666 491║ 1329 1018║ ║ 67%║ 43% 54% 70% 82% 84% 88%║ 51% 76% 85% 84%║ 56% 68% 68% 77%║ 62% 74%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 505 Bought holiday/flight on-line ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2160 968║ 2361 1168 563║ 281 310 787 660 555 442 494║ 3352 591 1378 2151 1757 1491║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15089║ 7428 7661 9205 4080║ 10144 4945 2392║ 1241 1356 3133 2862 2200 2140 2157║ 14312 2597 5730 9359 7351 6497║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Past week ║ 77║ 39 38 52 25║ 52 25 18║ 3 10 23 21 12 7 1║ 76 13 36 41 54 21║ ║ 2%║ 2% 2% 2% 3%║ 2% 2% 3%║ 1% 3% 3% 3% 2% 2% 0%║ 2% 2% 3% 2% 3% 1%║ ║ ║ ║ ║ ║ ║ Past month ║ 387║ 187 201 270 129║ 265 123 96║ 15 38 117 93 62 40 22║ 381 53 171 216 248 123║ ║ 11%║ 11% 11% 13% 13%║ 11% 10% 17%║ 5% 12% 15% 14% 11% 9% 4%║ 11% 9% 12% 10% 14% 8%║ ║ ║ ║ ║ ║ ║ Past 6 months ║ 743║ 378 365 458 238║ 508 235 169║ 28 84 239 167 122 67 36║ 731 112 351 392 489 226║ ║ 21%║ 22% 20% 21% 25%║ 22% 20% 30%║ 10% 27% 30% 25% 22% 15% 7%║ 22% 19% 25% 18% 28% 15%║ ║ ║ ║ ║ ║ ║ Longer ago ║ 520║ 243 276 331 198║ 358 162 110║ 24 51 157 133 87 42 26║ 509 75 232 288 341 155║ ║ 15%║ 14% 15% 15% 20%║ 15% 14% 20%║ 9% 16% 20% 20% 16% 10% 5%║ 15% 13% 17% 13% 19% 10%║ ║ ║ ║ ║ ║ ║ Never ║ 1789║ 886 903 1044 376║ 1168 621 168║ 210 127 247 245 269 284 408║ 1642 337 584 1205 619 960║ ║ 51%║ 51% 51% 48% 39%║ 49% 53% 30%║ 75% 41% 31% 37% 48% 64% 82%║ 49% 57% 42% 56% 35% 64%║ ║ ║ ║ ║ ║ ║ Don't know/NS ║ 12║ 7 5 5 3║ 10 2 2║ 0 1 3 2 3 1 1║ 12 1 4 8 6 6║ ║ 0%║ 0% 0% 0% 0%║ 0% 0% 0%║ 0% 0% 0% 0% 1% 0% 0%║ 0% 0% 0% 0% 0% 0%║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 505 Bought holiday/flight on-line ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 477 979 847 947 198 82║ 1456 1794 279 140║ 979 935 977 638║ 2155 1374║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15089║ 1969 4273 3531 3850 1037 429║ 6242 7381 1466 709║ 2807 4139 4732 3411║ 8195 6894║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Past week ║ 77║ 15 31 17 12 2 1║ 46 29 3 2║ 25 20 23 9║ 54 23║ ║ 2%║ 3% 3% 2% 1% 1% 1%║ 3% 2% 1% 1%║ 3% 2% 2% 1%║ 3% 2%║ ║ ║ ║ ║ ║ ║ Past month ║ 387║ 109 139 77 52 8 3║ 248 129 11 7║ 166 69 109 43║ 287 100║ ║ 11%║ 23% 14% 9% 6% 4% 3%║ 17% 7% 4% 5%║ 17% 7% 11% 7%║ 13% 7%║ ║ ║ ║ ║ ║ ║ Past 6 months ║ 743║ 155 273 170 118 21 6║ 428 288 27 11║ 281 166 196 101║ 531 212║ ║ 21%║ 33% 28% 20% 12% 10% 7%║ 29% 16% 9% 8%║ 29% 18% 20% 16%║ 25% 15%║ ║ ║ ║ ║ ║ ║ Longer ago ║ 520║ 74 175 130 115 20 6║ 249 244 26 10║ 146 153 135 85║ 316 203║ ║ 15%║ 16% 18% 15% 12% 10% 7%║ 17% 14% 9% 7%║ 15% 16% 14% 13%║ 15% 15%║ ║ ║ ║ ║ ║ ║ Never ║ 1789║ 122 359 448 647 146 67║ 481 1095 213 109║ 358 524 509 399║ 957 832║ ║ 51%║ 26% 37% 53% 68% 74% 81%║ 33% 61% 76% 78%║ 37% 56% 52% 62%║ 44% 61%║ ║ ║ ║ ║ ║ ║ Don't know/NS ║ 12║ 2 2 5 3 1 -║ 4 8 1 1║ 3 3 6 1║ 9 3║ ║ 0%║ 0% 0% 1% 0% 0% ║ 0% 0% 0% 0%║ 0% 0% 1% 0%║ 0% 0%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 506 Bought other goods on-line ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2160 968║ 2361 1168 563║ 281 310 787 660 555 442 494║ 3352 591 1378 2151 1757 1491║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15089║ 7428 7661 9205 4080║ 10144 4945 2392║ 1241 1356 3133 2862 2200 2140 2157║ 14312 2597 5730 9359 7351 6497║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Past week ║ 138║ 76 61 87 42║ 90 47 31║ 8 16 50 32 20 9 4║ 133 24 74 63 98 32║ ║ 4%║ 4% 3% 4% 4%║ 4% 4% 5%║ 3% 5% 6% 5% 4% 2% 1%║ 4% 4% 5% 3% 6% 2%║ ║ ║ ║ ║ ║ ║ Past month ║ 400║ 195 204 261 140║ 265 135 104║ 22 41 131 108 60 24 12║ 390 63 195 205 281 97║ ║ 11%║ 11% 11% 12% 14%║ 11% 12% 18%║ 8% 13% 17% 16% 11% 5% 2%║ 12% 11% 14% 10% 16% 6%║ ║ ║ ║ ║ ║ ║ Past 6 months ║ 516║ 268 248 316 177║ 334 182 120║ 31 63 173 127 75 32 15║ 504 94 267 249 364 122║ ║ 15%║ 15% 14% 15% 18%║ 14% 16% 21%║ 11% 20% 22% 19% 13% 7% 3%║ 15% 16% 19% 12% 21% 8%║ ║ ║ ║ ║ ║ ║ Longer ago ║ 370║ 180 191 233 133║ 255 115 74║ 20 37 108 80 66 34 25║ 361 57 166 205 226 124║ ║ 10%║ 10% 11% 11% 14%║ 11% 10% 13%║ 7% 12% 14% 12% 12% 8% 5%║ 11% 10% 12% 10% 13% 8%║ ║ ║ ║ ║ ║ ║ Never ║ 2082║ 1009 1073 1250 467║ 1400 683 230║ 198 152 318 308 330 339 437║ 1943 350 668 1414 778 1106║ ║ 59%║ 58% 60% 58% 48%║ 59% 58% 41%║ 71% 49% 40% 47% 59% 77% 88%║ 58% 59% 48% 66% 44% 74%║ ║ ║ ║ ║ ║ ║ Don't know/NS ║ 23║ 12 11 13 8║ 17 5 4║ 1 1 6 4 5 3 2║ 22 2 9 14 11 10║ ║ 1%║ 1% 1% 1% 1%║ 1% 0% 1%║ 0% 0% 1% 1% 1% 1% 0%║ 1% 0% 1% 1% 1% 1%║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 506 Bought other goods on-line ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 477 979 847 947 198 82║ 1456 1794 279 140║ 979 935 977 638║ 2155 1374║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15089║ 1969 4273 3531 3850 1037 429║ 6242 7381 1466 709║ 2807 4139 4732 3411║ 8195 6894║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Past week ║ 138║ 35 52 27 19 5 0║ 87 46 5 3║ 38 43 38 19║ 90 48║ ║ 4%║ 7% 5% 3% 2% 2% 1%║ 6% 3% 2% 2%║ 4% 5% 4% 3%║ 4% 3%║ ║ ║ ║ ║ ║ ║ Past month ║ 400║ 91 149 86 59 12 3║ 240 145 14 5║ 115 107 116 62║ 261 139║ ║ 11%║ 19% 15% 10% 6% 6% 3%║ 17% 8% 5% 4%║ 12% 11% 12% 10%║ 12% 10%║ ║ ║ ║ ║ ║ ║ Past 6 months ║ 516║ 109 191 118 79 15 4║ 300 197 19 6║ 195 121 130 71║ 361 155║ ║ 15%║ 23% 19% 14% 8% 8% 5%║ 21% 11% 7% 5%║ 20% 13% 13% 11%║ 17% 11%║ ║ ║ ║ ║ ║ ║ Longer ago ║ 370║ 83 123 85 64 10 5║ 206 150 15 8║ 165 78 72 55║ 271 99║ ║ 10%║ 17% 13% 10% 7% 5% 6%║ 14% 8% 5% 5%║ 17% 8% 7% 9%║ 13% 7%║ ║ ║ ║ ║ ║ ║ Never ║ 2082║ 156 456 523 722 155 69║ 613 1245 225 117║ 459 581 614 429║ 1155 928║ ║ 59%║ 33% 47% 62% 76% 79% 84%║ 42% 69% 80% 83%║ 47% 62% 63% 67%║ 54% 67%║ ║ ║ ║ ║ ║ ║ Don't know/NS ║ 23║ 2 8 8 3 1 -║ 10 12 1 1║ 8 5 7 3║ 17 6║ ║ 1%║ 0% 1% 1% 0% 1% ║ 1% 1% 0% 0%║ 1% 1% 1% 0%║ 1% 0%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 507 Paid bills on-line ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2160 968║ 2361 1168 563║ 281 310 787 660 555 442 494║ 3352 591 1378 2151 1757 1491║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15089║ 7428 7661 9205 4080║ 10144 4945 2392║ 1241 1356 3133 2862 2200 2140 2157║ 14312 2597 5730 9359 7351 6497║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Past week ║ 216║ 113 104 146 79║ 159 57 56║ 2 17 81 63 34 14 5║ 215 19 100 116 161 53║ ║ 6%║ 6% 6% 7% 8%║ 7% 5% 10%║ 1% 6% 10% 10% 6% 3% 1%║ 6% 3% 7% 5% 9% 4%║ ║ ║ ║ ║ ║ ║ Past month ║ 581║ 285 295 403 219║ 434 147 154║ 9 37 188 163 107 50 27║ 578 46 234 347 388 184║ ║ 16%║ 16% 17% 19% 23%║ 18% 13% 27%║ 3% 12% 24% 25% 19% 11% 5%║ 17% 8% 17% 16% 22% 12%║ ║ ║ ║ ║ ║ ║ Past 6 months ║ 185║ 91 94 121 64║ 133 53 45║ 4 20 60 43 32 17 9║ 184 24 84 101 123 58║ ║ 5%║ 5% 5% 6% 7%║ 6% 4% 8%║ 1% 6% 8% 6% 6% 4% 2%║ 6% 4% 6% 5% 7% 4%║ ║ ║ ║ ║ ║ ║ Longer ago ║ 98║ 50 48 65 39║ 73 25 17║ 6 7 24 23 18 10 9║ 96 13 38 61 55 37║ ║ 3%║ 3% 3% 3% 4%║ 3% 2% 3%║ 2% 2% 3% 4% 3% 2% 2%║ 3% 2% 3% 3% 3% 3%║ ║ ║ ║ ║ ║ ║ Never ║ 2431║ 1192 1239 1417 562║ 1549 882 289║ 260 227 429 365 361 348 442║ 2261 487 915 1516 1021 1151║ ║ 69%║ 68% 69% 66% 58%║ 66% 76% 51%║ 92% 73% 54% 55% 65% 79% 89%║ 67% 82% 66% 70% 58% 77%║ ║ ║ ║ ║ ║ ║ Don't know/NS ║ 17║ 9 8 9 5║ 13 4 2║ 0 2 5 3 3 2 2║ 17 2 7 10 9 7║ ║ 0%║ 1% 0% 0% 1%║ 1% 0% 0%║ 0% 1% 1% 0% 1% 0% 0%║ 0% 0% 1% 0% 1% 0%║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 507 Paid bills on-line ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 477 979 847 947 198 82║ 1456 1794 279 140║ 979 935 977 638║ 2155 1374║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15089║ 1969 4273 3531 3850 1037 429║ 6242 7381 1466 709║ 2807 4139 4732 3411║ 8195 6894║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Past week ║ 216║ 55 91 36 26 6 1║ 147 62 7 4║ 55 71 65 25║ 141 76║ ║ 6%║ 12% 9% 4% 3% 3% 1%║ 10% 3% 3% 3%║ 6% 8% 7% 4%║ 7% 6%║ ║ ║ ║ ║ ║ ║ Past month ║ 581║ 153 230 119 62 13 5║ 382 181 18 9║ 235 137 142 67║ 415 165║ ║ 16%║ 32% 23% 14% 7% 7% 6%║ 26% 10% 6% 6%║ 24% 15% 15% 11%║ 19% 12%║ ║ ║ ║ ║ ║ ║ Past 6 months ║ 185║ 38 63 49 27 8 1║ 101 76 8 4║ 69 50 36 31║ 117 68║ ║ 5%║ 8% 6% 6% 3% 4% 1%║ 7% 4% 3% 3%║ 7% 5% 4% 5%║ 5% 5%║ ║ ║ ║ ║ ║ ║ Longer ago ║ 98║ 20 32 22 19 4 0║ 53 41 4 2║ 35 30 16 18║ 68 31║ ║ 3%║ 4% 3% 3% 2% 2% 0%║ 4% 2% 2% 2%║ 4% 3% 2% 3%║ 3% 2%║ ║ ║ ║ ║ ║ ║ Never ║ 2431║ 209 558 614 809 166 75║ 767 1423 241 121║ 581 642 713 495║ 1401 1030║ ║ 69%║ 44% 57% 73% 85% 84% 92%║ 53% 79% 86% 86%║ 59% 69% 73% 78%║ 65% 75%║ ║ ║ ║ ║ ║ ║ Don't know/NS ║ 17║ 1 5 6 4 1 -║ 6 10 1 1║ 4 5 6 2║ 13 4║ ║ 0%║ 0% 0% 1% 0% 0% ║ 0% 1% 0% 1%║ 0% 1% 1% 0%║ 1% 0%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 508 Looked at property pages on-line ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2160 968║ 2361 1168 563║ 281 310 787 660 555 442 494║ 3352 591 1378 2151 1757 1491║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15089║ 7428 7661 9205 4080║ 10144 4945 2392║ 1241 1356 3133 2862 2200 2140 2157║ 14312 2597 5730 9359 7351 6497║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Past week ║ 119║ 61 58 76 40║ 80 39 28║ 4 14 46 33 16 6 1║ 118 18 64 55 93 23║ ║ 3%║ 4% 3% 3% 4%║ 3% 3% 5%║ 1% 5% 6% 5% 3% 1% 0%║ 4% 3% 5% 3% 5% 2%║ ║ ║ ║ ║ ║ ║ Past month ║ 259║ 131 128 181 96║ 180 79 65║ 6 19 96 71 36 23 8║ 258 24 120 139 186 68║ ║ 7%║ 8% 7% 8% 10%║ 8% 7% 12%║ 2% 6% 12% 11% 7% 5% 2%║ 8% 4% 9% 6% 11% 5%║ ║ ║ ║ ║ ║ ║ Past 6 months ║ 276║ 138 138 183 102║ 204 71 67║ 6 24 94 67 50 22 12║ 274 30 124 151 186 84║ ║ 8%║ 8% 8% 8% 11%║ 9% 6% 12%║ 2% 8% 12% 10% 9% 5% 3%║ 8% 5% 9% 7% 11% 6%║ ║ ║ ║ ║ ║ ║ Longer ago ║ 302║ 154 148 201 111║ 229 73 72║ 8 18 89 82 59 30 18║ 299 25 114 188 188 107║ ║ 9%║ 9% 8% 9% 11%║ 10% 6% 13%║ 3% 6% 11% 12% 11% 7% 4%║ 9% 4% 8% 9% 11% 7%║ ║ ║ ║ ║ ║ ║ Never ║ 2548║ 1243 1305 1507 613║ 1648 900 327║ 257 234 455 403 389 359 451║ 2380 490 946 1602 1092 1200║ ║ 72%║ 71% 73% 70% 63%║ 70% 77% 58%║ 91% 75% 58% 61% 70% 81% 91%║ 71% 83% 69% 74% 62% 80%║ ║ ║ ║ ║ ║ ║ Don't know/NS ║ 25║ 13 11 13 7║ 19 6 4║ 1 2 7 4 5 3 3║ 24 3 10 15 13 11║ ║ 1%║ 1% 1% 1% 1%║ 1% 0% 1%║ 0% 1% 1% 1% 1% 1% 1%║ 1% 0% 1% 1% 1% 1%║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 508 Looked at property pages on-line ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 477 979 847 947 198 82║ 1456 1794 279 140║ 979 935 977 638║ 2155 1374║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15089║ 1969 4273 3531 3850 1037 429║ 6242 7381 1466 709║ 2807 4139 4732 3411║ 8195 6894║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Past week ║ 119║ 27 44 30 15 2 1║ 72 45 3 2║ 49 29 28 13║ 89 31║ ║ 3%║ 6% 5% 4% 2% 1% 1%║ 5% 3% 1% 1%║ 5% 3% 3% 2%║ 4% 2%║ ║ ║ ║ ║ ║ ║ Past month ║ 259║ 56 105 51 38 7 2║ 161 90 8 6║ 98 65 63 33║ 190 69║ ║ 7%║ 12% 11% 6% 4% 3% 2%║ 11% 5% 3% 5%║ 10% 7% 6% 5%║ 9% 5%║ ║ ║ ║ ║ ║ ║ Past 6 months ║ 276║ 66 104 66 34 4 2║ 170 100 6 2║ 111 79 56 30║ 202 74║ ║ 8%║ 14% 11% 8% 4% 2% 2%║ 12% 6% 2% 1%║ 11% 8% 6% 5%║ 9% 5%║ ║ ║ ║ ║ ║ ║ Longer ago ║ 302║ 83 111 54 41 10 3║ 194 95 14 6║ 120 81 59 42║ 211 92║ ║ 9%║ 17% 11% 6% 4% 5% 4%║ 13% 5% 5% 4%║ 12% 9% 6% 7%║ 10% 7%║ ║ ║ ║ ║ ║ ║ Never ║ 2548║ 241 607 639 813 174 74║ 848 1452 248 123║ 594 673 764 517║ 1444 1103║ ║ 72%║ 51% 62% 75% 86% 88% 91%║ 58% 81% 89% 88%║ 61% 72% 78% 81%║ 67% 80%║ ║ ║ ║ ║ ║ ║ Don't know/NS ║ 25║ 3 8 7 5 1 -║ 11 13 1 1║ 7 7 8 2║ 19 6║ ║ 1%║ 1% 1% 1% 1% 1% ║ 1% 1% 0% 0%║ 1% 1% 1% 0%║ 1% 0%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 509 Listening Activity - past month ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2160 968║ 2361 1168 563║ 281 310 787 660 555 442 494║ 3352 591 1378 2151 1757 1491║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15089║ 7428 7661 9205 4080║ 10144 4945 2392║ 1241 1356 3133 2862 2200 2140 2157║ 14312 2597 5730 9359 7351 6497║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Listened to radio - ║ 399║ 221 177 231 117║ 225 174 78║ 52 55 121 90 50 21 10║ 367 107 228 171 266 81║ live, on the internet ║ 11%║ 13% 10% 11% 12%║ 10% 15% 14%║ 19% 18% 15% 14% 9% 5% 2%║ 11% 18% 17% 8% 15% 5%║ (via radio station's ║ ║ ║ ║ ║ ║ website or via ║ ║ ║ ║ ║ ║ media-player) ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Listened to a radio clip/║ 202║ 111 90 110 57║ 105 97 45║ 31 34 61 44 19 9 3║ 184 65 127 75 140 31║ archive, stored on a ║ 6%║ 6% 5% 5% 6%║ 4% 8% 8%║ 11% 11% 8% 7% 3% 2% 1%║ 5% 11% 9% 3% 8% 2%║ radio station's website ║ ║ ║ ║ ║ ║ (website will use 'Real ║ ║ ║ ║ ║ ║ Player' or 'Media ║ ║ ║ ║ ║ ║ Player') ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ None of these ║ 3041║ 1470 1571 1884 827║ 2090 952 468║ 214 241 640 553 495 416 483║ 2904 455 1095 1946 1434 1393║ ║ 86%║ 84% 88% 87% 86%║ 89% 81% 83%║ 76% 78% 81% 84% 89% 94% 98%║ 87% 77% 79% 90% 82% 93%║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 509 Listening Activity - past month ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 477 979 847 947 198 82║ 1456 1794 279 140║ 979 935 977 638║ 2155 1374║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15089║ 1969 4273 3531 3850 1037 429║ 6242 7381 1466 709║ 2807 4139 4732 3411║ 8195 6894║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Listened to radio - ║ 399║ 98 147 78 64 10 2║ 244 142 13 3║ 136 106 85 71║ 282 117║ live, on the internet ║ 11%║ 21% 15% 9% 7% 5% 3%║ 17% 8% 4% 2%║ 14% 11% 9% 11%║ 13% 8%║ (via radio station's ║ ║ ║ ║ ║ ║ website or via ║ ║ ║ ║ ║ ║ media-player) ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Listened to a radio clip/║ 202║ 45 81 37 34 5 1║ 125 70 6 1║ 62 63 39 38║ 135 66║ archive, stored on a ║ 6%║ 9% 8% 4% 4% 3% 2%║ 9% 4% 2% 1%║ 6% 7% 4% 6%║ 6% 5%║ radio station's website ║ ║ ║ ║ ║ ║ (website will use 'Real ║ ║ ║ ║ ║ ║ Player' or 'Media ║ ║ ║ ║ ║ ║ Player') ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ None of these ║ 3041║ 362 796 752 867 185 79║ 1158 1619 264 136║ 812 800 876 552║ 1812 1229║ ║ 86%║ 76% 81% 89% 92% 93% 96%║ 80% 90% 94% 97%║ 83% 86% 90% 87%║ 84% 89%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 510 Listened to radio - live, on the internet (via radio station's website or via media-player) ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2160 968║ 2361 1168 563║ 281 310 787 660 555 442 494║ 3352 591 1378 2151 1757 1491║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15089║ 7428 7661 9205 4080║ 10144 4945 2392║ 1241 1356 3133 2862 2200 2140 2157║ 14312 2597 5730 9359 7351 6497║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Past week ║ 192║ 110 82 117 57║ 109 83 38║ 24 25 59 45 22 12 5║ 177 49 108 84 129 39║ ║ 5%║ 6% 5% 5% 6%║ 5% 7% 7%║ 9% 8% 7% 7% 4% 3% 1%║ 5% 8% 8% 4% 7% 3%║ ║ ║ ║ ║ ║ ║ Past month ║ 206║ 111 95 114 60║ 116 91 40║ 28 29 63 45 28 10 4║ 190 57 120 86 136 42║ ║ 6%║ 6% 5% 5% 6%║ 5% 8% 7%║ 10% 9% 8% 7% 5% 2% 1%║ 6% 10% 9% 4% 8% 3%║ ║ ║ ║ ║ ║ ║ Past 6 months ║ 143║ 80 63 79 42║ 80 63 28║ 16 20 42 32 19 9 5║ 135 35 78 65 94 33║ ║ 4%║ 5% 4% 4% 4%║ 3% 5% 5%║ 6% 6% 5% 5% 3% 2% 1%║ 4% 6% 6% 3% 5% 2%║ ║ ║ ║ ║ ║ ║ Longer ago ║ 115║ 60 55 64 36║ 67 49 22║ 13 15 42 20 13 7 5║ 106 28 70 45 77 25║ ║ 3%║ 3% 3% 3% 4%║ 3% 4% 4%║ 5% 5% 5% 3% 2% 2% 1%║ 3% 5% 5% 2% 4% 2%║ ║ ║ ║ ║ ║ ║ Never ║ 2852║ 1369 1483 1776 769║ 1975 877 433║ 198 220 578 516 469 402 468║ 2725 418 996 1855 1314 1339║ ║ 81%║ 79% 83% 82% 79%║ 84% 75% 77%║ 71% 71% 73% 78% 85% 91% 95%║ 81% 71% 72% 86% 75% 90%║ ║ ║ ║ ║ ║ ║ Don't know/NS ║ 20║ 10 10 10 4║ 14 6 2║ 1 1 3 2 4 3 6║ 19 2 6 14 6 13║ ║ 1%║ 1% 1% 0% 0%║ 1% 0% 0%║ 0% 0% 0% 0% 1% 1% 1%║ 1% 0% 0% 1% 0% 1%║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 510 Listened to radio - live, on the internet (via radio station's website or via media-player) ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 477 979 847 947 198 82║ 1456 1794 279 140║ 979 935 977 638║ 2155 1374║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15089║ 1969 4273 3531 3850 1037 429║ 6242 7381 1466 709║ 2807 4139 4732 3411║ 8195 6894║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Past week ║ 192║ 40 76 39 33 4 0║ 116 72 5 2║ 64 46 47 35║ 136 56║ ║ 5%║ 8% 8% 5% 3% 2% 1%║ 8% 4% 2% 1%║ 7% 5% 5% 6%║ 6% 4%║ ║ ║ ║ ║ ║ ║ Past month ║ 206║ 57 71 39 31 6 2║ 128 70 8 2║ 72 60 38 36║ 146 60║ ║ 6%║ 12% 7% 5% 3% 3% 2%║ 9% 4% 3% 1%║ 7% 6% 4% 6%║ 7% 4%║ ║ ║ ║ ║ ║ ║ Past 6 months ║ 143║ 29 53 29 28 3 2║ 82 56 5 2║ 58 39 25 21║ 111 33║ ║ 4%║ 6% 5% 3% 3% 2% 2%║ 6% 3% 2% 1%║ 6% 4% 3% 3%║ 5% 2%║ ║ ║ ║ ║ ║ ║ Longer ago ║ 115║ 21 42 23 22 4 2║ 64 45 6 2║ 46 30 24 15║ 78 37║ ║ 3%║ 5% 4% 3% 2% 2% 2%║ 4% 3% 2% 1%║ 5% 3% 2% 2%║ 4% 3%║ ║ ║ ║ ║ ║ ║ Never ║ 2852║ 327 734 711 826 179 76║ 1061 1537 254 133║ 735 751 836 530║ 1673 1179║ ║ 81%║ 69% 75% 84% 87% 90% 92%║ 73% 86% 91% 95%║ 75% 80% 86% 83%║ 78% 86%║ ║ ║ ║ ║ ║ ║ Don't know/NS ║ 20║ 2 3 7 7 1 0║ 5 14 2 1║ 3 9 7 2║ 11 9║ ║ 1%║ 0% 0% 1% 1% 1% 0%║ 0% 1% 1% 0%║ 0% 1% 1% 0%║ 1% 1%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 511 Listened to a radio clip/archive, stored on a radio station's website (website will use 'Real Player' or 'Media Player') ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2160 968║ 2361 1168 563║ 281 310 787 660 555 442 494║ 3352 591 1378 2151 1757 1491║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15089║ 7428 7661 9205 4080║ 10144 4945 2392║ 1241 1356 3133 2862 2200 2140 2157║ 14312 2597 5730 9359 7351 6497║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Past week ║ 75║ 47 29 40 18║ 39 36 13║ 12 16 22 16 5 3 1║ 68 28 50 25 55 9║ ║ 2%║ 3% 2% 2% 2%║ 2% 3% 2%║ 4% 5% 3% 2% 1% 1% 0%║ 2% 5% 4% 1% 3% 1%║ ║ ║ ║ ║ ║ ║ Past month ║ 127║ 65 62 70 39║ 66 60 31║ 20 18 40 28 14 6 2║ 116 37 77 50 85 22║ ║ 4%║ 4% 3% 3% 4%║ 3% 5% 6%║ 7% 6% 5% 4% 2% 1% 0%║ 3% 6% 6% 2% 5% 1%║ ║ ║ ║ ║ ║ ║ Past 6 months ║ 97║ 56 42 48 23║ 50 47 20║ 12 16 33 18 12 5 2║ 91 28 61 37 67 18║ ║ 3%║ 3% 2% 2% 2%║ 2% 4% 4%║ 4% 5% 4% 3% 2% 1% 0%║ 3% 5% 4% 2% 4% 1%║ ║ ║ ║ ║ ║ ║ Longer ago ║ 67║ 37 31 36 22║ 39 28 13║ 7 9 25 12 9 4 2║ 63 16 40 27 46 15║ ║ 2%║ 2% 2% 2% 2%║ 2% 2% 2%║ 2% 3% 3% 2% 2% 1% 0%║ 2% 3% 3% 1% 3% 1%║ ║ ║ ║ ║ ║ ║ Never ║ 3132║ 1524 1608 1949 858║ 2143 988 481║ 230 248 661 582 509 421 480║ 2984 478 1140 1992 1492 1410║ ║ 89%║ 88% 90% 90% 89%║ 91% 85% 85%║ 82% 80% 84% 88% 92% 95% 97%║ 89% 81% 83% 93% 85% 95%║ ║ ║ ║ ║ ║ ║ Don't know/NS ║ 31║ 14 17 18 8║ 23 8 5║ 2 3 6 3 7 4 7║ 30 4 10 21 12 17║ ║ 1%║ 1% 1% 1% 1%║ 1% 1% 1%║ 1% 1% 1% 0% 1% 1% 1%║ 1% 1% 1% 1% 1% 1%║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 511 Listened to a radio clip/archive, stored on a radio station's website (website will use 'Real Player' or 'Media Player') ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 477 979 847 947 198 82║ 1456 1794 279 140║ 979 935 977 638║ 2155 1374║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15089║ 1969 4273 3531 3850 1037 429║ 6242 7381 1466 709║ 2807 4139 4732 3411║ 8195 6894║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Past week ║ 75║ 14 31 14 14 2 0║ 45 29 2 0║ 22 21 18 14║ 51 24║ ║ 2%║ 3% 3% 2% 1% 1% 0%║ 3% 2% 1% 0%║ 2% 2% 2% 2%║ 2% 2%║ ║ ║ ║ ║ ║ ║ Past month ║ 127║ 31 49 22 19 3 1║ 81 42 4 1║ 40 42 21 24║ 84 42║ ║ 4%║ 7% 5% 3% 2% 2% 1%║ 6% 2% 2% 1%║ 4% 4% 2% 4%║ 4% 3%║ ║ ║ ║ ║ ║ ║ Past 6 months ║ 97║ 23 37 16 17 4 1║ 60 33 5 1║ 37 29 19 13║ 72 26║ ║ 3%║ 5% 4% 2% 2% 2% 1%║ 4% 2% 2% 1%║ 4% 3% 2% 2%║ 3% 2%║ ║ ║ ║ ║ ║ ║ Longer ago ║ 67║ 14 25 13 13 3 0║ 39 26 3 0║ 32 16 9 9║ 51 16║ ║ 2%║ 3% 3% 2% 1% 1% 1%║ 3% 1% 1% 0%║ 3% 2% 1% 1%║ 2% 1%║ ║ ║ ║ ║ ║ ║ Never ║ 3132║ 391 830 771 875 185 79║ 1221 1646 264 137║ 838 816 902 576║ 1877 1255║ ║ 89%║ 82% 85% 91% 92% 93% 97%║ 84% 92% 94% 98%║ 86% 87% 92% 90%║ 87% 91%║ ║ ║ ║ ║ ║ ║ Don't know/NS ║ 31║ 4 7 10 9 1 0║ 11 19 2 1║ 11 11 8 2║ 20 11║ ║ 1%║ 1% 1% 1% 1% 1% 0%║ 1% 1% 1% 1%║ 1% 1% 1% 0%║ 1% 1%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 515 Transport ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2160 968║ 2361 1168 563║ 281 310 787 660 555 442 494║ 3352 591 1378 2151 1757 1491║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15089║ 7428 7661 9205 4080║ 10144 4945 2392║ 1241 1356 3133 2862 2200 2140 2157║ 14312 2597 5730 9359 7351 6497║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Car ownership ║ ║ ║ ║ ║ ║ Own a car ║ 2690║ 1396 1295 1728 844║ 2032 659 501║ 45 198 668 597 484 363 334║ 2677 243 911 1779 1463 1182║ ║ 76%║ 80% 72% 80% 87%║ 86% 56% 89%║ 16% 64% 85% 90% 87% 82% 68%║ 80% 41% 66% 83% 83% 79%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Intention to purchase in next 6 -12 mths ║ ║ ║ ║ Will change current car ║ 294║ 169 125 177 90║ 209 85 61║ 8 29 86 69 51 33 18║ 291 37 124 170 185 101║ ║ 8%║ 10% 7% 8% 9%║ 9% 7% 11%║ 3% 9% 11% 10% 9% 7% 4%║ 9% 6% 9% 8% 11% 7%║ ║ ║ ║ ║ ║ ║ Will buy 1st time car ║ 61║ 38 23 20 8║ 10 51 7║ 21 19 17 2 1 1 1║ 53 40 57 4 38 2║ ║ 2%║ 2% 1% 1% 1%║ 0% 4% 1%║ 7% 6% 2% 0% 0% 0% 0%║ 2% 7% 4% 0% 2% 0%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 515 Transport ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 477 979 847 947 198 82║ 1456 1794 279 140║ 979 935 977 638║ 2155 1374║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15089║ 1969 4273 3531 3850 1037 429║ 6242 7381 1466 709║ 2807 4139 4732 3411║ 8195 6894║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Car ownership ║ ║ ║ ║ ║ ║ Own a car ║ 2690║ 411 789 662 601 169 58║ 1200 1263 227 129║ 694 743 769 485║ 1574 1116║ ║ 76%║ 86% 81% 78% 63% 86% 71%║ 82% 70% 81% 92%║ 71% 80% 79% 76%║ 73% 81%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Intention to purchase in next 6 -12 mths ║ ║ ║ ║ Will change current car ║ 294║ 59 96 65 54 13 6║ 155 119 19 11║ 82 79 78 54║ 184 109║ ║ 8%║ 12% 10% 8% 6% 7% 7%║ 11% 7% 7% 8%║ 8% 8% 8% 9%║ 9% 8%║ ║ ║ ║ ║ ║ ║ Will buy 1st time car ║ 61║ 10 17 12 18 2 2║ 26 30 4 1║ 18 14 17 12║ 42 19║ ║ 2%║ 2% 2% 1% 2% 1% 2%║ 2% 2% 2% 1%║ 2% 2% 2% 2%║ 2% 1%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 516 Transport to work/school/college ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 2241║ 1285 956 1176 586║ 1324 917 563║ 262 241 607 477 383 209 62║ 2068 504 1111 1130 1325 653║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 9511║ 5412 4099 4953 2454║ 5605 3906 2392║ 1163 1060 2413 2059 1511 1009 296║ 8749 2223 4636 4875 5532 2816║ ║ ║ ║ ║ ║ ║ 12 month - All Working/in school/college ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Means of transport ║ ║ ║ ║ ║ ║ Walking ║ 228║ 108 121 102 41║ 76 152 41║ 79 34 32 28 28 19 8║ 169 112 144 84 93 56║ ║ 10%║ 8% 13% 9% 7%║ 6% 17% 7%║ 30% 14% 5% 6% 7% 9% 13%║ 8% 22% 13% 7% 7% 9%║ ║ ║ ║ ║ ║ ║ Cycling ║ 37║ 27 10 23 9║ 20 17 4║ 4 4 8 9 7 4 0║ 35 8 16 20 22 11║ ║ 2%║ 2% 1% 2% 2%║ 2% 2% 1%║ 1% 2% 1% 2% 2% 2% 0%║ 2% 2% 1% 2% 2% 2%║ ║ ║ ║ ║ ║ ║ Bus ║ 154║ 73 81 44 17║ 28 126 25║ 74 27 25 12 9 5 2║ 101 101 126 27 64 15║ ║ 7%║ 6% 8% 4% 3%║ 2% 14% 5%║ 28% 11% 4% 3% 2% 2% 3%║ 5% 20% 11% 2% 5% 2%║ ║ ║ ║ ║ ║ ║ DART/LUAS/Train ║ 34║ 17 17 17 6║ 11 23 10║ 5 7 14 5 3 2 -║ 34 12 25 9 25 5║ ║ 2%║ 1% 2% 1% 1%║ 1% 3% 2%║ 2% 3% 2% 1% 1% 1% ║ 2% 2% 2% 1% 2% 1%║ ║ ║ ║ ║ ║ ║ Car/Van/Truck ║ 1603║ 951 652 888 471║ 1077 526 437║ 85 156 496 386 305 145 30║ 1555 241 737 866 1038 480║ ║ 72%║ 74% 68% 76% 80%║ 81% 57% 78%║ 32% 65% 82% 81% 80% 69% 49%║ 75% 48% 66% 77% 78% 73%║ ║ ║ ║ ║ ║ ║ Motorcycle ║ 2║ 2 0 1 0║ 2 1 0║ - 0 1 0 1 - -║ 2 0 1 1 1 1║ ║ 0%║ 0% 0% 0% 0%║ 0% 0% 0%║ 0% 0% 0% 0% ║ 0% 0% 0% 0% 0% 0%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Time spent travelling ║ ║ ║ ║ ║ ║ Less than 15 mins ║ 724║ 380 344 376 193║ 394 330 181║ 120 81 166 143 129 66 18║ 641 201 367 356 391 214║ ║ 32%║ 30% 36% 32% 33%║ 30% 36% 32%║ 46% 34% 27% 30% 34% 32% 29%║ 31% 40% 33% 32% 29% 33%║ ║ ║ ║ ║ ║ ║ 16-30 minutes ║ 690║ 372 318 362 185║ 402 288 192║ 86 80 197 141 115 62 10║ 632 166 363 327 418 186║ ║ 31%║ 29% 33% 31% 32%║ 30% 31% 34%║ 33% 33% 32% 30% 30% 30% 16%║ 31% 33% 33% 29% 32% 28%║ ║ ║ ║ ║ ║ ║ 31-45 minutes ║ 288║ 172 116 150 77║ 177 111 72║ 25 34 94 67 44 19 4║ 272 59 153 134 196 67║ ║ 13%║ 13% 12% 13% 13%║ 13% 12% 13%║ 10% 14% 15% 14% 12% 9% 6%║ 13% 12% 14% 12% 15% 10%║ ║ ║ ║ ║ ║ ║ 46-60 minutes ║ 162║ 100 62 97 48║ 103 59 45║ 11 17 56 39 26 10 4║ 157 28 84 78 111 40║ ║ 7%║ 8% 7% 8% 8%║ 8% 6% 8%║ 4% 7% 9% 8% 7% 5% 7%║ 8% 6% 8% 7% 8% 6%║ ║ ║ ║ ║ ║ ║ 61-75 minutes ║ 49║ 31 18 25 10║ 29 19 11║ 3 4 18 10 10 3 1║ 48 7 25 24 31 14║ ║ 2%║ 2% 2% 2% 2%║ 2% 2% 2%║ 1% 2% 3% 2% 3% 2% 1%║ 2% 1% 2% 2% 2% 2%║ ║ ║ ║ ║ ║ ║ 76-90 minutes ║ 26║ 17 9 16 10║ 18 8 6║ 1 3 9 8 4 1 0║ 26 4 13 13 20 5║ ║ 1%║ 1% 1% 1% 2%║ 1% 1% 1%║ 0% 1% 1% 2% 1% 0% 1%║ 1% 1% 1% 1% 2% 1%║ ║ ║ ║ ║ ║ ║ More than 90 minutes ║ 47║ 38 9 20 10║ 32 15 6║ 2 4 14 13 8 4 1║ 47 6 20 27 31 14║ ║ 2%║ 3% 1% 2% 2%║ 2% 2% 1%║ 1% 2% 2% 3% 2% 2% 2%║ 2% 1% 2% 2% 2% 2%║ ║ ║ ║ ║ ║ ║ Average (mins) ║ 26.6║ 28.4 24.4 26.7 26.5║ 27.8 24.9 25.8║ 20.9 25.9 29.0 28.4 26.2 24.5 25.8║ 27.3 23.3 26.4 26.8 28.2 25.6║ ║ ║ ║ ║ ║ ║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 516 (CONT.) Transport to work/school/college ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 2241║ 1285 956 1176 586║ 1324 917 563║ 262 241 607 477 383 209 62║ 2068 504 1111 1130 1325 653║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 9511║ 5412 4099 4953 2454║ 5605 3906 2392║ 1163 1060 2413 2059 1511 1009 296║ 8749 2223 4636 4875 5532 2816║ ║ ║ ║ ║ ║ ║ 12 month - All Working/in school/college ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Activities while travelling ║ ║ ║ ║ ║ Read newspaper ║ 26║ 16 10 13 4║ 11 15 4║ 4 4 6 5 4 2 1║ 25 9 15 11 15 6║ ║ 1%║ 1% 1% 1% 1%║ 1% 2% 1%║ 2% 2% 1% 1% 1% 1% 1%║ 1% 2% 1% 1% 1% 1%║ ║ ║ ║ ║ ║ ║ Read book/magazine ║ 31║ 16 15 12 5║ 10 21 5║ 10 6 5 5 3 1 1║ 26 16 21 10 16 5║ ║ 1%║ 1% 2% 1% 1%║ 1% 2% 1%║ 4% 3% 1% 1% 1% 0% 1%║ 1% 3% 2% 1% 1% 1%║ ║ ║ ║ ║ ║ ║ Listen to radio ║ 1493║ 872 621 832 441║ 981 511 402║ 104 150 453 351 276 132 27║ 1430 254 706 786 954 435║ ║ 67%║ 68% 65% 71% 75%║ 74% 56% 71%║ 40% 62% 75% 74% 72% 63% 44%║ 69% 50% 64% 70% 72% 67%║ ║ ║ ║ ║ ║ ║ Listen to personal music ║ 734║ 401 333 346 171║ 350 384 182║ 127 121 233 131 86 31 5║ 657 249 482 252 485 121║ ║ 33%║ 31% 35% 29% 29%║ 26% 42% 32%║ 49% 50% 38% 27% 22% 15% 8%║ 32% 49% 43% 22% 37% 19%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 516 Transport to work/school/college ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 2241║ 342 739 570 410 133 46║ 1081 981 180 117║ 633 599 604 405║ 1351 890║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 9511║ 1401 3195 2343 1632 702 238║ 4596 3975 940 600║ 1808 2620 2913 2170║ 5042 4469║ ║ ║ ║ ║ ║ ║ 12 month - All Working/in school/college ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Means of transport ║ ║ ║ ║ ║ ║ Walking ║ 228║ 22 66 54 64 18 5║ 88 117 23 18║ 62 55 61 50║ 161 68║ ║ 10%║ 6% 9% 9% 16% 14% 11%║ 8% 12% 13% 16%║ 10% 9% 10% 12%║ 12% 8%║ ║ ║ ║ ║ ║ ║ Cycling ║ 37║ 6 16 8 7 0 0║ 22 14 0 -║ 19 6 7 5║ 31 6║ ║ 2%║ 2% 2% 1% 2% 0% 1%║ 2% 1% 0% ║ 3% 1% 1% 1%║ 2% 1%║ ║ ║ ║ ║ ║ ║ Bus ║ 154║ 21 55 36 33 7 3║ 76 68 9 1║ 84 26 21 23║ 108 46║ ║ 7%║ 6% 7% 6% 8% 5% 5%║ 7% 7% 5% 1%║ 13% 4% 3% 6%║ 8% 5%║ ║ ║ ║ ║ ║ ║ DART/LUAS/Train ║ 34║ 8 17 5 4 0 -║ 24 10 0 -║ 24 8 1 1║ 32 3║ ║ 2%║ 2% 2% 1% 1% 0% ║ 2% 1% 0% ║ 4% 1% 0% 0%║ 2% 0%║ ║ ║ ║ ║ ║ ║ Car/Van/Truck ║ 1603║ 265 543 438 269 62 26║ 808 707 88 43║ 408 451 459 284║ 939 663║ ║ 72%║ 77% 73% 77% 66% 47% 56%║ 75% 72% 49% 37%║ 65% 75% 76% 70%║ 70% 75%║ ║ ║ ║ ║ ║ ║ Motorcycle ║ 2║ 0 1 0 1 - -║ 1 1 - -║ 1 1 0 0║ 2 1║ ║ 0%║ 0% 0% 0% 0% ║ 0% 0% ║ 0% 0% 0% 0%║ 0% 0%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Time spent travelling ║ ║ ║ ║ ║ ║ Less than 15 mins ║ 724║ 89 224 177 167 51 16║ 312 344 67 42║ 124 194 224 183║ 420 304║ ║ 32%║ 26% 30% 31% 41% 39% 35%║ 29% 35% 38% 36%║ 20% 32% 37% 45%║ 31% 34%║ ║ ║ ║ ║ ║ ║ 16-30 minutes ║ 690║ 106 243 186 122 22 11║ 349 308 33 12║ 212 160 196 123║ 421 269║ ║ 31%║ 31% 33% 33% 30% 17% 24%║ 32% 31% 19% 10%║ 33% 27% 32% 30%║ 31% 30%║ ║ ║ ║ ║ ║ ║ 31-45 minutes ║ 288║ 63 98 78 39 8 3║ 160 117 11 4║ 133 67 61 28║ 196 92║ ║ 13%║ 18% 13% 14% 10% 6% 5%║ 15% 12% 6% 4%║ 21% 11% 10% 7%║ 15% 10%║ ║ ║ ║ ║ ║ ║ 46-60 minutes ║ 162║ 36 63 37 22 3 1║ 99 59 5 2║ 61 61 25 15║ 109 53║ ║ 7%║ 11% 8% 6% 5% 3% 3%║ 9% 6% 3% 2%║ 10% 10% 4% 4%║ 8% 6%║ ║ ║ ║ ║ ║ ║ 61-75 minutes ║ 49║ 8 19 13 8 1 1║ 27 20 1 0║ 9 25 11 4║ 26 22║ ║ 2%║ 2% 3% 2% 2% 1% 1%║ 2% 2% 1% 0%║ 1% 4% 2% 1%║ 2% 2%║ ║ ║ ║ ║ ║ ║ 76-90 minutes ║ 26║ 4 11 8 3 - 0║ 15 11 0 -║ 8 11 5 1║ 17 9║ ║ 1%║ 1% 1% 1% 1% 0%║ 1% 1% 0% ║ 1% 2% 1% 0%║ 1% 1%║ ║ ║ ║ ║ ║ ║ More than 90 minutes ║ 47║ 9 17 12 6 1 1║ 27 18 2 1║ 17 14 9 6║ 32 15║ ║ 2%║ 3% 2% 2% 2% 1% 2%║ 2% 2% 1% 1%║ 3% 2% 2% 2%║ 2% 2%║ ║ ║ ║ ║ ║ ║ Average (mins) ║ 26.6║ 30.0 27.8 26.8 23.2 19.2 22.3║ 28.5 25.3 20.1 17.1║ 30.9 29.0 23.4 20.9║ 27.4 25.2║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 516 (CONT.) Transport to work/school/college ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 2241║ 342 739 570 410 133 46║ 1081 981 180 117║ 633 599 604 405║ 1351 890║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 9511║ 1401 3195 2343 1632 702 238║ 4596 3975 940 600║ 1808 2620 2913 2170║ 5042 4469║ ║ ║ ║ ║ ║ ║ 12 month - All Working/in school/college ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Activities while travelling ║ ║ ║ ║ ║ Read newspaper ║ 26║ 4 13 4 3 1 1║ 18 7 1 0║ 11 6 4 4║ 20 6║ ║ 1%║ 1% 2% 1% 1% 1% 1%║ 2% 1% 1% 0%║ 2% 1% 1% 1%║ 1% 1%║ ║ ║ ║ ║ ║ ║ Read book/magazine ║ 31║ 5 15 6 3 1 1║ 20 9 2 -║ 14 9 5 3║ 23 8║ ║ 1%║ 1% 2% 1% 1% 1% 1%║ 2% 1% 1% ║ 2% 2% 1% 1%║ 2% 1%║ ║ ║ ║ ║ ║ ║ Listen to radio ║ 1493║ 252 518 403 241 57 20║ 770 645 77 36║ 385 411 438 259║ 886 607║ ║ 67%║ 74% 70% 71% 59% 43% 43%║ 71% 66% 43% 31%║ 61% 69% 72% 64%║ 66% 68%║ ║ ║ ║ ║ ║ ║ Listen to personal music ║ 734║ 119 271 186 128 22 8║ 390 314 30 10║ 287 173 146 127║ 502 232║ ║ 33%║ 35% 37% 33% 31% 17% 17%║ 36% 32% 17% 8%║ 45% 29% 24% 31%║ 37% 26%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 517 Home improvements ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2160 968║ 2361 1168 563║ 281 310 787 660 555 442 494║ 3352 591 1378 2151 1757 1491║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15089║ 7428 7661 9205 4080║ 10144 4945 2392║ 1241 1356 3133 2862 2200 2140 2157║ 14312 2597 5730 9359 7351 6497║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Undertaken in past 2 years ║ ║ ║ ║ ║ Purchased a first home ║ 144║ 76 68 97 41║ 107 36 43║ 0 12 84 31 9 4 5║ 144 12 96 48 126 17║ ║ 4%║ 4% 4% 5% 4%║ 5% 3% 8%║ 0% 4% 11% 5% 2% 1% 1%║ 4% 2% 7% 2% 7% 1%║ ║ ║ ║ ║ ║ ║ Purchased a holiday home ║ 13║ 8 5 8 5║ 12 1 2║ - 0 3 3 3 2 1║ 13 0 4 9 6 6║ in Ireland ║ 0%║ 0% 0% 0% 0%║ 1% 0% 0%║ 0% 0% 0% 1% 0% 0%║ 0% 0% 0% 0% 0% 0%║ ║ ║ ║ ║ ║ ║ Purchased a holiday home ║ 11║ 6 5 7 5║ 10 1 2║ - - 3 4 2 1 1║ 11 - 3 8 7 4║ home overseas ║ 0%║ 0% 0% 0% 1%║ 0% 0% 0%║ 0% 1% 0% 0% 0%║ 0% 0% 0% 0% 0%║ ║ ║ ║ ║ ║ ║ Substantial home ║ 192║ 92 100 138 83║ 170 23 40║ 0 5 46 53 44 28 16║ 192 6 51 141 104 88║ improvements/extended ║ 5%║ 5% 6% 6% 9%║ 7% 2% 7%║ 0% 2% 6% 8% 8% 6% 3%║ 6% 1% 4% 7% 6% 6%║ ║ ║ ║ ║ ║ ║ Moved house ║ 292║ 142 150 215 101║ 175 117 67║ 11 59 129 57 22 10 4║ 289 70 199 93 245 36║ ║ 8%║ 8% 8% 10% 10%║ 7% 10% 12%║ 4% 19% 16% 9% 4% 2% 1%║ 9% 12% 14% 4% 14% 2%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Intentions to undertake in next 6 -12 mths ║ ║ ║ ║ Purchase a first home ║ 47║ 27 20 25 8║ 18 29 15║ 0 8 31 6 2 0 -║ 47 8 39 8 45 2║ ║ 1%║ 2% 1% 1% 1%║ 1% 3% 3%║ 0% 2% 4% 1% 0% 0% ║ 1% 1% 3% 0% 3% 0%║ ║ ║ ║ ║ ║ ║ Purchase a holiday home ║ 6║ 4 2 4 2║ 4 2 1║ - - 2 3 1 - -║ 6 - 2 4 5 1║ in Ireland ║ 0%║ 0% 0% 0% 0%║ 0% 0% 0%║ 0% 0% 0% ║ 0% 0% 0% 0% 0%║ ║ ║ ║ ║ ║ ║ Purchase a holiday home ║ 2║ 1 1 1 1║ 2 0 -║ - - 0 1 0 0 0║ 2 - 0 2 1 1║ home overseas ║ 0%║ 0% 0% 0% 0%║ 0% 0% ║ 0% 0% 0% 0% 0%║ 0% 0% 0% 0% 0%║ ║ ║ ║ ║ ║ ║ Substantial home ║ 79║ 39 40 58 30║ 68 12 17║ - 4 24 22 16 9 4║ 79 4 28 51 50 29║ improvements/extend ║ 2%║ 2% 2% 3% 3%║ 3% 1% 3%║ 1% 3% 3% 3% 2% 1%║ 2% 1% 2% 2% 3% 2%║ ║ ║ ║ ║ ║ ║ Move house ║ 158║ 83 75 88 36║ 69 88 36║ 12 39 65 27 11 2 1║ 156 51 115 42 131 15║ ║ 4%║ 5% 4% 4% 4%║ 3% 8% 6%║ 4% 13% 8% 4% 2% 1% 0%║ 5% 9% 8% 2% 7% 1%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 517 Home improvements ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 477 979 847 947 198 82║ 1456 1794 279 140║ 979 935 977 638║ 2155 1374║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15089║ 1969 4273 3531 3850 1037 429║ 6242 7381 1466 709║ 2807 4139 4732 3411║ 8195 6894║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Undertaken in past 2 years ║ ║ ║ ║ ║ Purchased a first home ║ 144║ 31 54 36 18 3 3║ 85 54 5 4║ 52 30 30 32║ 93 51║ ║ 4%║ 7% 5% 4% 2% 1% 3%║ 6% 3% 2% 3%║ 5% 3% 3% 5%║ 4% 4%║ ║ ║ ║ ║ ║ ║ Purchased a holiday home ║ 13║ 5 3 2 2 0 -║ 8 4 0 0║ 2 5 4 1║ 6 6║ in Ireland ║ 0%║ 1% 0% 0% 0% 0% ║ 1% 0% 0% 0%║ 0% 1% 0% 0%║ 0% 0%║ ║ ║ ║ ║ ║ ║ Purchased a holiday home ║ 11║ 4 2 2 1 2 -║ 6 3 2 2║ 3 4 2 2║ 6 4║ home overseas ║ 0%║ 1% 0% 0% 0% 1% ║ 0% 0% 1% 1%║ 0% 0% 0% 0%║ 0% 0%║ ║ ║ ║ ║ ║ ║ Substantial home ║ 192║ 38 55 55 33 7 4║ 93 88 11 8║ 69 49 54 21║ 127 65║ improvements/extended ║ 5%║ 8% 6% 6% 4% 3% 5%║ 6% 5% 4% 5%║ 7% 5% 6% 3%║ 6% 5%║ ║ ║ ║ ║ ║ ║ Moved house ║ 292║ 39 94 76 76 5 2║ 133 152 7 4║ 65 88 86 53║ 184 108║ ║ 8%║ 8% 10% 9% 8% 3% 2%║ 9% 8% 3% 3%║ 7% 9% 9% 8%║ 9% 8%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Intentions to undertake in next 6 -12 mths ║ ║ ║ ║ Purchase a first home ║ 47║ 9 15 15 5 2 1║ 25 20 3 1║ 16 8 16 7║ 30 17║ ║ 1%║ 2% 2% 2% 0% 1% 1%║ 2% 1% 1% 1%║ 2% 1% 2% 1%║ 1% 1%║ ║ ║ ║ ║ ║ ║ Purchase a holiday home ║ 6║ 2 2 2 0 - -║ 4 2 - -║ 2 2 2 0║ 3 3║ in Ireland ║ 0%║ 0% 0% 0% 0% ║ 0% 0% ║ 0% 0% 0% 0%║ 0% 0%║ ║ ║ ║ ║ ║ ║ Purchase a holiday home ║ 2║ 1 1 1 - 0 -║ 2 1 0 -║ 0 0 1 0║ 1 1║ home overseas ║ 0%║ 0% 0% 0% 0% ║ 0% 0% 0% ║ 0% 0% 0% 0%║ 0% 0%║ ║ ║ ║ ║ ║ ║ Substantial home ║ 79║ 17 26 18 12 5 1║ 43 30 6 4║ 25 22 23 10║ 47 33║ improvements/extend ║ 2%║ 3% 3% 2% 1% 3% 1%║ 3% 2% 2% 3%║ 3% 2% 2% 2%║ 2% 2%║ ║ ║ ║ ║ ║ ║ Move house ║ 158║ 28 50 40 35 4 1║ 77 75 5 1║ 35 44 53 26║ 102 56║ ║ 4%║ 6% 5% 5% 4% 2% 2%║ 5% 4% 2% 1%║ 4% 5% 5% 4%║ 5% 4%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 518 Grocery shopping ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2160 968║ 2361 1168 563║ 281 310 787 660 555 442 494║ 3352 591 1378 2151 1757 1491║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15089║ 7428 7661 9205 4080║ 10144 4945 2392║ 1241 1356 3133 2862 2200 2140 2157║ 14312 2597 5730 9359 7351 6497║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Grocery shopper ║ 2160║ 646 1515 2160 968║ 1619 541 490║ 24 132 504 463 378 307 352║ 2156 156 660 1500 1098 1038║ (housekeeper) ║ 61%║ 37% 85% 100% 100%║ 69% 46% 87%║ 9% 43% 64% 70% 68% 70% 71%║ 64% 26% 48% 70% 63% 70%║ ║ ║ ║ ║ ║ ║ Non-shopper ║ 1369║ 1095 273 - -║ 741 627 73║ 257 178 283 197 177 135 142║ 1196 435 718 651 659 453║ ║ 39%║ 63% 15% ║ 31% 54% 13%║ 91% 57% 36% 30% 32% 30% 29%║ 36% 74% 52% 30% 37% 30%║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 518 Grocery shopping ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 477 979 847 947 198 82║ 1456 1794 279 140║ 979 935 977 638║ 2155 1374║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15089║ 1969 4273 3531 3850 1037 429║ 6242 7381 1466 709║ 2807 4139 4732 3411║ 8195 6894║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Grocery shopper ║ 2160║ 299 626 479 599 108 49║ 925 1078 158 66║ 615 565 599 382║ 1350 810║ (housekeeper) ║ 61%║ 63% 64% 57% 63% 55% 60%║ 64% 60% 56% 47%║ 63% 60% 61% 60%║ 63% 59%║ ║ ║ ║ ║ ║ ║ Non-shopper ║ 1369║ 178 353 368 348 89 33║ 531 716 122 74║ 364 370 378 257║ 804 564║ ║ 39%║ 37% 36% 43% 37% 45% 40%║ 36% 40% 44% 53%║ 37% 40% 39% 40%║ 37% 41%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 519 Grocery shopping - Main shop ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 2160║ 646 1515 2160 968║ 1619 541 490║ 24 132 504 463 378 307 352║ 2156 156 660 1500 1098 1038║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 9205║ 2681 6524 9205 4080║ 6937 2268 2101║ 108 594 1998 2014 1513 1476 1502║ 9187 702 2700 6505 4606 4491║ ║ ║ ║ ║ ║ ║ 12 month - Housekeepers ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Main grocery shop - outlets used ║ ║ ║ ║ ║ Superquinn ║ 136║ 43 93 136 60║ 107 29 35║ 2 5 33 32 22 21 21║ 136 7 41 96 70 64║ ║ 6%║ 7% 6% 6% 6%║ 7% 5% 7%║ 9% 4% 7% 7% 6% 7% 6%║ 6% 5% 6% 6% 6% 6%║ ║ ║ ║ ║ ║ ║ Dunnes Stores ║ 610║ 157 453 610 308║ 479 131 132║ 5 36 145 127 120 83 94║ 609 40 186 424 308 296║ ║ 28%║ 24% 30% 28% 32%║ 30% 24% 27%║ 20% 27% 29% 28% 32% 27% 27%║ 28% 26% 28% 28% 28% 29%║ ║ ║ ║ ║ ║ ║ Tesco ║ 601║ 186 416 601 295║ 441 160 151║ 10 43 174 142 98 71 64║ 600 53 227 375 359 233║ ║ 28%║ 29% 27% 28% 30%║ 27% 30% 31%║ 41% 33% 34% 31% 26% 23% 18%║ 28% 34% 34% 25% 33% 22%║ ║ ║ ║ ║ ║ ║ SuperValu ║ 368║ 102 266 368 138║ 285 82 80║ 3 16 63 68 63 68 86║ 367 20 83 285 148 217║ ║ 17%║ 16% 18% 17% 14%║ 18% 15% 16%║ 14% 12% 13% 15% 17% 22% 24%║ 17% 12% 13% 19% 13% 21%║ ║ ║ ║ ║ ║ ║ Centra ║ 51║ 19 32 51 10║ 31 19 6║ 0 3 5 7 9 8 19║ 51 3 8 43 14 37║ ║ 2%║ 3% 2% 2% 1%║ 2% 4% 1%║ 2% 2% 1% 1% 2% 3% 5%║ 2% 2% 1% 3% 1% 4%║ ║ ║ ║ ║ ║ ║ Spar ║ 26║ 10 17 26 7║ 18 9 5║ - 0 3 4 6 6 8║ 26 0 3 23 7 20║ ║ 1%║ 1% 1% 1% 1%║ 1% 2% 1%║ 0% 1% 1% 2% 2% 2%║ 1% 0% 0% 2% 1% 2%║ ║ ║ ║ ║ ║ ║ Mace ║ 7║ 2 4 7 1║ 3 4 1║ - 0 1 1 1 2 2║ 7 0 1 5 2 5║ ║ 0%║ 0% 0% 0% 0%║ 0% 1% 0%║ 0% 0% 0% 0% 1% 1%║ 0% 0% 0% 0% 0% 0%║ ║ ║ ║ ║ ║ ║ Londis ║ 19║ 7 12 19 4║ 13 6 3║ - 0 2 4 1 4 7║ 19 0 3 17 7 12║ ║ 1%║ 1% 1% 1% 0%║ 1% 1% 1%║ 0% 0% 1% 0% 1% 2%║ 1% 0% 0% 1% 1% 1%║ ║ ║ ║ ║ ║ ║ Aldi/Lidl ║ 220║ 77 143 220 102║ 156 64 52║ 3 22 59 56 34 25 20║ 219 26 85 135 137 80║ ║ 10%║ 12% 9% 10% 10%║ 10% 12% 11%║ 14% 17% 12% 12% 9% 8% 6%║ 10% 16% 13% 9% 12% 8%║ ║ ║ ║ ║ ║ ║ Marks & Spencer ║ 4║ 2 1 4 1║ 2 2 1║ - 0 1 0 1 1 1║ 4 0 1 3 1 2║ ║ 0%║ 0% 0% 0% 0%║ 0% 0% 0%║ 0% 0% 0% 0% 0% 0%║ 0% 0% 0% 0% 0% 0%║ ║ ║ ║ ║ ║ ║ Pettits ║ 9║ 2 7 9 3║ 8 1 2║ - 0 0 1 2 3 2║ 9 0 1 8 2 7║ ║ 0%║ 0% 0% 0% 0%║ 0% 0% 0%║ 0% 0% 0% 1% 1% 1%║ 0% 0% 0% 1% 0% 1%║ ║ ║ ║ ║ ║ ║ L&N ║ 1║ 1 0 1 0║ 1 0 -║ - - - 0 0 0 0║ 1 - - 1 0 1║ ║ 0%║ 0% 0% 0% 0%║ 0% 0% ║ 0% 0% 0% 0%║ 0% 0% 0% 0%║ ║ ║ ║ ║ ║ ║ Local garage/forecourt ║ 23║ 13 10 23 2║ 13 10 2║ - 1 1 1 4 5 10║ 23 1 2 21 3 19║ shops ║ 1%║ 2% 1% 1% 0%║ 1% 2% 0%║ 1% 0% 0% 1% 2% 3%║ 1% 1% 0% 1% 0% 2%║ ║ ║ ║ ║ ║ ║ Other ║ 84║ 25 60 84 35║ 61 23 20║ 0 5 15 19 17 10 18║ 84 5 20 64 39 45║ ║ 4%║ 4% 4% 4% 4%║ 4% 4% 4%║ 1% 4% 3% 4% 5% 3% 5%║ 4% 3% 3% 4% 4% 4%║ ║ ║ ║ ║ ║ ║ Don't do a main shop ║ 0║ - 0 0 -║ 0 - 0║ - - - - 0 - -║ 0 - - 0 - 0║ ║ 0%║ 0% 0% ║ 0% 0%║ 0% ║ 0% 0% 0%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝ JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 519 Grocery shopping - Main shop ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 2160║ 299 626 479 599 108 49║ 925 1078 158 66║ 615 565 599 382║ 1350 810║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 9205║ 1212 2725 1993 2459 568 248║ 3937 4452 816 325║ 1762 2482 2910 2051║ 5152 4053║ ║ ║ ║ ║ ║ ║ 12 month - Housekeepers ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Main grocery shop - outlets used ║ ║ ║ ║ ║ Superquinn ║ 136║ 38 47 24 24 2 1║ 85 48 3 1║ 97 27 11 0║ 123 13║ ║ 6%║ 13% 7% 5% 4% 2% 2%║ 9% 4% 2% 1%║ 16% 5% 2% 0%║ 9% 2%║ ║ ║ ║ ║ ║ ║ Dunnes Stores ║ 610║ 79 182 151 171 22 5║ 261 322 27 7║ 226 136 171 77║ 437 173║ ║ 28%║ 27% 29% 31% 29% 20% 10%║ 28% 30% 17% 11%║ 37% 24% 29% 20%║ 32% 21%║ ║ ║ ║ ║ ║ ║ Tesco ║ 601║ 93 199 137 153 13 7║ 292 290 20 7║ 173 191 157 80║ 418 183║ ║ 28%║ 31% 32% 29% 26% 12% 14%║ 32% 27% 13% 10%║ 28% 34% 26% 21%║ 31% 23%║ ║ ║ ║ ║ ║ ║ SuperValu ║ 368║ 43 89 78 105 40 13║ 132 183 53 24║ 26 100 142 100║ 150 218║ ║ 17%║ 14% 14% 16% 17% 37% 27%║ 14% 17% 33% 36%║ 4% 18% 24% 26%║ 11% 27%║ ║ ║ ║ ║ ║ ║ Centra ║ 51║ 4 10 8 17 7 5║ 13 25 12 5║ 4 12 18 17║ 16 35║ ║ 2%║ 1% 2% 2% 3% 6% 11%║ 1% 2% 8% 8%║ 1% 2% 3% 5%║ 1% 4%║ ║ ║ ║ ║ ║ ║ Spar ║ 26║ 3 8 4 7 3 2║ 11 11 4 2║ 4 4 7 11║ 11 15║ ║ 1%║ 1% 1% 1% 1% 3% 3%║ 1% 1% 3% 3%║ 1% 1% 1% 3%║ 1% 2%║ ║ ║ ║ ║ ║ ║ Mace ║ 7║ 1 1 2 2 0 0║ 2 4 1 0║ 0 0 3 3║ 3 4║ ║ 0%║ 0% 0% 0% 0% 0% 1%║ 0% 0% 1% 0%║ 0% 0% 1% 1%║ 0% 0%║ ║ ║ ║ ║ ║ ║ Londis ║ 19║ 1 3 3 5 4 3║ 4 8 7 5║ 1 5 3 9║ 5 14║ ║ 1%║ 0% 0% 1% 1% 4% 6%║ 0% 1% 5% 7%║ 0% 1% 1% 2%║ 0% 2%║ ║ ║ ║ ║ ║ ║ Aldi/Lidl ║ 220║ 19 58 51 81 7 4║ 77 132 11 5║ 57 63 65 35║ 135 85║ ║ 10%║ 6% 9% 11% 14% 6% 8%║ 8% 12% 7% 7%║ 9% 11% 11% 9%║ 10% 10%║ ║ ║ ║ ║ ║ ║ Marks & Spencer ║ 4║ 2 1 1 0 - -║ 3 1 - -║ 2 0 1 0║ 3 1║ ║ 0%║ 1% 0% 0% 0% ║ 0% 0% ║ 0% 0% 0% 0%║ 0% 0%║ ║ ║ ║ ║ ║ ║ Pettits ║ 9║ 2 3 1 3 0 0║ 4 4 0 0║ - 9 - -║ 5 4║ ║ 0%║ 1% 0% 0% 0% 0% 0%║ 0% 0% 0% 0%║ 2% ║ 0% 1%║ ║ ║ ║ ║ ║ ║ L&N ║ 1║ - 0 0 0 0 -║ 0 0 0 -║ - 0 1 -║ 0 1║ ║ 0%║ 0% 0% 0% 0% ║ 0% 0% 0% ║ 0% 0% ║ 0% 0%║ ║ ║ ║ ║ ║ ║ Local garage/forecourt ║ 23║ 2 4 3 6 4 4║ 6 9 8 6║ 1 5 6 11║ 3 19║ shops ║ 1%║ 1% 1% 1% 1% 3% 8%║ 1% 1% 5% 9%║ 0% 1% 1% 3%║ 0% 2%║ ║ ║ ║ ║ ║ ║ Other ║ 84║ 13 22 17 21 6 5║ 35 38 11 4║ 23 12 13 37║ 38 46║ ║ 4%║ 4% 4% 4% 4% 6% 10%║ 4% 4% 7% 7%║ 4% 2% 2% 10%║ 3% 6%║ ║ ║ ║ ║ ║ ║ Don't do a main shop ║ 0║ - 0 - - - -║ 0 - - -║ - - 0 -║ 0 -║ ║ 0%║ 0% ║ 0% ║ 0% ║ 0% ║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 520 Grocery Shopping - Top-up shop ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 2160║ 646 1515 2160 968║ 1619 541 490║ 24 132 504 463 378 307 352║ 2156 156 660 1500 1098 1038║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 9205║ 2681 6524 9205 4080║ 6937 2268 2101║ 108 594 1998 2014 1513 1476 1502║ 9187 702 2700 6505 4606 4491║ ║ ║ ║ ║ ║ ║ 12 month - Housekeepers ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Other shopping (top - up) - outlets used ║ ║ ║ ║ Superquinn ║ 101║ 26 75 101 50║ 78 23 32║ 1 6 30 24 16 12 13║ 101 7 37 65 60 41║ ║ 5%║ 4% 5% 5% 5%║ 5% 4% 6%║ 2% 5% 6% 5% 4% 4% 4%║ 5% 4% 6% 4% 5% 4%║ ║ ║ ║ ║ ║ ║ Dunnes Stores ║ 484║ 131 353 484 233║ 379 105 123║ 5 34 120 111 77 73 65║ 482 39 159 325 264 215║ ║ 22%║ 20% 23% 22% 24%║ 23% 19% 25%║ 21% 26% 24% 24% 20% 24% 18%║ 22% 25% 24% 22% 24% 21%║ ║ ║ ║ ║ ║ ║ Tesco ║ 500║ 138 362 500 256║ 392 108 116║ 5 29 119 116 95 69 66║ 500 34 153 347 265 230║ ║ 23%║ 21% 24% 23% 26%║ 24% 20% 24%║ 20% 22% 24% 25% 25% 22% 19%║ 23% 22% 23% 23% 24% 22%║ ║ ║ ║ ║ ║ ║ SuperValu ║ 391║ 97 294 391 206║ 308 83 103║ 3 20 101 96 70 51 50║ 390 23 124 267 217 171║ ║ 18%║ 15% 19% 18% 21%║ 19% 15% 21%║ 13% 15% 20% 21% 19% 16% 14%║ 18% 15% 19% 18% 20% 16%║ ║ ║ ║ ║ ║ ║ Centra ║ 225║ 63 162 225 101║ 178 47 48║ 1 12 54 49 40 30 38║ 225 13 67 157 116 108║ ║ 10%║ 10% 11% 10% 10%║ 11% 9% 10%║ 3% 9% 11% 11% 11% 10% 11%║ 10% 8% 10% 10% 11% 10%║ ║ ║ ║ ║ ║ ║ Spar ║ 149║ 50 98 149 58║ 104 44 35║ 3 10 39 31 25 19 22║ 148 13 52 96 80 65║ ║ 7%║ 8% 7% 7% 6%║ 6% 8% 7%║ 12% 8% 8% 7% 7% 6% 6%║ 7% 9% 8% 6% 7% 6%║ ║ ║ ║ ║ ║ ║ Mace ║ 51║ 18 33 51 18║ 41 10 9║ 1 3 9 10 8 8 12║ 51 3 12 38 21 29║ ║ 2%║ 3% 2% 2% 2%║ 3% 2% 2%║ 2% 2% 2% 2% 2% 3% 3%║ 2% 2% 2% 3% 2% 3%║ ║ ║ ║ ║ ║ ║ Londis ║ 78║ 23 55 78 36║ 60 17 19║ 1 4 16 17 14 12 13║ 78 5 21 57 37 40║ ║ 4%║ 4% 4% 4% 4%║ 4% 3% 4%║ 4% 3% 3% 4% 4% 4% 4%║ 4% 3% 3% 4% 3% 4%║ ║ ║ ║ ║ ║ ║ Aldi/Lidl ║ 705║ 190 515 705 359║ 559 145 162║ 6 43 172 169 130 94 90║ 704 49 221 484 385 315║ ║ 33%║ 29% 34% 33% 37%║ 35% 27% 33%║ 23% 33% 34% 37% 34% 31% 26%║ 33% 31% 33% 32% 35% 30%║ ║ ║ ║ ║ ║ ║ Marks & Spencer ║ 68║ 16 52 68 26║ 54 14 20║ 0 1 18 13 12 12 11║ 68 1 20 48 33 35║ ║ 3%║ 3% 3% 3% 3%║ 3% 3% 4%║ 1% 1% 4% 3% 3% 4% 3%║ 3% 1% 3% 3% 3% 3%║ ║ ║ ║ ║ ║ ║ Pettits ║ 20║ 5 15 20 10║ 17 3 4║ 0 0 4 5 4 3 3║ 20 1 5 15 9 11║ ║ 1%║ 1% 1% 1% 1%║ 1% 1% 1%║ 1% 0% 1% 1% 1% 1% 1%║ 1% 0% 1% 1% 1% 1%║ ║ ║ ║ ║ ║ ║ L&N ║ 4║ 1 3 4 2║ 3 1 1║ - 0 1 1 1 1 1║ 4 0 1 4 1 3║ ║ 0%║ 0% 0% 0% 0%║ 0% 0% 0%║ 0% 0% 0% 0% 0% 0%║ 0% 0% 0% 0% 0% 0%║ ║ ║ ║ ║ ║ ║ Local garage/forecourt ║ 341║ 110 231 341 142║ 255 86 75║ 4 22 72 73 54 50 67║ 341 26 98 244 167 171║ shops ║ 16%║ 17% 15% 16% 15%║ 16% 16% 15%║ 16% 16% 14% 16% 14% 16% 19%║ 16% 16% 15% 16% 15% 16%║ ║ ║ ║ ║ ║ ║ Other ║ 146║ 46 100 146 58║ 110 36 30║ 2 7 28 27 26 25 32║ 145 10 37 109 62 82║ ║ 7%║ 7% 7% 7% 6%║ 7% 7% 6%║ 9% 6% 5% 6% 7% 8% 9%║ 7% 6% 6% 7% 6% 8%║ ║ ║ ║ ║ ║ ║ No other/NS ║ 178║ 74 104 178 55║ 111 66 30║ 3 10 36 26 32 26 45║ 177 13 49 129 72 102║ ║ 8%║ 11% 7% 8% 6%║ 7% 12% 6%║ 12% 8% 7% 6% 8% 8% 13%║ 8% 8% 7% 9% 7% 10%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝ JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 520 Grocery Shopping - Top-up shop ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 2160║ 299 626 479 599 108 49║ 925 1078 158 66║ 615 565 599 382║ 1350 810║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 9205║ 1212 2725 1993 2459 568 248║ 3937 4452 816 325║ 1762 2482 2910 2051║ 5152 4053║ ║ ║ ║ ║ ║ ║ 12 month - Housekeepers ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Other shopping (top - up) - outlets used ║ ║ ║ ║ Superquinn ║ 101║ 21 38 20 20 2 0║ 59 41 2 1║ 64 22 13 2║ 90 11║ ║ 5%║ 7% 6% 4% 3% 1% 1%║ 6% 4% 1% 2%║ 10% 4% 2% 1%║ 7% 1%║ ║ ║ ║ ║ ║ ║ Dunnes Stores ║ 484║ 76 148 104 128 19 9║ 224 232 28 12║ 158 131 120 75║ 315 169║ ║ 22%║ 26% 24% 22% 21% 18% 18%║ 24% 22% 18% 18%║ 26% 23% 20% 20%║ 23% 21%║ ║ ║ ║ ║ ║ ║ Tesco ║ 500║ 69 151 113 140 22 6║ 219 253 28 10║ 151 131 130 88║ 327 173║ ║ 23%║ 23% 24% 24% 23% 20% 12%║ 24% 23% 18% 15%║ 25% 23% 22% 23%║ 24% 21%║ ║ ║ ║ ║ ║ ║ SuperValu ║ 391║ 56 113 94 100 16 11║ 170 194 28 11║ 74 123 116 78║ 231 161║ ║ 18%║ 19% 18% 20% 17% 15% 23%║ 18% 18% 17% 17%║ 12% 22% 19% 20%║ 17% 20%║ ║ ║ ║ ║ ║ ║ Centra ║ 225║ 31 69 48 58 15 4║ 99 106 19 8║ 58 51 82 33║ 141 84║ ║ 10%║ 10% 11% 10% 10% 14% 8%║ 11% 10% 12% 12%║ 9% 9% 14% 9%║ 10% 10%║ ║ ║ ║ ║ ║ ║ Spar ║ 149║ 19 53 29 39 5 4║ 72 69 8 3║ 72 28 31 18║ 109 40║ ║ 7%║ 6% 8% 6% 7% 4% 8%║ 8% 6% 5% 5%║ 12% 5% 5% 5%║ 8% 5%║ ║ ║ ║ ║ ║ ║ Mace ║ 51║ 7 14 9 15 4 3║ 21 23 7 4║ 8 9 15 18║ 29 22║ ║ 2%║ 2% 2% 2% 2% 3% 6%║ 2% 2% 4% 5%║ 1% 2% 3% 5%║ 2% 3%║ ║ ║ ║ ║ ║ ║ Londis ║ 78║ 11 21 17 21 6 2║ 32 38 8 3║ 19 29 14 16║ 45 33║ ║ 4%║ 4% 3% 4% 3% 6% 4%║ 3% 4% 5% 5%║ 3% 5% 2% 4%║ 3% 4%║ ║ ║ ║ ║ ║ ║ Aldi/Lidl ║ 705║ 91 210 166 195 33 9║ 302 361 42 15║ 171 210 223 101║ 443 262║ ║ 33%║ 31% 34% 35% 33% 31% 17%║ 33% 34% 27% 23%║ 28% 37% 37% 26%║ 33% 32%║ ║ ║ ║ ║ ║ ║ Marks & Spencer ║ 68║ 17 24 11 14 1 -║ 42 25 1 1║ 38 10 16 4║ 58 10║ ║ 3%║ 6% 4% 2% 2% 1% ║ 5% 2% 1% 2%║ 6% 2% 3% 1%║ 4% 1%║ ║ ║ ║ ║ ║ ║ Pettits ║ 20║ 2 6 5 5 1 0║ 9 10 1 1║ 1 18 1 0║ 10 10║ ║ 1%║ 1% 1% 1% 1% 1% 1%║ 1% 1% 1% 2%║ 0% 3% 0% 0%║ 1% 1%║ ║ ║ ║ ║ ║ ║ L&N ║ 4║ 0 1 1 2 - 0║ 1 3 0 -║ 1 1 2 1║ 2 2║ ║ 0%║ 0% 0% 0% 0% 0%║ 0% 0% 0% ║ 0% 0% 0% 0%║ 0% 0%║ ║ ║ ║ ║ ║ ║ Local garage/forecourt ║ 341║ 38 95 71 94 30 13║ 133 165 44 20║ 18 103 99 121║ 115 227║ shops ║ 16%║ 13% 15% 15% 16% 28% 27%║ 14% 15% 28% 30%║ 3% 18% 17% 32%║ 9% 28%║ ║ ║ ║ ║ ║ ║ Other ║ 146║ 17 42 31 40 10 6║ 59 71 16 5║ 35 29 47 35║ 76 70║ ║ 7%║ 6% 7% 6% 7% 9% 13%║ 6% 7% 10% 8%║ 6% 5% 8% 9%║ 6% 9%║ ║ ║ ║ ║ ║ ║ No other/NS ║ 178║ 21 44 38 57 13 6║ 64 94 19 10║ 44 49 48 36║ 103 74║ ║ 8%║ 7% 7% 8% 9% 12% 12%║ 7% 9% 12% 15%║ 7% 9% 8% 9%║ 8% 9%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 521 Shopper profile (Strongly Agree/Agree to some extent) ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 2160║ 646 1515 2160 968║ 1619 541 490║ 24 132 504 463 378 307 352║ 2156 156 660 1500 1098 1038║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 9205║ 2681 6524 9205 4080║ 6937 2268 2101║ 108 594 1998 2014 1513 1476 1502║ 9187 702 2700 6505 4606 4491║ ║ ║ ║ ║ ║ ║ 12 month - Housekeepers ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Price conscious ║ 1604║ 427 1177 1604 792║ 1246 358 387║ 18 105 395 375 292 214 205║ 1601 123 518 1086 874 711║ ║ 74%║ 66% 78% 74% 82%║ 77% 66% 79%║ 75% 79% 78% 81% 77% 70% 58%║ 74% 79% 78% 72% 80% 69%║ ║ ║ ║ ║ ║ ║ Buy own label ║ 1470║ 410 1060 1470 702║ 1103 367 338║ 19 98 362 329 256 194 212║ 1467 117 479 991 789 662║ ║ 68%║ 64% 70% 68% 73%║ 68% 68% 69%║ 76% 74% 72% 71% 68% 63% 60%║ 68% 75% 73% 66% 72% 64%║ ║ ║ ║ ║ ║ ║ Brand loyal ║ 1666║ 478 1188 1666 733║ 1263 403 379║ 17 95 374 355 288 249 288║ 1663 112 486 1180 824 825║ ║ 77%║ 74% 78% 77% 76%║ 78% 74% 77%║ 69% 72% 74% 77% 76% 81% 82%║ 77% 71% 74% 79% 75% 80%║ ║ ║ ║ ║ ║ ║ Buy Irish ║ 1520║ 426 1094 1520 673║ 1176 344 352║ 15 75 325 326 274 237 268║ 1517 90 414 1106 725 780║ ║ 70%║ 66% 72% 70% 70%║ 73% 64% 72%║ 62% 57% 64% 70% 73% 77% 76%║ 70% 57% 63% 74% 66% 75%║ ║ ║ ║ ║ ║ ║ Pestered shopper ║ 698║ 133 565 698 599║ 594 104 188║ 4 36 189 236 155 53 26║ 697 40 229 469 461 233║ ║ 32%║ 21% 37% 32% 62%║ 37% 19% 38%║ 18% 27% 38% 51% 41% 17% 7%║ 32% 26% 35% 31% 42% 22%║ ║ ║ ║ ║ ║ ║ Brand influenced ║ 1606║ 459 1147 1606 732║ 1218 388 368║ 18 95 385 346 280 233 250║ 1603 114 498 1108 826 762║ ║ 74%║ 71% 76% 74% 76%║ 75% 72% 75%║ 75% 72% 76% 75% 74% 76% 71%║ 74% 73% 75% 74% 75% 73%║ ║ ║ ║ ║ ║ ║ Convenience shopper ║ 1147║ 343 804 1147 506║ 853 295 272║ 13 72 283 239 199 162 180║ 1145 85 368 780 593 541║ ║ 53%║ 53% 53% 53% 52%║ 53% 54% 56%║ 54% 54% 56% 52% 53% 53% 51%║ 53% 54% 56% 52% 54% 52%║ ║ ║ ║ ║ ║ ║ None of these ║ 78║ 39 39 78 23║ 51 27 16║ 1 5 17 12 14 11 19║ 78 6 23 55 34 43║ ║ 4%║ 6% 3% 4% 2%║ 3% 5% 3%║ 3% 4% 3% 3% 4% 3% 5%║ 4% 4% 3% 4% 3% 4%║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 521 Shopper profile (Strongly Agree/Agree to some extent) ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 2160║ 299 626 479 599 108 49║ 925 1078 158 66║ 615 565 599 382║ 1350 810║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 9205║ 1212 2725 1993 2459 568 248║ 3937 4452 816 325║ 1762 2482 2910 2051║ 5152 4053║ ║ ║ ║ ║ ║ ║ 12 month - Housekeepers ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Price conscious ║ 1604║ 215 473 366 451 71 28║ 688 818 99 35║ 474 443 449 238║ 1033 571║ ║ 74%║ 72% 76% 76% 75% 66% 56%║ 74% 76% 63% 54%║ 77% 78% 75% 62%║ 77% 70%║ ║ ║ ║ ║ ║ ║ Buy own label ║ 1470║ 168 427 333 441 70 30║ 596 774 100 41║ 383 404 419 264║ 906 564║ ║ 68%║ 56% 68% 70% 74% 65% 61%║ 64% 72% 64% 61%║ 62% 72% 70% 69%║ 67% 70%║ ║ ║ ║ ║ ║ ║ Brand loyal ║ 1666║ 200 478 370 480 93 44║ 678 850 138 58║ 405 430 510 320║ 985 681║ ║ 77%║ 67% 76% 77% 80% 86% 90%║ 73% 79% 87% 88%║ 66% 76% 85% 84%║ 73% 84%║ ║ ║ ║ ║ ║ ║ Buy Irish ║ 1520║ 218 458 323 396 85 40║ 675 719 126 55║ 399 401 445 274║ 925 595║ ║ 70%║ 73% 73% 67% 66% 79% 81%║ 73% 67% 80% 84%║ 65% 71% 74% 72%║ 69% 73%║ ║ ║ ║ ║ ║ ║ Pestered shopper ║ 698║ 88 204 170 198 30 9║ 292 368 39 16║ 190 201 190 118║ 432 267║ ║ 32%║ 29% 33% 35% 33% 27% 18%║ 32% 34% 24% 25%║ 31% 36% 32% 31%║ 32% 33%║ ║ ║ ║ ║ ║ ║ Brand influenced ║ 1606║ 208 477 356 447 81 37║ 685 803 118 50║ 406 441 511 249║ 995 611║ ║ 74%║ 70% 76% 74% 75% 75% 74%║ 74% 74% 75% 76%║ 66% 78% 85% 65%║ 74% 75%║ ║ ║ ║ ║ ║ ║ Convenience shopper ║ 1147║ 163 353 250 298 54 29║ 516 548 84 36║ 293 356 309 190║ 715 433║ ║ 53%║ 55% 56% 52% 50% 50% 60%║ 56% 51% 53% 55%║ 48% 63% 52% 50%║ 53% 53%║ ║ ║ ║ ║ ║ ║ None of these ║ 78║ 16 26 19 13 3 2║ 41 32 5 2║ 49 11 5 13║ 59 19║ ║ 4%║ 5% 4% 4% 2% 3% 4%║ 4% 3% 3% 3%║ 8% 2% 1% 3%║ 4% 2%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 522 Q9 Attitudes to Shopping ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 2160║ 646 1515 2160 968║ 1619 541 490║ 24 132 504 463 378 307 352║ 2156 156 660 1500 1098 1038║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 9205║ 2681 6524 9205 4080║ 6937 2268 2101║ 108 594 1998 2014 1513 1476 1502║ 9187 702 2700 6505 4606 4491║ ║ ║ ║ ║ ║ ║ 12 month - Housekeepers - Price conscious - I compare prices before buying ║ ║ ║ ║ ║ ║ ║ ║ ║ Rating ║ ║ ║ ║ ║ ║ Strongly agree ║ 771║ 200 572 771 411║ 597 174 173║ 10 56 195 189 141 95 85║ 770 66 261 510 440 321║ ║ 36%║ 31% 38% 36% 42%║ 37% 32% 35%║ 41% 42% 39% 41% 37% 31% 24%║ 36% 42% 40% 34% 40% 31%║ ║ ║ ║ ║ ║ ║ Agree to some extent ║ 833║ 228 605 833 381║ 649 184 214║ 8 49 200 185 151 119 120║ 831 57 257 576 434 390║ ║ 39%║ 35% 40% 39% 39%║ 40% 34% 44%║ 34% 37% 40% 40% 40% 39% 34%║ 39% 37% 39% 38% 40% 38%║ ║ ║ ║ ║ ║ ║ Neither ║ 174║ 67 107 174 61║ 114 60 39║ 2 7 41 29 32 27 35║ 174 9 51 123 78 94║ ║ 8%║ 10% 7% 8% 6%║ 7% 11% 8%║ 9% 6% 8% 6% 8% 9% 10%║ 8% 6% 8% 8% 7% 9%║ ║ ║ ║ ║ ║ ║ Disagree to some extent ║ 215║ 79 137 215 74║ 150 65 39║ 2 13 42 35 32 34 58║ 215 15 57 158 90 123║ ║ 10%║ 12% 9% 10% 8%║ 9% 12% 8%║ 9% 10% 8% 7% 8% 11% 16%║ 10% 10% 9% 11% 8% 12%║ ║ ║ ║ ║ ║ ║ Strongly disagree ║ 155║ 68 87 155 36║ 101 54 22║ 1 5 22 23 21 30 52║ 155 7 29 127 51 103║ ║ 7%║ 11% 6% 7% 4%║ 6% 10% 4%║ 5% 4% 4% 5% 5% 10% 15%║ 7% 4% 4% 8% 5% 10%║ ║ ║ ║ ║ ║ ║ Don't know ║ 11║ 5 6 11 5║ 8 4 3║ 1 1 3 1 2 2 2║ 11 2 5 7 6 5║ ║ 1%║ 1% 0% 1% 0%║ 0% 1% 1%║ 2% 1% 1% 0% 0% 1% 0%║ 1% 1% 1% 0% 1% 1%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Summary ║ ║ ║ ║ ║ ║ Agree ║ 1604║ 427 1177 1604 792║ 1246 358 387║ 18 105 395 375 292 214 205║ 1601 123 518 1086 874 711║ ║ 74%║ 66% 78% 74% 82%║ 77% 66% 79%║ 75% 79% 78% 81% 77% 70% 58%║ 74% 79% 78% 72% 80% 69%║ ║ ║ ║ ║ ║ ║ Neither ║ 174║ 67 107 174 61║ 114 60 39║ 2 7 41 29 32 27 35║ 174 9 51 123 78 94║ ║ 8%║ 10% 7% 8% 6%║ 7% 11% 8%║ 9% 6% 8% 6% 8% 9% 10%║ 8% 6% 8% 8% 7% 9%║ ║ ║ ║ ║ ║ ║ Disagree ║ 371║ 147 224 371 110║ 252 119 61║ 3 18 64 58 52 64 110║ 370 22 86 285 141 227║ ║ 17%║ 23% 15% 17% 11%║ 16% 22% 12%║ 14% 14% 13% 13% 14% 21% 31%║ 17% 14% 13% 19% 13% 22%║ ║ ║ ║ ║ ║ ║ Mean score (5/1) ║ 3.9║ 3.6 4.0 3.9 4.1║ 3.9 3.7 4.0║ 4.0 4.1 4.0 4.0 4.0 3.7 3.4║ 3.9 4.0 4.0 3.8 4.0 3.7║ ║ ║ ║ ║ ║ ║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 522 Q9 Attitudes to Shopping ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 2160║ 299 626 479 599 108 49║ 925 1078 158 66║ 615 565 599 382║ 1350 810║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 9205║ 1212 2725 1993 2459 568 248║ 3937 4452 816 325║ 1762 2482 2910 2051║ 5152 4053║ ║ ║ ║ ║ ║ ║ 12 month - Housekeepers - Price conscious - I compare prices before buying ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Rating ║ ║ ║ ║ ║ ║ Strongly agree ║ 771║ 89 222 180 240 29 11║ 311 420 40 15║ 195 243 213 119║ 502 269║ ║ 36%║ 30% 35% 37% 40% 27% 23%║ 34% 39% 26% 23%║ 32% 43% 36% 31%║ 37% 33%║ ║ ║ ║ ║ ║ ║ Agree to some extent ║ 833║ 126 251 187 211 42 16║ 377 398 58 20║ 278 200 236 119║ 531 302║ ║ 39%║ 42% 40% 39% 35% 39% 33%║ 41% 37% 37% 31%║ 45% 35% 39% 31%║ 39% 37%║ ║ ║ ║ ║ ║ ║ Neither ║ 174║ 29 48 39 45 9 5║ 76 83 14 7║ 53 45 25 52║ 98 76║ ║ 8%║ 10% 8% 8% 7% 8% 10%║ 8% 8% 9% 11%║ 9% 8% 4% 14%║ 7% 9%║ ║ ║ ║ ║ ║ ║ Disagree to some extent ║ 215║ 33 65 43 55 13 6║ 98 98 19 11║ 57 44 69 45║ 130 86║ ║ 10%║ 11% 10% 9% 9% 12% 12%║ 11% 9% 12% 16%║ 9% 8% 12% 12%║ 10% 11%║ ║ ║ ║ ║ ║ ║ Strongly disagree ║ 155║ 20 37 28 46 14 11║ 57 74 25 12║ 31 29 51 45║ 83 72║ ║ 7%║ 7% 6% 6% 8% 13% 22%║ 6% 7% 16% 18%║ 5% 5% 8% 12%║ 6% 9%║ ║ ║ ║ ║ ║ ║ Don't know ║ 11║ 2 4 3 2 1 -║ 6 5 1 0║ 1 4 4 2║ 6 6║ ║ 1%║ 1% 1% 1% 0% 1% ║ 1% 0% 0% 0%║ 0% 1% 1% 0%║ 0% 1%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Summary ║ ║ ║ ║ ║ ║ Agree ║ 1604║ 215 473 366 451 71 28║ 688 818 99 35║ 474 443 449 238║ 1033 571║ ║ 74%║ 72% 76% 76% 75% 66% 56%║ 74% 76% 63% 54%║ 77% 78% 75% 62%║ 77% 70%║ ║ ║ ║ ║ ║ ║ Neither ║ 174║ 29 48 39 45 9 5║ 76 83 14 7║ 53 45 25 52║ 98 76║ ║ 8%║ 10% 8% 8% 7% 8% 10%║ 8% 8% 9% 11%║ 9% 8% 4% 14%║ 7% 9%║ ║ ║ ║ ║ ║ ║ Disagree ║ 371║ 53 102 71 101 27 17║ 155 172 44 23║ 87 73 120 90║ 213 158║ ║ 17%║ 18% 16% 15% 17% 25% 34%║ 17% 16% 28% 35%║ 14% 13% 20% 24%║ 16% 20%║ ║ ║ ║ ║ ║ ║ Mean score (5/1) ║ 3.9║ 3.8 3.9 3.9 3.9 3.6 3.2║ 3.9 3.9 3.5 3.2║ 3.9 4.0 3.8 3.6║ 3.9 3.8║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 523 Q9 Attitudes to Shopping ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 2160║ 646 1515 2160 968║ 1619 541 490║ 24 132 504 463 378 307 352║ 2156 156 660 1500 1098 1038║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 9205║ 2681 6524 9205 4080║ 6937 2268 2101║ 108 594 1998 2014 1513 1476 1502║ 9187 702 2700 6505 4606 4491║ ║ ║ ║ ║ ║ ║ 12 month - Housekeepers - I buy own label ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Rating ║ ║ ║ ║ ║ ║ Strongly agree ║ 501║ 143 357 501 262║ 366 135 103║ 9 37 124 119 90 61 61║ 500 46 170 331 280 211║ ║ 23%║ 22% 24% 23% 27%║ 23% 25% 21%║ 38% 28% 25% 26% 24% 20% 17%║ 23% 30% 26% 22% 26% 20%║ ║ ║ ║ ║ ║ ║ Agree to some extent ║ 969║ 267 703 969 441║ 738 232 235║ 9 61 238 209 167 133 152║ 968 70 309 661 509 451║ ║ 45%║ 41% 46% 45% 46%║ 46% 43% 48%║ 38% 46% 47% 45% 44% 43% 43%║ 45% 45% 47% 44% 46% 43%║ ║ ║ ║ ║ ║ ║ Neither ║ 312║ 106 206 312 127║ 236 76 72║ 3 14 65 62 58 50 61║ 311 16 81 231 140 169║ ║ 14%║ 16% 14% 14% 13%║ 15% 14% 15%║ 11% 10% 13% 13% 15% 16% 17%║ 14% 10% 12% 15% 13% 16%║ ║ ║ ║ ║ ║ ║ Disagree to some extent ║ 239║ 76 163 239 93║ 184 55 58║ 2 12 55 44 42 37 46║ 239 14 69 170 112 126║ ║ 11%║ 12% 11% 11% 10%║ 11% 10% 12%║ 7% 9% 11% 10% 11% 12% 13%║ 11% 9% 11% 11% 10% 12%║ ║ ║ ║ ║ ║ ║ Strongly disagree ║ 119║ 44 76 119 36║ 83 36 19║ 1 6 17 24 18 24 30║ 119 6 24 96 47 72║ ║ 6%║ 7% 5% 6% 4%║ 5% 7% 4%║ 3% 4% 3% 5% 5% 8% 9%║ 6% 4% 4% 6% 4% 7%║ ║ ║ ║ ║ ║ ║ Don't know ║ 20║ 10 10 20 9║ 13 7 4║ 1 2 4 4 3 3 3║ 19 3 7 12 10 9║ ║ 1%║ 2% 1% 1% 1%║ 1% 1% 1%║ 3% 2% 1% 1% 1% 1% 1%║ 1% 2% 1% 1% 1% 1%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Summary ║ ║ ║ ║ ║ ║ Agree ║ 1470║ 410 1060 1470 702║ 1103 367 338║ 19 98 362 329 256 194 212║ 1467 117 479 991 789 662║ ║ 68%║ 64% 70% 68% 73%║ 68% 68% 69%║ 76% 74% 72% 71% 68% 63% 60%║ 68% 75% 73% 66% 72% 64%║ ║ ║ ║ ║ ║ ║ Neither ║ 312║ 106 206 312 127║ 236 76 72║ 3 14 65 62 58 50 61║ 311 16 81 231 140 169║ ║ 14%║ 16% 14% 14% 13%║ 15% 14% 15%║ 11% 10% 13% 13% 15% 16% 17%║ 14% 10% 12% 15% 13% 16%║ ║ ║ ║ ║ ║ ║ Disagree ║ 358║ 120 238 358 129║ 267 92 77║ 2 18 73 68 61 61 76║ 358 20 93 265 159 198║ ║ 17%║ 19% 16% 17% 13%║ 16% 17% 16%║ 10% 14% 14% 15% 16% 20% 22%║ 17% 13% 14% 18% 14% 19%║ ║ ║ ║ ║ ║ ║ Mean score (5/1) ║ 