Nys Career School Convention Schedule s1

NYS CAREER SCHOOL CONVENTION SCHEDULE Wednesday, November 11 4:00 p.m. - 6:00 p.m. Registration, Check-in Location: Hotel Main Lobby by Front Desk 6:30 p.m. - 7:30 p.m. Reception/Open Bar - View Exhibits Reception Location: Exhibit Hall - BROOKHAVEN BALLROOM View Exhibit Booths in the BROOKHAVEN BALLROOM

7:30 p.m. - 9:00 p.m. Dinner Location: DIPLOMATIC BALLROOM Honorable John L. Sampson Leader of the Democratic Conference New York State Senate Thursday, November 12 8:00 a.m. Breakfast Location: DIPLOMATIC BALLROOM Be sure to put your name on the sign-up sheets in the ballroom to select your afternoon roundtable 8:45 a.m. - 9:00 a.m. - General Session Location: DIPLOMATIC BALLROOM Topic: THE COALITION and THE CONVENTION

9:10 a.m. - 10:10 a.m. CONCURRENT SESSIONS HARBORVIEW ROOM Converting Internet Leads Lisa Olmedo, Director of Business Development, Gragg Advertising Did you know that most schools spend 40-60% of their marketing budget on internet lead generation? Understanding where quality leads are generated, who is inquiring and how to convert those leads are the key to achieving your start goals. We will cover how to generate quality leads, the personality of a student that inquires online, create an Admissions schedule to reach these prospects, and follow-up tactics to set the appointment and convert these leads into successful students. SOUNDVIEW ROOM eHealth Careers - Developing the New Allied Health Workforce Clayton W. LiaBraaten, Accord Business Administration The combination of an aging population and possibly an additional 25 million people in the healthcare system will create thousands of new jobs. At the center of modern medicine is the Electronic Health Record. Students will look to career schools for Healthcare IT training to prepare for these opportunities. Are you ready? COASTAL ROOM License Renewals -- Process and Pitfalls Carole Yates, Director - BPSS, Monica Borden, Tonya Holder-Sydney This important session will focus on the license renewal process, reviewing the details involved in renewal applications, and will consider the BPSS review process. It will look at fines, corrective action plans, letter agreements, and relicensing decisions. THIS SESSION WILL BE FEATURED THREE TIMES - EACH SESSION IS SIZE LIMITED 10:20 a.m. - 11:20 a.m. Concurrent Sessions COASTAL ROOM License Renewals -- Process and Pitfalls Carole Yates, Director - BPSS, Monica Borden, Tonya Holder-Sydney (SEE ABOVE FOR DETAILS) HARBORVIEW ROOM Mobile Marketing 101 Eric Schanz, President, Contact Direct Marketing Is your cell phone within your reach right at this moment? Would you stop reading this if you received a text message? Of course you would, especially if you have become one of the millions of people who now use their cell phone as a lifeline. Now is the time to tap in to this technology and connect immediately with prospects on their mobile phones. SOUNDVIEW ROOM Measuring and Assessing School and Career Readiness Pamela Murray, ACT, Inc. ACT has several tools available to help people achieve school and career readiness. ACT believes that the skills needed for both are the same and provides solutions to help employers and employees achieve workplace success. This session provides guidance on free information available on the ACT website as well as assessments that are available to provide school and career readiness information. 11:30 a.m. - 12:30 p.m. Concurrent Sessions COASTAL ROOM License Renewals -- Process and Pitfalls Carole Yates, Director - BPSS, Monica Borden, Tonya Holder-Sydney (SEE ABOVE FOR DETAILS) HARBORVIEW ROOM Truth, Lies and Insanity - Marketing to Today’s Prospects Vince Norton, Dr. Jean Norris, Norton Norris, Inc. This will be a fresh look at marketing and the conversion of leads-to-starts in the education sector. Learn why certain things no longer work -- and why some of the old stuff is working better than ever. With over 50 years of combined educational marketing experience -- and backed by research and case studies, you will learn how to reach the students who will want to attend your school. SOUNDVIEW ROOM Compliance without Compromise: Balancing Customer Service with Compliance David Canaski, President, Financial Aid Experts Jon Phillips, Chris Eckels, Tim Laseke, - Cyanna Education Services Increasing the efficiency of your operations, especially the Financial Aid Office while maintaining a happy student body can be almost an impossible mission in today’s heightened and complicated regulatory climate. School personnel face the unique challenge of embracing customer service, recruiting, and retention as core organizational values while maintaining a compliant operation. This session will explore office structures and techniques to maintain compliance while growing your financial aid staff into a powerful force for institutional enrollment management., as well as consider the top 10 compliance strategies (from Management, Admissions, Retention, Educators and Placement) to ensure a high quality, compliant institution. . 12:30 p.m. - 1:45 p.m. View Exhibits/Lunch Location: Exhibit Hall - BROOKHAVEN BALLROOM 2:00 p.m. - 5:00 p.m. BEST PRACTICE ROUNDTABLES Location: Diplomatic Ballroom Denise Fucito, Facilitator, Ridley-Lowell Business & Technical Institute Multi-part and comprehensive program developing best practices in Admissions, Placement, Retention, Compliance, Student Services, Financial Aid, Human Resources and Building Respect through Economic Impact.

5:00 p.m. Exhibits on Display in BROOKHAVEN BALLROOM 6:30 p.m. - 7:30 p.m. Reception - View Exhibits Location: Exhibit Hall - BROOKHAVEN BALLROOM 7:30 p.m. - 9:30 p.m. Dinner Location: DIPLOMATIC BALLROOM

PRESENTATION OF OUTSTANDING GRADUATE AWARDS -2009

NATIONAL ISSUES AND LEGISLATIVE ADVOCACY Tammy Halligan, Director of Regulatory Affairs, Career College Association Friday, November 13 8:15 a.m. - 9:15 a.m. Breakfast - DIPLOMATIC BALLROOM 9:15 a.m. - 10:30 a.m. BPSS & the COALITION -- forging a Working Partnership Carole Yates, Monica Borden, Allan Goldberg, Terry Zaleski