3.7║ 3.6 3.7 3.7 3.8║ 3.7 3.7 3.7║ 4.0 3.9 3.8 3.8 3.7 3.6 3.5║ 3.7 3.9 3.8 3.6 3.8 3.6║ ║ ║ ║ ║ ║ ║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 523 Q9 Attitudes to Shopping ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 2160║ 299 626 479 599 108 49║ 925 1078 158 66║ 615 565 599 382║ 1350 810║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 9205║ 1212 2725 1993 2459 568 248║ 3937 4452 816 325║ 1762 2482 2910 2051║ 5152 4053║ ║ ║ ║ ║ ║ ║ 12 month - Housekeepers - I buy own label ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Rating ║ ║ ║ ║ ║ ║ Strongly agree ║ 501║ 47 145 113 162 22 12║ 192 275 34 15║ 116 125 134 125║ 305 196║ ║ 23%║ 16% 23% 24% 27% 20% 24%║ 21% 25% 21% 23%║ 19% 22% 22% 33%║ 23% 24%║ ║ ║ ║ ║ ║ ║ Agree to some extent ║ 969║ 121 282 220 279 48 18║ 403 499 67 25║ 266 279 285 139║ 601 368║ ║ 45%║ 41% 45% 46% 47% 45% 37%║ 44% 46% 42% 38%║ 43% 49% 48% 36%║ 45% 45%║ ║ ║ ║ ║ ║ ║ Neither ║ 312║ 68 83 70 67 16 7║ 152 137 23 11║ 139 71 40 63║ 214 98║ ║ 14%║ 23% 13% 15% 11% 15% 15%║ 16% 13% 15% 17%║ 23% 13% 7% 16%║ 16% 12%║ ║ ║ ║ ║ ║ ║ Disagree to some extent ║ 239║ 41 75 52 53 13 5║ 116 105 18 6║ 73 50 91 25║ 153 86║ ║ 11%║ 14% 12% 11% 9% 12% 11%║ 12% 10% 12% 9%║ 12% 9% 15% 7%║ 11% 11%║ ║ ║ ║ ║ ║ ║ Strongly disagree ║ 119║ 18 34 19 33 8 6║ 53 52 14 8║ 18 33 41 27║ 65 54║ ║ 6%║ 6% 6% 4% 5% 8% 12%║ 6% 5% 9% 11%║ 3% 6% 7% 7%║ 5% 7%║ ║ ║ ║ ║ ║ ║ Don't know ║ 20║ 3 6 5 5 1 0║ 9 9 1 1║ 2 7 8 3║ 12 8║ ║ 1%║ 1% 1% 1% 1% 1% 1%║ 1% 1% 1% 1%║ 0% 1% 1% 1%║ 1% 1%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Summary ║ ║ ║ ║ ║ ║ Agree ║ 1470║ 168 427 333 441 70 30║ 596 774 100 41║ 383 404 419 264║ 906 564║ ║ 68%║ 56% 68% 70% 74% 65% 61%║ 64% 72% 64% 61%║ 62% 72% 70% 69%║ 67% 70%║ ║ ║ ║ ║ ║ ║ Neither ║ 312║ 68 83 70 67 16 7║ 152 137 23 11║ 139 71 40 63║ 214 98║ ║ 14%║ 23% 13% 15% 11% 15% 15%║ 16% 13% 15% 17%║ 23% 13% 7% 16%║ 16% 12%║ ║ ║ ║ ║ ║ ║ Disagree ║ 358║ 59 109 71 86 21 11║ 168 157 33 14║ 92 83 132 52║ 218 140║ ║ 17%║ 20% 17% 15% 14% 20% 23%║ 18% 15% 21% 21%║ 15% 15% 22% 14%║ 16% 17%║ ║ ║ ║ ║ ║ ║ Mean score (5/1) ║ 3.7║ 3.5 3.7 3.7 3.8 3.6 3.5║ 3.6 3.8 3.6 3.5║ 3.6 3.7 3.6 3.8║ 3.7 3.7║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 524 Q9 Attitudes to Shopping ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 2160║ 646 1515 2160 968║ 1619 541 490║ 24 132 504 463 378 307 352║ 2156 156 660 1500 1098 1038║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 9205║ 2681 6524 9205 4080║ 6937 2268 2101║ 108 594 1998 2014 1513 1476 1502║ 9187 702 2700 6505 4606 4491║ ║ ║ ║ ║ ║ ║ 12 month - Housekeepers - Brand loyal - When I find a brand I stick with it ║ ║ ║ ║ ║ ║ ║ ║ ║ Rating ║ ║ ║ ║ ║ ║ Strongly agree ║ 726║ 213 513 726 310║ 545 181 149║ 8 36 144 148 132 119 138║ 725 44 188 537 328 389║ ║ 34%║ 33% 34% 34% 32%║ 34% 33% 30%║ 33% 27% 29% 32% 35% 39% 39%║ 34% 28% 29% 36% 30% 38%║ ║ ║ ║ ║ ║ ║ Agree to some extent ║ 940║ 265 675 940 423║ 718 222 229║ 9 59 230 207 156 129 150║ 939 67 297 643 495 436║ ║ 44%║ 41% 45% 44% 44%║ 44% 41% 47%║ 36% 44% 46% 45% 41% 42% 43%║ 44% 43% 45% 43% 45% 42%║ ║ ║ ║ ║ ║ ║ Neither ║ 283║ 97 186 283 126║ 204 79 67║ 4 19 71 58 54 36 40║ 283 23 94 189 149 131║ ║ 13%║ 15% 12% 13% 13%║ 13% 15% 14%║ 15% 15% 14% 13% 14% 12% 11%║ 13% 15% 14% 13% 14% 13%║ ║ ║ ║ ║ ║ ║ Disagree to some extent ║ 139║ 46 94 139 75║ 103 36 29║ 2 11 39 36 23 14 14║ 138 13 52 87 86 51║ ║ 6%║ 7% 6% 6% 8%║ 6% 7% 6%║ 8% 8% 8% 8% 6% 5% 4%║ 6% 8% 8% 6% 8% 5%║ ║ ║ ║ ║ ║ ║ Strongly disagree ║ 56║ 19 38 56 27║ 39 17 12║ 1 5 16 12 10 6 7║ 56 6 21 35 32 23║ ║ 3%║ 3% 2% 3% 3%║ 2% 3% 3%║ 4% 4% 3% 2% 3% 2% 2%║ 3% 4% 3% 2% 3% 2%║ ║ ║ ║ ║ ║ ║ Don't know ║ 16║ 7 9 16 8║ 11 6 4║ 1 2 4 2 3 2 2║ 16 3 7 10 8 8║ ║ 1%║ 1% 1% 1% 1%║ 1% 1% 1%║ 4% 1% 1% 0% 1% 1% 1%║ 1% 2% 1% 1% 1% 1%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Summary ║ ║ ║ ║ ║ ║ Agree ║ 1666║ 478 1188 1666 733║ 1263 403 379║ 17 95 374 355 288 249 288║ 1663 112 486 1180 824 825║ ║ 77%║ 74% 78% 77% 76%║ 78% 74% 77%║ 69% 72% 74% 77% 76% 81% 82%║ 77% 71% 74% 79% 75% 80%║ ║ ║ ║ ║ ║ ║ Neither ║ 283║ 97 186 283 126║ 204 79 67║ 4 19 71 58 54 36 40║ 283 23 94 189 149 131║ ║ 13%║ 15% 12% 13% 13%║ 13% 15% 14%║ 15% 15% 14% 13% 14% 12% 11%║ 13% 15% 14% 13% 14% 13%║ ║ ║ ║ ║ ║ ║ Disagree ║ 195║ 64 131 195 102║ 142 53 42║ 3 16 55 48 33 20 21║ 194 19 73 122 118 74║ ║ 9%║ 10% 9% 9% 10%║ 9% 10% 9%║ 12% 12% 11% 10% 9% 7% 6%║ 9% 12% 11% 8% 11% 7%║ ║ ║ ║ ║ ║ ║ Mean score (5/1) ║ 4.0║ 4.0 4.0 4.0 4.0║ 4.0 4.0 4.0║ 3.9 3.9 3.9 4.0 4.0 4.1 4.1║ 4.0 3.9 3.9 4.0 3.9 4.1║ ║ ║ ║ ║ ║ ║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 524 Q9 Attitudes to Shopping ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 2160║ 299 626 479 599 108 49║ 925 1078 158 66║ 615 565 599 382║ 1350 810║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 9205║ 1212 2725 1993 2459 568 248║ 3937 4452 816 325║ 1762 2482 2910 2051║ 5152 4053║ ║ ║ ║ ║ ║ ║ 12 month - Housekeepers - Brand loyal - When I find a brand I stick with it ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Rating ║ ║ ║ ║ ║ ║ Strongly agree ║ 726║ 87 201 150 217 48 23║ 287 367 71 31║ 145 180 227 175║ 421 305║ ║ 34%║ 29% 32% 31% 36% 45% 46%║ 31% 34% 45% 47%║ 24% 32% 38% 46%║ 31% 38%║ ║ ║ ║ ║ ║ ║ Agree to some extent ║ 940║ 113 278 220 262 45 22║ 391 482 66 27║ 260 251 284 146║ 563 376║ ║ 44%║ 38% 44% 46% 44% 41% 44%║ 42% 45% 42% 41%║ 42% 44% 47% 38%║ 42% 46%║ ║ ║ ║ ║ ║ ║ Neither ║ 283║ 62 77 63 71 8 3║ 139 133 11 4║ 137 67 37 42║ 212 71║ ║ 13%║ 21% 12% 13% 12% 7% 5%║ 15% 12% 7% 7%║ 22% 12% 6% 11%║ 16% 9%║ ║ ║ ║ ║ ║ ║ Disagree to some extent ║ 139║ 24 47 32 31 3 0║ 72 64 4 1║ 58 38 32 11║ 106 33║ ║ 6%║ 8% 8% 7% 5% 3% 1%║ 8% 6% 2% 2%║ 9% 7% 5% 3%║ 8% 4%║ ║ ║ ║ ║ ║ ║ Strongly disagree ║ 56║ 9 19 10 13 3 2║ 28 23 5 2║ 12 24 15 5║ 37 19║ ║ 3%║ 3% 3% 2% 2% 3% 4%║ 3% 2% 3% 3%║ 2% 4% 2% 1%║ 3% 2%║ ║ ║ ║ ║ ║ ║ Don't know ║ 16║ 3 5 3 4 1 0║ 8 8 1 0║ 3 5 5 3║ 9 7║ ║ 1%║ 1% 1% 1% 1% 1% 1%║ 1% 1% 1% 0%║ 0% 1% 1% 1%║ 1% 1%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Summary ║ ║ ║ ║ ║ ║ Agree ║ 1666║ 200 478 370 480 93 44║ 678 850 138 58║ 405 430 510 320║ 985 681║ ║ 77%║ 67% 76% 77% 80% 86% 90%║ 73% 79% 87% 88%║ 66% 76% 85% 84%║ 73% 84%║ ║ ║ ║ ║ ║ ║ Neither ║ 283║ 62 77 63 71 8 3║ 139 133 11 4║ 137 67 37 42║ 212 71║ ║ 13%║ 21% 12% 13% 12% 7% 5%║ 15% 12% 7% 7%║ 22% 12% 6% 11%║ 16% 9%║ ║ ║ ║ ║ ║ ║ Disagree ║ 195║ 34 66 43 44 6 2║ 100 87 8 4║ 70 62 46 16║ 144 52║ ║ 9%║ 11% 11% 9% 7% 6% 4%║ 11% 8% 5% 5%║ 11% 11% 8% 4%║ 11% 6%║ ║ ║ ║ ║ ║ ║ Mean score (5/1) ║ 4.0║ 3.8 4.0 4.0 4.1 4.2 4.3║ 3.9 4.0 4.3 4.3║ 3.8 3.9 4.1 4.3║ 3.9 4.1║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 525 Q9 Attitudes to Shopping ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 2160║ 646 1515 2160 968║ 1619 541 490║ 24 132 504 463 378 307 352║ 2156 156 660 1500 1098 1038║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 9205║ 2681 6524 9205 4080║ 6937 2268 2101║ 108 594 1998 2014 1513 1476 1502║ 9187 702 2700 6505 4606 4491║ ║ ║ ║ ║ ║ ║ 12 month - Housekeepers - Buy Irish - I buy Irish produced where possible ║ ║ ║ ║ ║ ║ ║ ║ ║ Rating ║ ║ ║ ║ ║ ║ Strongly agree ║ 600║ 175 425 600 246║ 466 134 129║ 6 24 116 112 112 110 120║ 600 30 145 455 251 342║ ║ 28%║ 27% 28% 28% 25%║ 29% 25% 26%║ 26% 18% 23% 24% 30% 36% 34%║ 28% 19% 22% 30% 23% 33%║ ║ ║ ║ ║ ║ ║ Agree to some extent ║ 920║ 251 669 920 427║ 710 210 223║ 9 51 209 213 162 128 148║ 918 60 269 651 473 438║ ║ 43%║ 39% 44% 43% 44%║ 44% 39% 45%║ 35% 39% 41% 46% 43% 42% 42%║ 43% 38% 41% 43% 43% 42%║ ║ ║ ║ ║ ║ ║ Neither ║ 378║ 133 246 378 168║ 269 109 86║ 4 30 101 80 64 47 52║ 378 34 135 243 211 163║ ║ 18%║ 21% 16% 18% 17%║ 17% 20% 17%║ 17% 22% 20% 17% 17% 15% 15%║ 18% 22% 20% 16% 19% 16%║ ║ ║ ║ ║ ║ ║ Disagree to some extent ║ 184║ 61 123 184 91║ 127 57 37║ 3 19 55 43 27 14 21║ 183 23 78 106 118 63║ ║ 8%║ 9% 8% 8% 9%║ 8% 10% 8%║ 13% 15% 11% 9% 7% 5% 6%║ 9% 14% 12% 7% 11% 6%║ ║ ║ ║ ║ ║ ║ Strongly disagree ║ 60║ 19 41 60 28║ 36 24 11║ 1 6 18 11 10 5 8║ 59 7 25 34 36 23║ ║ 3%║ 3% 3% 3% 3%║ 2% 4% 2%║ 5% 5% 4% 2% 3% 2% 2%║ 3% 5% 4% 2% 3% 2%║ ║ ║ ║ ║ ║ ║ Don't know ║ 19║ 7 12 19 8║ 12 6 5║ 1 2 5 2 3 3 3║ 18 3 8 11 9 8║ ║ 1%║ 1% 1% 1% 1%║ 1% 1% 1%║ 3% 2% 1% 1% 1% 1% 1%║ 1% 2% 1% 1% 1% 1%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Summary ║ ║ ║ ║ ║ ║ Agree ║ 1520║ 426 1094 1520 673║ 1176 344 352║ 15 75 325 326 274 237 268║ 1517 90 414 1106 725 780║ ║ 70%║ 66% 72% 70% 70%║ 73% 64% 72%║ 62% 57% 64% 70% 73% 77% 76%║ 70% 57% 63% 74% 66% 75%║ ║ ║ ║ ║ ║ ║ Neither ║ 378║ 133 246 378 168║ 269 109 86║ 4 30 101 80 64 47 52║ 378 34 135 243 211 163║ ║ 18%║ 21% 16% 18% 17%║ 17% 20% 17%║ 17% 22% 20% 17% 17% 15% 15%║ 18% 22% 20% 16% 19% 16%║ ║ ║ ║ ║ ║ ║ Disagree ║ 243║ 80 164 243 119║ 163 81 48║ 4 26 73 54 37 19 29║ 243 30 103 140 153 86║ ║ 11%║ 12% 11% 11% 12%║ 10% 15% 10%║ 18% 19% 15% 12% 10% 6% 8%║ 11% 19% 16% 9% 14% 8%║ ║ ║ ║ ║ ║ ║ Mean score (5/1) ║ 3.8║ 3.8 3.9 3.8 3.8║ 3.9 3.7 3.9║ 3.7 3.5 3.7 3.8 3.9 4.1 4.0║ 3.8 3.5 3.7 3.9 3.7 4.0║ ║ ║ ║ ║ ║ ║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 525 Q9 Attitudes to Shopping ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 2160║ 299 626 479 599 108 49║ 925 1078 158 66║ 615 565 599 382║ 1350 810║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 9205║ 1212 2725 1993 2459 568 248║ 3937 4452 816 325║ 1762 2482 2910 2051║ 5152 4053║ ║ ║ ║ ║ ║ ║ 12 month - Housekeepers - Buy Irish - I buy Irish produced where possible ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Rating ║ ║ ║ ║ ║ ║ Strongly agree ║ 600║ 85 185 119 148 44 20║ 270 267 63 30║ 136 156 170 138║ 358 242║ ║ 28%║ 29% 30% 25% 25% 41% 40%║ 29% 25% 40% 45%║ 22% 28% 28% 36%║ 27% 30%║ ║ ║ ║ ║ ║ ║ Agree to some extent ║ 920║ 132 273 204 248 41 21║ 405 453 62 26║ 264 246 275 136║ 567 353║ ║ 43%║ 44% 44% 43% 41% 38% 42%║ 44% 42% 39% 39%║ 43% 43% 46% 36%║ 42% 44%║ ║ ║ ║ ║ ║ ║ Neither ║ 378║ 55 100 92 111 15 4║ 155 204 19 7║ 131 109 75 63║ 253 125║ ║ 18%║ 19% 16% 19% 19% 14% 9%║ 17% 19% 12% 10%║ 21% 19% 13% 17%║ 19% 15%║ ║ ║ ║ ║ ║ ║ Disagree to some extent ║ 184║ 19 50 48 61 5 2║ 69 108 6 1║ 67 40 53 22║ 130 53║ ║ 8%║ 6% 8% 10% 10% 4% 4%║ 7% 10% 4% 2%║ 11% 7% 9% 6%║ 10% 7%║ ║ ║ ║ ║ ║ ║ Strongly disagree ║ 60║ 4 14 12 25 3 3║ 18 37 5 3║ 15 7 20 18║ 31 29║ ║ 3%║ 1% 2% 2% 4% 2% 5%║ 2% 3% 3% 4%║ 2% 1% 3% 5%║ 2% 4%║ ║ ║ ║ ║ ║ ║ Don't know ║ 19║ 2 5 4 6 1 0║ 8 10 1 0║ 3 7 6 3║ 11 8║ ║ 1%║ 1% 1% 1% 1% 1% 1%║ 1% 1% 1% 0%║ 0% 1% 1% 1%║ 1% 1%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Summary ║ ║ ║ ║ ║ ║ Agree ║ 1520║ 218 458 323 396 85 40║ 675 719 126 55║ 399 401 445 274║ 925 595║ ║ 70%║ 73% 73% 67% 66% 79% 81%║ 73% 67% 80% 84%║ 65% 71% 74% 72%║ 69% 73%║ ║ ║ ║ ║ ║ ║ Neither ║ 378║ 55 100 92 111 15 4║ 155 204 19 7║ 131 109 75 63║ 253 125║ ║ 18%║ 19% 16% 19% 19% 14% 9%║ 17% 19% 12% 10%║ 21% 19% 13% 17%║ 19% 15%║ ║ ║ ║ ║ ║ ║ Disagree ║ 243║ 23 63 59 86 7 5║ 87 145 12 4║ 82 48 73 41║ 161 82║ ║ 11%║ 8% 10% 12% 14% 7% 9%║ 9% 13% 7% 6%║ 13% 8% 12% 11%║ 12% 10%║ ║ ║ ║ ║ ║ ║ Mean score (5/1) ║ 3.8║ 3.9 3.9 3.8 3.7 4.1 4.1║ 3.9 3.8 4.1 4.2║ 3.7 3.9 3.9 3.9║ 3.8 3.9║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 526 Q9 Attitudes to Shopping ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 2160║ 646 1515 2160 968║ 1619 541 490║ 24 132 504 463 378 307 352║ 2156 156 660 1500 1098 1038║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 9205║ 2681 6524 9205 4080║ 6937 2268 2101║ 108 594 1998 2014 1513 1476 1502║ 9187 702 2700 6505 4606 4491║ ║ ║ ║ ║ ║ ║ 12 month - Housekeepers - Pestered shopper - My children influence what I buy in the supermarket ║ ║ ║ ║ ║ ║ ║ ║ Rating ║ ║ ║ ║ ║ ║ Strongly agree ║ 246║ 41 205 246 215║ 208 37 68║ 2 14 69 83 56 16 6║ 245 16 84 161 166 78║ ║ 11%║ 6% 14% 11% 22%║ 13% 7% 14%║ 9% 10% 14% 18% 15% 5% 2%║ 11% 10% 13% 11% 15% 8%║ ║ ║ ║ ║ ║ ║ Agree to some extent ║ 453║ 93 360 453 384║ 386 67 120║ 2 22 120 153 99 37 19║ 452 24 145 308 295 155║ ║ 21%║ 14% 24% 21% 40%║ 24% 12% 25%║ 9% 17% 24% 33% 26% 12% 5%║ 21% 16% 22% 21% 27% 15%║ ║ ║ ║ ║ ║ ║ Neither ║ 302║ 98 204 302 129║ 234 68 68║ 2 16 63 60 62 51 48║ 301 18 81 221 138 161║ ║ 14%║ 15% 13% 14% 13%║ 14% 13% 14%║ 9% 12% 12% 13% 16% 17% 14%║ 14% 12% 12% 15% 13% 16%║ ║ ║ ║ ║ ║ ║ Disagree to some extent ║ 130║ 35 95 130 77║ 110 20 30║ 1 4 26 37 30 18 14║ 130 5 31 99 67 62║ ║ 6%║ 5% 6% 6% 8%║ 7% 4% 6%║ 4% 3% 5% 8% 8% 6% 4%║ 6% 3% 5% 7% 6% 6%║ ║ ║ ║ ║ ║ ║ Strongly disagree ║ 217║ 62 155 217 94║ 172 45 51║ 1 11 51 46 33 34 41║ 217 12 64 154 108 108║ ║ 10%║ 10% 10% 10% 10%║ 11% 8% 10%║ 6% 8% 10% 10% 9% 11% 12%║ 10% 8% 10% 10% 10% 10%║ ║ ║ ║ ║ ║ ║ Don't know ║ 813║ 317 495 813 68║ 509 303 153║ 15 65 175 85 97 152 224║ 811 81 255 557 325 473║ ║ 38%║ 49% 33% 38% 7%║ 31% 56% 31%║ 63% 50% 35% 18% 26% 49% 64%║ 38% 52% 39% 37% 30% 46%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Summary ║ ║ ║ ║ ║ ║ Agree ║ 698║ 133 565 698 599║ 594 104 188║ 4 36 189 236 155 53 26║ 697 40 229 469 461 233║ ║ 32%║ 21% 37% 32% 62%║ 37% 19% 38%║ 18% 27% 38% 51% 41% 17% 7%║ 32% 26% 35% 31% 42% 22%║ ║ ║ ║ ║ ║ ║ Neither ║ 302║ 98 204 302 129║ 234 68 68║ 2 16 63 60 62 51 48║ 301 18 81 221 138 161║ ║ 14%║ 15% 13% 14% 13%║ 14% 13% 14%║ 9% 12% 12% 13% 16% 17% 14%║ 14% 12% 12% 15% 13% 16%║ ║ ║ ║ ║ ║ ║ Disagree ║ 347║ 97 251 347 171║ 282 66 81║ 2 15 77 82 64 52 54║ 347 17 95 253 175 170║ ║ 16%║ 15% 17% 16% 18%║ 17% 12% 17%║ 10% 11% 15% 18% 17% 17% 15%║ 16% 11% 14% 17% 16% 16%║ ║ ║ ║ ║ ║ ║ Mean score (5/1) ║ 3.3║ 3.0 3.4 3.3 3.6║ 3.3 3.1 3.4║ 3.3 3.4 3.4 3.5 3.4 2.9 2.5║ 3.3 3.3 3.4 3.2 3.4 3.1║ ║ ║ ║ ║ ║ ║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 526 Q9 Attitudes to Shopping ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 2160║ 299 626 479 599 108 49║ 925 1078 158 66║ 615 565 599 382║ 1350 810║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 9205║ 1212 2725 1993 2459 568 248║ 3937 4452 816 325║ 1762 2482 2910 2051║ 5152 4053║ ║ ║ ║ ║ ║ ║ 12 month - Housekeepers - Pestered shopper - My children influence what I buy in the supermarket ║ ║ ║ ║ ║ ║ ║ ║ ║ Rating ║ ║ ║ ║ ║ ║ Strongly agree ║ 246║ 26 78 60 69 10 4║ 103 129 14 5║ 68 60 72 46║ 152 94║ ║ 11%║ 9% 12% 13% 11% 9% 8%║ 11% 12% 9% 7%║ 11% 11% 12% 12%║ 11% 12%║ ║ ║ ║ ║ ║ ║ Agree to some extent ║ 453║ 62 126 109 130 20 5║ 189 239 25 11║ 122 142 118 71║ 280 173║ ║ 21%║ 21% 20% 23% 22% 18% 10%║ 20% 22% 16% 17%║ 20% 25% 20% 19%║ 21% 21%║ ║ ║ ║ ║ ║ ║ Neither ║ 302║ 59 85 69 74 10 4║ 144 144 14 6║ 156 70 37 39║ 221 81║ ║ 14%║ 20% 14% 15% 12% 9% 9%║ 16% 13% 9% 10%║ 25% 12% 6% 10%║ 16% 10%║ ║ ║ ║ ║ ║ ║ Disagree to some extent ║ 130║ 23 41 29 30 5 2║ 64 60 7 2║ 54 33 24 19║ 89 41║ ║ 6%║ 8% 7% 6% 5% 4% 4%║ 7% 6% 4% 4%║ 9% 6% 4% 5%║ 7% 5%║ ║ ║ ║ ║ ║ ║ Strongly disagree ║ 217║ 31 69 44 57 12 4║ 100 101 16 7║ 57 49 58 52║ 129 88║ ║ 10%║ 11% 11% 9% 9% 12% 7%║ 11% 9% 10% 10%║ 9% 9% 10% 14%║ 10% 11%║ ║ ║ ║ ║ ║ ║ Don't know ║ 813║ 98 228 166 240 51 30║ 325 406 82 34║ 158 211 290 154║ 479 334║ ║ 38%║ 33% 36% 35% 40% 47% 61%║ 35% 38% 52% 51%║ 26% 37% 48% 40%║ 35% 41%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Summary ║ ║ ║ ║ ║ ║ Agree ║ 698║ 88 204 170 198 30 9║ 292 368 39 16║ 190 201 190 118║ 432 267║ ║ 32%║ 29% 33% 35% 33% 27% 18%║ 32% 34% 24% 25%║ 31% 36% 32% 31%║ 32% 33%║ ║ ║ ║ ║ ║ ║ Neither ║ 302║ 59 85 69 74 10 4║ 144 144 14 6║ 156 70 37 39║ 221 81║ ║ 14%║ 20% 14% 15% 12% 9% 9%║ 16% 13% 9% 10%║ 25% 12% 6% 10%║ 16% 10%║ ║ ║ ║ ║ ║ ║ Disagree ║ 347║ 54 109 74 87 17 6║ 164 161 23 9║ 111 83 82 71║ 219 129║ ║ 16%║ 18% 17% 15% 14% 16% 12%║ 18% 15% 15% 14%║ 18% 15% 14% 19%║ 16% 16%║ ║ ║ ║ ║ ║ ║ Mean score (5/1) ║ 3.3║ 3.1 3.3 3.4 3.3 3.2 3.2║ 3.2 3.3 3.2 3.2║ 3.2 3.4 3.4 3.2║ 3.3 3.3║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 527 Q9 Attitudes to Shopping ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 2160║ 646 1515 2160 968║ 1619 541 490║ 24 132 504 463 378 307 352║ 2156 156 660 1500 1098 1038║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 9205║ 2681 6524 9205 4080║ 6937 2268 2101║ 108 594 1998 2014 1513 1476 1502║ 9187 702 2700 6505 4606 4491║ ║ ║ ║ ║ ║ ║ 12 month - Housekeepers - Brand influenced - I buy branded goods ║ ║ ║ ║ ║ ║ ║ ║ ║ Rating ║ ║ ║ ║ ║ ║ Strongly agree ║ 589║ 170 419 589 263║ 445 144 121║ 7 28 127 125 104 93 105║ 587 34 161 427 280 303║ ║ 27%║ 26% 28% 27% 27%║ 27% 27% 25%║ 27% 21% 25% 27% 28% 30% 30%║ 27% 22% 24% 28% 25% 29%║ ║ ║ ║ ║ ║ ║ Agree to some extent ║ 1017║ 290 728 1017 468║ 773 244 247║ 12 68 258 221 176 139 145║ 1016 79 337 680 546 459║ ║ 47%║ 45% 48% 47% 48%║ 48% 45% 50%║ 48% 51% 51% 48% 46% 45% 41%║ 47% 51% 51% 45% 50% 44%║ ║ ║ ║ ║ ║ ║ Neither ║ 335║ 112 223 335 139║ 248 88 78║ 3 21 70 73 60 46 62║ 335 24 93 242 163 169║ ║ 16%║ 17% 15% 16% 14%║ 15% 16% 16%║ 13% 16% 14% 16% 16% 15% 18%║ 16% 15% 14% 16% 15% 16%║ ║ ║ ║ ║ ║ ║ Disagree to some extent ║ 143║ 45 98 143 71║ 107 37 30║ 2 10 32 32 27 17 24║ 143 12 44 100 74 68║ ║ 7%║ 7% 6% 7% 7%║ 7% 7% 6%║ 6% 8% 6% 7% 7% 5% 7%║ 7% 8% 7% 7% 7% 7%║ ║ ║ ║ ║ ║ ║ Strongly disagree ║ 54║ 19 35 54 19║ 35 19 10║ 1 4 13 9 9 8 11║ 54 4 18 36 26 28║ ║ 2%║ 3% 2% 2% 2%║ 2% 4% 2%║ 3% 3% 3% 2% 2% 3% 3%║ 3% 3% 3% 2% 2% 3%║ ║ ║ ║ ║ ║ ║ Don't know ║ 22║ 10 12 22 7║ 12 10 6║ 1 2 4 3 3 3 5║ 21 3 7 14 10 11║ ║ 1%║ 2% 1% 1% 1%║ 1% 2% 1%║ 3% 2% 1% 1% 1% 1% 1%║ 1% 2% 1% 1% 1% 1%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Summary ║ ║ ║ ║ ║ ║ Agree ║ 1606║ 459 1147 1606 732║ 1218 388 368║ 18 95 385 346 280 233 250║ 1603 114 498 1108 826 762║ ║ 74%║ 71% 76% 74% 76%║ 75% 72% 75%║ 75% 72% 76% 75% 74% 76% 71%║ 74% 73% 75% 74% 75% 73%║ ║ ║ ║ ║ ║ ║ Neither ║ 335║ 112 223 335 139║ 248 88 78║ 3 21 70 73 60 46 62║ 335 24 93 242 163 169║ ║ 16%║ 17% 15% 16% 14%║ 15% 16% 16%║ 13% 16% 14% 16% 16% 15% 18%║ 16% 15% 14% 16% 15% 16%║ ║ ║ ║ ║ ║ ║ Disagree ║ 197║ 64 133 197 90║ 141 56 39║ 2 14 45 41 35 25 35║ 197 16 61 136 100 95║ ║ 9%║ 10% 9% 9% 9%║ 9% 10% 8%║ 9% 11% 9% 9% 9% 8% 10%║ 9% 10% 9% 9% 9% 9%║ ║ ║ ║ ║ ║ ║ Mean score (5/1) ║ 3.9║ 3.9 3.9 3.9 3.9║ 3.9 3.9 3.9║ 3.9 3.8 3.9 3.9 3.9 4.0 3.9║ 3.9 3.8 3.9 3.9 3.9 3.9║ ║ ║ ║ ║ ║ ║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 527 Q9 Attitudes to Shopping ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 2160║ 299 626 479 599 108 49║ 925 1078 158 66║ 615 565 599 382║ 1350 810║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 9205║ 1212 2725 1993 2459 568 248║ 3937 4452 816 325║ 1762 2482 2910 2051║ 5152 4053║ ║ ║ ║ ║ ║ ║ 12 month - Housekeepers - Brand influenced - I buy branded goods ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Rating ║ ║ ║ ║ ║ ║ Strongly agree ║ 589║ 76 174 128 161 32 17║ 251 289 49 22║ 160 126 180 123║ 367 221║ ║ 27%║ 26% 28% 27% 27% 30% 34%║ 27% 27% 31% 33%║ 26% 22% 30% 32%║ 27% 27%║ ║ ║ ║ ║ ║ ║ Agree to some extent ║ 1017║ 132 303 228 286 49 20║ 434 514 69 28║ 246 315 331 126║ 628 390║ ║ 47%║ 44% 48% 48% 48% 45% 41%║ 47% 48% 44% 43%║ 40% 56% 55% 33%║ 46% 48%║ ║ ║ ║ ║ ║ ║ Neither ║ 335║ 64 84 73 92 17 5║ 148 165 22 10║ 134 84 48 69║ 225 110║ ║ 16%║ 22% 13% 15% 15% 16% 11%║ 16% 15% 14% 15%║ 22% 15% 8% 18%║ 17% 14%║ ║ ║ ║ ║ ║ ║ Disagree to some extent ║ 143║ 17 44 34 38 6 3║ 61 73 9 3║ 51 23 27 43║ 86 57║ ║ 7%║ 6% 7% 7% 6% 6% 6%║ 7% 7% 6% 4%║ 8% 4% 4% 11%║ 6% 7%║ ║ ║ ║ ║ ║ ║ Strongly disagree ║ 54║ 6 14 12 16 3 3║ 20 28 6 2║ 20 12 6 16║ 31 23║ ║ 2%║ 2% 2% 2% 3% 2% 7%║ 2% 3% 4% 4%║ 3% 2% 1% 4%║ 2% 3%║ ║ ║ ║ ║ ║ ║ Don't know ║ 22║ 3 7 4 5 1 1║ 10 10 2 1║ 4 6 7 5║ 12 10║ ║ 1%║ 1% 1% 1% 1% 1% 3%║ 1% 1% 1% 1%║ 1% 1% 1% 1%║ 1% 1%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Summary ║ ║ ║ ║ ║ ║ Agree ║ 1606║ 208 477 356 447 81 37║ 685 803 118 50║ 406 441 511 249║ 995 611║ ║ 74%║ 70% 76% 74% 75% 75% 74%║ 74% 74% 75% 76%║ 66% 78% 85% 65%║ 74% 75%║ ║ ║ ║ ║ ║ ║ Neither ║ 335║ 64 84 73 92 17 5║ 148 165 22 10║ 134 84 48 69║ 225 110║ ║ 16%║ 22% 13% 15% 15% 16% 11%║ 16% 15% 14% 15%║ 22% 15% 8% 18%║ 17% 14%║ ║ ║ ║ ║ ║ ║ Disagree ║ 197║ 23 58 46 54 9 6║ 81 101 15 5║ 71 34 32 60║ 118 79║ ║ 9%║ 8% 9% 10% 9% 8% 13%║ 9% 9% 10% 8%║ 12% 6% 5% 16%║ 9% 10%║ ║ ║ ║ ║ ║ ║ Mean score (5/1) ║ 3.9║ 3.9 3.9 3.9 3.9 3.9 3.9║ 3.9 3.9 3.9 4.0║ 3.8 3.9 4.1 3.8║ 3.9 3.9║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 528 Q9 Attitudes to Shopping ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 2160║ 646 1515 2160 968║ 1619 541 490║ 24 132 504 463 378 307 352║ 2156 156 660 1500 1098 1038║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 9205║ 2681 6524 9205 4080║ 6937 2268 2101║ 108 594 1998 2014 1513 1476 1502║ 9187 702 2700 6505 4606 4491║ ║ ║ ║ ║ ║ ║ 12 month - Housekeepers - Convenience shopper - I'll pay more for products that make my life easier ║ ║ ║ ║ ║ ║ ║ ║ Rating ║ ║ ║ ║ ║ ║ Strongly agree ║ 379║ 125 254 379 157║ 270 109 87║ 7 19 92 74 67 58 63║ 378 26 118 261 185 188║ ║ 18%║ 19% 17% 18% 16%║ 17% 20% 18%║ 27% 15% 18% 16% 18% 19% 18%║ 18% 17% 18% 17% 17% 18%║ ║ ║ ║ ║ ║ ║ Agree to some extent ║ 768║ 218 550 768 349║ 583 186 185║ 7 53 191 165 132 105 117║ 768 59 250 518 408 353║ ║ 36%║ 34% 36% 36% 36%║ 36% 34% 38%║ 27% 40% 38% 36% 35% 34% 33%║ 36% 38% 38% 35% 37% 34%║ ║ ║ ║ ║ ║ ║ Neither ║ 306║ 99 207 306 136║ 231 74 64║ 3 16 67 64 52 47 57║ 305 20 87 219 147 155║ ║ 14%║ 15% 14% 14% 14%║ 14% 14% 13%║ 14% 12% 13% 14% 14% 15% 16%║ 14% 13% 13% 15% 13% 15%║ ║ ║ ║ ║ ║ ║ Disagree to some extent ║ 356║ 104 252 356 172║ 278 78 80║ 4 17 78 84 66 51 56║ 356 21 98 257 179 173║ ║ 16%║ 16% 17% 16% 18%║ 17% 14% 16%║ 14% 13% 15% 18% 17% 17% 16%║ 16% 13% 15% 17% 16% 17%║ ║ ║ ║ ║ ║ ║ Strongly disagree ║ 317║ 89 229 317 142║ 235 82 67║ 3 22 70 71 57 42 53║ 316 25 95 223 163 152║ ║ 15%║ 14% 15% 15% 15%║ 15% 15% 14%║ 13% 17% 14% 15% 15% 14% 15%║ 15% 16% 14% 15% 15% 15%║ ║ ║ ║ ║ ║ ║ Don't know ║ 34║ 11 23 34 11║ 22 12 7║ 1 5 7 5 5 6 6║ 34 6 12 22 17 17║ ║ 2%║ 2% 2% 2% 1%║ 1% 2% 1%║ 5% 4% 1% 1% 1% 2% 2%║ 2% 4% 2% 1% 2% 2%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Summary ║ ║ ║ ║ ║ ║ Agree ║ 1147║ 343 804 1147 506║ 853 295 272║ 13 72 283 239 199 162 180║ 1145 85 368 780 593 541║ ║ 53%║ 53% 53% 53% 52%║ 53% 54% 56%║ 54% 54% 56% 52% 53% 53% 51%║ 53% 54% 56% 52% 54% 52%║ ║ ║ ║ ║ ║ ║ Neither ║ 306║ 99 207 306 136║ 231 74 64║ 3 16 67 64 52 47 57║ 305 20 87 219 147 155║ ║ 14%║ 15% 14% 14% 14%║ 14% 14% 13%║ 14% 12% 13% 14% 14% 15% 16%║ 14% 13% 13% 15% 13% 15%║ ║ ║ ║ ║ ║ ║ Disagree ║ 673║ 192 480 673 315║ 513 160 147║ 7 39 147 155 122 93 109║ 672 46 193 480 342 325║ ║ 31%║ 30% 32% 31% 33%║ 32% 30% 30%║ 27% 29% 29% 34% 32% 30% 31%║ 31% 29% 29% 32% 31% 31%║ ║ ║ ║ ║ ║ ║ Mean score (5/1) ║ 3.3║ 3.3 3.2 3.3 3.2║ 3.2 3.3 3.3║ 3.4 3.2 3.3 3.2 3.2 3.3 3.2║ 3.3 3.3 3.3 3.2 3.3 3.2║ ║ ║ ║ ║ ║ ║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 528 Q9 Attitudes to Shopping ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 2160║ 299 626 479 599 108 49║ 925 1078 158 66║ 615 565 599 382║ 1350 810║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 9205║ 1212 2725 1993 2459 568 248║ 3937 4452 816 325║ 1762 2482 2910 2051║ 5152 4053║ ║ ║ ║ ║ ║ ║ 12 month - Housekeepers - Convenience shopper - I'll pay more for products that make my life easier ║ ║ ║ ║ ║ ║ ║ ║ ║ Rating ║ ║ ║ ║ ║ ║ Strongly agree ║ 379║ 57 120 82 91 19 10║ 177 173 29 15║ 92 112 89 87║ 239 140║ ║ 18%║ 19% 19% 17% 15% 18% 19%║ 19% 16% 18% 23%║ 15% 20% 15% 23%║ 18% 17%║ ║ ║ ║ ║ ║ ║ Agree to some extent ║ 768║ 106 233 168 207 35 20║ 339 375 54 21║ 201 244 220 103║ 476 293║ ║ 36%║ 35% 37% 35% 35% 32% 40%║ 37% 35% 35% 32%║ 33% 43% 37% 27%║ 35% 36%║ ║ ║ ║ ║ ║ ║ Neither ║ 306║ 33 84 71 93 18 6║ 117 164 25 9║ 81 88 60 77║ 176 130║ ║ 14%║ 11% 13% 15% 16% 17% 13%║ 13% 15% 16% 14%║ 13% 16% 10% 20%║ 13% 16%║ ║ ║ ║ ║ ║ ║ Disagree to some extent ║ 356║ 63 90 81 100 16 5║ 153 182 21 9║ 137 81 92 45║ 242 114║ ║ 16%║ 21% 14% 17% 17% 15% 10%║ 17% 17% 13% 13%║ 22% 14% 15% 12%║ 18% 14%║ ║ ║ ║ ║ ║ ║ Strongly disagree ║ 317║ 36 92 68 95 19 8║ 128 163 27 11║ 102 34 118 64║ 197 120║ ║ 15%║ 12% 15% 14% 16% 18% 16%║ 14% 15% 17% 17%║ 17% 6% 20% 17%║ 15% 15%║ ║ ║ ║ ║ ║ ║ Don't know ║ 34║ 4 7 9 13 1 1║ 11 22 2 1║ 2 6 20 7║ 20 14║ ║ 2%║ 1% 1% 2% 2% 1% 1%║ 1% 2% 1% 1%║ 0% 1% 3% 2%║ 1% 2%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Summary ║ ║ ║ ║ ║ ║ Agree ║ 1147║ 163 353 250 298 54 29║ 516 548 84 36║ 293 356 309 190║ 715 433║ ║ 53%║ 55% 56% 52% 50% 50% 60%║ 56% 51% 53% 55%║ 48% 63% 52% 50%║ 53% 53%║ ║ ║ ║ ║ ║ ║ Neither ║ 306║ 33 84 71 93 18 6║ 117 164 25 9║ 81 88 60 77║ 176 130║ ║ 14%║ 11% 13% 15% 16% 17% 13%║ 13% 15% 16% 14%║ 13% 16% 10% 20%║ 13% 16%║ ║ ║ ║ ║ ║ ║ Disagree ║ 673║ 99 181 149 195 35 13║ 280 344 48 20║ 239 115 210 109║ 439 233║ ║ 31%║ 33% 29% 31% 33% 32% 26%║ 30% 32% 30% 30%║ 39% 20% 35% 29%║ 33% 29%║ ║ ║ ║ ║ ║ ║ Mean score (5/1) ║ 3.3║ 3.3 3.3 3.2 3.2 3.2 3.4║ 3.3 3.2 3.2 3.3║ 3.1 3.6 3.1 3.3║ 3.2 3.3║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 529 Financial Products - Ownership ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2160 968║ 2361 1168 563║ 281 310 787 660 555 442 494║ 3352 591 1378 2151 1757 1491║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15089║ 7428 7661 9205 4080║ 10144 4945 2392║ 1241 1356 3133 2862 2200 2140 2157║ 14312 2597 5730 9359 7351 6497║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Deposit/savings account ║ 2988║ 1468 1521 1881 839║ 2097 891 519║ 167 240 674 580 492 397 438║ 2894 407 1081 1907 1493 1327║ ║ 85%║ 84% 85% 87% 87%║ 89% 76% 92%║ 60% 77% 86% 88% 89% 90% 89%║ 86% 69% 78% 89% 85% 89%║ ║ ║ ║ ║ ║ ║ Health Insurance ║ 1971║ 972 999 1261 583║ 1487 483 392║ 94 117 441 425 351 280 263║ 1916 211 652 1319 983 894║ ║ 56%║ 56% 56% 58% 60%║ 63% 41% 70%║ 33% 38% 56% 64% 63% 63% 53%║ 57% 36% 47% 61% 56% 60%║ ║ ║ ║ ║ ║ ║ Credit/charge card or ║ 2370║ 1165 1206 1562 755║ 1750 620 477║ 55 193 611 534 423 300 253║ 2355 249 860 1511 1338 977║ laser card ║ 67%║ 67% 67% 72% 78%║ 74% 53% 85%║ 20% 62% 78% 81% 76% 68% 51%║ 70% 42% 62% 70% 76% 66%║ ║ ║ ║ ║ ║ ║ Stocks and shares ║ 353║ 204 149 238 113║ 296 57 61║ 1 9 71 93 74 56 49║ 352 9 80 272 173 180║ ║ 10%║ 12% 8% 11% 12%║ 13% 5% 11%║ 0% 3% 9% 14% 13% 13% 10%║ 11% 2% 6% 13% 10% 12%║ ║ ║ ║ ║ ║ ║ Home mortgage ║ 1230║ 619 611 846 558║ 1071 159 284║ 7 32 375 430 286 81 19║ 1226 40 414 816 837 386║ ║ 35%║ 36% 34% 39% 58%║ 45% 14% 50%║ 3% 10% 48% 65% 51% 18% 4%║ 37% 7% 30% 38% 48% 26%║ ║ ║ ║ ║ ║ ║ Car/home insurance ║ 2882║ 1455 1427 1885 888║ 2176 706 517║ 50 206 693 617 515 398 404║ 2869 256 949 1933 1516 1317║ ║ 82%║ 84% 80% 87% 92%║ 92% 60% 92%║ 18% 67% 88% 93% 93% 90% 82%║ 86% 43% 69% 90% 86% 88%║ ║ ║ ║ ║ ║ ║ Pension ║ 1240║ 660 580 828 306║ 1032 208 239║ 1 25 234 251 213 189 326║ 1239 26 260 980 511 728║ ║ 35%║ 38% 32% 38% 32%║ 44% 18% 42%║ 0% 8% 30% 38% 38% 43% 66%║ 37% 4% 19% 46% 29% 49%║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 529 Financial Products - Ownership ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 477 979 847 947 198 82║ 1456 1794 279 140║ 979 935 977 638║ 2155 1374║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15089║ 1969 4273 3531 3850 1037 429║ 6242 7381 1466 709║ 2807 4139 4732 3411║ 8195 6894║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Deposit/savings account ║ 2988║ 441 874 705 711 184 73║ 1315 1416 257 132║ 797 784 857 550║ 1797 1191║ ║ 85%║ 93% 89% 83% 75% 93% 90%║ 90% 79% 92% 94%║ 81% 84% 88% 86%║ 83% 87%║ ║ ║ ║ ║ ║ ║ Health Insurance ║ 1971║ 409 697 413 291 128 32║ 1107 704 160 88║ 592 519 575 286║ 1230 741║ ║ 56%║ 86% 71% 49% 31% 65% 39%║ 76% 39% 57% 62%║ 60% 55% 59% 45%║ 57% 54%║ ║ ║ ║ ║ ║ ║ Credit/charge card or ║ 2370║ 411 769 558 477 115 40║ 1180 1035 155 82║ 709 649 626 386║ 1501 869║ laser card ║ 67%║ 86% 79% 66% 50% 58% 49%║ 81% 58% 56% 59%║ 72% 69% 64% 61%║ 70% 63%║ ║ ║ ║ ║ ║ ║ Stocks and shares ║ 353║ 124 122 44 29 29 5║ 246 72 34 24║ 116 91 102 44║ 223 130║ ║ 10%║ 26% 12% 5% 3% 14% 7%║ 17% 4% 12% 17%║ 12% 10% 10% 7%║ 10% 9%║ ║ ║ ║ ║ ║ ║ Home mortgage ║ 1230║ 241 434 316 196 32 11║ 675 512 43 28║ 404 338 304 184║ 793 437║ ║ 35%║ 51% 44% 37% 21% 16% 13%║ 46% 29% 15% 20%║ 41% 36% 31% 29%║ 37% 32%║ ║ ║ ║ ║ ║ ║ Car/home insurance ║ 2882║ 427 832 704 677 177 65║ 1259 1381 243 133║ 775 786 815 507║ 1718 1164║ ║ 82%║ 90% 85% 83% 72% 90% 80%║ 86% 77% 87% 95%║ 79% 84% 83% 79%║ 80% 85%║ ║ ║ ║ ║ ║ ║ Pension ║ 1240║ 248 427 234 222 79 30║ 675 456 109 58║ 341 340 342 216║ 764 476║ ║ 35%║ 52% 44% 28% 23% 40% 37%║ 46% 25% 39% 41%║ 35% 36% 35% 34%║ 35% 35%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 530 Financial Products - Likelihood of changing Service Provider in next 6-12 months ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2160 968║ 2361 1168 563║ 281 310 787 660 555 442 494║ 3352 591 1378 2151 1757 1491║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15089║ 7428 7661 9205 4080║ 10144 4945 2392║ 1241 1356 3133 2862 2200 2140 2157║ 14312 2597 5730 9359 7351 6497║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Deposit/savings account ║ 100║ 55 46 65 35║ 76 25 19║ 2 7 29 24 19 11 8║ 100 9 38 62 60 38║ ║ 3%║ 3% 3% 3% 4%║ 3% 2% 3%║ 1% 2% 4% 4% 4% 2% 2%║ 3% 2% 3% 3% 3% 3%║ ║ ║ ║ ║ ║ ║ Health Insurance ║ 138║ 68 70 100 57║ 113 25 36║ 1 4 44 37 32 14 6║ 138 5 49 89 86 52║ ║ 4%║ 4% 4% 5% 6%║ 5% 2% 6%║ 0% 1% 6% 6% 6% 3% 1%║ 4% 1% 4% 4% 5% 3%║ ║ ║ ║ ║ ║ ║ Credit/charge card or ║ 97║ 52 45 63 37║ 74 23 19║ 1 8 30 26 19 8 4║ 97 10 40 57 65 31║ laser card ║ 3%║ 3% 3% 3% 4%║ 3% 2% 3%║ 1% 3% 4% 4% 3% 2% 1%║ 3% 2% 3% 3% 4% 2%║ ║ ║ ║ ║ ║ ║ Home mortgage ║ 46║ 29 18 32 21║ 41 5 8║ - 2 16 19 7 2 1║ 46 2 18 29 37 9║ ║ 1%║ 2% 1% 1% 2%║ 2% 0% 1%║ 0% 2% 3% 1% 0% 0%║ 1% 0% 1% 1% 2% 1%║ ║ ║ ║ ║ ║ ║ Car/home insurance ║ 508║ 269 239 324 172║ 375 133 108║ 8 42 155 126 97 53 27║ 506 50 205 303 323 177║ ║ 14%║ 15% 13% 15% 18%║ 16% 11% 19%║ 3% 13% 20% 19% 17% 12% 6%║ 15% 8% 15% 14% 18% 12%║ ║ ║ ║ ║ ║ ║ Pension ║ 29║ 18 11 17 8║ 23 6 5║ - 1 6 7 6 3 6║ 29 1 7 22 13 16║ ║ 1%║ 1% 1% 1% 1%║ 1% 1% 1%║ 0% 1% 1% 1% 1% 1%║ 1% 0% 0% 1% 1% 1%║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 530 Financial Products - Likelihood of changing Service Provider in next 6-12 months ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 477 979 847 947 198 82║ 1456 1794 279 140║ 979 935 977 638║ 2155 1374║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15089║ 1969 4273 3531 3850 1037 429║ 6242 7381 1466 709║ 2807 4139 4732 3411║ 8195 6894║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Deposit/savings account ║ 100║ 20 36 20 17 5 2║ 56 37 7 5║ 22 24 27 27║ 58 42║ ║ 3%║ 4% 4% 2% 2% 2% 3%║ 4% 2% 3% 3%║ 2% 3% 3% 4%║ 3% 3%║ ║ ║ ║ ║ ║ ║ Health Insurance ║ 138║ 33 53 25 17 7 3║ 86 42 10 6║ 30 31 38 39║ 71 67║ ║ 4%║ 7% 5% 3% 2% 4% 4%║ 6% 2% 4% 5%║ 3% 3% 4% 6%║ 3% 5%║ ║ ║ ║ ║ ║ ║ Credit/charge card or ║ 97║ 17 32 21 21 6 2║ 48 41 7 5║ 18 28 27 23║ 59 38║ laser card ║ 3%║ 3% 3% 2% 2% 3% 2%║ 3% 2% 3% 4%║ 2% 3% 3% 4%║ 3% 3%║ ║ ║ ║ ║ ║ ║ Home mortgage ║ 46║ 12 16 10 5 3 1║ 28 15 3 3║ 14 14 8 11║ 30 16║ ║ 1%║ 2% 2% 1% 1% 1% 1%║ 2% 1% 1% 2%║ 1% 1% 1% 2%║ 1% 1%║ ║ ║ ║ ║ ║ ║ Car/home insurance ║ 508║ 84 161 123 102 28 10║ 245 225 38 21║ 106 111 154 136║ 275 232║ ║ 14%║ 18% 16% 14% 11% 14% 12%║ 17% 13% 13% 15%║ 11% 12% 16% 21%║ 13% 17%║ ║ ║ ║ ║ ║ ║ Pension ║ 29║ 6 11 4 5 2 2║ 17 8 4 3║ 7 9 5 7║ 18 11║ ║ 1%║ 1% 1% 0% 0% 1% 2%║ 1% 0% 1% 2%║ 1% 1% 1% 1%║ 1% 1%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 531 Financial Products - Propensity to acquire in next 6-12 months ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2160 968║ 2361 1168 563║ 281 310 787 660 555 442 494║ 3352 591 1378 2151 1757 1491║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15089║ 7428 7661 9205 4080║ 10144 4945 2392║ 1241 1356 3133 2862 2200 2140 2157║ 14312 2597 5730 9359 7351 6497║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Deposit/savings account ║ 32║ 17 15 16 8║ 10 22 4║ 10 7 9 4 2 0 -║ 27 17 26 6 20 2║ ║ 1%║ 1% 1% 1% 1%║ 0% 2% 1%║ 4% 2% 1% 1% 0% 0% ║ 1% 3% 2% 0% 1% 0%║ ║ ║ ║ ║ ║ ║ Health Insurance ║ 59║ 34 24 34 17║ 29 30 12║ 3 12 26 10 6 1 1║ 57 15 41 17 48 8║ ║ 2%║ 2% 1% 2% 2%║ 1% 3% 2%║ 1% 4% 3% 2% 1% 0% 0%║ 2% 3% 3% 1% 3% 1%║ ║ ║ ║ ║ ║ ║ Credit/charge card or ║ 44║ 24 20 15 7║ 10 34 6║ 14 10 15 1 3 1 0║ 39 24 39 5 25 4║ laser card ║ 1%║ 1% 1% 1% 1%║ 0% 3% 1%║ 5% 3% 2% 0% 1% 0% 0%║ 1% 4% 3% 0% 1% 0%║ ║ ║ ║ ║ ║ ║ Stocks and shares ║ 19║ 14 6 12 5║ 14 6 4║ - 2 7 6 2 1 1║ 19 2 9 10 15 4║ ║ 1%║ 1% 0% 1% 1%║ 1% 0% 1%║ 1% 1% 1% 0% 0% 0%║ 1% 0% 1% 0% 1% 0%║ ║ ║ ║ ║ ║ ║ Home mortgage ║ 62║ 36 26 35 13║ 25 37 18║ 0 10 38 9 3 1 1║ 62 10 48 14 57 5║ ║ 2%║ 2% 1% 2% 1%║ 1% 3% 3%║ 0% 3% 5% 1% 1% 0% 0%║ 2% 2% 3% 1% 3% 0%║ ║ ║ ║ ║ ║ ║ Car/home insurance ║ 60║ 36 24 13 4║ 7 53 5║ 26 18 13 1 2 0 0║ 46 44 56 4 32 2║ ║ 2%║ 2% 1% 1% 0%║ 0% 5% 1%║ 9% 6% 2% 0% 0% 0% 0%║ 1% 7% 4% 0% 2% 0%║ ║ ║ ║ ║ ║ ║ Pension ║ 81║ 47 34 48 20║ 58 23 19║ 1 7 40 14 9 8 2║ 81 8 48 34 61 19║ ║ 2%║ 3% 2% 2% 2%║ 2% 2% 3%║ 0% 2% 5% 2% 2% 2% 0%║ 2% 1% 3% 2% 3% 1%║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 531 Financial Products - Propensity to acquire in next 6-12 months ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 477 979 847 947 198 82║ 1456 1794 279 140║ 979 935 977 638║ 2155 1374║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15089║ 1969 4273 3531 3850 1037 429║ 6242 7381 1466 709║ 2807 4139 4732 3411║ 8195 6894║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Deposit/savings account ║ 32║ 2 7 8 14 0 1║ 9 22 1 0║ 9 10 2 11║ 21 11║ ║ 1%║ 0% 1% 1% 2% 0% 1%║ 1% 1% 0% 0%║ 1% 1% 0% 2%║ 1% 1%║ ║ ║ ║ ║ ║ ║ Health Insurance ║ 59║ 6 18 15 15 2 2║ 24 30 4 2║ 21 7 16 15║ 39 20║ ║ 2%║ 1% 2% 2% 2% 1% 3%║ 2% 2% 2% 1%║ 2% 1% 2% 2%║ 2% 1%║ ║ ║ ║ ║ ║ ║ Credit/charge card or ║ 44║ 5 12 12 11 2 1║ 17 24 4 1║ 13 10 10 11║ 24 20║ laser card ║ 1%║ 1% 1% 1% 1% 1% 2%║ 1% 1% 1% 1%║ 1% 1% 1% 2%║ 1% 1%║ ║ ║ ║ ║ ║ ║ Stocks and shares ║ 19║ 3 9 3 3 0 0║ 13 6 0 0║ 11 3 2 4║ 15 4║ ║ 1%║ 1% 1% 0% 0% 0% 0%║ 1% 0% 0% 0%║ 1% 0% 0% 1%║ 1% 0%║ ║ ║ ║ ║ ║ ║ Home mortgage ║ 62║ 14 20 15 9 4 1║ 34 24 4 1║ 22 12 16 13║ 40 22║ ║ 2%║ 3% 2% 2% 1% 2% 1%║ 2% 1% 2% 1%║ 2% 1% 2% 2%║ 2% 2%║ ║ ║ ║ ║ ║ ║ Car/home insurance ║ 60║ 10 18 13 15 3 2║ 28 27 4 0║ 21 10 14 14║ 36 24║ ║ 2%║ 2% 2% 1% 2% 1% 2%║ 2% 2% 1% 0%║ 2% 1% 1% 2%║ 2% 2%║ ║ ║ ║ ║ ║ ║ Pension ║ 81║ 10 29 25 13 3 0║ 40 38 4 2║ 41 10 12 17║ 56 25║ ║ 2%║ 2% 3% 3% 1% 2% 0%║ 3% 2% 1% 1%║ 4% 1% 1% 3%║ 3% 2%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 532 Holidays ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2160 968║ 2361 1168 563║ 281 310 787 660 555 442 494║ 3352 591 1378 2151 1757 1491║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15089║ 7428 7661 9205 4080║ 10144 4945 2392║ 1241 1356 3133 2862 2200 2140 2157║ 14312 2597 5730 9359 7351 6497║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Holidays taken in past 6 months ║ ║ ║ ║ ║ Yes ║ 1548║ 750 798 964 423║ 1057 491 302║ 116 137 381 306 240 192 176║ 1476 253 634 913 824 608║ ║ 44%║ 43% 45% 45% 44%║ 45% 42% 54%║ 41% 44% 48% 46% 43% 43% 36%║ 44% 43% 46% 42% 47% 41%║ ║ ║ ║ ║ ║ ║ No ║ 1976║ 988 988 1195 544║ 1299 677 261║ 164 173 404 354 313 249 316║ 1870 338 742 1233 932 879║ ║ 56%║ 57% 55% 55% 56%║ 55% 58% 46%║ 59% 56% 51% 54% 56% 56% 64%║ 56% 57% 54% 57% 53% 59%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Where did you spend your longest holiday? ║ ║ ║ ║ Ireland (incl. Northern ║ 289║ 127 162 188 89║ 216 72 49║ 26 15 48 61 45 39 53║ 269 41 90 199 125 138║ Ireland) ║ 8%║ 7% 9% 9% 9%║ 9% 6% 9%║ 9% 5% 6% 9% 8% 9% 11%║ 8% 7% 7% 9% 7% 9%║ ║ ║ ║ ║ ║ ║ Britain (England/ ║ 192║ 95 98 119 49║ 123 69 30║ 16 24 43 33 26 24 28║ 184 39 82 110 99 77║ Scotland/Wales) ║ 5%║ 5% 5% 5% 5%║ 5% 6% 5%║ 6% 8% 5% 5% 5% 5% 6%║ 5% 7% 6% 5% 6% 5%║ ║ ║ ║ ║ ║ ║ France/Spain/Portugal ║ 548║ 265 283 330 164║ 372 176 116║ 44 42 147 115 87 66 47║ 523 86 233 315 303 200║ ║ 16%║ 15% 16% 15% 17%║ 16% 15% 21%║ 16% 13% 19% 17% 16% 15% 9%║ 16% 15% 17% 15% 17% 13%║ ║ ║ ║ ║ ║ ║ Other Europe ║ 258║ 135 123 161 62║ 166 92 52║ 18 31 75 50 40 27 18║ 247 48 123 134 155 85║ ║ 7%║ 8% 7% 7% 6%║ 7% 8% 9%║ 6% 10% 10% 8% 7% 6% 4%║ 7% 8% 9% 6% 9% 6%║ ║ ║ ║ ║ ║ ║ North America/Canada ║ 122║ 54 68 76 29║ 86 35 28║ 6 13 31 19 18 18 16║ 118 19 51 71 64 51║ ║ 3%║ 3% 4% 4% 3%║ 4% 3% 5%║ 2% 4% 4% 3% 3% 4% 3%║ 4% 3% 4% 3% 4% 3%║ ║ ║ ║ ║ ║ ║ Australia/New Zealand ║ 28║ 16 12 16 3║ 15 13 5║ 1 4 9 3 4 4 3║ 27 5 14 14 16 11║ ║ 1%║ 1% 1% 1% 0%║ 1% 1% 1%║ 1% 1% 1% 0% 1% 1% 1%║ 1% 1% 1% 1% 1% 1%║ ║ ║ ║ ║ ║ ║ Other ║ 89║ 47 42 58 20║ 61 28 17║ 4 8 24 23 15 9 8║ 86 12 35 54 54 31║ ║ 3%║ 3% 2% 3% 2%║ 3% 2% 3%║ 2% 2% 3% 3% 3% 2% 2%║ 3% 2% 3% 2% 3% 2%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ How did you travel to your destination on that longest holiday?║ ║ ║ ║ Air ║ 1220║ 599 621 756 326║ 812 407 250║ 87 118 327 234 188 148 118║ 1169 204 531 689 679 454║ ║ 35%║ 34% 35% 35% 34%║ 34% 35% 44%║ 31% 38% 42% 35% 34% 33% 24%║ 35% 35% 39% 32% 39% 30%║ ║ ║ ║ ║ ║ ║ Ferry ║ 43║ 24 19 25 13║ 31 12 5║ 5 3 8 12 6 5 4║ 40 8 15 27 23 15║ ║ 1%║ 1% 1% 1% 1%║ 1% 1% 1%║ 2% 1% 1% 2% 1% 1% 1%║ 1% 1% 1% 1% 1% 1%║ ║ ║ ║ ║ ║ ║ Coach/bus ║ 68║ 32 36 44 12║ 40 28 13║ 5 7 15 8 7 11 14║ 64 12 27 40 31 32║ ║ 2%║ 2% 2% 2% 1%║ 2% 2% 2%║ 2% 2% 2% 1% 1% 2% 3%║ 2% 2% 2% 2% 2% 2%║ ║ ║ ║ ║ ║ ║ Fly / Drive ║ 14║ 6 7 9 4║ 8 5 4║ 1 1 5 3 1 2 1║ 13 1 6 7 8 5║ ║ 0%║ 0% 0% 0% 0%║ 0% 0% 1%║ 0% 0% 1% 0% 0% 0% 0%║ 0% 0% 0% 0% 0% 0%║ ║ ║ ║ ║ ║ ║ Train ║ 33║ 12 20 21 5║ 18 15 7║ 3 6 4 5 3 4 9║ 31 9 12 20 14 16║ ║ 1%║ 1% 1% 1% 0%║ 1% 1% 1%║ 1% 2% 0% 1% 1% 1% 2%║ 1% 1% 1% 1% 1% 1%║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝ JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 532 (CONT.) Holidays ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2160 968║ 2361 1168 563║ 281 310 787 660 555 442 494║ 3352 591 1378 2151 1757 1491║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15089║ 7428 7661 9205 4080║ 10144 4945 2392║ 1241 1356 3133 2862 2200 2140 2157║ 14312 2597 5730 9359 7351 6497║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Car ║ 356║ 170 186 224 106║ 265 92 68║ 28 22 71 79 60 44 52║ 336 49 121 236 172 157║ ║ 10%║ 10% 10% 10% 11%║ 11% 8% 12%║ 10% 7% 9% 12% 11% 10% 11%║ 10% 8% 9% 11% 10% 11%║ ║ ║ ║ ║ ║ ║ Other ║ 8║ 4 5 4 3║ 5 3 2║ 1 2 1 3 1 1 0║ 8 3 4 5 6 2║ ║ 0%║ 0% 0% 0% 0%║ 0% 0% 0%║ 0% 1% 0% 0% 0% 0% 0%║ 0% 0% 0% 0% 0% 0%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 532 Holidays ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 477 979 847 947 198 82║ 1456 1794 279 140║ 979 935 977 638║ 2155 1374║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15089║ 1969 4273 3531 3850 1037 429║ 6242 7381 1466 709║ 2807 4139 4732 3411║ 8195 6894║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Holidays taken in past 6 months ║ ║ ║ ║ ║ Yes ║ 1548║ 302 531 352 282 61 20║ 833 634 81 41║ 528 387 423 209║ 1048 499║ ║ 44%║ 63% 54% 42% 30% 31% 25%║ 57% 35% 29% 29%║ 54% 41% 43% 33%║ 49% 36%║ ║ ║ ║ ║ ║ ║ No ║ 1976║ 174 448 493 662 137 62║ 622 1155 199 99║ 451 547 550 428║ 1101 874║ ║ 56%║ 37% 46% 58% 70% 69% 75%║ 43% 64% 71% 71%║ 46% 59% 56% 67%║ 51% 64%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Where did you spend your longest holiday? ║ ║ ║ ║ Ireland (incl. Northern ║ 289║ 51 91 62 57 20 8║ 142 119 28 15║ 77 90 78 43║ 169 120║ Ireland) ║ 8%║ 11% 9% 7% 6% 10% 10%║ 10% 7% 10% 10%║ 8% 10% 8% 7%║ 8% 9%║ ║ ║ ║ ║ ║ ║ Britain (England/ ║ 192║ 31 59 45 45 10 3║ 90 89 13 7║ 50 40 62 41║ 116 76║ Scotland/Wales) ║ 5%║ 6% 6% 5% 5% 5% 4%║ 6% 5% 5% 5%║ 5% 4% 6% 6%║ 5% 6%║ ║ ║ ║ ║ ║ ║ France/Spain/Portugal ║ 548║ 104 196 133 98 13 4║ 301 230 16 8║ 206 123 158 60║ 389 159║ ║ 16%║ 22% 20% 16% 10% 6% 5%║ 21% 13% 6% 6%║ 21% 13% 16% 9%║ 18% 12%║ ║ ║ ║ ║ ║ ║ Other Europe ║ 258║ 52 90 61 46 8 2║ 141 106 10 6║ 94 65 64 35║ 188 70║ ║ 7%║ 11% 9% 7% 5% 4% 3%║ 10% 6% 4% 4%║ 10% 7% 7% 5%║ 9% 5%║ ║ ║ ║ ║ ║ ║ North America/Canada ║ 122║ 29 44 25 17 4 2║ 74 42 6 2║ 49 27 29 17║ 86 35║ ║ 3%║ 6% 5% 3% 2% 2% 2%║ 5% 2% 2% 1%║ 5% 3% 3% 3%║ 4% 3%║ ║ ║ ║ ║ ║ ║ Australia/New Zealand ║ 28║ 6 11 6 3 2 -║ 17 9 2 1║ 9 9 8 2║ 20 9║ ║ 1%║ 1% 1% 1% 0% 1% ║ 1% 0% 1% 1%║ 1% 1% 1% 0%║ 1% 1%║ ║ ║ ║ ║ ║ ║ Other ║ 89║ 22 32 17 14 3 1║ 54 31 4 2║ 35 26 19 10║ 66 23║ ║ 3%║ 5% 3% 2% 1% 1% 1%║ 4% 2% 1% 1%║ 4% 3% 2% 1%║ 3% 2%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ How did you travel to your destination on that longest holiday? ║ ║ ║ ║ Air ║ 1220║ 243 428 279 217 39 13║ 672 496 52 25║ 445 285 331 159║ 858 362║ ║ 35%║ 51% 44% 33% 23% 20% 15%║ 46% 28% 19% 18%║ 45% 30% 34% 25%║ 40% 26%║ ║ ║ ║ ║ ║ ║ Ferry ║ 43║ 10 12 11 8 1 0║ 22 19 2 1║ 11 12 14 5║ 26 17║ ║ 1%║ 2% 1% 1% 1% 1% 0%║ 1% 1% 1% 1%║ 1% 1% 1% 1%║ 1% 1%║ ║ ║ ║ ║ ║ ║ Coach/bus ║ 68║ 11 22 14 16 3 3║ 33 29 6 1║ 25 15 10 18║ 45 23║ ║ 2%║ 2% 2% 2% 2% 2% 3%║ 2% 2% 2% 1%║ 3% 2% 1% 3%║ 2% 2%║ ║ ║ ║ ║ ║ ║ Fly / Drive ║ 14║ 3 5 3 2 1 0║ 8 5 1 0║ 2 4 2 5║ 7 6║ ║ 0%║ 1% 0% 0% 0% 0% 0%║ 1% 0% 0% 0%║ 0% 0% 0% 1%║ 0% 0%║ ║ ║ ║ ║ ║ ║ Train ║ 33║ 8 8 7 8 2 0║ 16 15 2 1║ 14 6 6 7║ 22 10║ ║ 1%║ 2% 1% 1% 1% 1% 0%║ 1% 1% 1% 1%║ 1% 1% 1% 1%║ 1% 1%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 532 (CONT.) Holidays ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 477 979 847 947 198 82║ 1456 1794 279 140║ 979 935 977 638║ 2155 1374║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15089║ 1969 4273 3531 3850 1037 429║ 6242 7381 1466 709║ 2807 4139 4732 3411║ 8195 6894║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Car ║ 356║ 76 120 74 58 22 6║ 196 132 28 15║ 105 103 93 56║ 208 148║ ║ 10%║ 16% 12% 9% 6% 11% 7%║ 13% 7% 10% 11%║ 11% 11% 9% 9%║ 10% 11%║ ║ ║ ║ ║ ║ ║ Other ║ 8║ 2 4 1 1 0 -║ 6 3 0 -║ 6 1 0 1║ 7 1║ ║ 0%║ 0% 0% 0% 0% 0% ║ 0% 0% 0% ║ 1% 0% 0% 0%║ 0% 0%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 533 Social activities ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2160 968║ 2361 1168 563║ 281 310 787 660 555 442 494║ 3352 591 1378 2151 1757 1491║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15089║ 7428 7661 9205 4080║ 10144 4945 2392║ 1241 1356 3133 2862 2200 2140 2157║ 14312 2597 5730 9359 7351 6497║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Activities past week ║ ║ ║ ║ ║ ║ Go to the cinema ║ 476║ 231 245 224 113║ 182 294 98║ 110 98 144 67 33 15 9║ 407 208 352 124 308 57║ ║ 13%║ 13% 14% 10% 12%║ 8% 25% 17%║ 39% 32% 18% 10% 6% 3% 2%║ 12% 35% 26% 6% 18% 4%║ ║ ║ ║ ║ ║ ║ Go to the pub ║ 1490║ 926 564 784 321║ 876 614 232║ 97 198 417 261 223 167 127║ 1463 295 712 778 877 517║ ║ 42%║ 53% 32% 36% 33%║ 37% 53% 41%║ 34% 64% 53% 40% 40% 38% 26%║ 44% 50% 52% 36% 50% 35%║ ║ ║ ║ ║ ║ ║ Go to a concert/gig ║ 162║ 79 83 100 42║ 85 77 37║ 20 25 47 27 16 17 11║ 153 45 92 71 99 44║ ║ 5%║ 5% 5% 5% 4%║ 4% 7% 7%║ 7% 8% 6% 4% 3% 4% 2%║ 5% 8% 7% 3% 6% 3%║ ║ ║ ║ ║ ║ ║ Go to a night club ║ 329║ 181 148 136 49║ 59 270 67║ 70 109 119 22 7 2 1║ 311 178 297 32 249 10║ ║ 9%║ 10% 8% 6% 5%║ 2% 23% 12%║ 25% 35% 15% 3% 1% 0% 0%║ 9% 30% 22% 1% 14% 1%║ ║ ║ ║ ║ ║ ║ Bought/hired a video or ║ 751║ 377 374 419 230║ 397 354 145║ 113 115 248 142 88 30 15║ 679 228 476 275 505 134║ DVD ║ 21%║ 22% 21% 19% 24%║ 17% 30% 26%║ 40% 37% 32% 21% 16% 7% 3%║ 20% 39% 35% 13% 29% 9%║ ║ ║ ║ ║ ║ ║ Ordered a take out meal ║ 1397║ 727 670 760 408║ 766 631 255║ 180 201 429 263 199 77 49║ 1287 381 810 587 893 324║ ║ 40%║ 42% 37% 35% 42%║ 32% 54% 45%║ 64% 65% 54% 40% 36% 17% 10%║ 38% 64% 59% 27% 51% 22%║ ║ ║ ║ ║ ║ ║ Played/participated in ║ 1162║ 641 522 625 312║ 650 513 210║ 166 141 333 229 153 84 55║ 1050 307 640 522 703 293║ sport/activity ║ 33%║ 37% 29% 29% 32%║ 28% 44% 37%║ 59% 46% 42% 35% 28% 19% 11%║ 31% 52% 46% 24% 40% 20%║ ║ ║ ║ ║ ║ ║ Had a meal out in a ║ 1083║ 510 573 700 292║ 763 321 226║ 59 77 263 205 181 147 151║ 1050 136 398 685 545 479║ restaurant ║ 31%║ 29% 32% 32% 30%║ 32% 27% 40%║ 21% 25% 33% 31% 33% 33% 31%║ 31% 23% 29% 32% 31% 32%║ ║ ║ ║ ║ ║ ║ Go to the theatre ║ 99║ 45 54 68 27║ 65 34 22║ 7 10 23 19 14 13 13║ 95 16 40 59 52 40║ ║ 3%║ 3% 3% 3% 3%║ 3% 3% 4%║ 2% 3% 3% 3% 2% 3% 3%║ 3% 3% 3% 3% 3% 3%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ None/DK ║ 729║ 282 447 531 192║ 597 133 87║ 15 21 89 118 122 143 221║ 718 36 124 605 228 486║ ║ 21%║ 16% 25% 25% 20%║ 25% 11% 15%║ 5% 7% 11% 18% 22% 32% 45%║ 21% 6% 9% 28% 13% 33%║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 533 Social activities ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 477 979 847 947 198 82║ 1456 1794 279 140║ 979 935 977 638║ 2155 1374║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15089║ 1969 4273 3531 3850 1037 429║ 6242 7381 1466 709║ 2807 4139 4732 3411║ 8195 6894║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Activities past week ║ ║ ║ ║ ║ ║ Go to the cinema ║ 476║ 77 160 119 96 18 6║ 237 214 24 6║ 149 111 144 71║ 312 164║ ║ 13%║ 16% 16% 14% 10% 9% 8%║ 16% 12% 9% 4%║ 15% 12% 15% 11%║ 14% 12%║ ║ ║ ║ ║ ║ ║ Go to the pub ║ 1490║ 196 423 402 367 70 32║ 619 769 102 58║ 428 359 438 266║ 916 573║ ║ 42%║ 41% 43% 47% 39% 36% 39%║ 43% 43% 37% 42%║ 44% 38% 45% 42%║ 43% 42%║ ║ ║ ║ ║ ║ ║ Go to a concert/gig ║ 162║ 32 60 31 30 8 1║ 92 61 9 3║ 54 42 43 23║ 116 46║ ║ 5%║ 7% 6% 4% 3% 4% 1%║ 6% 3% 3% 2%║ 6% 5% 4% 4%║ 5% 3%║ ║ ║ ║ ║ ║ ║ Go to a night club ║ 329║ 44 108 85 70 16 5║ 153 155 21 7║ 89 79 101 60║ 207 122║ ║ 9%║ 9% 11% 10% 7% 8% 6%║ 10% 9% 8% 5%║ 9% 8% 10% 9%║ 10% 9%║ ║ ║ ║ ║ ║ ║ Bought/hired a video or ║ 751║ 99 230 205 185 24 7║ 330 390 31 10║ 230 165 241 114║ 493 258║ DVD ║ 21%║ 21% 24% 24% 20% 12% 9%║ 23% 22% 11% 7%║ 24% 18% 25% 18%║ 23% 19%║ ║ ║ ║ ║ ║ ║ Ordered a take out meal ║ 1397║ 175 418 368 378 42 15║ 594 746 57 25║ 486 302 395 215║ 944 454║ ║ 40%║ 37% 43% 44% 40% 21% 18%║ 41% 42% 20% 18%║ 50% 32% 40% 34%║ 44% 33%║ ║ ║ ║ ║ ║ ║ Played/participated in ║ 1162║ 231 396 264 218 40 14║ 626 482 54 20║ 355 325 344 138║ 761 401║ sport/activity ║ 33%║ 48% 40% 31% 23% 20% 17%║ 43% 27% 19% 15%║ 36% 35% 35% 22%║ 35% 29%║ ║ ║ ║ ║ ║ ║ Had a meal out in a ║ 1083║ 232 376 222 176 59 18║ 608 398 77 38║ 315 281 318 169║ 665 418║ restaurant ║ 31%║ 49% 38% 26% 19% 30% 21%║ 42% 22% 28% 27%║ 32% 30% 33% 26%║ 31% 30%║ ║ ║ ║ ║ ║ ║ Go to the theatre ║ 99║ 23 36 18 17 4 0║ 59 35 4 2║ 32 27 27 12║ 69 29║ ║ 3%║ 5% 4% 2% 2% 2% 0%║ 4% 2% 2% 1%║ 3% 3% 3% 2%║ 3% 2%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ None/DK ║ 729║ 62 152 158 256 71 32║ 213 413 102 50║ 132 213 202 183║ 377 352║ ║ 21%║ 13% 15% 19% 27% 36% 39%║ 15% 23% 37% 36%║ 13% 23% 21% 29%║ 17% 26%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 534 Media involvement ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2160 968║ 2361 1168 563║ 281 310 787 660 555 442 494║ 3352 591 1378 2151 1757 1491║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15089║ 7428 7661 9205 4080║ 10144 4945 2392║ 1241 1356 3133 2862 2200 2140 2157║ 14312 2597 5730 9359 7351 6497║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Regular daily involvement (daily/almost) ║ ║ ║ ║ Read a magazine ║ 281║ 78 203 198 93║ 174 106 75║ 29 31 68 46 41 35 31║ 263 60 128 153 145 107║ ║ 8%║ 4% 11% 9% 10%║ 7% 9% 13%║ 10% 10% 9% 7% 7% 8% 6%║ 8% 10% 9% 7% 8% 7%║ ║ ║ ║ ║ ║ ║ Access the Internet ║ 1482║ 756 726 854 461║ 854 628 315║ 184 187 450 322 197 93 49║ 1368 372 822 660 959 339║ ║ 42%║ 43% 41% 40% 48%║ 36% 54% 56%║ 66% 60% 57% 49% 35% 21% 10%║ 41% 63% 60% 31% 55% 23%║ ║ ║ ║ ║ ║ ║ Read a local newspaper ║ 413║ 222 191 260 114║ 287 126 68║ 20 29 91 78 71 63 62║ 403 49 140 274 197 196║ ║ 12%║ 13% 11% 12% 12%║ 12% 11% 12%║ 7% 9% 12% 12% 13% 14% 13%║ 12% 8% 10% 13% 11% 13%║ ║ ║ ║ ║ ║ ║ Read a national newspaper║ 1726║ 933 793 1053 434║ 1243 483 277║ 74 121 369 334 294 258 275║ 1684 195 565 1162 825 828║ ║ 49%║ 54% 44% 49% 45%║ 53% 41% 49%║ 26% 39% 47% 51% 53% 58% 56%║ 50% 33% 41% 54% 47% 56%║ ║ ║ ║ ║ ║ ║ Listen to the radio ║ 3120║ 1535 1584 1918 866║ 2108 1012 503║ 243 270 685 587 500 395 440║ 2967 514 1198 1922 1542 1335║ ║ 88%║ 88% 89% 89% 90%║ 89% 87% 89%║ 87% 87% 87% 89% 90% 89% 89%║ 89% 87% 87% 89% 88% 90%║ ║ ║ ║ ║ ║ ║ Watch TV ║ 3337║ 1640 1697 2036 921║ 2239 1098 528║ 271 292 741 624 528 417 464║ 3166 563 1304 2032 1657 1409║ ║ 95%║ 94% 95% 94% 95%║ 95% 94% 94%║ 96% 94% 94% 94% 95% 94% 94%║ 94% 95% 95% 94% 94% 94%║ ║ ║ ║ ║ ║ ║ Listen to MP3/iPod ║ 704║ 368 337 318 152║ 258 447 128║ 177 138 218 98 45 19 10║ 589 315 533 171 453 74║ ║ 20%║ 21% 19% 15% 16%║ 11% 38% 23%║ 63% 44% 28% 15% 8% 4% 2%║ 18% 53% 39% 8% 26% 5%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 534 Media involvement ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 477 979 847 947 198 82║ 1456 1794 279 140║ 979 935 977 638║ 2155 1374║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15089║ 1969 4273 3531 3850 1037 429║ 6242 7381 1466 709║ 2807 4139 4732 3411║ 8195 6894║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Regular daily involvement (daily/almost) ║ ║ ║ ║ Read a magazine ║ 281║ 48 90 61 67 13 3║ 138 127 16 6║ 61 95 71 53║ 174 106║ ║ 8%║ 10% 9% 7% 7% 6% 4%║ 9% 7% 6% 4%║ 6% 10% 7% 8%║ 8% 8%║ ║ ║ ║ ║ ║ ║ Access the Internet ║ 1482║ 324 541 313 258 38 9║ 865 570 47 16║ 516 392 358 217║ 1014 469║ ║ 42%║ 68% 55% 37% 27% 19% 11%║ 59% 32% 17% 11%║ 53% 42% 37% 34%║ 47% 34%║ ║ ║ ║ ║ ║ ║ Read a local newspaper ║ 413║ 65 134 103 93 13 5║ 199 196 18 9║ 172 37 166 39║ 316 97║ ║ 12%║ 14% 14% 12% 10% 7% 6%║ 14% 11% 6% 7%║ 18% 4% 17% 6%║ 15% 7%║ ║ ║ ║ ║ ║ ║ Read a national newspaper║ 1726║ 298 522 400 385 93 30║ 819 784 123 66║ 564 473 457 233║ 1102 624║ ║ 49%║ 62% 53% 47% 41% 47% 36%║ 56% 44% 44% 47%║ 58% 51% 47% 37%║ 51% 45%║ ║ ║ ║ ║ ║ ║ Listen to the radio ║ 3120║ 437 877 747 807 178 74║ 1314 1554 252 126║ 859 812 883 565║ 1897 1223║ ║ 88%║ 92% 90% 88% 85% 90% 90%║ 90% 87% 90% 90%║ 88% 87% 90% 89%║ 88% 89%║ ║ ║ ║ ║ ║ ║ Watch TV ║ 3337║ 450 927 803 895 185 76║ 1377 1698 261 130║ 933 888 929 587║ 2043 1294║ ║ 95%║ 94% 95% 95% 94% 94% 93%║ 95% 95% 94% 93%║ 95% 95% 95% 92%║ 95% 94%║ ║ ║ ║ ║ ║ ║ Listen to MP3/iPod ║ 704║ 113 248 166 154 18 6║ 360 320 24 5║ 300 155 158 90║ 516 188║ ║ 20%║ 24% 25% 20% 16% 9% 7%║ 25% 18% 8% 3%║ 31% 17% 16% 14%║ 24% 14%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 535 Q13 Frequency ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2160 968║ 2361 1168 563║ 281 310 787 660 555 442 494║ 3352 591 1378 2151 1757 1491║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15089║ 7428 7661 9205 4080║ 10144 4945 2392║ 1241 1356 3133 2862 2200 2140 2157║ 14312 2597 5730 9359 7351 6497║ ║ ║ ║ ║ ║ ║ 12 month - Read a magazine ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Every day/almost every ║ 281║ 78 203 198 93║ 174 106 75║ 29 31 68 46 41 35 31║ 263 60 128 153 145 107║ day ║ 8%║ 4% 11% 9% 10%║ 7% 9% 13%║ 10% 10% 9% 7% 7% 8% 6%║ 8% 10% 9% 7% 8% 7%║ ║ ║ ║ ║ ║ ║ At least once a week ║ 1372║ 496 876 909 440║ 919 453 288║ 124 130 317 262 217 165 159║ 1294 254 571 802 709 540║ ║ 39%║ 28% 49% 42% 46%║ 39% 39% 51%║ 44% 42% 40% 40% 39% 37% 32%║ 39% 43% 41% 37% 40% 36%║ ║ ║ ║ ║ ║ ║ Less often ║ 1252║ 703 549 741 321║ 851 401 157║ 90 107 276 238 199 156 186║ 1195 197 473 779 621 541║ ║ 35%║ 40% 31% 34% 33%║ 36% 34% 28%║ 32% 34% 35% 36% 36% 35% 38%║ 36% 33% 34% 36% 35% 36%║ ║ ║ ║ ║ ║ ║ Never ║ 579║ 439 140 286 103║ 384 194 35║ 35 40 117 105 92 81 108║ 557 75 193 386 263 281║ ║ 16%║ 25% 8% 13% 11%║ 16% 17% 6%║ 13% 13% 15% 16% 17% 18% 22%║ 17% 13% 14% 18% 15% 19%║ ║ ║ ║ ║ ║ ║ Refused ║ 2║ 1 1 - -║ 2 - -║ - - - - 1 - 1║ 2 - - 2 - 2║ ║ 0%║ 0% 0% ║ 0% ║ 0% 0%║ 0% 0% 0%║ ║ ║ ║ ║ ║ ║ Don't know ║ 43║ 24 19 25 11║ 30 13 8║ 3 3 8 9 5 6 9║ 41 5 14 29 20 20║ ║ 1%║ 1% 1% 1% 1%║ 1% 1% 1%║ 1% 1% 1% 1% 1% 1% 2%║ 1% 1% 1% 1% 1% 1%║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 535 Q13 Frequency ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 477 979 847 947 198 82║ 1456 1794 279 140║ 979 935 977 638║ 2155 1374║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15089║ 1969 4273 3531 3850 1037 429║ 6242 7381 1466 709║ 2807 4139 4732 3411║ 8195 6894║ ║ ║ ║ ║ ║ ║ 12 month - Read a magazine ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Every day/almost every ║ 281║ 48 90 61 67 13 3║ 138 127 16 6║ 61 95 71 53║ 174 106║ day ║ 8%║ 10% 9% 7% 7% 6% 4%║ 9% 7% 6% 4%║ 6% 10% 7% 8%║ 8% 8%║ ║ ║ ║ ║ ║ ║ At least once a week ║ 1372║ 198 412 322 335 81 24║ 610 657 105 44║ 349 415 354 255║ 805 567║ ║ 39%║ 41% 42% 38% 35% 41% 30%║ 42% 37% 38% 31%║ 36% 44% 36% 40%║ 37% 41%║ ║ ║ ║ ║ ║ ║ Less often ║ 1252║ 172 347 301 340 61 32║ 518 641 93 44║ 396 298 342 216║ 799 454║ ║ 35%║ 36% 35% 36% 36% 31% 39%║ 36% 36% 33% 32%║ 40% 32% 35% 34%║ 37% 33%║ ║ ║ ║ ║ ║ ║ Never ║ 579║ 52 122 150 192 41 22║ 175 342 62 44║ 164 115 195 104║ 352 226║ ║ 16%║ 11% 12% 18% 20% 21% 26%║ 12% 19% 22% 31%║ 17% 12% 20% 16%║ 16% 16%║ ║ ║ ║ ║ ║ ║ Refused ║ 2║ 0 - 2 0 - -║ 0 2 - -║ 0 - 2 -║ 2 -║ ║ 0%║ 0% 0% 0% ║ 0% 0% ║ 0% 0% ║ 0% ║ ║ ║ ║ ║ ║ ║ Don't know ║ 43║ 7 8 12 14 2 1║ 15 25 3 2║ 9 12 13 9║ 22 21║ ║ 1%║ 1% 1% 1% 1% 1% 1%║ 1% 1% 1% 1%║ 1% 1% 1% 1%║ 1% 2%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 536 Q13 Frequency ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2160 968║ 2361 1168 563║ 281 310 787 660 555 442 494║ 3352 591 1378 2151 1757 1491║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15089║ 7428 7661 9205 4080║ 10144 4945 2392║ 1241 1356 3133 2862 2200 2140 2157║ 14312 2597 5730 9359 7351 6497║ ║ ║ ║ ║ ║ ║ 12 month - Access the Internet ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Every day/almost every ║ 1482║ 756 726 854 461║ 854 628 315║ 184 187 450 322 197 93 49║ 1368 372 822 660 959 339║ day ║ 42%║ 43% 41% 40% 48%║ 36% 54% 56%║ 66% 60% 57% 49% 35% 21% 10%║ 41% 63% 60% 31% 55% 23%║ ║ ║ ║ ║ ║ ║ At least once a week ║ 688║ 321 367 412 231║ 476 212 133║ 60 64 169 149 124 75 48║ 648 124 293 395 382 246║ ║ 19%║ 18% 21% 19% 24%║ 20% 18% 24%║ 22% 21% 21% 23% 22% 17% 10%║ 19% 21% 21% 18% 22% 16%║ ║ ║ ║ ║ ║ ║ Less often ║ 347║ 173 174 213 110║ 248 98 44║ 22 28 72 68 72 48 36║ 334 50 122 225 168 156║ ║ 10%║ 10% 10% 10% 11%║ 11% 8% 8%║ 8% 9% 9% 10% 13% 11% 7%║ 10% 8% 9% 10% 10% 10%║ ║ ║ ║ ║ ║ ║ Never ║ 964║ 465 499 657 157║ 750 214 64║ 11 29 85 112 156 221 350║ 956 40 125 839 227 726║ ║ 27%║ 27% 28% 30% 16%║ 32% 18% 11%║ 4% 9% 11% 17% 28% 50% 71%║ 29% 7% 9% 39% 13% 49%║ ║ ║ ║ ║ ║ ║ Refused ║ 2║ 1 1 - -║ 2 - -║ - - - - 1 - 1║ 2 - - 2 - 2║ ║ 0%║ 0% 0% ║ 0% ║ 0% 0%║ 0% 0% 0%║ ║ ║ ║ ║ ║ ║ Don't know ║ 46║ 25 21 25 9║ 30 15 7║ 3 2 10 9 6 5 11║ 44 5 15 30 21 22║ ║ 1%║ 1% 1% 1% 1%║ 1% 1% 1%║ 1% 1% 1% 1% 1% 1% 2%║ 1% 1% 1% 1% 1% 1%║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 536 Q13 Frequency ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 477 979 847 947 198 82║ 1456 1794 279 140║ 979 935 977 638║ 2155 1374║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15089║ 1969 4273 3531 3850 1037 429║ 6242 7381 1466 709║ 2807 4139 4732 3411║ 8195 6894║ ║ ║ ║ ║ ║ ║ 12 month - Access the Internet ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Every day/almost every ║ 1482║ 324 541 313 258 38 9║ 865 570 47 16║ 516 392 358 217║ 1014 469║ day ║ 42%║ 68% 55% 37% 27% 19% 11%║ 59% 32% 17% 11%║ 53% 42% 37% 34%║ 47% 34%║ ║ ║ ║ ║ ║ ║ At least once a week ║ 688║ 76 204 191 169 34 14║ 281 360 48 25║ 200 166 192 130║ 427 261║ ║ 19%║ 16% 21% 23% 18% 17% 16%║ 19% 20% 17% 18%║ 20% 18% 20% 20%║ 20% 19%║ ║ ║ ║ ║ ║ ║ Less often ║ 347║ 29 75 102 108 23 9║ 104 210 33 20║ 77 101 107 61║ 194 153║ ║ 10%║ 6% 8% 12% 11% 12% 11%║ 7% 12% 12% 14%║ 8% 11% 11% 10%║ 9% 11%║ ║ ║ ║ ║ ║ ║ Never ║ 964║ 41 151 227 398 99 49║ 191 625 148 77║ 176 264 305 219║ 495 469║ ║ 27%║ 9% 15% 27% 42% 50% 60%║ 13% 35% 53% 55%║ 18% 28% 31% 34%║ 23% 34%║ ║ ║ ║ ║ ║ ║ Refused ║ 2║ 0 - 2 0 - -║ 0 2 - -║ 0 - 2 -║ 2 -║ ║ 0%║ 0% 0% 0% ║ 0% 0% ║ 0% 0% ║ 0% ║ ║ ║ ║ ║ ║ ║ Don't know ║ 46║ 6 8 12 14 4 1║ 14 27 5 2║ 9 13 14 10║ 22 24║ ║ 1%║ 1% 1% 1% 2% 2% 1%║ 1% 1% 2% 2%║ 1% 1% 1% 2%║ 1% 2%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 537 Q13 Frequency ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2160 968║ 2361 1168 563║ 281 310 787 660 555 442 494║ 3352 591 1378 2151 1757 1491║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15089║ 7428 7661 9205 4080║ 10144 4945 2392║ 1241 1356 3133 2862 2200 2140 2157║ 14312 2597 5730 9359 7351 6497║ ║ ║ ║ ║ ║ ║ 12 month - Read a local newspaper║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Every day/almost every ║ 413║ 222 191 260 114║ 287 126 68║ 20 29 91 78 71 63 62║ 403 49 140 274 197 196║ day ║ 12%║ 13% 11% 12% 12%║ 12% 11% 12%║ 7% 9% 12% 12% 13% 14% 13%║ 12% 8% 10% 13% 11% 13%║ ║ ║ ║ ║ ║ ║ At least once a week ║ 2249║ 1102 1146 1377 617║ 1551 698 362║ 152 187 482 427 366 296 337║ 2154 339 821 1427 1097 1000║ ║ 64%║ 63% 64% 64% 64%║ 66% 60% 64%║ 54% 60% 61% 65% 66% 67% 68%║ 64% 57% 60% 66% 62% 67%║ ║ ║ ║ ║ ║ ║ Less often ║ 534║ 247 287 333 160║ 331 203 83║ 70 54 125 99 74 51 61║ 488 124 248 286 278 186║ ║ 15%║ 14% 16% 15% 17%║ 14% 17% 15%║ 25% 18% 16% 15% 13% 12% 12%║ 15% 21% 18% 13% 16% 13%║ ║ ║ ║ ║ ║ ║ Never ║ 286║ 144 142 166 68║ 159 127 44║ 36 37 78 49 36 26 25║ 263 73 151 135 164 87║ ║ 8%║ 8% 8% 8% 7%║ 7% 11% 8%║ 13% 12% 10% 7% 6% 6% 5%║ 8% 12% 11% 6% 9% 6%║ ║ ║ ║ ║ ║ ║ Refused ║ 2║ 1 1 - -║ 2 - -║ - - - - 1 - 1║ 2 - - 2 - 2║ ║ 0%║ 0% 0% ║ 0% ║ 0% 0%║ 0% 0% 0%║ ║ ║ ║ ║ ║ ║ Don't know ║ 45║ 24 21 25 9║ 31 14 6║ 3 3 11 7 6 6 8║ 42 6 17 27 21 20║ ║ 1%║ 1% 1% 1% 1%║ 1% 1% 1%║ 1% 1% 1% 1% 1% 1% 2%║ 1% 1% 1% 1% 1% 1%║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 537 Q13 Frequency ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 477 979 847 947 198 82║ 1456 1794 279 140║ 979 935 977 638║ 2155 1374║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15089║ 1969 4273 3531 3850 1037 429║ 6242 7381 1466 709║ 2807 4139 4732 3411║ 8195 6894║ ║ ║ ║ ║ ║ ║ 12 month - Read a local newspaper║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Every day/almost every ║ 413║ 65 134 103 93 13 5║ 199 196 18 9║ 172 37 166 39║ 316 97║ day ║ 12%║ 14% 14% 12% 10% 7% 6%║ 14% 11% 6% 7%║ 18% 4% 17% 6%║ 15% 7%║ ║ ║ ║ ║ ║ ║ At least once a week ║ 2249║ 270 616 542 595 157 68║ 886 1138 225 115║ 415 720 619 495║ 1202 1047║ ║ 64%║ 57% 63% 64% 63% 79% 83%║ 61% 63% 80% 82%║ 42% 77% 63% 78%║ 56% 76%║ ║ ║ ║ ║ ║ ║ Less often ║ 534║ 97 143 119 152 18 4║ 240 271 23 10║ 237 112 114 72║ 382 152║ ║ 15%║ 20% 15% 14% 16% 9% 5%║ 17% 15% 8% 7%║ 24% 12% 12% 11%║ 18% 11%║ ║ ║ ║ ║ ║ ║ Never ║ 286║ 36 75 69 94 7 4║ 111 164 11 4║ 141 55 64 26║ 225 61║ ║ 8%║ 8% 8% 8% 10% 4% 5%║ 8% 9% 4% 3%║ 14% 6% 7% 4%║ 10% 4%║ ║ ║ ║ ║ ║ ║ Refused ║ 2║ 0 - 2 0 - -║ 0 2 - -║ 0 - 2 -║ 2 -║ ║ 0%║ 0% 0% 0% ║ 0% 0% ║ 0% 0% ║ 0% ║ ║ ║ ║ ║ ║ ║ Don't know ║ 45║ 9 10 12 12 2 1║ 18 24 2 1║ 14 12 12 7║ 27 18║ ║ 1%║ 2% 1% 1% 1% 1% 1%║ 1% 1% 1% 1%║ 1% 1% 1% 1%║ 1% 1%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 538 Q13 Frequency ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2160 968║ 2361 1168 563║ 281 310 787 660 555 442 494║ 3352 591 1378 2151 1757 1491║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15089║ 7428 7661 9205 4080║ 10144 4945 2392║ 1241 1356 3133 2862 2200 2140 2157║ 14312 2597 5730 9359 7351 6497║ ║ ║ ║ ║ ║ ║ 12 month - Read a national newspaper ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Every day/almost every ║ 1726║ 933 793 1053 434║ 1243 483 277║ 74 121 369 334 294 258 275║ 1684 195 565 1162 825 828║ day ║ 49%║ 54% 44% 49% 45%║ 53% 41% 49%║ 26% 39% 47% 51% 53% 58% 56%║ 50% 33% 41% 54% 47% 56%║ ║ ║ ║ ║ ║ ║ At least once a week ║ 1181║ 541 640 745 351║ 780 401 191║ 101 114 266 221 183 134 162║ 1121 215 481 700 601 479║ ║ 33%║ 31% 36% 34% 36%║ 33% 34% 34%║ 36% 37% 34% 33% 33% 30% 33%║ 33% 36% 35% 33% 34% 32%║ ║ ║ ║ ║ ║ ║ Less often ║ 374║ 154 220 223 110║ 197 177 58║ 68 48 86 62 44 29 37║ 328 116 202 172 196 110║ ║ 11%║ 9% 12% 10% 11%║ 8% 15% 10%║ 24% 15% 11% 9% 8% 7% 7%║ 10% 20% 15% 8% 11% 7%║ ║ ║ ║ ║ ║ ║ Never ║ 196║ 85 112 112 63║ 104 92 29║ 34 24 53 33 24 14 14║ 170 58 111 85 110 52║ ║ 6%║ 5% 6% 5% 6%║ 4% 8% 5%║ 12% 8% 7% 5% 4% 3% 3%║ 5% 10% 8% 4% 6% 3%║ ║ ║ ║ ║ ║ ║ Refused ║ 2║ 1 1 - -║ 2 - -║ - - - - 1 - 1║ 2 - - 2 - 2║ ║ 0%║ 0% 0% ║ 0% ║ 0% 0%║ 0% 0% 0%║ ║ ║ ║ ║ ║ ║ Don't know ║ 49║ 27 22 28 11║ 34 15 9║ 3 3 13 9 8 6 6║ 47 7 19 30 25 21║ ║ 1%║ 2% 1% 1% 1%║ 1% 1% 2%║ 1% 1% 2% 1% 2% 1% 1%║ 1% 1% 1% 1% 1% 1%║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 538 Q13 Frequency ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 477 979 847 947 198 82║ 1456 1794 279 140║ 979 935 977 638║ 2155 1374║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15089║ 1969 4273 3531 3850 1037 429║ 6242 7381 1466 709║ 2807 4139 4732 3411║ 8195 6894║ ║ ║ ║ ║ ║ ║ 12 month - Read a national newspaper ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Every day/almost every ║ 1726║ 298 522 400 385 93 30║ 819 784 123 66║ 564 473 457 233║ 1102 624║ day ║ 49%║ 62% 53% 47% 41% 47% 36%║ 56% 44% 44% 47%║ 58% 51% 47% 37%║ 51% 45%║ ║ ║ ║ ║ ║ ║ At least once a week ║ 1181║ 119 316 289 338 81 38║ 435 627 119 58║ 285 298 321 278║ 683 498║ ║ 33%║ 25% 32% 34% 36% 41% 47%║ 30% 35% 43% 42%║ 29% 32% 33% 44%║ 32% 36%║ ║ ║ ║ ║ ║ ║ Less often ║ 374║ 39 90 91 130 15 9║ 128 221 24 11║ 79 88 128 78║ 218 156║ ║ 11%║ 8% 9% 11% 14% 7% 11%║ 9% 12% 9% 8%║ 8% 9% 13% 12%║ 10% 11%║ ║ ║ ║ ║ ║ ║ Never ║ 196║ 13 40 50 81 7 4║ 53 131 12 4║ 39 62 55 40║ 120 76║ ║ 6%║ 3% 4% 6% 9% 4% 5%║ 4% 7% 4% 3%║ 4% 7% 6% 6%║ 6% 6%║ ║ ║ ║ ║ ║ ║ Refused ║ 2║ 0 - 2 0 - -║ 0 2 - -║ 0 - 2 -║ 2 -║ ║ 0%║ 0% 0% 0% ║ 0% 0% ║ 0% 0% ║ 0% ║ ║ ║ ║ ║ ║ ║ Don't know ║ 49║ 7 12 15 13 2 0║ 19 28 2 1║ 12 14 15 8║ 29 20║ ║ 1%║ 1% 1% 2% 1% 1% 0%║ 1% 2% 1% 1%║ 1% 1% 2% 1%║ 1% 1%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 539 Q13 Frequency ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2160 968║ 2361 1168 563║ 281 310 787 660 555 442 494║ 3352 591 1378 2151 1757 1491║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15089║ 7428 7661 9205 4080║ 10144 4945 2392║ 1241 1356 3133 2862 2200 2140 2157║ 14312 2597 5730 9359 7351 6497║ ║ ║ ║ ║ ║ ║ 12 month - Listen to the radio ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Every day/almost every ║ 3120║ 1535 1584 1918 866║ 2108 1012 503║ 243 270 685 587 500 395 440║ 2967 514 1198 1922 1542 1335║ day ║ 88%║ 88% 89% 89% 90%║ 89% 87% 89%║ 87% 87% 87% 89% 90% 89% 89%║ 89% 87% 87% 89% 88% 90%║ ║ ║ ║ ║ ║ ║ At least once a week ║ 220║ 110 110 129 63║ 132 88 34║ 25 24 59 39 30 22 20║ 204 49 108 112 122 73║ ║ 6%║ 6% 6% 6% 6%║ 6% 8% 6%║ 9% 8% 8% 6% 5% 5% 4%║ 6% 8% 8% 5% 7% 5%║ ║ ║ ║ ║ ║ ║ Less often ║ 99║ 51 48 59 21║ 60 38 11║ 8 9 24 17 13 12 16║ 94 16 40 59 49 42║ ║ 3%║ 3% 3% 3% 2%║ 3% 3% 2%║ 3% 3% 3% 3% 2% 3% 3%║ 3% 3% 3% 3% 3% 3%║ ║ ║ ║ ║ ║ ║ Never ║ 49║ 22 26 32 9║ 32 17 9║ 2 5 9 10 5 7 11║ 48 7 16 33 24 23║ ║ 1%║ 1% 1% 1% 1%║ 1% 1% 2%║ 1% 1% 1% 2% 1% 2% 2%║ 1% 1% 1% 2% 1% 2%║ ║ ║ ║ ║ ║ ║ Refused ║ 2║ 1 1 - -║ 2 - -║ - - - - 1 - 1║ 2 - - 2 - 2║ ║ 0%║ 0% 0% ║ 0% ║ 0% 0%║ 0% 0% 0%║ ║ ║ ║ ║ ║ ║ Don't know ║ 40║ 21 18 23 9║ 27 13 7║ 3 3 11 7 5 5 6║ 38 6 16 23 20 16║ ║ 1%║ 1% 1% 1% 1%║ 1% 1% 1%║ 1% 1% 1% 1% 1% 1% 1%║ 1% 1% 1% 1% 1% 1%║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 539 Q13 Frequency ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 477 979 847 947 198 82║ 1456 1794 279 140║ 979 935 977 638║ 2155 1374║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15089║ 1969 4273 3531 3850 1037 429║ 6242 7381 1466 709║ 2807 4139 4732 3411║ 8195 6894║ ║ ║ ║ ║ ║ ║ 12 month - Listen to the radio ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Every day/almost every ║ 3120║ 437 877 747 807 178 74║ 1314 1554 252 126║ 859 812 883 565║ 1897 1223║ day ║ 88%║ 92% 90% 88% 85% 90% 90%║ 90% 87% 90% 90%║ 88% 87% 90% 89%║ 88% 89%║ ║ ║ ║ ║ ║ ║ At least once a week ║ 220║ 21 59 54 67 13 6║ 80 121 19 9║ 54 65 50 51║ 133 86║ ║ 6%║ 4% 6% 6% 7% 6% 7%║ 6% 7% 7% 7%║ 6% 7% 5% 8%║ 6% 6%║ ║ ║ ║ ║ ║ ║ Less often ║ 99║ 9 25 24 38 3 1║ 34 62 3 1║ 44 29 17 9║ 71 27║ ║ 3%║ 2% 3% 3% 4% 1% 1%║ 2% 3% 1% 1%║ 4% 3% 2% 1%║ 3% 2%║ ║ ║ ║ ║ ║ ║ Never ║ 49║ 4 10 9 22 2 1║ 14 32 3 3║ 12 17 14 5║ 29 20║ ║ 1%║ 1% 1% 1% 2% 1% 1%║ 1% 2% 1% 2%║ 1% 2% 1% 1%║ 1% 1%║ ║ ║ ║ ║ ║ ║ Refused ║ 2║ 0 - 2 0 - -║ 0 2 - -║ 0 - 2 -║ 2 -║ ║ 0%║ 0% 0% 0% ║ 0% 0% ║ 0% 0% ║ 0% ║ ║ ║ ║ ║ ║ ║ Don't know ║ 40║ 6 8 12 13 1 0║ 13 24 2 1║ 10 11 11 8║ 21 18║ ║ 1%║ 1% 1% 1% 1% 1% 0%║ 1% 1% 1% 1%║ 1% 1% 1% 1%║ 1% 1%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 540 Q13 Frequency ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2160 968║ 2361 1168 563║ 281 310 787 660 555 442 494║ 3352 591 1378 2151 1757 1491║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15089║ 7428 7661 9205 4080║ 10144 4945 2392║ 1241 1356 3133 2862 2200 2140 2157║ 14312 2597 5730 9359 7351 6497║ ║ ║ ║ ║ ║ ║ 12 month - Watch TV ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Every day/almost every ║ 3337║ 1640 1697 2036 921║ 2239 1098 528║ 271 292 741 624 528 417 464║ 3166 563 1304 2032 1657 1409║ day ║ 95%║ 94% 95% 94% 95%║ 95% 94% 94%║ 96% 94% 94% 94% 95% 94% 94%║ 94% 95% 95% 94% 94% 94%║ ║ ║ ║ ║ ║ ║ At least once a week ║ 105║ 56 49 67 29║ 65 39 20║ 6 12 25 20 15 15 12║ 102 17 42 63 57 43║ ║ 3%║ 3% 3% 3% 3%║ 3% 3% 4%║ 2% 4% 3% 3% 3% 4% 3%║ 3% 3% 3% 3% 3% 3%║ ║ ║ ║ ║ ║ ║ Less often ║ 22║ 10 12 15 5║ 15 8 5║ 1 1 5 6 2 2 4║ 21 2 8 15 13 9║ ║ 1%║ 1% 1% 1% 1%║ 1% 1% 1%║ 0% 0% 1% 1% 0% 0% 1%║ 1% 0% 1% 1% 1% 1%║ ║ ║ ║ ║ ║ ║ Never ║ 26║ 13 13 21 5║ 15 11 4║ 1 3 6 4 4 3 6║ 25 3 9 17 12 13║ ║ 1%║ 1% 1% 1% 0%║ 1% 1% 1%║ 0% 1% 1% 1% 1% 1% 1%║ 1% 1% 1% 1% 1% 1%║ ║ ║ ║ ║ ║ ║ Refused ║ 2║ 2 1 0 -║ 2 - -║ - - - - 1 - 1║ 2 - - 2 - 2║ ║ 0%║ 0% 0% 0% ║ 0% ║ 0% 0%║ 0% 0% 0%║ ║ ║ ║ ║ ║ ║ Don't know ║ 37║ 20 18 21 7║ 25 13 6║ 3 2 9 7 5 5 6║ 35 5 15 23 19 16║ ║ 1%║ 1% 1% 1% 1%║ 1% 1% 1%║ 1% 1% 1% 1% 1% 1% 1%║ 1% 1% 1% 1% 1% 1%║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 540 Q13 Frequency ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 477 979 847 947 198 82║ 1456 1794 279 140║ 979 935 977 638║ 2155 1374║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15089║ 1969 4273 3531 3850 1037 429║ 6242 7381 1466 709║ 2807 4139 4732 3411║ 8195 6894║ ║ ║ ║ ║ ║ ║ 12 month - Watch TV ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Every day/almost every ║ 3337║ 450 927 803 895 185 76║ 1377 1698 261 130║ 933 888 929 587║ 2043 1294║ day ║ 95%║ 94% 95% 95% 94% 94% 93%║ 95% 95% 94% 93%║ 95% 95% 95% 92%║ 95% 94%║ ║ ║ ║ ║ ║ ║ At least once a week ║ 105║ 14 30 21 27 7 4║ 45 49 11 7║ 23 25 22 35║ 61 44║ ║ 3%║ 3% 3% 3% 3% 4% 5%║ 3% 3% 4% 5%║ 2% 3% 2% 6%║ 3% 3%║ ║ ║ ║ ║ ║ ║ Less often ║ 22║ 3 6 5 6 2 0║ 9 11 2 1║ 8 5 4 5║ 14 9║ ║ 1%║ 1% 1% 1% 1% 1% 0%║ 1% 1% 1% 1%║ 1% 1% 0% 1%║ 1% 1%║ ║ ║ ║ ║ ║ ║ Never ║ 26║ 3 8 5 7 2 1║ 11 12 3 1║ 7 7 9 4║ 15 11║ ║ 1%║ 1% 1% 1% 1% 1% 1%║ 1% 1% 1% 1%║ 1% 1% 1% 1%║ 1% 1%║ ║ ║ ║ ║ ║ ║ Refused ║ 2║ 0 - 2 0 - -║ 0 2 - -║ 0 - 2 -║ 2 0║ ║ 0%║ 0% 0% 0% ║ 0% 0% ║ 0% 0% ║ 0% 0%║ ║ ║ ║ ║ ║ ║ Don't know ║ 37║ 6 7 10 12 2 0║ 13 22 2 1║ 9 11 11 7║ 20 17║ ║ 1%║ 1% 1% 1% 1% 1% 0%║ 1% 1% 1% 1%║ 1% 1% 1% 1%║ 1% 1%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 541 Q13 Frequency ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2160 968║ 2361 1168 563║ 281 310 787 660 555 442 494║ 3352 591 1378 2151 1757 1491║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15089║ 7428 7661 9205 4080║ 10144 4945 2392║ 1241 1356 3133 2862 2200 2140 2157║ 14312 2597 5730 9359 7351 6497║ ║ ║ ║ ║ ║ ║ 12 month - Listen to MP3/iPod ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Every day/almost every ║ 704║ 368 337 318 152║ 258 447 128║ 177 138 218 98 45 19 10║ 589 315 533 171 453 74║ day ║ 20%║ 21% 19% 15% 16%║ 11% 38% 23%║ 63% 44% 28% 15% 8% 4% 2%║ 18% 53% 39% 8% 26% 5%║ ║ ║ ║ ║ ║ ║ At least once a week ║ 388║ 176 211 227 131║ 213 175 98║ 51 56 138 83 39 14 6║ 356 107 245 143 277 60║ ║ 11%║ 10% 12% 11% 14%║ 9% 15% 17%║ 18% 18% 18% 13% 7% 3% 1%║ 11% 18% 18% 7% 16% 4%║ ║ ║ ║ ║ ║ ║ Less often ║ 361║ 173 188 232 145║ 255 106 74║ 17 34 114 97 64 25 11║ 351 51 165 196 244 100║ ║ 10%║ 10% 11% 11% 15%║ 11% 9% 13%║ 6% 11% 14% 15% 12% 6% 2%║ 10% 9% 12% 9% 14% 7%║ ║ ║ ║ ║ ║ ║ Never ║ 1993║ 983 1010 1330 519║ 1576 417 249║ 32 77 301 368 392 372 451║ 1975 109 410 1583 746 1214║ ║ 56%║ 56% 56% 62% 54%║ 67% 36% 44%║ 11% 25% 38% 56% 71% 84% 91%║ 59% 18% 30% 74% 42% 81%║ ║ ║ ║ ║ ║ ║ Refused ║ 2║ 1 1 - -║ 2 - -║ - - - - 1 - 1║ 2 - - 2 - 2║ ║ 0%║ 0% 0% ║ 0% ║ 0% 0%║ 0% 0% 0%║ ║ ║ ║ ║ ║ ║ Don't know ║ 81║ 40 41 53 21║ 58 23 13║ 4 6 16 15 13 12 16║ 79 9 25 56 36 41║ ║ 2%║ 2% 2% 2% 2%║ 2% 2% 2%║ 1% 2% 2% 2% 2% 3% 3%║ 2% 2% 2% 3% 2% 3%║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 541 Q13 Frequency ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 477 979 847 947 198 82║ 1456 1794 279 140║ 979 935 977 638║ 2155 1374║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15089║ 1969 4273 3531 3850 1037 429║ 6242 7381 1466 709║ 2807 4139 4732 3411║ 8195 6894║ ║ ║ ║ ║ ║ ║ 12 month - Listen to MP3/iPod ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Every day/almost every ║ 704║ 113 248 166 154 18 6║ 360 320 24 5║ 300 155 158 90║ 516 188║ day ║ 20%║ 24% 25% 20% 16% 9% 7%║ 25% 18% 8% 3%║ 31% 17% 16% 14%║ 24% 14%║ ║ ║ ║ ║ ║ ║ At least once a week ║ 388║ 74 125 89 78 18 4║ 199 166 22 5║ 112 114 100 61║ 243 144║ ║ 11%║ 15% 13% 11% 8% 9% 5%║ 14% 9% 8% 4%║ 11% 12% 10% 10%║ 11% 10%║ ║ ║ ║ ║ ║ ║ Less often ║ 361║ 61 115 89 78 13 4║ 176 168 17 9║ 96 109 98 57║ 231 130║ ║ 10%║ 13% 12% 11% 8% 7% 5%║ 12% 9% 6% 7%║ 10% 12% 10% 9%║ 11% 9%║ ║ ║ ║ ║ ║ ║ Never ║ 1993║ 217 473 481 614 141 66║ 690 1095 207 117║ 455 531 595 411║ 1118 874║ ║ 56%║ 46% 48% 57% 65% 71% 80%║ 47% 61% 74% 83%║ 46% 57% 61% 64%║ 52% 64%║ ║ ║ ║ ║ ║ ║ Refused ║ 2║ 0 - 2 0 - -║ 0 2 - -║ 0 - 2 -║ 2 -║ ║ 0%║ 0% 0% 0% ║ 0% 0% ║ 0% 0% ║ 0% ║ ║ ║ ║ ║ ║ ║ Don't know ║ 81║ 12 18 20 23 7 2║ 30 42 9 5║ 15 24 24 18║ 43 38║ ║ 2%║ 2% 2% 2% 2% 3% 3%║ 2% 2% 3% 3%║ 2% 3% 2% 3%║ 2% 3%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 542 Lifestyle information ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2160 968║ 2361 1168 563║ 281 310 787 660 555 442 494║ 3352 591 1378 2151 1757 1491║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15089║ 7428 7661 9205 4080║ 10144 4945 2392║ 1241 1356 3133 2862 2200 2140 2157║ 14312 2597 5730 9359 7351 6497║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Personal employment status ║ ║ ║ ║ ║ WORKING ║ 1903║ 1119 785 1118 563║ 1312 591 563║ 33 169 580 472 381 209 61║ 1897 201 781 1122 1221 650║ ║ 54%║ 64% 44% 52% 58%║ 56% 51% 100%║ 12% 54% 74% 72% 69% 47% 12%║ 57% 34% 57% 52% 69% 44%║ ║ ║ ║ ║ ║ ║ Working /employee ║ 1721║ 966 754 1034 530║ 1175 546 539║ 31 163 547 428 334 173 45║ 1715 194 741 980 1137 552║ ║ 49%║ 56% 42% 48% 55%║ 50% 47% 96%║ 11% 53% 69% 65% 60% 39% 9%║ 51% 33% 54% 46% 65% 37%║ ║ ║ ║ ║ ║ ║ Self-employed ║ 183║ 152 30 84 33║ 137 45 24║ 1 6 33 44 46 36 16║ 183 7 40 142 83 98║ ║ 5%║ 9% 2% 4% 3%║ 6% 4% 4%║ 0% 2% 4% 7% 8% 8% 3%║ 5% 1% 3% 7% 5% 7%║ ║ ║ ║ ║ ║ ║ Unemployed /seeking work ║ 278║ 192 86 141 63║ 138 140 -║ 15 46 82 59 48 24 3║ 276 60 143 135 187 76║ ║ 8%║ 11% 5% 7% 7%║ 6% 12% ║ 5% 15% 10% 9% 9% 5% 1%║ 8% 10% 10% 6% 11% 5%║ ║ ║ ║ ║ ║ ║ Retired ║ 401║ 237 165 265 11║ 348 54 -║ - 1 1 2 8 89 301║ 401 1 2 399 3 398║ ║ 11%║ 14% 9% 12% 1%║ 15% 5% ║ 0% 0% 0% 1% 20% 61%║ 12% 0% 0% 19% 0% 27%║ ║ ║ ║ ║ ║ ║ Full-time home-maker ║ 575║ 9 566 557 302║ 529 46 -║ 3 21 91 115 110 113 123║ 574 23 114 461 226 347║ ║ 16%║ 1% 32% 26% 31%║ 22% 4% ║ 1% 7% 12% 17% 20% 26% 25%║ 17% 4% 8% 21% 13% 23%║ ║ ║ ║ ║ ║ ║ Student ║ 338║ 167 171 58 22║ 12 326 -║ 230 72 27 5 2 - 1║ 171 302 329 8 105 3║ ║ 10%║ 10% 10% 3% 2%║ 1% 28% ║ 82% 23% 3% 1% 0% 0%║ 5% 51% 24% 0% 6% 0%║ ║ ║ ║ ║ ║ ║ Other ║ 22║ 13 9 13 3║ 14 8 -║ 1 1 3 5 4 6 3║ 22 2 5 17 9 12║ ║ 1%║ 1% 1% 1% 0%║ 1% 1% ║ 0% 0% 0% 1% 1% 1% 1%║ 1% 0% 0% 1% 1% 1%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Hours worked ║ ║ ║ ║ ║ ║ FULL-TIME (30+ hrs) ║ 1574║ 1011 563 878 421║ 1077 497 563║ 21 136 507 395 307 162 46║ 1571 157 664 910 1038 515║ ║ 45%║ 58% 31% 41% 43%║ 46% 43% 100%║ 8% 44% 64% 60% 55% 37% 9%║ 47% 27% 48% 42% 59% 35%║ ║ ║ ║ ║ ║ ║ PART-TIME (18-29 hrs) ║ 235║ 73 162 177 108║ 168 67 -║ 7 23 52 57 51 35 10║ 234 30 82 153 131 97║ ║ 7%║ 4% 9% 8% 11%║ 7% 6% ║ 2% 7% 7% 9% 9% 8% 2%║ 7% 5% 6% 7% 7% 6%║ ║ ║ ║ ║ ║ ║ PART-TIME (-18 hrs) ║ 40║ 13 27 28 16║ 31 9 -║ 3 3 5 9 11 6 4║ 39 6 11 29 16 20║ ║ 1%║ 1% 2% 1% 2%║ 1% 1% ║ 1% 1% 1% 1% 2% 1% 1%║ 1% 1% 1% 1% 1% 1%║ ║ ║ ║ ║ ║ ║ NOT WORKING ║ 1626║ 622 1003 1042 404║ 1049 577 -║ 248 141 207 188 174 233 433║ 1455 390 597 1029 536 841║ ║ 46%║ 36% 56% 48% 42%║ 44% 49% ║ 88% 46% 26% 28% 31% 53% 88%║ 43% 66% 43% 48% 31% 56%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 542 Lifestyle information ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 477 979 847 947 198 82║ 1456 1794 279 140║ 979 935 977 638║ 2155 1374║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15089║ 1969 4273 3531 3850 1037 429║ 6242 7381 1466 709║ 2807 4139 4732 3411║ 8195 6894║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Personal employment status ║ ║ ║ ║ ║ WORKING ║ 1903║ 291 621 498 335 116 42║ 912 833 158 115║ 533 519 513 338║ 1143 761║ ║ 54%║ 61% 63% 59% 35% 59% 51%║ 63% 46% 57% 82%║ 54% 56% 52% 53%║ 53% 55%║ ║ ║ ║ ║ ║ ║ Working /employee ║ 1721║ 261 570 470 328 63 29║ 832 798 91 52║ 512 461 457 291║ 1081 640║ ║ 49%║ 55% 58% 55% 35% 32% 35%║ 57% 44% 33% 37%║ 52% 49% 47% 46%║ 50% 47%║ ║ ║ ║ ║ ║ ║ Self-employed ║ 183║ 29 51 29 7 53 14║ 80 35 67 63║ 21 59 56 47║ 62 121║ ║ 5%║ 6% 5% 3% 1% 27% 17%║ 6% 2% 24% 45%║ 2% 6% 6% 7%║ 3% 9%║ ║ ║ ║ ║ ║ ║ Unemployed /seeking work ║ 278║ 10 36 53 174 2 2║ 45 228 5 0║ 85 67 83 43║ 188 90║ ║ 8%║ 2% 4% 6% 18% 1% 3%║ 3% 13% 2% 0%║ 9% 7% 9% 7%║ 9% 7%║ ║ ║ ║ ║ ║ ║ Retired ║ 401║ 52 95 80 139 20 16║ 147 219 35 10║ 105 99 123 74║ 257 145║ ║ 11%║ 11% 10% 9% 15% 10% 19%║ 10% 12% 13% 7%║ 11% 11% 13% 12%║ 12% 11%║ ║ ║ ║ ║ ║ ║ Full-time home-maker ║ 575║ 71 105 135 206 41 17║ 176 341 58 14║ 147 158 161 109║ 336 240║ ║ 16%║ 15% 11% 16% 22% 21% 21%║ 12% 19% 21% 10%║ 15% 17% 16% 17%║ 16% 17%║ ║ ║ ║ ║ ║ ║ Student ║ 338║ 51 118 72 76 17 4║ 169 147 21 2║ 99 80 92 67║ 209 129║ ║ 10%║ 11% 12% 8% 8% 9% 5%║ 12% 8% 8% 1%║ 10% 9% 9% 10%║ 10% 9%║ ║ ║ ║ ║ ║ ║ Other ║ 22║ 1 2 3 15 1 0║ 3 18 1 -║ 6 9 2 5║ 14 8║ ║ 1%║ 0% 0% 0% 2% 0% 0%║ 0% 1% 0% ║ 1% 1% 0% 1%║ 1% 1%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Hours worked ║ ║ ║ ║ ║ ║ FULL-TIME (30+ hrs) ║ 1574║ 259 543 399 241 99 32║ 802 641 131 103║ 457 423 425 269║ 949 625║ ║ 45%║ 54% 55% 47% 25% 50% 39%║ 55% 36% 47% 73%║ 47% 45% 44% 42%║ 44% 45%║ ║ ║ ║ ║ ║ ║ PART-TIME (18-29 hrs) ║ 235║ 23 55 73 65 12 8║ 77 138 20 8║ 61 65 59 50║ 138 96║ ║ 7%║ 5% 6% 9% 7% 6% 9%║ 5% 8% 7% 6%║ 6% 7% 6% 8%║ 6% 7%║ ║ ║ ║ ║ ║ ║ PART-TIME (-18 hrs) ║ 40║ 4 10 13 10 2 1║ 14 23 3 2║ 4 14 15 6║ 22 18║ ║ 1%║ 1% 1% 2% 1% 1% 1%║ 1% 1% 1% 1%║ 0% 1% 2% 1%║ 1% 1%║ ║ ║ ║ ║ ║ ║ NOT WORKING ║ 1626║ 186 358 349 612 81 40║ 544 961 121 25║ 446 416 464 300║ 1012 614║ ║ 46%║ 39% 37% 41% 65% 41% 49%║ 37% 54% 43% 18%║ 46% 44% 48% 47%║ 47% 45%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 543 Lifestyle information ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2160 968║ 2361 1168 563║ 281 310 787 660 555 442 494║ 3352 591 1378 2151 1757 1491║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15089║ 7428 7661 9205 4080║ 10144 4945 2392║ 1241 1356 3133 2862 2200 2140 2157║ 14312 2597 5730 9359 7351 6497║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Household composition ║ ║ ║ ║ ║ ║ 1-2 persons ║ 1491║ 746 745 1076 90║ 1047 444 216║ 18 77 287 175 185 309 441║ 1483 95 382 1109 539 934║ ║ 42%║ 43% 42% 50% 9%║ 44% 38% 38%║ 6% 25% 36% 26% 33% 70% 89%║ 44% 16% 28% 52% 31% 63%║ ║ ║ ║ ║ ║ ║ 3-4 persons ║ 1500║ 737 763 827 645║ 978 522 276║ 161 171 405 334 269 116 44║ 1400 332 737 763 910 429║ ║ 42%║ 42% 43% 38% 67%║ 41% 45% 49%║ 57% 55% 51% 51% 48% 26% 9%║ 42% 56% 53% 35% 52% 29%║ ║ ║ ║ ║ ║ ║ 5-6 persons ║ 471║ 228 243 229 207║ 296 175 63║ 89 56 83 134 89 16 5║ 412 145 227 244 272 110║ ║ 13%║ 13% 14% 11% 21%║ 13% 15% 11%║ 32% 18% 10% 20% 16% 4% 1%║ 12% 25% 17% 11% 15% 7%║ ║ ║ ║ ║ ║ ║ 7+ persons ║ 62║ 28 35 27 26║ 38 25 7║ 13 6 12 17 12 1 3║ 53 19 30 32 34 15║ ║ 2%║ 2% 2% 1% 3%║ 2% 2% 1%║ 5% 2% 1% 3% 2% 0% 1%║ 2% 3% 2% 2% 2% 1%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Children/young adults living in house ║ ║ ║ ║ Yes ║ 1698║ 769 929 968 968║ 1186 512 290║ 240 150 401 475 333 79 19║ 1529 391 792 906 1026 432║ ║ 48%║ 44% 52% 45% 100%║ 50% 44% 52%║ 86% 48% 51% 72% 60% 18% 4%║ 46% 66% 57% 42% 58% 29%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Age of dependent children║ ║ ║ ║ ║ ║ 2 yrs or under ║ 359║ 152 207 244 244║ 302 57 76║ 9 40 180 111 15 2 1║ 352 50 230 129 332 18║ ║ 10%║ 9% 12% 11% 25%║ 13% 5% 13%║ 3% 13% 23% 17% 3% 0% 0%║ 11% 8% 17% 6% 19% 1%║ ║ ║ ║ ║ ║ ║ 3 to 5 yrs ║ 471║ 206 266 322 322║ 391 81 82║ 19 35 192 180 36 6 4║ 459 54 246 225 407 46║ ║ 13%║ 12% 15% 15% 33%║ 17% 7% 15%║ 7% 11% 24% 27% 7% 1% 1%║ 14% 9% 18% 10% 23% 3%║ ║ ║ ║ ║ ║ ║ 6 to 10 yrs ║ 571║ 249 322 364 364║ 462 109 102║ 47 16 154 250 98 5 1║ 534 63 217 354 421 104║ ║ 16%║ 14% 18% 17% 38%║ 20% 9% 18%║ 17% 5% 20% 38% 18% 1% 0%║ 16% 11% 16% 16% 24% 7%║ ║ ║ ║ ║ ║ ║ 11 to 15 yrs ║ 601║ 271 330 313 313║ 404 197 88║ 135 24 65 201 164 11 2║ 492 159 224 377 290 176║ ║ 17%║ 16% 18% 14% 32%║ 17% 17% 16%║ 48% 8% 8% 30% 30% 2% 0%║ 15% 27% 16% 18% 17% 12%║ ║ ║ ║ ║ ║ ║ 16 to 17 yrs ║ 455║ 217 238 180 180║ 231 224 50║ 168 34 22 83 126 19 3║ 321 202 224 231 139 148║ ║ 13%║ 12% 13% 8% 19%║ 10% 19% 9%║ 60% 11% 3% 13% 23% 4% 1%║ 10% 34% 16% 11% 8% 10%║ ║ ║ ║ ║ ║ ║ 18 yrs and over ║ 484║ 236 248 210 210║ 264 220 58║ 112 71 33 56 139 58 13║ 428 183 216 268 161 211║ ║ 14%║ 14% 14% 10% 22%║ 11% 19% 10%║ 40% 23% 4% 9% 25% 13% 3%║ 13% 31% 16% 12% 9% 14%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 543 Lifestyle information ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 477 979 847 947 198 82║ 1456 1794 279 140║ 979 935 977 638║ 2155 1374║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15089║ 1969 4273 3531 3850 1037 429║ 6242 7381 1466 709║ 2807 4139 4732 3411║ 8195 6894║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Household composition ║ ║ ║ ║ ║ ║ 1-2 persons ║ 1491║ 199 402 311 440 90 49║ 601 750 139 72║ 400 390 417 284║ 910 581║ ║ 42%║ 42% 41% 37% 46% 45% 60%║ 41% 42% 50% 51%║ 41% 42% 43% 44%║ 42% 42%║ ║ ║ ║ ║ ║ ║ 3-4 persons ║ 1500║ 211 435 393 371 65 24║ 646 764 90 45║ 448 399 406 246║ 949 551║ ║ 42%║ 44% 44% 46% 39% 33% 30%║ 44% 43% 32% 32%║ 46% 43% 42% 38%║ 44% 40%║ ║ ║ ║ ║ ║ ║ 5-6 persons ║ 471║ 62 128 125 114 35 7║ 190 239 42 20║ 115 128 132 97║ 262 210║ ║ 13%║ 13% 13% 15% 12% 18% 9%║ 13% 13% 15% 14%║ 12% 14% 13% 15%║ 12% 15%║ ║ ║ ║ ║ ║ ║ 7+ persons ║ 62║ 4 13 17 21 7 1║ 16 38 8 4║ 14 17 20 11║ 31 31║ ║ 2%║ 1% 1% 2% 2% 4% 1%║ 1% 2% 3% 3%║ 1% 2% 2% 2%║ 1% 2%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Children/young adults living in house ║ ║ ║ ║ Yes ║ 1698║ 239 475 439 442 79 23║ 715 881 102 51║ 473 456 465 303║ 1031 667║ ║ 48%║ 50% 49% 52% 47% 40% 28%║ 49% 49% 37% 36%║ 48% 49% 48% 47%║ 48% 49%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Age of dependent children║ ║ ║ ║ ║ ║ 2 yrs or under ║ 359║ 52 107 88 96 12 3║ 160 184 15 10║ 104 96 100 59║ 217 141║ ║ 10%║ 11% 11% 10% 10% 6% 4%║ 11% 10% 5% 7%║ 11% 10% 10% 9%║ 10% 10%║ ║ ║ ║ ║ ║ ║ 3 to 5 yrs ║ 471║ 60 134 122 132 19 5║ 193 253 24 17║ 118 133 133 86║ 274 197║ ║ 13%║ 12% 14% 14% 14% 10% 7%║ 13% 14% 9% 12%║ 12% 14% 14% 13%║ 13% 14%║ ║ ║ ║ ║ ║ ║ 6 to 10 yrs ║ 571║ 74 159 148 159 25 7║ 233 307 32 21║ 135 172 157 108║ 330 241║ ║ 16%║ 16% 16% 17% 17% 13% 8%║ 16% 17% 11% 15%║ 14% 18% 16% 17%║ 15% 18%║ ║ ║ ║ ║ ║ ║ 11 to 15 yrs ║ 601║ 84 157 167 154 31 9║ 240 321 39 18║ 159 160 166 116║ 354 247║ ║ 17%║ 18% 16% 20% 16% 15% 11%║ 17% 18% 14% 13%║ 16% 17% 17% 18%║ 16% 18%║ ║ ║ ║ ║ ║ ║ 16 to 17 yrs ║ 455║ 60 117 119 124 28 7║ 177 243 34 12║ 117 117 127 94║ 267 188║ ║ 13%║ 13% 12% 14% 13% 14% 8%║ 12% 14% 12% 9%║ 12% 13% 13% 15%║ 12% 14%║ ║ ║ ║ ║ ║ ║ 18 yrs and over ║ 484║ 66 131 119 122 36 10║ 197 241 46 19║ 152 115 125 92║ 293 191║ ║ 14%║ 14% 13% 14% 13% 18% 13%║ 14% 13% 16% 14%║ 16% 12% 13% 14%║ 14% 14%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 544 Lifestyle information ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2160 968║ 2361 1168 563║ 281 310 787 660 555 442 494║ 3352 591 1378 2151 1757 1491║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15089║ 7428 7661 9205 4080║ 10144 4945 2392║ 1241 1356 3133 2862 2200 2140 2157║ 14312 2597 5730 9359 7351 6497║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ House tenure/home ownership ║ ║ ║ ║ ║ Owned outright (no ║ 1275║ 628 647 775 159║ 918 357 140║ 64 79 115 100 188 310 420║ 1236 143 257 1018 293 918║ mortgage) ║ 36%║ 36% 36% 36% 16%║ 39% 31% 25%║ 23% 25% 15% 15% 34% 70% 85%║ 37% 24% 19% 47% 17% 62%║ ║ ║ ║ ║ ║ ║ Being purchased (with ║ 1384║ 698 686 831 548║ 1040 344 293║ 113 86 392 417 276 79 21║ 1305 199 591 793 895 376║ mortgage) ║ 39%║ 40% 38% 38% 57%║ 44% 29% 52%║ 40% 28% 50% 63% 50% 18% 4%║ 39% 34% 43% 37% 51% 25%║ ║ ║ ║ ║ ║ ║ Being purchased (shared ║ 18║ 9 10 11 6║ 10 8 3║ 1 3 6 3 4 1 1║ 18 4 10 8 12 5║ mortgage) ║ 1%║ 0% 1% 0% 1%║ 0% 1% 0%║ 1% 1% 1% 1% 1% 0% 0%║ 1% 1% 1% 0% 1% 0%║ ║ ║ ║ ║ ║ ║ Rented from council/ ║ 401║ 176 224 248 144║ 210 191 37║ 47 48 96 71 54 42 42║ 369 95 191 209 215 138║ corporation ║ 11%║ 10% 13% 11% 15%║ 9% 16% 7%║ 17% 15% 12% 11% 10% 9% 9%║ 11% 16% 14% 10% 12% 9%║ ║ ║ ║ ║ ║ ║ Rented privately ║ 347║ 172 174 259 97║ 162 184 76║ 22 76 151 56 27 8 6║ 339 98 249 97 283 42║ ║ 10%║ 10% 10% 12% 10%║ 7% 16% 14%║ 8% 24% 19% 8% 5% 2% 1%║ 10% 17% 18% 5% 16% 3%║ ║ ║ ║ ║ ║ ║ Other ║ 73║ 43 30 21 8║ 4 69 8║ 24 17 22 6 1 0 1║ 58 41 64 9 46 2║ ║ 2%║ 2% 2% 1% 1%║ 0% 6% 1%║ 9% 5% 3% 1% 0% 0% 0%║ 2% 7% 5% 0% 3% 0%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 544 Lifestyle information ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 477 979 847 947 198 82║ 1456 1794 279 140║ 979 935 977 638║ 2155 1374║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15089║ 1969 4273 3531 3850 1037 429║ 6242 7381 1466 709║ 2807 4139 4732 3411║ 8195 6894║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ House tenure/home ownership ║ ║ ║ ║ ║ Owned outright (no ║ 1275║ 167 300 260 318 164 65║ 467 578 230 113║ 230 375 380 290║ 617 658║ mortgage) ║ 36%║ 35% 31% 31% 34% 83% 80%║ 32% 32% 82% 81%║ 23% 40% 39% 46%║ 29% 48%║ ║ ║ ║ ║ ║ ║ Being purchased (with ║ 1384║ 253 481 374 235 30 11║ 734 609 41 25║ 478 368 323 215║ 907 477║ mortgage) ║ 39%║ 53% 49% 44% 25% 15% 14%║ 50% 34% 15% 18%║ 49% 39% 33% 34%║ 42% 35%║ ║ ║ ║ ║ ║ ║ Being purchased (shared ║ 18║ 1 4 7 6 - -║ 6 12 - -║ 5 4 6 3║ 14 5║ mortgage) ║ 1%║ 0% 0% 1% 1% ║ 0% 1% ║ 1% 0% 1% 0%║ 1% 0%║ ║ ║ ║ ║ ║ ║ Rented from council/ ║ 401║ 5 50 102 241 1 3║ 55 343 3 1║ 115 88 138 61║ 291 109║ corporation ║ 11%║ 1% 5% 12% 25% 0% 3%║ 4% 19% 1% 0%║ 12% 9% 14% 10%║ 14% 8%║ ║ ║ ║ ║ ║ ║ Rented privately ║ 347║ 33 109 82 119 1 2║ 142 202 3 1║ 96 80 107 63║ 243 103║ ║ 10%║ 7% 11% 10% 13% 1% 2%║ 10% 11% 1% 1%║ 10% 9% 11% 10%║ 11% 8%║ ║ ║ ║ ║ ║ ║ Other ║ 73║ 11 26 14 20 1 1║ 37 34 2 1║ 50 7 12 3║ 60 13║ ║ 2%║ 2% 3% 2% 2% 1% 1%║ 3% 2% 1% 1%║ 5% 1% 1% 0%║ 3% 1%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 545 S.I.G. CLASSIFICATION ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2160 968║ 2361 1168 563║ 281 310 787 660 555 442 494║ 3352 591 1378 2151 1757 1491║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15089║ 7428 7661 9205 4080║ 10144 4945 2392║ 1241 1356 3133 2862 2200 2140 2157║ 14312 2597 5730 9359 7351 6497║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ GENDER ║ ║ ║ ║ ║ ║ MALE ║ 1741║ 1741 - 646 210║ 1113 628 -║ 143 151 393 333 278 222 221║ 1652 294 687 1054 877 721║ ║ 49%║ 100% 30% 22%║ 47% 54% ║ 51% 49% 50% 50% 50% 50% 45%║ 49% 50% 50% 49% 50% 48%║ ║ ║ ║ ║ ║ ║ FEMALE ║ 1788║ - 1788 1515 758║ 1248 540 563║ 138 159 394 327 277 220 273║ 1700 297 691 1097 880 770║ ║ 51%║ 100% 70% 78%║ 53% 46% 100%║ 49% 51% 50% 50% 50% 50% 55%║ 51% 50% 50% 51% 50% 52%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ AGE GROUP ║ ║ ║ ║ ║ ║ 15-19 ║ 281║ 143 138 24 13║ 2 279 6║ 281 ------║ 104 281 281 - - -║ ║ 8%║ 8% 8% 1% 1%║ 0% 24% 1%║ 100% ║ 3% 48% 20% ║ ║ ║ ║ ║ ║ ║ 20-24 ║ 310║ 151 159 132 57║ 51 259 63║ - 310 - - - - -║ 310 310 310 - 310 -║ ║ 9%║ 9% 9% 6% 6%║ 2% 22% 11%║ 100% ║ 9% 52% 22% 18% ║ ║ ║ ║ ║ ║ ║ 25-34 ║ 787║ 393 394 504 279║ 439 348 211║ - - 787 - - - -║ 787 - 787 - 787 -║ ║ 22%║ 23% 22% 23% 29%║ 19% 30% 37%║ 100% ║ 23% 57% 45% ║ ║ ║ ║ ║ ║ ║ 35-44 ║ 660║ 333 327 463 334║ 539 121 135║ - - - 660 - - -║ 660 - - 660 660 -║ ║ 19%║ 19% 18% 21% 34%║ 23% 10% 24%║ 100% ║ 20% 31% 38% ║ ║ ║ ║ ║ ║ ║ 45-54 ║ 555║ 278 277 378 221║ 490 65 96║ - - - - 555 - -║ 555 - - 555 - 555║ ║ 16%║ 16% 15% 18% 23%║ 21% 6% 17%║ 100% ║ 17% 26% 37%║ ║ ║ ║ ║ ║ ║ 55-64 ║ 442║ 222 220 307 52║ 398 44 41║ - - - - - 442 -║ 442 - - 442 - 442║ ║ 13%║ 13% 12% 14% 5%║ 17% 4% 7%║ 100% ║ 13% 21% 30%║ ║ ║ ║ ║ ║ ║ 65+ ║ 494║ 221 273 352 11║ 442 52 11║ ------494║ 494 - - 494 - 494║ ║ 14%║ 13% 15% 16% 1%║ 19% 4% 2%║ 100%║ 15% 23% 33%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ MARITAL STATUS ║ ║ ║ ║ ║ ║ Single ║ 1168║ 628 540 541 151║ - 1168 201║ 279 259 348 121 65 44 52║ 992 538 886 282 729 161║ ║ 33%║ 36% 30% 25% 16%║ 100% 36%║ 99% 84% 44% 18% 12% 10% 10%║ 30% 91% 64% 13% 41% 11%║ ║ ║ ║ ║ ║ ║ Married/Living as married║ 2015║ 1005 1010 1315 738║ 2015 - 316║ 2 49 422 497 429 330 285║ 2015 51 473 1542 968 1045║ ║ 57%║ 58% 56% 61% 76%║ 85% 56%║ 1% 16% 54% 75% 77% 75% 58%║ 60% 9% 34% 72% 55% 70%║ ║ ║ ║ ║ ║ ║ Widowed/Separated/ ║ 346║ 107 238 305 79║ 346 - 46║ - 1 17 42 60 68 157║ 346 1 18 327 60 286║ Divorced ║ 10%║ 6% 13% 14% 8%║ 15% 8%║ 0% 2% 6% 11% 15% 32%║ 10% 0% 1% 15% 3% 19%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 545 S.I.G. CLASSIFICATION ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 477 979 847 947 198 82║ 1456 1794 279 140║ 979 935 977 638║ 2155 1374║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15089║ 1969 4273 3531 3850 1037 429║ 6242 7381 1466 709║ 2807 4139 4732 3411║ 8195 6894║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ GENDER ║ ║ ║ ║ ║ ║ MALE ║ 1741║ 237 455 465 431 105 48║ 692 896 153 109║ 476 464 484 317║ 1060 681║ ║ 49%║ 50% 46% 55% 45% 53% 59%║ 48% 50% 55% 78%║ 49% 50% 50% 50%║ 49% 50%║ ║ ║ ║ ║ ║ ║ FEMALE ║ 1788║ 240 524 382 516 92 34║ 764 898 126 31║ 503 471 493 321║ 1095 693║ ║ 51%║ 50% 54% 45% 55% 47% 41%║ 52% 50% 45% 22%║ 51% 50% 50% 50%║ 51% 50%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ AGE GROUP ║ ║ ║ ║ ║ ║ 15-19 ║ 281║ 39 77 69 81 12 4║ 115 150 16 2║ 70 76 79 56║ 166 115║ ║ 8%║ 8% 8% 8% 9% 6% 5%║ 8% 8% 6% 1%║ 7% 8% 8% 9%║ 8% 8%║ ║ ║ ║ ║ ║ ║ 20-24 ║ 310║ 26 92 76 96 15 5║ 117 173 20 3║ 92 78 84 56║ 199 111║ ║ 9%║ 5% 9% 9% 10% 8% 6%║ 8% 10% 7% 2%║ 9% 8% 9% 9%║ 9% 8%║ ║ ║ ║ ║ ║ ║ 25-34 ║ 787║ 115 257 205 179 24 7║ 372 383 31 14║ 257 204 203 123║ 503 284║ ║ 22%║ 24% 26% 24% 19% 12% 9%║ 26% 21% 11% 10%║ 26% 22% 21% 19%║ 23% 21%║ ║ ║ ║ ║ ║ ║ 35-44 ║ 660║ 107 195 164 156 29 9║ 302 320 38 27║ 177 191 179 113║ 397 263║ ║ 19%║ 22% 20% 19% 16% 15% 11%║ 21% 18% 14% 19%║ 18% 20% 18% 18%║ 18% 19%║ ║ ║ ║ ║ ║ ║ 45-54 ║ 555║ 77 149 145 138 34 11║ 227 284 45 32║ 144 152 155 104║ 339 216║ ║ 16%║ 16% 15% 17% 15% 17% 13%║ 16% 16% 16% 23%║ 15% 16% 16% 16%║ 16% 16%║ ║ ║ ║ ║ ║ ║ 55-64 ║ 442║ 55 112 103 122 34 16║ 167 225 50 30║ 112 112 130 88║ 262 180║ ║ 13%║ 12% 11% 12% 13% 17% 20%║ 11% 13% 18% 21%║ 11% 12% 13% 14%║ 12% 13%║ ║ ║ ║ ║ ║ ║ 65+ ║ 494║ 58 97 85 175 50 29║ 155 260 79 32║ 127 121 147 99║ 289 205║ ║ 14%║ 12% 10% 10% 18% 25% 36%║ 11% 14% 28% 23%║ 13% 13% 15% 15%║ 13% 15%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ MARITAL STATUS ║ ║ ║ ║ ║ ║ Single ║ 1168║ 139 327 263 350 60 30║ 466 613 89 38║ 348 285 321 214║ 730 438║ ║ 33%║ 29% 33% 31% 37% 30% 36%║ 32% 34% 32% 27%║ 36% 30% 33% 34%║ 34% 32%║ ║ ║ ║ ║ ║ ║ Married/Living as married║ 2015║ 307 574 526 448 117 42║ 882 974 160 91║ 540 557 552 365║ 1208 808║ ║ 57%║ 65% 59% 62% 47% 59% 52%║ 61% 54% 57% 65%║ 55% 60% 57% 57%║ 56% 59%║ ║ ║ ║ ║ ║ ║ Widowed/Separated/ ║ 346║ 30 78 58 149 20 10║ 108 207 30 11║ 90 93 103 59║ 217 128║ Divorced ║ 10%║ 6% 8% 7% 16% 10% 12%║ 7% 12% 11% 8%║ 9% 10% 11% 9%║ 10% 9%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 545 S.I.G. CLASSIFICATION ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2160 968║ 2361 1168 563║ 281 310 787 660 555 442 494║ 3352 591 1378 2151 1757 1491║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 15089║ 7428 7661 9205 4080║ 10144 4945 2392║ 1241 1356 3133 2862 2200 2140 2157║ 14312 2597 5730 9359 7351 6497║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ SOCIAL CLASS HOUSEHOLD ║ ║ ║ ║ ║ ║ AB ║ 477║ 237 240 299 145║ 337 139 99║ 39 26 115 107 77 55 58║ 452 64 179 297 247 190║ ║ 14%║ 14% 13% 14% 15%║ 14% 12% 17%║ 14% 8% 15% 16% 14% 12% 12%║ 13% 11% 13% 14% 14% 13%║ ║ ║ ║ ║ ║ ║ C1 ║ 979║ 455 524 626 285║ 652 327 246║ 77 92 257 195 149 112 97║ 932 168 426 553 544 359║ ║ 28%║ 26% 29% 29% 29%║ 28% 28% 44%║ 27% 30% 33% 30% 27% 25% 20%║ 28% 28% 31% 26% 31% 24%║ ║ ║ ║ ║ ║ ║ C2 ║ 847║ 465 382 479 234║ 584 263 103║ 69 76 205 164 145 103 85║ 804 145 350 497 445 333║ ║ 24%║ 27% 21% 22% 24%║ 25% 23% 18%║ 25% 25% 26% 25% 26% 23% 17%║ 24% 25% 25% 23% 25% 22%║ ║ ║ ║ ║ ║ ║ DE ║ 947║ 431 516 599 258║ 597 350 89║ 81 96 179 156 138 122 175║ 896 177 356 591 431 435║ ║ 27%║ 25% 29% 28% 27%║ 25% 30% 16%║ 29% 31% 23% 24% 25% 28% 35%║ 27% 30% 26% 27% 25% 29%║ ║ ║ ║ ║ ║ ║ F1 ║ 198║ 105 92 108 34║ 138 60 23║ 12 15 24 29 34 34 50║ 188 27 51 146 68 117║ ║ 6%║ 6% 5% 5% 4%║ 6% 5% 4%║ 4% 5% 3% 4% 6% 8% 10%║ 6% 5% 4% 7% 4% 8%║ ║ ║ ║ ║ ║ ║ F2 ║ 82║ 48 34 49 10║ 52 30 4║ 4 5 7 9 11 16 29║ 80 9 16 66 22 56║ ║ 2%║ 3% 2% 2% 1%║ 2% 3% 1%║ 1% 2% 1% 1% 2% 4% 6%║ 2% 2% 1% 3% 1% 4%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 545 S.I.G. CLASSIFICATION ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 477 979 847 947 198 82║ 1456 1794 279 140║ 979 935 977 638║ 2155 1374║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 15089║ 1969 4273 3531 3850 1037 429║ 6242 7381 1466 709║ 2807 4139 4732 3411║ 8195 6894║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ SOCIAL CLASS HOUSEHOLD ║ ║ ║ ║ ║ ║ AB ║ 477║ 477 - - - - -║ 477 - - -║ 183 118 112 64║ 331 145║ ║ 14%║ 100% ║ 33% ║ 19% 13% 11% 10%║ 15% 11%║ ║ ║ ║ ║ ║ ║ C1 ║ 979║ - 979 - - - -║ 979 - - -║ 323 262 244 150║ 669 310║ ║ 28%║ 100% ║ 67% ║ 33% 28% 25% 23%║ 31% 23%║ ║ ║ ║ ║ ║ ║ C2 ║ 847║ - - 847 - - -║ - 847 - -║ 236 233 245 133║ 543 304║ ║ 24%║ 100% ║ 47% ║ 24% 25% 25% 21%║ 25% 22%║ ║ ║ ║ ║ ║ ║ DE ║ 947║ - - - 947 - -║ - 947 - -║ 237 243 291 176║ 603 344║ ║ 27%║ 100% ║ 53% ║ 24% 26% 30% 28%║ 28% 25%║ ║ ║ ║ ║ ║ ║ F1 ║ 198║ - - - - 198 -║ - - 198 104║ 0 64 61 71║ 5 192║ ║ 6%║ 100% ║ 71% 74%║ 0% 7% 6% 11%║ 0% 14%║ ║ ║ ║ ║ ║ ║ F2 ║ 82║ - - - - - 82║ - - 82 36║ - 14 24 44║ 3 79║ ║ 2%║ 100%║ 29% 26%║ 1% 2% 7%║ 0% 6%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 546 S.I.G. CLASSIFICATION ╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬══════════════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 18+ 15-24 15-34 35+ 20-44 45+ ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════ ════════╣ UNIV EST (000's) ║ 1903║ 1119 785 1118 563║ 1312 591 563║ 33 169 580 472 381 209 61║ 1897 201 781 1122 1221 650║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ SAMPLE ║ 8038║ 4677 3361 4699 2357║ 5551 2487 2392║ 142 753 2302 2036 1503 1009 293║ 8013 895 3197 4841 5091 2805║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL WORKING ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ SOCIAL CLASS PERSONAL (all working) ║ ║ ║ ║ AB ║ 242║ 158 84 150 70║ 178 63 75║ 0 7 80 71 48 27 8║ 242 8 88 154 159 83║ ║ 13%║ 14% 11% 13% 12%║ 14% 11% 13%║ 1% 4% 14% 15% 13% 13% 14%║ 13% 4% 11% 14% 13% 13%║ ║ ║ ║ ║ ║ ║ C1 ║ 660║ 314 346 441 236║ 471 189 275║ 3 51 232 178 123 61 12║ 660 54 286 374 460 196║ ║ 35%║ 28% 44% 39% 42%║ 36% 32% 49%║ 11% 30% 40% 38% 32% 29% 20%║ 35% 27% 37% 33% 38% 30%║ ║ ║ ║ ║ ║ ║ C2 ║ 481║ 348 133 234 112║ 324 157 88║ 13 51 157 108 94 50 8║ 479 63 221 260 316 152║ ║ 25%║ 31% 17% 21% 20%║ 25% 27% 16%║ 40% 30% 27% 23% 25% 24% 13%║ 25% 31% 28% 23% 26% 23%║ ║ ║ ║ ║ ║ ║ DE ║ 400║ 190 209 246 133║ 255 145 114║ 15 56 99 90 86 44 11║ 396 70 169 230 244 141║ ║ 21%║ 17% 27% 22% 24%║ 19% 25% 20%║ 45% 33% 17% 19% 23% 21% 18%║ 21% 35% 22% 21% 20% 22%║ ║ ║ ║ ║ ║ ║ F1 ║ 86║ 77 10 30 9║ 63 23 8║ 1 3 7 19 23 18 15║ 86 4 11 76 29 56║ ║ 5%║ 7% 1% 3% 2%║ 5% 4% 1%║ 3% 2% 1% 4% 6% 9% 24%║ 5% 2% 1% 7% 2% 9%║ ║ ║ ║ ║ ║ ║ F2 ║ 34║ 31 3 16 3║ 21 13 2║ 0 2 4 6 7 9 6║ 34 3 6 28 12 22║ ║ 2%║ 3% 0% 1% 1%║ 2% 2% 0%║ 1% 1% 1% 1% 2% 4% 10%║ 2% 1% 1% 2% 1% 3%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════ ════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 Espri Ltd. TABLE 546 S.I.G. CLASSIFICATION ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 1903║ 291 621 498 335 116 42║ 912 833 158 115║ 533 519 513 338║ 1143 761║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 8038║ 1185 2665 2043 1319 615 211║ 3850 3362 826 592║ 1492 2240 2437 1869║ 4213 3825║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL WORKING ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ SOCIAL CLASS PERSONAL (all working) ║ ║ ║ ║ AB ║ 242║ 232 5 4 - 0 -║ 237 4 0 -║ 92 64 53 33║ 167 74║ ║ 13%║ 80% 1% 1% 0% ║ 26% 0% 0% ║ 17% 12% 10% 10%║ 15% 10%║ ║ ║ ║ ║ ║ ║ C1 ║ 660║ 40 564 30 11 13 2║ 604 41 15 2║ 219 181 164 96║ 435 225║ ║ 35%║ 14% 91% 6% 3% 11% 4%║ 66% 5% 9% 2%║ 41% 35% 32% 28%║ 38% 30%║ ║ ║ ║ ║ ║ ║ C2 ║ 481║ 12 27 419 14 6 3║ 39 432 10 2║ 131 133 136 82║ 297 184║ ║ 25%║ 4% 4% 84% 4% 5% 8%║ 4% 52% 6% 1%║ 25% 26% 27% 24%║ 26% 24%║ ║ ║ ║ ║ ║ ║ DE ║ 400║ 6 24 46 310 11 4║ 30 355 15 4║ 91 106 119 84║ 240 159║ ║ 21%║ 2% 4% 9% 92% 9% 9%║ 3% 43% 9% 3%║ 17% 20% 23% 25%║ 21% 21%║ ║ ║ ║ ║ ║ ║ F1 ║ 86║ - 1 0 - 85 0║ 1 0 85 80║ - 29 31 26║ 1 85║ ║ 5%║ 0% 0% 73% 0%║ 0% 0% 54% 70%║ 6% 6% 8%║ 0% 11%║ ║ ║ ║ ║ ║ ║ F2 ║ 34║ 0 - - - 1 33║ 0 - 34 28║ 0 6 10 18║ 2 33║ ║ 2%║ 0% 1% 79%║ 0% 21% 24%║ 0% 1% 2% 5%║ 0% 4%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 TABLE 500 Q2 TYPES OF RADIO IN HOUSEHOLD TABLE 501 SOCIAL CLASS TABLE 502 Propensity to acquire in next 6-12 months

TABLE 503 Ownership in-home or for personal use TABLE 504 Internet Activity - past month TABLE 505 Bought holiday/flight on-line TABLE 506 Bought other goods on-line TABLE 507 Paid bills on-line TABLE 508 Looked at property pages on-line TABLE 509 Listening Activity - past month TABLE 510 Listened to radio - live, on the internet (via radio station's website or via media-player) TABLE 511 Listened to a radio clip/archive, stored on a radio station's website (website will use 'Real Player' or 'Media Player') TABLE 512 Listened to a radio programme after downloading it from the internet or subscribing to a podcast (using iTunes or similar) TABLE 515 Transport TABLE 516 Transport to work/school/college TABLE 517 Home improvements TABLE 518 Grocery shopping

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 TABLE 519 Grocery shopping - Main shop TABLE 520 Grocery Shopping - Top-up shop TABLE 521 Shopper profile (Strongly Agree/Agree to some extent)

TABLE 522 Q9 Attitudes to Shopping TABLE 523 Q9 Attitudes to Shopping TABLE 524 Q9 Attitudes to Shopping TABLE 525 Q9 Attitudes to Shopping TABLE 526 Q9 Attitudes to Shopping TABLE 527 Q9 Attitudes to Shopping TABLE 528 Q9 Attitudes to Shopping TABLE 529 Financial Products - Ownership TABLE 530 Financial Products - Likelihood of changing Service Provider in next 6-12 months TABLE 531 Financial Products - Propensity to acquire in next 6-12 months TABLE 532 Holidays TABLE 533 Social activities TABLE 534 Media involvement

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10) JNLR/Ipsos MRBI - 2010/1 - Data 2009/10 TABLE 535 Q13 Frequency TABLE 536 Q13 Frequency TABLE 537 Q13 Frequency

TABLE 538 Q13 Frequency TABLE 539 Q13 Frequency TABLE 540 Q13 Frequency TABLE 541 Q13 Frequency TABLE 542 Lifestyle information TABLE 543 Lifestyle information TABLE 544 Lifestyle information TABLE 545 S.I.G. CLASSIFICATION TABLE 546 S.I.G. CLASSIFICATION

JNLR SIGs - Apr ’09 to Mar ’10 (Published May ’10)

Load more

  98

Copy Link